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Nation of Langue han conseguido en cinco años algo que muchas bandas persiguen toda una carrera: un sonido propio e inmediatamente reconocible y, a la vez, una idea que sigue creciendo y expandiéndose, explorando nuevas referencias, géneros y épocas. Y esto último es importante porque parte de la esencia pura del trío se construye desde la nostalgia, convertida en una experiencia compartida. Porque, al final, es juntos como logramos sobrellevarla. Acaban de anunciar para septiembre un disco que no les puede definir mejor por su título: 'Dance Called Memory'.Playlist:Nation of Language - I'm Not Ready for the ChangeThe Cure - All I Ever Am (65daysofstatic remix)Yung Lean - I'm Your Dirt, I'm Your LoveDepresión Sonora - Me Va la Vida en EstoKevin Abstract, Dominic Fike - Geezerrusowsky, Kevin Abstract - LIAR?Teo Planell - RadioNina Emocional - KOMURANick León, Esty, mediopicky - Millennium FreakLSDXOXO, Shygirl - SATISFYGirl Ultra - guapa (Fcuckers Remix)Daphni - Sad Piano HouseNubiyan Twist - Find Your Flame (Jungle Version)Aminé, chlothegod - ChangerYazmin Lacey - Ain't I Good For YouEzra Collective, Yazmin Lacey - God Gave Me Feet For DancingEscuchar audio
In this moving episode, we meet Esty, who grew up in a turbulent home marked by conflict and a painful family secret that shaped her sense of self. Carrying deep feelings of toxic shame, Esty has long struggled to be vulnerable, especially within her marriage. Opening up felt unsafe, not just with others, but even with herself. With Dr. Zimmerman's guidance, Esty begins to uncover the root of her guardedness and the fear that comes with facing her own emotions. Together, they navigate the delicate process of building trust from within, working toward closure, healing, and the hope of a deeper connection ahead.To be a future guest (yes, we can distort your voice):Please visit LivingLchaim.com/podcasttherapyYou can explore the world of mental health with our other show"That's An Issue":https://plinkhq.com/i/1607752110/e/?to_pageReach out to Dr. Z here:Child and Adult Psychological Services, PLLCEmail: Info@caapsgroup.comOffice: (718) 338-4477Website: https://caapsgroup.comLchaim.
We got hour two started off with the Orange & Blue Breakfast! In this segment, we took a deep dive into tonight's game. The boy's went around the room in this segment. No Dusty, no problem. The boys try to remain hot with their Play Alberta Early Bird Bet of the day! In the middle of the second hour, it was time for I Got Beef presented by Acme Meat Market! Very good beefs from the boys today. Reid Wilkins was the first guest on today's show. He recapped his ESTY worthy rant just two days ago, then gave his thoughts on tonights game.
We are back with the final edition of The Nielson Show this week and like we always do, we played some EST Originals brought to you by totem Outdoor Outfitters. We recapped yesterday's ESTY show and discussed why Reid Wilkins does not like the idea of a gentlemen's sweep, right before we dove into Morning Announcements presented by 100.3 The Bear to recap some NHL & NBA action from last night. After the sports update, we dove into The Fan Zone presented by FansFirst to discuss whether or not the Edmonton Oilers are the rightful cup favourites. To finish off hour one on this fine Friday, like we always do we Cracked Some Packs presented by Wayne's Sports Cards & Collectables.
We are back with a potential ESTY winning show, The Gentlemen's Show. We start off with some very classical tunes, this was brought to you by totem Outdoor Outfitters. Lights, camera, action… let the show commence. The boy's dove right into recapping last nights game in a professional matter. Plenty of wise words around the room. Soon after a brilliant update, the gentleman jumped right into the morning after show to take a deep dive into last night's game. We looked at the biggest moments from last night's game, the super stat and who were the fourth and 38th stars from last night's game. To conclude hour one, it was time for The Fan Zone presented by FansFirst to discuss which Oilers was the MVP in this series…
We got the third hour started with Mr Mikes Kind of Easy Trivia! Another winner today. We then hit Three Questions Too Many presented by Park Mazda. Joaquin Gage was the final guest on today's show. He stopped by for Scalding Hot Takes presented by The Ranch Golf & Country Club. Maybe an ESTY worthy segment of Hot Takes? It is an Oilers game day, so we dove into the Orange & Blue Breakfast presented by GCL Diesel to discuss tongiht's keys to a victory! The boys finished off the show with The Wrap from William Huff!
Hour two got started off with ESTY winning guest of the year, Luke Gazdic. He started off with his thoughts on the moves the Oilers made before trade deadline and gave his thoughts on the new guys. He then touched on the lineup and shared his thought's on who he'd like to see on Leon's line. This led to the fellas discussing line mates for Leon right before we dove into tonight's game day parlay, powered by Coolbet Canada. I Got Beef from Acme Meat Market got the second half of hour two started. The boy's went around the room with some really good beefs today. To finish off hour two, Reid Wilkins stopped by to share his thoughts on nuts and to shed some light on what happened 25 years ago today…
Was the start to today's show ESTY worthy?! The fellas were absolutely buzzing. We start off with a few stories, Zach's trip, ‘The Catch' heard across the studio, and comfortable naked guy at the gym. Lot's of laughs to start off the show. We then transitioned to Morning Announcements for 100.3 The Bear to recap everything in the world of sport from last night. After the first sports update, we dove into The Fan Zone presented by FansFirst to discuss who's at fault for the Oilers recent slump. The players, the coaching staff or the management? This took us to the end of the hour.
This week on Mel & Floyd: Visits from Esty, Ruby [who has a new job], Sarah, and a couple from Menomonee; And other random topics. The post Your Love Don't Pay Our Bills appeared first on WORT-FM 89.9.
Esty Shushan is a Haredi woman who founded Nivcharot — a Good People Fund grantee — to promote the status and rights of ultra-Orthodox women in Israel through education, advocacy and cultivation of women leaders. In conversation with GPF Executive Director Naomi Eisenberger, Esty describes her personal journey finding her voice as a social visionary, … Continue reading For Haredi Women in Israel, Gaining a Voice →
Stocks fell slightly after a record-setting session for Wall Street. Esty stock tumbles. What generation spends most on pets? Plus, Patrick O'Hare with Briefing.com talks about current market conditions and more.
Stocks fell slightly after a record-setting session for Wall Street. Esty stock tumbles. What generation spends most on pets? Plus, Patrick O'Hare with Briefing.com talks about current market conditions and more.See omnystudio.com/listener for privacy information.
Episode 506 of "The Rob V Show" features Carlee Ann, who is described as an OnlyFans creator and a bartender. In this episode, Carlee shares some of her wild experiences, including attending sex parties and discussing how she sources scripts for her OnlyFans videos from Etsy.
This week we talk about Austin's most haunted hotel, the Driskill! Haunted by a cowboy, a bride, and even a U.S. President! We also get into the legend of the Amazon Rainforest's Mapinguari! A fearsome beast with one eye and a terrible stench. Stay until the end for a surprise! Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Facebook: Mysteries, Myths, and Legends Taylor's Instagram: @teeelive Savannah's Instagram: @kavannahaha
It's dear esty again! We love you guys and are so excited for another year with you all
This week we talk about the origin of the Lunar New Year, the legend of Nian! We also get into the haunted Sword Gates House located in Charleston, SC. Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Facebook: Mysteries, Myths, and Legends Taylor's Instagram: @teeelive Savannah's Instagram: @kavannahaha
This week we get into the haunted Lizzie Borden house that is now a Bed and Breakfast! We also talk about the Appalachian legend of the Boojum and Hootin' Annie (hootenanny). Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Facebook: Mysteries, Myths, and Legends Taylor's Instagram: @teeelive Savannah's Instagram: @kavannahaha
Psychotherapist Dr. Katharine Esty explores the lives of people in their 80s in her book Eighty Somethings, revealing the secrets to joy and fulfillment as we age.
Agradece a este podcast tantas horas de entretenimiento y disfruta de episodios exclusivos como éste. ¡Apóyale en iVoox! El 2025 amanece en la Season 23 de EPSI, y para recibirlo ha venido Anajú Bitxo, que nos acompaña a una Ganga con Esty volcada total. Ponemos en común los devenires del cambio de año, hacemos llamadas telefónicas, estrenamos un nuevo rincón y hacemos incluso un unboxing. Todo perfecto.Escucha este episodio completo y accede a todo el contenido exclusivo de Podcast El Programa de Sita Abellán. Descubre antes que nadie los nuevos episodios, y participa en la comunidad exclusiva de oyentes en https://go.ivoox.com/sq/30132
Sicha #196: Parshas Vayechi, Chelek Chof pg 243. Commitment to Education of generations of children beyond my basic responsibilities- it's worth it! Yosef raising his great-grandchildren and what we can learn from it! Thank you to 2 Sponsors of this week's sicha learning! Rivky brikman, Chabad of SeaGate/ Coney Island in honor of 5 teves. May we see our complete didan notzach and may we always bring The Rebbe Nachas ruach! Thank you to a listener, Esty, who co-sponsored in honor of her upcoming birthday this Sunday! It should be a shnas bracha & hatzlacha!!
