Podcast appearances and mentions of jonathan david lewis

When you think of Project Management, do the terms Marketing and Branding come to mind? Maybe they should. In order to survive in today’s fast-paced environment, with its accelerated rate of change, organizations need to pay attention to staying connected and staying relevant. PMs are well positioned to evaluate external perceptions as well as pick up on internal cues that can be indicators of the overall health of an organization. As you will learn in this episode of PM Point of View®, the techniques and tools of marketing and branding can be very useful, especially when it comes to communication, and identifying and understanding your stakeholders. PMs who know how to read the internal/external signs, and understand how to address them, are more valuable than ever.  Listen, learn, and get a free PDU! PDU Information Use the following information in PMI’s CCRS system to register the PDUs for this podcast: PDU Category: Online or Digital Media Provider Number: 4634 PDU Claim Code: 4634DJ9EXJ Activity Number: PMPOV0070 PDUs for this episode: 1 About the Speakers: Mark DeVito is President of a creative agency called Beyond Definition. With over 20 years of  experience leading brand-centric campaigns and creative content strategies, his reputation as a sharp-meets-savvy force is stronger than ever. Mark brings his unique expertise, strategic thinking and creative cohesion to his clients' challenges by guiding teams to translate relevant data into memorable experiences. Laura Genovese, founder of Genovese Consulting, focuses her business and career on association and nonprofit management. She partners with growth-oriented, change-agent organizations that are working to enhance or create something stellar for their members—working alongside them to strategically and intentionally achieve their goals and vision.  Jonathan David Lewis is the author of Brand vs Wild, a Forbes contributor, and a brand survival expert at McKee Wallwork + Co. As partner and strategy director at MW+C, Jonathan led his firm to be recognized by as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.

This week on In Process: Conversations about Business in the 21st Century,(Trusted Counsel’s bi-weekly podcast show) hosts Evelyn Ashley and John Monahon of Trusted Counsel are joined by Jonathan David Lewis, a branding and strategist expert and the author of Brand VS Wild: Building Resilient Brands for Harsh Business Environments. During the course of the podcast business owners, C-level executives and entrepreneurs will learn about: What prompted Lewis to write a book Discussion of “the new economy” Commentary regarding disruption in organizations How to find your focus at work Stream the conversation in its entirety in the player below, or download it to your mobile device via iTunes. Don't miss a single episode, subscribe to our show "In Process Podcast" on iTunes to receive this episode as well as future episodes to your smartphone. Did you enjoy this podcast? Please give us a review and share with one or two people you feel would benefit from this episode. Want to be featured on our show? Email us at inprocess@trusted-counsel.com

If you've ever been faced with a period of stagnation, it can be taxing trying to figure out what went wrong and why others are able to scale quickly when you're stalling out. We sat down with Jonathan David Lewis, author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, and Strategy Director at McKee Wallwork + Co, to talk about what keeps companies from achieving B2B growth and to shed some light on why.

If you've ever been faced with a period of stagnation, it can be taxing trying to figure out what went wrong and why others are able to scale quickly when you're stalling out. We sat down with Jonathan David Lewis, author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, and Strategy Director at McKee Wallwork + Co, to talk about what keeps companies from achieving B2B growth and to shed some light on why.

Our guest on this segment believes that - Today's business leaders operate in an increasingly harsh environment of industry disruption, social media influence, and startup competition. AND…. - The factors involved in surviving this landscape have surprising similarities to actual wilderness survival psychology. Jonathan David Lewis is Partner and Strategy Director at McKee Wallwork & Co. He has led his firm to national branding and marketing recognition achieving multiple Advertising Age awards. As a business thought leader, Jonathan is a regular contributor to Forbes, Digiday, and Advertising Age. He is an expert in the factors that lead to stalled growth and helping companies navigate the dangers of the brand wilderness. In his new book, BRAND VS WILD: Building Resilient Brands for Harsh Business Environments (Taylor & Francis; May 2017), nationally recognized brand strategist, Jonathan David Lewis challenges the automatic behavioral responses of companies and employees in today's brand wilderness. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever been lost in the woods? It has happened to me more than once.  Once, deep in the wilderness of Wyoming, I was so lost I thought I may never find my way back to civilization.  According to Jonathan David Lewis, there is little difference physiologically between people lost in the wilderness and leaders in a boardroom dealing with an unexpected challenge. In both cases, there is a predictable response to disruption.  People make bad decisions when they are in a difficult situation.  At some point, your business is going to face a disruption. And people will react as if they are lost in the wilderness.  In his book, Brand vs. Wild, Jonathan David Lewis presents research to show what organizations can learn from wilderness survival to survive disruption in business. 

