POPULARITY
278 episodes with Perplexity
45 episodes with Perplexity
36 episodes with Perplexity
41 episodes with Perplexity
24 episodes with Perplexity
16 episodes with Perplexity
34 episodes with Perplexity
20 episodes with Perplexity
10 episodes with Perplexity
16 episodes with Perplexity
14 episodes with Perplexity
16 episodes with Perplexity
24 episodes with Perplexity
19 episodes with Perplexity
26 episodes with Perplexity
16 episodes with Perplexity
9 episodes with Perplexity
18 episodes with Perplexity
16 episodes with Perplexity
9 episodes with Perplexity
13 episodes with Perplexity
40 episodes with Perplexity
13 episodes with Perplexity
13 episodes with Perplexity
15 episodes with Perplexity
20 episodes with Perplexity
15 episodes with Perplexity
12 episodes with Perplexity
10 episodes with Perplexity
16 episodes with Perplexity
17 episodes with Perplexity
21 episodes with Perplexity
10 episodes with Perplexity
5 episodes with Perplexity
8 episodes with Perplexity
10 episodes with Perplexity
5 episodes with Perplexity
8 episodes with Perplexity
15 episodes with Perplexity
19 episodes with Perplexity
19 episodes with Perplexity
19 episodes with Perplexity
8 episodes with Perplexity
8 episodes with Perplexity
7 episodes with Perplexity
8 episodes with Perplexity
10 episodes with Perplexity
13 episodes with Perplexity
7 episodes with Perplexity
5 episodes with Perplexity
5 episodes with Perplexity
5 episodes with Perplexity
8 episodes with Perplexity
10 episodes with Perplexity
In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online
Get Charlie's free guide to create genuine LinkedIn content with AI: https://clickhubspot.com/bkh Episode 94: Is AI making your LinkedIn content sound generic or robotic? Discover how to cut through the noise and build a genuine following using LinkedIn's newest AI strategies with host Maria Gharib (https://uk.linkedin.com/in/maria-gharib-091779b9), and special guest Charlie Hills (https://www.linkedin.com/in/charlie-hills/), a LinkedIn celebrity who skyrocketed from zero to nearly 200,000 followers in just 18 months. Charlie Hills is renowned for redefining AI-powered personal branding and content creation on LinkedIn. He's not your typical LinkedIn influencer—Charlie helps leading entrepreneurs and professionals craft viral, community-driven content that feels human, not machine-made. In this episode, Charlie pulls back the curtain on his viral content strategy: the CHEF framework (Curate, Heat, Enhance, Feed). You'll get a step-by-step breakdown of how to use deep research tools, context stacking, and storytelling frameworks to make AI work for YOU—not the other way around. Plus, unlock actionable hacks like Charlie's “pinned comment” trick and learn how to supercharge engagement, build authority, and keep your feed free from AI slop. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) Viral LinkedIn Growth Secrets (04:28) Building Authentic Authority Online (08:01) Advanced Deep Research Tools Comparison (10:15) Reverse Engineering Personal Content Style (14:12) Enhancing Writing with Context (16:20) Building Community Through Insights — Mentions: Charlie Hills: https://www.instagram.com/charliehills/ ChatGPT Deep Research Mode: https://openai.com/index/introducing-deep-research/ Claude: https://claude.ai/ Gemini: https://gemini.google.com/app Perplexity: https://www.perplexity.ai/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
In this comprehensive session, Favour Obasi-ike, MBA, MS explores the strategic nuances of email marketing. The discussion transcends basic sales tactics, positioning email as a foundational pillar for business documentation, professional credibility, and high-impact communication. Favour emphasizes that while social media platforms often dominate the marketing conversation, email remains a superior channel for conversion and long-term relationship building. The session provides a detailed roadmap for entrepreneurs and developers alike, covering technical infrastructure, audience psychology, and the necessity of intentional engagement.Strategic Insights and Market ComparisonsThe conversation highlights a stark contrast between the ephemeral nature of social media and the enduring impact of email marketing. Favour notes that social media conversion rates typically languish below 1%, whereas search engine optimization (SEO) and email marketing can achieve conversion rates ranging from 16% to over 33%. This discrepancy is attributed to the "currency" of email: the exclusive time and attention granted by the recipient. Unlike social media posts that are quickly buried by algorithms, an email retains its conversion potential long after it is sent, provided it reaches the recipient's inbox through proper technical execution.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online| Marketing Channel | Average Conversion Rate | Primary Advantage || Social Media | < 1% | High initial visibility and brand awareness. || Email Marketing | 16% - 33%+ | Direct connection, longevity, and high intent. || SEO | 16% - 33%+ | Sustainable organic traffic and credibility. |Technical Infrastructure and DeliverabilityA significant portion of the session is dedicated to the technical "hygiene" required to maintain high deliverability. Favour introduces Google Postmaster as an essential tool for monitoring domain health and ensuring that communications are not flagged as spam. The technical setup involves a rigorous configuration of DNS records, including MX, SPF, and DKIM, which serve as the digital credentials for a legitimate sender. Furthermore, the discussion touches upon the physical properties of an email, such as file size and font optimization, which can inadvertently trigger spam filters if not managed correctly.| Technical Component | Purpose | Best Practice || Google Postmaster| Domain Health Monitoring | Regularly check [postmaster.google.com](https://postmaster.google.com). || MX, SPF, DKIM | Authentication & Compliance | Ensure all DNS records are correctly configured. || List Hygiene | Deliverability Maintenance | Clean the list after every campaign to remove bounces. || Email Size| Spam Prevention | Use standard fonts (16px-20px) to keep file sizes low. || Segmentation| Engagement Tracking | Group audiences by behavior or interest for targeted messaging. |Content Strategy and Audience EngagementFavour and his guests, including the developer Ifeanyi, discuss the shift toward more sophisticated, developer-friendly tools like Resend, which allow for scalable, code-driven email templates. The consensus is that modern audiences do not "read" in the traditional sense; instead, they "skim" for value. Consequently, the use of listicles, bullet points, and concise subject lines is paramount.A professional subject line should ideally be limited to three or four words to avoid appearing "junior," while the preview text should be leveraged to provide the necessary context that encourages a click.The session concludes with a call for intentionality in marketing. Favour suggests a "Want vs. Need" framework: use the subject line to address what the audience *wants* (immediate value or curiosity), and use the body of the email to deliver what they *need* (tutorials, case studies, or interactive elements like polls). This approach ensures that the communication is not just seen, but acted upon.Podcast Episode Timestamps[00:00] – Introduction to the role of email in documentation and professional communication.[01:03] – Favour Obasi-ike's background in intellectual property and search engine marketing.[02:35] – Comparative analysis of conversion rates across social media, SEO, and email.[04:50] – Technical requirements for deliverability: Google Postmaster and MX record configuration.[06:16] – Reflections on the "We Don't PLAY™️" podcast and Favour's six-year tenure on Clubhouse.[22:37] – The impact of font selection and email file size on technical deliverability.[23:53] – Strategies for audience segmentation and the importance of reviewing engagement analytics.[24:26] – Managing hard and soft bounces through consistent list hygiene.[28:44] – Guest contribution from Ifeanyi on using "Resend" and React for scalable email infrastructure.[45:20] – Timing strategies: Measuring audience activity windows for optimal email delivery.[46:25] – The psychology of subject lines: Why brevity (3-4 words) signals professional maturity.[47:43] – The "Want vs. Need" framework for content delivery and engagement.[49:36] – Utilizing polls for market research: A case study on Google vs. Perplexity preferences.[52:02] – The efficacy of listicles and skimming-friendly formats in modern digital communication.About Favour Obasi-ikeFavour Obasi-ike is a prominent business consultant and entrepreneur specializing in helping creators and business owners secure their intellectual property through search engine marketing, Pinterest, and podcasting. He is the host of the "We Don't PLAY™️" podcast, a long-running series with over 610+ episodes spanning seven years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this insightful episode, Favour Obasi-ike, MBA, MS breaks down the critical differences and essential overlaps between traditional Google SEO and the emerging field of ChatGPT SEO (optimization for AI search). The core distinction is framed as Websites vs. Conversation. While Google prioritizes structured, keyword-optimized websites, AI models like ChatGPT, Perplexity, and Gemini focus on providing direct, conversational answers.Favour Obasi-ike argues that the future of content visibility lies in establishing your website as the central anchor for all content distribution. By consistently linking your website across all platforms (YouTube, LinkedIn, podcasts, etc.), you build the domain authority and citation structure necessary for AI models to trust and cite your content. He emphasizes that AI-driven search is shifting the user experience from "clicking" on a link to "trusting" a direct answer, making the source's authority more critical than ever. The podcast episode concludes with actionable advice on technical SEO, including optimizing for page speed, Core Web Vitals, and formatting content with listicles and tables to be easily digestible by AI.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineKey Episode TakeawaysThe Fundamental Difference: Websites vs. ConversationThe core difference is in the format each search system prioritizes. Google SEO is built around ranking individual websites on search result pages (SERPs) for structured keywords. The user's journey involves clicking through to a website.ChatGPT SEO, on the other hand, is built for a conversational AI interface. The goal is to provide the perfect, direct, and trusted answer within the chat window itself, minimizing the need for a click.The New SEO Ecosystem: LLM VisibilityTo achieve LLM Visibility (Large Language Model Visibility), you must understand that search is now split between two major ecosystems.The Google/OpenAI ecosystem includes Google search, ChatGPT (using the Atlas Browser), and the associated platform, YouTube.The Microsoft/Perplexity ecosystem includes the Perplexity AI platform (using the Comet Browser) and the associated Microsoft-owned platform, LinkedIn.Actionable Steps for 2026 SEO StrategyEstablish Your Anchor: Your website must be the central hub for all your content.Distribute Your Authority: Place your website link on every third-party platform (social media, podcast directories, video descriptions).Optimize for Speed: Prioritize Core Web Vitals and page speed for both mobile and desktop to ensure a positive user experience, which Google rewards.Format for AI: Structure your content using tables, listicles, and concise, keyword-rich formatsto make it easy for AI models to extract and cite direct answers.Build Trust, Not Just Clicks: Focus on building long-term trust and authority with search engines through consistent, high-quality, and structured content.Episode Timestamps[00:00] Introduction: Google SEO vs. ChatGPT SEO, Optimization Showdown.[00:30] Defining the core difference: Google focuses on websites, ChatGPT focuses on conversation.[01:33] The connection: ChatGPT Atlas (browser) citing YouTube (owned by Google).[03:52] The goal: Use your website as an anchor for content distribution.[04:02] Understanding LLM Visibility (Large Language Model Visibility).[04:28] The emerging AI browser landscape: ChatGPT Atlas, Perplexity Comet, and the upcoming Google Disco.[05:30] The two major ecosystems: Google/YouTube/ChatGPT vs. Microsoft/LinkedIn/Perplexity.[06:15] The importance of checking your business's citations with "Google Learn About."[06:56] AI's focus on directness and specificity in answers (Siri, Alexa, etc.).[08:00] The shift from "click" to "trust" in AI-driven search results.[09:00] Why a strong website domain authority is crucial for AI citation.[10:00] The concept of "AI-friendly" content and the need for listicles and tables.[11:00] The future of search: AI-driven answers vs. traditional links.[12:00] The importance of structured data and schema for AI.[13:00] The difference between a website and a social media profile.[14:00] The need for a content mix (audio, video, text, image).[15:00] The role of a website in the new SEO ecosystem.[16:00] The power of a website's domain authority.[17:00] The shift from "click" to "trust" in AI-driven search.[18:00] The importance of technical SEO: Page Speed and Core Web Vitals.[19:00] How to build content that is easy to read and digest.[20:00] The value of brand citations and authority.[21:00] The long-term benefit of placing your website everywhere.[22:00] Final call to action: Check if your content is in table and listicle formats.[23:00] The power of tactics, strategy, and timing in SEO.[24:00] Conclusion: Build structure and trust with search engines, as they are "talking to each other."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Filippo Biondi, PhD is an engineer and signal processing researcher who was part of a team that discovered unusual signal patterns beneath Egypt's Giza Pyramid complex using advanced radar imaging technology. www.harmonicsar.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Learn more about your ad choices. Visit podcastchoices.com/adchoices