It's still Christmas time! This week we cover the legend of La Befana, the Italian Christmas Witch who brings treats to all of the children of Italy. We also talk about one of the scariest cryptids of the Appalachians; the notdeer. Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
Go to instagram to enter our giveaway! This week we get into the mystery of Beaver Dunes Park aka Oklahoma's Bermuda Triangle. We also cover the haunted Peggy the Doll. Listen if you dare. Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
The fellas start the show with a banger! The boys quickly touch on YouTube Trev finally getting his dryer fixed, which then led to Dusty confessing that he has never burped! We then dove into ‘Morning Announcements' presented by 100.3 The Bear to recap all that transpired last night in the world of sports. You know it's holiday season when Lt. Eric gives his day one of twelve days of Christmas, which was nothing short of beautiful. It was then time for ‘Tales of the North' which was a potential ESTY worthy one. Near the end of the first hour, it was time to ‘Crack Some Packs' presented by Wayne's Sports Cards & Collectables! And we finished the first hour with ‘The Fan Zone' presented by FansFirst to discuss if Stuart Skinner is this years whipping boy…
This week we get into the holiday spirit! Savannah dives into the history of Christmas ghost stories and Taylor talks about the ghosts at the haunted Banff Springs Hotel. Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
This week we cover a listener submitted story, the haunted Memphis, TN bar, Earnestine and Hazel's. It is the most haunted bar in Tennessee! We also cover the Francis E. Warren Air Force Base, the most haunted active military base in the US! Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
Agradece a este podcast tantas horas de entretenimiento y disfruta de episodios exclusivos como éste. ¡Apóyale en iVoox! Los Estudios Romanones se visten de gala para recibir a Mista Louis y Anajú Bicho, con los que hablamos de asuntos de DRES, CNPSDOM, y de mútiples realidades, tanto del pasado, como del presente y el futuro. Esty sigue malite, pero hemos podido hablar con ella, y ponernos un poco al día. Escucha este episodio completo y accede a todo el contenido exclusivo de Podcast El Programa de Sita Abellán. Descubre antes que nadie los nuevos episodios, y participa en la comunidad exclusiva de oyentes en https://go.ivoox.com/sq/30132
This week Savannah talks about another Fearsome Critter, the Arkansas Snip aka the Skeeteroo aka Taylor's worst nightmare. Giant mosquitoes. Taylor discusses the hauntings of the Odd Fellows Asylum that was also a hospital, orphanage, and geriatric care center. Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
Have you ever received an email from a ghost? Do you know about the only legally haunted house in America? This week we dive into some truly haunting ghost stories! Join us to hear all about the craziness of the Ackley House and the ghost emails! Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
La Ruina desde Bilbao con Ignasi Taltavull (@ignasitf), Tomàs Fuentes (@cap0) y Esty Quesada entrando al juego de una acosadora. Ayuda a los afectados de la DANA: Fundació Horta Sud - https://fundaciohortasud.helpbysc.com/afectados-dana Resistencia Migrante Disidente - https://www.instagram.com/resistenciamigrantedisidente/ Protectora Modepran - https://www.protectoramodepran.com/ Ahora puedes ver La Ruina en Podimo y disfrutar de 30 días gratis para ver este episodio y mucho contenido más aquí: https://go.podimo.com/es/laruina ️ LA RUINA está de gira en http://www.laruinashow.com El juego, la taza y todo el merchandising oficial de La Ruina en https://lallamastore.com/ Ignasi Taltavull: http://www.twitter.com/ignasitf http://www.instagram.com/ignasitf Tomàs Fuentes http://www.twitter.com/cap0 http://www.instagram.com/cap0 La Ruina sigue en redes: @laruinashow http://www.twitter.com/laruinashow http://www.instagram.com/laruinashow
Do you believe in aliens? This week Taylor talks about the Cash Landrum incident, which involves a UFO and possible government conspiracy. Savannah talks about the hauntings at Fort Delaware on Pea Patch Island. Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
Join Alida and Rachel as they answer YOUR questions you submitted! What to do when you don't agree with products your spa sells?, is Glycolic acid safe for all fitzpatricks?, korean skincare education recs? and much more!
HAPPY HALLOWEEN!!!! This week Savannah tells us the backstory behind the movie the Nightmare on Elm Street. Taylor tells us how to play the Bathtub Game. Stay spooky out there y'all!! Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
HAPPPPPYYYYY BIRTHDAYYYYYY SAVANNNAHHHHHHHHHHHHHHHH!!!!! Today we talk about a being in the Liberty Memorial Building in Bismarck, ND; the Stack Monster! We also dive into the Dering Woods, AKA the Screaming Woods, to look into some wild mysteries. Thanks for listening, leave us a comment! Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
The fellas are back with another edition of The Nielson Show! To start off the first hour, the boys briefly touch on all that transpired last night. Right before Dusty and Lt. Eric dove into ‘Morning Announcements.' The boys quickly recapped all the games that transpired in the NHL and then touched on Bronny playing with papa, which is NBA history. Dusty then gave an all time rant, and potential ESTY worthy rant regarding Stuart Skinner and Darnell Nurse. The boys dove into ‘The Morning After Show,' to dive into the numbers from last night's overtime loss. We also heard from Mattias Ekholm in this segment! To finish off the first hour, the boys dipped into ‘The Fan Zone' presented by FansFirst to discuss who has been the biggest disappointment so far for the Oilers this season.
This week we talk about why black cats are so connected to witches! We also explore the crazy mystery of the Emmitt House Hotel! Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
The topic today: disasters. First, Esty talks with Journalist Hanady Salman who joins us from Beirut where at least 22 people were killed in the latest strike. Salman explains that […] The post Air Raids in Beirut and Hurricanes in the Coastal South East appeared first on WORT-FM 89.9.
On today's show, host Esty Dinur speaks with three authors who are coming to Madison during the Wisconsin Book Festival's 23rd Fall Celebration on October 17th through 2oth. First, she […] The post Esty Dinur's Look Ahead to the Wisconsin Book Festival appeared first on WORT-FM 89.9.
We are back from Mothman festival with some crazy stories! This week we review our fun time at Mothman festival and tour of Lake Shawnee! Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
This week we dive into a miner's favorite crypitd, the tommyknocker, and the vampiric mystery of the Beast of Bladenboro. Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
This week we get into the legend of Knobby; a relative of bigfoot! We also discuss the many ghosts of the haunted Queen Mary Hotel, that was once a prestigious cruise ship! Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
We've missed you guys!! Enjoy this months dear esty advice segment episode!
Amazon launches new Amazon Saver private label to help shoppers save, take on Walmart, Target https://abcnews.go.com/GMA/Food/amazon-launches-new-amazon-saver-private-label-shoppers/story?id=113581546 US seeks to slam shut Shein, Temu trade loophole https://asiatimes.com/2024/09/us-seeks-to-slam-shut-shein-temu-trade-loophole/ Brand Registry Protection https://brandregistry.amazon.com/protection/dashboard?ref=brnav_to_impactdashboard Etsy Offers Subscribers Free Shipping While Aiming for ‘Tremendous' Growth https://www.pymnts.com/news/ecommerce/2024/etsy-offers-subscribers-free-shipping-while-aiming-for-tremendous-growth/ Finally, maximize your Amazon FBA reimbursements with the newly revamped Helium 10 Refund Genie tool — a resource that could potentially reclaim thousands of dollars for your business. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:00 - 1P Account Termination 02:13 - Ads in Amazon Rufus 03:25 - Amazon / Temu Brushing 05:10 - Amazon Coupon Update 05:37 - Etsy Seller Updates 07:14 - Amazon Export Central 08:47 - Amazon 3D Images 09:54 - Amazon Saver Groceries 11:35 - No More Cheap Chinese Imports? 13:24 - Brand Registry Protection 14:55 - Etsy Insider 16:10 - Walmart Ads Update 17:12 - How To Get Reimbursed By Amazon FBA ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon is terminating a lot of one-piece seller accounts, rufus is going to start showing Amazon ads, Esty is adding new features to its Prime-like service. These stories and more plus State of the End, to find out how I'm getting $6,000 back on a couple of accounts from Amazon for free how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features there are at Helium 10 that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. I'd said a few weeks ago that, leading up to Accelerate, usually there's not much articles and, yeah, for a couple of weeks there were slim pickings for news, but today, all of a sudden, a bunch of stuff coming out of the woodwork. So we've got a number of stories to get into. Let's go ahead and hop right into it. Bradley Sutton: First story is just something you probably saw on LinkedIn all over the place the last week. I'll go ahead and highlight a previous podcast, guest LinkedIn, right here. Grace, she talked about it here where it's hey, there was a message that went out to a lot of 1P sellers that said hey, we're going to stop sourcing products. This is from Amazon. You know the way that 1P works. You know like Vendor Central is. Amazon actually buys product from vendors and then you see it says shipped and sold by Amazon. So, effective November 9th, our vendor relationship will be terminated. So a lot of people had noticed and gotten these messages. So that means it might be time, as Grace says here, to hey start getting your ducks in a row for those who want to keep selling Amazon and move to three P. You know seller central. Um, you know some of you might reach out to an agency to do that or just start on your own. Obviously, hey, if you, if you're going to be controlling more of your own stuff instead of Amazon, definitely going to be really intense help. So make sure to utilize our tools to help you with that transition to controlling more of your own listings and things like that. Did anybody out there get a notice? I'm just curious Were your sales down or why do you think Amazon sent that notice? Bradley Sutton: Next article up here is from Amazon Advertising, a little message that came out early last week and it said sponsored ads may begin appearing in Rufus-related placements. Okay, rufus related placements. Okay, rufus, is that AI tool that it's still tripping out for me? Like I don't think I can use it as a buyer. I saw a couple listings this week where it says the reviews state this and I'm like there's only one review here. It doesn't even say anything, it's only a rating. Like how could the review state something? But anyways, that's a side note for now. It says Amazon ads might start showing up in Rufus related placements. It says Rufus may generate accompanying text based on the context of the conversation. But here's the kicker your campaign reports won't include Rufus metrics. I guess you won't even know what's showing up in Rufus or not. So just you know, I haven't seen it in the wild yet. Again, I'm not using Rufus too much as a buyer, so maybe it is showing up out there, but that's going to be interesting. What part of this is going to be showing up in ads? And, like, how is it going to display if this is supposed to be an organic experience to help the seller or to help the buyers. We'll see, I'm sure, in the coming weeks. I'm sure Amazon Accelerate some things might be announced about that in the future. Bradley Sutton: Now, you know, a common thing that comes up every couple of years is brushing. So for those who don't know, brushing is what happens when all of a sudden you start getting these Amazon packages or other packages and you didn't even order it. And usually what happens is these you know sellers out there on Amazon, other platforms. They want to build up the reviews. So they get, like these you know fake buyer accounts. They have addresses and they just send to you know free product, to, to to people out there so that they can, you know, set those accounts up to leave them fake reviews. Right now this seems to be making a case, or a comeback. Bradley Sutton: This news nationnow.com article says that, hey, more Americans are receiving delivered package containing goods they didn't order and this is a scam known as brushing. Now