Profitable Performance Marketing

In this episode of the Profitable Performance Marketing Podcast, host Jake Fuller, CEO of JEBCommerce, sits down with Steven Brown, CEO at Moonpull, to explore the evolving landscape of affiliate tracking amid changes in consent laws. With insight based on decades of experience, Steven navigates the complexities of tracking developments including the establishment of Moonpull to solve tracking issues. They delve into Europe's stringent consent regulations compared to the emerging U.S. laws, discussing the profound effects they have on merchants needing to adapt.Steven highlights the hierarchy of tracking methods, emphasizing the precarious position third-party cookies hold—especially with Google's delayed phase-out looming. As they discuss the sometimes frustrating world of implementation, their conversation underscores the importance of collaboration across networks, publishers, and advertisers to optimize program performance and maintain trust. If you suspect there's mischief afoot in your affiliate tracking, do your program a favor and join in for a savvy, enlightening dialogue.

On this episode, Jake dives deep into what makes consumers tick (and sometimes flee) with guest Jeremy Aaronson, Chief Revenue Officer at UpSellit. Throughout they explore the art of crafting a stellar online experience and with over two decades in the online space, Jeremy dishes out wisdom on everything from mastering consumer personalization to harnessing AI's future influence. He highlights the common mishaps on e-commerce sites, like poorly implemented carts or lack of personalization, which might send your customers running to a competitor.The discussion weaves through the complexities of today's competitive landscape, touching on strategies like brand-to-brand partnerships and calculated incentives to keep consumers loyal. It's a packed session filled with valuable nuggets for anyone looking to spruce up their e-commerce game, ensuring authenticity and strategic market moves remain at the core of success. So, next time you're thinking "How do we win over that wandering shopper?" remember, it's all in the tweak and finesse.

In this episode, host Jake Fuller chats with Owen Guetschow from Levanta about an exciting shift in affiliate marketing opportunities on Amazon. Traditionally, affiliate marketers have not had a direct way to link brand promotions to Amazon seller pages, but this is rapidly changing. Jake and Owen – who oversees Agency Partnerships at Levanta – cover how brands can now leverage networks like Levanta to drive affiliate traffic directly to Amazon, the massive conversion potential and challenges like balancing traditional D2C and Amazon-linked programs, and the recent double-dipping update. As brands and agencies grapple with these new changes, Owen shares insights on maximizing the Amazon affiliate channel without cannibalizing existing revenue streams. For upstart sellers eyeing the affiliate world, this episode is brimming with guidance on where to start and what to expect.

Join Jake Fuller, CEO at JEBCommerce, in this engaging episode of the Profitable Performance Marketing Podcast as he interviews Will Fraser, the Head of /advocate at impact.com. They delve into the nuanced differences between referral and affiliate programs and the significance of brand ambassadors. Will shares insights from his journey from social media promotions to developing a sophisticated referral platform that evolved into /advocate at impact.com. Expect a lively discussion on incentives, common pitfalls, and best practices in referral marketing, ensuring loyal customers become your product's top referrers. Whether you're looking to retain customers or attract new ones, this episode is a treasure trove of practical advice and strategic brilliance. Tune in to learn how understanding these dynamics can transform your marketing strategy without running headfirst into a wall of confusion.

Ready to navigate the maze of affiliate marketing without bumping into common pitfalls? In this engaging episode of the Profitable Performance Marketing Podcast, host Jake Fuller chats with Tara McCommons, VP of Sales and Marketing at LinkConnector. Tara shares insider insights from her 20-year stint in the affiliate marketing game, focusing on the blunders that keep merchants from achieving top-tier success in the affiliate channel. Spoiler alert: it's not just about throwing spaghetti against the wall and seeing what sticks. Think human connection, consistent communication, and a generous sprinkle of strategic planning. Tara emphasizes the power of personal connections, suggesting that merchants engage and communicate with affiliates with a personal touch. It's all about authenticity, folks! They also delve into the importance of site optimization, resource allocation, and the sheer magic of a solid value proposition. So, tune in for a lively conversation peppered with sharp insights – just the motivation you need to sidestep those rookie mistakes and shine brighter than your competitors.

In the latest episode of the Profitable Performance Marketing Podcast, host Jake Fuller sits down with Brook Schaaf, Co-Founder and CEO at FMTC, to issue a masterclass on deal and coupon sites. If you've ever pondered the difference between them, or how to maximize the ROI of these affiliates, this conversation is sure to enlighten. To demonstrate that the ecosystem is capable of self-governance, Brook explains how FMTC streamlines the way retailers distribute deals and promotions, and ensures your brand doesn't look like it's stuck in a time warp with expired offers. They also dive into the misconception that these sites exist only to poach sales, when in fact they actually drive new consumer engagement, and Brook encourages brands to get creative with their promotions. Tune in as this episode turns chaos into clarity.

