Podcasts about lead generation strategies

In this powerful episode of the No Broke Months Podcast, Dan Rochon shares hard-won lessons on real leadership. From building a winning team to defining the true meaning of leadership—teaching others how to think so they can get what they want—Dan unpacks how belief, lead generation, leverage, and leadership create consistent and predictable income. This isn't theory. It's what works in real life when you want to scale beyond yourself and lead people who thrive.What you'll learn on this episodeLeadership is teaching others how to think so they can get what they want.The foundation of business is belief specifically, belief that you can figure it out.Lead generation comes next and is divided into prospecting (time), marketing (money), and networking (both).True hiring success begins with self-awareness knowing who you are.Use the SCARLET acronym to identify high-quality hires: Self-starter, Competitive, Assertive, Relational, Learning-based, and Team player.To lead others, you must elevate your mindset and attract high-level talent.Set clear expectations most complaints stem from expectations not being defined.Great leaders respond, not react. They pause, listen, and seek to learn.The biggest bottleneck in most small teams is the leader remove yourself by empowering others.You don't get paid to be right. You get paid to persuade and collaborate.If you're ready to lead at a higher level—where your team thrives, your systems run without you, and you create true freedom—this is your next step.Teach to Sell is more than a sales book. It's a leadership manual for anyone who wants to influence with integrity, grow a business with clarity, and empower others to rise. Inside, you'll find the exact tools and mindset shifts that turn agents into leaders—and leaders into legacy-builders.Preorder Teach to Sell today and unlock the leadership skills that create No Broke Months for you and your team.https://www.nobrokemonths.com/teach-to-sell-preorderResources mentioned in this episodeSCARLET Hiring Framework – A behavioral-based acronym for hiring ideal team members: Self-starter, Competitive, Assertive, Relational, Learning-based, Team player.Pre-Decision Compass – A tool to help team members make better choices independently and eliminate leadership bottlenecks.CPI Business Growth Model – Belief → Lead Generation → Organization → Leadership; the structure for consistent growth and freedom.  To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Need financing for your next investment property? Visit: https://www.academyfund.com/ Want to join us in San Antonio, TX on June 11th & 12th? Visit: https://www.10xvets.com/events ____ Rob Pekarek is an Operations Research Analyst at Air Combat Command and a General Partner in multifamily real estate. On active duty, he serves on the staff of the four-star General commanding ACC, where he leads teams that solve operational challenges across the Air Force using tools like Python, Excel, and PowerPoint automation. His work has improved aircraft scheduling, streamlined data systems, and delivered practical solutions to commanders on base. Rob previously completed a fully funded research fellowship at Purdue University, where he modeled climate adaptation strategies and infrastructure investment. His work informed a $5 billion coastal protection plan for Louisiana and supported the Naval Academy's Sea Level Rise action plan. Now active in real estate investing, Rob helped acquire a 24-unit apartment complex in 2024 and led investor outreach, raising over $500,000. He continues to manage investor communications and is passionate about building long-term value through data, real estate, and veteran collaboration. In this episode of the SABM podcast, Scott chats with Rob about:   Real Estate at Full Speed: While on active duty, Rob became a general partner in two multifamily deals totaling over 50 units. Helping First Pays Off: He earned his first GP role by offering free support and adding value to the team. Lead Gen That Works: Rob uses content and clear qualifiers to attract the right investors. His Three Pillars: He focuses on fitness, wealth building, and creating purpose through community. Mindset for Growth: Rob believes in taking action, learning through failure, and building real relationships.   Timestamps: 01:02 Guest Background and Early Career 03:05 Real Estate Ventures and Side Hustles 10:25 Lead Generation Strategies 20:45 Three Pillars of a Successful Life   Connect with Rob: LinkedIn LinkTree | Rob Pekarek If you found value in today's episode, don't keep it to yourself—share it with a colleague or friend who could benefit. And if you're a Service Academy graduate ready to elevate your business, we'd love for you to join our community and get started today.   Make sure you never miss an episode—subscribe now and help support the show: Apple Podcasts Spotify Leave us a 5-star review! A special thank you to Rob for joining me this week. Until next time! -Scott Mackes, USNA '01  

If you're struggling to scale your business, it's probably not just a leads problem—it's a people problem. In this episode, Dan Rochon reveals why most entrepreneurs either don't have enough business, don't have the right people, or can't keep the right people. He breaks down how to fix that by mastering two things: lead generation and recruiting top talent. Learn how to use the Teach to Sell method to magnetize A-players, build a vision that excites, and create a team that actually drives results.What you'll learn on this episodeThe 3 growth killers most entrepreneurs face: lack of business, wrong people, poor retentionWhy lead generation and recruiting—not just sales—are your real bottlenecksDan's core belief: “I'm not in the sales business. I'm in the lead generation business specializing in real estate.”The 3 paths every business owner must choose: commit, quit, or settleWhy hiring isn't about resumes—it's about fit, values, and shared visionWhy even great leaders only get hiring right 50% of the time—and what to do about itWhy clarity and alignment are the keys to retaining top talentHow Teach to Sell positions you as a leader people want to work withThe daily and weekly habits that transform your ability to grow a winning teamWhat ambitious professionals really want in a business environmentWant to Attract the Right People—and Keep Them?If you're hitting a ceiling in your business, Teach to Sell will help you break through. This book is built for sales-driven entrepreneurs who want to lead with influence, attract A-players, and grow a team that actually drives results.Preorder now: https://www.nobrokemonths.com/teach-to-sell-preorderResources mentioned in this episodeOn-Demand Training: Learn the framework that helps you generate consistent leads and attract the right people.Teach to Sell: Dan Rochon's upcoming book on influence without selling. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Michael Falato brings a refined, results-driven approach to lead generation that prioritizes quality over volume. By automating the top of the funnel while leveraging human expertise for qualification, he ensures that outreach efforts lead to meaningful conversations—not just clicks or cold responses. His process involves highly targeted messaging, proper technical setups for email deliverability, and smart follow-ups that uncover real buyer intent. Falato's emphasis on precision, personalization, and discovery-driven sales sets his strategy apart in a crowded market. He also warns against common pitfalls in automation, particularly on platforms like LinkedIn, where aggressive outreach can result in bans or reputational damage. Instead, Falato advocates for nurturing relationships through thoughtful engagement and event-based touchpoints. His use of AI is strategic—focused on augmenting, not replacing, human communication—while his technical rigor ensures inbox placement and compliance are never compromised. For sales leaders and founders looking to scale sustainably, his methods offer a repeatable, high-impact model. Falato and his team have the capacity to safely send over 20,000 emails and 10,000 LinkedIn activities per month for lead generation. He regularly works with companies to create strategies aimed at securing their top 25 target accounts within a 90-day window. To explore a tailored approach, schedule a brief Zoom meeting with him here. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Is your staffing firm's digital lead generation falling flat? In this episode of Take the Stage, Brad Bialy talks with David Searns, Co-CEO of Haley Marketing, about the pitfalls of relying solely on digital automation for sales success. David explains why your prospect pool isn't large enough to make digital-only work and offers a smarter, integrated approach that blends human connection with digital tactics. Discover how to increase your conversion rates, win attention, and become the go-to expert your clients trust.   Expect to Learn: 1. The value of integrated direct marketing 2. Why the "spray and pray" approach is failing staffing firms 3. How to personalize your outreach and boost lead engagement   Key Moments: [00:00] Personal intros and pickleball frustrations [02:06] The Smart Ideas newsletter: history and purpose [03:10] "Stop the Digital-Only Madness"—The core issue [06:49] Why digital-only strategies fail in staffing [09:11] Winning the battle for attention first [11:49] Changing the sales conversation: Short game vs. long game [14:09] Incentivizing smarter sales approaches [17:34] Becoming a trusted advisor, not a necessary evil [19:27] Establishing credibility from first contact [23:01] Leveraging data and AI for better targeting [24:35] Building integrated campaigns that actually work [27:00] Aligning sales and marketing for success [28:59] Final thoughts and AI as a game-changer for sales productivity   About the Speakers: Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.   Offers Heard in this Episode: 30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30 Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer If you're running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn't just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.

