Podcast appearances and mentions of nicole ertas

This week, Nicole Ertas and Leadership Trainer, H. Muir, discuss the ways to re-engage and re-energize your community - whether you're leading a brand community or a team. H. Muir is an executive coach and trainer to Fortune 100, C-suite leadership teams globally.

Founder of Free Range Partners, Nicole Ertas shares her views on what it takes to create great brands that engage the communities they serve.

Did you know "Crisis preparedness" is projected to be the next frontier of competitive advantage? Crises are unpredictable, but crisis preparedness is part of the job description for today’s business leaders. This week Dennis Culloton shares his crisis management insights and experience with Nicole."What you do in the moment of crisis could be a great opportunity to create a golden moment." advises Dennis.Nicole Ertas manage Chicago's marketing & strategy agency FREE RANGE PARTNERS, a team of strategists, creatives and social/digital experts who help small and large organizations cost effectively forge new paths for growth in the modern economy. Subscribe to FREE RANGE BRANDS to stay ahead of the pack In today's complex business landscape.

What's the difference between a product and an iconic brand? Culture. Hop a ride with Mr. Robert Pasin, Chief Wagon Officer at RADIO FLYER. He and Nicole Ertas discuss the first and most critical strategy to thriving in the 21st century: CULTURE."We know we get better at what we measure. We become what we celebrate," explains Robert in this episode.Click to listen on: iTunes / Spotify / StitcherSubscribe to the FREE RANGE BRANDS newsletter or email us at hello@freerangebrands.com

FREE RANGE BRANDS thrive in our current Age of Unpredictability. Founder and Best Selling Author, Nicole Ertas joins Rick Pandolfi and Guests in this fresh new take on what's working and what's failing across the wildly shifting landscape of Innovation, Strategy, and Leadership. Join the conversation and see the world through the lens of the most creative and successful professionals who drop by the studio at Chicago's 1871 Innovation Center.

Nicole Ertas, recognized global brand strategist, speaker, and author of Free Range Brands believes that in today’s rapidly changing world the smaller brands have an agility that is killing the big brands. You also need this nimbleness in your personal brand to not just survive, but to thrive over the long haul. In this CareerCast, Nicole shares how the strategies of today’s successful brands can help you build your positioning, advancement, and career longevity for even greater success.

“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why she helps companies like Wrigley, Johnson & Johnson, and General Mills become what she calls “Free Range Brands.” This is also the focus of her new book. We spoke about all of this and more on this week’s On Brand podcast. About Nicole Ertas Nicole Ertas is a recognized global brand strategist, best-selling author, and speaker who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Beam Suntory, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Con Agra, Kraft, and Nestle. Nicole’s success in global innovation and brand leadership gained her recognition in Forbes, The New York Times and selected to be one of Crain’s Chicago “40 Under 40.” Based in Chicago, she and her team transform brands and cultures and train business teams to become Free Range Thinkers to thrive in the age of unpredictability. Free Range Brands is available on Amazon or you can sign up for free tips and tricks on how to Build a Free Range Brand at www.freerangebrands.com. Episode Highlights So what is a Free Range Thinker and a Free Range Brand? “It’s preparing for unpredictability. You have to be able to let go today.” We’re not in control of the ecosystem in which our brands exist today. “The old way simply isn’t working anymore.” How do you create a Free Range Brand? “There are two very distinct objectives — authenticity and relevancy. And sometimes these are at odds with each other as authenticity is very static. Today you also have to be a part of what’s going on in the world around you.” So who is an example of a Free Range Brand? “To see this you can ask yourself, ‘Who is the hero of the (brand) story?’” Traditionally, it’s been the brand. Not so, anymore. “You have to make your community the hero of your story.” Ertas advises brands to create multiple “entry points” for accessing the brand story. Taco Bell is a Free Range Brand. They’ve used their 7,000 stores to create a “cult of food.” They understand something else that’s important for brands to have — a brand purpose. What brand has made Nicole smile recently? “Dollar Shave Club’s ‘Butter Safe Than Sorry’ campaign. I love brands that are spot on with who they are. There are some … suggestive fruit arrangements.” You can see for yourself below. To learn more, go to freerangebrands.com or follow @freerangebrands on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, past guest Mack Collier gave us a shout on Twitter for our episode featuring Bill Samuels, Jr. of Maker’s Mark. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Dush speaks with author Nicole Ertas on today's show. Throughout her career as a leading brand strategist for Jim Beam, Wrigley, Johnson Johnson, General Mills, Kraft, Nestle, etc.,she realized there are four new types of consumers that are making or breaking businesses today. The new consumers require brands to connect with them in authentic and genuine ways but many large, established brands are not recognizing this. Dush and Nicole try to answer the question, are household name brands in serious danger of becoming irrelevant? Nicole Ertas explains why no-name brands are on the rise while the giants of the industry are falling victim to modern technology.

