Podcasts about marketing playbook

Michael Diesu, the Co-Founder & Chief Executive Officer of Tie, adds his page to the Marketing Playbook. Hear how to be there for your kids & grandkids, the benefits of zero-based budgeting, how to work on your sales & negotiation skills, what Michael learned growing up as a 3rd-generation entrepreneur, and the reality of work-life balance as an entrepreneur. Connect with Michael at MeetTie.com and on LinkedIn

How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can't really see where the hole is — you're just hitting into the dark. That's what many B2B brands are doing with their marketing: they're executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution. Lori shares her 12 Battles Framework, which gives companies a roadmap to bring clarity, focus, and measurable outcomes to their marketing.Together, we discuss how to:Use market research so you know exactly who you're targeting and why.Personalize your outreach to connect with prospects in meaningful ways.Integrate traditional channels like direct mail to complement digital campaigns and reach decision-makers effectively.Adopt authority marketing to position your brand as a trusted resource and help shorten the sales cycle.If you're serious about improving your marketing ROI, this conversation offers practical steps you can start implementing now — so you're no longer “hitting in the dark.”About Lori:Lori Turner Wilson is the CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution.URL - marketingresultsguaranteed.com/podcast -- use code "podcast" for special offersA quote from my book - "Defy the apathy the industry expects of you and declare, 'I deserve guaranteed marketing outcomes and anyone standing in my way will be lovingly removed.'" Timestamps:00:00 – Introduction: The Challenge of B2B Marketing00:35 – Meet Lori Turner Wilson: Author and CEO02:52 – The Importance of Market Research04:17 – ROI and Marketing Strategies07:33 – Diversification and Risk Mitigation09:29 – The Power of Direct Mail11:03 – Personalization in Marketing14:53 – The 12 Battles Framework22:30 – Authority Marketing and Giving Value24:31 – Conclusion and Final ThoughtsIf you found this conversation helpful, subscribe to the B2B Marketing Excellence podcast, leave a comment, and rank the show. Your feedback helps us continue sharing grounded, practical insights to help you succeed.

We talk about:How AI is already reshaping the future of chiropractic marketingTools and tactics to automate repetitive marketing tasksContent strategies that actually build trust with potential patientsWhy many chiropractors fail online—and how to fix itWhere to start if you're new to AI or digital marketingWhether you're marketing-savvy or just getting started, this episode is packed with actionable insights to help you grow—without wasting time or energy.

Ever wonder how top-performing boutique fitness studios generate consistent leads and convert them with ease? In this episode of The Pilates Business Podcast, host Seran Glanfield is joined by Zach Mills, the marketing mastermind behind OnBrnd, a boutique agency fueling over 40 studios worldwide. With experience scaling YBell Fitness to acquisition and leading marketing at Xponential Fitness, Zach pulls back the curtain on what actually works when it comes to lead generation, conversion, and building a marketing machine that runs on autopilot.Whether you're struggling with ineffective ad spend, low lead quality, or just want to stop relying on free trials to fill your classes, this episode is packed with real talk and tactical strategies. Learn how to ditch the outdated tactics, improve lead quality, and set up systems that work while you sleep (or finally take a day off!).Connect with Zach at www.onbrndmarketing.comGot a question for Seran? Add it here

Eric Franchi and Joe Zappa dive into the tenets of the Cluely marketing playbook, focusing specifically on lessons for adtech and martech founders and marketers. In short: Tell a provocative story about heroes and villains, leverage the CEO as chief evangelist, and capitalize on social channels. Also, Joe shares a big idea for scaled adtech companies: buy creator-led media, especially Marketecture, à la Hubspot and The Hustle.

In this episode I'm joined by Brandon Pierpont of Painter Marketing Pros to reveal the marketing systems that every painting contractor needs to scale fast.We dig into the real challenges painting business owners face, like:How to consistently attract high-end painting clients (without relying on referrals).Why most ad strategies fail—and what actually works in premium neighborhoods.How to build a steady pipeline of jobs, even when the season slows down.From creating marketing systems that run on autopilot to positioning your painting company as the go-to choice for luxury homeowners, Brandon breaks down strategies that work right now.You'll learn how to:Stop guessing when it comes to lead generation.Build a brand that stands out in your market.Start taking real control over your business growth.Whether you're stuck under $250k or pushing toward $1M+, this episode gives actionable steps to elevate your painting business to the next level.

