Podcast appearances and mentions of Kristin Luck

I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

With over 20 years of experience as a serial marketing measurementtechnology entrepreneur, Kristin Luck's management consulting firm, ScaleHouse, focuses on nontraditional growth strategies for data driven marketing technology firms and market research companies. She understands first-hand the demands and distractions faced by business owners and led and consulted for many high growth businesses in the US., Latin America, Europe, and Asia Pacific in almost every capacity. She brings a perspective to growth that transcends sales and marketing and skilled at optimizing efforts and calibrating teams for growth that's both immediate and sustainable while ensuring your company's valuation is maximized. Kristin is a founder focused on helping fellow founders and executive teams scale and monetize their businesses. She is also a licensed investment banker and knows what deals look like from both sides of the table after participating in both acquisitions and exits from $30M to $250M with over 20 years of experience scaling companies quickly while driving high valuations. In 2000, she co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. Kristin then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of triple percentage growth. She has advised and consulted for high growth brands, including Voxpopme, Annik (acquired by Capgemini), Dstillery, Kelton (acquired by Material), SameSurf, Remesh and Forsta (acquired by Press Ganey). What you will learn Learn how AI can aid in business growth by leveraging synthetic data for better accuracy and reliability in market research. Understand the importance of tracking data to improve business performance and optimize for sale. Learn how to distill important data points to make informed business decisions. Understand the value of recurring revenue models. Discover the importance of planning for a business sale.

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, is joined by Kristin Luck, Founder of ScaleHouse and consultant known for non-traditional growth strategies. You'll hear the backstory of how and why Kristin founded  Women in Research and the impact this has made on the industry. Since 2007 this community has focused on empowering the women inside of insights has made a difference helping many to build successful careers and increase representation in leadership roles. Various programs run by WIRe are working to include women in all spaces, such as mentorship programs, scholarship funds for women in emerging or conflict markets, and the WIRExec forum. They have made serious strides getting more female voices on stages at conferences around the world. All of these programs remain free and open to anyone. Yes, amazing men are a part of the WIRe family!  The only paid positions include the WIRexec board. This was started as a retreat where senior-level women to connect, network, and share experiences. They have achieved success enough to pay to gather and collaborate as to how to amplify the great work and continue to ensure all other programs at WIRe are free and remain so. Ready to be inspired and uplifted in the market research industry? Listen to these industry leader besties share their love for Women in Research. SPONSORS Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

The world has made huge progress in developing a range of technologies in recent decades – but questions around how to use this technology ethically haven't been answered as quickly. Solutions are now emerging around danger spots such as data privacy, while, most importantly, companies are realising that a firm ethical stance can be a foundation for growth.Listen on for more insights as Rob Francis, CTO at Booking.com, and Kristin Luck, founder and president of ScaleHouse / ESOMAR, speak to George Lawton of VentureBeat."The best technology conference on the planet".Follow us on Twitter, Instagram and Linkedin.

Welcome back to Season 6 of Intellicast! In today's episode, the Brians are joined by EMI's own Andrew DeCilles to discuss the latest market research news and the Quirks Chicago conference that Andrew and Brian Lamar attended last week. The guys jump right into the recent market research headlines starting with Qualtrics' $12.5 billion acquisition by Silver Lake. Andrew and the Brians discuss what this might mean for the industry as more tech entrepreneurs start to invest in MRX. This is followed by some ESOMAR news. Joaquim Bretcha has been named the Interim Director General and Ray Poynter has been elected president, replacing Kristin Luck. After that, we share some newly announced partnerships. Sample Ninja has partnered with Research Defender to improve their fraud detection. Additionally, the Insights Association, ESOMAR, SampleCon, and the Market Research Society have partnered on a campaign to address fraud and data quality risk. Hold on to your hats ‘cause we're not done yet! In a final pairing of news stories, we discuss PureSpectrum's completion of a $37 million round of equity funding and an update to the algorithm used for their PureScore respondent scoring system. The news segment of this episode is wrapped up with a look at the Attention Validation Initiative from the Advertising Research Foundation. In the second half of the episode, Brian Lamar and Andrew give a recap of their experience at Quirks Chicago. They discuss some of their favorite sessions as well as trends and themes that emerged from the conference. Brian was able to bring his dog, Bonnie, to the conference and she even got her own badge! If you clicked with Bonnie at Quirks, we'd love to hear from you. The guys also reflect on a new marketing strategy they used for their session with BrandTrust. If you missed our session, this is a great episode to fill you in on some of the material we covered and give you an idea of where you can hear it in the future. It includes content we're passionate about both professionally and personally, so you'll want to make sure you hear it at least once. Thanks for listening! Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, I'm Priscilla McKinney, CEO and Momma Bird here at Little Bird Marketing and I'm a St. Patrick's Day birthday! Everyone wants to party on my birthday and have fun. I am a fun person - very outgoing and funny (if you agree, please call one of my kids and let them know). But people often think I am a people person. I'm really not. I'm a “my kind of people” person. What I mean by that is I like people who are overtly helpful, bring energy into the room, give without thinking of getting and don't take themselves too seriously. I love this industry and have met so many colleagues who have become friends - like really good friends. I had a lot of friends before I got into this industry, but I made room for more. Do you see how much fun I'm having and want to be a part of it? Good news! In this episode I scrap the rules, call my bestie, Sarah Kotva and gossip about people in the industry. It's all good and you'll have a great time. So grab a glass of wine with us and let us introduce you to people you HAVE TO KNOW in market research. Then, go forth and connect with them online. You'll laugh, you'll cry, and you'll be in on all the jokes! Let's do this! Cheat sheet: Sarah Kotva https://www.linkedin.com/in/sarahkotva/ Patrick Olszowski https://www.linkedin.com/in/patrickolszowski/ Ivka Markovic https://www.linkedin.com/in/ivka-markovic/ Aryn O'Donnell https://www.linkedin.com/in/arynodonnell/ Adam Dietrich https://www.linkedin.com/in/adam-dietrich/ James Endersby https://www.linkedin.com/in/jamesendersby/ Adam Jolley https://www.linkedin.com/in/adamjolley/ Alex Hunt https://www.linkedin.com/in/alex-hunt-540ba910/ Vivek Bhaskaran https://www.linkedin.com/in/vivekbhaskaran/ Cynthia Harris https://www.linkedin.com/in/cdharris/ Michaela Gascon https://www.linkedin.com/in/michaelagascon/ Lisa Wilding-Brown https://www.linkedin.com/in/lisawildingbrown/ Bob Quesreshi https://www.linkedin.com/in/bobqureshi/ Ryan Barry https://www.linkedin.com/in/ryan-barry-8354036/ Dominic Carter https://www.linkedin.com/in/dominiccarterjapan/ Ted Pulsifer https://www.linkedin.com/in/tedpulsifer/ Dexter Chew https://www.linkedin.com/in/dexterchewtoronto/ Pravin Shekar https://www.linkedin.com/in/pravinshekaroutliermarketer/ Tony Cheevers https://www.linkedin.com/in/tonycheevers/ Jamin Brazil https://www.linkedin.com/in/jaminbrazil/ Kristin Luck https://www.linkedin.com/in/kristinluck/ Sandy Casey https://www.linkedin.com/in/sandy-casey-a3aa702/ Leigh Caldwell https://www.linkedin.com/in/leighcaldwell/

