Marketing Sweats

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Marketing Sweats, a podcast where we talk to hardworking professionals in marketing, technology and customer experience. You’ll hear the heart, soul, and, yes, sweat they pour into getting the job done right.

Misty Dykema with Simantel


    • Apr 7, 2025 LATEST EPISODE
    • infrequent NEW EPISODES
    • 35m AVG DURATION
    • 112 EPISODES


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    Latest episodes from Marketing Sweats

    A Look at Simantel's First Market Research Report with Jason Brown

    Play Episode Listen Later Apr 7, 2025 36:40


    In this episode of Marketing Sweats, Misty chats with Jason Brown, insights director at Simantel, about our latest research report: Problem-solving Through Partnerships. Spoiler: Strong, long-term partnerships matter more than flashy campaigns.

    Marketing Law: How We Cover Our Legal Bases with Joe Rosenbaum

    Play Episode Listen Later Nov 4, 2024 45:50


    In this episode of Marketing Sweats, Simantel owners Misty and Tim sit down with advertising lawyer Joe Rosenbaum as he reveals his approach to marketing law and how he continues to avoid litigation with all his clients. 

    Your One-Way Ticket to a Client's Shortlist and Agency Growth with Lisa Colantuono

    Play Episode Listen Later Oct 28, 2024 35:11


    Join Misty to analyze agency growth and new-client relationships from an outside perspective with agency search consultant and AAR Partners President, Lisa Colantuono.

    Taking Awkward Politics out of Executive Facilitation with Tim Leake

    Play Episode Listen Later Oct 21, 2024 50:41


    In this episode of Marketing Sweats, listen to executive facilitation expert Tim Leake explore the hidden powers of workshops and the importance of making them fun.

    Hispanic Marketing Isn't an Opportunity, It's a Necessity with Kristen Sabina

    Play Episode Listen Later Oct 14, 2024 33:59


    Hispanics make up nearly 20% of the U.S. population. They're no longer just an opportunity for advertisers, they're a necessity. Listen to MARCA Miami VP Kristen Sabina dive into the power of the U.S. Hispanic market and why we need to make them a priority.

    Don't Have Measurable Marketing? Don't Bother – With Matt Heinz

    Play Episode Listen Later Oct 7, 2024 46:13


    In this episode of Marketing Sweats, listen to prolific author Matt Heinz give advice on embracing revenue responsibility with predictable, repeatable and measurable marketing.

    Sales in Marketing isn't “Dirty” - it's Vital with Spencer Lodge

    Play Episode Listen Later Oct 2, 2024 52:12


    In this episode of Marketing Sweats, listen to business expert Spencer Lodge reveal why “sales” isn't a dirty word and how to not shy away from sales in marketing as a discipline. 

    The Beautiful, Ugly Truth of Influencer Marketing with Maggie Gehlsen-Burnett

    Play Episode Listen Later Oct 2, 2024 61:32


    Sit with Misty over a glass of wine as she discusses influencer marketing with recovering pageant girl and new-age influencer, Maggie Gehlsen-Burnett.

    Kicking Conventional Marketing Norms to the Curb with David "Shingy" Shing

    Play Episode Listen Later Oct 2, 2024 36:34


    Listen to renowned digital prophet David “Shingy” Shing give us the straightforward advice we needed to challenge conventional marketing norms, embrace what makes us different and identify emerging trends.

    Making Connections and Bringing Joy with Greg Batton

    Play Episode Listen Later Oct 20, 2023 54:43


    Greg Batton, co-host of The Greg and Dan Show on WMBD Radio, is a gifted storyteller driven by a desire to connect and entertain. He's a force for good and leverages positivity to bring joy to the community both on the air and off.

    Ensuring Charitable Donations are Well Invested with Jennifer Zammuto

    Play Episode Listen Later Oct 20, 2023 43:25


    Jennifer Zammuto, President of the Heart of Illinois United Way, shares how her organization determines the best way to allocate charitable donations to maximize return on investment and the impact that has on the whole community.

