Podcasts about leverage2market associates

There are a handful of things that automatically give you an air of credibility as a thought leader, one of them being the title of "author."   However, for many speakers, coaches, and consultants, writing and launching a book can seem like a massive hurdle.   We're joined by writer, editor, and the president of Leverage2Market Associates, Linda Popky, to explain why this doesn't have to be the case.   The author of "Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters," Linda is a seasoned expert when it comes to launching books.   She was also named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame, so it's safe to say she knows her stuff.   Here, she explains why you don't need to be afraid to create your own book and outlines everything you need to get started including how to most effectively market your book before and after launch.   So what are you waiting for? Let's dive in!   Show Notes:   ✅ Curious to learn more about Linda? Check out her website: https://www.leverage2market.com/  

Linda Popkywww.leverage2market.comDr. Donna Thompson, Ph.D.WEBSITE: https://catswritefunbooks.com OR https://carlyandcharly.com TWITTER: @carly2charlyFB/IG: @TheAdventuresofCarlyandCharlyTami Charleshttps://tamiwrites.com/Linda Popky is President of Leverage2Market Associates, Inc. and a senior marketing professional who helps clients improve their bottom line by more effectively leveraging their marketing programs, processes and people. She is the author of the book Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success and Promoting Your Non-Profit: Using Marketing to Help Your Organization Succeed in Turbulent Times. She hosts the NorCal Business Marketing Association's Marketing Strategy Roundtables and her own MarketingThoughtLeadership.com podcast series. https://www.leverage2market.com/Dr. Donna Thompson PhD, MBA, a retired educator (college) and Life Coach, is an advocate for children's wellbeing and creator of The Adventures of Carly and Charly, a book series "written" by cats for kids, in hopes children will do more reading and be encouraged to get up, get out and try new things. https://carlyandcharly.com/Tami Charles is the New York Times bestselling author of numerous books for young readers, including the picture book, All Because You Matter (illustrated by Bryan Collier) and the novels, Muted, Like Vanessa and Becoming Beatriz. Her latest groundbreaking picture book, We Are Here is a stirring, poetic and empowering follow up with soaring language and stunning illustrations. Part love letter, part anthem, We Are Here offers an equally inspirational and arresting ode to all of the Black women and men throughout history who have made momentous contributions from the beginning of time. https://tamiwrites.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3240061/advertisement

“What kept Sears from becoming Amazon or Kmart from becoming Walmart?” Listen to episode 212. Scott and I speak with Linda Popky, Founder and President of Leverage2Market Associates, about what distinguishes established companies that evolve and thrive over time from once dominant players that have faded into irrelevance. Linda helps organizations and individuals get heardRead More The post Don't miss the boat: Staying Relevant in a Changing Marketplace – with Linda Popky appeared first on Business Advancement.

Linda Popky / Founder & President of Leverage2Market Associates Award-winning Silicon Valley-based marketing expert Linda Popky, founder and president of Leverage2Market Associates, helps organizations and individuals get heard above the noise by creating compelling content that matters. her clients include startups, small businesses, mid-sized companies, and large Fortune 500 enterprises. Named one of Silicon Valley's […]

Award-winning Silicon Valley-based marketing expert Linda Popky, founder and president of Leverage2Market Associates, helps organizations and individuals get heard above the noise by creating compelling content that matters.For more info, visit http://www.shrimptankpodcast.com/seattle/Check us out on Facebook: https://www.facebook.com/theshrimptankFollow us on Twitter: https://twitter.com/theshrimptank?lang=enCheck out Seattle on LinkedIn: https://www.linkedin.com/showcase/shrimp-tank-episodes---seattle/

Linda is the founder of Leverage2Market Associates and is an award-winning Silicon Valley-based strategic marketing expert who helps organizations and individuals use marketing to stand out from the crowd. She is the Executive Director of the Society for the Advancement of Consulting (SAC), and the author of the book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters. Along with helping clients, Linda has also written marketing, PR materials and edited books for other authors.

