Digital Marketing Master

In this episode of Digital Marketing Master Archive Edition, Abby Martinez is joined by Oliver Walker-Jones, Head of Marketing, Communications & Brand at Joby Aviation. Oliver shares his unique career path from political campaigner to leading marketing efforts for cutting-edge electric air taxis. He discusses the challenges and excitement of introducing a groundbreaking product, building trust with stakeholders, and the importance of storytelling in marketing. Tune in for an insightful conversation about navigating the complexities of marketing in an emerging industry, engaging diverse audiences, and the future of air travel.

In this episode of Digital Marketing Master Archive Edition, host Sarah Morse chats with Ben Sailer, Director of Inbound Marketing at WordPress.com at Automattic. Ben shares his journey through the ever-evolving landscape of digital marketing, shedding light on the challenges of changing market perceptions, particularly about WordPress.com. He also offers invaluable advice on the importance of understanding business fundamentals, effectively communicating the value of marketing efforts, and overcoming misconceptions in the industry. Tune in to gain insights on how to navigate the complexities of digital marketing in today's fast-paced environment.

In this episode of Digital Marketing Master Archive Edition, host Sarah Morse chats with Shanda Boyett, the Head of Corporate Marketing at Pushpay. Shanda shares insights into her role in shaping the company's brand and corporate messaging, the importance of data-driven creativity in marketing, and how Pushpay is helping nonprofits and faith-based organizations achieve their missions. With a rich background spanning journalism, agency work, and tech, Shanda also delves into her unique career journey, the power of side hustles, and the evolving landscape of B2B marketing. Whether you're in tech, marketing, or nonprofit work, this episode offers valuable lessons on leveraging technology to drive engagement and impact.

In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Elliot Talbert-Goldstein, the Director of Digital Strategy at the Division of Professional Studies at UMBC. Elliot shares his unique insights into the digital marketing strategies employed by UMBC to connect with graduate students, working professionals, and community members. He discusses the importance of personalized communication, the challenges of modern recruitment, and the innovative programs that set UMBC apart. Tune in to learn how Elliot and his team are meeting students where they are and making complex educational processes more accessible.

In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Aida Kamber, current CMO and previous VP of Growth Marketing at Code42. Aida shares her expertise on protecting data from insiders, highlighting the importance of empathy and innovation in security marketing. She discusses the challenges of outdated technology, the significance of tech consolidation, and the strategies Code42 employs to build trust and community within the security industry. Tune in to learn valuable insights about the evolving landscape of digital security and effective growth marketing tactics.

Join host Sarah Morse on this episode of Digital Marketing Master Archive Edition as she sits down with Reza Kamran, the former Senior Director of Product Marketing at Mitel. Reza shares his insights on the dynamic world of business communications, detailing Mitel's strategic shifts from on-premise PBX systems to innovative cloud-based solutions during his time as Senior Director. He discusses the complexities of targeting the midmarket sector, the importance of understanding customer needs, and how Mitel was leveraging partnerships to drive growth. Whether you're interested in cloud communications, product marketing, or the future of business connectivity, this episode offers valuable perspectives from an industry leader.

Join host Abby Martinez on the Digital Marketing Master Archive Edition as she dives into the dynamic world of casino marketing with Adam Borden, Vice President of Digital Marketing at Live! Casino and Hotel. Adam shares his unique career journey from major brands to the vibrant and multifaceted casino industry. Discover how Adam and his team utilize technology to enhance customer experiences, tackle the challenges of diverse demographics, and stay ahead in the ever-evolving landscape of digital marketing. Tune in for insightful discussions, practical advice, and a behind-the-scenes look at the innovative strategies driving success in casino marketing.

In this episode of Digital Marketing Master Archive Edition, host Abby Martinez sits down with Bridget O'Brien, the Chief Marketing Officer of Tri-Harbor Financial Group, a leading office of Northwestern Mutual. Bridget shares her journey from healthcare marketing to financial services, discussing the unique challenges and strategies involved in marketing for a large financial advisory team. She delves into the importance of data-driven decision-making, the evolving role of women in financial planning, and how she supports mid to senior-level financial advisors through digital marketing and client events. Bridget also offers valuable insights into tracking ROI, overcoming skepticism about marketing effectiveness, and the significance of setting professional boundaries. Whether you're a marketing professional or a financial advisor, this episode is packed with actionable insights and inspiration.

