Podcasts about sales leadership

Late-stage deals can appear secure once the buyer has accepted the product and the business case, but that is often when the risk feels most personal. In today's segment, Randy Riemersma explains why deals inside the final 10 yards are won or lost on buyer confidence and how elite sellers remove doubt through executive alignment, credible proof points, consistent communication with the champion, and a clear business-level point of view. The conversation gives revenue leaders a sharper way to evaluate late-stage deal risk and reinforces why belief, preparation, and execution matter when the buyer is preparing to make a high-stakes decision. Randy Riemersma is the founder of Sell with Precision, where he helps sales leaders strengthen go-to-market execution, leadership effectiveness, and sales operating discipline. He has spent decades in B2B sales, leadership, consulting, and executive coaching, with a focus on helping teams sell with greater clarity, precision, and business relevance. Connect with Randy: LinkedIn Website Resources mentioned: The Happiness Lab with Dr. Laurie Santos - The Hidden Beliefs That Shape Your Happiness with Shawn Achor Listen to the full episode: The Hidden Cost of False Velocity with Randy Riemersma Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Sales organizations stall when knowledge stays trapped in the heads of a few experienced people. In this Revenue Builders replay, Frederik Maris explains how leaders turn field experience into repeatable execution through sharper qualification, stronger frontline management, and deliberate coaching. He shares how conscious competence helps managers teach what top performers do instinctively, why early wins matter for new reps, and where leaders must take accountability when talent fails to develop. The conversation gives CROs a practical view of the systems, behaviors, and management discipline required to build a team that can scale. Frederik Maris is the Co-Founder and Chief Revenue Officer of EliteGTM, where he helps founders and revenue leaders build more predictable go-to-market organizations through advisory, recruiting, and enablement. His career includes senior leadership roles at Splunk, Zoom, DataRobot, BMC, Veritas, and PTC, giving him firsthand experience building and transforming complex enterprise sales teams. Connect with Frederik: LinkedIn Resources mentioned: The Happiness Advantage by Shawn Achor Key takeaways from this episode:  08:44 – What it really takes to uncover the customer pain and internal support that move complex deals forward. 04:51 – Why sales leaders need a clear understanding of the methods behind their own success. 26:16 – What CROs often overlook about the frontline manager's role in seller ramp and retention. 28:13 – Why a new rep's first deal can shape confidence, momentum, and long-term performance. 40:36 – Frederik Maris's perspective on the traits that matter most when hiring for growth. 45:06 – A look inside the interview signals that reveal self-awareness and emotional intelligence. 01:01:07 – The leadership question that creates accountability when performance falls short. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

What You'll Learn in This Episode Why success usually takes 10 times more effort than you expect. The biggest mistakes new real estate investors make. How mentorship dramatically shortens your learning curve. Why blind optimism can either fuel or sabotage success. The importance of asking better questions—not just finding answers. How AI tools like ChatGPT can reveal your business blind spots. The difference between building wealth and designing a fulfilling life. Why consistency beats talent in entrepreneurship. Lessons from wholesaling that apply to every business. How to stay motivated when progress feels slow.    

Automation has increased sales activity while reducing effectiveness, as AI-driven outreach floods the market and drives conversion rates down. In this segment, Greg Casale explains why outbound phone calling remains a critical channel for pipeline generation, especially in complex B2B environments where live conversations create immediate learning and engagement. He outlines the discipline required to make phone work, from hiring and training to technology and compliance, and why this channel continues to perform when easier options break down. The discussion highlights a clear operational reality for sales leaders: teams that invest early in outbound phones build a durable advantage when selling gets harder. Greg Casale is the Founder and CEO of Reveneer Inc., where he leads a system-driven approach to outbound pipeline generation through embedded SDR teams. He began his career as a chemical engineer and brings a manufacturing and process control mindset to building repeatable, data-driven sales operations. Connect with Greg: LinkedIn Resources mentioned: Hyperbound TitanX Listen to the full episode here: How to Build a Predictable Pipeline Engine Without Sales Heroics with Greg Casale Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

What you'll learn in this episode: Why hiring should start with understanding your own strengths and weaknesses The difference between vision, mission, and culture when building a team Why most entrepreneurs struggle with hiring compared to selling The real cost of making a bad hire Why Dan treats the first 90 days as part of the interview process The surprising statistics behind finding the right talent How great leadership helps people achieve their goals—and why that leads to your success

