Marketing and Sales, Over Cocktails

So everyone is telling you that video is where it's at today, when it comes to building your brand.Use video for all your content!Use video in your emails!Use video on your website!But is anyone telling us what we should be doing, or more importantly, what we should be saying, in all these videos?Enter stage left, EMMY WU, a former behind-the-camera guru for the likes of Paramount and Disney, who joined me for episode 62 of Marketing and Sales, Over Cocktails, and breaks down for all of us, the how and what and why behind all the videos you make, to take your brand to the next level.After spending two decades for those big names, Paramount and Disney, Emmy has always been a storyteller. She spent most of her career coordinating things behind the camera and served as a medium between cast and crew. Eventually, she realized that her talents were better served in front of the camera, and she started her own business helping clients discover their own unique way of promoting their business and brand through video. Her company has two branches: one is an agency side that produces branded content and serves as a media outlet, and the other is teaching business owners how to grow with storytelling through video. A huge part of her work is helping her clients get over their fears of being on camera, and that taking small steps with the bigger vision in mind will lead you to success.Another unique aspect of her distillation of a client's goals, is understanding that each person has their own unique way of expressing themselves. Through her customized distillation process, she discovers a client's personalized storytelling archetype. From there, she helps them put together a plan that they feel good about and makes them want to show up more. Her clients are able to then tell their story in a beautiful, artful way that's also clear and effective in terms of a sales strategy. So pop in your ear buds and get ready for a truly unique and wonderful listen as Emmy will take you by the hand and help you understand that being in front, and behind, the camera, is where you need to be to grow your business.  What's Inside:●       How you can use video to show up authentically and promote your business.●       The four archetypes of story and how they impact the way you present yourself on video.●       Why doing deep work to get to your core message is important before creating content. ●       What kind of stories you should be telling to promote your brand.Mentioned in this Episode:MarketingandSalespodcast.comEmmy Wu on InstagramEmmy Wu on LinkedInEmmywu.com

Sure, getting the latest and greatest tips on marketing and selling is great, but if you don't have your business set up to be PROFITABLE, nothing else matters.Let me introduce you to profit and business expert, ROCKY LALVANI, a disciple of the amazing book, "Profit First," the best-selling book by Mike Michalowicz. Rocky takes the principles and concept in Profit First, and helps businesses of all shapes and sizes, understand what it takes to be profitable.Putting your profits first in your small business can look and feel counterintuitive to everything you thought you knew about making money, or anything you may have been told. Lalvani's method of structuring your business bank accounts will not only change the way you look at making money, but will transform your business into a profit-making machine. All you need to learn to do is to set it up the right way.This is an absolute must-listen to anyone out there who owns their own business, big or small. Becoming a millionaire might not be that far out of your reach.What's Inside:●       Steps to put profit first in your small business.●       How our inherited money mindsets can block us from financial success.●       How to structure your business bank accounts.●       Why it's important to pay yourself first when putting together your budget.Mentioned in this Episode:MarketingandSalespodcast.comProfitcomesfirst.comRocky on LinkedIn

Are you grateful for things you don't have yet?So asks entrepreneurial and success coach, LIZ WOLFE, in the next eye-opening episode of Marketing and Sales, Over Cocktails, which is milestone episode NUMBER 60!Wolfe, who's tagline reads:

Is your marketing stuck in the past? Are you still using conservative copy, stale sentences, and safe social media?Or, here's the better question...does your copy convert?Well if not, pull up a chair for Episode 59 of Marketing and Sales, Over Cocktails, as business owner ALEYA HARRIS of Flourish Marketing takes us to school and how to wake up your marketing.A lively and fun episode that you won't want to miss, Aleya covers many topics you're going to want to hear. Among them, she speaks about how content should always make your potential client feel like they're understood, and good copy comes from a place of empathy and clarity."Your business is like an airplane," she discusses. "The body is your overhead, and that needs to be light. If not, you're going down. Your engines are your marketing and your sales."Listen to the whole episode for great tips that include:●       Tips on how to grow your brand presence fast as a new business owner●       Why authenticity matters in marketing●       How to position yourself as an expert and why researching is important●       What to consider when building an email marketing strategy that convertsSo sit back and relax and get ready to be entertained in episode 59 with Aleya Harris! Mentioned in this Episode:MarketingandSalespodcast.comFlourishMarketing.coAleya Harris on InstagramSocialMediaPantry.com

Let's face it...social media marketing can be overwhelming.But it doesn't have to be. Ask Tamay Shannon, owner of W2S Marketing, who joins me for episode 58 of Marketing and Sales, Over Cocktails.She has helped small businesses achieve social media success through creating a solid plan, filled with consistency, and learning how to navigate through the ever-changing nature of the platforms, without feeling engulfed in the swamp of it all.On a mission to take away this "overwhelm" for small businesses, Tamay has ten years of experience in her craft. Inspired by her mom, she took the leap and started her own business after realizing she had a gift for helping people navigate the tricky world of social media. She says, "So much of social media overwhelm comes from not having a solid strategy. People tend to throw things at the wall to see what sticks, and this can lead people to burnout and not see success."Tamay suggests getting out there with what she calls “messy perfection”. It's better to test your strategy and then refine it rather than not have a strategy at all. Consistency is also important. It's impossible to tell what will go viral, but if you're creating and posting consistently, your chances of something catching fire certainly increases. She also discusses some great free tools you can use that can help you create relevant content around what your audience is looking for.  What's Inside:●       The importance of having a social media marketing strategy.●       Why you should be consistent in creating and sharing content.●       Navigating ever-changing platforms and why you might want to think about where you direct your audience.●       Tools to help you create content based on what your audience is searching for.  Mentioned in this Episode:MarketingandSalespodcast.comW2S MarketingTamay Shannon on LinkedInW2S Marketing on Instagram 

So you have a podcast, or are thinking about starting one. Have you thought about all the ins and outs, the details, the hosting platform, the editing, the design, all of it? But also, have you thought about making some money from it as well?Meet podcast monetization expert, HEATHER OSGOOD of True Native Media, an advertising agency that works with mid-level podcasters. After realizing that only the top 1-2% of podcasts had advertisers, Heather wanted to help folks in that middle range make their monetization dreams come true, and her company was born. In today's episode, she touches on so many important things, including the ad strategy for your podcast. Where your ads fall within each episode is important, as well as choosing between a host-read ad and something more automatic. Opting to represent brands that align with your podcast is also something to think about. Studies have shown that most podcast listeners don't mind listening to ads, but if you can make them interesting, it's beneficial for everyone.“Podfading” is a term that refers to folks that start up a podcast, but only stick with it for a handful of episodes. This is common, and we saw a lot of this happen this past year when it seemed like everyone was starting a podcast. Heather recommends a podcast to help boost your personal brand, but only if it's something you're motivated to stick with. As a content creator, when you're not into what you're creating, your audience won't be either.Heather has a ton of tips to help your podcast earn you some cash through advertising, as well as great advice on how you can grow your audience. What's Inside:●       Interesting statistics on podcasts and advertising●       Why you don't necessarily need a huge audience to start running ads●       Why a podcast isn't always necessary to grow your brand●       Tips on how to grow your podcast audience Mentioned in this Episode:MarketingandSalespodcast.comTrue Native MediaHeather Osgood on LinkedInHeatherOsgood.com

