Memorable Marketing by MediaGroup

Today on Memorable Marketing, Bart speaks with Chiara Galfré, a Digital Marketer at Rockfon, the world's leading acoustic company. The company designs acoustic ceilings and wall panels with the aim of creating a world that sounds good to everyone. Rockfon achieves this through sustainable innovation, leaner manufacturing, and pioneering closed-loop recycling.  Here, the pair talk about what Rockfon sells, its target audience, and how the company approaches marketing differently depending on the product it is pushing. For example, when promoting high-end products, Rockfon tends to collaborate with various platforms to focus on brand awareness and educational insights, whereas with lower-end products, Rockfon focuses on showcasing the benefits of using their products. Chiara's experience mainly revolves around social media, paid campaigns, email marketing, and advising local marketing managers on specific digital campaigns. Currently, in Rockfon, she is in contact with many external platforms such as architectural magazines, and designs campaigns with them.Chiara also highlights some brands she admires and is inspired by, such as Louis Poulsen, which she describes as being very complimentary to what Rockfon does. Chiara finds the way this brand produces and communicates content interesting and something to learn from. Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: info@mediagroupww.com.   

Today on Memorable Marketing, Bart speaks with Alin Dobrea, the Head of Marketing Solutions and Partnerships at ZALORA Group, Asia's leading online beauty, fashion, and lifestyle destination. One of the region's pioneers in large-scale e-commerce, ZALORA has a strong presence in countries like Singapore, Malaysia, Hong Kong, Brunei, Taiwan, and the Philippines, with over 50 million monthly visits. Here, the pair talk about insights into creating a campaign. According to Alin, the insight is what brings the campaign together and makes it stand on its own. It can be a simple message, or more complex – so long as a unique narrative can be built around a brand. The insight will also depend on the market the campaign is targeting, so localisations must be kept in mind. Alin explains there can be some difficulty when localising a brand in different regions. While it is necessary to appeal to local customers, brands should adopt a global approach instead. This means keeping the brand recognisable internationally but localise the communications and campaigns in regional markets. As someone passionate about advertising and marketing, Alin's agency experience allowed him to cut his teeth by working with a variety of clients. In Marks and Spencer, he joined the graduate trainee programme, which allowed him to work across different parts of the business, such as CRM, acquisition, brand management, creative production, and the marketing campaigns.  Finally, Bart and Valeriia wrap up the podcast by discussing Alin's experience with working on Marks and Spencer's Christmas campaign – where marketers must anticipate the future and work towards one major event in the entire year.  Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: info@mediagroupww.com.  

Today on Memorable Marketing, Bart speaks to Niels Møller, the Group CEO at Mondaine Watch Ltd. Mondaine is a leading Swiss watch company with a strong focus on sustainable manufacturing.Here, the pair talk about how Mondaine was still marketing during a global crisis, more specifically, the COVID pandemic. This ended up being a company turnaround, as Mondaine implemented a crisis marketing strategy and continued business as usual. As a result, Mondaine gained market share during the COVID pandemic compared to its competitors.  Niels further explains the components that makeup marketing. According to him, marketing is everything. Aside from the 4 P's, it also includes sustainability and people. This is because, without the right people, a marketing message cannot be executed. Only with all these elements working in tandem will businesses be able to succeed. Niels' experience mainly revolves around working with fast-moving consumer goods (FMCG) and designer furniture and jewellery. Currently, in Mondaine, he is taking care of the marketing strategy, the value chain, the sourcing, as well as production. Niels also highlights some brands he admires and is inspired by, such as Rolex, which has become so desirable that it is no longer a retail company. Another brand he mentions is Louis Vuitton, which recently bought out Tiffany & Co. Finally, Bart and Valeriia wrap up the podcast by discussing how being brave and sticking to a marketing strategy, even in economic downturns, is something brands should consider. Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: info@mediagroupww.com. 

Today on Memorable Marketing, Bart speaks to Cassandra Gowing, a Marketing Consultant and the ex-Head of Marketing at Radley London. She has over 13 years of experience in brand marketing and social media, alongside a strong background in the press, influencers, and creative campaigns. The pair talk about what Cassandra did to introduce the British brand Hunter to the US market, make it stand out, and reposition the Radley London brand to make it attractive to younger audiences. Cassandra explains that in order to position a fashion brand, she had to tailor specific campaigns to different audiences. She also had to pick and consider certain channels that were more fashion-forward and which resonated with certain audience demographics, such as Instagram and TikTok's video content, reaching more Gen Z consumers. In the end, it came down to segmenting audiences and targeting them based on the specific products that were being pushed.  Cassandra's experience mainly revolves around the fashion industry and predominately comes from a social media background. As such, Cassandra is always thinking about how the consumer is interacting with campaigns from digital channels.  Cassandra also highlights some brands she admires or thinks do well, and most of them focus on growing and cultivating their communities, values, and what they stand for, making them stand apart as a business.  Finally, Bart and Valeriia wrap up the podcast by discussing how Cassandra overcame the challenges of pivoting the brands she was working with towards a younger audience by collaborating and working with influencers.   Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests.If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: info@mediagroupww.com   

Today on Memorable Marketing, Bart speaks to Louise Baek Sedoc, a Marketing Specialist at celebrity beauty brand Rudolph Care, established by Andrea Elisabeth Rudolph. The company is a certified and sustainable Danish skincare brand that aims to pair luxury along with consideration for the natural world as well as individual health.  Here, the pair talk about how Rudolph Care goes out to communicate its brand and values to consumers, how the marketing landscape has shifted to more video content, as well as its marketing campaigns and operations. Louise explains that it is important that brands connect to their audiences on a deeper level and earn the space they take in the media advertising landscape. This is mainly done by creating relevant content that inspires, educates, and provides value. In the case of Rudolph Care and its beauty marketing, the company is focusing on empowering consumers with knowledge about safe and sustainable skincare ingredients, so they can make better-informed buying decisions.Louise's experience mainly revolves around working on campaign management in the media industry. She shares her insights on skincare marketing, and how it is vital to capture an audience's attention quickly and then educate them on various choices in the market.Louise also highlights some brands she admires and is inspired by, and what businesses can learn from them, as well as her experience working on Volvo Tracks' Epic Split campaign and how it impacted her career.Finally, Bart and Valeriia wrap up the podcast by discussing how Rudolph Care has to develop new strategies to expand in different markets where consumers may not know about their founder. Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests.If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: info@mediagroupww.com  

In today's episode - the thirty-sixth in our series - Bart Burggraaf, partner at MediaGroup, speaks with Mark Frankel, the Director of Content Operations at International SOS. The company helps to mitigate and reduce exposure to health and security risks by designing robust and customized preventive reports.   In addition to talking about his role at International SOS, Mark highlights his previous experiences at Philip Morris and the BBC. Mark's experiences have taught him that building personal connections in content marketing is crucial, as marketing is all about trust. To him, this is how businesses can create and maintain relationships with their target audience. Mark has a deep passion for storytelling and unearthing hidden narratives, which his time at the BBC demonstrates. He then pivoted to Philip Morris as he was interested in the idea of working on a campaign to create a smoke-free world. This was influenced by his mother's early death from cancer at the age of 65 as a result of being a heavy smoker, despite trying to quit multiple times. Finally, Bart and Valeriia wrap up the podcast by discussing how companies should take a targeted approach when content marketing by considering suitable channels and adjusting marketing messages if needed.  Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: info@mediagroupww.com  

