Podcast appearances and mentions of greg hoffman

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Best podcasts about greg hoffman

Latest podcast episodes about greg hoffman

Double K Country
"Update" Program with Greg Hoffman and Amy Bishop of the Nevada/Vernon County Community Foundation

Double K Country

Play Episode Listen Later Apr 9, 2025 9:37


On today's Update program I talked to two people from the Nevada/Vernon County Community Foundation. You will hear from President Greg Hoffman and Coordinator Amy Bishop. Greg will talk about how the foundation was able to get a new pickleball and basketball court in Nevada. Amy will describe their latest project is to help out those affected by last week's storm. Greg explains the foundation's purpose. Finally, Amy explains how easy it is to donate to the foundation to help those in need.

The Diary Of A CEO by Steven Bartlett
Moment 191: Inside Nike's Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

The Diary Of A CEO by Steven Bartlett

Play Episode Listen Later Dec 13, 2024 14:24


In this moment, Greg Hofman former CMO of Nike explores how the brand's bold strategies helped the brand become an iconic global powerhouse. He shares practical lessons on building a strong brand identity, connecting with audiences, and leveraging creativity to drive business success. Head to https://www.linkedin.com/doac24 to claim your credit. Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Greg: https://www.themodernarena.com/about Learn more about your ad choices. Visit megaphone.fm/adchoices

The Accidental Creative
So Emotional

The Accidental Creative

Play Episode Listen Later Dec 10, 2024 23:11


Show Notes: Daily Creative - "So Emotional"In this episode of Daily Creative, we explore the profound impact of emotion in our creative processes. We begin with a captivating story about Walt Disney and how his emotional response to rundown amusement parks sparked the creation of Disneyland—revolutionizing family entertainment forever.We sit down with Greg Hoffman, former Chief Marketing Officer of Nike and author of "Emotion by Design," to delve into the power of creativity and emotion in brand building. Greg shares insights from nearly three decades at Nike, emphasizing that the most successful brands are those that form deep emotional connections with their audiences. He highlights the essential balance between analytical precision and the ineffable qualities of art, urging brands to respect the craft of storytelling rather than just producing content for distribution.We also dive into a memorable story featuring legendary basketball coach, Mike Krzyzewski (Coach K), and how his advice to Nike's marketing team parallels the creative journey—seeing what others don't and transforming deep insights into iconic work. Greg discusses fostering a culture of risk-taking and empathy, which is vital in generating innovative and emotionally resonant work.Five Key Learnings from This Episode:Emotional Connection is Key: Emotional responses to everyday problems can lead to groundbreaking solutions and innovations.Balancing Art and Science: Effective brand building requires a balance between analytical strategies and creative, human-centric storytelling.Empathy as a Starting Point: Successful creativity often begins with empathy, unpacking layers beyond simple observations to deeply understand the audience's needs.Encouraging Risk-Taking: Incentivizing risk-taking within your team can lead to more innovative and emotionally engaging outcomes.Vision Advantage: Developing a unique vision allows creatives to see opportunities others might miss, turning potential failures into compelling successes.Get full interviews and daily episodes in the Daily Creative app at DailyCreative.app.Mentioned in this episode:NEW BOOK! The Brave Habit is available nowRise to important moments in your life and work by developing the habit of bravery. Available in paperback, ebook, or audiobook wherever books are sold. Learn more

Double K Country
"Update" Program with Greg Hoffman and Amy Bishop of the Nevada/Vernon County Community Foundation

Double K Country

Play Episode Listen Later Dec 2, 2024 13:29


In this edition of "Update" we talk with President Greg Hoffman and Foundation Coordinator Amy Bishop of the Nevada/Vernon County Community Foundation about Giving Tuesday and some Multi-purpose courts coming to Nevada. Topics include what Giving Tuesday is and why its held, why its important to donate to local organizations, local organizations in need of help, what types of courts are being put in Nevada and when the courts are expected to be finished.

Talking About a Home
Talking About A Home Featuring: Brian Pazdziorny of Aquatica Pools & Spas, Greg Hoffman of Universal Marble & Granite, and Ryan Watkins of Brownswood Nursery & Landscape

Talking About a Home

Play Episode Listen Later Oct 12, 2024


Double K Country
"Update" Program with Greg Hoffman and Jessica Sloniker with Big Vision Day

Double K Country

Play Episode Listen Later Sep 9, 2024 7:53


In this edition of "Update" we talk with Greg Hoffman and Jessica Sloniker about Big Vision Day. Topics include who is speaking at the event, the different sponsorship levels, the purpose of holding the event and the different days of the event.

Double K Country
"Update" Program with Amy Bishop and Greg Hoffman from the Nevada/Vernon County Community Foundation

Double K Country

Play Episode Listen Later Aug 27, 2024 11:53


In this edition of "Update" we talk with Amy Bishop and Greg Hoffman with the Nevada/Vernon County Community Foundation about a grant drive the community foundation is putting on with their philanthropic society. We discuss what kinds of organizations are able to apply, who received grants during their last drive and how much is available. We also discuss new pickleball courts being installed in Nevada.

Nicky And Moose The Podcast
Creator Ave: How To Build An Authentic Brand Online In 13 Minutes

Nicky And Moose The Podcast

Play Episode Listen Later Mar 8, 2024 14:03


In this Creator Ave, we uncover the controversial truth behind authenticity and its undeniable impact on cultural currency. With the wisdom of Greg Hoffman, a former Nike marketing genius, we dissect the real value of being genuine in today's cutthroat market. If you've ever wondered why some brands, like Nike, consistently dominate the cultural conversation. Join our Patreon for exclusive content: https://www.patreon.com/nickyandmoose

Double K Country
"Update" Program with Vernon County Salvation Army

Double K Country

Play Episode Listen Later Nov 21, 2023 11:56


Angie Nelson and Greg Hoffman discuss the upcoming bell ringing opportunities and times area residents can volunteer.

vernon salvation army greg hoffman vernon county angie nelson
Startcast | Der Innovations, Business & Marketing Podcast

