Podcasts about marketing playbook

Join the App Founders Community:https://appfounders.co/Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral.You'll discover:✅ Her exact base rate + CPM bonus structure ($10-30/post + tiered bonuses)✅ Where to actually find UGC creators (beyond just posting on UGC platforms)✅ Why she has creators start on BRAND NEW accounts, not their existing ones✅ The "warm-up" strategy that trains the algorithm in 3 days✅ Why you should follow micro accounts, not macro accounts (her Messi example)

Maxx Blank, the Co-Founder & Chief Operating Officer of Triple Whale, adds his page to the Marketing Playbook. Hear why AI adoption depends on organizational readiness, how grit gets built through failure, why you should build with operators, the metrics brands should be looking at, and what he learned from multiple family businesses. Connect with Maxx at TripleWhale.com, on LinkedIn, and on X @aryehMaxx

Mergers can provide huge growth opportunities for law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and influence a firm's strategic direction and identify new or emerging markets. Today on CMO Series: Laterals & Mergers, we are continuing to revisit stand out episodes that touch on the topics of lateral hires and law firm mergers. We are thrilled to be re-releasing an episode with Adam Severson, Chief Marketing and Business Development Officer at Baker Donelson, to share his insights on taking advantage of market opportunities and the key factors that influence the success of a merger. In this episode Adam discussed: His background and career journey to his role now at Baker Donelson The point at which he recognised the huge potential of law firm mergers in providing business development opportunities The current landscape for firms when it comes to merger activity The role of marketing and BD in influencing strategic growth and taking advantage of new or emerging markets The key success factors that indicate if a merger will be successful or not Advice for marketing BD professionals looking to successfully influence mergers and capitalise on growth opportunities

Home service marketing strategy isn't one-size-fits-all. In this Owned and Operated compilation, John Wilson sits down with Lisa Appleby and Ethan Wright of Service Scalers to break down the marketing systems, lead generation strategies, SEO, Google Ads, Local Services Ads, reviews, AI, and growth playbooks that help contractors scale from $1M to $10M+.Whether you own an HVAC, plumbing, electrical, roofing, or other home service business, this episode explains where your next marketing dollar should go, how to generate higher-quality leads, improve conversion rates, and build a marketing engine that scales with your company.In This Episode The marketing roadmap from $1M to $10M in revenue  Where to invest your next marketing dollar  When to use Local Services Ads, PPC, SEO, and aggregators  Why speed-to-lead dramatically increases booked jobs  How online reviews impact rankings and revenue  The biggest marketing mistakes growing contractors make  How AI is changing SEO, Google Search, and digital marketing  The KPIs every contractor should actually be tracking ConnectJohn Wilson https://www.linkedin.com/in/johnbwilson1/Lisa Appleby https://www.linkedin.com/in/lisa-appleby/?originalSubdomain=ukEthan Wright https://www.linkedin.com/in/ethanwrighttx━━━━━━━━━━━━━━ Sponsors━━━━━━━━━━━━━━Comfort ConnectTurn one installation into years of repeat business with Comfort Connect. Give homeowners flexible payment options, stay connected after the job, and create new recurring revenue opportunities. Learn more: https://bit.ly/4wGXqSX YelpLooking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/ Profit & GritRunning a $3M–$15M home service business? Profit & Grit helps contractors improve cash flow, pricing, forecasting, and profitability with guidance from an operator who's built and sold a $25M service business. Book your free 20-minute strategy call: https://www.profitandgrit.comSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

PODCAST SUMMARYIn this episode of Stories With Traction, Matt Zaun sits down with lead generation expert and former journalist Katie Wagner for a powerful conversation about the future of marketing, the growing “crisis of trust” online, and why authentic human connection is becoming the most valuable currency in business.Katie explains why traditional inbound marketing is no longer producing the same results, how AI is reshaping consumer behavior, and why businesses must shift toward relationship-driven strategies like “nearbound marketing” to stand out in an overcrowded digital world.ABOUT KATIE WAGNERKatie Wagner is a lead generation strategist, agency owner, and former television journalist with more than 16 years of experience in digital marketing.She specializes in helping businesses develop ROI-driven marketing strategies that drive real revenue through modern lead-generation systems, strategic partnerships, and authentic brand positioning.ABOUT MATT ZAUNMatt Zaun is an award-winning speaker and storyteller who helps organizations attract more clients through the art of strategic storytelling.His workshops have helped more than 300 organizations improve sales, marketing, leadership communication, and company culture through intentional storytelling strategies.

