Podcasts about marketing above

There are a handful of things that automatically give you an air of credibility as a thought leader, one of them being the title of "author."   However, for many speakers, coaches, and consultants, writing and launching a book can seem like a massive hurdle.   We're joined by writer, editor, and the president of Leverage2Market Associates, Linda Popky, to explain why this doesn't have to be the case.   The author of "Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters," Linda is a seasoned expert when it comes to launching books.   She was also named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame, so it's safe to say she knows her stuff.   Here, she explains why you don't need to be afraid to create your own book and outlines everything you need to get started including how to most effectively market your book before and after launch.   So what are you waiting for? Let's dive in!   Show Notes:   ✅ Curious to learn more about Linda? Check out her website: https://www.leverage2market.com/  

Join us for another special episode of The Seattle Shrimp Tank featuring all of Seattle's weekly hosts! Dan Weedin / Founder of Dan Weedin Unleashed Dan Weedin is an experienced entrepreneur, author, and award-winning international speaker who has a passion for consulting, developing and guiding entrepreneurs and business professionals. He has helped drive growth, performance and resilience improvement with well over 300 small and mid-sized companies across the country along all types of industries. Dan is a 1987 graduate of the University of Washington where he received his Bachelor of Arts degree in History. In 2012, he was inducted into the Million Dollar Consultant™ Hall of Fame by the founder, Alan Weiss. Dan is an active Rotarian and community volunteer. Dan has been married to his high school sweetheart, Barb for over 30 years. He enjoys playing golf, listening to books, and being walked by his two faithful canine companions Captain Jack and Bella. Craig Swanson / Board Member & Accelerator Chair of Entrepreneurs' Organization At the age of 18, Craig founded Swanson Tech Support and worked as a tech consultant for 6 years before founding CreativeTechs which lead to over a million dollars in sales. Soon after Craig co-founded the creative online learning platform CreativeLive, an idea that was birthed from a failed video training program for his IT business. CreativeLive would grow from a small start-up team to 70+ employees offering workshops with the top creative industry leaders like Tim Ferriss and Brené Brown. Now Craig partners with creators, educators, and influencers by providing the missing piece that they need to get to the next stage of their business and is helping build $1 million dollar businesses one step at a time. Linda Popky / Founder & President of Leverage2Market Associates Award-winning Silicon Valley-based marketing expert Linda Popky, founder and president of Leverage2Market Associates, helps organizations and individuals get heard above the noise by creating compelling content that matters. Her clients include startups, small businesses, mid-sized companies, and large Fortune 500 enterprises. Named one of Silicon Valley's Top 100 Women of Influence and to the Alan Weiss Million Dollar Consulting® Hall of Fame, Linda is Executive Director of the Society for the Advancement of Consulting and past president of Women in Consulting. She's the author of Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, and Top of Mind: 101 Insights to Transform Your Business. Linda also helps authors create more compelling self-published and commercially published books. A classically trained pianist, Linda recorded Night Songs, a CD of classical piano music. She and her family share their home in the San Francisco Bay Area with a small pack of Siberian Huskies. Michelle Bomberger / CEO & Managing Attorney of Equinox Business Law Group As a small business founder and a fellow entrepreneur, Michelle understands the emotional and practical aspects of owning a business. This makes her an effective guide for business leaders in evaluating risk and opportunity in their decision making. Michelle has been honored by the Puget Sound Business Journal as one of its “40 Under 40” in 2012, and Equinox Business Law Group was awarded the King County Executive's Woman Small Business of the Year Award in 2013, along with being listed as one of the Puget Sound's 100 Fastest Growing Private Companies in 2020. Michelle serves on the Board of Directors for Bellevue LifeSpring and Youth Theatre Northwest, serving youth and families in the community. Michelle is also an active member of the Center for Advanced Manufacturing Puget Sound which provides a community for networking and learning for manufacturers. Phil Symchych / Founder of the SME Business Wealth Builder Phil's consulting firm helps entrepreneurs and business owners to grow their companies, access more capital, and build business wealth for shareholders. He is also the founder of Global Business Advisors Forums where advisors from around the world collaborate in an exclusive online community. Phil grew up in a family business when interest rates were 23% and business owners didn't know where to turn for unbiased, professional advice. He started his first business in 1996 to help business owners prevent the challenges his family faced and to successfully achieve their entrepreneurial potential. Phil is a Certified Management Consultant, CPA, and MBA. He co-authored The Business Wealth Builders and currently published quarterly ebooks to help small/medium enterprise leaders. He lives in Regina, Canada with his wife Kerry and their canine chief morale officer, Lola. https://youtu.be/yh_pNJ4peT8 Dan Weedin / First Underwriters Insurance Brokers (Host) Craig Swanson / Entrepreneurs' Organization (Co-Host) Linda Popky / Leverage2Market Associates (Co-Host) Michelle Bomberger / Equinox Business Law Group (Co-Host) Phil Symchych / SME Wealth Builder Corp (Co-Host)