Ian Selbie is a globally recognized sales expert, author, speaker, and podcast host with more than 25 years of experience helping organizations improve sales performance and sustainable growth.He has trained and coached more than 17,000 sales professionals worldwide and previously worked at Apple, where he was named the company's Top Salesperson in the World in 1990.Ian is the author of If You Were Arrested for Selling, Would There Be Enough Evidence to Convict You? and the host of Confessions of a Sales Pro.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Ian Selbie to discuss selling with curiosity, compassion, and strong fundamentals.Ian shares his framework: “Call high, find the pain, bring the gain, and do it again and again.” He explains why salespeople should begin with decision-makers, uncover real business challenges before presenting solutions, and avoid sending proposals to unqualified opportunities.The conversation also explores several of Ian's “Seven Deadly Sins in Selling,” including calling too low, proposing too early, and expecting CRM technology to fix a broken sales process.KEY TAKEAWAYSSelling from the heart begins with genuine curiosity, compassion, and a commitment to helping customers succeed.Start every opportunity at the highest level possible—decision-makers can say yes, while influencers often cannot."Call high, find the pain, bring the gain" provides a simple framework for creating meaningful customer conversations.Never present a proposal before you've fully qualified the opportunity and uncovered the customer's true business challenges.Technology doesn't fix poor sales fundamentals—a CRM only amplifies the quality of your existing sales process.The strongest path into executive leadership is through earned referrals built on trust and consistent value.HIGHLIGHT QUOTESCall high, find the pain, bring the gain, then do it again and again.Influencers can say no. Decision-makers can say yes.If your sales team were arrested for selling, would there be enough evidence to convict them?A CRM doesn't fix broken sales processes—it magnifies them.Value grows when you increase the benefit, not when you decrease the price.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine's Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Building a great sales organization has always been difficult, and the pace of AI has only raised the stakes. Chad Peets and Chris Degnan join John McMahon and John Kaplan to share what they're seeing as founders race to build go-to-market teams in one of the fastest-moving markets in software. They discuss why companies overhire, how leaders should evaluate revenue quality, what separates "patriots" from "mercenaries" in the hiring process, and the operating principles that produce durable sales organizations. Chad Peets is the Managing Partner of RPT Partners and has spent more than 25 years helping software companies build world-class go-to-market organizations. Previously Managing Director at Sutter Hill Ventures, he helped hire more than 7,500 software sales executives, including more than 500 who joined Snowflake during its growth. Connect with Chad: LinkedIn Chris Degnan is a Partner at RPT Partners and the former Chief Revenue Officer of Snowflake, where he helped build the company's go-to-market organization from its earliest stages to more than $4 billion in revenue. He is the co-author of Make It Snow: From Zero to Billions: How Snowflake Scaled its Go-to-Market Organization. Connect with Chris: LinkedIn "Make It Snow" by Denise Persson and Chris Degnan Connect with RPT Partners: Website info@rptpartners.com More from Revenue Builders: Hiring to Ensure Success featuring Chad Peets What It Really Takes to Build a Billion-Dollar Revenue Engine featuring Chris Degnan Key takeaways from this episode: 00:00 – Why the best sales careers are built through mastery, not compensation. 10:48 – Why hiring for tomorrow's org chart often creates today's leadership problem. 12:12 – Why many AI companies are overstating revenue quality, and what leaders should look for instead. 25:58 – What leaders often overlook when separating long-term builders from short-term opportunists in the hiring process. 35:17 – A practical framework for evaluating whether a company is worth joining before you sign the offer. 41:37 – Why great technology and great sales organizations create a competitive advantage together. 45:14 – What the next generation of elite sellers will need to master to stay relevant as buying evolves. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Stell dir vor, du übernimmst also eine Business Unit. Die Pipeline ist ein Friedhof. Deals stehen seit Monaten still. Die Vertriebler verkaufen nämlich lieber das, was sie kennen – Hardware, Stahl, etwas zum Anfassen. Aber dein Wachstum soll aus Software kommen. Und du hast kein Team, das direkt an dich berichtet. Sondern Vertriebssatelliten in 170 Ländern, dotted lines, regionale Strukturen. Willkommen im echten B2B Lösungsverkauf. Genau das hat Dietmar Schneider vor zweieinhalb Jahren erlebt. Er kam als Sales Director zu ADB Safegate, einem Weltmarktführer für Flughafen-Sicherheitssysteme. Sein Auftrag nämlich: eine Business Line aus der Krise holen. Das Produkt war nämlich noch in der Entwicklung. Die Pipeline? Voller Luftnummern. Das Team? Über fünf Kontinente verstreut – und natürlich ohne direkte Berichtslinie. Was Dietmar daraus gemacht hat, ist ein Lehrstück in Vertriebssteuerung. Seine Unit wurde übrigens zur am schnellsten wachsenden Business Line des gesamten Konzerns. Und das zudem in einem Markt, der nur 3–5 % pro Jahr wächst. Wie er das geschafft hat? Hier sind seine Methoden. Warum Vertriebssteuerung der entscheidende Hebel ist „Vertrieb ist der Umsatzmotor", sagt Dietmar. „Und ein Motor, der nicht regelmäßig effizient abliefert, bringt das ganze Unternehmen ins Stocken." Genau darum geht es bei Sales Leadership. Nämlich: Nicht nur verkaufen können. Sondern ein System bauen, das zuverlässig Resultate produziert. In komplexen Branchen – Flughafentechnik, Anlagenbau, IT-Lösungen – dauert ein Sales Cycle ein bis zwei Jahre. Ausschreibungen haben 800 Anforderungen. Und natürlich hast du ein Buying Center mit fünf, sechs Entscheidern. Ohne klare Steuerung verlierst du dich im Nebel. Dietmars erster Move: radikale Transparenz. Nach zwei Wochen hat er die komplette Pipeline „watt gemacht". Sprich: Jede Opportunity, die länger als sechs Monate stillstand, wurde hinterfragt. Sein Grundsatz: Die Pipeline ist die Bibel des Vertriebsleiters. Die Pipeline als Steuerungszentrale Was viele Vertriebsleiter unterschätzen: Eine Pipeline lebt nicht von schierer Masse. „Mehr ist nicht immer mehr", warnt Dietmar. Schließlich kennt er den Reflex: „Schlagzahl, Schlagzahl, Schlagzahl!" Aber im komplexen B2B-Geschäft entscheidet Schlagkraft – die Qualität jedes einzelnen Deals. Seine Methode der Vertriebssteuerung setzt an drei Punkten an: Kenntnis der Top-10-Deals. Du musst wissen, wo die größten Opportunities hängen und wo es klemmt. Slippage erkennen. In welcher Phase bleiben Deals stecken? Wer braucht Unterstützung? Lebenszyklus-Denken. Pipeline nicht nur auf den ersten Abschluss ausrichten, sondern auf drei Stufen: Projektumsatz → Service Level Agreement → Change Requests. Dieser Dreiklang hat Dietmars Pipeline von heute bis ins Jahr 2032 ausgedehnt. Plötzlich sieht nämlich jeder Vertriebler nicht nur den einen Deal. Sondern das gesamte Potenzial eines Kunden. Vertriebsmitarbeiter führen heißt: ihnen beibringen, in Lebenszyklen zu denken, nicht in Abschlüssen. Führung ohne Weisungsbefugnis – so geht's Das ist die härteste Disziplin im Sales Leadership. Du bist verantwortlich für Umsatz. Aber die Vertriebler in den Regionen berichten nicht an dich. Sie haben eigene Chefs, eigene Ziele, eigene Gewohnheiten. Wie steuerst du trotzdem? Dietmars Ansatz ist Führung ohne Weisungsbefugnis durch drei Hebel: Wert liefern. Wenn du dem Regionalvertriebler das Leben leichter machst, öffnet er dir die Tür. Von allein. Sei es durch besseres Pre-Sales, bessere Tools oder eine überzeugende Vertriebsgeschichte. Präsenz zeigen. Dietmar besuchte jede regionale Sales-Konferenz persönlich. Er arbeitete mit den Teams vor Ort, verstand ihre Märkte. Und baute dadurch Vertrauen auf. Diplomatie statt Befehl. „Ich kann niemandem sagen: Du machst das jetzt." Stattdessen: gemeinsame Sales-Konferenzen, gemeinsame Pipeline-Reviews. Und natürlich gemeinsame Erfolge feiern. Gerade im Dotted Line Management ist die Kunst: Du musst so viel Mehrwert schaffen. So viel, dass die Leute wollen, dass du dabei bist. Nicht, weil sie müssen. Vom Hardware-Verkäufer zum Lösungsanbieter Eine der größten Hürden im B2B Lösungsverkauf: Du hast eine Install-Base für Hardware. Lampen, Docking-Systeme, Befeuerung. Und jetzt willst du denselben Kunden Software verkaufen. Aber die Vertriebler? Die kommen aus der Welt von „Stahl und Eisen". Etwas zum Anfassen. Dietmars Lösung: keine Zwangsbeglückung, sondern Win-Win-Storytelling. Wenn ein Hardware-Vertriebler versteht: „Mit der Software-Geschichte sichere ich mein Lampengeschäft ab", dann verkauft er sie freiwillig mit. Ganz einfach. Denn er bindet seinen Kunden enger an sich. Sein Team entwickelte dazu ein One-Stop-Shop-Narrativ: „Wir vernetzen euch den kompletten Flughafen." Licht, Docking, Tower-Software, digitale Wartung. Alles aus einer Hand. Das eliminiert Einzelwettbewerber. Und macht den Kundenkleber stärker. Wann du Nein sagen musst Ein oft übersehener Teil der Vertriebssteuerung: die Fähigkeit, Nein zu sagen. Übrigens: Zu Kunden, die nur „mal ein Angebot" wollen. Zu Ausschreibungen, bei denen der Wettbewerber schon gesetzt ist. Zu Opportunities ohne echten Pain. Dietmar ist da glasklar: „Ein Angebot für ein großes Verfahren kostet uns 50.000 bis 100.000 Euro." Wer jeden Request bedient, verbrennt Ressourcen. Deshalb nutzt er MEDPIC – ein Qualifizierungs-Framework, das jeden Deal auf Herz und Nieren prüft. Erst dann fließen Ressourcen. Sein Tipp für die Pipeline-Qualifizierung: „Wenn der Kunde nur zurückschreibt ‚schick mir mal das Angebot', ohne Rückfragen, ohne Interesse – dann will er in 90 % der Fälle einfach seine drei Vergleichsangebote." Lauf. So einfach ist das. Vertriebsmitarbeiter führen heißt in diesem Fall: ihnen den Rücken stärken. Auch mal einen Deal sterben zu lassen. Denn jede Stunde im falschen Deal fehlt im richtigen. Der Turnaround-Bauplan Was Dietmar Schneider in zweieinhalb Jahren geschafft hat, lässt sich auf fast jeden B2B Lösungsverkauf übertragen. Sein Bauplan – konkret in fünf Schritten: Pipeline radikal bereinigen. Alles raus, was älter als sechs Monate ist und sich nicht bewegt. Ehrlichkeit vor Hoffnung. Lebenszyklus-Pipeline aufbauen. Jeder Kunde bekommt drei Blöcke: Projekt → SLA → Change Request. Das macht die Planung auf Jahre belastbar. Seller Education. Trainiere deine Vertriebler im Cross-Selling. Nicht per Memo, sondern in Workshops, Sales-Konferenzen, direkt beim Kunden. Executive Summary auf jedes Angebot. Keine „Zahlenwurst", sondern eine emotionale Zusammenfassung: Warum das Ganze, was der Kunde davon hat. Playbook bauen. Was passiert beim Kundenbesuch? Wie qualifizieren wir? Wie läuft ein Bid-No-Bid? Runtergeschrieben, nachlesbar, trainierbar. Das Ergebnis? Schnellstes Wachstum im gesamten Konzern. Ein Award auf der globalen Sales-Konferenz. Und vor allem: eine Pipeline, die bis 2032 reicht.