something interesting says here in Illinois, one family told a local TV news station they receive one or two packages a day from Temu. So it looks like Temu is now getting in, or Temu sellers are getting in on brushing and so they said at first the constant deliveries were like experiencing Christmas every day. But then over time the family said the daily delivery simply became too much. Another customer, like a woman in Minnesota it says she received a box full of baby reveal balloons that she didn't order Packages delivered from Amazon and also included cupcake stands she didn't order. So like people are just getting random products here and there, didn't order. So like people are just getting random products here and there. Now you know sellers or amazon has said, hey, if you get brushing packages, first make sure that it's not just like a friend or relative giving you a gift you didn't know about, but says, hey, report the delivered package to the company, include the number of packages were delivered, along with the tracking number from the shipping label and any other information that could be pertinent, and that amazon investigate this. So I'm not sure how you can report it with Temu, but Amazon has a availability to report brushing scams. So something that came up early last week on your dashboard, if you in case you missed it, is the duration for coupons is going to be updated, all right. So, starting in last week, the maximum duration of three different kinds of coupons are going to be changed from 90 days, which is previously the max you could do, to now for standard coupons 30 days, reorder coupons 180 days, subscribe and save coupons 365 days. Bradley Sutton: Next article is actually from payments.com, from Etsy says Etsy's new search tools aim to elevate quality listings and enhance seller success. All right, so now you know, Etsy has been trying to make a push to become a little bit, I guess, more relevant in the, the e-commerce game. And now that they have, uh, it says we are optimizing our search results to showcase a broader range of items for more sellers. We also want to make it easier and more fun to explore the depth our marketplace has to offer. And they say, hey, these changes that they've been making for Etsy listings have led to approximately 70% of shops on Etsy having more visibility in search. And sellers also now have a Etsy search visibility page and this basically gives sellers more insights into recommendations on how they appear in search. And they said, hey, you know, sellers have told us they want more transparency into what goes into Etsy search. So, guys, if you haven't, if you're selling on Etsy like myself, I haven't looked at this thing you probably should go in and look for your Etsy search visibility page. Get more information on this link to this article here that we have in the comments below. But you know you got to keep up on whatever platform you're selling on. Obviously, with Amazon you've got Helium 10 at the forefront giving you all kinds of tools, and Amazon itself is giving you tools for how to show up and search better. But don't sleep on these other platforms as well. You got to go on these other platforms to make sure that you still stay relevant and Etsy is trying to make some moves out there in e-commerce and so you can benefit from it. Bradley Sutton: Going back to Amazon, actually going to Europe, now there's an article released by Amazon says Amazon launches Export Central, allowing sellers to export to 39 countries in Europe with just three clicks. All right, you know. So Amazon is not in. There's not an Amazon marketplace in every country. You know you've got Spain and UK and France and some of the major ones and some of the newer ones like Sweden and Netherlands, Belgium, et cetera, but now you can ship to those other countries, all right. So this article says sellers can reach millions of customers even in countries without an Amazon store. Today, amazon announced the launch of our Export Central tool, which allows sellers who are part of MFN Merchant Fulfilled Network to expand their reach to customers in 39 countries in Europe. Now, some of these you know places that don't have Amazon stores as mentioned here, like Austria, Portugal and Greece. Now you're going to be able to ship there from your inventory, that is, in your existing marketplaces, like UK and Germany, et cetera. Now this is going to be available to all sellers, even if they're not even FBA. If you're just part of the Merchant Fulfilled Network or FBA, you'll be able to utilize this service. Now FBA sellers are automatically enrolled into this program at no extra cost, and says that, hey, sellers who have enabled export from their EU stores have seen an average sales uplift of up to 10%. So if you guys are selling in Europe, take a look at this article that I have linked below and check your own Seller Central to see if you're enrolled in it and the implications if you're not, and, if you are, and see if it's right for you and let me know how it works out for you. Bradley Sutton: Now, going back to the Seller Central dashboard, there was another update last week. It talks about uploading 3D models to help drive conversions. All right. So in some categories, such as home furniture, consumer electronics, shoes and eyewear categories, it actually supports 3D content and so you can go to Catalog in your Seller Central, hit Upload Images and then go to the Image Manager tab and then now there is going to be those products you have eligible for 3D. You can select your product and then check for the Register Brand Owner icon and then on the right page it says go to 3D models and select upload 3D model. All right, so you know, for some of these categories, you know having a 3D image there is very good for helping you know drive conversion. So take a look in Seller Central if you are eligible for that, and then obviously, your next step is you know there's a button there that talks about well, what are the 3D model? You know requirements for getting you know these images up there and you'll be able to get that information. Bradley Sutton: Next article is from ABC News and at first glance it might not seem like it's impactful for Amazon sellers. Let me explain why I'm including this article. It says Amazon launches new Amazon saver private label to help shop shoppers save. Take on Walmart and Target. So you know how Walmart and Target have like their own brands. You know, like Costco's got Kirkland right. Well, amazon now is going to have Amazon saver right. Almost looks like Target products because it's all red here, but basically what the definition is it says Amazon's new private label brand, amazon saver, will offer an array of grocery staples, from crackers and cookies to canned food and condiments, and most Amazon saver items will be priced at $1,000. Under $5 and prime members will get an additional 10% off of these products. Bradley Sutton: All right, so you might be wondering like well, that's terrible. Like, if I'm selling in this category, I'm never going to be able to sell again with these cheap products. But here, here's why I put this is Amazon historically has not done great in the grocery category. You know, like Walmart, I think, has them beat there. But then if Amazon is providing more of these cheaper products, you know like some of the products here is pancake syrup and sweet peas and coffee creamer and things like that for cheap, if more people are looking, are going to, you know, go ahead and start buying those things. Well, maybe you are in the grocery category and you have some other products, like some Korean snacks or Vita cup coffee out there, and, and maybe the people who wouldn't have bought your product just by itself. But now they're like, hey, I'm buying groceries anyways, let me go ahead and add these others to the cart. That's how I think it could potentially help Amazon sellers who are selling in the grocery category. Bradley Sutton: Next article is from asiatimes.com and it's entitled us seeks to slam shut sheen and Temu trade loophole. So this is talking about the, the uh de minimis trade loophole hole that allows Chinese e-commerce firms like sheen, Temu and others to not have to pay tariffs. And then, you know, it allows them to just like ship stuff to the us where sellers are paying like three, four dollars and there's no tariffs, no, nothing, and that's why team machine are so popular, that's why Amazon is even opening this up, but there's some, uh, us representatives uh who are calling on us president to try to end this loophole. All right, so you know, check out this article if you want to go into into details. But a lot of us-based sellers probably would like that, because they're like man, how are we going to compete with some of these Temu products where it's just factory shipping direct? They don't have to ship their item to FBA? Temu has like minimal fees, and so that's why you know like you'll see a coffin shelf for like 10 bucks. I haven't seen my sales go down. You know too much, but you know other sellers might be affected by it. Bradley Sutton: But an interesting thing that this article said was it quoted a professor at Shanghai University who said that if this is tightened, this loophole it actually could long-term benefit Chinese manufacturers by pushing them up the value ladder, it says. It said hey, if they tighten this rule in the future, they're going to have to change their strategy from selling low-priced items to high-quality ones. This is going to create new opportunities for many Chinese consumer brands. So what do you guys think out there? Do you want the US to close this loophole or do you feel like this Chinese professor says? You know what that actually could cause Chinese companies to up their game and be even more competitive in the future? I'm kind of leaning personally on the let's just close this loophole and make it a fair playing ground between US sellers and foreign sellers. But curious to see what you guys think. Let me know in the comments below. Bradley Sutton: Next article is not really an article but it is again highlighting a former podcast guest here, leo Segovia. In his LinkedIn post he said he reminded sellers hey, you guys can actually see how many infringement and copycat attempts are on your listings, all right, so he showed some of them. He had like 2,000 attempts in the last six months on his products and 151 in September. This is like what's happening is like people trying to do something to your listing or create listings that copy yours, et cetera, et cetera. So he gave a link here that you guys can go to in order to see this. Like, this is not some special link. Everybody has access to it, but most of you probably didn't even realize you had it. So check the links in the comments section of this podcast and you'll be able to go to your dashboard. All right, it says it's called the Impact Dashboard, proactive Protections. Bradley Sutton: Here's one of my accounts, the how Cool Is that? For Project X. I stay under the radar and I don't sell in niches that are super, highly competitive and that kind of keeps me away from some of those attempts. You know like, right, like if I'm trying to sell a product that's selling 500 units a day, I guarantee it's probably like Leo is going to have thousands of people trying, bad actors trying to attack me. But take a look, you know, like for me, from April to September, I've only had 110 cases, total for 2024. I've had 410, but still that's kind of crazy. For just my coffin shelves and an egg trace, 410 people have tried to do something. But that probably pales into comparison to some of you out there who have much bigger accounts than the. How cool is that account? Bradley Sutton: Next article, going back to payments.com and going back to Etsy, it says Etsy offers subscribers free shipping while aiming for tremendous growth. Like I said, you've been seeing signs that Etsy is trying to like, you know, like hey, I see Amazon, Walmart, TikTok shop pulling away. We got to, we got to catch up Now. First of all, the funny thing is, if you read this article, it says CEO and CFO of Etsy said at a conference that Etsy seeks to distinguish itself from rivals like Amazon. But one of the company's recently launched initiatives is Etsy Insider, a paid subscription that will provide free shipping to members. I don't know how that's distinguishing. You're literally doing the exact same thing as Amazon, which is fine. I mean you should do free shipping, but it's funny that that statement came right after. Oh, we're trying to be different, you know, um than amazon. But one thing they are unique on is check this out something that does distinguish them from amazon, says. Other new efforts include an