In this episode, I sit down with two friends and two of my favorite people in the industry — Katie Pitts, VP of Marketing, and Brad Scoggins, Senior Director of Sales & Owner Relations, both at Charter Senior Living. Charter has grown from nine communities to more than 70 in just ten years, and we get into what that growth actually looks like on the ground: what happens when you take over a new community, how you win over an anxious staff, and how you scale without turning every community into a cookie-cutter version of the last. Katie shares her "scale plus localization" framework, Brad breaks down prospect-centered selling and why follow-up is the industry's most underrated skill, and we talk culture champions (not culture vampires) throughout.Key TakeawaysTransitions are about people first. Before anything changes, the job is building trust fast and reassuring staff that exceptional care isn't going anywhere.Scale plus localization wins. Strong frameworks let you grow, but senior living is a local sell — the best programs leave room for local flavor.Hire for culture. Getting to 100 communities depends on culture champions who live the mission, not just strong résumés.Follow-up is the differentiator. Prospect-centered selling and genuine follow-up beat the old cookie-cutter numbers game every time.Brand beats budget. The best marketers ahead won't have the biggest ad spend — they'll build trust through transparency and education.Timestamps02:59 — What actually happens when Charter takes over a new community05:23 — The marketing side: keep the name or change it?07:00 — Embracing the culture (and why Brad started as a dishwasher)09:29 — From 9 to 70+ communities and the "scale plus localization" framework11:24 — Thinking differently about sales at scale, and hiring culture champions13:58 — What drew Katie back to the provider side18:30 — People, processes, or tech: what's hardest to integrate21:19 — Why follow-up is the industry's most underrated skill23:13 — Reading the data on newly acquired communities26:49 — What Charter intentionally says "no" to29:20 — What most people underestimate about scalingNotable Quotes"We're a business of people taking care of people." — Brad Scoggins"No culture vampires — just culture champions." — Brad Scoggins"Senior living is a local sell." — Katie Pitts"Some of the best marketers in the years to come may not be the ones with the largest ad budgets, but the ones who build a brand on transparency, trust, and education." — Katie PittsMentioned in This EpisodeCharter Senior Living — https://www.charterseniorliving.com/Katie Pitts on LinkedIn — https://www.linkedin.com/in/katie-pitts-2613015/Brad Scoggins on LinkedIn — https://www.linkedin.com/in/brad-s-scoggins-16642b73/Charter's mission: "Enhance the human spirit"About the GuestsKatie Pitts is the VP of Marketing at Charter Senior Living, where she leads brand and marketing strategy across the organization's growing portfolio. With nearly two decades of experience spanning both the agency and provider sides of senior living, she champions a "scale plus localization" approach that balances company-wide systems with hyper-local, market-specific marketing.Brad Scoggins is the Senior Director of Sales & Owner Relations at Charter Senior Living. Having grown up in the industry — starting as a dishwasher before rising through the ranks over nearly six years at Charter — he brings a people-first, prospect-centered philosophy to sales, coaching teams to build trust through genuine connection and relentless follow-up.

Josh Resnick, the Co-Founder & General Partner of OpenSky Ventures, adds his page to the Marketing Playbook. Hear how to build a company culture that attracts & keeps great people, how to determine if you're after fast growth or healthy growth, how to evolve with technology, what Josh learned from the video game & candy industries, and his various entrepreneurial food ventures as a kid. Connect with Josh at OpenSky.VC and on LinkedIn

Garth Weber, the Senior Vice President of Brand & Marketing at Duluth Trading Company, adds his page to the Marketing Playbook. Hear why your unconventional background is your edge, why performance marketing without brand discipline is just noise, how to protect the new thing until it can stand on its own, how Garth worked with Nike & Adidas as clients at the same time, and how storytelling & curiosity have been the thread throughout his life. Connect with Garth at DuluthTrading.com and on LinkedIn

Most B2B marketers treat partners like a sales channel. Jordana Sunderland says that's the core mistake. In this episode, Jordana, Director of Integrated Marketing for the Pacific Zone at Schneider Electric, joins Shahin to unpack what genuine partner marketing looks like and why so many companies get it fundamentally wrong. From her early career marketing pharmaceuticals to her current work navigating the energy transition, Jordana draws on cross-industry experience to reveal how insights, enablement, and real partnership beat price conversations every time. If your go-to-market relies on a channel or distribution network, this episode is essential listening. Guest Introduction Jordana Sunderland is Director of Integrated Marketing, Pacific Zone at Schneider Electric, a global leader in energy technology. With over two decades of B2B marketing experience across the pharmaceutical and energy sectors, Jordana has built a reputation for turning partner relationships into genuine growth engines through enablement, insight, and advisory-led sales. Key Topics Why leadership and sales teams default to price conversations with partners, and why that framing is detrimental to long-term growthHow to win share of mind over share of shelf by understanding what partners are actually trying to achieve in their businessThe role of partner enablement, including loyalty programs, training, and data-driven insights, in driving preference for your product over competitorsA real-world example from community pharmacy: how Jordana's team became indispensable to partners by providing expert analysis on government pricing changes that directly affected their revenueHow to balance end-user demand generation against partner-led selling, and why Jordana recommends a 70/30 partner-to-end-user investment split as a starting pointThe attitudinal segmentation approach to partner acquisition: why firmographic size is a poor proxy for partner quality and how to identify partners who share your valuesCo-marketing reality check: why logo placement and random promotions deliver nothing, and what genuine co-marketing amplification looks likeMDF fund management: how to maintain brand alignment when marketing development funds are in play, and why sales and marketing must be tightly connected Resources & Links  Companies & Tools Schneider Electric -Jordana's current employer; a global energy technology companyViatris -the generics pharmaceuticals company (formerly Mylan) where Jordana held a marketing role prior to Schneider Electric Books & Resources The Challenger Sale by Matthew Dixon and Brent Adamson - recommended by Jordana as a foundational read that shaped her marketing approach Contact & Credits Host: Shahin Hoda Guest: Jordana Sunderland Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell & Dave Somido Music by: Breakmaster Cylinder Podcast Co-ordinator: Jonah Igsie APAC's B2B Growth Podcast is Presented by xGrowth

After more than three decades in the fitness industry, Rick Mayo has learned that sustainable franchise growth isn't built on chasing every new marketing trend, it's built on consistency, diversification, and a clear brand strategy.In this episode of The Art of Franchise Marketing, Erin Martin sits down with the Founder and CEO of Alloy Personal Training to explore how a single personal training studio evolved into a franchise brand with more than 400 locations. Rick shares the lessons he's learned from operating independent gyms, powering major fitness brands behind the scenes, and ultimately launching Alloy as its own franchise system.The conversation dives into why many brands become "drunk on digital," the continued importance of grassroots marketing and strategic partnerships, and how Alloy balances national marketing with local execution. Rick also discusses the systems his team uses to measure marketing performance, how AI is influencing the future of franchise marketing, and why podcasting has become a valuable tool for franchise development.