    Empowering Women and Youth through Art with Nikki Romain

    Play Episode Listen Later Oct 13, 2023 45:15


    Nikki Romain, Executive Director of Artists ReEnvisioning Tomorrow Inc., overcame a difficult childhood by expressing herself through art. Now, she's helping empower women and youth in the region through arts programs.

    Attracting Business and Strengthening a Region with Chris Setti

    Play Episode Listen Later Oct 13, 2023 54:58


    Chris Setti, CEO of the Greater Peoria Economic Development Council, talks about the many business-friendly advantages in Greater Peoria, the role of the EDC and the many partnerships in place to drive regional economic development.

    Leading a Health System with Dr. Keith Knepp

    Play Episode Listen Later Oct 6, 2023 47:32


    Dr. Keith Knepp, President of Carle Health Greater Peoria, talks about growing up in Central Illinois, serving in his hometown as a physician and how he transitioned to leadership to make a wider impact on health care and the region he loves.

    Supporting Community Growth Through Integrated Health Care with Bob Sehring

    Play Episode Listen Later Oct 6, 2023 51:41


    Bob Sehring, Chief Executive Officer of OSF HealthCare, shares why “the closer to home you can receive care, the better.”

    Building Leaders through Athletics with Dr. Chris Reynolds

    Play Episode Listen Later Sep 28, 2023 54:22


    Dr. Chris Reynolds, Vice President for Intercollegiate Athletics at Bradley University, learned early on how athletics can change the lives of students by providing structure, teaching lessons and establishing connections to lifelong mentors.

    Leading a Museum and Inspiring a Community with John Morris

    Play Episode Listen Later Sep 28, 2023 45:41


    John D. Morris, CEO and President of the Peoria Riverfront Museum, talks about leading his hometown's museum and about his commitment to growing Greater Peoria's wealth of activities and resources.

    Engaging the Business Community with Laura Cullinan

    Play Episode Listen Later Sep 28, 2023 35:43


    Laura Cullinan, President of the Gilmore Foundation is a driving force behind Choose Greater Peoria. By facilitating collaboration among community leaders, she's carrying out Bob Gilmore's legacy to improve the livability of Greater Peoria.

    Leadership on the Railroad with Valerie Duque

    Play Episode Listen Later May 30, 2023 49:33


    Valerie Duque joined BNSF Railway as an engineer right out of college. Today, she brings a diverse skillset to her role as Director of Marketing – Consumer Products at BNSF, where she strives to lead with self-awareness and positivity.

    A Passion for Engineering and Architecture with Karen Jensen

    Play Episode Listen Later May 8, 2023 34:21


    Karen Jensen, President & CEO of Farnsworth Group has spent nearly 40 years honing her engineering and business skills. She's learned from experience that focusing on employees leads to better client satisfaction – and that's a win-win for everyone.

    Challenging Gender Biases with Rakshan Syed

    Play Episode Listen Later May 1, 2023 46:11


    Rakshan Syed, Director of Digital Integration Services at a fortune 100 manufacturer of heavy equipment and author of the book Embolden Women: Unapologetically Me, fearlessly challenges gender biases and leads with optimism and positivity, always.

    DEI and Renewable Energy with Keally DeWitt

    Play Episode Listen Later Apr 9, 2023 41:01


    Keally DeWitt, VP of Marketing and Public Policy at GAF Energy has been an environmentalist and feminist since she was a little girl. Today, she cultivates a DEI-centered organization through servant leadership and celebrating diverse perspectives.

    Leading in Agriculture with Aryn Drawdy

    Play Episode Listen Later Apr 9, 2023 39:57


    Aryn Drawdy, Corporate Communications Director at AGCO, knows the heavy industry. She started her career in construction, embraced being a woman in a male-dominated field, and seamlessly transitioned to her leadership role in agriculture.

    Life in Engineering and Construction with Women from Kiewit

    Play Episode Listen Later Apr 9, 2023 55:09


    Women from Kiewit, one of North America's largest engineering and construction organizations, talk about life in the industry and strengths they've developed working in a male-dominated industry.