Etsy gift mode that lets shoppers send a message to the recipient before the gift even arrives. A plan to raise the percentage of shoppers using the Etsy mobile app from 40 to 75. All right, so take a look at this article. There's more interesting things, but, yeah, Etsy's trying to go ahead and up their game. Bradley Sutton: Next article for those of you selling on Walmart.com you probably got this email from Walmart connect and it says unlock new brand term strategies to help increase your share of voice. So Walmart connect brand term targeting is now available for sponsored search automatic campaigns, in addition to exact match keyword campaigns, which launched earlier this year. Says that brand term targeting helps you to increase brand visibility by empowering you to strategically bid on keywords associated with your brand and those of your competitors. All right, so take a look at that email. If you guys are selling on Walmart and do Walmart advertising, I guarantee you've got that email somewhere. Check your junk if not, but make sure that you know what's going on. What's the new features? Walmart is always adding new features to its advertising platform and we implement as many as possible as well. For those who want help with Walmart advertising, we have atomic for Walmart, we have, obviously, research tools for Walmart, but make sure you're taking advantage of these things to you know. Keep your share of voice high on the Walmart platform. Bradley Sutton: All right, that's it for the news this week, guys, but now I've got a question for you how to get reimbursed by Amazon FBA. This is a question that a lot of sellers are asking, because they got that notice they heard here on the Weekly Buzz. That window is closing could cost you thousands of dollars. All right. So you've probably seen ads from different services from saying, hey, we'll, we'll help you get those. You got to take action now, which is true, but almost all of those ads are for companies that are going to take 20, 25% or more of any money they find for you. Bradley Sutton: How would you like to know how to get your money back for free? Now, don't get me wrong. Even Helium 10 has a service where we'll do the work, like all of the work, for you. It's called MRS, and if you're a big company who's owed maybe tens of thousands of dollars and you don't have time to submit all the claims yourself, yeah, we'll go ahead and do it for you for a fee. Go to h10.me/mrs, and you'll get a quote on that. But what I'm about to show you is 100% free for Helium 10 Platinum annual members and above, and this is the best way to get Amazon FBA to reimburse you money that you are owed. And it's your last chance to do it, because in October 23rd, that timeline is going to go away, costing you potentially thousands. In October 23rd, that timeline is going to go away, costing you potentially thousands. Bradley Sutton: Let me show you a couple of the accounts I have access to and how I'm going to be able to get over $6,000 in just a couple of counts back from Amazon FBA, how I'm getting them to reimburse me, all right. So, first of all, the next time you sign into your Helium 10 dashboard, take a look at this banner on the top. All right, it'll say, hey, it's your last chance to claim. I look at this. This is one of my accounts here. I got $5,000 because I haven't been keeping up to date with my Refund Genie. So for those of you who have never used a FBA reimbursement service, you're going to see probably a big number right there. All right, so go there and hit open Refund Genie. Now, when you hit that it's going to go up to your regular Refund Genie dashboard. But you need to look at the stars, all right. So in this account I've actually got a few accounts connected and actually I had more than $6,000 original. I've already refund. I've already got a lot refunded by. I kept a few here's just so I can show you guys the process. But I've got like three accounts connected here. So let's go ahead and open up this first one creative, lg, household and healthcare. Bradley Sutton: But what you guys need to do is look for the ones that say loss and damage and has a star next to it. Forget about all the old ones. If you see that there now really, really quick. If you guys don't have access to this, it means you're probably on like a like a Helium 10 free plan or starter plan or maybe just a platinum monthly. All you need this it's this is a completely revamped Refund Genie tool. So that's why this is like actually our training tip of the week and our Helium 10 new feature request. This is a newly revamped tool to get this. You can have access to it now if you're a platinum annual above. So if you're on a platinum monthly um. You can just upgrade to a platinum annual and you'll get instant access to this. Bradley Sutton: So, anyways, what I'm going to do right here is click on this EU one. So I'm going to show you one from EU. I click details on one of these ones that have star, and then now I have all the marketplaces show up in this account. I'm selling in Germany, Spain, France, Italy, UK, Sweden and Poland, and so let's go right here to the UK one. All right, so now I have to open up seller central into the UK account. So go ahead, I'm going to go ahead and do that right now. Bradley Sutton: And then what I need to do is I'm going to hit help and then go to get help and resources, and then now this is different for different people, but sometimes on your page you'll see a widget that says inventory lost in FBA warehouse. All right, that's what you have to click on to get your amazon reimbursement from Amazon FBA. But if you don't see that, you can just hit my issue is not listed and then just type in investigate inventory missing in FBA warehouse, and then it's going to come up. What's about to come up right here? If I hit this button, it's basically just a FN SKU button and then now all I have to do is copy the ASIN or the FN SKU. I should say, and this one is going to be a potential refund of 600 euros, I'm going to get 600 euros back in like a couple seconds here, and then I'm going to hit continue. Once I paste the ASIN or the FN SKU into, I either get the money back instantly or I have to open up a case, and so in this one I'm going to open up a case because this was 600 euros worth and so they require a case to be open. So I hit create case and I create the case and they're going to get me back that money probably within a couple of days. Bradley Sutton: I go back to Helium 10 and then I hit processed. And then let's go ahead and go on another one. Let me just find one of these smaller ones Like here's, one that is only three items and 28 euros, all right, so let's go ahead and copy this one. Let's go to Amazon. I'm going to go back to get help with a new issue. I hit inventory loss and FBA warehouse paste the FN skew. I hit continue and let's see what it says. Boom goes a dynamite right here. You remember how Helium 10 told me that I was owed three units and 28 euros. Well, look what Amazon just told me. In this case, yes, you are right, three units reimbursable. These items have been processed for reimbursement. I'm going to get that money. I just made 28 euros in about five seconds here. So I'm going to go one by one on all of these cases and I'm going to get hundreds thousands of dollars back on this one account. Bradley Sutton: Let me just show how it looks in a US account. So I'm back here on the Refund Genie page and here's one of my North American accounts. It says Dial Cash let's go ahead and hit the details here and here we go. And it says US I got nine lost items, potential refund of $1,223. Oh, my goodness gracious. Again, I need to go to the correct seller central account and then I hit the help button and I hit get help and resources. And then how do I ask for reimbursement from Amazon FBA? Let me go ahead. And oh my goodness, let me open up this one. Here's one where there's five conference chairs that looks like Amazon lost and that's a total of $1,100. Oh, my goodness gracious, I'm going to copy that FN skew and go ahead and paste it over here. Bradley Sutton: Inventory loss and FBA warehouse. Let's paste that FN skew, hit continue and let's see what Amazon says. I almost like want a drum roll right here or something. Boom, it says, hey, this you know, probably cause it's a thousand dollars I'm about to get back in one click. It says here well, we opened up a case and this can be transferred to an associate and there's a case already open, but I guarantee I'm going to get that money back. Bradley Sutton: I everything that the new Refund Genie has been showing, I've been getting it back a hundred percent of the time. Sometimes even more I'm getting back than Refund Genie. Let's go ahead and do one of these smaller ones that they can refund me instantly on. Here is one product that is for $29.99. Let's go ahead and copy this FN SKU over. I'm going to hit get help with a new issue Inventory loss in FBA warehouse. I paste the FN SKU, I hit continue and let's see if Amazon instantly refunds me. Boom, there it is. Bradley Sutton: Remember Helium 10 said I was owed one unit and Amazon says you are absolutely correct. Allow four to five days for this reimbursement to come into this account. So, as you can see I've got a lot more I have to do. I said $6,000. It's actually going to be across all my accounts about $8,000. And that's in two of my accounts. I've already been keeping up with the Refund Genie so it probably would have been been over $10,000 for me if I wasn't. But, guys, this is money in your bank account. Bradley Sutton: Now, how much can you possibly get? It depends. If you've only been selling for a couple of months and you've sold maybe $20,000, amazon might owe you $20 or $100 or something like that. Probably not that much. But if you've been selling for 18 months and you're a six figure seller, you could be owed thousands of dollars. You know, potentially we are a seven figure seller. It's almost guaranteed If you've never done a audit, you it's almost guaranteed that you're owed thousands of dollars by Amazon of what they owe to you. And Refund Genie can help you know what that is. So if you have never used Helium 10 at all and you want to do a free calculator to see how much potentially you might owe, just go to h10.me forward slash Refund Genie h10.me forward slash Refund Genie. We've got a calculator here where you can just enter in your you know rough estimate of your sales and then we'll calculate how much could be owed for you. Bradley Sutton: But again, how to get reimbursed by Amazon FBA? It is super easy. You just have to open up a case with Amazon, copy and paste the FNSKUs that were lost. There's also another thing that Refund Genie does is allows you to see the transaction IDs of damaged items. All right, so if products have been damaged at Amazon FBA warehouses, you can enter in all the transaction IDs and get reimbursed for those, for the ones that Amazon hasn't reimbursed for you. So you could get thousands of dollars back from Amazon FBA reimbursements on stuff that they have lost and they didn't reimburse you, just by submitting these reports. But you don't have to go searching, hey, what could you be reimbursed on or not? Helium 10 is doing all that work for you. And again, remember, this service is 100% free. We are not taking any commission on it because you're the one who's doing half of the work. All right, if you want Helium 10 to do all the work for you, like some of the other services, go to h10.me/mrs, and you know for the. Bradley Sutton: You know I saw some. I was looking at a report. There's a lot of you guys out there who are owed potentially hundreds of thousands of dollars, like literally, like I'm like looking at Helium 10 customers like, guys, you are owed hundreds of thousands of dollars and you haven't asked for reimbursement yet. So you have like thousands of transactions and maybe you want you don't want to do one by one what I was just showing you how to do go to h10.me/mrs, we'll take care of all of it for you and, uh, you know we'll charge your fee, but for what I showed you today, guys, there is no fee at all. So make sure those of you who have a Helium 10 Platinum annual account or higher get in there and start getting your money back. And then let me know in the comments below how much did you guys get back Thanks to Helium 10 Refund Genie from Amazon FBA reimbursements. All right, guys, that's it for today's episode. We'll see you in the next one to see what's buzzing.
This week on Mel & Floyd: Train travel endorsement; Another pledge show means another couple of visits from Esty; History of the Department of Education; Linda Ronstadt speaks up; Alito stays […] The post See the Mermaid! appeared first on WORT-FM 89.9.