PPC Strategies for Small B2B Brands to Beat Big Competitors So many B2B companies and marketing teams waste budget on tactics that don't drive results or support core business goals. Smaller B2B brands often compete against much larger companies while working with less internal bandwidth, tighter budgets, and limited resources. The key being successful lies in their ability to be strategic, efficient, and resourceful despite these obvious constraints. So how can small B2B brands outmaneuver big competitors using PPC and smarter marketing strategies? That's why we're talking to Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls), who shared his experience and PPC strategies for small B2B brands to beat big competitors. During our conversation, Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy. He highlighted why targeted messaging and measurement are essential to compete more effectively against competitors. Andy also underscored the value of understanding B2B audience pain points, having a well-designed website, and leveraging key metrics such as first-order profitability and customer lifetime growth. He emphasized the importance of transparency and authenticity in B2B marketing strategies and advocated for a data-driven approach that achieves scalable, profitable growth. https://youtu.be/DR6d_dFfnVI Topics discussed in episode: [03:06] The Small Brand Advantage: Why being smaller allows for more targeted messaging that resonates better than broad, big-brand ads. [05:05] Avoid the Testing Trap: Why splitting a small budget across too many creative tests leads to insufficient data and wasted spend. [07:14] Winning the Auction: How the real-time ad auction rewards quality and specificity, allowing you to pay less than big brands for premium placements. [09:50] The Conversion Ecosystem: The critical role of landing pages and automated email flows in nurturing leads who aren’t ready to buy yet. [14:58] 5 Essentials for Ad Readiness: A checklist of what you need (from audience understanding to goal clarity) before launching your first campaign. [21:55] AI in PPC: How AI-driven automation has powered platforms for years and where it is heading next. [25:34] Better Metrics: Why you should look past ROAS and focus on first-order profitability and customer lifetime growth. Companies and links mentioned: Andy Janaitis on LinkedIn PPC Pitbulls Transcript Andy Janaitis, Christian Klepp Andy Janaitis 00:00 If you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service, you may be able to get folks to your site, but they’re not ultimately going to purchase for you, and that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked and people say, hey, the ads aren’t working, you know, I gotta, you know, try more creative. I gotta keep tweaking. I gotta change, you know, the different structure that some YouTube Guru told me that I need to be running, when in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp 01:04 So many B2B companies and their marketing teams waste money on marketing that doesn’t match their business goals. They go up against much larger competitors, while also having to contend with limited budgets, resources and bandwidth. So how can smaller B2B brands outsmart their biggest counterparts and win? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andy Janaitis, who will be answering this question. He’s the Founder and Chief Strategist of PPC Pitbulls, a boutique digital marketing agency that helps B2B businesses grow past seven figures through leveraging Google and Meta ads. Tune in to find out more about what the speed to be Marketers Mission is. All right, and off we go. Mr. Andy Janaitis, welcome to the show, sir. Andy Janaitis 01:50 Thanks for having me, Christian. Christian Klepp 01:51 Really enjoyed our pre-interview conversation, Andy. We talked about a lot of things that range from B2B Marketing to family and hobbies and the different cities that we’re living in, and what have you. But I am really looking forward to this conversation, because it’s something that I think a lot of people in the B2B Marketing world can relate to. And if they can’t relate, they should all right, so let’s dive right in, because I think this is going to be a really interesting conversation, right? Andy Janaitis 02:19 Definitely. Christian Klepp 02:20 Okay. So Andy, you’re on a Mission to help scale independent B2B brands with data driven Google and Meta ads. But for this conversation, I’d like to zero in on the topic of how smaller B2B brands can outsmart the bigger competitors by being strategic with PPC. If we’re going to use military terms, it almost sounds like you have to learn how to use Guerrilla warfare instead of conventional war tactics, right? So I’m going to kick-off the conversation with two questions, and I’m happy to repeat them all right? So the first question is, what is it about PPC or Pay Per Click that you wish more people understood? And the second question is, why do you think small brands fail when they try to copy big brand ad strategies? Andy Janaitis 03:06 There’s a lot, a lot there to unpack, and I think, you know, there’s, I think you touched on it there, but there’s a lot of anxiety among small brands. We work with Founders and Marketing Directors of these independent brands, and oftentimes there’s a fear of a Google Ads or Meta ads, because they say, Hey, there’s some big competitors out there in my space that are spending hundreds of thousands of dollars a month. And if I’ve got my little budget, if I’m trying to spend $5 or $10,000 a month, how do I have any chance of competing with them? You know, surely they’re going to outbid me on every single keyword, every single ad placement that I could be in, and what gets missed there is that you actually do have a big advantage in that being smaller. Your product probably has a smaller niche than you think, because you’re not distributed to everybody, you’re speaking to a smaller audience, which allows you to be much more targeted in your messaging. So in that way, where you might have some of these bigger brands that are, of course, way out investing, you that investment is being spread across so many different audiences and so many different placements, whereas you have the ability to say, Hey, I’ve got a limited budget. Let me only target, you know, the most likely people to purchase from me, and the people who are, you know, who I’m most likely to resonate with, and then give them a message that really speaks directly to them. So I think that’s the first and foremost thing to remember, is that you can take this, you know, supposedly disadvantage, and really turn it into an advantage when you when you focus in on, you know, who is your smallest, tightest, ideal client, that that you can target and speak to. I think that’s really, really important and gets missed and to your second question around, you know, the big brand tactics. I think a lot of times people see these in Instagram reels, LinkedIn posts that come up with a lot of different strategies that could work well, but are only going to work well on those larger budgets. So one great example of this. A lot of times I see people talking about creative testing and talking about needing we tested across 100 different assets, talk about, you know, let’s use AI so that we have the model in this particular influencer ad. You know, we can change the hair color and the shirt color and all these different combinations and test all these different things. The problem with that is, if you try that with a much smaller budget, you’re necessarily going to split, you know, the budget that many different ways. So say you run 100 different combinations, 100 different messages targets, you’re splitting your budget that many different ways, and you’re not building up enough data about any one of those individual combinations to make a good decision. So I always kind of tell people focus on the fundamentals. First worry about your top level messaging. What is it that really matters most and makes your product different, you know, and your really key differentiators to your to your most ideal audience, forget about, you know, button colors, or, you know, with these smaller budgets, don’t worry about testing. You know, what’s the color of the shirt that the model is wearing kind of thing, you know, you’ll have time to test those things in the future. But, you know, I think people get too caught up in those, those types of practices that, you know, big brands are spending a lot of time and money on and forget about, you know, the fundamentals themselves. Christian Klepp 06:35 Absolutely, absolutely. You brought up some really great points. I like to go back to like, two of them that you mentioned, I think the first one, short of getting too granular or getting too in the weeds, but you brought up something that I thought was really important to discuss further about, like the worry or the concern the Marketers have that people are gonna outbid us for those, for those keyboards, For example, talk us through, if you can, even from a top level perspective, how does a small B2B Company navigate through that? Because it sounds like it can. It can be an exercise that could potentially become very complex. Andy Janaitis 07:14 And the nice thing about this is it’s all automated these days. So, you know, realistically, when you are putting, you know, saying, hey, I want to run an Ad, whether it be on Google or on Meta. What’s happening is a real time auction where they’re saying, Hey, there’s this particular placement or this particular search, in the case of Google, so anybody who could possibly run an Ad on that, we’re going to let them, you know, put their ad forth and how much they’re willing to bid on it, and see, you know, who kind of gets in the top position and gets to show their ad. Now the thing that’s interesting there is it’s not based only on how much you’re about to pay for the ad. It’s also based on the quality of the ad, or how good of a match the ad is for that particular person or that particular search that’s coming in. And that’s where your ad can be more targeted, can be a higher quality ad, because it’s more specific. So you actually are going to be paying a little bit less for that placement than even some of these really big brands that are necessarily speaking a little bit broader language and not as niche down of a message. So that’s one, one big way. The other big thing is, as I mentioned, it’s in real time on every single on every single potential ad placement, or every potential search. So what that means is you probably aren’t going to compete with the big guys across all of the searches they’re running, but you don’t have to, because you may only show up, you know, you may only overlap in 5% of the placement. So where their budgets are going out there to every single potential placement or search that they could show up for, you only need to compete with them in that small, small percentage that is most relevant to your specific audience. Christian Klepp 08:55 Okay, fantastic, fantastic. Okay, second follow up question, and again, got to be careful, because we could potentially go down the deep rabbit hole with this one. But one thing that we all know about PPC is that there’s a lot behind it. And what I mean by that is, it shouldn’t be viewed as this one and done exercise. There’s a there’s a bit of an ecosystem behind it. And what I mean by that is, if somebody goes and sees the ad on Google or Meta and clicks on it, well, that clicks got to redirect people somewhere, right, be that a landing page or a website or whatnot, what’s on? What’s on the co you know, what kind of content are we talking about? What kind of CTA are we talking about? Walk us through that about why, why is it so important for B2B Marketers to understand that PPC is a component in this, this ecosystem? Andy Janaitis 09:50 That’s so, so important, and it’s, it’s important, especially as we talk about, you know, smaller brands, smaller budgets. You know, in that $10,000 to. $20,000 ad spend range. What we find is that, first of all, as you mentioned, it’s a holistic ecosystem. So, yeah, the ads are one part, and you got to make sure that you’ve got your ad copy, you’ve got your placements, you’ve got your you know, your strategy in the ad platforms down. But as you mentioned, if you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service. They’re not you may be able to get folks to your site, but they’re not ultimately going to purchase for you. And that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked. And people say, you know, hey, the ads aren’t working. You know, I gotta, you know, try more creative. I gotta, I gotta keep tweaking. I gotta change. You know, the the different structure that some YouTube Guru told me that I need to be running, when, in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have, you know, 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp 11:26 You brought up one word that I think is worth repeating. It’s nurturing, right? Like, and I think that gets, um, that gets ignored or overlooked a lot in B2B, especially like, when, when the organization’s very sales driven. So it’s all about like, volume, volume, volume, right? Like we gotta, like, I mean, just to use the the old adage of like, you know, gonna hit that phone right, or pound the pavement and just get those numbers up right? But at the end of the day, especially if we’re talking about B2B, not everybody is ready to buy at the first contact. In fact, that would, I would almost go as far as to say, like, 97%, 98% of the time, they’re not, not, they’re not in buying mode, right? They’re probably still in an investigative mode. They’re still looking at what the options are out there. They’re probably doing their own research. That’s how they have landed on those ads. So it’s to your point. It’s so important to like, nurture that at that that lead rather in a non-pushy, non-intrusive way that helps to build that trust, to give them that confidence that this is, in fact, the right company that we should be perhaps having a conversation with, right? Andy Janaitis 12:33 Exactly, yeah, and I think sometimes people spend so much time on their messaging and their differentiators, and then they forget to tell their customers that, you know, they spent all this time working through what exactly it is that made their business better than the competitor. But if you don’t take the time to, you know, set up a welcome email flow it or, you know, build a presence on build an organic presence on Google, on Instagram or Facebook, you’re not necessarily getting that message out and giving people a chance to get to know you and fall in love with your brand. So I think that’s so, so important and often overlooked. Christian Klepp 13:12 Absolutely, absolutely. You brought up some of these already, but talk to us about some of these key pitfalls that Marketing Teams should be avoiding when it comes to PPC, and what should they be doing instead? Andy Janaitis 13:24 So we talked about a few of them. You know, some of the fundamentals that exist outside of the ad ecosystem. But one pitfall that I really want to focus on, that that is really closely tied to the ad ecosystem is measurement. So making sure that once somebody hit your site, you understand where they came from and ultimately what they did so that might be filling out a lead form. That might be purchasing a product, if you’re in kind of the E-commerce space, might be adding a product to their cart. You’ve got to make sure that you’re measuring all those independent events for two purposes, one, passing that data back to a Google or a Meta is the only way that those platforms can optimize and continue to get you better and better results. And two, you need to have that data to be able to report on and understand where your ad dollars are going and whether they’re working or not. That’s how you make the decision of, should I be putting more budget into Google or into Meta or hey, are neither of them working? And I got to try something totally different that’s often overlooked. We see clients coming to us that have spent untold amounts of money, and they’re not really even sure how it worked because they weren’t measuring it in the first place. So they’re just basing it on getting the cheapest clicks possible and not focusing on, you know, really optimizing for conversion? Christian Klepp 14:44 Yeah, no, absolutely. Those are, those are some very important points. In our last conversation, you talked about these five essentials that B2B brands need to have before they run their first ad campaign. Can you talk to us about that? Andy Janaitis 14:58 Yeah, definitely. I. So yeah, I’ll kind of walk through, and I don’t know if we’ll end up on four or six, but we’ll shoot for five here. The number one thing as you’re going through or selling online, obviously, you need to have an understanding of who your audience is and who you’re going to be targeting from that and what comes out of that is having an understanding of what are the main pain points that they have, and making sure that you’re speaking to those on a really well designed website that’s designed for, I say, designed for conversion, but what I mean by that is it helps guide somebody through that buyer’s journey, taking them from the point of just getting to know your brand to understanding what you