Today on Memorable Marketing, Bart speaks to Christian Johansen, the Global Digital Marketing Manager at Universal Robots. The company is a leading global manufacturer of collaborative robots to assist in automating and streamlining production processes.  Here, the pair talk about different and unique ways to market a brand, the implementation of B2C working methods for B2B marketing, and how that impacts the customer journey.  Christian explains that opening additional channels helps build a better user experience. In his eyes, companies nowadays need to have well-designed websites in addition to attentive customer service. Therefore, brands should make it easy for customers to do business with them. This means making the customer's journey as frictionless as possible. Additionally, he also says that brands should focus on addressing their customer's pain points as a way to get them interested in a product or service.  Christian's experience mainly revolves around digital marketing. He shares his insights regarding challenging the traditional ways of doing business, integrating online and offline tactics and explaining Universal Robot's approach to digital marketing. He also highlights some brands he admires and is inspired by from a marketing POV, and what businesses can learn from them.  Finally, Bart and Valeriia wrap up the podcast by discussing how companies can pivot their approach by utilizing various marketing platforms and adopting a customer-centric approach. Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business' marketing strategies with MediaGroup Worldwide, feel free to contact us at: info@mediagroupww.com 

Today on Memorable Marketing, Bart speaks to Liz Fendt, a marketeer, currently Global CMO at TÜV SÜD, who works to bring German products and services to a global audience in a career spanning Asia and Europe. The state of the global marketing industry, regional and national differences, and the convergence of B2B and B2C marketing are just some of the topics covered in this episode. International marketing often works on a hub structure, and Liz shares her opinions on how to balance the improved efficiency of a centralized, powerful hub and the risk of this becoming an ‘ivory tower' with little understanding of on-the-ground realities in target markets. Liz links this to the marketing funnel, with lower stages led ideally by local teams and higher-level decisions made out of a central hub. Liz stresses the importance of centrally aligning marketing software and tech platforms while allowing local teams to approach potential clients effectively. A consistent theme in the conversation is cultural differences. Liz's career has seen her working for German companies in Asia, and one insight is how Asia is quicker on the uptake with new technologies and has a generally more saturated marketing environment. In Europe, white papers and other time-intensive materials still play a key role, whereas in Asia, short video content is the norm, a trend which may spread to Europe in the coming years. Next, Bart and Liz discuss the most effective strategies for key account targeting, including the ongoing importance of face-to-face marketing opportunities such as trade shows. Liz raises the idea of recycling content, using panel appearances to produce LinkedIn, email communications and video content for other social media. Finally, Liz highlights some inspiring brands and the differences between ‘greenwashed' and real sustainability campaigns before Bart and Valeriia wrap up the conversation with a discussion of cultural differences in marketing and the importance of brand control. Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests.If you want to discuss your business's marketing strategies with MediaGroup Worldwide, contact us at: info@mediagroupww.com.

Today's guest is Lars Tvede, an investor, entrepreneur & bestselling author. He has founded a string of companies in the financial sector and written multiple books on marketing strategy, finance, macroeconomics, applied futurism, and industrial development.Thomas and Lars take us through a wide-reaching conversation, where Lars describes his theories of economic development and links the story back to the key trends for marketers in the coming decades.Lars believes there was an ‘explosion of human creativity' in 1450 and contrasts this with Malthusian fears of global famine and collapse. Continuing exponential growth during new phases of technological change means certain segments, in recent years those linked to digitalisation, have seen immense profit increases. Marketing success will focus on businesses in new segments in line with recent growth trends, but that does not mean older business models aren't viable. Lars uses the example of Swiss watchmakers to criticise some of the excesses of the ‘fourth industrial revolution' discourse and give an idea of who will not need to adjust their business model to ‘the experience economy' or other trends of the last decade.Lar's experience is focused on the financial sector, but he shares insights that apply across all market segments. Of particular interest to marketers will be the discussion of the ‘experience economy', a new but firmly established trend that impacts consumer behaviour, especially among younger generations.Finally, Lars describes his marketing experiences working on new book releases and video interviews. Marketers will be interested (and perhaps surprised) to hear that interviews with mistakes or interruptions outperform those running smoothly. Network effects are well-known in marketing, and the opportunities to agencies presented by outsourcing and automation are considered before Thomas concludes the conversation.Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests.If you want to discuss your business's marketing strategies with MediaGroup, contact us at: info@mediagroupww.com.

In today's episode – the thirty-second in our series – MediaGroup founding partner Bart Burggraaf speaks to Mark Ong, corporate marketing director at Phoenix Contact.Mark brings the insights he has gleaned from a 16-year marketing career working on many niche, technical and international campaigns.  This episode focuses on a revenue-driven approach – a strategy focusing on measurable sales outputs to maximise value-add and reportability.Working in niche markets in the B2B segment across companies including Honeywell, A4 Tech and most recently, Phoenix Contact, Mark highlights the importance of a revenue-driven marketing strategy.  As part of the general trend towards ‘digital first', focusing on a close relationship with sales and performance measurement allows marketers to show their utility and protect from the trap of being seen as a cost centre.Trade shows are a key part of the marketing journey in niche markets and for technical products.  Interestingly, Mark noticed an improvement in trade show engagement during the COVID lockdown, as virtual reality and easier tracking of attendants improved engagement with marketing.  Mark discusses avoiding common trade show mistakes, such as speaking to the same sales staff.Throughout, the importance of measurement is stressed again and again.  If you can't measure performance and link it to marketing spending, it is hard to justify the department's role.  As Mark says, 'if it isn't on Salesforce, it didn't happen.' Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, contact us at: info@mediagroupww.com.

Our new episode of Memorable Marketing sees us welcoming Jaslyin Qiyu, head of Client, Digital channels and Content Marketing at Citibank. Jaslyin has worked with some of the biggest names in the financial sector and has fascinating insights on the relations of marketing departments to other teams, as well as some of the constraints put on campaigns by major companies. Jaslyin's career has seen her work across marketing functions, from copywriting to managing strategy roll-outs, across a wide range of clients, with a focus on international finance.  Lead generation can be a contentious issue. Jaslyin presents a nuanced view, describing the situations where sales and marketing can take joint responsibility for lead quality and follow-up. Sales and marketing cooperation is vital, and overcoming common disputes requires intelligence and tact. Traditionally, major banks like Citi were focused on product marketing, and the expansion into content has come recently, in the last five years. Jaslyin describes the forays into mobile and B2C marketing taking place in Citi's wealth management department. Additionally, the creative constraints that stem from working within a large, regulated institution are discussed. The value of content marketing for B2B is dependent on its targeting. Different levels of contact are appropriate in different situations, and Jaslyin describes some of the events and methods used to meet each need. Account-Based Marketing involves targeting communications directed to a specific prospect. Finally, Bart and Jaslyin discuss how the competitive landscape affects marketing strategies. Particular attention is paid to first movers versus fields crammed with similar companies. Memorable Marketing by MediaGroup is a series of interview podcasts with leading CMOs, business innovators, entrepreneurs and marketing professionals, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, contact us at: info@mediagroupww.com. 

Our new episode of Memorable Marketing sees us welcoming Lisbet Stolberg, the new CMO at HusCompagniet. Having worked in teams and led projects across the book, film and now housing sectors, Lisbet has a remarkable breadth of experience in developing stories and brand creation. She discusses the importance of strong products, word of mouth, and the value of collecting client data.Lisbet joins us at an interesting time, as she is currently between a role working as CMO at a book publishing house and an imminent new CMO position in the housing sector. With her background in film and book publishing, Lisbet has some fascinating insights about the differences between industries and how to sell stories across sectors successfully.Lisbet is a strong advocate for a marketing approach led by an understanding of the underlying business – in her words, ‘numbers come first'. The importance of an excellent product and word-of-mouth are constants across such diverse industries as film and print media and residential property.Once the underlying business fundamentals are in place and working with an entire commercial team to support the story, Lisbet is familiar with the complex demands of the CMO role. With some interesting advice for marketing professionals, particularly around carrying out the same role in different industries, this conversation covers a lot of ground and offers some useful insights.Memorable Marketing by MediaGroup is a series of interview podcasts with leading CMOs, business innovators and marketing professionals, holding free-ranging conversations on their careers, outlook and interests. Please join the conversation now by commenting below. If you want to discuss your business's marketing strategies with MediaGroup Worldwide, feel free to contact us at: info@mediagroupww.com.

