Podcast appearances and mentions of linda popky

There are a handful of things that automatically give you an air of credibility as a thought leader, one of them being the title of "author."   However, for many speakers, coaches, and consultants, writing and launching a book can seem like a massive hurdle.   We're joined by writer, editor, and the president of Leverage2Market Associates, Linda Popky, to explain why this doesn't have to be the case.   The author of "Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters," Linda is a seasoned expert when it comes to launching books.   She was also named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame, so it's safe to say she knows her stuff.   Here, she explains why you don't need to be afraid to create your own book and outlines everything you need to get started including how to most effectively market your book before and after launch.   So what are you waiting for? Let's dive in!   Show Notes:   ✅ Curious to learn more about Linda? Check out her website: https://www.leverage2market.com/  

Dive into the captivating world of entrepreneurship and coffee culture in the Pacific Northwest with our exciting podcast episode featuring the extraordinary Taffy Gallagher, owner of Viking Brew Coffee and Vinland Marketplace.Join hosts Dan Weedin and Linda Popky as they engage in a dynamic and insightful conversation with Taffy, exploring her remarkable journey as a new business owner, her strategies for standing out in a competitive market, and her unwavering commitment to community building.Taffy's accomplishments are truly inspiring. Discover how she turned her passion for global goods and exceptional coffee into a thriving business, transforming Viking Brew into a unique community space that captivates coffee aficionados and art lovers alike. From discussing the secret behind Viking Brew's special recipe for pulling shots to highlighting the baristas' artistry, this episode offers a glimpse into the world of specialty coffee like never before.Beyond coffee, Taffy shares her personal journey as an entrepreneur and her deep-rooted love for startups. From tackling challenges head-on to overcoming perfectionism, Taffy's experiences offer valuable lessons for aspiring business owners and innovators. And don't miss the entertaining "Plead the 5th" segment, where Taffy reveals her thoughts on the impossible, what keeps her up at night, and the wisdom she would share with her younger self.Prepare to be inspired, entertained, and captivated by this thought-provoking podcast episode, where the passion for coffee, the art of business, and the power of community converges. Listen to the full episode now and awaken your entrepreneurial spirit. Don't miss out on the insights, laughter, and wisdom shared by our incredible guest, Taffy Gallagher. Hit that play button, subscribe to our channel, and let the journey begin!Vinland Marketplace Website: https://www.vinlandmarketplace.com/ Viking Brew Coffee Website: https://vikingbrewcoffee.com/For more info, visit http://www.shrimptankpodcast.com/seattle/Check us out on Facebook: https://www.facebook.com/theshrimptankFollow us on Twitter: https://twitter.com/theshrimptank?lang=enCheck out Seattle on LinkedIn: https://www.linkedin.com/showcase/shrimp-tank-episodes---seattle/

Brett Clark from BC Fitness talks with Linda Popky and Dan Weedin on the importance of staying active and doing resistance training to slow down muscle loss as we age.They also talk about the emergence of technology in the fitness industry and how it can provide data-driven training for clients and help businesses scale their services.Learn what every entrepreneur, business owner and CEO needs to know to thrive in fitness and business!For more info or to listen to the entire show, visit http://www.shrimptankpodcast.com/seattle/Check us out on Facebook: https://www.facebook.com/theshrimptankFollow us on Twitter: https://twitter.com/theshrimptank?lang=enCheck out Seattle on LinkedIn: https://www.linkedin.com/showcase/shrimp-tank-episodes---seattle/

Linda Popkywww.leverage2market.comDr. Donna Thompson, Ph.D.WEBSITE: https://catswritefunbooks.com OR https://carlyandcharly.com TWITTER: @carly2charlyFB/IG: @TheAdventuresofCarlyandCharlyTami Charleshttps://tamiwrites.com/Linda Popky is President of Leverage2Market Associates, Inc. and a senior marketing professional who helps clients improve their bottom line by more effectively leveraging their marketing programs, processes and people. She is the author of the book Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success and Promoting Your Non-Profit: Using Marketing to Help Your Organization Succeed in Turbulent Times. She hosts the NorCal Business Marketing Association's Marketing Strategy Roundtables and her own MarketingThoughtLeadership.com podcast series. https://www.leverage2market.com/Dr. Donna Thompson PhD, MBA, a retired educator (college) and Life Coach, is an advocate for children's wellbeing and creator of The Adventures of Carly and Charly, a book series "written" by cats for kids, in hopes children will do more reading and be encouraged to get up, get out and try new things. https://carlyandcharly.com/Tami Charles is the New York Times bestselling author of numerous books for young readers, including the picture book, All Because You Matter (illustrated by Bryan Collier) and the novels, Muted, Like Vanessa and Becoming Beatriz. Her latest groundbreaking picture book, We Are Here is a stirring, poetic and empowering follow up with soaring language and stunning illustrations. Part love letter, part anthem, We Are Here offers an equally inspirational and arresting ode to all of the Black women and men throughout history who have made momentous contributions from the beginning of time. https://tamiwrites.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3240061/advertisement

