Podcast appearances and mentions of patti pokorchak

When you can share stories that demonstrate the value of your product or service—while making your prospective client the hero—it makes what you offer come alive. Patti Pokorchak likes to say, “When people see the value, they will find the money.” Learn how Patti crafts stories that show value in this episode of Sales Reinvented!  Outline of This Episode [1:19] Why is storytelling an important skill? [1:46] Is storytelling something that can be learned?  [2:37] The ingredients of a story that sells [3:18] The attributes of a great storyteller [4:03] Resources to improve your storytelling [5:16] Top three storytelling dos and don'ts [6:25] How to keep your story more concise [7:19] How to make the story about the customer [8:12] When people see the value they find the money Is storytelling something that can be learned?  Patti jokes that she's living proof that you can take a shy geek and turn them into a more outgoing multi-million-dollar sales professional. Storytelling is another tool in her arsenal that she uses and teaches. She believes that if you want to improve, it helps to have a board of advisors and accountability partners so you can practice your stories and get feedback.  The ingredients of a story that sells You have to set the scene. What is the conflict or problem that needs to be resolved? The climax involves turning your potential client into the star of the story. Patti emphasizes that you have to pace yourself and use different tones. Make your story concise so your listener doesn't tune out. The least amount of words makes the maximum impact. Lastly, don't forget to pause at the crucial moment of the story.  Patti breaks down some other useful storytelling dos and don'ts: Make sure the customer is the hero of the story Make sure there's a lesson to be learned Be concise. Keep your story at 2–3 minutes Don't be boring. Don't be long-winded. Don't make it about you.  Listen to find out how Patti makes her stories concise and customer-focused.  When people see the value they find the money Patti was asked to come in to give a dreaded second quote to train a department that was already working with someone they trusted. To prepare for the quote, Patti started asking questions. She asked what the other consultant was charging. It was only $1,000 a day. Patti's target quote was $10,000 a training day. She was 10 times more expensive. But that didn't deter Patti.  Patti had been working for Learning Tree for a few years by then. She was confident that they provided world-class training. So when she gave the quote, she shared how they developed courses, which included beta testing, six months of training, and constant evaluation of trainers. In comparison, their consultant had never taught this course before. Their consultant wasn't qualified in comparison. Did they want their 20 engineers to waste two days of their time on an unproven course? Patti won their business by showing the value of their training. When people see the value, they will find the money. It's why Patti always preaches value.  Resources & People Mentioned Jeanne Robertson Stories Dave Lieber Dallas Morning News The Power of Storytelling to Change the World Connect with Patti Pokorchak Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

In today's episode, I am speaking with Patti Pokorchak. Patti used to be the shyest, geekiest tech pioneer you would ever meet, proving that ANYONE can learn how to sell, AND love it too.   A serial entrepreneur since 1992, she helped co-found and run a software business, scaling to $$millions in sales and 20 employees before opening up her own hobby farm and garden center.   She is an Adjunct Professor at Ryerson University teaching Entrepreneurial Sales, Professional Sales for MBA Students and Small business start-ups. Patti and I dish on:   - What holds us back from learning throughout our careers and life - The reason most people avoid "Sales", even though it's necessary to success - What every entrepreneur needs to know about business sales - Some absolute no-no's when you are trying to sign up more clients - How having "fun" in your sales career translates to more money - The role of curiosity in developing your sales skills Purchase your copy of Love Based Feminine Marketing: The Art of Growing a 6-Figure Business Without Hustle, Grind, or Force, (https://tinyurl.com/ydmzb6qz) TODAY!!!   Subscribe now so you'll never miss an episode and leave us a review. It really helps us know which content is most important to you.   Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.   Resources mentioned:   Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)    Patti's Free Gift: Get your copy of “7 Secrets to Sales Success” e-book. https://smallbizsalescoach.ca/     Purchase Patti's book “The Accidental Farmer: Adventures of a Serial Entrepreneur: Live a Life Without Regrets”.   Follow Patti's show “Make more money NOW” on YouTube: https://www.youtube.com/channel/UCIdF0ijr6HFy8geBXiEXh1w **Contact Patti Pokorchak via Facebook (https://www.facebook.com/pattip1) or https://smallbizsalescoach.ca/**   **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**

When we sell a product or service, what we are really selling... The post How To: Sales and Sell with Sheena Brady and Patti Pokorchak first appeared on Startup Canada. The post How To: Sales and Sell with Sheena Brady and Patti Pokorchak appeared first on Startup Canada.

