Podcasts about research wire

Heather O'Shea is Chief Research Officer at Alter Agents, where she helps brands like Netflix, Walmart, and Spotify solve tough business challenges through smart research. With nearly 20 years of experience across agencies, platforms, and publishers, she's a leader in advertising insights and analytics. This week on On Brand, Heather joined me to talk curiosity, empathy, and what today's smartest brands are getting right. More About Heather Heather O'Shea is a passionate insights leader with over 18 years of experience, including a focus on advertising research, digital analytics, and media landscape. She has held leadership positions at media agencies, publishers, tech platforms, and research companies. She is currently the Chief Research Officer of boutique market research consultancy Alter Agents, where she oversees the research functions within the company, partnering with brands such as Netflix, Walmart, Gatorade, and Spotify to address tough business challenges. She received her M.B.A. in marketing from Baruch College at the City University of New York. She has served as a mentor for Women in Research (WIRe) and has served on the board of the Advertising Research Foundation's Women in Analytics program. What brand has made Heather smile recently? She shared a series of text-based smiles she got from a recent trip to Costco that her husband and son took. Connect with Heather on LinkedIn and learn more on the Alter Agents website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time to quit thinking inside the box you're creating for yourself. Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear. Alisa started Harvest Insights out of a need she saw to help overwhelmed research teams be able to siphon off some of their overflow work on an as-needed basis. She went out to focus group research companies to simply offer assistance, and her business organically grew from there. With her research training, the phrase “I've been in your shoes, let me help” brought the opportunity for brand building and delivering value to others. Great moderators provide a space for empathy and curiosity while engaging an audience. They break the ice by delivering a relaxed environment to discover the most accurate insights from the face-to-face focus group. As an experienced moderator, Alisa shares how, after losing the ability to be face-to-face, her appreciation for Qualitative in-person research grew exponentially. She believes that nothing delivers like an in-person moment. You'll love their passion for Women in Research (WIRe) and hear about how they give back out of gratitude for their experience in this amazing insights industry. It's always free to join. So, what's keeping you from getting the support you need for your journey?  If you've ever wondered what the ups and downs of building a brand, listen to learn how Alisa grew a business she loves by doing what she loves. Need help on your next research project? Qual or quant, Alisa and her team are who you want to contact! SPONSORS GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? A seat in her game-changing Social Influence Course, a $3,000 value. One of Priscilla's top reads Social Selling by Timothy Hughes. Priscilla's book, Collaboration is the New Competition. Your very own Ponderings from the Perch branded microphone. Little Bird Marketing branded wireless headphones. Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024  Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketing Day which brought together over 150 market research community members for collaboration and learning. This combined effort involved many companies, including three that went the extra mile in support of the event. Industry leaders Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research Solutions continuously step up to the plate with time and resources to push market research forward. In this week’s podcast, they break down their motivations for Little Bird Marketing’s Momma Bird, Priscilla McKinney, on why it’s so important to help the industry flourish and what it means to them to, “put your money where your mouth is.” Podcast Guests: Kristin Luck, CEO and Founder of Scalehouse Founder of Women in Research (WIRe) https://www.linkedin.com/in/kristinluck/ Scalehouse is a growth strategy consulting firm which helps businesses scale and grow. They also provide investing banking services. Anne Brown, CEO Gazelle Global Research https://www.linkedin.com/in/anne-brown-6b80aa9/ Gazelle Global Research is a Market Research hub operating globally in all aspects of data collection for over 25 years. Brian Peterson, Digital Marketing Director / Producer of Intellicast at EMI Research Solutions https://www.linkedin.com/in/brian-peterson-923ba41b/ EMI Research Solutions is an online sample and MR consultancy. They provide an unbiased sample landscape and a blended panel for the best representative data. Show Links: Brian Peterson reference to The Sample Landscape https://emi-rs.com/the-sample-landscape/ Insights Accelerator Checklist from Gazelle Global: https://info.gazelleglobal.com/the-global- research-operations-checklist Kristin's blog: https://blog.scalehouse.consulting/ Women in Research: https://www.womeninresearch.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

An interview with Priscilla McKinney, the CEO of Little Bird Marketing. Priscilla's firm is the agency of choice for insights agencies that want to grow. In this episode of The Outrageous Impact Show we talk about: her work revolutionising how insight agencies market themselves. The Man in the Iron Mask and The Greatest Showman. The mistakes firms make when marketing online. Surviving an F5 Tornado and her studio burning down.Why we need to Always Be Helping. The political and social context in the UK and US today. Her work with Women in Research (WIRE). And much more. It truly was a blast interviewing Priscilla, hope you enjoy it!Find out more about Little Bird Marketing at https://www.littlebirdmarketing.com/