Why is it that in the face of constant change, disruption, and even destruction most people and their organizations go under while others not only survive but thrive?Our guest on this episode is… Jonathan David LewisThe author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments.Jonathan is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork and Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age, as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign, and national Best Places to Work awards.In his new book "Brand Vs Wild" He speaks about correlating more than a decade of proprietary research with the latest in survival psychology, and being able to identify and articulate the essential qualities every survivalist, and modern marketer needs to navigate today’s business wilderness.In the show we'll take an in depth look at what Survival Psychology can teach us about human nature in business?Find out more about: Jonathan David Lewis at http://www.JonathanDavidLewis.com To find out more about hiring the host Dov Baron: Dov Baron: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking See acast.com/privacy for privacy and opt-out information.

Today on Entrepreneur Effect our host is joined by Jonathan David Lewis the author of Brand vs Wild. Jonathan is a Forbes contributor and a brand survival expert at McKee Wallwork + Co. As partner and strategy director at MW+C, Jonathan led his firm to be recognized by purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. Jonathan sharpened his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors of stalled growth and the principles proven to help companies traverse the dangers of the brand wilderness.

Time stamped show notes: [00:47] Introduction to his Jonathan David Lewis and his book.    [02:42] To be a great marketer or influencer you have to be empathetic [03:29] Research – 7 factors of business growth: there is no difference between a group of survivors in a mountain and entrepreneurs. Both are responding to a predictable disruption. [04:10] One of the key  differences of those that are able to do well in hard circumstances and those who don't, is your internal health as a team / the health of your relationships around you, which are built on empathy [06:07] Our natural state when the pressure is up, is to hunker down and get scared [6:19] Our predictable response to disruption is to go from fear to drift to inconsistency to savagery [7:35] There is no morality at the top. When the pressure is on, we turn against each other, even though it's not productive and it's the worst thing that can happen. [7:55] People need to collaborate with each other, instead of turning against each other to deal with disruption better. [08:32] Nothing of merit was ever achieved alone [08:44] Scarcity is real, but not as much as people think. We have the capacity to create overabundance. [13:55] Success is self-lessness. [14:11] Humility, the ability to listen is what's helped the achievers in this world success   [15:02] People at their core are not selfless, they're selfish. Working together takes work.   [15:38] The reason capitalism has created more wealth and abundance is because it is build on checks and balances, which is built on an understanding that we are selfish. [19:05] Game theory – stag hunt. You both have to make the same choice to get the maximum points.   [19:48] People know that they will at least get something if they act selfishly, this leads to mediocrity. [21:58] How to put an incentive in place: (1) give people a purpose – purpose puts you beyond yourself. [25:44] (1) Admit, (2) submit, (3) commit.   [29:20] Identify purpose to get team to rally around the idea of “we”. [29:45] Purpose is not enough, you have to focus.   [30:20] Ask: what does my customer need? How can I service my customer?   [30:32] Where purpose and focus overlap is where monetization occurs. [35:56] Language determines how you think.   [37:56] If you want to take part in the making of the new world you need to learn how to persuade, sell an idea, etc.   [38:46] Business concepts: (1) Getting things done. Get weird. Get awkward. [41:15] His business is built on having awkward conversations in the right way.   [43:10] He wants to be a blessing. Beginning with the people at his company.       Three key points:   People need to collaborate with each other, instead of turning against each other to deal with disruption better. Success is self-lessness. People know that they will at least get something if they act selfishly, this leads to mediocrity. Where purpose and focus overlap is where monetization occurs.   Resources mentioned/Links:   Brand Versus Wild – Jonathan David Lewis book Man's Search for Meaning – Viktor Frankl book Tribal Leadership – Dave Logan book Getting Naked – Patrick Lencioni book   Last question: Wants more honesty about his business and team because branding and marketing is commoditized. Wants to find the magic and not the logic in marketing. He needs perspective.Leave a review of his book. Contact him through Twitter and share your perspective.

