Podcasts about Perplexity

Joe Eszterhas is an author, former journalist for “Rolling Stone,” and screenwriter known for films such as “Basic Instinct,” “Sliver,” “Showgirls,” and “Flashdance.”www.imdb.com/name/nm0000390/ Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Use code ROGAN at https://BlueChew.com to get 10% OFF + Free Overnight Shipping on your first order. Open an account in minutes at https://Chime.com/Rogan Learn more about your ad choices. Visit podcastchoices.com/adchoices

What if the fastest path to superintelligence is AI that builds itself? That's the bet Richard Socher is making — and he has the track record to back it up. A double unicorn founder and early investor in eight unicorn companies (including Perplexity and Hugging Face), Richard has spent 15 years building the foundational research that powers modern AI. Now he’s co-founded Recursive with an elite team from Google DeepMind, OpenAI, and Meta to pursue something more ambitious: a self-improving AI that generates its own scientific breakthroughs — what he calls a "eureka machine."Richard joins Oz to unpack how recursive superintelligence actually works and why open-ended AI systems could outpace today's giants. EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/techstuff Try it risk-free now with a 30-day money-back guarantee See omnystudio.com/listener for privacy information.

This episode is a rebroadcast of Auren's appearance on the GTMnow podcast ---------------------------------------------------Auren Hoffman (Flex Capital) joins the GTMnow podcast to share some of the most contrarian takes in tech today, from why AI moats are gone, to why your next VC meeting will be with a bot, to why AI is secretly going to trigger a baby boom.In this episode:Why Auren runs 500+ AI agents to source deals, and what that means for founders raising capitalThe "agent-to-agent" meeting prediction: by end of 2026, first VC conversations will be fully automatedWhy every software moat has been "blown up" and what Salesforce, LinkedIn & DocuSign need to do to surviveThe OpenAI x The Hustle acquisition breakdown: why it's the smartest (and cheapest) distribution play in AIWhy missing a great deal is 10x more painful than making a bad one, Auren's honest VC mistake frameworkThe baby boom thesis: why AI, IVF, self-driving cars & cheaper energy could reverse the fertility declineWhy companies won't sign yearly SaaS contracts anymore, and what that means for every B2B founderAuren Hoffman is the founder of NQB8, Flex Capital, SafeGraph, and LiveRamp. He's an early backer of Replit, Perplexity, Rippling, Vercel, Coinbase, Chime, and AppLovin.Max's socials: https://x.com/hackitmaxhttps://www.linkedin.com/in/maxaltschuler/Auren's socials:https://x.com/aurenhttps://www.linkedin.com/in/auren/https://auren.substack.com/GTMnow: https://gtmnow.com

Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, and what clinics should focus on right now to improve rankings in Google Search, Google Maps, ChatGPT, Perplexity, and other AI-powered platforms.If you're wondering how AI is changing SEO for chiropractors, physical therapists, acupuncturists, med spas, and other healthcare businesses, this episode will help you separate fact from fiction and focus on the strategies that are actually moving the needle.Episode webpage: https://propelyourcompany.com/how-ai-search-works-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

June is here so guess what? It's officially Hot AI Summer.

