Podcasts about menachem lubinsky

In today's episode, we dive deep into the world of Jewish marketing with our esteemed guest, Menachem Lubinsky, a trailblazer and founder of the leading marketing firm, LUBICOM. Join us as we explore various facets of marketing, branding, and the burgeoning kosher food industry through insightful conversations and expert analysis. Menachem Lubinsky shares his inspiring journey from writing newsletters in a bungalow colony to founding LUBICOM, a prominent marketing firm. He emphasizes the significance of professionalism, precision and offers valuable insights into the evolution of the marketing industry and the enduring principles of strong leadership and high standards. Delving into the fundamental role of messaging in advertising, this segment explores the differences and connections between branding and marketing. Using Coca-Cola as an iconic example, Lubinsky discusses the importance of having a robust product before investing in branding efforts. He also highlights the commitment required to maintain consistent brand positioning, particularly for startups, to avoid market confusion. This segment focuses on the process of developing and evaluating business ideas, emphasizing the importance of preliminary research and cautious investment. Lubinsky discusses the pitfalls of presenting undeveloped ideas and the necessity of ensuring an idea is novel and marketable before seeking professional consultation. The conversation also introduces his new podcast, "Kosher Today," which provides updates and trends in the kosher industry. Join us for a fascinating journey through the intricate world of Jewish marketing, branding, and the dynamic kosher food industry, guided by the expertise and experiences of Menachem Lubinsky. Menachem Lubinsky is president & CEO of LUBICOM Business Consulting, which includes a full-service public relations, advertising and marketing firm he that founded in 1984. Mr. Lubinsky is a seasoned business executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic business professional who is frequently consulted by businesses of all sizes. For more than 30 years, LUBICOM Marketing has provided services to a broad cadre of clients in diverse areas, including MCI, Sprint, Coca Cola, Dannon Yogurt, Lea & Perrins, Welch's, Frito-Lay, Hospital for Joint Diseases, Maimonides Hospital, Brookdale Hospital, Metropolitan Jewish Health System, the Luggage and Leather Goods and Shoe Industries, and more than 500 other businesses and not-for-profit organizations.  Mr. Lubinsky is the recognized authority on the kosher food market.  Mr. Lubinsky writes a weekly “The Business Monitor” column for Hamodia and lectures extensively on business topics. His business consulting division has grown significantly in recent years, providing business consulting services to some 100 businesses in the past few years, ranging from start-ups to large multi-national companies.     00:04:12 - Precise, perfectionist, role model, influential community leader. 00:09:25 - Effective advertising requires delivering a clear message. 00:12:33 - Branding is essential but can be risky. 00:15:43 - Brand positioning and commitment crucial for success. 00:18:37 - Branding requires professional input and commitment. 00:19:56 - Beware of taking divisive stances in business. 00:23:25 - Missed sales opportunities in Jewish communities, marketing. 00:29:32 - Various countries eager to produce successful kosher wine. 00:31:12 - Prioritize quality service for long-term success. 00:35:37 - Before pursuing an idea, do thorough research. 00:37:53 - Initial investment without proper interest risks loss. 00:40:30 - Podcast covers kosher industry trends and news. 00:44:04 - Growing trends in kosher market, quality products.   The success of marketing campaigns hinges on a clear and compelling message. No matter how visually appealing, advertising efforts will fall flat without strong content and a focused message. Marketing's core goal is to get products on and off the shelves. While the mediums may evolve, such as the rise of social media, the essence of marketing remains the same. Major brands often overlook opportunities by not fully engaging with the Jewish market. Expanding beyond just kosher certification can unlock growth by better reaching this community. There is a growing trend towards healthy eating in the kosher market, with increasing demand for organic, gluten-free, and sugar-free products. This shift, driven largely by younger generations, mirrors broader market trends. The Jewish community has shown remarkable creativity in producing quality kosher products that appeal not only to Jews but also to non-Jewish consumers who see kosher as a mark of higher quality.   lubicom https://ptex.co/pandadoc

50 Years In Motion Let's listen in to R' Menachem Lubinsky, President & CEO of LUBICOM Marketing Consulting, for his unique perspective behind the scenes as he observed the explosive growth of Kosher products over the last 50 years. View it in its entirety at https://www.kashrusawareness.com/post/kosher-explosion To Sponsor An Episode: https://pay.banquest.com/kashrusawareness Join the Let's Talk Kashrus WhatsApp Community for educational content and kashrus updates https://chat.whatsapp.com/Hk3SHVsBfELEgJet4ZNYDR