In this episode Jake dives into the dynamic convergence of PR and affiliate marketing with guest Sophie Toporoff, Director of Partnerships, North America at Linkby. Sophie provides keen insights from her decade-long career in traditional PR and her seamless transition into the affiliate landscape, especially during the e-commerce boom of 2020. They discuss how Linkby revolutionizes brand and publisher relationships by offering a performance-based model that minimizes risk and maximizes ROI. Discover how the integration of PR and affiliate strategies can elevate your brand's visibility and sales while navigating the complexities of modern-day digital marketing. Join Jake and Sophie as they uncover why staying ahead of the curve is crucial for competitive edge and why Linkby might just be the secret weapon your brand needs.

In a lively episode of the Profitable Performance Marketing Podcast, Jake sits down with Dustin Howes, the Director of Partnerships at Inflektion. This week's hot topic: affiliate recruitment – the dos, the don'ts, and the must-haves to stand out in the crowded affiliate ecosystem. The dynamic duo cover effective strategies to recruit and retain affiliates, stressing the importance of personalized outreach and a compelling affiliate offer. Dustin shares his love for simplifying complex processes and how tools like Inflektion are revolutionizing affiliate management with user-friendly features like co-branded landing pages. For brands looking to up their recruitment game, Jake and Dustin advocate for a keen focus on quality over quantity, ongoing competitive analysis, and utilizing promotions as a carrot to entice partners. With Q4 looming large, Jake and Dustin lay the groundwork for actionable strategies that can make or break a brand's affiliate success just in time for the holiday rush. Prepare for some hearty insights and affiliate wisdom.

In this week's episode, Jake dives into the evolution of affiliate marketing with Adam Weiss, the President of North America at AWIN Global. Adam, a seasoned expert with over two decades in the industry, discusses his career transition to AWIN, the innovative strides the company is making, and the ongoing transformation within the affiliate marketing space. They explore how affiliate channels have matured, integrating various marketing strategies like PR, influencer collaborations, and content creation. Adam highlights how affiliate partnerships can drive significant growth and efficiency for brands. They also touch upon the importance of networks staying ahead of technological advancements and the need for educating the C-suite about the value of affiliate marketing. Get ready for an insightful conversation packed with industry nuggets!

In this episode of Profitable Performance Marketing, host Jake Fuller chats with Tricia Meyer, the multifaceted Executive Director of the Performance Marketing Association (PMA). With a legal background and two decades of industry experience, Tricia navigates listeners through the labyrinth of resources available in the affiliate marketing world. The episode spotlights how the landscape has evolved over the last decade, making information more accessible even as the work gets more complex. Everything from navigating FTC guidelines to leveraging card-linked offers, Tricia demystifies the abundance of free resources out there. The discussion also underscores the importance of industry collaboration and continuous learning to stay ahead. Whether you're a newbie or a seasoned pro, this episode is a treasure trove of practical tips and industry wisdom.Ready to join the PMA? Sign up here

In this episode host Jake Fuller welcomes his predecessor, Jamie Birch, Co-Founder at EquineRevShare, for a lively discussion. Jamie shares his unexpected pivot from affiliate agency life to launching an affiliate platform targeting the equine community. The duo delves into the hurdles and nuances affiliate publishers face—think discovering that networks don't always roll out the welcome mat or miraculously have tech support on standby. Amid the candid insights (including some thought-provoking quips on figurative carrots and sticks), Jamie offers a fresh perspective on how advertisers and networks can better support emerging affiliates. If you've ever wondered why your affiliate efforts felt like chasing horses without a saddle, this episode's for you. Don't miss it!

In the inaugural episode of PPM's season four, new host Jake Fuller, CEO at JEBCommerce, sits down for an engaging conversation with Cary Pierce, Senior Global Director at Rakuten Advertising. Tackling the hottest topic of the moment, AI, they delve into its impact on the affiliate marketing industry. Cary shares insightful examples of AI's current applications at Rakuten, such as machine learning in forecasting and partner discovery tools. They discuss the fine line between using AI as an efficiency tool and preserving the essential human touch in building relationships. With humor and humility, they explore both the benefits and potential pitfalls of AI, making this episode a must-listen for anyone looking to stay ahead in performance marketing.