Today's conversation features Brian McCarthy, President of Global Revenue and Field Operations at Cursor and former CRO at Rubrik, where he helped scale the business from $118 million to $1.5 billion in ARR. In this segment, Brian breaks down the rapid evolution of AI in software development, from simple code autocomplete to fully autonomous agent-driven environments, and what that shift means for competition, product strategy, and go-to-market execution. He also explains how Cursor's multi-model approach creates a unique advantage in a fast-moving market, and why aligning that innovation with focused sales execution is critical to winning. Brian McCarthy is President of Global Revenue and Field Operations at Cursor and former CRO at Rubrik, where he helped scale the company from $118M to $1.5B in ARR. He is known for building high-performance revenue organizations and execution-focused cultures in complex enterprise environments. Connect with Brian: LinkedIn Resources mentioned: Ep. 71 - What the Best Sales Leaders Do with Brian McCarthy All In Podcast with Chamath, Jason, Sacks & Friedberg Listen to the full episode: Why Sales Execution Wins in an AI-First World with Brian McCarthy, President of Global Revenue and Field Operations at Cursor Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

What you'll learn in this episode: ● Why emotional regulation is one of the most important skills for entrepreneurs ● How emotional intelligence improves leadership and decision-making ● The hidden connection between burnout, stress, and high achievement ● Why successful people can still feel unhappy despite reaching their goals ● How childhood experiences influence business and personal relationships ● The difference between reacting emotionally and responding intentionally ● The four pillars of embodied presence: awareness, embodiment, connection, and flow ● How to recover from nervous system overwhelm and emotional exhaustion ● Why intuition and logic work best when combined ● Practical techniques to improve resilience, focus, and sustainable peak performance

Many stalled deals do not fail because the solution is weak. They fail because the team moved too fast before the buyer had a reason to care, a sponsor willing to mobilize, and enough confidence to take the risk. Randy Riemersma joins John McMahon and John Kaplan to unpack how false velocity, shallow discovery, and weak executive alignment create fragile opportunities that collapse late. He explains why elite sellers slow down early, uncover real business pain, connect operational problems to strategic outcomes, and manage the emotional side of buying when the decision starts to feel personal. Randy Riemersma is the founder of Sell with Precision, where he helps sales leaders strengthen go-to-market execution, leadership effectiveness, and sales operating discipline. He has spent decades in B2B sales, leadership, consulting, and executive coaching, with a focus on helping teams sell with greater clarity, precision, and business relevance. Connect with Randy: LinkedIn Website Resources mentioned: The Happiness Lab with Dr. Laurie Santos - The Hidden Beliefs That Shape Your Happiness with Shawn Achor Key takeaways from this episode:  00:00 - Why many late-stage deals are lost long after the buyer has agreed with the business case. 02:37 - What leaders often overlook when early deal momentum feels too good to be true. 03:51 - A look inside the moment elite sellers create the urgency that average reps never uncover. 12:53 - Why many CROs see strong operational engagement fail to translate into executive sponsorship. 16:41 - The six emotions that drive buyer decisions and how to leverage them across deal stages. 28:24 - What it really takes to build buyer belief when the risk of saying yes starts to feel personal. 40:28 - Why the best discovery conversations feel less like qualification and more like understanding. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Seller productivity is being redefined in real time, and the divide is no longer about effort or experience. In this segment, Alex Varel shares a grounded look at how AI is already reshaping the role, from a RevOps leader training multiple agents in a single weekend to the expectation that sellers will augment their own output. The conversation highlights a growing reality for revenue teams: those who get hands-on with AI will operate at a different level, while those who don't risk falling behind faster than they expect. Alex Varel is EVP of Worldwide Sales at Cerebras Systems, where he leads global go-to-market efforts at the forefront of AI infrastructure. He has built and scaled high-performing teams across MongoDB, Zscaler, and Multiverse, driving growth through IPO, hyper-scale expansion, and emerging technology shifts. Connect with Alex: LinkedIn Resources mentioned: "The Power of Myth" by Joseph Campbell "AI Superpowers" by Kai-Fu Lee “Leonardo da Vinci” by Walter Isaacson "No Country for Old Men" by Cormac McCarthy "The Road" by Cormac McCarthy “The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley” by Jimmy Soni Listen to the full episode: How AI Is Rewriting the Sales Playbook and Raising the Bar on Human Performance with Alex Varel Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Revenue growth becomes harder to sustain when leadership relies on a handful of top performers, inconsistent processes, or reactive decision-making. Jason Forget, President and CRO of Cockroach Labs, shares lessons from building revenue organizations from the earliest startup stages through large-scale growth, explaining why sales motions must continuously evolve as companies scale. The conversation explores the role of RevOps as a strategic advisor to leadership, the importance of building a strong middle class of sellers, hiring for adaptability and coachability, and creating cultures where problems surface early. Jason also shares how open-source adoption can be transformed into enterprise-wide business outcomes through disciplined account planning, executive engagement, and scalable go-to-market execution. Jason Forget is President and CRO of Cockroach Labs and has spent his career building revenue organizations from multiple vantage points, including finance, RevOps, sales, and executive leadership. That uncommon path has shaped his approach to predictable growth, helping companies scale from early-stage startups to enterprise revenue organizations through operational discipline, coaching, and repeatable sales systems. Connect with Jason: LinkedIn Resources mentioned: "The Locker Room is Not for Sale" by Coach Brian White Key takeaways from this episode:  00:00 – Why the most effective RevOps leaders act less like operators and more like trusted advisors to the business. 02:52 – What it really takes to turn product adoption into an executive-level business conversation. 05:26 – A look inside how enterprise momentum is built long before an executive meeting is secured. 12:26 – Why many CROs underestimate how dramatically a sales motion must evolve as a company scales. 21:38 – What leaders often overlook about the group that drives the most predictable revenue growth. 37:08 – Why the best hires are not always the most experienced candidates on paper. 54:31 – The mistake many leaders make when performance issues appear without understanding the full context. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Send us Fan MailClayton Mouney joins Joey Pinz for a powerful conversation on leadership, accountability, entrepreneurship, and where the MSP industry is heading next.

This is episode 854. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast.  Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Gina meets with Elisabeth De Dobbeleer, Senior Vice President of Partner Programs at Cisco. Find Elisabeth on LinkedIn. ELISABETH'S TIP: "Don't let the little voice in your head tell you, 'You can't do it. It's too early.' You should really not allow all these self-limiting beliefs to stop you. You should be bold and ambitious in terms of what you're able to achieve and what you're able to do."