Have you ever eaten kosher food? That's food which conforms to the Jewish dietary regulations of kashrut. These regulations forbid consuming pork or shellfish of any kind, for example. Meat from other animals, such as cows and lamb, are OK provided restrictions are met. But they must be slaughtered according to set guidelines. All kosher rulings are overseen by trained rabbis from a kosher certification agency. They inspect, uphold and grant rights to label a food kosher. Ordinarily, kosher food is associated with the Jewish faith, but it's becoming very popular among non-Jews too.你吃过犹太食品吗？那是符合kashrut犹太饮食规定的食物。例如，这些规定禁止食用任何种类的猪肉或贝类。只要满足限制条件，其他动物的肉，如牛和羊肉，都是可以的。但必须按照既定的指导方针屠宰它们。所有 Kosher 裁决均由来自 Kosher 认证机构的训练有素的拉比监督。他们检查、维护和授予对食品犹太洁食标签的权利。通常，犹太食品与犹太人的信仰有关，但它在非犹太人中也变得非常流行。According to the Jewish telegraphic agency, as of 2018 there were approximately 7.5 million Jews in the United States. But, according to a study by the Quartz business news website, 41% of all packaged foodstuffs there are certified kosher. In fact, the global kosher food market is predicted to rise to $60 billion in annual sales by 2025 - according to PR Newswire, a press release distribution network.根据犹太电报机构的数据，截至 2018 年，美国约有 750 万犹太人。但是，根据 Quartz 商业新闻网站的一项研究，41% 的包装食品都经过了犹太洁食认证。事实上，根据新闻稿发布网络 PR Newswire 的数据，预计到 2025 年，全球犹太食品市场的年销售额将增至 600 亿美元。Why might this be? One reason is the possible perception that kosher food is cleaner or healthier. Another is the guarantee that certain allergens, such as shellfish, will definitely not be permitted. And its protocols mean anyone seeking to avoid certain animal-based ingredients, such as gelatine, can do so.为什么会这样？一个原因是可能认为犹太食品更清洁或更健康。另一个是保证某些过敏原，如贝类，绝对不会被允许。它的协议意味着任何寻求避免某些动物成分（如明胶）的人都可以这样做。"It appeals to a more health-conscious consumer", says Menachem Lubinsky, CEO of Lubicom. They're the organiser of "Kosherfest", a two-day event that advertises itself as 'the world's largest and most attended kosher-certified products trade show'. In 2019, at its 31st event in New Jersey, attendance was up from the previous year by 800, and 300 new products were on display. In addition, non-Jewish-owned companies from places such as Pakistan, South Korea and Italy were in attendance.“它吸引了更注重健康的消费者”，Lubicom 的首席执行官 Menachem Lubinsky 说。他们是“Kosherfest”的组织者，这是一个为期两天的活动，宣传自己是“世界上最大、参加人数最多的 Kosher 认证产品贸易展”。2019 年，在新泽西州举行的第 31 届活动上，出席人数比上一年增加了 800 人，展出了 300 种新产品。此外，来自巴基斯坦、韩国和意大利等地的非犹太人所有的公司也出席了会议。So keep your eyes peeled for an authorised kosher trademark the next time you're food shopping. Based on their popularity to date, it might not be long before we're all eating a little something kosher.因此，下次购买食品时，请留意获得授权的犹太洁食商标。根据它们迄今为止的受欢迎程度，可能不久之后我们都会吃点犹太洁食。词汇表conform 符合，遵守regulation 规则，规定forbid 禁止restriction 限制according to 按照，根据guidelines 准则，标准ruling 决定，裁定oversee 监管uphold 维护grant (the) right to 授予……权利certified 有合格证书的，获得资格的guarantee 保证permit 允许protocol 规定authorised 认证的，授权的trademark 商标

Menachem Lubinsky, president of Lubicom Marketing and founder of KosherFest, the Kosher food trade show, joins us for this week's episode of the VaadCast. Today we'll discuss the history of KosherFest, why he started it, and what it's all about. Additionally, we will cover the global supply chain shortage, its impact on the Kosher food industry, as well as the new laws in Israel that impact the Kosher world.  Listen to find out more. Sign up for our newsletter for updates and news: https://queensvaad.org/Questions? E-mail us at: vhq@queensvaad.org This episode is sponsored by TevahMedia. TevahMedia offers a wide range of marketing services to businesses, non-profits, and e-commerce brands. Looking to rank higher on Google? Optimize your social media? Increase your website's sales? Or improve your website's management? As longtime clients of TevahMedia, CEO Noah Morris and his team have developed a strategy to engage our community via social media, email blasts, and website management. Book a free consultation at TevahMedia.com or call Noah at 917-675-0924. Mention VaadCast for a discount on your first 90 days. Make sure to comment and subscribe.