My guest today is… Nicole Ertas, she is a recognized global brand strategist, author, and speaker who has helped build many of the world’s finest and most powerful brands. According to Nicole, whether it’s mash-ups or crowd-sourcing, the new consumers require brands to connect with them in authentic and genuine ways. But who are the new consumers and what do they need? And they fall into 4 main archetypes · LORDS · LOVERS · HACKERS · HAWKS In this episode Nicole walks us through each of them so that you can identify who your best customers are. Nicole says, “The world our brands live in has permanently changed. Her thinking has been embraced by companies such as Beam, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Kraft, and more. Nicole’s success in global innovation and brand leadership gained her recognition in Forbes, The New York Times and selected to be one of Crain’s Chicago “40 Under 40.” Nicole Ertas is also the founder and president of The Ertas Group, a distinguished network of provocative thinkers, strategists, innovators, and creative change-agents who help global brands cultivate, validate and activate cutting-edge brand strategies. The advancements in technology and particularly social technology has arguably changed industry of branding more than any other industry. And as leaders, we have to grasp what this means to our companies and to ourselves. Nicole Ertas is the author of a brand new book: Free Range Brands…A book that speaks to the vastly changing landscape of Branding, and that many of the smaller brands have an agility that is killing the big brands. Find out more about Nicole Ertas and Free Range Brands: http://FreeRangeBrands.com Find out More about Hiring The Host Dov Baron here: http://FullMontyLeadership.com See acast.com/privacy for privacy and opt-out information.

One of the most important rules in business: be authentic. But there is one equally as important in today's booming business world: stay relevant. Combine these two together, and your business could dominate the marketplace. How do we adapt to the mindset of consumers? How do we look at the business landscape as free range, instead of getting stuck in the habits of big business culture? Nicole Ertas joins us to discuss the difference between tethered brands and free range brands. Nicole is a recognized Global Brand Strategist who has helped build some of the world's most powerful brands! Don't believe me? Ask Jim Beam, Mike's Hard Lemonade, Nestle, Johnson & Johnson...the list goes on. Nicole is also an author; her latest book is “Free Range Brands.” WARRIOR OF LIGHT “As we move through the world and we put ourselves out there and encounter resistance, if you can continue to recognize not to take things personally, then I think that is something you can continue to carry you forward, rather than derail you.” -Nicole Ertas Highlights - What defines the distinction between a tethered brand and a free range brand is control and setting yourself up to let go. Big clients are now trying to emulate the small brands. Relevance has to be dynamic and re-imagined, constantly changing. If you're just authentic, you become boring. Be authentic, and be relevant. Free range brands balance both of these factors. How can we allow the desire to influence to be a part of the purpose we are building? It's a very long road to building brand equity. Identify and understand somethings purpose. Make your community the hero. Guest Contact - Nicole's Twitter Free Range Brand's Website Free Range Brand's Twitter Nicole's Book Free Range Brands Resources - Masterclass: Learn how to attract the RIGHT customers that value what you do and pay you what you're ACTUALLY worth! In the Masterclass, I reveal the one strategy that made me millions so that you can have the business of your dreams and work ONLY with your RIGHT CLIENTS! Click here to register or text Warrior to number 33444 to sign up today. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn Gifts - Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.

