Podcasts about mckee wallwork company

Are you feeling stuck, stalled, and stale? This show is for you! Today’s expert dives into what you can do when your growth stalls out and how to reignite it back on track. With 30-plus years of experience, the answers might surprise you.   Steve McKee is the President of McKee Wallwork + Company, a nationally recognized marketing advisory firm that specializes in generating new momentum for stalled, stuck, and stale organizations. He is also the author of three books, When Growth Stalls, Brand vs. Wild, and Power Branding.   After five years of being in business, Steve found himself on the Inc. 500 list as the fastest-growing private company in America. This was great news, but within a few months their growth stalled and things began to decline. They couldn’t figure it out and they went on a 20-month drift where they had 94% turnover.   As they were on the verge of going bankrupt, Steve commissioned a research piece on all the fastest-growing companies in the Inc. 500 list to see what they were doing right. He found some shocking factors: three external and four internal dynamics that shook up company growth. He also found out that he wasn’t the only one suffering from this problem, as 20% of those companies were in the same position he was in.   The four internal dynamics are lack of alignment, loss of focus, loss of nerve, and inconsistency. These four things follow a vicious cycle with one after another and this slow buildup of problems leads to what seems to be a sudden mountain of problems overnight. If you get into this cycle and you don’t interrupt it, you will go down.   Interview Links: Mckeewallwork.com Steve Mckee’s books   Resources: Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube  

Determined to find out why, Steve McKee embarked on a five-year research journey examining more than 700 corporations, many which had at one time been among the country’s fastest growing companies. He joins us to share what you discovered, and what we can do to overcome the stall. Steve McKee is the president of McKee Wallwork + Company, Advertising Age’s 2015 Southwest U.S. Small Agency of the Year.  He is the author of When Growth Stalls: How it Happens, Why You're Stuck and What To Do About It, an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World's Best Brands, just published in China. A marketing strategist for nearly thirty years, Steve has held executive positions at notable international agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide. He currently writes a column for SmartBrief on Leadership. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Steve Mckee, Founder, and President of McKee Wallwork & Company, an award-winning integrated marketing firm, and author of Power Branding: Leveraging the Success of the World's Best Brands, and When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It, shares insights on how to understand the non-rational ways your customers and prospects make decisions. Learn how to apply this knowledge to your marketing efforts to attract more of the right customers, and close more sales.

Jonathan David Lewis is the author of "Brand vs. Wild: Building Resilient Brands for Harsh Business Environments." On this episode, he shares the value of creating a niche platform with a unique angle that represents your business. He talks about how to choose the right social media platforms, niche in, target your market, and find your brand's place in the market. He's a partner at McKee Wallwork + Company, an award-winning integrated marketing firm that has been recognized by Advertising Age as the Southwest Agency of the Year, the B2B Campaign of the Year, and one of the top ten small agencies in the country, as well as a repeat winner of the prestigious Effie Award for marketing effectiveness. Learn more at: http://www.johnathandavidlewis.com

Episode 114 - Jonathan David Lewis discusses his book Brand vs Wild and ways to build resilient brands for harsh business environments. Jonathan is a branding and business strategist and a partner at McKee Wallwork + Company. You’ve seen him in places like Forbes , Digiday and Advertising Age. He says that the factors involved in surviving in today’s business landscape have surprising similarities to actual wilderness survival psychology. How so? Find out in this interview. Stay tuned after the interview for three action items and hear bonus comments. Host, Kevin Craine  Everyday-MBA.com  

BE AFRAID WHEN YOU FEEL SAFE! That's probably the quintessence of what Disciplined Disruption stands for. And that's what Jonathan shared as a key takeaway.  His book Brand vs. Wild: Building Resilient Brands for Harsh Business Environments provides insights why resilience in today's world is so important.  Learning from harsh environments will help you to succeed in the business environment too.  Get the book on Amazon here.  What do you do when you get lost in the wild - be it wilderness or business wilderness? 1) STOP  2) ORIENT (to avoid walking in circles) 3) ADAPT More About Jonathan David Lewis The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. How to connect with Jonathan Download his Speaker PDF here.  LinkedIn: https://www.linkedin.com/in/jonathanlewis11/ Twitter: http://twitter.com/jonathanD_lewis Website: www.jonathandavidlewis.com   Get your article "Digital Disruption vs Digital Transformation and what it means for you" here.   

The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising … Continued

Jonathan David Lewis is the author of the brand new, on the shelves now, book Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. He is a partner and strategy director at McKee Wallwork + Company, a firm recognized by Advertising Age as a national leader in branding and marketing. McKee Wallwork + Company […] The post ML23 – Survival Tips with Jonathan David Lewis appeared first on Jake A Carlson.

This week on DisrupTV, we interviewed Diana O'Brien, CMO at Deloitte, Jonathan David Lewis, Partner & VP of Strategy Director at McKee Wallwork + Company and Author of "Brand vs Wild," and Jon Swartz, SF Bureau Chief at USA Today. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. He is an engaging and authoritative speaker on shaping a brand that can survive and thrive, in today’s tough uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing. They were also named the Southwest Small Agency of the Year, and received the national B2B Campaign of the Year, and national Best Places to Work awards. All About the Brand vs. Wild ConceptWhat does “wild” mean in the world today? [3:51] New vs. old success principles [5:36] Predictable human reactions to disruption. [6:16] Kodak – A disruption example [8:20] Blockbuster’s path to irrelevance [12:14] Business Building InsightsFear and how it affects us [9:03] Watch your numbers to see if you’re losing relevancy [9:46] Stop – Think – Observe – Plan [11:28] Ways you can stay relevant [13:08] The value of podcasts [16:30] Embrace ambiguity. It leads to opportunity. [17:46] 3 Steps to taking action in the “wild” [20:28] The nimble advantage of the small business owner [23:20] The kind truth [31:43] Success TraitConnecting the dots allows Jonathan to see how everything fits together. [28:04] Listening [28:57] Productivity/Lifestyle Tool Google Surveys (https://www.google.com/analytics/surveys/)  – get fast, reliable insights from consumers online iphone and MacBook Air Recommended Reading and Listening (http://www.giftbizbook.com) Getting Naked (http://amzn.to/2p9kQ1f) by Patrick Lencioni Brand vs. Wild (http://amzn.to/2pxTgO4) by Jonathan David Lewis [25:30]     Contact Links Website (http://www.jonathandavidlewis.com) Facebook (https://www.facebook.com/TheJonathanDavidLewis/) Instagram (https://www.instagram.com/jonathandavidlewis/) Twitter (https://twitter.com/JonathanD_Lewis) LinkedIn (https://www.linkedin.com/in/jonathanlewis11/) YouTube (https://www.youtube.com/watch?v=oMh9FLqfj8s&t=1s) If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at McKee Wallwork + Company, calls this new normal we find ourselves in “the wild.” This is the focus of his new book, Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. We chatted about survival, leadership, and how your brand can avoid walking in circles on this week’s episode of the On Brand podcast.  About Jonathan David Lewis The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Episode Highlights What happens when we find ourselves and our businesses in this chaotic wild? “We’re overwhelmed. There are seven factors that affect business growth. Three are external — the economy, aggressive competition, and industry disruption. The other four are internal factors.” These can be especially damaging for brands today. “The wild turns brands wild.” We get erratic and inconsistent. “What used to work — things like size — are a vulnerability today. And when you’re lost, you lose your confidence and increase your fear.” What do most of us do when we’re lost in the wild? Lewis pointed us to the research of Dr. John Leach, one of the world’s leading experts on survival psychology, noting the 10-80-10 theory. This states that in survival situations, 10% are prepared, 80% are paralyzed, and 10% panic. “Fight, flight, and freeze. You see this in brands too — especially recently with United and Pepsi.” So, what do you do when you discover that you’re lost as a brand? “STOP. It’s the hardest thing to do. It’s an acronym survivalists use — Stop, Think, Observe, Plan. Take the time to orient yourself. That’s how you avoid walking in circles.” What brand has made Jonathan smile recently? “I’d have to say Carls Jr.” Lewis cited their abandonment of their previous sex-focused strategy. Go Daddy has done something similar as well, trading the axiom of “sex sells” for telling better stories about small business websites. To learn more, go to jonathandavidlewis.com and you can check out the book on Amazon. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, past guest Gabriella Mirabelli had me on her podcast — Up Next — where I chatted about scrappy marketing. Thanks Gabriella! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top agencies, Steve McKee spends all of this time help stalled, stuck, and stale brands. I couldn’t wait to chat with him about all of this on this week’s episode of the On Brand podcast. About Steve McKee Steve McKee is the president of McKee Wallwork + Company, Advertising Age’s 2015 Southwest Small Agency of the Year. He is the author of When Growth Stalls: How it Happens, Why You’re Stuck and What To Do About It, an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World’s Best Brands. MWC specializes in revitalizing stalled, stuck and stale brands across the U.S. A marketing strategist for nearly thirty years, Steve has held executive positions at notable international agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide. He is also the co-founder of a successful Bay Area tech startup, a company that is redefining an entire industry as a result of insightful research into its “rationally irrational” consumers. Steve was a popular Businessweek.com columnist for more than a decade and has been published or quoted in The New York Times, USA Today, Forbes.com, Investor’s Business Daily, and The Los Angeles Times, among others. A popular speaker at corporate and association events, he has appeared on CNBC, ESPN2, CNNfn, Bloomberg, and network television affiliates across America. As We Wrap … Before we go, I want to flip the microphone around to our community …  Angie Greinergave us a shout on Twitter about our recent episode on design featuring Aaron Draplin. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!