Sima sits down with Melanie Courtright, CEO of Insights Association, to discuss the rapidly changing scene and the diligent work that Melanie’s team is doing in providing additional resources and perspectives on how to deal with the fallout of the Corona Virus and its impact to the industry. Melanie began serving as CEO of the Insights Association on January 1, 2020. Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata. A respected, passionate voice on market research trends, standards and quality, Melanie has participated in many industry organizations, events and initiatives. She serves on the executive board of the University of Georgia’s MRII Education program and is an active member of Women in Research (WIRe). Previously Melanie served as President of IA’s Southwest Chapter and as a U.S. representative to ESOMAR. Insights Association’s Call-to-Action There are times when the industry goes through rapid change, of course, and that rapid change is usually due to technology disruption or a new methodology that enters the space, but this particular disruption is totally unplanned and one that we’re facing as a nation. Melanie has observed that in normal times we would ordinarily see healthy competition all around us, but this crisis has pulled the industry together as a community. She has been seeing giveaways of all sorts of free services, software, and licenses. Conversely, when attending some of Insights Association’s Town Halls, you’ll hear fears being expressed by people regarding the viability of their businesses, their jobs and the people that they support. Insights Association’s primary purpose is twofold: to put as much information and resources into the hands of the industry and to advocate as hard as they can into the Administration and government on behalf of the industry. Virtual Town Halls - Information and Resources Each Friday, Insights Association holds a virtual Town Hall with speakers outside of the industry to talk to our industry to discuss topics such as crisis leadership, economics and economics forecasting, financial resources, and how consumer sentiment is shifting. Although the webinars utilize speakers outside of the industry, speakers inside the industry take the time to leverage the meetings with their industry perspectives. Insights Association is also generating as much content as possible into a written format. They’re doing research on research and measuring the impact through the industry. They are also measuring what the corporate buyers believe their future in research looks like and much, much more. Advocation on Behalf of the Industry Melanie explains that they are currently working on a letter to the Administration regarding the large number of small businesses, the large number of independent contractors and the industry’s self-employed sector. They’re reminding the Administration of the size of the research as pertains to the United States specifically, the importance of research as an industry to the government, to the voice of the population and to polling, and the tremendous value that we, as an industry, deliver. Insights Association is encouraging the Administration to remember the insights industry and to not let the industry die out. They will be copying the letter and giving it out to its members so they can sign it, as well. Melanie provides an overview of additional matters for which they advocate. _______________ Email me your thoughts! Sima@simav.sg-host.com LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don’t forget to leave a rating and review! Melanie’s LinkedIn Insights Association Insights Association’s Twitter Insights Association’s Facebook If you would like to get involved, please send Melanie an EMAIL!

First off … Happy 2020!!! In 2020, we are taking a totally new approach to the Happy Market Research Podcast and is introducing a new show, MRx News. First off, we’ve got a new host! Chueyee Yang. She has been with me for over a year and is finally ready to spread her journalistic wings. New Format of Happy MRxP This podcast will have a journalistic approach, covering issues surrounding our industry and the companies it touches. Our three-part 2019 year-in-review series was our first example of this change. Because it takes time to plan the series, we will release one series per quarter (two to four episodes). However, we’ll continue to drop weekly episodes summarizing news and happenings in our space. Meet MRx News A daily two-minute podcast where we cover trends, industry reports, mergers and acquisitions, and people. To subscribe, just open Apple’s Podcast app, or wherever you listen and search for “MRx News.” Super curious to hear what you think about the new format. Tweet me @jaminbrazil and let me know! Industry News This week Dynata invested around $2 million in the blockchain startup, Measure Protocol. Meanwhile, Greenbook’s Lenny Murphy’s blockchain startup Veriglif is scratching a similar itch. It’ll be interesting to see this space mature as I believe it’ll address issues around respondent transparency. Deals If you are interested in attending Merlien Institute’s Qual 360, Women in Research (WIRe) published a discount code, WIRE20. I’ve been constantly impressed with Merlien Institute’s events and, if you have the time and money, I hope you can attend. I’ll likely be at their North America event from March 24 to 25. Tool vs. Post of the Week This week C+R Research published a blog post on, “5 benefits to a collaborative culture, and why it works so well,” for them. One person can’t think of everythingWe all have a unique perspectiveIt helps us grow It’s more efficientIt produces better research