Today's episode of Memorable Marketing sees us welcoming Joanna Viileinen, Marketing and Communications Manager at Rototec Group, a geo-energy company. With extensive experience working on global campaigns in Finland and the UK, Joanna shares her thoughts on the challenges and rewards of working in niche sectors with precision customer targeting, industry press, and building paid campaigns for indirect decision-makers. Joanna points out that B2B marketing shouldn't be so serious and boring. And this she succeeds in.Discussing our theme that ‘B2B marketing need not be boring', Joanna talks us through a career that has involved paid campaigns with David Hasselhoff, working with vital industries trying to develop new energy sources, and of course, various marketing challenges that come with them.Joanna discusses the power of gamification, particularly when aimed at indirect decision-makers, in drawing people's attention to new products. Marketing in high-tech industries with their dedicated press and small influential networks of key players requires a high level of creativity in campaigns and a targeted approach. Additionally, Bart and Joanna discuss some of the cultural differences that need to be understood when running global campaigns or translating slogans from one language to another. The importance of having native speakers on the ground is highlighted, as well as the ongoing need to have a ‘real world' presence – typified by successful bricks and mortar companies like Lego.Memorable Marketing by MediaGroup is a series of interview podcasts with leading CMOs, business innovators, entrepreneurs and marketing professionals, holding free-ranging conversations on their careers, outlook and interests. Please join the conversation now by making a comment below. If you want to discuss your business's marketing strategies with MediaGroup Worldwide, feel free to reach out to us at: info@mediagroupww.com.

Join us today for an edifying discussion as we talk to Darrell Alfonso from Amazon Web Services. Darrell shares his exciting career journey leading up to joining Amazon and how his first job at a mobile and email marketing software startup prepared and woke him up to the game of business. It was his eureka moment of realising that it is so much more fun than what they can ever teach you at college. Darrell is beyond passionate about educational marketing, and his career is a testimony to the success of being obsessed with customers.He went on to explore the marketing automation industry in California. It is so much more than mere email marketing. Darrell was fascinated by it and started with large-scale system implementations, driving business results and growing teams. He also started contributing to the community during this time, writing 'how to' articles and helping other people with marketing automation. Darrell is very modest about the fact that he was fortunate enough to win a few rewards in the industry, but you will agree with us after listening to our interview that he worked hard and earned each one. To name but a few of his career highlights and achievements, Darrell was:- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021- Awarded Fearless Marketer 2018 - Marketo Champion 2018 and 2019 Many marketers look for a checklist of things to do for them to do their jobs. But, if everybody follows the same checklist, they all look and sound the same. We talk about why he believes marketers should throw away the checklists, pay attention to competitors, and obsess about their customers. As he puts it, 'don't do what everybody else is doing. Focus on your obsession with your customers and let that determine every single decision you make.'Our guest:Darrell Alfonso – Global Marketing Operations Manager at Amazon Web ServicesAmazon Web Services began exposing critical infrastructure services to businesses in web services after launching in 2006. The ultimate benefit of cloud computing, and AWS, is leveraging a new business model and turning capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions, and we will happily chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach us at: info@mediagroupww.com.

With a client base that includes enterprise organisations such as Pfizer, Nestle, J&J, the Australian Open and multiple government institutions — it is fascinating to hear how the CMO of an open-source software brand establishes it in a crowded tech niche. Join me for an energetic discussion as we hear why taking a data-driven approach to marketing combined with a willingness to rapidly change and move from generic to specific messaging all adds up to her successful marketing strategies. Lynne Capozzi's journey in sales and marketing over the years prepared her well for her role to accomplish exactly this. She shares amazing insight about how helping their client's websites perform is the crux of their product offering.  Their business model relies heavily on successful partnerships within the industry, and Lynne talks about how keeping communication between products open help them promote a healthy business environment. We discuss how a CMO can educate the CEO showing how data-driven decisions excel outcomes. Acquia combines the flexibility of Drupal with the world's only Open Marketing Cloud for an unrivalled enterprise Digital Experience Platform (DXP). They help enterprise companies be successful with Drupal – providing everything they need like hosting, support, templates, additional tools, security and much more. In short: it is a digital experience company that helps enterprise companies to be successful with their web properties and assist them also with running their sites. Our guest:Lynne Capozzi — CMO at AcquiaThroughout her career, Lynne had a successful track record in building and leading marketing organizations through all phases of companies — from lean startups to larger public companies. As a sales-minded marketer, she is passionate about the evolution of marketing.  Her journey with Acquia has two chapters. She joined them in 2008 but left a couple of years later to run a nonprofit. She returned to the company in 2016 to lead the marketing organization into its next phase of growth. She firmly believes in Acquia's mission to deliver a universal platform for the world's greatest digital experiences.Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions, and we will happily chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach us at: info@mediagroupww.com.

In our series, we have had the pleasure of interviewing many CMOs from all over the world with unique stories of their journey to becoming CMO. Today, our guest brings an entirely new level of commitment to this coveted position as he steers an exciting new startup remotely from a different continent – and a unique approach focusing on use cases as opposed to user demographics.Nikita Semin, now CMO at TIGGY, worked his way up the corporate marketing ladder by fulfilling almost every possible role you can imagine in the industry – gaining valuable experience on his journey. Starting at a large media agency as a programmatic manager, Nikita worked with big brands such as Hyundai, Michelin, PayPal, Emirates, and TNT. In this role, he also built a foundation of understanding marketing and how it works.Nikita worked his way up across the entire scope of a FoodTech startup to become the CMO of Food Family in his next role. He shares how interviewing many users helped him on this journey. He also worked closely with product development and completed the acceleration at Startuplab in Moscow. He created a system for processing orders from scratch, reduced their processing time from an hour to 1 minute, created and optimized a sales funnel from the first show of a creative to the last sale and “resuscitation” of a client, and halved the cost of attraction.Join us for an insightful episode as Nikita shares his journey and talks about his current role as CMO of TIGGY and how he helps the company achieve its goal of becoming the #1 Canadian fast delivery company. They don't focus on demographics but rather on the use cases for last-minute items. Their team makes shopping fun for customers by turning stressful last-minute shopping into a pleasurable experience.Our guest:Nikita Semin – CMO at TIGGY15-minute grocery delivery with a mission to forever change the way people buy everyday essentials. They create the future of convenience stores backed by top VCs and business angels: without queues, heavy bags, and wasted time. Your breakfast favourites, movie snacks, fresh fruit and veggies, or whatever you need can be ordered in seconds and delivered in minutes with TIGGY. They launched in Downtown Vancouver in September and built an outstanding team of skilled professionals and local experts hungry for challenging tasks.Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions, and we will happily chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach us at: info@mediagroupww.com.

