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Entrepreneurship. A journey of highs and lows. Filled with challenges and triumphs. But for women? It’s a different landscape. A Story of Resilience I remember meeting Jane in my company. A budding entrepreneur. Faced countless rejections. Doubted by many because she was a woman. Yet, she persisted. Today? She’s a CEO, employing over 100 people.…
If you're feeling frustrated and overwhelmed with your small business despite putting in long hours and hard work, then you are not alone! Many entrepreneurs face challenges and setbacks that can lead to self-doubt and burnout. You may be struggling to find your niche, attract customers, or make a profit. Perhaps you're investing in marketing tactics that aren't yielding results or struggling to balance your personal life with your business. However, it's important to remember that success takes time and perseverance. By learning from successful entrepreneurs and finding unique opportunities, you can overcome these obstacles and achieve the small business success you desire. In this episode, you will be able to: Uncover secrets to entrepreneurial achievement and small business victory. Delve into the art of pinpointing and concentrating on niche markets. Recognize the significance of cultivating strong customer relationships. Discover how to adapt and bounce back when faced with obstacles. Explore the impact of corporate social responsibility and community contribution. My special guest is Lisa Riggs Lisa Riggs is a female entrepreneur who took her passion for making the world a better place and turned it into a successful custom sock business, Spirit Socks USA. With a background in high tech and HR, Lisa decided to follow her heart and focus on her family before pursuing her entrepreneurial dream. A wife and mom of two college-age children, Lisa's journey in starting Spirit Socks began during her time volunteering in various school and community organizations. From helping a sports team with their fundraising to growing the company into an avenue for creating customized socks for a variety of purposes, Lisa has found the perfect balance between her values and her career. The resources mentioned in this episode are: Visit Spirit Socks USA website to shop for custom socks for your sports team, band, family reunion, wedding, and corporate events. Contact Spirit Socks USA to learn more about their fundraising program for schools and non-profit organizations. Follow Spirit Socks USA on social media to stay updated on their latest designs and promotions. Consider gifting Spirit Socks USA custom socks as client gifts or employee incentives for your business. Share your Spirit Socks USA experience with your friends and family to help support a small business that helps make the world a better place. Finding Niche Opportunities As a small business owner, it's crucial to identify and capitalize on niche opportunities. This allows for a highly targeted focus on your target market, which leads to better results and profitability. Seeking out unique, untapped markets can help your business stand out from the competition, and can result in a scalable, sustainable venture. Lisa Riggs' entrepreneurial journey is a perfect example of finding and pursuing a niche opportunity. When she recognized the potential for selling custom socks for fundraising efforts, she dove in headfirst—even in the face of skepticism from others. Lisa's determination to serve her chosen niche effectively and build strong relationships with her customers proved to be the key to her success.
If you're feeling frustrated and overwhelmed with your small business despite putting in long hours and hard work, then you are not alone! Many entrepreneurs face challenges and setbacks that can lead to self-doubt and burnout. You may be struggling to find your niche, attract customers, or make a profit. Perhaps you're investing in marketing tactics that aren't yielding results or struggling to balance your personal life with your business. However, it's important to remember that success takes time and perseverance. By learning from successful entrepreneurs and finding unique opportunities, you can overcome these obstacles and achieve the small business success you desire. In this episode, you will be able to: Uncover secrets to entrepreneurial achievement and small business victory. Delve into the art of pinpointing and concentrating on niche markets. Recognize the significance of cultivating strong customer relationships. Discover how to adapt and bounce back when faced with obstacles. Explore the impact of corporate social responsibility and community contribution. My special guest is Lisa Riggs Lisa Riggs is a female entrepreneur who took her passion for making the world a better place and turned it into a successful custom sock business, Spirit Socks USA. With a background in high tech and HR, Lisa decided to follow her heart and focus on her family before pursuing her entrepreneurial dream. A wife and mom of two college-age children, Lisa's journey in starting Spirit Socks began during her time volunteering in various school and community organizations. From helping a sports team with their fundraising to growing the company into an avenue for creating customized socks for a variety of purposes, Lisa has found the perfect balance between her values and her career. The resources mentioned in this episode are: Visit Spirit Socks USA website to shop for custom socks for your sports team, band, family reunion, wedding, and corporate events. Contact Spirit Socks USA to learn more about their fundraising program for schools and non-profit organizations. Follow Spirit Socks USA on social media to stay updated on their latest designs and promotions. Consider gifting Spirit Socks USA custom socks as client gifts or employee incentives for your business. Share your Spirit Socks USA experience with your friends and family to help support a small business that helps make the world a better place. Finding Niche Opportunities As a small business owner, it's crucial to identify and capitalize on niche opportunities. This allows for a highly targeted focus on your target market, which leads to better results and profitability. Seeking out unique, untapped markets can help your business stand out from the competition, and can result in a scalable, sustainable venture. Lisa Riggs' entrepreneurial journey is a perfect example of finding and pursuing a niche opportunity. When she recognized the potential for selling custom socks for fundraising efforts, she dove in headfirst—even in the face of skepticism from others. Lisa's determination to serve her chosen niche effectively and build strong relationships with her customers proved to be the key to her success.