do, to understanding how you solve their pain points, and then some social proof about why you’re better than others. So a you know, understanding your audience, having a well developed website that speaks to the audience, and importantly, speaks to the real symptoms and pain points that they’re dealing with, and how you can help solve them. Number three, I would say, is measurement. That’s, that’s a big piece that, you know, we just talked about in depth, but making sure you’re understanding once somebody hits the site, what are they, you know, what are they doing? Where are they going? What pages are they viewing? Do they ultimately fill out a lead form? Do they ultimately, you know, add the product to their cart and then leave? You’ve got to be able to measure what’s happening once they hit the site. Beyond that, I would say maybe, maybe item number four will group together a lot of those other fundamentals. So things that even outside of the website, things like a nurture flow and email, a presence on social, these are all so, so important, and even if you’re focused on paid ads running to a website to get a conversion, all of these other things are going to help that process. It’s a holistic marketing process, because we know today that people see you across a number of channels. It’s not that they’re only going to see your ad, come to your website, make a decision and buy. They’re going to, you know, hopefully see your ad later on, maybe see an organic post that you made on your socials. Maybe they bump into you at a trade show or a conference, and ultimately get to your website, make the decision there so making sure that those other fundamentals, like a an email nurture flow or a good organic social present are available, and then number five, and I think this is most important. And what I see people get wrong all the time is, understand your goals. So people will say, hey, I need to run ads. I want to run ads because I want more leads. Ultimately, you know, obviously we can, can run ads, and that could be an outcome. But if you’re not able to say, you know, what type of leads do you want, why are you not getting enough leads today? What’s your capacity? How many leads can you handle? You know, what type of behaviors are you trying to get more of, whether it be leads versus, you know, sales versus, you know, people buying a purchase or even downloading a lead magnet so that we can begin the nurture process. These are all viable, viable directions to go. And if you’re not thinking through specifically for your business, what’s the very specific goal that you that you have, and more importantly, what are the constraints you have? What’s your budget? What how much creative do you have available? Do you have a team on staff that can create more creative or work with your marketing strategy, understanding the goals and the constraints? A lot of people get caught up and just say, Hey, I got to run some ads and go for it. I want more revenue, when, in reality, there’s all these different nuances to it, and you really need to know what your specific goal is. Christian Klepp 18:39 Yeah, no, no, that’s great stuff. So let me just quickly recap for the benefit of the listeners, right? So you were talking about understand who the audience is, which is, which is imperative. I mean, you know, you almost shouldn’t start anything without knowing that, right? The second one was a well developed website, and I’ve got a follow up question for you on that one. Third one is measurement. So metrics like, know what to measure, and we will have a separate question about metrics later on in the conversation. Four is nurture, flow and email and organic and a presence on social. And the last one is understanding your goals, right? Like, what is it you want to achieve with this? Right? So on the topic of websites, when you say, well, developed website, I’m I have this feeling that you’re not referring to it’s got to be this incredibly expensive and complex website. That’s not what you’re talking about, right? Andy Janaitis 19:34 No and oftentimes, the simpler it is, the better it’s going to convert. So I think that’s really important what we think about. And I think the way I think of it is, in the old days, you might have a salesperson who’s going to get in front of a potential lead and then help kind of, you know, work through the objections they might have. So hey, you know, I’m not sure this might be a little too expensive for me. Or, Hey, I’m not sure if you know, you really serve people in my niche. Or if you know you you work with somebody, somebody different. I don’t know that this is a great fit for me. And the salesperson would have all the answers, right? They would say, hey, if this is their objection, this is how we answer that. If this is their objection, this is how we answer that. This is how we tell them about how we solve their problems. In today’s day and age, you may still have some sales people, but your website needs to do a lot of that work itself. So that’s what we need to think through is, what are all the things that a buyer needs to know before they’re ready to make that purchase and make sure that we’re putting that in front of them in a way that’s super easy to understand. A confused buyer is not a buyer. There’s a better way to use that statement. I’m sure you’ve probably heard that somebody, if they find confusion, they’re not going to be ultimately making a purchase with you. So make sure it’s really, really clear what is your product or service, how does it solve the customer’s problem? And hopefully some social proof too, and making sure that there’s some confidence that you’ve solved this problem for other people, like the potential buyer. Christian Klepp 20:57 And when you say social proof, you’re, of course, referring to things like in the form of case studies, testimonials, maybe even reviews on like platforms like Clutch and the like. Andy Janaitis 21:07 Exactly. All of those are great. You know, if you have a partner badge that, hey, you’ve done good work, or you’re certified to do particular work, that could be another one. If you’ve been featured in particular publications, that can be another one. But yeah, ultimately, all of these different ways that help give confidence that you can do the job. Christian Klepp 21:24 Fantastic, fantastic. You kind of scratch the surface a little bit in the beginning of the conversation, but PPC and AI, right? I mean, you kind of, you kind of cannot avoid this topic, right? Because it permeates across the entire marketing spectrum. But you know, from your perspective and in your experience, to what degree do you find AI harmful and helpful when it comes to PPC? Andy Janaitis 21:55 So I would say, on kind of the helpful side, and this is something that’s what’s interesting is we think of AI, you know, in the last, say, three years since chatGPT released, was it three? Five was the first, you know, kind of big milestone, breaking model where people said, Oh my gosh, this is, you know, this can really do a lot of, you know, can sound like a real human kind of thing. But long before that, AI has been implemented in these platforms, in Google and Meta, and for probably the last 10 years, we’ve been moving in the direction of more automation, more AI. So earlier, we talked about that ad auction, where every single time a keyword is searched or a placement pops up on Facebook or Instagram, you have to have a particular bid of how much you’re willing to spend to get your ad there. These days, you’re not putting any of those bids in manually. You’re just telling Meta or Google, hey, here’s the budget I want, and here’s the data coming from my website to let people know if they’re purchasing or filling out a lead form or not. And now Google or Meta, go out there and run with it. You know, go ahead and optimize with the ad assets that I’ve given you and the budget that I’ve given you. Go ahead and put me wherever you need to put me in order to get the most possible, you know, results, goals that that you can and that’s all AI driven. Then it’s been that way for a long time. We’ve been moving in that kind of direction. So that’s on the helpful side. That’s where, you know, AI is really driving, driving success for us. On the hurtful side. You know, you hear a lot of times people talking about, you know, now, especially in Google, when somebody makes a search, they’re getting the information. They’re getting an answer right up front. Or maybe they’re not even going to Google. Maybe they’re in ChatGPT or Perplexity, so, Christian Klepp 23:44 It’s a summary at the top right? Yeah. Andy Janaitis 23:47 Exactly, yeah. So they don’t even need to come to your website. From a PPC perspective, there’s not that click that you can go ahead and bid on and put your ad in front of, and that can be a concern, honestly, from a services and product perspective, I find that to be a little bit less of an issue. It’s definitely more of an issue for publishers. So if you have an information content kind of business that’s really harmful for you right now, because, you know, people are getting that information without ever having to make the click onto your website. But ultimately, if somebody is going to want to hire you for your services or buy one of your products, they still have to click through at some point. They’re not necessarily making that purchase, or they’re definitely not making that purchase out of the Google results summary. That being said, the other kind of big thing, and why I’m not super, super concerned about that development, is that whether it be on chatGPT or on Google, they really haven’t started monetizing yet, and that’s where I think you’re still going to see ads up in that area, we know that you’re going to be seeing ads up there. In fact, chatGPT is already hiring up and staffing up an ad organization, so it’s just going to be one more platform, one more area where you can run ads and get in. Front of your ideal customers. Because ultimately, you know, a subscription model can work to a degree, but you know, these companies, from an economic basis, need to have ads in order to kind of fund the type of growth that they that they need to see over the coming years. Christian Klepp 25:15 Yeah, yeah, no, absolutely, absolutely, all right, previously, like when we talked about this, you mentioned this one thing, right? Kind of sounds like a song, right? Like this one metric that every B2B brand must know before scaling. So what is it? And why do you think B2B brands should have it? Andy Janaitis 25:35 So I’ll maybe take a little bit of a cop out. And they’re a couple different metrics. You know, we, especially on the e-commerce side, we look at four key metrics. One of the people get caught up when they’re thinking about on in the PPC world, a lot of times, people talk about ROAs (Return On Ad Spend) or CPA (Cost Per Acquisition/Action). So ROAs would be the amount of revenue that you’re getting in for every ad dollar your spend return on ad spend and CPA would be cost per action, or essentially, you know, if somebody is looking to get lead forms filled out, how many dollars of ad spend are you putting in for every lead form that you’re getting filled out? And those can be important metrics, but they abstract away a lot of important nuance, and it’s very possible to look good in those metrics and still not make a ton of money. So we have these four key metrics, especially on the e-commerce side, that we focus in on, and it’s things like first order profitability. So yeah, your ROAs may be high, but if it’s a lot of people making repeat purchases, you may still be spending too much money to acquire that that first customer so first order profitability is going to be the first time somebody makes a purchase. Are you profitable? Or are you not? You know that that one individual purchase even before you start to look at customer lifetime growth. Is it profitable for you? Another key metric that we look at is that customer lifetime growth. So okay, perfect. You’ve profitably gotten that first purchase, but are you building enough customer lifetime value so that over time it’s going to pay off what you had to put in to acquire that customer in the first place. Another key one that really applies, whether it be e-commerce or elsewhere, is the percentage of your revenue, the percentage of your leads that are coming from organic channels versus paid channels. So we love to focus on the paid side. We help people find scalable, profitable results in the paid channels, but if you’re too over indexed in those, if you’re getting too much of your revenue or your leads from paid channels, that tells you that you’re probably paying a little bit too much for it. And you need to develop that organic you know, from your your social from people just finding you via regular old Google search, making sure that you’re not over indexed towards the paid channel, if you want to be able to scale that profitably. Christian Klepp 28:06 Okay, okay, well, there’s some really great points, and I’m glad that you pointed that out about like, you know how everybody is very obsessed with ROAs and CPA, but there are actually, in fact, other metrics that they really should be paying more attention to, or that need, that deserve some of that limelight as well. Right? Andy Janaitis 28:23 Exactly. Christian Klepp 28:24 Fantastic. So we get to the point in the conversation, my friend, where we’re talking about actionable tips, and you’ve given us a ton already within these past like, 30 minutes. But just imagine there’s a B2B Marketer out there that’s listening to this conversation between you and I, and there are three to five things that you can tell them. You know, you can take action on this right now, right after listening to this conversation, what would those things be? Andy Janaitis 28:48 Yeah. So first and foremost, we talked about your measurement. So the action there is use GA for Google Analytics. If you don’t have Google Analytics installed on your website already. Make sure you go ahead and get that installed. It’s a free tool. There’s some other paid tools that are better in certain ways. But you know, for my money, as you’re getting started out, Google Analytics is absolutely table stakes. You’ve got to have that installed on your site and set up properly to measure the behavior of what’s what’s happening on your site. If we’re talking PPC, similar to that, is making sure that everything is technically configured correctly, so that when somebody makes executes a behavior, makes a purchase, fills out a lead form, that data is getting back to, you know, either Google or Meta. So those are, you know, kind of the some of the key things that you got to do right out the gate and GA for Google Analytics. It’s a free tool, so there’s no, really no excuse not to have that set up. The other thing that I think is a first step that a lot of folks really got to got to figure out is getting crystal clear on who your customer is, what their main pain point that you can solve is. Is, and then ultimately, what’s your goal for for ads. So those kind of three, three components all tied together a lot of times. You know, we find people that are either, hey, we’re just looking for leads, but they can’t really give a good answer on, you know, who their customers or what type of leads would be a good lead for them. Or, you know, maybe they they’re really tight on who their customer is. And they say, Hey, we just, we just got to run some ads, but understanding kind of where ads fit into overall ecosystem. How are you doing organically? How do you close the leads once you get them you know? How often do people who make that first purchase end up coming back and making an additional purchase? Make sure you understand what you’re actually