AI is changing the way med spas approach marketing, but it is not replacing strategy, taste, context, or the human layer that makes marketing actually work.In this episode, Ricky Shockley and Lauren Nettles break down the 2026 AI Med Spa Marketing Playbook, including where AI can help your practice move faster, create more, research smarter, and scale marketing efforts, as well as where human judgment still creates the biggest competitive advantage.You will learn:✅ How AI can support market research, competitive analysis, and data review✅ Why better context leads to better AI outputs✅ How to use AI for copywriting, ad creative, website content, and campaign ideas✅ Why the 10/80/10 framework is critical when using AI for marketing✅ Where AI can help with campaign deployment, automations, and tech stack efficiency✅ Why AI recommendations from Meta, Google, and other platforms still need human review✅ How human communication can become a major differentiator as AI becomes more common✅ Why AI can amplify strong marketing, but cannot fix weak operations or patient experience✅ How context-trained tools like NotebookLM can provide stronger answers than generic AI tools✅ Why the best results come from pairing AI efficiency with human strategy, QA, and decision-makingResources mentioned:NotebookLM trained on Med Spa Magic Marketing content: https://notebooklm.google.com/notebook/a42e4299-d922-45b6-aa5b-9778b499c1c2?authuser=4AI can help med spas move faster, test more creative, streamline workflows, and make better use of their existing marketing team. But the practices that win will not be the ones that simply use AI the most. They will be the ones that feed it better context, make stronger strategic decisions, protect their brand voice, and use the human layer to create trust, differentiation, and better patient experiences.If you are trying to understand how AI should actually fit into your med spa's marketing strategy in 2026, this episode will help you separate the real opportunities from the hype and show you how to use AI as a powerful tool without handing over the steering wheel.Ready to simplify your med spa operations and grow smarter? Visit https://www.glossgenius.com/medspasuccessstrategies and use code STRATEGIES for 50% off of GlossGenius's Medspa & Aesthetic plans.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Josh Payne, the Founder of OpenSky Ventures and CEO of Onward, adds his page to the Marketing Playbook. Hear why you should bet on the founder, how to integrate work into your life, why you need to watch the cohort data, what Josh learned from his salesman father, and how he's enjoying life in Mallorca. Connect with Josh at OpenSky.VC, UseOnward.com, on social media @JNPayne, and on LinkedIn

Spring may be winding down, but the smartest lawn care companies are already planning for fall. In this episode of the Side Hustle Squad Podcast, I break down our complete aeration and overseeding marketing strategy at Coastal Fertilization. From email campaigns and customer follow-up systems to Facebook and Instagram ads, direct mail, SEO, Google Business Profile optimization, route-density marketing, and leveraging our existing customer base, I'm sharing exactly how we're preparing to fill our fall schedule before the season even begins. If you're tired of scrambling for aeration work in September, this episode will help you create demand, build momentum, and maximize one of the most profitable services in the lawn care industry. Whether you're a solo operator or managing multiple crews, you'll walk away with actionable marketing ideas you can implement immediately to make this your best fall season yet. Topics include: Email and text marketing campaigns Facebook and Instagram advertising Direct mail and EDDM strategies SEO and Google Business Profile optimization Route-density marketing tactics Creating urgency and scarcity Turning existing customers into aeration and overseeding clients Building a full fall schedule before the season starts Don't wait until fall arrives—start marketing now and position your business for a record-breaking aeration and overseeding season. 

Angela Clark, the Founder of Eclipse Advisory Group, adds her page to the Marketing Playbook. Hear how to invite yourself to meetings and keep showing up, how to find out what the customer isn't tired of hearing you say, how to get your team to actually use that new technology you paid for, what Angela learned going to an all-girls high school, and why storytelling is so crucial in the eCommerce world. Connect with Angela at EclipseMedia365.com and on LinkedIn

Indie game marketing advice spreads fast but much of it is rooted in conditions that have quietly changed, and in some cases, no longer apply. The problem? Most developers haven't noticed yet. In this episode, we break down why the strategies studios have relied on are losing effectiveness, what's driving that shift, and what a smarter, more adaptive approach looks like for reaching players in today's market. Episode Shownotes Link: https://rengenmarketing.com/458

How does a small six-person family business in Victoria, British Columbia earn more than 775 Google reviews and attract customers from across North America?In this episode, we sit down with John de Jong, founder of ** Alley Kat Signs and Marketing**, to discuss what it really takes to stand out in today's digital-first marketplace. With more than 45 years of sales and marketing experience, John shares the lessons he's learned from corporate leadership roles, award-winning marketing campaigns, and building a highly respected family business.Key Topics:Building a business with over 775 Google reviewsWhy online reputation is a competitive advantageGoogle Business Profile optimization strategiesGetting found on Page 1 of GoogleLessons from 45 years in sales and marketingAdapting and growing during the COVID eraThe power of customer trust and local visibilityMentoring entrepreneurs around the worldA practical conversation on how small businesses can use digital tools to create outsized results.

