Podcasts about nick not

*increase team volume, secret mlm hacks, teach your downlines, the power of the internet   Listen to a recent Secret MLM Hacks course member, Nick Bradshaw, as he tells us how is team volume nearly 20X'd after using these modern MLM recruiting principles...   INSIDE SECRET MLM HACKS   This is an interview that I've done with one of my good, Nick Bradshaw. He's got his own show but he wouldn't tell me what it is. You should track him down and ask him.   We have about 500 people in the Secret MLM Hacks program. For the next few episodes, I'm actually going to share with you guys some of the interviews I've been doing with people who are in the program and share what's been happening.   Nick  has almost 20X-ed his team volume since using the Secret MLM Hacks methods, which is crazy. I didn't know it was that much! I thought it was just doubling, not 20X!   He's going to walk through and talk about how he's been using this stuff and teaching the same strategies to his downline, which is ultimately what's been my goal in creating this stuff.   It's not so that everybody has to join Steve Larsen. It's so that you can learn how to do this stuff on your own and then teach your downlines and explode stuff.   A lot of MLMs are refusing to be influenced from the top down on the strategies that I'm teaching. I'm just telling you… This is the landscape of the atmosphere that we're in around here.   A lot of big MLMs are not wanting to take on some of the strategies like the internet, which is ridiculous. It's because they don't know it themselves. They don't know how to train or teach on it.   The strategy I've been teaching is actually to go from the bottom up. It's for the little guy.   HOW TO TEACH YOUR DOWNLINES   Secret MLM Hacks has been focused on training from the ground up. I don't care what MLM in you're in. That's why I'm not here pitching you guys all the time. I'll drop every once in a while what I'm in if you guys are interested, but that's not the purpose of it.   The purpose of it is for me to go and influence MLM from the bottom up. To hand tools to people inside of MLMs from the bottom up who can go reteach it to their people and explode past their uplines.   That's been the point and it's been working. We've had a lot more MLMs reaching out, asking things like, "Would you come build funnels for us?" I'm like, "Where were you when I was talking about it earlier?" It's flipped the whole table on its head.   I have a very special guest today. Somebody I have been watching and seeing everything that has been going on... And I've been impressed.   There’s not many people in MLM who use the power of the internet. I've got a very special guest for you today. It's very easy to see who is in MLM online because there aren't that many. When I first saw other people doing it I was like, “Oh my gosh I'm not alone!” I was so excited about it.   I want to introduce you to and welcome Nick Bradshaw.   SECRET MLM HACKS INTERVIEW WITH NICK BRADSHAW   Steve: Hey man. Thank you so much for being on here.   Nick: Dude it's been absolutely my pleasure. It really really is.   Steve: It's gonna be awesome I'm pumped for it. Just so people understand more about what you do, tell me when you first got into MLM?   Nick: I've been in the MLM game myself about two and a half years. Funny enough, my wife is actually the one who started all of this and I jumped in halfway through. It's really skyrocketed and taken off from there.   My wife's been doing this for about five years. And during that time I was actually a car salesman. I was working 60 - 80 hour workweeks, every single week.   When I started in car sales I had one kid and then next thing I know, I had two kids. I blinked three times and next thing you know I'm sitting next to a six and four year old kid. I'm like, “Where did all the time go?”   I was burnt out on it. I had set all these goals and I had reached the goals. I had worked my way up the corporate ladder so I could provide for my family and let my wife be a stay at home wife.   I got to that roadblock that said, “Where do I draw the line of how much time I'm spending at work versus how much time I'm spending at home?”   From there it was like, “Alright, well what do I do? How do I remedy this, how do I fix it?”   Steve: Something's gotta change, right? We've gotta shake it up a bit.   WHAT IS INSIDE SECRET MLM HACKS?   Nick: How do I be a better father to my kids? How do I be the father that I want to be rather than just the provider and someone that my kids don't even know? I was literally leaving for work before they woke up and I was coming home two hours after they'd already been in bed.   That's where my journey started with MLM. My answer to all of that was, “I'm gonna jump on board and help my wife build this business”.   And so that's what I started doing. I've got all these sales skills. I've been doing this hardcore sales stuff for five years now. My wife was relatively well. She was a silver rank in her company which equated to $2,500 a month.   So I said, “Okay, if I'm gonna quit my job and I'm gonna do all of this, I’m gonna quit cold turkey”.   Steve: You just up and left?   Nick: Yeah, just up and left. I said, “I'm done”.   Here's the crazy part… We moved from Indianapolis to Austin, Texas two months afterwards. We completely restarted. Hit the reset button.     I've got all these sales skills and one of the things that I see really lacking inside of the MLM world was people knowing how to sell. So that was the problem that I said I can fix.   I jumped into our team trainings and I started doing all of these things. I started teaching them menu selling (which is a car world term) but it's just narrowing down the options.   Instead of giving them this huge, 16 page spreadsheet of all of these things that they can buy, you're gonna narrow it down and say, “Okay you have this option, this option or this option.”   HOW TO INCREASE TEAM VOLUME WITH SECRET MLM HACKS   I started doing that and in four months, our team volume jumped from $30,000 a month to $80,000 a month.   Steve: Wow, big jump.   Nick: Yeah big jump. Just within a couple of months of just getting people to understand how the sales process actually works and implementing those skills.   But then we really came to a plateau. You can only do so much to the customer base that you already have.   Steve: Right. You need some more people eventually.   Nick: Eventually you need more people. That was the brick wall that I ran into at that point. I was like “Okay, so how do I do this?”   Marketing, duh.   If sales pushes and marketing pulls, I need to pull more people into this business.   But I had no idea how to do it because I'm not a marketer. I've been doing sales my entire life. And honestly, that's when I found Steve Larsen. I started listening to Secret MLM Hacks and I signed up to ClickFunnels.   From there… I failed. Miserably. On my face.   Steve: Sure. We pretty much all do the first few rounds.   Nick: I jumped in and I'm like, “Oh this is gonna be awesome! I'm listening to you but I'm not really hearing you”, you know what I mean?   Steve: I always laugh when people are like, “I've heard this training before”, and I'm like, “No it takes a few rounds, go again.”   Nick: I jumped in and started building these funnels and I'm like, “This is going to be awesome” and then I hit launch...   And I launch that first funnel and nothing. It was just crickets and I'm like, “Alright, back to the drawing board”.   INCREASE TEAM VOLUME WITH CLICKFUNNELS   I paused my ClickFunnels account because I realized that I didn’t have the skills that I need to be successful doing what I'm doing.   Steve: Right.   Nick: That's when I really jumped into it and I remember the time specifically. I was at a leadership retreat which is an invite only retreat for a company. I had just gotten Expert Secrets and Dot Com Secrets. I bought the black book with the funnel hacker's cookbook and all of that. And I brought it with me.   I'm sitting in our hotel room and I started reading Expert Secrets and I didn't put it down. I went all through the night and the next morning. When it was time to get up and go to the retreat I was still sitting there with my book on page 240 or something like that.   All of these things just started hitting me and it was like the fire was lit. I started really consuming and I even started hacking Secret MLM Hacks.   Steve:  I noticed that's what you were doing. I watch a lot of people do that which is great and I think they should model it.   Nick: When I was hacking Secret MLM Hacks somehow, someway I ended up in the membership site and I hadn't paid for it. I messaged you and I'm like, “Dude, I have no idea how this happened but I'm here.”   Steve: We were in the middle of tweaking some stuff. Yeah, I remember that. It's not that way anymore.   Nick: It's not that way anymore. A whole new revamped course and everything. I got there and I started watching your videos, consuming and I implemented.   For my relaunch basically modeled exactly what you were doing. This was probably seven months ago, eight months ago?   HOW LONG DOES IT TAKE TO INCREASE TEAM VOLUME?   Steve: A while ago now, yeah.   Nick: Since then we went from$80,000 a month in volume to averaging about $150,000 a month in volume.   Steve: WHAT? I didn't know it was that big dude… Are you serious?   Nick: Yeah. In the past 12 months, we've done a little over $1.5 Million.   Steve: So you're saying it works?   