trying to get out of the ads. I think that’s probably the number one thing, and you can’t do that without the measurement piece that we that we discussed earlier. But I would really, you know, kind of start from a measurement component. Make sure you understand what’s happening when folks at your site, and then, before you spend $1 in paid ads, make sure you understand what you’re trying to get out of those paid ads and what gap in your marketing, you’re trying to solve. Christian Klepp 31:02 Absolutely, and it’s such a dangerous mindset to have that, you know, we just want to quickly do this right, and we just want to, like, generate some quick leads so we can show some numbers. But if you, you know, to your point, and you’ve raised it a couple of times in this conversation, if you don’t do this heavy lifting up front with understanding who your target audience is and understanding what the actual goals of this exercise are, then all of this is gonna go like, down the drain at some point, right? I mean, like, I’ll have to tell you, this is your this is your area of expertise. But if you don’t know what you’re doing with paid ads, that budgets gonna, like, evaporate fairly quickly. Andy Janaitis 31:40 Exactly, yeah. Christian Klepp 31:42 We’re gonna move on to the soapbox question. I’m gonna say I was, I was, I was trying to think about, well, how to describe this, but, yeah, that’s the best description. What is the status quo in your area of expertise that you passionately disagree with, and why? Andy Janaitis 32:02 That’s a great question. I think we talked about some of the individual components earlier. You know, folks kind of listening to Gurus, kind of coming we still to this day, you know, have clients, or prospective clients coming in and say, Hey, I saw this YouTube video that told me I’ve got to do this. And it’s, you know, just bad advice for them kind of thing, you know, where they didn’t really, you know, get that good advice and take it one step further to see how that fits for their specific business. I think that happens all too often. The other big thing that we, we see, especially in marketing in general, I think there’s a lot of suspicion of, you know, marketing, you know, we people are really, really looking for authenticity these days. And I think there’s a fear that, you know, marketing as an industry is all about telling lies or not giving, you know, an authentic answer, trying to trick somebody into buying a product or a service. And a lot of that, you know, it’s kind of our own fault, honestly. You know, there’s a lot of Gurus out there that give the industry a bad name, when in reality, you know, all of this is about you should have a valuable product or a valuable service, and what we’re doing, you know, whether it be via paid ads or organic or you know those email nurture flows is just educating The customer on how your product authentically solves their specific pain points. So I think that’s, you know, something I would really like to kind of dispel that myth that marketing agencies say, you know, are not able to, are all charlatans and not able to give you good, authentic support. You know, we like to kind of think of it almost like when you bring your car to a mechanic, that old trusted mechanic thing, right? You don’t know what’s going on under the hood. You don’t know what that clunking sound is. So you better find a mechanic that you can trust to shoot it to you straight, not sell you something you don’t need. We like to think of ourselves like that in the marketing world, you know, in a world where there’s a lot of suspicion of the practitioners, you know, making sure that you can find somebody who is transparent and that you can trust to tell you the truth, I think that’s, you know, there’s a lot of good people out there and a lot of a lot of good businesses, agencies out there, you know, I’d like to kind of, you know, dispel that myth that there isn’t, you know, a trustworthy marketing agency that can really help you, guide your business to success, and help you find, you know, find the right answers for you, not what’s just profitable for the agency. Christian Klepp 34:33 This is gonna sound so biased coming from me, but yes, I agree with you. There are some good Marketers out there, right? I mean, we have to believe that too, because, you know, not, not all of us are, are out there to, like, just, you know, make some quick profit. In fact, like the way that I work with my clients, I always say up front, honesty and transparency. Andy Janaitis 34:52 Exactly. Christian Klepp 34:53 You know. And every time they asked me for for advice and or what I would do in this situation, I always start. Answer by saying full transparency, right? This is how I would do it, or I wouldn’t recommend you do this right now, because it’s not a good user for your budget, for example, right? And we and we know that, and we know that there are agencies out there that wouldn’t do that, right? They won’t say that, right? They’ll just say, oh, yeah, absolutely, go do it. Okay? But those relationships don’t tend to last very long in my experience. Okay, so here comes the bonus question, and we talked a little bit about this before I hit record. But rumor has it that you started your agency three months before your first child was born. So the question is, what important lesson to that experience teach you, both personally and professionally, like, like, it was almost like there was, there were two things coming into this world at that point in time as a war, right? Andy Janaitis 35:51 Yeah, it’s a great question. And certainly there’s been, you know, a lot that I’ve learned from, you know, both the business and and the parenting journeys, you know, I think kind of the crossover there, you know, we think about, like, the time component, right? You know, there’s only so many hours in the day. One big thing is, it definitely gives you perspective. You know, we always think about, you know, the perspective, hey, family matters the most and kind of what it means to, you know, now I know what’s really important, as opposed to getting worried or bent out of shape about, you know, some of the little things. But I think that really applies to the whole, you know, the holistic person, and, you know, the whole lifestyle, whether it be, you know, how we spend time with family or how we spend time, you know, working on the business and growing the business, it really forces you, because you have a limited time horizon, you know, forces you to kind of really focus in on what’s most important and not waste your time on, you know, either spending time on the things that aren’t going to be impactful or don’t matter so much, and especially not wasting your worry and your anxiety on, you know, things that are going to solve themselves and you really don’t need to be worried about. Christian Klepp 37:04 And just my two cents worth, because we kind of both started our businesses around the same time, but it kind of teaches you to prioritize and manage your time a little bit better. Not that we didn’t know how to manage our time previously, but it’s a different type of time management, right? Like, time management to take care of the family and time management to, like, run the business. Right? Andy Janaitis 37:26 Exactly. Yep. Christian Klepp 37:28 Yeah. No. Fantastic, fantastic. Andy, this has been such a great conversation. I really enjoyed it. Thanks so much for coming on and for sharing your experience and expertise with the listeners. Please. Quick intro to yourself and how folks out there can get in touch with you. Andy Janaitis 37:43 Yeah, so we’re at ppcpitbulls.com at PPC Pitbulls. We’re really focused on helping e-commerce Directors, Marketing Directors, and just small businesses in general, figure out, you know, kind of demystify the world of digital marketing, and go from confused, not knowing where the next dollars are going to come in, to having a really good, stable strategy, and, you know, confidence in, you know, a strategy for profitable growth. So if you want to learn more, come check us out. We’ll actually have a special page, ppcpitbulls.com/mission, and that will be for listeners of this particular podcast. I talked about those four key metrics that we really care about. We’ve got that all put down in kind of a self guide that you can go through. We call it our paid ads reality checklist you can go through step by step. And I’ll show you exactly how to calculate each one of those metrics and how to analyze it on the back end. If that’s too much for you, can always just book a time with me too. I love sitting down with and meeting new small businesses, learning about your niche and you know, talking about where you can go next with your digital marketing. Christian Klepp 38:52 Fantastic, fantastic. So once again, Andy, thanks so much for coming on. Take care, stay safe and talk to you soon. Andy Janaitis 38:59 Talk to you soon. Thanks for having me.
Joe sits down with retired kickboxer, martial arts choreographer, and actor Benny “The Jet” Urquidez, and his brother-in-law, kickboxer, martial arts instructor, and community leader William “Blinky” Rodriguez.www.youtube.com/@BennyTheJetUrquidezwww.bennythejet.teachable.comwww.bennythejet.comwww.cisgla.org Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Stream UFC 324 Saturday at 9PM Eastern – only on Paramount+. Visit https://paramountplus.com/ufc. Learn more about your ad choices. Visit podcastchoices.com/adchoices
For the last two decades, marketers have lived by the decisions one company has made and the experience customers have with that company's search bar (and in many cases, browser). But what happens when Google is dethroned by an AI? Agility requires not just adapting to new channels, but fundamentally rethinking the entire customer discovery journey when the rules are rewritten overnight. It's about moving from optimizing for keywords to influencing AI-driven conversations. Today, we're going to talk about the rise of AI browsers and Generative Engine Optimization, or GEO. Whether it's using ChatGPT or Perplexity to search the web or with tools like OpenAI's Atlas browser, we're seeing a convergence of search, shopping, and conversation that could fundamentally change how brands are discovered, evaluated, and purchased, creating a new battleground for customer data and attention. To help me discuss this topic, I'd like to welcome, Imri Marcus, CEO and Co-Founder at Brandlight. About Imri Marcus Imri Marcus is the CEO and Co-Founder of Brandlight AI, the strategic data and influence partner for Fortune 500 enterprises navigating the shift to AI-driven consumer discovery. A serial entrepreneur with multiple successful exits in the media and AI sectors, Imri is now focused on empowering the world's leading brands to own their narrative in this new, zero-sum marketing channel. Imri earned a Bachelor of Business Administration from Reichman University and splits his time between Tel Aviv and New York.,Yes,This will be completed shortly Imri Marcus on LinkedIn: https://www.linkedin.com/in/imri-marcus-89074a79 Resources Brandlight: https://www.brandlight.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
What separates entrepreneurs who profit from AI from those who just experiment with it?In this episode, Barbara sits down with Phil Stringer, an AI educator, keynote speaker, and entrepreneur who scaled his business to seven figures in a single year (without ads) by teaching practical, no-nonsense AI strategies that actually save time and make money.This conversation goes far beyond surface-level AI trends. Phil explains how he personally uses tools like ChatGPT, Perplexity, and NotebookLM to streamline business operations, create smarter marketing, plan travel, manage nutrition, and even simplify everyday decision-making. If it doesn't save time or make money, Phil isn't interested and that mindset is exactly what makes this episode so powerful.Tune in to hear:Why AI is the biggest technological opportunity since the internetHow Phil scaled to seven figures in one year through speaking and word of mouthHow to use AI to save time, increase revenue, and simplify business decisionsPractical ways entrepreneurs can use ChatGPT beyond basic content creationHow AI tools can support personal life tasks like travel planning, nutrition, and daily decisionsThe biggest financial and hiring mistakes Phil made while scaling quicklyWhy embracing AI now can help you stay competitive instead of falling behindConnect with Phil:Instagram: @philstringerWebsite: philstringer.comHow To Get Involved:Life-Changing Money is a podcast all about money. We share stories of how money has impacted and radically changed the lives of others—and how it can do the same for you.Your host, Barbara Schreihans (pronounced ShREE-hands) is the founder and CEO of Your Tax Coach, and the creator of the Write Off Your Life Course. She is a top tax strategist, business coach, and expert in helping business owners and high-net-worth individuals save millions in taxes while increasing profits.When she's not leading her team, coaching clients, or dreaming up new goals for her company, you can find her drinking coffee, hanging out with her family, and traveling the world.Grab a cup of coffee and become inspired as we hear from those who have overcome and are overcoming their self-limiting beliefs and money mindsets!Do you have a burning question that you'd love to hear answered on a future show?Please email it to: podcast@yourtaxcoach.bizSign Up For Our NewsletterLife Changing Money PodcastGet Tax Help!
Few people experienced the Dot-Com bubble with more vertiginous intensity than Bill Gross, the Pasadena-based founder of Idealab and many many other internet startups over the last 30 years. So when I sat down with Gross at DLD, I couldn't resist opening with the boom/bubble gambit. How, I asked him, does today's AI hysteria compare with the Web 1.0 madness of the Nineties? While Gross - whose current ProRata.ai play is focused on protecting creativity in the age of generative AI - doesn't believe that today's boom is akin to the Dot-Com bubble, there are similarities. We are at what Gross calls a “Napster moment” in terms of making the big LLMs accountable for all the content they are illegally crawling (ie: stealing). And to get beyond this moment, he says, everyone from Google and OpenAI to Perplexity and Anthropic, needs to move to a “Spotify model” that fairly shares revenue with the human creators of knowledge. Keen On America is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe
Gloria Chou is back to drop some serious truth bombs about AI search, the trust recession, and why traditional SEO is basically dead.This episode gets unhinged in the best way as we dive into how ChatGPT is completely changing the game for discovery, why being human is your biggest competitive advantage, and the insane opportunity that's sitting right in front of us, if we're willing to grab it. Get ready to real about what's actually working in PR right now!Here's What We Cover:How AI search has fundamentally changed how people discover and buy (hint: it's not Google anymore)The exact AI tools and prompts Gloria uses to write pitches, find podcasts, and monitor competitors in under 15 minutesWhy press mentions are 3x more effective than social media or ads for AI visibility right nowHow to use Perplexity to do 90% of the work a PR agency would charge thousands forThe CPR pitching method (and how it's now trained into AI models)... and what to do right now if you want to be discoverable, credible, and chosen.Resources:Free Masterclass: gloriachoupr.com/masterclassDM Gloria "SOPHIA" on Instagram https://www.instagram.com/gloriachoupr for bonus resourcesTool: https://www.perplexity.ai/Tool: https://chatgpt.com/
Welp. That was wild.