In this episode, Jamie Birch sits down with Parrish Essell, the Agency New Business Manager at ShareASale, for a deeper look into the evolving landscape of affiliate marketing, how consumer awareness impacts brands and program management, and the significance of attribution and available tools. Exploring influencer marketing best practices and the vital role of relationship building, Jamie also asks Parrish about her insights on how agencies can streamline collaboration with platforms like ShareASale. Don't miss out on this insightful conversation offering valuable perspectives on what's current in the world of affiliate marketing.

Join host Jamie Birch in a captivating conversation with Sal Conca, CEO of AmazingAds, as they delve into over two decades of industry collaboration and insights. From their co-marketing endeavors at 1800Flowers and Coldwater Creek to leadership reflections, affiliate marketing strategies, and the dynamic realm of video marketing, this episode offers a wealth of knowledge and experience. Discover the innovative "Flanking Allies" approach utilized by Sal and AmazingAds to empower affiliates and enhance brand visibility. Gain valuable insights into the importance of flexibility and adaptability in leadership, along with the finer nuances of YouTube audience targeting. With highlights ranging from affiliate video tactics to leadership principles, this episode is a must-listen for anyone seeking actionable advice and industry expertise. Don't miss out on this enriching dialogue with one of the industry's luminaries.

Join Jamie Birch in a candid discussion about some of the frustrations and challenges stifling innovation in affiliate marketing. From inaccessible advertiser contact information to network approval hurdles, Jamie sheds light on several key obstacles hindering affiliate growth and offers insights for improvement. Tune in for a thought-provoking episode on the state of affiliate marketing today.

Join us as we catch up with Michael McNerny, the founder of Martech Record, the first objective industry publisher in the affiliate space. Three years after its launch, we delve into the developments and the future of AI in reviews, along with various topics surrounding B2B affiliate marketing.In this episode, Michael shares insights on different monetization strategies and leveraging technology like Slack and webinars to foster community engagement within the B2B sphere. We also revisit the premier buyer's guide on networks and technology platforms, a cornerstone of Martech Record's offerings.Connect with Michael on LinkedInExplore Martech RecordListen to the Smooth Operator Podcast

Join Jamie as he delves into the secrets of quickly improving new customer acquisition in your affiliate channel. With decades of experience in affiliate marketing, Jamie shares actionable strategies to boost your program's performance.In this episode, Jamie explores various strategies, including:Identifying affiliates driving the highest new customer conversions.Categorizing affiliates based on sales and new customer acquisition rates.Tailoring approaches for high-performing affiliates versus those with lower sales.Crafting exclusive offers and commission incentives for targeted affiliates.Developing customized creatives and initiating personalized conversations.Join the conversation and discover actionable insights to boost new customer acquisition in your affiliate program!

In today's episode, Jamie Birch engages in a candid conversation with industry veteran and digital marketing pioneer, Kevin Strawbridge. With a career spanning every facet of the affiliate channel, from managing affiliate marketing at JCPenney to leading as CEO of ClickBank and operating the premier coupon site DealTaker, Kevin brings decades of experience to the table. Join Jamie and Kevin as they delve into:The journey to Kevin's illustrious careerNavigating and shaping a successful digital marketing pathLeveraging coupon and deal affiliates for effective acquisition strategiesAdvocating for the power of affiliate marketingCollaboration with Finance on budgeting challengesPlus, much more insightful discussionFollow and connect with Kevin on LinkedIn

In this episode, Jamie Birch, Founder of JEBCommerce, shares invaluable insights for newcomers to the affiliate marketing space. He emphasizes the importance of building relationships, dispels the misconception of the "build it and they will come" mentality, and highlights essential resources available for success. Jamie stresses the necessity of putting in the work, utilizing tools like BrandVerity and FMTC, and tapping into industry organizations like the PMA and MartechRecord. He also underscores the significance of having a solid plan in place, encompassing tracking, commissions, consumer offers, compliance, and more. For further guidance or assistance, listeners are encouraged to reach out to JEBCommerce at gethelp@JEBCommerce.com.Resources mentioned:BrandVerityFMTCThe PMA.orgMartechRecordAffiliate SummitJEBCommerce blogProfitable Performance Marketing podcastJEBCommerce YouTube channel

In this episode, Jamie Birch, Founder of JEBCommerce, welcomes special guests Nick Charrow, Director of Marketing, and Emma Wolff, Digital Marketing Manager at Princess Cruises. Together, they explore their unique origin stories and a myriad of marketing topics. From delving into the enigmatic "dark matter" of marketing to discussing its role as an expression of love and compassion, they navigate through the challenges and opportunities in the travel industry amidst and post-pandemic. The conversation also highlights the significance of testing and learning in marketing strategies, always centering around the consumer. Stay tuned for a follow-up episode with this dynamic team!Stay in touch with Nick (LinkedIn) and Emma (LinkedIn)

In this episode, Jamie Birch delves into the critical aspect of alignment and tools for affiliates. Whether aiming for new customers, maximizing revenue, or prioritizing profit margins, providing affiliates with essential tools is paramount. Jamie covers key categories including tracking, reporting, incentives, compensation, consumer offers, creative, and content. Tune in to gain insights and strategies for optimizing affiliate programs effectively.