Nick: I'm saying it works dude. That's probably about the time that you really started noticing me singing your praises. I'm sitting here inside of my own business and I'm watching these things grow and accumulate exponentially.   And I'm trying to teach this stuff to my team and get it through their heads… There's no other way!   Steve: I don't know another way either. I'm not making fun of you who are like, “I love talking to friends and family. I love going to home and hotel meetings”. Good on you. But you can only do that for so long.   It's so much better to have something automated.   Nick: Yeah, absolutely. I start learning more about marketing and it's a constant learning curve obviously.   But you know that? It’s so true that MLM is a personal growth opportunity with an income opportunity attached to it.   Steve: Right.   Nick: That's what it is. It's a great way to start for the traditional person who doesn't know anything about marketing or sales. You can start talking to family members and friends and doing all of that.   But the reason that 99% of us out there are failing is because we don't ever move past that portion of it.   The growth never happens and where we get into real marketing or real sales.   PERSONAL GROWTH WITH SECRET MLM HACKS   Steve: Reaching out to your network only gets you so far. After a while you have to learn how to attract more people, market to them, change beliefs, sell and close.   It's funny when people are like, “I'm just gonna treat this like a hobby.” You're not going anywhere then, sorry.   It's a business not a hobby.   Nick: That’s the way that I see this. We talked about this the other day. The way that I see MLM moving, the way that I see this momentum going... It's having a rebirth, almost.   If you've lived in our world, it's changing the way that it's happening. We're slowly moving out of those 1960's origins and moving to 2020.   You're seeing a lot more sales and marketing professionals get into the game. I'm trying to teach everybody that, I'm trying to show everybody that.   If you're not moving in the direction that things are going, you're going to become extinct.   You're going to have real professionals in this game, doing things, exploding and leaving everybody else in the dust.   Steve: There are social media platforms that were never around until 10 years ago. The distribution channels that exist now are massive and you can tap into them for near nothing.   Most MLMs are mad when you go do that kind of stuff. What is wrong with you? You could be selling so much more if you just use them! It doesn't mean you have to be on Facebook saying “MLM”.   What are you guys are doing right now that's working best for you? I'm just interested in that, because the course is big. Secret MLM Hacks is not a small course.   What is it in there that has been most helpful so far?   TEACH YOUR DOWNLINES WITH SECRET MLM HACKS STRATEGIES     Nick: The thing that I think that's been most helpful… It's just gotta be the confidence to go out and PUBLISH.   Steve: Oh yes.   Nick: The confidence to go out and publish and talk about what you're doing. It's one thing to sit there and learn it for yourself. It's another to go out and actually teach people what you're doing.   Steve: Sure.   Nick: Not only because, in my personal opinion, I think that you learn it better and but you learn how to communicate it better. The more that we've been publishing, the more that we've been putting it out there, the more that it attracts people.   Steve: Sure.   What's being published right now? Is it a podcast right now?   Nick: I've started a small little podcast at the moment.   Steve: What is it called? Feel free to shout it out.   Nick: I don't know if I want to at this point...   Steve: That's okay then, never mind.   Nick: I'm still trying to find my voice. My wife's Instagram account has been blowing up. She's got 42,000 followers right now.   Steve: That's big.   Nick: We do a lot of not direct marketing there. More like back page marketing.   Steve: Sure, that's one of my favorite kinds. Especially in MLM.   Nick: I modeled you and I set up my own little course. I started targeting people who want to make money online. The people who actually want to own a business. Not people who want to do a hobby.   Sending people through that mini-course has yielded great results.   THE POWER OF THE INTERNET AND MLM   Steve: That's awesome.   What does your funnel look like right now? I talk so much about funnels, and most of the MLM world is still very new to the funnel term and concept. But what is it that you guys are doing right now?   Nick: The big thing we're doing right now is the little mini course which basically teaches marketing for MLM.   Steve: Sure, that's awesome.   Nick: The big idea behind that is, if you want to recruit more people into MLM and you don't want to talk to your friends and family, then:     You have to target people who actually want to own a business but people who aren't necessarily getting the results that they want out of the current business that they're in.   Setting up this little mini course that teaches people how to market. People who actually want to learn how to market their MLM. Then we invite them to join the downline.   At the end of this course I affiliate for you and I say, “Hey, there's two ways that you can learn this…”   Steve: Which I see by the way, thank you.   Nick: “... You can either go join Steve's Secret MLM Hacks and learn it from the master. Or you can join my downline and I'm gonna teach you exactly what I'm doing to grow my downline to do $1.5 Million per year.”   You can say in your current business and learn from Steve or you can join me and learn from me.   Catching that low hanging fruit, I suppose. Taking advantage of the way that the current MLM system is.   You have so many people that are unsatisfied with the business that they have because they're not learning the things they need to run their business.   TAKE THE OPPORTUNITY TO INCREASE TEAM VOLUME   Steve: Which reeks of opportunity for the rest of us who actually know what the heck's up.   Nick: Exactly. That's exactly what it is. It's kind of like a smorgasbord of low hanging fruit.   Steve: It is, yeah.   Nick: As far as extra recruiting goes and getting new people, it's great when people actually want to use the product, they believe in the product, they love the product and all of those things.   That's an amplifier but it's not a requirement.   Steve: So you guys have a course, you're selling, you're driving traffic to the course and then on the back you’re saying, “Hey, if you want to come join, this is what we've got”.   Nick: Exactly.   Steve: That's awesome. I was filming some training for my own team three weeks ago now. And I just wrote RECRUITING.   That is what most MLMs teach you and the method for it is just walk around. Think about the power of what we're doing with this stuff.   We're taking the recruiting model and replacing something in front of it so that we're not actually promoting the MLM.   How long did it take you to create your course?   Nick: I created the course in about seven days.   Steve: RIGHT? It's not crazy, man. You create this course so then you're no longer promoting an MLM. So Facebook is okay with you suddenly.   You drive traffic to that and take the money to dump it right back into ads. It's amazing and it changes the whole model.   It's literally INFO PRODUCT + MLM. Mashing together two different industries.   Are you doing phones sales as well? Closing them on the phone?   TEACH YOUR DOWNLINES THE POWER OF THE INTERNET   Nick: To a degree yes. I will offer that to people and I have an application process (modeled after you).   Nine times out of 10 when someone goes through the application process, I set up my auto-responder. My email service will kickback a set of emails that walk them through the process of setting up their account.   Then I've done an automated overview. A business overview that teaches them about the company.   During this entire time, I never even mention my company's name.   Steve: This is the craziest part! Same thing!   Nick: I've literally modeled what you've done.   Steve: I LOVE IT!   Nick: For months my entire office was covered with print out after print out of exactly what you did.   Once I finally mapped it out in my head, it was more about the concepts at hand.   Another thing that I think a lot of people struggle with inside of the funnel world is that they think it's about pages.   Steve: Right yeah, it's not.   Nick: It about the framework. What is the state of mind that he's putting every single person in?   Once I finally understood the framework behind it, I knew that's why I failed the very first time that I tried ClickFunnels. Because I thought that it was just all about pages.   But once I understood the core framework and moving somebody through the funnel and how that's done, then all of a sudden it made sense.   Steve: Right.   INCREASE TEAM VOLUME WITH SELF-LIQUIDATING OFFERS   Nick: One of the coolest things that happened out of all of this and how I feed this recruiting machine is by putting self-liquidating offers throughout the course.   The course is dripped out over five days and on each day there's a small self-liquidating offer.   Whatever I talk about that day, I then give them an offer to say, “Hey, if you want to learn this more in depth right now, click this”. Then it goes to a new page with a little sales video for an offer for $7.   