#90 Just do it mit Greg HoffmannGreg Hoffman ist ein globaler Markenführer, ehemaliger Chief Marketing Officer von NIKE und Gründer und Leiter der Markenberatungsgruppe Modern Arena.Greg Hoffman war über 27 Jahre lang in führenden Positionen in den Bereichen Marketing, Design und Innovation bei NIKE tätig, unter anderem als CMO der Marke. In seiner letzten Position als Vice President of Global Brand Innovation bei NIKE leitete er Teams, die die Zukunft des Storytellings und der Kundenerlebnisse für die Marke vorhersehen sollten. Greg beaufsichtigte die Markenkommunikation und -erlebnisse von NIKE, als NIKE seine Position als einer der herausragenden Marken-Storyteller der modernen Ära und als führender Innovator für digitale und physische Markenerlebnisse festigte. Seine Rolle beim Aufstieg von Marketing und Design in dieser Zeit wurde 2015 gewürdigt, als Fast Company ihn zu einem der kreativsten Menschen in der Wirtschaft ernannte. Außerdem wurde er für seine transformative Führungsrolle in der Branche in den jährlichen Listen der 50 innovativsten CMOs von Business Insider und der Power Players von AdAge ausgezeichnet.Mehr als zwei Jahrzehnte lang war er ein wichtiger strategischer und kreativer Einfluss für Nike bei jedem großen globalen Sportereignis, bei der Einführung der charakteristischen NIKE-Produkte und -Innovationen und beim Aufbau der Marken seiner Athleten. Unter seiner Führung hat Nike Themen wie Gleichberechtigung, Nachhaltigkeit und Empowerment durch Sport in einigen seiner wichtigsten Markenkommunikationen vorangetrieben. Diese Arbeit wurde zum Teil durch seine Rolle im Beirat des NIKE Black Employee Network und als Mitglied des NIKE Foundation Board of Directors vorangetrieben. Heute berät Greg als Gründer und Leiter von Modern Arena Fortune 1000-Marken, Start-ups und gemeinnützige Organisationen bei der Schaffung von Markenstärke, Geschäftswachstum und sozialer Wirkung. Er sitzt in den Beiräten der Marken Shred Adventures und AO-Air und ist Vorstandsmitglied von Summit Impact, dem philanthropischen Arm von Summit Series. Darüber hinaus ist er Dozent für Branding am Lundquist College of Business der University of Oregon und Vorsitzender des Kuratoriums für Innovation am Minneapolis College of Art and Design. Im Jahr 2022 bringt Greg seine gesamte Markenerfahrung in seinem neuen Buch Emotion by Design: Creative Leadership Lessons From a Life at Nike. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Dirk Kreuters Vertriebsoffensive: Verkauf | Marketing | Vertrieb | Führung | Motivation
#1116 Let's talk about Marketing - Das Interview mit Greg Hoffman

Dirk Kreuters Vertriebsoffensive: Verkauf | Marketing | Vertrieb | Führung | Motivation

Play Episode Listen Later Sep 5, 2023 13:57


Was hast du gemacht, um dazustehen, wo du bist und was können kleine Unternehmen machen, um das Gleiche zu erreichen? Das und vieles mehr habe ich Greg Hoffman, ehemals CMO von Nike, gefragt. Viel Spaß beim zuhören.

Double K Country
"Update" Program with Nevada/Vernon County Community Foundation President Greg Hoffman

Double K Country

Play Episode Listen Later Jul 31, 2023 21:15


Remake
057. Greg Hoffman: Emotion by Design

Remake

Play Episode Listen Later Jun 15, 2023 48:01


TODAY'S GUEST   Greg Hoffman is Nike's former Chief Marketing Officer, a global brand leader, advisor, and speaker, and the author of Emotion by Design: Creative Leadership Lessons From a Life at Nike.   In his book, Greg shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. It's a celebration of creativity and a call-to-arms for brand-builders to rediscover the human element that makes consumer bonds.   EPISODE SUMMARY   In this conversation we talk about: How he developed his love of art and design sensibility. Growing up in branding inside of Nike, until eventually becoming Chief Marketing Officer. The importance of emotion and storytelling. On authenticity, and why chasing cool is a bad idea. On creativity as a team sport. And on the importance of courage.   We talked in mid-June 2022 and I was looking forward to talking to Greg because Nike clearly is doing some amazing work around branding and brand values, and is able again and again to create authentic connections at scale.    I'm a latecomer to the world of branding. For much of my life, I was an avid product person and saw the brand as an afterthought. It's only in recent years that I understood the extent to which our lives, our thinking, and our decisions are driven by the stories we tell, and the emotional associations we make.    The art of doing that well is branding. And it can be used for good or evil, and is just as important in non-profits and political organizations as it is in business.    I really enjoyed the stories of some of Nike's iconic campaigns. Digging in to find compelling ways to tell stories that illustrate and support your values in a real way, feels like a very human way of crafting a brand that people can believe in.    I've counted the episodes that we already have recorded and edited for you, and it's currently eight episodes. There are famous designers like Vicki Tan and John Maeda, authors like Susie Wise and Ashish Goel, and the most connected man in the world, Chris Dancy, among them. We release conversations weekly with thinkers, designers, makers, authors, entrepreneurs, and activists who are working to change our world for the better. So follow this podcast on your favorite podcast app, or head over to RemakePod.org to subscribe.   And now, let's jump right in with Greg Hoffman.   TIMESTAMP CHAPTERS   [4:39] Life in the Present [5:38] Early Childhood Driving Forces [7:29] An Age of Color Blindness [9:18] The Power of Drawing [12:52] Joining Nike [16:27] What is Branding? [18:12] The Importance of Emotions [23:57] Crafting Authenticity [32:44] Developing a Culture of Risk-Taking [35:19] Find Your Greatness [38:06] Believe in Something [41:04] Designing Dreams [45:52] A Short Sermon   EPISODE LINKS Greg's Links

Double K Country
"Update" Program with Greg Hoffman and Amyl Bishop

Double K Country

Play Episode Listen Later May 16, 2023 15:30


We discuss the latest grants received and projects the Nevada/Vernon County Community Foundation are starting.