How can a former CPA and someone who had to overcome a shopping addiction help us all to form lifelong, healthy habits?Meet JINLING YANG, an exceptional "fitness habit coach" that is here on episode 56 of Marketing and Sales, Over Cocktails to show us why you need healthy habits, how to start new them, and how to stick with them once you've started the journey towards a healthier life. Plus, we also talk about how to apply these principles to growing your business too. The life of the sales rep isn't one that normally doesn't lend itself to a healthy lifestyle. Whether you do in-home sales or spend all day driving around for work, it can seem like a huge hurdle to start getting healthy.Jinglin was no stranger to overcoming difficult obstacles either. A former CPA who struggled for years with a shopping addiction that was controlling her life, she found that by building good habits like reading, journaling, and other self-care activities, she was able to stop thinking about shopping because she was too focused on her new healthy habits.She learned two important lessons during this process. First, building healthy habits is more fun than it sounds. It seems like it should be tedious or uncomfortable, but it almost never actually is. And second, building better habits can help you grow and change for the better as a person. New habits make you feel good, and they help boost your self-confidence too.So pull up a chair and listen to the great advice on how to turn your health around while also running your business or your sales career, with the implementation of healthy habits.What's Inside:●       Building good habits will help eliminate bad habits●       New habits improve your self-confidence●       How to start building better habits: start with 2 minutes●       Tips for sticking with new habits●       How your sleeping habits influence your eating habits Mentioned in this episode:marketingandsalespodcast.comJingling Yang on InstagramJingling Yang on LinkedIn

Are you ready for a socking good episode of Marketing and Sales, Over Cocktails? Then kick up those stocking feet as the "Sock Queen," Lisa Riggs, founder of the sock company, Spirit Sox USA, takes us on her entrepreneurial journey on how she took an idea from her daughter's fundraiser and turned it into a company that sells amazing custom socks.Turning this idea into a thriving new business, Lisa shares some of her struggles, many of her successes, and the fun stories and things she's learned along the way. If you're a young business owner and want some energy and motivation for your own endeavors, check out episode 54! What's Inside:●       How Lisa's business was affected by COVID.●       Lisa's favorite clients.●       How learning to take “no” for an answer is really beneficial for your business. Mentioned In This Episode:https://spiritsoxusa.comLisa Riggs on LinkedInMarketing and Sales, Over Cocktails

Did you know that 85% of workers worldwide are disengaged from their work? And that 60% of workers are also more willing to trust a STRANGER than their own BOSS...it's true!Why is that, and how can we fix it?In steps the incomparable and amazing, DR. BRIAN HARMAN, the owner of BMH (Business Management Hallmark) and coach of executives who want to become better. Better leaders, better co-workers, better humans.   Brian brings the goods in episode 55 of Marketing and Sales, Over Cocktails, covering such topics as:●       Why are there so many bad bosses? ●       Building trust with employees using personal stories.●       Allocate your time according to your core values for a more fulfilling life.Trust plays such a huge part in building any relationship, and Brian's focus is on bringing the human element back into the workplace. In today's world where we're all a bit burned out from the mechanical sales and management training that's everywhere, a shift towards sharing more personal stories and becoming more genuine in our interactions is key. Personalization in terms of time management is also a shift we can make to live a more fulfilling life. Focusing on the things that matter when blocking out your calendar can make all the difference. Shifting away from productivity and towards "how can I do more of what I value the most" can be a game changer. So pull up a chair or pop on those ear buds as Dr. Brian takes us on a journey that will no doubt make you rethink you strategies with your employees, and everyone you work with.Mentioned in this Episode:MarketingandSalespodcast.comBusiness Management HallmarkBrian Harman on LinkedInBlinkistShay Rowbottom - Video BootcampOpen DeltasTrillion Dollar CoachMarcus Chan on LinkedInThe 7 Secrets to Selling More by Selling LessJoe Apfelbaum on LinkedInJackie Hermes on LinkedInSteven Covey on Trus 

Still think you need to pay for ads to get exposure or engagement?Still think the way to build your brand is through Google clicks or Facebook advertising?Well pull up a chair and have a listen to episode #53 with MANDY McEWEN of Mod Girl Marketing, who talks about building your personal brand organically, and what that actually means.Mandy gets into how important it is to grow and master your organic content before you even think about spending ad money. Tell a story about how you have helped people, NOT how awesome your company is. You want people to say great things about you and the value you offer. Sometimes it pays to be vulnerable. Show your personality. Add value to your audience. Mandy's quick tips:●       Put yourself out there on social media. Create useful content and tips for your audience.●       Figure out what kind of content is going to get views, attention, and engagement (and hopefully leads and conversions).●       Stick with one social media to start and focus on it. ●       Master organic marketing before you start any paid ads. ●       Figure out where your customers are hanging out. Is it Instagram? Post your content there.  ●       Build a partnership with others who have complimentary services. What's Inside:●       What do Mod Girl Marketing and Luminetics specialize in?●       What is a backlink and why is it beneficial?●       The most important hours for social media engagement.●       The easiest way to create content for social media.●       The importance of SEO. Mentioned In This Episode:MarketingandSalespodcast.comMod Girl MarketingMandy McEwen LinkedInAllan Langer Website 

You can't sell if you don't feel good, especially about yourself.So is the message from this week's awesome guest, Brian J. Hines, a mindset consultant and creator of the Manifestation Mastermind as well as The Ally Group, to help you get clear on your gifts, your vision, and the mindset skillsets necessary to manifest your vision.This week's episode is chock full of great eye-opening nuggets that will really get you thinking about what your real purpose is as a salesperson. Is it just to make money? Does money really buy you happiness?Are you on what he calls the "Golden Hamster wheel of Sales?" Where the money just isn't enough at the end of the day?So what can a salesperson do to find their why? According to Brian, you first need to figure out your “North Star” by asking yourself three questions:What do I want to contribute to the world?What do I want to experience?How do I want to grow?Then ask yourself where you want to be in a year, considering each of the following six areas:RelationallyProfessionallyPersonallyEmotionallyFinanciallySpirituallyLet go of expectations and let your imagination run wild. When you connect with these six areas, you'll feel connected to the process and your goals will make sense. Mindset is a critical part of the process. Life is all about what we choose to focus on. We're hard-wired to focus on the negatives so we need to reprogram our minds and choose to focus on the positives. According to Brian, a daily meditation practice is the fastest way to change your state.What's Inside:●       What are your gifts and how do you find them?●       How to find your “why”.●       Why is mindset so important and how do you change it?●       How to reprogram your mind through meditation. Mentioned in this Episode:www.brianjhines.comBrian Hines on LinkedInBrian Hines on InstagramShoot me a questionAllan Langer website 

Have you built your website to look pretty, or to get customers? Does your website have amazing bells and whistles, but no one is clicking through and inquiring about your services or products?Isn't the real, ultimate reason for your website to attract your ideal client and get business? Well say hello to website guru from England, SAM DUNNING of Web Choice, who joined me on episode number 51 of Marketing and Sales, Over Cocktails, to go over some real nuts and bolts on how to optimize your web presence to get clients. Sam started out as a camera salesman, quickly got hired by Web Choice, and is now one of Web Choice’s owners. Web Choice is a company that helps small businesses build websites, strategize SEO, and help businesses grow from a website and social media perspective.  According to Sam, these are the three main things to consider when building your website:Did I design this website considering my ideal customer, or did I build it with own preferences in mind?Will this engage my ideal customer within seconds? Does it build trust and make them want to work with me?Does my website let my ideal customer know how I can help them, instead of just talking up my business?What’s Inside: ●      The top three ways to get traffic to your website. ●      How you can optimize LinkedIn. ●      What NOT to do when building a website to attract your ideal client.  Mentioned in this Episode: Ask Allan!Web ChoiceConnect With Sam DunningBusiness Growth Show