In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Sabina Osorio, Director of Marketing and Customer Engagement at TED Conferences. Sabina shares her journey in the marketing world and discusses her unique approach as a "marketing athlete." Discover how TED creates a boundless curiosity catalyst through its cross-disciplinary community and innovative initiatives. Sabina also reveals the challenges and successes of marketing a premium nonprofit experience and provides valuable advice for aspiring marketers. Tune in to learn about TED's mission, the importance of a human-first marketing approach, and how embracing a "why not me" mentality can empower your career.

In this episode of the Digital Marketing Master Archive Edition, Sarah Morse sits down with Ari Capogeannis, Senior Director of Enterprise Revenue Marketing at Nvidia. Ari offers valuable advice for professionals in digital marketing, emphasizing the importance of alignment, data-driven decision-making, and continuous learning. Dive into a detailed discussion about aligning marketing and sales, leveraging data for strategic insights, and overcoming the challenges of managing a vast product portfolio.

In this episode of Digital Marketing Master Archive Edition, host Abby Martinez welcomes Kerry Rana, Senior Director for Digital Marketing and Experience at ExtraHop. Kerry shares her unique journey from studying psychology to becoming a seasoned marketing professional in the B2B space. She delves into her diverse experiences across industries like higher education, fintech, and cybersecurity, offering valuable insights on building a go-to-market strategy, the importance of resilience, and the critical role of networking in achieving career success. Whether you're just starting out in marketing or looking to pivot your career, this episode is packed with practical advice and inspiring stories.

Join host Abby Martinez as she sits down with Matt Braud, Head of Global Marketing and Coms at Lummus Technology, in this episode of Digital Marketing Master Archive Edition. Explore Matt's career journey from strategic communications to marketing, and how the worlds of marketing and communications intertwine. Dive into the exciting story of Lummus Technology, a company undergoing significant transformation in the energy industry, and learn how Matt navigates the challenges and opportunities of telling their story amidst global shifts towards sustainability and innovation.

Join host Sarah Morse as she delves into the dynamic world of digital marketing with Brett Tolbert, VP of Marketing and Sales Strategy at Comcast Business. In this episode, Brett shares insights into Comcast Business' telecommunications services for businesses of all sizes, the importance of reliability and cybersecurity, and the challenges of targeting diverse audiences. Discover how to navigates the ever-changing digital landscape and find inspiration for your own marketing strategies.

Join host Abby Martinez in this episode of Digital Marketing Master Archive Edition as she sits down with Anthony Giordano, VP of Growth Marketing at Sermo Inc., to explore his diverse journey through the world of marketing. From launching pharmaceuticals to pioneering Omni Channel advertising in the Middle East, Anthony shares insights gained from working across various sectors and geographies. Discover how he navigated challenges, built trust with healthcare professionals, and led his team to drive impactful growth in the ever-evolving marketing landscape.

Join host Abby Martinez in an enlightening conversation with senior director of digital marketing for Dell Technologies, Geoffrey Colon, on the Digital Marketing Master Archive Edition. Together the two explore the core principles of marketing, the power of influence, and the importance of authenticity in connecting with audiences. Discover valuable lessons on navigating setbacks, embracing challenges, and achieving success in the dynamic world of digital marketing.

Join host Abby Martinez in an insightful conversation with marketing veteran Nancy Mcnee Newell on the Digital Marketing Master Archive Edition. Delve into Nancy's journey from unexpected beginnings at Baylor University to becoming the head of marketing experiences at Adobe, adept at navigating diverse industries and digital landscapes. Discover invaluable insights on targeting diverse audiences, enhancing engagement, and the vital role of technology in crafting immersive brand experiences. From challenging the status quo to embracing storytelling, Nancy shares candid advice and reflections gleaned from her extensive career in marketing.