Most studios still treat influencer marketing as an experiment. Match Masters, a top 150 grossing game globally, has run it as a permanent growth pillar for 8 years. Jen Donahoe sits down with Candivore's Aviv Vidro and consultant Marion Balinoff to break down the playbook behind one of mobile gaming's most disciplined influencer programs.Studios that treat influencer as a permanent pillar see compounding returns. The ones that test once and cut the channel watch their installs decline 2.7x faster. Aviv walks through Candivore's 8 year always on model, the blitz approach where 20 creators go live on the same day, and the product marketing funnel his three person team built around creators. Dedicated welcome pop ups, skill based leaderboard giveaways with tangible prizes, and retargeting mechanics that drive 6x higher in app purchases from returning players.Marion breaks down why the standard 24 hour click window is broken for influencer content, why 7 days is the floor, and why day 365 installs run 75% higher than day 30. The two also tackle vertical testing (true crime crushed it for Match Masters with female audiences aged 30 to 55, tech reviewers flopped), country penetration strategy, why TikTok still doesn't work for performance, and where influencer marketing ends and UGC begins.If you've ever been told influencer marketing doesn't work after a single test campaign, send this episode to your CMO.

Patagonia isn't just scaling mountains. They're scaling through affiliate strategy.  This episode's guest, Cricket Treanor, went from the sales floor to HQ's Affiliate Marketing and Ecom team. When it comes to partnerships, they're thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don't lean heavily into loyalty and deals?  And, Cricket debunks some misconceptions about the affiliate space. It's more than just loyalty, it's actually about brand awareness. Affiliates aren't taking sales away from other channels. Where do they fit into the marketing funnel?  Plus, Patagonia is more than just selling products, they're aiming to bring environmental awareness and sustainability efforts to their audience. How does the buy-back program contribute to Marketing strategy? In a world of overconsumption, how do you get customers excited about new products when overconsumption contradicts the brand mission? If you're a Marketer who wants to learn more about how partnerships, affiliate strategy, and digital marketing all play a role in scaling, this is the episode for you.   Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Cricket: LinkedIn: https://www.linkedin.com/in/cricket-treanor-836515114/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Jeremy Horowitz, the Managing Partner of Because Ventures and CEO of CoCo AI, adds his page to the Marketing Playbook. Hear how to differentiate your brand, how to use AI as an efficiency tool, why business owners make the best business buyers, what to look for when investing in a business, and Jeremy's passions for sports & entrepreneurship. Connect with Jeremy at Because.Ventures, My-CoCo.AI, on LinkedIn, and his Let's Buy a Biz! newsletter

Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this time of year. Traffic gets weird. Customers are distracted. And most of your people are mentally somewhere between the beach and a backyard barbecue. The good news? Every season change is a fresh opportunity to talk about your products differently, mix up your marketing, and actually have a little fun with it. This episode is your quick-hit playbook for repositioning and marketing your products for summer The simple reframing trick that makes your existing product feel brand new How to turn product curation into a marketing strategy A genius PR example that shows how to position literally any product for a season it was never meant for What your data from last summer can tell you about when and how often to show up How to create real urgency without running a discount The loyalty program move that gets your best customers back in your store fast _______ Full Episode Show Notes http://ecommercebadassery.com/378   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683      

In this episode, I talk about the biggest shift in marketing since the dawn of the internet: the move from social media to interest media. I encourage you to throw away your subjective opinions and outdated Madison Avenue metrics and start focusing on where the actual attention is. I also discuss why volume is the only way to stay relevant and why you shouldn't be scared of AI taking your job-you should be scared of not knowing how to use it. You'll learn about:The Power of Organic Social MediaHow AI Algorithms Create ReachDay Trading Attention on Threads and FacebookWhy Strategy Requires a Volume MindsetHow to Adapt to Profound Technological Shifts

Is your June Marketing strategy ready for one of the wildest months in recent memory? Jay and Daniel break down three major forces hitting the calendar at the same time. Jay explains why the second half of June through the second week of July is one of the worst performing stretches of the year for webinar attendance, B2B content downloads, and high-ticket consumer products, and why you need to plan around it now. Daniel makes the case for leaning into the FIFA World Cup with soccer-themed email copy and subject lines, whether you're a local brand or a global one. And Jay breaks down why Prime Day lifts all Marketing, not just Amazon sellers, including why people spend about 15% more time in their inboxes during that window. If you're looking for a plan for June, this is the episode for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Kevin Ertell, the Author of The Strategy Trap, adds his page to the Marketing Playbook. Hear why strategy without execution is just a plan, why co-creation beats top-down mandates every time, how to aim for 70% alignment with 100% commitment, how to navigate an industry that's been disrupted, and what Kevin learned from his time at Nike. Connect with Kevin at MistereAdvisory.com, on LinkedIn, and check out his book, The Strategy Trap

By now, you already know that digital marketing is not just a "nice to have" in real estate – it's the front door to listings, trust, and long-term pipeline building. But GEO, AI's answer to SEO, is going to change all of this. Prepare to unlearn your marketing playbook. On this episode of the Real Estate Business (REB) Podcast, host Liam Garman and Purple Thread Marketing founder Darrell Weekes unpack how the rules of agent discovery are being rewritten in real time by artificial intelligence (AI), generative search, and changing consumer behaviour. Weekes is appearing at the upcoming New Agent Academy. Secure your free tickets here. The old playbook was built on search engine optimisation (SEO), keywords, and visibility. That is now being replaced by generative engine optimisation (GEO), where AI tools like ChatGPT assess credibility, consistency, and third-party validation before recommending an agent. Weekes warns that most agents are still optimising for a system that no longer controls the decision. What emerges is a clear warning. If your digital footprint is inconsistent, scattered across platforms, or filled with agent-to-agent content instead of client relevance, you are effectively invisible to the next wave of vendor decision making. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email editor@realestatebusiness.com.au for more insights.