961 - Social Prospecting and Engaging with Small Biz Sales Coach's Patti Pokorchak

According to Patti Pokorchak, social “selling” should really be called social “prospecting.” Any good salesperson knows you can't walk up to someone at a face-to-face networking event and immediately pitch them your wares. You have to build a connection and a relationship. Selling digitally should be the same way. Listen to this episode of Sales Reinvented to hear Patti's thoughts on successful social prospecting.  Outline of This Episode [1:30] The differences between digital and social selling  [2:15] How can organizations improve digital sales? [3:23] Patti's blueprint for digital sale success begins with engagement  [5:38] Attributes or characteristics of a great digital salesperson [6:47] Tools, techniques, and strategies to improve social prospecting [8:08] Patti's top three digital selling dos and don'ts [12:08] Why email marketing is still a valid marketing strategy Social prospecting success begins with engagement  Patti's business partner likes to say, “All roads lead to your website.” Patti believes the most important part of your website is your lead magnet. You need to be able to capture someone's email address. Secondly, you have to engage with people daily. She points out that you can't pretend that you're active on social media if you're just throwing up a link to your blog post. Being active means having a dialogue with people.  If you comment on large influencer's posts, you'll get eyeballs on your answers. Patti gets most of her connection requests and clients through engaging in this way versus engaging on her own posts. She spends at least 15 minutes a day on LinkedIn adding value and engaging on people's posts. Showing your expertise on someone else's content helps you become a thought leader. She recommends that you do a weekly blog post, share it, and engage.  Tools, techniques, and strategies to improve social prospecting Patti notes that social media can be overwhelming. Her advice? Pick one platform. In the B2B environment, the go-to is LinkedIn. Spend your time on that network and get really good at social prospecting. Patti believes that Twitter is a great place to listen and learn, but not great for gaining business. Pick a market that fits your market. If you're selling to women in the consumer market? Try Instagram or Pinterest. You don't have to be on all platforms. Patti recommends that you find ways to always be learning. The Sales Experts Channel has almost 1,000 videos that you can watch. YouTube is full of great content. Follow people that you think are doing social well.  Top social prospecting dos and don'ts What does Patti believe is the key to success? She shares some things you should—and shouldn't—do. Engage on other people's posts with value-added comments. Don't just “like” it and move on. It has far more impact than engaging on yours. Read the posts and give your two cents.  Be patient. Social media is a long game. No matter what you've heard, do your research and be patient. It's a high-touch, high-volume business that's worth taking your time. Pick one social media platform and get good at it. Learn to be effective in 15 minutes. Stop selling. It's not social selling, it's social prospecting. You don't immediately sell to someone in face-to-face networking. Get people to take baby steps to learn a bit at a time.  Don't just rely on digital and social selling. It's a passive approach and one-way dialogue. Patti believes in picking up the phone and leaving a voicemail. Follow it with an email portraying the same message. You have to talk to people. Don't give up too soon. It takes 10–20 touches before you can even think about giving up.  Don't forget about email marketing Patti now owns a hobby farm and garden center. When she started it, she knew nothing about farming and didn't know anyone. But after five years, she's built a thriving business. Over those five years, she's been collecting emails and had about 1500 people on her list (of avid gardeners). Patti wanted to celebrate her five years in business. Her garden center is seasonal, so she decided to open on 5/5 at 5 pm and ran $5 specials.  She didn't think many people would show up at 5 pm on a Friday—but she was mistaken. She had people waiting outside the garden gate. 50 people showed up in the five hours she was open. She was stuffing money in her pockets. She notes that you cannot underestimate the demand for something people want. A focused email list can go a long way with your target market. Email marketing is a great way to provide value and connect with your customers.  Resources & People Mentioned The Sales Experts Channel  Connect with Patti Pokorchak Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

In this episode, we get to hear it all from a woman who has done it all. From graduating early to adopting technology wholeheartedly in the ‘70s, getting an MBA, and even living a large part of her life in Europe, this is truly an individual who thrives off experiences, and that is exactly what Patti Pokorchak has done. She has jumped on countless opportunities that most in her field of expertise were far too afraid to do. she lives her life to its fullest and continues to share her knowledge with others, dedicating herself to what she believes in every day.

