Podcast appearances and mentions of lynne capozzi

Episode #334 of The VentureFizz Podcast features Don Bulens, 5 time Startup CEO and Executive Chair at CloudZero. This episode was recorded live at Suffolk University which was so much fun! We recorded 3 interviews with Suffolk alums on April 2nd, so this is the first conversation and we'll have two more coming in the following weeks. And just a side note about Suffolk, the entrepreneurial spirit is alive and well at the school. I was blown away by how many students attended the sessions and how many came up to me afterward with great questions. Back to this episode... Don has had lots of success throughout his career including being the CEO at EqualLogic which exited to Dell for $1.4B in cash, which was the largest cash transaction of its time for a venture backed company… but what I admire about Don is his transparency about his failures. His first two CEO positions didn't quite work out and he shares the details of this experience of getting knocked down and losing confidence, but how he got back at it and ultimately persevered. Today, Don is the Executive Chair at CloudZero, a venture backed cloud cost intelligence platform, which raised $41M last year in one of the most difficult markets to raise capital. In this episode of our podcast, we cover: * Why the success of a company is all about the people. * Don's background story and how he got into sales, plus the importance of learning how to sell. * A journey down the tech industry across the companies he led as a CEO - that being Radnet, Trellix, EqualLogic, Unidesk, and CloudZero. * Don's 3 secrets to success. * The story of the EqualLogic exit. * All the details about CloudZero and how they found product market fit. * Meeting his wife, Lynne Capozzi at Suffolk, who was the Chief Marketing Officer at Acquia. * And so much more.

As the war for talent ebbs and flows, the need for a strong employer brand stands steadfast. An employer brand is the #1 way to give current employees a reason to stay, and to attract top talent looking for a fulfilling place to land.  Enter CMOs Deidre Hudson (previously of Payability), Lynne Capozzi (retired from Acquia), and Michelle Boockoff-Bajdek of Skillsoft, here to share their insights into the role marketing plays in building and evolving an employer brand that people talk about. Tune in to this episode as we cover everything from navigating layoffs to building brand ambassadors to measuring employee satisfaction. You don't want to miss it.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Acquia's Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also need a strong background in data analytics to be successful. Today, Lynne shares her take on how the roles within marketing teams are changing. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Acquia's Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also need a strong background in data analytics to be successful. Today, Lynne shares her take on how the roles within marketing teams are changing. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company's digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company's digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah sits down with Lynne Capozzi, Chief Marketing Officer at Acquia. Lynne talks about how important your brand is and why it's worth investing in it. She also discusses getting your customers to talk to each other and initiatives to help customers spread your brand's message. Lynne also shares advice for incoming marketers.

With a client base that includes enterprise organisations such as Pfizer, Nestle, J&J, the Australian Open and multiple government institutions — it is fascinating to hear how the CMO of an open-source software brand establishes it in a crowded tech niche. Join me for an energetic discussion as we hear why taking a data-driven approach to marketing combined with a willingness to rapidly change and move from generic to specific messaging all adds up to her successful marketing strategies. Lynne Capozzi's journey in sales and marketing over the years prepared her well for her role to accomplish exactly this. She shares amazing insight about how helping their client's websites perform is the crux of their product offering.  Their business model relies heavily on successful partnerships within the industry, and Lynne talks about how keeping communication between products open help them promote a healthy business environment. We discuss how a CMO can educate the CEO showing how data-driven decisions excel outcomes. Acquia combines the flexibility of Drupal with the world's only Open Marketing Cloud for an unrivalled enterprise Digital Experience Platform (DXP). They help enterprise companies be successful with Drupal – providing everything they need like hosting, support, templates, additional tools, security and much more. In short: it is a digital experience company that helps enterprise companies to be successful with their web properties and assist them also with running their sites. Our guest:Lynne Capozzi — CMO at AcquiaThroughout her career, Lynne had a successful track record in building and leading marketing organizations through all phases of companies — from lean startups to larger public companies. As a sales-minded marketer, she is passionate about the evolution of marketing.  Her journey with Acquia has two chapters. She joined them in 2008 but left a couple of years later to run a nonprofit. She returned to the company in 2016 to lead the marketing organization into its next phase of growth. She firmly believes in Acquia's mission to deliver a universal platform for the world's greatest digital experiences.Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions, and we will happily chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach us at: info@mediagroupww.com.

Acquia's Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also need a strong background in data analytics to be successful. Today, Lynne shares her take on how the roles within marketing teams are changing. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Acquia's Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also need a strong background in data analytics to be successful. Today, Lynne shares her take on how the roles within marketing teams are changing. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company's digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company's digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Since the pandemic began, everyone has raised their standards and expectations of customer experience. B2B and B2C tactics mirror each other, and this is driving the evolution of the CMO role.Our next guest explains how CMOs have gone from being mere Chief Marketing Officers to becoming the official voice of the market within their companies.Lynne Capozzi, Chief Marketing Officer of Acquia, talks with us about:B2B and B2C buying journeys and why they're effectively the sameHer take on community and the new-age CMO roleThe importance of clean dataConfession: why you shouldn't try to personalize everything all at onceCheck out these resources we mentioned during the podcast:DrupalCalmItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.

In this episode, we talk to Lynne Capozzi, CMO at Acquia

Does it feel like your sales and marketing departments are out of sync? Today's the day you eliminate the invisible barrier between the two and put the strategies and shared goals in place to ensure that your entire company is rowing in the same direction. In this episode, I talk with Lynne Capozzi, the CMO at Acquia, about how to drive alignment between sales and marketing. What we talked about: Misalignment between sales and marketing Inviting product to the revenue kickoff Investigating the impact of self-serve options and community led-growth Revenue trends For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.

Discover how Lynne Capozzi, CMO of Acquia, has successfully led a business division for IBM and marketing at multiple startups. Hear her explain how she builds and leads marketing organizations, establishes market categories, and makes life-changing contributions in the nonprofit world. Legends of Sales and Marketing is produced by People.ai.

Welcome to the first episode of Three Minute Marketing with a guest. I'm your host and veteran growth junkie, Chris Mechanic. In our podcast, we micro-interview the world's thought leaders about growth marketing. I'm joined by the one and only Ms. Lynne Capozzi. Lynne has experience across the entire spectrum of marketing, from brand building The post How to Craft Your Message in a Complex B2B World with Lynne Capozzi appeared first on WebMechanix.

Artful marketers don’t just chuck paint at the wall and hope people notice, they come with a full set of brushes and an eye for detail. It’s this focus that can lead to some really effective, targeted marketing campaigns, and in this episode, we’ll be exploring the medium called “Vertical Marketing.” There’s a lot to sift through when it comes to building a robust B2B vertical marketing program, but Ian Howells of Sage Intacct, Lynne Capozzi of Acquia, and Mika Yamamoto of F5 are great guides. Tune in to hear how they apply vertical marketing in the real world, where they’ve noticed mistakes, and why vertical marketing is here to stay. For full show notes and transcripts, visit https://renegade.com/podcasts/ 

Welcome to the first episode of Three Minute Marketing with a guest. I’m your host and veteran growth junkie, Chris Mechanic. In our podcast, we micro-interview the world’s thought leaders about growth marketing. I’m joined by the one and only Ms. Lynne Capozzi. Lynne has experience across the entire spectrum of marketing, from brand building […]

On this episode of The Marketer's Journey, I interview Lynne Capozzi, CMO of Acquia. Lynne did what she calls a “boomerang” by leaving her job at Acquia to pursue other passions and opportunities and ending up eventually returning as their CMO years later. According to Lynne, the company was at such a different stage in the growth cycle that it was like starting fresh, and she viewed it as such. She treated it as though she was brand new and erased what she knew from her past life at Acquia. Sometimes, in cases such as Lynne's, the opportunity to come back is far from a step back, it's an opportunity to bring your new skills and knowledge to a workplace you know and love. On today's episode we discuss Lynne's role as a CMO across different company growth cycles and the importance of both product marketing and customer marketing in our changing economic climate.   Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!     Key takeaways from this episode:  As marketers we need to get rid of the jargon in our content. There is more content than ever before which makes it even more important to be genuine. If you're not genuine, people will notice-- and they will leave.   Sales is the front line to the customer but product marketing and product management are right behind them so they should have a direct line to your customers as well.   There should be absolutely no shame in “boomeranging” back to a company. In many cases it can be seen and treated as a totally new opportunity, especially in cases like Lynne's where she returned to a company at a completely different stage in their growth cycle.  Learn more about Acquia here: https://www.acquia.com/  Learn more about Lynne here: https://www.linkedin.com/in/lynnecapozzi/  

On this week's episode of Scaleup Marketing, I'm joined by Lynne Capozzi, the CMO of Acquia. Lynne and I talk about moving from Marketo to the Acquia Campaign Studio and the importance of “drinking your own champagne”. We also talk about how to execute a large website redesign project and why Lynne fought to rebrand the traditional sales kickoff as a “sales + marketing kickoff.