Jonathan David Lewis is the author of "Brand vs. Wild: Building Resilient Brands for Harsh Business Environments." On this episode, he shares the value of creating a niche platform with a unique angle that represents your business. He talks about how to choose the right social media platforms, niche in, target your market, and find your brand's place in the market. He's a partner at McKee Wallwork + Company, an award-winning integrated marketing firm that has been recognized by Advertising Age as the Southwest Agency of the Year, the B2B Campaign of the Year, and one of the top ten small agencies in the country, as well as a repeat winner of the prestigious Effie Award for marketing effectiveness. Learn more at: http://www.johnathandavidlewis.com

September 13, 2017 Inspired Work David Harder, Resilient Brands Jonathan David Lewis, Olympic Chef Charles Carroll

Jonathan David Lewis and his company made the Inc. 500 Fastest Growing Companies list. And as soon as they made the list, their growth stopped. They went backwards. Over the next three years they experienced almost 98% client turnover. But there was something valuable that came from it that allowed them to get over the hump.

Episode 114 - Jonathan David Lewis discusses his book Brand vs Wild and ways to build resilient brands for harsh business environments. Jonathan is a branding and business strategist and a partner at McKee Wallwork + Company. You’ve seen him in places like Forbes , Digiday and Advertising Age. He says that the factors involved in surviving in today’s business landscape have surprising similarities to actual wilderness survival psychology. How so? Find out in this interview. Stay tuned after the interview for three action items and hear bonus comments. Host, Kevin Craine  Everyday-MBA.com  

On today’s episode of the Healthy Wealthy and Smart Podcast, I welcome Jonathan David Lewis onto the show to discuss brand survival. Jonathan David Lewis is the author of Brand vs Wild, a Forbes contributor and a brand survival expert at McKee Wallwork + Co. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors of stalled growth and the principles proven to help companies traverse the dangers of the brand wilderness. In this episode, we discuss: -What survival psychology can teach us about growing a business -Why maintaining success requires continual curiosity -Brand differentiation strategies and how to find your niche audience -Brand vs Wild: how to navigate the increasingly harsh business world -And so much more!   Business challenges can create fear, but fear is a primary driver of personal and business growth. Jonathan believes, “Fear is one of those emotions that is fundamental to business and career and life.”   Survival psychology describes three different reactions to adversity: being prepared, becoming paralyzed or panicking. Interestingly, Jonathan describes, “There is very little difference psychologically between a group of survivors who have crashed landed on a mountain or became lost in the desert and a group of business people who are just trying to navigate some sort of unexpected business challenge. We go through the same psychological reaction.”   Being an industry leader breeds complacency and arrogance. Jonathan warns, “One of the biggest enemies of continual learning is success.”   The age of mass marketing is coming to an end. New businesses should seek to be hyper-relevant to a very small tribe. Jonathan reminds us, “It’s okay to be small. It’s okay to be niche.”   For more information on Jonathan: Jonathan David Lewis is the author of Brand vs Wild, a Forbes contributor and a brand survival expert at McKee Wallwork + Co.   As partner and strategy director at MW+C, Jonathan led his firm to be recognized by purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.   Jonathan sharpened his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors of stalled growth and the principles proven to help companies traverse the dangers of the brand wilderness.   Resources discussed on this show: Brand vs Wild Jonathan David Lewis Twitter McKee Wallwork & Company Jonathan David Lewis Website Survival Psychology by John Leach   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my blog post on the Top 10 Podcast Episodes of 2016!  

BE AFRAID WHEN YOU FEEL SAFE! That's probably the quintessence of what Disciplined Disruption stands for. And that's what Jonathan shared as a key takeaway.  His book Brand vs. Wild: Building Resilient Brands for Harsh Business Environments provides insights why resilience in today's world is so important.  Learning from harsh environments will help you to succeed in the business environment too.  Get the book on Amazon here.  What do you do when you get lost in the wild - be it wilderness or business wilderness? 1) STOP  2) ORIENT (to avoid walking in circles) 3) ADAPT More About Jonathan David Lewis The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. How to connect with Jonathan Download his Speaker PDF here.  LinkedIn: https://www.linkedin.com/in/jonathanlewis11/ Twitter: http://twitter.com/jonathanD_lewis Website: www.jonathandavidlewis.com   Get your article "Digital Disruption vs Digital Transformation and what it means for you" here.   

