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In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler unpack viral AI trends, privacy concerns with ChatGPT's photo location capabilities, and the future of spatial computing with special guest Tom Emrich, author of "The Next Dimension." They discuss the marketing power of augmented reality, including Avon's 320% sales boost, and examine the evolution from smartphone-based AR to smart glasses and mixed reality. Tom introduces the “Play, Pilot, Proof” framework and explains why “presence” is the new P in marketing. It's a compelling look at how digital and physical worlds are converging fast.What you will learn:How AI tools like ChatGPT can identify photo locations with striking accuracyWhy the "em dash" has become a telltale sign of AI-generated contentThe significance of "presence" as the new P in marketing How dark factories are revolutionizing manufacturing with robot-only operationsWhy brands need to follow the "Play, Pilot, Proof" framework How spatial computing is transforming from smartphone-based AR to wearable devices The implications of viral AI trends for privacy and data collectionThe potential impact of AI replacing white-collar workers and C-suite executivesHow brands can leverage AR for marketing with conversion rate increases of up to 320%Come for the tech, stay for the magic!Tom Emrich BioTom Emrich is a pioneering product leader in spatial computing with over 15 years of experience in AR, VR, and wearables. He's helped shape the future of human-technology interaction through roles at Meta and Niantic, where he led AR platform strategy, launched industry-first AR Ads, and introduced mixed reality experiences. As the author of The Next Dimension, Tom offers a definitive guide to using AR for business growth. He's also an investor, startup advisor, and ecosystem builder, known for founding We Are Wearables and co-producing AWE. A recognized thought leader, Tom's insights have been featured in Forbes, CNN, and The New York Times.Tom Emrich on LinkedInBuy the Next Dimension hereKey Discussion Topics:00:00 Welcome to Tech Magic with Cathy Hackl and Lee Kebler04:45 AI Trends: From Studio Ghibli to Dogs as Humans08:25 ChatGPT's Photo Location Detection: Privacy Concerns Revealed17:35 The Em Dash: How to Spot AI-Generated Content25:30 Should You Say "Please" and "Thank You" to AI?35:38 Interview: Tom Emrich on The Next Dimension of AR Marketing40:51 How AR is Transforming the Marketing Funnel44:29 The Evolution of Spatial Computing Hardware50:13 "Presence" - The New P in Marketing56:10 Humanoid Robots and Dark Factories: The Future of Manufacturing Hosted on Acast. See acast.com/privacy for more information.
Welcome to Episode 986; The New Frontier of Wine Advertising: Augmented Reality and Brand Storytelling with Hannah Luxemburg-Tono and Tom Emrich. Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today's session: The digital landscape for products is growing and interactive experiences are increasing in demand from customers. This talk will highlight success across the wine industry with groundbreaking interactive experiences. We will cover the evolution of experiential branding and the demand from consumers ranging from apps to web-based experiences that bring the label to life in the hands of the user. How can you get started in building experiences that drive your brand's voice? Hear from the leaders in the industry about how to start a web campaign and how to effectively grab the attention of customers. More about the speakers Hanna Luxenburg - Tono has worked in the manufacturing and immersive technologies industry for over a decade. While leading the multi-faceted reality of the Silicon Valley community, she co-founded the Computational Design Institute to initiate cutting-edge research in the fields of technology and immersive reality. Previously, Hannah worked as a producer at Tactic, a California-based Immersive Creative and Technology Studio, where she worked with companies and wineries, building augmented and interactive reality experiences including 19 Crimes, Bogle Wines, Jack Daniels, Coca-Cola, Line 39 and Santi Wines. To find out more: Website: http://hannahluxenberg.com/about Instagram: immersive_lux Tom Emrich is recognized as one of the world's leading thought leaders in augmented reality (AR), virtual reality (VR) & wearable technology. A pioneer in this space, Tom has over a decade-long track record of running tech teams and providing strategic direction in emerging technologies for powerhouse brands and organizations. As VP of Product at 8th Wall, Tom is leading the strategy and development of powerful tools used by developers to create reality content (WebAR and WebVR) for the browser. Previous to 8th Wall, Tom was a founding partner at Super Ventures, the first VC fund dedicated to augmented reality. He also played a critical role in building the AR/VR ecosystem as founder of We Are Wearables and co-producer of AWE, the world's #1 AR+VR event series. To find out more: Website: https://www.8thwall.com/ Instagram: tomemrich Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, cin cin!