Join Abby Martinez in a deep dive conversation with Angela Rueda, head of business marketing technology at Meta. From her early days in relationship marketing to navigating the complexities of marketing technology today, Angela shares insights, experiences, and pivotal moments that have shaped her career. Discover the importance of data, innovation, and finding your unique work style in this insightful episode of Digital Marketing Master Archive Edition.

This episode marks that start of the archive edition series of the Digital Marketing Master Podcast. Through this series we'll take a look back at the wisdom shared by our guests in these unpublished episodes.In our first installment of Digital Marketing Master Archive Edition we join host Abby Martinez in an insightful conversation with Demi Lin, Vice President of Global Strategy and Development at Axalta. Demi shares her journey from China to the United States and her extensive experience in the chemical industry. Discover how Demi navigates the complex world of B2B marketing, tackles challenges in engaging diverse target audiences, and sheds light on the importance of balancing short-term tactics with long-term strategic goals, especially in the era of digital transformation.

Join host Abby Martinez in a riveting conversation with Doug Vosik, Senior Vice President of Marketing Communications and Ticketing for the Houston Texans. Discover how Doug's nontraditional career path led him to the heart of NFL marketing. From leveraging digital platforms to building emotional connections with fans this episode offers valuable insights into the dynamic world of sports marketing. Tune in to gain strategic perspectives and learn how the Houston Texans tackle marketing in the digital age.

In this episode of Digital Marketing Master, our host Jeff Hendricks engages in a captivating conversation with the seasoned marketing professional, Eva Braiman. With over 25 years of experience, Eva shares her fascinating journey from the dawn of the digital age to the current era of generative AI and ChatGPT. Together, they delve into the challenges and opportunities in marketing, discussing mistakes to avoid and key strategies for success. From the evolution of creative assets to the importance of a unified customer experience, this episode is a treasure trove of insights for marketers at all levels.

Join Abby Martinez in an insightful conversation with Craig Moore, Director of Marketing and Branding for Credit Acceptance, as he shares his unique journey from law school to the world of digital marketing. Discover how Craig's legal background intersects with marketing innovation, shaping his role as a valuable bridge between the legal and marketing teams. Gain valuable insights into the evolving landscape of social media, digital marketing, and the critical role legal experts play in ensuring compliance and trust.

Join host Abby Martinez in an enlightening conversation with Janet Monkres, Marketing and Sales Director for Senior Living Community, on the Digital Marketing Master podcast. Janet shares her remarkable journey from graduating with an undergraduate degree in architecture to working with major retailers like Target and Louis Vuitton. Discover how her path led her to the world of senior living communities, where she now applies her marketing expertise. Gain insights into the importance of connecting with the senior audience and using technology to enhance their lives. This episode is filled with stories of passion, adaptation, and the impactful intersection of design and marketing.

Join host Abby Martinez in an inspiring conversation with Sheena Hakimian, Director of Digital Marketing for Condé Nast on the Digital Marketing Master podcast. Sheena shares her incredible journey from college to a decade at Condé Nast, discussing the power of manifesting dreams, building confidence, and finding meaning in both work and life. Gain insights into digital consumer marketing strategies and learn how confidence plays a pivotal role in achieving professional and personal goals.For more from Sheena you can access her newsletter, "One Step Closer" here: https://www.sheenahakimian.com/newsletter

Join Abby Martinez in her conversation with Priya Bajaj, Head of Industry for Media and Entertainment at Google. Discover Priya's unique journey from a computer science engineer to a seasoned marketer, exploring the intersection of technology and storytelling. Dive into the challenges and opportunities of data-driven marketing, and gain valuable insights on building meaningful connections in diverse markets. Whether you're a seasoned marketer or just starting, this episode provides a fresh perspective on the evolving landscape of digital marketing.

Join Abby Martinez in a dynamic conversation with Dan Drucker, VP of National Sales for Canon and a seasoned professional in sales and marketing. Discover the transformative journey from separate departments to a unified force, breaking down the barriers between sales and marketing. Learn how this collaboration has resulted in increased lead quantity and quality, and explore the challenges faced during this integration. Dan shares insights on adapting marketing strategies during the pandemic, the impact of technology saturation, and the game-changing role of video in driving engagement. Tune in to gain valuable perspectives on aligning sales and marketing for success in the ever-evolving digital landscape.