Today's episode features a conversation with Vanessa Isaacson, Director of Account Development at AvantLink. Vanessa has one of the most interesting origin stories in affiliate marketing, you definitely need to hear it.Jamie and Vanessa cover trends in the space, the popularity of the channel, new emerging affiliate publishers and more.The discussion around EPC was very unique as well and definitely shows the importance of utilizing every part of your affiliate channel to grow customer acquisition. Have you thought about increasing your EPC so you are more attractive to big and vital affiliate publishers? Have you thought about adding certain partners to increase your EPC so you are more attractive? Perhaps not, but Jamie and Vanessa discuss that today!To contact Vanessa, follow her on LinkedIn: https://www.linkedin.com/in/vanessa-isaacson-4840b97/

Did you know commissions can be paid out based on the products you sell? Or that commission levels can be set for different categories or product SKUs? Do you sell your own manufactured products as well as resell others' goods?In this episode Jamie unpacks the complexities of and strategies for determining commission rates on products with varying profit margins. Navigating the balance between competitiveness and profitability, he highlights the importance of considering both advertiser and affiliate perspectives. Our solution: a blended average commission, with insights on tailoring rates for specific products. Gain actionable tips, real-world examples, and insights into adapting commission structures for cashback and loyalty sites. Tune in for expert perspectives on effective affiliate program optimization, and learn how you can commission based on products to maximize both growth and profitability of your affiliate program!

Today our host, Jamie Birch, discusses the metric EPC, or Earnings Per Click. He discusses what it is, how to calculate it, how and why affiliates use it, why you should use it as an advertiser, and how you can manage it effectively.Here are two common EPC formulas:earnings per 100 clicks - commissions paid / (clicks/100)earnings per click - commissions paid / total clicksA good rule of thumb is to know and calculate your 7 day, 30 day, and overall EPC, then track it over time. Learn how you can manage EPC with tactics like general click management, optimization of high-click producers that do not convert, recruiting of high converting closers, and more.Jamie mentioned a coupon case study during the episode. Most of the networks were involved and it gives you real data on the power (or lack thereof) of coupon publishers. Find it here: https://jebcommerce.com/lp/do-coupon-affiliates-drive-any-value/

In this episode, Jamie discusses the three main areas of compliance every affiliate program needs to be aware of: network, regulatory, and affiliate compliance.For more in-depth coverage of the issue, here are some resources from the PMA: https://thepma.org/?s=FTC

Join Jamie Birch, founder of JEBCommerce, in a historic episode with JEB's new ownership team: current CEO Jake Fuller, Director of Administrative Services Nicole Ripley, and Director of Creative Services Gabe Ripley. As they mark a significant moment in the agency's history, the episode explores the future direction of the company and the affiliate marketing channel. After nearly 20 years, the transition to a new ownership team promises exciting new heights for JEBCommerce. Listen in for insights on the journey ahead.

In this episode, Jamie engages in an insightful conversation with Cary Pierce, the Director of Agency Services at Rakuten Advertising. With a decade-long history, Cary makes his second appearance on the Profitable Performance Marketing Podcast.As they share their shirts of the day, the duo delves into Rakuten's groundbreaking release, Audience Engine (more at Rakuten publisher help center). This innovative tool empowers publishers to present real-time, personalized offers to users, with a focus on distinguishing between new and existing customers. The potential impact on growing a new customer base through the affiliate channel is simply monumental.For further details, explore the release at Rakuten Advertising's Media and Press and find additional information in their publisher help center here.Connect with Cary on LinkedIn here.Don't miss out on this episode, as Jamie and Cary explore the transformative potential of Rakuten's Audience Engine in reshaping affiliate marketing.