MVP Interactive CEO James Giglio hosted VP of Product, Tom Emrich on this week's MVP Podcast. Tom is recognized as one of the world’s leading thought leaders in augmented reality (AR), virtual reality (VR) & wearable technology. A pioneer in this space, Tom has over a decade-long track record of running tech teams and providing strategic direction in emerging technologies for powerhouse brands and organizations. As VP of Product at 8th Wall, Tom is leading the strategy and development of powerful tools used by developers to create reality content including augmented reality for the browser. Previous to 8th Wall, Tom was a founding partner at Super Ventures, the first VC fund dedicated to augmented reality. He also played a critical role in building the AR/VR ecosystem as founder of We Are Wearables and co-producer of AWE, the world’s #1 AR+VR event series.
Tom Emrich is sometimes called the “man from the future”, and is recognized as one of the world’s leading thought leaders and influencers in AR, VR and wearable technology.Tom brings over a decade-long track record of running tech teams and providing strategic direction in emerging technologies for powerhouse brands such as Nestlé, Best Buy and MTV.In 2013, Tom founded We Are Wearables, which he grew to be the largest wearable tech community of its kind prior to its acquisition by AugmentedReality.org, and rebranded and refocused as AWE Nite Meetups.Tom continues to nurture and grow the AR & VR ecosystem as Co-Producer of AWE.Many of you are familiar with AWE, which has grown from being a conference in the US to multiple conferences, expos and meetups across North America, Europe, Asia, and the Middle East.Tom is also an active investor and partner at Super Ventures, a fund dedicated to augmented reality.His passion for this space is driven by his belief that perceptual computing plays a critical role in our human evolution. And that passion and belief certainly comes through in this conversation.Tom shares his take on hearables, the current crop of consumer-focused smartglasses, and some of the opportunity and remaining challenges for enterprise adoption. He also shares his thoughts on Apple’s plans for 2020.Tom encourages an expansive view of the term “spatial computing” to include all spatial-oriented tasks performed by computers, including robots, drones, and self-driving cars.Tom also gets into spatial computing’s potential effect on our notions of death, self, consumption, and relationships with each other. Tom gets philosophical in this one.We start by talking about Tom’s comfort...and discomfort on the stage.You can find all of the show notes at thearshow.com.
Welcome to episode #634 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #634 - Host: Mitch Joel. He's been called the “man from the future.” Cool! Tom Emrich is widely recognized as one of the top thought leaders and influencers in Augmented Reality, Virtual Reality and wearable tech. With over a decade-long track record of running tech teams in emerging technologies for brands like Nestlé, Best Buy and MTV, Tom was the founder of We Are Wearables and is currently the co-producer of AWE - a conference, expo and event company focused on XR (AR, VR and Mix Reality). Tom is also an active investor and partner at Super Ventures, a fund dedicated to augmented reality. So, with all of the buzz around AR, VR and wearables, it was time to discuss the landscape and viability of these spaces for brands today. Enjoy the conversation... Running time: 57:23. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Tom Emrich. AWE. Super Ventures. We Are Wearables. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels of Separation - Episode #634 - Host: Mitch Joel.
Fashion Tech Journalist Amanda Cosco takes you inside Women and Wearables, an event produced earlier this year by Electric Runway in collaboration with We Are Wearables, the world's largest wearable technology meetup. The night aimed to celebrate women and tech and discuss issues unique to them, including sexism in the workplace and how emotion and empathy are needed in tech.