Have you been to Doveland, Wisconsin? Have you ever seen Normie at Lake Norman? Let us know and we'll give you a shout out on the next episode! Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
FOLLOW MACIE FOLLOW KASEY In this conversation, Kasey and Macie discuss the concept of duality and their interest in Oracle cards. They also talk about their experiences as estheticians and the rise of virtual aesthetics. Macie shares her top three strategies for being a successful virtual esthetician: virtual consultations, e-commerce, and an Instagram subscription. They emphasize the importance of listening to your audience and finding a mentor to guide you in your journey. Macie also highlights the need for boundaries and self-care in order to maintain a healthy work-life balance. In this conversation, Kasey and Macie discuss the importance of work-life balance and taking care of oneself to avoid burnout. They emphasize the need for estheticians to have other interests and hobbies outside of work. Macie shares her experience as a virtual esthetician and highlights the benefits of this career path, including the ability to generate extra revenue and have more freedom in scheduling. They also discuss the importance of selling products and building a website for virtual estheticians. Macie provides insights and advice on overcoming the fear of selling and the value of providing solutions to clients. They touch on the role of social media in attracting clients and the power of platforms like Instagram and TikTok. The conversation concludes with a discussion on the challenges and rewards of being a virtual esthetician and the potential for future growth in the industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/skinandthecity/support
This week we get into some more modern mysteries. The Utah Monolith appeared in the desert and no one knows where it came from. Do you have a theory? We also get into the curse of the 27 Club, a club you do not want to be a part of. Email us your stories!!! or if you want to sponsor us ;) Email - mysteriesmythslegends@gmail.com ESTY: https://www.etsy.com/shop/LuxieandLuna?ref=simple-shop-header-name&listing_id=826447453 We post pictures of our stories every week on instagram!!!! FOLLOW US ON SOCIALS: Tiktok: @myths_podcast Instagram: @myths_podcast Twitter: @myths_podcast Taylor's Instagram: @teeelive Taylor's Twitter: @teeelive Savannah's Instagram: @kavannahaha Savannah's Twitter: @sanna_sunshine --- Support this podcast: https://podcasters.spotify.com/pod/show/mysteriesmythsandlegends/support
August monthly advice segment with a sprinkle of reality TV
What if you could replace your corporate salary with millions in e-commerce sales? This inspiring episode brings together Robert Gomez, a former senior finance manager at Microsoft turned successful e-commerce entrepreneur, and Kseniia Reidel, an aspiring Amazon e-commerce star. Robert reveals his transformative journey from the corporate world to achieving over $10 million in sales on Amazon and Walmart brand called Kaffe. Kseniia, on the verge of hitting her first seven-figure mark using Project X methods, shares her innovative strategies and experiences in scaling up an Amazon business. From facing the challenge of declining sales due to over-dependence on a single product to launching new product lines in Walmart, Robert and Kseniia provide invaluable insights into the world of e-commerce adaptability. They discuss the critical importance of diversifying product offerings and successfully managing logistics during peak seasons. The conversation underscores the significance of strategic retail placement and the rewards of being flexible in the ever-evolving online and retail marketplaces. We also delve into the game-changing benefits of hiring Virtual Assistants (VAs) for essential tasks like product research. Learn how effective VA onboarding can propel business growth and the impact of diversifying sales channels beyond Amazon, including Walmart, Faire.com, and even TikTok Shop. With strategies for maximizing profit margins and leveraging social media for brand growth, this episode is packed with actionable insights for anyone looking to thrive in the competitive Amazon, Walmart, and e-commerce landscape. In episode 587 of the Serious Sellers Podcast, Bradley, Kseniia, and Robert discuss: 01:08 - Amazon Seller Stories - Catching Up with Kseniia Reidel & Robert Gomez 10:17 - Dependence on Declining Kitchen Appliance Sales 10:24 - Navigating Brand Pivots and Retail Success 20:32 - Walmart Retail Expansion Success Story 22:52 - Product Expansion and Virtual Assistant Hiring Success 26:17 - High Margin Product Strategy Growth 29:01 - Product Launch Strategy at Walmart 36:55 - Amazon Seller VA Time Management 40:01 - Exploring TikTok Shop for their E-commerce Business 41:12 - Retail Expansion and Product Development 44:04 - Brand Expansion Strategy Discussion ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got two guests back on the show who've never met each other, but they've both been on here before Robert, who's generated over $10 million of sales with his brand on Amazon and Walmart, and Kseniia, who used Project X strategies to launch her first product, and now this year she's about to hit seven figures for the first time. How cool, is that? Pretty cool I think. Not sure on what main image you should choose from. Or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo? Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience. Just enter in your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me/audience. Bradley Sutton: forward slash audience. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we've got a couple of serious sellers back on the show Robert for the second time, Kseniia for the third and a half time. We had her on a little Prime Day special here. But welcome back to the show, guys, your first time meeting each other was today. Right, you had no idea who each other was. Robert: No idea. Bradley Sutton: I love doing that. I love bringing different sellers who maybe under other circumstances, might never have known each other. So it's really good to see that people from all walks of life have success on Amazon. Now, if you want to get the backstory of Robert, his first episode was on 448. So we're not going to go too much into his backstory here. Maybe we'll touch a little bit on it, but 448 is a good one to see his episode. And then Kseniia has been on. I think her first was episode 320. And then she was back on episode 441. So we're really close to Robert's episode there, talking about how she 10X her sales from that first episode today. I'm not sure what we're gonna completely know about. We're gonna catch up, completely know about. We're gonna catch up with them might be up, might be down, but hey, we keep it real here. We're not here to make it seem like, uh, everybody who comes on is gonna 10x their, their, their sales. That's not why we brought her on the last time. But uh, let's see, let's see what happens. So, first of all, Robert, you know, like, like I, you know, the one thing that maybe people who listen to your episode, uh, that stood out was how you were still working at I don't remember it was like Microsoft or something like that for years and years, even though you were already a successful Amazon seller and that you had just around. That time finally was like, all right, I'm going to quit the day job. So you know, you have a couple of years maybe under your belt not working for the man, as it were. So how has that been? Robert: How's that transition been from so long being like the corporate world and stuff and now being your own boss, kind of I think last time I was on was around that time that I had just quit or was about to quit or something. But yeah, I was at Microsoft for a few years. My background is in corporate finance and I started Amazon, kind of like a side venture, back in 2017, 2019. I launched the current brand that I have, but I sort of held on as long as I could, had a whole team and everything, before I finally quit. And around that time was when we were going into physical retail and we had got our first sort of big contract. So you know, it was kind of just time. The amount of time it was taking, the amount of efforts it took to execute that program just had to do it. Robert: And it's now been a little under two years and it's amazing, I mean just the fact. I mean I love I was there for a reason, you know, and corporate served this purpose. You know, I think I'm always able to say that I used to work for Microsoft and that's kind of level setting very easy to tell somebody. But at the same time, obviously it just wasn't for me. From the day I joined Microsoft, I already knew that I wanted to quit. I already had the Amazon business and everything. It was just, you know, really just the golden handcuffs, as they call them. But yeah, haven't thought about going back any single time in this past year plus. So, yeah, thankfully, you know, any day that I get to do this has really been a blessing. It really doesn't feel like work. Bradley Sutton: What would you say were the effects of it as far as on your Amazon business? Like having more time to focus? Like, did it stress you out more? Was it the opposite? Were you able to take care of things that might have slipped into their cracks? Were you able to scale faster? You think? What were the differences on that part of things? Robert: It's hard to quantify it in that sense. But basically you know the role I had at Microsoft. I was a senior finance manager. My team was in the west coast at the headquarters, but I I'm based in the east coast, so it wasn't the amount of necessarily time it was taking. Quite frankly, you know, I had a pretty sweet sort of setup where I didn't take a lot of time right, and that's what made it even harder, because the more you get paid and the less you kind of work. Of course that just sounds like a dream, right, if I just, you know, mentioned it to friends or just talk to people about it, like what are you doing? What are you thinking of putting it for? But it was just the mental sort of real estate, the real estate it took in my mind, even if I only had one meeting that day or two meetings that day. It was just kind of thinking of like oh, I have that meeting coming up, or just like I have to do this, or the feeling of like not giving something. Robert: My all you know I'm kind of like all or nothing type of guy and so like just having to, like almost feel fake in the way that I showed up to work and it's. They still thought I was doing a good job. You know we had reviews and I was kind of doing OK and good on them, but internally I just felt terrible, you know, and then I just felt like if I could focus all the time, you know, on Cafe, it would unlock a lot of other things and it has, you know, like it has allowed me to get the team into more of a rhythm in the way that we run meetings and run cadences for certain product development, for sales, et cetera, whereas before it could have been interrupted at any given moment, right, because basically I had a job so I could always take that backseat. Bradley Sutton: So yeah, it's been a ride, All right. Interesting. I think that's something that Amazon sellers out there, once they hit a certain level if they were working, you know is like a universal question All right, at what point do I do I, you know, give up the steadiness of income and the reliability and the insurance and things like that and go, you know, you know, focus solely on my, my Amazon business? For the people who already are out of out of the, the people who already are out of the corporate world once they start their Amazon business, well, they're just all in from day one, kind of, so they don't have that option. But I think the answer is it's different strokes for different folks. You're probably waiting the longest, more than anybody I've known, wasn't it like, even after you started your, your amazon business? Like a good three, four years um? Robert: yeah, it was about ready to get multiple seven figures at that by that time yeah, yeah, um, we had sold a total of uh, maybe like 12 million or so, um, before I quit, and we rolled, I quit, we rolled out 4,000 Walmart stores and then I quit, basically yeah he was still rolling out 4,000 Walmart stores with his product. Bradley Sutton: He's like you know what. Yeah, I think it's time now, but that just shows you that's not the wrong choice. Robert: There's other people who wait after one month, and they're ready. Bradley Sutton: That's not necessarily the wrong choice. It's whatever works for you. Robert: There was no room for error. If I messed any of that up, not only would I need a job I would be way in that way, so there's one way to look at it but also the focus was there. That was my full time job. You know, I always say Amazon was my full time job, and then I had kind of a side side job in corporate. Bradley Sutton: All right. So now going back to Kseniia, first of all, I'm not sure you know I don't remember the kind of things we talk about all the time. My memory is so bad. But then you know, Mhel gave me some notes this wasn't on there but before you started on Amazon like I do have in my notes here that you were doing like selling collectibles on eBay from Russia and things like that, but at any point, while you were doing Amazon, did you also have a day job or you were 100% your e-commerce business from day one? Kseniia: 100% e-commerce. Bradley Sutton: A great contrast I didn't even plan that, but is perfect. It is to have a. To have the contrast here now. I remember one thing that was, you know, kind of like the highlight of your old episodes is is the way that you discovered uh and launched some of those first products that brought you success was like using the project x uh method. So that brand that you started back in you know 2021, 2022, whenever it was uh are you still selling that brand today, the successful one? Kseniia: Yep, still selling. I've had to change a little bit the product line and expand it but, yeah, the first product since from which one it started still there, still selling. It was exactly three years ago, actually, in August 2021. Bradley Sutton: Wow, okay, perfect, perfect. Now, the last time we talked back, in 2023, uh, I think some of your closing comments about your goals was hey, you wanted to kind of like focus on, on building the brand a little bit more. I mean building the brand in the figurative sense, not, you know, not just expanding their products, but like actually