In this Greatest Hits collection, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. She shares her knowledge of growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others.

Welcome back to Intellicast! We're excited (and a little sad) to share a market research scandal with our listeners along with the latest industry news. But - when there is a scandal, you can bet it will be uncovered on Intellicast! The guys waste no time getting into ESOMAR's announcement late last week that they uncovered “serious misconduct” in their recent council elections. The results of the election have been invalidated and a new election will be held. The CEO is stepping down and two others have been removed from their positions. The past interim CEO will return to the role in the meantime. This segment is also interrupted by breaking news from Kristin Luck to ensure we provide a fair update. They will be having an extraordinary general meeting in the next two weeks. The next segment touches on Toluna's acquisition of qualitative technology firm Further which encourages the trend of a hybrid qual/quant methodology. They also touch on Jibunu's addition of a survey text editor tool to its DIY tool (and a great acronym.) We also see more money invested in insights as Alida has secured a $60M syndicated credit facility. In the final story of the episode, Brian Lamar and Producer Brian discuss the Insight's Association's petition that the Department of Labor clarify market research participants as independent contractors in response to the proposed new Fair Labor Standards. The new rules could mistakenly categorize research participants as employees of research companies. The guys also give a shoutout to Howard Feinberg, market research's advocate on Capitol Hill. Thanks for listening! Send us suggestions for new intro music and stay tuned as we wrap up Season 5! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Serial entrepreneur Kristin Luck is the founder and current managing partner of ScaleHouse, a consulting agency for scaleups, and the president of ESOMAR, a global organization that promotes the value of data, research, and insights in effective business decision-making.Kristin and her team at ScaleHouse help businesses of all sizes reach their growth goals. In this episode, Kristin shares hard-won wisdom about scaling and provides tips and insights for other founders looking to grow rapidly — and sustainably. With decades of experience growing her own companies to successful exits and supporting organizations across every industry with their scaling strategy, Kristin's knowledge is an invaluable resource for any entrepreneur who's ready to get growing. Connect with Kristin on Twitter @kristinluck or LinkedIn.Learn more about ScaleHouse here: https://www.scalehouse.consulting/ Twitter: https://twitter.com/scale_house?lang=en 

Working from home became de rigeur during the pandemic and it has widespread benefits. People have been able to work from the comfort of their own homes while complying with Covid-19 restrictions.Remote-first also meant companies could widen the net and hire abroad, effectively “pulling up global wages in developing markets in ways that would have been very surprising only a few years ago” according to Jeremy Johnson, CEO of software developer recruitment company Andela. However, women have been impacted disproportionately. Fifty four million women left the global workforce in 2020 during the pandemic says Kristin Luck, president of not for profit business analytics organisation ESOMAR.Jeremy Johnson and Kristin Luck were in conversation with Euronews journalist Pascale Davies on the Remote stage at Web Summit 2021.Use promo code 'TNS' for 10% off your #CollisionConf ticket now. Support the show

Insights professionals aren't immune to the pressures we've faced over the last couple of years. And no-one knows this more so than Kristin Luck, the current Chair of ESOMAR and co-founder of ScaleHouse Consulting. Kristin joins Infotool's Director and Head of Sales Geoff Lowe on the show to discuss this poignant issue that the industry is facing. The episode covers how we can get burnt out by doing things we really love, not just those laborious things we don't. Historic expectations of busyness formed bad habits, and left us with a form of guilt if we don't keep up our productivity levels. Burnout is not a unique thing to executives, it's researchers too, which Quirks recently picked up on. James Pickles has been talking publicly about his burnout, and we need to be more vocal about this issue, as it can destroy lives. The tension between working hard early on in your career to get ahead vs finding a balance in your life. And this is about prioritizing what's important to you. Be mindful about what you say yes to is a no to something else. Some organizations are starting to work on wellness initiatives, being truly people-first. We need to have more Sue Embrey days, where we have relaxing workdays… Be intentional on how you want to map out your career, put boundaries in place that ensure you can achieve your priorities, what's important to you. Enjoy the show.