Why Top Talent Stays: They Know How to WinWhy do some organizations consistently retain top performers while others struggle with turnover?In this episode of the People/AI Strategy Forum, Sam Reeve speaks with Andy Neary, Founder of Complete Game Consulting, about the connection between employee retention, leadership, confidence, and performance. Andy shares the Brand Authority Blueprint, a practical framework that helps professionals and leaders identify what makes them unique, define who they serve, understand the problems they solve, and build a repeatable approach to creating value.The discussion explores how organizations can improve recruiting, retention, sales performance, leadership development, and employee engagement by helping people gain clarity and confidence in their roles.In This Episode:• Why top talent stays when they know how to succeed • The Brand Authority Blueprint framework • Leadership lessons from professional sports and business • Building confidence through clarity and ownership • Recruiting and retaining high-performing employees • The role of trust in modern sales and leadership • Practical uses of AI for coaching and professional development • Why leaders should focus on strengths, not just mistakes • The importance of investing in personal growthKey TakeawayThe best employees do not stay simply because they like where they work.They stay because they understand how to create value, achieve success, and continue growing within the organization. Guest: Andy NearyLearn more: https://completegameconsulting.comConnect with Andy: https://www.linkedin.com/in/andynearyLearn more about CompTeam: https://compteam.net/Watch the full video episode: https://www.youtube.com/@PeopleStrategyForumPoweredByCompTeamIf you enjoyed this episode, follow the People/AI Strategy Forum on your preferred podcast platform and join the conversation! About the People/AI Strategy Forum The People/AI Strategy Forum explores how leaders navigate the intersection of people strategy, leadership, and artificial intelligence. Hosted by Sam Reeve, Founder & CEO of CompTeam, the Forum features conversations with executives, practitioners, and experts shaping the future of work.Learn more about CompTeam and the People/AI Strategy Forum at compteam.net.

Most sales teams are using AI to do more. The best teams are using AI in Sales to do better. In this episode of the B2B Sales Trends Podcast, Harry sits down with Fred Schwark, Chief Growth Officer at Coderio, to discuss how AI is helping modern sellers become more prepared, more consultative, and more effective without losing the human connection that drives trust. From AI Sales Coaching and role play simulations to value based selling and objection handling, Fred shares how high performing B2B sales teams are using AI to enhance performance rather than replace people.

In this minisode, we hear from Lou Shipley, a three-time CEO, Harvard Business School professor, and author who has spent his career building and scaling venture-backed companies. This clip focuses on a critical mistake early-stage founders make: delegating sales before they truly understand the problem they're solving. Lou walks through how he validated a company by getting directly in front of customers, why founders have to act as the first salesperson, and how real product-market fit only emerges through those early conversations. For leaders, this is a reminder that sales is not something you hand off. It's how you learn, refine, and prove the business. Lou Shipley is a three-time CEO, Harvard Business School professor, and author of Unlikely Entrepreneurs. He has led multiple startups and previously taught sales at MIT. Connect with Lou:  LinkedIn Website Resources mentioned: Unlikely Entrepreneurs: Wins, Losses, and Crucial Lessons on Building Great Companies by N. Louis Shipley and Patricia Favreau Listen to the full episode: Sales as the System and Why Founders Must Own the Problem with Lou Shipley Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

In this milestone episode (400), Andrea Samadi celebrates seven years of the Neuroscience Meets SEL Podcast with her husband Majid Samadi. They reflect on the journey of translating neuroscience into practical strategies for performance, learning, and well-being. Together they review core lessons — everything begins with the brain, safety before performance, how thoughts shape biology, the power of movement, recovery as a performance strategy, and the central role of relationships and support. Majid also shares leadership insights from his decades in educational sales, including stress management, motivation, continuous learning, and the guiding motto: do the right thing. They close by looking ahead to the next phase on movement, learning and cognition and invite listeners to subscribe for future episodes. Sales Leadership Under Pressure: Applying the Neuroscience of High Performance to Real-World Leadership Guest: Majid Samadi Listen to YouTube interview here https://youtu.be/SSZH3qwPqf8 Intro: Top 7 Lessons from the past 7 years Guest: Majid Samadi (Interview begins at 10:16) EP 400: Sales Leadership Under Pressure with Majid Samadi In this milestone 400th episode, Andrea welcomes back her husband, Majid Samadi, who first appeared on Episode 1 when the podcast launched in 2019. Together, they reflect on seven years, fifteen seasons, and 400 episodes of exploring the neuroscience behind achievement, leadership, learning, motivation, and human potential. In this episode, we will cover: ✔ The Top 7 Lessons Learned from 7 Years and 400 Episodes ✔ Why understanding the brain changes the way we learn, lead, and perform ✔ The neuroscience of stress, self-regulation, and leadership under pressure ✔ How high-performing leaders sustain motivation without burning out ✔ The connection between movement, learning, cognition, and peak performance ✔ Why relationships are the foundation of leadership and long-term success ✔ The role trust plays in building high-performing teams ✔ Leadership lessons learned through organizational change, uncertainty, and growth ✔ How the definition of success evolves over a lifetime and career ✔ Why no meaningful achievement happens alone As Andrea reflects on the lessons learned from hundreds of conversations with neuroscientists, educators, physicians, psychologists, business leaders, and peak performers, she shares the one lesson that stands above all the rest: Behind every meaningful accomplishment is someone who believed in you enough to help you keep going. Welcome back to Season 15 of the Neuroscience Meets Social and Emotional Learning Podcast. I'm Andrea Samadi, and on this podcast, we bridge the science behind social and emotional learning, emotional intelligence, and practical neuroscience so we can create measurable improvements in well-being, achievement, productivity, and results. Over the past 399 episodes, we've explored the neuroscience behind performance, learning, stress, motivation, and human potential. For this milestone Episode 400, I wanted to do something different. Instead of interviewing another neuroscientist, or reviewing past episodes, we're going to explore what happens when these ideas are applied in the real world. Joining me is someone listeners heard on EP 1[i] my husband, Majid Samadi, where we laid out the framework for future episodes, EP 200[ii] (Why we launched this podcast), and EP 300[iii] (a special episode with my Mom, Hazel MacPhail, where she taught us “how to live the good life”). I'll never forget EP 1, when I asked Majid if he would record with me to help me to launch this podcast thing I wanted to start. He had just come home from working LAUSD (in California) and he put his suit jacket on my desk, and sat down in front of the microphone. I showed him the questions I would ask him, and off we went. I learned that when you start something, it doesn't have to be perfect. Just start. What 15 Seasons Taught Me Before we begin today's conversation, I wanted to take a moment to reflect on what I've learned over the past seven years and 400 episodes of the Neuroscience Meets Social and Emotional Learning Podcast. I had sketched out a framework, and had some ideas of what I wanted to cover on at least the first 50 episodes. When I started this idea in 2019, I thought I was creating a platform to share neuroscience research (as it connected to Social and Emotional Learning). What I didn't realize was that the journey would change me. After hundreds of interviews with neuroscientists, physicians, educators, psychologists, business leaders, and peak performers, there are a few lessons that stand above all the rest. I'll always say it took me 50 episodes to get started. I found it really difficult to ask questions and breathe at the same time. Lesson #1: Everything begins with the brain. Whether we're talking about achievement, learning, leadership, health, relationships, or performance, success starts with understanding how the brain works. When we understand the brain, we stop fighting ourselves and start working with ourselves. We all have our own journey here. Mine started when an educator, Jeff Kleck, from EP 246[iv] challenged me to add neuroscience to my work. This was around 2014 when I had partnered with AZ Department of Education with a character ed/leadership program, and Jeff Kleck told me that I wouldn't go wrong if I wrote a whole new book that focused on the brain and learning. That's when I sat down, and started to study some of the leading researchers in this field. I've heard similar stories from other authors like Dr. Doug Fisher, who told me that he sat in classes with medical students to unwrap how the brain learns best. Lesson #2: Safety comes before performance. One of the most important themes of Season 15 has been that a dysregulated nervous system cannot perform at its best. Before growth, before learning, before leadership, the brain must feel safe. This lesson applies in our homes, our schools, our workplaces, and our relationships. I'll never forget asking Dr. David Stephen on EP 388[v] about a situation where I was under unusual stress, and my eyesight (or ability to read) stopped working. He explained the neuroscience behind this example, that I'll never forget and his solution to my problem that was to eat glucose before any important meeting or presentation. Lesson #3: Our thoughts become biology. Through experts like Dr. Caroline Leaf, Bob Proctor, Dawson Church, and many others, I learned that our thoughts are not just ideas. They influence our chemistry, our attention, our habits, and ultimately our results. What we repeatedly think becomes what we repeatedly do. This one I've believed since my days working in the seminar industry with Bob Proctor. He would hammer this concept into everyone's mind in every seminar. I just always thought this was something he really believed in, until I heard the SAME thing from Dr. Caroline Leaf, and Dr. Korotkov from Russia. It's also behind Dr. Joe Dispenza's work. To this day, I watch the words I think and say out loud. Lesson #4: Movement changes the brain. This lesson became personal. The science is clear: movement improves attention, memory, mood, resilience, and learning. But over the years, I experienced it firsthand through hiking, walking, strength training, and building daily movement into my life. This is how I've always been. I remember putting on my rollerblades when I was 16 and rollerblading to the local YMCA that wasn't really in my neighborhood. Motivation got me moving. Movement changed my brain. And this is how I still find the energy to sit at my desk and write podcasts episodes every Saturday. I have to exercise (or move) first, and then I can create. Over time this has probably been my healthiest habits. Lesson #5: Recovery drives performance. For years I focused on doing more. The neuroscience taught me something different. Growth doesn't happen during effort. Growth happens during recovery. Sleep, stress regulation, recovery, and reflection are not luxuries—they are performance strategies. This took me years to finally put into practice. Lesson #6: Relationships change everything. If there is one lesson that appears in every field of neuroscience, it is this: We are wired for connection. The quality of our relationships influences our health, happiness, resilience, leadership, and longevity. And that brings me to perhaps the most important lesson of all. Lesson #7: No meaningful achievement happens alone. People often see the finished podcast episode. They don't see the support system behind it. For 400 episodes, there has been one person supporting this mission from behind the scenes. My husband, Majid. While I was researching, writing, recording, editing, and building this platform, Majid was encouraging me when things were difficult, celebrating the wins, offering perspective when I needed it, and helping me continue when the path wasn't always clear. Many of these episodes were written because someone believed in me enough to keep me going. The podcast may have my name on it, but it has always been supported by both of us. As we celebrate Episode 400, that's the lesson I want to leave everyone with. Achievement is rarely a solo journey. Behind every meaningful accomplishment is a person, a mentor, a teacher, a spouse, a friend cheering you along the way from the sidelines, or a community that helped make it possible. The neuroscience taught me how the brain works. Life taught me that relationships are what make everything work. And that's why there is no better person to join me for Episode 400 than Majid Samadi. Welcome Majid! Thank you for taking the time to record this milestone episode with me. I know your time is limited. Before we get started, can  you share what it is that you do when you are not being strong armed to record podcast episodes for me? So, we have been covering 5 phases in Season 15, showing how the brain comes online and changes with each phase. So I've got some questions for you that will cover each phase. Does that sound good?