In this episode, Dan breaks down when and why you should start marketing in your sales journey. If you've been prospecting and networking but you're ready to scale, marketing is your next move. Dan walks through paid marketing tactics including Google Ads, Facebook/Instagram/LinkedIn ads, email campaigns, influencer partnerships, lead gen services, webinars, and direct mail. You'll discover how to avoid rookie mistakes and how to build sustainable campaigns that bring real ROI. Whether you're ready to scale or still building momentum, this is a tactical masterclass you'll want to revisit again and again.What you'll learn on this episodeProspecting is great early on, but eventually, you run out of time—then it's time for marketingPaid marketing works best when it's done consistently and targets internal + external pain/desireGoogle PPC and Facebook ads let you laser-focus on buyer intentEmail marketing remains the highest ROI tool but only if you focus on value firstSpeed-to-lead is everything when using lead gen servicesDirect mail works again if you commit to at least 8+ touchesWebinars and affiliate marketing allow you to demonstrate value and scale trustNever market “about you” always market “to them”Resources mentioned in this episodeGoogle Ads: Use pay-per-click campaigns to appear in front of high-intent prospects on search engines.Meta Business Suite: Manage Facebook/Instagram ad campaigns and build targeted audiences.LinkedIn Ads: Great for B2B outreach and higher-ticket client acquisition.HighLevel: Dan's preferred CRM and email automation tool for sales funnels and client nurturing.Mailchimp: An easy-to-use email marketing platform for beginners and growing teams.ActiveCampaign: Powerful email and automation platform for advanced segmenting.RealtyTrac: Lead generation platform for real estate professionals.LendingTree: A lead source for finance and mortgage-related client acquisition. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

In this conversation, Ashley Monk discusses the evolving landscape of lead generation for 2025, emphasizing the importance of understanding your audience and refining messaging. She highlights that while traditional tactics remain effective, the approach and personalization of content are crucial for success. The discussion covers the need for a balanced lead generation mix across different stages of the customer journey and encourages marketers to evaluate their current strategies and measure success effectively.     Takeaways A successful lead gen mix is essential for all stages of the funnel. Traditional tactics are still effective, but messaging must evolve. Understanding your audience's pain points is crucial. Personalization in messaging is key to standing out. Consistency in marketing efforts leads to better results. Evaluate your current lead generation tactics regularly. Focus on one industry or persona at a time for better targeting. Utilize customer stories to enhance engagement. Measure success based on existing marketing efforts. Be cautious of overwhelming your team with new initiatives.

Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item. You'll learn: Why website traffic doesn't always equal leads, and what to focus on instead How to show up in the places your prospects are already searching What makes messaging memorable and unique in a sea of sameness Simple strategies to build marketing consistency without burnout How to test and adapt your strategy for better ROI

I really love trying new things for my business, whether that's Reels, or AI or something else fun and shiny! And I REALLY love chatting to people who've managed to master something new so, in this episode, I chat with Felly Day all about using Threads for business. Felly has been using Threads consistently and has seen great success in attracting clients and getting people to sign up for her programs. It blew my mind how she approaches content repurposing. We discussed her experiences, what's been effective, and what she's noticed about the platform. It was a really interesting conversation and I'm excited to give Threads another go myself. If you're curious about marketing your business on Threads, you'll find this episode super helpful. Key Takeaways: Threads is a great platform for "train of thought" marketing, allowing for quick, unfiltered sharing of thoughts and ideas. Engagement on other people's posts can be just as important, if not more so, than your own original posts. Don't be afraid to include links to sales pages in your Threads content. Authenticity and transparency are key on Threads – share your journey and build trust with your audience. Threads can be a valuable tool for repurposing content and validating ideas. Episode Highlights: 03:54 Train of Thought Marketing on Threads 07:25 Sales and Lead Generation Strategies on Threads 08:57 Engagement and Interaction on Threads 16:33 Balancing Multiple Platforms and Content Repurposing About the Guest: Felly Day runs a content repurposing agency. You can find her on Threads and Instagram as @‌FellyDay and on her website at FellyDay.com Mentioned in the Episode: Liz Mosley's Instagram: @‌lizmmosley. Building Your Brand Podcast Instagram: @‌buildingyourbrandpodcast. Podcast production by Lucy Lucraft: http://lucylucraft.co.uk . End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast, and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk). If you enjoyed this episode, please leave a 5* rating and review!