We’ve got a serious branding expert on the show this week, and what enthusiasm she has for the whole process. So much great insight here! Nicole Ertas has been in the business for over 20 years and has worked with some massive global brands along the way, including Wrigley’s, Jim Beam and Nestle. She’s also written a great book called Freerange Brands which explains how the big brands are currently being challenged by the more flexible, dynamic, ‘freerange’ brands. Nicole shared with us some great tips about how to build a successful brand, and also gave us a sneak preview of her easy-to-understand audience theory: ** A brand’s audience can be split into four sections: the ‘lords’, the ‘lovers’, the ‘hackers’, and the ‘hawks’. Any successful brand must pay regard to each of these different factions. ** The lords – These are the modern-day influencers, the people who have some kind of a following. The challenge for the brand is how to get their product talked about in the everyday environment these influencers inhabit. ** The lovers – These are the people who really want to connect with the brand and the shared values of the community. ** The hackers – The hackers want to participate and interact with the brand. ** The hawks – The hawks are there to strike if your brand lacks transparency or lets people down with their customer service experience. ** Before any kind of brand planning, first you must define your obsession: who are you and what do you do? ** Then from there you need to express why these values are different to the rest. It’s all about translating these values into a customer experience and making your customers think about more than just price when they see your products. Values and experience are vital. In this episode of Business Brain Food you will learn: ** How Heineken got it right with the repositioning of their brand ** The dangers of only talking about yourself ** How Urban Outfitters uses controversial tactics to succeed ** How to find your brand purpose ** Examples of the best brand experience ** How to measure ‘experience’   Resources mentioned in this episode: ** Nicole’s site: http://www.freerangebrands.com ** Nicole on twitter: http://www.twitter.com/freerangebrands ** Nicole’s book on Amazon here ** Facebook: facebook.com/businessbrainfood ** Facebook group: https://www.facebook.com/groups/businessbrainfood ** Twitter: https://twitter.com/bfewtrell ** iTunes: http://actioncoachanz.com/itunes ** Stitcher: http://actioncoachanz.com/stitcher   As Nicole says, “the best brands in this day and age are designed for unpredictability” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Segment 1: Gordon Leidner is the author of numerous books and articles about Abraham Lincoln and the American Civil War. A board member of the Abraham Lincoln Institute, he maintains the website GreatAmericanHistory.net, where he provides free educational material to students and educators on Abraham Lincoln, the Civil War, and the American Revolution. His latest book is “The Leadership Secrets of Hamilton”.Segment 2: Kathy Kolbewho the global leader in discovering and accessing the power of human instincts. She has done the brain research to prove the relevance of her Kolbe Theory of Conation to individual and organizational success. She is the co-author of “BUSINESS IS BUSINESS: Reality Checks for Family-Owned Companies”. Segment 3: Steven L. Blue is the President & CEO of Miller Ingenuity, an innovative company revolutionizing traditional safety solutions for railway workers, and author of the new book “American Manufacturing 2.0: What Went Wrong and How to Make It Right”.Segment 4: Nicole Ertas is an executive advisor and recognized global brand strategist who has helped build many of the world's finest and most powerful brands. Her thinking has been embraced by companies such as Jim Beam, Wrigley, SC Johnson, Mike's Hard Lemonade, Johnson & Johnson, General Mills, Kraft, and Nestles.Segment 5: Barry Moltz shares how to get your business unstuck.Sponsored by Nextiva.

If you’re in the business of building a brand today, you’re most likely trying to figure out how to engage with consumers on a day-to-day level. This means energizing your brand to be dynamic and conversational. To do this, you must transform your Brand Equity into Brand Currency. Brand Currency transforms one-way messages into two-way, engaging conversations. These are the things that global branding expert, Nicole Ertas and I discuss on today's podcast. She has helped build many of the world’s finest and most powerful brands. Nicole’s success in global innovation and brand leadership gained her recognition in Forbes and The New York Times, as well as selected to be one of Crain’s Chicago 40 Under 40. Nicole Ertas discusses her book Free Range Brands and how a new breed of brands that have up-ended many of the traditional corporate brands that once dominated the marketing world. Why are many of the once dominant brands, with the best creative agencies and biggest marketing budgets, finding it so... See acast.com/privacy for privacy and opt-out information.

Episode 87- Nicole Ertas discusses her book Free Range Brands and how a new breed of brands that have up-ended many of the traditional corporate brands that once dominated the marketing world. Why are many of the once dominant brands, with the best creative agencies and biggest marketing budgets, finding it so difficult to stay relevant with today? What can we do to build brands that engage with a new type of consumer. Stay tuned after for five action items and bonus comments. Host, Kevin Craine   Everyday-MBA.com