Right now it's $1.50 per opt in on the front end and on the back end it's churning out $38.   Steve: You're speaking louder than whole MLMs even know how to!   Nick: Exactly and it pays for itself 17 times over. I'm paying myself to recruit people.   Steve: Last week on Secret MLM Hacks we put $1400 in and we got $20,000 back out (not including how many people got recruited and then they get handed the same recruiting systems). I don't know how it fails.   The biggest issue is the education. Most MLMs don't know how to do this which is understandable. It's a newish thing.   What would you tell to somebody who is on the fence about trying this?   ON THE FENCE ABOUT SECRET MLM HACKS?   Nick: The biggest thing that I would tell people is fail and fail fast. Just do it.   When we over think it, nothing ever gets done. I'm a perfectionist myself which is why I listened to Secret MLM Hacks 18 months ago and I just started doing this six to eight months ago. It wasn't really until the last three months that it really took off.   I’m still constantly tweaking and doing things to it but the fact is that I just did it.   I finally put down the pen, I finally put down the book and I went out there and I did it. Then I hit publish and I wasn't scared to feed the machine up front and put a little bit of money into it.   Nothing is ever gonna get done if I just sit here and read books. The knowledge is great...   Steve: But nothing happens.   Nick: You just gotta do it. Be active in your pursuit of what you want.   Steve: Be clear about the fact that this is not a hobby.   We've treated this like an actual business. We've got phone closers, we're talking to people and training.   I hate when someone joins because they're trying to do you a favor. Then they're wondering why they don't go build.   You recruited the wrong who! We gotta change your who altogether!   Nick: Every bum on the side of the street needs an opportunity.   Steve: Right!   Nick: I live in Austin and if you walk down downtown Austin you're guaranteed to see about 10 every 100 yards.   They might NEED an opportunity, but they don't' want it. You gotta find those people that actually WANT to succeed in whatever it is that you're doing.   DO YOU WANT THE SECRET MLM HACKS OPPORTUNITY?   Steve: Dude I am so thankful that you got on here. Thank you so much for sharing. I did want to ask one last question.   How many people have you been recruiting since you turned it on six months ago?   Nick: I would say we're probably getting five to seven a month.   Steve: That's awesome! On autopilot?   Nick: Yeah, on autopilot.   Steve: And the quality of person is really high which is awesome.   Nick: Five to seven a month is what we're recruiting into our organization and we get paid for a lot of people that say no to us as well.   Steve: Yeah, they bought the thing up front which is the beauty of it.   Nick: And I say five to seven, that's five to seven that we ACCEPT.   Steve: We get three to four applicants a day but I immediately cut out at least half off them because I can just tell…   Nick: Once you get to a certain point, you have to be able to say no. You have to self-select and be able to weed out people because otherwise it just becomes too overwhelming.   Steve: Then you turn into a life coach rather than a “Here’s what we're doing in our company this week” coach.   Nick: Exactly.   Steve: With love, I'll say that as tenderly as I can.   Nick, thank you so much for being on here, I really appreciate it. This was awesome, man. Really means a lot that you jumped on.   HEAD OVER TO SECRET MLM HACKS NOW   I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.   After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next free training.   There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers without friends or family even knowing that I'm in MLM.   If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

We sit down and talk about Black Texas Magazine with Founder, Editor & Chief Nickholas Bailey.Learn about Black Texas Magazine here:https://www.blacktexasmag.com/TRANSCRIPTZach: What's up, y'all? It's Zach with Living Corporate, and yes, you're listening to a B-Side. Now, yes, we've introduced the purpose of a B-Side before, but remember, every episode is what? That's right, somebody's first episode. So for our new folks, B-Sides are essentially random shows that we have in-between our larger shows. These are much less structured and somehow--that's right, you even guessed it--it's more lit. That's right. So there's lit. This is more lit than our regularly scheduled shows. Sometimes they're discussions that the hosts have. Sometimes they're extended monologues from just one particular host like myself or Ola or Latricia or Ade, or sometimes, yes, maybe even sometimes, maybe even most times, they're a special chat with a special guest. Today, we have a special guest - Nickholas Bailey. Nick Bailey is the editor-in-chief of Black Texas Magazine, a media outlet that is dedicated to enriching the lives of people of color across the state and beyond by connecting on a personal level through a passion for leading fulfilling lives. Welcome to the show, man. How you doin'?Nick: I'm doing well, how are you?Zach: I'm doing good, man. Look, let's talk about Black Texas Magazine. Where did it start, why the name, and what are y'all trying to achieve?Nick: Well, Black Texas started kind of as a jumping point for me because prior to this, or about--oh, I guess about a year prior to this I was the online editor for a publication called Texas Lifestyle Magazine. Great publication. They've done a lot of great stuff, but as I--as I got further into it, I started to recognize that there was a disconnect between my perspective and the perspective that they were--that they were creating. You know, like, I live a very different lifestyle than the people that they target, you know? I'm not accustomed to paying $300 for a charcuterie board or paying, you know, $1,000 for, you know, a grill set. It just wasn't really my--it wasn't really my thing, and I was pushing for some more relatable content for the average Texan, and it just wasn't--there was a disconnect there, and so after a lot of thinking and a lot of planning I decided to make the jump and create a publication for black people that was essentially the same thing in some ways. Like, I don't want to say that we just copied and pasted the formula because, you know, unfortunately I created a lot of the formula for Texas Lifestyle once I came on, but I would say that our goal is to enrich the life of black Texans and really Texans of all colors by exposing them to new brands, new opportunities, and new experiences that they may not have previously known about or they may not have previously felt like were open to them, you know? So I know for a lot of--for a lot of black people in the community, we--we almost self-segregate with a lot of things, you know? We look at things as, "Oh, that's white people stuff. We don't really--we don't really mess with that," whether it be, you know, simple stuff or the wild stuff like bungee jumping or skydiving, which I'm still kind of on the fence on. Like, they might be able to keep those. [laughs] But even things like, you know, eating at different restaurants or trying different festivals and experiences. Just really making it more palatable for--you know, for the black community, because there are plenty of people in the black community that say, "Hey, I want to live life. I've only got one life. I want to enjoy it while I'm here," and finding the opportunities for them that will enhance their lives is really the big overarching goal for us, but also highlighting the black businesses that are trying that as well along the way.Zach: So it's interesting, right? So I looked at the platform, and, you know, I think what I was taken most aback by was the amount of content, right? Like, you guys--it seems like you guys are publishing something every single day, and so talk to me a little bit about y'all’s challenges in getting this started up and, you know, what goes into managing a digital magazine. How do you juggle--it seems that there's a lot of hats to juggle. It seems that there's a lot of things to do, and I understand that you're also working full-time still.Nick: Yes.Zach: So how do you manage all of that?Nick: I manage that with a lot of stress--a lot of stress, not a lot of sleep, and an overdose of patience, because we do have a small team. We're always looking--like, we're always looking for new writers to bring on-board, but right now we do have a small team, and it's really just a matter of balancing everyone's talents and abilities. Like, for the time being I take on the burden--I take on the bulk of the burden by handling a lot of the administrative tasks. So, like, making sure that content is up on the website, proofreading the content, gathering all of the materials. So that might be, like, getting the photos in order, sorting it--like, sorting our files and documents online. So I do a lot of that stuff, and so I have the writers, and I say, "Hey, I want you to focus on writing," and the plan that I have right now is really to kind of spread that load across--across the team so no one person is having to do all of the writing. 