Join our host, Jamie Birch, as he expertly guides us through the often-overlooked aspects of affiliate program management. In this episode, Jamie transforms the discussion into a fundamental checklist, ensuring affiliate managers establish a robust foundation for success.Key Topics Covered:Rotation of Creative Assets: Learn the importance of keeping creative assets fresh and engaging.Datafeed Management: Assess the status and relevance of your datafeed – a crucial yet commonly missed component.Consistent Outreach: Explore the significance of regular and effective communication with affiliate partners.Continuous Learning: Embrace the value of staying informed and utilizing available educational resources.Affiliate Partner Approvals: Streamline and optimize your affiliate partner approval process.Promotional Strategies: Avoid the pitfall of a lackluster promotional approach by incorporating diverse strategies.Commission Strategies: Ditch the one-size-fits-all approach and tailor commissions based on performance.Channel Ignorance: Address the detrimental impact of neglecting the affiliate channel altogether.Publisher Development: Cultivate lasting relationships through consistent efforts in publisher development.Jamie recommends exploring relevant articles on the JEBCommerce site here and highlights the invaluable "Affiliate Marketing Strategies to Survive and Thrive" ebook available here, offering 19 actionable strategies for navigating the current business climate.Tune in for an episode packed with insights, strategies, and a roadmap for affiliate marketing success!

In this episode, Jamie engages in a dynamic conversation with the remarkable marketer and long-time friend, Matthew Ray Scott. As the mastermind behind the successful medtech marketing firm, FEED. The Agency, Matthew has been an integral part of Jamie and JEBCommerce for over 13 years. Notably, he played a key role in shaping the MyAffiliateCoach affiliate manager training program in 2010, impacting numerous marketers and sales professionals positively.Join the discussion as Jamie and Matthew delve into various aspects, including:The Power of a Daily Scorecard: Discover how a daily scorecard can be a game-changer on the path to success.Video Marketing Strategies: Explore how video accelerates the process of building trust and rapport with the audience.Success Elements - Belief and Discipline: Unpack the crucial elements like belief and discipline that contribute to overall success.Affiliate Industry Insights: Stay tuned until the end, where Jamie distills these learnings specifically for the affiliate industry.Follow and connect with Matthew on LinkedIn for more insights: Matthew Ray Scott's LinkedInDon't miss out on this enriching episode, offering a wealth of strategies and insights to enhance your marketing prowess. Press record and let the learning begin!

Whether you've just taken the reins of your affiliate channel or it's been a while since you've given it the attention it deserves, and you're looking to revamp your results, returning to the fundamentals is a fantastic strategy to kick-start or revitalize your affiliate program.In this insightful solo episode, our host, Jamie Birch, guides you through the five essential actions you can take today to revamp your affiliate management:Affiliate Application Approvals: Streamline the process of approving new affiliate applications, ensuring you have a well-vetted and motivated group of partners.Craft Your Recruitment Language: Craft compelling and effective recruitment messaging to attract quality affiliates. For inspiration, check out this article: The Perfect Affiliate Recruitment Email.Run a Report and Know Your Producing Affiliates: Dive into your data and get acquainted with the affiliate publishers who are delivering results for your program.Connect with Your Producing Publishers on LinkedIn: Foster stronger relationships with your top-performing affiliates by connecting with them on LinkedIn, enhancing your partnership.Review Your Creative: Evaluate and update your creative materials to ensure they are fresh, appealing, and aligned with your brand's messaging.Jamie provides step-by-step guidance for each of these critical actions, helping you get your affiliate program on the right track and set the stage for a more successful and rewarding journey in affiliate management. Don't miss out on this episode—it's your key to revitalizing your affiliate program!

In this episode Jamie Birch, the Founder of JEBCommerce and host of the podcast, takes a deep dive into a critical aspect of the affiliate marketing landscape: the realization that the affiliate channel isn't a one-size-fits-all endeavor. Instead, it's a multifaceted ecosystem of various channels under one overarching umbrella.One of the most prevalent and potentially costly mistakes that digital marketers make – viewing the affiliate channel as a monolithic entity, rather than recognizing the myriad of distinct business models represented by affiliate publisher partners. The heart of the matter lies in understanding that you might have ten or even a hundred different approaches and strategies at play within your affiliate marketing efforts.The key to avoiding this pitfall is to treat each affiliate partner individually, considering their unique strengths and objectives. Here's the game plan:Understand Them Individually: Get to know the strengths and capabilities of each affiliate partner. Recognize the role they play in your overall strategy.Evaluate Them Individually: Assess the performance of each partner based on their specific model and contribution to your goals.Optimize Them Individually: Tailor your strategies and efforts to optimize the results for each partner, taking into account their distinct business models.By managing your affiliate program in this thoughtful and individualized manner, you'll unlock the potential for greater success at the top of the marketing funnel. Don't miss out on this episode, as it provides invaluable insights into a more effective and profitable approach to affiliate marketing.