We all love the convenience of quickly downloading a fast-food delivery app and having our favourite meals delivered hot and fresh to our front doors. We don't give much thought to the complexities of how it gets there, or which marketing strategy got us to choose that specific app. This makes today's interview with Nick Bottai, Marketing Director of Foodhub, so insightful.Nick is originally from Italy, but his curiosity has led him to many different countries, working in various industries and arriving in England five years ago. He joined Foodhub three months ago as the new Marketing Director. He shares his exciting journey in marketing – from the time when Facebook and Google My Business did not exist yet – to leading the marketing initiatives at a new company. We also discuss his challenges as a new CMO with fresh ideas, direction, and vision. Although the team was enthusiastic and curious, there was also fear about the unknown methods he proposed to his team. How did he overcome that and get his team on board with all his envisioned changes?His experience in various countries and industries prepared him well for taking on this role, as Foodhub is not as simple as it seems on the surface. It combines B2B, B2C, SaaS, Tech, POS, and so much more than meets the eye. Although they seem to be a food delivery service, that is the only thing they don't do – yet. It took Nick more than two months to fully comprehend the magnitude of all the Foodhub products. To sum it up: Foodhub creates ecosystems (hardware and software) that connect restaurants with their customers – in an array of different ways and through various channels and products, but neatly packaged in one user-friendly application.How does Nick's approach to caring about their customer's revenue before their own impact his 1-, 3- and 5-year vision for the company and what he promised to deliver? Join us for another great discussion as we discover how Nick handles the challenges as CMO in such a multifaceted company, his vision, and his end goal. Our guest:Nick Bottai – Marketing Director/CMO of FoodhubNick completed his bachelor's degree in Marketing at Università Degli Studi di Parma. He has travelled extensively and worked in many countries and industries at the management level in marketing and sales. His approach is straightforward: analyse the company, customers, market and competitors. Use the available resources and opportunities to develop the best strategies and set KPIs accordingly. Train the teams well to ensure everyone is aligned. Check that the customer's needs are understood by everybody and addressed effectively. This approach has allowed him to generate revenue and growth in the EU and US markets for both B2B and B2C companies.Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach out to us at: info@mediagroupww.com.

We have the pleasure of interviewing Scott Farace, CMO of Celero Commerce, a payment processing group. He shares the exciting and impressive career journey that led him up to his first position as a Chief Marketing Officer. We talk about combining sales and marketing and why your people in the team will always be worth your biggest spend. He shares how they aim to be high-tech and high-touch simultaneously – and the results from this people-first approach.Scott always enjoyed learning how different business models work across various industries and got his first opportunity to experience this first-hand when a lecturer offered all students the chance to work at their agency – for free. This allowed Scott to work on significant projects with various NFL teams and their corporate sponsorships. That agency was later sold to Advantage International, which became Octagon later on. Scott shares how this experience prepared him to leverage partnerships worth multi-millions, effectively work with various partners on the same projects, and create cohesion amongst agencies towards a common goal and target. Being a part of PGA tournaments and Fortune 500 sponsorships taught him how big corporations made sponsorships work for their brand and integrated that with their marketing and sales. Scott later joined the founder of that very first small agency in a real-life Jerry McGuire breakout from Octogaon to start a new (and much smaller) sports marketing agency in Texas.Scott was introduced to the financial industry while working with Bank of America on a major sponsorship of the Sydney Olympics. He also worked with Mastercard and First Union during this time, which further exposed him to this fast-paced and rivetting industry. When Payment Check was scouting for someone to help build their brand, Scott's experience working with major corporate brands ensured he was the perfect fit for them.Today Scott is the CMO at Celero Commerce and still fighting big battles for the underdogs. Celero is a payment company at its core, with a corporate culture of providing payment solutions to small and medium-sized businesses. Their primary objective is to give smaller companies the same tools, technologies, and solutions they need to compete with mass-market retailers and big players in the industry. Join our exciting discussion to find out how Celero goes about achieving this for their clients and their unique approach to sales and marketing – especially their marketing approach in such a competitive niche.Our guest:Scott Farace – CMO of Celero CommerceCelero Commerce offers payment processing services, business management software, and data intelligence to small and medium-sized businesses in one holistic platform. Celero empowers business owners and executives to focus on driving growth and profitability.Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach us at: info@mediagroupww.com.

While listening to our conversation with John Jorgenson, CMO at Cambium Learning Group, you will surely agree that their focus on building brand affinity and not merely awareness is what truly sets them apart. They focus on understanding the needs of the students and teachers they serve. Their approach to meeting challenges head-on with the pandemic has helped them create brand affinity amongst their users and their employees with their responsive Remote First campaign. They immediately considered how it affects each person in their organisation and used real emotional stories with customers in mind, which led to more brand affinity in return. Putting people first has come full circle for the Cambium Learning Group as they steadily become first in their field in the USA and globally. Today they are a $1 Billion portfolio company within the education technology space with five distinct business units, all serving the K12 segment. They currently have +20 million students, and more than 30% of all teachers in the USA using Cambium as their preferred ed-tech solution.John shares their journey and how they grew the business fivefold in only five short years by very intentionally building a House of Brands. Their unique brand architecture and shared services take care of all the corporate responsibilities that businesses often don't want to deal with. John explains how they ensure that each brand can focus on product innovation for their distinct audiences and top-notch customer success at every level. It allows them to deliver very targeted solutions that are the absolute best in their respective space.Our guest:John Jorgenson – CMO at Cambium Learning GroupJohn was a liberal art major in college 25 years ago and took a job in publishing as an editor when he started his early career. He moved on to do creative work and then pursued a career in a strategic marketing position working with K12 education imprints. Since then, John has worked in marketing, including the financial and non-profit sectors. His passion for the ed-tech sector led him to join the Cambium Learning Group in 2019, where he assumes responsibility for helping their five distinct brands take flight while taking care of corporate brand strategy. Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions, and we will happily chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach us at: info@mediagroupww.com.

Our episode today shows just how powerful an effect a successful company rebranding can have: I was delighted to have as a guest on the 22nd Memorable Marketing episode Radmila Blazheska, CMO at SecurityHQ. Mila talked us through how she began her career in marketing, her experiences leading to the name change and full company rebrand of SecurityHQ, a digital security company, as well as some memorable highlights from other campaigns and her thoughts on the industry more generally.When Mila first arrived at SecurityHQ, there was no marketing team whatsoever. Identifying the name and corporate rebranding as a top priority, Mila built out the function and led the company rebranding throughout those key stages. With a 420% revenue increase since then, the brand has gone from strength to strength and won competitive industry awards.As part of a general discussion about industry trends, Mila offers some gems of advice to CMOs and marketing professionals, particularly those dealing with niche, targeted marketing environments or those working for brands that need rebranding. This was an enjoyable and wide-ranging conversation using her experience to highlight the challenges and opportunities available.Our guest: Radmila Blazheska – CMO at SecurityHQMemorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. You are welcome to leave any questions and comments—we value your feedback. Contact us at info@mediagroupww.com if you would like to discuss new marketing strategies. 

Today we have the privilege to interview one of the true pioneers of internet marketing for the brokerage industry. Lars Seier Christensen is a well-known entrepreneur, investor and businessman from Denmark. Lars was one of the founders of Saxo Bank and has developed that company into one of the online trading market leaders. After Saxo Bank, he has been involved in several projects, most significantly Concordium, an exciting blockchain project and Seier Capital, a private investment fund. Besides his contribution to the global finance industry, Lars owns 25% of the Danish football club, FC Copenhagen. Trading FX online was as new to the world as the internet was when the founders of Saxo Bank grasped both concepts and differentiated their brand early on to become a global brokerage. How did they apply digital marketing to grow their traditional brokerage to a globally recognised investment firm? What does the perfect digital marketing strategy look like for blockchain and financial services today and beyond?Saxo Bank continued to grow its brokerage services to areas outside of Denmark and Scandinavia back in the '90s by believing and using what the internet promised it could do— while many other financial service providers were still doubting its capabilities. Join me today for an inspiring journey led by Lars as he shares how they navigated Saxo through the rapidly changing landscape of marketing possibilities brought on by the World Wide Web. We also discuss their collaboration with MediaGroup Worldwide through the years in all aspects of their digital marketing strategies. Lars shares how he envisions the exciting future of blockchain technologies and how Concordium fits into that.Our guest:Lars Seier Christensen - Founder and CEO at Seier Capital * Chairman Of The Board at ConcordiumYou are welcome to leave any questions or comments. We value your feedback. You are also welcome to contact us at: info@mediagroupww.com if you want to discuss new marketing strategies. 