Elevate Season 1-4
#55. Emotion by Design | Greg Hoffman

Elevate Season 1-4

Play Episode Listen Later Mar 16, 2023 61:16


Human beings are always looking for an emotional connection. Not just in their personal relationships or the relationships they build at work, but in the foods they eat, the cars they drive, and the sneakers they put on their feet.Greg Hoffman has spent his life crafting those connections, making the argument that a brand is far more than a quality product, but an epic, human-centric, emotionally-charged story for people to connect with and to live by. He's helped create those stories by breaking down the siloes and territorial boundaries that hinder creativity. He believes that the art of radical creative collaboration can not only change perceptions, behaviors, and culture but also improve the world we live in.Here's Greg in conversation with Will Travis, founder of Elevation Barn.

Erika Taught Me
The Brain Behind Nike's Brand with Nike's Former CMO

Erika Taught Me

Play Episode Listen Later Mar 14, 2023 47:00 Very Popular


#23: I meet Greg Hoffman, the brains behind Nike's marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you can use emotion and design to build insanely powerful branding, create a movement, and harness both the art and science of constructing a brand image.  Read Greg's book: Emotion by Design: Creative Leadership Lessons from a Life at Nike To apply for the Senior Podcast Producer position at Erika Taught Me: https://erikakullberg.com/producer-application Special thanks to our partners: Webull (free stocks) - erikataughtme.com/invest Aura - erikataughtme.com/aura Bilt Rewards - erikataughtme.com/bilt Thanks for tuning in and come back every Tuesday for a brand-new episode! Make sure you hit the follow button to get notified.  Prefer video or want closed captions?⁠ Watch this episode on YouTube. Did you enjoy the episode?⁠⁠ Please leave us a review here⁠⁠: https://erikakullberg.com/review (just scroll to the bottom and tap on “leave a review”) It really helps the podcast especially since we're just getting started. Even just a sentence is perfect! Follow the podcast @erikataughtme across platforms.  ⁠Connect with me on Instagram.⁠ For more information, go to⁠ https://www.erikataughtme.com/⁠. Get on my personal finance & investing course priority waitlist here. https://erikakullberg.com/3DMoney Get my Mastering YouTube course, to learn how to grow a YouTube following and monetize it. https://erikakullberg.com/MasteringYT  ⁠Get more of my free resources.⁠

Conversations of Inspiration
Rankin (Photographer, Director and Humanitarian), on being so much more than your labels

Conversations of Inspiration

Play Episode Listen Later Feb 20, 2023 90:13


What does it mean to be a cultural provocateur? When your mission is to awaken, to communicate, to reveal truth and even to provoke action — all through the art of photography?  In this exclusive interview, Holly speaks to Rankin, one of the most influential photographers of our time, renowned for his ability to capture the essence and truth of his subjects rather than simply taking their pictures. And that's not all… Having worked with everyone from the Queen of England to the Queen of Pop, Rankin is often seen as being a ‘celebrity photographer'. However it's his ability to seek to leave the world better than he found it — and to to push boundaries as well as conversations — that sets him apart. Rankin speaks to Holly about his rise to fame, why he believes that sometimes, “The best way to be creative, is to be bored” and how he has used his art to help himself and others cope with grief. This episode reveals an intimate portrait of the man behind the lens, and is one that you definitely won't want to miss. If you enjoyed this episode, we think you'll love Holly's Conversation of Inspiration on the nature of creative storytelling with Greg Hoffman, Nike's former CMO and author of Emotion By Design.  Plus for more unfiltered insight, subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice. 

How to Get the Most Out of College
Transformational Internship Experiences with Greg Hoffman

How to Get the Most Out of College

Play Episode Listen Later Jan 19, 2023 30:10


What do you want to be known for at the end of your internship? How will it complement your studies? What special projects can employers give interns to work together on to accomplish something? We discuss these questions and more in this special double episode, Greg Hoffman, author of Emotion by Design and former CMO of Nike, drawing from his own experiences as an intern and the programs he built at Nike.

TOP CMO
EP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'

TOP CMO

Play Episode Listen Later Jan 12, 2023 57:26


In this episode of Top CMO, host Ben Kaplan sits down with former CMO of Nike, Greg Hoffman, to discuss his new book "Emotion by Design" and how it relates to creating an emotional connection with your audience, utilizing empathy, and creating authentic and memorable moments and movements with your brand. This is a must-listen episode for marketers looking to elevate their brand and learn from a seasoned industry leader and a fresh perspective on emotional branding. Don't forget to check out our socials: https://www.tiktok.com/@topcmo https://twitter.com/TOP_CMO_podcast https://www.instagram.com/topcmo/

League of Leaders Podcast
S3E2: New Year New Me, the D9, Deion Sanders, and the Unexpected Leader

League of Leaders Podcast

Play Episode Listen Later Jan 8, 2023 67:00


Island Life with Alex Denney
S4E1 - Island Live! (w/ Greg Hoffman, Yammo the Hyena, Damien the Fox, St. Hildegarde the Hamster, Jeff the Praying Mantis, and Sadie the Sloth)

Island Life with Alex Denney

Play Episode Listen Later Dec 6, 2022 40:46


In this broadcast from a man living on an island of talking animals, Island Life is coming at you island LIVE in front of an audience of animals at On the House, the oft-burned-down bar owned by Damien the Fox (Ian Zandi - The Onion, Funny or Die). Together with Yammo the Hyena (Adario Mercadante - The Ding Dong Show  at The Comedy Store), St. Hildegarde the Hamster (Kat Rebar - TIME COP improv, Dark Side of the Mat podcast), Jeff the Mantis (Kyle Rebar - TIME COP improv, Westside Comedy Theater), and even a guest appearance by Sadie the Sloth (Sommer Austin), they jam with comedian/musician Greg Hoffman (album release party at The Mint in LA on Jan 7, 2023!) and even come up with a new business idea! Recorded on Apr 21, 2022 at ArtBar LA in Los Angeles, CA. https://www.artbarla.com/*This episode also available with video / character art at https://youtu.be/T17p9tcDgts *Credits: Alex - Alex Denney, Greg - Greg Hoffman, Yammo the Hyena - Adario Mercadante, Damien the Fox - Ian Zandi, St. Hildegarde the Hamster - Kat Rebar, Jeff the Mantis - Kyle Rebar, Sadie the Sloth - Sommer Austin, Art - Hailey McLaughlin-http://www.islandlifepod.com-✩ FOLLOW ALEX ✩✭ WEBSITE: http://www.alexdenney.com✭ YOUTUBE: http://youtube.com/alexdenney✭ INSTAGRAM: http://www.instagram.com/thealexdenney✭ TIKTOK: http://www.tiktok.com/@thealexdenney✭ FACEBOOK: http://facebook.com/thealexdenney✭ PATREON: http://www.patreon.com/alexdenney-Greg Hoffman: https://www.instagram.com/punch_the_pianistAdario Mercadante: https://www.instagram.com/adario1Ian Zandi: https://www.instagram.com/ianzandiKat Rebar: https://www.instagram.com/katheagberglarKyle Rebar: https://www.instagram.com/kylerebarfSommer Austin: https://linktr.ee/sommeraustinHailey McLaughlin: https://linktr.ee/haileytjmclaughlinSupport the show