'Cause everybody--like, to my knowledge, everybody else is working full-time somewhere as well. So what I would rather them do is each person write, you know, one or two things a month, and we could be able to keep a steady flow than expecting one person to churn out, you know, a new article every week, you know? And with balancing it with working--like, I work full-time, and for me it's kind of difficult 'cause I work 12-hour shifts. So a lot of my work is done--I guess done at night, so I'm usually up until about 1:00 in the morning making sure that content is looking good, there's no errors and we're gonna be good to go.Zach: So I have another question as a follow-up, right, really to the title of Black Texas Magazine. Has anyone run up on you with, "If we had a White Texas Magazine, that would be racist?"Nick: Not that directly, but it's been one of those side--like, side-swiped questions. Like, "Hm, why is it just for black people?" And kind of insinuating that, and to that I would say, to be honest, most of the public--like, most of the Texas-based publications we have are catered to a white audience. And, you know, I'm not opposed to--I'm not opposed to acknowledging that it may seem--it may come off as a bit contentious to say, "This is a publication for black people," you know, but at the same time it's never been a situation of, you know, "No whites allowed," you know? We've had--we've had white contributors to our publication. We have a lot of white readers. We have readers all over the world, and most of those aren't, you know, nations of color. And so I would say if they want--if they asked the question or they posed the question or the statement "If we had a White Texas Magazine, that'd be racist," I would tell them, "Well, let's go read Texas Highways. Let's go read Texas Monthly. Let's go read Texas Lifestyle." The list could go on. Most publications are catering to a white audience. Like, they may not be as blatant as to say it, but it's one of those--I would say it's one of those underlying things of once you see the subject matter you--there are ways of siphoning out certain groups by the content.Zach: Right. And, you know, it's funny because I think it's easy to forget that white is the default, right? Like, it's--like, you don't have to call something for it to be--the majority of the country is white, so most of the content out there in any type of media is largely going to be white, right? So you don't have to call--I don't have to call something white, something anything, but you do call things--you know, if there is other underrepresented groups, black, XYZ, or Asian-this or Latin-X or Hispanic-this because we're trying to highlight the fact that this is not the default, right? It's not what you immediately consider when you think about whatever audience or population that you're gonna be engaging. Okay, so let me ask you this. You know, you guys landed J Prince recently, [inaudible] J Prince, but how did that happen for you guys? Like, how did it work, and what was that experience like?Nick: For me, honestly, it was an amazing experience. I lucked into it because I got--I got an email from the city of Austin about an event that they were co-hosting. It was just an evening with J Prince where he was just hearing Austin talking about his life, and I went, and I was like--I didn't know what to expect, and I was just like, "Man, I just want to see this guy in person, see, you know, really what he's about and just kind of, you know, measure him up instead of just looking through a screen," and it was a cool event. The event went off really well, and at the end there was a line to, like, you know, take a picture with him and stuff, and I was like, "Okay, cool." You know, "I don't mind getting a picture with J Prince. That'd be kinda cool," and so I get in line, and as always they're trying to sell the book or sell merchandise and stuff like that, and just out of, you know, the spur of the moment I'm like, "I'll buy the book," and so I get the book, and when it's my turn he autographs the book and everything, and I ask him a question, and the question I asked him is, you know, "Hey--" Like, he talks about--he talked a lot about, you know, replacing IGs with OGs in terms of, you know, getting off of social media and really linking up with people that have done what we do before us and really gaining some knowledge from them, especially, like, in different entertainment avenues. A lot of the OGs that we came up with came up through nefarious ways, you know? They sold drugs, they robbed people. They committed crimes to get the assets that they needed, and so I asked him, you know, "How can we look up to these OGs and get advice from them when we're at a age where we don't want to take those penitentiary chances to make it into the industry?" And I think it kind of--it kind of put him on the spot, and he stopped and he said, "You know what? Talk to me after the show."Zach: You asked him--you asked him that in front of a bunch of people?Nick: No, it was--like, it was a one-on-one thing. I asked him, like, face-to-face, maybe two feet away from him.Zach: Oh, my gosh. Well, shout out to you for asking J Prince such a very pointed question to his face.Nick: You can't get the answers you don't ask for.Zach: [laughs] That's a good point.Nick: You know? 'Cause I would love to be in different indust--like, involved in different industries, but I don't wanna have to go sell coke to get the money for it.Zach: Straight up, yeah.Nick: But at the same time, trying to save money from a regular 9-to-5 is a very slow process.Zach: And this is the thing I think people forget, like, man, the blessing of an--you cannot, you cannot undervalue initial capital, man. Like--so you know, like, even when you talk about Jay-Z's album, the last album he dropped right, and he was talking about how I flipped this, and it's like, "Well, Jay-Z, man, you started off with, like, 400 racks. You had $400,000 from the coke game, so you say." So it's like, "Okay, yeah." If you--if you gave a very ambitious, you know, entrepreneurial person of color $400,000, man, that's gonna--yeah, they could flip that into something too. I'm not saying--they might not flip it into a billion, but they can flip it into something because they have the initial capital. So to your point, like, how--that just was such a good question because, like, okay, I'ma talk--if I talked to Jay-Z for an hour, people would say, "I'd love to talk to Jay-Z for an hour 'cause then I would learn how to be a billionaire." It's like, "Well, Jay-Z's gonna be like, "Well, I had initial capital of $400,000 because I sold drugs, and it was tax free. So I basically started with a 400--" Like, most black people don't have seed money, hundred thousand dollar seed money. They have a little bit of change here and there that they scrounge up, like you said. Like, that they hold over from their full-time job after paying off this and paying off that and whatever debt they have, and they have, you know, a little bit of change, not enough money to build an empire. You know what I'm saying?Nick: Absolutely, and that was--and after listening to Jay-Z's album, that was one of the things that I kind of left with. I was like, you know, "He talks a lot about, you know, these amazing ways to do better," and it's one of those things of "If you knew better, you'd do better." And that's cool. Like, I would love to buy a piece of art that's worth, you know, 1 million, hold it until it's worth 2 million, sell it when it's worth 10 million. That's cool. I would love to be able to give that to my children, but I gotta get that first million.Zach: Right. [laughs]Nick: It's easy--it's easy to compound wealth once you have it, and a lot of rappers talk about that part, but they don't really tell us how we can get the money, how we can get started without selling drugs, without robbing people. That's--like, that's the link they never give us, and I think that unfortunately that's because a lot of them don't have the answer for that, aside from "Sell drugs. Rob people." And that's an unfortunate truth. Like, I get it, that's the environment they came up in, but if we're trying to do better now we need new lessons.Zach: Right, right. So let me ask--let me ask you this. What advice would you have for black and brown folks trying to get, you know, multi-effort ventures off of the ground? So you have a full-time job. You've launched a magazine. It takes multiple hands, driving it and grinding it. It clearly--like you said earlier, it's stress. It's late nights. What are you--what advice would you have for folks who look like us trying to do similar things?Nick: The strongest advice I would give is work together. In college I ran a midterm program, and one of the things I taught was the idea of collective development. You know, especially if you're starting off with little to no capital. You're--like, you're working at a point where you're not getting paid. You need to find a team of people who are willing to work with you to build something up that benefits everybody, you know? Like, Black Texas isn't just me. It's not the Nick Bailey show, you know? My byline comes up very little. For me, I look at it as a plat--as I'm creating a platform to advance the careers of other people, you know? Because as we gain our audience and as we, you know, get that brand retention, that brand recognition, people start coming to the website looking for other people. They're not looking for me, you know? They're looking to see, "Oh, let's see what's up with these movie reviews. Let's see what's up with these fashion