In this episode of In Process Podcast, Trusted Counsel interviews Jonathan David Lewis, branding, strategist, and author of a 2017 new book titled “Brand vs Wild.” Lewis explains that “psychologically, there is very little difference between a group of survivors who crash-land on a mountain, and a group of leaders in a boardroom that are trying to deal with unexpected changes. Both groups experience disruption and both can overcome it in the same way.” Disruption, whether we like it or not, is our new normal. And it’s not going away. Lewis talks to us in-depth about helping brands to navigate through the wild in what he explains is survival psychology. During the course of the podcast, marketers and business leaders will learn about: Mistakes organizations often make when paralyzed by “disruption fear” The three categories people fall into when reacting with fear Real business survival stories What the Boy Scouts can teach you if you are lost in brand wilderness   Stream the conversation with Jonathan David Lewis in the player below to learn more. Did you enjoy this episode? Please give us a review and or share this episode with one or two people. Subscribe to In Process Podcast on iTunes to receive this episode as well as future bi-weekly episodes on your smartphone.

The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising … Continued

In this podcast the author of Brand vs. Wild, Jonathan David Lewis, tells us that running a business and managing a brand is a lot like undergoing wilderness survival training. It's not an easy undertaking, to be sure, but when we're in it to win it we really need to dig in deep to find the resources that are going to lead us to success and growth. Using analogies and real-life stories of wilderness survival experiences Jonathan weaves a rich tapestry of storytelling and life lessons for the listener. Thanks for listening to this podcast. See more about Jonathan and get links to all of his sites at elinbarton.com/podcast

Jonathan David Lewis is the author of the brand new, on the shelves now, book Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. He is a partner and strategy director at McKee Wallwork + Company, a firm recognized by Advertising Age as a national leader in branding and marketing. McKee Wallwork + Company […] The post ML23 – Survival Tips with Jonathan David Lewis appeared first on Jake A Carlson.

Jonathan David Lewis is an engaging and authoritative speaker who shares how to survive and thrive in today’s uncertain world. He is the author of several books including Brand VS Wild which will be the focus of this episode. In addition to writing books, Jonathan has also written several articles on places like Forbes, DigiDay, and Advertising Age where he explores that factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.   Quotes To Remember: “The task in front of us as business people is…get comfortable…with an uncomfortable amount of risk in every decision.” “Who are you going to disappoint?” (you can’t please everyone) “Always enter the danger.”   What You’ll Learn —How to anticipate and deal with disruption —How to stay focused on your goals —How to move forward in your business —The pathway to resilience   Key Links from The Show: Jonathan’s site Brand VS Wild -- Jonathan's Book     Recommended Books from The Show: Getting Naked by Patrick Lencioni   The Connected Company by Dave Gray   Power Branding by Steve Mckee The Black Swan by Nassim Nicholas Taleb

We often blame outside sources for our own shortcomings. Some people blame money, others blame the economy, but very few are willing to accept responsibility. In the end, not looking internally to find the problems means you'll never be able to find a proper solution. This is commonly the reason many businesses and entrepreneurs fail. There's a level of pride and ego that stops you from seeing it as your fault. This same exact mindset is commonly seen when people need to survive, because that's exactly what a business needs to do - survive. When things start to go wrong, and they always will, people tend to panic. Some entrepreneurs begin to run around in circles, while others freeze and give up. If you really want your business to survive, you need to think like you are out in the woods after a plane crash. Always analyze what's going on around you, be ready for what could go wrong, and don't be afraid to stop and think. On this episode of Creative Warriors podcast we are joined by Jonathan David Lewis, author of the incredibly unique book Brand vs Wild. He explains ways to shift your mindset to see your business continue to be successful and not get eaten by this wild and crazy world. Download this episode today and start looking at what you can do to be ready for when things inevitably start to take a turn in your business. THE BRUCE LEE WARRIOR “Without your bearings, you WILL walk in circles.” -Jonathan David Lewis Highlights - There's little difference between someone trying to survive in the wild and business men trying to tackle something in a board room. Always look outside your industry for inspiration. A lot of brands push off responsibility and blame other things, like the economy. Survival comes from internal forces, not external. Pride is death in the wilderness, and in business. The biggest lie we tell ourselves is that whatever made us successful will continue to make us successful. Innovate and change when you are at your peak, not when you've passed it. You need to worry about navigating the risk, not reduce the risk. We are in a sharing economy. Guest Contact - Jonathan's Website Jonathan's Twitter  Jonathan's Book  Brand vs. Wild Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn  