“What kept Sears from becoming Amazon or Kmart from becoming Walmart?” Listen to episode 212. Scott and I speak with Linda Popky, Founder and President of Leverage2Market Associates, about what distinguishes established companies that evolve and thrive over time from once dominant players that have faded into irrelevance. Linda helps organizations and individuals get heardRead More The post Don't miss the boat: Staying Relevant in a Changing Marketplace – with Linda Popky appeared first on Business Advancement.

Award-winning Silicon Valley-based marketing expert Linda Popky, founder and president of Leverage2Market Associates, helps organizations and individuals get heard above the noise by creating compelling content that matters.For more info, visit http://www.shrimptankpodcast.com/seattle/Check us out on Facebook: https://www.facebook.com/theshrimptankFollow us on Twitter: https://twitter.com/theshrimptank?lang=enCheck out Seattle on LinkedIn: https://www.linkedin.com/showcase/shrimp-tank-episodes---seattle/

Linda Popky / Founder & President of Leverage2Market Associates Award-winning Silicon Valley-based marketing expert Linda Popky, founder and president of Leverage2Market Associates, helps organizations and individuals get heard above the noise by creating compelling content that matters. her clients include startups, small businesses, mid-sized companies, and large Fortune 500 enterprises. Named one of Silicon Valley's […]

Linda is the founder of Leverage2Market Associates and is an award-winning Silicon Valley-based strategic marketing expert who helps organizations and individuals use marketing to stand out from the crowd. She is the Executive Director of the Society for the Advancement of Consulting (SAC), and the author of the book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters. Along with helping clients, Linda has also written marketing, PR materials and edited books for other authors.

Linda Popky and Lisa Anderson, successful independent consultants and Executive Directors of the Society for the Advancement of Consulting (SAC), describe how SAC helps consultants build successful businesses and what consultants can do now to still have a thriving business during these uncertain and disruptive times.

In business real success happens when you go against the grain. Both of our guests today on All Business saw the opportunities where others didn’t – and they reaped the benefits. Agriculture is more than an idyllic vision of a green farm field. The industry itself isn’t the most environmentally friendly and has been impacted by a number of factors outside their control. Our first guest Andy Lefkowitz, Chairman and CEO of Locus Fermentation Solutions, a company that uses probiotics to help farmers grow crops. Locus is not just focused on farming, but in developing cleaner ways of getting oil out of the ground. Jeffrey and Andy talk about the benefits of going natural and going back to basics. The second half of the show Linda Popky, President of Leverage2Market Associates, joins Jeffrey to talk about finding opportunities during the pandemic. Both Jeffrey and Linda agree now is the time to run into the fire, not sit on the sidelines, and now is the time to rise above the noise. While there may be more outlets than ever to get your message out, the basics of marketing are as old as time. Linda and Jeffrey also talk about the importance of writing a book, how to do it and how to use it strategically to build your brand. Connect with Andy: https://locusfs.com/ Connect with Linda: https://www.leverage2market.com/ C-Suite Supplies: https://c-suitesupplies.com/ C-Suite Loans: https://www.c-suiteloans.com/ Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices

With all that is going on in the world this month—the uncertainty, the fear—we still want to take a moment to celebrate Women’s History Month this March. Because it is worth taking a moment to listen to inspiring stories. It’s important to sow uplifting, interesting, and even funny moments in times like these. This episode features some of our favorite clips from 9 of our women and non-binary guests, following two themes. We focus in on these two ideas: first, the vast differences in experience between those coming into this field in different times in history, and second, the bias that some women have encountered (but not all) and their suggestions for fighting that bias. These women, and indeed the women around all of us right now, are worth celebrating and hearing from. Enjoy this celebration of Women’s History Month. HERE ARE SOME OF OUR FAVORITE MOMENTS with Jacqueline Harper, Ellen Petry Leanse, Sherry Wei, April Wensel, Laura Yecies, Coraline Ada Ehmke, Linda Popky, Mar Hicks, and Paula Buchanan.

Named one of Silicon Valley’s Top 100 Women of Influence and a member of Alan Weiss’s Million Dollar Consulting® Hall of Fame, Linda J. Popky has extensive experience in marketing – in industry, agencies, and consulting.