Intelligence Squared
Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman

Intelligence Squared

Play Episode Listen Later Nov 11, 2022 44:00


Can advertising's immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Greg Hoffman, the former Chief Marketing Officer of Nike. Widely regarded as a global brand leader, for over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of Nike's signature products, and for the building of the brands of its athletes. In relation to his work on campaigns with everyone from LeBron James to Serena Williams and Colin Kaepernick, Greg discussed how advertising can be used to create purposeful brands that build lasting relationships with consumers. He also talked about how to fuel creativity and curiosity in the workplace and the importance of building diverse teams. Finally, Dan and Myra asked Greg about his latest book, Emotion by Design, which explains the methods he developed over a career at Nike, and which lay behind some of the most culturally significant and impactful campaigns of the last few decades." Learn more about your ad choices. Visit megaphone.fm/adchoices

Conversations of Inspiration
From small town girl to organic retail pioneer, with Renée Elliott, founder of Planet Organic, and co-founder of Beluga Bean

Conversations of Inspiration

Play Episode Listen Later Nov 7, 2022 71:02


Renée Elliott had no real inkling of what her purpose was, until walking down the aisle of a health food store in Boston. Little did she know that this moment would ignite her dream, and lead to her opening the first organic supermarket in the UK in 1995 — Planet Organic.  With no prior experience but a determination to build a business that would make a difference to people's lives, Renée learnt ‘on the job' when she had an idea to bring organically grown food to the mainstream shopper.  However, Renée's world was turned upside down when her business partner tried to take ownership of the business in a period where Planet Organic was thriving. Renée opens up about this achingly stressful experience, how she battled through it, and how it has shaped the person she is today.  Renée is a true trailblazer we can all learn from, with an inspirational mindset and shares with Holly the guiding principles she's learnt on her journey so far. She's an unapologetically emotional, female founder, continuing her mission to spread positivity and encourage people to live the healthiest, happiest life possible — as demonstrated through her second business, Beluga Bean.  This conversation is a tonic for anyone that needs to hear why, “Everything will always be okay”.  If you would like to work with Renée at Beluga Bean, you can email her at renee@belugabean.com, and if enjoyed this episode, head on over to hear Holly's talk with Greg Hoffman, Nike's former CMO, which we think you'll love too.  Plus for more unfiltered insight, subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice. 

The Diary Of A CEO by Steven Bartlett
Moment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman

The Diary Of A CEO by Steven Bartlett

Play Episode Listen Later Sep 30, 2022 8:41 Very Popular


In this moment, Greg Hoffman breaks down why you should sweat the small stuff. A big believer in setting team values, the best teams have a code that they operate by whether the team leader is present or not. Getting a strong sense of culture in those teams is no easy task, but in this moment Greg breaks it down step by step. Greg explains how he wanted his team to be known for ‘Empathy, Curiosity, and Courage', guided by the philosophy of seeing what others could see, but finding what they couldn't. Listen to the full episode here - https://apple.co/3y3wNLD Greg:  hhttps://www.instagram.com/ghoff70/ https://mobile.twitter.com/g_hoffm Watch the Episodes On Youtube - https://www.youtube.com/c/TheDiaryOfACEO/videos

ADVERTISING WILL SAVE US
Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman

ADVERTISING WILL SAVE US

Play Episode Listen Later Sep 15, 2022 37:53


Can advertising's immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Greg Hoffman, the former Chief Marketing Officer of Nike. Widely regarded as a global brand leader, for over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of Nike's signature products, and for the building of the brands of its athletes. In relation to his work on campaigns with everyone from LeBron James to Serena Williams and Colin Kaepernick, Greg discussed how advertising can be used to create purposeful brands that build lasting relationships with consumers. He also talked about how to fuel creativity and curiosity in the workplace and the importance of building diverse teams. Finally, Dan and Myra asked Greg about his latest book, Emotion by Design, which explains the methods he developed over a career at Nike, and which lay behind some of the most culturally significant and impactful campaigns of the last few decades.

Design Better Podcast
Greg Hoffman: Creativity is a team sport

Design Better Podcast

Play Episode Listen Later Aug 30, 2022 43:09 Very Popular


There is probably no better training ground than Nike to learn about creativity as a team sport, and Greg Hoffman, former Chief Marketing Officer of Nike, shares this lesson—along with many other valuable insights—in his new book, Emotion by Design. In this episode, we chat with Greg about how his childhood shaped the way he thinks about creativity and collaboration, how working in inspiring spaces can influence your work (and how you might accomplish that in a remote environment), and about curiosity as a catalyst for creativity. Bio Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena. For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand's CMO. In his most recent role as NIKE's Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. Greg oversaw NIKE's brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He's also been recognized for his transformative leadership in the industry through the Business Insider's 50 Most Innovative CMO's and AdAge's Power Players annual lists. For over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of NIKE's signature products and innovations, and for the building of the brands of its athletes. Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors. Today as founder and principal of Modern Arena, Greg advises Fortune 1000 brands, startups, and nonprofits in creating brand strength, business growth, and social impact. He sits on the advisory boards of the brands Shred Adventures and AO-Air and is a board member for Summit Impact, the philanthropic arm of Summit Series. In addition, he is the Branding instructor at the University of Oregon's Lundquist College of Business and the Innovation Chair of the Board of Trustees for the Minneapolis College of Art and Design. In 2022, Greg brings all of his brand experience to the world through his new book Emotion by Design: Creative Leadership Lessons From a Life at Nike.