Did you know that social media, and advertising, and networking, and all of those popular and easy exposure vehicles, could pale in comparison to an interview on a morning radio show? Or a quote in a widely-read publication?Say hello to nationally-known publicist, TRACY LAMOURIE,  who joins me on milestone episode NUMBER FIFTY this week on Marketing and Sales, Over Cocktails!Tracy, author of Get Repped: Build Your Brand with Effective Public and Media Relations, and the owner of her agency, Lamourie Media, positions her clients as experts and builds out their brand using editorials and content-rich interviews. She discusses how you can become the go-to expert for magazines, reporters, or radio and TV stations.She’s gives us all tips on how you, even solopreneurs, can use the same PR strategies to become the trusted authority in your industry. You’re going to hear her plans on how to:●       Get quoted by Oprah.com and other huge publications.●       Talk on the biggest radio morning show in your area.●       Figure out how to present yourself to media so they love you.●       Turn that publicity into free advertising.What’s Inside:●       How you can get quoted in the paper, and then how you can promote the heck out of it.●       What the difference between an editorial and an advertorial is, and how you can use editorial content to promote your business.●       Solopreneurs have the perception that they can’t afford a publicist, but there are some quick wins a publicist can provide that can’t be matched with a regular advertising budget. ●       Tracy’s favorite websites that can instantly connect you with a reporter that wants to talk to you.Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comLamourie MediaSourceBottle.comHARO

When surveyed by Hubspot a few years ago, over 1000 people said that they trust their barista more than they trust a sales person, or a marketing ad or company.Think about that for a second...so what's the problem here? Let's find out with this great episode of Marketing and Sales, Over Cocktails when marketing guru, GINA BALARIN talks about this and the many other relationships between sales and marketing, and your business and customers.As the founder of Verballistics and the author of The Secret Army: Leadership, Marketing & the Power of People, Gina spends a lot of time thinking about how marketers can increase trust with a suspicious audience.  Bringing the value in episode 49 by discussing how you can flip the marketing funnel around and work your way backwards to find out what your customers want so they truly want to see your ads. You’re going to hear:●       What IRATE is and why you should apply it to your marketing.●       Why you should ask your customers questions.●       And why you should brace yourself for raw and honest answers What’s Inside:●       What does couple’s counseling look like for a dysfunctional sales and marketing team?●       In the old days, marketing communication models were about the sender and the receiver, but those days are turned on their head with internet marketing.●       Bad conversion rates are going to come back and bite you if 75% of the people who see your product walk away.●       What “big rock content” is and why it’s so incredibly valuable for your marketing. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comThe Secret ArmyGina Balarin on LinkedIn

Do you turn into a "salesperson" right before you meet your potential client?Are you still following sales scripts?Are you a solopreneurs or business professional passionate about your area of expertise, but don't know how to quite close the sales conversation, or take those appointments and turn them into customers? Then say hello to sales and business coach, Rachel Crocker, hot off the presses with episode 48 of Marketing and Sales, Over Cocktails! Rachel, who has been helping folks just like you get your online coaching business off the ground, not only from a "how do I start?" standpoint, but also from a "how do I close sales?" standpoint as well.With over 6,000 followers on Instagram, Rachel’s get's into some of the following topics on today's episode. ●       How you can close better.●       Why you don’t need a brick and mortar business anymore.●       How to have a great impact without being face-to-face.●       Showcasing your expertise in today’s crazy world. Stop the painful and expensive revolving door of salespeople by training them better from the start.What’s Inside:●       Young reps want to sell their product so bad that they lead with the product instead of leading with the problem.●       Sales scripts strip your personality out of the selling equation. ●       How to reject the one-size-fits-all selling approach and find the right tool for the right audience.●       If you haven’t figured out that 97% of people start the buying process online, then you’re going to be left behind. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comRachel Crocker Consulting

With one great tagline after another, business coach and all-around badass business owner, KATIE MCMANUS joins me this week on Marketing and Sales, Over Cocktails, and you will want to carve out some time for this one!Totally fun, slightly irreverent, and usually the smartest person in the room or on the Zoom, McManus tells us how she went from an online dating coach for men, into one of the more sought-after business coaches on LinkedIn. Her tagline, “Stop being a weenie and start your business already!” tells you all you need to know about her coaching style.In this fun-filled interview with lot's of laughter, you’re going to hear Katie’s advice for:●       Heart-centered service providers who want to make a living wage.●       Niching down without cutting off potential clients.●       Small businesses who are ready to scale up.What’s Inside:●       Coaching programs do not prepare you for running a business, so Katie’s taken on that challenge to help coaches dream bigger.●       When you choose a niche, prepare to dance with the universe as you figure out what people really need.●       If you want to gag when you think about selling, you need to try out Katie’s “holistic selling.”Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comKatie McManus 

Straddling both sides of the sales and marketing worlds, the Senior Director of Marketing for First Orion (a company change since the podcast was first recorded), Sherri Schwartz took her experience as the number one sales rep in a male dominated industry, and turned it into a highly successful career in both sales and marketing. Get ready for a Marketing and Sales, Over Cocktails episode filled with high-end advice for both sides of the sales and marketing aisle. With experience in startups, military sales, and fintech, Sherri shares her brilliant advice and experience navigating the ecosystems of sales and marketing and getting them to work together.  In this episode, Sherri and I dive into what it’s like to thrive in the sales bro culture; what it means to be a sales champion to the marketing team, and how to get ahead with hard work and extensive preparation.  You'll also hear:●       How her sales and marketing background helps her integrate the two teams.●       Why she uses educational meetings to get key constituents together.●       Her perspective on building a marketing system for startup companies.What’s Inside:●       What to do when you’re building a startup’s marketing from the ground up and you don’t have a benchmark from the previous year to measure against your success.●       If you feel like your sales pitch is stuffy, I’d encourage you to start a TikTok account. ●       Why you should monitor the words people use to discover you so that you don’t miss out on what consumers want.Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comSherri Schwartz on LinkedIn

If you think the contracting world is full of misfits and hacks just trying to take your money, you would be very wrong. Yes, those misfits and hacks do exist, unfortunately, but the majority are smart, competent, successful small business owners that know how to run teams and schedules and everything else you need to master to have a successful enterprise.And my latest guest on Marketing and Sales, Over Cocktails, TORLANDO HAKES, is a great example of the successful contractor we all could emulate, no matter what business we run.A former very successful painting company owner, now in the corporate world, Torlando talks about how he has used many of the skills he learned running his own contracting business, including the SCRUM Method, which focuses on three very specific questions that you need to ask everyone in your company, every morning.In this highly informative episode, Torlando talks about:●       How to gain leverage over your competition by selling your expertise.●       Why podcast marketing is so effective in the trade industries.●       Detailing all of the steps of a job can help you pinpoint exactly where you’re losing time and money.●       How Torlando figured out how to communicate his processes successfully to his employees.Also inside:●       Torlando painted his way through college, and by the time he graduated from college, he had a business on his hands.●       How Torlando built a system that eliminated the need for a production manager in his business.●       Using the Scrum approach, Torlando has streamlined efficiency to the nth degree, and he wants to teach other contractors and small business owners how to improve their business processes too. Mentioned in this Episode:Sprint: The Scrum Playbook for Paint Professionals & Craftsman ProfessionalsTorlando Hakes on LinkedInTorlando.Periodic.sitePaintED podcastMarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.com

How do you solve problems?With force? With money? With conversation? Or, with better thinking? Meet critical thinking expert and author of the great book, "Thinking Better: Critical Thinking & Creativity Through Trusting Collaboration ," DAN MANNING, as he joins me in this fascinating and entertaining episode of Marketing and Sales, Over Cocktails.A former A10 fighter pilot for the Air Force and then a military diplomat who speaks fluent Russian, Manning will drop your chin with his stories and insight on how he became an expert on how to actually THINK BETTER. Sit back and enjoy as we discuss the importance and significance of collaboration, creativity, and proper strategy in all types of situations, and how most of it can be applied to your sales processes, and your business.Listen as he describes that thinking "outside the box" is only the first step, and that the "fear of future regret" is real and debilitating. What’s You'll Hear:●       How guessing the weight of an ox can teach us about collaborative critical thinking.●       How do you come up with great ideas to improve your company? ●       Why the fear of future regret is holding you hostage, and how you can break free of that limiting belief. ●       Are you treating your beliefs as a fact? How to tell the difference between the two.Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comDan Manning on LinkedInHi.TrainingThinking Better: Critical Thinking & Creativity Through Trusting Collaboration