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Alain Goudey est directeur de l’innovation numérique à Neoma Business School et co-auteur d’une étude académique à comité de lecture sur l’IA générative dans l’enseignement supérieur. Cette enquête porte sur la façon dont les étudiants, les enseignants et les doyens perçoivent la légitimité de l’IA générative dans les établissements français de formation au management. Ses conclusions sont à la fois rassurantes et dérangeantes. Enseignement supérieur et IA générative : légitimité, paresse intellectuelle et la fin de l’examen traditionnel Le portrait qui se dégage d’une étude sur l’IA générative dans l’enseignement supérieur évoque ces attractions foraines qu’on appelle palais des glaces, où chaque partie prenante voit un problème différent et cherche une solution qui lui est propre. Toutes les illustrations de cet article ont été réalisées avec Midjourney. Lorsqu’Alain Goudey et ses collègues ont commencé à enquêter sur l’enseignement supérieur français début 2024, ils ne cherchaient pas à trancher le débat sur l’IA générative bonne ou mauvaise. Ils voulaient comprendre quelque chose de plus précis : comment le même outil pouvait être simultanément valorisé, redouté, accepté et dénoncé, parfois par la même personne. Leur étude, publiée dans Communications of the Association for Information Systems (CAIS), s’appuie sur des enquêtes menées auprès de 668 étudiants, 204 enseignants et 29 directeurs d’établissement (les « deans » du système anglo-saxon), complétées par 22 entretiens approfondis avec des enseignants ayant adopté l’IA en avance de phase. Ce qui en ressort évoque ces attractions foraines qu’on appelle palais des glaces : chaque partie prenante voit un problème différent et cherche une solution qui lui est propre. Le point de départ est un chiffre qui aurait dû clore le débat. Entre 80 et 92 % des étudiants, selon l’établissement, utilisent déjà des outils d’IA générative dans leur travail universitaire. Ce chiffre a été atteint en à peine dix-huit mois après le lancement public de ChatGPT. L’outil n’a pas attendu l’autorisation des institutions. Il s’est déployé de lui-même. Et dans bien des cas, l’enseignement supérieur est encore en train de rédiger sa note de cadrage. Le piège de la productivité Alain met le doigt sur le fond du sujet d’emblée. Les étudiants apprécient l’IA générative pour sa rapidité, sa capacité à générer des idées et son rôle d’appui à l’apprentissage. Mais ils craignent aussi, et leurs établissements avec eux, ce que les chercheurs appellent la « paresse métacognitive » : l’érosion progressive de l’effort cognitif qui produit un apprentissage réel. Pour lui, ce n’est pas une contradiction à résoudre, c’est un défi de conception pédagogique. « La résolution de ce problème passe par la conception des cours, où il faut réintroduire délibérément l’effort cognitif et la réflexion dans l’usage de l’IA générative en tant qu’outil, et non en tant que substitut à la cognition humaine ». Un problème de posture Le problème n’est pas la technologie, mais la posture que l’utilisateur adopte face à elle. Celui qui formule ce qu’Alain appelle une « requête naïve » obtient une réponse naïve : bien mise en forme, parfaitement médiocre. L’outil est capable de bien davantage, à condition que l’utilisateur apporte suffisamment de connaissances métier et d’esprit critique à l’échange. « Il faut cultiver sa propre réflexion plutôt que de déléguer l’ensemble du processus à la machine ». C’est, je l’ai souligné durant notre entretien, moins une question de prompt engineering que de discipline intellectuelle de base : savoir interroger la question avant de la poser. Les départements de philosophie enseignent cela depuis des siècles, sans se soucier de la mode. IA générative dans l’enseignement supérieur : les enseignants doivent former les étudiants aux outils d’IA générative et à leurs limites. Ils enseignent aussi l’Odyssée d’Homère et Frankenstein de Shelley dans le cadre du cursus de management. Image réalisée avec Midjourney. Une autre vision de la culture numérique Cette observation a conduit Alain à formuler une vision de la culture numérique qui tranche avec ce qu’on entend généralement. Le débat ne porte pas seulement sur la maîtrise technique des outils, il porte autant sur la connaissance suffisante du sujet pour juger si le résultat produit a une quelconque valeur. L’IA générative ne remplace pas l’expertise : elle amplifie celle que l’utilisateur porte déjà en lui. Ce qui soulève une question dérangeante pour les établissements qui forment des diplômés sans leur donner l’occasion de développer cette expertise. À Neoma, la réponse est délibérément double. Les enseignants forment les étudiants aux outils d’IA générative et à leurs limites. Ils enseignent aussi l’Odyssée d’Homère et Frankenstein de Shelley dans le cadre du cursus de management. L’objectif n’est pas l’enrichissement culturel pour lui-même : il s’agit de donner aux étudiants des modèles mentaux pour se représenter ce que peut être le leadership, ou ce qui arrive quand une création échappe aux intentions de son créateur. Alain appelle cela « construire une infrastructure cognitive » : « Nous devons permettre aux étudiants d’appréhender le monde à travers différents modèles, différents types de processus et cadres théoriques, afin de développer une véritable pensée critique sur ce que produit l’IA ». Une école de management qui fait l’impasse sur ces fondements produit des diplômés capables de manier l’outil, mais incapables d’en évaluer les résultats. Des examens qui mesuraient la mauvaise chose C’est dans le domaine de l’évaluation que le problème apparaît le plus clairement. Un enseignant capable de produire un examen de deux heures en trois minutes fait face à des étudiants qui peuvent y répondre en un temps tout aussi court. La valeur de diagnostic de l’exercice s’est ainsi évaporée. « Si ChatGPT ou n’importe quel outil d’IA générative peut réussir un examen, il faut repenser cet examen ». La réponse d’Alain n’est pas un retour au papier-crayon, même s’il reconnaît que l’évaluation écrite en présentiel reste la solution la plus simple à portée de main. Si un outil d’IA générative peut réussir un examen, il faut repenser cet examen. La valeur diagnostique de l’exercice traditionnel a disparu. Image réalisée avec Midjourney. Sa réponse est structurelle : évaluer les compétences tout au long du cours plutôt que de mesurer l’acquisition de contenus en fin de parcours, via des évaluations plus fréquentes et à moindres enjeux. Une solution ? La résolution de problèmes en situation réelle, l’évaluation par le processus et les examens oraux en présentiel préservent une partie de ce que l’examen traditionnel était censé mesurer. Mais Alain est honnête sur les limites : aucun format n’est totalement à l’abri. Les modèles d’IA évoluent trop vite pour qu’une solution unique reste valable durablement. La bonne réponse n’est pas de trouver une formule définitive, mais de considérer la refonte des évaluations comme un travail permanent. La conclusion de l’article va plus loin : ce que l’enseignement supérieur vend réellement devra peut-être changer. Si des contenus peuvent être récupérés, synthétisés et restitués à coût quasi nul par un outil accessible à quiconque dispose d’un navigateur, un diplôme qui certifie la maîtrise de ces contenus certifie quelque chose dont la valeur s’érode. Ce qui résiste à cette érosion, ce sont les compétences que l’IA ne peut pas encore reproduire de façon crédible : le jugement contextuel, le raisonnement éthique, la capacité à construire des cadres d’analyse et à les confronter à la réalité. C’est aussi, en substance, la manière dont j’aborde l’enseignement de l’IA, que ce soit avec des étudiants d’écoles d’ingénieurs ou de commerce, notamment dans le cadre de mon cours à Omnes Education (qui en est désormais à sa quatrième année consécutive). IA générative dans l’enseignement supérieur : une institution fragmentée La réponse institutionnelle de l’enseignement supérieur à l’IA générative a été, pour le dire avec ménagement, inégale. Sciences Po a interdit ChatGPT en janvier 2023, avant de changer d’avis. Trente-cinq universités publiques françaises se sont associées à Mistral AI. Les établissements élaborent une charte nationale. Neoma, où Alain est directeur de l’innovation numérique, a été l’une des premières écoles de commerce françaises à formaliser son approche, en lançant un programme de formation des enseignants, du personnel et des étudiants autour d’un socle commun initial, avant de passer à des ateliers spécialisés sur la conception des cursus, l’évaluation et la refonte des expériences d’apprentissage. Ce que la recherche révèle, c’est que cette activité institutionnelle ne résout pas un problème unique. Trois groupes de parties prenantes tentent chacun de résoudre leur propre version du problème sous le même intitulé. Les étudiants veulent des règles et une formation à la culture de l’IA. De leur côté, les enseignants développent leurs propres approches pédagogiques via des ateliers entre pairs. Les doyens définissent les politiques et négocient les infrastructures souveraines. Les préoccupations s’échelonnent dans une direction prévisible : la performance académique individuelle pour les étudiants, l’intégrité des évaluations pour les enseignants, la réputation institutionnelle pour les doyens. Ces trois groupes ne sont pas toujours en dialogue. L’objectif, tel que Neoma l’a mis en pratique, est de réunir les trois publics autour de la technologie sous un cadrage partagé, suffisamment tôt pour qu’aucun groupe ne puisse s’enfermer dans une position rendant toute coordination ultérieure impossible. La question de l’équité La question de l’équité traverse ces trois niveaux. L’accès aux modèles d’IA haut de gamme n’est pas gratuit. Lorsque j’ai soulevé la question de l’écart entre les abonnements de base et les offres professionnelles, la réponse d’Alain est révélatrice : le problème d’infrastructure est réel, mais secondaire. « La plus grande inégalité ne porte pas sur l’accès à l’outil, mais sur la capacité à l’utiliser correctement ». À Neoma, le partenariat institutionnel avec Mistral donne à tous les étudiants accès à un outil de niveau professionnel. Ce que montrent les données, même à accès égal, c’est un fossé important entre les étudiants qui utilisent l’IA générative pour obtenir la réponse la plus rapide possible et ceux qui s’en servent pour approfondir leur réflexion. Ce fossé ne se comble pas par l’égalisation des abonnements. Même si je partage l’essentiel de ce qu’Alain avance, je pense que la hausse des prix des modèles haut de gamme est prévisible. Elle tient à l’écart entre les investissements consentis et les retours commerciaux obtenus. Cela conduira quasi inévitablement à une fracture économique entre ceux qui ont les moyens et ceux qui ne les ont pas. Il suffit de regarder la grille tarifaire de Claude d’Anthropic pour s’en convaincre. Au-delà du modèle Pro, très limité en termes d’usage de tokens, notamment si l’on utilise le modèle Opus 4.6 plus sophistiqué, les tarifs atteignent déjà 1 200 € par an. Ce n’est pas une somme négligeable, d’autant plus préoccupante à l’heure où Claude s’impose rapidement comme la référence pour les utilisateurs soucieux de qualité. Quel sera l’impact des prix vertigineux de l’IA générative sur l’enseignement supérieur ? Le problème des « héros de l’IA » L’une des formulations les plus frappantes qui ressort des travaux d’Alain est ce qu’il appelle le phénomène des « héros de l’IA ». Dans les établissements d’enseignement supérieur français, certains enseignants font un travail pédagogique excellent et innovant avec l’IA générative : ils conçoivent de nouveaux formats d’évaluation, animent des ateliers, repensent des modules entiers autour de l’apprentissage augmenté par l’IA. Ils produisent des résultats. Et ils le font en grande partie seuls, sans reconnaissance institutionnelle, sans incitations de carrière, sans aucun mécanisme pour partager ce qu’ils ont appris. Les incitations sont mal calibrées. Dans l’enseignement supérieur, c’est la production de recherche qui est récompensée, pas la conception pédagogique, du moins pas de la même façon. Un enseignant pionnier qui repense entièrement un programme autour des compétences liées à l’IA générative recevra peut-être moins de reconnaissance professionnelle qu’un collègue qui publie un seul article dans une revue. « Nous devons aider tous ces héros de l’IA à obtenir davantage de considération pour l’innovation pédagogique, ce qui n’est pas nécessairement le cas par défaut dans l’enseignement supérieur ». Le risque, si rien n’est fait, est l’émergence d’un système à deux vitesses : une minorité d’enseignants à l’aise avec le numérique qui tirent leurs étudiants vers l’avant, tandis que la majorité reste à la traîne, ni formée ni encouragée à s’engager. L’innovation de terrain est réelle et précieuse. Sans structures institutionnelles pour la reconnaître, la valoriser et la reproduire, elle reste une exception plutôt qu’un modèle. IA générative dans l’enseignement supérieur : quand la légitimité s’effrite L’armature théorique de l’étude repose sur le modèle triadique de légitimité de Suchman, qui distingue la légitimité pragmatique (l’outil sert-il mes intérêts ?), la légitimité morale (est-il conforme à mes valeurs ?) et la légitimité cognitive (est-il tenu pour acquis dans la façon dont les choses fonctionnent ?). Ce modèle a été conçu pour des technologies adoptées progressivement. L’IA générative l’a mis à l’épreuve dans des conditions d’adoption massive quasi instantanée. Alain et ses co-auteurs n’y voient pas une raison de rejeter le cadre, mais une occasion de l’enrichir : ils introduisent un continuum légitimité-illégitimité plutôt qu’une simple alternative binaire. Ce que révèlent les étudiants Le résultat qu’Alain décrit comme l’asymétrie la plus notable dans les données concerne la dimension morale chez les étudiants. Les plus grands utilisateurs d’IA générative n’accordent aucune légitimité morale à ces outils dans un contexte académique. Ils les associent, avec une forte fréquence, à la triche, au plagiat, à la dévaluation des diplômes et à l’injustice. Ils utilisent un outil qu’ils considèrent comme éthiquement compromis. Ce n’est manifestement pas tenable. Sur ce point, Alain a une opinion très différente. « Utiliser l’IA générative ne constitue pas nécessairement de la triche. Cela dépend entièrement de la façon dont on l’utilise et à quelle fin ». L’échec institutionnel, selon lui, tient au fait que les établissements n’ont pas fait suffisamment pour modifier la perception que les étudiants ont de la technologie. Ce que révèlent les enseignants Les enseignants offrent un tableau plus complet. Les six dimensions de légitimité et d’illégitimité sont présentes dans leurs réponses. Ils reconnaissent l’utilité de ces outils tout en mettant en doute leur fiabilité, les jugent professionnellement nécessaires tout en trouvant leur architecture opaque, et invoquent leur potentiel inclusif tout en signalant la paresse intellectuelle et l’érosion de la pensée critique comme leur préoccupation la plus fréquemment citée : 58 occurrences dans le corpus qualitatif. Ce que révèlent les directions pédagogiques Pour les directions de ces institutions, le thème dominant est stratégique. La pression concurrentielle, la crainte de se laisser distancer et les gains d’efficacité dans les flux administratifs génèrent une légitimité pragmatique et cognitive. Ce qui introduit de l’illégitimité, ce sont les risques liés à la gouvernance : protection des données, surconfiance dans les résultats produits par l’IA, menace pour l’intégrité des évaluations à l’échelle institutionnelle. Le mouvement théorique le plus significatif de l’article consiste à traiter l’illégitimité comme une catégorie analytique à part entière, et non comme la simple absence de légitimité. L’argument, emprunté à la théorie du changement, est que les signaux d’illégitimité doivent être lus comme des signaux d’alerte qui appellent une réaction rapide. Un établissement qui interprète le malaise moral des étudiants vis-à-vis de l’IA générative comme un simple problème de communication passe à côté du signal. Ce malaise dit quelque chose sur ce que le cursus enseigne réellement, et sur ce que l’évaluation mesure effectivement. Lorsque les étudiants associent l’IA générative à la triche, à l’injustice et à la dévaluation des diplômes, ils ne sont pas irrationnels. Ils se trouvent dans les phases de déni et de résistance du modèle de changement de Scott et Jaffe. Les établissements ne peuvent pas se contenter d’étouffer ce signal : ils doivent traiter ce qu’il révèle. Source : adapté de Scott & Jaffe, « Survive and Thrive in Times of Change », tracé avec Claude. Voir : expertprogrammanagement.com/2018/05/scott-and-jaffe-change-model/ France, souveraineté et course mondiale Le contexte français ajoute une couche de complexité que la recherche saisit avec précision statistique et nuance qualitative. Sur le plan quantitatif, l’analyse n’a révélé aucune différence statistiquement significative dans la dynamique d’adoption de l’IA générative entre les universités publiques et les écoles de commerce. Sur le plan qualitatif, les choses diffèrent. Les écoles de commerce évoluant dans un marché très concurrentiel, ont avancé plus vite. Les universités publiques se sont mobilisées de façon plus systématique autour de la gouvernance, de la souveraineté et des infrastructures collectives, comme en témoigne l’alliance de 35 établissements avec Mistral AI et EdTech France. Alain n’y voit pas une contradiction, mais une division du travail qui, bien gérée, pourrait constituer un véritable atout. « Nous devons jouer collectif, parce que la compétition est mondiale ». La question de l’infrastructure d’IA souveraine, notamment la fédération ILaaS et le partenariat du ministère de l’Enseignement supérieur avec Mistral, déployé dans 26 universités pilotes depuis septembre 2025, n’est pas simplement symbolique. Il s’agit de permettre aux établissements français d’exploiter, de gouverner et d’adapter leurs outils d’IA sans dépendance envers des fournisseurs dont la tarification, les conditions et les capacités peuvent évoluer à tout moment. Encore faut-il que l’effet d’entraînement vers tel ou tel outil ne devienne pas trop fort. En ce moment, il est difficile de résister à l’envie d’utiliser Claude d’Anthropic quand tout le monde loue la qualité de son code et de ses résultats. Et le reste du monde ? La comparaison internationale est difficile à ignorer. Singapour, la Corée du Sud et les Émirats arabes unis intègrent la maîtrise de l’IA comme compétence nationale fondamentale dès le secondaire. Le regard d’Alain est direct : les décideurs publics français ne sont pas encore suffisamment préparés à l’ampleur de ce qui vient. « Avoir moins de personnes compétentes en IA que dans d’autres parties du monde est très dangereux pour notre économie et pour l’ensemble de nos organisations ». Le réflexe réglementaire, profondément ancré dans la culture politique européenne, n’est pas sans fondement. Prendre le temps de réguler de façon responsable a de la valeur. Mais cela ne peut pas se substituer à la rapidité d’adoption au niveau des compétences et des cursus. La question qui encadre la recherche L’entretien se termine, comme il se doit, par la méta-question : qu’est-ce que cela signifie d’étudier la légitimité de l’IA générative en utilisant l’IA générative ? L’équipe d’Alain a utilisé ChatGPT, Perplexity, NotebookLM et OpenAI O3 dans le processus de recherche, et l’a indiqué explicitement dans la déclaration d’utilisation de l’article. Sa réponse à la question des biais est prudente. Chaque étape de l’analyse a impliqué un codeur humain. L’équipe a confronté le codage assisté par IA à une analyse indépendante préalable des mêmes données, réalisée pour un rapport institutionnel français, puis comparé les deux séries. « Il faut être transparent sur l’usage que l’on fait de ces outils, pour quel objectif, à chaque étape ». Cette déclaration était un choix délibéré, précisément parce que le sujet de l’article rendait toute autre approche intenable. Utiliser l’IA pour améliorer la qualité d’un texte et l’utiliser pour en générer un que l’on présente ensuite comme le sien sont deux choses différentes. Techniquement, c’est une question de degré. Dans les faits, c’est la différence entre un travail assumé et une abdication. L’équipe d’Alain a su naviguer entre les deux pour publier. La plupart des étudiants de son corpus cherchent encore à tracer cette ligne, dans un environnement où personne ne l’a clairement expliquée et où les outils d’évaluation n’ont pas encore été reconstruits pour lui donner du sens. Trois recommandations, une par partie prenante Lorsqu’on lui a demandé une recommandation concrète par groupe de parties prenantes, les réponses d’Alain ont été sans ambiguïté. Pour les étudiants : associer la culture technique de l’IA, comprendre le fonctionnement des outils et connaître leurs modes de défaillance, à une réflexion critique et éthique authentique sur les résultats produits. Ni l’une ni l’autre de ces dimensions ne suffit seule. Un étudiant capable de formuler des requêtes avec fluidité mais incapable d’évaluer le résultat n’a rien appris d’utile. Pour les enseignants : ces enseignants pionniers, que lui-même appelle les « héros de l’IA », ne peuvent pas être laissés à opérer seuls. Les établissements doivent créer les conditions du partage des bonnes pratiques au sein de la communauté enseignante, et accorder à l’innovation pédagogique la reconnaissance professionnelle qui lui fait actuellement défaut. Un enseignant qui repense de fond en comble son dispositif d’évaluation mérite au moins autant de crédit institutionnel qu’un collègue qui soumet une communication à un colloque. Pour les dirigeants institutionnels : un cadre politique à plusieurs niveaux n’est pas une option. Les étudiants, les enseignants et le personnel administratif n’abordent pas l’IA générative depuis le même angle, et une politique unique imposée de haut en bas ne satisfera aucun d’eux. La direction doit gérer ces trois dimensions en même temps, et ouvrir un dialogue véritable entre les groupes avant qu’une crise ne force la main. « Les doyens doivent penser à toutes ces dimensions en même temps, et c’est là la partie difficile de l’histoire autour de l’intelligence artificielle ». Des trois niveaux, Alain identifie le niveau institutionnel comme le plus urgent. Les étudiants et les enseignants s’adaptent déjà, imparfaitement, en temps réel. Les cadres institutionnels qui permettraient de donner un sens et une direction à ces adaptations restent, dans la plupart des cas, à construire. L’urgence n’est pas exagérée. La complexité non plus. Le défi d’intégrer l’IA générative de façon responsable dans l’enseignement supérieur est un défi qu’aucun établissement ne peut se permettre d’ignorer, ni de relever seul. LIRE LE DOCUMENT DE RECHERCHE SUR LE SITE CAIS Alain Goudey est professeur et directeur de l’innovation numérique à Neoma Business School. Il est co-auteur de « Legitimacy and Illegitimacy of Generative Artificial Intelligence in Higher Education: Perceptions from the French Management Context », publié dans les Communications of the Association for Information Systems. The post IA générative dans l’enseignement supérieur, état des lieux appeared first on Marketing and Innovation.