Jess Gaedeke, GutCheck CRO and San Francisco 49ers superfan, speaks with serial entrepreneur Kristin Luck, Founder of ScaleHouse, President of ESOMAR, and ‘cat with 13 lives', about scaling businesses, empathetic entrepreneurship, the benefit of female investing representation in male-dominated industries - like porn - and procuring silverware from Denny's!You're going to laugh a lot and learn a lot in this wild conversation with Kristin Luck, who was once fired from Dari Mart before going on to build and scale three technology companies with private equity backed exits! Listen in to discover how a now leading kombucha brand disrupted the market through an empathetic approach, why it takes guts to grow and scale a business, the importance of having a strong brand evangelist, and why, with 85% of purchase decisions being made by women, the investment community could benefit greatly from having more women in senior roles. Kristin's BioKristin Luck is known for building innovative technology led companies that scale quickly through non-traditional sales and marketing techniques.   She serves as an advisor and growth strategist to a slew of cutting-edge marketing and analytics technology and services firms through her growth strategy and M&A advisory firm, ScaleHouse. She is a founder focused on helping fellow founders and executive teams scale and monetize their businesses and works frequently with firms in international markets to execute their entry into the U.S. Kristin has consistently driven triple digit YOY performance improvement to leading marketing tech and services firms including The Harris Poll, Voxpopme, CanvsAI and SightX. Her work has been recognized in both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and growth strategy trends. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.   Grab your favorite beverage and nestle for another episode of the Gutsiest Brands podcast. To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.   Check out Kristin's recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share the playlist! 

In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin's aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more.

Growth starts with a mindset. Are you doubling down or are you taking a deer in the headlights approach? In this episode, Kristin Luck, Founder and Managing Partner of Scalehouse, joins Priscilla for a vital conversation on establishing a growth mindset for the upcoming year. Will you double down in 2022?

The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck Kristin Luck is the actual President of ESOMAR and Founder of Scalehouse. Prior to launching her own practice, she was CMO of Decipher. She took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. She started her carrier in market research by working for Liebermann and ACNielson.

Who's Your Data goes Global.  I talk to Serial Entrepeneur and Growth Strategy expert Kristin Luck who has started multiple marketing technology companies and is currently president of ESOMAR, a Global association of market research companies that promotes data ethics, research standards and protection. We discuss her experience using data to grow and scale companies, her vision for ESOMAR during her tenure, what it means to think about data ethics on a Global scale and tackling diversity through sensitivity to cultural differences around the world. We talk about Women In Research, the non-profit organization Kristin founded to champion Women in the Marketing Analytics industry. We discuss the trend of Brands diving into social activism  and finally some great advice Kristin has for women starting out in the industry.

Today, our featured guest serves as an advisor and growth strategist to several cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. She co-founded OTX, an online research business named the fastest-growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that Decipher acquired. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double- and triple-digit growth. She is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets to execute their entry into the U.S. She also regularly contributes to commercials (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy), where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow social media. Welcome to our featured guest, Kristin Luck. Tune in and listen this is an episode that is surely worth exploring every minute of their discussion. #kut2thachase #podcast #unscripted #unbridled #episode4everyone #111 #fearless #satx #sanantonio #sanantoniopodcast #sanantoniopodcaster #sanantonioinfluencer --- Support this podcast: https://anchor.fm/kut2thachase/support

There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketing Day which brought together over 150 market research community members for collaboration and learning. This combined effort involved many companies, including three that went the extra mile in support of the event. Industry leaders Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research Solutions continuously step up to the plate with time and resources to push market research forward. In this week’s podcast, they break down their motivations for Little Bird Marketing’s Momma Bird, Priscilla McKinney, on why it’s so important to help the industry flourish and what it means to them to, “put your money where your mouth is.” Podcast Guests: Kristin Luck, CEO and Founder of Scalehouse Founder of Women in Research (WIRe) https://www.linkedin.com/in/kristinluck/ Scalehouse is a growth strategy consulting firm which helps businesses scale and grow. They also provide investing banking services. Anne Brown, CEO Gazelle Global Research https://www.linkedin.com/in/anne-brown-6b80aa9/ Gazelle Global Research is a Market Research hub operating globally in all aspects of data collection for over 25 years. Brian Peterson, Digital Marketing Director / Producer of Intellicast at EMI Research Solutions https://www.linkedin.com/in/brian-peterson-923ba41b/ EMI Research Solutions is an online sample and MR consultancy. They provide an unbiased sample landscape and a blended panel for the best representative data. Show Links: Brian Peterson reference to The Sample Landscape https://emi-rs.com/the-sample-landscape/ Insights Accelerator Checklist from Gazelle Global: https://info.gazelleglobal.com/the-global- research-operations-checklist Kristin's blog: https://blog.scalehouse.consulting/ Women in Research: https://www.womeninresearch.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Z and Adam welcome the new President of Esomar Kristin Luck to share her mental health journey. Kristin talks about how she has handled anxiety throughout her career, advice to leaders on handling workplace anxiety, and how her relationship with her mental health has changed throughout her career.