tips. Let's see what's up with these house-keeping tips." You know, "What events are coming up?" I want--I want people looking for the thoughts and ideas of other people, and for me in my particular situation I can say, "Hey, I can't pay you to write right now, but what I can give you is an opportunity to grow your name," because not everybody has the money to start up a website, you know? Even the cheapest websites that aren't free aren't cheap. Once you get past the, you know, this is BrandXYZ.WordPress.com and you get to just Brand.com, it becomes a different--a different financial burden, and not everybody--not everybody is willing to take that risk, and I've gotten to a point where I took that risk to--ideally to make it easier for other people. So I would say, you know, one, be willing to work together. Understand the vision. Don't just work for anybody, but understand the vision. Understand what it means for you personally and how it's going to benefit you personally, and then you give it your all, you know? Like, that's the truest thing that I can tell anyone, and also set ego aside, you know? Not everybody's going to be #1, and not everybody needs to be #1. You can easily do amazing as a strong #2, and what I mean by that is not everybody has to be a CEO. Not everybody has to be the founder, the president. You know? Like, I don't introduce myself as the founder or CEO of Black Texas because that's not important to me, you know? I want this to be something much bigger than myself. I'm the editor-in-chief, which is just to say I'm the guy steering the ship right now, you know? Like, I don't look at the--I don't look at the Dallas Cowboys and think of who the owner is, I look at the Cowboys and think of who are their star players, you know? Who are the people who made the team breathe? And that's how I look at--that's how I look at Black Texas and really any business, you know? We know--we know who Mark Zuckerberg is. That's cool. He made it that way. He's not the one looking at all this Russia info. He's not the one making sure that you wind up in Facebook jail for some post, [laughs] and those people may not have the fame, but they're getting us all a paycheck.Zach: Right. Right, right. Man, this has been dope, man. Do you have any shout outs for us?Nick: I did not think of shout outs. Let's see. If there are people I'd shout out, honestly I would just give shout outs to my team. It's been--like, we launched this year mid-January, and it's been a wild ride along the way. I've taken risks. I've asked them to follow me, and they have, and we really--we really made a lot of strides this year, and I'm proud to see the work they're putting in and what we're able to accomplish when we work together, you know? This is the first time that I've really steered a team like this, and to see them, you know, putting up the hard work is honestly amazing. I would want to give a shout out to my family, you know? Like, I love my daughters, but most importantly, like, my parents. They have been a well of support for me. They've encouraged me to, you know, chase my dreams. They've helped me when I--like, when I wasn't sure about myself, and, you know, my grandma's been my day one, and she's helped me in life as well, but I don't know. I would say--if I had to give a specific shout out it would be to my father, and that's because he gave me the capital to get this magazine started, you know? 'Cause, like, every year he'll give--like, he'll give a gift for Christmas, which really isn't a gift to me, it's more of a "Hey, here's some money from me. Get gifts for the girls," because he doesn't really--he doesn't really celebrate Christmas. Different religion. That's not really his thing, and so I get it, but this last year he gave me a little more than usual, and he said, you know, "Take this and do what, you know, you feel you need to do with it," and I was just at a loss, and I thought and I thought about it. I strategized, and I prayed over it, and I said, "You know, I have to be willing to take that jump," you know? It called me back to a quote from Steve Harvey talking about getting to success, and he said, you know, "You have to be willing to jump. You can't be successful on the ledge," and so I went for it. And so, you know, I've got to give it my all because I can't--I can't let folks down. That's not my thing.Zach: Awesome, man. Well, look, that does it for us, guys. Thank you for joining us on the Living Corporate podcast. Make sure you follow us on Instagram at LivingCorporate, Twitter at LivingCorp_Pod, and subscribe to our newsletter through living-corporate.com. If you have a question you'd like for us to answer on the show, make sure you email us at livingcorporatepodcast@gmail.com. You have been listening to Nick Bailey, editor-in-chief of Black Texas Magazine. Peace.Kiara: Living Corporate is a podcast by Living Corporate, LLC. Our logo was designed by David Dawkins. Our theme music was produced by Ken Brown. Additional music production by Antoine Franklin from Musical Elevation. Post-production is handled by Jeremy Jackson. Got a topic suggestion? Email us at livingcorporatepodcast@gmail.com. You can find us online on Twitter, Facebook, Instagram, and living-corporate.com. Thanks for listening. Stay tuned.

Click above to listen in iTunes... I LOVE video…. And traffic. I have over 200 videos on Youtube now and here's what I wish I'd known… Steve: Hey, everyone. This is Steve Larsen. Welcome to Sales Funnel Radio. Announcer: Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Steve: All right, you guys. Hey, I'm super excited. I'm super pumped for today because we get to talk about something that has always intrigued me. It's actually kind of the way it got started in internet when I first started working for Paul Mitchel and driving internet traffic with one of my buddies. Since then I really haven't done much so I'm excited to welcome on to the podcast an expert in this area, thank you so much, Nick Arapkiles. How are you doing? Nick: I'm great, man. Thanks for having me on. Steve: Hey, thanks. I appreciate it. Thank you so much for coming on. I was just looking through Facebook messages before you and I got on here and I didn't realize I think you had asked if we could push the time back and I'm such a morning person, thanks for getting up this early to do this. Nick: Hey, no problem at all, man. I'm happy to do it. Like you said I'm not much of a morning person, but when someone like you gives me an opportunity like this I'm happy to get on. Steve: It's nice that you did, I appreciate it. For everyone listening, this really is probably the first time, I mean, this is the first time that we'd really spoken like this. The guy that connected us is Ben Wilson obviously. Ben is the guy. He and I we're doing that things, Paul Mitchel and several other companies just think the world of him. He sent me a message and he goes, "Dude, I got this awesome guy. He's the man." I think I still have the message just to put it on the podcast or something. It's pretty funny. He's like, "This sweet guy, man, he's this genius and he said he wants to come." "Hey, sweet." I'm always looking for talent, for people because I get boring for everyone I'm sure. I'm excited to have some mix out. Nick: It's kind of a funny story. I met him at an event here in Colorado and then I actually ran into him at the Rockies, in the baseball game. Then he messaged me about you and here we are. Steve: Dude, that's great. What event was it? Nick: It was actually for a book publishing event ironically ... Steve: He told me he's going to that. Okay, cool. That's fantastic. It's funny this whole internet marketing world, it's actually a lot smaller than people think it is because people get in it, they'll get out of it, they'll get in it but the people that stick around I don't think there's ... Anyways, get around quick. What is exactly that you're doing then? You told me that you're awesome with YouTube which is awesome. Most people forget you can even advertise there I feel like but what is it that you're doing? Nick: Basically, I've been doing this stuff for a lot. Do you want me to just go on to my story a little bit? Steve: Okay, man. Let's hear it. Nick: Okay, cool. I've actually been online for about six years now and two and a half of those first six years were complete and utter struggle. It's usually the case with a lot of people's stories. I don't think I'm too much different... Steve: Anyone who says otherwise I feel like they are just lying or throwing a sales video. Nick: Yeah, I mean, it sucked at the time. Obviously it sucked at the time not having, you always expect when you get started you're thinking you're going to make money in your first day, first week, first month at least but it was tough man, it really was. I forfeited a lot of things going on. I was actually in college at the time... It was the summer before my last year of college so all my friends were going out partying and going to pool parties, different stuff like that. I was just dedicated to this thing. I essentially locked myself in my room that whole summer and I was dedicated to making it work and I didn't even make it work that entire summer and even years after that. It just led me on this path I think once you get into this like you're essentially infected with the entrepreneurial bug as I like to call it. You can't really go back from that. I mean, I kept on trying different things. I even went into the trading