Linda Popky, one of Silicon Valley’s top 100 women of influence, stops in to talk to Melinda Byerley about her lifetime of marketing experiences and specifically her time at Sun Microsystems in the heady days of the genesis of Silicon Valley. In this insightfully fun episode,  she talks about how she came to work for Sun and her eventual move from Boston to the West Coast. You will enjoy Linda’s engaging stories about her marketing philosophy, some Silicon Valley history, and the tech marketing ecosystem she has navigated for over 30 years. LINKS MENTIONED IN THIS EPISODE: Linda's newest book: "Marketing Above the Noise" Achieve Strategic Advantage with Marketing That Matters" Sign up to receive the weekly "Top of Mind Thursday" memos from Leverage2Market "Product Management Training" video: Part One, and Part Two 20th Anniversary summary video of Sun Microsystems A couple of fun Sun Microsystems commercials--a movie trailer parody, "The Dot", and a compilation of comedy spots.   MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: "We Built This City" by Starship   ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley; and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco.   We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for a playlist for all the songs we refer to on our show.  

Linda Popky asks, are you afraid of friction and failure in your business? Tune in as we talk about the significance of FRICTION in your business. Avoiding the trap of success is all about the willingness to make mistakes so that growth happens continuously. Linda also shares why hiring people smarter than you brings a new lens to your business. It pays to get uncomfortable when what you’re after is growth and better marketing. Get the show notes for 290 | Using Friction to Improve Your Marketing with Linda Popky Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @popky #AvoidingtheTrapofSucess #Failure #Friction Give Leaders in the Trenches a review on iTunes!

Linda J. Popky                 Do You Have Marketing that Matters?  A lot of noise is being created in the marketplace from vendors trying to make their product or service stand out. With more ways to market than ever before, it is extremely difficult to be heard. While we may get enamored by all the new tools of marketing, they won’t make a difference if we aren’t focused on our customer. If you want to get above the noise and find a way to be heard, consider talking directly with your most prized clients. Why are you special to them? What could you be doing for them that you aren’t currently? Sit down with them and ask. Facebook ‘likes’ make us feel warm and fuzzy, but they don’t pay the bills. Consider going back to the basics to get above the noise.   To learn more about Linda Popky's marketing work and her new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, click here.   You can connect with Linda on Twitter by clicking here. If you'd like to check out Marketing Above the Noise on Amazon, click here.     Click here to check out our newest leadership development tool – LEAD – Leadership Education and Development           Steve Caldwell is an executive mentor and coach to managers and leaders who desire to excel in their career and become the leader others want to follow. Steve is a leadership expert, host of the Manager Mojo podcast and author of the book Manager Mojo – Be the Leader Others Want to Follow. (www.ManagerMojo.com) Steve also coaches his followers not only on how to become great leaders, but how to effectively coach and lead their employees to find satisfaction and fulfillment from their jobs and life. Having started his work career at the savvy age of 13, Steve is also currently CEO of Predictive People Analytics based in San Francisco, CA, a firm specializing in helping leaders increase sales, reduce turnover, and attract key talent. (www.PredictivePeopleAnalytics.com)        

Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales training and support, partner and channel programs, market sizing and intelligence, field marketing, marketing operations, industry/market development, and product marketing. She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy, and quality and has a reputation for strong leadership and team management, as well as strategic program development and delivery skills. Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty. She served as a charter member of the Conference Board Council on Customer Strategy, and was a member of the Council on E-Business Strategy.   “If it was all about data, then IBM’s Watson would be running all of our marketing. It’s not, and it requires judgment.” - Linda Popky What you’ll learn about in this episode: Why you shouldn’t try to target everyone How to find your market by narrowing by behavior rather than demographics Why it doesn’t need to be perfect Learning what makes marketing different in different countries Focusing on the thing that will move your business forward a mile instead of the five things that will move it forward an inch each Why marketing isn’t all about the data Why the hard work comes after the launch, not before Books that Linda recommends How to stay on top of the innovations that you need to pay attention to and how to know what to ignore Ways to contact Linda: Website: www.leverage2market.com Twitter: @lpopky Resources: "Presuasion" by Robert Cialdini, PhD "Marketing Above the Noise" by Linda Popky

Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda J. Popky. The original live interview was 4/24/15. If you're a CEO or a CMO who is tired of wasting money on me-too marketing that doesn't work, you must read this book. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment. Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. She lives and works in Silicon Valley, where she's been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years. Her website is http://www.leverage2market.com/about-us/ To order the book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

Linda Popky joins 33voices to discuss her approach to cutting through clutter and standing out to effectively build a successful company.