Lead generation is the lifeline of any successful firm, but many business owners struggle to attract the right clients. Michelle Weinstein welcomes Gaynor Hardy Meilke, a business strategist and marketing expert, to share proven strategies for organic lead generation. They break down the difference between sales and marketing, discuss how to position yourself where potential clients are looking, and reveal the top ways to generate leads without relying on paid ads. If you're tired of waiting for referrals and want to build a steady stream of high-value clients, this episode is packed with insights you can put into action today!

In this episode, Alex shares insights into effective presentations and sales techniques. Emphasising the importance of neural spikes like the 'one big clap' and the use of the Pomodoro timer, Alex explains how these methods help maintain audience engagement. The discussion continues with lead generation strategies, focusing on the 12-4-3 method for creating consistent, valuable content. Alex then elaborates on the importance of familiarity and consistency in social media marketing, using platforms like LinkedIn and tools like Dripify. The conversation concludes with essential steps for a successful first-time appointment, stressing the importance of thorough preparation and understanding the human element of sales interactions.    00:00 Introduction and Icebreaker  00:37 The Concept of Neural Spikes  02:14 Sales Techniques and Lead Generation  03:21 The 12-4-3 Marketing Method  06:10 Creating Engaging Content  13:08 Driving Traffic to Your Content  25:07 First Time Appointments and Sales Calls  29:04 Conclusion and Next Steps      Connect with Alex Smith on LinkedIn by clicking here – https://www.linkedin.com/in/alexander-charles-smith    Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/    Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris    Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/      We look forward to catching up with you on the next one. Stay tuned!   

From roofing to HVAC to pest control, the home services industry is packed with opportunity—but also nuance. In this episode, Alex Oliveira breaks down how to generate high-quality project-based leads, align your internal teams, and avoid getting stuck with low-intent repair leads.

Relying on word-of-mouth and the occasional social media post to bring in new clients? That's not a strategy-it's a gamble. In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the essential topic of lead generation and why it's the key to consistent, sustainable growth for your boutique fitness studio.Listen in as Seran uncovers:✅ The biggest mistakes studio owners make when trying to attract new clients✅ Why your marketing might not be working as well as you'd like✅ Smarter strategies that actually work to bring in a steady stream of leadsIf you've ever felt frustrated by slow growth or inconsistent bookings, this episode is for you. It's time to take control of your marketing, stop relying on luck, and implement a proven system to grow your studio with ease.If you're ready to stop relying on luck and start building a proven system for attracting and converting new clients, Thrive is where you need to be!

Are you stuck in the same patterns, getting the same frustrating results in your business and life? In this episode, Dan Rochon dives deep into the psychology behind repeating negative cycles and teaches you how to break free. Through real-life stories, a step-by-step self-coaching framework, and actionable strategies, you'll learn how to take control of your mindset, your actions, and ultimately, your results.Discover how to shift your circumstances, reprogram your subconscious, and implement the habits that will create consistent and predictable income. If you're ready to stop struggling and start succeeding, this is the episode for you!What you'll learn on this episodeBreaking the Cycle: How your thoughts, feelings, and actions create your reality and how to change them for better results.The Power of Subconscious Programming: Learn how affirmations, meditation, and relationships shape your mindset and business success.Yes, And…: The improv technique that helps you stay open to opportunities instead of shutting them down.Lead Generation Discipline: Why committing to 1-3 hours of lead generation daily is non-negotiable for success.Commit or Quit: The only two real choices you have in business because getting meager results is not an option.Resources mentioned in this episodeTeach to Sell Book: Learn how to increase influence and avoid the biggest sales mistakes (Coming soon)CPI Community: Get coaching and support for consistent and predictable income To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

On this episode of Nemo Radio, I'm revealing how to turn LinkedIn into your most powerful lead generation tool without feeling like a sleazy sales person or spamming your connections.If you've ever cringed at those cookie-cutter "Can I get 15 minutes of your time?" messages flooding your own LinkedIn inbox, yet worry you're missing out on LinkedIn's potential - this episode is your escape plan!Since I first started generating leads on LinkedIn back in 2012, I've discovered a fundamentally different approach to LinkedIn lead generation that feels natural, builds genuine relationships, and actually works instead of using the spammy tactics you see others doing.What You'll Discover:

#228: Growth | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He's also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - - Intro to Anthony Blatner (08:39) - - Focusing on LinkedIn and Future Expansion (12:04) - - Effective Social Media Advertising and Organic Content (15:28) - - The Overlooked Importance of Creative Content in Advertising (17:36) - - Targeting Personas with Top-of-Funnel Ads (24:06) - - Creating Unique and Targeted Content: Pros and Cons (25:22) - - Lead Generation Strategies for Small Budgets (29:35) - - Effective Funnel Strategies for Small Budgets (33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (37:57) - - Building Long-Term Memory with Consistent Branding in Marketing (40:18) - - The Power of Narrow Focus for Audience Growth (43:25) - - Content Planning Based on Sales Cycle Length (45:14) - - Connecting with Anthony Blatner on LinkedIn Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it's just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that's email, SMS, push notifications, or beyond.And the best part is that it's all automated, so you're not just blasting campaigns and hoping for the best. You're running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Staying motivated in sales isn't about luck—it's about having a clear vision, unwavering discipline, and a commitment to personal growth. In today's episode, I break down the five key actions that drive success, how to overcome distractions, and the exact steps to stay consistent in sales. Plus, I unveil my 12-month roadmap for 2025, designed to help real estate agents achieve predictable success every single month. If you're ready to take control of your future, this is the episode for you.What you'll learn on this episodeThe five key actions that lead to sales successWhy having a clear vision and defined goals is essential to maintaining motivationHow distractions are the number one obstacle and how to overcome them without sacrificing personal prioritiesHow one to three hours per day of work can change everythingThe power of surrounding yourself with the right peopleRejection is just feedback, not failureResources mentioned in this episodeCPI Community – Join a network of high-performing agents focused on Consistent and Predictable Income. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Summary In this conversation, Ryan and Mike speak with Avi Kumar, CEO of Kuware and Invisible PPC, about the evolving landscape of digital marketing, particularly in the context of pay-per-click (PPC) advertising and the impact of AI. They discuss the importance of adapting to new technologies, ethical concerns surrounding AI, and strategies for effective lead generation. Avi shares insights on building a marketing agency without technical expertise and emphasizes the significance of quality over quantity in email marketing. The conversation concludes with thoughts on leveraging newsletters for lead generation and the future of marketing in a rapidly changing environment. Takeaways Avi Kumar has a background in technology and marketing. Digital marketing is evolving rapidly, especially with AI. PPC strategies must adapt to changes in search behavior. Quality content is essential for SEO and AI optimization. Building a sustainable lead generation system is crucial. Agencies can leverage white label services to grow without technical skills. Quality over quantity is key in email marketing. Newsletters should focus on retaining subscribers. AI can enhance ad performance through data analysis. Understanding audience behavior is vital for effective marketing. Chapters 00:00 Introduction to Avi Kumar and His Background 03:20 The Evolution of Digital Marketing and PPC in 2025 06:16 AI's Impact on Search and SEO Strategies 09:19 The Future of Advertising in an AI-Driven World 12:09 Navigating Ethical Concerns in AI and Advertising 15:08 Effective Ad Strategies for Businesses in 2025 18:14 Leveraging AI for Creative Marketing Solutions 21:00 Building a Competitive Edge with AI Technology 24:09 The Future of Design and Marketing in an AI Landscape 28:15 Navigating the Future of AI in Business 35:35 Lead Generation Strategies for Sustainable Growth 54:45 Building an Agency Without Technical Expertise Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠

Discover how businesses leverage Facebook groups for organic lead generation! Andrea Garza shares her "done-for-you" strategy, while Thomas Villareal and John Ambach reveal DIY insights. Learn the benefits of professional social media management and why real-time engagement in the right groups can transform your business. Show Guest: Andrea Garza San Antonio Kwik Dry Thomas Villareal Lonestar Construction Industries Jon Ambach Bright Choice Holiday Lighting and Exterior Cleaning #SanAntonioBusinessPodcast #SanAntonioBusiness #SanAntonio ▶ Subscribe to our YouTube Channel: https://goo.gl/dzqVGV Host: ✅ Marc Ebinger

David Lecko dives into how real estate investors can use AI to gain a competitive edge before it's too late. From analyzing deals on the fly to AI-driven skip tracing and cold calling hacks, this episode is packed with actionable strategies for maximizing your time and getting ahead of the competition. If you're ready to revolutionize your marketing and lead generation, this one's for you. KEY TALKING POINTS:0:00 - What Works Well Goes In Cycles2:27 - DealMachine's Perspective On AI3:49 - How To Use The AI That's Built Into DealMachine8:49 - Our AI-Powered Dialer10:04 - Taking A Few Questions/Comments From The Audience About Using AI15:52 - Looking At DealMachine's AI Voicemails17:58 - AI Voice Training With An Audience Member21:49 - Staying Compliant With The AI-Powered Dialer25:07 - Leverage Nationwide Contact Matching LINKS:Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/

If you are looking for online business tips for podcasters on topics like: . *How to convert podcast listeners into paying clients. . *How to create offers that your podcast listeners will want to buy from you. . *How to create lead magnets and email funnels. . *How to leverage a podcast to build an online business and get more clients.   Then check out EP 534 of Podcasting Business School where I do a Hot Seat session with one of my Online Business Academy for Podcasters members.  