In this installment Jamie engages in a dynamic conversation with a long-time friend and industry luminary, Nick Marchese.Jamie and Nick's friendship has withstood the test of time, spanning over a decade. Nick, a trailblazer in the affiliate marketing sphere, has showcased his leadership prowess throughout his journey, starting with his impactful tenure at ShareASale and continuing to shape the industry today.The episode begins with Nick's fascinating origin story, an account you won't want to miss. From there, Jamie and Nick delve into Nick's experiences at a Mass Media affiliate publisher, shedding light on common pitfalls that advertisers encounter in this evolving landscape and offering invaluable insights on how to navigate this new world.To connect with Nick and delve further into his wealth of knowledge, you can visit his LinkedIn profile.A big thank you to Nick for sharing his wisdom and experiences in this illuminating episode!

In this episode Jamie Birch, the Founder of JEBCommerce, delves into the intriguing realm of affiliate publishers and their impact on your SEM marketing strategy. If you've ever wondered about the potential downsides of affiliates increasing your costs, cannibalizing customers, or complicating your other marketing channels, this episode is a must-listen.Discover how working with SEM affiliates can be not just rewarding but highly successful. Jamie presents three key ways in which this collaboration can drive significant benefits:Expanding Your Presence on Familiar SERPs: Learn how SEM affiliates can help you secure more opportunities on search engine results pages (SERPs) where your brand is already visible, ultimately boosting your brand's online presence.Venturing into New SERPs: Explore how SEM affiliates can assist you in gaining visibility on SERPs where your brand isn't currently present, opening up new avenues for customer acquisition and growth.Leveraging Others' Budgets for Amplified Results: Jamie discusses the smart strategy of utilizing the budgets of affiliate partners to complement your own, achieving greater reach and impact without incurring additional costs.This episode promises to be a valuable resource for businesses seeking to harness the full potential of SEM affiliates while mitigating potential challenges. Don't miss out on this insightful discussion that offers actionable insights for a more effective SEM marketing strategy.

In this exclusive solo episode, our host takes on a pressing question from a prospective client: ""How can we harness the potential of our PR team's editorial placements and SEO initiatives to amplify their impact with affiliate marketing strategies?""The answer? Absolutely! Jamie provides an insightful guide on how advertisers can amplify their PR and SEO achievements with the addition of targeted offers, text links, and promotions to drive enhanced results through affiliate partnerships. Join us today as we take a concise yet comprehensive journey through the essential principles of tracking direct sales from these campaigns. This episode is a must-listen for anyone looking to maximize the synergy between PR, SEO, and affiliate marketing.

Join Jamie as he engages in a captivating conversation with Choots Humphries, the CEO and Co-Founder of LinkConnector. Jamie's longstanding partnership with Choots and the LinkConnector team, spanning over a decade, has been nothing short of exceptional. Together, they've harnessed remarkable innovations and cutting-edge technologies in the affiliate marketing space.In this episode, Choots and Jamie delve into browser extensions. They explore the historical evolution of these digital tools, unraveling the reasons behind their current ubiquity. Discover how advertisers can effectively manage browser extensions and, more significantly, how they play a pivotal role in the ongoing attribution discussion.The concept of attribution, both within and beyond the affiliate marketing sphere, takes center stage in this discussion. If you're new to affiliate marketing or seeking insights into the intricacies of attribution, this episode promises an "Inception"-level journey through its nuances.For CMOs and CFOs, this episode sheds light on their pivotal roles within the affiliate channel. Choots and Jamie untangle common misconceptions, share insights into the typical pitfalls, and outline the industry's needs in supporting these key positions. They emphasize the significance of comprehending a variable budget system and the vital role of tracking and reporting on the affiliate channel's progress towards achieving budgetary goals.As a bonus, the discussion touches on the ever-relevant topic of Google Analytics and introduces the latest click tracking certification on the horizon. For more details on this certification, you can explore further here: Google Click Tracking Certification. Don't miss this enlightening and insightful episode that explores the dynamic landscape of affiliate marketing.

Jamie tackles the subject of affiliate applications, the importance of reviewing them, the frequency, and what to do right now to get back on track. So many of our prospective clients come to us and their program has zero fundamentals tasks being executed on their behalf. One of those is reviewing and approving (or denying) applications to the affiliate program. These should be done daily. Approve those affiliate applications!

Our guest is industry veteran Blake Cantrell. Blake has several exciting stops in his career including Commission Junction, Impact, and Partnerize and he brings that unique perspective to the show.We talk about career, how to make a decision to move on and most of all we dive into what makes up a good partnership and why they are so important to our channel and anyone's affiliate marketing endeavors.As of the date of publishing of this episode, Blake is also looking for his next exciting opportunity. So if you are looking for some one to develop your partnership department or grow your partnerships, Blake is your guy. Oh, and if you are in the music industry, then definitely reach out to this passionate digital marketing and musician. You can reach Blake on LinkedIn.