Enterprise AI buying has moved quickly, but durable adoption still depends on context, security, workflow fit, and measurable business impact. Daniel Simon, Enterprise Account Executive at Glean, joins John Kaplan and John McMahon to discuss what it takes to sell AI in complex enterprise environments, why multi-threading matters more when buyers are evaluating broad organizational change, and how strong sellers build trust by tying use cases to productivity, governance, and ROI instead of relying on product excitement alone. Daniel Simon is an Enterprise Account Executive at Glean, where he works with large enterprises on AI adoption, knowledge discovery, and productivity across complex organizations. He brings experience selling enterprise technology into multi-stakeholder buying environments. Connect with Dan: LinkedIn Resources mentioned: The Qualified Sales Leader by by John McMahon  The Go-Giver by by Bob Burg  Key takeaways from this episode:  00:00 – Introduction 02:40 – What it really takes to move from product fluency to business impact in enterprise sales. 06:35 – Why many sellers mistake a strong champion for a qualified enterprise deal. 08:47 – A look inside how AI can expose qualification gaps without replacing sales fundamentals. 18:12 – What leaders often overlook about context as the real differentiator in enterprise AI. 30:51 – Why face-to-face engagement quietly creates leverage in a crowded AI market. 42:58 – Dan Simon's perspective on why consumption-based pricing raises the bar for customer success. 57:12 – Why AI will amplify strong sales discipline and expose weak execution. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Mary Jane Gibson interviews Blazy Susan VP of Sales Shuang Han on the brand's evolution from a pink-themed tribute into a global, woman-focused smoking accessories leader known for its iconic spinning tray and rose wraps. Han outlines the company's expansion into European and Canadian markets, its commitment to community-supported colorways, and a "non-plant-touching" strategy that aims for mainstream retail. Chapters: 00:00:06 - Blazy Susan: Feminine Design in Cannabis Accessories 00:02:39 - Blazy Susan's Accessories and Product Line 00:04:29 - Starting a Career in Cannabis Industry 00:05:20 - From Startup Operations to Sales Leadership 00:07:00 - International Expansion to Canada and Europe00:08:09 - Cannabis Industry Challenges and Women's Leadership 00:10:29 - Women-Focused Cannabis Brand and Self-Care 00:12:27 - Future Plans and Where to Shop Online 00:13:45 - Women's Representation in Cannabis Industry WEBSITE: https://cannatechtoday.com/Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today.https://twitter.com/cannatechtodayhttps://www.facebook.com/CannaTechTodayhttps://www.instagram.com/cannatechtoday

In this today's segment, Dan Sperring, founder and CEO of Align ICP, breaks down a mistake most revenue leaders make when defining their ideal customer profile. The instinct is to chase the highest lifetime value customers, but those segments are often the hardest to win, the slowest to close, and the first to break when the market shifts. This clip focuses on how to balance three critical factors inside your ICP: lifetime value, ease of acquisition, and market health. Dan explains why ignoring any one of these creates pipeline risk, and how leaders can avoid over-rotating into segments that look great on paper but fail in execution. For leaders responsible for predictable growth, this is about making smarter tradeoffs, not just better targeting. Dan Sperring is the founder and CEO of AlignICP, a company focused on helping revenue teams align around high-value customer segments to drive predictable growth. He brings experience across customer success, revenue leadership, and scaling SaaS businesses through product-market and go-to-market alignment. Connect with Dan: AlignICP LinkedIn Books mentioned: The Innovator's Dilemma by Clayton M. Christensen The Innovator's Solution by Clayton M. Christensen and Michael E. Raynor Predictable Revenue by Aaron Ross and ​​Marylou Tyler  Amp It Up by Frank Slootman Tools and podcasts mentioned: clay.com zoominfo.com The Science of Scaling Podcast Listen to the full episode: Aligning Pipeline to Ideal Customer Profile with Dan Sperring Get the Force Management framework for aligning your ICP, sales motion, and customer lifecycle around high-value use cases and measurable business outcomes: The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