Join me today for another exciting interview as I talk to Andreas Høgsberg, founder of Virtual Hive. This 3D Virtual Events platform has taken Europe by storm as a realistic and enticing alternative to hosting physical fairs, shows and conferences.Andreas takes us through their journey of how Virtual Hive came to be as it was catapulted into fruition by the onset of the Covid-19 global pandemic. As their company was bleeding quite heavily due to all events being closed down by the pandemic, it did not stop them from investing equally as much into developing the new 3D platform. What might have seemed like a risky endeavour at the time evolved into a superb investment. Today, Virtual Hive is at the forefront as a digital meeting platform for virtual or hybrid conferences, meetings, fairs, and trade shows. The vision to combine state-of-the-art event technology with the most engaging and fulfilling user experiences based on extensive knowledge of human behaviour was well worth the effort as the platform is creating excitement for users and event owners.Andreas shares how they went from looking for investors for Virtual Hive only a short year ago to where they are at today. We discuss how they reach their target audience by engaging on various mediums and collaborating with MediaGroup Worldwide for various marketing channels. He also shares how their expertise in the industry positions them well to drive awareness of their new technology in their target markets on the East Coast of the US, Germany, Norway, Denmark and the UK. Our Guest:Andreas Høgsberg - Owner of Virtual Hive & Managing Partner at Agenda GroupPlease leave your comments and questions below. We appreciate your feedback. Feel free to contact us at info@mediagroupww.com to discuss your business's marketing needs. I will be happy to talk with you.

How do you keep a staff complement of 30,000+ motivated and ready to think outside the box to excel and bring in the numbers in your marketing campaigns and strategies? Join us for a refreshing talk about how a CMO (who is also the CTO) uses storytelling to achieve this.David showcases a truly firm belief that if you keep your staff and customers motivated through immersive storytelling, the numbers on your bottom line will follow. For David, it's not only talking the talk of this fresh and needed approach but a mission to walk the walk - and the returns from his marketing efforts are proof that it works. He is unconventional in his ways and does not focus on the typical marketing numbers as is the norm. In David's own words, there is nothing they won't do.—you will find them anywhere and everywhere they can add value.Our guest:David Reid is the Chief Technology Officer and Chief Marketing Officer for NOV.  He is a growth catalyst for business, products, teams, people & culture.  As a unique business and technology leader David has a proven track record of eliminating large corporate inefficiencies & building effective, dynamic communities that deliver the impossible. Skilled at motivating large groups, technology, strategy, market development, new business model change, leadership growth and all forms of development.If you also want to breathe fresh air into your marketing strategies, please reach out to us at info@mediagroupww.com. 

Join us for an engaging discussion on how to break down the digital barriers between your brand and your target audience. Marketing is all about passion. If you don't have a passion for it, it will show. It's not the volume that matters - it's the quality of what you do and delivers that you do. This same passion helped our guest today to grow his LI connections from 200 to 22,000 by focusing on the human connection we all strive for—professionally and personally.People want to connect with people - not a company name. So, keeping this in mind, you either innovate or perish in the modern post-Covid digital age. Jeffrey shares his journey with us from being constantly airborne - flying worldwide to visit and recruit new business — to using LinkedIn as his primary platform for communicating with existing and canvassing new business leads. Using LI as a publishing forum for industry-specific and quality content, Jeffrey then used it to personally interact and communicate 1-on-1 with the connections he has made there.  Although it is a time-consuming approach - it allows him to form personal and trusted relationships with his target audience - breaking through the digital barriers that often remove and alienate us from our customers. You can listen to how Jeffrey uses LI as the starting point for connection and how he then engages with his connections to move them along the funnel to becoming valued customers.Our guest:Jeffrey Khoo - Chief Marketing Officer, APAC at Edbroking.comJeffrey is a well-respected and prominent influencer in the Singaporean agriculture sector. As a well-respected and popular speaker on Agriculture insurance, he has given keynote speeches at the World Agriculture Forum, Aginvest Asia, Responsible Business Forum, International Rice Conference, Future of Food Conference, International Fertiliser Association Conference, Asia Agriculture Insurance Conference and many more. He has been featured in Asia Insurance Review, Insurance Asia News and various other publications. Jeffrey has been the Organising Chairman for dialogues with luminaries such as Afghanistan President Ashraf Ghani, Indonesia Coordinating Minister for Economic Affairs Airlangga Hartarto and various Ambassadors from the USA, Indonesia and Poland.Please feel free to comment below. We value your feedback and discussion. If you would like to talk about how your organisation can find innovative and creative ways to reach your audience you can reach us at:  info@mediagroupww.com, and we would be happy to chat with you.

Join us for an insightful discussion about how a different mindset regarding SEO can positively affect your company's bottom line. It is all about value first at Accubits. Not only for search engines but primarily for putting people at the forefront and creating value-focused content for their audience. Welcome to the future of SEO, now dubbed SEPO (Search Engine and People Optimisation) by our guest for today's discussion, Aharsh from Accubits.Accubits most certainly apply an out-of-the-box approach to all they do. On top of changing their unique SEO game to be a more people-centred tool for their business, they also give new meaning to the word ROI, which stands for Return of Innovation Positive in their organisation.How did this market-leading business build its product portfolio from one in 2012, when they started up, to servicing Fortune 500 companies globally and winning the Frost & Sullivan Award for the ‘Most Promising Blockchain Developer of the year' (in Logistics & Supply Chain)? What are they doing differently from the mainstream marketing approach to achieve such success?Our guest:Aharsh MS | CMO Accubits & TEDx Keynote SpeakerAharsh is the CMO of Accubits Technologies and a thought-leading tech entrepreneur, growth strategist and visionary. Unorthodox thinking is his modus operandi, and it has always helped him see problems from different angles to find better solutions. He has designed 10+ products and solutions in the past year that helped hundreds of people worldwide. He inspires, motivates and educates businesses on how to stand out in the crowd and reach their target customers. If you are looking for innovative and unique digital marketing solutions for your business, don't hesitate to contact us at: info@mediagroupww.com. We will be happy to chat with you.

The world can appreciate the importance of design and innovation. Moonraft Innovation Labs focuses on Design-Driven Innovation. They are bringing Design, Art and Technology together to deliver differentiated digital experiences that drive business outcomes in exciting and innovative ways.Moonraft is indeed an exciting design-driven UX firm on a mission to advance human experience through design-driven innovation. Moonraft is a design-driven digital experience. They use design to solve customer problems and deliver a smooth synergy between UI (user interface) and UX (user experience). They set off with the whole idea of bringing design and technology together after realising there was a gap in the market where you design digital experiences, but what goes live is very different. Moonraft came into existence while attempting to solve this problem. They brought design and technology together to drive digital experiences that come out the way they were designed.The design offers new meaning through creative expression at the intersection of business and technology. Design is all about creating innovative solutions for customers with emotional appeal; art is self-expression meant to engage an audience emotionally to create the desired response from them – this link between both disciplines creates opportunities that drive innovation across industries.Placing the human at the centre brings quantitative and qualitative techniques together to develop consumer insights. Their techno-creative team, bridging consumer insights, business understanding and advanced technology skills, then builds humanistic technology solutions. In today's discussion, we hear how experimentation is at the core of every innovation within the team of "Rafters" at Moonraft.Our guest:Promit Sanyal: Chief Marketing Officer & Head of Alliances | TedX speakerPromit is a seasoned marketing leader with experience building and revitalising brands through Product Marketing, Digital Marketing, Social Media Marketing and Marketing Operations with special domain knowledge of Business to Business (B2B) Marketing and Lead Generation techniques.Please leave your comments below, we love hearing from you. If you would like to discuss innovative and smart digital marketing solutions, you can email us at: info@mediagroupww.com. We would be happy to chat with you.