If you're sleeping on LinkedIn, let this episode be your wake up call. Dan sits down with Dr. Alex Barker, a pharmacist-turned-entrepreneur who 10X'd his business using LinkedIn. A real LinkedIn success story, proving how this often-overlooked platform can be a game-changer for B2B businesses. If you've ever doubted LinkedIn's potential, this conversation might just change your mind. Become a TMBA Insider and join thousands of entrepreneurs who've started, grown, and exited their businesses for life-changing sums. It all starts here. tropicalmba.com/subscribe Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Chapters (00:02:48) Introduction to Alex Barker's Journey (00:04:37) The Turning Point: Facing Business Challenges (00:11:59) The Power of Focus: Simplifying for Success (00:18:32) Leveraging LinkedIn: A New Opportunity (00:31:41) Vision for the Future: Healing the Pharmacy Profession (00:36:50) Lead Generation Strategies on LinkedIn Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: How do you grow from 7 to 8 figures? (https://tropicalmba.com/episodes/from-7-to-8-figures) The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients (https://tropicalmba.com/episodes/4-eye-opening-lessons) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Hey everyone, it's Joe Fier from Hustle and Flowchart. Today, I'm thrilled to share insights from my recent chat with Gert Mellak, an expert in online reputation and SEO. Our conversation spanned everything from proactive brand management to the evolving impact of AI on SEO strategies. What's the Episode About? In this episode, Gert and I dive deep into the critical aspects of managing your online reputation and SEO. We discuss how essential it is to control your brand's narrative actively, ensuring consistency across all platforms. Gert shares a unique experiment with a fictional product, highlighting the importance of coherent information online. We also explore the role of AI in maintaining brand presence and the shifting dynamics of platforms like Reddit in affecting web traffic. Proactive Brand Management Gert stresses that, in today's digital world, online information is extensively accessible and can substantially impact perceptions. It's critical to take proactive steps in controlling your brand's narrative. Consistency in information across the web ensures that people get a clear, accurate picture of your brand. Simplicity in Brand Messaging Using the metaphor of educating algorithms like teaching a child, Gert emphasizes the need for simplicity and consistency in brand messaging. Simple, clear language makes it easier for search engines to understand and rank your brand effectively. This straightforwardness helps optimize your SEO efforts. Creating a Personal Brand Website Gert advises creating a personal brand website and interlinking it with your social media profiles to ensure consistency and enhance brand recognition. This central hub can serve as the anchor of your online presence, allowing you to control your information better and present a cohesive brand image. The Power of Consistent Information Gert shares an intriguing experiment where he created a fictional woodworking tool. Through consistent online information across various platforms, he observed significant changes in perceptions. This experiment underscores how critical it is to maintain consistency to shape public views effectively. AI Models Like ChatGPT and Brand Management The discussion touches on the predictive nature of AI language models like ChatGPT, which fill in gaps if information is sparse. Together, we explore how to use AI models to manage your online brand presence by ensuring accurate and consistent content updates. Gert also emphasizes that concise and coherent information helps improve brand representation over time. Managing Online Course Names A business struggled with discoverability because it didn't label its offering as a "course." Gert explains that search engines can't always make connections if keywords or identifiers are missing. Labeling your services clearly helps in better indexing and ranking, which is crucial for attracting the right audience. SEO and Content Structure Aligning your content structure with search engine guidelines is vital for better indexing and ranking. Gert uses the "connect the dots" analogy to describe how search engines work. Ensuring that each piece of content correctly fits together enhances the overall effectiveness of your SEO strategy. AI Evolution and Voice Assistants We discuss the rapid evolution of AI, especially the potential updates in ChatGPT and integration with voice assistants like Alexa and Google Assistant. Gert mentions that even Apple might integrate OpenAI technology into its Siri voice assistant. These advancements hint at a more interactive and pervasive AI presence in our daily lives. The Role of Platforms like Reddit Gert sheds light on the shift in user behavior towards platforms like Reddit, where Google has partnered to impact traffic to traditional websites. This partnership has led to significant declines in website traffic, highlighting the need for businesses to engage on platforms where users are active. Engagement Strategy and Platform Leverage Introducing “Platform Leverage,” Gert suggests engaging users on various platforms like Reddit and YouTube conversationally. Participating in discussions on well-ranking threads enhances brand visibility. This strategy mirrors traditional marketing engagement, akin to attending trade shows to directly reach clients. Using AI Tools and Custom GPTs Training AI models, like custom GPTs, to understand and replicate a brand's voice and style is a game-changer. Gert elaborates on creating bespoke GPTs for specific tasks, improving efficiency, and maintaining consistency. Recording and analyzing spoken inputs to inform AI training further help in capturing the brand's essence. Content Creation and Feedback Utilization We delve into utilizing customer feedback to create relevant content. Gert mentions receiving 400 customer reviews, which helped improve several website elements. This approach ensures that content and strategies remain customer-focused and effective. Resources from this Episode Are you ready to elevate your brand's online presence and reach your target audience across multiple platforms? Visit PlatformLeverage.com today to explore Gert's comprehensive management and consulting services.  If you're ready to take control of your online reputation, elevate your brand's visibility, and master the art of platform leverage, SEO Leverage by Gert Mellak is your go-to resource. Check out Gert's Podcast SEOLeverage on your favorite podcast player Conclusion This episode of Hustle and Flowchart with Gert Mellak was packed with valuable insights on SEO, online reputation management, and leveraging AI for brand consistency. Emphasizing proactive brand control, clear messaging, and the strategic use of various platforms, Gert's advice is both timely and practical. For those looking to delve deeper into Gert's strategies, his websites, SEOLeverage.com and PlatformLeverage.com, offer an abundance of resources and expert services. Remember, consistent brand communication across platforms not only helps in the present but prepares your brand for future advancements in AI and search technologies. Thanks for tuning in, and stay tuned for more episodes filled with actionable insights and expert advice. Two Other Episodes You Should Check Out Mastering SEO for Lead Generation – Strategies for Converting Traffic into Customers with Gert Mellak Revolutionizing SEO with AI: Unlocking the Future of Digital Discoverability with Gert Mellak Connect with Joe Fier What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help. Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight Check out other podcasts on the HubSpot Podcast Network Clone yourself and scale your expertise infinitely! Use code HUSTLE at checkout to get 50% off your first month of Delphi AI at www.hustleandflowchart.com/delphi Want us to build your clone for you? We'll handle setup, testing, and integration so you can launch fast. Head to www.hustleandflowchart.com/delphimaker to get started! We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

If you offer high-ticket programs, you may have noticed that what worked years ago, won't necessarily work in today's market. The landscape has changed and lead generation strategies require refinement and innovation.  On Amplify Your Success Podcast episode 416, I sit down with Jennie Wright, an expert in email list growth and high-value lead generation. Jenny reveals how elite coaches can reframe their approach to lead generation by embracing personalized, high-touch methods such as niche-focused masterminds and leveraging platforms like YouTube.  Jennie delves into her "List Injection Method," offering practical tips on engaging high-level clients through innovative strategies. Through real-world examples, she shares her expertise on executing impactful "lead injection events," repurposing content, and consistently engaging audiences to counteract email list attrition. You'll also hear how virtual events, webinars, and personal touchpoints can significantly enhance your lead generation efforts. Whether you're refining your strategies or stepping out of your comfort zone, Jennie's insights provide valuable insight to high-level lead generation success.   Key Takeaways: 06:27 Characteristics that would identify a high quality lead for a high-ticket offer or high value client.  10:36 How attracting high value clients has changed over the past couple of years and how you need to pivot to adapt.  12:23 Why basic PDF downloads no longer work as lead magnets for high-level clients and what you need to focus on instead.  14:15 The power of YouTube as a search platform for finding elite coaching and solving specific business challenges. 17:05  The role of virtual events in attracting and pre-qualifying the right leads for your offers.  19:28  How to build credibility through consistent content and strategic "list injection events" twice a year. 22:17  The type of content that will move them from hesitation to taking action.  25:23 How taking massive action (like 53 Facebook lives in 14 days) can break through personal visibility fears and boost sales.   Resources Mentioned in This Episode:   Get Jennie's FREE Guide To Selling From Your List, so you can learn her exact process to generate revenue from your list building efforts. Wish you could monetize your visibility as a guest on other people's podcasts? Download my FREE Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients   

► Book A CallIn this video, I go over the best B2B marketing strategies for 2025. I will explain pros and cons of each to give you a clear understanding of where you should be focusing your marketing efforts.  

This episode of the All The Leads Mastermind podcasts discusses various topics relevant to real estate agents and investors. Key points include heartfelt success stories, the importance of maintaining a consistent pipeline, and leveraging various marketing techniques. The podcast also explores strategies like attending real estate investor associations (RIAs) for networking, conducting door knocks, and utilizing social media for lead engagement. The team emphasizes the value of persistence, proper vetting, and follow-up processes to ensure long-term success. A segment on coaching and training resources provided by All The Leads, including their upcoming new product launch, concludes the session. Previous episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A Playlist Support the show