Happy Holidays! In this series we are going to be revisiting some of our favorite interviews from this year. This episode includes interviews with Rachel Alltmont of SampleCon, Thania Farrar of Burke, and Priscilla McKinney of Little Bird Marketing. In Rachel’s interview, she gives a preview of the upcoming SampleCon conference, and touches on gamification, respondent experience, global conversations, and new additions to the SampleCon board. This is a great preview for Samplecon 2020 coming up in February! Thania chats with Brian about how she got her start in market research and her new role at Burke as Senior Vice President of Client Service. She also discusses her role as leader of the Cincinnati chapter of Women in Research (WIRe) and the upcoming goals she has for the chapter. She also gives a preview of the Cocktails and Networking event at MRMW. This episode also includes a new Mount Rushmore and Thania reveals her hidden talent. The guys also get to chat with Priscilla McKinney who tells them about her start in market research and what led her to start Little Bird Marketing. She talks about her podcast, Ponderings from the Perch, her taste in music, a book she would recommend, and her hidden talent. This episode also features a Mount Rushmore of museums! Part 1 of the “Best of Intellicast 2019” series is a great episode to catch you up on a few of the great interviews from this year. Stay tuned for Part 2 next week! Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

We have an exciting episode of Intellicast for you! This week we are joined by Kristin Luck, founder of Luck Collective and Women in Research (WIRe)! Join Adam, Brian and Kristin as they discuss: • Kristin’s background in market research • What led her to start Women in Research (WIRe) • Her current work with Luck Collective • Kristin’s hidden talent • New 4 P’s on favorite global destinations • And much more If you want to learn more about Luck Collective, visit their website www.luckcollective.com To learn more about WIRe, what they do, and their programs, or you want to make a donation, visit their website www.womeninresearch.org. You can also contact Kristin via email at kristin@luckcollective.com or on Twitter @KristinLuck. You can also hear Kristen’s interview with Sima Vasa on the Data Guru’s Podcast here.

Kristin Luck is a serial entrepreneur turned growth strategist. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014. Currently, she works as a growth strategy consultant specializing in non-traditional sales and marketing strategies, for early and mid-stage companies preparing for global expansion, funding or acquisition. She is consistently […] The post Kristin Luck – Founder Luck Collective, Women in Research (WiRe) | Ep. 012 appeared first on Infinity Squared, LLC.

Kristin Luck is a serial entrepreneur turned growth strategist. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014. Currently, she works as a growth strategy consultant specializing in non-traditional sales and marketing strategies, for early and mid-stage companies preparing for global expansion, funding or acquisition. She is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. Today, she talks about growth strategies and women in marketing research. Kristin Luck - Growth Strategies for Men and Women Alike Kristin has been running Luck Collective for three years now. The growth strategy firm that caters to clients in marketing research and startups looking for opportunities to supercharge their growth. She is also the founder of the eleven-year-old Women in Research (WIRe). The non-profit organization started off as a cocktail hour for women in marketing research that became a quarterly routine. It eventually branched out to New York and other places in the US. “I realized that this thing was not gonna grow. I held on to it so tightly. So we started working with folks in local markets to help expand our event rate.” - Kristin Luck Why She's Holding The WIRe Taut WIRe was founded on Kristin’s eye-opening realization of where women truly stand in the marketing research industry. She worked almost exclusively with women in the early stages of her career. But once she rose up the ranks, she saw more men than women, or no women at all. “Why is it that we have so many amazing women in this industry that are just not making it to the senior levels of their careers?” - Kristin Luck Realizing the Vision Kristin believes that WIRe is steadfastly making progress in creating more opportunities for women to earn their rightful place in the industry. They continually look into pay parity and gender differences in the executive positions to glimpse the degree of change that has come from their efforts. To hear more about Kristin Luck and her insights on women in marketing research and growth strategies, download and listen to the episode! Quick links to connect with Kristin Luck: Twitter LinkedIn Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Curious about how Wonder Twin Powers activate?Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kristin Luck, Growth Strategist, entrepreneur, Global Strategic Advisor and dynamic powerhouse behind Luck Collective. Kristin is busy traveling the world, serving clients across Asia Pacific, Europe, North America and speaking at multiple marketing research conferences and entrepreneurial events. In this podcast, she pauses to reflect on her journey toward consulting and multiple successes when the stakes have been quite high.  Her firm, Luck Collective, is the go-to in the market research industry for growth hacking. As a consultant, she has a unique perspective from her many years of hands-on work. She founded two companies, help grow and sell three and she has held many jobs along they way. She worked as an analyst, in sales and marketing and product development departments, to name a few. These years of personal experience is the foundation to her tried and true methodologies she shares with her clients to achieve their growth and revenue goals. She proves over and over again that success in business is more than luck - it requires know-how, persistence and an organized application of an effective strategy. Luck, is the icing on the cake! Her passion project, started in 2007, is Women in Research (WIRe). Now with over 5,000 members globally, WIRe is a free to join association facilitating education, entrepreneurship and other career development goals for women in the market research industry through informal networking events around the globe, an educational webinar series, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.  Follow Kristin Luck on Twitter or connect with Kristin Luck on LinkedIn.  Learn more about your ad choices. Visit megaphone.fm/adchoices