Podcasts about esomar

Is data the new oil?In this episode, we welcome Dan Foreman, insights entrepreneur and former president of ESOMAR, who shares his thoughts on what makes data, and by extension insights professionals, so important in today's world.We also discuss: How the insights industry would look if it were built todayWhy data is so valuableThe importance of spending time outside the insights space How to use a data curation approach to build customer affinity

Anne is a founding partner of Gazelle Global Research and has over 30 years of experience leading a team of global research experts with international data collection, processing, and fieldwork management. She is a PRC-certified member of the Insights Association. She has been a longtime member of WIRe, AMA, PMRG, WBENC, WBE, and ESOMAR—where she was the organization's first member to donate a membership to another professional lacking the financial resources. Summary Anne's Background and Giselle Global Discussion Michael and Anne began the conversation with greetings and small talk about their surroundings. Michael informed Anne about some background noise that would be present during the conversation due to construction in his building. Anne confirmed she was ready to proceed with the discussion. The conversation was set to cover Anne's background and her work with Giselle Global, with Michael assuring her that the discussion would last around 15 to 20 minutes. Michael also mentioned that he would share details about how to find Anne at the end of the conversation. Embracing Cultural Differences in Research Anne, CEO of Gazelle Global, discussed the changing research industry and her company's role in helping clients navigate these changes. She and Michael emphasized the importance of understanding cultural nuances to effectively operate as a global organization. They agreed that communicating with clients in their native language fosters trust, improves communication accuracy, and shows respect for their cultural background. Michael shared his experience in running a multinational medical clinic, highlighting the need for organizations to communicate in a language that clients are comfortable with. Trust and Transparency in Business Success Anne and Michael emphasized the importance of trust in running a successful business. They agreed that establishing an aura of trust with clients and team members is essential, as it creates a personal connection and fosters long-term relationships. Michael noted that a lack of trust can quickly damage an organization's reputation, citing examples of companies that lost consumer trust due to various missteps. Both stressed the need for transparency, honesty, and doing the right thing to maintain trust. AI's Impact on Industry and Leadership Michael and Anne discussed the rapid pace of change in their industry, particularly with the advent of AI. Anne emphasized the importance of being able to pivot and adapt as a leader, and highlighted how AI could significantly enhance their research process. She also stressed the need for transparency when using AI, and how it could be a valuable tool when used correctly. They both agreed that AI should be seen as a tool, not a replacement for human beings.

Welcome to a Live With Dan Special, where we will dive into "The research experience in the digital age: modern expectations and data interpretation."   In this episode, we have the honor of hosting industry leader, Golden Bridge awards winner, former president of ESOMAR, and founder of ScaleHouse Kristin Luck.   She will provide valuable insights and perspectives on the ever-evolving landscape of research in the digital age. Don't miss out on this rare opportunity to learn from the best in the business.

Dave McCaughan has long been a leading light on all things brand strategy, research and insights in Asia, having spent nearly 30 years in strategic planning and executive roles at McCann Worldwide all over the region. He has also long given his time back to the research industry through associations like ESOMAR and Greenbook among others.Dave shares his journey from children's storyteller to advertising and from librarian to strategic planning leader in Australia, Japan, Hong Kong and Thailand. With characteristic wit, Dave describes the groundbreaking work he led along the way and contrasts key findings with insights, the US with Asia, The Beatles with Taylor Swift, and generations with life stages. And would you believe that AC/DC played at Dave's high school back in the day? 

What do ultramarathons and market research have in common? In this episode of the Greenbook Podcast, we sit down with ESOMAR president, Ray Poynter, who shares his intriguing journey from a computer programmer in to a forerunner in online and social media research. Ray discusses the significant industry shift towards more in-house client research, facilitated by advancements in technology. He offers insights on how the internet and AI are revolutionizing market research, forecasting AI's impactful but not disruptive nature compared to mobile phones. The conversation also covers the democratization of research through technology, where Ray emphasizes the growing importance of skills like empathy and storytelling, areas where AI may fall short. Additionally, they touch upon challenges in data quality and potential regulatory hurdles with AI's integration. The episode concludes with Ray drawing an inspiring analogy between his enthusiasm for ultramarathons and the relentless commitment required to navigate and excel in the evolving landscape of technology in market research.You can reach out to Ray on LinkedIn. Many thanks to Ray for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.Mentioned in this episode:Register for IIEX Asia Pacific here! —> https://hubs.ly/Q02jPwLz0

As professional market researchers, one of our biggest challenges is access to quality sample. We have all had the experience of having to toss out 10% or even 20% or more of research respondents because they were likely bots, fakes, or otherwise low-quality responses. While online sample is problematic for both B2B and B2C studies, the "solutions" may be different. In this episode, our experts tackle the topic of B2B: how can we efficiently recruit authentic, qualified participants for B2B research? Join Kathryn Korostoff and Sharekh Shaikh, CEO of CleverX, as they discuss how to optimize B2B recruiting for both qualitative and survey research projects. Sharekh has a unique POV on this topic—one that will surely challenge current assumptions about how to get access to high-quality, authentic B2B respondents! At 05:10, Sharekh references ESOMAR research regarding the percentage of fraudulent online survey responses, so we wanted to share the source of that statistic: Technology's role in preventing fraud. CleverX is an audience discovery platform for market and product research teams, specializing in B2B sample. To learn more about the company and the work Sharekh does, please see the links below! CleverX | CleverX on LinkedIn | Sharekh Shaikh on LinkedIn | Sharekh@cleverx.com | 415-318-6857 Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.  **We believe it: Inside every market researcher, is a Research Rockstar!** Hope you enjoy this episode of Conversations for Research Rockstars.  http://www.researchrockstar.com/ Facebook  X (Twitter) LinkedIn 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Anne Brown is an experienced market research professional and serial entrepreneur. As founding partner in Gazelle Global Research she leads a global team with international data collection, data processing and total fieldwork management. She knows market research in multiple time zones, continents and languages. Anne Brown is a PRC certified member of the Insights Association and a long-time member of ESOMAR, WIRe, WBENC and WBE.More Info: Gazelle Global ResearchSponsors: Master Your Podcast Course: MasterYourSwagFree Coaching Session: Master Leadership 360 CoachingSupport Our Show: Click HereLily's Story: My Trust ManifestoSupport this show http://supporter.acast.com/masterleadership. Hosted on Acast. See acast.com/privacy for more information.

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced.The Marketing Society member Adam Riley is the founder of marketing insight consultancy Decision Architecture Limited and is joined by David Smith, Director of Insight Consultancy DVL Smith and also a Professor at the University of Hertfordshire Business School.Adam and David introduce 7 "power skills" that will be critical to staying relevant as AI becomes more advanced. In this episode they discuss the final two "power skills" - inspiring leadership and decision making. Inspiring leadership involves showing authenticity, compassion, and charisma - things an AI cannot fully replicate. Leaders must act as role models and problem simplifiers.With decision making, AI can systematize parts of the process but ultimately complex decisions require a human perspective. Humans add context, intuition and reassurance.The hosts summarize that in an AI future, focusing on these human power skills will allow strategists to collaborate with AI but also excel where AI falls short. Key power skills are critical thinking, sensemaking, creativity, storytelling, foresight, inspiring, and decision making.Humans will still comprehend complexity and empathize in ways AI cannot. Building "T-shaped" teams with expertise across skills is important.Fostering agility and fluidity in thinking will be critical to work alongside AI and "make a difference."The hosts welcome discussion on these ideas and skills needed to survive and thrive alongside advancing AI systems. Bio'sAdam Riley founded marketing insight consultancy Decision Architecture Limited in 2006. His 25-year-plus career has spanned market research agencies, client-side roles and management consultancy. Adam joined TN-AGB in the early nineties, before moving to RSL in its embryonic international research team. After an MBA at The London Business School, he joined Samsung in South Korea, as a Global Marketing Strategist, before moving back to London and becoming a senior member of the marketing strategy practice of Monitor Company (now part of Deloitte).David Smith is a Director of Insight Consultancy DVL Smith, which he founded in the 1980s. He is also a Professor at the University of Hertfordshire Business School. He holds a PhD in Organisational Psychology from the University of London and is a Graduate Member of the British Psychological Society. He is a former Vice President of ESOMAR, a Fellow and former Chairman of the UK Market Research Society (MRS), a Fellow of the Chartered Institute of Marketing and also a Fellow of the Institute of Consulting.Find out more at The Polymath Mind Substack

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced.The Marketing Society member Adam Riley is the founder of marketing insight consultancy Decision Architecture Limited and is joined by David Smith, Director of Insight Consultancy DVL Smith and also a Professor at the University of Hertfordshire Business School.Adam and David introduce 7 "power skills" that will be critical to staying relevant as AI becomes more advanced. In this episode they discuss the next 3 "power skills" needed to thrive in an AI-powered world: creativity, storytelling, and foresight.For creativity, AI will provide a "first draft" that humans can then build on with creative prompts and nudges to reach true creative insight. With storytelling, humans must move beyond telling stories to transmitting powerful psychological messages that tap into emotions. AI can help craft stories, but humans provide the empathy.Foresight involves "virtual time travel" - not just forecasting but imagining desired futures. Humans can envision scenarios in a way AI currently cannot. AI will get strategists and marketers to "first base" with data analysis, but they need these skills to make the leaps AI cannot yet make. The skills discussed so far are: critical thinking, sensemaking, creativity, storytelling, and foresight. Still to come in the final episode are inspiring and decision making, and thoughts on applying these skills going forward.Bio'sAdam Riley founded marketing insight consultancy Decision Architecture Limited in 2006. His 25-year-plus career has spanned market research agencies, client-side roles and management consultancy. Adam joined TN-AGB in the early nineties, before moving to RSL in its embryonic international research team. After an MBA at The London Business School, he joined Samsung in South Korea, as a Global Marketing Strategist, before moving back to London and becoming a senior member of the marketing strategy practice of Monitor Company (now part of Deloitte).David Smith is a Director of Insight Consultancy DVL Smith, which he founded in the 1980s. He is also a Professor at the University of Hertfordshire Business School. He holds a PhD in Organisational Psychology from the University of London and is a Graduate Member of the British Psychological Society. He is a former Vice President of ESOMAR, a Fellow and former Chairman of the UK Market Research Society (MRS), a Fellow of the Chartered Institute of Marketing and also a Fellow of the Institute of Consulting.Find out more at The Polymath Mind Substack

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced.The Marketing Society member Adam Riley is the founder of marketing insight consultancy Decision Architecture Limited and is joined by David Smith, Director of Insight Consultancy DVL Smith and also a Professor at the University of Hertfordshire Business School.Adam and David introduce 7 "power skills" that will be critical to staying relevant as AI becomes more advanced. In Episode 1 they focus on the first two: critical thinking and sensemaking.For critical thinking, abductive reasoning will become more important as AI improves deductive and inductive logic. Abductive reasoning involves making informed leaps and using "fuzzy logic" to arrive at nuanced conclusions with imperfect information.Sensemaking involves seeing the big picture interconnectedness of events and piecing together an understanding of how the world works. It requires intellectual confidence to bring together different disciplines.Developing these skills will allow strategists and marketers to crystallize issues, see connections others miss, and pull together coherent narratives from disparate information.In future episodes, they will cover the other power skills: creativity, storytelling, foresight, systems thinking, empathy, and learning agility.Bio'sAdam Riley founded marketing insight consultancy Decision Architecture Limited in 2006. His 25-year-plus career has spanned market research agencies, client-side roles and management consultancy. Adam joined TN-AGB in the early nineties, before moving to RSL in its embryonic international research team. After an MBA at The London Business School, he joined Samsung in South Korea, as a Global Marketing Strategist, before moving back to London and becoming a senior member of the marketing strategy practice of Monitor Company (now part of Deloitte).David Smith is a Director of Insight Consultancy DVL Smith, which he founded in the 1980s. He is also a Professor at the University of Hertfordshire Business School. He holds a PhD in Organisational Psychology from the University of London and is a Graduate Member of the British Psychological Society. He is a former Vice President of ESOMAR, a Fellow and former Chairman of the UK Market Research Society (MRS), a Fellow of the Chartered Institute of Marketing and also a Fellow of the Institute of Consulting.Find out more at The Polymath Mind Substack

This episode of Now that's Significant, a market research podcast features Diana Lucaci, the Co-Founder and CEO of True Impact. Diana is a Board Member of the Canadian Research Insights Council (CRIC), Canadian Representative of ESOMAR and Committee Member of the Standards Council of Canada (SCC). She holds a degree in Neuroscience and Psychology from the University of Toronto.  Diana and host Michael Howard (Head of Marketing at Infotools) discuss the value that market researchers can bring, regarding the increase of customer loyalty, when they help their organizations to better understand attention and emotion. In this episode, we talked about: The effect and the need to understand attention and emotion to pull on these things, to draw on these things as well, to understand consumers and to be able to use neuroscience and other means as well to give those traditional methods to try and predict market behavior and help consumers to move through, whether it be your website, your product to choose you at the store, etc., as well.We briefly touched on the value of loyalty on a brand as well.We touched on the role of traditional research in terms of helping improve the overall neuroscience projects that we're going through as well, and then vice versa as well.We had to look at it's not enough just to use things that typically pull on emotional strings, but we have to, I guess, use some carefully and thoughtfully in a way that is contextually relevant to the consumer as well, but also relevant to your brain, too, if you've just got something there for the sake of it, then people do start raising questions and they can quite easily switch off as well. If it isn't that relevant.We had a look at some of the content scientist, so they had the concept testing and how it evolved over the years as well in response to innovation and being able to do things now and ours that used to take a lot of years as well, months rather, or days to some really shortening of time and cost as well too, to be able to help marketers to make better decisions in terms of the projects that they're doing.You also shared about some of the big mistakes marketers can make are often trying to do too much. Whether that be key messages or CTAs call to actions being able to just focus on one main thing that is directly related to the strategic directives or objectives of the brand or the campaign as well is really key - which is ultimately about being more commercial.And lastly Diana touched on some of your favorite projects that you've done as well, We hope you enjoy the show. 

On this episode of Now that's Significant, a Market Research Podcast, Host Michael Howard, the head of marketing at Infotools is joined by two esteemed representatives from ESOMAR in North America. The first is Bob Birdsell, ESOMAR's Membership Development Director for North America and the second is Dan Fleetwood, President of Research Suite at QuestionPro and the chair of the North American Representative team for ESOMAR. Bob and Dan share in the episode some great insights into the impressive growth and potential that they're witnessing out of Canada and the United States. On the show, we discuss: ESOMAR reportsGrowth opportunities for the industryData quality initiativesESOMAR CongressThe AI TaskforceAnd more We hope you enjoy the show.

Welcome back to Intellicast! Thanks for joining us for a Midsummer Market Research News Update! Today's episode starts with updates on upcoming conferences. It's hard to believe in just a few weeks kids will be back in school and fall conferences will be starting. Get the overview of events before they're here! In the first news story, the guys discuss GfK's plans to sell its European Consumer Panel business to YouGov as part of its deal to merge with NielsenIQ (NIQ). Producer Brian shares a great sports metaphor to explain this decision. In another M&A news story, Brian and Brian talk about Qualtrics receiving a $500M investment from venture firm Accel following its acquisition by Silver Lake and Canada Pension Plan Investment Board (CCP) for $12.5B. This gives the new owners 100% of Qualtrics, including all the shares owned by SAP. The next story is AI-focused with a discussion of ESOMAR's new task force to address the use of artificial intelligence in the research, insights, and analytics sector. The new task force aims to educate, raise awareness, and develop guidelines for the use of AI in the industry. Brian Lamar and Producer Brian chat about what this might mean for AI use in US research. To round out the episode, the Brians discuss Ipsos's acquisition of the insights business of Big Village Australia, including its public sector research, employee research, and customer experience. Sago has also appointed Katherine Reagan as Chief Revenue Officer and promoted Raj Manocha to Chief Client Officer. Brian Lamar gives Raj a special shoutout for his superior fashion sense. This is a news-packed episode that perfectly sums up what the industry is up to this summer. Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Watch our latest webinar, Deeper Understanding on Mental Health: How Strategic Sample Blending and Narrative Inquiry Uncover Richer Insights, on-demand! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today's episode, Brian Lamar and Producer Brian are joined by Cindy Neumann of the Insights Association and EMI's own Mary Draper. This is a great episode to discuss some of the great things going on in our industry, especially the initiatives being led by the Insights Association. The interview kicks off with a quick chat about Cindy's background and what led her to market research. Like many researchers, Cindy kind of fell into the market research industry and has spent the majority of her career on the syndicated data side of things. About a year ago, Cindy had the opportunity to join the Insights Association, where she works now. In the next segment of the interview, Cindy takes some time to discuss the Insights Association DII Council (Data Integrity Initiative Council), a committee dedicated to improving data quality. She shares how and why the DII was created, who is on the council, and some of their current efforts. This segues into a conversation surrounding the Data Integrity Toolkit, a resource created by the DII for anyone who is interested in learning more about data quality. Cindy shares some of the areas that the toolkit focuses on, and Mary discusses how she uses the toolkit in her role at EMI. We also get an idea of what will be coming with the next release, what the DII is currently working on, and some of their most important initiatives including a partnership with MRS, ESOMAR, and SampleCon. If you have a passion for data quality or have been looking for a way to get more involved in the market research industry, this episode is for you! Thanks for listening! Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Season 6 of Intellicast! In today's episode, the Brians are joined by EMI's own Andrew DeCilles to discuss the latest market research news and the Quirks Chicago conference that Andrew and Brian Lamar attended last week. The guys jump right into the recent market research headlines starting with Qualtrics' $12.5 billion acquisition by Silver Lake. Andrew and the Brians discuss what this might mean for the industry as more tech entrepreneurs start to invest in MRX. This is followed by some ESOMAR news. Joaquim Bretcha has been named the Interim Director General and Ray Poynter has been elected president, replacing Kristin Luck. After that, we share some newly announced partnerships. Sample Ninja has partnered with Research Defender to improve their fraud detection. Additionally, the Insights Association, ESOMAR, SampleCon, and the Market Research Society have partnered on a campaign to address fraud and data quality risk. Hold on to your hats ‘cause we're not done yet! In a final pairing of news stories, we discuss PureSpectrum's completion of a $37 million round of equity funding and an update to the algorithm used for their PureScore respondent scoring system. The news segment of this episode is wrapped up with a look at the Attention Validation Initiative from the Advertising Research Foundation. In the second half of the episode, Brian Lamar and Andrew give a recap of their experience at Quirks Chicago. They discuss some of their favorite sessions as well as trends and themes that emerged from the conference. Brian was able to bring his dog, Bonnie, to the conference and she even got her own badge! If you clicked with Bonnie at Quirks, we'd love to hear from you. The guys also reflect on a new marketing strategy they used for their session with BrandTrust. If you missed our session, this is a great episode to fill you in on some of the material we covered and give you an idea of where you can hear it in the future. It includes content we're passionate about both professionally and personally, so you'll want to make sure you hear it at least once. Thanks for listening! Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Season 6 of Intellicast! In this episode, Brian Lamar is joined by Brad Franz of Burke and EMI's own Mary Draper to discuss the recent SampleCon conference. Before they jump into the interview, they share a few updates from the market research world and an overview of the MRX event season—including a few discount codes! So, if you're still trying to make room for some upcoming conferences, don't skip this! The interview kicks off with Brad and Mary's overview of the conference. SampleCon celebrated its 10th anniversary this year and Brad has attended every SampleCon conference since its beginning! They share their main takeaways from the event and what's changed about the conference over the years. In the next segment, Brad and Mary each take a minute to discuss their sessions from SampleCon. Brad's session made space for a conversation on creating a sustainable online data quality strategy. Mary was part of a collaboration lab on data quality with Katrina Noelle of KNow Research. Toward the end of the interview, Mary, Brad, and Brian talk about the collaboration between SampleCon, the Insights Association, ESOMAR, and MRS on data quality. If you can count how many times we say, “collaboration,” let us know! Thanks for listening! You can connect with Brad on LinkedIn! Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

At the end of the day, customers, consumers, users, and whatever else you call them, are humans! So does understanding the entire HUMAN experience help companies to be better partners to consumers? And how do we conduct this human-centric approach of holistic insights? To discuss the topic, Jennifer Mancusi is joined by Nikki Lavoie, an ESOMAR council member, and global insights leader. Connect with Nikki here: https://www.linkedin.com/in/nikkilavoie/ Don't miss these episodes: How to humanize business How humanizing the customer helps us understand them better How market research technology helps in customer-centricity

Welcome back to Season 6 of Intellicast! We've got a news-filled episode for you this week so buckle-up! Brian Lamar and Producer Brian are sharing the latest market research updates and breaking news for the second week in a row! The guys kick-off the episode with a conference overview, including those that EMI will be attending. The MRX conference season starts in just a few weeks, so it's a good idea to have a grasp on what's happening and when. They also give a quick ESOMAR election update as this story continues to unfold. To start the news segment of this episode, Brian and Brian touch on Momentive's report of an 8% revenue increase for the full year of 2022 and their restructuring plan that will eliminate 11% of their workforce. In a similar vein, they later discuss Big Village, formerly Engine Group, and how they have filed for Chapter 11 bankruptcy protection. Big Village also announced that they have secured a purchaser for their agency, Insights and Balihoo businesses, to the Refuel Agency. Stepping into a few more positive news stories, the Brians get to discuss some new brand names and identities! They talk about Simon Kucher's new brand identity based around “unlocking better growth,” Ipsos's acquisition of Xperiti, News Corp Australia's launch of The Growth D_Stillery, and McKinsey's acquisition of Iguazio. You can already guess that this leads Brian Lamar down a rabbit hole of brand name jokes and a celebration of our first underscore in a brand name! This news episode is short and sweet, with all the news stories you can't miss! Thanks for listening! Don't forget to reach out and give us your suggestions for the new intro music! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Season 6 of Intellicast. We promise not to keep you over an hour this episode! Brian Lamar and Producer Brian are breaking down the latest market research news and sharing some updates ranging from football to flatscreens. The episode kicks-off with an overview of the upcoming conference season. You can catch Brian Lamar and Bonnie the Bulldog at several different conferences in the next few months! The guys then share an update on the ESOMAR election scandal. Ray Poynter posted on LinkedIn that ESOMAR was taken to court in the Netherlands over its treatment of the CEO/Director General and lost the case, reinstating the CEO/DG from the start of January. Unlike what many others (and ourselves) were hoping, this situation will probably not be going away anytime soon. The next news story is that Pollfish has launched a new AI-enabled survey creation tool that claims to generate a ‘professional-grade' survey questionnaire based on a single sentence in under 30 seconds. While this can't replace a great questionnaire writer, it might save them some time. At this point, the guys might need to introduce a “Howard's Legislative Update” segment. Brian and Brian discuss a new bill introduced in Oregon that would require some insights companies, specifically sample providers, to register as “data brokers” with the state. Intellicast is also officially petitioning to bring Howard to Hilton Head for the Insights Association Annual Conference. In the final segment, the Brians talk about InnovateMR's acquisition of Ivy Exec. They also look at a report in the UK that found that marketing budgets have grown but spend in research has declined; this may be mirrored in the US market. They wrap it up with Savanta's acquisition of Infosurv, the Georgia-based full-service MR firm. Thanks for listening! Don't forget to reach out and give us your suggestions for the new intro music! Nominate an IA Laureate: IA Laureate Application (insightsassociation.org) EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to season six of Intellicast! Brian Lamar and Producer Brian are back from their time off and ready to get back at it. Kicking off the episode, they guys talk about Damar Hamlin and the situation that has not only been the talk of the sports world, but of the entire country. Producer Brian talks about how it hits close to home for him in regard to his Dad. They continue catching up, discussing how their holidays were, the recent insights takeover of EMI's social media channels, and more. After what was probably too much non-market research talk, the guys dive into some market research news, with the latest in the ESOMAR election controversy leading it off. They discuss the ruling from an Amsterdam court that found the ESOMAR election misconduct allegations against its former CEO Dr. Parves Khan have “no support in the facts whatsoever.” They then talk about what the next steps could be in this situation. Next, Brian and Producer Brian dig into RAIDAR, the new Real-time Analytics, Insights, and Data Activity Ranking launched by the folks at MRWeb. They discuss how it has been positioned with its launch and give some speculation on where it might go and how it may be viewed by the industry in the future. The guys then give some congratulations to Beth Finn for being promoted to the Chief Client Officer at Directions Research. In the next story, the guys talk about the news that Congress has instructed the US Census Bureau to provide more transparency on its Ask US Panel project, a story, and project that they had discussed at various times last year.  In the second to last segment of today's episode, Brian Lamar spends some time discussing some of the latest legislative changes that have been proposed or going on that Howard Feinberg provided details on. He talks about the new sales tax in Kentucky that may impact market research buyers. They guys then talk about some of the recent laws that have been discussed that touch on how research subjects should be classified, and their impact on the industry. In the final segment, they guys touch on some of the pros and cons of ChatGPT in the market research industry. They talk about the ways they have played with it and the value they see in it, but also its limitations and some areas of concern. One of the largest areas of concern is around how it might be used by fraudsters to answer open-end questions in surveys, and how (if possible) we as an industry can weed them out from answers from real respondents. Thanks for listening! Don't forget to reach out and give us your suggestions for the new intro music! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

This show certainly gave us lots to ponder! Join CEO and Little Bird Momma, Priscilla McKinney, and the Former President of ESOMAR and Chair of the Board at Zappi, Dan Foreman, as they unpack a laundry list of questions about WTF is going on with market research right now? They start by pondering the big questions: Why are market researchers, albeit jokingly, bad at business? Are they really bad at business or are they just focused on their work? Do they simply lack the vernacular to have their point of view heard? Do they understand HOW their work is used for revenue or brand impact? Are they looking to solve their boss's boss's problem?  As Dan says, “Data is the new oil.” Dan continues on to say, “Data is what people carry around in their heads and their hearts and their guts.” When you're advising brands, governments, foundations, and people to make huge decisions based on the data, you get to see these incredible impact stories. Yet, the market research industry doesn't effectively communicate that to the board rooms, the c-suite, or to the public at large. As Dan says, “we have a small voice that mostly takes to ourselves.” This is a huge industry problem. And, on the podcast, Dan and Priscilla stir up some ideas for how to move through that.  Additionally, Dan also breaks down the anatomy of a private equity deal and we discuss the recent peak in interest from VC and private equity in the market research space. Ultimately, Priscilla and Dan decided that they have broken through the difficulty and solved the conundrum of the market research world. Yes, you heard it all here on Ponderings from the Perch. Don't let the fun stop here. For business professionals, mastering social media is no longer a “nice to have” set of skills, but a fundamental need in order to advance your career. You need an effective and proven system to move from social selling all the way to digital dominance. Learn more at littlebirdmarketing.com/social Resources, companies, podcasts, and people mentioned: WPP Zappi Bakamo Social Latana Brand Tracking VeyLinx ESOMAR Millward Brown Market Research Institute International Infinita Technologies  Schroder Ventures Investment Plan Neilson IG GFK Ryan Berry Steve Phillips Leigh Caldwell of Irrational Agency Kamran Jaffrani from HatchTank Jamin Brazil Stranded Podcast Kristin Luck

Welcome back to Intellicast! We're excited (and a little sad) to share a market research scandal with our listeners along with the latest industry news. But - when there is a scandal, you can bet it will be uncovered on Intellicast! The guys waste no time getting into ESOMAR's announcement late last week that they uncovered “serious misconduct” in their recent council elections. The results of the election have been invalidated and a new election will be held. The CEO is stepping down and two others have been removed from their positions. The past interim CEO will return to the role in the meantime. This segment is also interrupted by breaking news from Kristin Luck to ensure we provide a fair update. They will be having an extraordinary general meeting in the next two weeks. The next segment touches on Toluna's acquisition of qualitative technology firm Further which encourages the trend of a hybrid qual/quant methodology. They also touch on Jibunu's addition of a survey text editor tool to its DIY tool (and a great acronym.) We also see more money invested in insights as Alida has secured a $60M syndicated credit facility. In the final story of the episode, Brian Lamar and Producer Brian discuss the Insight's Association's petition that the Department of Labor clarify market research participants as independent contractors in response to the proposed new Fair Labor Standards. The new rules could mistakenly categorize research participants as employees of research companies. The guys also give a shoutout to Howard Feinberg, market research's advocate on Capitol Hill. Thanks for listening! Send us suggestions for new intro music and stay tuned as we wrap up Season 5! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are diving into another news-fueled episode today. In the episode's first segment, Brian Lamar goes rogue with an off-script news story that literally hits his inbox as we were recording. Schlesinger Group announced that Reed Cundiff will be their new CEO replacing Steve Schlesinger who has served as CEO for the past 20 years. Friend of the podcast, Isaac Rogers was also promoted to President. Continuing with this theme, the guys discuss Dynata's announcement that they have appointed Mike Petrullo formerly of Dodge Data & Analytics as CEO, replacing Gary Laben. This leads down a bit of a rabbit hole on big-name free agents in MRX and what they might be doing next.  In the next segment, Brian and Brian chat about Forsta's partnership with CX data specialist GemSeek to launch a predictive net promoter score that will allow clients to access predictions about “silent customers” who don't respond to surveys or submit feedback. This begs the question—if your experience is just "fine” do you really need to complete an NPS survey? ESOMAR also announced the results of its council elections. Brian Lamar and Producer Brian discuss some of the highlights including friend of the podcast, Lisa Wilding-Brown's reelection, and former guest Nikki Lavoie's nomination as President-Elect. They also touch on the news that Verisk has sold Mackenzie Wood to Veritas Capital for over $3.1B—a huge acquisition. The episode wraps up with two Escalent stories. The first is about how they have launched a new solution called Tech TrustBuilder to help understand how brands can build consumer trust in technology. The second is Escalent's acquisition of Rhein Associates and the launch of a new practice focused on Commercial and Fleet vehicles. Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today's episode, Brian Lamar and Producer Brian are excited to welcome Lisa Wilding-Brown, CEO of InnovateMR and a member of ESOMAR Council, to the podcast. Lisa shares notes from her experience at the recent ESOMAR conference, her thoughts on ESOMAR council re-election, and more. To kick-off the episode, Lisa jumps into her recap of the ESOMAR conference in Toronto. She touches on a presentation on fraud during which they interviewed real fraudsters! This presentation gave insight into new fraudster tactics and what our industry can do to combat them. Brian makes a great connection between this session and the 2002 blockbuster, Catch Me if You Can. Lisa then discusses what she hopes ESOMAR council can do to get to the root of fraud and make new policies to fight against it. While Brian and Lisa could likely talk about data quality for an entire episode, they move into a second segment about Lisa's other passions including the young ESOMAR society, an initiative designed to help young researchers at the start of their careers. Brian and Lisa also touch on the importance of diversity in our industry. Lisa then gives insight into some of the other topics she and the ESOMAR council want to tackle. Lisa wraps up the interview with some information about voting for ESOMAR council which is this October. The new council will be announced on November 3rd. This is an awesome interview with a great representative and leader of our industry. Thanks for listening! You can connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisawildingbrown/ Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

With Esomar Council elections in full swing until October 25th, host Priscilla McKinney and Lisa Wilding-Brown meet to unpack all the reasons why leaders in the insights space would take this much time and effort to volunteer for this gig. While both our CEO and Momma Bird and InnovateMR CEO are on the ballot this episode is about pulling the curtain back and showing those curious about this effort what it really takes, how you can contribute and why it is important to get more people participating with different points of views, skills and passions. Lisa opens up about her passions for data quality, DEI and mentorship through different Esomar steering committee. In the past year Lisa has contributed to each of these efforts in the global insights community. You'll want to year more about YES (Young Esomar Society). No matter who is elected by month's end, the association is in good hands based on the highly-qualified candidates for the council seats: Nikki Lavoie Alain Mizrahi Dharmendra Jain Priscilla McKinney Tom De Ruyck Priya Lobo Claudette Dearnaley Vanessa Oshima  Jean-Marc Leger Seyi Adeoye Martin Oxley Manny Rodriguez Michaela Gascon Lisa Wilding-Brown Mariela Mociulsky Martha Llobet Joy Uyanwune Corrine Moy Paul Hudson Diana Mitkov Shoutout to our sponsors CloudResearch and Fieldwork!

Oh, Canada. Priscilla and Ashley are back from the 2022 ESOMAR Congress in Toronto. In between attending sessions and networking events, the duo connected with colleagues to record their takeaways from the conference. Tune in to the episode to hear from thought leaders in the market research industry. This episode features: Pravin Shekar of ESOMAR Aryn O'Donnell of Fieldwork Anne Stephenson of Explorer Research Crispin Beale of Behaviorally, Insight250 and mTab Horst Feldhaeuser of Infotools Chris Martin of FlexMR Michaela Gascon of KJT Group SPONSOR: Do you know what “lies” behind your data? When the truthfulness of respondents is in question, the entire survey process is compromised. At CloudResearch, we're exposing the hard truth about online survey fraud.  Join us in an Insights Association webinar that pulls back the curtain to reveal shocking, never-before-seen footage from actual fraudulent click farms. You'll see fraud as it truly happens with your own eyes, and learn how Sentry stops fraudsters in their tracks. Join us, November 3, 2022. Stay tuned for how to register.

A new election period is just around the corner for ESOMAR. The incoming candidates are laying out their visions for the future of the industry and highlighting what they can bring to the organisation's Council. In this episode, we chat to FlexMR CEO, and Council candidate, Paul Hudson about his experiences in the market research industry and the challenges that lie ahead. Over the course of 10 minutes, we cover the convergence of agency and client side teams, the complex role that research and insight plays in the modern commercial landscape and how ESOMAR can prepare for an interconnected future where data fluency and diversity are key. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) Featuring: Paul Hudson, CEO (LinkedIn) For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook

Welcome back to Intellicast! This is part 1 of our 2-part series previewing some of the speakers and content at this year's Insights Marketing Day in Chicago on October 6, 2022. In this first episode, Brian Lamar and Producer Brian are joined by David Paull of Dialsmith and Lillian Labs and Susan Griffin of Griffin + Skeggs Collaborative. Both David and Susan will be speakers at the upcoming IMD conference, so this episode is a great chance to get a sneak peek at the content they'll be sharing. David Paull [4:00 – 29:05] David's interview kicks off with an overview of his background in market research. He started his career in technology, marketing, and sales but eventually fell into marketing research which led him to found Dialsmith and Lillian Labs. In his interview, we learn how these companies work together for stronger storytelling and messaging. David's session at IMD, Stupendous Storytelling for Marvelous Messaging, will share a real-life example of a B2B company struggling to differentiate itself from its competitors. He'll share how they developed new messaging from their research, tested, and finalized it. It will cover everything from getting to know your audience to creating testable, story-based messaging. Toward the end of his interview, David shares some quick tips for improving your storytelling and messaging and has his own segment of the 4Ps. This is a jam-packed interview that has us hyped up for his presentation at Insights Marketing Day! Susan Griffin [29:06 – 1:10:52] We start Susan's interview by asking about her career and background. Susan actually got her start in sample! She's held various roles including East Coast US Representative for ESOMAR and being on the Insights Council for the American Marketing Association. Susan shares how her involvement in these organizations led to her career in market research. Susan's session at IMD is titled, When Building Your Brand, Think Like a Builder! Her presentation will help market researchers differentiate the work they do from others in the industry, and understand how, as builders, we can describe our end product rather than simply sharing our tools. (An awesome metaphor if we do say so ourselves.) You'll walk away from her session knowing how to make your brand accessible, memorable, and referrable. Susan shares her advice for market researchers if competitors start to adopt your differentiating messaging and has her own take on the 4Ps! You don't want to miss Susan's session at Insights Marketing Day! You can listen to Susan's podcast, Story Conversations, here. Dinner in America, the movie featuring Susan's daughter, Emily, comes to Hulu later this month! You can watch the trailer here. You can also learn more about Griffin + Skeggs Collaborative here: https://www.griffinandskeggs.com/ Thanks for listening! Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Serial entrepreneur Kristin Luck is the founder and current managing partner of ScaleHouse, a consulting agency for scaleups, and the president of ESOMAR, a global organization that promotes the value of data, research, and insights in effective business decision-making.Kristin and her team at ScaleHouse help businesses of all sizes reach their growth goals. In this episode, Kristin shares hard-won wisdom about scaling and provides tips and insights for other founders looking to grow rapidly — and sustainably. With decades of experience growing her own companies to successful exits and supporting organizations across every industry with their scaling strategy, Kristin's knowledge is an invaluable resource for any entrepreneur who's ready to get growing. Connect with Kristin on Twitter @kristinluck or LinkedIn.Learn more about ScaleHouse here: https://www.scalehouse.consulting/ Twitter: https://twitter.com/scale_house?lang=en 

Siim Sainas  is a Social Media Measurement and Insights Lead APAC at Google. You can't get better than that right? I sat down with Siim, to get his 101 on how fashion brands can create successful Influencer Marketing campaigns.  Siim, originally from Estonia, has a wealth of experience in research and analytics, across a myriad of international brands. 170+ at the last count, including Google (I'm so excited I had to mention it again), Pepsi, Intel, H&M and VISA. His work has been featured in the New York Times, used by WFA (World Federation of Advertisers), and many Omnicom and WPP agency teams. Siim is also a member of ESOMAR. And if that is not enough he started a blog, Brand Hero, with a learning component to pass on his knowledge and save you time and money. If you want to learn more about Influencer Marketing head over to brandhero.co And if you want to know more about me, I am currently a Senior Lecturer in Fashion Marketing & Management at Raffles College of Higher Education in Singapore. I love helping fashion and lifestyle brands who want to use fashion to impact society. You can find out more at www.anisajohnny.com Subscribe, like and follow my content and please let any friends know that may benefit. 

Getting that balance right between looking after your people and keeping your culture high performing can be tough to navigate, but Emma was good enough to share precisely how System1Group does it in this episode. System1 Research was founded in 2000 and pioneered behavioural science to predict better marketing that guarantees profitable growth. It's been named ‘Most Innovative Company' by GreenBook (5 years in a row), Best Research Agency by Marketing Magazine, and received ESOMAR's Best Methodology award twice. We talked about the following: The journey, how's and why's of building a high performing healthy culture The initiatives put in place around mental wellbeing What does the review process look like for their workforce, and how has this impacted things? How has this helped attraction & retention? Advice for other businesses who want to go on a similar journey? Contact Emma here - Emma Cooper

Welcome back to Intellicast! We have been gone a few weeks, but are happy to be back with a jam-packed news episode this week. Kicking it off, Producer Brian and Brian Lamar discuss a bit of personal news for Brian as he was promoted to Chief Insights Officer. Loyal listeners may know that he called himself that around April Fool's, but now it is a reality! Then the guys jump into some market research news. First, they discuss the news about Meta (formerly Facebook) and an upcoming class-action lawsuit about how they inflated their audience measurements, as well as a lawsuit out of Illinois about how they are keeping photos of people who do not have Facebook profiles. The guys talk about the implications, both to market research and overall. Next, Brian and Brian touch on the announced merger of NPD and IRI. They discuss whether a rebrand is coming, or if there is enough brand equity in one of the current names that they keep it.  The next story leads to a broader discussion. It starts with the story about a new report from DISQO that found 38% of consumers incorrectly recall their digital shopping journey behavior. Brian Lamar had sent some notes from a presentation he attended at IIeX from Michael Lancor at P&G about their InTech sensor that measures what consumers do and they compare with what they say they do. Brian Lamar and Producer Brian talk about the impact this could have on the future of market research, as well as some of the potential causes or biases that are leading to this disconnect. In the last few stories, the guys touch on the latest earnings report from Ipsos, Press Ganey completing their Forsta acquisition, Kristen Luck being added to Rival Technologies Board, and Geraldine Proust being named as ESOMAR's new head of professional standard. We know it has been a long layoff between episodes, hopefully, you enjoy this one! Thanks for listening! If you are interested in attending EMI's upcoming webinar, The Sample Landscape 2022: The Trends Impacting Online Sample, click here to register: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Working from home became de rigeur during the pandemic and it has widespread benefits. People have been able to work from the comfort of their own homes while complying with Covid-19 restrictions.Remote-first also meant companies could widen the net and hire abroad, effectively “pulling up global wages in developing markets in ways that would have been very surprising only a few years ago” according to Jeremy Johnson, CEO of software developer recruitment company Andela. However, women have been impacted disproportionately. Fifty four million women left the global workforce in 2020 during the pandemic says Kristin Luck, president of not for profit business analytics organisation ESOMAR.Jeremy Johnson and Kristin Luck were in conversation with Euronews journalist Pascale Davies on the Remote stage at Web Summit 2021.Use promo code 'TNS' for 10% off your #CollisionConf ticket now. Support the show

Insights professionals aren't immune to the pressures we've faced over the last couple of years. And no-one knows this more so than Kristin Luck, the current Chair of ESOMAR and co-founder of ScaleHouse Consulting. Kristin joins Infotool's Director and Head of Sales Geoff Lowe on the show to discuss this poignant issue that the industry is facing. The episode covers how we can get burnt out by doing things we really love, not just those laborious things we don't. Historic expectations of busyness formed bad habits, and left us with a form of guilt if we don't keep up our productivity levels. Burnout is not a unique thing to executives, it's researchers too, which Quirks recently picked up on. James Pickles has been talking publicly about his burnout, and we need to be more vocal about this issue, as it can destroy lives. The tension between working hard early on in your career to get ahead vs finding a balance in your life. And this is about prioritizing what's important to you. Be mindful about what you say yes to is a no to something else. Some organizations are starting to work on wellness initiatives, being truly people-first. We need to have more Sue Embrey days, where we have relaxing workdays… Be intentional on how you want to map out your career, put boundaries in place that ensure you can achieve your priorities, what's important to you. Enjoy the show.

Jess Gaedeke, GutCheck CRO and San Francisco 49ers superfan, speaks with serial entrepreneur Kristin Luck, Founder of ScaleHouse, President of ESOMAR, and ‘cat with 13 lives', about scaling businesses, empathetic entrepreneurship, the benefit of female investing representation in male-dominated industries - like porn - and procuring silverware from Denny's!You're going to laugh a lot and learn a lot in this wild conversation with Kristin Luck, who was once fired from Dari Mart before going on to build and scale three technology companies with private equity backed exits! Listen in to discover how a now leading kombucha brand disrupted the market through an empathetic approach, why it takes guts to grow and scale a business, the importance of having a strong brand evangelist, and why, with 85% of purchase decisions being made by women, the investment community could benefit greatly from having more women in senior roles. Kristin's BioKristin Luck is known for building innovative technology led companies that scale quickly through non-traditional sales and marketing techniques.   She serves as an advisor and growth strategist to a slew of cutting-edge marketing and analytics technology and services firms through her growth strategy and M&A advisory firm, ScaleHouse. She is a founder focused on helping fellow founders and executive teams scale and monetize their businesses and works frequently with firms in international markets to execute their entry into the U.S. Kristin has consistently driven triple digit YOY performance improvement to leading marketing tech and services firms including The Harris Poll, Voxpopme, CanvsAI and SightX. Her work has been recognized in both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and growth strategy trends. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.   Grab your favorite beverage and nestle for another episode of the Gutsiest Brands podcast. To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.   Check out Kristin's recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share the playlist! 

Held CEO roles in both plc and PE environments (including through a take private). A dynamic, strategic thinking, customer focused leader specialising in CX, MRX, data and insight consultancy with a focus on using tech to deliver evidence based, commercially grounded solutions. Proven track record of running transformation projects and launching successful start-ups in Europe and Australia. Consistently achieved double-digit EBITDA growth for a decade at Chime Communications.Qualified chartered accountant with both client-side and agency c-suite experience (having also run advertising/marketing services/customer functions for blue-chip brands such as BT, Royal Mail, Post Office Ltd & Dixons Stores Group).UK representative for ESOMAR; Board Director, MRS (past Chair) as well as a fellow of the RSA, MRS and the ICAEW. Currently engaged as the Senior Advisor at US tech/AI firms mTab and Behaviorally as well as consulting to Fortune500/FTSE100 companies and advising several CEOs in the MRX space (including on M&A activity).Owner of a working farm in the Kent Downs AONB and a commercial kennels & cattery (currently run as a charitable rescue centre).

We're back with Part 2 of the Best of Intellicast Season 4 series! In this episode, Brian and Brian revisit interviews with Judith Passingham of ESOMAR and Lynn Adelmund and Laura Finklestein of Trifecta Research. [2:26-34:28] Judith's interview starts with a discussion of her background in market research and what led her to her current role as Chair of the Professional Standards Committee for ESOMAR. Judith then takes a deep dive into the updated ESOMAR Questions for Users and Buyers of Online Samples, what the document is, and how it should be used by sample buyers. [34:29-1:03:32] Our interview with Trifecta Research kicks off with Laura and Lynn giving some details about how they ended up at Trifecta and what their market research backgrounds have looked like. This tees up a great conversation on how the market research industry has changed throughout their careers. Lynn and Laura also chat about Omnibus research, how we're seeing more requests for this type of research and best practices for this method. Part 2 of the Best of Intellicast Season 4 series is full of great interviews on hot industry topics you won't want to miss! Thanks for listening and keep an eye out for Part 3 later this week! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Such an inspiring new episode of the #21for21 podcast again

Welcome back to Intellicast! Joining Brian Lamar and Producer Brian are Gabby Blados and Tony Brown of EMI to talk about the Quirks New York conference they attended last week. [2:03] Starting the episode off, Brian Lamar and Producer Brian touch a couple of breaking news items. First, they touch on Directions Research and their new acquisition of Aimpoint. They then touch on Schlesinger's latest acquisition of Methodify and Ask Canadians from Delvinia. [4:25] We switch gears and talk about the Quirks New York Conference with Tony and Gabby. Tony kicks it off by giving his high-level impressions of the conference. He talks about how great it was to see people face-to-face again. [5:46] Gabby then jumps in and gives us her perspective, both of the overall conference, her experience with it being her first large conference, and how it differed from the GLC local conference she attended earlier in the fall. [8:23] Gabby and Tony then take turns talking about some of their favorite sessions and key takeaways they learned. These included: ·        Gen Z and how they are shaking up market research ·        Best practices for screener and survey design ·        Millennials and B2B research ·        COVID's continued impact on research ·        ESOMAR results of insight buyers ·        Events around the conference ·        And much more Thanks for tuning in! Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

“Making Research Inspirational” is what Nikki Lavoie's company, MindSpark, does on a professional level every day. Like me, many are personally inspired by Nikki, and grateful for the leadership, expertise and energy she contributes to the insights industry through organizations like ESOMAR, The AQR and more.What I *really* wanted to know is the backstory of how she came to launch and lead a global qualitative research agency based in France after starting her career in the US. Nikki shares this story and more, including the importance of respecting research participants, why she's still a Belieber and why she suspects you are, too.

Welcome back to Intellicast! We have a jammed-packed news episode for you today. Jason Inderhees joins Brian Lamar and Producer Brian to help break down all the latest market research news. Kicking off the episode, the guys discuss a couple of acquisitions in the industry, Ipsos buying InfoTool and Zappi purchasing Data Quorum. Next, Brian and Jason break down the new Virtual Aisle solution from Schlesinger Group. Producer Brian throws out what could be a million-dollar idea tied to the solution. The guys then touch on David Karp joining DISQO, and what it could possibly mean for their growth initiatives in the coming years. Next, Brian, Jason, and Producer Brian discuss the news that Nielsen lost their TV measurement accreditation from the Media Ratings Council. They touch on the history of Nielsen's TV measurement, and what it could mean for the industry and the TV measurement marketplace. They also touch on the statement that Nielsen's CEO put out in response to losing their accreditation as well as other recent criticisms the company has faced. The guys then tackle another big industry story. They talk about the launch of the new global guidance for data usage from ESOMAR and GRBN. Brian and Jason agree about the leadership both organizations put forward with the rise in data privacy legislation occurs all over the world. Producer Brian posits that the new guidelines could be a tool that the industry can use in its lobbying against the more restrictive proposed legislation. The guys switch gears next and talk about a new report from the Insights Association and Opinium on the rate of poor mental health among market researchers. This leads to Brian Lamar getting a bit personal about his own struggles. In our last segment of the show, Jason and Brian touch on some of the key highlights from the 2021 Insights & Analytics Market & Top 50 report. Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Now is when many brands are looking to renew their annual trackers. Be sure you are using the latest sampling best practice for tracking studies – download our free whitepaper Strategic Sample Blending: The New Best Practice for Tracking Studies here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck Kristin Luck is the actual President of ESOMAR and Founder of Scalehouse. Prior to launching her own practice, she was CMO of Decipher. She took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. She started her carrier in market research by working for Liebermann and ACNielson.

Welcome back to Intellicast! We have a very special guest on today's episode. Joining Brian Lamar and Producer Brian is Judith Passingham, the current Chair of the Professional Standards Committee for ESOMAR and one of the chief architects of the update to the Questions for Users & Buyers of Online Samples document. The episode kicks off with Brian and Judith discussing Judith's background in market research, and what led her to her current role with ESOMAR. They then turn their attention to the updated ESOMAR Questions for Users & Buyers of Online Samples (Formerly the ESOMAR 28, and now nicknamed the ESOMAR 37). They discuss the background on what the document is, and why it is used in market research. They then discuss what led to the updates to the current document, and what some of the core changes are from the previous version. They also discuss how sample buyers should be using this document. Finally, Judith and Brian highlight the Metrics section of the document, which is entirely new. They talk about what it explores, and how buyers should look at the metrics. If you are a buyer of online sample, and ever had a question about the new ESOMAR guide, this is the episode you do not want to miss! To download a copy of the ESOMAR Questions for Users & Buyers of Online Samples, click here. Thanks for listening! You can connect with Judith on LinkedIn here. If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1. Don't forget to look out for the registration for the Great Lakes Chapter of the Insights Association's Fall Conference, coming up in early September in Cincinnati. Want to come to see us at Insights Marketing Day, click here to register. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. You can learn more about EMI's DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

✨ “Brand is the culture, it says so much about the people, it is a thread that goes to everything”

People often ask, how can I sell myself? I can't talk about myself. You know, where I come from its considered a sin. How can you talk about yourself?  I have built my entire career without selling, I simply share information about trusted business colleagues in my network and in return they do the same for me.Praveen is an outlier marketer, parallel marketer and unconventional marketing is his forte. When the world moves one way, you need to move the other. That's Pravin's philosophy and workstyle. As a parallel entrepreneur, he's taking companies from startup to multi million dollars revenue. And he's an author of eight books.  He's the recipient of the American Marketing Association's Emerging Leader Award. 2:37.      You have to invest in relationships5:00.      I also talk about the seven stages of brand devotion which have been inspired from Arabic literature 12:00     What is your formula for writing books so quickly?15:51     Kiruba Shankar from India was my first book coach, and he put me on a path of daily Writing20:00     Your book “Selling without Selling”, will be released on Amazon on 12th Augustmic@pravinshekar.comI am a Parallel entrepreneur, an Outlier marketer and a Raconteur.Energy, High-performance & Optimal Delivery are my hallmarks. I promise. I deliver.“ROCKING” Keynotes/Workshops (across 27 countries thus far!) Topics include Outlier marketing, Ideation and Referral marketing.Honored with the "Market Research Emerging Leader" Award by the American Marketing Association and the Ginny Valentine Badge of Courage award for skilling and employing people with disabilities.KEY HIGHLIGHTS:CORPORATE:* I am Professional Speaker. Outlier Marketing and Ideation are my tools of creating change among leaders and entrepreneurs.* As a parallel entrepreneur, I head several initiatives. Krux108 for marketing/ideation execution, KreaPLUS.in for Healthcare research and analytics, www.CANDO.ind.in for Social Entrepreneurship, Ins8.in for Idea Validation.BOOKS:* Devil Does Care: Outlier Marketing for entrepreneurs* With you For you: A collection of my b/w images and romantic poems* How to get my first paid speaking gig!: Written for aspiring professional speakersASSOCIATION:• ESOMAR Global Council, Country Representative for ESOMAR, a global Research Association (Conceptualized & organized seven national events)• Immediate Past President, Market Research Society of India• Past Secretary, Governing Council Member, TiE Chennai: Fostering Entrepreneurship worldwide.• I've been a part of Techno-Research Guideline committees (Mobile, Privacy), Conference Ideation/Organization.SPECIALTIES: Outlier Marketing, Ideation, Word of Mouth/Referral marketing

Welcome back to Intellicast! Today's episode starts off with an announcement from Brian Lamar and Producer Brian that Intellicast is now part of C-Suite Radio! Producer Brian gives a bit of background on what C-Suite is and what is means for the podcast going forward. The guys then jump into a discussion on returning to the office and being there on a regular basis starting in June. They discuss how it will be a bit of an adjustment since they both have been working from home since the start of the pandemic, but how the return is different and more flexible.  Next, the guys talk about two different news items from SampleCon. First, that they will be holding SampleCon in-person July 12-14 in Pasadena, CA. Brian and Brian reminisce about when it was initially announced and how they both thought it was a big gamble given the state of affairs at that time. They are both glad they were wrong, and the gamble is going to pay off. Next, Brian Lamar talks about the fundraising initiative SampleCon started called, The Heart of Insights: India Initiative, to help raise funds to purchase oxygen condensers for India to assist with the ongoing COVID crisis there. Brian gives some details on how the whole thing came together and the results so far. The guys then switch gears and dive into some market research news, starting with the new partnership between HubUX and FastFocus. The guys also touch on the new ESOMAR study around the buyers and users of insights, new analysis from Data For Progress that showed a polling bias due to an overrepresentation of liberal voters, and DISQO's new ad effectiveness report. Thanks for listening! If you want to learn more about The Heart of Insights: India Initiative, click here. Interested in attending SampleCon in-person? Click here to register. Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here. The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy! Want to catch up on our blogs? Click here. You can learn more about EMI's DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Who's Your Data goes Global.  I talk to Serial Entrepeneur and Growth Strategy expert Kristin Luck who has started multiple marketing technology companies and is currently president of ESOMAR, a Global association of market research companies that promotes data ethics, research standards and protection. We discuss her experience using data to grow and scale companies, her vision for ESOMAR during her tenure, what it means to think about data ethics on a Global scale and tackling diversity through sensitivity to cultural differences around the world. We talk about Women In Research, the non-profit organization Kristin founded to champion Women in the Marketing Analytics industry. We discuss the trend of Brands diving into social activism  and finally some great advice Kristin has for women starting out in the industry.

Welcome back to Intellicast! We have a great episode for you. On this episode, Brian Lamar and Producer Brian discuss the latest happenings in the market research industry, including news and some recent opinion articles. Kicking off the episode, the guys talk about a couple current events, like when they will be able to schedule their COVID-19 vaccinations. They then talk about how Producer Brian could best explain his job to a group of 6-year-olds during an upcoming career day at his daughter’s school. They then switch gears and talk about 2 recent events coming from ESOMAR. The first is a new update to their Questions To Help Online Sample Buyers, formerly known as the ESOMAR 28. They touch on the differences in the new document from the old one, and how it is a great update given how much the sample industry has changed over the last 9 years. In the second ESOMAR news story, they talk about the results of the recent ESOMAR council elections, including the new President, Kristen Luck, and council member Lisa Wilding Brown. Thanks for listening! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Momma Bird Priscilla McKinney is joined by Lisa Wilding Brown, Chief Research Officer at Innovate MR who is currently running for ESOMAR Council. She has a successful 18 year track record developing research communities and panels. She is a proud advocate and member of Women in Research (WIRExec), the Multicultural Insights Collective, inaugural member of the Insights Associations’ Laureate Program and recipient of the Global Research Business Network’s Participant Excellence Program. Her specialties include: Consumer, B2B & Healthcare Research Mobile Best Practices & Technology Online & Mobile Panel Development & Publisher Recruitment Quality Best Practices & Fraud Mitigation Sample Replication & Frame Development Multicultural Insights Loyalty & Retention Strategies Gamification & Social Sharing Global Incentive Fulfillment (200+ reward partnerships managed) Global Sweepstakes Law Community/Panel Development Operational Efficiency Survey Design (CATI, Online & Mobile) Quant & Qual Contract Negotiation Marketing & Promotion Teambuilding & Training Cost-Reduction Strategies Online & Mobile Privacy Law (GDPR, CCPA, COPPA etc.) Competitive Benchmarking DIY Sampling Technology Profiling Client Development  Learn more about your ad choices. Visit megaphone.fm/adchoices

Sima Vasa is excited to welcome Kristin Luck once again as her guest! Kristin is the founder and managing partner of Scalehouse Consulting, and Kristi and I are both advisors at Oberon Securities, on the investment banking side. Where the industry is, as related to the impact of Covid The abrupt impact of the pandemic on the overall economy brought the industry to a near standstill last spring. It is unlikely to return to its 2019 turnover levels until 2022. ESOMAR Although ESOMAR initially predicted a downturn in research revenues of up to 30%, we still ended up with a stronger third and fourth quarter than predicted, particularly with tech and digital businesses. The digital side of the industry There is a lot of controversy surrounding the digital side of the industry regarding its accuracy, approach, and basis in terms of true research methodology. A revolution The pandemic is accelerating a revolution in the research space. So there were many naysayers about many of the digital technologies, particularly on the qualitative side of the business, going into 2020. When the pandemic hit, it started to fuel the tech revolution and acted as an accelerator to the dynamic shifts that we were already seeing with the digital technology segments and the established market research segments. Masking the effects of the pandemic The performance of the tech and digitally-enabled segments masked the effect that the pandemic had on the established part of the industry. The established part experienced a downturn of 15% last year, in contrast to the 9% growth expected across the digital and tech-enabled segment. Face-to-face qualitative Kristin does not think that face-to-face qualitative is dead. She feels that there is value in face-to-face contact with respondents. And in many cases, qualitative research can be conducted in a digital format and still produce quality results. Migration to more digital techniques  We will see a substantial and permanent migration to more digital techniques. And there will be a combination of methodologies that will integrate both types of tech and digital. Blockchain Most of the companies that started in the blockchain space have pivoted. Although blockchain as a technology still has value, many businesses that were focused on being blockchain-only companies realize that they need to have products that deliver value other than the blockchain platform. Although blockchain is a means to the end and can enhance a portfolio of products and solutions, it is not the end to the product. An ESOMAR member Kristin has been an ESOMAR member for almost eleven years, and she has been on the board called ESOMAR Council for the last six years. For the past two years, she was Vice-President. ESOMAR ESOMAR is a little different from some of the local and regional associations in that they are truly a global association. They look at everything from privacy to data ethics and sound research methods around the globe. And they give those a global perspective. A global perspective Kristin has been involved with ESOMAR for a long time because having that global perspective has been invaluable to her career and the businesses she has developed. Getting some insight into how research gets conducted in other regions gives Americans a broader look at opportunities for researching new and different ways. How ESOMAR differs from other industry associations The overall global look is what sets ESOMAR apart from other industry associations. ESOMAR focused on keeping track of the lobbying for privacy and data ethics all around the world. The structure of ESOMAR The ESOMAR Council consists of elected individuals. Underrepresented North and South America, Africa, and Asia are underrepresented in ESOMAR. So ESOMAR members need to remember to vote for the candidates in their region. Running for President Kristin is running for President of ESOMAR.

Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers. ESOMAR works globally to ensure that the insights industry continues to be able to collect data in an ethical and socially responsible manner, evaluates new methods of research, and takes steps to preserve the longevity of the industry. Kristin, founder and managing partner of Scalehouse, serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple digit growth. Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets execute their entry into the U.S. Kristin also regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you do when your business is all about bringing people together and a pandemic is keeping people apart?Open for Business is a three-part Outrageous Impact special on the in-person market research industry, the people working in it and the incredible journey they have been on to keep open, safe & delivering for clients. We'll hear about the ups, downs, the lessons learned and what this tells the wider Market Research sector about how to navigate through a pandemic. This series was made possible with support from our friends at Little Bird Marketing. https://littlebirdmarketing.comIn this second show, I chat with Abby Goodell, Vice President of Fieldwork Network International. Abby has held a number of roles with Fieldwork Network International and now leads their international division. Abby is currently on the Fieldwork Advisory Council and is an active member of ESOMAR. Abby is based in Brooklyn.We discuss:-       Leading during a pandemic.-       The blurring of lines between personal and private.-       The importance of casual conversations.-       How to still do in-person research when travel is limited.-       The unexpected reasons why participants are coming back. Find out more about Fieldwork at https://www.fieldwork.com#facetofacemrx #mrx #embracetheresearchspace

About the speaker - Himanshu Vashishtha (https://www.linkedin.com/in/himanshuvashishtha/) Himanshu works with organizations to increase their probability of success. He helps them in four key areas innovation, differentiation, evaluation, and activations. With over a decade in the region of C-suite discussion with clients in Fortune 500 companies like P&G, Levers, Mars, Nestle, Pepsi, GM, Visa and with local giants such as Almarai, Emaar, Etisalat, du, Saudi Telecom, Al Jazeera, Mashreq Bank as well as leading government bodies like Prime Ministers Office, Saudi Tourism, RTA, Ministry Of Economy (UAE), pointed to the need to make research actionable which can help clients achieve their objectives. This has led to him following his passion to move consumer insights to the next level using market research, advanced analytics cognitive psychology, behavior economics, neuroscience, and new technologies available. In his previous avatar, Himanshu was Managing Director with Nielsen consumer research business for Middle East & Africa. He has sixteen years of market research experience in the Middle East, Africa, and across the Indian Subcontinent. He is a regular contributor to the leading magazines and newspapers in the region, is/has been part of numerous panels such as Super Brands Council, Asia Brand Council, Effie MENA Awards, Retail Middle East Awards. He has published various papers in ESOMAR and written an analysis of leading global FMCG brand strategies picking one brand in each issue for 24 consecutive issues. He has been a regular speaker at conferences on topics ranging from Big Data, Neuromarketing, Marketing to Women, Youth, Retail environment, Consumers evolution, Marketing, Education, Leadership, and Entrepreneurship. For his Masters, he specialized in Market Research, from the Mudra Institute of Communications, Ahmedabad, India. His special area of interest is behavioral economics and understanding the choice architecture of consumers. To keep learning he teaches Behaviour Economics courses at IIM in India. In this episode How is the industry coping in this pandemic? NeuroMarketing. - What does it mean for a marketeer? Most of the conversations are now happening online and it's important having the right tools to listen to that conversation. Ipsos has Synthesio which is a step forward. What does he think about social listening and what role does Sixth Factor play in that in terms of the offering. What is the new age tech are you using to drive innovation in the field of Marketing Research? In the Middle East, which are the biggest sectors that are investing in the right research? Are the new-age companies like E-commerce or Fintech also using Market Research? What are the use cases for these industries?

¿Qué papel puede jugar la neurociencia y la psicología del comportamiento en el diseño de packaging? Alejandro Salgado Montejo es doctor en psicología experimental de la Universidad de Oxford, y y uno de los más destacados especialistas en diseño e innovación en envases fundamentados en la ciencia.Alejandro integra neurociencia, inteligencia artificial, machine learning e investigación de mercado aplicados al consumo masivo.En este episodio conversamos acerca de cómo aplicar neurociencia al proceso de creación de un packaging. Me contó por qué al diseñar un empaque nuestro foco debe ser el construir una expectativa y una experiencia multisensorial. También hablamos acerca de cómo la inteligencia artificial está revolucionando la investigación de mercado.Alejandro ha sido profesor asociado de la Universidad de La Sabana y de la Universidad del Rosario y ha enseñado en más de veinte universidades y centros de investigación en distintos países.Ha publicado artículos en revistas como Psychological Science, Experimental Brain Research, Psychology & Marketing, y Cognition and Emotion y ha presentado en eventos internacionales como South-by-South West, ESOMAR, Fraunhofer Innovation Days, Federación Europea de Neurociencia y TEDxOxford.Alejandro ha liderado investigaciones sobre los mecanismos afectivos y estéticos que involucra la percepción multisensorial en relación con los envases, en el Crossmodal Research Laboratory de la Universidad de Oxford, Reino Unido.Links Relevantes:LinkedIn Alejandro Salgado MontejoNeurosketchConferencia TEDxOxfordSeguinos:Website de BRANDERMANInstagram de BRANDERMANLinkedIn de Hernán BrabermanMi agencia de diseño de packaging TRIDIMAGEBlog PACKNEWSuscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian dig into the latest market research news. The guys kick off the episode discussing Dynata’s purchase of the searchable insights platform, Sharpr. They discuss how Sharpr might be integrated into Dynata’s offerings, and what clients could expect from the platform. Next, they discuss ESOMAR’s announcement of the Insights Festival, taking the place of the 2020 Congress, and the new agreement between the Insights Association, MRS, and The Research Society. Next, the guys touch on the latest companies to employ OpinionRoute’s new CleanID solution. They also discuss the expansion of FocusVision’s Sample Marketplace. They guys also talk about the latest hire by Burke. In the second to last story, the guys talk about the class-action lawsuit filed against Oracle and Salesforce for violating GDPR. They talk about the potential repercussions and what they are looking to come out of the case. In the final story of the episode, Brian and Brian discuss the results from the 2020 Mental Wellbeing in Research study. They discuss their own experiences, which then leads to a deeper discussion around mental health and its perceptions in society. Talk to you all next week! Register for our upcoming webinar, Is Sample Blending Finally Cool? Best Practices For Tracking Studies, here: https://us02web.zoom.us/webinar/register/7815977657841/WN_QX3ceSkLQcSlpZ0LMZSbbA You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/ You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian catch-up and discuss the latest in market research, current events, and more! The episode kicks off with the guys discussing a new study released by CNBC and SurveyMonkey on worker happiness that found 38% of Americans are happier now than before the pandemic. This then leads into a discussion of a recent music event by an artist that is near and dear to us – Prince. The Prince estate streamed one of his concerts from the 1980s on YouTube this past weekend, and needless to say, Brian Lamar tuned in (more than once). He gives Producer Brian a recap of the concert and some of his top moments. The conversation then turns to states starting to open back up, in particular Ohio. They discuss what they experience this weekend where restaurants and other businesses started to open in a limited capacity, and what it means. They also touch on how the opening will go and what is their own personal lines of doing things but remaining safe. In the last segment, the guys touch on some of the latest market research news, including Measure Protocol’s new QuickAnswers solution, ESOMAR’s report on the $18.7B loss of value the insights sector is facing, and a new media study by Havas Media Group on the habits and behaviors of Gen Z. We hope you enjoy! You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at: www.emi-rs.com/connector/. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/ You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Anne Brown is an experienced market research professional and serial entrepreneur. As founding partner in Gazelle Global Research she leads a global team with international data collection, data processing and total fieldwork management. She knows market research in multiple time zones, continents and languages.  She's no stranger to change. In this episode her experience and practical knowledge shines through. She's built a global team who quickly were able to respond to the Coronavirus threats, but she speaks candidly about what happened with so many projects in the field when it felt as if a light switch was flipped in global market research.  Anne gives her thoughts about what it will be like to "restart" in waves. She candidly discusses the new realities facing many MR firms as they regroup with a "new normal." Her team is keeping an eye on changes and total layoffs. As her team provides a menu of services to augment research teams she anticipates requests for more services and a change in how MR firms will bid for work in the near future.  Anne Brown is a PRC certified member of the Insights Association and a longtime member of ESOMAR, WIRe, AMA, PMRG, WBENC and WBE. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sima sits down with Melanie Courtright, CEO of Insights Association, to discuss the rapidly changing scene and the diligent work that Melanie’s team is doing in providing additional resources and perspectives on how to deal with the fallout of the Corona Virus and its impact to the industry. Melanie began serving as CEO of the Insights Association on January 1, 2020. Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata. A respected, passionate voice on market research trends, standards and quality, Melanie has participated in many industry organizations, events and initiatives. She serves on the executive board of the University of Georgia’s MRII Education program and is an active member of Women in Research (WIRe). Previously Melanie served as President of IA’s Southwest Chapter and as a U.S. representative to ESOMAR. Insights Association’s Call-to-Action There are times when the industry goes through rapid change, of course, and that rapid change is usually due to technology disruption or a new methodology that enters the space, but this particular disruption is totally unplanned and one that we’re facing as a nation. Melanie has observed that in normal times we would ordinarily see healthy competition all around us, but this crisis has pulled the industry together as a community. She has been seeing giveaways of all sorts of free services, software, and licenses. Conversely, when attending some of Insights Association’s Town Halls, you’ll hear fears being expressed by people regarding the viability of their businesses, their jobs and the people that they support. Insights Association’s primary purpose is twofold: to put as much information and resources into the hands of the industry and to advocate as hard as they can into the Administration and government on behalf of the industry. Virtual Town Halls - Information and Resources Each Friday, Insights Association holds a virtual Town Hall with speakers outside of the industry to talk to our industry to discuss topics such as crisis leadership, economics and economics forecasting, financial resources, and how consumer sentiment is shifting. Although the webinars utilize speakers outside of the industry, speakers inside the industry take the time to leverage the meetings with their industry perspectives. Insights Association is also generating as much content as possible into a written format. They’re doing research on research and measuring the impact through the industry. They are also measuring what the corporate buyers believe their future in research looks like and much, much more. Advocation on Behalf of the Industry Melanie explains that they are currently working on a letter to the Administration regarding the large number of small businesses, the large number of independent contractors and the industry’s self-employed sector. They’re reminding the Administration of the size of the research as pertains to the United States specifically, the importance of research as an industry to the government, to the voice of the population and to polling, and the tremendous value that we, as an industry, deliver. Insights Association is encouraging the Administration to remember the insights industry and to not let the industry die out. They will be copying the letter and giving it out to its members so they can sign it, as well. Melanie provides an overview of additional matters for which they advocate. _______________ Email me your thoughts! Sima@simav.sg-host.com LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don’t forget to leave a rating and review! Melanie’s LinkedIn Insights Association Insights Association’s Twitter Insights Association’s Facebook If you would like to get involved, please send Melanie an EMAIL!

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian sitdown to discuss the latest in market research industry. The guys kick-off the episode talking about some of the recent changes to the conference season, including IIeX being rescheduled, as well as NEXT going virtual, and how that may impact conferences in the future. In the second segment, the guys explore the all the research that is being put out around consumer behaviors, or panel performance related to COVID-19. They spend some time highlighting some of their favorites, as well as discuss how the different firms are differentiating their research. Here are the links to some of the research the guys discussed: • Directions Research (Link: http://directionsresearch.com/covid19/) • Pure Profile (Link: https://www.pureprofile.com/infographic-covid-19-how-daily-habits-are-changing/) • Edelman (Link: https://edl.mn/2vE1V7q) • ESOMAR (Link: https://www.esomar.org/covid-19) • LUCID (Link: https://luc.id/marketplacemetrics/) This then leads into a discussion on some disruptions to some industries, and others that could see massive growth. The discussion starts with traditional sports moving virtual, like NASCAR and the NBA, as well as eSports, and if they will become more mainstream because of the current crisis. They also touch on gyms, and the university system. In the final segment of the podcast, the guys highlight some of the recent market research news, including a new position for friend of the podcast, Andrew McKinney, a new hire by PureSpectrum, the cost-savings plan by WPP, and new ESOMAR news. You can read the PDF from ESOMAR here: https://www.esomar.org/uploads/public/knowledge-and-standards/documents/ESOMAR-Management-of-Covid-19-Measures.pdf We hope you enjoy! Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Welcome back to Intellicast! Brian Lamar and Producer Brian kick off the show discussing how going virtual has been going, and if each other has gone stir crazy yet. They also touch on the adjustments both the industry is making as a majority of people are working from home, as well as the changes they have noticed in their neighborhoods. In the next segment, the guys discuss the latest news around COVID-19, including the new stimulus bill and how some of the announced components may impact those in market research. They also discuss the daily press conferences, particularly Ohio and Kentucky, and the new nicknames that they have been given. After the COVID-19 update, the guys dig into some market research news. First, they talk about the new partnership between ESOMAR and MRWeb for listing job opportunities. Then they discuss the Melanie Courtright and the Insight Associations’ lobby efforts in Washington to get assistance for the industry. In the final segment of the podcast, the guys try and have some fun. Brian Lamar gives his assessment of the new hot documentary on Netflix, Tiger King. Since both guys are spending a lot more time inside, they give their top 3 board games. If you have a top board game, or a TV Show you would recommend. Let us know and we will share it on our Twitter account, @Intellicast1! Stay safe everyone! Intellicast has been nominated for the Annual MR Podcast Award! Help us win - cast your vote here: https://info.littlebirdmarketing.com/mr-podcast-award Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Guido en ik spreken met Joachim Bretcha, de president van ESOMAR: Joachim Bretcha over wat ESOMAR doet voor de digitale ondernemingen wereldwijd.

Stories of Market Research is back and we're talking about market research associations. In Episode 15 of Stories of Market Research: The Insightrix Podcast, we're looking at that role with episode guest, Joaquim Bretcha, International Director at Netquest and President of ESOMAR. In the episode, Joaquim and Duncan discuss some ESOMAR history and how Joaquim became involved with […]

We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20.

As Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they discuss the state of marketing in the insights industry, the importance of persona development, the upcoming Insights Marketing Day event in London (Jan. 30), and of course, food. Adam’s previous experience as the Marketing and Digital Communications Manager at ESOMAR, as well as his experience at KaM have instilled in him a deep understanding of effective messaging for the insights industry and beyond. He also knows where to get the best Scotch egg in London. Check out the full episode to hear more! Also, get your freaking ticket to IMD London! From our sponsors: Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss. --- In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s been a wild ride….where has social taken us, and where are we headed in 2020? I had the opportunity to talk with Michalis Michael of DigitalMR, who I originally talked with in February, 2018. You can listen to that episode here. Back then, we talked about the state of social monitoring, listening, and intelligence and he made some predictions for 2020. So here we are…..was he right? Listen as Michael and I talk about what’s happened in the last year and a half, what’s new, and what we need to pay attention to in 2020. He also shares a new prediction for 2023. As references to our conversation, you will want to take a look at this great resource from Esomar, " Briefing questions when considering tools and services for unstructured data – text, images, audio, and video"  and get familiar with Social Brand Performance Score & Digital Brand Equity Scores, which Michalis explains during our conversation. These are two terms we will need to become familiar with in the new year as they work toward providing insights and measurement/guidance for marketers and researchers in the coming year. We also touch on DigitalMR's listening247® service. You can learn more about it here.  Please take some time to learn more about Michalis and DigitalMR. You can visit their website or connect with Michalis on LinkedIn or Twitter. Listen: The State of Social With Michalis Michael, DigitalMR

Pazarlama ve araştırma dünyasındaki en son gelişmelerin konuşulduğu ESOMAR'ın Edinburgh'da 8-11 Eylül tarihleri arasında düzenlenen kongresinden aldığım notlar.Unilever Türkiye, Nissan, Corona, Diageo, L'Oreal, Audi'nin son çalışmalarından örneklerChris Burggraeve'in şirketinizin pazarlama notunu hesaplayabileceğiniz sitesiwww.vicomte.comCorona'nın reklam filmi https://www.youtube.com/watch?time_continue=5&v=c5V28rn-9S8

My guest today is Ray Poynter, ESOMAR Council Member and Founder of NewMR. Founded in May 2010, NewMR organizes online events and the LinkedIn NewMR group. NewMR is managed by Ray Poynter and Sue York, Research Strategist and Chief Curator. Ray has spent the last 40 years at the intersection of research, innovation, and business, having been involved in the development of CAPI, online systems, online surveys, and social media research.  Find Ray Online: LinkedIn: www.linkedin.com/in/raypoynter/?originalSubdomain=uk  Twitter: www.twitter.com/RayPoynter Website: www.newmr.org Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  This Episode’s Sponsor:  This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] On Episode 236 I'm interviewing Ray Poynter, ESOMAR council member and founder of NewMR. But first a word from our sponsor.  [00:11] This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUx.com    [01:35] Hi, I'm Jamie Brazil, and you're listening to the Happy Market Research Podcast. My guest today is Ray Poynter, ESOMAR Council Member and founder of NewMR. Founded in May, 2010, NewMR organizes online events and the LinkedIn NewMR group. NewMR is managed by Ray Poynter and research strategist and chief curator, Sue York. Ray has spent the last 40 years at the intersection of research, innovation and business, having been involved in the development of CAPI, online systems, online surveys, and social media research. Ray, thanks for joining me on the Happy Market Research Podcast today.  [02:12] Pleasure to be here. Thanks for having me.  [02:14] You are an industry sage is how I would cast you, right? Anytime I see you pop up on my LinkedIn feed, I always click on it, read it, whatever, digest it. And you're prolific in terms of your visibility in the marketplace. I'm really interested. Tell us about the young Ray. Like where did you grow up? What'd your parents do? How has that impacted your career?  [02:42] So, I'm from Nottingham in the United Kingdom, and I grew up in a mining village. My father worked at the local coal mine. He was first a lorry driver, then later a manual worker on the surface. And my mother by the time that I was born was a full-time mother and a part-time cleaner. And so,

After a week of traveling, we are back with a new episode of Intellicast! On this episode, Adam and Brian talk about the latest in the market research news, including Voxpopme’s new round of investment, the latest from ESOMAR’s 2019 Global Market Research Report, and more! The guys then get into where they were last week, include Brian’s recap of the Insights Association – Great Lakes Chapter Fall Meeting in Detroit, and Adam’s trip to Boston for the New England Chapter’s End of Summer Party. The episode is capped off with a new Best/Worst, this time on drive-thru convenience stores, and a new Mount Rushmore of energy drinks! Enjoy! Give us your feedback, reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463. You can sign up for the Insight Illumination event presented by the Greater New York chapter of the Insights Association by visiting their website: https://www.insightsassociation.org/event/insight-illumination-presented-insights-association-gny Adam will be heading to Orlando for the Corporate Researchers Conference from October 22-24. You can register by visiting their website: https://www.insightsassociation.org/conference/ia-corporate-researchers-conference-ia-crc

Finn Raben, Director General of ESOMAR, joins us today to confer about how data collection and analysis have shifted to data curation. With huge amounts of data available today, Raben emphasized the importance of providing correct and effective analyses to governments and trade organizations. Commitment To Quality Research ESOMAR is a non-profit organization that was created in Europe in 1947. The company owners recognized that they cannot guarantee the quality and commitment to research during this post-war period. Due to this, ESOMAR developed a code of conduct for excellence which aims to advocate, promote and defend the cost of data, analytics and insights. With such a rich history, Finn Raben shared that the organization prides itself on continuously evolving whilst maintaining its role as information disseminators to governments and trade organizations. ESOMAR has created standards for the industry and they have lived up to their commitments.  From Collection to Curation The evolution of the industry brought market research companies from a position of traditional gatekeepers of information to the curators of information. Around 20 to 30 years ago, the only means of reaching citizens and consumers is done via market agencies. Agencies focused on extolling its skills to being able to source information and collect that from people involved,  thereafter to ensure its validity and its protection.  “In previous years, it was market research, with a focus on data collection, as today we do less collection but more of curation and analysis than before” - Finn Raben Everyone's default mechanism today is digital. Due to excessive data availability, data collection has become an increasingly less important part of the business. However, picking the right data to answer whatever question it may be⁠—commercial, legal, societal⁠—became the primary driver of the business. Outlook For The Industry Finn Raben is positive that the industry has a very bright future, as much as there will only be much data creation. He mentioned the common phrase “we’re data rich, but insight poor” but is optimistic that data analysts of today can validate accuracy, understand the nuances and pull together the entire story. Furthermore, applying the right level of rigor and checking the provenance of data is more important today than it ever was before. “Having somebody who knows how to look at data and finding the right answers, I think will have an increasingly valuable asset.” - Finn Raben   Quick links to connect with Finn Raben: Finn Raben - LinkedIn ESOMAR - Website   Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Finn Raben, Director General of ESOMAR, joins us today to confer about how data collection and analysis have shifted to data curation. With huge amounts of data available today, Raben emphasized the importance of providing correct and effective analyses to governments and trade organizations. Commitment To Quality Research ESOMAR is a non-profit organization that was […] The post Shift from Data Collection to Data Curation | Ep. 062 appeared first on Infinity Squared, LLC.

Welcome to the 2019 NEXT Conference Series. Recorded live in Chicago, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Simon Chadwick, managing partner of Cambiar LLC. Find Simon Online: LinkedIn Website: https://www.consultcambiar.com [00:02] I have Simon Chadwick, the legend, here live at the NEXT Conference here in Chicago.  Simon, how are you? [00:11]     I’m good, thanks, Jamin.  How are you doing? [00:12] I’m doing OK.  Thank you for asking.  The weather has been a little bit cold, but not too bad.  A little rainy, oddly enough for Chicago this time of year.  But what are you going to do? We’re in a conference anyway so...     [00:25] It’s not snowing. [00:25] Not snowing, not freezing.  Totally wins, yeah, totally wins.  Actually, it might even be warm for Chicago standards.  I don’t know. [00:32]    I don’t know.  All I think is that when it rains in Chicago, it’s just because the temperature is turning the snow into liquid.   [00:41] Exactly!  Totally true.  It’s a very cold city. [00:43]       Anyway, I love this city [00:45] I do, too.  It’s actually my favorite city globally, but it would be hard for me to move here just because of the winters.  But I absolutely love Chicago. The people are super nice. It feels like a New York, you know like a Manhattan, London-ish type.  [00:59] And great architecture and, you know, the rivers, and...  yeah, tremendous, yeah. [01:05]  It is great.  So, what do you think about the conference so far? [01:08] Well, from what I’ve seen so far, not bad at all.  I’m really looking forward to my colleague Lucy’s paper later this afternoon, which is “Who Killed Advertising Effectiveness?”  Murder at the manor. It’s a detective story, interactive.   [01:30] Of course, Lucy would bring just riveting bend to that subject.     [01:36] Right, right. [01:37]   Or any subject. [01:38]   Yeah, she’s a great speaker.  So I’m looking forward to that.  Looking forward to the comedy show tonight.  Are you going? [01:44] Yeah, I am, I am.   [01:44]   That should be fun.   [01:45] That’s going to be great.   [01:46] Unfortunately, I don’t know about you, but every time I come to a conference, conference calls with China or with India crop up, and you’re in your room, you know, yeah. [02:01]    Totally.  It’s ridiculous; it’s absolutely asinine, very frustrating, actually.  That just happened to me today, actually. And I missed an important person I was trying to connect with.  Anyway, that’s disappointing when that happens. So, the show’s actually really good. I’ve enjoyed... I’ve been able to attend three sessions or speakers, whatever.  They were super informative. I’ve been impressed with the quality of the content.    [02:30] Yeah, I was at the storytelling one, and I thought that she did a good job:  actually, made it easier for people to understand what they had to do in preparation and how to actually keep this story alive after the presentation.  It was very pragmatic and practical. [02:53]   Yeah, I love the tactical application.  I’m a sucker for, if you put up a blog post and say, “Three Tips to...”, then I’m like, “OK,” because I'm going to read it.  I like the... I can pull something out of this and apply it today to my life and have an impact. [03:09] You know, we as humans are so funny whenever we see numbers.  Talking about Lucy, again, she did a big experiment at Coca-Cola Western Europe, which she presented at ESOMAR, looking at how you can disseminate insights to people who actually were not the stakeholders.  So, if you’re Coke sodas and you find something, how can you get to cross to the juices or waters because it might actually be really relevant to them. So they conducted a big experiment.

We are excited to be back with a true scholar of innovation, Zoe Dowling, Ph.D. Zoe recently co-authored the research study, Have Your Story Straight? – Why Brand Dilution Hurts in the Experience Economy, with our President, Chris Wallace. The study asked marketing, product and customer experience executives if their customers were hearing the same brand story at every touch point. The results were eye opening! Zoe will share the findings as well as insights on what the impact means for companies. Zoe is an eclectic blend of researcher, technologist, sociologist and marketer with a rich background across functions, industries and countries. Zoe has specialized in the online world since the late 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. She actively combines traditional and out-of-the-box research approaches to adapt effective methodologies to a changing world. Zoe recently authored the new MRII University of Georgia online course, Emerging Methods and the Future of Market Research, and serves on the MRII Board of Directors. She is a regular speaker at webinars and industry conferences including ESOMAR, IIeX, MRMW and Quirks on topics relating to consumer insights, new technologies, and storytelling. To learn more about FocusVision, visit www.focusvision.com.  To learn more about InnerView or to obtain a transcript, please go to innerviewgroup.com. Make sure you subscribe to get the latest episodes.

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Sheila Akinnusi, Senior Manager of Consumer Marketing and Insights at Nedbank. Contact Sheila Online: LinkedIn Nedbank [00:00] Sheila Akinnusi with Nedbank.  They are a monstrously massive, large bank out of Africa.  She attended IIeX this year with the intent of finding out what the rest of the world was doing as well as bringing home some best practices.  Again, I just want to underscore how good this event is for connecting your brand with, specifically technology, with perspective buyers. One of the things I really struggle with, as an exhibitor of events for a few decades, is nobody is usually there with a fire to purchase right away.  Instead, it feels a lot more like the long tail but, having said that, it is really a good way to put a face to a name, especially if you’ve been interacting on social with attendees. Anyway, I wanted to offer that piece of advice. If I was going to be exhibiting, I would be looking at the companies that are going to be attending and that is a published list.  And then I would be reaching out to them on social, creating some level of connection – not in the way of like asking but in the way of properly interacting. Like see the things they’re posting about; find out what’s interesting to them. And then, you actually have some context for your conversations. Hope you enjoy the episode. I certainly did. Sheila, thank you so much for joining me on the Happy Market Research Podcast.        [01:20]   Sheila with Nedbank, South Africa.  You live in Johannesburg. So, this is your first event at IIeX.  Is that correct? [01:28]   It is, it is. [01:31] Tell me a little bit about what you do there. [01:32] So, I’m a Senior Market Research Manager in a large, I suppose, corporate bank.  I do everything from strategic insighting, research projects, consulting internally, managing vendors, governance.  Being a bank, obviously, there’s a lot of that; there’s a whole lot, whole lot. Jack-of-all-trades as researchers are known for.  And, yeah, I get sent to places like this to find out what the rest of the world is doing and bring home some best practice and bold leadership to instrument. [02:02]    So, today is Day 2.  Do you have any big takeaways from the first day? [02:07] I did actually.  I think what was most encouraging is that we’re challenged by the same things even way across the ocean, which is quite encouraging for me.  I did feel like I was going to be bit overwhelmed. but I’m actually feeling quite comfortable in a crowd, which is really, really nice. The sessions that I attended were really quite interesting was the online influence one, how to leverage social media influences for your brand.  That was pretty cool. Yeah, the Women in Research event was really nice. Met lots of great people. I think everyone in the States is quite open. You guys are go-getters and just getting stuff done. It’s really nice to see. [02:44]   Have you been to any other market research conferences? [02:47] I have, not here.  I’ve been to ESOMAR so a few years back, I went to Nice, France.        [02:50] In general, ESOMAR, the Insights Association, of course, what we’re doing here, IIeX, the GreenBook – all of them, I think, market research, in general, is a very open community.  And it was good; we met at the WIRe, as you said, last night. One thing that I’ve seen as a trend, obviously, we’re seeing this globally, but it’s been really pushed hard over the last ten years in the WIRe organization is an atmosphere of inclusion because it creates a better picture of what the world really is and helps us identify truth and, honestly, it’s just more human.  It’s interesting, like for me,

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Kerry Edelstein, President and Founder of Research Narrative. Contact Kerry Online: LinkedIn Research Narrative [00:00] Kerry Edelstein, Research Narrative, Live with me at IIEX on the Happy Market Research Podcast.  We do a real quick but yet deep dive in what Research Narrative does. They’re a full-service market research agency.  But enough from me, we’ll let you hear from her. [00:17]   I’m here with Kerry Edelstein. [00:20] That’s correct.   [00:21]   Research Narrative. [00:23]   Hello, happy to be here. [00:24] Yep.  Happy Market Research Podcast.  We are Day 1 of IIEX in Austin. What do you think? [00:29] I literally just arrived, like ten minutes ago.  Gosh, there’s got to be easily like 100 different companies in the research technology space to go look at, and I maybe know a dozen of them.  I’m super excited to check out what’s here and see all the innovative ideas. I came of age in market research as we were making the transition from telephone to online research; so, I love seeing new and cool things and thinking about how we can integrate that into our business.  I’m excited. [00:59]    Yeah, for sure.  Well, you guys have been around for quite a while.   [01:01] Yeah, we’re going to hitting our eight-year anniversary this fall, which is pretty exciting.  It feels like it was just yesterday that we started it but I’m like, “Wow, we’re actually approaching a decade pretty soon.”  It goes fast. [01:11]   It’s a big milestone, honestly.   [01:12] It is.        [01:13] You know the...  So, one of the questions that I ask in the regular podcast interviews that we do is “What is one of the biggest challenges in market research that you face today?”  And usually these are like heads of insights and brands or whatever. So, there’s two things I hear. One of those things, which is very regular, is storytelling. And connecting that to your company’s name, Research Narrative, I think is super interesting, right?               [01:37] And not an accident.  That’s actually why we (1) called in that and (2) came up with the philosophy that we did, which is that...  I was actually working in an online video company, running research and analytics before I started Research Narrative, and this was the number 1 challenge we had.  It’s just literally too much data and not enough people to make sense of what it means and to break it down into a narrative that had business implications and action steps associated with it.  And so, we started this mantra at that job of research has to tell a story. Otherwise, why are we doing this? And so, when I left that job, I thought there needs to be a company whose primary focus is making sure that the research that we’re doing is telling a story.  That has to include analytics as well; it can’t just include consumer insights anymore. The two have become married. So the genesis of RN was actually intentionally a hybrid of data and story from the outset. [02:36] Of course, we got interrupted by Joaquim Bretcha, one of my good friends.    [02:39] Hello, we’re posing for a picture. [02:41]   Yea, President of ESOMAR.  Sir, how are you today? [02:43] – [Joaquim in background] Hello, nice seeing you. [02:44] Hi, nice to meet you and see you. [02:47] Research Narrative. [02:48] Hi, we’re just talking about storytelling with data.   [02:51] [Joaquim] OK. [02:52]    So, this guy is actually a master storyteller, but this is not about him right now.  This is about you. [02:58] [Joaquim] This is a very nice spot, by the way. [03:00]       Thank you very much.  Yeah, I feel very fortunate.

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Joaquim Bretcha, President of ESOMAR and International Director at Netquest. Contact Joaquim Online: LinkedIn ESOMAR Netquest [00:00] Joaquim Bretcha, Netquest, el Presidente of ESOMAR.  You all know him. He talks to us today about the importance of May 2, 2019.  By the time you’re hearing this, that date has passed, but I would encourage you to mark it on your calendar.  I have certainly done that. It’ll be a much bigger deal going into 2020. This is the Market Research and Insights….  It’s been institutionalized as our day by the U.N. This is a really, really big deal. And the hashtag that you’re going to want to use on social media (Instagram, LinkedIn, and Twitter) is #celebratemr; again, that’s #celebratemr.  If you want to see some of the interactions that have already taken place as well as interact with those individuals, of course, you can always go onto Twitter or your platform of choice and enter that hashtag. I recommend sorting it by “latest” as opposed to “top,” but certainly do both.  And it’ll provide you a really good set of contacts of individuals who are interacting on those social platforms. The hack there is some of them are brands, and some of them are agencies. It’s a great opportunity for you to start interacting and learning who is active on social that is inside of your target market or your buyer.  Enjoy. [01:26]   My guest today on the Happy Market Research Podcast as you all know El Jefe with ESOMAR, el Presidente, right? [01:33]   El President.  That’s in Catalan. [01:38] Joaquim. [01:42] Joaquim, yes. [01:43]    Ah good, did it right.  I always want to change it.  Sorry about that, Bretcha. [01:46] That’s OK, OK.   [04:47]   I do feel bad about that.  So, anyway, tell me what’s going on May 2nd? [01:51] May 2nd.  May 2nd is the Day of Market Research and Insights institutionalized by the U.N. since last year. So, our colleagues from Turkey, the Turkish Association, they did all the process.  So, today the 2nd of May is our day.  We will be heroes for one day. [02:11] For one day.  Bowie, who sang that song? [02:15] David Bowie. [02:15] David Bowie.  That’s right, yeah.  Gosh, that’s going to be the intro song for this episode if I can legally do it.   [02:20] That’s good idea.  We should just be playing this song all day. [02:24]   So, is there a special hashtag that we should be using on social media? [02:27] It’s #celebratemr. [02:29] Got it.  So, a lot of attention.  I’ll be putting a lot of focus in LinkedIn, Twitter; a little bit of focus in Instagram and Facebook.  But those’ll be my number 1 and 2 platforms. ESOMAR is going to be, I’d imagine, active that day on social media. [02:46] Yeah, from ESOMAR we took that day very seriously.  So we are promoting a joint effort from the whole bodies, all bodies of industry that want to embrace this initiative.  It’s not just an ESOMAR initiative. We promote it, but we want everybody to embrace that because it’s for the industry; it’s for the professionals of this industry.  We do not want to take the protagonism; we don’t want to be the “OK, this is an ESOMAR thing.” No, we want... So, we have asked our local representatives; we have been in touch with many national associations as well with trade magazines and media.       [03:28] GreenBook, Insights Association, yeah. [03:30] So, ESOMAR, we’re one among the others, so one of them.  And we would like to... that this is the day of the professionals of this industry.  And there is a shoot-out of pride, but at the same time, “Hey, we’re responsible for many, many important things in our society.

Joaquim Bretcha is the International Director at Netquest, a quantitative technology platform with self-reported and digital behavioral tracking providing customer insights in 23 countries. Additionally, he is the recently elected ESOMAR President, Advisor to MindProber, Co-Founder of NGO Health US Nepal and speaker. This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insights professionals across the globe. Not only do we speak hundreds of languages, we are fluent in market research. For more information, please visit us at g3translate.com. This Episode’s Sponsor:  G3 Translate Find Joaquim Online:  LinkedIn Twitter Netquest [00:00] On Episode 204 of the Happy Market Research Podcast, I’m interviewing Joaquim Bretcha, President of ESOMAR.  But first a word from our sponsor: This episode is brought to you by G3 Translate.  The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe.  Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at G3Translate.com. [00:37] Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Joaquim Bretcha, International Director at Netquest. Netquest is a quantitative technology platform with self-reported and digital behavioral tracking, providing customer insights in 23 countries.  Additionally, Joaquim is the recently elected ESOMAR President. He’s the advisor to MindProber, co-founder of NGO HealthusNepal, and speaker. Joaquim, thank you very much for being on the Happy Market Research Podcast.   [01:13] Thank you, Jamin.  It’s my pleasure. [01:15] Tell us a little bit about where you grew up.   [01:19] Good.  I was born in Barcelona, and I was born in the late years of the Franco dictatorship.  At the time, Barcelona wasn’t the brilliant city that we know today. You must know that the Spanish Civil War in the 30s, 40 years of dictatorship dramatically cut the evolution of the traditionally prosperous Barcelona.  Very importantly, it shaped the mentality, and it became an undynamic mentality with a complex of inferiority towards Europe. But I was fortunate. I was born in a family that had overcome this closing of borders, both mental and physical.  For instance, my mother at the age of 18 went to U.K. as a babysitter, and she learned English when almost nobody spoke English at the time in Spain. My father, who is a doctor in engineering, after studies he went to Norway. So I was fortunate to be born in a family that always had this international approach.  Indeed, I was conceived in France. My father was working for a multi-national company, and he was expatriated in France. I was conceived there although born in Barcelona but they moved back to France where I spent my first two years of my life. It’s not that my French was from that period, I guess not, because then I had to study.  But it definitely created a mental framework for the family. So I can say that my childhood was a happy childhood in a large, educated family that never transmitted to us this complex of inferiority that was among the Spaniards when looking at Europe, at that time Western Europe. I was a very curious boy.  I loved to read everything I could, being… Tin-Tin, my favorite comics.  I can tell at the age of 14, I had my first interchange with a French family.  So, the French guy came to my house, and I went to his in Paris and Normandy. I did the same at 17 with a guy from Connecticut.  So he came to our home, and I went to Connecticut for a month. This is something that my two other brothers also had. So I was fortunate enough to have these exchanges and this framework as a family. As a teenager, I witnessed the entrance of Spain in the European Union in 1986,

On our last episode of this year, the Happy Market Research team shares what their biggest lessons were in 2018, their favorite episodes and more. We couldn't be more thrilled with the outcome this year and can't wait for you to listen to what we have in store for 2019. Thank you to our listeners who continue to support us. We wish you a Happy New Year! FIND US ONLINE :www.happymr.com Social Media: @happymrxp LinkedIn [00:03] Happy Market Research.  This is our last episode.  Today is December 28th.  So, this is our last episode.  People are nodding because we’re on audio, of course.   [00:12] – William Last episode of 2018. [00:14] What did I say? [00:15] – William Last episode. [00:16] Of 2018, thank you.  Good point, William. Big difference. I thought it would be a lot of fun, closing us out to talk themes we recognize in the 50+ episodes that we did in 2018 and then talk to my awesome staff:  Chueyee, Chloe, and William on some of their learnings and take-aways. So without further ado, Chueyee. [00:41] – Chueyee Hi.  [laughter] [00:46] Let’s start out with a little bit...  I mean you didn’t come from market research, right?  You came out of school with a journalism degree. So, what was that like for you moving out from journalism into a marketing company, specifically Happy Market Research Podcast?   [01:04] Well, I didn’t even know market research existed when I was college or until I got this job.  So my first day here I was super confused, but then as we got more into interviewing market research professionals, and I started listening to more podcasts from Happy Market Research, I just started to get a little bit better understanding of what market researchers do.   One great example that Jamin told us was Yoplait yogurt.  And after he told us the story about that, it was like “Wow, market researchers are super important especially for businesses.”  If you guys don’t know the story, Jamin told us that back in the day, Yoplait yogurt, their main color was green, but then they did some data research and they realized that, if they changed it to red, then they would get more sales.  Once they did, they actually did get more sales. So that was just like mind-blowing to me. [02:10] The mind-blowing part was specific to how data is used or what part of that was really impactful? [02:18] Just the fact that market research is so little but has such a big impact.   [02:23] Yeah, I think that’s true.  I mean market research is the tail that wags the dog.  So, when you think about the billions of dollars that are spent in marketing every year, globally, market research represents a very small fraction of that.  Maybe – I don’t know what rule of thumb is – I’ve always assumed it’s about 10%. The total global market research spend according to ESOMAR is around $70 billion, which is a big ass space.  But I do believe that proportionally we’re holding at that – much smaller relative to how much money is being spent across the board. The decisions that businesses are making... You referenced a study that I had participated in in the ‘90s that was very interesting for me because it was also probably one of my “Ah-hah” moments moving into market research of, while data is important and can be used for impacting consumers and their preferences, I think what’s been interesting over the last two decades from my view and of my career is how the internet has empowered consumers in a unique way.  So before brands literally were blind on what the consumer preference was outside of sales data, of course, which is a lagging indication, but now through the internet, there has been a direct access to the consumer to the brand through social media. Last time I was on a United flight, I tweeted to United, “Hey, thanks” because I got some free refreshment, and then United tweeted back to me.  So that direct connection now is public and that has influence, positive or negative, on that brand. Conversely, of course,

Today, my guest is Katrina Noelle, President of KNow Research, a qualitative consultancy based in San Francisco. Additionally, she is the co-Founder of Scoot Insights, a firm offering an agile qualitative methodology for decision-making. Katrina is an active member of QRCA which is the Qualitative Research Consultant Association, the Insights Association, Women In Research (WIRe) and ESOMAR. She is proud of KNow's status as a certified woman owned business, and serves as a mentor through both WBE and WIRe's mentorship programs. FIND KATRINA ON SOCIAL: Linkedin https://knowresearch.com/ FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:48] Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Today my guest is Katrina Noelle, President of KNow Research, a qualitative consultancy based in San Francisco.  Additionally, she is the co-founder of Scoot Insights, a firm offering an agile, qualitative methodology for decision-making. Katrina is an active member of QRCA, which is the Qualitative Research Consultant Association, the Insights Association, Women in Research, and SMR. She’s proud of KNow’s status as a certified woman-owned business and serves as a mentor through both WBE and WIRe’s mentorship programs. Katrina, thanks very much for being on the Happy Market Research podcast with me today.    [02:01] Glad to be here. [02:02]    So, tell us a little bit about where you grew up and how you parents influenced your career. [02:07] Yeah, so I grew up in the Bay Area before it was the Bay Area that we know today.  It was more about Hayes and Fisherman’s Wharf and things like that. It was not the tech center that it is now.  But I think the biggest influence on where I ended up was the fact that my parents owned their own business. So, I grew up as the second child next to an audio-recording studio, which is still going strong.  The main thing that really influenced me was the fact that that is okay to start your own business and to start it pretty young; that it’s kind of a default option rather than a rare enterprise. So I started my business fairly young, based on that inferred approval of the small business.         [03:01] Did you parents have any specific hard times that you recall they went through with their small business? [03:09]    I think it is tough.  I mean they co-owned a business and ran a family together.  So there were some general negotiations, shall we say, that went on while I was growing up.  But I think that is an industry that changes very much with the times and has to. And a lot has happened with audio over the past few decades.  So, I think just seeing the constant need to stay ahead of the game and keep track of what new technology and expectations are... Their client base has changed radically over the last years.   So, just watching that constant need to be agile and to transform with your industry... It was a challenge, but it was also very informative to watch. [03:56] Yeah, that specific industry has gone through massive disruption.  And it sounds like they were able to traverse these periods of time successfully.  As you think back on their ability to work together to negotiate both successful family and then successful business, were there some key takeaways that you learned, some behaviors that you adopted? [04:26] Yeah, I think one of the most prevalent things was the agility about what was going to walk in the door and present itself may not be why you set up the business.

Perceptions of the past and future, in relation to marketing, are often conflicting. Some people dread the future and its inevitable robo-takeover, while clinging to oft-antiquated traditions. Others are gung-ho over the latest bells and whistles, trend-hopping from new thing to new thing. In this episode of Ponderings from the Perch, Priscilla talks with Ray Poynter about how we fit in the still-developing timeline of market research. As Ray says, there's room for both enthusiasm for the future and a retention of traditional values: "Probably my niche in the market is that I’m a very cynical lover of the new. So, yes, I do like new things, but I’m not easily swayed.  I’ve got a very good grounding in the traditional aspects of applying the science; applying methodology and seeing where things fit. I’m much more interested in how they work than how shiny they are." Ray is the founder of NewMR, author of "The Handbook of Online and Social Media Research," and "The Handbook of Mobile Market Research," and the editor of ESOMAR's book "Answers to Contemporary Market Research Questions." He's also a prolific writer with 40 years of expertise in market research and innovation. Priscilla and Ray discuss changes in insights, legitimacy of new innovation, and what's on the horizon for the future of market research. Find Ray at NewMR, LinkedIn, or Twitter to read more of his insights. Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes! This episode is sponsored by GreenBook. Hosted in beautiful Amsterdam, GreenBook’s IIeX Europe is all about new ideas, new approaches and new connections in market research and insights. Sounds amazing, right? It gets better. One of the most stand-out parts of IIeX is the focus on startups and how they are challenging the status quo in the market research space. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%! Learn more about your ad choices. Visit megaphone.fm/adchoices

Arpapat Boonrod (Nokki), CEO for Kantar’s Insights division in Thailand, discusses her ESOMAR-award winning research into voice assistants and their application in Asia Pacific, explaining how and why these devices and the technology behind them are going to impact our lives. Why is voice different? And what can brands do to prepare themselves for a voice-activated world? Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Julie Kollman, Chief Research Officer at Kantar.