We have an exciting up-close and personal discussion about how CMO deals with the challenges they face in a new era of limited personal interaction with their teams and clients and what may seem like a less creative but data-driven approach to marketing highly competitive brands. How do they differentiate their brands in a very crowded marketplace? Although there seems to be much less creativity in marketing over the last ten years due to the demand for a data-driven approach, there is an intangible level of creativity that you can't see in data. You can still use it to make somebody feel something about your brand. The next level of creativity within this data-driven approach is in its successful execution. These are just some elements that don't get talked about enough within the marketing industry that we discuss in today's episode.Ollie, like many CMOs, experiences SEO as their nemesis when it is a very creative tool in their marketing strategies when understood and applied correctly. It contributes to measurable growth and brand equity in their markets and within various departments across an organisational platform.Our guestOllie Rosewell: Chief Marketing Officer at Eightcap, leading a team of 20 marketers in Bulgaria and a smaller team in London. An exciting full mix senior leadership role delivering B2C and B2B2C growth plans across global markets. Responsible for leading a multi-site team to deliver brand growth, digital acquisition growth, conversion optimisation, plus lead nurture, retention and reactivation improvements. Before joining Eightcap, Ollie led the marketing team at ETX Capital in the UK. With a 13 year background in the CFD and FX trading sector, his primary role is to deliver growth through direct marketing, support other parts of the business in growing awareness of who Eightcap are, and build brand reputation and equity in their operating markets. He is a passionate strategic problem solver and has a proven ability to address a business challenge with a strategic, actionable marketing plan. As an insight-driven decision-maker, Ollie has a track record of ensuring real insight is at the core of strategic marketing decisions.Please leave your comments and questions, your feedback is important to us. If you would like to discuss how data can become a creative and strategic partner in your marketing strategy, contact us at: info@mediagroupww.com, and we will be happy to chat with you.

Join us today for a lively discussion with Anders Bigandt as he shares highlights from his journey of over 25 years of selling, managing, and marketing global B2B and B2C brands. From selling Coca-Cola to prominent restaurants and fast food chains and paying speeding fines for his young pizza delivery team at Domino riding like crazy on scooters to get their product delivered in under 30 minutes. Then moving to the international travel industry and many other successful endeavours. It all led him to become one of MGWW's earliest clients and, soon after, a partner at MGWW in 2006. His corporate journey is inspiring and tells the tale of an industry expert who has seen it all and experienced being on both sides of the sales and marketing table for Big Brand campaigns.How did his experience in the various industries equip him for a better understanding of the needs of our clients at MGWW? We have to deliver the right content to the right audience at the right time. How do we build the top funnel before making conversions at the bottom funnel? How important is the right message and applying cross-channel campaigns to saturate and penetrate the vast online consumer market? Why is it essential to have a localised approach in digital marketing and understand each region's preference and response to various marketing platforms? We talk about all the above and many more relevant topics today.Our guest:Anders Bigandt - Partner at MediaGroup Worldwide. Anders is a Digital marketeer with +20 years of experience in digital marketing and performance marketing. He specialised in online strategy, conversion optimisation, and media business for International B2B & B2C clients. He is a partner at MediaGroup Worldwide, a full-service marketing agency that focuses on high-net-worth audiences and provides strategic online business strategies, SEO, Advertising, Programmatic Advertising, Social Media, Design, Content Marketing, and IT services. He worked in leading marketing and sales positions within the FMCG sector (Coca-Cola, Domino's Pizza), travel industry (MyPlanet.dk), Office supply (Lyreco), and IT sector. Member of the Board at Visionize and IdaT.dk (online sales).Please leave your comments and questions; we value your feedback, If you'd like to discuss new marketing strategies, don't hesitate to contact us at: info@mediagroupww.com, and we will be happy to chat with you.

Settle in for a power-packed discussion that will open your eyes to a whole new way of approaching the collaboration between marketing and sales while addressing your client's pain points in such a way that'll keep you relevant in their sales journey.How can a global brand truly approach sales and marketing so that every consumer feels seen and heard throughout their sales journey? How important is a localised approach to resolving customer pain points? What is the secret to remaining relevant to your target audience in each part of their journey with your brand? How do the most successful brands do it? How do they remain relevant and ahead of their competitors? Today you can get an inside glimpse into the three primary concerns that we must constantly address to do better for a more significant impact. Like Arun says: “Get their hearts today. You can get their wallet tomorrow.”1. Localised Client centricity2. A better link between marketing and sales3. Being genuinely relevant to the markets you representOur guest:Arun Cavale: Chief Marketing Officer of IBM Consulting in the Asia-Pacific region and named the Forbes Top-50 | “The Most Influential Global Marketing Leader 2018” by CMO Asia. He launched the IBM Consulting brand in the APAC market. Some of Arun's accolades include: Lead marketing and strategy for IBM Consulting, the industry-leading consulting & business acceleration partner to co-create, co-execute and co-operate innovation and scale impact across the Asia Pacific. Bring deep expertise in Cloud, Data, AI, Automation and other technologies, blending it with extensive experience in marketing to help clients transform their businesses. Leads a team of senior marketing and communications leaders to bring the best marketing impact to their clients, their business, and the society they operate in. He launched the IBM Consulting brand in the APAC market.Please leave your comments and questions. We value your feedback. And if you would like to change your organisation's approach to digital sales and marketing, feel free to contact us at: info@mediagroupww.com, and we will be happy to discuss new marketing strategies with you.

Join us for an in-depth and expert discussion today with Gary Wong, a former LinkedIn Marketing team member in  Hong Kong, where he helped companies to plan out their LinkedIn strategies for both organic and paid — and now an expert in his field consulting B2B start-ups to enterprise-level organisations. We discuss how you can use LinkedIn effectively within your current marketing budget while still making a notable impact on your revenue and ROI. Gary gives us excellent advice on how to utilize the platform best to build brand awareness, education, and trust — and not necessarily for pushing sales. He explains why many B2B companies miss the true power that LI offers their brand, and how they can restrategize to turn it back in the right direction and yield better results from this powerful online community platform.  Understanding where it fits into the sales funnel will help you produce better and more relevant content to deliver better results.  We also discuss why it is vital that your lead-gen approach on LI is important to understand to enable your sales teams to be more effective.Our guest:Gary Wong is an Ex-LinkedIner and Co-founder of https://www.theinacademy.com. He also hosts the APAC B2B Revenue Marketing Podcast and is an ex-semipro rugby player. If you're looking for ways to streamline your LI or other social media marketing strategies to yield optimal results, feel free to contact us at: info@mediagroupww.com, and we would be happy to chat with you and find a solution that is perfect for your brand.

