Podcasts about Perplexity

Ethan Hawke is an actor, filmmaker, and author. He recently starred in the film “Blue Moon,” available on major streaming platforms and in select theaters, and the FX series “The Lowdown,” available for streaming on HULU.https://bluemoonfilm.com/home/www.fxnetworks.com/shows/the-lowdownhttps://linktr.ee/ethanhawke Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan Get Gameday Deals all season long only on Uber Eats. Order Now. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Get our 10 AI prompts to dominate SEO & AEO: https://clickhubspot.com/mbc Is SEO more relevant than we thought? Ep. 385 Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the real state of SEO, debunking the myths that SEO is dead and uncovering what's really changing with the rise of answer engine optimization. Learn more on whether LLMs are really overtaking search, how marketers should invest between SEO and AEO, and the most repeatable tactics to rank #1 on Google and show up in AI-generated answers. Mentions Ethan Smith https://www.linkedin.com/in/ethanls Graphite https://graphite.io/ Ahrefs https://ahrefs.com/ ChatGPT https://chatgpt.com/ Grok https://grok.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

If 2025 taught us anything, it's this: your clients aren't Googling you anymore. They're asking AI about you. And if the machine can't find you, you don't exist. That's why this replay is back, because it became the episode everyone kept messaging me about. In this conversation, we break down the real shift happening right now: search engines are turning into answer engines. And if you don't optimize for that shift, AI will skip you the same way people skip ads. Inside this episode, you'll learn how AEO (Answer Engine Optimization) works and how service providers can use it to get discovered, recommended, and chosen — even if you don't have a tech team, even if SEO always felt like a chore, and even if the internet feels louder than ever. What you'll hear in this episode: ★ Why Google-first SEO is no longer enough, and what actually drives discovery now. ★ How ChatGPT, Perplexity, Claude, and Siri pull your information (or fail to). ★ The one mistake that makes service businesses invisible to AI. ★ How to make your brand consistent and repeatable across every platform, the foundation of AEO. ★ Why your Instagram posts now show up on Google and what that means for your content. ★ How to use schema, hidden questions, and metadata to help AI understand your expertise. ★ How to reshape your website, bios, descriptions, and podcast notes so AI recognizes you as the answer. ★ Simple daily actions to train AI tools to find you, summarize you, and recommend you. This is not about hacks. This is about staying discoverable in a world that now gives one answer instead of ten pages of search results.

It's YOUR time to #EdUp with France Hoang, Founder & CEO, BoodleBoxIn this episode, sponsored by the 2026 InsightsEDU Conference in Fort Lauderdale, Florida, February 17-19,YOUR cohost is Dr. Susan Ray, Associate Professor of English, Delaware County Community CollegeYOUR host is ⁠Elvin Freytes⁠How does an AI platform resolve the tension between productivity & productive struggle by making human to AI collaboration transparent while keeping student work private?What happens when you build infrastructure with unlimited access to ChatGPT, Claude, Gemini & Perplexity with FERPA, SOC 2, GDPR & HIPAA certifications that anonymizes prompts & deletes data after 30 days?How does a portable AI toolkit allow students to build skills across courses & take their entire personalized system with them into their careers as a lifelong learning platform?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠& ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠⁠● Join YOUR EdUp community at ⁠The EdUp Experience⁠We make education YOUR business!P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Then ⁠⁠​subscribe today​⁠⁠ to lock in YOUR $5.99/m lifetime supporters rate! This offer ends December 31, 2025!

The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT and Perplexity. In this episode, we describe what that experience looks like now and what brands should do in response. We also look at the lasting implications of a high-profile legal case for CISOs and the state of AI in B2B sales.

Hey Community Family, in today's episode Kristina is joined by the powerhouse Monique Bryan. She is an AI consultant and personal brand strategist!In this conversation she is walking us through what it looks like to have a human-first AI approach that truly amplifies your strategy and brand, not washes it out.Monique unpacks how AI tools like ChatGPT and Perplexity became her thought partners, helping her scale content, analyze market data, and brainstorm like never before. But she doesn't stop there, she is also breaking down how to actually train AI to sound and think more like YOU, inject your personality and business goals into your prompts, and create custom GPTs that act like team members.You'll also learn why AI doesn't replace human connection, but it can actually amplify it. If you've ever wondered:How do I actually use ChatGPT better?What are some AI tools that are worth trying?How do I keep my brand voice strong in an AI-generated world?Will AI replace personal branding?This is the episode for you.Connect with Monique:Instagram: moniquebryan_coWebsiteMarketing Team in a DayMentioned in the Episode:GammaNotebook LMHow To Rank On ChatGPT with Kelsey ReidlTake our quiz!Send me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

December 2025's Patch Tuesday brought major shifts, but the real action is in Microsoft's pricing, privacy battles, and the arms race to control AI-enabled browsers. Plus, Paul recommends Tiny11 Builder for a clean install, or Win11Debloat for an existing install. Then, Rufus to create installation media without the forced Microsoft account (MSA) sign-in or hardware requirement checks. Use MSEdgeDirect to use the default web browser for stories from Widgets, web-based search results, etc. And ExplorerPatcher can fix the performance and reliability issues in File Explorer. It's the final Patch Tuesday of 2025 Major dark mode updates (with a fix for the "flashbang" problem) AI Agent in Settings, Click to Do, Windows Studio Effects, and Search improvements for Copilot+ PCs Many other improvements: FSE, Share, Settings, Widgets, more More Windows 11 New 25H2 preview build on Beta/Dev adds MCP public preview, Quick Machine Recovery auto-enabled, Unified Update Orchestration Platform, Windows MIDI services Microsoft 365 Microsoft 365 is getting a lot more expensive in mid-2026. You didn't think all those free AI updates were free, did you? AI Paul has been talking about "programmatic" apps and services because he wasn't sure of a term for this type of interaction. But there is a term for this: Semantic. As in semantic web. And there you go Microsoft one of 1,000 companies partnering on Agentic AI Foundation because you're getting agents whether they work or not Gartner says NO to AI web browsers The New York Times is suing Perplexity for all the obvious reasons After a big win in the legal battle with OpenAI Opera for Android gets a big AI update Google Workspace Studio brings code-free agent creation to business users - automation is a solid AI use case Xbox Xbox Series X|S notably absent during Black Friday sales Call of Duty won't repeat the mistakes of the past anymore since it didn't work out twice now MS Flight Simulator 2024 is now available on PS5 Red Dead Redemption comes to mobile for the first time, free with a Netflix account Tips & Picks Tip and app(s) of the week: De-enshittify Windows 11 RunAs Radio this week: Incident Management and the Crowdstrike Event with Liam Westley Brown liquor pick of the week: Old Farm Pennsylvania Straight Rye Whiskey Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: 1password.com/windowsweekly auraframes.com/ink helixsleep.com/windows ventionteams.com/twit

December 2025's Patch Tuesday brought major shifts, but the real action is in Microsoft's pricing, privacy battles, and the arms race to control AI-enabled browsers. Plus, Paul recommends Tiny11 Builder for a clean install, or Win11Debloat for an existing install. Then, Rufus to create installation media without the forced Microsoft account (MSA) sign-in or hardware requirement checks. Use MSEdgeDirect to use the default web browser for stories from Widgets, web-based search results, etc. And ExplorerPatcher can fix the performance and reliability issues in File Explorer. It's the final Patch Tuesday of 2025 Major dark mode updates (with a fix for the "flashbang" problem) AI Agent in Settings, Click to Do, Windows Studio Effects, and Search improvements for Copilot+ PCs Many other improvements: FSE, Share, Settings, Widgets, more More Windows 11 New 25H2 preview build on Beta/Dev adds MCP public preview, Quick Machine Recovery auto-enabled, Unified Update Orchestration Platform, Windows MIDI services Microsoft 365 Microsoft 365 is getting a lot more expensive in mid-2026. You didn't think all those free AI updates were free, did you? AI Paul has been talking about "programmatic" apps and services because he wasn't sure of a term for this type of interaction. But there is a term for this: Semantic. As in semantic web. And there you go Microsoft one of 1,000 companies partnering on Agentic AI Foundation because you're getting agents whether they work or not Gartner says NO to AI web browsers The New York Times is suing Perplexity for all the obvious reasons After a big win in the legal battle with OpenAI Opera for Android gets a big AI update Google Workspace Studio brings code-free agent creation to business users - automation is a solid AI use case Xbox Xbox Series X|S notably absent during Black Friday sales Call of Duty won't repeat the mistakes of the past anymore since it didn't work out twice now MS Flight Simulator 2024 is now available on PS5 Red Dead Redemption comes to mobile for the first time, free with a Netflix account Tips & Picks Tip and app(s) of the week: De-enshittify Windows 11 RunAs Radio this week: Incident Management and the Crowdstrike Event with Liam Westley Brown liquor pick of the week: Old Farm Pennsylvania Straight Rye Whiskey Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: 1password.com/windowsweekly auraframes.com/ink helixsleep.com/windows ventionteams.com/twit

December 2025's Patch Tuesday brought major shifts, but the real action is in Microsoft's pricing, privacy battles, and the arms race to control AI-enabled browsers. Plus, Paul recommends Tiny11 Builder for a clean install, or Win11Debloat for an existing install. Then, Rufus to create installation media without the forced Microsoft account (MSA) sign-in or hardware requirement checks. Use MSEdgeDirect to use the default web browser for stories from Widgets, web-based search results, etc. And ExplorerPatcher can fix the performance and reliability issues in File Explorer. It's the final Patch Tuesday of 2025 Major dark mode updates (with a fix for the "flashbang" problem) AI Agent in Settings, Click to Do, Windows Studio Effects, and Search improvements for Copilot+ PCs Many other improvements: FSE, Share, Settings, Widgets, more More Windows 11 New 25H2 preview build on Beta/Dev adds MCP public preview, Quick Machine Recovery auto-enabled, Unified Update Orchestration Platform, Windows MIDI services Microsoft 365 Microsoft 365 is getting a lot more expensive in mid-2026. You didn't think all those free AI updates were free, did you? AI Paul has been talking about "programmatic" apps and services because he wasn't sure of a term for this type of interaction. But there is a term for this: Semantic. As in semantic web. And there you go Microsoft one of 1,000 companies partnering on Agentic AI Foundation because you're getting agents whether they work or not Gartner says NO to AI web browsers The New York Times is suing Perplexity for all the obvious reasons After a big win in the legal battle with OpenAI Opera for Android gets a big AI update Google Workspace Studio brings code-free agent creation to business users - automation is a solid AI use case Xbox Xbox Series X|S notably absent during Black Friday sales Call of Duty won't repeat the mistakes of the past anymore since it didn't work out twice now MS Flight Simulator 2024 is now available on PS5 Red Dead Redemption comes to mobile for the first time, free with a Netflix account Tips & Picks Tip and app(s) of the week: De-enshittify Windows 11 RunAs Radio this week: Incident Management and the Crowdstrike Event with Liam Westley Brown liquor pick of the week: Old Farm Pennsylvania Straight Rye Whiskey Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: 1password.com/windowsweekly auraframes.com/ink helixsleep.com/windows ventionteams.com/twit

December 2025's Patch Tuesday brought major shifts, but the real action is in Microsoft's pricing, privacy battles, and the arms race to control AI-enabled browsers. Plus, Paul recommends Tiny11 Builder for a clean install, or Win11Debloat for an existing install. Then, Rufus to create installation media without the forced Microsoft account (MSA) sign-in or hardware requirement checks. Use MSEdgeDirect to use the default web browser for stories from Widgets, web-based search results, etc. And ExplorerPatcher can fix the performance and reliability issues in File Explorer. It's the final Patch Tuesday of 2025 Major dark mode updates (with a fix for the "flashbang" problem) AI Agent in Settings, Click to Do, Windows Studio Effects, and Search improvements for Copilot+ PCs Many other improvements: FSE, Share, Settings, Widgets, more More Windows 11 New 25H2 preview build on Beta/Dev adds MCP public preview, Quick Machine Recovery auto-enabled, Unified Update Orchestration Platform, Windows MIDI services Microsoft 365 Microsoft 365 is getting a lot more expensive in mid-2026. You didn't think all those free AI updates were free, did you? AI Paul has been talking about "programmatic" apps and services because he wasn't sure of a term for this type of interaction. But there is a term for this: Semantic. As in semantic web. And there you go Microsoft one of 1,000 companies partnering on Agentic AI Foundation because you're getting agents whether they work or not Gartner says NO to AI web browsers The New York Times is suing Perplexity for all the obvious reasons After a big win in the legal battle with OpenAI Opera for Android gets a big AI update Google Workspace Studio brings code-free agent creation to business users - automation is a solid AI use case Xbox Xbox Series X|S notably absent during Black Friday sales Call of Duty won't repeat the mistakes of the past anymore since it didn't work out twice now MS Flight Simulator 2024 is now available on PS5 Red Dead Redemption comes to mobile for the first time, free with a Netflix account Tips & Picks Tip and app(s) of the week: De-enshittify Windows 11 RunAs Radio this week: Incident Management and the Crowdstrike Event with Liam Westley Brown liquor pick of the week: Old Farm Pennsylvania Straight Rye Whiskey Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: 1password.com/windowsweekly auraframes.com/ink helixsleep.com/windows ventionteams.com/twit