What does it take to build high-performing sales teams in an AI-driven world? In this episode of Sales Lead Dog, Christopher Smith sits down with Leala Dueno, CRO and Founder at LATTIX, to discuss sales leadership, team development, mentorship, CRM strategy, AI, and what it takes to create repeatable revenue growth. Leala shares lessons from her journey building and scaling sales organizations, leading enterprise growth initiatives, and helping companies navigate the evolving relationship between data security, AI, and business growth. The conversation explores the realities of sales leadership, the importance of resilience, how to manage up effectively, and why CRM and AI are transforming the future of sales organizations. What You'll Learn • How great mentors can accelerate career growth • Why ego often becomes a barrier to sales success • The mindset needed to overcome setbacks in sales • Lessons from building and scaling high-performing teams • How successful leaders manage up and influence stakeholders • Why CRM must evolve beyond a system of record • How AI is changing sales operations and decision-making • The risks organizations face when adopting AI • Why data quality is critical for growth and forecasting • Leadership principles that help teams perform consistently About Leala Dueno Leala Dueno is the CRO and Founder at LATTIX, a company building trust infrastructure for the AI era. She is a revenue leader and startup operator with extensive experience building and scaling sales and account management teams across global technology organizations. Throughout her career, Leala has led enterprise growth initiatives, developed go-to-market strategies, and managed multimillion-dollar portfolios across technology services and AI-driven solutions. At LATTIX, she is helping define a new category at the intersection of data security, AI, and zero-trust infrastructure, enabling organizations to securely share, control, and trust their data across increasingly complex environments. Her leadership approach focuses on building repeatable revenue systems, developing talent, and helping organizations adapt to the rapidly changing technology landscape. Connect with Leala Dueno LinkedIn: https://www.linkedin.com/in/lealadueno/ Learn More About LATTIX: https://lattix.com About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellorcrm.com/salesleaddog/ If this episode brought you value:

Consumption pricing and AI adoption are forcing revenue teams to prove value faster, with less room to hide behind contracts, pilots, or broad technical promises. Seong Park, Senior Vice President of Customer Support and Services at Cursor, joins John Kaplan and John McMahon to examine how customer success has become a consultative, technical, and commercial function in modern go-to-market. The conversation explores why post-sale execution is now central to retention, how teams need to embed into customer workflows, what finance scrutiny means for consumption models, and why the fundamentals of pain, champions, outcomes, and evidence still matter in a market moving at unusual speed. Seong Park is the Senior Vice President of Customer Support and Services at Cursor. His background spans pre-sales, customer success, and go-to-market leadership across companies including MongoDB, ThoughtSpot, and now Cursor. Connect with Seong: LinkedIn Key takeaways from this episode:  00:00 – Seong Park's perspective on how pre-sales, open source SaaS, and customer success shaped his view of enterprise go-to-market. 02:26 – Why consumption models force revenue teams to re-earn the customer's business through usage and realized value. 08:00 – The value realization test every revenue leader should care about: what happens if the solution gets unplugged. 11:04 – Why workflow depth quietly becomes a moat in enterprise accounts. 18:04 – Why the real selling often starts after the customer signs. 23:50 – A look inside where Cursor is finding technical go-to-market talent, and what it takes to build that talent into customer-facing operators. 34:38 – Why finance scrutiny quietly changes the standard of proof for AI investments. 52:00 – The three things post-sale teams need to understand before value delivery can begin. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

What you'll learn in this episode: ● Why leadership levels change depending on relationships and trust ● How leaders can operate at different leadership levels with different people ● The role adaptability plays in effective leadership ● Why some successful organizations lose their direction over time ● How ego can quietly sabotage leadership growth ● The importance of understanding people before trying to lead them    

High-performing teams need trust before the pressure hits. Lindsay Shookus spent 20 years at Saturday Night Live, including 10 years as a producer, where every week required a team of writers, cast members, celebrity hosts, musicians, producers, and crew to create a live show in six days. In this conversation, Lindsay joins John Kaplan and John McMahon to share what SNL taught her about building trust quickly, hiring people who elevate the room, reading talent under pressure, and creating a process that allows strong personalities to perform together. She also shares leadership lessons from Lorne Michaels, the importance of adaptability and coachability, and why authentic connection gives teams the confidence to take risks when the stakes are highest. Lindsay Shookus spent 20 years at Saturday Night Live, including 10 years as a producer, where she led talent booking, worked with celebrity hosts and musical guests, and helped scout and recruit cast members. She is a four-time Emmy Award winner, a former producer on 30 Rock, and the co-founder of Women Work Hard, a community supporting female entrepreneurs and leaders. Connect with Lindsay: Website Resources mentioned: Women Work Hard on IG Women Work Hard Website Rethinking Success by J. Douglas Holladay Key takeaways from this episode: 00:00 - Introduction 06:25 - What it really takes to build trust quickly when high-performing people have only days to align. 14:22 - Why many leaders misread talent when they rely on credentials instead of team fit, coachability, and social awareness. 07:55 - A look inside how high-pressure decisions get made when timing is tight and every stakeholder has a point of view. 11:46 - Why hiring people who can take your job quietly raises the standard for the entire organization. 37:35 - What leaders often overlook about coachability once someone has already reached the top of their field. 43:49 - Lindsay Shookus' perspective on why vulnerability creates stronger leadership connections than polished perfection. 51:36 - Why strategic absence can make a leader's presence more valuable. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

What if the biggest thing holding you back in sales isn't your pricing, offer, or marketing—but how you see yourself? In this episode, I share the key lessons from the first Sell With Confidence Challenge. After four days of live sales training, the women didn't leave talking about scripts or closing techniques—they left talking about leadership. They learned to overcome awkwardness in sales conversations, to stop seeing sales as pressure and start seeing it as serving others. They discovered how to communicate their value confidently and guide people to decisions that genuinely help them. Inside this episode, you'll discover: Why confidence comes from preparation, not personality The mindset shift that turns sales from “bothering” into serving Why many Christian women struggle more with permission than integrity How communication—not persuasion—is the missing link in sales Why leadership is the true skill behind successful selling How understanding buyer personalities transforms sales conversations Hear stories from women who shifted from feeling unprepared or pushy to becoming confident leaders in their sales journeys. If you've ever felt uncomfortable asking for the sale, worried about being too pushy, or heard “I need to think about it” more times than you'd like, this episode is for you. Key Takeaways: Confidence is built through preparation Sales is service—not pressure Communication is a leadership skill Buyers want guidance, not convincing Selling is really about leading Join the Sell With Confidence waitlist for the September 2026 cohort at: https://lindsayfletcher.co/waitlist

Are your customers quietly choosing your competitors because of the way you negotiate, quote, or communicate—without you even realizing it?Many trade business owners believe negotiation is all about defending price or being the toughest person at the table. But the reality is that most sales are won or lost long before a formal negotiation begins.In this episode you'll discover:Learn the three powerful negotiation levers—time, power, and knowledge—and how to use them to win more deals without discounting.Discover how slowing down, educating customers, and asking better questions can eliminate many price negotiations before they start.Understand how to position your expertise in a way that builds trust, increases perceived value, and helps customers feel confident choosing your business.Listen now to uncover a simple negotiation framework that can help you close more jobs, reduce price resistance, and grow your sales with greater confidence.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

Sales kickoffs can become expensive calendar events if leaders are not clear on what the gathering is meant to accomplish. In this Revenue Builders replay, John McMahon shares his perspective on how CEOs and CROs should think about SKOs, from motivating the sales force and aligning teams around company goals to delivering training that actually prepares reps to execute. He also explains why peer-to-peer knowledge transfer is often the hidden value of bringing the sales organization together, why product presentations should only happen when the value proposition is clear, and how leaders can motivate reps by speaking directly to their daily challenges, career aspirations, and earning potential. John McMahon is a five-time CRO who has led revenue organizations at PTC, GeoTel, Ariba, BladeLogic, and BMC. He is the author of The Qualified Sales Leader and co-host of Revenue Builders, where he brings operator-level perspective on building and scaling enterprise sales teams.  Connect with John: LinkedIn Book Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Are you unknowingly rushing your sales process and losing deals that should have been yours?Many trade business owners rely on their technical expertise and years of experience to win work, but experience alone doesn't guarantee strong close rates.If you're spending hours quoting, chasing leads, and wondering why more jobs aren't converting, these mindset shifts could be the missing piece.Listeners will discover how to:Focus their time on the sales activities that generate the greatest impact and improve close ratesBuild stronger customer relationships by bringing genuine care and personality into every sales conversationCreate momentum through small, repeatable improvements that compound into significant sales growth over timePress play now to learn the three mindset habits that can help you stop rushing deals, build trust faster, and consistently win more profitable work.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