    From Civil Engineer to VP with Lauren Parker

    Play Episode Listen Later Mar 27, 2023 43:37


    Lauren Parker, VP of Operations at Civil & Environmental Consultants, Inc. (CEC) learned early on how to hold her own and show her value as a woman in the male-dominated civil engineering field. Today, she brings a natural confidence to the way she leads.

    Diversity in the Construction Industry with Leanne Skuse

    Play Episode Listen Later Mar 27, 2023 45:18


    Leanne Skuse, President of River City Construction, loves the energy of a job site. At the start of her career, she was one of the only females in Central Illinois in her industry. Today, she builds teams diverse in both gender and the way they think.

    Workforce Innovation with Amy Volz

    Play Episode Listen Later Mar 27, 2023 56:13


    Workforce innovation is a true calling for Amy Volz of Trane Technologies. It allows her to combine her passion for marketing and brand strategy with her love for helping to unlock the potential of women and create opportunity for all.

    Marketing Industrial Brands with Misty Dykema

    Play Episode Listen Later Mar 27, 2023 18:44


    Misty Dykema becomes a guest on her own show—interviewed by her 9-year-old daughter, Myah. She shares stories of her work solving challenges for industrial brands and what she's learned about leadership as a woman working with male dominated industries.

    Bonus: Point of Pride with Chris Moehn

    Play Episode Listen Later Nov 17, 2022 10:57


    Executive Creative Director, Chris Moehn, narrates his Point of Pride story – a peek into Simantel's past and how our reputation for having such a crazy talented staff was built and lives on today.

    Bonus: Point of Pride with Kelly Luttinen

    Play Episode Listen Later Nov 17, 2022 9:14


    Associate Content Director, Kelly Luttinen, narrates her Point of Pride story about her experience collaborating on a video for the OSF Healthcare Foundation to support funding for ALS research after losing her dad to the same rare disease.

    Bonus: Point of Pride with Jake Beyhl

    Play Episode Listen Later Nov 17, 2022 10:12


    Creative Director, Jake Beyhl, narrates his Point of Pride story about highlighting the best of the best technicians and working with Mike Rowe on Caterpillar's Technician Recruitment campaign that won big at AdAge's award ceremony.

    Bonus: Point of Pride with Clay Deal

    Play Episode Listen Later Nov 17, 2022 6:11


    Associate Media Director, Clay Deal, narrates his Point of Pride story about how his non-traditional career path led him to self-discovery and his position leading Simantel's media team.

    Bonus: Point of Pride with Alan Wilson

    Play Episode Listen Later Nov 17, 2022 7:45


    Senior Web Developer, Alan Wilson, narrates his Point of Pride story about his experience collaborating with teams throughout the agency to develop an interactive QR code experience to engage attendees at CONEXPO.

    pride qr alan wilson senior web developer
    Bonus: Point of Pride with Gena Killion

    Play Episode Listen Later Nov 17, 2022 6:46


    Director of Organizational Design, Gena Killion, narrates her Point of Pride story about the time she learned how admitting failure can build trust with clients and improve leadership skills.

    Bonus: Point of Pride with Jane Olson

    Play Episode Listen Later Nov 17, 2022 6:46


    Marketing Automation Consultant, Jane Olson, narrates her Point of Pride story about changing roles and diving into a new opportunity for a brand new account after only a month at Simantel.

    Bonus: Point of Pride with Jason Brown

    Play Episode Listen Later Nov 17, 2022 9:42


    Insights Director, Jason Brown, narrates his Point of Pride story about learning that his coworkers are more than just that – they're family.

    pride jason brown insights director
    Bonus: Point of Pride with Van Burnett

    Play Episode Listen Later Nov 17, 2022 7:32


    Creative Director, Van Burnett, narrates his Point of Pride story about creating an aligned messaging framework that unified content for multiple Caterpillar aftermarket product groups.

    Bonus: Point of Pride with Megan Gibbons

    Play Episode Listen Later Nov 17, 2022 9:37


    Senior Project Planner and DEI committee co-chair, Megan Gibbons, narrates her Point of Pride story about the challenges and successes of starting up the employee-led DEI committee at Simantel and what the work has meant to her personally.