Joe sits down with Brendan Allen, a professional mixed martial artist currently competing in the Middleweight division of the Ultimate Fighting Championship.www.ufc.com/athlete/brendan-allen Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Buy 1 Get 1 Free Trucker Hat with code ROGAN at https://happydad.com Visit https://squarespace.com/ROGAN to save 10% off your first purchase of a website. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kara and Scott break down Paramount's hostile bid for Warner Bros. Discovery after losing out to Netflix — and what the power struggle means for Hollywood. Then, Elon Musk calls for the European Union to be abolished after X is slapped with a major fine. Plus, Meta pulls back on its Metaverse ambitions, and The New York Times sues Perplexity.Watch this episode on the ⁠⁠Pivot YouTube channel⁠⁠.Follow us on Instagram and Threads at ⁠⁠@pivotpodcastofficial⁠⁠.Follow us on Bluesky at ⁠⁠@pivotpod.bsky.social⁠⁠Follow us on TikTok at ⁠⁠@pivotpodcast⁠⁠.Send us your questions by calling us at 855-51-PIVOT, or email Pivot@voxmedia.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of AI Applied, Conor Grennan and Jaeden dive into the complex legal challenges facing AI companies, focusing on Perplexity's recent lawsuits. They explore the implications of retrieval augmented generation (RAG) and how it compares to Meta's strategic partnerships with news publishers. Tune in to understand the evolving landscape of AI, legal battles, and the ethical considerations shaping the future of technology.Get the top 40+ AI Models for $20 at AI Box: ⁠⁠https://aibox.aiConor's AI Course: https://www.ai-mindset.ai/coursesConor's AI Newsletter: https://www.ai-mindset.ai/Jaeden's AI Hustle Community: https://www.skool.com/aihustle See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

OpenAI has launched a code red.

On this episode I sit down with Rob Hoffman, who runs a portfolio of profitable SaaS businesses (Contact, Mentions, Kleo). Rob breaks down six proven customer acquisition playbooks using real examples doing between ~$20K and $300K MRR. The episode walks through concrete strategies like waitlist launches, trend-jacking, language arbitrage, AI search, signal-search, and high-ticket ads. You will learn how to go beyond “vibe coding” and use structured marketing systems to get their first customers, raise prices, and scale more predictably. Timestamps 00:00 – Intro 04:16 – 1) Waitlist Strategy: Kleo & Mentions Case Study 19:45 – 2) Wave Surfer Strategy: TrustMRR Case Study 27:54 –3) Language Arbitrage Strategy: Teachizy Case Study 33:53 – 4) AI Search Strategy: Tally Case Study 40:30 – 5) Signal Search Strategy: LocalRank Case Study 50:04 – 6) High Ticket Ad Strategy: MailScale Case Study Key Points Most indie builders can ship products but struggle to get customers; Rob packages his experience into six repeatable acquisition playbooks. The Waitlist Strategy pairs “edgy sales” content with email nurturing, scarcity, and beta cohorts to quickly reach tens of thousands in MRR. Riding an existing wave (like fake-MRR discourse on X) plus product-led virality can generate huge attention, which is better monetized with ads than subscriptions. Language and geo arbitrage—cloning a winning SaaS into another language/market—combined with non-English SEO is “marketing on easy mode.” AI search (ChatGPT, Perplexity, Claude) is an overpowered channel right now; deep “alternatives/versus/best of” pages are heavily cited and convert far better than Google traffic. Feature-first launches, faceless accounts, and enterprise plans let products like LocalRank and MailScale stack MRR with small audiences, YouTube demos, and high-ticket sales. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ROB ON SOCIAL X/Twitter: https://x.com/RobHoffman_ Kleo: https://kleo.so

Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show interview Ralph Sutton from The SDR Show and GaS Digital Network, Joe Scaretta and Moses Carrasco from MasonMade Ventures and GG Mirvis from Desolas Mezcal. Ralph Sutton, host of The SDR Show, joins the show with a wild, no-rules journey through radio, rock, and the rise of one of the most successful indie podcast networks in the game. From DJ to VH1 host to creator of Gas Digital, Ralph reveals how relentless hustle, genuine authenticity, and a refusal to follow trends took him from midnight radio shifts to hosting top-charting shows and building the 5-million-listeners-a-week GaS Digital network. Read more at: https://gasdigital.com/ and https://www.thesdrshow.com/ Joe Scaretta and Moses Carrasco are the powerhouse entrepreneurs behind MasonMade Ventures, bringing two decades of ground-up success to a new era of people-first investing. With a proven track record of scaling national companies and disrupting outdated industries, they're redefining what operational excellence and meaningful growth look like. Read more at: https://www.masonmade.co/ Meet GG Mirvis, the founder behind Desolas Mezcal — a spirit born from the sun, crafted by tradition, and perfected with pure Salmiana agave. From sun-soaked fields in San Luis Potosí to small-batch, hand-crafted bottles, GG is preserving the soul of mezcal one sip at a time. Read more at: https://www.desolasmezcal.com/ Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes. Chapters (00:00:00) - Starting a Business(00:00:31) - Passage to Profit(00:02:01) - The One Skill Every Entrepreneur Needs to Have(00:03:14) - What's the One Skill Every Entrepreneur Should Master in 2026(00:06:02) - Interview(00:08:06) - Have You Build a Podcast Network?(00:10:20) - Podcasters on Starting a Podcast(00:12:58) - Are Rock Radio Audiences Similar to Podcast Audiences?(00:13:40) - What Do Podcasts Need to Do Right(00:16:18) - Passion and the Hustle(00:18:17) - The Tour Bus(00:21:00) - How to Get Your Show on a Network(00:22:24) - The Investment Value of Gold(00:23:26) - The Cruise Line Hotline(00:24:24) - Interviewing Def Leppard(00:26:07) - Have You Met A Real Celebrity?(00:30:05) - I Had A Tattoo On My Butt(00:30:46) - A Celebrity's Place in Our Culture(00:33:04) - AI in Business With My Perfect Co-Host(00:33:37) - What is One Way That AI Is Affecting Your Business?(00:34:24) - Microsoft's AI-based Business Tools(00:38:34) - A Chatbot For Kids?(00:42:28) - Is It Bad that the Millennials Are More Alike With Their Parents(00:44:00) - ChatGPT and Perplexity(00:46:38) - Passive to Profit(00:49:29) - Is AI Music a Threat to Copyright?(00:54:23) - Facility Management Disrupting the Facility Industry(00:55:54) - Starting a Business on a Unique Story(00:57:10) - Startup Entrepreneur: Pre-Vetting Contracts(01:00:18) - Startup entrepreneur's story(01:02:38) - The Contractor's Vast Stigma(01:05:10) - Mason Made: How to Grow and Scale Your Business(01:09:27) - Introducing San Luis Potosi Mezcal(01:13:06) - Mezcal Master Bartender Jorge Desolas on Marketing(01:17:34) - Desalus Mezcal: Bringing People Together(01:19:32) - Entrepreneurs: How to Get Your Vodka on the Store(01:23:14) - Secret of the Entrepreneurial Mind(01:24:25) - What's The Secret to Active Listening?(01:26:29) - What is the secret to growing your business?(01:28:12) - Passage to Profit

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Ashley enables customers to shop and buy furniture through Perplexity's AI search engine using PayPal.Kroger cancels its Charlotte CFC plans and closes its Nashville spoke facility, paying Ocado $350 million as it reverses course on its ambitious e-commerce automation project.Walgreens opens its 13th automated micro-fulfillment center in West Jordan, Utah, expanding a network that now supports over 5,000 stores and fulfills 18 million prescriptions monthly.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

This Week In Startups is made possible by:Sentry - http://sentry.io/twistLinkedIn Ads - http://linkedin.com/thisweekinstartupsPipedrive - pipedrive.com/twistToday's show:Netflix wants to gobble up Warner Bros. Do they just want to own Batman and Harry Potter, or is this secretly about destroying movie theaters?Sure, this is usually a startup show, but news THIS BIG warrants attention! So Lon stops by to tell Jason and Alex about the big Netflix acquisition news, why so many theatrical movie fans are terrified for the future, and why this might face particular regulatory scrutiny both at home and abroad.PLUS… are Googlers gaming Polymarket? This is one scenario in which prediction markets are NOT exactly like stocks.THEN we're looking at some of our favorite startups from the Fall ‘25 Y Combinator cohort (and asking Producer Claude for his picks)… Considering why Perplexity keeps getting sued and how they can stop it… and doing a victory lap for Jason's early investment in breakout AI training project Micro1.Timestamps:(02:05) Netflix buying Warner Bros! Jason, Lon and Alex react.(05:04) Jaytrade Update: J kind of missed the boat on this one(05:36) What does this mean for theatrical cinema?(08:42) Sentry - New users get 3 months free of the Business plan (covers 150k errors). Go to http://sentry.io/twist and use code TWIST(09:52) Jason's pitch to Disney CEO Bob Iger (please send this to him!)(19:36) LinkedIn Ads: Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to http://linkedin.com/thisweekinstartups to claim your credit.(23:29) Is this deal going to get approval, at home and abroad?(25:52) Are Googlers gaming Polymarket?(28:02) Can you do “insider trading” on a prediction market?(29:23) Pipedrive - Bring your entire sales process into one elegant space. Get started with a 30 day free trial at pipedrive.com/twist(37:00) How accelerators like Y Combinator serve as “finishing schools” for startups(37:52) A Quick Look at some of our fav companies from YC's Fall '25 cohort(39:01) Why startups need to “skate to where the puck is going”(40:08) Why sometimes old ideas (like solar-powered aircraft) are often worth revisiting(45:29) Jason's advice for founders (and investors) in the “feel good” or activist space(50:48) Why Lon, Alex, and Claude ALL thought Hyperspell sounds like a hot startup(52:58) Perplexity getting sued again! Why can't they make friends!(57:51) Meanwhile, Meta's signing AI deals with news publications.(59:21) Micro1, which Jason helped to fund, has hit $100M ARR! Why do AI companies need so many experts?Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:(8:42) Sentry - New users get 3 months free of the Business plan (covers 150k errors). Go to http://sentry.io/twist and use code TWIST(19:36) LinkedIn Ads: Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to http://linkedin.com/thisweekinstartups to claim your credit.(29:23) Pipedrive - Bring your entire sales process into one elegant space. Get started with a 30 day free trial at pipedrive.com/twist

This week on the What Are We Doing podcast, I hit record after missing a week and walk straight into chaos. Holidays, weddings, jet setting, whatever. We made it. Episode 215 is here whether the world is ready or not. I start the show by giving thanks to the only man who deserves it, Joe Exotic, and hoping he gets that presidential pardon he keeps talking about. After that, the madness ramps up fast.Soulja Boy is back with another tech empire that exists only in his mind. He is now saying someone offered him one hundred million for a handheld emulator that screams AliExpress from a mile away. He also says it has sixty four gigs of RAM. It does not. I break it all down and explain why Soulja Boy, if you are reading this, call me. We would print money together.Then we look at the White House's new marketing strategy where they steal Sabrina Carpenter songs to soundtrack ICE raid videos. Sabrina responds. The White House responds. Everyone loses. I offer the White House an easy solution. Use this podcast instead. Leave the pop stars alone. What are we doing.Next up, Epstein news. More photos. More videos. More questions. His island looks worse than my resort in Cabo. There is a dental chair. I pitch the idea of installing a dentistry at my actual resort. It makes more sense than whatever Epstein was doing.Kate Beckinsale shows up on Jimmy Kimmel with a story about her daughter's boyfriend laying eggs. Jimmy eats it up. I try to figure out if this is proof Hollywood has fully melted or if Kate got bamboozled by the easiest prank in world history.We talk about raccoons breaking into liquor stores, getting blackout drunk, and passing out in the bathroom. I also explain that humans are accidentally domesticating raccoons because we keep telling them they are cute. At this rate, my wife is going to smuggle one home from Mexico.Then Miley Cyrus gets engaged to a drummer named Max. I salute her. I also salute her best era, the 23 era. Say what you want. That look was elite.Joe Rogan enters the chat. He is sponsored by Perplexity now. He cannot go a single conversation without Jamie or AI saving him from Facebook misinformation. He also says Jesus might return as AI. So I use ChatGPT to generate a whole sermon and explain why pastors might want to polish their resumes.Finally, we hit the gambling problem taking over America. Kaushi.com lets you bet on anything. You can bet on the second coming of Jesus. You can bet on weather. You can bet on elections. CNN is now partnered with them. This is where we are. We are turning news into a casino and calling it progress.This episode is packed. Soulja Boy tech. Sabrina Carpenter vs the White House. Epstein's low budget island. Celebrities laying eggs. Drunk raccoons. Joe Rogan predicting robot Jesus. CNN turning into DraftKings. It is all here.Hit subscribe. Hit like. Hit the hype button if you find it. New Tone Tailors podcast is live. Lessons with Bridget are open now. Give your kid a guitar instead of screen time. Peace out. See you next week.