In this empowering episode, Jacquelyn Goldberg, VP of Global Sales at Unframe, shares her journey from venture-backed tech sales into the fast-moving world of AI. Jacquelyn opens up about navigating leadership in male-dominated industries, the importance of emotional intelligence in sales, and why women bring unique strengths to relationship-building and advocacy. She also reflects on the role mentorship, community, and organizations like Chief have played in helping her cultivate meaningful female leadership connections throughout her career. Jacquelyn also gives listeners an inside look at Unframe, an AI-managed delivery platform helping enterprises solve operational challenges quickly and effectively. From transforming workflows for companies like Cushman & Wakefield to redefining how businesses adopt AI solutions, she explains how Unframe is approaching innovation differently. The conversation also dives into motherhood, ambition, work-life balance, and what it truly means to be an empowered woman — someone who trusts herself. This episode is packed with honest insights, leadership wisdom, and inspiration for women building careers, businesses, and confidence in today's evolving world. Connect with Jacquelyn:Website: www.unframe.ai LinkedIn: Jacquelyn Goldberg Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: www.martaspirk.com/Speaking  

Enterprise sales breaks down when teams confuse activity with progress, champions with coaches, or product interest with business urgency. Stuart Gwynn, a top-performing enterprise seller at MongoDB, joins John Kaplan and John McMahon to unpack what separates disciplined enterprise execution from deal chasing. Drawing from his path from SDR at Pure Storage to closing the largest deal in MongoDB history, Stuart explains why discovery is the foundation of value-based selling, how to test whether a champion will actually sell internally, and why large deals require multiple stakeholders, rigorous qualification, and a team operating around a shared account vision. He also shares how elite individual contributors lead without formal management titles, where AI is already changing buyer expectations, and why process only works when it is paired with judgment. Stuart Gwynn is an enterprise sales leader at MongoDB who has exceeded goal every year since joining the company in 2019. Before MongoDB, he spent seven years at Pure Storage, rising from SDR to named account rep and finishing as one of the company's top performers before moving into strategic enterprise selling. Connect with Stuart: LinkedIn Episodes mentioned: The Discipline Behind Scaling from PLG to Enterprise with Sahir Azam Why Sales Execution Wins in an AI-First World with Brian McCarthy, President of Global Revenue and Field Operations at Cursor Key takeaways from this episode: 00:00 – What it really takes to combine a rigorous value framework with the human judgment required to scale enterprise selling. 02:42 – Why discovery becomes the moment where real pain, executive relevance, and budget-worthy outcomes either surface or disappear. 07:59 – What leaders often overlook about the trust required before customers will quantify the true cost of a problem. 11:28 – Why champion identification quietly determines whether a deal has internal momentum or only surface-level support. 21:35 – The mistake many sellers make when pipeline pressure pushes them toward activity instead of disciplined qualification. 18:50 – A look inside the preparation habits that help enterprise teams align before high-stakes customer conversations. 56:25 – Why many leaders get top-talent management wrong by applying the same operating rhythm to every rep. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Are you losing sales before you even get the chance to present your quote properly?From poor first impressions to rushed quoting processes and weak follow-up systems, these small mistakes quietly destroy close rates and leave business owners frustrated after spending hours quoting work that never converts.If you've ever felt like you're working harder than ever but not seeing enough signed jobs, this conversation will hit home.Listeners will learn how to:Identify the three most common sales mistakes causing trade businesses to lose jobsImprove customer engagement by matching buyer excitement and building stronger trust from the first interactionCreate a more effective quoting and follow-up process that increases close rates and revenue per dealPress play now to discover the practical sales fixes that can help you stop wasting quotes, win more jobs, and grow your trade business faster.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

What you'll learn in this episode: Why hiring should start with understanding your own strengths and weaknesses The difference between vision, mission, and culture when building a team Why most entrepreneurs struggle with hiring compared to selling The real cost of making a bad hire Why Dan treats the first 90 days as part of the interview process The surprising statistics behind finding the right talent How great leadership helps people achieve their goals—and why that leads to your success  

What if working harder isn't the answer to growing your sales?Many business owners and sales professionals pride themselves on their work ethic—and rightly so. But hard work alone doesn't guarantee results.The real challenge isn't effort; it's making sure your effort is directed toward the activities that actually drive sales growth.In this episode you'll discover:Why hard work alone doesn't always translate into stronger sales resultsHow to distinguish between urgent tasks and truly important sales activitiesThe three key levers that will help you work smarter, focus on what matters, and improve your close ratesPress play now to learn how to shift from simply working hard to working effectively—and start achieving the sales growth your effort deserves.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

Today's episode features Sahir Azam, Partner at Index Ventures and former Chief Product Officer at MongoDB, where he helped scale Atlas into a multi-billion-dollar platform. This conversation breaks down what actually separates top enterprise sellers, from intellectual curiosity to resource orchestration, and why those traits alone aren't enough without leadership building the right operating model around them. Sahir also explains how sales leaders create scale through enablement, accountability, and structured engagement, not just hiring more talent. For leaders trying to build repeatability in complex sales, this is a clear look at what it takes. Sahir Azam is a Partner at Index Ventures investing in AI infrastructure, and former Chief Product Officer at MongoDB where he led the Atlas transformation into a multi-billion-dollar platform. He brings a rare operator's perspective on building go-to-market discipline, scaling sales culture, and navigating the product-distribution balance that separates winners from founders who fail. Connect with Sahir: Index Ventures LinkedIn Get the Force Management framework for navigating product-go-to-market fit and building the sales discipline that separates scaling companies from those that fail: The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Are you losing trade sales without even knowing why your customers are saying no?Many trade and construction businesses spend countless hours quoting jobs but still struggle with inconsistent close rates and unpredictable revenue.In this episode, Ben breaks down the three most common mistakes trade businesses make during the quoting process and explains how small changes can dramatically increase both close rates and revenue per job.In this episode you'll discover:Why failing to match your customer's excitement can instantly reduce trust and cost you sales opportunities.How “tick and flick” quotes force customers to compare you on price instead of value — and what to do instead.The simple follow-up systems that consistently help trade businesses win more jobs without needing more leads.Press play now to learn the practical sales fixes that can help you close more deals, stop wasting time on lost quotes, and grow your trade business faster.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

What you'll learn in this episode Why setting expectations helps clients manage their emotions How understanding pain points builds trust and influence Why Teach to Sell focuses on guiding—not pushing—clients The role of emotional intelligence in sales success How influence comes from asking great questions Preparing clients for challenges to improve their experience How to connect on a deeper level and build rapport Why authenticity is your most powerful sales tool   To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

What you'll learn in this episode: ● How to balance confidence with humility to build trust and influence ● Why behavior — not strengths or weaknesses — defines your effectiveness ● The 5-person leadership model inspired by military structure ● How to use pre-decision compasses to respond, not react ● Why emotional connection is more powerful than logic in leadership ● How to lead yourself first to lead others better    

Consumption pricing puts pressure on the forecast in places traditional SaaS models rarely exposed. Total usage may be easier to model from the CFO's seat, but the field still has to answer harder questions: which customer, which channel, which rep, and when. In this replay segment, Devavrat Shah explains how AI can help teams learn across cohorts, spot patterns in uneven data, and create more trust in a forecast that would otherwise depend on isolated judgment calls.  Devavrat Shah is an MIT professor, director of MIT's Statistics and Data Science Center, and co-founder and CEO of Ikigai Labs. He brings a data science and operator's perspective to forecasting, consumption pricing, and enterprise AI. Connect with Devavrat: LinkedIn Listen to the full episode here: Understanding AI Through History and Practical Application with Devavrat Shah Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