Forex and stuff like that but eventually came back into the marketing realm and that's where I am now like you're asking I've done a lot of YouTube stuff. That's the big thing is I really always focus on driving traffic because if you can drive traffic then you have a business. You really can do anything, it depends on what traffic you're using. Most the time I promote different funnels like business opportunities or just affiliate programs... I haven't really dove into much of my own stuff. I just leverage other systems that people put out and that's pretty much what I'm doing but it all stems from driving traffic and then calling people from YouTube into my world. I like to really call it my world more so than my list. I think a lot of people say my list or build a list. That's great, obviously you need to build a list but I think it helps me come from a better mentality than it's I'm building a list of people or a list. It's more so I'm building an audience of people, they are in my world now. Because I think a lot of people secure a list and they just think of numbers and what it really comes down to is that these are people that are interested and they want to connect with you and they want to learn more. You have to treat them as such and I think when you do that you get a lot better results. Steve: Interesting. That's interesting. A lot of people I know will talk about, they'll have you fill out something. Who are you trying to attract? What's their likes? What's their dislikes? What do they hate? Sometimes I feel like that gets pretty artificial after a while. You're just targeting people like yourself. I feel like it's the easiest way to go... Nick: Yeah, to be honest I didn't express this fully but basically what I do right now is I don't actually do too much advertising where I'm paying for the clicks and stuff like that. It's mostly just all organic. I've done a little bit of advertising here and there but the big thing is just putting content up. I know you're asking if I could drop some nuggets for YouTube and stuff like that but the biggest thing is just to continually put out content just like any other type of platform whether that's Facebook, Instagram, even Snapchat now. It's just continually putting out content because the more content you have out there, the more likely people are going to find you... I mean, there are some videos that I have that have seven views but there's also other videos that have 100,000 views. You never really know exactly which videos are going to hit. You might have an idea depending on the keywords and how optimized your videos are but the biggest thing that I stress and every day I learn more and more, I'm always learning is the fact that you never really know exactly until you start putting up content which videos are really going to stick and gain some traction until you upload them. Steve: That's interesting you say that. Back in college also I started really, really diving into this also, same thing. I sucked at it. There's a guy I listen to and he was saying, "You should always be publishing. Try and get a way to be in front of your people. Produce content." Just exactly what you're saying. I started doing that and making all these Periscope videos and I would put the recordings on YouTube. I can't tell you how cool that was. Stuff started happening when I did that. The exact reason you're saying. I had some videos that were terrible but then others were completely surprising to me. People started watching them and pushing them around. What the heck is this? My products started getting sold organically. I was like, "This is kind of cool," I totally agree with that but I have to ask though, you're putting YouTube videos out. Try to put as many up as you can. How do you rank a YouTube video? It's hard to... these words for spiders to go crawl and stuff like that like a blog post. What are some strategies you use to actually try and get them out there? Nick: It almost feels like it's changed throughout the years, I think the algorithms and everything. I'm not that geeky like that but I just noticed some trends here and there. As of late, I've noticed that a bigger channel with more subscribers and just a little bit more authority, maybe it's been on for a little bit of while or a little while, those are the videos that's pushing up towards the top of the search engines. You can pull back links. I know that probably gets a little bit more complex. I don't know if you're familiar with back linking. Steve: 100%, yeah definitely. Nick: Okay, I just didn't know if your audience would or not but that's basically you can go out there and get some other people to put your video in a bunch of different places. The idea behind that is that the search engines see your video all over the place and they are like, "This must be a video that is good. Let's start pushing it up towards the top of the search engine." Especially a couple of years ago that was huge and it definitely got me a lot of results but the thing again that I've noticed lately is that just having a big channel and having some decent subscribers and having people actually watch majority of your video is what's really pushing your videos up. I've had some videos where I just started making videos and they don't get much traction at all but then I have one of my bigger channels and I just put it up and I don't really optimize it at all, I don't really do anything to it and right away it's like one of the first videos on the search engine. Steve: I hear of Traffic Geyser. Nick: Yeah the name sounds familiar. Steve: These sites where you just submit your video and they'll just blast it across the internet so that you could get more views. I mean, totally spam-my stuff, you know what I mean? It's the dream for every entrepreneur or internet guys to just put your stuff everywhere. What strategies do you use for finding people to put your videos up? You know what I mean? Did you have to find related channels to yourself? Nick: Not necessarily. I use a website called Fiverr a lot of the times or at least I used to. I haven't been using it as much lately but it's a really cool website. You're obviously familiar with it but I'll explain it for your audience. Basically, it's just a website. It's called fiverr.com, F-I-V-E-R-R dot ‎com and basically it's a site that has a bunch of people doing a bunch of different gigs. They'll literally do anything for you for $5. I think there's a processing fee now for like 50 cents. Essentially people will do anything for you on the internet. I should be more specific with that. Steve: It's funny though because I've had people like, "Rap my name." I've had people, "Beat box stuff," they'll do anything for five bucks. Nick: Exactly, there's a lot of different stuff that you can do. Basically I just go on there and look for back links or maybe social signals and it's not to complicated. I mean, you just have to find someone with good rating, good track record and just test them out and that's the whole thing that I always tell people too is that you just have to test things out. You'll never really know what's working, what's not working until you go out there and actually apply it yourself... I think a lot of people are always asking me for the secret, asking me for different things that are just going to make it click and they're going to make hundreds of thousands of dollars. That's really never the case. You know this just as well as anybody is that you actually have to go out there and do the work, see what's working, see what's not working and then throw out the stuff that's not working and then just ramp up the stuff that is working... Steve: This is one of the reasons why I laugh so much when you brought up Fiverr because it started out as a great class. I'm sorry if anyone's listening that was in that class. It was like an SEO class in college and it started out great. We're learning all these cool strategies for SEO and things like that. Then it just got like the strategies were really old. I've been doing it long enough by that point that I just knew that what I was earning wasn't significant or anything. He's like, "Hey, what you're all going to go do is you got to go create a YouTube video and think about a topic a lot and the competition in the class to see whose video can get the most views." I was like, "I could totally game that." We went and we made this, you know that, "Do you even lift, bro?" Those videos that are out there right now, have you seen it though? Nick: I'm not sure. Steve: "Bro, do you even lift?" Nick: Okay, yeah. Steve: The next Star Wars is coming out and we said, "Do you even Jedi, bro?" We made all these funny videos of people. It was pretty cool but I totally went to Fiverr and I paid this dude $5 to send like 10,000 bot clicks. For no views at all to just this massive spike and we went and we gave the ending presentation stuff like that like we have over 10,000 clicks on this thing and everyone's like, "Oh my gosh, that's amazing." It's in the last few weeks and what's funny is that we ended up getting contacted right before the class ended by this ad agency. They were like, "Hey, we want to use your video to promote Star Wars stuff on." I was like, "Okay." None of them knew that this were like ... I'm sure that 50 of them were real clicks out of the ... Maybe. What's funny though is that obviously YouTube after a while can start to see if that's crap. The views on the bottom went from 