Elina Vilk, the President and Chief Business Officer of David's Bridal, adds her page to the Marketing Playbook. Hear how to build and nurture a network, identify customer-first problems vs. company-first problems, figure out your next career move, how Elina fell in love with marketing as a kid, and the TV show that inspired her American accent. Connect with Elina at DavidsBridal.com and on LinkedIn

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Learn how to set up and run an incredible Media Day for your practice so you can capture all the best photos and videos to use for all of your marketing activities.And of course, download the entire Media Day Checklist here:https://chirobasix.com/lp/media-day-checklist/ ----You can also get a ton more information on the top digital strategies for practice growth by reading our book: "The Chiropractor's Marketing Playbook".Grab your copy of the book here:http://chirobasix.com/book

Ben Kruger, the Chief Marketing Officer of Event Tickets Center, adds his page to the Marketing Playbook. Hear how to use AI to become more efficient, how to avoid being complacent, how to fight for what you want, how to deal with tough clients, and the taboo business Ben worked in in high school. Connect with Ben at EventTicketsCenter.com and on LinkedIn

Felix Zipf ist Senior Director Marketing bei sevdesk und verwaltet dort ein achtstelliges Marketingbudget. In dieser Folge spricht er darüber, wie er und sein Team frühe Erfolge mit Paid Growth und SEO feiern konnten, aber auch Geld mit teuren Testflügen und Brand-Kampagnen verbrannt haben. Diese Folge gibt einen Blick in den Marketing-Maschinenraum eines der erfolgreichsten deutschen Tech-Startups der letzten Jahre und einen Vorgeschmack auf die Zukunft des B2B Marketings. Jetzt reinhören!

What does it take to create $100 million in incremental pipeline in a single year? Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he's ever worked under. From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world.  Plus, what's ClickUp's “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand awareness makes or breaks regional sales success, and how to build strategic messaging that resonates.  Whether you're scaling a PLG motion or trying to land 7-figure enterprise deals, this is the episode for you.  ActiveCampaign⁠⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Kyle: LinkedIn: https://www.linkedin.com/in/kyletcoleman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In today’s hyper-digital world, grabbing attention isn’t just about being online—it’s about being unforgettable. With social media platforms saturated with content, brands are in a race not just for visibility, but for relevance—especially with the Gen Z audience that’s rewriting the rules of engagement. The Breakfast Show invites Silvia Teh, CEO & Co-founder of Confetto, a boutique creative agency that’s made a name for itself by helping businesses—particularly SMEs—cut through the digital noise with scroll-stopping content and razor-sharp strategy.See omnystudio.com/listener for privacy information.

Joe Milano, the Chief Digital Officer (CDO), adds his page to the Marketing Playbook. Hear how to build great experiences to create loyalty, how to look at the entire customer journey to measure success, how to be there for the customer in all channels, whether transformation ever stops, and what Joe wanted to be when he grew up. Connect with Joe on LinkedIn

In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Glenn Elliott, Manager of Digital Applications - SEO and GEO at Hackensack Meridian Health, as they discuss the integration of AI and SEO, emphasizing the shift towards AI Inclusion Optimization (AIIO) and the importance of adapting to AI-driven changes in search engine algorithms. You'll learn about specific strategies for enhancing digital marketing in healthcare, such as optimizing Google Business Profiles and improving physician profiles to boost search visibility. The episode also highlights the significance of cross-functional team collaboration and leadership support in fostering a culture of innovation and experimentation, encouraging you to start small, be flexible, and continuously learn to stay ahead in the evolving digital landscape. RELATED RESOURCES Connect with Glenn - https://www.linkedin.com/in/glenn-elliott/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/ How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/

Today's video is one of my favorite meetings of the year: meeting with VaynerMedia's interns and answering questions, like what the future of AI in media looks like, and whether or not ChatGPT will take over creative. I talk about how AI is shaping the marketing field, and give my two cents on the best way to improve your skillset to become experts in digital media. Hope you enjoy!