Is anxiety stopping you from the success you wish to attain? Or getting into the relationship you want to have? Or possibly even preventing you from chasing after that promotion you've always wanted?Well, you're not alone. Anxiety is everywhere, and ALL of us deal with it, or should I say, try to deal with it. In tyhis fascinating episode of Marketing and Sales, Over Cocktails, Anxiety Coach, Bibinaz Onsori understands all of it. While in a previous high-pressure sales career, she dealt with terrible anxiety and had to learn and figure out how to manage and fix it. She visited over 25 different psychologists, therapists, and psychiatrists before she found the proper help, and today, she's figured out a way to help you.  Bibi works with clients as the Anxiety Coach, helping them identify the source of their anxiety and offers solutions and strategies to address it. In this podcast, Bibi talks about how anxiety holds many salespeople back from their goals, their potential, and getting ahead.  She gives strategies for working through it, like:●       Writing down all of your wins.●       Practicing diaphragm breathing.●       Identifying the source of your anxiety.What’s Inside:●       While working through anxiety issues, many of Bibi’s clients say “I don’t know”, which is really just a common way for someone to say “I don’t want to go there."●       For most people, the specific root causes of anxiety are all very similar to each other. ●       How to deal with business anxiety, or the fear of failure, the fear of judgement, and the fear of the unknown. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me an "Ask Allan" question on MarketingandSalesPodcast.comTheInnerRoommateVisit my website at www.AlLanger.com

You’re at the point in your career where you know that you want a promotion, but the competition in your office is fierce. It’s completely normal to feel nervous or unsure about your success, but pull up a chair and listen to my next guest, Melissa Worrel-Johnson, who is going to help you step over your fears and walk into an amazing new position.On the next episode of Marketing and Sales, Over Cocktails, business and entrepreneur coach, Worrel-Johnson, with 18 years experience in the sales and marketing world, talks about her passion in helping small businesses develop leadership skills, and succeed. When business leaders come to Melissa for help on upskilling their leadership expertise, they’re usually looking for help with the same three problems. In this podcast, Melissa lays out how you can:Overcome Imposter SyndromeDevelop better time management skillsCreate a positive team cultureFor Melissa, people, purpose, and passion are her three core strengths, and all of her work revolves around their focus.  Learn how she takes those three beliefs and uses them as a roadmap to success.What’s Inside:●       How you can create the power of external motivation to move you toward your goals.●       What it looks like to “manage up” and “manage down”. ●       You can create better work/life balance with these time management skills. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comMelissa Worrel-Johnson on LinkedIn

Buckle up MASOC fans for one of the most insightful and fascinating interviews yet, as this humble host was graced with having a conversation with a true pioneer of business.Sit back and get ready to geek out on a journey that takes us from Russia in 1970, to Artificial Intelligent travel concepts at the turn of the century. Meet TERRY JONES, known as a "Digital Disruptor," an author and a venture capitalist. And oh yes, he also started these two tiny little companies called Travelocity and Kayak...ever heard of them?All totaled, he has founded five startups, with the two billion dollar IPOs - Kayak and Travelocity, his most famous and lucrative. He has also served on 17 corporate boards, and his success has established him as a thought leader on innovation and disruption in the business world. In today's podcast, Terry discusses how the speed of business today is “faster than a speeding bullet." You need to be ready to adapt to where your customers are going, or you’re going to get left behind. Terry also discusses how you can turn the pandemic into the biggest and most amazing pivot in your business’s history.What’s Inside:● How is automation going to change your industry?● There are ten new technologies coming to disrupt your business, so what are you going to do about it?● By focusing on selling the outcome you can outsmart and outmaneuver Google and other big tech solutions. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comTBJones.comDisruption OFFON Innovation

So how do YOU use LinikedIn?As a place to find a job? As a platform to tell people how good you are? Or do you use it the proper way?To build a PERSONAL BRAND.Introducing AMY QUICK, Navy mom and wife, and Fortinet Account Manger extraordinaire, Amy has been in the sales world for 17 years, but was one of the original "brand builders" on LinkedIn, before brand building was a thing.Now, with close to 24 THOUSAND followers, she is one of the experts when it comes to using LinkedIn to help sell. Settle in and check out this fun and fascinating interview where Amy talks about what is important on LinkedIn and what isn't; how to navigate that tenuous relationship with your supervisor who doesn't think that any time should be spent on the platform; and how, if you do run or own a business, you would be foolish not to embrace the power of your people being on LinkedIn.You will hear:● The power of building a micro-community online.● How to get the engagement ball rolling.● How to be smart about when you’re engaging.● The networking structure you can build to help get your foot in the door.What’s Inside:● Should you throttle back your emoji use? When is it too much?● The challenges of trying to network on LinkedIn, but in the eyes of your boss, you’re on LinkedIn too much.● If you’re smart, LinkedIn networking can eliminate most of your cold calling because of your personal brand.● Is this really the Year of the Pivot? How Amy had to shift her sales outreach during the pandemic.Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comAmy Quick on LinkedIn

Do you leverage humanity in your sales process? Do you have the core skills that not only impact your sales success, but your sales "happiness?"Pull up a chair and check out my latest episode of Marketing and Sales, Over Cocktails, as I sit down with JORDANA ZELFDIN, a sales expert and owner of Spriing Training, a coaching consultancy that helps seller and sales teams leverage their human-ness to become more effective sellers and build richer, more open relationships with their prospects.Inject a little of yourself into the sales process and watch your closing rates soar when you heed Jordana’s advice. We’re talking about how:● Tone● Transparency● Honesty● And openness Create a psychologically safe space for the buyer to open up. Her acronym DISARRM can help a customer put down their armor and engage with you. (You'll have to listen to find out what that means)

We define ourselves by the things we choose to buy. Simple as that.Understanding that key concept can help you unlock marketing strategies that will help you cut through the noise and reach your target audience. Join me as I talk to the brilliant Michael Solomon, a premium expert of consumer behavior, prolific author, and a professor of marketing, on the latest episode of Marketing and Sales, Over Cocktails!Your primary motivation to buy one brand over another is about what the brand means to you, and not how much the brand costs. With every purchase that you make, you’re creating a lifestyle that you believe reflects who you truly are.The modern consumer changes their identity rapidly, even as quickly as daily as they shift from work to home to the gym. Savvy marketers know they can’t rely on one channel or one marketing campaign to reach these prospect, known as “chameleon customers." With that tribal marketing concept, you’re going to hear strategies for how to:● Build marketing personas● Create brand allegiance with tribal marketing● Understand what your customers truly wantWhat’s Inside:● Making assumptions about where your customers are means you’re going to miss the chance to catch their attention.● When you realize that everyone is a work in progress, you won’t get caught up in outdated stereotypes about who your customers are.● How to use personas to help build allegiance to your brand. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comConsumer Behavior: Buying, Having, and BeingThe New Chameleons: How to Connect with Consumers Who Defy Categorization Michael Solomon on LinkedInMichaelSolomon.com