Years ago, Lisa Riggs, a human resources executive in Silicon Valley, was pregnant with her second. Faced with the exorbitant price of daycare, she chose to quit her job and become a stay-at-home mom. As her children aged, though, Lisa began to strategize her next career move. She was at the time a member of the local Education Foundation Board, selling branded T-shirts to raise money for an after-school sports program. She began considering an alternative: If she marketed socks instead of t-shirts, she could both increase profit margins and—due to their lower price point—more easily sell them year-round. Lisa quickly located a sock manufacturer, ordered 200 pairs and sold every one of them in four days at a $17 profit margin per pair. Donations to the board shot up by 140 percent—which got Lisa thinking: “Oh my goodness, I should turn this into a business.” So she did. And Spirit Sox was born. Though the company at first focused exclusively on fundraising, Lisa quickly realized the importance of balancing social responsibility with the need to grow her business. So she committed herself to both goals: Using Spirit Sox to support worthy causes—schools and charities, foundations and environmental nonprofits, human rights supporters and animal welfare groups—while also generating a profit. Then, almost overnight, the COVID pandemic took hold. Though it seemed an existential business threat at first, Lisa made the shrewd decision to also begin manufacturing face masks, which ultimately accounted for more than 30% of her 2020 sales and essentially kept her company afloat. Today, Spirit Sox is thriving beyond Lisa's most optimistic expectations. It's producing huge numbers of customized socks for the broadest range of customers, from small nonprofits to major corporations. Not withstanding her remarkably successful run at the helm of Spirits Sox, however, Lisa has never lost sight of her passion for the greater good. Which is why she always has—and always will—donate fully five percent of her company's profits to the homeless. “I can help people,” she says. “I can help communities. It's basically the social responsibility piece, and it's the part I love the most.” --- Support this podcast: https://anchor.fm/betterself/support
Lisa Riggs is the founder and CEO of Spirit Sox USA. Known as the “Sock Queen,” Lisa founded her company to make a difference in the world with each pair of customized socks. By collaborating with her customers to design unique socks and incorporating their branding, Lisa has found a niche that allows her to use her background in fundraising, HR, and management. As a mom of two college-aged children, Lisa has been involved in fundraisers for a variety of their activities and sports. After creating a sock fundraiser for her daughter's school, Lisa realized this success could be replicated in other businesses and Spirit Sox USA was born. Lisa has helped hundreds of businesses with branded socks that can be sold, provided as a corporate gift, or offered as a customer giveaway. Spirit Sox USA helps customers make positive impacts across their audiences with fun and customizable gear. Listen to this episode of Mitlin Money Mindset™ for some takeaways about Lisa's journey as an entrepreneur and the incredible ways she strives to give back to her community. You will want to hear this episode if you are interested in... Learn more about “Sock Queen” Lisa Riggs [3:11] How Lisa earned the title “The Sock Queen” [4:52] Lisa's journey to becoming an entrepreneur [7:16] Learn more about Lisa's company, Spirit Sox USA [12:11] How Lisa leverages LinkedIn to grow her brand [15:38] Using her teaching personality to help others [18:47] How Lisa's authenticity has helped her business grow [20:55] Fighting the objectification of women on LinkedIn [25:21] Why it's important to have non-negotiables in your life [28:34] What's happening next for Lisa and Spirit Sox USA [31:12] What Lisa did today that brought her joy [31:53] Resources & People Mentioned The Entrepreneurial Operating System (EOS) Connect with Lisa Riggs The website On Linkedin On Facebook On Pinterest Bio Lisa Riggs, known as the Sock Queen, is the founder of Spirit Sox USA, a company focused on making a difference in the world with each pair of its customized socks. By collaborating with her customers to design unique socks and incorporating their branding, Lisa has found a niche that allows her to use her background in fundraising, HR, and management. As a mom of two college-aged children, Lisa has been involved in fundraisers for a variety of their activities and sports. After creating a sock fundraiser for her daughter's school, Lisa realized this success could be replicated in other businesses and Spirit Sox USA was born. To date, Lisa has helped hundreds of businesses with branded socks that can be sold, provided as a corporate gift, or offered as a customer giveaway. Lisa, a lifelong resident of California, has been married for 25 years and has two college-age children. With two dogs, a 30-year-old box turtle, and an active lifestyle, Lisa and her family enjoy spending time at the beach, going hiking, and playing sports. Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. Connect With Mitlin Financial podcast(at)MitlinFinancial.com - email us with your suggestions for topics or guests https://mitlinfinancial.com Follow on Twitter Follow on Instagram Subscribe on Youtube Follow on Linkedin Follow on Facebook Subscribe to Mitlin Money Mindset™ on Apple Podcasts, Spotify, Google Podcasts