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082How do you build a brand that actually lasts?Eric Siu did it—and he's revealing exactly how on today's episode of Kickoff Sessions.Eric, the mastermind behind Single Grain and the host of “Leveling Up,” dives into the high-impact strategies that have taken his digital brand to new heights. With nearly two decades of experience in digital marketing, Eric lays out the framework for building a powerful brand and scaling it strategically—all while staying true to his vision.In this episode, Eric breaks down the essentials of mastering digital marketing, creating content that resonates, and building authority that lasts. Eric shares actionable steps for anyone looking to elevate their brand, grow their reach, and make a real impact in their industry.You'll also learn how to avoid the shiny object syndrome that trips up so many entrepreneurs, why consistency is the secret weapon for growth, and the art of balancing short-term wins with long-term vision.Don't forget to like and subscribe for more episodes like this!Connect with EricLinkedIn: https://www.linkedin.com/in/ericosiu/My Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Intro(02:35) Balancing Growth with Quality(04:43) Evolution of Content Creation(07:21) The Shiny Object Syndrome(10:43) How to Leverage Partnerships and Acquisitions(12:38) How to Craft Winning Content Ideas(16:27) The Role of Storytelling in Content(22:10) The Rule of Three Years in Business(27:44) Lessons for Young Entrepreneurs(32:06) The Importance of Continuous Learning (38:43) Building The Right Company Culture(42:31) Eric's Siu's Hiring Strategies(46:40) Tips for Selling an Agency(47:31) Building Sellable Businesses(50:42) Navigating Scaling Challenges(53:49) Building Client Relationships(56:29) Focus vs. Diversification in Business Models(58:04) Lessons from the Facebook and Yahoo Deal(01:01:19) The Power of Being Part of a Great Team(01:06:38) How to Build an Authentic Brand(01:12:10) Authenticity in Business(01:14:14) Structuring Mastermind Events(01:20:59) The Value of Work Life Balance(01:25:26) Lead Generation Strategies (01:28:39) Balancing Business and RelationshipsSupport the show

Are you ready to unlock a new mindset for success in real estate? In today's episode, our host Corwyn J. Melette sits down with Brad Smotherman, a seasoned real estate investor and creator of the Investor Creator podcast. Together, they explore how shifting your beliefs and surrounding yourself with the right people can accelerate your path to real estate success. Brad opens up about his personal journey, sharing his early struggles with self-belief and the pivotal role that mindset has played in his career. Brad dives into valuable insights on structuring investments, dealing with self-doubt, and why aligning with those who empower you is essential. He also discusses whether getting a real estate license benefits investors, highlighting how your goals and compliance with state laws can influence this decision. Tune in as Brad shares how his platform, Investor Creator, offers resources and guidance for aspiring real estate professionals to help them build their portfolios and find the confidence they need. Corwyn wraps up with some motivational words for listeners, reminding you that self-belief and purpose can turn your goals into reality. Key Takeaways: 03:20 Brad Smotherman's Journey 04:14 Creative Real Estate Deals 06:56 Lead Generation Strategies 12:24 Scaling and Team Building 14:30 Remote Real Estate Operations 18:45 Final Thoughts and Contact Information Connect with Brad@: Facebook: https://www.facebook.com/BradSmothermanREI/ YouTube: https://www.youtube.com/channel/UCdKENCGEgRJZa2rDPVQqQJg Instagram: https://www.instagram.com/investorcreator/?hl=en Linkedin: https://www.linkedin.com/in/brad-smotherman-8218002a2/ Connect with Corwyn@: Contact Number: 843-619-3005 Instagram:⁠ https://www.instagram.com/exitstrategiesradioshow/⁠ FB Page:⁠ https://www.facebook.com/exitstrategiessc/⁠ Youtube:⁠ https://www.youtube.com/channel/UCxoSuynJd5c4qQ_eDXLJaZA⁠ Website:⁠ https://www.exitstrategiesradioshow.com⁠ Linkedin:⁠ https://www.linkedin.com/in/cmelette/⁠ Disclaimer: In the state of South Carolina, anyone engaging in real estate transactions is required to have a valid real estate license. Shoutout to our Sponsor: EXIT Realty Lowcountry Group Do you want something more? More Meaningful Moments opportunities, deeper relationships and memorable experiences? Do you want to make a difference? If you say YES, a career and real estate could be the opportunity you're looking for guiding people to one of the most important decisions they ever made, the purchase or sale of their home can be both rewarding and lucrative.  EXIT Realty has a revolutionary compensation model training and technology that provides you with the tools you need to start and build your successful real estate career. Call EXIT Realty Lowcountry group today at 843-619-3005 that is 843-619-3005 or visit https://exitlowcountry.com/joinexit and make your Exit today. --- Support this podcast: https://podcasters.spotify.com/pod/show/corwyn-j-melette/support

(Builder) In this episode of the Raving Coaches podcast, I had the pleasure of speaking with Jordan Keefe, a coach who specializes in helping men overcome pornography addiction. Jordan's personal journey of battling with porn for 14 years and almost losing everything has led him to a place where he now supports individuals in rising above their addiction and quitting for good. His approach is unique in that he doesn't follow a traditional 12-step program but instead focuses on teaching the secrets of breaking the cycle, thinking independently, and regaining confidence to heal broken relationships. Jordan's message is clear: overcoming addiction is possible, and he provides the tools and guidance to make it happen. Jordan also shares valuable insights into his marketing and client acquisition tactics during the interview. He discusses his lead generation strategy, which involves offering a free guide on the three biggest hurdles to quitting pornography. This approach allows potential clients to take the first step towards seeking help and understanding the process of overcoming addiction. Jordan's method of gradually introducing clients to different levels of support, from free resources to one-on-one coaching, showcases a strategic approach to client engagement that listeners can learn from and implement in their coaching businesses. 00:03:16 - Jordan's Background and Journey into Coaching 00:06:47 - Prevalence of Pornography Usage and Addiction 00:18:25 - Evolution of Jordan's Coaching Market 00:25:27 - Jordan's Approach to Coaching Moms 00:32:29 - Lead Generation Strategies in Coaching   Connect with Jordan at https://takeabreakfromporn.org/  LinkedIn     Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . *How to leverage a podcast to build an online business and get more clients.   Then check out EP 524 of Podcasting Business School where I do a Podcast Audit of the Choosing Happy podcast.   ********** Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/

