Podcasts about b2b campaign

In this week's episode, Editor for B2B Marketing David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B, about the campaign's success. They dive into their key objectives, metrics and some overall learnings for Really B2B to take moving forward. The campaign managed to rack in three awards for 'Best multichannel campaign', 'Best use of direct mail' and 'Best use of customer insight' at the B2B Marketing Awards last year. Check out our podcast page here to find out more about the case study: https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-how-really-b2bs-campaign-kettyle-irish-foods-part

When you’re running ads, it’s very hard to measure how effective they are. That’s why things can get quite stressful for business owners who want to see the ROI as soon as possible, especially given that the sales cycle may last for 6-8 months. Today’s episode is all about B2B marketing and understanding which metrics and analytics to track. We’re going to dive into leading indicators vs. lagging indicators and which KPIs you should be tracking as a B2B marketer for your own success and the success of your organization to see if you’re moving in the right direction. Enjoy the podcast! Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com And, if you have any thoughts about this episode, leave us your comments. What should we talk about next? Please let us know in the comments below. Cool tools used for this podcast: Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21 Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21 GrowthMarketersPodcast #SEO #PPC #Facebookads #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

When you think of Project Management, do the terms Marketing and Branding come to mind? Maybe they should. In order to survive in today’s fast-paced environment, with its accelerated rate of change, organizations need to pay attention to staying connected and staying relevant. PMs are well positioned to evaluate external perceptions as well as pick up on internal cues that can be indicators of the overall health of an organization. As you will learn in this episode of PM Point of View®, the techniques and tools of marketing and branding can be very useful, especially when it comes to communication, and identifying and understanding your stakeholders. PMs who know how to read the internal/external signs, and understand how to address them, are more valuable than ever.  Listen, learn, and get a free PDU! PDU Information Use the following information in PMI’s CCRS system to register the PDUs for this podcast: PDU Category: Online or Digital Media Provider Number: 4634 PDU Claim Code: 4634DJ9EXJ Activity Number: PMPOV0070 PDUs for this episode: 1 About the Speakers: Mark DeVito is President of a creative agency called Beyond Definition. With over 20 years of  experience leading brand-centric campaigns and creative content strategies, his reputation as a sharp-meets-savvy force is stronger than ever. Mark brings his unique expertise, strategic thinking and creative cohesion to his clients' challenges by guiding teams to translate relevant data into memorable experiences. Laura Genovese, founder of Genovese Consulting, focuses her business and career on association and nonprofit management. She partners with growth-oriented, change-agent organizations that are working to enhance or create something stellar for their members—working alongside them to strategically and intentionally achieve their goals and vision.  Jonathan David Lewis is the author of Brand vs Wild, a Forbes contributor, and a brand survival expert at McKee Wallwork + Co. As partner and strategy director at MW+C, Jonathan led his firm to be recognized by as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.

About This Episode: In this episode, Kelly will share her unique, timely and creative approach to build brand awareness, stay in front of her customers and prospects and create an opportunity for her construction management company to stand out and have some fun at the same time. About Our Guest: Kelly Zemcik is the Marketing Manager at Miles-McClellan Construction, a construction manager/general contractor with offices in Columbus, Ohio and Charlotte, North Carolina. She’s been growing as a marketer in the A/E/C industry for 11 years and a member of SMPS just as long. Kelly is a one-person marketing department guiding her firm by using best practices and bringing inventive ideas to market. Connect on LinkedIn: https://www.linkedin.com/in/kelly-zemcik/ Visit Miles-McClellan Construction’s website: http://mmbuildings.com/

Why is it that in the face of constant change, disruption, and even destruction most people and their organizations go under while others not only survive but thrive?Our guest on this episode is… Jonathan David LewisThe author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments.Jonathan is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork and Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age, as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign, and national Best Places to Work awards.In his new book "Brand Vs Wild" He speaks about correlating more than a decade of proprietary research with the latest in survival psychology, and being able to identify and articulate the essential qualities every survivalist, and modern marketer needs to navigate today’s business wilderness.In the show we'll take an in depth look at what Survival Psychology can teach us about human nature in business?Find out more about: Jonathan David Lewis at http://www.JonathanDavidLewis.com To find out more about hiring the host Dov Baron: Dov Baron: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking See acast.com/privacy for privacy and opt-out information.