Join us for a special episode of The Seattle Shrimp Tank featuring all of our weekly hosts! Dan Weedin / Founder of Dan Weedin Unleashed Dan Weedin is an experienced entrepreneur, author, and award-winning international speaker who has a passion for consulting, developing and guiding entrepreneurs and business professionals. He has helped drive growth, performance and resilience improvement with well over 300 small and mid-sized companies across the country along all types of industries. Dan is a 1987 graduate of the University of Washington where he received his Bachelor of Arts degree in History. In 2012, he was inducted into the Million Dollar Consultant™ Hall of Fame by the founder, Alan Weiss. Dan is an active Rotarian and community volunteer. Dan has been married to his high school sweetheart, Barb for over 30 years. He enjoys playing golf, listening to books, and being walked by his two faithful canine companions Captain Jack and Bella. Linda Popky / Founder & President of Leverage2Market Associates Award-winning Silicon Valley-based marketing expert Linda Popky, founder and president of Leverage2Market Associates, helps organizations and individuals get heard above the noise by creating compelling content that matters. Her clients include startups, small businesses, mid-sized companies, and large Fortune 500 enterprises. Named one of Silicon Valley's Top 100 Women of Influence and to the Alan Weiss Million Dollar Consulting® Hall of Fame, Linda is Executive Director of the Society for the Advancement of Consulting and past president of Women in Consulting. She's the author of Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, and Top of Mind: 101 Insights to Transform Your Business. Linda also helps authors create more compelling self-published and commercially published books. A classically trained pianist, Linda recorded Night Songs, a CD of classical piano music. She and her family share their home in the San Francisco Bay Area with a small pack of Siberian Huskies. Phil Symchych / Founder of the SME Business Wealth Builder Phil's consulting firm helps entrepreneurs and business owners to grow their companies, access more capital, and build business wealth for shareholders. He is also the founder of Global Business Advisors Forums where advisors from around the world collaborate in an exclusive online community. Phil grew up in a family business when interest rates were 23% and business owners didn't know where to turn for unbiased, professional advice. He started his first business in 1996 to help business owners prevent the challenges his family faced and to successfully achieve their entrepreneurial potential. Phil is a Certified Management Consultant, CPA, and MBA. He co-authored The Business Wealth Builders and currently published quarterly ebooks to help small/medium enterprise leaders. He lives in Regina, Canada with his wife Kerry and their canine chief morale officer, Lola. https://youtu.be/b_PM53WXAms Dan Weedin / First Underwriters Insurance Brokers (Host) Linda Popky / Leverage2Market Associates (Co-Host) Phil Symchych / SME Wealth Builder Corp (Co-Host)

Linda is the founder of Leverage2Market Associates and is an award-winning Silicon Valley-based strategic marketing expert who helps organizations and individuals use marketing to stand out from the crowd. She is the Executive Director of the Society for the Advancement of Consulting (SAC), and the author of the book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters. Along with helping clients, Linda has also written marketing, PR materials and edited books for other authors.

Linda Popky, one of Silicon Valley’s top 100 women of influence, stops in to talk to Melinda Byerley about her lifetime of marketing experiences and specifically her time at Sun Microsystems in the heady days of the genesis of Silicon Valley. In this insightfully fun episode,  she talks about how she came to work for Sun and her eventual move from Boston to the West Coast. You will enjoy Linda’s engaging stories about her marketing philosophy, some Silicon Valley history, and the tech marketing ecosystem she has navigated for over 30 years. LINKS MENTIONED IN THIS EPISODE: Linda's newest book: "Marketing Above the Noise" Achieve Strategic Advantage with Marketing That Matters" Sign up to receive the weekly "Top of Mind Thursday" memos from Leverage2Market "Product Management Training" video: Part One, and Part Two 20th Anniversary summary video of Sun Microsystems A couple of fun Sun Microsystems commercials--a movie trailer parody, "The Dot", and a compilation of comedy spots.   MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: "We Built This City" by Starship   ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley; and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco.   We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for a playlist for all the songs we refer to on our show.  