Every business has principles that should never move. It also has practices that need to die right now. Most entrepreneurs confuse the two.  They change their values when they should change their methods, or they cling to methods when the market has already moved on. In this episode, Jimmy Nicholas and Dr. Dustin Burleson dig into how to tell the difference, featuring: The Logo Test: go to your website, swap your logo with a competitor's, and see if anything changes. If it does not, you have a problem. The EB White Principle: AI makes everything 10x easier, 10x faster, 10x cheaper. It does not make it 10x better. Better thinking does. The $75,000 Core Values Story: Dustin spent years and tens of thousands of dollars with consultants discovering his core values. Today, AI can facilitate that process in minutes. The method changed. The principle never will. The MARS Rocket Test (Vern Harnish): put your entire team on a rocket to Mars. You do not know what business you will run when you land. What would still be true about your company? Whatever survives that test is a core value. Everything else is a habit. PLAUD and AI Coaching: how a recording device captures sales and treatment coordinator presentations and AI immediately generates customized follow-up messages based on each prospect's or patient's specific fears, hopes, and objections. AEO vs SEO: 60% of searches now end in zero clicks. If you are not visible in ChatGPT, Claude, and Gemini, you are invisible to a growing segment of your market. Download the free Preserve or Kill Framework and The 3 Shifts Scorecard at WealthyMomentumPodcast.com. Next month: Where Your Next Dollar Is Hiding. It is already inside your business. You just cannot see it yet. Get additional resources, scorecards, and working frameworks at WealthyMomentumPodcast.comSubscribe on YouTube: YouTube.com/@WealthyEntrepreneurHQLearn more: WealthyEntrepreneur.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is the final frontier the ultimate high-trust marketing channel? In this content, I break down how a single floating jar of Nutella during the Artemis II NASA livestream might have just rewritten the CPG marketing playbook. Traditional advertising is dying behind adblockers, but space remains one of our last "monocultural moments." When a CPG product appears in a lunar habitat, it carries an implicit "seal of authenticity" that no Super Bowl spot can buy. From Nutella's reactive marketing readiness to Astreas performance nutrition in orbit "R&D as Marketing" strategy, I'm exploring how the CPG industry is moving from Earth-based goods to space-engineered excellence.In my latest video, I dive deep into topics like:Nutella "Moon Drift" = How an accidental moment turned into a global commercial.Is "Space-Spec" the New Organic? = Why being "good enough for orbit" is becoming the ultimate validator for durability and nutrition. Future of the Orbital Pantry: Moving from "accidental ads" to a future of Direct-to-Orbit supply chains. Will your next snack be delivered to a lunar habitat?Avoiding "Space-Washing": The "billionaire's playground" narrative is a risk, but the winners won't be the CPG brands that put logos on the moon. Instead, it'll be the ones that use space-based R&D to make life better on Earth.Also, do you think the Apollo moon landings were real, or just the world's most powerful propaganda?

In this episode of the GaryVee Audio Experience, I throw it back to some past keynotes where I break down how to grow your business through social media and why adapting to new technology is imperative. I also discuss the importance of positive perspective... Life is how you see it my friends You'll learn about: The LinkedIn B2B Ad StrategyWhy "No" is Poison for Your BusinessHow to Build a "Honey Empire" Through Soft SkillsThe Strategy of "Contextual Creative at Scale"Using a Podcast as a Business Development Tool

Stacey Warshaw, the Head of Ecommerce & Digital Marketing at LoveShackFancy, adds her page to the Marketing Playbook. Hear why you should say "yes" often early in your career, how to balance brand marketing & performance marketing, how the future will be measured by AI, how far out you should plan your career, and Stacey's lifelong passion for fashion & retail. Connect with Stacey at LoveShackFancy.com, on LinkedIn, and on Instagram @StaceyWarshaw

Matt Ezyk, the Senior Director of Engineering, eCommerce at Hanna Andersson, adds his page to the Marketing Playbook. Hear why the future of eCommerce is flexible, why great partners solve problems, why data is still everything, Matt's learnings from the intersection of technology & marketing, and how he first fell in love with tech. Connect with Matt at HannaAndersson.com and on LinkedIn