Join host Abby Martinez in a captivating episode of Digital Marketing Master as she sits down with Jaclyn Wyatt, Head of Digital Marketing at Samsung Electronics America. Jaclyn shares her incredible journey, from training horses to leading digital marketing initiatives for one of the world's tech giants. Learn about the dynamic world of digital marketing, the challenges faced, and the importance of embracing change. Discover the art of storytelling and how Jaclyn navigates the ever-evolving landscape of technology and human connection. Don't miss this insightful episode filled with anecdotes and wisdom.

Join host Abby Martinez in a captivating conversation with Lindsey Levich, Senior Director for Sales at Bounteous, as they delve into Lindsey's extraordinary career journey in the digital marketing realm. From her beginnings at a nonprofit to her role as a senior director, Lindsey shares insights into the dynamic and ever-changing landscape of marketing and sales. Discover how Lindsey seamlessly transitioned from creative writing to analytics, emphasizing the importance of adapting to industry changes and embracing new challenges. Gain valuable perspectives on the intersection of sales and marketing, the evolving role of technology, and the significance of defining and measuring key performance indicators (KPIs) for a successful marketing strategy.

Join host Abby Martinez in a captivating conversation with Kate Bitely, the Marketing Director at Agile Defense, on the latest episode of Digital Marketing Master. Discover Kate's unexpected journey into marketing, her pivotal career choices, and how she leads marketing efforts for a mid-size tech firm in the government consulting space. Gain valuable insights into the dynamic world of marketing, the power of storytelling, and the importance of embracing change. Tune in for an episode packed with wisdom and inspiration!

Join Abby Martinez, host of Digital Marketing Master, in an insightful conversation with Grace Garcia, Head of Performance Marketing for Fossil Group. Explore Grace's unique journey from journalism to the dynamic world of digital marketing. Delve into the art of storytelling in marketing, uncovering the secrets to connecting with audiences. Gain valuable insights into performance marketing strategies, understanding customer behavior, and meeting the challenges of marketing across generations.

Join Abby Martinez, the host of Digital Marketing Master, in an insightful conversation with Ericka Kurtz, Vice President of Digital Marketing at WEX. Discover Ericka's fascinating journey from a computer programmer to a digital marketing leader. Learn more about the challenges and strategies of B2B marketing, the power of social listening in uncertain times, and the importance of diversity and inclusion in shaping impactful campaigns.

Join Abby Martinez, the host of Digital Marketing Master, in an insightful conversation with Rahul Ravulapati, Head of Marketing Operations at A10 Networks, Inc. Rahul shares his incredible journey over two decades in the marketing landscape, from wearing multiple hats to mastering marketing operations. Dive into the intricacies of target audience definition, data-driven decision-making, and the importance of simplicity in marketing strategies. Don't miss this episode full of wisdom and actionable insights for marketers at every career stage.

Join host Abby Martinez as she sits down with the accomplished Akshita Gupta on the Digital Marketing Master podcast. Explore Akshita's unexpected journey from aspiring filmmaker to Head of Marketing Analytics at Con Edison. Dive into the evolving world of digital marketing, the impact of generative AI, and the challenges posed by the loss of third-party cookies. Discover the insights, strategies, and personal stories that have shaped Akshita's remarkable career.

Join host Abby Martinez in a captivating episode of Digital Marketing Master as she sits down with Sebastien Fauchet, Senior Director of Marketing at Infor. Explore Sebastien's journey through diverse marketing landscapes, from B2B organizations to startups, and gain insights into the challenges of marketing complex products. Discover the art of building brand equity, influencer marketing revelations, and the ever-evolving strategies to cut through the noise in today's dynamic digital landscape.