Patagonia isn't just scaling mountains. They're scaling through affiliate strategy.  This episode's guest, Cricket Treanor, went from the sales floor to HQ's affiliate marketing program. At Patagonia, their mission is centered on the environment, and their clientele is adventurous. So, when it comes to partnerships, they're thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don't lean heavily into loyalty and deals?  And, Cricket debunks some misconceptions about the affiliate space. It's more than just loyalty; it's really brand awareness. Affiliates aren't taking sales away from other channels. Where do they fit into the marketing funnel?  Plus, Patagonia is more than just selling products, they're aiming to bring environmental awareness and sustainability efforts to their audience. How does the buy-back program contribute to KPIs? In a world of overconsumption, how do you get customers excited about new products when overconsumption contradicts the brand mission? If you're a marketer who wants to learn more about how partnerships, affiliate strategy, and digital marketing all play a role in scaling, this is the episode for you.   Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit impact.com/millennial and take your marketing to the next level! Follow Cricket: LinkedIn: https://www.linkedin.com/in/cricket-treanor-836515114/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marissa Rodriguez, the Founder & Chief Executive Officer of Through Experience, adds her page to the Marketing Playbook. Hear what to do when you lose your job, how to make yourself indispensable, how to reach out for help as a founder, why Marissa moved to Greece, and the thing she's most proud of. Connect with Marissa on LinkedIn, at ThroughExperience.com, and on Instagram @Marissa_ThroughExperience

"You have to trade trust for money." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Rodrigo Viecilli shares his unique journey from academia to becoming a successful orthodontist and entrepreneur. He discusses the challenges he faced while starting his practice during the COVID-19 pandemic and the importance of digital marketing in a competitive landscape. Rodrigo emphasizes the significance of SEO, Google Maps, and Google My Business in attracting patients, as well as the role of backlinks in building authority. He advocates for collaborative marketing among orthodontists to enhance visibility and patient acquisition, while also highlighting the need for a long-term strategy in digital marketing. In this conversation, Rodrigo Viecilli shares insights on digital marketing strategies for orthodontic practices, emphasizing the importance of location, online advertising, and optimizing Google Maps for visibility. He discusses the necessity of ads for startups, the interplay between SEO and reviews, and the significance of understanding competition in the digital space. Rodrigo also provides advice for new practices on where to allocate marketing dollars and the importance of professional independence in business. Connect With Our Guest ORTHODYNAMO - https://orthodynamo.com/ Takeaways Rodrigo transitioned from academia to orthodontics, facing unique challenges.Starting a practice during COVID-19 required innovative marketing strategies.Digital marketing is crucial for survival in a competitive market.SEO is essential for attracting patients organically.Google Maps and Google My Business are vital for local visibility.Backlinks enhance website authority and search rankings.Collaborative marketing can benefit orthodontists collectively.Content quality is more important than backlinks alone.Building a strong online presence takes time and effort.Understanding digital marketing potential is key for practice location decisions. Digital marketing mistakes can be costly for small practices.Location significantly impacts patient acquisition in orthodontics.Online advertising is crucial for new practices to gain visibility.A strong offer is essential for effective advertising.SEO and reviews are interconnected in driving traffic.The Google Map pack is often underutilized by practices.Startups should prioritize engaging with knowledgeable marketing firms.Understanding local competition is vital for strategic planning.Professional independence enhances business integrity and growth.Continuous evaluation of marketing strategies is necessary for success.Chapters 00:00 Rodrigo's Journey: From Academia to Orthodontics02:56 Navigating Challenges: Starting a Practice During COVID-1905:58 The Importance of Digital Marketing in a Competitive Landscape09:01 SEO Fundamentals: Why It Matters for New Practices11:55 Understanding Google Maps and Local SEO15:02 The Power of Google My Business (GMB)18:00 Backlinks: Building Authority and Visibility21:00 Collaborative Marketing: Strength in Numbers24:10 Playing the Long Game: SEO and Patient Acquisition25:47 Understanding Digital Marketing in Small Cities29:40 The Role of Online Advertising33:40 Optimizing Google Maps for Visibility38:51 Strategic Marketing for Startups44:11 Final Thoughts and Advice for Growth Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!    Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Watch out documentary on the Future of the CMO from this link