Remake
057. Greg Hoffman: Emotion by Design

Remake

Play Episode Listen Later Aug 18, 2022 48:01


TODAY'S GUEST   Greg Hoffman is Nike's former Chief Marketing Officer, a global brand leader, advisor, and speaker, and the author of Emotion by Design: Creative Leadership Lessons From a Life at Nike.   In his book, Greg shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. It's a celebration of creativity and a call-to-arms for brand-builders to rediscover the human element that makes consumer bonds.   EPISODE SUMMARY   In this conversation we talk about: How he developed his love of art and design sensibility. Growing up in branding inside of Nike, until eventually becoming Chief Marketing Officer. The importance of emotion and storytelling. On authenticity, and why chasing cool is a bad idea. On creativity as a team sport. And on the importance of courage.   We talked in mid-June 2022 and I was looking forward to talking to Greg because Nike clearly is doing some amazing work around branding and brand values, and is able again and again to create authentic connections at scale.    I'm a latecomer to the world of branding. For much of my life, I was an avid product person and saw the brand as an afterthought. It's only in recent years that I understood the extent to which our lives, our thinking, and our decisions are driven by the stories we tell, and the emotional associations we make.    The art of doing that well is branding. And it can be used for good or evil, and is just as important in non-profits and political organizations as it is in business.    I really enjoyed the stories of some of Nike's iconic campaigns. Digging in to find compelling ways to tell stories that illustrate and support your values in a real way, feels like a very human way of crafting a brand that people can believe in.    I've counted the episodes that we already have recorded and edited for you, and it's currently eight episodes. There are famous designers like Vicki Tan and John Maeda, authors like Susie Wise and Ashish Goel, and the most connected man in the world, Chris Dancy, among them. We release conversations weekly with thinkers, designers, makers, authors, entrepreneurs, and activists who are working to change our world for the better. So follow this podcast on your favorite podcast app, or head over to RemakePod.org to subscribe.   And now, let's jump right in with Greg Hoffman.   TIMESTAMP CHAPTERS   [4:39] Life in the Present [5:38] Early Childhood Driving Forces [7:29] An Age of Color Blindness [9:18] The Power of Drawing [12:52] Joining Nike [16:27] What is Branding? [18:12] The Importance of Emotions [23:57] Crafting Authenticity [32:44] Developing a Culture of Risk-Taking [35:19] Find Your Greatness [38:06] Believe in Something [41:04] Designing Dreams [45:52] A Short Sermon   EPISODE LINKS Greg's Links

The Ryan Holtz Show: Entrepreneurship, Personal Development, Food & Lifestyle
174: Marketing Genius Behind The ICONIC Nike BRAND, Greg Hoffman, Creating Emotion By Design

The Ryan Holtz Show: Entrepreneurship, Personal Development, Food & Lifestyle

Play Episode Listen Later Aug 9, 2022 59:08


This episode is part of our #StayCurious series. BRAND Over Everything! In this week's episode, I chat with former NIKE CMO, Greg Hoffman! Greg is the author of Emotion By Design and the GENIUS behind Nike's ICONIC impact on the world. Greg has been the man behind campaigns ranging from Colin Kaepernick, Air Jordan to Nike's inception into the European soccer world! Greg walks the... Read More The post 174: Marketing Genius Behind The ICONIC Nike BRAND, Greg Hoffman, Creating Emotion By Design first appeared on Ryan Holtz Marketing & Podcast: Branding, Podcaster, Coach.

Conversations of Inspiration
Using hardship as rocket fuel - Holly's round-up of Series 14

Conversations of Inspiration

Play Episode Listen Later Jul 18, 2022 44:31


Every single one of Holly's guests this series has been inspirational, passionate and holds the treasure that is their own unique story. But what Holly also recognised, is that they have each faced loss, devastation and pain in some way – and yet have somehow managed to rise from the ashes of the truly bleakest of times.  In this episode, Holly reflects on some of the key moments from each of her guest's stories – some profound, some tear-jerking and some downright funny – and all of them shed light on the mindset, determination and strength it takes to follow and achieve your dreams. It's a stark reminder that everything is achievable, and quite possibly closer than you think. So whatever you might be going through, join Holly in celebrating these life changing journeys, and people who have each wrestled their vision into reality.  This includes humbling parts of conversations with Edith Eger, Holocaust Survivor, the Happiness Expert – Mo Gawdat, Charlotte Tilbury MBE, Josh Littlejohn MBE who is on a mission to end homelessness, Nike's former CMO and author of Emotion By Design, Greg Hoffman, farming enthusiast and YEO Valley's CEO Tim Mead, Mandy Watkins — founder of hush, and the incredible trailblazer and founder of The Queer Bible, Jack Guinness.  This Conversations of Inspiration podcast episode is brought to you with support from Adobe Express. Enjoying listening to these unfiltered chats? Subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice. 

Rory Sutherland's On Brand
Emotion By Design - Greg Hoffman just did it for Nike

Rory Sutherland's On Brand

Play Episode Listen Later Jul 18, 2022 57:19


Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn't ‘chase cool' and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design'. See acast.com/privacy for privacy and opt-out information.

Dreams In Drive
316: From Nike Intern To Marketing Executive: How Greg Hoffman Made A Career of Building Great Brands

Dreams In Drive

Play Episode Listen Later Jul 12, 2022 61:54


"Never underestimate your own resilience and resourcefulness and ability to overcome the odds when you follow your passion." Greg Hoffman - global brand leader, advisor, speaker, former NIKE Chief Marketing Officer, and author of EMOTION BY DESIGN dives into his personal #dreamdriving journey and the lessons he's learned from almost three decade of brand building. Some of the things we discuss in this episode include: Growing up as a mixed raced child with adopted White parents His early love for athletics + art How he made himself useful during his early days at Nike The difference between a good brand vs. a great brand How to get motivated when no one's tuning in/no traction Embracing the creative gauntlet The importance of legacy Best storytelling investment you can make Keys To Success: Empathy Curiosity  Playfulness SHOP THE DREAMS IN DRIVE STORE: http://www.dreamsindrive.com/shop SUPPORT DREAMS IN DRIVE: http://www.dreamsindrive.com/donate BROWSE THE BOOKSTORE:http://www.dreamsindrive.com/bookstore SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: http://www.dreamsindrive.com/join FIND GREG HOFFMAN ON:  Instagram: @emotionbydesign Web: www.emotionbydesign.co FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com