This episode takes a look at a problem one of our clients is having: How to generate revenue from discount audiences without risking the full margin from other shoppers. In response, Jamie lays out a three part strategy that will reach those new audiences without risking that full-margin shopper. It can happen!To achieve this, you'll need a mixture of technology strategy and a full testing methodology. Jamie talks about the technology needed for couponing and protection, how to manage your T&Cs, and what an actual test looks like.Take a listen and let us know if you need any help with this we would love to work with you and help you execute a strategy that allows you to reach new customers who are discount oriented without risking the full margin customers you're already getting directly. Email us at gethelp@jebcommerce.com and we'll get back to you as quickly as possible.

In this episode Jamie answers a question received from a listener last season: "How can we further support our internal efforts to move overstocked products through affiliate?" Here's a brief summary of what's covered:The affiliate channel can definitely help move overstock inventory, in fact it is probably the best channel to do soCommunicate with your partners about these items through text links, product links, banners, newsletters, FMTC, and moreCreate exclusives for top partnersUse these to recruit partnersUse these in an affiliate contest, and ...Use these to recruit the important content publishersGive it a listen and let us know what you think!

Welcome to Season Three of the Profitable Performance Marketing podcast! Get ready for a series of engaging discussions as we enter Q4 and journey through Q1. This season boasts an impressive guest list, including industry luminaries like Michael McNerney, Nick Marchese, and Stephanie Schwab.What makes this season unique is that nearly all our guests are podcast first-timers, offering fresh perspectives on digital marketing. We're also committed to tackling important industry topics, like the role of the affiliate channel in dealing with overstocked items, so feel free to send us your burning questions at gethelp@jebcommerce.com.Thank you for being a part of the Profitable Performance Marketing podcast community. Get ready for a thrilling season ahead filled with insightful discussions and expert guests!

JEBCommerce Founder, Jamie Birch, takes a question from a prospective client: “What should my affiliate newsletter and overall communication cadence with my affiliates be?”Jamie discussed these points:Don't communicate too littleDon't communicate too oftenOnly communicate with your affiliates when you have something impactful to sayIf you don't have anything impactful to say, find something impactful to sayNo less than quarterly because of seasonality, but that really isn't enoughUse both in network and outside network communication methodsFind the preferred communication mediums of your affiliates and focus on thatGive it a listen!

Today I speak with Andy Hohl, Brand Partnerships and Sales at MagicLinks. As Public Relations and Affiliate Marketing continue to merge, we at JEBCommerce try to bring you the conversations that will help you navigate this brave new world. And this is just one of those conversations.MagicLinks is an influencer platform, working with over 25,000 influencers and 4500 brands. Andy and I discuss best practices in working with MagicLinks, their influencers, and integrating affiliate marketing and PR in this way.Andy has been working in PR and Affiliate Marketing for over a decade and has seen the transition and the integration of these two channels happen for some time. Needless to say, he has some great insight.If you are trying to navigate this new thing, this is definitely the episode for you.Want to contact Andy? Follow him on LinkedIn or email.

Are we entering an economic downturn? Who really knows. There are quite a few signs that we are and that is scary. Not only for individuals, but for businesses as well, and it can be tough to figure out how to get through it.Jamie, PPM host and CEO of JEBCommerce, has learned a lot from previous downturns and a multitude of other events with far-reaching impacts. In today's episode he discusses several reasons how, during times like these, Affiliate Marketing is a top performer and why it should get more investment, not less.Jamie talks about how the affiliate channel provides:Security: You only incur costs after you see revenueAudience flexibility: Affiliates are constantly stretching, innovating, flexing, and pivoting to reach new markets and acquire new customers. You literally have thousands of shots and getting it right and finding the new markets that adjust.Investment flexibility: Many companies during the pandemic saw a huge increase in their demand but didn't plan for what would happen when things started opening up. Now they are experiencing pain because of that growth which wasn't necessarily sustainable. Affiliates allow for ebb and flow with demand.Float: Cashflow is king and affiliates allow you to keep the cash until your invoice comes in. That can be huge.Profit and margins: The affiliate channel has the ability to quickly adapt to keep you profitable.Liquidation: Coupon affiliates have the ability to move clearance products quickly and at a higher profit margin than other options. Check out our blog post on the topic: Coupon Affiliate Marketing More Important as Economy Swings DownGive this episode a listen and let us know what you think!Also, if you need help developing your strategy, we have a free PDF that outlines strategies to thrive in uncertain times. Do yourself (and business) a favor and check it out today.