Part 2 of the 2-Part Episode with Sock Queen and Entrepreneur Lisa Riggs. Lisa and Brian talk about: One of the best things anyone said to her. Being a Type-A perfectionist. Knowing her sense of purpose in her community. Her boss' comments after having her first child. Having her Epiphany moment in a meeting. How she got into the Sock business. Connect with Lisa on Linkedin @Lisa Riggs or www.spiritsoxusa.com Watch this episode on The Intentional Encourager Podcast YouTube Channel and don't forget to subscribe: https://youtu.be/Iz7vtsCdFMc
Part 1 of a 2-Part episode with Sock Queen and Entrepreneur Lisa Riggs. Lisa and Brian talk about: Running her company by trial and error. Being proactive over reactive in her business. Traditional Promotional items are not "One Size Fits All." The art of Subtle Branding. The easiest thing for her about being an entrepreneur. Her best Sock story. Connect with Lisa on Linkedin @LisaRiggs or www.spiritsoxusa.com Watch this episode on The Intentional Encourager Podcast YouTube Channel and don't forget to subscribe: https://youtu.be/99QtyJ3iIqA
Lisa Riggs, known as the Sock Queen, is the Founder of Spirit Sox USA, a company focused on making a difference in the world with each pair of customized socks. By collaborating with their customers to design unique socks and incorporating their branding, Lisa has found a niche that allows her to use her background in fundraising, HR, and management. As a mom of two children, she has been involved in fundraisers for a variety of activities and sports. After creating a sock fundraiser for her daughter's school, she realized this success could be replicated in other businesses, and Spirit Sox USA was born. Today, Lisa has helped thousands of businesses with branded socks that can be sold, provided as a corporate gift, or offered as a customer giveaway. While Spirit Sox USA customizes socks, they never lose sight of their mission — to make the world a better place. One way they do this is by donating 5% of all profits towards providing socks for the homeless in America. To date, they've donated thousands of socks to the homeless across the country. Lisa, a lifelong resident of California, has been married for 25 years and has two college-aged children, two dogs, a 30-year-old box turtle, and an active lifestyle. She and her family enjoy spending time at the beach, going hiking, and playing sports. In this episode… Many women working in the corporate world often face challenges that limit their success. To overcome this, some choose to go into business. However, acquiring customers, dealing with competitors, and finding the best strategies to grow a business in the early days can also prove difficult. So what can business owners do to solve these challenges? While starting her own company, Lisa Riggs learned the value of perseverance. She sought advice from other leaders and now advises fellow women not to be afraid of leading like a woman. You have to lead with integrity and authenticity. You also have to set realistic expectations and be ready to embrace rejections. In this episode of the Lead Like A Woman Show, Andrea Heuston hosts Lisa Riggs, the Founder of Spirit Sox USA, to talk about creating value through socks. They also talk about using socks to fundraise and give back to the community, the challenges women working in the corporate world face, and the strategies Lisa used to grow her business.
Guest: Lisa Riggs - Sock Queen of Spirit Sox USA. | Unapologetically Unscripted with Host Monica Morgan Subscribe!! ➡️➡️➡️➡️➡️➡️➡️✔️✔️✔️
If you have a unique business idea, want to expand your company's revenue streams, or are simply looking for inspiration on how to give back to the community – don't miss this episode of Women Who Own It! Lisa Riggs joins the podcast to talk about her journey from corporate life to starting her business, Spirit Sox USA, a company focused on making a difference in the world with each pair of socks. Spirit Sox USA works by collaborating with customers to design unique and branded socks that can be used in a multitude of creative ways such as customer gifts, client incentives, event giveaways, and as fundraisers for chosen charity and non-profit organizations. Watch now to discover the wealth of helpful tips, tricks and advice the “Sock Queen” herself has to share on fundraising, marketing, team-building, and more!