Conversations of Inspiration
From artistic intern to leading visionary of a global brand, Nike's former CMO and author of Emotion By Design, Greg Hoffman

Conversations of Inspiration

Play Episode Listen Later Jul 11, 2022 77:52


Among the millions of other businesses on our planet, what makes one brand a cut above the rest? Is it the size of the business or the amount of money they have? No. In the words of Author and Nike's former Chief Marketing Officer, Greg Hoffman, it's that brand's ability to, “Go way beyond simple observations and assumptions”. And with a brand that connects as deeply as Nike has with millions of customers around the world, this is a rare opportunity to learn from the very best.  In just one conversation, you'll hear all the creative genius Greg knows about building a successful brand, and the three key documents he insists are crucial for a business to have when starting. You'll also hear someone with a phenomenal entrepreneurial spirit and the kind of awe-inspiring understanding of what makes human beings tick.  For over two decades, Greg was at the beating heart of every strategic and creative decision at Nike. He was instrumental in transforming it from being a shoe company to a brand that resonates on a truly global scale. As a young boy, Greg was the victim of racism, and threw himself into art and sports to escape from reality. Little did he know that these two passions would allow him to evolve from Nike's intern, to leading some of the most powerful marketing campaigns in history.  Holly talks to Greg about your responsibility as a founder to protect your brand story, and how powerful brands need to understand the importance and craft of storytelling. He also shares how to drive growth while connecting with your customer. This isn't just remarkable insight for founders to listen to, but for anyone who is creative or enjoys popular culture. You will gain a deeper understanding of the true power of brand when used well, and how it can not just engage us emotionally, but also change our behaviour and inspire us to join movements that evolve our whole society.  So are you ready to learn something fascinating? In the words of Nike's iconic strap line: Just do it.  If you enjoyed this conversation, you might also enjoy Holly's episode with David Hieatt, founder of Howies, The Do Lectures and Hiut Denim. This Conversations of Inspiration podcast episode is brought to you with support from Adobe Express. Enjoying listening to these unfiltered chats? Subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice. 

The Art Of Coaching
E229 | Greg Hoffman: Leadership Lessons From 27 Years at Nike

The Art Of Coaching

Play Episode Listen Later Jul 4, 2022 79:30


What is your brand?     What do you want to be known for?   If you don't have a solid handle on the answers to these questions, you'll have a hard time communicating with others what you bring to the table. In today's episode, our guest Greg Hoffman, former Nike Chief Marketing Officer, teaches us how to apply principles of branding and design from top companies to our own personal brand. Specifically, he speaks on:   3 things you must consider when creating your personal brand Identifying the essential traits and characteristics you want to be known for Why writing is one of the most powerful skills you can build & how to do it The essential role of both art & data in decision making    Greg is a global brand leader.  For over 27 years, Greg held marketing, design, and innovation leadership roles at Nike, including time as the brand's CMO.  In his most recent role as Nike's Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. He's also the founder and principal of the brand advisory group Modern Arena, and author of the new book Emotion by Design: Creative Leadership Lessons From a Life at Nike.   Connect with Greg: Via Instagram: @ghoff70 Via his book: Emotion by Design: Creative Leadership Lessons From a Life at Nike. Via his website: https://www.emotionbydesign.co/   Even further, if building your brand is something you feel that you struggle with, and you're looking for help, check out our upcoming Brand Builder event.  We would love to equip you with the skills and tools to build the exact “brand of YOU” that you envision!   Also, don't forget that Art of Coaching is kicking off the month of July with an ALL COURSE SALE!  Throughout the entire month of July, Bought In, ValuED, and Blindspot are all on sale!  Just use the code GROW30 to get 30% off!    As always, a big thank you shout out to our sponsors, who make it possible for us to provide free resources like this! Dynamic Fitness & Strength is our go-to equipment partner. Fully customizable and manufactured in the heartland of America- whether you're looking to outfit your home gym or entire weight room, visit mydynamicfitness.com to get started. Tell them Brett and the Art of Coaching Team sent you! Reflection Questions: What traits/ characteristics do you want to be known for? How would you describe the brand of YOU? What is a particular goal you have that you've been putting off? What are the risks you would have to take to get closer to achieving your goal? What are some opportunities that you've let slip by because you were too afraid to take the risk? Greg says that the most powerful thing you have is your written voice.  What have you done to invest in your brand using your written voice?

New Books Network
Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

New Books Network

Play Episode Listen Later Jun 30, 2022 32:20


Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week's guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman's own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found his way forward. Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He's now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon's Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD). Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Dan Hill's EQ Spotlight
Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Dan Hill's EQ Spotlight

Play Episode Listen Later Jun 30, 2022 32:20


Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week's guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman's own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found his way forward. Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He's now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon's Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD). Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

New Books in Sports
Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

New Books in Sports

Play Episode Listen Later Jun 30, 2022 32:20


Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week's guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman's own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found his way forward. Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He's now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon's Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD). Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

New Books in Psychology
Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

New Books in Psychology

Play Episode Listen Later Jun 30, 2022 32:20


Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week's guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman's own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found his way forward. Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He's now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon's Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD). Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology

Marketing Week
This Much I Learned: Nike's Greg Hoffman on creative leadership

Marketing Week

Play Episode Listen Later Jun 27, 2022 26:36


In the latest episode of Marketing Week's podcast series, former Nike CMO Greg Hoffman discusses the origins of 2018's ‘Dream Crazy', the secrets of brand identity excellence and why restrictions can be joyful.