The Rule That Broke For a decade, SEO had one simple goal: rank higher than everyone else. That rule just died. Patients are not typing “orthodontist near me” and clicking through five websites anymore. They are asking ChatGPT. They are reading Google AI Overviews. They are using conversational tools that skip the ten blue links entirely. Here’s what most practices have not realized yet. AI search engines do not rank practices. They select them. If you are not selected, you are invisible. Your beautiful website does not matter. Your years of “doing SEO” do not matter. This shift changes everything. Get your Free SEO Audit: https://hip.agency/contact/ Grab your copy of Orthodontic Practice SEO: Amazon: https://www.amazon.com/dp/B0GGBWLBLR Apple: https://books.apple.com/us/book/orthodontic-practice-seo/id6757766846 From Rankings To Recommendations Traditional search worked like a phone book. You searched. You clicked. You compared. You decided. AI search collapses that entire process into one conversation. Instead of forcing patients to research five options, AI tools recommend providers directly. Often just one or two practices. That’s it. This is not a ranking system. It’s a trust system. Google’s AI Overviews answer questions directly at the top of results. ChatGPT does not pretend to be a search engine. It acts like a knowledgeable assistant guiding decisions in real time. When a parent asks, “Who’s the best orthodontist for Invisalign for my teen near me?” the AI does not say: “Here are ten websites. Good luck.” It says: “Based on your needs, I recommend these providers.” If you are not in that answer, you do not get a second chance. Free Growth Session Why Your Old SEO Playbook Just Stopped Working Classic SEO rewarded keywords, backlinks, page optimization, and technical performance. All of that still matters, but it’s no longer enough. AI engines work differently. They summarize instead of list. They cite instead of rank. They select sources instead of pages. Instead of ordering websites by relevance, AI evaluates who appears trustworthy, who demonstrates real expertise, and who can be safely recommended without risk. This explains why some practices with fewer backlinks or lower traditional rankings suddenly appear in AI answers while others with “strong SEO” vanish completely. AI is not asking, “Who optimized best?” It’s asking, “Who do I trust enough to recommend?” The Real Ranking System — Trust Over Traffic Every AI search engine relies on the same decision framework. ChatGPT, Google AI Overviews, Gemini, Perplexity. All of them. They look for three core signals. 1. Topical Authority Do you own the topic, or are you just scratching the surface? One Invisalign page optimized for keywords no longer signals expertise. AI looks for topic ownership. A full ecosystem of content proving you understand the subject from every angle. Cost and financing. Treatment timelines. Comparisons versus alternatives. Maintenance and care. Suitability for teens versus adults. Risks, outcomes, and expectations. If your site answers only one of these, AI assumes you are not the expert. 2. Verifiable Credibility AI does not trust claims. It trusts proof. It actively scans for board certification, recognized provider tiers, awards and “best of” recognition, years in practice, case volume, and external validation. These signals matter more now because AI must justify its recommendations. It cannot guess. 3. External Trust Signals AI does not rely solely on your website. It cross-checks reviews across multiple platforms. Not just Google. Authoritative directories. Press mentions. Industry listings. Community validation. The more independent sources confirm your legitimacy, the more comfortable AI becomes recommending you. Free Growth Session Why One Page Will Never Be Enough Again For years, SEO rewarded focus. Pick a keyword. Optimize a page. Build links. Win. AI rewards depth. When someone asks about Invisalign, AI does not want a sales page. It wants confidence that you are the authority. That’s why topical clusters matter now. One core Invisalign page. Supporting pages on cost, care, timelines, and alternatives. FAQs written in clear, extractable language. Structured formatting AI can easily parse. This is not about writing more content for the sake of content. It’s about removing doubt. AI selects practices that leave no unanswered questions. The Trust Signals That Actually Trigger Recommendations Here’s where most practices fall short. They have credibility. They just do not surface it clearly enough for AI to verify. AI strongly favors practices that explicitly showcase board certification with outbound verification links, awards tied to authoritative publications, review volume across multiple platforms, mentions from high-authority websites, and transparent doctor bios with credentials and education. This is why press placements and authoritative citations now punch far above their weight. A single mention on a trusted outlet can matter more than dozens of generic backlinks. AI recognizes the source. Free Growth Session Being Selected Beats Being Ranked Traditional SEO is competitive. AI visibility is compounding. Once AI begins recommending a practice, it appears repeatedly in similar conversations. Each mention reinforces authority. The practice becomes a default choice. This mirrors early Google SEO, but with fewer spots and higher stakes. In classic search, being number five still meant traffic. In AI search, being number five often means nothing. Only the selected practices win. How To Become The Practice AI Chooses This is not theory. It’s execution. Here’s what actually moves the needle. Shift from pages to topic ecosystems. Own entire treatment categories, not just keywords. Surface credibility aggressively and clearly. Credentials, awards, and experience should be impossible to miss. Expand reviews beyond Google. AI pulls from multiple platforms. Diversification matters. Secure authoritative citations, not random links. Focus on sources AI already trusts. Structure content for AI extraction. Clear headers, FAQs, concise answers, and schema markup. Actively monitor AI recommendations. Search manually. Track visibility. Learn from who’s being selected and why. Free Growth Session Trust Is The New Ranking Factor SEO did not disappear. It evolved. The practices that will win over the next decade are not the ones chasing algorithms. They are the ones building undeniable credibility. AI does not reward clever tricks. It rewards certainty. In a world where patients increasingly let AI guide their decisions, the question is no longer “How do I rank higher?” It’s “Why should AI trust me enough to recommend me at all?” Answer that convincingly, and rankings stop mattering. Free Growth Session The post Your Old SEO Methods Don’t Work Anymore | Here’s Why appeared first on HIP Creative.
To attract and convert top talent, your career site must be more than just a place to search jobs. It needs to be a rich, authentic destination that clearly answers the candidate's core question: “What will my life be like if I work here?” On top of that, candidates are now using AI to ask those questions so its imperative for employers to provide answers for the search engines to crawl which now includes sites like ChatGPT and Perplexity. With that in mind we came up with five content pieces that are essential for building a compelling and effective employer brand story. READ: https://www.jobsync.com/post/5-essential-content-pieces-for-high-performing-career-sites/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Arranca APPLEaks 204, el primer episodio de 2026, y Apple no perdió el tiempo.Google se convierte en su socio estratégico en inteligencia artificial, dejando atrás a OpenAI, Anthropic y Perplexity.¿Fracaso interno o jugada maestra para ganar tiempo?Mientras tanto, Meta empieza a desarmar Reality Labs, el metaverso se apaga y la industria entra en una etapa de replanteos profundos.¿Valió la pena quemar miles de millones?También te cuento todos los rumores fuertes: • El iPhone 17 “económico” que puede ser el más interesante del año • El iPhone plegable, ultrafino, sin hendidura visible y con patente de Apple • El rediseño total de iOS, macOS y watchOS • Los chips M6 y la llegada del MacBook Pro con pantalla OLED • Y las gafas inteligentes de Apple con IA, ahora con Google en escenaUn episodio cargado de información, filtraciones y análisis realista:Apple no está liderando… pero tampoco está fuera del juego.
Matt Damon and Ben Affleck are Academy Award-winning actors, writers, producers, and creative partners who have collaborated on over a dozen films. Their latest film, “The Rip,” premieres January 16 on Netflix.https://www.netflix.com/title/81915745 Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Visible. Live in the know. Join today at https://www.visible.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
This Week In Startups is made possible by:Lemon.io - https://lemon.io/twistDeel - http://deel.com/twistLinkedIn Jobs - http://linkedIn.com/twistToday's show: Some pitches sound just like ads… and it's a huge red flag for investors.On our latest edition of TWiST Tokyo, Jason welcomes legendary angel investor (and long-time friend of the pod) Thomas McInerney. His list of investments reads like a Who's Who of the tech elite, including Notion, SpaceX, Uber, OpenAI, Anthropic, and Perplexity….At Founder University x Tokyo, they discuss how the angel investing landscape has shifted, why it's so important for founders to stay humble, the reasons that investors need to stay not just optimistic but aggressively so, and what angels can add to companies beyond just writing checks.Plus we revisit some classic TWiST clips featuring Thomas from over 10 years ago AND take a look at three of our favorite pitches from our Japanese founders.Timestamps:(00:00) FLASHBACK: Clips from Tom's classic TWiST appearances(02:54) Why Jason and Tom love hanging and building in Tokyo.(05:30) How has the angel investing landscape changed over the last decade plus?(09:38) “Being an investor is a commodity… You have to provide more than just money.”(12:17) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist(13:34) How Thomas evaluates very early stage startups(14:56) Why Thomas invested in nuclear tech when it was hugely unpopular(17:31) Why it's so important for new founders to be both humble and smart(18:50) The relevance and accuracy of Marc Andreessen's “Idea Maze” metaphor(20:40) Deel - Founders ship faster on Deel. Set up payroll for any country in minutes and get back to building. Visit http://deel.com/twist to learn more.(21:41) How Elon Musk brings oversized, visionary ideas to life(26:11) Why founders using buzzwords is a huge red flag(27:13) The little “poker tells” Thomas and Jason look for in a founder(28:26) “If there's any doubt, there's no doubt.”(30:47) LinkedIn Jobs - post your job for free at http://linkedIn.com/twist then promote it to get access to LinkedIn Jobs' new AI assistant.(32:04) PRO TIP: Don't run out of money!(38:10) The importance of being an aggressive optimist for investors(43:27) The human brain cannot comprehend 1000x growth(45:33) PITCH #1: Sakenomist is the cross-border commerce platform, starting with sake exporters (Hiroshi Takeuchi)(51:47) PITCH #2: HomiiWorld, the IRL social app which helps you meet new people anywhere in the world*Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com/Check out the TWIST500: https://twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcp*Follow Lon:X: https://x.com/lons*Follow Alex:X: https://x.com/alexLinkedIn: https://www.linkedin.com/in/alexwilhelm/*Follow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanis/*Thank you to our partners:(12:17) Lemon.io - Get 15% off your first 4 weeks of developer time at https://lemon.io/twist(20:40) Deel - Founders ship faster on Deel. Set up payroll for any country in minutes and get back to building. Visit http://deel.com/twist to learn more.(30:47) LinkedIn Jobs - post your job for free at http://linkedIn.com/twist then promote it to get access to LinkedIn Jobs' new AI assistant.Great TWIST interviews: Will Guidarahttps://youtu.be/pvJa2pzuXWQEoghan McCabehttps://youtu.be/9dHN4YFkgv4Steve Huffmanhttps://podcasts.apple.com/us/podcast/reddit-ceo-steve-huffman-on-mod-revolt-building-a/id315114957?i=1000617333424Brian Cheskyhttps://podcasts.apple.com/ca/podcast/airbnb-ceo-brian-chesky-on-early-rejection-customer/id315114957?i=1000611761112Bob Moestahttps://youtu.be/y2UMzSqX94Q
AI is no longer making goofy videos. It's making buying decisions.AI agents are changing the way people shop, today we explain why e-commerce brands are quietly losing visibility even when ads and conversion rates look fine. Shopping decisions are moving upstream into AI tools like ChatGPT, Gemini, and Perplexity, before a customer ever visits your website.If traffic feels lighter but nothing looks broken, this episode explains why and what disciplined operators must fix now to stay selectable as AI becomes the gatekeeper.
Most dentists are still focused on Google rankings — but patients are quietly changing how they search. Instead of typing "best dentist near me," they're asking AI tools like ChatGPT, Google AI Overviews, and other intelligent assistants to recommend a dentist for them. And here's the hard truth: If your practice isn't visible to AI, you don't exist in those conversations. In this episode, Dr. Len Tau welcomes Eri Georgiev, founder of SoRN AI, a tech-driven growth agency helping businesses — including dental practices — get recommended by large language models like ChatGPT, Google's AI Overviews, Perplexity, and Gemini. Eri breaks down how AI search works differently from traditional Google search and why dentists need to start thinking beyond rankings and keywords. Instead of showing a list of websites, AI tools now recommend providers — often selecting just one or two practices for a patient to consider. Throughout the conversation, Dr. Len and Eri explore what actually influences AI recommendations, including website structure, authority signals, reviews, online mentions, and even platforms many dentists overlook — like Reddit. Eri explains why AI traffic often converts at a higher rate than Google traffic and how early adopters of AI search optimization can leapfrog larger, more established practices. The episode also dives into practical, actionable strategies dentists can implement now, such as optimizing site structure for AI crawlers, using schema markup, leveraging reviews beyond Google, and positioning themselves as trusted entities online. Erialso shares a forward-looking view of what's coming next — a world where AI assistants may book dental appointments directly for patients. If you care about practice growth, patient acquisition, and staying relevant in a rapidly changing digital landscape, this episode is a must-listen. What You'll Learn Why AI search is quickly becoming a new patient acquisition channel How ChatGPT and other LLMs decide which dentists to recommend The key differences between traditional SEO and AI Search Optimization (AISCO) Why Reddit, reviews, and online authority matter more than ever Simple, practical steps dentists can take now to stay ahead Key Takeaways 01:29 Dentists Who Ignore AI Search Will Fall Behind 03:30 What SoRN AI Does & Why AI Search Matters for Dentists 05:55 Early Adopters, AI Search & Competitive Advantage 09:35 ChatGPT vs Google: How Patients Are Searching Now 11:48 What Is AI Search Optimization (AISCO)? 16:09 SEO vs AI Search: What Dentists Still Need to Do 16:49 Why Reddit Has Massive Influence on AI Recommendations 19:50 Google Reviews vs Reddit Comments: What AI Looks At 24:17 The Future: AI Booking Appointments for Patients 26:37 Technical Wins Dentists Can Implement Right Now 30:40 Lightning Round Q&A with EriGeorgiev 36:55 Special Offer for Raving Patients Listeners — Connect with Eri Founder, SoRN AI
Johnny Knoxville is a stunt performer, actor, co-creator of the “Jackass” franchise, and host of “Fear Factor: House of Fear.” The series premieres Wednesday, January 14, at 9/8c on FOX and streams the next day on Hulu.https://youtu.be/bwSQms7eyVM?si=GelPfF28gflbjhumhttps://www.hulu.com/series/fear-factor-house-of-fear-51cd2a7b-0f54-430a-aae8-b4c630806f79 https://www.fox.com/detail/series/SER262489TTWV/fear-factor-house-of-fear Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Brought to you by Amazon MGM Studios' new movie, Mercy, only in theaters January 23. Get tickets at https://MercyMovie.com Athletic Brewing Co. Non-alcoholic Beer. Fit For All Times. Athletic Brewing Company LLC. Milford, CT and San Diego, CA. Near Beer
Send us a textRecommendation-driven search is here, and it's changing who gets discovered. We sit down with Chris Donnelly—serial entrepreneur and founder of Searchable—to unpack how large language models like ChatGPT, Gemini, Claude, and Perplexity are becoming the first stop for product advice and purchase decisions. When a single prompt returns five personalized options, the brands that earn those spots win the moment of truth. The question is: how do you become one of them?We walk through the practical playbook for showing up in conversational search. Chris explains why the shift isn't the death of SEO but a re-centering on structure, context, and freshness. From llm.txt to robust product and article schema, from mapping micro-intents to deploying query fan-outs, you'll learn how to make your site legible to AI crawlers and present across the exact scenarios customers ask about. We also explore how social signals—especially from LinkedIn and Reddit—now inform LLM answers, and why a thoughtful personal brand can supercharge testing, feedback, and distribution.Chris shares the rapid build story behind Searchable, including community-led iteration and a data engine that aggregates thousands of annotated site changes to prioritize the actions most likely to boost visibility, clicks, and revenue. We cover platform nuances without getting lost in complexity, highlighting a time-efficient strategy that reaches the majority of demand while adapting to new features like ChatGPT's shopping research. The takeaway is clear: AI won't replace great marketers; it amplifies those who use it to research faster, write smarter, and ship with purpose.Ready to earn a place in the answers that matter? Follow the show, share this with a teammate who needs a strategy refresh, and leave a quick review to help others find it. Your next customer might be one prompt away.This episode was recorded through a Descript call on December 11, 2025. Read the blog article and show notes here: https://webdrie.net/ai-search-is-reshaping-brand-discovery/..........................................................................