In dieser Episode haben wir das Vergnügen, Tobias Bosse zu begrüssen, mit dem wir erkunden, wie man eine Marke in einer Branche wie Cannabis aufbaut, in der die konventionellen Regeln oft nicht gelten.Tobias Bosse ist derzeit CMO der Grünhorn Group und Geschäftsführer bei CanDoc. Mit einem Hintergrund im Online-Marketing hat er seine Erfahrung in stark regulierten Märkten aufgebaut — sowohl aus einer B2C- als auch aus einer B2B-Perspektive. Er studierte Angewandte Ökonomie und Pädagogik und gründete während seines Studiums ein Online-Medienunternehmen, das er innerhalb von drei Jahren skalierte und verkaufte. Nach einer Ausbildung zum Redakteur bei der Funke Mediengruppe und mehreren Jahren im Journalismus wechselte er ins Marketing — zunächst in einer Agentur, dann in einer Inhouse-Position. Seitdem baut und skaliert er Marken mit kleinen, engagierten Teams.---❇️ Kontakt: https://www.thecannabisconversation.co.ukVernetze dich mit Tobias Bosse auf LinkedIn: https://www.linkedin.com/in/tobias-bosse-547515147/Vernetze dich mit Nikita Cretu auf LinkedIn: https://www.linkedin.com/in/nikita-cretu-b24b83a8/Vernetze dich mit Thomas Gray auf LinkedIn: https://www.linkedin.com/in/thomas-c-s-gray/

What does it take to create $100 million in incremental pipeline in a single year? Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he's ever worked under. From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world.  Plus, what's ClickUp's “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand awareness makes or breaks regional sales success, and how to build strategic messaging that resonates.  Whether you're scaling a PLG motion or trying to land 7-figure enterprise deals, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm⁠ Follow Kyle: LinkedIn: https://www.linkedin.com/in/kyletcoleman/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Today I'm joined by Brian Dorsett, President of Dorsett Automotive. Brian breaks down why he is moving away from OEM-mandated digital spend, his "Big Stick" radio branding tactics, and the strict inventory rules required to survive in today's margin-compressed market. We also discuss the "catcher's view" of leadership and the reality of managing sub-prime and prime brands under one campus. This episode is brought to you by: 1. Lotlinx - Meet LotGPT, your AI Inventory Strategist built exclusively for car dealers. It reveals competitive insights, shopper behavior, and pricing dynamics, and even identifies underperforming VDPs with merchandising recommendations to boost conversion without cutting prices. Put LotGPT to work for your dealership today, totally free, @ here. 2. Experian - By combining precise audience targeting with deep automotive insights, you can identify high-intent buyers, re-engage existing customers, drive service retention, and grow both sales and revenue with less wasted spend. Visit @ here for more info. 3. CDG Recruiting – Hire top dealership talent, fast. From sales managers to GMs and C-suite execs, we've placed over 1,000 roles across auto retail. Ready to scale without the hassle? Visit @ here to get started. Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 02:10 Why A Catcher Sees The Game Better Than Everyone Else. 08:00 The Sophomore Year Goal Sheet That Predicted His Future. 14:25 Why A $595 Pack Saves Dealers From Bad Inventory Bets. 18:35 Why 75% Of Customers Buy Something Else. 32:15 The Unusual Radio Tactic That Cuts Through Digital Noise. 33:55 Why This Dealer Cut Digital Spend Without Regretting It. 39:45 The Brutal Reality Of Competing Against Tier Two Markets. 41:10 The Crazy Move To Buy An Aldi For A Used Car Building. 52:55 The Honest Truth About Aging That Bothered This Dealer Most. Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Michael Allan, a General Manager at Quince, adds his page to the Marketing Playbook. Hear how to shift from strategy to execution, how to use the data you collect, how to keep a disciplined focus as a brand, Michael's background in music & marketing, and what he learned from his time at Bain & Company. Connect with Michael at Quince.com and on LinkedIn

In this episode of The Successful Chiro Podcast, Dr. George Birnbach is joined by Nick Fisher, founder of Chiro Basix, to talk about one of the biggest shifts happening in chiropractic right now: AI. Nick shares how AI is impacting practices in two major ways: Marketing and patient attraction Operational efficiency and internal systems This conversation goes beyond hype and gets into the real-world applications chiropractors can use right now to create more visibility, improve follow-up, support retention, and streamline the patient journey. In this episode, you'll learn: How AI is changing chiropractic marketing Why content creation is becoming easier for smaller practices How chiropractors can use AI to create emails, social posts, blog content, and videos The role of AI in improving patient education and trust How AI can help practices respond to leads faster What an AI receptionist or virtual CA can do How missed call follow-up and after-hours scheduling can improve conversion Ways AI can support reactivations and reduce patient leakage Why human oversight still matters when using AI tools The best place for chiropractors to start if they want to explore AI today Key takeaway: AI is not about replacing your team. It's about making your team stronger, faster, and more efficient while helping your practice show up, stand out, and stay connected with patients. Resources mentioned: Chiro Basix The Chiropractor's Marketing Playbook: https://chirobasix.com/lp/book/ Free marketing resources available through Nick's website: https://chirobasix.com/ Ready to grow your practice with smarter systems and better marketing? Listen to the full episode now and start identifying where AI could make the biggest impact in your practice. Want more strategies to help you attract more new patients, improve retention, and build a stronger chiropractic business?Subscribe to The Successful Chiro Podcast so you never miss an episode. Interested in taking the next step with your marketing and systems?Check out Chiro Basix and grab Nick Fisher's free book, The Chiropractor's Marketing Playbook: https://chirobasix.com/lp/book/ And for more proven chiropractic growth strategies, visit Five Star Management to learn how we help practices grow with better systems, better teams, and better leadership: https://myfivestar.com/

In Episode 61 of Talking Marketing, we explore how data and artificial intelligence are reshaping the modern marketing playbook. We sit down with Nick Stamoulis, President - Brick Marketing, a Boston-based digital agency with over two decades of experience helping brands navigate the evolving digital landscape. Together, they discuss how marketers can move beyond hype and build strategies grounded in data, long-term brand equity, and measurable revenue impact. In this episode, we explore: How agencies evaluate new AI tools and separate real value from industry noise Why first-party data and stronger tracking infrastructure are becoming essential The risks of AI-generated marketing at scale — and how to protect brand equity The future of marketing measurement beyond traditional CPA and ROAS Whether you're a marketing professional, agency leader, or student entering the field, this conversation offers practical insights into building marketing systems that deliver sustainable growth.