Can AI help you understand your PSA, improve prostate cancer detection, and help doctors make better decisions?In this episode, Dr. Geo sits down with Dr. Jennifer Miles-Thomas, urologist, healthcare executive, Treasurer of the American Urological Association, and Vice Chair of Integration and Innovation at Northwestern Medicine to break down how AI is changing prostate care.We cover ChatGPT, PSA interpretation, privacy concerns, prostate MRI, digital pathology, ambient AI, and the future of prostate cancer diagnosis.Can AI explain an elevated PSA? Which tools are best? Is your medical data private? And how are physicians using AI to improve care while keeping human judgment at the center?Dr. Miles-Thomas explains how tools like ChatGPT, Perplexity, Claude, Gemini, and Grok can help men ask smarter questions, better understand risk, and prepare for doctor visits—but why AI should never replace medical expertise.TIMESTAMPS06:00 — Can AI Help You Understand Your PSA?08:00 — Privacy & AI Health Searches10:00 — Best AI Tools for Medical Questions13:00 — AI for Doctors & Smarter Decisions14:00 — Ambient AI & The Future of Doctor Visits21:00 — AI, MRI & Prostate Cancer Detection26:00 — The Biggest Risks of AI in MedicineKEY TAKEAWAYS• AI can help explain an elevated PSA—but context matters• Better prompts lead to better answers• Use AI to ask smarter questions, not self-diagnose• AI may improve MRI, pathology, and cancer detection• Human oversight still mattersAI is changing prostate care fast but what does it actually mean for you? Dr. Jennifer Miles-Thomas breaks it all down. Let's get into it.___________________________________

Harland Williams is a comedian, author, actor, musician, filmmaker, and host of “The Harland Highway” podcast. His new movie, “Wingman,” is available now on all streaming services.www.youtube.com/@HarlandHighwayPodcastwww.harlandwilliams.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get tickets now at https://MastersoftheUniverse.movie Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this week's episode, I have SEO and AI search strategist Julia back on the podcast to talk about how designers can show up in AI search results like ChatGPT, Gemini, Perplexity, Claude, and more. We also discuss how AI search overlaps with traditional SEO, and some practical tips and actionable steps you can take to improve your visibility and increase your chances of showing up in AI-generated search results.Guest Name: Julia BoccheseGuest Website: juliareneeconsulting.comGuest Social: @juliareneeconsultingEpisodes Mentioned:S12E9: Demystifying SEO for Web Designers—SEO Q&A with Julia BoccheseLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

The Road to Macstock takes us to Dave Hamilton, who previews his Macstock session, “From Curiosity to Capability,” which will focus on practical AI workflows anyone can use. Dave discusses how generative AI has changed coding, project management, proposals, productivity, and procrastination for him. The session will encourage experimentation as a way to get involved as AI tools rapidly evolve.  Show Notes: Chapters: [0:00] Introduction to Dave Hamilton and the Road to Macstock[2:17] Dave previews “From Curiosity to Capability”[4:12] AI, neuroplasticity, productivity, and learning by doing[6:28] Coding changes, agentic tools, and the Mac Geek Gab app update[11:30] Agentic AI as project management beyond coding[13:01] Starting small, using the right mindset, and avoiding blind trust[15:04] AI as a procrastination eliminator[16:30] Real-world business proposal example using Claude Cowork[20:16] Goals for the MacStock session and audience participation[23:33] Moving between ChatGPT, Claude, Perplexity, and Gemini[26:17] How AI memory, context, and front-end tools affect answers[28:53] Encouraging practical AI use through examples[31:16] Macstock discount codes and why attendees should come[31:53] Macstock camaraderie, hallway conversations, and community[34:06] Where to find Dave Hamilton's podcasts and social links[35:15] Closing invitation to Macstock and Ecamm Creator Camp Guests: Dave Hamilton, a seasoned tech enthusiast, podcaster, and publisher, has dedicated the past three decades to aiding computer users globally. Known for his insightful advice and valuable product recommendations on the Mac Geek Gab podcast, Dave also enjoys an esteemed reputation as the founder of BackBeat Media, a network of fiercely independent publishers. His online publishing journey took off with The Mac Observer, an acclaimed Apple news site he co-founded in 1998 and led to its successful acquisition in 2021.Beyond his tech-savvy persona, Dave embraces a vibrant life filled with music and family in the New Hampshire seacoast. He passionately performs with bands Bitter Pill and Fling, among other musical projects, creating a harmonic balance between his love for technology and music. Alongside his wife, Lisa, he raised their two children amidst this symphony of innovation, passion, and independent spirit, showcasing the power of embracing one's interests and using them to make a meaningful impact in the world. Connect with him on his three podcasts, Mac Geek Gab, Business Brain, and Gig Gab. Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