Social projects can take a lot of oversight especially if you're just starting out. Today, we're joined by Lisa Riggs, who is going to talk to us about how to fund social projects.Also, announcing The ADHD Melly Show's newest merch drop! Be sure to check out the shop!Don't forget to ring the
In the second to last episode of Season 2, I dive into a conversation with the sock queen herself, Lisa Riggs. We talk about her love for socks, what she loves about it, and what her favorite types of socks are. We also talk about what she sees the future of her brand in years to come. So, I really hope you all enjoy this episode. It was so much fun talking with her. Enjoy. Thrive and propser!! https://www.spiritsoxusa.com/
The past year has brought dramatic changes to businesses and the job market. We talk to Lisa Riggs, President at Economic Development Company of Lancaster County, to learn what changes are expected in the job market. We’ll also talk about steps business leaders can take to help influence the direction the job market takes in the future. See omnystudio.com/listener for privacy information.
Lisa Riggs, known as the Sock Queen, is the founder of Spirit Sox USA, a company focused on making a difference in the world with each pair of its customized socks. By collaborating with her customers to design unique socks and incorporating their branding, Lisa has found a niche that allows her to use her background in fundraising, HR, and management. Support the show (https://www.patreon.com/back2basicsmode?fan_landing=true)
Are you ready for a socking good episode of Marketing and Sales, Over Cocktails? Then kick up those stocking feet as the "Sock Queen," Lisa Riggs, founder of the sock company, Spirit Sox USA, takes us on her entrepreneurial journey on how she took an idea from her daughter's fundraiser and turned it into a company that sells amazing custom socks.Turning this idea into a thriving new business, Lisa shares some of her struggles, many of her successes, and the fun stories and things she's learned along the way. If you're a young business owner and want some energy and motivation for your own endeavors, check out episode 54! What's Inside:● How Lisa's business was affected by COVID.● Lisa's favorite clients.● How learning to take “no” for an answer is really beneficial for your business. Mentioned In This Episode:https://spiritsoxusa.comLisa Riggs on LinkedInMarketing and Sales, Over Cocktails
Homegrown Solutions for a Patchwork World - The Skills, Talents, and Mindsets of Changemakers
Every effort to create a better world takes substantial energy as well as resources. Lisa Riggs has come up with a creative solution to fundraising that is helping CHANGEMAKERS reach their goals in a fun and engaging manner by selling something everyone needs at one time or another – SOCKS! Her socks are designed in collaboration with the organizations she serves to project the message and align with their goals. While her socks can represent … Lisa Riggs, The Sock Queen Supporting Change Read More »
This edWeb podcast is hosted by AASA, The Superintendents Association.The webinar recording can be accessed here.In the middle of the COVID-19 pandemic, with 100 plus days of protests in nearby Portland, and while wildfires threaten the district's southern boundary, Dr. Katrise Perera and Ms. Lisa Riggs share how Gresham-Barlow School District is helping students develop agency and voice to advocate on behalf of themselves and their peers. Particular attention has been paid to increasing the engagement of students who are typically underrepresented or marginalized.Essential questions for discussion include:What is the district's plan for enhancing equity and inclusion?How do you encourage and collect the voices of students?When do you begin engaging students in career-technical education?How do you align resources for equitable outcomes?Listeners hear district-wide K-12 approaches to supporting and enhancing student voice, which grows students to become open-minded critical thinkers, compassionate communicators, and culturally aware community members that thrive in an ever-changing global community.AASA, The Superintendents Association AASA advocates for equity for all students and develops and supports school system leaders.
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Hello and welcome to the School Zone Podcast with Matt Miller! Joining Matt in the School Zone this week for a repeat performance is Lisa Riggs with Spirit Sox USA which is featured in the School Zone Podcast Guide: 2018 Best School Fundraiser and Resource Companies Guide Have you had to convince your customers that […] The post Featured in the Guide Series: Spirit Sox USA with Lisa Riggs appeared first on School Fundraising Ideas Podcast.
The post Spirit Sox USA with Lisa Riggs appeared first on School Fundraising Ideas Podcast.
Fraudcast host George Tsioutsioulas talks to Lisa Riggs of the Better Business Bureau in Calgary about Work at Home Schemes currently happening in the St. John's area.
Fraudcast host George Tsioutsioulas talks to Lisa Riggs of the Better Business Bureau in Calgary about Vacation Certificates Fraud currently happening in the St. John's area.
Fraudcast host George Tsioutsioulas talks to Lisa Riggs of the Better Business Bureau in St. John's, NFLD about a Credit Card Fraud currently happening in the St. John's area.
Fraudcast host George Tsioutsioulas talks to Lisa Riggs of the Better Business Bureau in Calgary about a form of Identity Theft currently happening in the St. John's area.
Fraudcast host George Tsioutsioulas talks to Lisa Riggs of the Better Business Bureau in St. John's about scams that Newfoundland and Labrador residents need to be on the lookout for.