Join host Abby Martinez in a dynamic conversation with Molly McClure, Head of US Marketing at Intelliflo, as they delve into the world of digital marketing. Discover Molly's 20-year journey in the field, from her beginnings at a boutique consulting firm to her current role at the forefront of financial advice technology. Explore the challenges and triumphs of building a marketing strategy from the ground up and gain insights into the power of data-driven decision-making. Don't miss this episode for a deep dive into the evolving landscape of digital marketing.

Dive into the dynamic world of digital marketing with host Abby Martinez and special guest Jesse Keyser on the Digital Marketing Master podcast. Join Jesse as he shares insights from his journey, navigating sales and marketing in various industries, from Sports Clips franchises to medical spas. Discover the key principles behind successful marketing strategies, the importance of understanding your audience, and the impact of location on marketing effectiveness. Don't miss this episode packed with actionable tips for marketers and entrepreneurs.

Join Abby Martinez in a dynamic conversation with Dani Powell, VP of Performance Marketing at Power Digital Marketing. Dani shares her unique journey from the television industry to becoming a leader in digital marketing. They delve into the challenges of measuring marketing success, the importance of adaptability, and the game-changing nova Intelligence tool. Discover how Dani's team creatively tackled challenges during the tumultuous times of 2020, showcasing the resilience needed in the fast-evolving world of digital marketing.

Join host Abby Martinez as she delves into the depth of marketing evolution with Patrick Moran Head of Growth Marketing for Robinhood on the Digital Marketing Master podcast. Moran, a seasoned professional with over a decade in the field, unravels his comprehensive journey across pivotal moments in acquisition, growth, and leadership within companies like eBay, Netflix, and Spotify. Discover invaluable insights, lessons, and growth strategies crucial for the ever-evolving marketing landscape.

Join Abby Martinez in this episode of the Digital Marketing Master podcast, where she has an in-depth conversation with Lewis Scott, the Director of Marketing for Byrider. Dive into the unique challenges, strategies, and the changing landscape of marketing, especially within the automotive domain. Lewis shares insights on reaching a specific audience, building trust, the evolution of marketing since COVID, and the merging of sales and digital marketing strategies.

In this episode of Digital Marketing Master, host Abby Martinez engages in a captivating conversation with the CMO of Isolved, Lina Tonk. Lina shares her remarkable journey from South America to a career in marketing, emphasizing the evolution from traditional to digital marketing. She highlights the critical role of customer and partner experiences, shedding light on how they became the heart of her marketing strategy, especially during the post-pandemic era. The episode delves into the power of the human touch in marketing, the transformative impact of AI, and the importance of customer advocacy.Tune in for an enriching discussion that explores the fusion of marketing and human connection, the key role of empathy in sales and marketing synergy, and the ever-evolving landscape of AI in the marketing world.**At the time of recording Lina Tonk was CMO of Isolved, since recording her title has changed to Chief Experience Officer

Join Abby Martinez in an enlightening conversation with Lorena Morales on the Digital Marketing Master podcast. Lorena, Director of Global Digital Marketing Revenue Operations for JLL, shares her journey from a diverse marketing background to becoming a pivotal figure in modern business strategies. Gain insights into revenue operations, the evolving marketing landscape, and how a holistic approach reshapes the fundamental perspective of marketing. Discover the secrets to creating effective engagement and understanding the complex realm of revenue generation in this engaging episode.

Join host Abby Martinez in a thought-provoking episode of Digital Marketing Master as she welcomes Emma Heiden, Enterprise Marketing Manager for LinkedIn. Emma shares her non-traditional path from competitive dance to digital marketing, offering valuable insights into the intersection of technology and human connection. They explore the challenges and opportunities in the ever-evolving marketing landscape and discuss the importance of personalization and authenticity. Tune in to discover how to bring a startup mindset to a larger organization and learn why you're more qualified than you think to make an impact in marketing.

Join host Abby Martinez in an engaging conversation with Melissa Minihan, VP of Digital Commerce and Marketing at Veritiv Corporation. Discover how Melissa's journey from engineering to marketing unfolded and how her love for technology and curiosity about consumer behavior have shaped her career. In this episode of Digital Marketing Master, Melissa shares her wisdom on leadership, networking, and embracing your unique strengths. You'll gain insights into the evolving landscape of marketing, the importance of staying humble, and the critical role of adapting to change.