In business real success happens when you go against the grain. Both of our guests today on All Business saw the opportunities where others didn’t – and they reaped the benefits. Agriculture is more than an idyllic vision of a green farm field. The industry itself isn’t the most environmentally friendly and has been impacted by a number of factors outside their control. Our first guest Andy Lefkowitz, Chairman and CEO of Locus Fermentation Solutions, a company that uses probiotics to help farmers grow crops. Locus is not just focused on farming, but in developing cleaner ways of getting oil out of the ground. Jeffrey and Andy talk about the benefits of going natural and going back to basics. The second half of the show Linda Popky, President of Leverage2Market Associates, joins Jeffrey to talk about finding opportunities during the pandemic. Both Jeffrey and Linda agree now is the time to run into the fire, not sit on the sidelines, and now is the time to rise above the noise. While there may be more outlets than ever to get your message out, the basics of marketing are as old as time. Linda and Jeffrey also talk about the importance of writing a book, how to do it and how to use it strategically to build your brand. Connect with Andy: https://locusfs.com/ Connect with Linda: https://www.leverage2market.com/ C-Suite Supplies: https://c-suitesupplies.com/ C-Suite Loans: https://www.c-suiteloans.com/ Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices

Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales training and support, partner and channel programs, market sizing and intelligence, field marketing, marketing operations, industry/market development, and product marketing. She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy, and quality and has a reputation for strong leadership and team management, as well as strategic program development and delivery skills. Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty. She served as a charter member of the Conference Board Council on Customer Strategy, and was a member of the Council on E-Business Strategy.   “If it was all about data, then IBM’s Watson would be running all of our marketing. It’s not, and it requires judgment.” - Linda Popky What you’ll learn about in this episode: Why you shouldn’t try to target everyone How to find your market by narrowing by behavior rather than demographics Why it doesn’t need to be perfect Learning what makes marketing different in different countries Focusing on the thing that will move your business forward a mile instead of the five things that will move it forward an inch each Why marketing isn’t all about the data Why the hard work comes after the launch, not before Books that Linda recommends How to stay on top of the innovations that you need to pay attention to and how to know what to ignore Ways to contact Linda: Website: www.leverage2market.com Twitter: @lpopky Resources: "Presuasion" by Robert Cialdini, PhD "Marketing Above the Noise" by Linda Popky

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Program Advisor and Author of Marketing Above the Noise >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. body .audioplayer.skin-wave.playerid-75670968:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-75670968:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap75670968 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"75670968",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_3349_144",settings_ap75670968); }catch(err){ console.warn("cannot init player", err); } }); Linda Popky talks with Bill Ringle about marketing above the noise as a way of achieving a strategic advantage for leaders of growth-oriented companies.   Listen to this interview to learn: Why reputation matters now more than everKeeping track of metrics that matter, so they indicate progress and not obscure your directionWhy timeless truths of marketing still trump the latest social media trickHow the “try and buy” technique can help you gain more customers quickly and why this worksWhat Coldwell-Banker learned from asking for feedback from every real estate transactionHow to view customer complains as valuable feedback instead of something to ignore or suppress Expert Bio Linda Popky is the president of Leverage2Market Associates, a strategic marketing company that helps transform organizations through powerful marketing performance. Her clients span start-ups through Fortune 500 enterprises. In 2009, Popky was named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, and the first licensee of Alan Weiss’s workshops and seminars. Popky is the past president of Women in Consulting, and she served as VP of marketing for the Northern California chapter of the Business Marketing Association. She is a member of the Society for the Advancement of Consulting and Watermark, the organization for exceptional executive women who have made their mark, where she serves on the Strategic Development Board. Popky has served as program advisor for the Integrated Marketing Program at San Francisco State University’s College of Extended Learning, and she is a member of the Advisory Board of University of California Santa Cruz Extension in Silicon Valley. Popky is the author of Marketing Above the Noise. Her previous books include Marketing Your Career and Promoting Your Non-Profit. A classically trained pianist, Popky recently released "Night Songs," a CD of classical piano music. For more information, visit Linda's website. Contact Info for Linda J. Popky Web address: http://www.marketingabovethenoise.com Travels From: Redwood Shores, CA Contact: Resources Mentioned by Linda J. Popky:

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved … Continue reading → The post ALM 150: Marketing Above the Noise – Linda Popky appeared first on ACT LOCAL.

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others. A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program. Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ was released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music.

Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda J. Popky. The original live interview was 4/24/15. If you're a CEO or a CMO who is tired of wasting money on me-too marketing that doesn't work, you must read this book. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment. Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. She lives and works in Silicon Valley, where she's been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years. Her website is http://www.leverage2market.com/about-us/ To order the book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com