Sima Vasa is excited to welcome Kristin Luck once again as her guest! Kristin is the founder and managing partner of Scalehouse Consulting, and Kristi and I are both advisors at Oberon Securities, on the investment banking side. Where the industry is, as related to the impact of Covid The abrupt impact of the pandemic on the overall economy brought the industry to a near standstill last spring. It is unlikely to return to its 2019 turnover levels until 2022. ESOMAR Although ESOMAR initially predicted a downturn in research revenues of up to 30%, we still ended up with a stronger third and fourth quarter than predicted, particularly with tech and digital businesses. The digital side of the industry There is a lot of controversy surrounding the digital side of the industry regarding its accuracy, approach, and basis in terms of true research methodology. A revolution The pandemic is accelerating a revolution in the research space. So there were many naysayers about many of the digital technologies, particularly on the qualitative side of the business, going into 2020. When the pandemic hit, it started to fuel the tech revolution and acted as an accelerator to the dynamic shifts that we were already seeing with the digital technology segments and the established market research segments. Masking the effects of the pandemic The performance of the tech and digitally-enabled segments masked the effect that the pandemic had on the established part of the industry. The established part experienced a downturn of 15% last year, in contrast to the 9% growth expected across the digital and tech-enabled segment. Face-to-face qualitative Kristin does not think that face-to-face qualitative is dead. She feels that there is value in face-to-face contact with respondents. And in many cases, qualitative research can be conducted in a digital format and still produce quality results. Migration to more digital techniques  We will see a substantial and permanent migration to more digital techniques. And there will be a combination of methodologies that will integrate both types of tech and digital. Blockchain Most of the companies that started in the blockchain space have pivoted. Although blockchain as a technology still has value, many businesses that were focused on being blockchain-only companies realize that they need to have products that deliver value other than the blockchain platform. Although blockchain is a means to the end and can enhance a portfolio of products and solutions, it is not the end to the product. An ESOMAR member Kristin has been an ESOMAR member for almost eleven years, and she has been on the board called ESOMAR Council for the last six years. For the past two years, she was Vice-President. ESOMAR ESOMAR is a little different from some of the local and regional associations in that they are truly a global association. They look at everything from privacy to data ethics and sound research methods around the globe. And they give those a global perspective. A global perspective Kristin has been involved with ESOMAR for a long time because having that global perspective has been invaluable to her career and the businesses she has developed. Getting some insight into how research gets conducted in other regions gives Americans a broader look at opportunities for researching new and different ways. How ESOMAR differs from other industry associations The overall global look is what sets ESOMAR apart from other industry associations. ESOMAR focused on keeping track of the lobbying for privacy and data ethics all around the world. The structure of ESOMAR The ESOMAR Council consists of elected individuals. Underrepresented North and South America, Africa, and Asia are underrepresented in ESOMAR. So ESOMAR members need to remember to vote for the candidates in their region. Running for President Kristin is running for President of ESOMAR.

Businesses want to grow and be successful. What are some of those strategies to affect growth and what's the role of nontraditional business growth strategies? That's what today's episode is about. Jennifer Vogel chatted with Kristin Luck. With over 20 years of experience as a serial marketing measurement technology entrepreneur Kristin's consulting practice, ScaleHouse, focuses on nontraditional growth strategies for data driven technology firms and market research companies, as well as emerging CPG, direct-to-consumer brands and "vice" categories like cannabis and sex tech. Try video surveys here: https://bit.ly/3bivsEm --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers. ESOMAR works globally to ensure that the insights industry continues to be able to collect data in an ethical and socially responsible manner, evaluates new methods of research, and takes steps to preserve the longevity of the industry. Kristin, founder and managing partner of Scalehouse, serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple digit growth. Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets execute their entry into the U.S. Kristin also regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Julie Kurd is a bold and big picture thinker. At CMB she leads enterprise relationships as they serve Fortune 500 companies for bigger business impact. Together with her clients they dream, explore and design studies to help transform brands, inspire advocacy and create positive and lasting change. She is a number one fan of Ponderings from the Perch and avid follower of many industry podcast including Adam Jolley and Adam Dietrich's The R.I.D.E Podcast https://podcasts.apple.com/us/podcast/the-ride-podcast/id1508085519 Sima Vasa's Data Gurus https://podcasts.apple.com/gb/podcast/data-gurus/id1351574994 Jamin Brazil's Happy MRX Podcast https://happymr.com/ Zontziry Johnson's MRXplorer http://www.mrxplorer.com/index.php/author/zontziry/ AJ Kieran's 16 oz Canvas https://www.16ozcanvas.com/podcasts and many more... Join us for this name dropping romp through what it means to collaborate meaningfully and bring out the best in ourselves, in our clients and in our colleagues. This episode includes a challenge to you, our audience to connect with all people mentioned here and see what you can do to make their professional life better, more meaningful and connected. Names have been listed here with LinkedIn links to make this task easy. You have no excuse. Adam Jolley https://www.linkedin.com/in/adamjolley/ Adam Dietrich https://www.linkedin.com/in/adam-dietrich/ Sima Vasa https://www.linkedin.com/in/simavasa/ Jamin Brazil https://www.linkedin.com/in/jaminbrazil/ Zontziry Johnson https://www.linkedin.com/in/zontziry/ Janet Standen https://www.linkedin.com/in/janetstanden/ AJ Kierans https://www.linkedin.com/in/akeirans/ Patrick Olszowski https://www.linkedin.com/in/patrickolszowski/ Kristin Luck https://www.linkedin.com/in/kristinluck/ Cait Wilson https://www.linkedin.com/in/caitwilson/ Criss Corchard-Keeler https://www.linkedin.com/in/criss-corchard-keeler/ Madeline Warren https://www.linkedin.com/in/madeline-warren-31539577/ Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today is Kristin Luck, founder and managing partner of ScaleHouse.  ScaleHouse is a management consultancy that provides a range of advisory services for companies aiming for exponential growth.  Prior to founding ScaleHouse, Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003; and founded Forefront Consulting Group, a research technology firm that was acquired by Decipher.  Find Kristin Online: LinkedIn: https://www.linkedin.com/in/kristinluck  Twitter: https://twitter.com/kristinluck  Website: https://www.scalehouse.consulting  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  When Satan Met 2020: https://www.youtube.com/watch?v=zkbS-lt39SI 

The holidays are upon us, so that definitely means it’s time for the 5th Annual Little Bird Holiday Spectacular Spectacular podcast! If you thought little old cursed 2020 could deter us from the best nest tradition, you thought wrong, kittens. For your entertainment, we have made the implausible plausible. This very special episode is all about the treats - Christmas cookies, savory snacks and decadent drinks! The peeps opened their family recipe vaults and hand-selected the very best to share - leading to the creation of Recipes from the Roost. But in this episode, you get to hear all about what makes those recipes so special. Let’s get real for a second: Father Christmas is TIRED of your same-old milk and plate of cookies year after year. You gotta diversify! Keep things fresh! Why not leave Santy a plate of chocolate stars with a side of homemade hot cocoa? Or maybe some holiday stuffing and an orange thyme old fashioned? Doesn’t the man with all the toys deserve a little better? [“In the Arms of an Angel” is now playing in the background. I’m not crying, you’re crying!] ADDITIONALLY, host and Momma Bird Priscilla McKinney calls in an elite squad of seasonal sleuths to crack some of the holiday’s biggest mysteries. Listen in as Kristin Luck, Sarah Kotva, Lisa Wilding Brown and Adam Jolley weigh in on the ever-mysterious figgy pudding, then chill out to exceptionally choice McKinney clan tunes, and finally, place your bets on which of the peeps have actually tasted fruitcake. We’ve got a five spot on St. Onge! From our nest to yours, we wish you a Merry Christmas! Learn more about your ad choices. Visit megaphone.fm/adchoices

Master Communicator Podcast Episode # 28 with Kristin Luck. Kristin is the founder of the consulting firm ScaleHouse. Scale House focuses on consulting with tech firms and market research companies as well as other more niche companies such as cannabis brands. In this interview, Kristin talks about what leadership traits she views as important and how she communicates effectively. You can find out more about Kristin and the work she does at https://www.scalehouse.consulting/

In the midst of a global pandemic, companies everywhere are taking a serious look at their marketing strategies. In this episode of Ponderings from the Perch, Priscilla and ScaleHouse founder/managing partner Kristin Luck join forces to take a deep look at what constitutes a successful business mindset in these trying times.  From early decision making, to familiarity with day-to-day expenses, to the importance of helpful communication, Priscilla and Kristin pull from their personal experiences to share what adaptations are the most crucial. They also share projections about how the shape of the workforce will be altered as a result of Covid-19.  Listen to the whole episode to get a wealth of insight and helpful tactics. Also, do yourself a favor and subscribe to Kristin’s blog posthaste! Stay safe!  Learn more about your ad choices. Visit megaphone.fm/adchoices

“Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their businesses. What role does branding play in all of this? We discussed that very topic and more on this week’s episode of the On Brand podcast. About Kristin Luck Kristin Luck serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest-growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple-digit growth. Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $175 million. She is also passionate about supporting founders in international markets execute their entry into the U.S. Episode Highlights What does branding have to do with mergers and acquisitions? “Brand is huge in terms of attracting buyers. You have to have brand equity.” We also discussed that brand is hard to quantify yet companies lacking brand equity are usually lacking other performance metrics like annual recurring revenue—and vice versa. Analytics is everything. “Marketers today have to be data junkies.” However, you have to avoid the “phenomenon on analysis paralysis.” Kristin went on to cite a new report from Gartner noting that CMOs will spend more than CIOs for the first time ever. Speaking of the C suite … “It all comes down to the CEO.” We discussed how “investing in brand” can sound like a dubious proposition, especially as execs typically don’t like investing in marketing much less something “squishy” things like branding. Kristin says the CEO sets the tone. “They can be your biggest asset and advocate. Look at the T-Mobile CEO.” What brand has made Kristin smile recently? Want a smile? How about checking out “The Naked Truth About Laundry” from the CEO of Dropps, a sustainable laundry company that got Kristin’s attention and mine and made us both smile. Check it out! To learn more, go to scalehouse.consulting for Kristin’s company website and be sure to check out their blog. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Sima joins some of her peers on a panel discussion as it relates to M&A trends, what’s going on in the industry, and some insights for founders, as they consider their alternatives for the future. In light of the recent acquisitions for staggering amounts of money, such as SAP acquiring Qualtrics for $8B, Tableau being acquired by Salesforce for $17B, and Bain Capital acquiring 60% of Kantar, today’s show will focus on key drivers of investment and M&A activity in market research. Listen in to this mashup, as they help to de-mystify the big questions and considerations that founders often have. Global Market Report from Esomar Congress The GMR is a wonderful market trend report that Esomar Congress publishes each year. It is free for members and can be purchased on their website for non-members.  The first place Kristin Luck, Advisor at Oberon Securities and host of this panel, flips to is the helpful chart that shows where industry growth is coming from. This chart is always located around pages 32 or 33, and this year you can find it on page 33. Kristin finds it especially interesting this year because, for the first time ever, traditionally-defined market research is in decline globally by .3% over the last year.  The growth of the industry is coming from verticals like surveys software, social media monitoring, consulting firm research, IT telecom research, and syndicated research.  Investments and incoming money are going more towards these tech-centric verticals. What Does This Growth and Monetization Ability  Mean for Traditional, Full-Service Research Firms? Panel Member Sima Vasa, Founder of Paradigm Sample and Advisor of M&A services at Oberon Securities, takes the lead on addressing the answer to this question. It will be challenging for traditional market research companies because of new methodology. As a founder, you must know what you want. You can’t be reactive. It’s imperative to understand your goals and put together a plan for proactive implementation.  Although it may be tough, Sima feels there are still opportunities to stay in the game and partner with other companies to specialize. She provides some examples of companies that are doing very well providing vertical specialization and suggests other options for traditional, full-service companies.  Is There Space for Research Generalists? Lisa Courtade, Executive Director and Global Consumer Insights  at Merck and new Chairperson for the Insights Association, tackles this question. Lisa thinks that the answer lies in understanding the needs and the problems that you have today that you’re trying to solve. Traditional research generalists are a shrinking pool. You’re looking for that full complement, that missing piece. Often that missing piece is a new start-up or an agency that specializes in an emerging area.  Industry Trends and the Impact of M&A Activity Sören Haefcke, Vice President of Bain Capital, addresses this topic. What the traditional players need to do is to adopt some of the methodologies out there in order to be able to compete fully in the marketplace, which is his perspective. One of the great things about technology is that it’s very accessible to anybody. Great customer access, great customer understanding, and a great understanding of what the data means are things that are very hard to replicate in many cases. Sören predicts that bringing together a traditional approach with a more tech-driven approach is the way the industry will go in the long run. Advice for Founders Around Positioning Your Firm for Funding Kristof De Wulf, Co-Founder & CEO of InSites Consulting, provides direction on this matter. First and foremost, it is important to make sure that you are ready. As Kristof explains, “ready” involves many considerations: being mentally ready, making sure that everyone is aligned to do this, that it is the best model going forward,

Growth Guru, Data Monetization Expert, Serial Entrepreneur, and now Investment Banker, Kristin Luck returns to the Sales Is King Spotlight to discuss the NEW RULES FOR SUCCESS in business today. Do not miss this conversation! --- Support this podcast: https://anchor.fm/dan-sixsmith/support

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Jackie Rousseau-Anderson about analytics, self-promotion, being a champion of other women, and business growth. Jackie is a Strategic Advisor and Growth Strategist with ScaleHouse, working alongside Ponderings from the Perch friend and alumni Kristin Luck.  Jackie’s impact and work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Her understanding of social media and specialization in millennial connections has been cited in the New York Times and the Wall Street Journal. Jackie’s work with ScaleHouse focuses on helping companies identify their strengths and mitigate their weaknesses, both strategically and operationally, to maximize their growth potential. Prior to ScaleHouse Jackie was the Chief Client Officer at Simmons Research where, as a member of the executive team, she lead the company’s transition to a client-centric organization across both the syndicated and custom lines of business. Through her roles leading sales, custom research and new product development with companies like Simmons, Experian, JD Power and Forrester, Jackie has helped design products and teams that bring value to customers while driving revenue for companies. This episode is sponsored by a Masters In Clarity Workshop on Oct. 3-4. Join PR & Media Expert Deirdre Breakenridge and Speaker & Communications Strategist Dolores Hirschmann for a live workshop in New York City - turn up the volume and engage with your audience. Use code PMSPECIAL for 10% off! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to deliver value to content marketing. Paull has used marketing research technology to focus on political and focus group research, but has morphed those strategies into a real-time scoring system for action sports through his company Dialsmith. David Paull also has a podcast, called Engagious, where he has respectfully interviewed the likes of Ryan Serhant, Kristin Luck, Dr. Lindsay Portnoy, Tom Hoffman, and the well-known entrepreneur, Gary Vaynerchuk, or more notably GaryVee. During this podcast, Priscilla and David also discuss some of the technical concepts of operating a podcast, how to interview properly, and managing time with a busy schedule. Be sure to subscribe to Engagious podcast, or check it out on iTunes? Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet. Learn more about your ad choices. Visit megaphone.fm/adchoices