Nicky And Moose The Podcast
How To Make Your Brand Ideas Come To Life

Nicky And Moose The Podcast

Play Episode Listen Later Jun 21, 2022 62:17


On today's episode, Nicky and Moose discuss What's Poppin' with former Nike CMO, Greg Hoffman on both authenticity and turning ideas into reality, as well as Don Lemon about the need for vulnerability in business.  Your hosts also break down Nick Cannon and give a fire blueprint for your brand or business to keep it thriving and relevant long after the competition has gone. So, grab your favorite device, share this with a friend, and tune in. This is a can't miss! What You Will Learn: The importance of authenticity and having a belief system in your brand or business. The significance of the team understanding and experiencing the brand or business's core values. The need for your audience to see your vulnerability. The benefit of seeing ideas come to life in a certain amount of time. The importance of staying consistent despite what's new and shiny We can always do more with an opportunity Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

The High EQ Marketer
Nike CMO Greg Hoffman on Brand Identity and Emotion by Design

The High EQ Marketer

Play Episode Listen Later Jun 21, 2022 33:31 Transcription Available


Is there any brand that is more iconic or personal to so many people than Nike? In today's episode, I talk to Greg Hoffman, former CMO of Nike and Author of Emotion By Design. We talk about: Brand Identity Designing with Emotion Building an Amazing Team and Culture Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

The Diary Of A CEO by Steven Bartlett
E150: The Marketing Genius Behind Nike: Greg Hoffman

The Diary Of A CEO by Steven Bartlett

Play Episode Listen Later Jun 9, 2022 80:23 Very Popular


Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it's your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Topics: Childhood, racism, and finding your voice What makes Nike successful? How to create a winning work culture How do you incentivize risk? Necessity sparks innovation Creating emotional connections Finding the right story & branding to make your business succeed Attention to detail Advice to become a successful marketer Finding out about your biological family Our last guest's question Greg's book: https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Greg: https://www.instagram.com/ghoff70/ Watch the episodes on Youtube: https://www.youtube.com/c/TheDiaryOfACEO/videos Follow us on Telegram: https://t.me/diaryofaceo Sponsors: Vodafone Business - https://shorturl.at/prxJ0 Huel - https://my.huel.com/Steven Craftd - https://bit.ly/3LLgrw

LeaderIQ Podcast
Greg Hoffman, Former CMO at Nike

LeaderIQ Podcast

Play Episode Listen Later May 31, 2022 53:18


Today's guest is Greg Hoffman, Founder of the brand advisory group Modern Arena and former Chief Marketing Officer at Nike. Greg has spent over two decades strategizing and influencing Nike's brand at every major sporting event, focusing on themes of equality, sustainability, and empowerment through sport. Greg and Guru take a deep dive on these themes as well as Greg's new book, "Emotion by Design: Creative Leadership Lessons from a Life at Nike."

Beyond Busy
Leadership Lessons from a Life at NIKE with Greg Hoffman

Beyond Busy

Play Episode Listen Later May 26, 2022 57:13


My guest in this episode is Greg Hoffman. Greg spent many years in one of the coolest jobs in the world as Chief Marketing Officer for Nike. He's also the author of a new book about his experiences ‘Emotion by Design: Creative Leadership Lessons from a Life at Nike'.In this episode, we talk about some of the marketing campaigns that took Nike to another level, the importance of emotion and empathy in business and why diversity increases productivity. Greg also talks about his experience of finding his birth parents last year and settles the debate whether Nike is pronounced "Nike" or "Nikey".Enjoy!Special thanks to Penguin Random House UK.✔ Links:Buy ‘Emotion By Design: Creative Leadership Lessons from a Life at Nike':https://www.amazon.com/Emotion-Design-Creative-Leadership-Lessons/dp/1538705591Follow Greg:https://www.themodernarena.com/https://www.instagram.com/ghoff70/https://www.linkedin.com/in/greg-hoffman-1b196a25Subscribe to Graham's Newsletter:https://www.grahamallcott.com/sign-upOur Show Sponsors: Think Productive - Time Management Training:http://www.thinkproductive.com​​Useful links:https://www.grahamallcott.com/links See acast.com/privacy for privacy and opt-out information.

Intelligence Squared
Building a Global Brand, with former Nike CMO Greg Hoffman

Intelligence Squared

Play Episode Listen Later May 2, 2022 57:55


Greg Hoffman spent nearly three decades building the Nike brand. In the process he helped transform a shoe company into an identity that resonates the world over. His recent book, Emotion by Design, opens up his philosophy and shares what he has learned from a life in marketing and turbo-charging brands. Hosting the discussion is economist, author and broadcaster, Linda Yueh. Learn more about your ad choices. Visit megaphone.fm/adchoices

The High Performance Podcast
E117 - Greg Hoffman: Harnessing the power of emotion to achieve high performance

The High Performance Podcast

Play Episode Listen Later Apr 25, 2022 78:35


This week's episode is a conversation with Greg Hoffman, leader, creative and author. Greg worked at NIKE for almost 30 years, his last role being Vice-President of Global Brand Creative and Marketing Innovation. Greg shares with us how being a bi-racial man who was adopted by two white parents shaped his life. His relationship with NIKE first began when he saw they were the only advertising company, using people of colour in their advertisements. He offers not only what it takes to be a leader in a global brand, but how to be a great one. He has a focus on empathy, understanding and empowering others. To be a great leader, Greg argues that you should never compromise soul or personality, but get rid of everything else in your way. Greg's book 'Emotion by Design: Creative Leadership Lessons from a Life at Nike' is out now. - - - - - - -This month on the High Performance Circle... Oli Patrick joined us on The High Performance Tour 2022 and gave a great keynote on the three things you can do to improve your wellbeing and operate at the top of your game. Plus, ultra runner Simon Dent explains the performance benefits and common lessons shared between business and exercise. Sign up now to watch: www.thehighperformancepodcast.co.uk Also, check out our new weekly addition The Monday Motivation Newsletter. The purpose of Monday Motivation is to connect more regularly with you! We want to give Circle members a bit of inspiration, motivation and purpose at the beginning of each week. Whether that is a few key things to consider when facing the upcoming week, reading recommendations or ideas to think about when listening to the weekly podcast episode. Sign up now. Just go to www.thehighperformancepodcast.co.uk and sign up. See acast.com/privacy for privacy and opt-out information.

