Podcasts about wild building resilient brands

If you've ever been faced with a period of stagnation, it can be taxing trying to figure out what went wrong and why others are able to scale quickly when you're stalling out. We sat down with Jonathan David Lewis, author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, and Strategy Director at McKee Wallwork + Co, to talk about what keeps companies from achieving B2B growth and to shed some light on why.

If you've ever been faced with a period of stagnation, it can be taxing trying to figure out what went wrong and why others are able to scale quickly when you're stalling out. We sat down with Jonathan David Lewis, author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, and Strategy Director at McKee Wallwork + Co, to talk about what keeps companies from achieving B2B growth and to shed some light on why.

Why is it that in the face of constant change, disruption, and even destruction most people and their organizations go under while others not only survive but thrive?Our guest on this episode is… Jonathan David LewisThe author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments.Jonathan is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork and Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age, as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign, and national Best Places to Work awards.In his new book "Brand Vs Wild" He speaks about correlating more than a decade of proprietary research with the latest in survival psychology, and being able to identify and articulate the essential qualities every survivalist, and modern marketer needs to navigate today’s business wilderness.In the show we'll take an in depth look at what Survival Psychology can teach us about human nature in business?Find out more about: Jonathan David Lewis at http://www.JonathanDavidLewis.com To find out more about hiring the host Dov Baron: Dov Baron: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking See acast.com/privacy for privacy and opt-out information.

Branding is something entrepreneurs often overlook and misunderstand. Many people think of branding as just being something that represents your company visually. It actually goes much deeper than that. Your branding has a lasting impact on your company. When done well your brand will continue to increase the value of your company over time. It'll create the impression on your consumers that'll keep bringing them back time and time again. If you really want your brand to work for your it needs to speak to people's emotions. You need to strike them at their hearts, and appeal to their core. It may sound complicated, and even confusing but it's really not. On today's episode of Creative Warriors we are joined by Steve McKee, who truly understands good branding and helps break it down to something we can all understand. Steve is the president of McKee Wallwork + Company (MWC), Advertising Age's 2015 Southwest U.S. Small Agency of the Year. A marketing strategist for nearly thirty years, Steve has held executive positions at notable international agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide. He was a popular Businessweek.com columnist for more than a decade and currently writes a column for SmartBrief on Leadership. He has been published or quoted in The New York Times, USA Today, Forbes.com, and Investor's Business Daily, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg television and radio, and network TV affiliates across America. Download this episode today to truly understand what branding is, and how it can take your company to the next level. WARRIOR OF EMPATHY   “A brand can increase in value forever.” - Steve McKee My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Order your SIGNED copy today! Highlights - Be something your customers can relate to. The world is the way it is because we are who we are. Every asset you own will depreciate over time. Your role is to be gravity, and hold things together. It's your job as an entrepreneur to be a brand manager. Branding speaks on your behalf even when you're not there. Find what ties your customers together, even though they are all different. Style becomes the differentiator. Try to take your brand emotionally deeper than ever before. Consistency is one of the core principles of power branding. Guest Contact - Steve's Website Steve's Twitter Steve's Books Brand vs. Wild: Building Resilient Brands for Harsh Business Environments When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It Power Branding: Leveraging the Success of the World's Best Brands FREE chapters from each of Steve's Books!  Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn    

Today on Entrepreneur Effect our host is joined by Jonathan David Lewis the author of Brand vs Wild. Jonathan is a Forbes contributor and a brand survival expert at McKee Wallwork + Co. As partner and strategy director at MW+C, Jonathan led his firm to be recognized by purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. Jonathan sharpened his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors of stalled growth and the principles proven to help companies traverse the dangers of the brand wilderness.