We all want to improve, right?We all want to get better at sales, at marketing, at running our own business...but are we willing to do what it takes?Did you know that 94% of people who buy self-help books or programs never follow through or finish them? For once, keep your New Year’s resolutions and make 2021 the year you make real progress towards your goals with high performance coach and author of The Morning Fire, Jeff Wickersham. In this awesome conversation, Jeff shares fantastic tips for putting goals into bite-sized pieces that are easy to work on daily. You’re going to learn how to make new habits permanent by:● Bookending your day● Starting small● Sharing goals publicly● Getting in some early wins If you’re the kind of person who’s overwhelmed by your own goals, Jeff also shares tips for busting through the procrastination; finding an accountability partner, what to do every mornin g and every night, and so much more.Help jump-start your success by developing the right habits that will catapult you into the best year ever.What’s Inside:● How to reinforce your goals with small steps and preplanning.● Strategies to get over negative feedback so that it doesn’t suck the joy out of your day.● Setting yourself up for success means starting the night before. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comRise Fight Love RepeatThe Morning Fire

If 2021 is the year you’re aiming for that promotion, then you need to know the skills that senior leaders are looking for. Should you really schmooze more with your boss, or is it really time to improve your communication skills?Are you a woman or minority looking to break through the status quo? Are you a college student trying to figure out how to get into a leadership position, or what to do during an interview?Take a seat and grab a whiskey as leadership and business coach, CATHERINE CANTEY holds nothing back in this great and eye-opening interview on episode 36 of Marketing and Sales, Over Cocktails. As a woman who broke barriers in the male-dominated financial and banking industry for decades before moving into coaching, Catherine has had to learn how to control her own narrative so that senior leaders paid attention to her. In today’s podcast, Catherine talks about the 3 skills senior leaders are looking for, and how you can casually employ them in a way that will knock their socks off. Learn how:Listening better makes you a better leader.Following up with more than a text will set you apart.Practicing public speaking every chance you get will give you a leg up over the competition.What’s Inside:● How you can move your career along with what Catherine calls “hallway conversations”.● Learn the difference between a mentor and a sponsor, and why that will make a critical difference in your future promotions. ● Catherine explains the 2-2-2 follow-up method that will destroy whatever weak follow up your competition offers. ● What future-focused advice is, and how you can ask for it from your boss.Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comCatherine CanteyCatherine Cantey on LinkedIn

Is customer service a main focus of your business, or is it reactionary? Do your employees know what real customer service is, and how to deliver it? Do they, or you, have a plan?Well if you've answered the wrong way on any of those questions, then pull up a chair and get ready to take notes as the king of customer service, Dr. KELLY HENRY joins me on the latest episode of Marketing and Sales, Over Cocktails.Did you know that many business owners treat their employees as liabilities instead of assets? And the trickle-down effect from that is there is no way those same employees will treat your customers well either. It all starts from within, and Dr. Henry explains how to turn it all around.In this episode, Dr. Kelly lays out his five-step process for rebuilding, revamping, and repositioning customer service as the core tenet of your small business. He discusses how these steps will not only improve company morale, but also can help close more sales. And be prepared at the end for the mantra every business owner should adopt, today!What’s Inside:● Training has to come from the top down if the entire culture of the company is going to change. ● How Dr. Kelly helps companies plug in the holes of their customer service process.● How can you change poorly entrenched attitudes?Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comDr. Kelly Henry on LinkedIn

How much fun can two people have in one interview? Well find out here as the “the Social Media Sherpa" herself, Shaily Hakimian digs in and let's lose (with a few shots of tequila to help along the way) as we get into all things social media, including a dive into my recent venture onto TikTok!One of the highest-energy people I know, fasten your seatbelt as Shaily takes you on a fast and hilarious journey into the hacks of the social media world. Since her MySpace days, Shaily has been making friends and connecting on the internet, and so stepping into her role as “the Social Media Sherpa” was easy for her because she was already an early adapter to social media platforms. Pop in some earbuds as we talk the do's and don’ts for small businesses on social platforms, how to properly connect, what to do and what not to do, and how to utilize all of it to increase your business. Shaily’s going to cover when small businesses should:● Use referral network amplification● Plan social media content● Fix the broken parts between marketing and sales● Choose between organic outreach or paid advertising And also, wait until the end where she shares her social media "golden rule," which you won't want to miss. You won't listen to a more fun episode than this one!What’s Inside:● How do you choose a secondary social media platform?● Shaily’s Facebook hack for creating more engagement and publicity for a livestream or event.● My method for figuring out what a client values using LinkedIn.Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comShaily Hakimian on LinkedInYour Social Media Sherpa

Why is your sales team closing just 28%?If you ask the marketing department, it's because they don't know how to close. If you ask sales, they will tell you the leads suck.The truth? The blame really lands at the feet of the upper management teams stuck in the past, still believing that quantity will always win out over quality, basing success on number metrics and nothing else. Drive as many leads as possible, and we will be successful. This however, no longer works, and produces a marketing team that simply generates as many leads as possible, quality be damned, and a sales team that can't close these leads because they are not the ideal customer in the first place.Get ready for a marketing wake-up call in my latest episode of Marketing and Sales, Over Cocktails, as I sat down with digital marketing guru and all-around great guy, CHRIS WALKER, as he talks about how the above philosophy is a thing of the past, and so many other golden nuggets, there are too many to list here. Just a sample of what you will hear, and see:What’s Inside:● Should you put your pricing on your website?● Figuring out when you should jump from organic marketing to paid marketing depends not only your goals, but your current revenue amount. ● Google gets way too much credit...find out why.So pull up a chair or don those ear buds and enjoy some eye-opening marketing advice.Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comState of Demand Gen podcastRefine Labs

Happy 2021, and get ready for some Rocket Fuel, with the first guest of the year, Mike "C-Roc" Ciorrocco. If want or need that small kick in your ass to get the year started, this is the episode for you!This past year has been such a stress test for people’s coping mechanisms. Some people curled up in a ball, and others had their best year ever. The difference? Everyone who seized the opportunities before them instead of playing the waiting game, or simply made their own.Get ready for some hard-to-hear but necessary guidance as Mike is going to inspire you to get your mind right and prepare for amazing business growth in 2021. Also, how to convert negative people, setbacks, and losses into positivity and motivation for yourself and your career.A coach of real estate investors, tech professionals, and business owners, Mike pulls no punches in teaching clients to make their own luck and nail down the mindset you need to leapfrog over the inevitable failures that come with every business venture.What’s Inside:● Why are your employees mediocre? Because they’re missing the 4 Ms: model, mimic, master, and multiply.● If you don’t believe that you can have a thriving company, then you won’t.● Get leadership in place first, and then you’ll have a better chance of building a solid team around them.Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comTheMikeCRoc.comRocket Fuel BookMike “C-Roc” on Instagram

You’ve gotten some great engagement on your social media posts, but you can’t seem to figure out how to get clients. You're tempted to use the shiny new automated messaging system, but then wonder if anyone will ever trust you.Pull up a chair and get ready for some rock solid LinkedIn and sales advice to end 2020 by one of the most qualified experts around, Richard Moore. A true LinkedIn rockstar who also adds over 17 years of sales experience, Richard entertains and enlightens in this great interview to end the year.In this episode, Richard, who also runs the LinkedIn Client Accelerator program, is going to teach you:● How to truly make LinkedIn work for you.● The cues that every client is dropping for you to pick up (if you’re paying attention). ● The best ways to find an opening into a prospective client conversation.● And the warning signs that you are a terrible salesman.. What’s Inside:● Richard’s tips for warming someone up so they’re not surprised by your pricing.● Using LinkedIn is one thing, but do you know how to close deals on there? ● How Richard uses charity groups to increase engagement and build positive goodwill in the world. ● Why staying manual with your replies will help increase your sales. If you’re ready for more tips and strategies for selling authentically, you can find Richard’s Entrepreneur Business Group on Facebook or connect with him on LinkedInMentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comRichard Moore on LinkedInEntrepreneur Business Group