In this episode of the Digital Marketing Master podcast, host Abby Martinez sits down with David Richards, a seasoned marketing professional with a unique journey from consulting to product marketing in the world of AI and data science. Join them as they explore David's career path, the impact of AI on marketing, and the challenges marketers face in this ever-evolving landscape. Discover valuable insights and strategies for success in the digital marketing realm.

Join Abby Martinez in a fascinating conversation with Kristin Nichols on the Digital Marketing Master podcast. Kristin shares her journey from graduating with a bachelor's in communications to becoming a key player in higher education marketing. Discover how she navigated the changing landscape of enrollment marketing, the challenges posed by the enrollment cliff, and the role of AI in education marketing. Gain insights into the importance of authenticity and customized communication in connecting with today's generation of students.

Join host Abby Martinez in this episode of Digital Marketing Master as she sits down with Jesse Ervin, Vice President of Digital Marketing at Warner Records. Jesse shares his incredible journey in the music industry, from working in record stores to collaborating with legendary artists like Red Hot Chili Peppers and Dolly Parton. Discover how digital marketing has revolutionized the music industry and hear about the unforgettable moments that keep Jesse passionate about his work.

Join host Abby Martinez as she sits down with Aditi Uppal, a seasoned marketer with a diverse career spanning from British Petroleum to her current role as Senior Director of Digital Marketing at Teradata. In this episode of Digital Marketing Master, Aditi shares her journey, emphasizing the importance of customer-centric marketing and the integration of technology and data in today's marketing landscape. Discover valuable insights into building connections with target audiences and the challenges and trends in data-driven marketing.

Join host Abby Martinez on this episode of Digital Marketing Master as she chats with Iqbal Brainch, a seasoned marketer with 27 years of experience. Iqbal shares his remarkable journey from brand marketing at Procter & Gamble to his current role as the VP of Marketing and Digital at Culligan North America, where he leads digital transformation efforts in the water industry. Discover how digital marketing is helping Culligan educate consumers about the importance of water quality, from hydration to environmental impact. Dive into the world of AI-driven marketing solutions, consumer personas, and the evolving landscape of digital marketing.

In this episode of Digital Marketing Master, host Abby Martinez sits down with Jonathan Kriner, the Senior Manager of the ad growth marketing team at Roku. Discover how Roku, a leader in TV streaming with over 70 million active accounts, has expanded its advertising business in the streaming landscape. Jonathan shares his journey from starting a music startup to his current role, emphasizing the importance of data-driven marketing, advocacy, and integrated strategies. Learn how to stay ahead in the ever-evolving digital marketing landscape and make a meaningful impact on your business.

In this episode of Digital Marketing Master, host Abby Martinez sits down with the Senior Vice President of Marketing at Infinera, Robert Shore, to discuss the art of marketing in the telecommunications industry. Robert, with over 25 years of experience, shares insights into his transition from engineering to marketing, highlighting the importance of effectively communicating complex technology solutions to customers. Discover the challenges and rewards of marketing in the tech sector and gain a deeper understanding of the critical role telecommunications plays in our daily lives.

In this episode of Digital Marketing Master join our host Abby Martinez as she dives into the dynamic world of digital marketing with the Global Head of Digital Media for FINN Partners, Bianca Garcia. Together, they explore the nuances between programmatic and traditional advertising methods, revealing how understanding your audience can revolutionize your marketing strategy. Discover the secrets of reaching your target audience in unexpected digital spaces and learn when to leverage custom sponsorships for maximum impact.

In this episode of Digital Marketing Master, host Sarah dives into the world of financial marketing with guest Sal Cilella, the mastermind behind the global digital marketing strategy at the CME Group. As the world's largest derivatives exchange, CME Group brings together buyers and sellers for commodities and financial products. Join us as Sal shares insights into targeting a diverse audience, from institutional investors to individual traders, and the challenges of conveying complex financial offerings in a personalized and engaging manner. Discover how digital channels enable CME Group to tailor experiences, test drive their markets, and provide valuable education to their clients.