0 to 10,000 to 12 and it stayed there. We're looking at the analytics for a while and then just totally drop. They took away all of them all the way back down to 3 views or something like that after the class was ended. Anyways, the only reason I bring that up is because A, it was a total failure and I knew what happened. I knew enough about that world that time but it was I mean, how do you go through Fiverr and figure out who's going to be sending you real clicks and not. You know what I mean or who's going to be pushing your video around the right way or not? Because most of it ... I like Fiverr for testing a lot of the lower level stuff but it sounds like you've got a cool way to do it that isn't that way. Nick: Yeah, that's actually a good point... I'm glad you brought that up because that's very important that you find good gigs because if you are sending a bunch of fake traffic to your YouTube videos it can get your video shut down and even your account shut down because YouTube will recognize that and they see that you're just throwing all these views on there and they are all fake. They don't like that. I've had the experience of getting a lot of my stuff shut down because of that in the early stages. Anyone listening, make sure that you're not sending crap gigs over to your videos because YouTube will shut that down real quick. In terms of finding good stuff, basically I just make sure that the vendor has a good track record. There's one specific guy that he's probably one of the bigger gigs. He's got so many different gigs on there. I'll just let you know his name is Crorkservice. Steve: Crorkservice, you know, I might actually seen him before. Nick: I'm sure you have. Honestly he's probably one of the best out there and he's got the best ratings. He's like the top of the top sellers... I mean, it's no hidden secret. You just have to go through his gigs and figure out what exactly it is that you want. If you are going to purchase views I really haven't done that in a long time. I know there are some people that do it and they do actually have success because again like I was saying before, if you can get high retention views where people are watching the majority of your video, that actually can really, really help you with ranking your video on YouTube in specifics. Just make sure that is a high retention view and again it has a good track record because that can definitely help with rankings on YouTube. Steve: Interesting, okay. What are you doing? I heard some people talk about we’ll give some formula or outline for what to make, what to put in the video to make sure that they’ll push pass minute seven or whatever it is. Do you have anything that you would recommend there? Nick: Yeah, for sure. There’s a couple of things. The first thing that you definitely need to know, basically how I get all my traffic for the most part is it’s all based on keywords. People come into the search engines and this is just like general in terms of search traffic. Basically people will come in, they’ll be searching for something, I mean you and I have done this just as much as anybody else is that they have a concern, they have an issue, they need help with something. They come into the search engines and they start typing it out whether that is how to lose weight, how to grow tomatoes. It doesn’t really matter, it just pertains to whatever your business is but they’ll start searching things in and then they’ll find your videos if you start uploading videos, you do it on a good channel, you start optimizing it. Your videos are going to start rising towards the top of the search engines. What you need to do when you’re making your videos is that you need to let your viewers know that they are at the right place. Let’s say for example that you did make a video about how to grow heirloom tomatoes for example. What you need to say in the beginning of the video, you need to let your viewer know that they’re in the right place at the right time. You say, “Hey, you probably landed on this video because you are looking, you started searching out how to grow heirloom tomatoes,” right then and there they know that they are at the right place. That's what starts it out and then if you can get technical and say, you need to say this, you need to say this, but I think it ultimately comes down to is that you need to let them know that they’re in the right place and then give them value. I know it sounds stupidly simple but I think there’s many people out there that just like they’re trying to heighten all this traffic, all this stuff through your website. People are smart, you can’t bullshit people... When you’re genuine, when you give value and you’re just a real down to earth person then that’s when people recognize that. People will connect with you just on that fact based alone, they might be coming searching for information they want to learn how to grow tomatoes or lose weight or whatever it is. A lot of times people just want to connect with somebody and I can’t tell you how many times I’ve had that happen where people just, they’ll hit me up on Facebook and they’re like, “Yeah, I mean, your video is great and all that but you just seem like you’re a down to earth person, you seem like a good dude and that’s why I came out and connected with you.” Steve: Interesting... I have had it happen before also and I never realized that that was probably it. I’m trying to be authentic on camera, you know what I mean? I’m just being myself and I have people come back and say, “Hey, you’re the man. I have this feeling when I was talking to you I should reach out to you,” and I was like, “What kind of feeling? All right, thanks.” Interesting. Yeah, that’s cool you bring that up... There really is as simple as that just answer the question, let them know that they’re there and then connect with them. There’s a guy I was listening to and he was saying something like, “The first 20 seconds you have to do something crazy to keep their attention. The next 60 seconds then you got to teach a little nugget then the final two minutes do something that’s also a little crazy to make sure they come back next time.” I was like, “Man, that’s a lot. All right,” but that’s so much more simpler route to do that. What kind of timeline do you usually look at when you’re trying to rank a video? You know what I mean, like how long it usually take? Nick: Again, it’s kind of goes along the same thing I was talking about just before and there’ll be a lot of people that say, “You got to make two to four minutes.” I certainly agree to that to an extent because like I was saying before it’ll help you start ranking your videos a little bit more if people are watching more of your video. If you have a shorter video it’s more likely that people are just going to watch more of it. If you have an 11 minute video then obviously less people are just going to watch it just because everyone has shorter attention spans. It does depend on the video that you’re doing because specific keywords especially like I do a lot of reviews. I’ll be honest that’s where a lot of my traffic comes from, a lot of my buyer traffic. That's just kind of a nugget right there. If you can start doing some reviews like that’s going to be some of your best traffic out there. I’ve got review videos that are like 10, 11, 12 minutes long and people watch the majority of it because buyers, think about this, buyers will watch, they will watch everything and they’ll read everything because they're thinking about it from your perspective. If you’re going out there and let's just say for example you want to buy a new MacBook or yeah, let’s just go with that example. Are you going to go to the website and just like look at a couple of pictures and then buy? No, you’re probably going to be going, you’re going to watch the hour long keynote presentation, you’re going to watch the ten minute video that shows all the details and all the benefits and features on the MacBook. You’re going to be talking to people, you might even reach out to a support. Buyers they will do their research. To just tell you, “You have to have it four minutes long,” or, “You have to have it ten minutes long,” I can’t really tell you that exactly because if you just target keywords that are buyer keywords, people are going to be searching that stuff until they make that buyer decision. Does that all makes sense? Steve: Yeah, it does. That’s a great insight. It’s not like a two to four minutes, there's not a hard fast rule, it's just hey whatever is … Make sure first that you’re actually delivering value and answering the question and coming back to them. Nick: Yeah, and if you’re asking for a short answer, I would say keep it shorter if you can but if you need more time to explain everything that you need I think there’s nothing wrong with that. Steve: What kind of buyer keywords? I mean is there’s a trend in good buying keywords, you know what I mean that you’re saying? Like across mostly internet or things that will pull your videos apart because those keywords are more valuable or you know what I mean? Nick: I’ll just be honest, review videos are probably the best videos that you can possibly make. Steve: Really? Nick: Yeah, because the reason people are coming and looking for reviews is because they saw a video or they saw a product and they’re a buyer. They’re looking for more information on that, they want to get everything they can possibly know about that. Once they