Wikipedia is celebrating it's 25th anniversary in an AI world. Lisa Dwyer reports.
John Mellencamp is a Grammy Award-winning singer-songwriter, musician, painter, and a 2008 inductee of the Rock and Roll Hall of Fame. He has released more than two dozen albums over his career, including 2023's “Orpheus Descending.” Mellencamp will embark on a landmark tour this summer, “Dancing Words Tour — The Greatest Hits,” which will take place across 19 U.S. cities. www.mellencamp.com/tourwww.youtube.com/@JohnMellencamp Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Don't miss out on all the action this week at DraftKings! Download the DraftKings app today! Sign-up using https://dkng.co/rogan or through my promo code ROGAN. GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $300 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 2/1/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/25/26 at 11:59 PM ET. Sponsored by DK. This video is sponsored by BetterHelp. Visit https://BetterHelp.com/JRE Learn more about your ad choices. Visit podcastchoices.com/adchoices
For episode 665 of the BlockHash Podcast, host Brandon Zemp is joined by Chris Zhu, CEO & Founder of Donut (Donut Browser). Donut Browser is the world’s first agentic crypto browser built for trading. It integrates signal discovery, risk analysis, strategy generation and on-chain execution directly at the browser layer, allowing users to go from idea to live trade without switching tools.Donut Labs raised $22M to build the first agentic AI crypto browser for traders. Investors include BITKRAFT, Makers Fund, HSG, Sky9 Capital, MPCi, Altos Ventures, Hack VC, and others, with support from leaders across Solana, Sui, Monad, Jupiter, Drift, and DeFi App. With more than 160K users in their waitlist, Donut will offer a full product suite including a Chrome extension, web app, mobile app, and a Chromium based browser.
Rand Paul is the junior United States Senator from Kentucky and a member of the Republican Party. He is the chairman of the Committee on Homeland Security and Governmental Affairs and serves on several others, including the Committee on Foreign Relations. Paul is also a physician and the author of several books, the most recent of which is “Deception: The Great Covid Cover-Up.” Look for it wherever books are sold.www.paul.senate.govwww.regnery.com/9781684515134/deception/https://rumble.com/c/RandPaul Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan VISIT HTTPS://PALEOVALLEY.COM/ROGAN Learn more about your ad choices. Visit podcastchoices.com/adchoices
There's hundreds of AI tools released every day. Most are garbage. But these AI tools and model updates were the BANGERS that defined the year. So what made our top list? Tune in and find out. Top AI Tools and Releases of 2025 -- An Everyday AI Chat with Jordan WilsonNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Top AI Tools and Releases 2025 ListCriteria for AI Tool Selection 2025Honorable Mentions: AI Tools ExcludedCanva Visual Suite 2.0 Feature ReviewChatGPT Atlas Agentic Browser CapabilitiesChatGPT Deep Research Agent OverviewClaude Code Terminal Coding Agent ExplainedClaude Opus 4.5 Model BenchmarksCursor 2.0 Multi-Agent Code Editor UpdateDeepSeek v3 Open Source AI ModelsGenSpark Multi-Agent Workspace FeaturesGemini 3 Flash Model IntegrationGemini 3 Pro Multimodal Model ReviewGemini Canvas Mode Interactive WorkspaceGPT Image 1.5 Advanced GenerationGPT 5.2 Pro Expert Reasoning AbilitiesLovable AI Full Stack App BuilderManus Super Agent Workflow AutomationChatGPT Pulse Proactive AI Daily BriefingMicrosoft 365 Copilot Agent ModesNano Banana Pro Image Reasoning CapabilitiesNotebook LM Updates: Video & Slides FeaturesPerplexity Comet Agentic Browser AnalysisReplit Agent 3 Cloud App BuilderRunway Gen 4.5 Pro Video GenerationSora 2 OpenAI Video Model InnovationsSuno v5 AI Music Generator ImprovementsGoogle VO 3.1 Flagship Video Model ReviewS/A/B/C/D Tier Ranking of AI ToolsTool of the Year: Notebook LM StudioTimestamps:00:00 "Top AI Tools & Releases"10:16 "Atlas AI Tool Overview"15:21 "Claude Code's Growing Popularity"21:02 "DeepSeek v3: Open AI Model"24:36 "Gemini 3 Flash Dominates AI"30:10 "Canvas Mode & Code Rendering"36:11 "Lovable and Manus Overview"38:47 "Proactive AI and Personalization"46:25 "Perplexity and Comment Advantages"51:30 "Sora: Creative AI Character Tool"53:27 "Suno: AI Music Revolution"01:03:42 "Notebook LM: Tool of 2024"01:07:19 "Start Here: Everyday AI Basics"Keywords:Top AI tools of 2025, AI tools, AI releases, ChatGPT Atlas, ChatGPT Deep Research, Claude Code, Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner
Your website is no longer the front door to your business, and in this episode of Torsion Talk, Ryan Lucia explains why that changes everything for marketing in 2026. As AI, large language models, and offsite discovery take over how customers find brands, Ryan breaks down what business owners must do to stay visible, relevant, and recommended by AI-driven search experiences.Ryan explains how more than 80% of brand discovery now happens offsite through AI citations and why modern marketing is no longer just about optimizing for people, but for the machines that guide people's decisions. He addresses the growing conversation around SEO versus GEO, why the idea of “traditional SEO” is dead in its old form, and how strong agencies have already been adapting by feeding AI the right signals for years.The episode dives into why video has become one of the most powerful sources of truth for AI crawlers, how transcripts and multi-platform distribution help LLMs understand who you are, and why businesses need to explain their value both on and off their website. Ryan also breaks down Google's shift toward micro audiences, why this is a massive win for small and niche businesses, and how reduced audience thresholds now allow companies to run highly targeted campaigns using smaller customer lists.Ryan outlines the new two-track strategy businesses must follow: maintaining high-intent SEO and Google Business Profile visibility while simultaneously feeding AI with structured content, awards, press, community involvement, pricing, and differentiation. He challenges owners to stop being quiet about wins, donations, and milestones, and to actively promote everything so AI has more data to reference when recommending businesses.He also addresses the risks of over-reliance on Google Business Profile and organic search alone, explains how ad placements and AI features are reshaping search results, and why agencies and business owners must now be accountable for visibility inside AI Overviews, Perplexity, and ChatGPT.Ryan closes the episode with two practical challenges designed to force immediate action: creating authentic video content and leveraging existing customer data to build smarter, AI-powered ad campaigns. This episode sets the foundation for how businesses should think about digital marketing moving forward and why adapting now is critical to winning in 2026 and beyond.Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
Are you ready to sparkle in your career and feel confident as you carve out a life you truly love? Join the Supermums team on this empowering episode of Mums on Cloud Nine, where hosts Kelly-Jace Halls, Heather Black, and Lyn Constantine welcome special guest Kitty Miller, a dynamic entrepreneur who transitioned from corporate life to launching her own ventures. We dive deep into how mums (and anyone relaunching their career) can harness the power of AI to make informed decisions, explore new pathways, and stand out in today's competitive job market. Kitty Miller shares practical, actionable advice from her own experience using AI for career planning, business development, confidence building and personal branding. Discover how large language models like ChatGPT, Claude, Gemini, and Perplexity can become your personalised career co-pilot. Learn to uncover your superpowers, refine your CV, prep for interviews, and build an authentic personal brand, all while feeling supported and empowered. Whether you're contemplating a career change, returning to work after a break, or just want to discover your next step, this episode is filled with wisdom, encouragement and useful tips that can transform your journey. Key points covered in this episode: How AI tools can help mums relaunch or pivot their careers Creating a personalised AI "job co-pilot" to guide career decisions Building confidence and overcoming self-doubt when returning to work Using AI to analyse job specs, prep for interviews, and refine CVs and cover letters Personalising your AI settings for honest feedback and critical friendship Leveraging AI for networking, business research, and personal branding Discovering your strengths and superpowers to shine in applications and interviews Practical risk management tips for using AI authentically Why you shouldn't wait until you're "100% qualified" before going for your dream job Harnessing the power of network and mentorship in your career development Links & Resources: Visit the Supermums website for further tips and tools: Supermums Find out more about Kitty: https://maze-ccm.com/about/ Kitty also mentioned StrengthsFinder to find your career strengths: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx Join the Supermums community for more inspiration, expert advice, and practical support to help you shine in your career. Don't forget to subscribe, leave a review, and check out our blog for more empowering content! Tune in and begin your journey to confidence, balance, and fulfilment. Let's help you save time and get better results with AI!