What you'll learn in this episode: Why being “60% right and 40% wrong” can still destroy a business The biggest mistake founders make during customer development Why product-market fit exists on a spectrum—not as a yes/no answer The customer development funnel that creates referrals naturally How to know when your product is ready to scale The danger of building based on your own assumptions instead of customer pain Why entrepreneurs struggle to balance confidence with humility The exact questions to ask customers before investing in growth How Uber Eats generated 33x stronger sales results than average clients Why slowing down can actually help you grow faster About Collin Stewart Founder, CEO, podcast host & failed musician How can he help you? Bootstrapped PR to millions in revenue Built a revenue team to 11 Grew 3 companies from $0–$1M as the only sales hire Hosts a podcast with 120+ episodes Nailed product-market fit but whiffed on building it (and learned a tonne from it) Connect with Collin Stewart: Predictable Revenue Founder's Edition The Terrifying Art Collin Stewart LinkedIn Predictable Revenue Podcast

In this special Q&A-style episode, Mike Weinberg is joined by sales leadership coach Matt Ferguson for a practical, fast-paced conversation tackling real-world sales management challenges submitted by sales leaders and reps. Mike and Matt dive into topics like: Transitioning from top rep to first-time sales manager Coaching underperformers back to quota Why most pipeline reviews fail Creating proactive hunters instead of reactive order-takers Managing large, geographically dispersed sales teams Helping executives understand complex enterprise sales cycles Packed with honest insights, practical coaching advice, and a few laughs along the way, this episode is full of actionable ideas for sales leaders looking to build stronger teams, healthier pipelines, and a culture of accountability. RESOURCES MENTIONED IN THIS EPISODE: Matt's website:  MattDFerguson.com The October 7 Supercharge Your Sales Leadership Event   This episode is sponsored by Pursuit Sales Solutions. If you are looking for help adding A-player talent to your team, contact Mike's friends at pursuitsalessolutions.com/weinberg

What you'll learn in this episode: Why self-belief is the foundation of every successful business The GPS framework for achieving goals with clarity and focus How the “commit or quit” mindset removes distractions Why consistency beats talent in sales and entrepreneurship The CPI Communication Model for building trust and rapport How neuro-linguistic programming (NLP) improves communication Why follow-up is the most overlooked sales skill The SCARLET framework for hiring winning team members How great leaders teach people how to think, not what to do Why “You are good enough” is the ultimate entrepreneurial truth    

25. That's the number of consecutive Presidents Clubs Lucy Williams-Jones has qualified for. Across some of the greatest companies in our industry, BMC, MongoDB, Datadog and now Astronomer, Lucy has built one of the most consistent and decorated careers in enterprise sales. In this episode, Andy Whyte sits down with Lucy to unpack what separates a lucky career from a legendary one. From the impact of AI on modern selling to the growing complexity of buying committees, Economic Buyer engagement and what it really takes to build a champion, this is a masterclass in consistency. You'll learn: ✅ Why AI is making salespeople lazy and what the best sellers do differently ✅ How buying committees have grown from 1-2 people to 10-15 and what that means for how you sell ✅ Why your Economic Buyer should be your champion and how to get there early ✅ The traits that separate A Players from the rest ✅ How to use MEDDPICC as a personal framework, even when job hunting ✅ Why you can't build a champion on WhatsApp 

In this segment, Marcy Stoudt, Founder of Revel Companies, breaks down how AI is changing one of the most important responsibilities in sales leadership: coaching. This conversation focuses on a simple but critical shift. For years, managers struggled to observe real customer interactions and give meaningful feedback at scale. With AI, that constraint is gone. At the same time, leaders are dealing with constant meetings and cognitive overload. Marcy explains how top operators are using AI not just to increase productivity, but to create space to think, coach, and lead more effectively. For CROs and frontline managers, this raises the standard. The tools are here. The question is how you use them. Marcy Stoudt is Founder of Revel Companies, where she advises revenue leaders on AI adoption, talent strategy, and organizational alignment. With deep experience in executive recruiting and sales leadership, she helps organizations shift from treating AI as a technology decision to embedding it into how work gets done across teams. Connect with Marcy:  LinkedIn Website Get the Force Management framework for building and scaling predictable pipeline and revenue systems, with a focus on execution, alignment, and repeatability:  The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Joel Zeff is a dynamic keynote speaker, work culture expert, improvisational humorist, and author who brings energy, humor, and practical insight to every stage. For more than 25 years, Joel has delivered over 2,500 presentations that blend improvisation with actionable business lessons around teamwork, leadership, collaboration, and change.Known for his highly interactive keynotes, Joel engages audiences through playful improv exercises that reinforce a powerful message: organizations thrive when people feel supported, appreciated, and connected. From Wells Fargo and Samsung to KPMG and even the IRS, Joel has helped companies across industries build more joyful, resilient, and high-performing cultures.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by keynote speaker and work culture expert Joel Zeff to discuss how joy, presence, and positive support create stronger sales cultures and better performance.Joel explains that “selling from the heart” means genuinely helping others succeed and bringing passion into every interaction. Drawing from his background in improvisation, he shares why embracing change, staying flexible, and choosing how we respond to challenges are essential skills for sales professionals and leaders alike.The conversation highlights how leaders cultivate passion—not by demanding it, but by creating environments built on ownership, appreciation, celebration, and support. Joel also emphasizes the importance of being fully present in conversations, especially in a distracted world where attention is rare and deeply valuable. Packed with practical wisdom and humor, this episode is a powerful reminder that positivity, persistence, and connection fuel lasting success.KEY TAKEAWAYSSelling from the heart means helping others succeed, not simply closing deals.Passion grows in environments built on ownership, appreciation, and positive support.Change is constant—success depends on how you choose to respond to it.Improv teaches two powerful sales lessons: stay present and never quit.Positive support and recognition directly improve culture and performance.Presence and listening strengthen trust and connection in every interaction.Persistence and adaptability are critical to long-term sales success.Joyful cultures create more engaged, committed, and resilient teams.HIGHLIGHT QUOTESSelling from the heart is answering the question: How do I help the people around me be successful?I only control how I react to what happens.You can make mistakes. You just can't give up.It's my job as a sales leader to create the foundation for passion.The best present you can give somebody is your presence.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine's Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

This is episode 837. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred meets with Gina Stracuzzi, President and Chief Revenue Officer of the Center for Elevating Women in Sales Leadership at the IEPS and author of Success was Never the Hard Part: Setbacks, Comebacks and the Rise of Women in Sales Leadership, and Tamara Greenspan, Senior Vice President of Government, Defense, and Intelligence, Federal Sales at Oracle. Get your copy of the book here. Find Gina on LinkedIn. Find Tamara on LinkedIn.  GINA'S TIP: "Being successful isn't the hard part for women. We can sell, we can lead, we've proven that again and again. It's everything around that, the expectations, the responsibilities, and the roadblocks, that make it harder than it needs to be." TAMARA'S TIP: "The most important thing is to raise your hand. Take a risk, even when it feels uncomfortable, because that's how you gain experience, expand your network, and move your career forward."

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The sales leadership lessons that changed how Mark Kosoglow leads and scales teams. Mark Kosoglow shares 3 moments that reshaped how he coaches, manages, and hires. Stop creating busywork. Protect rep selling time. Use PIPs to coach, not to quietly fire. Hire for traits, not past success. Train the skills. Great leaders win with clarity, intent, and strong systems. Timestamps: 00:00 Intro 00:35 I don't know what I'm doing 04:09 The PIP fiasco 07:08 Going 0/10 on hires 11:00 Outro These Courses Will Get You to President's Club: ☎️ Cold Call Course: https://bit.ly/4jqQ4w2