building a, a brand. And how, what did you do to try to do that and how has that, those efforts, worked out? Kseniia: Well, the first thing I want to talk about is what happened after last we talked. Is that in 2023, I lost like 40 percent of my sales? Wow, let's keep it real here. Bradley Sutton: Let's keep it real Well, what was it an attack or just you know the competition? Did you make a huge mistake or what? What happened? Uh, did you make a huge mistake or what? What, what, what happened? Kseniia: yes, I made a huge mistake, totally my fault, because when I started building this brand, this brand was focused on accessories for a kitchen appliance, and what I didn't think about is that my sales are going to be totally dependent on the sales of that kitchen appliance. Under no, no, no circumstances I can sell more accessories than the appliances sold. And so what happened is, in 2021 and 2022, the appliance sales were growing and they were doing a lot of social media, so my sales were growing, with me not really doing anything, like I didn't do any social media for my brand. But in 2023, from the beginning of 2023, for whatever reason, their sales started dropping like every month, less and less and less, and by the end of the year, I think they also lost like 40 or 50 percent of their sales and your sales were 100 reliant on theirs, yeah, the same. And anything I was trying to do. I tried to do social media, I tried to do Google ads at an agency, but nothing really was just a waste of money, basically because their product wasn't selling, so my products were not selling and my brand was 100% focused on accessories around that kitchen appliance. Wow, okay, so like I had eight products, I think, by the end of 2022. And they all were related to that kitchen appliance. Bradley Sutton: Interesting, interesting. And so then you're like how do you pivot from something like that? It's like you know, your whole concept of your brand is around this one thing. And here you are trying to build your brand, but then like, wait a minute, this is not the direction I need to keep going, or else I'm going to keep going down yeah, I spent several months on trying to think about what to do about it. Kseniia: I was like, oh, do I just dump it all and just start it all over? But then, like I had a patent pending for two of the products because they were selling really well and it was really my like design idea that I totally made from scratch, I was like I don't really want to dump it because, who knows, maybe like next year, their sales will go up again, you don't know. So I was thinking about it and I just decided to expand into the products that not a hundred percent related to this kitchen appliance that but can be used by the same people but also can be used by other people as well. So kind of exit the sub niche and get in a little higher niche. So they're still all related, but now I'm not tied to that kitchen appliance. Bradley Sutton: Now, did it help at all that you were in that niche already to launch these other products? Were you able to market to your existing customers at all, or was it almost like starting from scratch again? Kseniia: No, the first product that I launched after that was not 100 related to the other brand um was made for I actually got the idea from the customers of that brand, but it was also being bought by all other people. So and sometimes I see that the um, some of the purchases that are made, they're made like two products bought together yeah, the one for the brand and not not for the brand. So the first one kind of easy, and then I started expanding a little bit more outside of the something totally not related to that brand. Bradley Sutton: Okay all right. All right, we're going to come back to you because I want to uh, double click on a couple of those things you're talking about. But now back to Robert. You know you had mentioned how, in in around the timing of the last episode, you're launching Walmart and there are thousands of stores. Um, I would assume you know we're here in in august that it's been over a full year now of Walmart store sales. So how would you, how would you say that that's gone? Like what kind of gross sales we talking about just in in stores on Walmart, and are we only talking one skew? Robert: Yeah, so we launched, uh, maybe, yeah, 16 months ago or so, with two skews uh right away. Basically, one of those items was the intro offer. What they call that at walmart is basically the the cheapest option of that product at walmart right, in this case a coffee grinder, and from the time it went live it just started really selling. Just basically, we could see from the data like Nielsen data, which is like official retail data, not counting Amazon and e-commerce we could see that our product was the best-selling grinder in the us, like across all retail points, just because of that walmart placement, right like. So, imagine walmart being, you know, the kind of highest volume retailer and you're the cheapest in uh or the intro uh pricing there, so that that, you know, had what was kind of like a big boom. Robert: Uh, struggle to kind of just make sure you know, basically keeping up with their projections were a lot lower than we actually did end up selling. Uh, and you know I kind of had already predicted that we would sell, about you know, more than they predicted, just cause that product did well in any other channel that we put it Um, and so, yeah, just kind of stabilizing that right, so making sure that through the holidays. Bradley Sutton: I would always remember your uh, remember your Instagram post. Robert: You would be going around to Walmart's all over the country you're on vacation stuff and go to the shelf where your product is and look it's empty, like we're sold out, like it's a fly, literally flying off the shelves yeah, so that's what was happening, you know, and so because it had one facing, meaning it's on the shelf once, instead of like having two, two of them and it would sell kind of fast enough that basically it wasn't. It wasn't able to maximize what it could do, right, because it wasn't available fully right. So we were missing, you know, maybe 20, 25 percent of sales there until, like, the Walmart kind of system catches up with it, like, uh, their forecasting system, um, but yeah, it's basically uh, it's bigger than an amazon business, uh, it's a high seven figures kind of deal and we're counting wholesale costs, so like not the actual retail, so it kind of would be bigger. And the thing with Walmart there is, you know it's compared to amazon it's huge. You know, like it's guaranteed you're a vendor, there's no middle sort of person there and just you know they place every week orders for 42 distribution centers, so like, basically every week we get 42 orders and it goes to other distribution centers, and then this May, so basically a year later or a little before that, they launched one additional item, so they added one more to the two and now there's three. And I also went to another line review for next May to hopefully add a couple more items. So it's just kind of working on the retail side there, but separately. Robert: I was actually in Puerto Rico yesterday. I was, as I was telling you, meeting with the Walmart Puerto Rico team because they're rolling out, uh, basically a whole section of like 15 items, um, like they're, they're actually like taking up a whole section, um, and that, you know, even though there's not that many stores in Puerto Rico, it's a, it's a huge kind of way of proving it out, like you know, hey, you know, we did this over there. How about, you know, over here, right, right, two other retailers in the us, and that's kind of where the strategy is. So certainly ups and downs, you know it's not always, uh, rainbows and butterflies, as they say. Uh, that side of the business is great. That's what we've been focusing on for a while. But, uh, there's amazon as well. Not such a pretty picture there, but we're still going at it strong, obviously we're gonna want to uh, you know, uh listen to your story on amazon. Bradley Sutton: But just going back to the Walmart you might have said this in the last episode but, like I said, I forget things how was it that you even got into Walmart before? Did you start to sell on Walmart.com? Did a buyer at Walmart take notice of you because you were crushing it on Amazon, amazon? You know that's probably the hardest thing for somebody who's interested to get in Walmart brick and mortar is getting on the radar of the buyers and actually getting you know in a media unless you'd, like you know, win a contest or do that uh open call or something like that. But how was it that you were even able to get your foot in the door with Walmart? Robert: Yeah, so a little combination of a couple of things you mentioned, but essentially we have a broker, okay, and a broker, what a broker does, and it wasn't the first broker we had, by the way, and we have one for Target we have. You know, these brokers kind of charge a single digit percentage of sales if they ever sort of get you in the door. Some charge a monthly retainer. In my opinion I wouldn't go with those. You know, the ones that are like serious in my opinion more are the ones that charge you a percentage only if they ever get you in the door, right, um, and so we had tried one. It didn't work out. I mean, it's the same as us reaching out to the buyers, which we had also done, you know, and they don't really reply. You know, like all these retailers at least the, the biggest retailers they have once a year kind of reviews, right. So if you kind of get invited to the review, then maybe you they'll review your product, but that has to do with whether they're wanting to change whatever they have on the shelves, whether they're open to whatever you have, just like a lot of different things. Like the most common thing to happen is that they don't change anything on the shelf Right If it's kind of working or. You know, their jobs depend on the performance of what's on the shelf Right. There's not unlimited amounts, so they're very picky on what they select in. So that's why it's kind of like an uphill battle to get into the retail shelves, and more nowadays that everyone's pushing for conf right. If anything, they'll tell you oh, go try conf first. That's just kind of like a cop out to say like we don't want you on the shelf at the moment. Robert: So how it worked with us is basically we had worked with a broker. It didn't kind of work out, just no motion there, and not to their fault. But another broker reached out and said hey, you know I can try to reach out, and he did, and it was regarding our coffee grinders and they basically said you know, you can come to Venville to present it at our line review in June of that year and they had seen the product on Amazon. So yeah, I think we were bestsellers or just doing really well compared to other things they had on the shelf and they invited us for that one product and of course when we went I presented other products Right. So you have like 30 minutes. You set up on a table and it's like go, go, go, and after that just kind of I thought it would be like a lesson learned sort of like. You know, maybe come back next year like a good job. You know, at least I learned how to do this thing. But they came back with, you know, questions that led me to believe that they were really interested, like, hey, you know, would you be able to like fulfill a large number of stores if we allocated you that? And, and you know, I just said yes, you know, I never. Robert: Even that was our first retailer. You know, usually they try you out with a hundred stores or you maybe get into another independent retailer and then you kind of work your way up. But it was one of a weird case where our first retailer was, you know, every Walmart. So it's kind of like you have to learn how to execute the biggest one first, and so now we feel confident that any other retailer, it's kind of like it'll be okay. You know, capacity, volume, just processing the orders. It was a beast at first but yeah, that's how it worked out. Okay, cool, a long sales cycle. Bradley Sutton: Yeah, Interesting, interesting. Now, switching back to Kseniia, you know, like in the old you know I remember some of your other products the way you would kind of find and or launch was, you know, like through Facebook groups and things like that. Like, are you still using that method to like? You know now that you kind of are going a different path, like, is this Facebook play a role, or how are you finding where the needs are to launch these new products? And then, how are you getting the initial eyeballs on your product once you do launch? Kseniia: Yeah, the first one that I launched after switching of being the accessories for other brand that was also from a Facebook group. That also was from the same people. But then after that I realized that I need to find a VA finally, because it was only me before that and it got kind of hard when I got to like almost close to seven figures. Bradley Sutton: Remind everybody what you did uh, you know to do that so they can kind of have a for those who didn't hear the last episode, so they can have a picture of your strategy here so before, uh, I was finding product ideas, I was on the Facebook groups for that kitchen appliance and I would just see what customers say. Kseniia: Sometimes, a lot of times, because it was a new brand and it was like, basically no accessories for this kitchen appliance they would just say, oh, have anybody, anybody seen this product or this product that we can't find anything like this on amazon? We really want it and I would go like Esty or eBay, I don't know. I check Pinterest and I would see people try to make it themselves from, like I don't know, pieces of wood or something like that. So I realized, okay, well, it's great, then you check the search terms and people actually searching for this product, but there is no options available on Amazon. So that's how all the other products before were and then. Bradley Sutton: So what did you hire the VA to do? Just start, you know, just be in all these Facebook groups and Reddits and stuff like that trying to get information, or what are they doing? Kseniia: no, the first thing that I did when I hired her, I told her she needs to learn the Project X. Bradley Sutton: Nice. Kseniia: I gave her the Project X because I told her that's exactly how I learned how to search for products. So the first thing we did is that she watched the whole Project