One of the most common mistakes a brand can make with their affiliate channel is to create it and then expect it to start producing sales, grow over time, and achieve their goals without a ton of time, attention, expertise, and experimentation. Today our host, Jamie Birch, talks about why this isn't the case and outlines 4 steps to take now to increase revenue and find greater success in the channel.

Today we speak with Nick Baker of Sovrn Holdings. Sovrn is a sub-affiliate network. If you are looking to scale your affiliate program, you definitely want to listen to this episode and consider a sub-affiliate network like Sovrn Commerce. Reach out to Nick at nbaker@sovrn.com or his team at commercesupport@sovrn.com

During a recent webinar hosted by our very own Director of Business Development, Jake Fuller, a viewer asked "how do I recruit more affiliates to join the program and help them convert more? I have hundreds joined my affiliate program but only one generates sales." What a great question! Our host, Jamie Birch, outlines an affiliate marketing farming strategy to help this individual grow sales right now.

Today I talk with Tiara Rea-Palmer, Director of Partnerships at CouponFollow.com. In addition to discussing her career path and how she found Affiliate Marketing, we dive into all things coupon affiliate, including the common perception of coupon affiliates.Tiara shares, in great detail, the many ways CouponFollow can promote brands, how they use content to drive traffic, and how they can test campaigns to drive the right KPI for any brand. We also talk a ton about consumer behavior shifts since the beginning of the pandemic, how coupon affiliates need to change, and how to take advantage of the current economic climate.So, if you are interested in knowing more about CouponFollow or wondering about how to incorporate coupon affiliates into your mix, this episode is for you.If you'd like to contact Tiara, reach her on Linkedin!

The merging of Affiliate Marketing and Public Relations continues and today's guest, Cristina Velocci, is at the forefront of this exciting new development. Cristina is the VP, Content Development at SHE Media and straddles the worlds of editorial and commerce as well as anyone in our space.In today's episode, Cristina and I talk about her career, what it's like to go through several layoffs, how she migrated her career from media to commerce and how she manages through change and the importance of adaptability and flexibility in her career and her current role.And we also talk a ton about the merging of Affiliate and PR.You'll enjoy this episode if you:are a PR agency trying to figure this new world outare a Brand wanting to increase your acquisition through content affiliatesare a publisher and want to learn how to adapt to an ever changing landscapeIt's chock full of amazing information that is super relevant to our world today.If you'd like to follow Cristina you can do so on Twitter and at SHE Media.We also discuss some of the PR and Affiliate content we produce at JEBCommerce.

Tricia Meyer is a 17 year industry vet, an affiliate and has been running helpingmomsconnect.com and sunshinerewards.com that entire time. In today's episode we dive into her evolution from lawyer to affiliate industry pro, well respected and successful affiliate.We talk about FTC Disclosures in affiliate marketing, affiliate nexus legislation and regulations, how actions taken by advertisers and fraudsters impact your affiliates and much much more.Follow Tricia at tricia.me and LinkedIn, Twitter she is @sunshinetricia.

I had so much fun interviewing today's guest, Dan Christian, current founder of Acceleration Team. Dan and JEB have worked together extensively while Dan ran the digital team the Travel Corporation.Dan's extensive digital marketing background is impressive. From a snowboarding start up in 1999 through several truly incredible travel organizations and back to scratch that entrepreneurial itch with his latest endeavor, Dan brings his passion, spirit, and ambition with him every where he goes. And I think we are all better for it!In this conversation we cover:His career pathThe importance of culture and culture changeThe importance of an affiliate channel in a multi-channel environmentThe importance of executive buy-inThe convergence of influencers and affiliatesAnd some of the mistakes advertisers make when it comes to their affiliate channelYou are going to enjoy this conversation as much as I did! Dan is super smart, successful, has a passion for helping others achieve and gives a great view into how his early years shaped his success now. So much to learn from my conversation with Dan Christian!

We have a special guest for you today, a client of JEBCommerce! Josh Reed, Director Consumer Demand Generation for Evenflo is on the podcast and you don't want to miss it! As always, we go through Josh's journey to digital marketing and affiliate marketing, and I can guarantee you it's not a path you have heard on this podcast before.Josh gives an MBA-level discussion on marketing that I'm super proud to have on our podcast. We discuss:The differences with high consideration productsDigital transformationThe diversity affiliate publishers bring to a DTC manufacturerWhy he chose to bring in SMEs to run his affiliate program instead of an in-house teamWe also discuss some key things in career development and why this period's crop of college grads seem different than when we got out of school.It's a great episode that you'll want to share.And if you'd like to connect with Josh, you can do so on LinkedIn.