Sym Blanchard and I have a lively, informal discussion. Think of it as eavesdropping on a debate between long-time friends. Yes, I talk over and interrupt Sym, which is unprofessional for a typical interview, but meant to be a natural, fast-paced conversation.00:00 Te Araroa09:40 Koreas uniting14:00 ShakespeareScott Williams, a hiking buddy of Sym and me, disagrees with Sym about the Te Araroa trail. Unlike Sym, Scott hiked almost all of it. Subscribe to get his take in 2026!More from SymIf you enjoy this philosophical episode, listen to the dozen episodes with Sym Blanchard!In 2025, I catch up with one of the most remarkable 72-year-olds you'll ever meet, Sym Blanchard!This page features five episodes starring Sym.Listen to all the episodes featuring Sym Blanchard since 2018!* A 66-year-old Adventurer Shows How To Live A Meaningful Life in 2018 (one of the top 5 most popular WanderLearn episodes!)* Traveling To Find One's Ancestors in 2019* Near Death on the CDT + Sym's 60-Year Love Story in 2020* Nine Shows Sharing Travel Wisdom Featuring Sym Blanchard in 2022* Unstoppable 70-year-old Adventurer Sym Blanchard in 2023Do cherry trees in South Korea produce edible cherries?In the episode, Sym said, “No.” I was skeptical and fact-checked. This is what Perplexity.ai says:Cherry trees in South Korea do produce fruit, but it depends on the variety. Native species like King cherry (Prunus yedoensis var. Nudiflora) and Korean mountain cherry (Prunus maximowiczii) produce edible fruit. The King cherry, native especially to Jeju Island, bears fruit but is primarily valued for its blossoms. Many ornamental varieties like the Yoshino cherry produce small, bitter fruit less suitable for human consumption, but can feed wildlife.Summary:* Native Korean cherries produce edible fruit.* Ornamental varieties mainly produce less palatable fruit.ConnectSend me an anonymous voicemail at SpeakPipe.com/FTaponYou can post comments, ask questions, and sign up for my newsletter athttps://wanderlearn.comIf you like this podcast, subscribe and share!On social media, my username is always FTapon. Connect with me on:* Facebook* Twitter* YouTube* Instagram* TikTok* LinkedIn* Pinterest* TumblrSponsors1. My Patrons sponsored this show! Claim your monthly reward by becoming a patron for as little as $2/month at https://Patreon.com/FTapon2. For the best travel credit card, get one of the Chase Sapphire cards and get 75-100k bonus miles!3. Get $5 when you sign up for Roamless, my favorite global eSIM! Use code LR32K4. Get 25% off when you sign up for Trusted Housesitters, a site that helps you find sitters or homes to sit in.5. Start your podcast with my company, Podbean, and get one month free!6. In the United States, I recommend trading cryptocurrency with Kraken.7. Outside the USA, trade crypto with Binance and get 5% off your trading fees!8. For backpacking gear, buy from Gossamer Gear. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ftapon.substack.com

John Cena is a WWE 17-time World Champion wrestler, bestselling author, and actor whose on-screen career includes installments of the “Fast & Furious” franchise, “The Suicide Squad,” and its spinoff series “Peacemaker.”https://www.wwe.com/superstars/john-cena Tony Hinchcliffe is a comedian, writer, actor, and host of the podcast and live show “Kill Tony.” His Netflix special, “Kill Tony: Kill or Be Killed,” is streaming now.www.tonyhinchcliffe.comwww.youtube.com/@killtony Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan Don't miss out on all the action - Download the DraftKings app today! Sign-up at https://dkng.co/rogan or with my promo code ROGAN GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $200 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 1/11/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/4/26 at 11:59 PM ET. Sponsored by DK. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Plus: Meta Platforms plans cuts to its metaverse division. And The New York Times escalates battle against Perplexity with new lawsuit. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Turns out the Albanian army was triumphant as Netflix is buying HBO (and WBD's studios). The NYT is suing Perplexity. Man, everybody is heading for the exits at Apple at the same time. And get ready for a slew of insider trading controversies in our prediction market world. Netflix agrees $83bn takeover of Warner Bros Discovery (FT) New York Times Sues A.I. Start-Up Perplexity Over Use of Copyrighted Work (NYTimes) X hit with $140 million EU fine for breaching content rules, TikTok settles (Reuters) Apple Departures Point to Challenges for iPhone's Dominance (WSJ) Chatbots are now rivaling social networks as a core layer of internet infrastructure (The Decoder) Alleged Insider Nets $1 Million On Polymarket In 24 Hours (Forbes) Weekend Longreads Suggestions: 18,000 Reasons It's So Hard to Build a Chip Factory in America (NYTimes) In Arizona Desert, Taiwanese Families Create Community and Build a Factor (NYTimes) A Growing U.S. Tech Hub Needs Workers. Colleges Try to Keep Up. (NYTimes) Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Ross Simmonds Show, Ross dives deep into one of the most fundamental marketing shifts of our time — the emergence of Generative Engine Optimization (GEO). As AI-powered discovery tools like ChatGPT, Perplexity, Google AI Overviews, Reddit Answers, TikTok Search, and more evolve, traditional SEO strategies are no longer enough. Ross unpacks how marketers need to rethink content creation, distribution, and visibility across platforms, focusing not just on ranking, but on being cited, trusted, and remembered. Whether you're an SEO pro, a content marketer, or someone navigating the changing digital landscape, this episode offers a powerful perspective on where discovery is heading and how you can position your brand for success. Key Takeaways and Insights: 1. The Shift from Traditional SEO to GEO - The discovery journey is changing — not all search begins (or ends) on Google. - GEO (Generative Engine Optimization) is not just about keywords and backlinks, but about engaging with AI-powered platforms like ChatGPT, Claude, Perplexity, You.com, Reddit, TikTok, YouTube, and more. - Terminology wars (AISEO, AEO, GEO) are less important than understanding the strategic implications of the shift. 2. Where AI Discovery is Happening - AI overviews and LLMs (large language models) pull data from varied sources, not just webpages — Reddit, YouTube, TikTok, and UGC are key. - Clicking is becoming less important as AI agents deliver answers before users even leave the platform. 3. YouTube's Role in GEO - YouTube isn't just social media — it's the second-biggest search engine and a major citation source for LLMs. - Talking head videos, product comparisons, and keyword-aligned titles matter more than ever. - A poor YouTube strategy (short, shallow clips) means your audience never finds you. 4. Listicles, PR, and Affiliate Strategy in the AI Age - AI often weighs citations based on list ranking — being #8 consistently limits visibility. - Your affiliate and digital PR strategies must now consider how high you appear on listicles that AI sources from. - Move beyond backlinks to placements, citations, and brand mentions across high-impact domains. 5. Tailoring Content for Audience-Specific Queries - LLMs recognize nuances: “best for beginners” vs. “best for enterprise” matters. - Brands should create multiple landing pages tailored to different personas (as long as it's high quality and not duplicated). 6. The Difference Between SEO and GEO - GEO includes SEO, but it's broader — it encompasses TikTok search, Instagram Reels, Reddit, and any platform with discovery. - GEO is about visibility in AI-powered interfaces, not just search rankings. 7. The Predictive Future of Discovery - Personalized AI results are here: Google's AI Overviews may use Gmail, Calendar, Chrome history to shape responses. - The future consumer journey might completely bypass websites and search engines. Resources & Tools:

HEADLINES:• Cristiano Ronaldo Invests in ChatGPT Rival Perplexity, Launches New ‘CR7' AI Experience• Aldar, Mubadala Capital Unveil New Investment Platform Targeting Global Demand for Gulf Assets• Microsoft Faces EU Complaint Over Alleged Role in Israeli Surveillance of PalestiniansNewsletter: https://aug.us/4jqModrWhatsApp: https://aug.us/40FdYLUInstagram: https://aug.us/4ihltzQTiktok: https://aug.us/4lnV0D8Smashi Business Show (Mon-Friday): https://aug.us/3BTU2MY 

From Raleigh, NC...A tech tip about the current state of AI web browsers (including Arc Browser's Dia, Brave, Nanobrowser.ai, Perplexity's Comet, Google Chrome, OpenAI's Atlas, and Microsoft Edge) and why their core functionality isn't compelling yet, but will be soon.Some concise advice about how trust is built in the modern age, and specifically whether in-person networking is still the only way compared to creating content.00:00 Location Update01:36 Tech Tip09:28 Concise Advice15:03 Wrapping Up