Joseph S. Khan is an acclaimed digital marketing expert, AI and SEO strategist, and founder of Hum Jam. Celebrated for inventing the harmonic SEO formula, Joseph draws on a unique background combining formal music training (Berklee College of Music) with decades of digital entrepreneurship, including consulting for industry leaders like Microsoft and John Maxwell. His approaches help businesses and agencies synchronize their online presence, climb search rankings, and thrive amidst rapid technological change. With 3500+ Udemy students and a track record of agency training, Joseph empowers clients to harmonize content, citations, and signals for enduring relevance. In this episode of Marketer of the Day, host Robert Plank talks with Joseph S. Khan about transforming chaotic digital environments into marketing harmony. He shares how musical principles inspired his harmonic blueprint in SEO and now inform his revolutionary AI methods. The discussion dives deep into why industry-specific directories and authoritative citations matter far more than old-school backlink tactics, the importance of Google's E-E-A-T algorithm, and why email-driven engagement signals help content get indexed and trusted. Joseph debunks SEO myths, details nitty-gritty steps for dominating AI search results (like ChatGPT and Perplexity), and offers take-action advice for agencies and individuals who want sustainable growth. Quotes: “SEO is like music; when your content, citations, and signals harmonize, both AI and audiences start paying attention.” “Visibility isn't built on volume. It's built on the right citations and a clear, authoritative presence in your niche.” “In a post-E-E-A-T world, authority, trust, and real experience aren't optional; they're the price of being found.” Resources: Follow Joseph Skahn on Facebook Connect with Joseph Skahn on LinkedIn Boost Your Online Visibility with HumJAM—Preferred Choice of Top SEO Agencies
Bradley Cooper is an Academy Award-nominated actor, writer, producer, and director. His film credits include “American Sniper,” “A Star Is Born,” and “The Hangover.” His latest film, “Is This Thing On?,” which he directed and co-stars in, is now in theaters.https://www.searchlightpictures.com/is-this-thing-on Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan Don't miss out on all the action this week at DraftKings! Download the DraftKings app today! Sign-up using dkng.co/rogan or through my promo code ROGAN. GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $300 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 2/1/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/25/26 at 11:59 PM ET. Sponsored by DK. Learn more about your ad choices. Visit podcastchoices.com/adchoices
On this week's show we look at the annual Consumer Electronics Show inLas Vegas Nevada. In years past there was more for us home theater fans but we still find some cool products that will eventually find their way into our homes. News: More than 60% of audiences use TV as primary streaming device Which sports will Netflix have in 2026? LG Key Highlights Return of the Wallpaper OLED TV (LG OLED evo W6) — LG revived its iconic ultra-thin "Wallpaper" design after a multi-year hiatus. The W6 is just 9mm thick, fully wireless (with a separate connection box up to 10 meters away), uses Hyper Radiant Color Technology for improved brightness and colors, and supports features like art display via Gallery+ service. It's marketed as reflection-free and significantly brighter than average OLEDs. New OLED Lineup — Including the brighter flagship G6 (up to 20% brighter than the G5 with Primary RGB Tandem 2.0 panels and reduced reflections), split C6 series (with varying tech tiers), and claims of the world's first TVs supporting 4K 120Hz cloud gaming with low-latency controllers. Micro RGB evo TV — LG's first flagship Mini-LED TV with Micro RGB technology for vastly expanded color range and brightness, available in large sizes including the "world's largest" Micro RGB LCD TV, the 130-inch R95H. Gallery TV — A direct competitor to Samsung's The Frame, with anti-glare screens and curated art modes (designed with museum input). CLOiD Home Robot — A standout AI-powered housekeeper robot demoed on stage. It performs complex chores like folding laundry, loading/unloading dishwashers, preparing simple meals (baking croissants), and coordinating with connected appliances for a "Zero Labor Home" vision. LG Sound Suite (with Dolby) - Includes the H7 soundbar, optional M7/M5 wireless surround speakers, and W7 subwoofer. Allows free placement of speakers; the system auto-configures channels for optimal immersion, solving a major pain point in traditional wired or rigidly positioned Atmos setups.Hands-on reports highlighted its ease for real-world living rooms, delivering expansive sound without cables or furniture rearrangement. Samsung Key Highlights World's first 130-inch Micro RGB TV (): The largest in their Micro RGB lineup, featuring next-generation color accuracy (100% Rec.2020 coverage), bold new design, HDR10+ ADVANCED support, Eclipsa Audio, and AI enhancements like conversational search, proactive recommendations, AI Football (Soccer) Mode Pro, and integrations with Microsoft Copilot and Perplexity. AI Soccer Mode delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets you raise or lower the volume of the crowd, commentary, or background music, providing a personalized listening experience for TV shows and movies. Users can simply make verbal requests, and any TV equipped with VAC – which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV – contextually carries out those requests. Expanded Micro RGB TV lineup: New sizes including 55-, 65-, 75-, 85-, 100-, 115-inch models, alongside upgrades to Neo QLED and OLED TVs The Freestyle+ portable projector: An upgraded AI-powered version with improved brightness, support for projecting on uneven surfaces (walls, ceilings, corners, curtains), and smarter entertainment features. New audio products: Music Studio 5 and 7 wireless speakers (Bluetooth/Wi-Fi, unique designs), and soundbars like the HW-QS90H (all-in-one 7.1.2 with Quad Bass Woofer system). Broader AI focus: Enhanced experiences in home appliances (e.g., Bespoke AI), TVs, and ecosystem integration. Press releases Sony No major announcements were made regarding Sony's traditional consumer products, such as new Bravia TVs, headphones, cameras, or PlayStation hardware. Sony's focus shifted toward the future of mobility and software-defined vehicles. TCL Key Highlights X11L SQD-Mini LED TV - as its 2026 flagship. It features new "SQD-Mini LED" technology (Super Quantum Dot Mini-LED), emphasizing superior color accuracy and performance. Features 10,000 Nits, 20,000 dimming zones, 100% coverage of BT.2020 color gamut. Available initially in 98-inch and 85-inch sizes (75-inch later), with launches starting as early as January 2026. Some who have seen it are saying it rivals Micro RGB TVs from competitors like Samsung and LG, potentially challenging OLED in brightness and contrast. A65K Design Series soundbar — A compact 3.1.2-channel Dolby Atmos model with Bang & Olufsen tuning and wireless subwoofer. Hisense Key Highlights RGB MiniLED evo Technology — Hisense introduced an evolved version of its RGB MiniLED backlight system, which adds a fourth primary color to improve accuracy and fill spectral gaps (especially in the 500-600nm range) for more natural and vibrant colors. This debuts in the flagship 116UXS large-screen TV, positioned for premium cinematic home viewing. Expanded RGB MiniLED Lineup — The company is bringing RGB MiniLED to more accessible screen sizes and models, including new UR9 and UR8 series TVs, making the technology available beyond ultra-premium flagships. Industry-First RGBY MicroLED Display — Hisense unveiled a new MicroLED prototype using four primary colors (Red, Green, Blue, Yellow), aimed at future ultra-large screens with enhanced color reproduction. Laser Projection and Other Displays — Extensions of multi-primary color tech to laser projectors, emphasizing better color accuracy and flexible installations. Additional Mentions — New projectors, smart home AI assistants, and support for advanced formats like Dolby Vision 2 on upcoming 2026 MiniLED models (via OTA updates). Home Audio Announcements Budget brand Ultimea surprised with the Skywave X100 Dual, a premium compact system boasting up to 9.2.6 channels across seven modular units.Focuses on high-channel-count immersion in a small footprint, positioning it as an affordable yet powerful alternative for space-constrained home theaters. SVS R|Evolution SeriesAudio specialist SVS debuted the 3000 R|Evolution subwoofers and a new Dolby Atmos soundbar, demonstrated in a full 5.2.4-channel cabin setup for reference-level performance. Klipsch Powered Speakers UpdateKlipsch refreshed its powered lineup with The Fives II, Sevens II, and Nines II, building on heritage horn-loaded designs with modern connectivity, plus concept teases for future innovations.Other mentions included Cambridge Audio's new active bookshelf speakers and various AI-enhanced EQ features across brands, but the Dolby Atmos FlexConnect implementations (especially LG's) stood out as the truly novel leap forward for effortless, high-quality home audio in 2026. The Fives II: $1,399.99/pair USD. The Sevens II: $1,999.99/pair USD. The Nines II: $2,399.99/pair USD Home Automation Announcements The standout trend was humanoid or multi-purpose home robots moving beyond single tasks (like vacuuming) to general household help, embodying a vision of embodied AI. LG CLOiD: LG's flagship reveal was this wheeled, dual-armed AI home robot designed for a "Zero Labor Home." It autonomously handles diverse chores like retrieving items from the fridge, heating food in the oven, folding laundry, and coordinating with other smart appliances. Powered by advanced AI and sensors, it demonstrates real-world household automation in demo setups. SwitchBot onero H1: SwitchBot introduced this accessible humanoid household robot as part of its "Smart Home 2.0" vision. It represents a shift to multi-task embodied AI, going beyond specialized devices to perform varied daily tasks. Accompanied by other AI robotics integrations for intuitive automation. Other mentions included updates like Samsung's AI Jet Bot Steam Ultra (with AI object/liquid recognition for smarter cleaning) and emerging players like 1X NEO, signaling a wave of practical home robotics. Devices are increasingly using on-device AI to automate routines without user programming. Conversational AI and Butler-Style Control: Widespread demos of voice assistants that learn habits and respond to natural commands, turning smart homes into proactive "housekeepers." Sorcerics Lens (CES Innovation Award honoree): An AI hub using on-device computer vision for fully contextual automation of housework, understanding environments to trigger actions intelligently. Lights turn on because the AI recognizes you're reading - not just because you moved. Lights turn off only when the AI understands you're about to sleep - not simply on a routineWhat motion and presence sensors fail to see, Sorcerics AI sees the difference. Govee Smart Lighting Advancements: New lights (e.g., Ceiling Light Ultra) that proactively adjust based on time of day, mood, space usage, and user patterns—rethinking lighting as adaptive rather than reactive. SwitchBot AI MindClip: AI MindClip continuously captures meetings, conversations, and everyday moments, transforming them into structured summaries, actionable to-dos, and a searchable personal knowledge base. Acting as a "second brain" fueled by subscribed cloud AI service, it allows users to retrieve past discussions, reminders, and learning materials on demand, ask questions when details are forgotten, and turn fragmented information into usable insight. Weighing just 18 grams and supporting over 100 languages, AI MindClip helps people organize and recall the growing volume of spoken information they encounter every day, enabling them to think more clearly, work more efficiently, and manage modern life with less cognitive load. Innovative Access and Security Aqara U400 Smart Deadbolt: Uses Ultra-Wideband (UWB) for precise, hands-free unlocking as you approach—more reliable than traditional geofencing/Bluetooth mixes. Lockin V7 Max: Features wireless AuraCharge (recharges within 4 meters) and fast unlocking, earning a CES Innovation Award. SwitchBot's biometric 3D locks with advanced vision. Other Notable Smart Home Innovations Expanded Matter ecosystem support across brands, enabling broader interoperability. Smarter kitchen tech, like Govee's Smart Nugget Ice Maker Pro. Enhanced security cameras with deeper AI context for automation triggers.
ChatGPT 5.2 says: “This episode of Unrelenting starts the way all good decisions do: with day six of fasting, zero energy, and a body actively negotiating with its owner. Darren and Gene dig into ketosis, caffeine withdrawal, butter's long-overdue redemption arc, and why margarine should be classified as an industrial lubricant. From grocery bills dropping to near zero to the unintended consequences of quitting iced tea cold turkey, the conversation quickly spirals into food pyramids, corporate shell games, and why “health science” changes every time money gets involved. From there, the show shifts gears into AI, tech, and the arms race to run large language models locally. The guys break down Grok vs. SuperGrok confusion, Perplexity's suspiciously generous “free” subscriptions, guardrails that don't guard anything, and why AI still can't do basic math like podcast timestamps. Along the way, they cover Mac Studio heat, storage hacks, unified memory, and why most people have no idea what's actually happening behind the curtain of modern AI tools. The back half goes fully casino noir. Roulette myths get demolished, movie gambling scenes get eviscerated, and Gene explains—again—why casinos always win, unless you're playing poker against tired people at 3 a.m. Expect stories about cheating scandals, marked cards, old-school slot machines, collectible casino chips, Mystic Lake's glow-up, lottery brain damage, and the psychology that keeps people convinced their luck is “about to turn.” It's funny, cynical, educational, occasionally illegal-sounding, and completely on brand. If you like unfiltered conversations about tech, money, media, and human stupidity—this one's for you.” Unrelenting: where discipline means no mercy, no bullshit, and no excuses. Thanks for listening. Please support the show! –>> DONATE NOW
Get your FREE 6 Figure Practice Planner at 6figurebookkeeper.com In this episode, Jo and Zoe break down the fast-evolving world of artificial intelligence and what it means for bookkeepers right now. They explore the opportunities, risks, and everyday use cases—from email management and strategic planning to research tools and AI agents. With their signature blend of humour and practical advice, they discuss the tools they personally use (such as ChatGPT, Claude, Notebooks and Perplexity), what they love about them, and how they've integrated AI into their workflows. They also introduce their Seven-Step Prompting Framework, designed to help bookkeepers create accurate, tailored outputs that reflect their expertise and tone of voice. The episode closes by outlining how bookkeepers can use AI to add value to clients, streamline operations, reduce decision fatigue, and even support advisory conversations. AI isn't here to replace bookkeepers—it's here to elevate them. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.