X Love it. Because I wanted her to learn how to find products, the way how the Project X was done. Not starting from the product itself, but let's say starting from the product itself. But I'll say started from the keyword. Yes, so searching for the opportunities and not searching for something that already exists, and you'll be surprised. I think it's in two months I don't remember how many she actually found, but the one that we're actually going with in two months it's like 10 or 15 products, something like that that's already passed, like we're getting the samples. Robert: Oh, wow. Kseniia: So that's just not the product ideas. That's actually what we will be launching. Bradley Sutton: That's awesome. Kseniia: So yeah, she's really great Okay. Bradley Sutton: How did you find her? I think that's another thing that people wonder about is hey, how do I find good VAs who are actually going to produce, Like, did you go to a service? Did you just put a notice up, or? Kseniia: I just went on a website. I forgot how it's called like jobsph or something like that. And yeah, I just did a post that I'm looking for a VA with like a specific requirements and I actually did like a an attention test, let's say so. I put it a note and in the middle of the resume and tell them that's how they should name the email when they reach out to me. And you'll be surprised, out of maybe a hundred people or more that reached out to me, maybe like five only actually read yeah the joke post and they put it the and that was like the first test and then they did a task trying to find a product. Bradley Sutton: So hey, there you go, Robert. There's a tip for your, your next hiring thing. Like uh, dude, that's a good test to weed out half of the applications right there. I like it. I like it, okay, cool. So now you know, now that You've launched some products that kind of are not reliant on that one appliance, what do you project? Is your sales going to be by the end of this year on the trajectory you're going now? Kseniia: Yeah, I think we will definitely hit the seven figures this year, so it should be better than so. So far, the best year was in 2022, when we got very close. I think it ended with like nine80,000 or something like that, and I think we should be more. Yeah, it should be more this year. Bradley Sutton: Awesome, awesome, awesome Congrats. Robert: You got to buy $20,000 worth of goods at that point. Yeah, just at the end of the year just like buy your own product. Bradley Sutton: Come on, I mean you got to hit that number, but hey, that's good, you're going to do it without having to game the system like that this year. Awesome, Robert. Amazon. Let me look at my notes here. In your first year I saw you did $2 million on Amazon. You had grown it to like $4 million, which was pretty much Amazon. Robert: Only If we were just to take the Amazon, not the Walmart. Are you up down? We're probably slightly down. I would say maybe 15% or so, 10 to 20. Part of that was our own doing. We had to prioritize. If we ran out of stock, it's not going to be at Walmart stores, it's going to be at Amazon, and it's happened a couple of times and know, and that's kind of affected. We had a really kind of high margin sort of products that we've launched and one of them did extremely well and we just haven't been able to keep it in stock because it is a new item to our supplier. But, like as an example, we launched it basically like month one, with no reviews, you know, just like our branding and running ads. We did almost like a quarter million dollars of sales and it was profitable, which is crazy. You know, usually we're used to losing money, you know, even after a while sometimes, uh, but you know that kind of like margin. There's certain like we're basically focused more on things that make margin, you know, or things that will basically help us push sales through our website, through other products, or things like that, like our hero, where we include an insert card and they're able to buy other accessories from us. But yeah, certainly, strategy slightly changed. Robert: Within Amazon, advertising basically just kills a lot of the margins, but we see it as a brand awareness exercise as well. We have a lot of products on the roadmap that are higher margin and just kind of like uh, you know, complementary products and stuff that you know I think it's a survival of the fittest on amazon. You know, thankfully, we have always tried to open new channels. You know it wasn't just Walmart stores, you know, for a while we've done all the dot coms, you know, even as vendors like Target dot com, Walmart.com, Macy's Home Depot, fair dot com If anyone out there listening, maybe I'll save it for the 60 second tip. But Fair dot com, yeah, just, you know, all the channels start adding up, you know, and those are higher margin than and where you don't have to run ads and stuff. Bradley Sutton: So how are you dealing with the year of the fees? It seems you know Amazon, you know 2024 new inbound fees and low inventory fees, which it sounds like you probably hit because you keep running out of stock, you know, on some items and refund fees and stuff like that. Like how have you been able to maintain your profitability? Or have you been able to maintain your profitability, you know? Have you had to raise prices or what's going? Robert: On no, we just, we have not maintained the profitability, it's just straight. But not on amazon wise. You know, thankfully, the retail side for us just, you know, pays the bills and more. You know thankfully. But uh, we see amazon, as hey it's, it's tough for everybody. You know, thankfully we have another side of the business that it's actually our priority and you know we're still focused on Amazon. But we didn't keep the profitability. Necessarily we can't always just raise prices because we are basically selling on a lot of other channels, so it disrupts a buy box potentially and it's just one of those things where we just have to optimize on the ad side and just straight up, not focus on some SKUs that are, you know, kind of loss leaders or could be loss leaders. Bradley Sutton: Now I'm looking, I'm just looking with Helium 10 here on your store page with X-Ray, and I see actually you know there's a number of products here that you've launched in the last year. Like I see it, says March of 2024. I see another one here, June of 2024, this coffee scale with a timer. Why, somebody, that's gotta be a serious person. You're weighing your coffee and you got a timer on it, but whatever. So there's all these unique products. Kseniia: It's at Walmart. Robert: So that product is at 3,000 Walmart stores. Wow so wait, hold on stores. Wow so wait, hold on, hold on. Bradley Sutton: It just says you launch this in June. So does that mean that you actually launched a product on Walmart before Amazon? I love that. You see, I keep trying to tell people that exists. Some people say, oh no, Walmart is the opposite. You can expect less sales unless you get into the stores. But there are definitely people out there who launch on Walmart first. But anyways, my point was I see at least four or five products here that were launches here. So obviously you're actively, you know um, trying to expand the brand, you know. I asked Kseniia the same question how are you finding these, these new opportunities, like? What are you doing to, like, do your market research to say you know what? This is the next product we're going to try. Robert: Yeah, so a lot to do with I mean doubling down on what works, for example, the categories that are working. We introduce either variations or new models if we see fit, and then we get a lot of feedback from retailers and pitches that we do to retailers. So we're in line reviews all the time with different retailers and they tell us we like this product, we don't like this product, or potentially, I think we launched maybe like 20 or 15 or 20 espresso sort of accessories, the scale being one of them this year, and that was from, basically, feedback from a Walmart buyer saying, hey, you know, it'd be nice in the future if we have some espresso tools you know that's kind of a trending category, or whatever. And we sort of said tools, you know that's kind of a trending category, whatever. And we sort of said you know, yeah, we have those kind of coming anyway. Yeah, you know. And then we went and looked for those. So we you know I have a lot of products that I've already tested and stuff, you know, every, basically everything. We're a coffee brand, so anything around the coffee categories, you know, are sort of constantly keeping my eye out and our factories also like innovating with us. Um, but yeah, it's, it's. Robert: It's a lot of prototyping for retailers, rather than launching on amazon and seeing if it works and then sort of uh, then going to pitch to the retailer. So it's a lot more capital efficient, just sort of prototyping things or final sampling and then uh, sort of having them available on your catalog and then if a retailer wants it, then of course you go to mass production, you go kind of bigger on that and double down on amazon um, but yeah, on the amazon side for us, you know one thing that you probably wouldn't see on the numbers there, but we're we've been working with a 1p partner where we basically have a lot of margin on but we don't necessarily account for the sales through our account, you know. So, like our item wouldn't necessarily show that but it says sold by amazon. So there's some. We just started that as of like a month and a half ago or so, uh, and it's been kind of working really well, um, certainly making a lot of profit, and they're selling uh as dot com, as amazoncom. So that is sort of how we're mitigating the risk, just sort of looking for ways where we're able to keep profitability, because you know categories that need our products. You know our brand fits in well. Bradley Sutton: Now one thing. The last question for you, before I go back to Xenia, is I don't know the specifics, but I used to supply Walmart to other companies I've worked at. But it's not like they pay you a month in advance or even they pay you up front. There's different terms that Walmart needs and then when they're ordering what? 50 units for 4,000 stores or 20 units for 4,000 stores everybody can do the math out there. We're talking a sizable chunk of change. How do you manage cash flow when you're almost having to front Walmart and some of these other things like and have such a big business with so much turnover? How do you have the capital to sustain, to keep it, to keep it going? Robert: yeah, that's the part that hasn't been easy for sure. You know, financing environment altogether has gotten, you know, tougher for everyone. You know, obviously, the higher interest rates and stuff. I just bootstrapped this so of course even harder right, and I'm in a sort of categories that are, you know, some would say commoditized, unless you have like strong brand but you definitely are competing against legacy brands that are sold by amazon. So basically a lot of competition in that way. Um, so, to scale it, it's not like I had extra sort of profit margins to just dump around and make mistakes and sort of, you know, go everywhere. So it definitely took some, you know, strategic there, partnering with the. Robert: I would say the biggest lever is our supply chain terms. You know our supplier terms are almost unheard of when I tell even you know bigger, much bigger sellers. Obviously I've taken on debt, you know, um, and that's been helpful, you know. You know decent amount of debt, but the largest chunk that allowed to scale at that point has been the supplier term. So think of uh, you know, usually you pay your suppliers maybe like 30 deposit and then the 70 maybe when the goods goods arrive at the US. You know if you're lucky, you know if not when it left China. We pay 15% deposit and then we don't pay the 85%, sometimes until 90 days after the goods arrive in the US. So basically, we sell it to Walmart. Robert: Walmart pays us in 55 days and then we go and pay our supplier essentially. So at any given time we owe our supplier so much money that it also makes a relationship so that we basically don't have to. We do, uh, at least once for all we don't have to do inspections on containers because they're not going to mess it up. You know, if they mess it up, we owe them so much money that it's in their best interest to not. You know, uh, so it keeps that relationship always kind of lopsided in in this way and, quite frankly, is the cheapest financing. Robert: You know that that one can get right. It's just basically your supplier taking on the brunt of it. So at some point earlier this year, yeah, like because of the terms with Walmart, basically Walmart owed us like maybe a million and a half dollars or something, which is crazy. You're like, okay, in the next 55 days every they're going to be paying some amount. But then we also owe the supplier like hundreds and hundreds of thousands, and then over there, this and then you have to order another container because you know Walmart's going to reorder and they're not telling you that, but if it's on the shelves they're going to start reordering as soon as it starts trickling in. So it's just a huge risk really. But when it's Walmart stores, I mean you just have to take it. You know I always said I'm either going to make this thing, you know work kind of do it big or leave a huge hole in the ground of where it was once. But it's business. You know, I try to remove the outcome from me. You know me, or my sort of self-worth, I guess Bradley Sutton: Now, Kseniia, a similar question to you is you, as a smaller up-and-coming seller, how have you been able to deal with all the new fees? Have you changed your strategy about how you send stuff to Amazon at all, or anything else like about how you send stuff to Amazon at all or anything else, or are you just kind of like you know, just taking the new fees and raising prices, or how are you dealing with it? Kseniia: Well, generally when I did the product research before and now we look only for the products that look at like 40% profit and obviously that was the profits that I had in 2022. And after all the fees, it just dropped to like 23, probably percent, 23, 25%. I'm very careful with PPC right now. I'm not trying to overspend on it Plus on the storage, so I'm basically storing for free the products in China after they're being manufactured, so I'm saving money on that. Bradley Sutton: I think this is interesting. A