Can you simply follow the company sales process and be successful?Can you leave your personality at the curb and simply go through the company pitch and expect to close?Today's episode of Marketing and Sales, Over Cocktails shatters the myth that all extroverts and outgoing people are automatically good at sales, and that if you follow the corporate "process" exactly as trained, you will sell. Join me as I sit down with sales trainer extraordinaire, ENEIDA CANEV, as she breaks down what it really takes to be a successful sales person, and it's not what you think.Emotional intelligence, empathy, connection, are all traits of top performers. Following a pitch, making hundreds of cold calls, and leaving your personality at the door, are what make you mediocre, and a low closer. And metrics like that also turn you into the typical sales robot, leaving you with low self esteem, a lack of confidence, and usually not liking your job or the product/service you are selling.Listen to Eneida as she covers:● The emotional connection you must have in the sales process● Ways you can be yourself within a sales script to close more sales● Why the sales process starts in your head with your mindset● What sales enablement is, and how you can use it to frame a better sale.● We talk about how to price condition customers so that there’s less pushback on a product’s price tag. ● How successful salespeople rely on more than reading body language by leaning into emotional intelligence.An absolute must-listen if you are struggling with how to interact and approach your potentials, and how to use your personality over your pitch to win more business.Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comEneida Canav on LinkedInHer Sales Resource

Covid has forced us to integrate our work life into our home life, whether we want to or not. There is no longer a "work-life balance," there is a "work-life integration."Join me and this week's guest, Executive Business Coach, David McGlennen, as he gets real with happiness at work and at home, and how to achieve both. And even though most of us are working virtually, company culture is still paramount to success.Take notes when he explores the problems of a bad company culture, and how so many leaders today don't know how to nurture the proper culture, leading to mediocrity and high turnover.With a background in the insurance industry and over 20 years of running his own business, David has been a pioneer in the work-from-home space for over a decade.In this episode, you’ll learn:● The three pillars David teaches leaders to stand on.● Tips for integrating your business and home life.● How culture plays a part in employee retention.Personal development is a huge part of being a better business leader, so don’t miss David’s recommendations for the best business thought leaders and how he can help you take the next step in your business.What’s Inside:● David puts a structure and a process in place to help businesses create a positive culture.● How do we harmonize our work and our personal life in the time of Covid?● The seven books David recommends for emerging leaders to add to their libraries.● What to look for when you choose an executive coach or entrepreneurial mentor.Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comDavid McGlennen on LinkedInCulture of DesignThe 21 Irrefutable Laws of LeadershipThe 5 Levels of LeadershipIntentional LivingThe Five Dysfunctions of a TeamThe Advantage: Why Organizational Health Trumps Everything ElseThe

Did you know that average person swipes on their phone screen enough times every day to equal the height of the Statue of Liberty? Did you also know that the average life-span of a single post is less than an hour?So how are you going to get someone to STOP on YOUR post?Coming at you in my latest podcast with tips on how to do this, create entertaining video marketing, website copy, and so many more golden nuggets, is award-winning brand creator, wine lover, owner of Englund Studio and host of Wine with Dave, Dave Englund.Dave drops amazing marketing bombs on how you can:● Get comfortable in front of the camera.● Make yourself more approachable in Facebook Lives.● Use platforms like TikTok or Twitch or LinkedIn to find your audience.● Streamline and update your clunker of a website.Dave also covers the basics of podcasting if you're thinking about starting one on your own, and also goes over what will keep people on your website. What’s Inside:● Is your website about you? Or does it invite the customer in to see themselves using your product or service?● The marketing potential in newer platforms like TikTok, Twitch, and Facebook Lives.● Dave’s tips on making your video stop a customer’s mindless scrolling.● The fundamentals for creating a podcast that will outlast its competition. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comWine with DaveEnglund StudioEnglund Studio on Facebook

There’s a scale of knowledge that’s in the subtext of every sales conversation. You, the salesperson, knows every feature of the new product, and your customer only knows that they need something. Finding out what the underlying need a person has can be as easy as saying, “tell me about your story." On my latest podcast of marketing and Sales, Over Cocktails, let's take a small detour into the the strategy of a business conversation, how to be vulnerable, and how to "act as if" you know where you're going and with the confidence to get there.Business Growth Strategist, Tim Croll teaches growth strategies for the digital age, and in this episode, he lays out three great tips for figuring out what a potential customer needs. Acknowledge their interest.Point toward the questions they’re not asking.Capture that interest by tying together the familiar with the unfamiliar.If you’re wondering what that looks like in a conversation, Tim shows how to apply that without coming across as a hard sell. You’re never going to have 100% buy-in on every customer you meet, and Tim wants you to know that that’s not the point. Find the people who need your product, ask the right questions, and increase your sales authentically.What’s Inside:● How to hear the questions that customers don’t want to ask.● Analogies have the power to cut through the noise and connect with the customer. ● Hear Tim’s detailed explanation for the 4 steps you can take to increase your confidence. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.com#023: Everything We Want Is On the Other Side of a Tough Conversation- AmyK podcastThe Dream ManagerAmy Cuddy TEDtalk Tim Croll on LinkedInTimCroll.com

“Does anyone have any questions?” might be the worst question ever asked by a presenter. After a deadly, dull presentation, the last thing anyone wants to do is drag it out by asking questions. Avoid becoming the poster-child for the world’s worst presentation when you laser down your focus with these amazing presentation, and proposal tips from renowned sales trainer and expert, Simon Hares. Joining me from Bath, England, Simon, who owns SerialTrainer7 and has been a sales trainer for over 30 years, lays down his tips for putting a little more pep in your presentations. For one, stop with the dreaded multitude of slides. Your presentation is YOU, whether on paper or on screen, it has to be YOU. Before you even fire up Windows and prep your slide, Simon’s number one rule is: there must be a point to what you’re doing. And the points should be one of the following...are you you informing, educating, or persuading your audience? So sit back and enjoy this great interview as Simon is going to help you capture and keep your audience’s attention so that they stay engaged and excited all the way to your final question: “What was your favorite part of this presentation?”.What’s Inside:● How to deal with difficult questions during your presentations.● Overcoming a robotic selling script is easy with Simon’s tips.● 4 types of presentation, and their individual building blocks. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comSerial Trainer 7Simon Hares on LinkedIn

With each social media platform having its own rules and demographics and algorithms, learning how to reach your customers can be confusing and time-consuming. Instagram expert Lauren V. Davis is going to demystify how to build your brand, find your people, and authentically sell to your customers. Making social media fun for you is going to help you bring energy to that platform, even if you’d rather hide out on Facebook. Lauren V. Davis is going to share her tips and tricks for understanding the Instagram algorithm so that you can connect with customers and increase traffic to your website. Every platform has its own quirks, but connecting on Instagram is simple if you remember these three words:InterestsRecencyRelationshipLauren talks about how these three behaviors drive traffic and visibility on the Instagram platform. Do your followers feel validated and connected? Or do they feel “posted and ghosted”?You can’t fool the algorithm into thinking you’re someone who deserves to be recommended in the search results unless you’re posting content that creates positive engagement with followers. And the best route to engagement is by figuring out who you are and how people are showing up for you. If you’re looking for more tips on Instagram best practices, join Lauren’s Facebook group, or follow her on Instagram.You’ll Learn:● How to drive more traffic to your website using Instagram and emojis.● Strategies for being seen more often on Instagram.● Story posting strategies that build your brand. ● If it’s possible to repost content across platforms.Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling Less"ASK ALLAN" to Get a Free Autographed Book!Join Lauren’s Facebook groupLauren V. Davis on InstagramLauren V. Davis on LinkedIn