The Road to Macstock takes us to Dave Hamilton, who previews his Macstock session, "From Curiosity to Capability," which will focus on practical AI workflows anyone can use. Dave discusses how generative AI has changed coding, project management, proposals, productivity, and procrastination for him. The session will encourage experimentation as a way to get involved as AI tools rapidly evolve.  Show Notes: Chapters: [0:00] Introduction to Dave Hamilton and the Road to Macstock [2:17] Dave previews "From Curiosity to Capability" [4:12] AI, neuroplasticity, productivity, and learning by doing [6:28] Coding changes, agentic tools, and the Mac Geek Gab app update [11:30] Agentic AI as project management beyond coding [13:01] Starting small, using the right mindset, and avoiding blind trust [15:04] AI as a procrastination eliminator [16:30] Real-world business proposal example using Claude Cowork [20:16] Goals for the MacStock session and audience participation [23:33] Moving between ChatGPT, Claude, Perplexity, and Gemini [26:17] How AI memory, context, and front-end tools affect answers [28:53] Encouraging practical AI use through examples [31:16] Macstock discount codes and why attendees should come [31:53] Macstock camaraderie, hallway conversations, and community [34:06] Where to find Dave Hamilton's podcasts and social links [35:15] Closing invitation to Macstock and Ecamm Creator Camp Guests: Dave Hamilton, a seasoned tech enthusiast, podcaster, and publisher, has dedicated the past three decades to aiding computer users globally. Known for his insightful advice and valuable product recommendations on the Mac Geek Gab podcast, Dave also enjoys an esteemed reputation as the founder of BackBeat Media, a network of fiercely independent publishers. His online publishing journey took off with The Mac Observer, an acclaimed Apple news site he co-founded in 1998 and led to its successful acquisition in 2021. Beyond his tech-savvy persona, Dave embraces a vibrant life filled with music and family in the New Hampshire seacoast. He passionately performs with bands Bitter Pill and Fling, among other musical projects, creating a harmonic balance between his love for technology and music. Alongside his wife, Lisa, he raised their two children amidst this symphony of innovation, passion, and independent spirit, showcasing the power of embracing one's interests and using them to make a meaningful impact in the world. Connect with him on his three podcasts, Mac Geek Gab, Business Brain, and Gig Gab. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

This is the Everyday AI episode we probably shoulda done a while ago....

Joe sits down with Josh Thompson, a retired champion mixed martial artist and fight analyst, and Big John McCarthy, a veteran mixed martial arts referee, Professional Fighters League commentator, and founder of Big John McCarthy's C.O.M.M.A.N.D., an internationally recognized training school for referees and judges in mixed martial arts. Josh and John host the “Weighing In” podcast.www.youtube.com/@WeighingInhttps://linktr.ee/weighinginpodcastwww.mmareferee.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. 50% off your first box at https://thefarmersdog.com/rogan! Use code ROGAN at https://BlueChew.com to get 10% OFF + Free Overnight Shipping on your first order. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Retail War Games, I am joined by Jim Umlauf, the founder of 4Knines. Jim is a fascinating operator who spent 20 years at the pharmaceutical giant Merck before pulling the ripcord to turn a weekend-warrior side hustle into a highly efficient, multi-million-dollar pet brand. We explore how Jim completely re-engineered traditional direct-to-consumer operations by shrinking his internal team down to just three full-time people and leveraging heavy intellectual property, including well over 20 patents. But the most mind-blowing part of this episode is how Jim is completely ahead of the curve on AI-driven shopping. He reveals how 4Knines is already generating nearly 10% of its entire revenue directly through large language models like ChatGPT and Perplexity as consumers shift from search engines to AI purchase agents. We also talk about his high-profile contract deals with auto giants like Ford and Mopar, and how to protect profit margins against volatile tariffs.  

Google just stood on stage at I/O 2026 and named pet care by name. Starting this summer, Google's AI agent will call your business on a client's behalf to check availability and pricing — and the businesses it can't read won't make the list. This episode breaks down what changed, the 7.22-word stat that just broke traditional SEO, the six-rule blog structure AI actually cites, the four places your reviews need to live, and the four things every pet business owner needs to do this week before the rollout hits. Timestamps [0:00] — Welcome + the CC story from February (the strainer in action) [3:00] — Why AI literacy is the new business literacy [4:30] — Google I/O: the biggest change to Search in 25 years [6:00] — The 7.22-word stat that just broke traditional SEO [8:30] — AI Mode hits one billion users — what that means for your visibility [10:30] — The new game: ranking vs. being citable [13:30] — The first 100 words rule + the brochure problem [16:00] — The 6-rule blog structure AI will actually cite [20:00] — Why Google Analytics is lying to you (and where to look instead) [22:30] — The Google quote: pet care named by name [25:30] — What it looks like when Google's AI agent calls your business [27:30] — Daily Brief + Gemini Spark for pet business owners [30:30] — Four things you can do this week (with the 4-place reviews framework) [33:30] — Close + Keep jumping In This Episode You'll Discover Why Google named pet care — by name, on stage — at I/O 2026, and what's actually rolling out this summer The 7.22-word AI search stat (and what your clients are actually typing into Google now) The 6-rule blog structure that gets your pet business cited by ChatGPT, Perplexity, and Google AI Mode The 4 places your reviews need to live — and why having them only on Google looks suspicious to AI Why Google Analytics is hiding your AI traffic — and where the real fingerprints live Four things every pet business owner needs to do this week before the summer rollout About This Episode Bella Vasta — founder of Jump Consulting and host of Bella in Your Business — sits down to break down everything Google announced at I/O 2026, the biggest developer event of the year. Bella translates the keynote into pet-business plain English: what changed in Search, why the average AI Mode query is now 7.22 words instead of 4, the six-rule blog structure that AI engines actually cite, the four places your reviews need to live for AI to trust you, what it means that Google named pet care by name as one of the first categories its AI agent will call on behalf of clients, and exactly what business owners need to do this summer to stay in the conversation. She also closes the loop on a Google Labs experiment she flagged for The Jumpers community back in February — and now lives on the keynote stage. Resources Mentioned in This Episode Ep 428: ChatGPT Is Not Google Ep 433: 13 AI Pet Sitting Business Mindset Shifts Ep 421: Why AI Will Save Your Pet Business The AI Brain: The One File That Makes Every AI Sound Like You Google I/O 2026 keynote recap (Google blog) Book a website + AI visibility session with Bella Connect with Bella Website Sessions with Bella The Jumpers Mastermind Subscribe to Bella in Your Business Bella's Website Find Bella on Instagram + Facebook ? search Bella Vasta Frequently Asked Questions Q1: Is Google's AI really going to call my pet business? Yes. At Google I/O on May 19, 2026, Google announced that AI Mode will start performing tasks on behalf of users — including making reservations, booking appointments, and getting quotes. They named three industries to start: home services, beauty, and pet care. The agent will call businesses, check availability and pricing, and bring the results back to the searcher. Rollout begins in the United States this summer. Q2: What is the difference between SEO and AIO (AI Optimization)? SEO is about ranking — getting your page to the top of the blue-link results so a human clicks. AIO is about being citable — making sure an AI engine like ChatGPT, Perplexity, or Google AI Mode can read your website, understand what you do, and confidently recommend you when someone asks. Old SEO chased the click. AIO is about being in the answer itself. Both still matter, but AIO is now the gate. Q3: Why is my pet care business invisible on Google AI Mode? Most pet care websites read like a brochure — vague phrases like 'passionate care for your beloved pets' or 'tailored services for your pet's unique needs.' AI engines cannot cite that language because it does not answer a specific question. To show up in AI Mode, your pages need specific facts in the first 100 words: city, zip codes, services, prices, availability, and what kind of pets you specialize in. Specific. Real. Answerable. Q4: Why doesn't my Google Analytics show AI traffic? Google Analytics runs on JavaScript. The crawlers from ChatGPT, Perplexity, and Google AI Mode do not execute JavaScript, so they never trigger your Analytics tracking. That means even when AI bots visit your site every single day, your Analytics dashboard shows nothing. The only place AI bot visits show up is in your server logs. Ask your web host or developer for access to your raw server logs — that is where the AI fingerprints live. Q5: How long is the average AI Mode search now? According to Google's own one-year AI Mode data published in May 2026, the average AI Mode query is 7.22 words — almost double the average traditional Google search at 4 words. The top words used to begin an AI Mode search are What, How, I, Is, and Can. The top action words inside the search are find, information, identify, explain, and summarize. Pet care clients are no longer typing 'pet sitter Phoenix' — they are typing full conversational questions, which is why brochure-style websites built around three-word keywords are losing visibility fast. Q6: How do I structure a pet care blog so AI will cite it? Six rules. One — make your headline a question a real client would type. Two — answer that question in the first 100 words with a specific number, city, or service. Three — make every H2 heading a question too. Four — add an FAQ block with six to ten real Q&As and FAQ schema markup. Five — internally link to one other blog on your site and link back from it. Six — include an author bio with credentials, photo, years in business, and service area. That signals E-E-A-T (experience, expertise, authoritativeness, trust) — what AI engines look for when deciding what to cite. Q7: Where should I put my pet business reviews so AI can find them? Four places. Place one — your Google Business Profile (the floor). Place two — embedded on your website as real text (not screenshots), on a dedicated Reviews page AND on every service page, with schema markup. Place three — woven into your FAQ answers so reviews function as proof inside your actual responses. Place four — cross-platform on Yelp, Nextdoor, Facebook, and Bark, because AI engines look for citation consistency. A pet business with 300 reviews on Google and zero anywhere else looks suspicious to AI. The one with reviews distributed across four platforms looks like a real business. Q8: What are the four things every pet business owner needs to do this week? First, be your own client — open ChatGPT, Perplexity, and Google AI Mode and search 'best pet sitter in [your city].' See whether you appear. Second, read your homepage like an AI would and audit the first 100 words for specifics: city, services, prices, availability. Third, lock down your Google Business Profile — hours, phone number, services, service area, photos. Fourth, distribute your reviews across the four places listed above so AI sees you consistently cited as a real business. Full Episode Transcript You guys, on February 26th, I was inside my mastermind with the jumpers and I was talking about this tiny little what they call Google Labs, right? It's an experiment that they were doing. It's called CC. And CC was this email feature that it was so cool because every morning it would read your Gmail and your calendar and then hand you a prioritized summary of your day. What was urgent, what was next, all in one place with links to go to it. So now you're not having to read through your emails and your ? appointments and requests and things that had deadlines and not know it it just it was amazing. I was fired up and I told all my jumpers that like they all needed to be on it right now. And the response was also excitement, and other people signed up for it too. Some people had to get on the wait list because There was a wait list for it, but it was a really cool thing. And since February, I personally have been doing it. Now let's fast forward to May 19th, which you're gonna hear a lot about today. Google stood on a stage at their biggest developer conference of the year and announced it to the world. It was a new name. It was built into their Gemini app on the keynote stage in front of a billion people. And guys, this is exactly what I do. I take this stuff. That is out there, that is overwhelming, that is just like there's so much that you become paralyzed. And I put it through a strainer. I decide what is actually gonna be important to you, the small business owner. I distill it and I give it straight to you. That's exactly what I did. Okay. And I filter out the noise. I bring you the things that actually matter before they matter, before the headlines, before everyone else gets on top of it. That's what I've been doing since 2023, okay? And today's no different because AI literacy is the new business literacy. And if you're listening to this, you are one of the special people in the small business world that wants to learn and wants to know. You're not one of the ones that are sticking your head in the sand or paralyzed by fear. Do you have fear? Probably.