Have you ever felt the terror of being totally lost? In business, we prepare for everyday problems and stick to our established plan. But when the unexpected happens and our existence is threatened, we panic; we either fight a losing battle, retreat as fast as possible, or stop altogether in shock. This Fight, Flight or Freeze thought process is a natural survival instinct, but often it can be the end for us or our business.  We can’t expect the unexpected. That’s why it's critical for you to know the skills to not only survive -- but thrive. Today’s episode is about a survivalist. Jonathan David Lewis of McKee Wallwork, and author of Brand vs. Wild joins us to share his experience in bringing a brand back from the brink. As a survivor of a business that almost went under, Jonathan has created methods of fixing a sinking brand using survival psychology and real world crisis procedures. You will learn how to take a brand that is lost, and guide it towards your goal. In This Episode, You'll Learn Seven factors that impact survival of your business The Air Force’s Five ‘C’s of survival How pride kills in the wild Key Quotes “The factors that affect our growth are actually in our control.” - Jonathan Lewis “Why do some face adversity and thrive, and others fail?” - Jonathan Lewis “Success can be one of our biggest vulnerabilities.” - Jonathan Lewis “The first thing you need to do when you're lost is stop and orient yourself.” - Jonathan Lewis “You can only prosper from your most authentic stories.” - Park Howell Mentioned In This Episode Jonathan David Lewis Jonathan David Lewis Twitter Brand vs Wild McKee Wallwork & Co. Breaking Bad Bob Odenkirk Jon Krakauer Lego Al Gore’s An Inconvenient Truth Story Marketer of the Week - Donald Trump Climate change is the most urgent issue facing humanity, with many people denying the existence of the problem. Scientists working on clean energy struggle to gain traction, but climate change may have found an unlikely, unintentional advocate: Donald Trump. Documentaries like An Inconvenient Truth are nowhere near as powerful at spreading climate change awareness as the Donald and his denial. Why is this? Because Trump is a contradiction, a conflict, he gives the cause a much-needed antagonist. Having such a vocal opposition towards climate change signaled a call to action like never before. When your story has high stakes, you can channel that into purpose, and your audience will rally behind your cause. For demonstrating the power of a good conflict we have decided to name Donald Trump as the Story Marketer of the Week. About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

Segment 1: Ellen Latham is a highly trained physiologist with a lifelong passion for health and fitness. Her desire to be on the cutting edge of fitness inspired Ellen to design “The Ultimate Workout,” which became the foundation for Orangetheory Fitness Workout gym in Florida.Segment 2: Jonathan David Lewis is the author of Brand vs Wild, a Forbes contributor and a brand survival expert at McKee Wallwork + Co.Segment 3: Emily Harris is the program manager for Let's Put Our Cities on the Map initiative at Google. She is a key leader in the effort to drive economic growth by helping small business get online and succeed online. Segment 4: Ilan Ferdman is a co-founder of Satori Prime–as well as a world-class life coach, passionate entrepreneur, and motivational speaker, fiercely dedicated to success.Segment 5: Alexa Roman is a Lead Product Designer at Burner, an app for creating on-demand, smart phone numbers. At Burner, she works on product and growth initiatives through the lens of customer experience. Sponsored by Nextiva

In this episode, Geoffrey sits down with fellow author of the new book "Brand vs. Wild," Jonathan David Lewis to discuss how adapting to the business world in this day and age is no different than crash landing on the side of a mountain.Buy the book on Amazon at https://www.amazon.com/Brand-vs-Wild-Resilient-Environments/dp/1138736015Find out more at http://disruptivefm.net#DisruptiveFM

In this episode, Geoffrey sits down with fellow author of the new book "Brand vs. Wild," Jonathan David Lewis to discuss how adapting to the business world in this day and age is no different than crash landing on the side of a mountain.Buy the book on Amazon at https://www.amazon.com/Brand-vs-Wild-Resilient-Environments/dp/1138736015Find out more at http://disruptivefm.net#DisruptiveFM

Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133 This week my guest is Jonathan David Lewis. He's the author of Brand vs Wild, a book about building resilient brands in harsh business environments. We chat about how jazz bands, not orchestras, are the right analogy for resilient businesses. Sounds intriguing, doesn't it? And it is! Welcome to episode 133 of the Marketing and Finance Podcast. We chat about: How board room members go through similar challenges and emotions as the survivors of a plane crash on a mountain side How the smallest thing can become existentially dangerous for companies Why systems design is now a key part of marketing There's no fool proof solution to "wild" but you can increase your resilience Why old concepts of success don't work anymore - for example, flexibility is better than efficiency Why improvisation is important at the front line Who is Jonathan David Lewis? Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, a Forbes contributor and a turnaround expert at McKee Wallwork + Co., an integrated marketing firm that helps stalled, stuck and stale brands rekindle growth. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Links and Show Notes. For links to the books and apps mentioned by Jonathan, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

In a world of varied brands and businesses, how do you ensure that your brand thrives and survives in the wild? In this episode my guest Jonathan David Lewis  shared insights on how your brand can thrive in the wild – Jonathan is a branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes , Digiday , and Advertising Age , where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.  Listen, learn and share Recommended Books: Brand Vs Wild GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

Is your business surviving or thriving? My guest today is brand survival expert Jonathan David Lewis, the author of “Brand Vs. Wild: Building Resilient Brands for Harsh Business Environments.” The marketing agency where Jonathan's a partner, McKee Wallwork + Co., has been recognized by Advertising Age as a national leader in branding and marketing. Jonathan specializes in working with stalled, stuck or stale brands that have been living in survival mode. He works to break companies out of ambiguity to hit marketing with a clarity that helps them thrive. “So much of the way out [of survival mode] has to do with psychology and human nature and emotion far more than any of us would like to admit,” Jonathan tells me in this episode. Jonathan's watched as the marketing realm has undergone a complete overhaul, with continuous and dramatic changes still filtering down. That uncertainty has left many stalled, stuck or stale brands that need to revamp their image and their strategies. And to develop a new breed of resilience. Using his background in psychology, Jonathan recognizes the predictable ways people react in survival mode and channels that for better marketing. And he's done it all without sacrificing his integrity. If you've noticed that biographies of great people tend to be filled with a mess of a personal life, this episode's for you. If you feel your business is stalled, stuck or stale, Jonathan's story may help you get chugging again. And if you want to weatherproof your business for the ongoing marketing storms in today's fast-changing world, click play in the player above to get started. Listen to this episode to hear Jonathan David Lewis discuss with me how to make your business thrive in the new marketing age and more: How to deal with lightning-fast changes in the marketing world. Knowing who to disappoint. The one attribute that will get you ahead farther than any other. Developing resilience in your business. Being comfortable in ambiguity. Why business leaders act the way they do in the face of disruptions or industry challenges. The one thing every successful strategy has behind it. Work-life balance while writing a book. Buckling down when things seem hardest to WIN! Why Jonathan's company won't service many big-money companies. Books and resources mentioned in this episode: Some of the following links are affiliate links. If you click through and purchase The Lions Pride may get a small commission. “The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level,” by Gay Hendricks “Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client,” by Patrick Lencioni “The Connected Company,” by Dave Gray and Thomas Vader Wal “Brand vs. Wild: Building Resilient Brands for Harsh Business Environments,” by Jonathan David Lewis How to contact Jonathan David Lewis: Website   Feeling stuck? You don't have to feel stalled, stuck or stale in your business. As coaches leading a movement of businessmen, we walk beside you to bring your business and life to a higher plane. If you feel stuck at all, let's talk about it. In your free video call, we'll get you started back toward the freedom to grow and go BIG. Learn more

This week on DisrupTV, we interviewed Diana O'Brien, CMO at Deloitte, Jonathan David Lewis, Partner & VP of Strategy Director at McKee Wallwork + Company and Author of "Brand vs Wild," and Jon Swartz, SF Bureau Chief at USA Today. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Jonathan David Lewis, author of Brand Vs.Wild talks about building resilient brands for harsh business environments. He reveals what you need to do if your business is stalled, stuck or stale. Show Notes [3:00] Is branding important? [7:00] Savagery in Business? [12:30] Brand hacks to face the wild in business. Quotes: “I get asked a lot why is branding important? I would say is your reputation important?” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar JonathanDavidLewis.com