figured out, once they see your video, once something clicks and they make sure it’s the right product for them then they’re ready to buy right there. Does that makes sense? Steve: Interesting. Yeah, 100%. I was just thinking too I’ve got like, I don’t know, 150 videos on YouTube but 90 of them are unlisted or whatever so that I can put them inside of websites and things like that. Do you have a preference at all? Have you found that there’s any kind of, I don’t know. I don’t even know, favoritism given to people who stay on the YouTube website versus watching YouTube video embedded on a page? Nick: I haven’t really done too much embedding on different pages so I can’t really speak for that. One other thing I was going to touch is the fact that you can actually look at your analytics too and you can see which videos people are watching longer. You can see the average duration on how long your viewers are staying on your video... Steve: Yeah, I love the stat section in the back of YouTube, it’s nuts. Most people don't look at that by a part but it’s pretty fascinating. Nick: Yeah, it’s great stuff and I actually just like within the last few months I’ve really started looking at that stuff a lot more and it’s really helped me. We just go back to the whole thing about testing seeing what works and then start doing more of what works. That what I was doing is I was really taking a look at the analytics, see what the videos that people are staying on for a long time and then just making more of those videos. Because there’s some videos where people are staying on for less than a minute through an average of 10,000 views. I’m like, “Okay, that obviously didn’t work so let’s throw that away. It was a good test, that was some good feedback, I won’t do that anymore so let’s move on and let’s find something better.” Steve: I just wanted to touch on something because this really matters a lot in kind of my world. I build funnels all day long, just tons of sales funnels and that’s kind of what I was looking through on your site mentorwithnick.com which is super cool, everyone should go there, mentorwithnick.com. You’ve got a quiz there and we’re a huge a fan of quizzes, it kind of pre-frame people. You got a welcome video from you and automated email that I got and then a link over to $1 offer. Kind of a cool biz opportunity there or business product I should say. Usually what we do when I build these types of funnels. You just kind of took me through in that mentorwithnick.com is we’ll always take those videos and enlist them and put them inside a funnel. I mean, I never let people just sit inside of YouTube format. I think it’s interesting that you just said … I mean it sounds like almost all of your review videos they’re all on YouTube anyway which makes sense. That’s what people are searching. That’s fascinating though. I guess I’m just recapping that. That’s cool though. Do you ever embed it all I guess, I mean you obviously did on that welcome video with Mentor With Nick. Nick: Yeah, that is one place that I do embed, I kind of almost forgot about that but those are like the only places. Mostly just like welcome videos or I like to call as bridge pages, like you said I do promote different things, different opportunities and stuff like that. What a lot of people will do is they’ll just send traffic directly to an offer and while that can work for sure like I’m not saying it can. Steve: It’s rough though. Nick: Yeah, pre-frame that a little bit and kind of just introduce them, kind of welcome them into your world. That’s a big thing it’s just like saying, “Hey, I’m here for you,” like, “I got your back,” like, “Don’t worry,” like, “We got this taken care of and you know I’m going to introduce you to this thing and you can certainly take us up on that but if not, you know, just connect with us.” So many people just want to connect with somebody, that’s what my whole video is about and after they opt in it’s just kind of saying, “Hey, I’m here,” like, “If you need anything from me you’ll be receiving some emails from me and you know I’m here to help you out.” I think that’s just a lot better way to do things instead of just like hard driving traffic to offers... My honest opinion that’s going to drop convergence but it’s also going to drop your audience where they just think that you’re just trying to sell them all the time. Steve: Yeah, 100% I agree with that and I was impressed with that video that you put out there, I thought that was really good. I always draw out funnels like crazy and in my world we call it funnel hacking. I was going through your funnel and drawing all that out, the emails that came, things like that and it’s not like you need that welcome video, the one from you. Technically you don’t but I thought it was interesting and cool that you put it in there because I watched the whole thing and it made sense to me is like, “Hey, there’s a lot of trust and there was a lot of ...” What’s the word? I can’t think the word. After watching the video I was like, “Hey, this guy is real. That was cool. What a good video,” and it set me up because I have to tell you when the next video started I was like, “Eh.” I don’t know but because I watched you, I was like there was a lot more trust, like a lot more stock in that video. Anyways, great example right there, I thought that was fantastic... Nick: Thank you. I appreciate that. Steve: Yeah, everyone go checkout mentorwithnick.com, that’s an interesting process for a bridge page right there. That’s really good. Nick: Thank you. Steve: Do you send people to quizzes a lot also? Nick: I use that capture page right now because it seems to be converting the best. I’ve noticed that in the past like I even got opt in pages like that up to like 50% opt in rate for all my traffic which is really good. Right now I’m sitting at around like 39%. I mean that’s for the best that I’ve done. I’ve tested with a lot of different stuff and everything else have been kind of sitting around like 32 to 33 maybe like a little bit higher than that. I just use that because it just kind of like gets them invested... They have the two step opt in and you are obviously very familiar with all this stuff and that works really well where you have to click on something that makes it a little bit more congruent. They’ve already invested a little something to make sure they put their email address in but the survey just kind of adds a little bit more like they’re taking a quiz and then they’re like, “Okay.” Now, they need to put their email address in and they’re already a little bit more invested so they’re more likely to continue with that action, that whole congruency. Steve: 100% plus then you can follow up with them, you got their email address and you can re-market to them and ask them if they got the trial. Yeah, great for you, great for them. Yeah, I completely agree with that too. I had this quiz who’s probably about 50% also, same thing. It’s just quizzes are great things for people. It was only like four questions but it set them into my … It was the same thing that you did which is what I was laughing at, “Where did you hear about us from?” and it was like, “Facebook, Oprah, Obama mentioned me,” and then other. I’ve never been on those things before but because they heard those names first and then your name last or even other, it’s a lot more stock also. Just increases your authority like crazy, not that you want to be deceptive but it does give you more authority. The next question was like, “What age range are you in?” and these are questions that sometimes don’t even matter or you can ask questions that just kind of poke them in the eye a little bit. “How much do you make on your side business every week?” “Zero. A hundred bucks,” and then just, “I got to choose the lowest one.” For a weight loss product, “How many products have you tried?” but at the time your solution comes up they’re like, “Man, he’s right. I fail every time at this. I do need to buy this product.” That’s interesting though. Cool. Hey man, I don’t want to just keep taking your time. I appreciate you getting up early to do this with me. Where can people learn more about you and join your world like you were saying? Nick: You can add me on Facebook, that’s a good place. I am kind of maxing that out now. Lately I’ve been going pretty hard with getting people add me and everything like that. My friend list is kind of maxing out right now so I did also start up a new Instagram account, a new Snapchat account which my usernames are Mentor With Nick, just kind of goes along with my website. You can also go to my website like you mentioned before which is mentorwithnick.com. Steve: Mentor With Nick Instagram and Snapchat, mentorwithnick.com also and then also on Facebook. Hey Nick, I appreciate it man. Thank you so much for taking the time again and for dropping all the nuggets you did. Nick: Yeah, for sure man. It was fun. I always love getting on with like-minded people and just chat marketing something I’m very passionate about. Steve: Yeah, I appreciate it. Everyone else usually who talks about it, sometimes they feel alone in this world. Anyways, it’s cool to meet you man and I do appreciate it. Nick: No problem, man. Happy to be on. Steve: All right, talk to you later. Announcer: Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free t-shirt when your question gets answered on the live Hey Steve Show. Visit salesfunnelbroker.com now to submit your question.