Running a marketing agency of any flavour requires grit, determination, some serious smarts and of course, persistence. Without these ingredients, you will do well to survive, let alone thrive. But what if your ambitions are loftier than simply survival or running a lifestyle business? What if you want to grow your agency and achieve some scale so that you can exit with a decent earn out? Well, that's a challenge that a lot of agency owners tackle and with varying degrees of success. But if you're on that road, you'll enjoy this podcast episode with Kristin Luck, the founder of a growth consultancy called Scale House. Kristin is a serial entrepreneur having sold multiple market research businesses before setting up her consultancy. In this show, Kristin and I talk about the key ingredients of growing and scaling an agency business, from getting the founder out of the way, to systems, processes, culture and more. If you're interested in growing your agency business, there should be some good ideas in here for you to enjoy. Here are the resources mentioned in the show: Masters of Scale Podcast https://mastersofscale.com/ How I built This with Guy Raz https://www.npr.org/podcasts/510313/how-i-built-this Growth IQ by Tiffani Bova https://www.amazon.com/dp/0525534407/ref=cm_sw_em_r_mt_dp_U_E5x3CbXA8AY9C Sell with a Story by Paul Smith https://www.amazon.com/dp/B01GW9XH84/ref=cm_sw_em_r_mt_dp_U_n6x3CbDASEVWS To contact Kristin: https://www.scalehouse.consulting/ https://www.linkedin.com/in/kristinluck/

Welcome back! On this week’s episode of Intellicast, Adam and Brian and joined in the studio by David Butler, the Chief Client Officer of PureSpectrum. The guys talk about the latest in market research news, including the recent Ipsos acquisition, a potential bidder on Kantar, and Kristin Luck’s new venture. They then dive into how David got his start in market research, his role at Pure Spectrum, including his new promotion! They also spend some time discussing the announcement video PureSpectrum put out on April 1 about their new Mars panel. You can watch the video here: https://www.linkedin.com/feed/update/urn:li:activity:6518523062638514177 The guys also have some fun and discuss David’s music tastes, his biggest source of pride, and a new Mount Rushmore of MRX “Dudes”. This is a great episode! You can connect with David on LinkedIn here: https://www.linkedin.com/in/david-butler-0161b017/ You can learn more about PureSpectrum by visiting their website here: https://purespectrum.com/

Welcome to Intellicast’s Best of 2018, part 1! In the best of series, we look back some of our best interviews of 2018. In part 1, we revisit our interviews with a couple of powerhouse women in the market research industry. First up is our interview with the founder of Paradigm Sample and current SampleCon chair, Sima Vasa. Second is former President and CMO of Decipher, founder of the Luck Collective and Women In Research (WIRe), Kristin Luck. Enjoy these interviews and stay tuned next week for part 2 of our best of 2018 series.

Nancy Hernon has been with WIRe since the beginning, thanks to her friend and colleague Kristin Luck. “We never had a forum to come together in one place and she gave us that platform.” In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Nancy Hernon, Chief Executive Officer of G3 Translate. With over two decades of experience in the field, Nancy provides a global voice to clients across several industries. Working with major corporations, Nancy has launched new projects and websites and overseen translations for qualitative and quantitative marketing research, technical copy, advertising and legal content. For her, WIRe is a place to connect with like-minded, business-driven women. Starting as a member of WIRe, Nancy has now attended the WIRexec Leadership Summit multiple times. “I just love the way that Kristin has structured it– to make it about the head and the heart, the business and the personal. It’s so different from any industry event I’ve ever been to.” This episode is sponsored by our friends at GreenBook. Through their blog, leading market research directory and other publications, GreenBook connects marketers and insights professionals with people, information and ideas that generate better business results. Whether you’re looking for a focus group facility or just want to stay up-to-date with the ever-evolving insights industry, GreenBook is the resource for you. Check out all they have to offer at: greenbook.org. Want to know more about WIRe? Click here for more information about how you can join for free! Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Flock Stars! These bite-size episodes feature the movers and shakers in marketing, advertising and surrounding industries. Our first season is all about Women In Research and each minisode will feature an inspiring woman who attended the 2018 WIRexec Leadership Summit. In this first episode, Priscilla McKinney interviews Kristin Luck– Ponderings from the Perch vet, supporter of women and Founder of WIRe. “There’s so much direction in what we need to change to be successful, versus really stepping into understanding what our strengths are as women and as business leaders.” Kristin is a serial entrepreneur and a globetrotting, internationally recognized keynote speaker on marketing measurement. She’s a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies. In 2007, Kristin was inspired to start WIRe after connecting with 50 women in the market research industry over drinks. Since that first cocktail mixer, WIRe has grown to become a global not-for-profit organization with 24 events worldwide in 2018. WIRe is completely free to join. Kristin explains, “We don’t want a membership fee to be a barrier to folks to having access to our programming and services.” Want to know more about WIRE? Click here for more information about becoming a WIRE member. To celebrate the badass women featured in this miniseries, we’re hosting a badass giveaway. Click here to enter! Don’t miss an episode of the Flock Stars - WIRE Miniseries. Subscribe to Ponderings from the Perch on iTunes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kristin Luck, advisor to countless companies and founder of the Luck Collective as well as WIRe, shares her perspective on the industry trends. With a keen eye on marketing research's victories and failures in the past, she diagnoses what we should be keeping our eye on for the future. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ FIND KRISTIN LUCK ONLINE: LinkedIn: https://www.linkedin.com/in/kristinluck/ Twitter: @kristinluck The Luck Collective: http://www.luckcollective.com/ WIRe: https://www.womeninresearch.org/