Forty percent of prospects never make a buying decision, and the reason is rarely the competition. Rohail Khan, founder of Avant.AI and executive consultant for Corporate Visions, breaks down why the status quo is the most dangerous competitor in any sales cycle and how to defeat it.Khan draws on 25 years as a C-suite executive, including roles at Xerox and Bank of America, to explain what CEOs and CFOs actually pay attention to during a pitch and why most sales teams lose the room within the first five minutes. The conversation covers how to use earnings call transcripts to find unconsidered risks, how to escape the commodity trap by shifting from features to financial outcomes, and why "you phrasing" transfers ownership to the buyer in ways that change the entire power dynamic of a pitch.Host Sean Grady also gets into Daniel Kahneman's prospect theory, the EBITDA pivot, the value wedge, and the three deadly sins of sales messaging. Khan offers specific AI prompt strategies using tools like Perplexity and Gemini to surface insights that clients do not yet know they need.Whether you manage large accounts, prepare executive proposals, or are trying to break through to the C-suite for the first time, this conversation delivers a concrete framework for turning uncertainty into urgency.Learn more about Corporate Visions at corporatevisions.com. Visit Sean Grady's website at seankgrady.com to sign up for the newsletter.#SalesPodcast #CSuiteStrategy #EnvironmentalTransformationTAGS:Rohail Khan, Avant AI, Corporate Visions sales training, C-suite selling, executive sales strategy, no decision sales, EBITDA pivot, value wedge, prospect theory, Daniel Kahneman loss aversion, B2B sales podcast, sales training podcast, closing deals, unconsidered needs, sales messaging, commodity trap, Environmental Transformation PodcastCHAPTERS:0:00 Introduction and Rohail Khan's Background2:55 The Elevator Pitch and C-Suite Preparation8:00 Understanding the CEO, CFO, and COO Mindset11:30 Using Earnings Calls for Sales Research15:55 Sponsor Messages16:40 Why No Decision Is the Biggest Competitor19:45 Finding Unconsidered Needs With AI Research25:30 Biggest Preparation Mistakes in Executive Pitches29:30 You Phrasing and the Power Dynamic Shift31:45 The EBITDA Pivot and Avoiding Speeds and Feeds34:30 Breaking Through the Procurement Gatekeeper38:30 The Value Wedge and Defensible Differentiation41:00 Making the Customer the Hero Through Storytelling43:00 Decision-Making Psychology and Managing Risk47:30 Prospect Theory and the Cost of Inaction52:30 Telling Details Versus Superlatives in a Pitch53:45 Reframing Emotional Anchors With Analogies55:30 The Three Deadly Sins of Sales Messaging56:30 How to Connect With Corporate Visions

Tom Segura is a comedian, actor, author, and restaurateur. He hosts “Your Mom's House” with his wife, comedian Christina Pazsitzky, and “Two Bears, One Cave” with comedian Bert Kreischer. He is also the owner of Ciccio Bomba, a chain of Italian cafes with three locations in Austin, Texas, and the author of “I'd Like to Play Alone, Please: Essays.” Season two of his series “Bad Thoughts” is streaming on Netflix.www.netflix.com/title/81740857https://www.hachettebookgroup.com/titles/tom-segura/id-like-to-play-alone-please/9781538704615/www.cicciobomba.comwww.youtube.com/@YMHStudioswww.ymhstudios.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan Learn more about your ad choices. Visit podcastchoices.com/adchoices

Everyone wants to know the magic savings number. Is it 10%? 15%? Half your paycheck while eating ketchup packets in the woods?In this Memorial Day basement hangout, Joe, OG, Doug, and Len Penzo cut through the personal finance nonsense and tackle the real question:How much should YOU actually save?Instead of guilt trips and impossible rules, the crew breaks down how real people build wealth while still enjoying life along the way. From automation tricks to lifestyle creep to using raises strategically, this episode is packed with practical ways to grow your savings without becoming financially miserable.Plus:Why most savings advice completely falls apart in real lifeThe easiest way to increase your savings rateHow automation quietly builds wealthWhy your income matters more than coupon clippingThe surprising power of “future you”Estate planning basics you absolutely should not ignoreWhy beneficiary forms matter more than your willDoug learns what “intestate” means… and thankfully it's less gross than he thoughtWhether you're just getting started or trying to level up your financial plan, this episode helps you stop chasing perfect numbers and start building momentum.Key TakeawaysWhy there's no “perfect” savings rateHow to increase savings without wrecking your lifestyleThe psychological mistake that keeps people from savingWhy small automated habits beat big dramatic changesThe best places to find extra money fastHow raises can supercharge wealth buildingThe truth about lifestyle creepEstate planning basics everyone needsWhat happens if your beneficiaries are outdatedWhy trusts aren't just for wealthy people Resources Mentioned in This EpisodeFeatured Tools, Guides & ResourcesThe Vault Budgeting App Simplify budgeting, subscriptions, spending, and automation.

AI traffic is growing fast, but most businesses have no idea how much of it they're getting, where it's coming from, or how well it converts.This video shows you exactly how to track traffic from ChatGPT, Gemini, Perplexity, Claude, and Copilot inside Google Analytics 4, including the quick method you can use today, and the proper setup that makes AI referral traffic a permanent channel in your reports.Here's what's covered:Why AI-referred traffic converts 4–5x better than Google organic and why that makes it worth tracking separately even when the volume is still smallThe quick filter method for isolating AI referral traffic in your existing GA4 reports in under two minutesHow to create a dedicated AI referral traffic channel group so you never have to click through filters againThe one ordering mistake that causes GA4 to misclassify your AI traffic as generic referral traffic and how to fix itWhy a large slice of AI-driven visits will never show up as AI traffic at all and what to track instead to get the full pictureThe tools we use to measure AI search visibility alongside GA4, including Semrush, Peak, and ProfoundAI traffic is still a small percentage of overall visits for most sites, but the conversion rates tell a different story. Ahrefs reported 12.1% of signups from AI search despite it driving just 0.5% of traffic. That gap is worth paying attention to.Read the show notes: https://exposureninja.com/blog/how-to-track-ai-traffic-in-ga4/Listen to these episodes next:The BEST SEO Strategies for 2026⁠⁠⁠https://exposureninja.com/podcast/368/⁠⁠⁠How To Dominate AI Search Results in 2026⁠⁠⁠https://exposureninja.com/podcast/372/⁠⁠⁠Copy The 3 Pillars of £50m+ SEO Campaigns⁠⁠⁠https://exposureninja.com/podcast/371/

Tal Navarro is a Forbes 40 Under 40 honoree, AI strategist, and CEO of Social Lady who has spent more than 20 years helping businesses scale using digital media, automation, and online communities. From building a kite surfing business online before social media really existed to launching Israel's first social media college and empowering women through tech, Tal has been at the forefront of nearly every major digital shift of the last two decades. In this episode, she breaks down how entrepreneurs, creators, and side hustlers can use AI tools, automation systems, and community-building strategies to create scalable businesses in today's rapidly changing landscape. On this episode we talk about: How Tal built an online kite surfing business in the Caribbean before Facebook and YouTube became mainstream Why community building is the most valuable skill in the digital economy How AI is changing marketing, automation, and online business forever The overlooked ways entrepreneurs can use AI beyond simple chatbot prompts AI tools and platforms Tal uses daily, including Claude Code, Perplexity, HeyGen, Higgsfield, and more Why building trust and delivering value is essential before trying to sell anything online Practical advice for beginners who want to start learning AI and monetize their skills How automation can save time, reduce costs, and scale content creation systems Why creators should focus on understanding their audience before building products The future of digital business, AI agents, and human connection in an AI-driven world Top 3 Takeaways Community is the foundation of every successful online business. Building trust and genuine relationships creates long-term opportunities and makes monetization much easier later on. AI is far more powerful than just a search tool. Entrepreneurs can use AI for automation, content systems, lead generation, customer support, newsletters, websites, and much more. The best way to learn AI is by diving in and mastering one tool deeply. Consistent use and experimentation create a huge advantage as AI becomes integrated into every industry. Notable Quotes “Community, it's basics for every platform, for every brand, for every person.” “When you bring value to someone and you build trust, that's when you can really sell anything you want.” “AI is coming right into our lives. It doesn't matter if you want to know or not.” Connect with Tal Navarro Website: Social Lady Instagram: Tal Navarro on Instagram LinkedIn: Tal Navarro on LinkedIn A Word from Our Sponsors: Are you ready to start your own creator journey and make it big? Visit www.fanvue.com today and launch your career! To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney - Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM  AI is shifting from a tool to an operating system, enabling individuals to move faster, build bespoke solutions, and dramatically increase productivity. The biggest advantage now comes from curiosity, not technical depth. Those who experiment, learn a few tools deeply, and treat AI as a collaborator can compress hours into minutes and unlock new business models. Meanwhile, large organisations risk falling behind due to governance, inertia, and slow decision-making. 