Tired of chasing leads and burning out on content? AI expert and multi-7-figure agency founder Billy Sticker reveals how entrepreneurs can grow faster and with less stress using practical AI tools. Discover how to automate lead gen, scale your authority, and free up your time using cutting-edge tech like chatbots, custom GPTs, and voice/video cloning platforms.What You'll Learn: 24/7 Lead Generation with AI — How tools like ChatGPT and CloseBot qualify leads, book appointments, and follow up automatically. Next-Level Content Creation — Create weekly authority-building videos using tools like ElevenLabs and HeyGen. Outcome-First AI Strategy — Why the smartest entrepreneurs focus on business "buckets" and results, not shiny tools. Whether you're raising capital, building investor relationships, or scaling operations, this episode gives you the blueprint to work smarter, not harder, with AI.Timestamps:00:00 Introducing Billy Sticker2:26 From pastor to marketer3:31 Why AI is Facebook 2.06:30 Lead Gen and chatbot technologies19:18 Must-have AI tools21:19 Avoiding misinformation in legal use23:27 Creating content without burning out32:22 Automation tools and time-saving tips36:25 Balancing AI with human touch  37:55 Practical AI implementation tips42:01 Best platforms to use daily45:49 Metrics and KPIs47:03 Personal insights and giving back47:26 Closing thoughts and contact informationVISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow

Trevor Testwuide, the Co-Founder & Chief Executive Officer of Measured, adds his page to the Marketing Playbook. Hear how to find a mentor, why you don't need to be a data scientist to be data-driven, how to navigate incrementality & attribution, whether getting your MBA is the right choice, and the parent-teacher conference that changed Trevor's life. Connect with Trevor on LinkedIn and at Measured.com

Send us a textEnjoying the Creator Economy Live podcast? Hear all these actionable insights and build connections with HUGE industry titan brands at Creator Economy Live East 2025. PLUS as a loyal listener, you can get 20% off your ticket using POD20 at checkout!On this episode of Creator Economy Live, Keith Bendes and Brendan Gahan sit down with Gabe Gomez — a social strategist who's made waves on LinkedIn and beyond. With experience at Edelman, Verizon, and now MCoBeauty, Gabe offers a unique perspective on what brands are getting right (and wrong) when it comes to influencer marketing.They dive into why the traditional influencer marketing playbook no longer works, how brands can take creative risks without losing control, and whether everyone needs to become a creator to stay relevant in today's digital landscape.You'll also hear their take on the latest industry news, including:- Meta's mixed reviews on its new editing tools- TikTok surpassing Twitch as the #2 live platform- New research revealing that finding the right creators is still the #1 challenge for marketers- YouTube's report on the rise of virtual creators- Peacock's bold move to bring TikTok talent to TV with four new original showsPlus, don't miss this week's Creator and Brand of the Week picks — featuring Zach King, Rob Mayhew, Alix Earle's viral Pantene moment, and more.Whether you're brand-side, agency-side, or building your own creator brand, this episode is packed with insight, inspiration, and actionable takeaways.