The Disruptive Entrepreneur
Greg Hoffman: Former Nike CMO Reveals The Perfect Branding & Marketing Strategies

The Disruptive Entrepreneur

Play Episode Listen Later Apr 25, 2022 100:44


An insightful debate and conversation on this episode of Disruptors as Rob talks to one of the leading experts in branding, Greg Hoffman. They talk about all about creativity, why the art of branding is becoming lost and what it took for Greg to move through the ranks from an intern to becoming the CMO of one of the biggest fashion and sport brands in the world. Tiny.cc/robsubs KEY TAKEAWAYS  A brand is more than a product. It's something that has power and leaves a lasting impression. There are transactional brands and relationships brands. Nike is a relationship brand as they have managed to evoke emotion with their customers, by investing into the art side of branding and marketing. As we have learnt more about marketing and data, we have moved into less innovative and less personal marketing. Greg believes we are losing the ‘art side' of branding and focusing too much on the science. Emotion by design is when you commit within your brand and business to cultivate creativity. This means investing in creating teams, creative collaboration and fostering a creative culture. Creativity is simply the creation of an idea, this is where innovation is born. Apple are often used as a great example of branding. What Greg believes they managed to do early on is to grow a brand that showed consumers what their products would help them to achieve. They made their products tie in with aspiration and invited people to be a part of something bigger. Merging a personal brand of a founder with a business, such as Steve Jobs and Apple and Elon Musk and Tesla, is incredibly powerful. The founder sets the tone and vision for the brand externally and also provides absolute clarity on the vision of the company internally and this is a further strength for the business and brand alike. You must know the rules before you break them. Understanding the fundamentals of branding is where you must start. Get this right and then you can begin to explore what more you can do. Greg had equal passion for graphic design and sport. When he landed an internship a Nike he felt he had been given a great chance. Just 7 years in he was managing the people he first interned for. Over time he was given more and more responsibility for anything surrounding branding leading to eventually becoming CMO. Ensure you are expressing all aspects of your brand at all times. It's important to show all characteristics we as humans have, through our brands. This is the new era of branding. It's hard to be truly disruptive and innovative without upsetting some people. If you want to be a disruptive brand then you need to be willing to be polarising in some cases. People won't always understand what you are trying to do, but, what you must ask yourself too, is whether you are improving people's lives. BEST MOMENTS  “A brand Is not only a product…a brand is something that creates an impression in one's mind” “[Emotion by design] It's a celebration of the power of creativity” “If we're to move this world forward in a better way, brands will need to play a role” “You're the only one like yourself in the room” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK's No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob's official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information.

Business Matters
Elon Musk makes a bid to buy Twitter

Business Matters

Play Episode Listen Later Apr 15, 2022 53:23


Tesla boss Elon Musk has offered to buy Twitter, saying he is the right person to "unlock" the social media platform's "extraordinary potential". In a surprise announcement, Mr Musk said he would pay $54.20 a share for Twitter, valuing it at about $40bn. We get analysis from global tech journalist Chris Stokel-Walker. Nepal says it's considering declaring a two-day weekend, instead of its Saturday only weekend, as part of measures to reduce the consumption of petroleum products. The BBC's Anbarasan Ethirajan reports from Kathmandu. The BBC's Rahul Tandon speaks to Greg Hoffman, former chief marketing officer at Nike, about the company's iconic 2018 advertising campaign featuring American football star Colin Kaepernick. And following a boom in pet ownership during the pandemic, services for those dogs and cats are springing up. We hear from Donna Connelly, owner of Angel's Pet Care and Barking Mad Dog Training in Newcastle. Sasha Twining is joined throughout the programme by Alaezi Akpuru, creative director at Virgioli Fashion in Lagos, and by author and economic commentator Paddy Hirsch in LA. (Picture: Elon Musk. Credit: Getty Images)

Business Daily
Nike's most controversial ad campaign

Business Daily

Play Episode Listen Later Apr 14, 2022 17:29


Remember the Colin Kaepernick advert for Nike? It's one of the most controversial and successful advertising campaigns of the past decade. Former US President Donald Trump said the advert sent a terrible message but Nike saw a 30% boost in sales. In this episode of Business Daily former Nike Chief Marketing Officer, Greg Hoffman, the creative force behind the campaign, tells us how it came about and why diversity in advertising really matters. Presenter: Rahul Tandon Producer: Carmel O'Grady Image: San Francisco 49ers players Eli Harold, Colin Kaepernick and Eric Reid take a knee prior to the game against the Dallas Cowboys; Photo by Michael Zagaris/San Francisco 49ers/Getty Images

The Accidental Creative
Emotion By Design (with former Nike CMO Greg Hoffman)

The Accidental Creative

Play Episode Listen Later Apr 12, 2022 30:49 Very Popular


When you create, you likely aren't doing it just for yourself. You are probably making things - whether a product, a message, a work of art, or even a strategy - for someone else. You create in order to get some kind of response from the person who experiences your work. An emotion. This is especially true in the world of brand strategy. Your brand is not what you say it is, it's the impression - the emotion - it generates in the person experiencing it. On this episode, former Nike CMO Greg Hoffman shares how you can craft strong, compelling creative work that resonates deeply with your audience. His new book is called Emotion by Design.  Support the show by subscribing to http://acpremium.me (AC Premium). This episode is sponsored by http://novo.co/accidentalcreative (Novo). This episode is sponsored by http://zocdoc.com/accidentalcreative (ZocDoc). Mentioned in this episode: Herding Tigers podcast Listen to the Herding Tigers podcast wherever you listen to podcasts.

The Best of the Chris Evans Breakfast Show
Lucy Boynton, Bertie Carvel, Patrick Kielty, Pat Monahan

The Best of the Chris Evans Breakfast Show

Play Episode Listen Later Apr 8, 2022 65:40


This week on the show we welcome friends from the world of music, film, television and literature.Incredible actress Lucy Boynton chats staring alongside acting royalty in her new TV adaptation of Agatha Christie's 'Why Didn't They Ask Evans?'.The wonderful Bertie Carvel shares all about playing Donald Trump in his latest stage show 'The 47th'.The hilarious Patrick Kielty stops in to tell us about his ongoing UK and Ireland live comedy tour 'Borderline'.And Train's very own Pat Monahan discusses their new single 'AM Gold'.Plus Kevin McCloud, David Croft, Greg Hoffman, Danny Bent and Laura Brand.You can catch Chris and the team live weekdays 6:30am-10am on Virgin Radio UK.Be sure to subscribe to the podcast to hear the highlights every week.Lucy Boynton - 00:42Bertie Carvel - 08:04Patrick Kielty - 15:26Pat Monahan - 22:47Kevin McCloud - 30:47David Croft - 37:28Greg Hoffman - 43:53Danny Bent - 51:31Laura Brand - 58:46 See acast.com/privacy for privacy and opt-out information.