Gillian Bell, the Chief Revenue & Growth Officer of Comfrt, adds her page to the Marketing Playbook. Hear why community is the real growth engine, how to use TikTok Shop as a discovery engine for your brand, why AI will touch every part of your business, the biggest challenges working at a marketing agency, and how Gillian was influenced by the big career changes of her parents. Connect with Gillian at Comfrt.com and on LinkedIn

In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely.  You'll learn about:Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.The massive opportunity in Live Social Shopping for CPG brands.The single most important piece of career advice I have for mid and young professionals.Why creative must be validated organically before you spend working media dollars.How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.

Send a textThis week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Christina Le, Head of Marketing at Slate and a rising voice in the creator economy on LinkedIn.Christina has built a powerful personal brand while leading marketing for one of the fastest-growing creative tools used by social media managers. In this episode, she shares how she developed her own content strategy across platforms, the thinking behind Slate's marketing approach, and what it's like to operate as both a creator and the person writing checks to creators.The conversation dives into the evolving world of B2B influencer marketing, whether creator rates are getting out of control, and what brands still aren't paying attention to heading into 2026.Plus, Keith and Brendan break down the latest creator economy news — from Snapchat testing creator subscriptions to AI video competition heating up — and wrap up with Creator and Brand of the Week.

Navigating the Digital Shift: Maximizing Engagement and Delivery with Geoffrey BlancIn a world where digital communication is the heartbeat of business growth, the challenge for modern entrepreneurs is no longer just sending a message—it's ensuring that message resonates and actually arrives. In a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Geoffrey Blanc, the General Manager of Cyberimpact, to discuss the evolving landscape of email marketing and Canadian anti-spam legislation (CASL). Their conversation dives deep into the strategic necessity of choosing platform partners that prioritize compliance and deliverability, particularly for businesses navigating the unique regulatory environments of North America. Geoffrey shares how a focus on simplicity and local expertise can transform a standard marketing tool into a high-powered engine for customer retention and brand authority.Cultivating Compliance and Connection in a Saturated MarketFor many North American businesses, the "set it and forget it" mentality of global email platforms often leads to accidental non-compliance with regional laws like CASL or Quebec's Bill 25. Geoffrey explains that the true value of a specialized platform lies in its ability to act as a regulatory safeguard, automatically managing consent and bilingual requirements that generic competitors often overlook. By offloading the technical burden of compliance to a dedicated partner, founders can refocus their energy on crafting high-value content rather than worrying about the legalities of their subscriber lists. This shift from "mass blasting" to "intelligent segmenting" ensures that marketing efforts are not only legal but also deeply respectful of the recipient's inbox.Email deliverability has become a sophisticated game of reputation management, where the technical infrastructure of your provider is just as important as the subject line of your email. Geoffrey points out that as major providers like Google and Yahoo tighten their authentication requirements, the "middleman" role of the email service provider (ESP) has become critical. A high-quality ESP maintains a pristine sender reputation by strictly vetting its users and providing the necessary SPF, DKIM, and DMARC tools. This technical backbone is what prevents a carefully crafted campaign from disappearing into a "black hole" or being flagged as spam, directly impacting the ROI of every lead generation effort a business undertakes.Beyond the technical hurdles, the most successful entrepreneurs are those who treat email as a tool for relationship building rather than a simple distribution channel. Geoffrey advocates for a "less is more" approach, where the focus is on simplicity and ease of use—both for the marketer and the end-user. Whether it's using automated "welcome" sequences to nurture new leads or leveraging bilingual templates to serve a diverse customer base, the goal is to reduce friction at every touchpoint. In an era where digital noise is at an all-time high, the businesses that stand out are those that provide consistent, compliant, and clearly delivered value directly to their audience's most private digital space: the inbox.About Geoffrey BlancGeoffrey Blanc is the General Manager of Cyberimpact, a leading Canadian email marketing platform designed specifically for small businesses and organizations. With an extensive background in digital strategy and platform management, Geoffrey is a recognized expert on Canadian anti-spam legislation (CASL) and Quebec's Bill 25. He is dedicated to helping entrepreneurs simplify their marketing workflows while staying 100% compliant with evolving data privacy laws.About CyberimpactCyberimpact is an intuitive email marketing solution that prioritizes simplicity, deliverability, and compliance. Based in Canada, the platform is uniquely positioned to help North American businesses navigate strict anti-spam regulations while providing a bilingual interface and local support. Cyberimpact helps thousands of organizations build stronger customer relationships through professional newsletters, automated sequences, and robust contact management tools.Links Mentioned in This EpisodeCyberimpact Official WebsiteGeoffrey Blanc on LinkedInKey Episode HighlightsCASL and Bill 25 Compliance: Why generic global platforms may leave North American businesses vulnerable to heavy fines and how to automate your regulatory safety.The Deliverability "Black Hole": Understanding the technical infrastructure required to ensure your emails bypass spam filters and land in the primary inbox.Simplifying the Workflow: How to move away from over-engineered marketing tools toward a platform that emphasizes ease of use and rapid campaign deployment.Bilingual Marketing Strategy: Leveraging dual-language capabilities to effectively reach and respect diverse demographics in the Canadian and US markets.Consent Management: The strategic importance of maintaining a clean, "opt-in" list to protect your sender reputation and long-term marketing ROI.ConclusionThis conversation with Geoffrey Blanc underscores that in the digital age, your choice of tools is a direct reflection of your brand's integrity. By prioritizing deliverability and regional compliance, you ensure that your message is not just sent, but heard by the people who matter most to your business.More from The Thoughtful Entrepreneur