Dr. Tamara Patzer joins Brian Nichols to reveal AI suggestibility and why most experts are completely invisible to AI right now. The blue links are gone. Clickability has dropped over 50%. ChatGPT, Claude, Gemini, Grok, and Perplexity are now the new gatekeepers deciding who gets recommended... and most business owners, consultants, and authority figures have no canonical source of truth telling AI who they actually are. Inside, you'll hear the uncensored breakdown of how AI suggestibility actually works... why AI can only suggest and never recommend... and the exact source of truth framework Dr. Tammy uses to lock down expert identity on the blockchain. This is the playbook nobody is talking about... and it's the difference between being the expert AI surfaces or the one it skips entirely. Identity collision is real. AI is already mismatching real experts with strangers, fake credentials, and bad actors gaming the system. If you're not building your AI identity right now, somebody else is building it for you. And you're not going to like what they build. Dr. Tammy breaks down why AI suggests but never recommends... the post-quantum computing timeline Google just slashed from 2035 to 2029... and the brutal truth about why cold email is dead and snail mail is making a comeback in outbound sales. Plus, Brian gets into AI video generation, how to spot AI-written emails in seconds, and why putting your head in the sand isn't an option anymore. Chapters 0:00 - Why AI Has No Idea Who You Are 2:00 - The Term That's Killing Old-School SEO 6:37 - AI As Your Mirror (The Reflective Tool Trick) 11:35 - When Bad Actors Game The AI System 14:01 - The Canonical Source Of Truth Nobody's Building 18:40 - Quantum Computing Just Got Slashed To 2029 27:28 - Why Snail Mail Is Beating Cold Email Dr. Tamara Patzer: AI Suggestibility - https://aisuggestability.com Public Record Registry - https://publicrecordregistry.org Beyond the Quantum Leap (book by Dr. Tamara Patzer) Tools & Concepts Referenced: ChatGPT - https://chatgpt.com Claude - https://claude.ai Google Gemini - https://gemini.google.com Grok - https://grok.com Perplexity - https://perplexity.ai Show & Sponsor: The Brian Nichols Show - https://www.briannicholsshow.com Cardio Miracle (sponsor) - https://cardiomiracle.com/TBNS (for 15% off) Brian's other podcast: CX Without the BS Contact: brian@briannicholsshow.com Brian on X / Instagram / Facebook: @BNicholsLiberty Learn more about your ad choices. Visit megaphone.fm/adchoices

Skylar Grey is a Grammy Award-nominated singer, songwriter, and producer. Her new album, “Wasted Potential,” is available now.https://ffm.to/sg_wastedpotential.OPRwww.youtube.com/@SkylarGreywww.skylargreymusic.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get 30% off + 2 free gifts at https://ARMRA.com/rogan Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dr. Tamara Patzer joins Brian Nichols to reveal AI suggestibility and why most experts are completely invisible to AI right now. The blue links are gone. Clickability has dropped over 50%. ChatGPT, Claude, Gemini, Grok, and Perplexity are now the new gatekeepers deciding who gets recommended... and most business owners, consultants, and authority figures have no canonical source of truth telling AI who they actually are. Inside, you'll hear the uncensored breakdown of how AI suggestibility actually works... why AI can only suggest and never recommend... and the exact source of truth framework Dr. Tammy uses to lock down expert identity on the blockchain. This is the playbook nobody is talking about... and it's the difference between being the expert AI surfaces or the one it skips entirely. Identity collision is real. AI is already mismatching real experts with strangers, fake credentials, and bad actors gaming the system. If you're not building your AI identity right now, somebody else is building it for you. And you're not going to like what they build. Dr. Tammy breaks down why AI suggests but never recommends... the post-quantum computing timeline Google just slashed from 2035 to 2029... and the brutal truth about why cold email is dead and snail mail is making a comeback in outbound sales. Plus, Brian gets into AI video generation, how to spot AI-written emails in seconds, and why putting your head in the sand isn't an option anymore. Chapters 0:00 - Why AI Has No Idea Who You Are 2:00 - The Term That's Killing Old-School SEO 6:37 - AI As Your Mirror (The Reflective Tool Trick) 11:35 - When Bad Actors Game The AI System 14:01 - The Canonical Source Of Truth Nobody's Building 18:40 - Quantum Computing Just Got Slashed To 2029 27:28 - Why Snail Mail Is Beating Cold Email Dr. Tamara Patzer: AI Suggestibility - https://aisuggestability.com Public Record Registry - https://publicrecordregistry.org Beyond the Quantum Leap (book by Dr. Tamara Patzer) Tools & Concepts Referenced: ChatGPT - https://chatgpt.com Claude - https://claude.ai Google Gemini - https://gemini.google.com Grok - https://grok.com Perplexity - https://perplexity.ai Show & Sponsor: The Brian Nichols Show - https://www.briannicholsshow.com Cardio Miracle (sponsor) - https://cardiomiracle.com/TBNS (for 15% off) Brian's other podcast: CX Without the BS Contact: brian@briannicholsshow.com Brian on X / Instagram / Facebook: @BNicholsLiberty Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailAmazon seller fees 2026, Amazon Ads payment changes, FBA fuel surcharge, and cash flow pressure are changing how sellers plan profit. This podcast covers ad spend payments, seller boycott concerns, rising costs, AI agents, ecommerce SOPs, and business growth systems. Learn how Amazon sellers can think about margins, pricing, AI tools, leadership, and process changes during a tougher marketplace year.Stop guessing through Amazon fees, ad changes, and margin pressure. Get a clear growth plan before your profit gets squeezed: https://bit.ly/4jMZtxu#AmazonSellers #AmazonFBA #AmazonAds #EcommerceGrowth #AIToolsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Amazon Seller Changes in 20261:09 - Amazon Ads Payment Change and Seller Boycott2:04 - Credit Card Rewards and Ad Spend Cash Flow3:02 - Why the Amazon Ad Boycott Had Low Impact4:40 - Seller Fees, Cash Back, and Margin Pressure5:23 - FBA Fuel Surcharge and Rising Costs6:10 - Tariffs, CPC Increases, and Profit Problems7:02 - Amazon Pricing Ripple Effect Across Ecommerce7:40 - AI Agents and Ecommerce Workflows8:31 - Why AI Is Not Replacing Sellers Yet9:03 - MAG AI and Business Process Automation10:06 - How AI Helps New Brands Start Faster10:36 - Why AI Should Not Run Amazon Ads Alone11:22 - Claude, Perplexity, and AI Tools for Business12:25 - Rufus, AI Shopping, and Consumer Trust13:19 - MAG AI, SOPs, and Human Review14:18 - How MAG Balances AI With Core Services15:12 - Ecommerce Growth, Software, and New Business Units16:02 - Custom AI Agents for Business Problems17:49 - When Software Should Fit the Business18:51 - Small AI Tools and New Business Ideas20:32 - Trust, Client Growth, and Ecommerce Services22:52 - Leadership, Teams, and Managing Growth24:24 - SOPs, Checklists, and Process Control26:11 - Teaching, Multiplying, and Training Teams27:42 - AI as a Tool, Not a Replacement28:25 - Ecommerce Growth Plans and Future Markets-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Eric Weinstein, PhD, is a mathematician, former managing director of Thiel Capital, and a manager of the Galileo Project research team. He is the originator of the Intellectual Dark Web and creator of Geometric Unity: a proposed geometrically unified theory of fundamental physics.www.youtube.com/@EricWeinsteinPhDwww.geometricunity.orgwww.eric-weinstein.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Visit https://squarespace.com/ROGAN to save 10% off your first purchase of a website or domain. MANSCAPED® 15% OFF your entire order. Visit https://manscaped.com/joeroganexperience Learn more about your ad choices. Visit podcastchoices.com/adchoices

Andrew and Tom discuss the US quantum computing grants going to IBM, Rigetti, and GlobalFoundries, and Nvidia's earnings call highlights including the Vera CPU opening a new $200 billion TAM with $20 billion in visible revenue this year, plus NVDA gaining inference market share against Amazon's Trainium and Google's TPUs thanks to frontier model partners like Perplexity, Cursor, Anthropic, TML, and Reflection.Join our live YouTube stream Monday through Friday at 8:30 AM EST:http://www.youtube.com/@TheMorningMarketBriefingPlease see disclosures:https://www.narwhal.com/disclosure

David Paulides is a writer, investigator, filmmaker, and former law enforcement officer. He is the author of the “Missing 411” series, which explores unexplained disappearances in North American wilderness and national parks, as well as several books about Bigfoot. His latest films, “American Sasquatch” and “Missing 411: National Parks - Washington State,” are available on most streaming platforms.www.youtube.com/@canammissingprojectwww.canammissing.comwww.davidpaulides.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Try ZipRecruiter FOR FREE at https://ziprecruiter.com/rogan Get Visible for just $20/mo for 1 year. Use code FRESHSTART. Switch & see terms at  https://www.visible.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Marc Andreessen is a co-founder and general partner at the venture capital firm Andreessen Horowitz, co-creator of the Mosaic internet browser and co-founder of Netscape, and author of “The Techno-Optimist Manifesto.”www.youtube.com/@a16zhttps://pmarca.substack.comhttps://a16z.com/the-techno-optimist-manifesto/www.a16z.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Great Coffee, Great Mission – Black Rifle Coffee is America's Coffee. Visit https://blackriflecoffee.com/joerogan today to get 30% off your next order. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dmitry Shevelenko is Chief Business Officer at Perplexity. He previously co-founded Tortoise, a robotics and commerce automation startup and held business development roles at Uber, LinkedIn, and Meta. He also serves on the board of Lazard. In this episode of Summation, Dmitry and Auren discuss:Why CEOs and executives are Perplexity Computer's biggest power users and what that says about who wins the AI eraScaling Perplexity past $500M ARR with only 34% headcount growthThe $34.5B Chrome bid and the TikTok bid before itWhy AI's biggest constraint right now is adoption and not capabilityYou can find Auren Hoffman on X at @auren and Dmitry Shevelenko on X at @dmitry140

Get ready because you're going to hear about things AND hear things that you probably never suspected or expected.Before you can know what temporary AI citations you come up for - you need to know if your content is eligible.Basic idea and now we have the first tool that can provide you with more than bells and whistles - and without any cost to you. VizzEx's latest tool is a Symmetry Gate™ Check for you to know if you're likely getting through the checks that major LLMs are looking for - that means Gemini, CHatGPT, Claude and Perplexity.Plus I throw in a little predictive telemetry from my current research.https://vizzex.ai/symmetry-gate-scanner/ - or find it here https://symmetrygate.aiLast week's episode: The Legacy SEO practices Killing Your AI VisibilityMentioned in the show:Amanda Natividad - Zero Click MarketingVizzEx - ⁠⁠⁠⁠https://vizzex.ai/vizzex-pro/⁠Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can find me on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carolyn Holzman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠American Way Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google Directly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmericanWayMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Consulting AgencyNeed Help With an Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

Send us Fan MailTwo episodes ago, a Florida builder went from a 16% ChatGPT citation rate to 72% in a matter of months. This episode answers the question everyone kept asking: how? In this solo follow-up, Anya Chrisanthon - CCO at Anewgo - breaks down Answer Engine Optimization in plain language, no jargon, no tech degree required.SEO vs. AEO SEO gets you found in a list. AEO gets you recommended as the answer. When a buyer asks ChatGPT, Perplexity, or Gemini for a builder like you, AI doesn't return ten options - it picks one or two. If your digital presence doesn't give AI enough specific, consistent, verifiable information to recommend you with confidence, it moves on to a builder whose story it can actually tell.Why most builder websites are invisible to AI right now Vague taglines, generic community descriptions, inconsistent naming across platforms, and missing pricing all create uncertainty for AI. Uncertain AI doesn't recommend you. And with ChatGPT now rolling out ads in the US, the landscape is shifting even faster.What AEO-ready actually looks like Specific community names, locations, and price points. Real buyer descriptions that go beyond demographics. Differentiators that are stated, not implied. Consistency across your website, Google Business profile, social presence, and any third-party coverage. Earned media - reviews, press, industry recognition - because AI gains confidence when your claims are reinforced by sources outside your own website.Three things to do this week (1) Search for yourself the way your ideal buyer would - in ChatGPT, Perplexity, Gemini, or Claude. (2) Read your own website like a stranger - could AI accurately describe who you are and who you build for? (3) Get an AEO assessment from Anewgo - email your website URL to beth@anewgo.com, subject line "AEO Assessment."