Sarah Layson is General Manager for Keller Williams Memphis. In this role, she is responsible for overseeing business operations, agent development, and mentoring of more than 400 agents. Sarah has worked with the KW Memphis Leadership team to increase profitability by 196.7%, agent count by 27.5%, and agent sales volume by 84.4%. Her and her team did all of this while also sharing back $999,692 in profit share in just four years.Sarah is also the Co-Owner of the Layson Group Keller Williams, which is ranked in the top 1% of real estate teams nationwide and includes expansion locations in Nashville, Memphis, and Southaven. The Layson Group has sold over 1,000 homes since she started the business is 2013. The Layson Group sold 89 million in 2021. They are on pace to sell over 100 Million in volume in 2022. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Join Jason Geiman and special guest Adam as they dive deep into the world of marketing, personal branding, and lead generation strategies for businesses in the Christmas lights and pressure washing industries. Learn about the importance of personal branding, effective use of Google business profiles, leveraging Facebook and local groups, and the power of organic SEO. Discover actionable tips for new and established businesses looking to grow their customer base through strategic marketing methods. Whether it's understanding the balance between paid ads and organic reach, building authority in your niche, or embracing the role of social media, this discussion provides valuable insights for entrepreneurs seeking to expand their marketing prowess.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company

Developing leads for a small business requires a mix of proactive outreach, inbound marketing, and relationship-building strategies. Today, we have TEN, count them, TEN lead-generation strategies you can start using today! We're going to go fast, so buckle up!

Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok's tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow. Chapters00:00:00 – Welcome to the Perpetual Traffic Podcast00:00:34 – Connecting with Perpetual Traffic on Telegram00:01:26 – Genealogy Surprises00:02:15 – Introducing TikTok Guests00:03:50 – TikTok's Measurement and Attribution00:10:15 – The Power of Long-Term Attribution on TikTok00:16:31 – TikTok's Evolution and Lead Generation00:21:45 – Lead Generation Strategies on TikTok00:27:00 – Data Connections and Measurement Tools00:33:15 – Introduction to Reporting and Conversion Studies00:34:39 – Framework for Data Connections and Testing00:35:44 – Expanding Partnerships and Ecosystem00:38:25 – Practical Examples of Measurement Tools00:40:28 – Importance of Incrementality Testing00:45:10 – Incrementality Testing and Real Business Results00:52:24 – TikTok Shops and E-commerce Integration00:55:53 – Final Thoughts and RecommendationsLINKS AND RESOURCES:Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceBahar Bozdogan on LinkedInSheraz Amin on LinkedInMeet TikTok Symphony, our new Creative AI suiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with

15 years, 350+ sold in 2021, retail, investing, flipping, wholesaling business. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Mike and Lindsay tackle a slew of burning questions from the commercial side of Cleaning Nation, starting with Nina's query about lead generation beyond cold emailing. Mike explains that the real key is targeting your message to the right audience, whether that's through cold calls, social media, or billboards. They also dive into Wendy's dilemma after losing a major client, offering advice on diversifying lead sources and building relationships. Plus, they touch on the importance of having a steady stream of leads and not relying on just one client. Tune in for practical tips, a dose of tough love, and a fresh perspective on growing your commercial cleaning business! Want to jump in live with Mike and Lindsay on Wednesdays? Join our Facebook group HERE Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

Mastering Lead GenerationOn today's episode on Veritas Vantage, Supply Chain Leaders Brian Hastings and Justin Maines explore the importance of daily prospecting in the logistics industry, especially during a tough market. Learn various lead generation techniques, such as utilizing CRM systems, leveraging everyday interactions, and focusing on specific industries to refine your sales pitch. Discover how to consistently fill your sales pipeline and the significance of establishing a disciplined routine. Additionally, get insights on the value of understanding your client's needs to conduct effective cold calls and build lasting relationships. Stay tuned for more strategies on separating yourself from the competition in the next episode.The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.Timestamps:(00:00) - Introduction to Effective Routines(00:15) - Challenges in the Logistics Market(00:40) - Lead Generation Strategies(01:56) - Utilizing CRM for Lead Generation(03:06) - Prospecting Techniques(06:08) - Cold Calling Realities(07:01) - Importance of Routine and Discipline(07:44) - Upcoming Topics and Conclusion

After a brief summer break, The Build Show Podcast is back! Matt talks to Danny from Breakthrough Academy about key strategies for contractors and businesses to thrive in a slower economic market. They focus on lead generation and marketing optimization, offering actionable advice to maintain a steady flow of leads even in uncertain times.Danny highlights the importance of tracking lead sources and calculating return on investment (ROI) to focus marketing efforts on high-performing channels. He also emphasizes the value of branding and networking, sharing tips on attending industry events, fostering relationships with referral partners, and leveraging social media to stay top of mind with clients.Matt and Danny explore both active and passive marketing strategies, such as door-to-door outreach, signage in local neighborhoods, and using social media for brand visibility. Additionally, Danny discusses the importance of maintaining a healthy sales pipeline, advising contractors to regularly follow up with potential clients and track “no for now” prospects who may convert later.For businesses looking to optimize their marketing strategies in a softer market, Danny suggests tools like a simple lead tracking system to measure performance and adjust marketing spend effectively. Tune in for a comprehensive guide to ensuring business growth, even in challenging economic conditions, with a strong focus on lead management, pipeline development, and ROI optimization.Resources:To help make more sense of your ROI per Lead Source, download BTA's LEAD SOURCE DISTRIBUTION TRACKERBreakthrough AcademyContractor Quick ToolsFind Danny & Breakthrough Academy on the Web:Build Show Videos: https://buildshownetwork.com/go/breakthroughacademyInstagram: @btacademy and @dkerr1127Facebook: https://www.facebook.com/thebreakthroughacademy/LinkedIn: https://www.linkedin.com/company/breakthroughacademy/YouTube: @BreakthroughAcademyFind Matt and The Build Show on the web:Build Show Videos: https://buildshownetwork.com/go/mattrisingerInstagram: @risingerbuild and @thebuildshowTikTok: @thebuildshowYouTube channel: https://www.youtube.com/@buildshowWebsite: https://risingerbuild.com/ and https://buildshownetwork.com/ Don't miss a single episode of Build Show content. Sign up for our newsletter.