Jonathan David Lewis is the author of "Brand vs. Wild: Building Resilient Brands for Harsh Business Environments." On this episode, he shares the value of creating a niche platform with a unique angle that represents your business. He talks about how to choose the right social media platforms, niche in, target your market, and find your brand's place in the market. He's a partner at McKee Wallwork + Company, an award-winning integrated marketing firm that has been recognized by Advertising Age as the Southwest Agency of the Year, the B2B Campaign of the Year, and one of the top ten small agencies in the country, as well as a repeat winner of the prestigious Effie Award for marketing effectiveness. Learn more at: http://www.johnathandavidlewis.com

BE AFRAID WHEN YOU FEEL SAFE! That's probably the quintessence of what Disciplined Disruption stands for. And that's what Jonathan shared as a key takeaway.  His book Brand vs. Wild: Building Resilient Brands for Harsh Business Environments provides insights why resilience in today's world is so important.  Learning from harsh environments will help you to succeed in the business environment too.  Get the book on Amazon here.  What do you do when you get lost in the wild - be it wilderness or business wilderness? 1) STOP  2) ORIENT (to avoid walking in circles) 3) ADAPT More About Jonathan David Lewis The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. How to connect with Jonathan Download his Speaker PDF here.  LinkedIn: https://www.linkedin.com/in/jonathanlewis11/ Twitter: http://twitter.com/jonathanD_lewis Website: www.jonathandavidlewis.com   Get your article "Digital Disruption vs Digital Transformation and what it means for you" here.   

The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising … Continued

Jonathan David Lewis is the author of the brand new, on the shelves now, book Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. He is a partner and strategy director at McKee Wallwork + Company, a firm recognized by Advertising Age as a national leader in branding and marketing. McKee Wallwork + Company […] The post ML23 – Survival Tips with Jonathan David Lewis appeared first on Jake A Carlson.

Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133 This week my guest is Jonathan David Lewis. He's the author of Brand vs Wild, a book about building resilient brands in harsh business environments. We chat about how jazz bands, not orchestras, are the right analogy for resilient businesses. Sounds intriguing, doesn't it? And it is! Welcome to episode 133 of the Marketing and Finance Podcast. We chat about: How board room members go through similar challenges and emotions as the survivors of a plane crash on a mountain side How the smallest thing can become existentially dangerous for companies Why systems design is now a key part of marketing There's no fool proof solution to "wild" but you can increase your resilience Why old concepts of success don't work anymore - for example, flexibility is better than efficiency Why improvisation is important at the front line Who is Jonathan David Lewis? Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, a Forbes contributor and a turnaround expert at McKee Wallwork + Co., an integrated marketing firm that helps stalled, stuck and stale brands rekindle growth. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Links and Show Notes. For links to the books and apps mentioned by Jonathan, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Is your business surviving or thriving? My guest today is brand survival expert Jonathan David Lewis, the author of “Brand Vs. Wild: Building Resilient Brands for Harsh Business Environments.” The marketing agency where Jonathan's a partner, McKee Wallwork + Co., has been recognized by Advertising Age as a national leader in branding and marketing. Jonathan specializes in working with stalled, stuck or stale brands that have been living in survival mode. He works to break companies out of ambiguity to hit marketing with a clarity that helps them thrive. “So much of the way out [of survival mode] has to do with psychology and human nature and emotion far more than any of us would like to admit,” Jonathan tells me in this episode. Jonathan's watched as the marketing realm has undergone a complete overhaul, with continuous and dramatic changes still filtering down. That uncertainty has left many stalled, stuck or stale brands that need to revamp their image and their strategies. And to develop a new breed of resilience. Using his background in psychology, Jonathan recognizes the predictable ways people react in survival mode and channels that for better marketing. And he's done it all without sacrificing his integrity. If you've noticed that biographies of great people tend to be filled with a mess of a personal life, this episode's for you. If you feel your business is stalled, stuck or stale, Jonathan's story may help you get chugging again. And if you want to weatherproof your business for the ongoing marketing storms in today's fast-changing world, click play in the player above to get started. Listen to this episode to hear Jonathan David Lewis discuss with me how to make your business thrive in the new marketing age and more: How to deal with lightning-fast changes in the marketing world. Knowing who to disappoint. The one attribute that will get you ahead farther than any other. Developing resilience in your business. Being comfortable in ambiguity. Why business leaders act the way they do in the face of disruptions or industry challenges. The one thing every successful strategy has behind it. Work-life balance while writing a book. Buckling down when things seem hardest to WIN! Why Jonathan's company won't service many big-money companies. Books and resources mentioned in this episode: Some of the following links are affiliate links. If you click through and purchase The Lions Pride may get a small commission. “The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level,” by Gay Hendricks “Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client,” by Patrick Lencioni “The Connected Company,” by Dave Gray and Thomas Vader Wal “Brand vs. Wild: Building Resilient Brands for Harsh Business Environments,” by Jonathan David Lewis How to contact Jonathan David Lewis: Website   Feeling stuck? You don't have to feel stalled, stuck or stale in your business. As coaches leading a movement of businessmen, we walk beside you to bring your business and life to a higher plane. If you feel stuck at all, let's talk about it. In your free video call, we'll get you started back toward the freedom to grow and go BIG. Learn more

Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. He is an engaging and authoritative speaker on shaping a brand that can survive and thrive, in today’s tough uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing. They were also named the Southwest Small Agency of the Year, and received the national B2B Campaign of the Year, and national Best Places to Work awards. All About the Brand vs. Wild ConceptWhat does “wild” mean in the world today? [3:51] New vs. old success principles [5:36] Predictable human reactions to disruption. [6:16] Kodak – A disruption example [8:20] Blockbuster’s path to irrelevance [12:14] Business Building InsightsFear and how it affects us [9:03] Watch your numbers to see if you’re losing relevancy [9:46] Stop – Think – Observe – Plan [11:28] Ways you can stay relevant [13:08] The value of podcasts [16:30] Embrace ambiguity. It leads to opportunity. [17:46] 3 Steps to taking action in the “wild” [20:28] The nimble advantage of the small business owner [23:20] The kind truth [31:43] Success TraitConnecting the dots allows Jonathan to see how everything fits together. [28:04] Listening [28:57] Productivity/Lifestyle Tool Google Surveys (https://www.google.com/analytics/surveys/)  – get fast, reliable insights from consumers online iphone and MacBook Air Recommended Reading and Listening (http://www.giftbizbook.com) Getting Naked (http://amzn.to/2p9kQ1f) by Patrick Lencioni Brand vs. Wild (http://amzn.to/2pxTgO4) by Jonathan David Lewis [25:30]     Contact Links Website (http://www.jonathandavidlewis.com) Facebook (https://www.facebook.com/TheJonathanDavidLewis/) Instagram (https://www.instagram.com/jonathandavidlewis/) Twitter (https://twitter.com/JonathanD_Lewis) LinkedIn (https://www.linkedin.com/in/jonathanlewis11/) YouTube (https://www.youtube.com/watch?v=oMh9FLqfj8s&t=1s) If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at McKee Wallwork + Company, calls this new normal we find ourselves in “the wild.” This is the focus of his new book, Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. We chatted about survival, leadership, and how your brand can avoid walking in circles on this week’s episode of the On Brand podcast.  About Jonathan David Lewis The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Episode Highlights What happens when we find ourselves and our businesses in this chaotic wild? “We’re overwhelmed. There are seven factors that affect business growth. Three are external — the economy, aggressive competition, and industry disruption. The other four are internal factors.” These can be especially damaging for brands today. “The wild turns brands wild.” We get erratic and inconsistent. “What used to work — things like size — are a vulnerability today. And when you’re lost, you lose your confidence and increase your fear.” What do most of us do when we’re lost in the wild? Lewis pointed us to the research of Dr. John Leach, one of the world’s leading experts on survival psychology, noting the 10-80-10 theory. This states that in survival situations, 10% are prepared, 80% are paralyzed, and 10% panic. “Fight, flight, and freeze. You see this in brands too — especially recently with United and Pepsi.” So, what do you do when you discover that you’re lost as a brand? “STOP. It’s the hardest thing to do. It’s an acronym survivalists use — Stop, Think, Observe, Plan. Take the time to orient yourself. That’s how you avoid walking in circles.” What brand has made Jonathan smile recently? “I’d have to say Carls Jr.” Lewis cited their abandonment of their previous sex-focused strategy. Go Daddy has done something similar as well, trading the axiom of “sex sells” for telling better stories about small business websites. To learn more, go to jonathandavidlewis.com and you can check out the book on Amazon. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, past guest Gabriella Mirabelli had me on her podcast — Up Next — where I chatted about scrappy marketing. Thanks Gabriella! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!