Patti Pokorchak was NOT a born sales professional.   She was the shyest geeky tech pioneer proving that ANYONE can learn how to sell, AND love it too.    A serial entrepreneur since 1992, she helped co-found and run a software business, scaling to over a million dollars in sales and 20 employees before opening up her own hobby farm and garden centre.   When someone hired this unlikely million dollar sales whiz as her sales coach, Patti deconstructed her natural laid-back sales style so that anyone can sell more and not feel salesy either. She will take you from Sales FEAR to Sales FUN, so you can do more of what you love to do! In this episode, Patti shares some interesting ways to expand your reach - no expensive ads or complicated funnels required! *Inviting your feedback: What value did you get out of this podcast episode? What could we have done differently to make it a more successful listening experience for you? What questions do you wish were asked or elaborated on further? Let us know! Email the host directly: kiki@adaptdaily.ca *This podcast is sponsored by Meal Garden ~> Sign up today with Kiki's code for a 3-month special offer via this link: https://www.mealgarden.com/signup/practitioner/?promo=WITHLOVEFROMKIKI&source=Podcast

Patti Pokorchak knows what she is talking about when she tells us to live a life worthy of your dreams.  "Nothing except Rocket Science is rocket science. Everything is learnable." Born with a computer in her pocket, Patti was the first female in computers. Working for IBM at 25 years old, $50, 000 in her pocket, a sports car and boyfriend but not happy, she knew there had to be more. She had to make a choice and she did!Do you ever feel that way? Want to be like Patti and buy a one-way ticket to adventure?  She says it is never too late and offers a fairly comprehensive plan to make it work. If this extremely shy woman who was scared of her own shadow can overcome the fears that would keep us feeling trapped, then listen in as she tells us how.

How do you manage your manager? Managing upwards is one of the most underrated, yet critical skills that you can have as a frontline salesperson. It can make your direct report happier and calmer, which will, in turn, make your job easier, more peaceful, and better overall. Especially during the current crisis, sales managers are more stressed-out than ever, and might be extra emotional right now.

Patti Pokorchak is a small business s sales coach who helps entrepreneurs market and sell their services in order to build a sustainable, profitable, and fun business. This is done through her unique and intensive coaching and training programs, tailored to each individuals specific business needs. She truly loves helping others be the best possible version of themselves that they can be! Visit her website: https://smallbizsalescoach.ca/

In this soundbite from the CPSA Sales Tips For The Pros show, we will consider what we can do to empower women to achieve sales leadership roles. Our guest is Patti Pokorchak, Sales coach and award-winning marketing and sales executive.

In this soundbite from the CPSA Sales Tips For The Pros show, we will consider what we can do to empower women to achieve sales leadership roles. Our guest is Patti Pokorchak, Sales coach and award-winning marketing and sales executive.

In this soundbite from the CPSA Sales Tips For The Pros show, we will consider what we can do to empower women to achieve sales leadership roles. Our guest is Patti Pokorchak, Sales coach and award-winning marketing and sales executive.

In this episode of the CPSA Sales Tips For The Pros show will talk about what we can do to give women the necessary support and working environment to achieve sales leadership roles. Here are some tips how sales leaders can empower women in sales to reach the top.

In this episode of the CPSA Sales show we consider top strategies and tactics to generate leads for SMBs. Our guest is Patti Pokorchak, Sales coach and award-winning marketing and sales executive.

Listen to this soundbite from the latest episode of the CPSA Sales show as we consider top strategies and tactics to generate leads for SMBs. The guest is Patti Pokorchak, Sales coach and award-winning marketing and sales executive.

In this bonus snippet from of the CPSA Sales Hacks show, Bill talks with Patti about ways SMBs can generate new business and scale and the importance of referrals. The guest is Patti Pokorchak, Sales coach and award-winning marketing and sales executive.

Patti Pokorchak e: Patti@smallbizsalescoach.ca W: smallbizsalescoach.ca T: smallbizsalesco FB: smallbizsalescoach She talks about how she got started and then what made her return to school. She speaks to working in Europe, how she got into it with Bill Gates and what made her to return to Canada. She also speaks to becoming a farmer and how women can reinvent themselves. She also talks about women starting businesses with their personal partners

Patti Pokorchak e: Patti@smallbizsalescoach.ca W: smallbizsalescoach.ca T: smallbizsalesco FB: smallbizsalescoach She talks about how she got started and then what made her return to school. She speaks to working in Europe, how she got into it with Bill Gates and what made her to return to Canada. She also speaks to becoming a farmer and how women can reinvent themselves. She also talks about women starting businesses with their personal partners.

Patti Pokorchak is a self-admitted introvert, who overcame that to become a top salesperson for IBM, then start a successful software company and a gardening centre/hobby farm before becoming a small business coach.  Her success has shown that people don't have to be extroverts to be successful coaches!

Judy chats with friend and mentor Patti Pokerchak. The least 'salesy' person you are going to meet! Seriously, she is the Joe Biden of sales! She's folksy and sweet and she knows how to sell!