"Headless Body Found in Topless Bar!"You kept reading didn't you?Well if you liked that, you'll love my latest episode of Marketing and Sales, Over Cocktails, as I interview long-time marketing guru and agency expert, LORRAINE BALL of Roundpeg, a digital marketing agency in Carmel, Indiana.After spending too many years in corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee, and started Roundpeg close to 20 years ago.She's also the host of one of the longest-running marketing podcasts going, titled "More Than a Few Words," which is a weekly marketing conversation for business owners that lasts 10-12 info-packed minutes. So grab a pen and get ready for some great tips!What’s Inside:● Email subject lines: how do you get people to open your emails?● How to miss the mark with cultural references that don’t connect.● Are you wondering if it’s time to start using videos in email?● How to decide which blog posts to optimize. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comLorraine Ball on LinkedInLorraine Ball’s websiteDigital ToolboxRound PegMore Than a Few Words podcast

Are your marketing efforts authentic? Or do they come across as salesy?Do you sound like everyone else? Or are you original?Tune in to my latest podcast with marketing agency owner and small business entrepreneur, Kelli Maxwell as we pull back the curtain on what actually makes your social media marketing work.It's not gimmicks, it's not the latest trend...it's consistency, authenticity, and being true to the brand that you need to build.Show Notes:That hard sell that old-school marketers love is something that modern consumers can smell as soon as you open your mouth. Modern marketing on social media requires an entirely different approach to selling.For Kelli Maxwell from Ember Marketing, helping local businesses grow their businesses using social media marketing means that she’s focused on:● Providing authentic connections to other people● Using a brand persona to build authority and trust● Being authentic and entertaining● Collaborating and not competingKelli’s never even spent a dime on advertising her own marketing company, but she has so much business that she can turn away clients that aren’t a good fit. In addition to her entrepreneurial podcast Campfire Hour and her social media marketing company, Kelli also recently launched a whisky coffee company. Using, yep, you guessed it, social media marketing, Kelli is able to reach her audience across the U.S. from her home in Montana. If stepping into social media marketing is something you’d like to try to boost your brand persona, connect with Kelli Maxwell on LinkedIn to learn some more tricks and tips for authentically connecting with your audience. You’ll Learn:● What “collaboration over competition” looks like in marketing.● The boundaries Kelli puts in place to protect her clients from competition with each other.● How to create a personal brand for your social media accounts.● Kelli’s best tool for collaborating with other entrepreneurs.● Should you focus on your brand first, or selling as much as possible as soon as possible?Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comCampfire HourKelli Maxwell on LinkedInCampfire Blend CoffeeCampfire Blend Coffee on FacebookCampfire Blend Coffee on Instagram

So are you a Sales Rep..........or a Sales Professional?Better yet, how do your customers or prospects view you...as a Sales Rep, or a Sales Professional?The difference is enormous. Listen to my latest Marketing and Sales, Over Cocktails Podcast interview with author and sales expert, Larry Levine, as he distinguishes between the two, plus covers many other great topics centered around his popular book, "Selling From The Heart."Would you talk to your friends the same way you talk to your clients? Making small talk just long enough to prove you’re not just trying to sell to your customer isn’t going to fool them, and it’s not going to help you close more sales. Improving your customer-based conversations is going to start with some inner work on your part, and Larry Levine wants to lead you through this self-discovery process to make better, more authentic sales. A must-listen for anyone who sells anything!What’s Inside:● Why you need to do the inner work first before you can become an amazing salesperson.● The difference between sales reps and sales professionals● How do you get noticed in a marketplace if no one knows you exist? Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comLarry Levine on LinkedInLarry Levine on TwitterLarry Levine on InstagramSelling From the HeartSelling From the Heart book

Did you know that 90% of people surveyed hate talking to salespeople? Did you know that the figure is even higher when you ask salespeople themselves if they like talking with a salesperson? In a wonderfully poignant and honest podcast episode, entrepreneur and business owner, Dale Dupree, uncovers the truth about the sales world. The high turnover rate...salespeople who suffer from anxiety and depression...stress that effects their jobs and their personal lives. Companies that focus purely on numbers, and not on quality or customer retention and experience.With his company, The Sales Rebellion, Dale is leading the charge in changing the way salespeople honestly connect with their customers. He wants to create salespeople that love their jobs, and customers that love buying from them, by tapping into the human connection that lets people build real relationships of trust.This one is not to be missed as Dale gets vulnerable with Allan and the audience, relating his own experiences as being a top-level salesperson in the B2B copy machine space, learning how to overcome his own struggles, both professionally and personally, and realizing that becoming your true self is the only way to be successful, in business, and in life. A true must-listen.What’s Inside:● How do I build something bigger than myself in my industry?● Dale shares what his father’s legacy looks like and how that’s shaped his life.● Stop negotiating with people and instead fellowship with them. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comDale Dupree on LinkedInSales RebellionSalesRebellion on InstagramSalesRebellion on YouTubeSalesRebellion on TwitterSalesRebellion on FacebookCrumpledLetter.com

So can you double, or even triple your revenue, with one simple sales questionCan you 3x your sales revenue by implementing a daily 5-minute system?The answers to these and so many other sales questions can be found in my latest podcast episode with best-selling author Alex Goldfayn.Alex Goldfayn’s newest book 5 Minute Selling System: The Proven, Simple System That Can Double Your Sales...Even When You Don’t Have TIme is designed to help you create a system that maximizes your time pitching a sale.Dive in and listen as Alex discusses, among other things:● The most powerful and effective question you can ask to increase your sales by 20%.● Stop talking about getting your book written and actually get your book written!● How to leave a 30 second phone call that will dramatically improve your sales. Don't miss this awesome 40 minutes packed with insight and entertainment. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessGoldfayn.comAlex Goldfayn on LinkedIn5 Minute Selling

The polished marketing messages of yesteryear just don’t cut it on social media anymore. Consumers want real, honest, and vulnerable messages from the thought leaders, experts, and influencers they follow. That's where social media ghostwriter and all around amazing entrepreneur, AMY BLASCHKA comes in...don't have time to write your posts, your blogs, your content? Let Amy structure a plan and do it for you. In this enlightening and informative podcast episode, Amy breaks down what you need to do to make your posts resonate, be memorable, and want people to engage. It's not just about you, or your product. In fact, it never is.It's about what the viewer feels will resonate with them, will connect. And Amy gets to the heart of that in this interview.What’s Inside:● How to find your engagement percentage on your social media posts. ● The secret to creating video content: keep it brief and get to the point.● Why you want to sell a product with a story (and what that looks like).Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessCocktailSquadAmy Blaschka on LinkedInI Am: Escape Distractions, Unlock Your Imagination, & Unleash Your PotentialAmy Blaschka’s websiteAmy Blaschka on TwitterAmy Blaschka on InstagramDon't forget to ask your question for a chance to get a free, autographed copy of my book!ASK ALLAN segment link here

Have you ever read a great book and wanted to not only meet the author, but pick their brain as well?Well, I consider myself one of the luckiest guys as I did exactly that and sat down with a writing hero of mine, NY Times Best-Selling sales author, JILL KONRATH for the latest episode of Marketing and Sales, Over Cocktails.Author of FOUR NY Times best-selling books: More Sales: Less TimeSelling to Big CompaniesAgile SellingSnap Selling Agile Selling shows salespeople how to succeed in a constantly changing sales world. SNAP Selling focuses on what it takes to win sales with today’s crazy-busy buyers. Selling to Big Companies provides step-by-step guidance on setting up meetings with corporate decision makers. And More Sales, Less Time shows us how to rescue at least one hour a day, focus on what really matters, access your best thinking, and bring in more revenue by working substantially less.Jill sat down with me and discussed her over 30-years of B2B sales experience, as well as her sales excellence. From one of her favorite concepts - less is more - stop concentrating on how many calls you make and start concentrating on the quality of the calls instead....to how to get in front of that top prospect, what to say, and how to not get deleted from their inbox...You'll hear and see some great tips on understanding whom you're talking to, what their needs are, as well as how the top sales pros always evaluate themselves.Definitely pour your favorite beverage for this one and enjoy one of the top sales professionals of our generation offering her outlook and advice on how to master your selling craft.What’s Inside:● Jill gives an example of how you can change how you approach a customer, but still keep the focus on their needs.● How a little introspection and self-examination can help improve your sales approach.● Our tips for getting people excited to open up your emails to them.Mentioned in this Episode:More Sales: Less TimeSelling to Big CompaniesAgile SellingSnap SellingJill Konrath on LinkedInThe 7 Secrets to Selling More By Selling Less