How to Build a Winning Strategy for Your B2B Brand In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for their own brands and key competitors. So how can teams conduct this kind of brand research and competitive analysis in a way that's insightful, efficient, and actionable for planning the next steps? Tune in as the B2B Marketers on Mission Podcast presents the Marketing DEMO Lab Series, where we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. In this episode, Clay explained the platform's origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes. He also stressed the importance of clear, consistent brand positioning and messaging, and how standardized make it easier to compare brands across multiple business values. Clay also highlighted the value of objective, data-driven analysis to identify brand strengths, weaknesses, and gaps, and how tools like SmokeLadder can save significant time in gathering insights to build trust with clients. He provided practical steps for generating, refining, and exporting brand messaging and analysis for internal or client-facing use. Finally, Clay also discussed how action items and recommendations generated from analysis can immediately support smart brand strategy decisions and expedite trust-building with clients. https://www.youtube.com/watch?v=h4_o1PzF1Kk Topics discussed in episode: [1:31] The purpose behind building SmokeLadder and why it matters for B2B teams [12:00] A walkthrough of the SmokeLadder platform and how it works [14:51] SmokeLadder's core features [17:48] How positioning scores and category rankings are calculated [35:36] How differentiation and competitors are analyzed inside SmokeLadder [44:07] How SmokeLadder builds messaging and generates targeted personas [50:24] The key benefits and unique capabilities that set SmokeLadder apart Companies and links: Clay Ostrom Map & Fire SmokeLadder Transcript Christian Klepp  00:00 In an increasingly competitive B2B landscape, marketers, agencies and consultants, need to proactively find ways to help their clients stand out amidst the digital noise. One way of doing this is by analyzing the strategy, messaging and positioning of their own brands and those of their competitors. So how can they do this in a way that’s insightful, efficient and effective? Welcome to this first episode of the B2B Marketers in the Mission podcast Demo Lab Series, and I’m your host, Christian Klepp. Today, I’ll be talking to Clay Ostrom about this topic. He’s the owner and founder of the branding agency Map and Fire, and the creator of the platform Smoke Ladder that we’ll be talking about today. So let’s dive in. Christian Klepp  00:42 All right, and I’m gonna say Clay Ostrom. Welcome to this first episode of the Demo Lab Series. Clay Ostrom  00:50 I am super excited and very honored to be the first guest on this new series. It’s awesome. Christian Klepp  00:56 We are honored to have you here. And you know, let’s sit tight, or batten down the hatches and buckle up, and whatever other analogy you want to throw in there, because we are going to unpack a lot of interesting features and discuss interesting topics around the platform that you’ve built. And I think a good place to start, perhaps Clay before we start doing a walk through of the platform is, but let’s start at the very beginning. What motivated you to create this platform called Smoke Ladder. Clay Ostrom  01:31 So we should go all the way back to my childhood. I always dreamed of, you know, working on brand and positioning. You know, that was something I’ve always thought of since the early days, but no, but I do. I own an agency called Map and Fire, so I’ve been doing this kind of work for over 10 years now, and have worked with lots and lots of different kinds of clients, and over that time, developed different frameworks and a point of view about how to do this kind of work, and when the AI revolution kind of hit us all, it just really struck me that this was an opportunity to take a lot of that thinking and a lot of that, you know, again, my perspective on how to do this work and productize that and turn it into something that could be used by people when we’re not engaged with them, in some kind of service offering. So, so that was kind of the kernel of it. I actually have a background in computer science and product. So it was sort of this natural Venn diagram intersection of I can do some product stuff, I can do brand strategy stuff. So let’s put it together and build something. Christian Klepp  02:46 And the rest, as they say, is history. Clay Ostrom  02:49 The rest, as they say, is a lot of nights and weekends and endless hours slaving away at trying to build something useful. Christian Klepp  02:58 Sure, sure, that certainly is part of it, too. Clay Ostrom  03:01 Yeah. Christian Klepp  03:02 Let’s not keep the audience in suspense for too long here, right? Like, let’s start with the walk through. And before you share your screen, maybe I’ll set this up a little bit, right? Because you, as you said, like, you know, you’ve built this platform. It’s called Smoke Ladder, which I thought was a really clever name. It’s, you like to describe it as, like, your favorite SEO (Search Engine Optimization) tool, but for brand research and analysis. So I would say, like, walk us through how somebody would use this platform, like, whether they be a marketer that’s already been like in the industry for years, or is starting out, or somebody working at a brand or marketing agency, and how does the platform address these challenges or questions that people have regarding brand strategy, analysis and research? Clay Ostrom  03:49 Yeah, yeah. I use that analogy of the SEO thing, just because, especially early on, I was trying to figure out the best way to describe it to someone who hasn’t seen it before. I feel like it’s a, I’m not going to fall into the trap of saying, this is the only product like this, but it has its own unique twists with what it can do. And I felt like SEO tools are something everybody has touched at one point or another. So I was using this analogy of, it’s like the s, you know, Semrush of positioning and messaging or Ahrefs, depending on your if you’re a Coke or Pepsi person. But I always felt like that was just a quick way to give a little idea of the fact that it’s both about analyzing your own brand, but it’s also about competitive analysis and being able to see what’s going on in the market or in your landscape, and looking specifically at what your competitors are doing and what their strengths and weaknesses are. So does that resonate with you in terms of, like, a shorthand way, I will say, I don’t. I don’t say that. It’s super explicitly on the website, but it’s been in conversation. Christian Klepp  05:02 No, absolutely, absolutely, that resonated with me. The only part that didn’t resonate with me is that I’m neither a coke or a Pepsi person. I’m more of a ginger ale type of guy. I digress. But yeah, let’s what don’t you share your screen, and let’s walk through this, right? Like, okay, if a marketing person were like, use the platform to do some research on, perhaps that marketers, like own company and the competitors as well, right? Like, what would they do? Clay Ostrom  05:32 Yeah, so that’s, that is, like you were saying, there’s, sort of, I guess, a few different personas of people who would potentially use this. And initially I was thinking a little more about both in house, people who, you know, someone who’s working on a specific brand, digging really deep on their own brand, whether they’re, you know, the marketing lead or whatever, maybe they’re the founder, and then this other role of agency owners, or people who work at an agency where they are constantly having to look at new brands, new categories, and quickly get up to speed on what those brands are doing and what’s the competitive space look like, you know, for that brand. And that’s something that, if you work at an agency, which obviously we both have our own agencies, we do this stuff weekly. I mean, every time a new lead comes in, we have to quickly get up to speed and understand something about what they do. And one of the big gaps that I found, and I’d be curious to kind of hear your thoughts on this, but I’ve had a lot of conversations with other agency owners, and I think one of the biggest gaps is often that brands are just not always that great at explaining their own brand or positioning or differentiation to you, and sometimes they have some documentation around it, but a lot of times they don’t. A lot of it’s word of mouth, and that makes it really hard to do work for them. If whatever you’re doing for them, whether that’s maybe you are working on SEO or maybe you’re working on paid ads or social or content, you have to know what the brand is doing and kind of what they’re again, what their strengths and weaknesses are, so that you can talk about that. I mean, do you come across that a lot in your work? Christian Klepp  07:33 How do I say this without offending anybody? I find, I mean jokes aside, I find, more often than not, in the especially in the B2B space, which is an area that I operate in, I find 888 point five times out of 10. We are dealing with companies that have a they, have a very rude, rudimentary, like, framework of something that remotely resembles some form of branding. And I know that was a very long winded answer, but it’s kind of sort of there, but not really, if you know what I mean. Clay Ostrom  08:17 Yeah. Christian Klepp  08:17 And there have been other extreme cases where they’ve got the logo and the website, and that’s as far as their branding goals. And I would say that had they had all these, this discipline, like branding system and structure in place, then people like maybe people like you and I will be out on a job, right and it’s something, and I’m sure you’ve come across this, and we’ll probably dig into this later, but like you, it’s something I’ve come across several times, especially in the B2B space, where branding is not taken seriously until it becomes serious. I know that sounds super ironic, right, but, and it’s to the point of this platform, right, which we’re going to dig into in a second, but it’s, it’s things, for instance, positioning right, like, are you? Are you, in fact, strategically positioned against competitors? Is your messaging resonating with, I would imagine, especially in the B2B context, with the multiple group target groups that you have, or that your company is, is going after? Right? Is that resonating, or is this all like something that I call the internal high five? You’ve this has all been developed to please internal stakeholders and and then you take it to market, and it just does not, it just does not resonate with the target audience at all. Right? So there’s such a complex plethora of challenges here, right? That people like yourself and like you and I are constantly dealing with, and I think that’s also part of the reason why I would say a platform like this is important, because it helps to not just aggregate data. I mean, certainly it does that too, but it helps. To put things properly, like into perspective at speed. I think that might be, that might be something that you would have talked about later, but it does this at speed, because I think, from my own experience, one of the factors in our world that sometimes works against us is time, right? Clay Ostrom  10:19 No, I totally agree, yeah, and, you know, we’re lucky, I guess would be the word that we are often hired to work on a company strategy with them and help them clarify these things. Christian Klepp  10:33 Absolutely. Clay Ostrom  10:34 There are a million other flavors of agencies out there who are being hired to execute on work for a brand, and not necessarily being brought in to redefine, you know what the brand, you know they’re positioning and their messaging and some of these fundamental things, so they’re kind of stuck with whatever they get. And like you said, a lot of times it’s not much. It might be a logo and a roughly put together website, and maybe not a whole lot else. So, yeah, but I think your other point about speed is that was a huge part of this. I think the market is only accelerating right now, because it’s becoming so much easier to start up new companies and new brands and new products. And now we’ve got vibe coding, so you can technically build a product in a day, maybe launch it the next day, start marketing it, you know, by the weekend. And all of this is creating noise and competition, and it’s all stuff that we have to deal with as marketers. We have to understand the landscape. We’ve got to quickly be able to analyze all these different brands, see where the strengths and weaknesses are and all that stuff. So… Christian Klepp  11:46 Absolutely. Clay Ostrom  11:46 But, yeah, that, I think that the speed piece is a huge part of this for sure. Christian Klepp  11:51 Yeah. So, so we’re okay, so we’re on the I guess this, this will probably be the homepage. So just walk us through what, what a marketing person would do if they want to use this platform, yeah? Clay Ostrom  12:00 So the very first thing you do when you come in, and this was when I initially conceived of this product, one of the things that I really wanted was the ability to have very quick feedback, be able to get analysis for whatever brand you’re looking at, you know, right away to be able to get some kind of, you know, insight or analysis done. So the first thing you can do, and you can do this literally, from the homepage of the website, you can enter in a URL for a brand, come into the product, even before you’ve created an account, you can come in and you can do an initial analysis, so you can put in whatever URL you’re looking at, could be yours, could be a competitor, and run that initial analysis. What we’re looking at here, this is, if you do create an account, this is, this becomes your, as we say, like Home Base, where you can save brands that you’re looking at. You can see your history, all that good stuff. And it just gives you some quick bookmarks so that you can kind of flip back and forth between, maybe it’s your brand, maybe it’s some of the competitors you’re looking at and then it gives you just some quick, kind of high level directional info. And I kind of break it up into these different buckets. Clay Ostrom  13:23 And again, I’d love to kind of hear if this is sort of how you think about it, too. But there’s sort of these different phases when you’re working on a brand. And again, this is sort of from an agency perspective, but you first got the sort of the research and the pitch piece. So this is before maybe you’re even working with them. You’re trying to get an understanding of what they do. Then we have discovery and onboarding, where we’re digging in a little bit deeper. We’re trying to really put together, what does the brand stand for, what are their strengths and weaknesses? And then we have the deeper dive, the strategy and differentiation. And this is where we’re really going in and getting more granular with the specific value points that they offer, doing some of that messaging analysis, finding, finding some of the gaps of the things that they’re talking about or not talking about, and going in deeper. So it kind of break it up into these buckets, based on my experience of how we engage with clients. Does that? Does that make sense to you, like, does that? Christian Klepp  14:28 It does make sense, I think. But what could be helpful for the audience is because this, this almost looks like it’s a pre cooked meal. All right, so what do we do we try another I mean, I think you use Slack for the analysis. Why don’t we use another brand, and then just pop it into that analysis field, and then see what it comes out with. Clay Ostrom  14:51 So the nice thing about this is, if you are looking at a brand that’s been analyzed, you’re going to get the data up really quickly. It’ll be basically pop up instantly. But you can analyze a brand from scratch as well. Just takes about a minute or so, basically, to kind of do some of the analysis. So for the sake of a demo, it’s a little easier just to kind of look at something that we’ve got in there. But if it’s a brand that you know, maybe you’re looking at a competitor for one of your brands, you know, there’s a good chance, because we’ve got about 6000 brands that we’ve analyzed in here, that there’s a good chance there’ll be some info on them. But so this is pipe drive. So whoever’s not familiar Pipedrive is, you know, it’s a CRM  (Customer Relationship Management), it’s, it’s basically, you know, it’s a lighter version of a HubSpot or Salesforce basically track deals and opportunities for business, but this so I flipped over. I don’t know if it was clear there, but I flipped over to this brand brief tab. And this is where we we get, essentially, a high level view of some key points about the brand and and I think about this as this would be something that you would potentially share with a client if you were, you know, working with them and you wanted to review the brand with them and make sure that your analysis is on point, but you’ll see it’s kind of giving you some positioning scores, where you rank from a category perspective, message clarity, and then we’ve got things like a quick overview, positioning summary, who their target persona is, in this case, sales manager, sales operation lead, and some different value points. And then it starts to get a little more granular. We get into like key competitors, Challenger brands. We do a little SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and then maybe one of the more important parts is some of these action items. So what do we do with this? Yeah, and obviously, these are, these are starting points. This is not, it’s not going to come in and, you know, instantly be able to tell you strategically, exactly what to do, but it’s going to give you some ideas of based on the things we’ve seen. Here are some reasonable points that you might want to be looking at to, you know, improve the brand. Make it make it stronger. Christian Klepp  17:13 Gotcha. Gotcha. Now, this is all great clay, but like, I think, for the benefit of the audience, can we scroll back up, please. And let’s just walk through these one by one, because I think it’s important for the audience/potential future users,/ customers of Smoke Ladder, right? To understand, to understand this analysis in greater depth, and also, like, specifically, like, let’s start with a positioning score right, like, out of 100 like, what is this? What is this based on? And how was this analyzed? Let’s start with that. Clay Ostrom  17:48 Yeah, and this is where the platform really started. And I’m going to actually jump over to the positioning tab, because this will give us the all the detail around this particular feature. But this is, this was where I began the product this. I kind of think of this as being, in many ways, sort of the heart and soul of it. And when I mentioned earlier about this being based on our own work and frameworks and how we approach this, this is very much the case with this. This is, you know, the approach we use with the product is exactly how we work with clients when we’re evaluating their positioning. And it’s, it’s basically, it’s built off a series of scores. And what we have here are 24 different points of business value, which, if we zoom in just a little bit down here, we can see things like reducing risk, vision, lowering cost, variety, expertise, stability, etc. So there’s 24 of these that we look at, and it’s meant to be a way that we can look across different brands and compare and contrast them. So it’s creating, like, a consistent way of looking at brands, even if they’re not in the same category, or, you know, have slightly different operating models, etc. But what we do is we go in and we score every brand on each of these 24 points. And if we scroll down here a little bit, we can see the point of value, the exact score they got, the category average, so how it compares against, you know, all the other brands we’ve analyzed, and then a little bit of qualitative information about why they got the score. Christian Klepp  19:27 Sorry, Clay, Can I just jump in for a second so these, these attributes, or these key values that you had in the graph at the top right, like, are these consistent throughout regardless of what brand is being analyzed, or the least change. Clay Ostrom  19:42 It’s consistent. Christian Klepp  19:43 Consistent? Clay Ostrom  19:44 Yeah, and that was one of the sort of strategic decisions we had to make with the product. Was, you know, there’s a, maybe another version of this, where you do different points depending on maybe the category, or, you know, things like that. But I wanted to do it consistent because, again, it allows us to look at every brand through the same lens. It doesn’t mean that every brand you know there are certain points of value that just aren’t maybe relevant for a particular brand, and that’s fine, they just won’t score as highly in those but at least it gives us a consistent way to look at so when you’re looking at 10 different competitors, you know you’ve got a consistent way to look at them together,. Christian Klepp  20:26 Right, right, right. Okay, okay, all right, thanks for that. Now let’s go down to the next section there, where you’ve got, like this table with like four different columns here. So you mentioned that these are being scored against other brands in their category. Like, can you share it with the audience? Like, how many other brands are being analyzed here? Clay Ostrom  20:51 Yeah, well, it depends on the category. So again, we’ve got six, you know, heading towards 7000 brands that we’ve analyzed collectively. Each category varies a little bit, but, you know, some categories, we have more brands than others. But what this allows us to do is, again, to quickly look at this and say, okay, for pipe drive, a big focus for pipe drive is organization, simplification. You know, one of their big value props is we’re an easier tool to use than Salesforce or HubSpot. You can get up to speed really quickly. You don’t have all the setup and configurations and all that kind of stuff. So this is showing us that, yes, like their messaging, their content, their brand, does, in fact, do a good job of making it clear that simplicity is a big part of pipe drive’s message. And they do that by talking about it a lot in their messaging, having case studies, having testimonials, all these things that support it. And that’s how we come up with these scores. Is by saying, like the brand emphasizes these points well, they talk about it clearly, and that’s what we base it on. Christian Klepp  22:04 Okay, okay. Clay Ostrom  22:06 But as you come, I was just gonna say as you come down here, you can see, so the green basically means that they score well above average for that particular point. Yellow is, you know, kind of right around average, or maybe slightly above, and then red means that they’re below average for that particular point. So for example, like variety of tools, they don’t emphasize that as much with pipe drive, maybe compared to, again, like a Salesforce or a HubSpot that has a gazillion tools, pipe drive, that’s not a big focus for them. So they don’t score as highly there, but you can kind of just get a quick view of, okay, here are the things that they’re really strong with, and here are the things that maybe they’re, you know, kind of weak or below average. Christian Klepp  22:58 Yeah, yeah. Well, that’s certainly interesting, because I, you know, I’ve, I’ve used the, I’ve used the platform for analyzing some of my clients, competitor brands. And, you know, when I’m looking at this, like analysis with the scoring, with the scoring sheet, it, I think it will also be interesting perhaps in future, because you’ve got a very detailed breakdown of, okay, the factors and how they’re scored, and what the brand value analysis is also, because, again, in the interest of speed and time, it’d be great if the platform can also churn out maybe a one to two sentence like, summary of what is this data telling us, right? Because I’m thinking back to my early days as a product manager, and we would spend hours, like back then on Excel spreadsheets. I’m dating myself a little bit here, but um, and coming up with this analysis and charts, but presenting that to senior management, all they wanted to know was the one to two sentence summary of like, come on. What are you telling me with all these charts, like, what is the data telling you that we need to know? Right? Clay Ostrom  24:07 I know it’s so funny. We again, as strategists and researchers, we love to nerd out about the granular details, but you’re right. When you’re talking to a leader at a business, it does come down to like, okay, great. What do we do? And so, and I flipped back over to slacks. I knew I had already generated this but, but we’re still in the positioning section here, but we have this get insights feature. So basically it will look at all those scores and give you kind of, I think, similar to what you’re describing. Like, here’s three takeaways from what we’re seeing. Okay, okay, great, yeah, so we don’t want to leave you totally on your own to have to figure it all out. We’ll give you, give you a little helping hand. Christian Klepp  24:53 Yeah. You don’t want to be like in those western movies, you’re on your own kid. Clay Ostrom  24:59 Yeah. We try not to strand you again. There’s a lot of data here. I think that’s one of the strengths and and challenges with the platform, is that we try to give you a lot of data. And for some people, you may not want to have to sift through all of it. You might want just sort of give me the three points here. Christian Klepp  25:19 Absolutely, absolutely. And at the very least they can start pointing you in the right direction, and then you could be, you could then, like, through your own initiative, and perhaps dig a little bit deeper and perhaps find some other insights that may be, may be relevant, right? Clay Ostrom  25:35 Totally. Christian Klepp  25:36 Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, I’d like to tell you about a new series that we’re launching on our show. As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. Enter B2B Marketers on a Mission Marketing Demo Lab where experts discuss the latest tools and software that empower you to become a better B2B marketer. Tune in as we chat with product experts. Provide unbiased product reviews, give advice and deliver insights into real world applications and actionable tips on tools and technologies for B2B marketing. Subscribe to the Marketing Demo Lab, YouTube channel and B2B Marketers on a Mission, on Apple podcasts, Spotify, or wherever you get your favorite podcasts. Christian Klepp  26:21 All right. Now, back to the show, if we can, if we could jump back, sorry, to the, I think it was the brand brief, right? Like, where we where we started out, and I said, let’s, let’s dig deeper. Okay, so then, then we have, okay, so we talked about positioning score. Now we’re moving on to category rank and message clarity score. What does that look like? Clay Ostrom  26:41 Yeah. So the category rank is, it’s literally just looking at the positioning score that you’ve gotten for the brand and then telling you within this category, where do you sort of fall in the