Kristin Luck sits down with Dan for a fun and lively interview on just how we finally solve the marketing-sales alignment issue. Kristin is one of the Top 100 Influencers on Twitter for Marketing and Sales. She is an expert in marketing measurement and growth hacking in addition to being a serial entrepreneur and a globetrotting keynote speaker on marketing, branding, storytelling, startups and innovation. She also regularly contribute to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy). Lastly, she is the founder of Women In Research, a non-profit with over 5,000 members globally. Buckle your seat belts

We have an exciting episode of Intellicast for you! This week we are joined by Kristin Luck, founder of Luck Collective and Women in Research (WIRe)! Join Adam, Brian and Kristin as they discuss: • Kristin’s background in market research • What led her to start Women in Research (WIRe) • Her current work with Luck Collective • Kristin’s hidden talent • New 4 P’s on favorite global destinations • And much more If you want to learn more about Luck Collective, visit their website www.luckcollective.com To learn more about WIRe, what they do, and their programs, or you want to make a donation, visit their website www.womeninresearch.org. You can also contact Kristin via email at kristin@luckcollective.com or on Twitter @KristinLuck. You can also hear Kristen’s interview with Sima Vasa on the Data Guru’s Podcast here.

Kristin Luck is a serial entrepreneur turned growth strategist. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014. Currently, she works as a growth strategy consultant specializing in non-traditional sales and marketing strategies, for early and mid-stage companies preparing for global expansion, funding or acquisition. She is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. Today, she talks about growth strategies and women in marketing research. Kristin Luck - Growth Strategies for Men and Women Alike Kristin has been running Luck Collective for three years now. The growth strategy firm that caters to clients in marketing research and startups looking for opportunities to supercharge their growth. She is also the founder of the eleven-year-old Women in Research (WIRe). The non-profit organization started off as a cocktail hour for women in marketing research that became a quarterly routine. It eventually branched out to New York and other places in the US. “I realized that this thing was not gonna grow. I held on to it so tightly. So we started working with folks in local markets to help expand our event rate.” - Kristin Luck Why She's Holding The WIRe Taut WIRe was founded on Kristin’s eye-opening realization of where women truly stand in the marketing research industry. She worked almost exclusively with women in the early stages of her career. But once she rose up the ranks, she saw more men than women, or no women at all. “Why is it that we have so many amazing women in this industry that are just not making it to the senior levels of their careers?” - Kristin Luck Realizing the Vision Kristin believes that WIRe is steadfastly making progress in creating more opportunities for women to earn their rightful place in the industry. They continually look into pay parity and gender differences in the executive positions to glimpse the degree of change that has come from their efforts. To hear more about Kristin Luck and her insights on women in marketing research and growth strategies, download and listen to the episode! Quick links to connect with Kristin Luck: Twitter LinkedIn Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Kristin Luck is a serial entrepreneur turned growth strategist. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014. Currently, she works as a growth strategy consultant specializing in non-traditional sales and marketing strategies, for early and mid-stage companies preparing for global expansion, funding or acquisition. She is consistently […] The post Kristin Luck – Founder Luck Collective, Women in Research (WiRe) | Ep. 012 appeared first on Infinity Squared, LLC.

Kristin Luck started her career in market research at Lieberman Research Worldwide. From there, she started two tech companies, and now she helps other companies strategically scale for growth. Kerry found Kristin in Bend, Oregon and they talked about Kristin's guiding principles of seeking out challenge and learning new things. For more about this interview, head to http://kerrygross.com/interview-kristin-luck/

After an easy start, Kerry spends the next 13 days pushing hard. Riding north along Route 1 on the California coast, she finds remote beauty and  brutal headwinds. Turning inland to Ashland, Oregon, Kerry considers her options for crossing the Cascades. Eventually, she makes it to Bend to interview entrepreneur Kristin Luck. For more about this episode, head to http://kerrygross.com/episode-3-pushing-too-hard/

Curious about how Wonder Twin Powers activate?Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kristin Luck, Growth Strategist, entrepreneur, Global Strategic Advisor and dynamic powerhouse behind Luck Collective. Kristin is busy traveling the world, serving clients across Asia Pacific, Europe, North America and speaking at multiple marketing research conferences and entrepreneurial events. In this podcast, she pauses to reflect on her journey toward consulting and multiple successes when the stakes have been quite high.  Her firm, Luck Collective, is the go-to in the market research industry for growth hacking. As a consultant, she has a unique perspective from her many years of hands-on work. She founded two companies, help grow and sell three and she has held many jobs along they way. She worked as an analyst, in sales and marketing and product development departments, to name a few. These years of personal experience is the foundation to her tried and true methodologies she shares with her clients to achieve their growth and revenue goals. She proves over and over again that success in business is more than luck - it requires know-how, persistence and an organized application of an effective strategy. Luck, is the icing on the cake! Her passion project, started in 2007, is Women in Research (WIRe). Now with over 5,000 members globally, WIRe is a free to join association facilitating education, entrepreneurship and other career development goals for women in the market research industry through informal networking events around the globe, an educational webinar series, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.  Follow Kristin Luck on Twitter or connect with Kristin Luck on LinkedIn.  Learn more about your ad choices. Visit megaphone.fm/adchoices