lot of sellers are kind of like maybe in your shoes right now, maybe just by themselves, or maybe they have one or two VAs. Tell me, how many hours a week are you putting to your Amazon business? How many hours a week is your VA doing? And then what are you guys doing? How does your week look? How do you break apart the responsibilities? Kseniia: So actually I hired the first VA in April, I think and I liked so much that I hired a second one, like a month ago. But she's only responsible for like social media because we started doing TikTok, uh and a lot of like UGC content, um. So the first VA she does a full time, so 40 hours um a week, and the second one is a part-time for now because I don't know how it's gonna go, because I don't think all the products are fit for like TikTok are you doing TikTok shop or just like promoting? Bradley Sutton: yeah, TikTok shop. Okay, how's that. Robert: How's that working out for you? Bradley Sutton: I'll go back to the employees or the time management one, but how's TikTok? Kseniia: Well nothing really. Yeah, we just we just started like three weeks ago, I think four weeks ago ago. So she's reaching out to a lot of influencers and through the affiliate program, through TikTok, so I don't know how many she probably reached out to like 200 a day or something like that. So some reply, some don't. So we've just been sending out some sample. I think we only got like one video or something like that yet posted, so not much yet. Bradley Sutton: Okay, one employee is specifically doing social media for you, including TikTok shop, and the other one is she just doing the product research, like you mentioned before, she has other tasks for you as well. Kseniia: Yeah, so the first one. She initially was hired specifically for product research, but then we got to the point where we got so many products that we found but there is not too much money, even though I've taken out the loan, but still there is not enough Like. But there is not too much money even though I've taken out the loan, but still there is not enough like. I don't feel confident yet to get like a huge loan. So we still have to launch like one or two products at a time. I can't do like go and launch all 15 at the same time, because the problem I ran into maybe six months ago is a launch product and it became. It started selling a lot better than I expected to. Bradley Sutton: So cash flow. Same thing we're talking about with uh, with Robert there, yeah yeah, of course. Kseniia: Well, at the moment where I started losing sales, obviously I didn't have any profits. So that's the moment when I had to decide what I'm gonna do if I'm just closing it all down or am I taking a loan. So I decided to get a loan and start launching new products, and then it got better. But also I use a lot of credit cards just because I get points. I figured out the right credit cards to use because I travel a lot. Then I honestly don't remember last time I paid for a ticket. It's all always done through points. Bradley Sutton: So how do you, how are you paying your suppliers with a credit card? Cause not all, not everybody, knows how to do, how to do that. Kseniia: Uh, so I just do it through Alibaba, but I negotiated a terms with them where they covered Alibaba fee, so I'm not worried about that. Okay, cool, but that way I get a bunch of points every month. Bradley Sutton: Yeah, because I know you and your husband like to travel a lot too. So you're saying all those are. Are you business class on everything too? Most of the times, but not for the short flights. Kseniia: Okay cool, cool for the longer ones. Bradley Sutton: So, Robert, as I'm talking to Kseniia, she was talking about TikTok shop. Here I'm looking and I see you're on TikTok shop too. So how, how long have you been on there and how's that been working for you? Robert: yeah, I think we maybe, uh, earlier this year or something like that. Um, again, we have, uh, there's certain products that we know work a lot better for TikTok shop and we see it. You know, there's a concentration on a few products basically that work very well there. You have one of them pulled up. We just had inventory issues on those products. Basically, those products are really hot, kind of everywhere we put them and we really haven't been able to push as hard as we can on TikTok shop, but certainly everywhere we put them and we really haven't been able to push as hard as we can on tiktok shop but certainly are gathering a lot of affiliate content. Robert: Um, and sales are starting to come in. You know, uh, we see it as a big kind of big potential there. Um, certainly so. We're. We're reloading on inventory on those and, and for those that didn't know, uh, fulfilled by tick tock, I think basically, and for those that didn't know, fulfilled by TikTok, I think, basically they're subsidizing shipping. So you essentially make more margin on certain products as long as you get them above a certain threshold. So, yeah, it's one of the channels that we're focusing on. That's newer, okay. Bradley Sutton: You know we talked before about your goals. So, like what are your goals now for the future of your brand, now that you have like a different direction than the last time we were talking? Like what are you trying to accomplish at the end of this year other than hitting seven figures? What's next year look like for you? Kseniia: We're just going to try to launch as many products as we can. Our goal is probably two to three products every couple of months, so like a product a month. So that why we try to develop um. At the same time we're developing like five products, because you never know how it's gonna go um and, of course, do more social media, do more content, just to, you know, to get the, the brand name out there. Uh, we just started doing Shopify, like a month ago or no, a week ago, I think. I just started working on a website um. Bradley Sutton: Are you launching any other platforms? Obviously you're on amazon. You're on TikTok shop. You just said you're on Shopify. Are you on Walmart? Kseniia: or other places. Not yet, not yet. Bradley Sutton: But yeah, I'm thinking about going there too, as well, now you've got an inside connection at walmart if one of your product takes off somebody who can help you out here, Excellent. What is your favorite? Helium 10 tool, Kseniia or function of a tool. Kseniia: Probably the audience. That's the one that I use all the time. Is it called audience? Bradley Sutton: Yeah, the split where you ask the questions to the people and say, how are you using that Like for your images, or just for product ideas, or what are you using that? Kseniia: honestly for everything, for both for the product ideas, for the images, because I just think it's so easy. You know, when you're thinking about like the product we find, then I usually do um, like the drawing and uh, 3d you know the 3d image of the product that doesn't exist yet. Then usually all my products are like, really designed differently. That's what's on the market right now and I just upload the image there and I see what people say and ask them would you buy this product? And if you wouldn't buy this product, why not? Or what would you change in this product? And sometimes I see the things that I didn't even you know, I didn't even think about that. Bradley Sutton: So you're launching just the 3D rendering and just asking a question on that image, or you're launching it like, or you're launching it, you're putting it in a poll next to like existing products and asking them, or which one are you doing? Kseniia: I'm doing both. Actually, the first I just do the rendering and ask them would you buy this product? And if you would not buy this product, would you change like, how would you make it better for you? And then sometimes I also compare it to the other products that on the market and ask them which one would they buy? Interesting and a lot of times I do the changes on the product based on what the people say. Bradley Sutton: Yeah, yeah, I think it's important. I mean helium 10 audience, which is, you know, uh basically pick fu inside of Helium 10. I think is slept on by a lot of people. But that's, that's uh glad to see somebody's similar questions. To close out, uh, before we get to our final 30 second tips to Robert, like what's, what's your goals for the brand this year, next year and beyond? Robert: Yeah, so we're. We're really just doubling down on retail. We have a line reviews with different retailers. We're attending different trade shows, not like Amazon trade shows but like actually exhibiting. We did our first one in Chicago this year that had brought a lot of leads to basically regional retailers and all these new doors where we can just increase our distribution Within Amazon. Just continue to execute our roadmap. You know, basically double down on the products that are working and like higher margin products, but basically just doubling down on what's working. The brand, the angle of like being a go-to coffee brand versus legacy brands, that kind of just focus all over home, all over kitchen yeah, it's really, you know, seems to be really hitting a nerve with retail buyers. So that's kind of where we're going. Bradley Sutton: Nice, nice and your favorite Helium 10 tool for you or your team. Robert: Keyword Tracker. I use the Keyword Tracker a lot, market Tracker the original one. So those are my top two and that's because I have a lot of customization there. And I would say, to answer your other question on what could have maybe some improvement, although I like the interface a lot, is the profits. I think I talked to the team already but maybe there was some delay there with the advertising numbers being posted and so, like you know, profit being a tool that you want to look at almost like real time, you know, as opposed to like a few days back. But overall, you know, I love Helium 10. We use a lot of the tools the follow up tool, the you know I hadn't heard of the audience one we use PickFu from time to time, same thing. Bradley Sutton: It literally is PickFu just inside of Helium 10. Robert: Yeah, I didn't know that you guys had integrated like that. But, yeah, a lot of tools that help us keep an eye on the business, a lot of the notification stuff, the daily like keyword tracker emails that we get. You know, we really do use all those things Awesome. Bradley Sutton: All right. So now you know. Robert and Kseniia have been on this podcast for a while, so they know what's coming up next. What is your 30 or 60 second tip? Let's start with Robert. Robert: So my tip revolves around retail or going into retail. But first I want to talk about a channel called Faire like fair with an E at the end, dot com. To those who haven't heard it, especially if you're selling on Amazon or already on e-com, it's essentially a marketplace for independent stores all throughout the US, Europe, whatever, just sort of mom and pops, coffee shops, just any sort of stores that wants to source goods for their store, and it does really well for us. We've sold six figures through there, high margins, and we get pictures all the time from random friends and things like hey, how is your product that's in a random coffee shop in the middle of random city? Or just like in this little store, I saw your products. So you get actual feedback on what your products look like on the shelves and which products actually sell, Because those products, even though it's going to be a little store, it's going to be on the shelf, so you're going to see which products turn and why they do or do not turn, and that will kind of build up your first book of customers that are actual physical retails. Right, there's a lot of reorders on there and it's just a great way to get your feet wet into going to retail go ahead, you know, into going to retail. Bradley Sutton: So that's my tip there. Okay, cool, all right now. Now over to uh Kseniia. What is your uh 30 or 60 seconds? Uh tip or strategy for the sellers out there? Kseniia: I want to talk about the product development. I want to say that never stop product development. Uh, always have multiple products and a development at the same time. Um, even if your budget allowing launching only one at a time, because there is always going to be something that's going to go wrong, like the samples might not be made according to the drawings, suppliers might take a lot longer time to make the sample, or your packaging can get lost in the mail. So, and if something goes wrong with one of the products that you're developing, you always will have another options what to launch. Bradley Sutton: Cassini in the past. I know she kind of flies under the radar here, and that's why I love having people on the show. They don't come here with agendas, they're not trying to. You know like I'll have professionals, no problem. You know people who have agencies, people who do want to make a name for themselves no problem with that at all. I get good stories. But I also like having people on here who, who, hey, they're not on here for promotion, they're just trying to help other sellers out here. So, Kseniia, I know I don't even have to ask that that that she doesn't even have a you know any website or LinkedIn for people to reach out to. But, Robert, I think you do so like, if people want to, you know somehow find you on the interwebs out there. How can, how can they locate you? Robert: Gladly, we'll connect. I love just talking to sellers and helping in any way I can. I always learn as much as I give away at least. So gladly please reach out. LinkedIn would be fine, Robert Gomez, just search for me and glad to chat. Bradley Sutton: Awesome, awesome. Well, Robert and Kseniia, thank you so much for coming on and sharing what you guys have been up to, and we definitely want to reach out maybe in 2025 and maybe not together, because I like introducing people to new ones, but maybe we'll connect you with other sellers out there. But thank you so much for coming on and wish you the most of success in your e-commerce journeys.
We're back Heartbreakers with another solo episode today! Elsa is going to give all of you a quick update on her life and her travels but more importantly Esty is no longer selling s*x toys! She is going to tell us how to deal with it and answer some heartbreaking questions! Do you have a burning question to ask the Heartbreakers? Call the Heartbreakers Hotline at (833) 566-5577, email us at Heartbreakers@strawhutmedia.com, or tweet us at @HBpodcastlive!
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