Ned MacPherson & Rob Jewell, the Chief Growth Officer of Power Digital and Founder & CEO of Uptick, respectively, add their pages to the Marketing Playbook. Hear how to experiment with price testing, drive extra revenue with post-purchase offerings, perform a Conversion Rate Optimization (CRO) audit for quick wins, the top changes brands can make to offset cost increases due to tariffs, and how to approach clients who “don't do that here.” Connect with Ned at PowerDigitalMarketing.com and on LinkedIn, and Rob at Uptick.com and on LinkedIn

Alex Greenwood discusses the transformative impact of artificial intelligence (AI) on marketing. He emphasizes how AI is already integrated into marketing strategies, enhancing creativity and efficiency. He covers core AI technologies such as machine learning, natural language processing, and predictive analytics, and explores their practical applications in creating personalized customer experiences and improving content creation. Alex also shares insights on the future of AI in marketing, highlighting the importance of using these tools thoughtfully and ethically to maintain the essence of creativity.CONNECT:⁠⁠⁠⁠⁠⁠⁠⁠Alex on Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PR After Hours Site⁠⁠⁠⁠⁠⁠⁠⁠Professional Paragraphs on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex's Author Website⁠⁠⁠⁠⁠⁠⁠⁠ Office Hours!Email Alex a voice mail -- just send an MP3 with your first name, city, and brief questions here. Alex will play your message on the show and do his best to answer your questions or comments. Shy? If you would prefer not to record your voice, just email the question with first name and city here⁠.Subscribe!Click Here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.

Gavin Hewitt, the Chief Operating Officer of Velou, adds his page to the Marketing Playbook. Hear how to invest in your people, collaborate with the customer in mind, feed AI the best data possible, what Gavin's learned from his experience building hypergrowth startups, and the 14 schools he went to before graduating high school. Connect with Gavin on LinkedIn and at Velou.com

Episode summary:In this episode of OnBase, host Chris Moody sits down with Trent Talbert to dissect the 2025 B2B marketing landscape—from evolving ABM strategies to the real reason high-growth companies are struggling despite bigger budgets. Trent shares insights from the newly released AMP25 survey and offers sharp, data-backed guidance on where modern marketers should double down and what they should ditch.You'll hear why personalization is still broken in most orgs, how bold messaging can break through the noise, and why “do more with less” is a dangerous myth. Packed with practical wisdom and a few mic-drop moments, this episode is a must-listen for any B2B marketer looking to elevate their strategy this year.Key TakeawaysOptimism in Goals: A significant majority (80%) of B2B tech marketers are optimistic about achieving their goals this year.  Growth Challenges: Faster-growing companies often face more challenges, requiring a broader approach to marketing.  ABM and Personalization: Organizational silos can hinder effective ABM and personalization. Emerging brands have an advantage in implementing these strategies due to their lack of legacy systems.  Standing Out: Brands can capture attention through bold, creative, and emotionally resonant messaging that balances rational appeals.  Customer Focus: There's a growing emphasis on customer loyalty, lifetime value, and downstream engagement, including onboarding and renewals.  Budget Trends: Most budgets are flat or increasing, but companies are urged to choose either a cost-reduction or growth strategy.  Tactic Stability: The top six marketing tactics have remained consistent, highlighting the importance of executing fundamentals well and creating a coherent customer experience across channels.  Best Moments (00:35) - Trent Talbert's career journey in B2B tech.  (02:39) - The relationship between growth and marketing challenges.  (03:54) - Obstacles to fully leveraging ABM and personalization.  (06:51) - Strategies for brands to stand out.  (10:05) - Budget trends and strategic recommendations.  (14:05) - The importance of strategic focus.  (16:54) - Recommended tools in the intent and personalization space.  (18:05) - Trent's favorite reads and the importance of brand building.Tech RecommendationsDemandbase – ABM + intent toolsMutiny – Website personalizationBooks:The Four Conversations by Blair EnnsPodcasts:Two Bobs Podcast with Blair Enns & David C. BakerReports:April Six Marketing Pulse 2025Blair Enns, Founder, Win Without PitchingApril Dunford, Founder, Ambient Strategy, and positioning expert for tech companiesBob Wright, Founder, FirebrickAnna Powell, RevOps influencer in the B2B spaceAbout the guest:Trent Talbert is a seasoned professional with a strong background in strategy and account management. At April Six, Trent currently holds the position of Head of Strategy for North America. Prior to this role, Trent worked at Doremus as an Account Supervisor, gaining experience in various account executive roles. Trent has also worked in advertising and PR, further showcasing their diverse skill set. With a BS in Business-Marketing from the University of Missouri Trulaske College of Business, Trent is well-equipped to handle the challenges of their dynamic roles in the industry.Connect with Trent.