Today we have an exciting discussion about how a well-known '80s weight management brand, Nupo, gained an 80% market share in Denmark.  Their modern audience does not only want hard sales - they want good quality content.  In their quest to meet their target audience online, they refocused their energy on creating a new marketing plan that would achieve the desired results.Learn how the team at Nupo used various new digital channels to grab the attention of the market while moving from traditional media to digital marketing. Also on the table for discussion is how they plan to expand into global markets and how they will achieve this target. Our guest:Camilla Bøving Nielsen—Brand and Marketing Manager at Nupo.Camilla's career over the last 25 years has ranged widely with everything from digital content, project management, brand identity/strategy, product development and influencer marketing to KPI optimisation. She is used to working across various countries and has many years of experience in lifestyle industries and retail.Feel free to leave us your comments and ideas, your opinion is important to us. If you want to roll out effective digital marketing strategies empowered by intelligent content, reach out at info@mediagroupww.com.

ClickLearn automates the documentation of complicated work processes in popular business software. With just a click, you'll produce multi-format learning materials in any language and publish them to a 24/7 learning portal. With ClickLearn, you can automate the complex processing and documenting of videos, written instructions, presentations and even a virtual assistant in 45 languages via one e-learning portal. ClickLearn began adapting the software to the Microsoft Dynamics platform but quickly realised that any ERP software needs sophisticated training software. The solution now supports many ERP systems, web browsers, Windows apps, and Microsoft Office.Today we hear how they compete against competitors that are much larger than them, from upscaling to an intelligent win-win partner program and learning how to pinpoint their target market's exact journey, up to the point where customers identify the ClickLearn platform as a solution. From PPC, webinars and Social Media influencers—what has helped them succeed? Gather some superb insight into how a smaller business can leverage its reach using well-planned and data-driven marketing tools.Our guest:Rasmus Abrahamsen, Marketing Manager at ClickLearn. A strong media and communication professional with a long history of working in the motion pictures and film industry. Skilled in Communication, Marketing, Film Production, Documentaries, Commercials, and Television. As well as experience with production planning, Post-production, script consulting, working with talents, HR, budgeting, contracts, PR, and more. Educated with a "master" in Film production (The Producer Scheme at The Danish National Film school)The size of your company does not determine the effectiveness of your media and marketing campaigns — well-planned and executed strategies do. If you'd like to chat about your marketing goals and how you can grow your online presence and success, feel free to email us at: info@mediagroupww.com. 

With more than 27 years of experience, Sax Lift is a leading supplier of Scissor Lift tables, Mobile Scissor Lift tables and Customized lifting solutions. Lars shares unique insight into how Sax Lift transitioned from a traditional way of marketing in the '90s into a fully digital approach to online marketing.   Their journey entailed moving from traditional printed media and physical sales representatives visiting clients to a 100% digital marketing strategy. How do they guide customers into sales funnels up to the crucial moment of a potential customer requesting a call? What does their customer's online journey look like?. Lars talks about how they use effective SEO and digital marketing strategies to reach their target market online, and which platforms are adequate for their unique brand. How do they get their audience curious about their product and business—opening virtual doors to engage with their target market? Thomas and Lars also discuss some of the successful campaigns that MediaGroup has been involved with and their results.   Our guest: Lars Dahl - Digital Marketing Manager at Sax Lift Lars, started his career by working in an advertising agency and then as a self-employed marketer with a strong focus on the digital side since the inception of the internet. He joined Sax Lift in early 2020 to lead the digital marketing team to further success.Please feel free to comment. Your opinion is important to us. If you want to discuss your journey into the digital age, you are welcome to contact us at: info@mediagroupww.com, and we will be happy to chat with you.

What does the exciting journey from marketing to IPO, and listing on the Stock exchange entail? How does Kapital Partner approach the journey with small and mid-cap companies that want to list their company? At which stage can they step in to find the right pre-IPO funding, and what does the business need to do in preparation for an IPO? How long will this journey take and what can be expected along the way?Jesper shares how Kapital Partner was founded and how they supply financial advice to especially Nordic SMEs and the IPO listing of companies on Nasdaq Nordic. They are Nasdaq Certified Advisors in Denmark and Sweden, and Nordic Growth Market Mentors.He shares how they enhance publicly-listed SME companies' exposure to the stock market investors through investor relations and market relations services, creating a basis for liquidity in the companies' stocks and a fair pricing of the companies.Our Guest:Jesper Ilsøe started his career as an attorney and counsellor at law as a member of the New York Bar. He has more than 20 years of experience within different areas of financing and investment banking and is a versatile and experienced corporate finance capacity.Before founding Kapital Partner, Jesper worked, among others, at Nordea (Aros Securities), Danske Securities (Danske Bank) and Gudme Raaschou (HSH Nordbank) where he was a Nordic top-rated equity analyst.Jesper Has advised Nordic and international companies about equity and loan structures, IPOs, secondary public offerings, M&A, etc.Please share your thoughts and ideas in the comments, your opinion is important to us. Feel free to contact us at info@mediagroupww.com to discuss your business's SEO and digital marketing needs and strategies to ensure optimal visibility on your journey to the Stock Exchange.

The internet created an entirely new way of buying that left out the crucial buyer experience altogether. Although the focus shifted to 'the faster the better' —  we can expect a counter-movement where people start craving again for that highly personalised engagement and care that used to be the defining line in adding value to a brand.It's not that retail is dead, this is evident by the number of innovative brands continuously opening new retail locations. But, in recent times, retail is fulfilling a different function. How we buy is clearly divided into what we need vs what we want. These two segments need separate approaches online to capture and engage your perfect market share. Luxury brand consumers wouldn't buy the trendiest Louis Vitton handbag at a supermarket.  It does not fulfil the customer's purpose for purchasing the desired brand's item, to begin with. Luxury brands gain their status by creating a niche—almost cult-like—market that buys into their brand value and status and wants a share in it. The buyer's online journey needs to reflect the value of their time and funds spent—and match it with a real-life experience that makes them feel valued and recognised as part of the 'inner circle' of the brand.How can brands create an authentic virtual experience and make buying online something real? How does Louis Vitton and Mercedes secure their success and retain their luxury brand status now that consumer needs and preferences have permanently shifted in virtual reality?These hot topics take centre stage in today's chat with Bart Burggraaf. Bart Burggraaf is a Partner at MediaGroup. In the agency, he mostly focuses on marketing strategy, technology, new business, and staffing. Before working at MediaGroup, he managed global marketing at Citibank's Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch. Please feel free to add your comments and ideas. We value your opinion. If you want to get in touch with us, you can email me directly at: info@mediagroupww.com, and we will be happy to discuss your digital marketing strategy and help you to make your brand REAL.

Search Engine Optimization as a field has grown up alongside Google. Google is like a mountain—you can climb the mountain, but you can't move it. It has now gotten to a stage where it is very hard for ‘normal' marketers to get the most out of their search presence. Hiring specialised staff or agencies becomes almost a requirement to compete in some markets. The rewards for playing can be enormous, with some estimates stating that almost 53% of the traffic from search engines comes from organic search results.Robbin and I discuss how Saxo Bank is informing and educating traders to make ‘safer and better trading decisions—and in the process, improve the bank's position in the search engines for online trading-related queries. We talk about how SEO works for Saxo and what role MediaGroup plays in its strategy. We also discuss affiliate marketing—the Saxo way—focusing on partnerships over loose advertising relationships.Join us as we discuss these topics and get a rare look in the kitchen of one of the world's biggest online trading companies, originally from Copenhagen, Denmark.Our guest:Robbin Wolfs is the Global affiliate & SEO lead at Saxo Bank. Robbin is originally from Amsterdam, where he spent some time lecturing the Digital Marketing class at University-level and also worked for an engineering consultancy firm before joining Saxo Bank at their Copenhagen offices.Please feel free to add your comments and ideas, we value your opinion. If you want to get in touch with us, contact us at: info@mediagroupww.com, and we will be happy to discuss your digital marketing needs.