    Bonus: Point of Pride with Nick Knuffman-Brewer

    Play Episode Listen Later Nov 17, 2022 6:29


    Associate HR Manager, Nick Knuffman-Brewer, narrates his Point of Pride story about making HR more of an employee experience and ways he strives to make it a positive one for all Simantelites.

    Bonus: Point of Pride with Pam Aiello

    Play Episode Listen Later Nov 17, 2022 12:16


    Senior Communication Strategist, Pam Aiello, narrates the story of how she learned about the lasting impact of a campaign through the words of her daughter.

    Bonus: Point of Pride with Sara Ingles

    Play Episode Listen Later Nov 17, 2022 6:09


    Director of Experience Strategy, Sara Ingles, narrates the story of what it was like to co-direct Caterpillar's Dozer Pride rap video, challenging the status quo to create a video that still resonates today.

    Bonus: Point of Pride with Lori Johnson

    Play Episode Listen Later Nov 17, 2022 8:21


    Executive Director of Service Management, Lori Johnson, narrates the story of how she found her true passion professionally while balancing life as a mom.

    Bonus: Point of Pride with Erin Bowald

    Play Episode Listen Later Nov 16, 2022 7:59


    Executive Strategy Director, Erin Bowald, narrates the story of how the strong female leadership at Simantel has influenced her and given her hope for her daughter's future.

    Bonus: Point of Pride with Alicia Ruemelin

    Play Episode Listen Later Nov 16, 2022 7:38


    Marketing and Brand Director, Alicia Ruemelin, narrates the story of her involvement in a big milestone at Simantel and an all-time favorite event for so many people tied to the agency – our 40(ish) anniversary celebration, Ish Fest.

    Celebrating the Agency's Anniversary with Alicia Ruemelin

    Play Episode Listen Later Nov 14, 2022 42:47


    Marketing and Brand Director, Alicia Ruemelin led the planning and execution of Ish Fest, Simantel's 40(ish) anniversary celebration in the fall of ‘22. It took a ton of work, but in the end, the event went off without a hitch(…ish).

    The Impact of Strong Female Leadership with Erin Bowald

    Play Episode Listen Later Nov 14, 2022 48:41


    Executive Strategy Director, Erin Bowald, has learned a lot in her 15 years at Simantel. Hear how it prepared her for the role she's in today, what she learned from the strong female leadership of the past and how she's now shaping the next generation.

    Balancing Work and Life as a Mom with Lori Johnson

    Play Episode Listen Later Nov 14, 2022 30:48


    Lori Johnson, Executive Director of Service Management, always knew she wanted a career and to be a mom – of three. But when it became difficult to balance both, she had to find a way to create some flexibility in her schedule in order to “have it all”.

    Challenging the Status Quo with Sara Ingles

    Play Episode Listen Later Nov 14, 2022 32:45


    Director of Experience Strategy, Sara Ingles has poured her creativity into many projects at Simantel, but one really stands out: the Dozer Pride rap video she co-directed. It went viral, and six years later, it still resonates with operators today.

    Creating an Impact for Future Generations with Pam Aiello

    Play Episode Listen Later Nov 14, 2022 41:51


    Senior Communication Strategist, Pam Aiello, was hired by Jim Simantel as the agency's first writer. She's made her mark on many people and campaigns during her tenure here, not the least of which was her own daughter and the City of Peoria's “Don't Shoot” campaign.

    A Positive Employee Experience with Nick Knuffman-Brewer

    Play Episode Listen Later Nov 14, 2022 28:18


    Nick Knuffman-Brewer recently brought his wealth of corporate retail HR experience to Simantel in his role as Associate HR Manager. Hear how his background influenced his take on HR and how he's infusing that into the employee experience.

    Empowering DEI with Megan Gibbons

    Play Episode Listen Later Nov 14, 2022 30:15


    As co-chair of the DEI committee, Senior Project Planner Megan Gibbons, fosters an environment where everyone feels welcome, valued and free to be their full and authentic selves. Through her work, she empowers others to create the culture they wish to see.

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