Lilach Bullock, Founder of Lilach Bullock Limited, a Forbes Top 20 Women Influencer, speaker and sales-oriented digital marketing consultant, meets with host Dots Oyebolu, to share her personal journey from legal secretary to global digital marketing influencer. She and Dots explore the critical alignment between sales and marketing, why businesses today can no longer rely on word-of-mouth alone and how marketing must evolve to support revenue goals in increasingly saturated markets. Key Takeaways:(01:31) Lilach shares her unconventional path from secretary to marketing influencer.(04:57) A revenue mindset is essential in today's hyper-competitive environment.(07:31) Sales and marketing misalignment often stems from company size and communication silos.(09:57) Many businesses over-prioritize marketing and fear selling, leading to lost revenue.(13:01) Demand generation campaigns require more outbound effort and cannot replace SDRs.(15:50) Lilach outlines her process for mapping the customer buying journey using data.(20:19) Internal misalignment often hinders growth more than external challenges.(22:10) Tools like HubSpot help unify marketing, sales, and operations when used correctly.(32:29) Being memorable and personal — even through handwritten notes — cuts through noise.Resources Mentioned:Lilach Bullockhttps://www.linkedin.com/in/lilachbullock/Lilach Bullock Limitedhttps://www.linkedin.com/company/lilach-bullock-limited/HubSpothttps://www.hubspot.com/Insightful Links:https://hbr.org/2022/02/traditional-b2b-sales-and-marketing-are-becoming-obsolete https://mikekhorev.com/create-b2b-marketing-strategy-drives-sales-revenue https://fabric.inc/blog/b2b-digital-marketing Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Tania Haladner, Chief Marketing Officer of the Chicago Sky (WNBA), to talk all things women's sports marketing, fan engagement, and brand building. Tania shares what it takes to lead the marketing efforts for one of the WNBA's top franchises and why now is the time for brands to invest in women's sports. From storytelling strategies to community growth and digital innovation, Tania breaks down how the Chicago Sky is building a loyal fanbase both online and off. If you're a marketer, entrepreneur, brand strategist—or just someone who believes in the power of sports to drive culture—you don't want to miss this episode. In This Episode, We Cover: Why women's sports are seeing a massive rise in attention and media coverage The WNBA's marketing strategies that are helping it grow faster than ever How to use storytelling and digital marketing to build community around a brand The unique challenges and opportunities of marketing a professional sports team What every brand can learn from the Chicago Sky's marketing playbook How to attract brand partnerships and connect with the next generation of fans The future of sports marketing and where digital platforms play a role About Tania Haladner: Tania is the Chief Marketing Officer of the Chicago Sky and a seasoned brand strategist who previously held senior roles at PepsiCo, leading marketing efforts for brands like Quaker and Tropicana. She brings a wealth of experience and passion to her role in growing the visibility and impact of women's basketball.

Kim Miller, the President of Saks OFF 5TH, adds her page to the Marketing Playbook. Hear how to prepare to pivot, have empathy, focus on the customer, the story behind Saks Global, and what Kim learned growing up at her grandfather's shoe repair & handbag store. Connect with Kim on LinkedIn and at SaksOFF5TH.com

In this episode, we dive into Contiki's dynamic travel marketing strategies, exploring how the brand transforms content into bookings. We uncover Contiki's approach to engaging young travelers, leveraging storytelling, social media, and influencer partnerships to drive conversions. Tune in to learn about the creative tactics and data-driven insights that make Contiki a powerhouse in youth travel marketing.

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here. 