A company in crisis creates the same stress on executives and their team as being stranded on a mountain in a blizzard. How can you survive the disruption? Jonathan David Lewis’s new book, Brand vs Wild discusses how to survive disruption and how to serve up disruption. Discover the seven elements that cause companies to be disrupted and counter disruption. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

A company in crisis creates the same stress on executives and their team as being stranded on a mountain in a blizzard. How can you survive the disruption? Jonathan David Lewis's new book, Brand vs Wild discusses how to survive disruption and how to serve up disruption. Discover the seven elements that cause companies to be […]

Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. He is an engaging and authoritative speaker on shaping a brand that can survive and thrive, in today’s tough uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing. They were also named the Southwest Small Agency of the Year, and received the national B2B Campaign of the Year, and national Best Places to Work awards. All About the Brand vs. Wild ConceptWhat does “wild” mean in the world today? [3:51] New vs. old success principles [5:36] Predictable human reactions to disruption. [6:16] Kodak – A disruption example [8:20] Blockbuster’s path to irrelevance [12:14] Business Building InsightsFear and how it affects us [9:03] Watch your numbers to see if you’re losing relevancy [9:46] Stop – Think – Observe – Plan [11:28] Ways you can stay relevant [13:08] The value of podcasts [16:30] Embrace ambiguity. It leads to opportunity. [17:46] 3 Steps to taking action in the “wild” [20:28] The nimble advantage of the small business owner [23:20] The kind truth [31:43] Success TraitConnecting the dots allows Jonathan to see how everything fits together. [28:04] Listening [28:57] Productivity/Lifestyle Tool Google Surveys (https://www.google.com/analytics/surveys/)  – get fast, reliable insights from consumers online iphone and MacBook Air Recommended Reading and Listening (http://www.giftbizbook.com) Getting Naked (http://amzn.to/2p9kQ1f) by Patrick Lencioni Brand vs. Wild (http://amzn.to/2pxTgO4) by Jonathan David Lewis [25:30]     Contact Links Website (http://www.jonathandavidlewis.com) Facebook (https://www.facebook.com/TheJonathanDavidLewis/) Instagram (https://www.instagram.com/jonathandavidlewis/) Twitter (https://twitter.com/JonathanD_Lewis) LinkedIn (https://www.linkedin.com/in/jonathanlewis11/) YouTube (https://www.youtube.com/watch?v=oMh9FLqfj8s&t=1s) If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at McKee Wallwork + Company, calls this new normal we find ourselves in “the wild.” This is the focus of his new book, Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. We chatted about survival, leadership, and how your brand can avoid walking in circles on this week’s episode of the On Brand podcast.  About Jonathan David Lewis The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Episode Highlights What happens when we find ourselves and our businesses in this chaotic wild? “We’re overwhelmed. There are seven factors that affect business growth. Three are external — the economy, aggressive competition, and industry disruption. The other four are internal factors.” These can be especially damaging for brands today. “The wild turns brands wild.” We get erratic and inconsistent. “What used to work — things like size — are a vulnerability today. And when you’re lost, you lose your confidence and increase your fear.” What do most of us do when we’re lost in the wild? Lewis pointed us to the research of Dr. John Leach, one of the world’s leading experts on survival psychology, noting the 10-80-10 theory. This states that in survival situations, 10% are prepared, 80% are paralyzed, and 10% panic. “Fight, flight, and freeze. You see this in brands too — especially recently with United and Pepsi.” So, what do you do when you discover that you’re lost as a brand? “STOP. It’s the hardest thing to do. It’s an acronym survivalists use — Stop, Think, Observe, Plan. Take the time to orient yourself. That’s how you avoid walking in circles.” What brand has made Jonathan smile recently? “I’d have to say Carls Jr.” Lewis cited their abandonment of their previous sex-focused strategy. Go Daddy has done something similar as well, trading the axiom of “sex sells” for telling better stories about small business websites. To learn more, go to jonathandavidlewis.com and you can check out the book on Amazon. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, past guest Gabriella Mirabelli had me on her podcast — Up Next — where I chatted about scrappy marketing. Thanks Gabriella! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!