Katy Mimari, the Founder & Chief Executive Officer of Caden Lane, adds her page to the Marketing Playbook. Hear how to invest deeply in the product or service you're offering, how to stay in control of your vision, how to use AI as an accelerator, what Katy learned from her entrepreneurial parents, and why she started the business so soon after college. Connect with Katy at CadenLane.com, on Instagram @CadenLane, on TikTok @CadenLaneBaby, and on LinkedIn

What if your growth problem isn't performance — it's relevance? In this episode, I break down what Dense Bean Salad Girl's rise to 3 million followers and 125,000 subscribers reveals about how growth marketing actually works in 2026. No paid ads. No massive media budget. No interruptive campaigns. Instead, Violet Witchell entered a conversation already happening — about protein, fiber, affordability, and meal prep — and made herself genuinely useful. Her story reveals four shifts reshaping brand growth and customer acquisition today: • Enter the conversation already happening in your customer's mind • Build trust in the margins — not just through campaigns • Design for identity without othering anyone • Recognize that your best marketers aren't on your payroll If you're a CMO or brand leader wondering why: – Customer acquisition costs are rising – Campaign performance feels harder to sustain – Discovery has fragmented – “General market” messaging isn't landing This episode explains what's changed — and what the new growth marketing playbook requires. Because in 2026, growth doesn't come from being louder. It comes from being more relevant. What's slowing your brand's growth? www.frictionlessgrowthlab.com/quiz Violet's substack: https://violetcooks.substack.com/ Violet's TikTok: https://www.tiktok.com/@violetwitchel Violet's Instagram: https://www.instagram.com/violetwitchel/?hl=en

Scott Silverman, the Co-Founder of CommerceNext, adds his page to the Marketing Playbook. Hear why having curiosity is so valuable in your marketing career, how to stop delaying decision-making in times of change, how to adapt to the use of AI, how Scott co-invented Cyber Monday, and what he learned from his childhood paper routes. Connect with Scott at Community.CommerceNext.com and on LinkedIn

Gary Vaynerchuk joins Jason to share why he believes traditional social media is fading and where smart businesses should focus next. He explains how to find the audience you're overlooking, and offers a practical framework for getting your content in front of the right people in 2026. Plus, why one of his agencies is rebranding and what it signals about where marketing is headed. Learn more about your ad choices. Visit megaphone.fm/adchoices

Al Doan, the Co-Founder of Missouri Star Quilt Company, adds his page to the Marketing Playbook. Hear why creativity is a competitive advantage, why community & trust beat tactics every time, how to use technology strictly to optimize, how Al learned to be scrappy growing up in rural Missouri, and his unique perspective on schooling. Connect with Al at MissouriQuiltCo.com, on LinkedIn, and on Instagram and X @DrBillNye

Laurie Steinmetz, the Founder & Host of The MOOBment, adds her page to the Marketing Playbook. Hear why Mothers Of Only Boys (MOOBs) deserve their own conversation, how raising boys challenges assumptions & teaches unexpected lessons, why it's never too late to pivot, what Laurie learned from her career in accounting & recruiting, and the hardest part of raising boys. Connect with Laurie at TheMOOBment.com, @TheMOOBment on Instagram & Facebook, and on LinkedIn

Shawna Hausman, the Founder & Chief Executive Officer of AAA Growth Agency, adds her page to the Marketing Playbook. Hear why growth comes from doing, how to embrace risk, why you need to move on when you're unhappy, the types of brands that are easier to scale, and what she learned growing up on an apple orchard. Connect with Shawna at AAAGrowth.net and on LinkedIn

In this episode, I break down why television marketing is overpriced in 2026 and why brands that are overcommitted to TV are losing market share. We talk about collectibles as a marketing strategy, why most businesses are underinvesting in social media, and the massive advantage of social media ads over traditional TV. I also dive into the opportunity in live streaming, the rise of the interest media era, which platforms have underpriced attention right now, and why hiring is guessing while firing is knowing. If you care about attention, growth, and allocating your marketing dollars the right way, this episode is a must.

Most gym owners think marketing means ads, posts, and promotions. That mindset is exactly why most gyms stay stuck. In this episode, we go inside the actual 2026 marketing playbook of MTK Muay Thai Kickboxing, a gym business doing roughly $140,000 per month, to show what real marketing looks like when it's built to scale. This isn't theory. This isn't surface-level tactics. And this definitely isn't just ads. You'll see how marketing touches product, pricing, retention, events, culture, and team structure—and why gyms that understand this grow differently. If you own or manage a gym and want to build something that lasts longer than a single coach or location, this is one you'll want to watch closely.