Today on Entrepreneur Effect our host is joined by Jonathan David Lewis the author of Brand vs Wild. Jonathan is a Forbes contributor and a brand survival expert at McKee Wallwork + Co. As partner and strategy director at MW+C, Jonathan led his firm to be recognized by purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. Jonathan sharpened his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors of stalled growth and the principles proven to help companies traverse the dangers of the brand wilderness.

Jonathan David Lewis is the author of "Brand vs. Wild: Building Resilient Brands for Harsh Business Environments." On this episode, he shares the value of creating a niche platform with a unique angle that represents your business. He talks about how to choose the right social media platforms, niche in, target your market, and find your brand's place in the market. He's a partner at McKee Wallwork + Company, an award-winning integrated marketing firm that has been recognized by Advertising Age as the Southwest Agency of the Year, the B2B Campaign of the Year, and one of the top ten small agencies in the country, as well as a repeat winner of the prestigious Effie Award for marketing effectiveness. Learn more at: http://www.johnathandavidlewis.com

On today’s episode of the Healthy Wealthy and Smart Podcast, I welcome Jonathan David Lewis onto the show to discuss brand survival. Jonathan David Lewis is the author of Brand vs Wild, a Forbes contributor and a brand survival expert at McKee Wallwork + Co. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors of stalled growth and the principles proven to help companies traverse the dangers of the brand wilderness. In this episode, we discuss: -What survival psychology can teach us about growing a business -Why maintaining success requires continual curiosity -Brand differentiation strategies and how to find your niche audience -Brand vs Wild: how to navigate the increasingly harsh business world -And so much more!   Business challenges can create fear, but fear is a primary driver of personal and business growth. Jonathan believes, “Fear is one of those emotions that is fundamental to business and career and life.”   Survival psychology describes three different reactions to adversity: being prepared, becoming paralyzed or panicking. Interestingly, Jonathan describes, “There is very little difference psychologically between a group of survivors who have crashed landed on a mountain or became lost in the desert and a group of business people who are just trying to navigate some sort of unexpected business challenge. We go through the same psychological reaction.”   Being an industry leader breeds complacency and arrogance. Jonathan warns, “One of the biggest enemies of continual learning is success.”   The age of mass marketing is coming to an end. New businesses should seek to be hyper-relevant to a very small tribe. Jonathan reminds us, “It’s okay to be small. It’s okay to be niche.”   For more information on Jonathan: Jonathan David Lewis is the author of Brand vs Wild, a Forbes contributor and a brand survival expert at McKee Wallwork + Co.   As partner and strategy director at MW+C, Jonathan led his firm to be recognized by purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.   Jonathan sharpened his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors of stalled growth and the principles proven to help companies traverse the dangers of the brand wilderness.   Resources discussed on this show: Brand vs Wild Jonathan David Lewis Twitter McKee Wallwork & Company Jonathan David Lewis Website Survival Psychology by John Leach   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my blog post on the Top 10 Podcast Episodes of 2016!  

BE AFRAID WHEN YOU FEEL SAFE! That's probably the quintessence of what Disciplined Disruption stands for. And that's what Jonathan shared as a key takeaway.  His book Brand vs. Wild: Building Resilient Brands for Harsh Business Environments provides insights why resilience in today's world is so important.  Learning from harsh environments will help you to succeed in the business environment too.  Get the book on Amazon here.  What do you do when you get lost in the wild - be it wilderness or business wilderness? 1) STOP  2) ORIENT (to avoid walking in circles) 3) ADAPT More About Jonathan David Lewis The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. How to connect with Jonathan Download his Speaker PDF here.  LinkedIn: https://www.linkedin.com/in/jonathanlewis11/ Twitter: http://twitter.com/jonathanD_lewis Website: www.jonathandavidlewis.com   Get your article "Digital Disruption vs Digital Transformation and what it means for you" here.   

Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. He is an engaging and authoritative speaker on shaping a brand that can survive and thrive, in today’s tough uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing. They were also named the Southwest Small Agency of the Year, and received the national B2B Campaign of the Year, and national Best Places to Work awards. All About the Brand vs. Wild ConceptWhat does “wild” mean in the world today? [3:51] New vs. old success principles [5:36] Predictable human reactions to disruption. [6:16] Kodak – A disruption example [8:20] Blockbuster’s path to irrelevance [12:14] Business Building InsightsFear and how it affects us [9:03] Watch your numbers to see if you’re losing relevancy [9:46] Stop – Think – Observe – Plan [11:28] Ways you can stay relevant [13:08] The value of podcasts [16:30] Embrace ambiguity. It leads to opportunity. [17:46] 3 Steps to taking action in the “wild” [20:28] The nimble advantage of the small business owner [23:20] The kind truth [31:43] Success TraitConnecting the dots allows Jonathan to see how everything fits together. [28:04] Listening [28:57] Productivity/Lifestyle Tool Google Surveys (https://www.google.com/analytics/surveys/)  – get fast, reliable insights from consumers online iphone and MacBook Air Recommended Reading and Listening (http://www.giftbizbook.com) Getting Naked (http://amzn.to/2p9kQ1f) by Patrick Lencioni Brand vs. Wild (http://amzn.to/2pxTgO4) by Jonathan David Lewis [25:30]     Contact Links Website (http://www.jonathandavidlewis.com) Facebook (https://www.facebook.com/TheJonathanDavidLewis/) Instagram (https://www.instagram.com/jonathandavidlewis/) Twitter (https://twitter.com/JonathanD_Lewis) LinkedIn (https://www.linkedin.com/in/jonathanlewis11/) YouTube (https://www.youtube.com/watch?v=oMh9FLqfj8s&t=1s) If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at McKee Wallwork + Company, calls this new normal we find ourselves in “the wild.” This is the focus of his new book, Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. We chatted about survival, leadership, and how your brand can avoid walking in circles on this week’s episode of the On Brand podcast.  About Jonathan David Lewis The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Episode Highlights What happens when we find ourselves and our businesses in this chaotic wild? “We’re overwhelmed. There are seven factors that affect business growth. Three are external — the economy, aggressive competition, and industry disruption. The other four are internal factors.” These can be especially damaging for brands today. “The wild turns brands wild.” We get erratic and inconsistent. “What used to work — things like size — are a vulnerability today. And when you’re lost, you lose your confidence and increase your fear.” What do most of us do when we’re lost in the wild? Lewis pointed us to the research of Dr. John Leach, one of the world’s leading experts on survival psychology, noting the 10-80-10 theory. This states that in survival situations, 10% are prepared, 80% are paralyzed, and 10% panic. “Fight, flight, and freeze. You see this in brands too — especially recently with United and Pepsi.” So, what do you do when you discover that you’re lost as a brand? “STOP. It’s the hardest thing to do. It’s an acronym survivalists use — Stop, Think, Observe, Plan. Take the time to orient yourself. That’s how you avoid walking in circles.” What brand has made Jonathan smile recently? “I’d have to say Carls Jr.” Lewis cited their abandonment of their previous sex-focused strategy. Go Daddy has done something similar as well, trading the axiom of “sex sells” for telling better stories about small business websites. To learn more, go to jonathandavidlewis.com and you can check out the book on Amazon. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, past guest Gabriella Mirabelli had me on her podcast — Up Next — where I chatted about scrappy marketing. Thanks Gabriella! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!