Linda J. Popky                 Do You Have Marketing that Matters?  A lot of noise is being created in the marketplace from vendors trying to make their product or service stand out. With more ways to market than ever before, it is extremely difficult to be heard. While we may get enamored by all the new tools of marketing, they won’t make a difference if we aren’t focused on our customer. If you want to get above the noise and find a way to be heard, consider talking directly with your most prized clients. Why are you special to them? What could you be doing for them that you aren’t currently? Sit down with them and ask. Facebook ‘likes’ make us feel warm and fuzzy, but they don’t pay the bills. Consider going back to the basics to get above the noise.   To learn more about Linda Popky's marketing work and her new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, click here.   You can connect with Linda on Twitter by clicking here. If you'd like to check out Marketing Above the Noise on Amazon, click here.     Click here to check out our newest leadership development tool – LEAD – Leadership Education and Development           Steve Caldwell is an executive mentor and coach to managers and leaders who desire to excel in their career and become the leader others want to follow. Steve is a leadership expert, host of the Manager Mojo podcast and author of the book Manager Mojo – Be the Leader Others Want to Follow. (www.ManagerMojo.com) Steve also coaches his followers not only on how to become great leaders, but how to effectively coach and lead their employees to find satisfaction and fulfillment from their jobs and life. Having started his work career at the savvy age of 13, Steve is also currently CEO of Predictive People Analytics based in San Francisco, CA, a firm specializing in helping leaders increase sales, reduce turnover, and attract key talent. (www.PredictivePeopleAnalytics.com)        

Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales training and support, partner and channel programs, market sizing and intelligence, field marketing, marketing operations, industry/market development, and product marketing. She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy, and quality and has a reputation for strong leadership and team management, as well as strategic program development and delivery skills. Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty. She served as a charter member of the Conference Board Council on Customer Strategy, and was a member of the Council on E-Business Strategy.   “If it was all about data, then IBM’s Watson would be running all of our marketing. It’s not, and it requires judgment.” - Linda Popky What you’ll learn about in this episode: Why you shouldn’t try to target everyone How to find your market by narrowing by behavior rather than demographics Why it doesn’t need to be perfect Learning what makes marketing different in different countries Focusing on the thing that will move your business forward a mile instead of the five things that will move it forward an inch each Why marketing isn’t all about the data Why the hard work comes after the launch, not before Books that Linda recommends How to stay on top of the innovations that you need to pay attention to and how to know what to ignore Ways to contact Linda: Website: www.leverage2market.com Twitter: @lpopky Resources: "Presuasion" by Robert Cialdini, PhD "Marketing Above the Noise" by Linda Popky

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Program Advisor and Author of Marketing Above the Noise >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. body .audioplayer.skin-wave.playerid-75670968:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-75670968:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap75670968 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"75670968",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_3349_144",settings_ap75670968); }catch(err){ console.warn("cannot init player", err); } }); Linda Popky talks with Bill Ringle about marketing above the noise as a way of achieving a strategic advantage for leaders of growth-oriented companies.   Listen to this interview to learn: Why reputation matters now more than everKeeping track of metrics that matter, so they indicate progress and not obscure your directionWhy timeless truths of marketing still trump the latest social media trickHow the “try and buy” technique can help you gain more customers quickly and why this worksWhat Coldwell-Banker learned from asking for feedback from every real estate transactionHow to view customer complains as valuable feedback instead of something to ignore or suppress Expert Bio Linda Popky is the president of Leverage2Market Associates, a strategic marketing company that helps transform organizations through powerful marketing performance. Her clients span start-ups through Fortune 500 enterprises. In 2009, Popky was named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, and the first licensee of Alan Weiss’s workshops and seminars. Popky is the past president of Women in Consulting, and she served as VP of marketing for the Northern California chapter of the Business Marketing Association. She is a member of the Society for the Advancement of Consulting and Watermark, the organization for exceptional executive women who have made their mark, where she serves on the Strategic Development Board. Popky has served as program advisor for the Integrated Marketing Program at San Francisco State University’s College of Extended Learning, and she is a member of the Advisory Board of University of California Santa Cruz Extension in Silicon Valley. Popky is the author of Marketing Above the Noise. Her previous books include Marketing Your Career and Promoting Your Non-Profit. A classically trained pianist, Popky recently released "Night Songs," a CD of classical piano music. For more information, visit Linda's website. Contact Info for Linda J. Popky Web address: http://www.marketingabovethenoise.com Travels From: Redwood Shores, CA Contact: Resources Mentioned by Linda J. Popky:

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved … Continue reading → The post ALM 150: Marketing Above the Noise – Linda Popky appeared first on ACT LOCAL.

Episode 49 - Linda Popky discusses her book Marketing Above the Noise and ways to succeed with marketing that matters. Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant Hall of Fame. She holds an MBA and a BS in Communications from Boston University. Stay tuned after the interview for five action items to take immediate advantage of the ideas and advice in this interview. Host, Kevin Craine   @Everyday_MBA

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others. A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program. Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ was released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music.

"Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky https://www.salesartillery.com/marketing-book-podcast/marketing-above-the-noise-linda-popky

Marketing Above the Noise Achieve Strategic Advantage with Marketing that Matters By Linda J Popky Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new…

Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda J. Popky. The original live interview was 4/24/15. If you're a CEO or a CMO who is tired of wasting money on me-too marketing that doesn't work, you must read this book. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment. Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. She lives and works in Silicon Valley, where she's been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years. Her website is http://www.leverage2market.com/about-us/ To order the book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com