ranking, essentially, or, like, you know, how do we, you know, for comparing the score against all the competitors, where do you fall? So you can see, with Slack, they’re right in the middle. And it’s interesting, because with a product like Slack, even though we all now know what slack is and what it does and everything. Christian Klepp  27:18 Yeah. Clay Ostrom  27:19 The actual messaging and content that they have now, I think maybe doesn’t do as good of a job as it maybe did once upon a time, and it’s gotten as products grow and brands grow, they tend to get more vague, a little more broad with what they talk about, and that kind of leads to softer positioning. So that’s sort of what we’re seeing reflected here. And then the third score is the message clarity score, which we can jump into, like, a whole different piece. Christian Klepp  27:48 Four on a tennis not a very high score, right? Clay Ostrom  27:52 Yeah. And again, I think it’s a product, of, we can kind of jump into that section. Christian Klepp  27:57 Yeah, let’s do that, yeah. Clay Ostrom  27:59 But it’s, again, a product, I think of Slack being now a very mature product that is has gotten sort of a little vague, maybe a little broader, with their messaging. But the message clarity score, we basically have kind of two parts to this on the left hand side are some insights that we gather based on the messaging. So what’s your category, quick synopsis of the product. But then we also do some things, like… Christian Klepp  28:33 Confusing part the most confusing. Clay Ostrom  28:36 Honestly to me, as I get I’d love to hear your experience with this, but coming into a new brand, this is sometimes one of the most enlightening parts, because it shows me quickly where some gaps in what we’re talking about, and in this case, just kind of hits on what we were just saying a minute ago. Of the messaging is overloaded with generic productivity buzzwords, fails to clearly differentiate how Slack is better than email or similar tools, etc. But also, this is another one that I really like, and I use this all the time, which is the casual description. So rather than this technical garbage jargon, you know, speak, just give me. Give it to me in plain English, like we’re just chatting. And so this description of it’s a workplace chat app for teams to message, collaborate, share files. Like, okay, cool. Like, yeah, you know, I get it. Yeah, I already know what slack is. But if I didn’t, that would tell me pretty well. Christian Klepp  29:33 Absolutely, yeah, yeah. No, my experience with this is has been, you know, you and I have been in the branding space for a while. So for the trained eye, when you look at messaging, you’ll know if it’s good or not, right. And we come I mean, I’m sure you do the same clay, but I also come to my own like conclusions based on experience of like, okay, so why do I think that that’s good messaging, or why do I think that that’s confusing messaging? Or it falls short, and why and how can that be improved? But it’s always good to have validation with either with platforms like this, where you have a you have AI, or you have, you have a software that you can use that analyzes, like, for example, like the messaging on a website, and it dissects that and says, Well, okay, so this is what they’re getting, right? So there’s a scoring for that, so it’s in the green, and then this is, this is where it gets confusing, right? So even you run that through, you run that through the machine, and the machine analyzes it as like, Okay, we can’t clearly, clearly define what it is they’re doing based on the messaging, right? And for me, that’s always a it’s good. It’s almost like getting a second doctor’s opinion, right? And then you go, Aha. So I we’ve identified the symptoms now. So let’s find the penicillin, right? Like, let’s find the remedy for this, right? Clay Ostrom  30:56 Yeah, well, and I like what you said there, because part of the value, I think, with this is it’s an objective perspective on the brand, so it doesn’t have any baggage. It’s coming in with fresh eyes, the same way a new customer would come into your website, where they don’t know really much about you, and they have to just take what you’re giving at face value about what you present. And we as people working on brands get completely blinded around what’s actually working, what’s being communicated. There’s so much that we take for granted about what we already know about the brand. And this comes in and just says, Okay, I’m just, I’m just taking what you give me, and I’m going to tell you what I see, and I see some gaps around some of these things. You know, I don’t have the benefit of sitting in your weekly stand up meeting and hearing all the descriptions of what you’re actually doing. Christian Klepp  31:59 I’m sorry to jump in. I’m interested to know, like, just, just based on what we’ve been reviewing so far, like, what has your experience been showing this kind of analysis to clients, and how do they respond to some of this data, for example, that you know, you’re walking us through right now? Clay Ostrom  32:18 Yeah, I think it’s been interesting. Honestly, I think it can sometimes feel harsh. And I think again, as someone who’s both run an agency and also built worked on brands, we get attached to our work on an emotional level. Christian Klepp  32:42 Absolutely. Clay Ostrom  32:42 Even if we think about it as, you know, this is just work, and it’s, you know, whatever, we still build up connections with our work and we want it to be good. And so I think there’s sometimes a little bit of a feeling of wow, like that’s harsh, or I would have expected or thought we would have done better or scored better in certain areas, but that is almost always followed up with but I’m so glad to know where, where we’re struggling, because now I can fix it. I can actually know what to focus on to fix, and that, to me, is what it’s all about, is, yes, there’s a little bit of feelings attached to some of these things, maybe, but at the end of the day, we really want it to be good. We want it to be clear. We don’t want to be a 4 out of 10. We want to be a 10 out of 10. And what specifically do we need to do to get there? And that’s really what we’re trying to reveal with this. So I think, you know, everybody’s a little different, but I would say the reactions are typically a mix of that. It’s like, maybe an ouch, but a Oh, good. Let’s work on it. Christian Klepp  33:55 Absolutely, absolutely. Okay. So we’ve got brand summary, we’ve got fundamentals, then quality of messaging is the other part of it, right? Clay Ostrom  34:02 So, yeah, so this, this is, this is where the actual 4 out of 10 comes. We have these 10 points that we look at and we say, Okay, are you communicating these things clearly? Are you communicating who your target customer is, your category, your offering, where you’re differentiated benefits? Do you have any kind of concrete claim about what you do to support you know what you’re what you’re selling? Is the messaging engaging? Is it concise? You’ll see here a 7% on concise. That’s basically telling us that virtually no brands do a good job of being concise. Only about 7% get a green check mark on this, and kind of similar with the jargon and the vague words big struggle points with almost every brand. Christian Klepp  34:55 Streamline collaboration. Clay Ostrom  34:58 So we can see here with Slack. You know some of the jargon we got, KPIs (Key Performance Indicators), MQLs (Marketing Qualified Lead), if you’re in the space, you could argue like, oh, I kind of know what those things are. But depending on your role, you may not always know. In something like Salesforce marketing cloud, unless you’re a real Salesforce nerd, you probably have no idea what that is. But again, it’s just a way to quickly identify some of those weak points, things that we could improve to make our message more clear. Christian Klepp  35:27 Yes, yes. Okay, so that was the messaging analysis correct? Clay Ostrom  35:33 Yeah. Christian Klepp  35:33 Yeah. Okay. So what else have we got? Clay Ostrom  35:36 Yeah, so I think one other thing we could look at just for a sec, is differentiation, and this is this kind of plays off of what we looked at a minute ago with the positioning scores. But this is a way for us to look head to head with two different brands. So in this case, we’ve got Slack in the red and we’ve got Discord in the greenish blue. And I think of these, these patterns, as sort of the fingerprint of your brand. So where you Where are you strong? Where are you weak? And if we can overlay those two fingerprints on top of each other, we can see, where do we have advantages, and where does our competitor have advantages? So if we come down, we can sort of see, and this is again, for the nerds like me, to be able to come in and go deep, do kind of a deep dive on specifically, why did, why does Discord score better than Slack in certain areas. And at the bottom here we can see a kind of a quick summary. So slack is stronger in simplification, saving time, Discord has some better messaging around generating revenue, lowering costs, marketability. But again, this gives us a way to think about what are the things we want to double down on? So what do we want to actually be known for in the market? Because we can’t be known for everything. You know, buyers can maybe only remember a couple things about us. What are those couple things where we’re really strong, where we really stand out, and we’ve got some separation from the competitors. Christian Klepp  37:18 Right, okay, okay, just maybe we take a step back here, because I think this is great. It’s very detailed. It gets a bit granular, but I think it’s also going back to a conversation that you and I had previously about, like, Okay, why is it so important to be armed with this knowledge, especially if you’re in the marketing role, or perhaps even an agency talking to a potential client going in there already armed with the information about their competitors. And we were talking about this being a kind of like a trust building mechanism, right? For lack of a better description, right? Clay Ostrom  38:03 Yeah, I think to me, what I like about this, and again, this does come out of 10 years of doing work, this kind of work with clients as well, is it’s so easy to fall into a space of soft descriptions around things like positioning and just sort of using vague, you know, wordings or descriptions, and when you can actually put a number on it, which, again, it’s subjective. This isn’t. This isn’t an objective metric, but it’s a way for us to compare and contrast. It allows us to have much more productive conversations with clients, where we can say we looked at your brand, we we what based on our analysis, we see that you’re scoring a 10 and a 9 on simplicity and organization, for example. Is that accurate to you like do you think that’s what you all are emphasizing the most? Does that? Does that resonate and at the same time, we can say, but your competitors are really focused on there. They have a strong, strong message around generating revenue and lowering costs for their customers. Right now, you’re not really talking about that. Is that accurate? Is that like, what you is that strategically, is that what you think you should be doing so really quickly, I’ve now framed a conversation that could have been very loose and kind of, you know, well, what do you think your strategy is about? What do you know? And instead, I can say, we see you being strong in these three points. We see your competitors being strong in these three points. What do you think about that? And I think that kind of clarity just makes the work so much more productive with clients, or just again, working on your own brand internally. So what do you think about that kind of perspective? Christian Klepp  40:08 Yeah, no, no, I definitely agree with that. It’s always and I’ve been that type of person anyway that you know you go into a especially with somebody that hasn’t quite become a client yet, right? One of the most important things is also, how should I put this? Certainly the trust building part of it needs to be there. The other part is definitely a demonstration of competence and ability, but it’s also that you’ve been proactive and done your homework, versus like, Okay, I’m I’m just here as an order taker, right? And let’s just tell me what to do, and I’ll do it right? A lot and especially, I think this has been a trend for a long time already, but a lot of the clients that I’ve worked with now in the past, they want to, they’re looking for a partner that’s not just thinking with them, it’s someone that’s thinking ahead of them. And this type of work, you know what we’re seeing here on screen, this is the type of work that I would consider thinking ahead of them, right? Clay Ostrom  41:18 No, I agree. I think you framed that really well. Of we’re trying to build trust, because if we’re going to make any kind of recommendations around a change or a shift, they have to believe that we know what we’re talking about, that we’re competent, that we’ve done the work. And I think I agree with you. I think like this, it’s kind of funny, like we all, I think, on some base level, are attracted to numbers and scores. It just gives us something to latch on to. But I think it also, like you said, it gives you a feeling that you’ve done your work, that you’ve done your homework, you’ve studied, you’ve you’ve done some analysis that they themselves may have never done on this level. And that’s a big value. Christian Klepp  42:08 Yes, and a big part of the reason just to, just to build on what you said, a big part of the reason why they haven’t done this type of work is because it’s not so much. The cost is certainly one part of it, but it’s the time, it’s a time factor and the resource and the effort that needs to be put into it. Because, you know, like, tell me if you’ve never heard this one before, but there are some, there are some companies that we’ve been working with that don’t actually have a clearly, like, you know, a clear document on who their their target personas are, yeah, or their or their ICPs, never mind the buyer’s journey map. They don’t, they don’t even have the personas mapped out, right? Clay Ostrom  42:52 100% Yeah, it’s, and it’s, I think you’re right. It’s, it’s a mix of time and it’s a mix of just experience where, if you are internal with a brand, you don’t do this kind of work all the time. You might do it at the beginning. Maybe you do a check in every once in a while, but you need someone who’s done this a lot with a lot of different brands so that they can give you guidance through this kind of framework. But so it’s, you know, so some of it is a mix of, you know, we don’t have the time always to dig in like this. But some of it is we don’t even know how to do it, even if we did have the time. So it’s hopefully giving, again, providing some different frameworks and different ways of looking at it. Christian Klepp  43:41 Absolutely, absolutely. So okay, so we’ve gone through. What is it now, the competitor comparison. What else does the platform provide us that the listeners and the audience should be paying attention to here? Clay Ostrom  43:55 So I’ll show you two more quick things. So one is this message building section. So this is… Christian Klepp  44:03 Are you trying to put me out of a job here Clay? Clay Ostrom  44:07 Well, I’ll say this. So far in my experience with this, it’s not going to put us out of a job, but it is going to hopefully make our job easier and better. It’s going to make us better at the work we do. And that’s really, I think that’s, I think that’s kind of, most people’s impression of AI at this point is that it’s not quite there to replace us, but it’s sure, certainly can enhance what we do. Christian Klepp  44:36 Yeah, you’ll excuse me, I couldn’t help but throw that one out. Clay Ostrom  44:38 Yeah, I know, trust me, I’m this. It’s like I’m building a product that, in a sense, is undercutting, you know, the work that I do. So it is kind of a weird thing, but this message building section, which is a new part of the platform. It will come in, and you can see on the right hand side. And there’s sort of a quick summary of all these different elements that we’ve already analyzed. And then it’s going to give you some generated copy ideas, including, if I zoom in a little bit here, we’ve got an eyebrow category. This is again for Slack. It’s giving us a headline idea, stay informed without endless emails. Sub headline call to action, three challenges that your customers are facing, and then three points about your solution that help address those for customers. So it’s certainly not writing all of your copy for you, but if you’re starting from scratch, or you’re working on something new, or even if you’re trying to refresh a brand. I think this can be helpful to give you some messaging that’s hopefully clear. That’s something that I think a lot of messaging misses, especially in B2B, it’s, it’s not always super clear, like what you even do. Christian Klepp  45:56 Don’t get me started. Clay Ostrom  45:59 So hopefully it’s clear. It’s, you know, again, it’s giving you some different ideas. And that you’ll see down here at the bottom, you can, you can iterate on this. So we’ve got several versions. You can actually come in and, you know, you can edit it yourself. So if you say, like, well, I like that, but not quite that, you know, I can, you know, get my human touch on it as well. But yeah, so it’s a place to iterate on message. Christian Klepp  46:25 You can kind of look at it like, let’s say, if you’re writing a blog article, and this will give you the outline, right? Yeah. And then most of the AI that I’ve worked with to generate outlines, they’re not quite there. But again, if you’re starting from zero and you want to go from zero to 100 Well, that’ll, that’ll at least get you to 40 or 50, right? But I’m curious to know, because we’re looking at this now, and I think this, I mean, for me, this is, this is fascinating, but, like, maybe, maybe this will be part of your next iteration. But will this, will this generate messaging that’s already SEO optimized. Clay Ostrom  47:02 You know, it’s not specifically geared towards that, but I would say that it ends up being maybe more optimized than a lot of other messaging because it puts such an emphasis on clarity, it naturally includes words and phrases that I think are commonly used in the space more so than you know, maybe just kind of typical off the shelf Big B2B messaging, Christian Klepp  47:27 Gotcha. I had a question on the target persona that you’ve got here on screen, right? So how does the platform generate the information that will then populate that field because, and when I’m just trying to think about like, you know, because I’ve been, I’ve been in the space for as long as you have, and the way that I’ve generated target personas in the past was not by making a wild guess about, like, you know, looking at the brand’s website. It’s like having conducting deep customer research and listening to hours and hours of recordings, and from there, generating a persona. And this has done it in seconds. So… Clay Ostrom  48:09 Yeah, it’s so the way the system works in a couple different layers. So it does an initial analysis, where it does positioning, messaging analysis and category analysis, then you can generate the persona on top of that. So it takes all the learnings that it got from the category, from the product, from your messaging, and then develops a persona around that. And it’s, of course, able to also pull in, you know, the AI is able to reference things that it knows about the space in general. But I have found, and this is true. I was just having a conversation with someone who works on a very niche brand for a very specific audience, and I was showing him what it had output. And I said, Tell me, like, Don’t hold back. Like, is this accurate? He said, Yeah, this is, like, shockingly accurate for you know, how we view our target customer. So I think it’s pretty good. It’s not again, not going to be perfect. You’re going to need to do some work, and you still got to do the research, but, but, yeah. Christian Klepp  49:13 Okay, fantastic, fantastic. How do, I guess there’s the option, I see it there, like, download the PDF. So anything that’s analyzed on the platform can then be exported in a PDF format, right? Like, like, into a report. Clay Ostrom  49:28 Yeah, right now you can export the messaging analysis, or, sorry, the the messaging ideation that you’ve done, and then in the brand brief you can also, you can download a PDF of the brand brief as well. So, those are the two main areas. I’m still working on some additional exports of data so that people can pull it into a spreadsheet and do some other stuff with it. Christian Klepp  49:49 Fantastic, fantastic. That’s awesome, Clay. I’ve got a couple more questions before I let you go. But this has been, this has been amazing, right? Like and I really hope that whoever’s in the one listening and, most importantly, watching this, I hope that you really do consider like, you know, taking this for a test drive, right? How many I might have asked you this before, because, you know, I am somebody that does use, you know, that does a lot of this type of research. But how much time would you say companies would save by using Smoke Ladder? Clay Ostrom  50:24 It’s a good question. I feel like I’m starting to get some feedback around that with from our users, but I mean, for me personally, I would typically spend an hour or two just to get kind of up to speed initially, with a brand and kind of look at some of their competitors. If I’m doing a deep dive, though, if I’m actually doing some of the deeper research work, it could be several hours per client. So I don’t know. On a given week, it might depend on how many clients you’re talking to. Could be anywhere from a few hours to 10 hours or more, depending on how much work you’re doing. But, yeah, I think it’s a decent amount. Christian Klepp  51:07 Absolutely, absolutely. I mean, this definitely does look like a time saver. Here comes my favorite question, which you’re gonna look at me like, Okay, I gotta, I gotta. Clay Ostrom  51:17 Now bring it on. Let’s go. Christian Klepp  51:22 Folks that are not familiar with Smoke Ladder are gonna look at this, um, and before they actually, um, take it upon themselves to, like, watch, hopefully, watch this video on our channel. Um, they’re gonna look at that and ask themselves, Well, what is it that Smoke Ladder does that? You know that other AI couldn’t do, right, like, so I guess what I’m trying to say is, like, Okay, why would they use? How does the platform differ from something like ChatGPT, Perplexity or Claude, right? To run a brand analysis? Clay Ostrom  52:00 Yeah, no, I think it’s a great question. I think it’s sort of the it’s going to be the eternal AI question for every product that has an AI component. And I would say to me, it’s three things. So one is the data, which we talked about, and I didn’t show you this earlier, but there is a search capability in here to go through our full archive of all the brands we’ve analyzed, and again, we’ve analyzed over 6000 brands. So the data piece is really important here, because it means we’re not just giving you insights and analysis based on the brand that you’re looking at now, but we can compare and contrast against all the other brands that we’ve looked at in the space, and that’s something that you’re not going to get by just using some off the shelf standard LLM  (Large Language Model) and doing some, you know, some quick prompts with that. The next one, I think, to me that’s important is it’s the point of view of the product and the brand. Like I said, this is built off of 10 plus years of doing positioning and messaging work in the space. So you’re getting to tap into that expertise and that approach of how we do things and building frameworks that make this work easier and more productive that you wouldn’t get, or you wouldn’t know, just on your own. And then the last one, the last point, which is sort of the kind of like the generic software answer, is you get a visual interface for this stuff. It’s the difference between using QuickBooks versus a spreadsheet. You can do a lot of the same stuff that you do in QuickBooks and a spreadsheet, but wouldn’t you rather have a nice interface and some easy buttons to click that make your job way, way easier and do a lot of the work for you and also be able to present it in a way that’s digestible and something you could share with clients? So the visual component in the UI is sort of that last piece. Christian Klepp  54:01 Absolutely. I mean, it’s almost like UX and UI one on one. That’s, that’s pretty much like a big part of, I think what it is you’re trying to build here, right? Clay Ostrom  54:13 Yeah, exactly. It’s just it’s making all of those things that you might do in an LLM just way, way easier. You know, you basically come in, put in your URL and click a button, and you’re getting access to all the data and all the insights and all this stuff so. Christian Klepp  54:29 Absolutely, absolutely okay. And as we wrap this up, this has been a fantastic conversation, by the way, how can the audience start using Smoke Ladder, and how can they get in touch with you if they have questions, and hopefully good questions. Clay Ostrom  54:47 Yeah, so you can, if you go to https://smokeladder.com/ you can, you can try it out. Like I said, you can basically go to the homepage, put in a URL and get started. You don’t even have to create an account to do the initial analysis. But you can create FREE account. You can dig in and see, you know, play around with all the features, and if you use it more, you know, we give you a little bit of a trial period. And if you use it beyond that, then you can pay and continue to use it, but, but you can get a really good flavor of it for free. Christian Klepp  55:16 Fantastic, fantastic. Oh, last question, because, you know, it’s looking me right in the face now, industry categories. How many? How many categories can be analyzed on the platform? Clay Ostrom  55:26 Yeah, yeah. So right now, we have 23 categories in the system currently, which sounds like a lot, but when you start to dig into especially B2B, it’s we will be evolving that and continuing to add more, but currently, there’s 23 different categories of businesses in there. Christian Klepp  55:46 All right, fantastic, fantastic. Clay, man. This has been so awesome. Thank you so much for your time and for your patience and walking us through this, this incredible platform that you’ve built and continue to build. And you know, I’m excited to continue using this as it evolves. Clay Ostrom  56:06 Thank you. Yeah, no. Thanks so much. And you know, if anybody, you know, anybody who tries it out, tests it out, please feel free to reach out. We have, you know, contact info on there. You can also hit me up on LinkedIn. I spend a lot of time there, but I would love feedback, love getting notes, love hearing what’s working, what’s not, all those things. So yeah, anytime I’m always open. Christian Klepp  56:30 All right, fantastic. Once again, Clay, thanks for your time. Take care, stay safe and talk to you soon. Clay Ostrom  56:36 Thanks so much. Talk to you soon. Christian Klepp  56:37 All right. Bye for now.

Join us as we chat with Kevin Roy, CEO and Co-Founder of Green Banana SEO, about his unique approach to search engine optimization and digital marketing for businesses. He shares valuable business tips and insights into video editing. This conversation is a must-listen for any entrepreneur looking to improve their content marketing strategies.KEVIN ROY is the CEO and co-founder of GreenBanana SEO, a digital marketing agency born from a radical idea: performance-based SEO that guarantees Page One Google rankings—or clients don't pay. With over 20 years of experience across various industries such as finance, biotech, retail, and manufacturing, Kevin has a proven track record of helping companies grow, improve customer experience, and boost profits through effective marketing strategies.Kevin has always been ahead of the curve—especially now, as marketing rapidly shifts with AI tools like ChatGPT, Perplexity, and Gemini. He knows that most business leaders don't have time to figure out all the new tech, and that's where he comes in. Kevin helps business owners understand how to utilize these tools to increase online visibility, connect with the right customers, and stay competitive in a rapidly evolving digital landscape. Contact details:Business: Green Banana SEOEmail: kroy@greenbananaseo.com Website: greenbananaseo.comSocial MediaLinkedIN - https://www.linkedin.com/company/greenbananaseo Facebook - https://www.facebook.com/GreenBananaSEO/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page.  Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Jensen Huang is the founder, president, and CEO of NVIDIA, the company whose 1999 invention of the GPU helped transform gaming, computer graphics, and accelerated computing. Under his leadership, NVIDIA has grown into a full-stack computing infrastructure company reshaping AI and data-center technology across industries.www.nvidia.com www.youtube.com/nvidia Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Visible. Live in the know. Join today at https://www.visible.com/rogan Don't miss out on all the action - Download the DraftKings app today! Sign-up at https://dkng.co/rogan or with my promo code ROGAN GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $200 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 1/11/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/4/26 at 11:59 PM ET. Sponsored by DK. Learn more about your ad choices. Visit podcastchoices.com/adchoices

We review four clips from the Dwarkesh Patel Podcast with Satya Nadella, Microsoft's CEO. I highly recommend Dwarkesh's show—technical & nerdy, but excellent.Satya talks about scaffolding—the software wrapped around AI models to make them actually work.So we speak with someone building that scaffolding: Neil McKechnie runs two AI-first startups as a CTO. He discusses how he orchestrates up to twelve different language models—GPT-5, Claude, Gemini, Llama, Mistral, Cohere, Perplexity. We discuss what it actually takes to build production systems with LLMs today—and what that reveals about the agent future we're being pitched.Dwarkesh's Podcast:https://www.youtube.com/@DwarkeshPatelTo stay in touch, sign up for our newsletter at https://www.superprompt.fm

Derek is the fitness educator and entrepreneur behind the "More Plates, More Dates" YouTube channel, podcast, and companion website.www.moreplatesmoredates.com www.youtube.com/@MorePlatesMoreDates Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Buy 1 Get 1 Free Trucker Hat with code ROGAN at https://happydad.com This video is sponsored by BetterHelp. Visit https://BetterHelp.com/JRE Learn more about your ad choices. Visit podcastchoices.com/adchoices

On today's show we are doing a comparison of our newly launched AI tool. This tool, lovingly called VictorAI is a knowledge base constructed from the Real Estate Espresso Podcast and my book Magnetic Capital. When it comes to AI there are two aspects, there is the training and then what is called inference or what would be the result of a query. If you are searching in a generic search engine like ChatGPT or Gemini or Perplexity you are going to get a more generic answer. This is a little like going to a general family medicine doctor versus going to a specialist. The specialist is almost always going to give you a more specific and more insightful answer than the generalist. The same can be said for AI tools. There are generalists and there are specialists. When we created our own knowledge base, we trained our own specialist. So on today's show we are going to put VictorAI to the test and compare it against three generic AI tools. The question is a simple one. Last week I published a show on the impact of condo reserve rules in Florida on the market. So on today's show I'm asking the same question to all of the AI tools."How did the Florida condo reserve study rules impact the market?"I deliberately worded the question in a slightly awkward way to see if it could figure out what I was asking. ---------------**Real Estate Espresso Podcast:** Spotify: [The Real Estate Espresso Podcast](https://open.spotify.com/show/3GvtwRmTq4r3es8cbw8jW0?si=c75ea506a6694ef1)   iTunes: [The Real Estate Espresso Podcast](https://podcasts.apple.com/ca/podcast/the-real-estate-espresso-podcast/id1340482613)   Website: [www.victorjm.com](http://www.victorjm.com)   LinkedIn: [Victor Menasce](http://www.linkedin.com/in/vmenasce)   YouTube: [The Real Estate Espresso Podcast](http://www.youtube.com/@victorjmenasce6734)   Facebook: [www.facebook.com/realestateespresso](http://www.facebook.com/realestateespresso)   Email: [podcast@victorjm.com](mailto:podcast@victorjm.com)  **Y Street Capital:** Website: [www.ystreetcapital.com](http://www.ystreetcapital.com)   Facebook: [www.facebook.com/YStreetCapital](https://www.facebook.com/YStreetCapital)   Instagram: [@ystreetcapital](http://www.instagram.com/ystreetcapital)  

Hey CX Nation,In this week's episode of The CXChronicles Podcast #273, we welcomed Varun Sharma, Co-Founder & CEO of Enterpret based in New York, NY. Enterpret provides custom AI to transform how you understand customers – from feedback chaos into clear, confident action. Harness superintelligence that feels like intuition, so your product and CX leaders never miss a signal.The Enterpret platform supercharges teams via advanced LLMs to help brands like Notion, The Farmer's Dog, and Perplexity build better products and experiences.In this episode, Varun and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer experiences.**Episode #273 Highlight Reel:**1. On a mission to connect product leaders with their customers2. Pioneering customer intelligence with AI 3. Understand your customers wants & needs 4. Creating actionable reporting to lift your CX & EX 5. VOC support to help grow your business Click here to learn more about Varun SharmaClick here to learn more about EnterpretHuge thanks to Varun for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & contact center space into the future. For all of our Apple & Spotify podcast listener friends, make sure you are following CXC & please leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Check out the CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

This conversation explores how Refine Labs drives measurable B2B SaaS growth through demand strategy, paid media optimization, creative execution, and AI-era marketing fundamentals. Listeners gain a clear understanding of how modern demand generation, positioning, and strategic rigor create predictable pipeline and revenue outcomes.Topics CoveredRefine Labs' evolution, revenue milestones, and agency repositioningStrategic focus on digital strategy, paid media, creative production, and demand generationThe Brand–Demand–Expand model for allocating budget and improving pipelineData-driven onboarding: audits across paid media, creative, ICP, website, attribution, content, and journey frictionDemand creation vs. demand capture and how to rebalance budgetsFounder-led marketing vs. diversified marketing enginesRetention, upsell, and cross-sell as key growth levers in enterpriseAI's real impact on marketing, strategy, measurement, and competitive advantageWebsite clarity, LLM discoverability, and digital PR for AI-era visibilityAuthenticity, trust, and human content in an AI-saturated worldQuestions This Video Helps AnswerHow can B2B SaaS companies increase qualified pipeline by 50% or more within 8 months?What should a modern B2B demand generation agency actually deliver?How do you balance budget across brand, demand creation, and demand capture?How should companies approach self-reported attribution at scale?What's the role of founder-led marketing now that organic reach is declining?When should companies prioritize retention and expansion over new acquisition?How is AI affecting content, measurement, and go-to-market strategy?How do B2B brands optimize for ChatGPT, Perplexity, Grok, and Google AI overviews?Jobs, Roles, and Responsibilities MentionedCEOCOOChief Operating Officer (previous role)FounderAccount ManagementCustomer SuccessPaid Media ManagerMarketing LeaderCFOSalesPost-sale functionsDigital marketing teamsCreative and content teamsKey TakeawaysRefine Labs' strongest levers remain digital strategy, paid advertising, and creative execution—these consistently deliver measurable pipeline gains.Companies often overweight short-term demand capture; rebalancing budgets toward brand and demand creation improves long-term efficiency.A rigorous onboarding process—auditing ICP, messaging, media accounts, website friction, attribution, content, and revenue history—is essential for custom growth strategy.Founder-led marketing is an asset but not a sustainable long-term strategy; brands need diversified engines not tied to one person.Enterprise companies can drive massive growth from retention, upsell, and cross-sell, often surpassing net-new acquisition impact.Authenticity, human insight, and trust are becoming more valuable as AI makes generic content ubiquitous.LLM visibility depends on consistent positioning, clear messaging, and strong third-party brand mentions—not hacks or shortcuts.AI should be used only where it improves outcomes: better insights, faster execution, smarter experiments, and strategic amplification.Frameworks and Concepts MentionedBrand–Demand–Expand modelDemand creation vs. demand captureClosed-won / closed-lost analysisIdeal Customer Profile (ICP) validationSelf-reported attributionShare of searchDigital buying journey auditRetention / upsell / cross-sell leversAI-powered benchmarking and structured experimentation

Josh and Will dive deep into the emerging world of agentic AI browsers - exploring Fellou and Perplexity's Comet, two innovative tools that promise to revolutionize how we interact with the web.From automated task execution to cross-platform integration, we break down what these AI-powered browsers can (and can't) do, discuss their potential for smaller teams and nonprofits, and share our honest thoughts about the exciting possibilities and security concerns.Whether you're curious about the future of web automation or wondering if AI browsers are worth the hype, this exploratory conversation gives you the real scoop from two friends figuring it out together.Head over to our website at ⁠⁠⁠hitechpod.us⁠⁠⁠ for all of our episode pages, send some support at ⁠⁠Buy Me a Coffee⁠⁠, our ⁠⁠⁠Twitter⁠⁠⁠, our ⁠⁠⁠YouTube⁠⁠⁠, and to see our faces (maybe skip the last one).Need a journal that's secure and reflective? Sign-up for the ⁠Reflection App⁠ today! We promise that the free version is enough, but if you want the extra features, paying up is even better with our affiliate discount.

Is Black Friday really booming, or are inflated prices and AI shopping assistants just muddying the waters? This episode rips into the data, exposes retailer tactics, and debates if smarter tech is actually making us better shoppers. Black Friday data shows online sales strong, store results mixed Silicon Valley's man in the White House is benefiting himself and his friends View: Trump's AI agenda sails toward an iceberg of bipartisan populist fury 'We do fail ... a lot': Defense startup Anduril hits setbacks with weapons tech Solar's growth in US almost enough to offset rising energy use Datacenters in space are a terrible, horrible, no good idea China leapfrogs US in global market for 'open' AI models Danish authorities in rush to close security loophole in Chinese electric buses The Ford F-150 Lightning was supposed to transform the industry. Now, Ford may pull the plug Roblox is a problem — but it's a symptom of something worse Warner Music and Suno strike deal for AI music, giving artists control over their likeness Leak confirms OpenAI is preparing ads on ChatGPT for public roll out Jony Ive, Sam Altman: OpenAI plans elegantly simple device One tech tip: Modern cars are spying on you. Here's what you can do about it How a GM EV1 was sold for the first time GPU prices are coming to earth just as RAM costs shoot into the stratosphere Host: Leo Laporte Guests: Daniel Rubino, Sam Abuelsamid, and Mike Elgan Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: ventionteams.com/twit deel.com/twit zapier.com/twit Melissa.com/twit zscaler.com/security

Is Black Friday really booming, or are inflated prices and AI shopping assistants just muddying the waters? This episode rips into the data, exposes retailer tactics, and debates if smarter tech is actually making us better shoppers. Black Friday data shows online sales strong, store results mixed Silicon Valley's man in the White House is benefiting himself and his friends View: Trump's AI agenda sails toward an iceberg of bipartisan populist fury 'We do fail ... a lot': Defense startup Anduril hits setbacks with weapons tech Solar's growth in US almost enough to offset rising energy use Datacenters in space are a terrible, horrible, no good idea China leapfrogs US in global market for 'open' AI models Danish authorities in rush to close security loophole in Chinese electric buses The Ford F-150 Lightning was supposed to transform the industry. Now, Ford may pull the plug Roblox is a problem — but it's a symptom of something worse Warner Music and Suno strike deal for AI music, giving artists control over their likeness Leak confirms OpenAI is preparing ads on ChatGPT for public roll out Jony Ive, Sam Altman: OpenAI plans elegantly simple device One tech tip: Modern cars are spying on you. Here's what you can do about it How a GM EV1 was sold for the first time GPU prices are coming to earth just as RAM costs shoot into the stratosphere Host: Leo Laporte Guests: Daniel Rubino, Sam Abuelsamid, and Mike Elgan Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: ventionteams.com/twit deel.com/twit zapier.com/twit Melissa.com/twit zscaler.com/security

Is Black Friday really booming, or are inflated prices and AI shopping assistants just muddying the waters? This episode rips into the data, exposes retailer tactics, and debates if smarter tech is actually making us better shoppers. Black Friday data shows online sales strong, store results mixed Silicon Valley's man in the White House is benefiting himself and his friends View: Trump's AI agenda sails toward an iceberg of bipartisan populist fury 'We do fail ... a lot': Defense startup Anduril hits setbacks with weapons tech Solar's growth in US almost enough to offset rising energy use Datacenters in space are a terrible, horrible, no good idea China leapfrogs US in global market for 'open' AI models Danish authorities in rush to close security loophole in Chinese electric buses The Ford F-150 Lightning was supposed to transform the industry. Now, Ford may pull the plug Roblox is a problem — but it's a symptom of something worse Warner Music and Suno strike deal for AI music, giving artists control over their likeness Leak confirms OpenAI is preparing ads on ChatGPT for public roll out Jony Ive, Sam Altman: OpenAI plans elegantly simple device One tech tip: Modern cars are spying on you. Here's what you can do about it How a GM EV1 was sold for the first time GPU prices are coming to earth just as RAM costs shoot into the stratosphere Host: Leo Laporte Guests: Daniel Rubino, Sam Abuelsamid, and Mike Elgan Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: ventionteams.com/twit deel.com/twit zapier.com/twit Melissa.com/twit zscaler.com/security

From AM Radios to Artificial Intelligence: Lessons on Adapting to Technological Change with Kevin SuraceIn this episode, host Josh Elledge sits down with Kevin Surace—keynote speaker, futurist, inventor, and serial entrepreneur—to explore the evolution of technology from AM radios to artificial intelligence. Kevin blends nostalgia for classic tech with practical, forward-thinking insights on AI adoption, prompting listeners to consider how curiosity, thoughtful engagement, and strategic use of new tools can shape the future of work and creativity. This blog distills the episode's key lessons, offering actionable guidance for anyone navigating the rapidly shifting AI landscape.Navigating the Evolution of Technology and AI AdoptionKevin opens the conversation by sharing his childhood fascination with AM radios—a hands-on era of tuning, scanning, listening, and learning. He draws parallels between the deep engagement of early radio culture and the modern world of content creation, emphasizing that authenticity and curiosity remain timeless principles. The discussion shifts to artificial intelligence, where Kevin explains that while AGI remains a debated milestone, today's AI models already surpass human capabilities across many domains, much like Excel automated complex math decades ago.He stresses that success with AI begins with crafting thoughtful inputs: detailed prompts, clearly expressed opinions, and iterative refinement. Rather than replacing human intelligence, AI amplifies it—freeing people to focus on judgment, creativity, and strategy. Kevin also breaks down the importance of choosing the right model for the task, noting that different models (Gemini, GPT-5, Claude, Perplexity, Grok) specialize in different strengths, and users should experiment widely.The episode closes with a practical discussion on AI adoption in the workplace. Kevin highlights the gap between awareness and action inside organizations—only about 2% of non-tech companies are meaningfully using AI—and explains why leadership must champion an “AI-first” mindset. He encourages individuals to experiment independently, share wins, and use AI as a collaborator rather than a shortcut, ensuring thinking and insight remain at the center of the process.About Kevin SuraceKevin Surace is a distinguished keynote speaker, futurist, and inventor with over 95 patents. Known for his thought leadership on AI, innovation, and the future of work, Kevin has founded multiple companies and advises organizations on adopting emerging technologies responsibly and effectively. Connect with Kevin on LinkedIn: https://www.linkedin.com/in/ksurace/.About KevinSurace.comKevinSurace.com is the digital home for Kevin's keynote speaking, workshops, and advisory services. Through his talks and consulting, he helps leaders understand technological disruption, adopt AI responsibly, and prepare their organizations for the future of innovation and work.Links Mentioned in This EpisodeKevin Surace LinkedInKevin Surace websiteKey Episode HighlightsEarly AM radio culture demonstrates timeless lessons about engagement and curiosityModern AI already outperforms humans in many specialized areasThoughtful prompting (“garbage in, garbage out”) is essential for quality AI outputDifferent AI models excel at different

Is Black Friday really booming, or are inflated prices and AI shopping assistants just muddying the waters? This episode rips into the data, exposes retailer tactics, and debates if smarter tech is actually making us better shoppers. Black Friday data shows online sales strong, store results mixed Silicon Valley's man in the White House is benefiting himself and his friends View: Trump's AI agenda sails toward an iceberg of bipartisan populist fury 'We do fail ... a lot': Defense startup Anduril hits setbacks with weapons tech Solar's growth in US almost enough to offset rising energy use Datacenters in space are a terrible, horrible, no good idea China leapfrogs US in global market for 'open' AI models Danish authorities in rush to close security loophole in Chinese electric buses The Ford F-150 Lightning was supposed to transform the industry. Now, Ford may pull the plug Roblox is a problem — but it's a symptom of something worse Warner Music and Suno strike deal for AI music, giving artists control over their likeness Leak confirms OpenAI is preparing ads on ChatGPT for public roll out Jony Ive, Sam Altman: OpenAI plans elegantly simple device One tech tip: Modern cars are spying on you. Here's what you can do about it How a GM EV1 was sold for the first time GPU prices are coming to earth just as RAM costs shoot into the stratosphere Host: Leo Laporte Guests: Daniel Rubino, Sam Abuelsamid, and Mike Elgan Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: ventionteams.com/twit deel.com/twit zapier.com/twit Melissa.com/twit zscaler.com/security

This week on Marketing O'Clock: Google Ads is appearing inside AI Mode as testing expands, food bloggers report major Thanksgiving traffic declines due to AI-generated recipe content, and both Perplexity and ChatGPT debut new AI shopping features.Try Cookiebot - http://marketingoclock.com/cookiebotVisit us at - https://marketingoclock.com/

John Lisle has a Ph.D. in history from the University of Texas, where he is now a professor of the history of science. His two books on the intelligence community are "The Dirty Tricks Department" and "Project Mind Control: Sidney Gottlieb, the CIA, and the Tragedy of MKULTRA."www.johnlislehistorian.comhttps://us.macmillan.com/books/9781250338747/projectmindcontrol/ Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Visible. Live in the know. Join today at https://www.visible.com/rogan Don't miss out on all the action - Download the DraftKings app today! Sign-up at https://dkng.co/rogan or with my promo code ROGAN •GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY).Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $200 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 1/11/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/4/26 at 11:59 PM ET. Sponsored by DK. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, David sits with Harry to decode the exact system behind AI discovery and ranking. They unpack how search actually works under the hood, why most businesses don't show up when AI scans the web, and the mistakes founders make when they assume talent or a good idea equals visibility.You'll learn the practical side of authority signals, digital PR, indexing, competitor comparison behavior, and financial reality inside service-based businesses. They also hit the leadership and scaling lessons that come from building teams across borders, managing margins, and making marketing work in a world where AI is the new search engine.

Chris Williamson is a podcaster, YouTuber, and host of the "Modern Wisdom" podcast. See him live on his "Mostly Wise" tour. https://chriswillx.com/modernwisdom Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Buy 1 Get 1 Free Trucker Hat with code ROGAN at https://happydad.com Try ZipRecruiter FOR FREE at https://ziprecruiter.com/rogan Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ben van Kerkwyk is an independent researcher and creator of UnchartedX.com and the UnchartedX YouTube channel, dedicated to exploring the mysteries of the past with a focus on ancient engineering, precision, and technology. www.unchartedx.com https://www.youtube.com/channel/UC2Stn8atEra7SMdPWyQoSLA https://rumble.com/c/UnchartedX Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Go to https://ExpressVPN.com/ROGAN to get 4 months free! Don't miss out on all the action - Download the DraftKings app today! Sign-up at https://dkng.co/rogan or with my promo code ROGAN GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY).Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $200 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 1/11/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/4/26 at 11:59 PM ET. Sponsored by DK. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Adam Ray is a comic, actor, and the host of the podcast "About Last Night." Catch his latest special, "Adam Ray is Dr. Phil Unleashed" on Netflix, and see him live on tour. www.adamray.com www.youtube.com/@adamraycomedywww.youtube.com/c/AboutLastNightPodcast Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan This video is sponsored by BetterHelp. Visit https://BetterHelp.com/JRE Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brian Simpson is a comedian, host of the podcast “BS with Brian Simpson,” and host of the live Comedy Mothership show “Bottom of the Barrel.” Catch his Netflix special, “Live from the Mothership,” streaming now.www.briansimpson.comwww.youtube.com/@bswithbriansimpson Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Buy 1 Get 1 Free Trucker Hat with code ROGAN at https://happydad.com Don't miss out on all the action - Download the DraftKings app today! Sign-up at https://dkng.co/rogan or with my promo code ROGAN GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY).Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD).  21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $200 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 1/11/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/4/26 at 11:59 PM ET. Sponsored by DK Learn more about your ad choices. Visit podcastchoices.com/adchoices

Theo Von is a comic and host of the podcast "This Past Weekend with Theo Von."www.theovon.comhttps://www.youtube.com/theovon Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Visible. Live in the know. Join today at https://www.visible.com/rogan Visit https://blinds.com. 40% off your purchase with code ROGAN40 Learn more about your ad choices. Visit podcastchoices.com/adchoices