In this episode, my guest is Detroit team leader Michael Perna, one of the most prolific agents in the country with more than 8,000 transactions. Michael explains how AI search is already creating bottom of funnel listing opportunities and how he is building thousands of high intent service pages to rank in ChatGPT, Claude, Perplexity, and Gemini. He breaks down his blueprint for AEO, GEO, reviews, trust signals, and the tech stack that drives results. Book Recommendation: Good to Great by Jim Collins Resources Mentioned ChatGPT (Advanced Plan) Claude (Advanced Plan) Perplexity Pro Gemini via Google Workspace Nano Banana (Gemini image generation) Sora Moz Local BrightLocal Bio Visibility Optimizer GPT - https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer Guest: Michael Perna Instagram: https://www.instagram.com/thepernateam Website: https://www.thepernateam.com/ YouTube: https://www.youtube.com/@MichaelPernaTV Facebook: https://www.facebook.com/michael.perna.35 Host: Rajeev Sajja Website: http://www.realestateaiflash.com Facebook: https://www.facebook.com/rsajja Instagram: http://www.instagram.com/rajeev_sajja LinkedIn: http://www.linkedIn.com/in/rsajja Resources: AI Playbook - http://www.realestateaiflash.com $10 off for Plaud AI Notetakers for Podcast listeners - https://realestateaiflash.com/partners/ Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe Join the Real Estate AI Academy Wait list - https://realestateaiflash.com/academy
The web is turning agentic. And that changes everything from shopping to search to SEO.In this episode of TechFirst, John Koetsier sits down with Dave Anderson (VP at ContentSquare + host of the “Tech Seeking Human” podcast) to unpack what happens when browsers and AI assistants don't just answer … they do stuff. For you. On your behalf.From Atlas and agentic browsing to the growing backlash from retailers (hello, Amazon vs Perplexity), we explore who benefits, who loses, and what the internet becomes when agents are the default user.You'll hear why retailers are nervous (security, margins, coupon hunting), why agent-first experiences might create “headless” retailers (like ghost kitchens, but for ecommerce), and why search is shifting from SEO to AI visibility. Plus: real talk about trusting agents with your credit card, hallucinations, and what it means if your agent can look indistinguishable from you.GuestDave Anderson — VP, ContentSquarehttps://contentsquare.comPodcast: Tech Seeking Humanhttps://www.techseekinghuman.aiLinks & subscribeSubscribe for more conversations on tech, AI, and what's next: https://techfirst.substack.comTranscripts always available herehttps://johnkoetsier.com00:00 Agentic web: what changes when browsers “do stuff”00:59 Meet Dave Anderson (VP + podcast host)01:31 30,000 feet: why “agents” suddenly matter03:48 The agent future John wanted 10 years ago04:21 Why Amazon doesn't want your agent shopping on Amazon05:07 Ticketmaster, bots, and the security nightmare06:26 Siri's original promise vs today's reality08:31 Are agents just bots… or something different?10:04 Retail fears: coupon hunting, margins, returns chaos11:21 Can you trust an agent with your credit card?11:59 Why retailers want their own agents (and control)13:14 Amazon's agent works… but is it the whole internet?14:19 Ghost kitchens for retail: “headless” agent-first brands15:17 Hugo Boss jacket test: agents vs manual search16:40 Agents should talk to your finance agent17:14 Kids + deepfakes: what even looks real anymore?18:04 Is this corrosive to apps… or the web?19:10 Online identity, anonymity, and agent verification20:28 Two futures: human-first brands vs agent-first retail21:19 Agentic browsers on your device: can they “look like you”?22:51 Baseball vs golf: the best analogy for search now24:44 Instant shopping problem: returns + missing “services layer”26:10 AI weirdness: wrong names, wrong locations, shifting behavior27:37 Agents beyond shopping: support is the sleeper win29:49 Inventing the future: who adopts agents and who won't31:13 Will people get tired of AI and crave humans again?31:45 Serendipity vs optimization: the restaurant debate32:36 Wrap: nobody solved agents… but the shift is real
Kurt Metzger is a comedian, writer, and host of "The Derp with Kurp" podcast.www.youtube.com/@kurtmetzgercomedywww.kurtmetzgercomedy.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Don't miss out on all the action this week at DraftKings! Download the DraftKings app today! Sign-up using dkng.co/rogan or through my promo code ROGAN. GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $300 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 2/1/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/25/26 at 11:59 PM ET. Sponsored by DK. This video is sponsored by BetterHelp. Visit https://BetterHelp.com/JRE Learn more about your ad choices. Visit podcastchoices.com/adchoices
When your grandma starts asking ChatGPT for recommendations, you know search has fundamentally changed. Josh Blyskal from Profound tracks billions of real AI search queries, and his data reveals a massive shift in how consumers discover and evaluate brands.This week, Elena, Rob, and Jonathan sit down with Josh to discuss answer engine optimization (AEO) and what marketers need to know right now. Josh explains why traditional SEO tactics like domain authority matter less in AI search, how different engines cite content, and the surprising power of FAQs in product discovery. Plus, learn why SEOs have never had a better opportunity to become heroes in their marketing organizations.Topics covered: [04:00] When AI search shifted from novelty to cultural necessity[06:00] How ranking signals differ between ChatGPT, Gemini, and Perplexity[09:00] Why domain authority matters less for AEO than traditional SEO[14:00] Tracking real user prompts across the marketing funnel[19:00] How instant checkout in ChatGPT changes brand visibility strategy[22:00] Why FAQs increased citations by 848% in top-performing domains[26:00] Why SEOs should lead the AEO charge at their companies To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2025 Profound Article: https://www.tryprofound.com/guides/what-is-answer-engine-optimizationProfound Website: https://www.tryprofound.com/Profound LinkedIn: https://www.linkedin.com/company/tryprofound/Josh Blyskal's LinkedIn: https://www.linkedin.com/in/joshua-blyskal/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Joe sits down with Gable Steveson, a mixed martial artist, wrestler, boxer, and Olympic gold medalist. www.gablesteveson.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan Athletic Brewing Co. Non-alcoholic Beer. Fit For All Times. Athletic Brewing Company LLC. Milford, CT and San Diego, CA. Near Beer
James Donald Forbes McCann is a comedian, author, and host of “The James Donald Forbes McCann Catamaran Plan." His latest special, "James Donald Forbes McCann: Black Israelite," is streaming on YouTube.www.jdfmccann.comwww.youtube.com/@JamesDonaldForbesMcCannwww.patreon.com/jdfmccann Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan 50% off your first box at https://www.thefarmersdog.com/rogan! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Josh Dubin is the Executive Director of the Perlmutter Center for Legal Justice, a criminal justice reform advocate, and civil rights attorney.https://cardozo.yu.edu/directory/josh-dubin Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Visible. Live in the know. Join today at https://www.visible.com/ 50% off your first box at https://www.thefarmersdog.com/rogan! Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode, Eric breaks down the real SEO strategy they use for 9- and 10-figure brands: optimize beyond Google (ChatGPT, Perplexity, Gemini, YouTube, Reddit), protect visibility as AI Overviews reduce clicks, and win with content consolidation, AI Overview formatting, and multi-platform repurposing. You'll also learn why brand sentiment and fresh updates matter more than ever, plus how programmatic SEO still works when humans stay in the loop. Key takeaways: -Search everywhere optimization beats Google-only SEO -AI Overview formatting can boost mentions fast -Consolidate, update, and delete to stay visible Chapters: (00:00) SEO 2026 strategy overview (00:29) Search everywhere optimization shift (01:34) AI Overviews clicks decline (03:12) Brand sentiment and citations (06:06) Content consolidation and deletion (08:20) AI Overview bullet optimization (09:27) Multi-platform content repurposing (13:20) Single Grain hiring note (13:52) Programmatic SEO still works (15:15) Track SEO to revenue
A $20 billion AI deal while you were away?
Send us a Positive Review!Series title: Mormon Faith Crisis—Progression, Not Pathology [Part II of III]In today's episode Valerie and guest researcher Jeff Strong explore why people in the same LDS congregation can experience church so differently, depending on where they are in their faith journey. They introduce Jeff's model of six faith mindsets—seekers, cultivators, protectors, avoiders, connectors, and explorers—each representing valid and meaningful ways of engaging faith. The problem? That many of these healthy and normal ways of engaging with one's faith journey are pathologized within the LDS culture at both local and general levels. Valerie and Jeff hope that research like Jeff's and platforms like Latter Day Struggles will place growth where it actually belongs--as normal, natural, and precisely what each of us are here on this earth to do. Timestamps:00:00 – Introduction and Welcome00:22 – Series Overview and Jeff's Background01:18 – Exploring Church Demographics and Tensions02:45 – Review of Previous Episode04:00 – Cultural Causes of Tension05:30 – The Weight of Disaffiliation07:00 – Research Methodology and Data Collection07:58 – Strengths of LDS Culture09:45 – Personal Reflections on Community11:35 – Weaknesses of LDS Culture13:20 – The Soil Metaphor for Culture15:00 – The River Metaphor: Rigidity vs. Chaos17:10 – The Impact of Cultural Rigidity18:45 – The Struggle for Belonging20:09 – Stages of Faith Development22:00 – Simplicity and Complexity Explained23:45 – Perplexity and Harmony Explained25:30 – Faith Journeys and Community Reactions27:00 – The Pain of Being Misunderstood28:22 – Personal Faith Journeys29:47 – The Garden of Eden Metaphor30:47 – Pathologizing Growth in Faith32:00 – The Need for Community Support33:09 – Community and Belonging33:52 – Brian McLaren's Model in Scriptures35:30 – The Arc of Human Spiritual Growth37:25 – Understanding Different Faith Mindsets39:00 – Disparities in Perceptions of Christ-Centeredness40:30 – The Loneliness of Nonconformity42:04 – Introducing the Six Segments44:00 – Descriptions of Each Segment46:00 – The Dynamic Nature of Faith Mindsets47:00 – Encouragement for Self-Reflection48:24 – Conclusion and Next StepsSupport the showSupport the show Listen, Share, Rate & Review EPISODES Friday Episodes Annual Access $89 Friday Episodes Monthly Access $10 Valerie's Support & Processing Groups Gift a Scholarship Download Free Resources Visit our Website
Shane is a comedian, co-host of “Matt and Shane's Secret Podcast” with Matt McCusker, a creator and star of Netflix's comedy series “Tires,” and one half of the sketch comedy duo “Gilly and Keeves” with John McKeever.www.shanemgillis.comhttps://gillyandkeeves.tvhttps://www.youtube.com/@MSsecretpodwww.youtube.com/@GillyandKeeves Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan Learn more about your ad choices. Visit podcastchoices.com/adchoices
Jay Anderson is the host and creator of the YouTube program and podcast Project Unity, which focuses on UFO and UAP phenomenon, human origins, ancient mysteries, and other topics. www.youtube.com/@ProjectUnityhttp://www.patreon.com/ProjectUnity Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Tom Segura is a comedian, actor, and author. He co-hosts “Your Mom's House” with his wife, comedian Christina Pazsitzky, and “Two Bears, One Cave” with comedian Bert Kreischer. His new special, “Tom Segura: Teacher,” premieres December 24 on Netflix.www.tomsegura.comwww.ymhstudios.comwww.netflix.com/title/81605925 Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Don't miss out on all the action - Download the DraftKings app today! Sign-up at https://dkng.co/rogan or with my promo code ROGAN GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $200 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 1/11/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/4/26 at 11:59 PM ET. Sponsored by DK. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Michael P. Masters, PhD, is a professor of biological anthropology at Montana Technological University and the author of several books exploring the hypothesis that alien visitors may be human time travelers from the future. The most recent titles are "The Extratempestrial Model," a work of nonfiction, and the novel "Revelation: The Future Human Past." www.idflyobj.com/books-%26-merchwww.youtube.com/@MichaelPMasterswww.idflyobj.com Download the app or ask Perplexity anything at https://pplx.ai/rogan. This video is sponsored by BetterHelp. Visit https://BetterHelp.com/JRE This episode is brought to you by Monster Ultra. Zero Sugar, Flavor Unleashed. Visit https://monsterenergy.com to learn more. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Bret Weinstein, PhD, is an evolutionary biologist, author, and co-host of “The DarkHorse Podcast” with his wife, biologist Heather Heying. They are the co-authors of “A Hunter-Gatherer's Guide to the 21st Century: Evolution and the Challenges of Modern Life.”www.bretweinstein.netwww.youtube.com/@DarkHorsePodwww.penguinrandomhouse.com/books/618153/a-hunter-gatherers-guide-to-the-21st-century-by-heather-heying-and-bret-weinstein/ Download the app or ask Perplexity anything at https://pplx.ai/rogan Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan Try ZipRecruiter FOR FREE at https://ziprecruiter.com/rogan Learn more about your ad choices. Visit podcastchoices.com/adchoices
Cameron Hanes is a master bowhunter, outdoorsman, elite athlete, author, and a host of the podcasts “Keep Hammering Collective," "Sh*t Talkers Weekly," and "Lift. Run. Shoot." His most recent book is "Undeniable: How to Reach the Top and Stay There." www.cameronhanes.com www.youtube.com/@cameronhaneshttps://us.macmillan.com/books/9781250365941/undeniable/ Adam Greentree is an Australian bowhunter, photographer, outdoorsman, and entrepreneur.www.youtube.com/@adamgreentree9135www.atlaswild.com.au Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Go to https://ExpressVPN.com/ROGAN to get 4 months free! Don't miss out on all the action - Download the DraftKings app today! Sign-up at https://dkng.co/rogan or with my promo code ROGAN GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $200 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 1/11/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/4/26 at 11:59 PM ET. Sponsored by DK. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Ethan Hawke is an actor, filmmaker, and author. He recently starred in the film “Blue Moon,” available on major streaming platforms and in select theaters, and the FX series “The Lowdown,” available for streaming on HULU.https://bluemoonfilm.com/home/www.fxnetworks.com/shows/the-lowdownhttps://linktr.ee/ethanhawke Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan Get Gameday Deals all season long only on Uber Eats. Order Now. Learn more about your ad choices. Visit podcastchoices.com/adchoices
© 2020-2026 Ivy Podcast Discovery LLC