In today's episode, I had an amazing chat with Luis Diaz about how to effectively widen the net within your ecosystem to capture leads and engage on different levels. We delved into the importance of audio content, the power of podcast swaps, and how to turn audio content into a valuable source for lead generation. We also touched on transitioning from audio to engaging video content and the best strategies to achieve this. So buckle up, because we've got some great insights to share! The Role of Audio in Lead Generation Luis Diaz emphasized the power of audio content in capturing leads and driving business.** He shared a story of a high-ticket business owner who generates 80% of their leads and closes from their podcast. Luis highlighted the effectiveness of podcast swaps for tracking ad placements and exchanging traffic. This tactic not only expands your reach but also builds a stronger network within your industry. Importance of Core Listeners Core listeners are the backbone of any successful podcast.** I stressed the value of "a thousand true fans," a concept that underscores the importance of a dedicated listener base. Consistency is key here; by regularly swapping guest appearances on other shows, you can significantly boost your podcast's growth. Engaging deeply with your core audience ensures sustained interest and loyalty. Transitioning to Video Content We discussed the importance of not just sticking to audio but also incorporating video content.** This transition is crucial for engaging further with your audience. We emphasized that having a destination, like a website or social media platform, for deeper conversations is vital. Luis also pointed out that intentional video structuring and strong hooks in the first 20 seconds are essential for retaining viewer attention. Tools and Resources for Podcasting Several tools and resources were highlighted to streamline podcast production and enhance audience engagement.** Pod Pages and SEO techniques for podcasts can significantly improve your online presence. Custom domains and tools like Cast Magic and Descript can help pass over content seamlessly. Additionally, Luis shared a spreadsheet of 673 podcast sponsors and recommended 'revenueperdownload.com' for identifying potential sponsors. - [Revenue Per Download](https://revenueperdownload.com) Creating Engaging Video Content Luis emphasized the importance of strategic video content creation.** The first minute of your video or podcast should be captivating to hook your audience. Developing a strong central idea makes the content easier to package and distribute. Luis suggested that producing six high-quality videos can have a more significant impact than consistently posting lower-viewership content.  Testing and Analyzing Video Performance We touched on the importance of testing and analyzing video performance.** Luis shared how successful YouTube videos are tested with a small audience, achieving 19% viewer retention. Targeting specific audiences using keywords or similar video targeting methods can impact subscribers and watch time differently. This approach ensures your content reaches and resonates with the right audience. Strategic Content Creation and Marketing Creating compelling content includes a well-thought-out process of ideation, research, and structure.** Luis highlighted that outsourcing these tasks is possible, but the core idea should come from the content owner. Successful videos often start with a controversial or bold claim to grab attention within the first 10-15 seconds. Luis also shared tips on effective thumbnail design and copywriting, crucial for attracting viewers. **External Resources Mentioned:** - [Revenue Per Download](https://revenueperdownload.com) Conclusion In this fascinating episode with Luis Diaz, we uncovered the critical elements of leveraging audio and video content for lead generation and audience engagement. From understanding the importance of core listeners and transitioning to video content, to utilizing effective tools and resources, this episode is packed with insights. Whether you're a seasoned podcaster or just starting, these tips will help you refine your strategy and grow your audience. Thanks for tuning in, and stay tuned for more expert tips on Hustle and Flowchart! Two Other Episodes You Should Check Out Mastering SEO for Lead Generation – Strategies for Converting Traffic into Customers with Gert Mellak From Zero to 3 Million Subscribers: Sean Cannell's YouTube Blueprint Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Think you need a huge following to make six figures? Think again! In this episode, I reveal three powerful lead generation strategies that work even with a small audience. Discover how to run successful launches, master your DMs, and leverage visibility to attract qualified leads. It's time to let go of large audience tactics and embrace the small audience playbook. Submit a review on Apple Podcasts and be entered to win a 1-WEEK VOXER ACCESS giveaway! Click here to enter the giveaway: https://realsuperhumans.com/win

Tired of burning your budget on marketing that doesn't convert? Learn how to maximize your ROI by focusing on high-quality leads that actually close deals.Join host Brent Daniels as he chats with lead generation expert Bryan Driscoll. In this episode, you'll discover:The TRUTH about inbound vs. outbound leads: Costs, effectiveness, and which is best for you. Unlock the secrets of pay-per-lead and pay-per-click models. Are they worth it?Find out the average cost per lead in your market. Is your budget on trackDiscover how to secure high-quality leads and take your business to the next level.  Listen now!P.S. Wondering if investing in pay-per-leads can boost your rental portfolio? It's time to join the TTP training program now!---------Show notes:(0:45) Beginning of today's episode(1:13) Two types of real estate leads: Inbound vs. Outbound(2:10) Pay-per-leads and Pay-per-click(4:44) What is the average cost per lead?(11:29) How much do you need to set aside in a market that you're in?(14:33) Are people buying pay-per-leads to add to their rental portfolio?(18:28) Getting and keeping the best quality leads(27:00) Can you turn on or off a lead based on your schedule? ----------Resources:MotivatedLeadsCallingleads.comTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

If I told you there is a social media platform out there that will allow you to put your content in front of your ideal audience with very little competition and at no cost, would that interest you? Well believe it or not, this platform does exist and it's one of the biggest sites in the world and you're probably neglecting it. This platform is LinkedIn and I can guarantee that you won't be neglecting it anymore when you listen to this episode of the Expert Edge, where LinkedIn Lead Generation Expert Melissa Henault shares her strategies that allow her to make millions every year through LinkedIn. Don't miss this!   Melissa's LinkedIn Lead Gen Checklist: https://burnouttoallout.co/checklist/   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode221 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi  

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https://blog.thesaleswhisperer.com/p/michael-falato   00:00 Introduction and Air Force Stories 11:33 Sales as a Service: Full Throttle Falato Leads 24:27 Lead Generation Strategies 29:22 Pricing and Comparisons 36:17 Aim High and Provide Value Takeaways Michael Falato transitioned from a career in sales and real estate to starting his own company, Full Throttle Falato Leads, which offers sales as a service using software automation. Personalization and value are key in outreach. Michael invites prospects to be featured guests on his podcast or roundtable as a way to start a conversation. Tools like Apollo can be effective for lead generation, but it's important to understand how to use them properly and avoid spamming or breaking email deliverability rules. The future of cold email outreach is uncertain, as platforms like Google may implement stricter measures to prevent spam. Building relationships and providing value are essential in sales, regardless of the industry or approach. Attending conferences and events can be a valuable way to meet potential clients and generate leads. Social media platforms like Twitter and LinkedIn can be used to connect with prospects and set up meetings. Personalization and finding common ground with prospects can help make outreach more effective. Having a strong mindset and being persistent are important qualities in sales. Building relationships and providing value to clients are key to long-term success in lead generation. Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa