AffiliateINSIDER - Affiliate Marketing Podcast

This week, Lee-Ann explores the evolution of affiliate marketing technology with Sam Darawish, CEO and Co-Founder of Everflow. The conversation reveals why tracking beyond the initial conversion is crucial for program success, how AI will reshape affiliate management, and why transparency is becoming the foundation of profitable partner relationships.Key segments of this podcast and where you can tune in to go direct: [03:20] Sam's 20-year affiliate marketing journey.[21:44] Insights into what's ahead for Everflow.[25:44] Rapid-fire predictions: Will affiliate marketing exist in 50 years?Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Send me a text with your questions

Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies that have helped transform countless affiliate programs from underperforming afterthoughts into revenue-driving powerhouses. Whether you're launching your first affiliate program or looking to scale an existing one, these 6 Wonders will revolutionise how you approach affiliate marketing growth.But what about number 7?! This week, we are doing things a little differently…Click here to unlock The 7th Wonder: The Hidden Secret That's Transforming Affiliate Programs WorldwideKey segments of this podcast and where you can tune in to go direct: [03:28] Aaron's journey into the affiliate industry[28:38] The future of affiliate marketing: AI, changing definitions, and the convergence with PR[34:15] Why brand storytelling beats product promotion every time - the psychology behind affiliate successOur thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.Send me a text with your questions

Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies that have helped transform countless affiliate programs from underperforming afterthoughts into revenue-driving powerhouses. Whether you're launching your first affiliate program or looking to scale an existing one, these 6 Wonders will revolutionise how you approach affiliate marketing growth.But what about number 7?! This week, we are doing things a little differently…Click here to unlock The 7th Wonder: The Hidden Secret That's Transforming Affiliate Programs WorldwideKey segments of this podcast and where you can tune in to go direct: [03:28] Aaron's journey into the affiliate industry[28:38] The future of affiliate marketing: AI, changing definitions, and the convergence with PR[34:15] Why brand storytelling beats product promotion every time - the psychology behind affiliate successOur thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.Send me a text with your questions

This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a network of 700+ million customers globally, demonstrating how the right approach to card-linked offers can drive incremental growth without cannibalising existing affiliate performance.Key segments of this podcast and where you can tune in to go direct: [04:11] What are card-linked offers and how do they actually work in practice[07:15] The four strategic approaches: net new, lapsed, existing, and competitor customer targeting[14:04] Morrison's case study: Using tactical spend thresholds to drive incremental basket valueOur thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers, steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Send me a text with your questions

In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every angle.From his early days learning affiliate marketing on the job in 2010 to building a seven-figure monthly spend program that won multiple industry awards, Todd reveals how data transparency and cross-channel integration are revolutionising affiliate campaign performance.Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Key segments of this podcast and where you can tune in to go direct: [02:30] Todd's journey from university graduate to building an integrated affiliate empire[10:05] The performance influencer trend that's disrupting traditional paid social marketing[26:45] Three essential pieces of advice for affiliate managers who want to level up their programsELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Send me a text with your questions

In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insights on how to transition from a transactional approach to a more partnership-led model, emphasizing the significance of understanding the customer journey and the role of affiliates in that process. In this conversation, Mark Jacobs discusses the intricacies of affiliate marketing, particularly in the health and wellness sector. He emphasizes the importance of evaluating marketing budgets, differentiating in a competitive market, and the significance of building strong partnerships with affiliates. The discussion also touches on the evolving landscape of affiliate marketing with the rise of AI, the necessity for transparency, and the value of personal branding in the industry. Mark shares insights on team structure, engagement strategies, and the critical role of trust in fostering successful affiliate relationships.Key segments of this podcast and where you can tune in to go direct: [08:56] Health and Wellness Affiliate Programs[21:08] Evaluating Marketing Mix and Budgeting for Success[27:06] Engagement Over Growth: Fostering Partner RelationshipsELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Listen to find out more about: • How one finance client achieved 740% program growth by sharing event-level data with affiliates. • Warning signs that your current tech stack isn't serving your program's growth needs. • Practical first steps for implementing more sophisticated tracking without overwhelming resources.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Rate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveraging affiliate networks effectively and the future of affiliate marketing in the context of AI and data-driven strategies.Key segments of this podcast and where you can tune in to go direct: [04:32] The Role of Affiliate Networks vs. Direct Partnerships[12:32] Segmenting Affiliate Programs for Growth[22:15] Best Practices for Working with Affiliate NetworksELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Get Your Questions Answered by Lee-Ann!Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.Subscribe to our podcast HERE!Send me a text with your questions

On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform affiliate program performance and reputation.Our thanks to Everflow.io as our sponsor, this season.Key segments of this podcast and where you can tune in to go direct: [04:30] Why affiliate marketing remains misunderstood despite its growth.[09:20] Case study of successful cross-team collaboration in a mobile app company.[19:50] Tracking beyond initial conversion to maximise customer lifetime value.Get Your Questions Answered by Lee-Ann!Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.Subscribe to our podcast HERE!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of customer journeys beyond immediate transactions. The season will provide you with insights, case studies, and practical strategies for affiliate managers to enhance their programs and demonstrate their value to stakeholders.We are delighted to welcome Everflow.io as our sponsor, this season – let's kick off Season 21 with Lee-Ann in conversation with Michael!Key segments of this podcast and where you can tune in to go direct: [01:45] Introduction to Affiliate Marketing Season 21[06:46] The Importance of Tracking and Attribution[12:12] Challenges in Affiliate Marketing PerceptionGet Your Questions Answered!Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.#AffiliateWINS: Your Victory Lap Starts Now!Time to flip the script: less calling out, more calling UP. Share your affiliate marketing triumphs, champion your outstanding partners, and spread the wisdom that's working.Let's make #AffiliateWINS the hashtag that dominates feeds everywhere! Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.Subscribe to our podcast HERE!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delivered practical wisdom for affiliate professionals of every stripe.Change drives the affiliate marketing world, and this season captured the swift evolution happening throughout the industry. With AI advancements, content creation shifts, and fresh partnership models emerging, the podcast remains the essential resource for staying ahead of these transformations.As we wrap up this season, we're excited to highlight three major trends that dominated our conversations and will continue to shape the affiliate landscape in the months ahead.Key segments of this podcast and where you can tune in to go direct: [02:11] Affiverse Updates: Issue 3 of the Affiverse magazine, our brand new website (featuring a FREE directory), and our upcoming Elevate 2025 Summit.[25:15] Sage Accounting's Alexander Feist, the head of affiliate marketing, talks about the rapid evolution of B2B affiliates.[31:30] Irina Makarova, CMO at PIN-UP Partners, shares actionable insights on scaling affiliate programs and entering new markets.Thank you for your support throughout 20 seasons of the Affiliate Marketing Podcast! Join us next week as we delve into Season 21.Get Your Questions Answered! Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders. Subscribe to our podcast HERE!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

We're back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This conversation offers valuable lessons on leveraging branding to create loyal affiliate communities and identifying emerging market opportunities that can benefit both new and established affiliate programs. Our thanks go to PIN-UP Partners for sponsoring this episode.Key segments of this podcast and where you can tune in to go direct: [05:22]  Building brand community through merchandising.[21:10]  The transparent approach to affiliate partnerships.[29:54]  Strategic expansion into cricket betting markets.About Our Episode Sponsor:This episode is proudly sponsored by PIN-UP Partners, one of the fastest-growing affiliate programs in the iGaming industry. Their commitment to transparency, innovation, and affiliate success has established them as market leaders.PIN-UP Partners recently launched their own internal podcast series exploring industry trends and best practices - check it out here.Discover more about the PIN-UP Partners program.Do you have a question you need the answer to? Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders. Subscribe to our podcast HERE!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to access premium content without upfront costs. The conversation highlights the importance of performance marketing, brand awareness, and the potential of Linkby as a future leader in performance PR. Practical tips for brands looking to leverage the platform are also provided, along with trends in the affiliate marketing landscape.Key segments of this podcast and where you can tune in to go direct: [03:19]  Understanding CPC vs CPA in affiliate marketing[13:44]  Performance marketing and brand awareness[18:28]  Practical advice for small to medium brandsRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creating a community around affiliate programs and offers valuable tips for affiliate managers. The conversation also touches on future trends in B2B affiliate marketing, emphasising the role of technology, content-driven affiliates, and the significance of human interaction in building successful partnerships.Key segments of this podcast and where you can tune in to go direct: [05:05]  The Growth of B2B Affiliate Programs[11:30]  Global Strategies for Local Markets[26:11]  Future Trends in B2B Affiliate MarketingRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate managers, the onboarding process for new clients, and the strict compliance regulations that govern the finance industry. Tune in as Stephen debunks common myths about finance affiliate marketing and shares insights on successful partnerships.Key segments of this podcast and where you can tune in to go direct: [05:22]  The current state of finance affiliate marketing.[16:40]  Navigating compliance in finance affiliate marketing.[26:23]  One tool or resource that every finance affiliate/ manager should look at.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social media marketing.Key segments of this podcast and where you can tune in to go direct: [07:30]  “Every person is a micro-Influencer”[09:04]  The Role of AI in Authentic Content[17:41]  Leveraging Authentic Content for BrandsRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI prompting, emphasizing the need for precision and context when using these tools. The discussion also addresses AI's limitations, including its biases and inaccuracies, and the legal concerns surrounding AI-generated content. Heather shares practical strategies for those incorporating AI into their workflows, cautioning that while AI can improve efficiency, human oversight remains critical.Key segments of this podcast and where you can tune in to go direct: [05:28]  Leveraging AI for Content Creation[14:10]  Enhancing Outreach Emails with AI[23:58]  Navigating AI Limitations and Legal RamificationsRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses common misconceptions. The conversation also touches on the future of affiliate marketing, success stories, and the importance of testing and transparency in partnerships.Key segments of this podcast and where you can tune in to go direct: [03:11] Understanding CSS and its importance[12:48]  Strategies for working with CSS Publishers[24:57]  Common challenges and misconceptionsRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry.Key segments of this podcast and where you can tune in to go direct: [07:55] The Role of AI in Affiliate Marketing  [11:35]  Navigating Policy Changes and Regulatory Challenges[27:42]  Future Trends in Affiliate MarketingRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience intent.The conversation also highlights effective advertising channels and the need for a multi-channel approach to optimize marketing efforts. They discuss the importance of adopting a scientific approach to testing and learning, the complexities of market adaptation, and the necessity of building strong partnerships.Key segments of this podcast and where you can tune in to go direct: [03:30]  Navigating Media Buying Strategies for 2025[10:00]  Understanding Audience Intent and Product Fit[23:05]  Key Strategies for Affiliate ManagersRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can transform businesses, emphasizing the importance of authentic content creation, particularly through short form videos.Moreover, Marty shares his insights on affiliate marketing, discussing the different levels of affiliates, his journey to becoming a super affiliate, and the importance of effective communication. He emphasizes the need for realistic goal-setting for affiliates and the crucial role of affiliate managers in understanding customer desires.Key segments of this podcast and where you can tune in to go direct: [02:10]  Marty's journey into Affiliate Marketing[13:38]  Creating effective 90-Second Videos[27:00]  The one tactic that both Affiliates and Affiliate Managers NEED!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls in affiliate marketing. Whatever your vertical, niche or focus, there is something to be learned that can help practitioners navigate the evolving landscape of affiliate marketing.Key segments of this podcast and where you can tune in to go direct:[00:27] Season 19 Overview.[03:58] Seeing past affiliate recruitment – how to activate and engage effectively[25:55] Relationships with influencers and content creators are key to growth.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

Content Warning: Adult ThemesThis episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over.Listener discretion is advised.In this episode, Lee-Ann interviews Adam Fung from Lovehoney, exploring his journey into affiliate marketing and the unique challenges of managing an affiliate program in the adult industry. Adam shares insights on navigating the complexities of marketing sexual wellness products, the importance of influencer relationships, and strategies for seasonal campaigns. The conversation also touches on industry challenges, the skills needed for success, and the future of affiliate partnerships.Key segments of this podcast and where you can tune in to go direct: [05:25] Challenges and Strategies in Affiliate Marketing[16:50] Skills for Success in Affiliate Management[25:45] Future of Affiliate Partnerships and NetworkingRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales. The conversation highlights the evolving nature of social media algorithms and the importance of adapting strategies accordingly, providing valuable insights for affiliate marketers and e-commerce entrepreneurs.In this conversation, they also explore common mistakes made by affiliate managers and the significance of building strong relationships with content creators. The discussion also touches on future trends in influencer marketing, highlighting the shift towards community building over mere audience engagement. Khaled shares effective outreach strategies for creators, underscoring the need for personalized communication and patience in the affiliate marketing landscape.Key segments of this podcast and where you can tune in to go direct: [04:48] Leveraging TikTok and Instagram for E-commerce Success[19:00] Building Trust and Authority in Affiliate Marketing[32:15] Future Trends in Influencer MarketingRate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”

In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to connect with influencers and create long-term partnerships, emphasizing the need for authenticity and understanding audience needs. The discussion concludes with practical tips for marketers to enhance their online presence and engage their audience effectively.Key segments of this podcast and where you can tune in to go direct: [11:30] Building Authentic Connections in Affiliate Marketing[23:20] Engaging Influencers for Long-Term Partnerships[33:30] Fact-checking sources of information is vital for credibilityRate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”

Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we're diving into actionable strategies for the year ahead. With many of us settling back into work mode, it's the perfect time to rethink your goals and predictions for 2025.This week, we're sharing the highlights from our recent LinkedIn Audio event. Hosted by: Rosanne Govender (Head of Growth Marketing at Affiverse), Leanna Klyne (Affiverse's Head of Agency), and Afffiverse CEO and Founder, Lee-Ann Johnstone, this event gathered insights from the community on what's new and trending in affiliate marketing. If you missed the live session, subscribe to our newsletter here,  to ensure you're always in the loop for future pop-up audio events—a fantastic opportunity to engage, learn, and grow together.Our thanks go to Natalie Ziemba for your contribution to the live Audio session, hopping on to speak from the USA – building community and exchanging ideas is how we ALL learn.Key segments of this podcast and where you can tune in to go direct: [02:30] Key Trends in Affiliate Marketing for 2025[16:40] Channel Diversification Strategies[26:05] Exploring Beyond Vertical BoundariesWe want to hear from YOU!Fancy featuring on The Affiliate Marketing Podcast?Perhaps you'd like to contribute your expertise to Affiverse Media or pen a piece for the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!Simply complete this form to be considered.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025. Key segments of this podcast and where you can tune in to go direct: [04:35] Trends to Watch in 2025[08:50] AI and Automation in Affiliate Marketing[11:42] Looking Ahead: Upcoming Events and what's in store for AffiverseWe want to hear from YOU!Would you like to feature on The Affiliate Marketing Podcast?Perhaps you'd like to contribute your expertise to Affiverse Media or the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!Simply complete this form to be considered and help us to help the world do affiliate marketing – BETTER!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal milestones, this episode is a blend of gratitude, insights, and a look ahead to the opportunities that 2025 holds.Key segments of this podcast and where you can tune in to go direct: [00:29] Opening Reflections: "Was 2024 the year you expected?"[01:35] Celebrating Community Wins: Highlights from Affiverse's growth journey.[07:50] Lessons learned in 2024.We want to hear from YOU!Fancy featuring on The Affiliate Marketing Podcast?Perhaps you'd like to contribute your expertise to Affiverse Media or pen a piece for the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!Simply complete this form to be considered.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affiliate marketing.The conversation highlights the evolving landscape of affiliate marketing and the necessity for affiliate managers to position themselves as service providers within their organizations.They conclude with actionable strategies for marketers to secure budgets and enhance their affiliate marketing efforts.Key segments of this podcast and where you can tune in to go direct:[03:48] The Current State of Affiliate Marketing[17:30] Integrating Affiliate Programs with Brand Strategy[26:43] Key Strategies for Securing BudgetWe want to hear from YOU!Would you like to feature on The Affiliate Marketing Podcast?Perhaps you'd like to contribute your expertise to Affiverse Media or the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!Simply complete this form to be considered and help us to help the world do affiliate marketing – BETTER! Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right timing for launching an affiliate program, the importance of branding, and the types of affiliates that are most effective for SaaS products. John shares insights on the challenges faced by SaaS affiliate programs and emphasizes the need for a strategic approach to maximize success.They highlight the need for effective communication, the value of expertise, and the significance of listening to affiliates for product development. The discussion culminates in practical tips for achieving success in affiliate marketing, focusing on loyalty and trust.Listen to find out more about:Understanding the service aspect is crucial for SaaS affiliate marketing.SaaS products are not impulse buys; they require a different marketing approach.Effective communication with affiliates drives success.Key segments of this podcast and where you can tune in to go direct: [06:12] When to Start an Affiliate Program[16:50] Challenges in SaaS Affiliate Programs[33:40] Tips for Affiliate SuccessRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user research in optimizing conversion strategies. The discussion also covers strategic testing methods to ensure effective CRO and the value of seeking expert help to achieve better results.Listen to find out more about:Actionable steps for businesses to implement in their CRO strategies for 2025.Identifying the right opportunities is key to effective optimization.Expert help can guide businesses in optimizing their conversion strategies.Key segments of this podcast and where you can tune in to go direct: [04:45]  Making the best of the traffic you've got.[06:40] The five tactical steps you need to take.[27:44] The importance of the results you gain and how they can guide you.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape.They discuss the steps brands should take to initiate partnerships, the challenges they may face, and best practices for successful collaborations. Jamie emphasizes the need for clear objectives, the importance of identifying the right partners, and the potential for significant growth in the brand partnership space. The conversation also highlights the role of the Brand Partnerships platform in facilitating these connections and the future of brand collaborations in the marketing strategy.Listen to find out more about:The steps required to begin the process in pursuing brand partnershipsBest practices for successful collaborationsThe challenges faced in building brand partnershipsKey segments of this podcast and where you can tune in to go direct: [03:25] The Need for Brand Collaborations[11:03] Identifying the Right Partners[28:25] The Future of Brand PartnershipsRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various industry experts. The conversation covers essential topics such as: SEO strategies, branding, community marketing, the impact of regulations, and the transformative potential of blockchain technology in affiliate marketing. Each guest shares valuable lessons and actionable insights that can help practitioners navigate the evolving landscape of affiliate marketing.Listen to find out more about:Why authenticity is key for influencers to engage their audience.How lead generation requires clear objectives and transparencyBlockchain technology –  offers instant payouts for affiliates.Key segments of this podcast and where you can tune in to go direct: [00:00] Season 18 Overview and Highlights[04:42] Crypto and iGaming Intersection[28:04] US Brand Survey Insights with Tricia MeyerRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey.They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. The conversation also touches on the focus on profitability, program maturity, and the strategic use of subnetworks.Key segments of this podcast and where you can tune in to go direct: [04:12] The Significance of Agency Involvement[21:10] Future Predictions for Performance Marketing[24:17] Good Things Take Time – Top Tips to Take AwayRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his efforts through various platforms. Joe shares insights on the dynamics of brand collaborations, the importance of authenticity in content creation, and the evolving landscape of affiliate marketing. He emphasizes the need for personalized outreach from brands, the role of AI in content generation, and the significance of building genuine relationships in the industry. Joe also discusses emerging trends in social commerce and the balance between short-form and long-form content.Key segments of this podcast and where you can tune in to go direct: [03:34] The Rise of Faceless Content Creation[12:25] Building Authentic Relationships with Brands[27:10] Trends in Content Marketing and Social CommerceRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

On this week's episode of the Affiliate Marketing Podcast, Lee-Ann interviews Kevin Edwards from the APMA about the recent State of the Nation report on affiliate marketing.They discuss the growth of the affiliate marketing industry, the role of influencers, the importance of training and education, and future trends in the sector. The conversation highlights the significant financial impact of affiliate marketing in the UK and the need for brands to adapt to a rapidly changing landscape.Key segments of this podcast and where you can tune in to go direct: [03:00] Understanding the Growth of Affiliate Marketing[15:55] The Impact of Publishers and Brands on Affiliate Success[18:19] Challenges in Training and Education for Affiliate MarketingRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Delaney, CEO at Databowl. They discuss the complexities of lead generation campaigns and the challenges faced by affiliate program managers. Simon shares his extensive experience in the lead generation industry, detailing his career trajectory to founding Databowl. The conversation covers the different types of leads, the importance of qualifying lead generators, and the necessity of transparency in affiliate marketing to avoid fraud and ensure successful campaigns.Key segments of this podcast and where you can tune in to go direct:  - 06:54 Understanding lead generation types - 12:02 Asking the right questions - 26:09 The future of lead generation and technology Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this conversation, Lee-Ann and Leandro Schlottchauer, CEO of Kuyen Labs/Fuul discuss the transformative potential of blockchain technology in affiliate marketing. Leandro shares his journey into the blockchain space, the development of Fuul, an affiliate marketing protocol that leverages blockchain for real-time payments and fraud prevention. They explore the benefits of integrating crypto payments, the importance of transparency, and the future of affiliate marketing as it evolves with blockchain technology.Key segments of this podcast and where you can tune in to go direct:04:50 The benefits of real-time payments in Affiliate Marketing11:50 The future of Affiliate Marketing with blockchain technology20:12 Some of the common difficulties brands face when they shift to crypto-friendly affiliate tracking solutions for their programRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this conversation, Lee-Ann and Gayla Huber, President of IntegriShield talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection , stamping out fake and paid consumer product reviews, and the use of AI in Affiliate Marketing content generation.They explore the challenges posed by these recent guidance releases and the importance of education and awareness among affiliates and program managers who might be working in the US market. There is now a direct need for grassroots advocacy to support small businesses facing increasing marketing regulatory pressures. The conversation highlights the potential future of affiliate marketing and the “gig” economy that props this industry up amidst increasing regulations and the necessity for marketers to adapt and stay informed to avoid serious fines.Key segments of this podcast and where you can tune in to go direct:04:40 - Recent FTC Guidelines and Their Impact06:35 - Navigating Compliance in the Gig Economy09:35 - The Role of AI in Affiliate Marketing13:30 - Future Trends and Regulatory ChallengesRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode, Lee-Ann interviews Roman German, the Chief Product Officer of MBG Digital, about the intersection of crypto and gaming. They discuss the importance of building communities around crypto casinos, the role of tokens in these communities, and the benefits of transparency and immediate payments in the crypto space. Roman predicts that in the next five years, all new casinos will be crypto casinos, and he encourages listeners to join crypto communities and explore the possibilities of integrating blockchain technology into their businesses.Key segments of this podcast and where you can tune in to go direct:[08:30] Understanding what a token on the blockchain is and how it is connected to the community[18:04] Transparency with crypto currencies[23:20] The future of crypto and the blockchain moving forwardRate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”

In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insights on the future of video content and community building in the crypto marketing space.Talking points include:Community building is crucial in the crypto industry as it creates trust and transparency among users.Video content plays a significant role in engaging audiences and should be authentic, fun, and tailored to the brand's identity.Education is important in the crypto space, and creating video content that simplifies complex processes can help onboard new users.Listen to find out more about:Challenges and strategies of working with AmbassadorsThe importance of community building in the crypto industryTips for producing video contentRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of branding in building trust with affiliates, the differences between crypto and fiat affiliates, the role of community in the crypto space, and the future of affiliate marketing in the crypto industry.Talking points include:Building a community and maintaining open communication with affiliates is key to success.Affiliate marketing in the crypto space is evolving, with a focus on micro-influencers and advocacy.The future of affiliate marketing in the crypto industry involves integrating blockchain technology and finding new ways to attract partners.Key segments of this podcast and where you can tune in to go direct: [02:26] The Importance of branding in the Crypto Space[15:13] Attracting Crypto Casino Affiliates[24:08] The Future of Affiliate Marketing in the Crypto IndustryRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

Welcome back to a brand new season of the Affiliate Marketing Podcast. Season 18 is  sponsored by Diversum Partners and in this first episode, Lee-Ann is joined by Dagmar Janssen, Director of SEO and Onsite Content at MGB-Digital. They discuss:Hot topics in SEOLeaked Google documentsThe importance of site authorityThe impact of Exact Match Domains (EMDs) The use of repurposed or expired domains…and much more!Key segments of this podcast and where you can tune in to go direct: [04:13] Hot Topics in SEO and Leaked Google Documents[19:07] Parasitic SEO[20:23] Future-Proofing SEO Strategies for iGaming Affiliates Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, we've been graced with incredible guests, sharing valuable insights, strategies, and predictions for the future of affiliate marketing, especially as we head toward the peak sales season in 2024.In case you missed any episodes, don't worry! This episode will give you a rundown of the best advice from our lineup of experts. You can catch-up on all of the episodes over on our YouTube channel. Remember to subscribe to our weekly podcast to keep updated on all things affiliate marketing.Now, let's dive into the key takeaways from Season 17!…Listen to find out more about:Why does it take affiliates so long to get the credit they deserve?Advocacy Programs and blurring the linesLeveraging TikTok for BusinessKey segments of this podcast and where you can tune in to go direct: [02:28] The three fundamental changes in the affiliate marketing industry.[29:05] Why it is so important for brands to consider their segmentation right now.[38:05] Coming up in Season 18 – we'll explore the world of Crypto and Blockchain Marketing!ELEVATE Summit 2024 – LONDONJoin us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the recommendations of their friends. Will also emphasizes the blurring lines between consumers, influencers, and affiliates, and the need for innovative consumer experiences in the affiliate space.Listen to find out more about:How B2B SaaS companies can also benefit from advocacy programsAdvocacy programs can serve as a farm team for other partnership channels, as advocates can be promoted to influencers or affiliates.The importance to have buy-in from the team and commit to the program for at least a year.Key segments of this podcast and where you can tune in to go direct: [10:45] Building an Advocacy Program: Benefits and best practices[23:21] From Advocates to Influencers: The Farm Team of Partnerships[24:58] The future of Affiliate Marketing?ELEVATE Summit 2024 – LONDONJoin us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”

In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and take notice! Chris explains how Revving.io uses technology to compress payment terms and provide instant payments to publishers, ultimately improving cashflow and enabling businesses to grow.Listen to find out more about:Revving.io's technology and platform provide visibility and access to capital, allowing businesses to innovate and transform their operations.Why faster payments can lead to better planning, resource allocation, and ROI for affiliates.Affiliates and brands should consider the impact of working capitalKey segments of this podcast and where you can tune in to go direct: [07:00] The impact of delayed payments and extended payment terms[23:50] Transforming Affiliate payments and enabling innovation[28:30] Taking Action: Considering operational financing and contacting Revving.ioELEVATE Summit 2024 – LONDONJoin us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach and partnership building. Visit the PXA Academy for lots of resources relating to partner segmentation – simply click here.Listen to find out more about:Focus on finding the five that bring resultsScaling affiliate programs: Challenges and tipsStrategic approaches to affiliate recruitmentKey segments of this podcast and where you can tune in to go direct: [08:05] Importance of Program Segmentation[11:44] Challenges and Tips for Scaling Programs[29:26] Scoping PartnersDownload the Affiliate Marketing Podcast Kit ELEVATE Summit 2024 – LONDONJoin us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Max Ciccotosto, Chief Product Officer at Impact.com, about his career in affiliate marketing and the development of Mediarails. Max shares his journey from being a publisher to working on the brand side and eventually developing a product to address the challenges he faced. Max also shares his insights on the future of affiliate marketing and the role of technology in driving growth.Listen to find out more about:Optimizing outreach and onboardingSetting clear goals and understanding riskThe future of affiliate marketing lies in the continued growth of partnership channels and the development of technology to support them.Key segments of this podcast and where you can tune in to go direct: [04:30] Mediarails: Automating partner engagement[21:09] The Future of Affiliate Marketing and Technology[24:11] Top tips for growing Affiliate ProgramsDownload the Affiliate Marketing Podcast Kit ELEVATE Summit 2024 – LONDONJoin us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

On this week's podcast, Amy Scanlon, the GM of Affiliate Practice at Right Side Up, shares insights on affiliate marketing, the role of affiliate specialists, the changing landscape of the industry, and the importance of talent and data-driven decision-making.Amy emphasises the need for a holistic approach to affiliate marketing, the value of partnerships, and the evolving role of affiliate managers in the digital mix.Listen to find out more about:Affiliate marketing requires a holistic approach that integrates partnerships at every stage of the digital mix.Talent and data-driven decision-making are crucial for the success of affiliate programs in the changing landscape of the industry.The Holistic Approach to Affiliate Marketing.Key segments of this podcast and where you can tune in to go direct: [19:40] User-generated content – adding value and buyer behavior[25:00] Diversify the value and the volume[30:35] Our customers are changing and the way that they engage with the media mixELEVATE Summit 2024 – LONDONJoin us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, Vana Han, Head of Global Affiliate for TikTok Business, joins Lee-Ann. Vana discusses the affiliate program that TikTok for Business has and how it targets SMB advertisers. Vana shares strategies for scaling an affiliate program, including narrowing down the focus on key partners and growing existing partners. Talking points include:Challenges in the content creator ecosystemBalancing AI and human creativity in MarketingEnsuring transparency without compromising security.Vana will be speaking at our ELEVATE Summit in London, this September. Get your ticket now to hear Vana speak out on emerging trends, challenges, and opportunities at the intersection of performance marketing and lead generation.Listen to find out more about:Vana's career journey and transferable skills Leveraging partnerships for growthTreating Affiliates as partners, not suppliersKey segments of this podcast and where you can tune in to go direct: [10:24] Staying up-to-date with current trends[25:30] Challenges in the Content Creator Ecosystem[34:08] Advice for Affiliate Managers ELEVATE Summit 2024 – LONDONMeet Vana at ELEVATE! Join us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode of the Affiliate Marketing Podcast, Emma Tett, VP of Agency Innovation at impact.com and co-founder of Affluent discusses the evolution of Affluent. Lee-Ann and Emma look at its impact on the affiliate marketing industry, and the insights it provides for improving affiliate programs.The conversation covers topics such as: data aggregation, storytelling with data, GA integration, performance-driven insights, and profit margin improvement.Talking points include:The value of time-saving toolsThe importance of protecting evergreen contentThe convergence of influencer and affiliate marketingListen to find out more about:Optimizing Affiliate Programs with Affluent's Insights Performance tracking and measurementData aggregation and storytelling in affiliate marketing Key segments of this podcast and where you can tune in to go direct: [21:40] Performance tracking and measurement in Affiliate Marketing.[24:10] Reclaim your Sunday nights![31:30] Performance is a technology – bringing performance to the fore.ELEVATE Summit 2024 – LONDONWhere Lead Generation and Affiliate Marketing collide, ELEVATE launches as an in-person conference for the first time, in London 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDiscover the Future of Meta at ELEVATE 2024: Affiverse Announces Meta as the Keynote Speaker for ELEVATE Summit 2024 in London. Read our blog.Don't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”