The culture is obsessed with speed, scale, lean teams, massive output, and automation, but faster output does not automatically mean better direction. In part two of this connected conversation, the focus shifts to the missing human layer underneath AI-powered growth and the belief that more content, more automation, and more velocity always lead to better outcomes. Using S³ Growth Streams™ as the operating lens, you will learn how to strategize before accelerating, synergize before scaling, and systemize before sprinting forever. More importantly, you will see how to separate signal from noise, align tools with real human capacity, and build repeatable rhythms that support growth without requiring constant sacrifice. This episode is not anti-AI, anti-hustle, or anti-ambition. It is anti-default sacrifice, anti-permanent sprint, and anti-output without awareness. It also challenges the obsession with flow state by introducing five operating states that support sustainable growth: capture, clarity, commitment, flow, and reflection. Because flow is not the whole game. Sometimes the most productive thing you can do is capture the signal, get clarity, commit to the right action, recover, reflect, and return to baseline before sprinting again. The goal is not to become more machine-like. The goal is to become more intentionally human while using machines wisely. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

You’ll sharpen your daily tech game this week: add names directly to Mail recipient fields, kill those sneaky iOS nickname pop-ups before they embarrass you, and stay alert to Low Power Mode. Long-press your steering wheel button to summon Siri faster, welcome ChatGPT and Perplexity to CarPlay, untangle Apple’s App Entitlements, and stream HLS video right inside the updated MGG iOS app. Don’t Get Caught treating your LLM like a glorified search bar—re-task it as a brainstorming partner, let agents check each other’s work, troubleshoot stubborn email issues, and have it build its own skills using Claude Code and CoWork. Your questions and tips drive the back half: disconnect AirPods from your Mac in one tap with ToothFairy or Control Center, dial in rock-solid remote screen sharing using Jump Desktop, Zoom, and Tailscale, stop your iPhone ringer from accidentally flipping, and plan your escape from Comcast email by grabbing a real domain through Cloudflare, Namecheap, or GoDaddy. Then it’s Cool Stuff Found season—Bartender 6 reclaims your menu bar, the Syntech case protects your Apple Vision Pro, and the Mila Air3 and Honeywell HEPA purifiers clean up your air. Plus a heap of love for Eufy lawnmowers, vacuums, and doorbells, all wired together with Homebridge and Home Assistant. 00:00:00 Mac Geek Gab 1142 for Monday, May 18th, 2026 May 18th: Send an Electronic Greeting Card Day MGG Monthly Giveaway – Enter to win a Function101 Apple TV Button Remote The MGG Merch Store is Live! Quick Tips 00:00:01 Ben-QT-Add a name to the Mail recipient field 00:03:43 Beware of Nicknames showing on iOS You can disable this! 00:08:08 The lessons we learn about our tech when traveling 00:08:49 QT-Be aware of Low Power Mode. Also App Tamer 00:13:56 Larry-QT-Long Press Steering Wheel Voice Command to activate Siri 00:16:14 ChatGPT and Perplexity are allowed to use CarPlay now 00:18:00 Apple's App Entitlements 00:19:26 Mac Geek Gab iOS App adds HLS video 00:22:35 David-QT-Use an LLM to troubleshoot your email 00:24:33 Re-assign your LLM, re-task it. Treat your LLM like a brainstorming assistant. Claude CoWork (and Claude Code) 00:29:45 Let your agents check one another 00:33:16 Have your LLM create skills for you Reviews 00:36:26 Jamcycler-MGG Review-My Favorite Podcast Sponsors 00:38:02 SPONSOR: Keeper. Right now, Keeper is offering our listeners 60% off personal and family plans at https://Keepersecurity.com/MGG. This offer is only for podcast listeners! 00:39:41 SPONSOR: Shopify. In 2026, stop waiting and start selling with Shopify. Sign up for your one-dollar-per-month trial and start selling today at https://Shopify.com/MGG 00:41:28 SPONSOR: Gusto. Get three months free when you run your first payroll when you start at https://gusto.com/MGG Your Questions Answered and Tips Shared! 00:43:07 Gino CO-How can I easily disconnect my AirPods from my Mac? ToothFairy Or Control Center Or Sound Menu Opt-plus-Mute/Volume keys will bring you to System Settings Sound Pane 00:49:09 Paul-Best Method for Screen Sharing? Jump Desktop Tailscale 00:55:04 Barb-How can I stop from accidentally toggling my iPhone ringer on and off? 00:57:13 Roger-What to do about Comcast email going away? Cloudflare Registrar Namecheap GoDaddy Cool Stuff Found 01:02:21 DLH-CSF-Bartender 6 / Pro / Mega 01:04:53 ATC/PP-CSF-Syntech Apple Vision Pro Case 01:09:25 CSF-Mila Air3 Purifier 01:11:37 n-Greg-CSF-Honeywell Allergen Plus HEPA Large Room Air Purifier 01:12:41 Some love for Eufy Eufy Lawnmower Eufy Vacuums Eufy Doorbells Homebridge Home Assistant 01:24:36 MGG 1142 Outtro MGG Monthly Giveaway Bandwidth Provided by CacheFly Pilot Pete's Aviation Podcast: So There I Was (for Aviation Enthusiasts) The Debut Film Podcast – Adam's new podcast! Dave's Business Brain (for Entrepreneurs) and Gig Gab (for Working Musicians) Podcasts MGG Merch is Available! Mac Geek Gab iOS app Mac Geek Gab YouTube Page Mac Geek Gab Live Calendar This Week's MGG Premium Contributors MGG Apple Podcasts Reviews feedback@macgeekgab.com 224-888-GEEK Active MGG Sponsors and Coupon Codes List BackBeat Media Podcast Network

Andri Sadlak is a serial entrepreneur and Founding Head of Product & Strategy at Azoma, building AI-first commerce software for the age of agentic shopping. He's been an Amazon seller since 2017, exited his own brand, and co-founded ProductPinion. Today he's part of the team behind Amazon growth and AI visibility strategies for 8 and 9-figure brands like Mars, L'Oréal, and HP. He's one of the sharpest voices on Agentic Commerce, taking the world stage to break down how brands need to show up in the age of AI shopping assistants like Amazon Rufus, Walmart Sparky, and LLM search.Highlight Bullets> Here's a glimpse of what you would learn…. The evolution of e-commerce from traditional search engines to AI-powered answer and action engines.The rise of AI shopping assistants and their impact on consumer purchasing behavior.The integration of AI technologies by major companies like Amazon and OpenAI to enhance shopping experiences.The concept of generative commerce and how AI can autonomously complete purchases for consumers.The rapid adoption of AI tools and their influence on product research and decision-making.The importance of optimizing for AI algorithms in e-commerce, particularly on platforms like Amazon.The role of multi-modal understanding in AI, allowing it to interpret both text and images for better product recommendations.Strategies for sellers to optimize their listings for AI-driven systems, including managing Q&A sections and enhancing product images.The significance of external citations and media presence in building trust and credibility for AI recommendations.The future of e-commerce and the necessity for brands to adapt to AI-driven changes to maintain competitiveness.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews AI-driven e-commerce expert Andri Sadlak. They explore how AI is revolutionizing online shopping, focusing on Amazon's shift from traditional search to AI-powered answer and action engines like Rufus. Andri shares actionable strategies for brands to optimize product listings for AI, discusses the importance of image and Q&A optimization, and highlights the growing role of external citations. The episode offers practical tips for sellers to thrive in the new era of agent commerce, emphasizing the urgency of adapting to AI-driven changes in e-commerce.Here are the 3 action items that Josh identified from this episode:Optimize for BOTH Amazon algorithms Don't rely on just traditional keyword SEO—start optimizing for both Rufus/Cosmo (AI-driven discovery) and legacy search to stay competitive.Fix your existing listings first (quick wins) Update product images, backend fields, alt text, and listing details—these are fully within your control and can drive immediate impact.Focus on one high-impact priority: Cosmo optimization Ensure your product answers key customer questions clearly (front + backend). Nail the fundamentals first—everything else builds on this.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Technologies"Rufus": "00:02:02""ChatGPT": "00:06:01""Gemini": "00:09:33""Perplexity": "00:09:33""ProductPinion": "00:02:02""Cosmo": "00:21:04""Claude": "00:28:05""Amazon Rekognition": "00:36:30""AWS (Amazon Web Services)": "00:36:30""Azoma": "00:54:36"Studies and Reports"Accenture Study on AI Trust": "00:13:13""Bain and Company Research on AI Usage": "00:16:05""Amazon's Cosmo Paper": "00:30:32"Skills and Features"Skills for Claude": "00:28:41""A+ Content": "00:39:55"Websites"Amazon Seller Central": "00:38:14""Affiliates Media": "00:44:19""ecommbreakthrough.com": "00:54:58"Books"Building a StoryBrand": "00:54:11"Key Concepts"Listings 10, 20, and 30": "00:22:34""Optical Character Recognition (OCR)": "00:39:04"Episode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript Area:Andri Sadlak 00:00:00  The shift that we're talking about is search engines are becoming answer engines plus action engines. So it's already answer engines. We're already deep in it. Most of the people at least. And action engines is what a lot of people predict is going to happen next because we're going to save our time. We're going to go for convenience and trust AI. We already do, right? The good news you're watching this. So now you know that you need to pay attention. And I'm going to share with you exactly what I need to do.MC 00:00:29  Welcome to the Econ Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next lev...