How were marketing and advertising done before the internet? With everything still evolving so radically today, nobody can truly project what we'll be doing or looking at three to five years from now—but it is really exciting generating real business for real companies during these ever-changing times. Join us to discuss where we've been, where we are, and where we're heading. Morten has been in advertising since before the internet. How did it change our approach to global marketing brands? What, and also who, inspired him to go from running a small, free marketing magazine, then his first workday in 1999 at Double Click, up to founding MediaGroup in his spare room at home in Copenhagen with Saxo Bank as the first and only client? Today he leads a global team of 50+ digital marketing and SEO specialists representing top-tier clients in 40+ countries and multiple languages. What is the secret to success in this fast-paced and competitive market? Join us as we talk about how his pioneering spirit and passion for the industry led to the establishment of MediaGroup Worldwide as we know it today.Our guest:Morten Gottrup is the CEO & Partner in the agency. He runs the Swiss office. With a background as head of agency sales in DoubleClick Media from 1999 to 2003, he founded a company that evolved into Mediagroup Worldwide in 2004. Morten holds an MA from Copenhagen Business School in international marketing. He brings many years of experience in managing cross-border online- and offline advertising, from the initial strategy, and building a media plan to the execution of marketing programs for clients.

PPC (Pay Per Click) is on our agenda today. What exactly is PPC and why is it important in well-rounded digital marketing and advertising campaigns? We hear how Natalie and her team positively affect growth for clients in over 40 countries with up to 300% increased leads and 40% less cost per lead using intelligent and customised PPC campaigns. Why is a localised approach necessary to address various session and browser behaviours in different countries, channels and search engines? Do you need a specialised approach for different campaign objectives such as awareness vs conversions? Can AI replace human touchpoints in long-term relationship building? What is a PPC-friendly landing page? Join us for a lively discussion and expert insights about PPC and its use in successful digital advertising and marketing campaigns across the globe.Our guest:Natalie NG, based in the Hong Kong office as head of PPC, leads an international team of PPC experts. Before MediaGroup, Natalie worked in various digital agencies in the UK and Hong Kong. Natalie holds an MA from the University of Warwick in Electronic Business Management. Her experience working and studying abroad has prepared her to lead a multi-national team of PPC and SoMe experts.Please feel free to leave comments, we value your feedback and opinion. If you would like to discuss your next PPC strategy with us, you can get in touch with me directly at: info@mediagroupww.com, and we would be happy to chat with you.

How important is Social Media in today's advertising landscape? Social media platforms are content-driven by users, so how do we measure the stages of a buyer's journey on social media and match it with the perfect campaign? Or,  reach our client's expectations with measurable results?  You depend on people seeing your ads when you build a marketing plan. If you're only available in the physical world today, you will miss a large market for consumer awareness. You must be visible to them at the right time to ensure you reach all potential customer touchpoints in their online buying journey. Julie talks about how we identify target groups and the different stages of their journey. If you want to scale, you have to keep on developing; to do that; you must keep on testing. We discuss the ever-changing horizon of Social Media Marketing and how to ensure we get our client's product and message in front of the right audience at the right stage of their online journey — without disrupting anybody's right to privacy. Our guest:Julie Nyholm Peterson is our Head of Social, working from our Copenhagen Office. Julie joined the agency in 2019 and now leads the social advertising team with a highly data-driven approach. Before MediaGroup, Julie gained experience in the e-commerce and consulting space. Julie studied Sales and Marketing at the Copenhagen Business School.Please add your comments and thoughts below. We value your feedback. If you want to discuss your Social Media marketing strategy and plan, please feel free to reach out at: info@mediagroupww.com, and we will be happy to discuss solutions with you.

If you can not be found on Google, do you even exist? High-quality SEO is a long-term strategy with lasting results. Heading into a full-on digital age, it is one of your most valuable KPIs with scalable results.  SEO, in a nutshell, has two primary elements: what happens on your website and what happens outside and around your website. Each has multiple levels and layers that determine its success online in various search engines.Andrew shares valuable insights into what his team does daily to let our client's websites thrive in a highly competitive digital age of SERP battles and data-driven digital marketing campaigns. Andrew and his team specialise not only in Google SEO but have localised teams across the globe with expertise in Baidu, Bing, Naver, and other new and more exotic search engines. We hear how a renewed focus on on-page SEO and merely correcting meta tags led to results spanning up to a 2,000% increase in organic traffic for a global client in just two years. Andrew also put a new emphasis on high-quality link-building strategies with extraordinary and measurable results. Our Guest: Andrew Oleksik -  Head of SEO at MediaGroup. He manages one of the biggest company teams. He joined the agency in 2013, and since then, he has gained broad experience in developing and executing SEO strategies for large companies with an international reach. Andrew's experience as a web developer allows him to use all possible opportunities for optimizations perfectly. He takes a goal-orientated, open-minded approach striving to provide excellent campaign performance. He is a science and technology enthusiast who graduated in Computer Science from the Faculty of Fundamental Problems of Technology at Wroclaw University.Join us as we talk about MGWW's approach to technical and content SEO strategies. If you would like to discuss your content and website SEO, please reach out at: info@mediagroupww.com, and we will be happy to discuss your needs.

The best way to keep a customer is to be unexpectedly good. A specialised, localised, deep-research approach to digital marketing separates leaders from followers in modern-day advertising, marketing and SEO practices. There is an art to digital marketing that drills down much deeper than an obvious magical three-step tactic. Before attempting to launch a marketing campaign, you have to do in-depth and localised research and analysis of the company and its competitors, target audience, user perception of the brand and positioning in the market. Only once this is done comprehensively can you start planning a media strategy.How do you execute a successful media campaign in some of the most competitive markets, like Asia? There is a massive shift in global advertising and marketing spent by European and Western countries in regions like China—from copying trends to becoming a trendsetter in technology and many other areas. A localised approach is vital for successful campaigning.We discuss various topics, like— how focusing on improved marketing automation in terms of pre-qualification before going to sales deliver better leads, which delivers a higher conversion rate.  Join us for some great industry-specific insights to help you build better campaigns.Our guest:Bart is a Partner at MediaGroup. In the agency, he mostly works on client strategy, new business and staffing. In addition, he runs the Hong Kong office and handles Asia-specific business. Before working at MediaGroup, he managed global marketing at Citibank's Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch. Feel free to add your comments, your feedback is important to us. If you would like to discuss your next digital marketing campaign strategy and execution, please email us at: info@mediagroupww.com, and we will be happy to get involved in your next successful campaign.

There is a lot of change in digital marketing because of online privacy concerns.  The day is fast approaching when user data can't be monetized unknowingly and without limitations. And so, the era of this ‘perfect storm' in digital marketing, where user privacy was for sale to the highest bidder, is coming to an abrupt end.Bart and I discuss the immediate and long-term effects of GDPR, the Apple iOS privacy strategy, and other industry moves that are changing the digital marketing landscape quickly and permanently. He believes that quality content is once again at the forefront of all we want to achieve, and the days of limitless data gathering are numbered.Join us as we discuss these issues and why it is a step in the right direction for digital marketers, with better data and better-performing campaigns. Are you ready for the great reset? Our guest:Bart Burggraaf is a Partner at MediaGroup. In the agency, he mostly focuses on marketing strategy, technology, new business, and staffing. In addition, he runs the Hong Kong office and handles Asia-specific business. Before working at MediaGroup, he managed global marketing at Citibank's Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch. Please feel free to add your comments and ideas, we value your opinion. If you want to get in touch with us, you can email us directly at: info@mediagroupww.com, and we will be happy to discuss your digital marketing strategy and needs.