NEW MIKE KANE CAST - iTunes|Android|Spotify In this special episode, I got the privilege of talking with Sam Ford, Director of Cultural Intelligence at Simon & Schuster. Sam's range of expertise is incredible, and includes a few shared passions: Intellectual life, Kentucky, and, of course, professional wrestling. Sam shares his small-town roots and early love of the USWA out of Memphis, and shows how he has combined that love of pro wrestling with a deep knowledge of comparative media to become an expert who remains a fan! If you've ever turned on a TV set, this episode will inform and entertain you! (From samford.wordpress.com) Sam Ford is Director of Cultural Intelligence for Simon & Schuster, a CBS company. In addition, he is leading various initiatives of the Future of Work in Kentucky with the MIT Open Documentary Lab, the University of Southern California Annenberg School’s Civic Paths team, and other partners, and is a member of the Kentucky team taking part in the MIT Regional Entrepreneurship Acceleration Program (REAP), the first U.S. region to ever be accepted to the program. As a Knight News Innovation Fellow with Columbia University’s Tow Center for Digital Journalism, he is co-leading the Community Stories Lab with Dr. Andrea Wenzel–work which received the inaugural Research Prize for Professional Relevance from the Association for Education in Journalism and Mass Communication (AEJMC) in 2018. Sam also serves as a research affiliate with MIT’s Program in Comparative Media Studies/Writing and as an instructor in Western Kentucky University’s Popular Culture Studies Program. He is also co-founder of the Artisanal Economies Project. With Henry Jenkins and Joshua Green, Sam co-authored the 2013 NYU Press book Spreadable Media: Creating Value and Meaning in a Networked Culture, which was released in paperback in Spring 2018. The book has also been translated into Spanish, Portuguese, Chinese, Korean, Italian, Swedish, and Polish. It was named one of Strategy+Business’ 2013 Best Business Books and voted as a “Top 10 Best Marketing Book You Read This Summer” by the readers of Advertising Age. He is also co-editor, with Abigail De Kosnik and C. Lee Harrington, of the 2011 book The Survival of Soap Opera: Transformations for a New Media Era as well. He frequently publishes academic work on media fandom, transmedia storytelling, professional wrestling, soap operas, the marketing and communications world, and a range of other subjects.  In 2015, Sam launched and ran the Center for Innovation & Engagement at Univision’s Fusion Media Group (as FMG’s VP, Innovation & Engagement), which he ran through the end of 2016. In that role, he helped manage relationships with a range of academic, industry, nonprofit organizations, and other key communities that are focused on innovation and experimentation in storytelling or new ways of building deeper relationships with key audiences and communities. He also collaborated with teams throughout the portfolio company to foster, build, and scale new approaches to storytelling and audience engagement. The Center was the subject of a Harvard Nieman Lab feature, and projects the Center played a key role in designing were honored with a Shorty Social Good Award and a Robert F. Kennedy Journalism Award. Before joining Univision/Fusion Media Group, Sam worked for strategic communications and marketing firm Peppercomm from 2007-2015, where he was named both 2014 Digital Communicator of the Year and a 2014 Social Media MVP by PR News, as well as 2011 Social Media Innovator of the Year by Bulldog Reporter. During that time, Sam served as both a member of the Board of Directors of the Word of Mouth Marketing Association and as co-chair of their Ethics Committee. From 2005-2008, Sam was co-founder and later research manager of the MIT Convergence Culture Consortium. He also acted as co-organizer of the MIT Futures of Entertainment conference series from 2006-2012. Sam has been a contributor to Harvard Business Review, Fast Company, and Inc. He has also written for Wall Street Journal, Boston Globe, BusinessWeek, Advertising Age, The Huffington Post, The Christian Science Monitor, Harvard’s Nieman Lab, Knowledge@Wharton, Columbia Journalism Review, Poynter, Tribeca, Portfolio, Chief Marketer, CMO.com, PRWeek, PR News, The Public Relations Strategist, Communication World, O’Dwyer PR, Firm Voice, PropertyCasualty360, Global HR News, TABB Forum, SLAM! Sports, and various other publications. He began his career as a reporter and columnist for various Kentucky newspapers and, in 2006, won a Kentucky Press Association award for Best Feature. Sam has appeared in documentaries Soap Life, Who Shot the Daytime Soap?, and VICE’s Lil Bub and Friendz and has been quoted in/on, or had his work cited by, a wide range of publications/shows, including The New York Times, The New York Times Magazine, The Financial Times, The Los Angeles Times, Mashable, CNN, APM Marketplace, BBC World Service, PRI’s TheWorld, CNBC, The Australian Broadcasting Corporation, Quartz, Fortune, Forbes, Investor’s Business Daily, CIO, Hollywood Reporter, Les Inrocks, Asahi Shimbun, Nikkei, DePers, Harvard’s Nieman Lab, American Press Institute, Knowledge@Wharton, The Washington Times, HLN, Venture Beat, AdWeek, MediaShift, ESPN: The Magazine, Télérama, Mental Floss, Boing Boing, Slashdot, Buzzfeed, Metro, Reader’s Digest, CableFAX, Soap Opera Weekly, The San Jose Mercury-News, and MIT Slice of Life…and most proudly as trivia on Jeopardy! and NPR’s Ask Me Another, as well as The New York Times crossword. In addition to being a featured speaker at South by Southwest on several occasions, Sam has spoken or moderated at a wide range of in-person and virtual events, including National Association of Television Programming Executives (NATPE), Social Media Week NYC, Future of Storytelling, Front End of Innovation, Back End of Innovation, Media Insights & Engagement Conference, Planning-ness, Annual Insurance Executives Conference, Media Days Munich, NeoTVLab in Argentina, Cartagena Inspira in Colombia, Consumer Culture Theory conference, Console-ing Passions, Flow, and Social Media for Utilities, as well as events for MIT, the University of Southern California, Brown University, UC-Berkeley, Northeastern University, Aberystwyth University in Wales, Western Kentucky University, ESOMAR, the Public Relations Society of America, CTAM, the Advertising Research Foundation, the Association of Cable Communicators, the Word of Mouth Marketing Association, PR News, CableFAX, the Popular Culture Association, the Society for Cinema and Media Studies, the Association for Corporate Growth, the Luxury Marketing Council, the American Association of University Presses, the Association of Management Consulting Firms, the International Association of Business Communicators, the Association of National Advertisers, MarketingProfs, the Kentucky Press Association, the Kentucky Travel Industry Association, the Corporate Communication Leaders Forum, Donate Life America, Social Media Today, and a range of other forums. Sam received his Master’s degree from MIT’s Program in Comparative Media Studies/Writing and a Bachelor’s degree from Western Kentucky University as part of the Honors Program, where he majored in news/editorial journalism, communication studies, mass communication, and English, with a minor in film studies. Currently, he serves as a member of the inaugural MIT Graduate Alumni Council. He is also past chair of WKU’s Department of Communication Advisory Council and a member of  WKU’s Popular Culture Studies Program Curriculum Committee and the WKU Department of Communication Ad Hoc Curriculum Committee. Previously, he served as a member of WKU’s Young Alumni Council and WKU’s Advertising+Public Relations Professional Advisory Committee. Sam is also on the editorial board of USC’s Case Studies in Strategic Communication, the Organization for Transformative Works’ Transformative Works and Cultures, and Soundings: An Interdisciplinary Journal. He lives between New York City and Bowling Green, Ky., with wife Amanda and daughters Emma and Harper.

Simon Chadwick is the Founder and Managing Partner of Cambiar Consulting. He and Sima Vasa discuss the shifts in the research industry and the Gen Z potential in the workplace. How different are they from the Millennials? Tune in. "If we look in the news we are constantly reminded that this is a generation that thinks rather differently ... it's much more about authenticity, much more about show me the evidence." - Simon Chadwick on gen Z’s impact on the industry Market Reseach Industry - Simon Chadwick Simon is popularly known as the rockstar of the market research industry. According to him, the year 2013 saw the rise in investments in data and analytics. Billions of investments came since then. But the past two to three years showed a precipitous collapse in the industry. This year is focused on the stabilization of coming investments. Investments and Industry Shifts Venture capital firms now have to focus on returning investments to tons of investors. "They are just basically doubling down on their successes and not pouring new money in." - Simon Chadwick Shifts in the industry are also taking place. In data collection, for example, we're seeing a combination of big data and passive metering. Job roles also have to be clearly defined in order to make things easier. Generation Z in the Workplace Every generation has its own stereotype. There's a generation of heroes, another of conformists, and of rebels. What potential does Gen Z hold? "Gen Z is coming up as a hero generation." - Simon Chadwick The oldest Gen Z member is most probably around 22 years old today. Having evidence to understand people and make a difference is a unique attribute that they typically possess. In the near future, the research industry can become their go-to workplace. To hear what Simon Chadwick has to say about the market research industry and the potential of the Gen Z members in the workplace, download and listen to the entire episode! Links from the show and connect with Simon Chadwick: Cambiar Consulting Simon on LinkedIn Twitter @simonchadwick Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review! Simon Chadwick Bio: Simon Chadwick is the Founder and Managing Partner of Cambiar, a management consulting company dedicated to the market research industry. Prior to that, he was Global CEO of NOP World. He also ran six research companies within Kantar. He is also active in the leadership of the market research and analytics industries and is the immediate Past Chair of the new Insights Association, a result of the merger of CASRO and the MRA. He and his colleagues at Cambiar are prolific authors and commentators on the research profession and publish a series of studies on the state of the industry every year. In addition to his role, Simon is Editor-in-Chief of Research World, ESOMAR’s global magazine, and serves on the Board of Directors of a number of research-related companies. Simon is a Fellow of the Market Research Society. He holds an MA in Philosophy, Politics and Economics from Oxford University, England.

During my last interview I had a great talk with Daniel McDuff. Daniel’s research is at the intersection of psychology and computer science. He is interested in designing hardware and algorithms for sensing human behavior at scale, and in building technologies that make life better. Applications of behavior sensing that he is most excited about are in: understanding mental health, improving online learning and designing new connected devices (IoT). Listen to more about why it is important to collect data from much larger scales and help computers read our emotional state. Key Learning Points: 1. Understanding the impact, intersection, and meaning of Psychology and Computer Science 2. Facial Expression Recognition 3. How to define Artificial Intelligence, Deep Learning, and Machine Learning 4. Applications of behavior sensing with Online Learning, Health, and Connected Devices 5. Visual Wearable sensors and heart health 6. The impact of education and learning 7. How to build computers to measure phycology, our reactions, emotions, etc 8. The impact of working in a no-fear zone for top accomplishment. About Daniel Daniel is building and utilizing scalable computer vision and machine learning tools to enable the automated recognition and analysis of emotions and physiology. He is currently Director of Research at Affectiva, a post-doctoral research affiliate at the MIT Media Lab and a visiting scientist at Brigham and Womens Hospital. At Affectiva Daniel is building state-of-the-art facial expression recognition software and leading analysis of the world’s largest database of human emotion responses. Daniel completed his PhD in the Affective Computing Group at the MIT Media Lab in 2014 and has a B.A. and Masters from Cambridge University. His work has received nominations and awards from Popular Science magazine as one of the top inventions in 2011, South-by-South-West Interactive (SXSWi), The Webby Awards, ESOMAR, the Center for Integrated Medicine and Innovative Technology (CIMIT) and several IEEE conferences. His work has been reported in many publications including The Times, the New York Times, The Wall Street Journal, BBC News, New Scientist and Forbes magazine. Daniel has been named a 2015 WIRED Innovation Fellow. He has received best paper awards at IEEE Face and Gesture and Body Sensor Networks. Two of his papers were recently recognized within the list of the most influential articles to appear in the Transactions on Affective Computing. How to get in touch with Daniel McDuff LinkedIn Twitter Google Scholar Key Resource Publications CV Press Videos Research Statement Teaching Statement YouTube: Emotion Intelligence to our Digital Experiences Emotion aware technology – improve well-being and beyond Books/Publications: Wired.co.uk Google Scholar Sciencedirect.com MIT Media Lab This episode is sponsored by the CIO Scoreboard, a powerful tool that helps you communicate the status of your IT Security program visually in just a few minutes. Credits: * Outro music provided by Ben’s Sound Other Ways To Listen to the Podcast iTunes | Libsyn | Soundcloud | RSS | LinkedIn Leave a Review If you enjoyed this episode, then please consider leaving an iTunes review here Click here for instructions on how to leave an iTunes review if you’re doing this for the first time. About Bill Murphy Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill onLinkedIn and Twitter.

A special report from London where I attended the ESOMAR conference titled: RETAIL AND SHOPPER 2009 THE VOICE OF THE SHOPPER LONDON / 2 - 4 MARCH In this podcast there are interviews with several of the presenters as well as the organising committee. This podcast also features an interview with Karina Heavey who has recently established 121 Marketing - an innovative marketing networking group as part of the 121 Business Network.

To coincide with the third running of the Irish blog awards, an interview with Robert Coyle from Bloom Advertising and with Maryrose Lyons from Brightspark Consulting about the use of blogging as a marketing tool and indeed a form of social expression. Also in the run-in to the ESOMAR retail research taking place in London from 2-4 March, there is also an interview with Gill Aitchison, President, Global Shopper and Retail Research, Ipsos, UK.

A second special Persuaders Marketing Podcast recorded at Day 2 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007. This podcast features speakers talking about the Project Apollo single source measurement project in the US and the Touchpoints project in the UK, as well as a conference summary by Chairperson Steve Harrison.

A special Persuaders Marketing Podcast recorded at Day 1 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007. Interviewed in this podcast are keynote speakers, Chris Dobson, VP Global Advertising Sales, Microsoft Digital Advertising Solutions and Toby Syfret of Enders Analysis. There is also an interview with Manfred Mareck Managing Director of Research Marketing Ltd., who is writing a daily blog during WM3. There are also a couple of interviews with exhibitors Jens Hoffman of Leyhausen International Services and David Chandler of Focus Vision Worldwide.

Interview with Steve Harrison, Media Director for Henkel, Germany who is the committee chair for WM3 ( Multi Media Measurement) conference organised by Esomar. The conference takes place in Dublin from 3-6 June. Plus an interview with Leonie Doyle, marketing manager of Knorr, who discusses the marketing strategy behind the Knorr Vie brand.