Join us to listen to a sermon from Caden Mallory on "The Perplexity of Job."Visit our linktree: https://linktr.ee/scatteredabroadnetwork Visit our website, www.scatteredabroad.org, and subscribe to our email list. "Like" and "share" our Facebook page: https:// www.facebook.com/sapodcastnetwork Follow us on Instagram: https://www.instagram.com/ the_scattered_abroad_network/ Subscribe to our Substack: https://scatteredabroad.substack.com/Subscribe to our YouTube channel: The Scattered Abroad Network Contact us through email at san@msop.org. If you would like to consider supporting us in any way, don't hesitate to contact us through this email.

Scott Horton is the director of the Libertarian Institute, host of “The Scott Horton Show,” co-host of “Provoked” with Darryl Cooper, and author of several books, the most recent of which is “Provoked: How Washington Started the New Cold War With Russia and the Catastrophe in Ukraine.” www.thefactsaboutiran.comwww.youtube.com/@scotthortonshowwww.youtube.com/@Provoked_Showwww.libertarianinstitute.orgwww.scotthortonacademy.comwww.scotthortonshow.comwww.scotthorton.org Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Try ZipRecruiter FOR FREE at https://ziprecruiter.com/rogan Get Visible for just $20/mo for 1 year. Use code FRESHSTART. Switch & see terms at https://www.visible.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Marcus King is the lead singer, guitarist, and founder of The Marcus King Band. His most recent album is “Darling Blue.” https://marcusking.komi.iowww.youtube.com/@RealMarcusKingwww.marcuskingofficial.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at https://drinkag1.com/joerogan onX Offroad: Try onX Offroad for 50% off- go to https://onXmaps.com/joerogan Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dr. Gad Saad is a scholar at the Declaration of Independence Center for the Study of American Freedom at the University of Mississippi and host of “The Saad Truth.” His new book, “Suicidal Empathy: Dying to Be Kind,” is available now. www.harpercollins.com/products/suicidal-empathy-gad-saadwww.youtube.com/@GadSaadwww.gadsaad.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Uber Eats makes last-minute gifting easy. https://www.ubereats.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Julia Mossbridge, PhD, is a cognitive neuroscientist, author, and educator. She is the founder and president of American Electrodynamics, the co-founder and chief science officer of Applied Love Labs, and a senior advisor for American DeepTech. Her latest book, “Have a Nice Disclosure!,” is available now.www.youtube.com/@JuliaMossbridgewww.applied.lovewww.juliamossbridge.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In FOLLOW UP, the guys marvel at the completely normal state of America as Amnesty International issues a travel advisory for the 2026 World Cup because apparently “visiting the United States” now comes with the same vibe as backpacking through a failed cyberpunk state. Then it's onto Dead Podcast Theory, where more than a third of all new podcasts are AI-generated “podslop,” proving Silicon Valley heard “everyone has a podcast” and responded with “what if nobody did?” Meanwhile, Ticketmaster reminds everyone that if you've purchased a concert ticket since 2010, there's probably a class action settlement with your name on it and enough compensation for half a convenience fee.IN THE NEWS is basically one long panic attack sponsored by AI. The White House is considering regulating AI models, Canada says OpenAI vacuumed up everyone's personal data like a drunk Roomba, Character.AI allegedly impersonated a licensed psychiatrist, and Mother Jones found ChatGPT still happily helping aspiring mass shooters workshop their plans. Snap's Perplexity deal died quietly in a ditch while Meta keeps assembling humanoid robots like it's building the world's most annoying version of Westworld. Then GameStop tries to buy eBay in the dumbest sentence ever typed, Ryan Cohen gets himself banned from eBay while trying to meme-finance the deal, Elon Musk settles with the SEC for pocket lint money, Coinbase fires people because “AI,” Toto accidentally becomes a semiconductor giant through toilet technology, and smart glasses officially evolve from creepy gadget to extortion accessory.MEDIA CANDY brings some relief with Daredevil: Born Again and Widow's Bay. The Academy finally decides AI-generated actors and scripts can't win Oscars, which feels like the bare minimum required to stop ChatGPT from getting Best Supporting Actor before Willem Dafoe.In APPS & DOODADS, Pornhub returns to the UK thanks to Apple's age verification system, Ask.com finally dies and takes Jeeves with it into the great dial-up tone in the sky, and Apple agrees to pay users because “Apple Intelligence” arrived somewhere between vaporware and wishful thinking.Finally, THE DARK SIDE WITH DAVE tackles the true meaning of “decimate,” AI-powered C-3PO heads, mechanical keyboards for grown men who refuse to use laptop keys, Maul: Shadow Lord, The Boys, and a reminder that Solo was a great movie, grocery store adventures, lost AirPods, and the eternal mystery of why middle-aged dudes become furries. Because at this point, why not?Sponsors:DeleteMe - Get 20% off your DeleteMe plan when you go to JoinDeleteMe.com/GOG and use promo code GOG at checkout.Private Internet Access - Go to GOG.Show/vpn and sign up today. For a limited time only, you can get OUR favorite VPN for as little as $2.03 a month.SetApp - With a single monthly subscription you get 240+ apps for your Mac. Go to SetApp and get started today!!!1Password - Get a great deal on the only password manager recommended by Grumpy Old Geeks! gog.show/1passwordShow notes at https://gog.show/745Watch on YouTube at https://youtu.be/0P9rgRrL4-QFOLLOW UP2026 World Cup Travel AdvisoryMore Than a Third of All New Podcasts Are AI-GeneratedWelcome to the Ticketmaster Fee Class Action WebsiteIN THE NEWSThe White House is considering tighter regulation of new AI modelsCanadian officials claim OpenAI violated federal and provincial privacy lawsPennsylvania sues Character.AI after a chatbot allegedly posed as a doctorEven After Two Massacres, OpenAI Still Hasn't Stopped ChatGPT From Helping Plan School ShootingsSnap's $400 million deal with Perplexity is deadMeta acquires robotics AI startup as it makes the push into humanoid machinesGameStop submits $56 billion offer to buy eBayGameStop CEO Ryan Cohen Banned From eBay After Flexing His Meme-Stock MuscleElon Musk settles with the SEC for $1.5 million after years-long dispute over his Twitter investmentCoinbase to Lay Off 14% of Workforce Amid AI Disruption and Crypto VolatilityToilet maker Toto is here to help with the RAM crisisExtortion Using Smart Glasses Is a Thing NowMEDIA CANDYDaredevil: Born AgainWidow's BayFun item for media candy?AI performances and screenplays won't be eligible for OscarsAPPS & DOODADSPornhub Expands Access in the U.K. Thanks to Apple's New Age Verification SystemAsk.com has shut down, marking the official farewell to the Internet's favorite butleriPhone users could get up to $95 per device as Apple reaches $250M settlement over Siri delaysTHE DARK SIDE WITH DAVEDave BittnerThe CyberWireHacking HumansCaveatControl LoopOnly Malware in the Building'Decimate' means much more today than it did in ancient RomeThis AI-Powered Talking C-3PO Head Lets You Feel What It's Like to Be R2-D2NuPhy Air75 V3 - Wireless Mechanical KeyboardMaul: Shadow LordSolo: A Star Wars StoryThe BoysWhy grown men become furriesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Burchett represents Tennessee's 2nd District and is a member of the Republican Party. Rep. Burchett is a member of the UAP Caucus, chairman of the DOGE Subcommittee, and serves on the House Committees on Oversight and Government Reform, Foreign Affairs, and Transportation and Infrastructure.www.uapcaucus.comwww.youtube.com/@congressmantimburchett2448https://burchett.house.gov Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Don't miss out on all the action this week at DraftKings! Download the DraftKings app today! Sign-up using https://dkng.co/rogan or through my promo code ROGAN. GAMBLING PROBLEM? CALL 1-800-GAMBLER or 1-800-MY-RESET, (800) 327-5050 or visit https://gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit https://www.mdgamblinghelp.org (MD), 1-800-981-0023 (PR). 21+ and present in most states. (18+ DC/KY/NH/PR/WY). Void in ONT. Eligibility restrictions apply. On behalf of Boot Hill Casino (KS). Pass-thru of per wager tax may apply in IL. 1 per new DraftKings customer. $5+ first-time bet req. Max. $100 issued as non-withdrawable Bonus Bets that expire in 7 days (168 hours). Stake removed from payout. Terms: https://sportsbook.draftkings.com/promos. Ends 5/31/26 at 11:59 PM ET. Sponsored by DK. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joe sits down with Dan Hardy, a mixed martial artist, host of the “Full Reptile” podcast, and commentator for the Professional Fighters League.www.youtube.com/@DanHardyFRwww.pflmma.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Try ZipRecruiter FOR FREE at https://ziprecruiter.com/rogan Get Visible for just $20/mo for 1 year. Use code FRESHSTART. Switch & see terms at  https://www.visible.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Chamath Palihapitiya is a venture capitalist, engineer, founder of Social Capital, and a co-host of the podcast “All-In.”www.youtube.com/@allinhttps://www.youtube.com/@chamathhttps://chamath.substack.comwww.socialcapital.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get 30% off + 2 free gifts at https://ARMRA.com/rogan This video is sponsored by BetterHelp. Visit https://BetterHelp.com/JRE Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ari Shaffir is a comedian, writer, and host of “You Be Trippin'.” His seven-episode live storytelling series, “The End,” is available now from YMH Studios.https://theend.ymhstudios.comwww.youtube.com/@youbetrippinpodwww.youtube.com/@arishaffirwww.arishaffir.com Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Get a free welcome kit with your first subscription of AG1 at drinkag1.com/joerogan Learn more about your ad choices. Visit podcastchoices.com/adchoices