Podcast appearances and mentions of wade tonkin

Welcome to a milestone episode of Rooted in Retail—episode 100! I'm thrilled to have you here for this special celebration.In today's episode, we're doing things a bit differently. My COO, Pauline Blasetti, will be turning the tables on me as I take on the Resilience Round—the rapid-fire Q&A I usually ask my guests. You'll get to hear my answers at the end of the episode.But I've also gathered some of my favorite responses from past guests to the question: What do you think the future of independent retail looks like? You'll hear insights from ten amazing guests, all packed into this episode.Plus, I'll be sharing what's next for Rooted in Retail. We've got some exciting new projects lined up, and I'm confident they'll make a big impact on you and your store.Before we dive in, I just want to say thank you—for listening, for being part of this community, and for making this journey so rewarding. It means the world to me. So, without further ado, let's jump into episode 100 of Rooted in Retail![01:37] Rooted in Retail Merch Winners[02:25] Celebrating 100 episodes of Rooted in Retai[05:00] Why independent retailers need this key strategy to outperform big box chains[06:14] Crystal's call to action for retailers[08:3]7 Stay Tuned: A new Rooted in Retail segment you won't want to miss[11:45] How Crystal plans to bring Rooted to Retail to life with in-person experiences[13:47] Special Announcement: After the Show returns in September[16:43] What makes independent retailers special with Dane Cohen[17:57] How retailers can stay relevant with Jacqueline Snyder[18:50] Why there's never been a better time to own a business with Wade Tonkin[19:48] The biggest advantages independent retailers have over big box stores with Susan Negen[20:51] Embrace the mindset of "I don't know what I don't know" with Paul Erickson[22:31] The demand for independent shops is increasing with Karen Walsh[23:51] The power of automation in the future of retail with Thad Price[25:14] What will keep customers coming back to small business retail with Beth Rich[25:49] Why retailers should take care of their regulars with Matt Harris[27:32] How can we engage with customers in a different way with Kelly Bennett[28:43] Episode Sponsor: Crystal Media Co. Ads Management Services[29:56] Crystal Vilkaitis' Resilience RoundGet links to all the episodes and resources on our website at https://www.crystalmediaco.com/episodes/the-future-of-independent-retail-with-crystal-vilkaitis/Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretailJoin our Rise and Shine newsletter for all the latest marketing news for retailers - https://www.crystalmediaco.com/Show off your super fandom by getting your Rooted in Retail Merch! https://www.bystadium.com/us/en/stores/rooted-in-retail-30474/S820473454

Are you doing anything with affiliate marketing?  Have you heard of affiliate marketing? Have you done any research thinking it could help drive traffic to your store? Or maybe you've done nothing at all, maybe you can't see how affiliate marketing is going to help your brick-and-mortar store. Give me a chance to show you how it can work and why its important for you to consider as part of your marketing.The thing is,  affiliate marketing is not new. It's been around for a long time. But we haven't really talked about it as it relates to retail. And I predict that affiliate marketing is going to be a much bigger conversation this year for retailers.If you are brand new to affiliate marketing, then you probably felt really overwhelmed listening to this week's episode with Wade Tonkins. You might've felt like this doesn't apply to me. This doesn't make sense. I don't have time to invest in this. And you probably tuned out.If you've heard of affiliate marketing as a way to drive traffic to your website without creating a ton of content, then you are hungry to know what's working now. And you probably loved this episode. In today's after-the-show, I want to share why I think you should be using affiliate marketing for your store, show you two ways it can work with and without an e-com store and share some tools to help you along the way. I think affiliate marketing for independent retailers is the super secret way for you to build your business. So lets dive in![00:00] Why you should use affiliate marketing in your store[00:22] This week I spoke with Wade Tonkin of Fanatics, the top company to talk with about affiliate marketing[01:43] Affiliate marketing, for independent retailers, is the secret way you can build your business[03:34] One reason to do affiliate marketing is to extend the reach of your shop[03:49] An example of how you can leverage affiliate marketing when your brick-and-mortar also has an e-commerce shop[08:03] How affiliate marketing would work for a brick-and-mortar shop[10:06] Tools to use to manage your affiliate marketing program[13:00] Next week's episodeLinks:Join the Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretailGet all of the resources mentioned in this episode on our website: https://www.crystalmediaco.com/episodes/why-you-should-use-affiliate-marketing-in-your-store-after-the-show/

Affiliate marketing isn't just for the big players. It's a powerful tool that can help grow your e-commerce business and open doors to new revenue streams without the hassle of more inventory. But if you're new to the concept or unsure if it's right for you, don't worry. Today, I'm joined by Wade Tonkin, a seasoned expert with over 25 years in the affiliate marketing world. As the Director of Global Affiliate Marketing at Fanatics, he's been at the forefront of managing affiliate programs for some of the biggest brands in sports. His wealth of knowledge makes him the perfect guide for our journey into the world of affiliate marketing. Throughout this episode, we'll explore the fundamentals of affiliate marketing, its benefits for your business, and practical steps you can take to integrate it into your operations. From building relationships with content creators to navigating regulatory requirements, Wade guides us through this channel to make more money and expand your brand. I'm truly excited about this conversation because it opens up a whole new realm of possibilities for independent retailers like yourself.[0:00]: Welcoming Wade Tonkin[03:46] Wade's journey into affiliate marketing 26 years ago[07:29] What affiliate marketing is and how it works for indie retailers[07:54] How can independent retailers effectively tap into affiliate marketing to drive traffic and sales?[16:18] What's the best way for retailers to get others to sell their products through an affiliate program?[19:27] Why there is crossover in the influencer and affiliate spaces[21:25] What are the core principles for a successful affiliate program that independent retailers can implement, even without the resources of larger corporations?[27:15] How does Fanatics establish and nurture relationships with affiliates, and how can independent retailers replicate this strategy at a suitable scale for their business?[37:45] How has affiliate marketing changed as online retail has evolved, and what trends should independent retailers get ready for?[43:50] How a diverse affiliate marketing strategy can empower independent retailers to thrive in a market dominated by giants like Amazon[46:14] Wade's resilience roundLinks:Join the Rooted in Retail Facebook Group to join the conversation - https://www.facebook.com/groups/1554376645049921Get access to all the amazing resources mentioned in this episode in our show notes - https://www.crystalmediaco.com/episodes/affiliate-marketing-secrets-for-independent-retailers-with-wade-tonkin/

This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Wade Tonkin, Director of Global Affiliate Marketing at Fanatics, Inc. In this information-packed conversation, Wade Tonkin shares insights on running successful affiliate programs. The conversation covers the importance of trust and education, data-led conversations to establish value, the resilience of affiliate marketing during uncertain times, gaining trust and support from big brands, moving away from traditional affiliate programs, and earning the channel through partner segmentation. Tune in now to gain all the takeaways you need to grow your affiliate program.Listen to find out more about:Working with Networks.Segmenting and Niche Targeting.Affiliate Marketing's Resilience During Uncertain Times.Key segments of this podcast and where you can tune in to go direct:[11:15] Finding new traffic sources.[24:00] Solving problems for affiliates.[27:00] A time and a place for every kind of partner.Register NOW for AMPLIFY SUMMIT 2024As an affiliate manager, you are constantly required to learn and evolve. Grow your knowledge and make connections at our virtual event.Bringing together some of the most interesting and influential people in the performance marketing industry, don't miss your chance to attend AMPLIFY 2024 and learn from them.Register for your VIP ticket now!VIPs are invited to join us at the live-streamed event on March 19 and 20, or you can choose to access all of the content on-demand at a time to suit you.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven't done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!

In this episode, Todd sits down with Wade Tonkin, the Director of Global Affiliate Marketing at Fanatics. Wade has been managing affiliate and partnership programs for over 20 years with specialties including retail affiliate, program management, affiliate recruiting and affiliate consulting. In his current role, Wade oversees affiliate programs for more than 30 e-commerce sites, including the official shops of the NFL, MLB, NBA and NHL. During the episode, Todd and Wade dive into some exciting topics around media partnerships and the rise of content commerce. Wade also shares his insider perspective of Fanatics affiliate program, his perspective on managing partnerships and much more.This podcast episode was produced by Quill.

In this episode, Todd sits down with Wade Tonkin, the Director of Global Affiliate Marketing at Fanatics. Wade has been managing affiliate and partnership programs for over 20 years with specialties including retail affiliate, program management, affiliate recruiting and affiliate consulting. In his current role, Wade oversees affiliate programs for more than 30 e-commerce sites, including the official shops of the NFL, MLB, NBA and NHL. During the episode, Todd and Wade dive into some exciting topics around media partnerships and the rise of content commerce. Wade also shares his insider perspective of Fanatics affiliate program, his perspective on managing partnerships and much more.This podcast episode was produced by Quill.

In today's episode, Rick was joined by Wade Tonkin of Fanatics, Inc. Wade and Rick talk about one of the hot topics in the Affiliate world, Affiliate Recruitment. They also discuss the common mistakes in Recruiting and how to have a consistent and effective process. Wade also shares his experience, tips, and learnings in the industry.

Today I get the pleasure of speaking with Wade Tonkin, long time friend and industry vet and Award Winning affiliate marketer. Wade and I met while he was on the sales team at Kowabunga and I was managing the Hilton Hotels affiliate program. Wade's done quite a bit since then.You are going to find this podcast very interesting if you:Are a sports affiliate Operate a fan siteAre an advertiser looking to migrate platformsAre an advertiser looking for ideas to recruit affiliatesAre an advertiser trying to increase the ROI from your affiliate programWade shares some of the biggest successes at Fanatics including one large affiliate revenue challenge that his partner ended up beating by 4.5X! We talk about using Facebook to communicate with affiliates, how to divide workload amongst your team, how to manage your team and your affiliates around huge spikes during “Hot Market Events” such as the Superbowl, World Series and more.This podcast jumps right into the deep end of affiliate marketing. You don't want to miss it.

This Week’s Guest: Wade Tonkin Wade Tonkin, who is the Affiliate Manager at Fanatics.com, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins. Episode 13 I wanted to learn more about the real Wade, so I asked him a variety of questions I figured he had not been asked in previous interviews. We discussed... Cooking Korean BBQ How he started following Tottenham Hotspur Running vs. Yoga Traveling on Amtrak The Exorcist Steps in Washington, DC Getting bad seats on airplanes Links from this episode Watching Tottenham Hotspur with Chicago Spurs Wade on LinkedIn Exorcist Steps on Yelp DDP Yoga Thank you for listening Please leave a comment or feel free to contact me. And if you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

Wade Tonkin and Greg Hoffman are back with another hard hitting look at new programs launching on the ShareASale network. One of these days we'll switch to a new network but they make it so easy to see and rank newly launched programs. We both seemed a little less "grumpy" this week and rolled through a handful of programs pretty quickly. So this episode is short and sweet. Here is the list discussed as we look at programs started within the last 20 days: Kiwi Crate - Best looking new program we've reviewed. Should be a gold mine for the right affiliates. SleekHair - How did a new program hit the Top 100 PowerRank? We have an opinion... GammonVillage - Nice game site with a Big phone number, could use some TLC. Eco Nuts Soap - Launched on two networks, one we had never heard of. Should do well on ShareASale. BladeHQ - A basic site that will do well, when they have a datafeed. Black Socks - Need black socks? "Nichey". San Francisco 49ers Team Shop - Wade's new project. Music Box Attic - Greg's new project. Wade is the affiliate manager for Fanatics.com. Follow him on Twitter @affile8warrior. Greg Hoffman runs an award-winning affiliate program management agency and can be found on Twitter @akagorilla.

Wade Tonkin and Greg Hoffman come out swinging in this refurbished version of the Affiliate Juice Podcast. We have decided to be proactive in our assessments of affiliate programs and the surprise inspection is the new norm. If merchants want equal time, we will gladly record the next podcast with them as featured guests. All Net Media - Highest EPC in our initial search. Constructive criticism on a program that looks like it could do high volume in the future. N1 Wireless - Huge NoNos in this program. All kinds of madness. PCS Outdoors 3 Phone numbers on the homepage? MyRegistry.com An affiliate with an affiliate program. Interesting model Kigo Footwear Several leaks but with the right niche affiliates, this could be a great program. Wade's word of the podcast? disintermediation. Contact us if you are interested in a review of your affiliate program.

Wade Tonkin officially made his debut as the new co-host for the Affiliate Juice Podcast. Wade is the Affiliate Manager for Fanatics.com, the biggest seller of licensed merchandise online. We did a quick recap of our session at Affiliate Summit West with Jeremy Palmer. Wade and I were blown away by the detail and the overall awesomeness of Jeremy's strategy on choosing which merchant to work with at any given point. Download the Merchant Scorecard here. Wade and I will be using this document frequently forever! Let us know what you think. The second half of the podcast is a surprise inspection. We discussed the pros and cons of the following new launches on ShareASale: Velodyne Acoustics, Inc. - High EPC, should be a winner Buckle That Belt - Greg is personally interested in belt buckles Botach Tactical - Average sale is good but commission is low Rack and Sack - No sales, small shop Bike Shop Liquidators - 10,000 products but no Datafeed in the network? We are actively looking for merchants and managers to interview for this podcast. If you are interested, please let us know.

The Affiliate Juice concept is hitting the road and will be live and in person at Affiliate Summit West in January. This is a preview of the panel with Greg Hoffman, Wade Tonkin and Jeremy Palmer. Unfortunately, Joe Magennis will be be at ASW so we thought this would be a great way to introduce the panelists to how the merchant reviews go. We discussed several programs launched within the last 20 days on ShareASale and one from the network sponsored ad on the search page. Listen to this podcast to hear what we have to say about the following programs: TrueFabrications.com Intercall.com JaguarPC.com TheSantaVideo.com Movemyemail.com The gang seems complete now and we are pumped to review merchants programs live in Vegas. Please let us know if you plan to attend.

Website monetization is a multi-million dollar problem that currently has no good solution. To shed some light on the problem and provide a possible solution, GodblogCon invited Marcus Goodyear and Chris Cree to interview GBC speaker Wade Tonkin, owner of Christian Affiliate Marketers. Be sure not to miss Wade’s interesting response to the question, “Is it wrong to want to monetize your Christian blog?” Do not miss out on your chance to talk with Wade and fellow Christians bloggers about the problems of website monetization, the coarsening of discourse online, and more. Register for GodblogCon!

Alice Marie is in Studio C on a very special Grok Radio. Alice Marie - Bring the Guitar, Black Reverie, Lipstick Diaries, Madelaine, I Was Seven, Damage, Could It Be, It's Amazing, Angels Near, Black Reverie, (http://www.aliceMarie.net | http://cdbaby.com/cd/alicemarie2). Pushing God's buttons. All's fair in prose and rhyme. Self exposure. Madelaine = Alice, Warrior Princess. Alice goes nuclear and the Damage is too great. God plays hide-and-seek. Finding a balance. Noble Pluto, we hardly knew ye. Mark's mother stiffs us all. Telekinetic Feng Shui. Julia Cameron - The artist's Way. Baby steps are a good thing. William Westney - The Perfect Wrong Note. What's next? What Would Tori Do? Buy my CD and get a bonus! Wade Tonkin brings in the Vikings! Let's Get Metaphysical. Teaching is still the best way to learn. Horror movies and the roller coaster. Mamapalooza : Mothers who rock, rockers who mother. Ok, you've read all the notes. Go buy an Alice Marie CD now.

Alice Marie is in Studio C on a very special Grok Radio. Alice Marie - Bring the Guitar, Black Reverie, Lipstick Diaries, Madelaine, I Was Seven, Damage, Could It Be, It's Amazing, Angels Near, Black Reverie, (http://www.aliceMarie.net | http://cdbaby.com/cd/alicemarie2). Pushing God's buttons. All's fair in prose and rhyme. Self exposure. Madelaine = Alice, Warrior Princess. Alice goes nuclear and the Damage is too great. God plays hide-and-seek. Finding a balance. Noble Pluto, we hardly knew ye. Mark's mother stiffs us all. Telekinetic Feng Shui. Julia Cameron - The artist's Way. Baby steps are a good thing. William Westney - The Perfect Wrong Note. What's next? What Would Tori Do? Buy my CD and get a bonus! Wade Tonkin brings in the Vikings! Let's Get Metaphysical. Teaching is still the best way to learn. Horror movies and the roller coaster. Mamapalooza : Mothers who rock, rockers who mother. Ok, you've read all the notes. Go buy an Alice Marie CD now.