Devo and I met for the first time #IRL at Melinda Strauss's Jewish Food Media Expo; a byproduct of the Kosherfest week of kosher. Since its inauguration in 1989, (32nd year) Kosherfest has shaped not just the Kosher food marketing scene, but the food scene as a whole. From a business perspective, brands realize the buying power and safety that a kosher certification status represents. This is all spearheaded by the founder, Mr. Menachem Lubinsky, with who we are fortunate to be joined tonight. -Bit about your background in marketing -What you would tell your younger self/what hold true in the industry now versus what you were schooled -What made you found Kosherfest -Lessons along the way, can be "learned the hard way/hindsight is 20/20 -Projections for the future business/Kosher One of your biggest business struggles and how overcoming it shaped your business acumen/Emunah and of course, we end off with some golden tea light nuggets. #Tealights #Kosherfest #season2

Tune in to hear Menachem share: Why taking advantage of ethnic marketing is important for YOUR business, Why targeting different market segments works, How to achieve optimal results by geo-targeting specific market segments And many more key marketing insights! Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode #36: Menachem Lubinsky  “Its all about the Brand positioning” Menachem Lubinsky is president & CEO of LUBICOM Marketing Consulting, a full-service public relations, advertising and marketing firm he founded in 1984. Mr. Lubinsky is a seasoned marketing executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic marketing professional who is frequently consulted by businesses of all sizes.  In 1989, Menachem founded Kosherfest, the first-ever trade show for foods that are kosher certified, with just 69 booths and little more than 700 visitors. In addition to the international kosher food show, Menachem Lubinsky is the founding publisher of Kosher Today (http://www.koshertoday.com), the leading trade publication on kosher for the food industry with more than 9000 subscribers worldwide. In this interview Menachem shares: The founding of Cope Institute Strategic marketing   Proper product positioning The origins of Kosherfest Dealing with a PR Crisis Using digital marketing to target your consumer Breaking into the Kosher food market How much to spend on advertising The importance of a Mentor

You don't have to be Jewish to love Kosher food…or to profit handsomely from it.   Thousands of business owners from around the world turned out earlier this month for the 26th annual Kosherfest trade show, a showcase of kosher food and beverage industry. This week on Monday Morning Radio the event's founder, Menachem Lubinsky, explains why so many non-Jewish business owners are hopping aboard the Kosher bandwagon and how you can come aboard. Menachem, who is President & CEO of LUBICOM Marketing Consulting, is interviewed by Wizard Academy faculty member Dean Rotbart, an award-winning veteran broadcast journalist.  Dean is co-host of Business Unconventional. The one-hour radio newsmagazine debuted in October 2011 on News/Talk 710 KNUS AM in Denver. Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200.  Limited slots still available before the end of the year.     Photo: Menachem Lubinsky, Lubicom Marketing ConsultingPosted: November 24, 2014Monday Morning Run Time: 29 minutes  30 seconds

On this episode of Table For Two. Naomi Nachman hosts Esti Berkowitz who is co-chairing the Kosherfeast social media event, Menachem Lubinsky founder of Kosherfest and Melinda Strauss hosting the kosher food bloggers conference. All 3 events are run the last week of October.

Moishe Grunhut owner of Flaum's & Sonny & Joe's. Menachem Lubinsky, Marketing & Kosher expert On Flaum's Appetizing's side of the story regarding the recent settlement with 17 former workers for over $ 500,000 which ended a boycott in effect since 2007. A

Avi Moskowitz on some potential bias against Orthodox Jews in one recent case, Yitzhak Satlas of Bottom Line Marketing, Menachem Lubinsky on Mount of Olives problems, Mendy Reiner, Founder & Chairman Project Renewal

Menachem Lubinsky on a culinary Chanukah and Pomegrante: Binyomin Rose of Mishpacha; Rabbi Ancel Perl of NCFJE, Karen Franklin, Guest curator of The Morgenthaus: A Legacy of Service.

Fools Gold (the band) joins Finger On The Pulse on this weeks Snacky Tunes.

Menachem Lubinsky on Pomegrante for Sukkos, Sender Rappaport of Masbia, Nuttan Waidenbaum on Chol Hamoed events Devra Ferst, editorial assistant the Forward on Women Kosher Supervisors,

Jeremy Davidson on his Yom Kippur movie , Menachem Lubinsky

MENACHEM LUBINSKY, RABBI JONATHAN ROSENBLATT, CONGRESSMAN ELLIOT ENGEL

MENACHEM LUBINSKY, RABBI JONATHAN ROSENBLATT, CONGRESSMAN ELLIOT ENGEL