You think a sales and marketing podcast could be a little stuffy, or just have the same old stuff being spit out week after week?Well if that's your take, be prepared to be converted as you better put on your head phones and hop on over to YouTube after you listen because today's podcast is way outside the box, and will be one of the most entertaining you will hear this year!In episode 16 of Marketing and Sales, Over Cocktails, I not only bring in Media Sales expert, Al Getler, to talk about his 30+ years in the advertising and media sales business, but Al brings along two of his OWN guests to join the show.You see, Al is also a ventriloquist - has been since he was an early teenager - and has played and performed all over the world. His incredibly gregarious and unique style is engaging, hilarious, and also, incredibly smart and helpful, as he breaks down how he has been successful in the sales game over all these years.Meet Floyd and the Major General during the show, and hear how Al, with over three decades of media experience in magazine, newspaper, and website publishing, explains how to shift how you sell. His company, Focus Revenue Solutions, teaches companies how to close more deals in a fast-paced digital world.What’s Inside:● Being a content leader is going to change your selling game.● How to pivot in the pandemic to reach more people than ever before.● If you don’t know how to tell a story as a marketer, you’re going to be mediocre. ● The best cold calling tips (hint: it’s about math).Mentioned in this Episode:The 7 Secrets to Selling More By Selling Less|Shoot me a question on www.MarketingandSalesPodcast.comWatch this episode on YouTubeANCRevenue.comBuilding a Story BrandAl Getler’s websiteAl Getler on LinkedInAl Getler on YouTube

Are you selling like it's 2020, or 2006?Have you kept up with the wave of technologies that has transformed how sales operates, shifting the balance of power from the salesperson, to the buyer? Have you changed your mindset from selling, to helping?Pull up a roller coaster and get ready for a great ride as the always entertaining, Dan Tyre, VP of Sales at that little tiny company we all know as Hubspot, sits down with me and takes us through how sales and marketing has drastically changed over the last few decades.Get ready to laugh, think, nod your head in agreement, and take notes as the inventor of the word "Smarketing," tells us how he went from the very first sales rep at Hubspot, to now overseeing close to 750 of them in 13 years. How the sales world changed with this small search engine named Google that was available on this thing called the internet.And how all of us, as sales and marketers, better figure out how to help people first.Please follow and leave a review!Mentioned in this EpisodeInbound OrganizationConnect with Dan on LinkedInDan Tyre’s websiteThe 7 Secrets to Selling More By Selling LessShoot me a question on www.MarketingandSalesPodcast.com

In this lively, enlightening, and thoroughly entertaining podcast interview, listen to Brand Communications expert and former Hasbro marketing VP, Michael Verret, break down the one and only reason why you should be in business. And why that single reason is all you need to guide you in that business.So many business owners get caught up in what they think they are supposed to do to market their business, what the proper steps are. But along the way, they forget what made them start the business to begin with, what made their hearts sing. Verret explains how to get that back, and why it is critical to harness that passion in all you do within your business.Don't miss this one, you'll be glad you put on your headphones!What’s Inside:● Communicating your dream as a business helps you connect with customers. ● Using humor in the insurance industry keeps consumers’ attention for longer. ● Why you need clarity in your message. ● What can you do on your LinkedIn profile to stand out?Mentioned in this Episode:The 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comMichael Verret on LinkedInVerret and Associates

Listen in as executive coach and fellow podcaster, Chiara Covone imparts her amazing wisdom in this cool podcast where we shared each other's show! I was on her show and she was on mine, simultaneously!In this episode, we discuss...How to stop being a second-rate salesperson and become amazing when you channel excitement about your life into your job. Chiara Covone wants to help you achieve your goals faster than you believed possible by completely changing your mindset.As a business and leader coach, Chiara helps her clients become more disciplined so that they can make more money while working less. Chiara’s going to teach you how to:● Create more time for yourself.● Increase your productivity.● Stop wasting time on Facebook.● Think about the value you’re adding to your customers’ lives.When you do the things that make your heart sing, you become a better person all around: a better spouse, a better parent, a better employee, and a better salesman. Chiara wants you to find that excitement and take it into a sales meeting, so that it translates into more sales for you.What’s Inside:● How to turn your to-do list into something you’ll actually do.● Find your own values and achieve your goals.● Why more discipline in your life will give you more time.● Focusing on Income Producing Activities will help you sell more.Mentioned in this Episode:The 7 Secrets to Selling More By Selling LessFake It ‘Til You Make It Ted talkChiara Covone on LinkedIn

Should car dealerships sell to women, differently than to men?Should all B2B or B2C sales focus on gender in their sales approach, as equally important as everything else they focus on? Do males look at things differently when purchasing something, than females?Join me in this fascinating episode with automotive and gender sales expert, Cathy Droz, as she breaks this down, complete with stereotypes and old boy networks exposed. Listen as she took on the entire automotive sales industry and called them to the carpet on how they catered to the male population almost exclusively, and how she broke through and became the expert on setting dealerships straight on how to sell to the 50% of the population they had been ignoring.Whether you were born female or male, are gay, bi, trans, straight or non-binary, most of you will base your buying decision on how you were treated, and how you felt when dealing with the sales rep. So learn how to be the rep that everyone feels comfortable with.What’s Inside:● The downside of chit-chat in a sales conversation.● Why you must think about time when you try to sell to women.● Diversity in your salesforce will help you sell even more.Mentioned in this Episode:The 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comA Woman’s Guide to Buying a Car with Confidence and Street SmartsHerCertified.com

"I am not a guru," says the great and gregarious Marcus Chan. "I am just a guy who's made lot's of mistakes and has learned from every one of them."And turning those mistakes into sales success is what Marcus has made into a habit, skyrocketing in his corporate success with 10 promotions in 10 years before starting his own agency, Venli Consulting Group.In this energetic and actionable podcast, listen in as Marcus breaks down what he feels leads to success in selling, as well as in life. Changing your mindset, adjusting your outlook and attitudes, and making sure your time is spent on production, and not on distraction.Rookie sales professionals or 30 year veterans of sales can all learn a little something from Marcus Chan. As a sales expert in the B2B space, Marcus wants to help you change your mindset and habits to become a selling machine that blows your goals out of the water. Sidestep the bad marketing habits you may have picked up and retrain your brain to sell more and sell better.Today, Marcus teaches sales professionals how to sell more with his 6-Figure Sales Academy. As a comprehensive training from A-Z for B2B sales professionals, Marcus’s academy offers the support every salesman needs, including mindset, prospecting, making the discovery calls, and running the account.What’s Inside:● How Marcus turned failure into success with this one mindset change.● Learn how Marcus changed his behavior by going beyond self-help books.● Why focusing on Income Producing Activities will completely change your to-do list.● Listen to how Marcus recommends you find better prospects (and it can be done!).● The quickest sales tip ever; just two words to get the job done.Mentioned in this Episode:Venli Consulting GroupMarcus Chan on LinkedInThe 7 Secrets to Selling More By Selling LessSell More Sell Better Facebook group