Handling sales objections can be frustrating, but it's a skill every business owner needs to master. When a customer hesitates, it's easy to assume they're just not interested or that price is the problem. But the truth is, objections are often a sign that someone is still considering your offer. They just need more reassurance before saying yes. In this episode, I'm breaking down what's really going on when people push back and how to uncover the deeper concerns hiding behind objections.I'll share practical strategies to handle price pushback, tackle emotional fears, and address business-specific concerns without feeling pushy. We'll also talk about how to spot objections early, create content that builds trust, and use storytelling to turn hesitation into confidence. If you're tired of losing sales at the last minute, this episode will help you turn those tough conversations into opportunities to close more deals.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

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Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ashley Kechter, the Global President of Fabletics, adds her page to the Marketing Playbook. Hear how to help others grow in their career, know your customer, be a disruptor, the unique membership program that fuels Fabletics, and what Ashley learned growing up as an identical twin. Connect with Ashley on LinkedIn and at Fabletics.com

CMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney

Disney is known for unforgettable customer experiences, but what if you could bring that same magic into your own business? Vance Morris, a former Disney leader turned entrepreneur, shares how the company's systems, attention to detail, and customer-first mindset can help small businesses stand out. He explains how to create a consistent experience, build strong customer relationships, and turn everyday interactions into something memorable.We also talk about the power of systems, the role of storytelling in marketing, and simple ways to wow customers without breaking the bank. If you want practical, straightforward strategies for improving customer experience, this episode has plenty of ideas to put into action.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

In this final episode of Be A Marketer - Real Estate edition, hosts Dave Charest, Stephanie Alfonso, and co-host Kelsi Carter, recap key lessons from their six-episode deep dive into marketing strategies for real estate professionals. But these insights aren't just for real estate, business owners across industries can apply these takeaways to their own marketing efforts.From the power of education-based marketing to leveraging AI and automation, Dave, Stephanie, and Kelsi reflect on the most impactful advice shared by expert guests, including Marki Lemons Rhyal, Christine George, Verl Workman, Ian Hoover, and Anthony Lamacchia.They discuss:✔️ Why giving away knowledge builds trust and authority✔️ The importance of owning your niche and branding with intention✔️ How to delegate effectively to scale your business✔️ The role of culture in team-building and retention✔️ Why embracing AI and automation is crucial for modern marketingWhether you're in real estate or another industry, this episode provides actionable marketing strategies to help you grow your business with confidence.Additional Resources:AI-Powered Marketing Tools for Small BusinessesHow to Build an Effective Email ListContent Marketing Strategies That Drive EngagementMeet Today's Hosts: Dave Charest, Stephanie Alfonso, & Kelsi Carter of Constant Contact

Jamie Domenici, the Chief Marketing Officer of Klaviyo, adds her page to the Marketing Playbook. Hear how to establish & maintain relationships, embrace change, take a big swing when you can, the fascinating family business Jamie was raised in, and her pro sports dream. Connect with Jamie on LinkedIn and at Klaviyo.com

Marketing isn't just about creativity; it's about having the right systems in place. In this episode, Austin LaRoche, CEO of ATAK Interactive, shares his journey from intern to agency leader and the lessons he's learned along the way. He explains why structured marketing strategies matter, how B2B and B2C marketing differ, and why customer segmentation is key to reaching the right audience.We also discuss the balance between creativity and clarity in advertising, the power of personal stories in shaping marketing strategies, and how businesses can craft messages that truly connect. If you're struggling with consistency or wondering how to refine your approach, this episode will help you focus on what works.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

Most businesses think marketing is just about getting the word out. But the truth? That's just noise. In this episode of No Bullsh!t Marketing, Dave Mastovich breaks down the biggest marketing mistake companies make and introduces the No Bullsh!t Marketing Playbook. Learn why listening, adapting, and delivering should come before promotion—and how skipping those steps leads to wasted money and lost opportunities.What You'll Learn in This Episode:✅ Why marketing is more than advertising, social media, and promotions✅ The biggest mistake businesses make when selling to customers✅ How companies lose touch with their audience as they scale✅ The six right-fit target markets every business must understand✅ How to use segmentation strategies (demographics, psychographics, and more)✅ The five-step process to real, no bullsh!t marketingKey Quote:"Marketing isn't just about telling. It's about understanding, developing, delivering, and then telling. If you skip the first steps, you're just contributing to the noise—and that's bullsh!t."Connect with Dave:

In this episode, we dive into the world of generational marketing with Jill Morrison, a marketing strategist and educator who knows how to connect with every age group. From baby boomers to Gen Z, Jill breaks down how different generations think, communicate, and make buying decisions—especially in real estate and business.Learn how to tailor your marketing, build real connections, and make your brand truly memorable. Whether you're an entrepreneur, real estate professional, or just curious about marketing trends, this episode is packed with insights you won't want to miss!You can find Jill at:Website: Bee-Memorable.comEmail: Jill@bee-memorable.com

Why do people buy what they buy? Consumer psychology shapes marketing more than we realize. In this episode, Adam Ortman, founder of Kinetic319, shares how small business owners can use psychology to create stronger marketing messages. He explains what drives customer decisions, how brands build trust, and simple ways to make marketing more effective.If you've ever wondered why certain ads or brands just click with their audience, this episode will be an eye-opener. Adam and I discuss how to use psychology in marketing the right way without gimmicks or shady tactics—just strategies that help businesses connect with customers in a way that feels natural and authentic.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

Maria Youth, the Chief Revenue Officer of Path2Response, adds her page to the Marketing Playbook. Hear how to get outside your comfort zone, manage change, set up a roadmap for your organization, what Maria learned buying Super Bowl ads, and whether to go the agency route or brand-side. Connect with Maria on LinkedIn and at Path2Response.com

Affiliate marketing is one of the easiest ways to generate income from your email list - without creating your own products, handling customer service, or even making a single sale yourself. But there's a problem.Too many people do it wrong.They bombard their audience with spammy links, promote shady products, and burn trust faster than a bad marketer burns through ad spend.If you've ever thought, “I don't want to sound too salesy,” or “I don't want my audience to feel like I'm just pitching them,” then you're in the right place.Today, I'm revealing the exact playbook for making affiliate sales without annoying your list.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

This 400th episode of this podcast revolves around insights into 7 pivotal digital marketing themes that have emerged from the top 25 episodes of my recent 100 over the last 2 years. You will learn how to integrate essential aspects like artificial intelligence, content creation, branding, and influencer partnerships to thrive in an ever-evolving digital landscape.• Embracing AI for enhanced marketing efficiency• Importance of authentic content in social media • Developing strategic influencer partnerships for brand credibility• Psychological principles shaping effective branding • Maximizing customer experience through marketing automation • Fostering business growth through leadership and collaboration• Ensuring visibility and discoverability in the digital age Feel free to reach out to me at neal@nealschaffer.com to provide feedback or suggest themes for future episodes!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Chris Danton, the Co-Founder & Chief of Ideas of IN GOOD CO, adds her page to the Marketing Playbook. Hear why you should consider Substack, how to understand your competitors, how generative AI (Artificial Intelligence) will transform retail, how to reposition your brand, and Chris's predictions for the year ahead in retail. Subscribe to GOOD THINKING on Substack and connect with Chris on LinkedIn and at WeAreInGoodCo.com

Apply now for a chance to win not just a free ticket to GYM BUSINESS MANIA, but also free airfare, hotel, meals, and 90 days of done-for-you Facebook & Instagram ads—with ad spend covered! Don't miss this game-changing opportunity! In this episode Vince reveals how one unconventional sweepstakes marketing event took a gym from 162 to 304 clients in just 24 months. Vince breaks down the exact strategy—from crafting a high-value giveaway to generating massive community buzz—and how this simple yet powerful play can transform your business. Don't miss this game-changing marketing lesson! Key Notes:The Problem: Success led to complacency, retention dropped, and cash flow suffered.The Solution: A high-value giveaway (6-week premium membership) that generated 400+ applications.The Process:Long-form application to filter serious candidates.Finalist interviews to ensure commitment.Real-time content marketing boosted engagement.The Game Changer: Kathy, a sweepstakes winner, lost 80 lbs, went viral, and attracted massive attention—driving gym growth.The Lesson: A well-executed sweepstakes can be a marketing goldmine for gym owners. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!