This week on the SyrupCast, Igor Bonifacic, Rose Behar and Patrick O'Rourke are joined once again by Tom Emrich, founder of We Are Wearables and partner at Super Ventures, to talk about the recent iPhone 8 leaks. Last week, major leaks about the much anticipated iPhone 8 surfaced thanks to Apple's release of HomePod firmware. Contained within the software update were references that gave away some of the secret sauce about updates to the soon-to-come iPhone. Among the biggest spoilers: face unlock using BiometricKit, no more home button, a wrap-around display design, and a tap-to-wake function. In other smart device news, Fitbit seems to be leaning into the smart watch market. The team discusses what this might look like and wonders, does the world need another smartwatch? Tune in to hear the SyrupCast team's thoughts. Today’s podcast is brought to you by Aviva Canada, a leading property and casualty insurance group providing home, automobile, leisure/lifestyle and business insurance to 2.9 million customers. Severe weather and natural disasters are on the rise, and Aviva’s Plan & Protect app will help your family prepare for earthquakes, severe wind, winter storms, wildfires, and floods. It tells you what to do before, during and after these events, stores your insurance info and works without Wi-Fi. Download it free from the App Store or Google Play, and Aviva will donate $5 to the Canadian Red Cross.
This week on the SyrupCast, Igor Bonifacic, Rose Behar and Patrick O'Rourke are joined by Tom Emrich, Founder of We Are Wearables and Partner at Super Ventures, to talk about Apple's ARKit and the future of reality. This past week, Rose jetted off to the west coast to learn about the ZenFone AR. This ASUS phone is Tengo-enabled and even Google Daydream VR certified. Discussing this new phone gets the team thinking about the future of mobile tech and AR/VR. What does the future hold? Tune in to hear the SyrupCast team's thoughts. Do you have questions, comments, thoughts, or anything you would like addressed on the podcast? Send us an email to podcast@mobilesyrup.com. If you're feeling extra adventurous, send us a voice recording of your question or comment and you may end up featured in a future episode! Hosts: Igor Bonifacic, Rose Behar, Patrick O'Rourke, andTom Emrich Total runtime: 34:23 Shoutouts: 29:10 Patrick, on the #SwitchMinute, shouts out a long-wanted battery-monitoring fix from Nintendo. Tom gives his shoutout to Neurable and their brain-controlled VR. Rose's shoutout goes to La Machine and their mechanical beasts. Finally, this week Igor shouts out David S and his books on photography.
Tom Emrich is a Partner at Super Ventures and a co-producer of Augmented World Expo. After the release of the first feature phone, Tom began to see how immersive new technologies would transform the world around us and began building his career in the space. He’s consulted on how these technologies can improve the workplace & covered the industry for media publications like CanadaAM, ReadWrite, Betakit and more. Tom has also created and helped to foster communities around emerging technologies all over the world through groups like: We Are Wearables, Augmented Reality Bay Meetup, and most recently Augmented World Expo. He’s also now investing with 3 other partners through Super Ventures, a $10 Million dollar fund that’s helping to back startups building AR/VR & wearable products worldwide. Tom joins us to share his story, how he started his career in tech, why he’s so passionate about emerging technologies like AR/VR & wearables, what motivated him to help launch Super Ventures, what he and his partners look for in their investments, how he approaches building communities around emerging technologies, and much more!
Onalytica spoke to Tom Emrich, the founder of We Are Wearables the largest wearable tech community of its kind in the world, to gather his views on the wearable tech industry. In this podcast Tom talks to us about how wearable’s will improve our day to day lives, and which forms of wearable tech he believes will be the most popular amongst consumers. We also chatted about which wearable tech product is his favourite and which future product release he is most excited about, and much more!
Amber Mac and Michael B speak to Tom Emrich of We Are Wearables. Plus, Andy Walker joins the show to reveal if your baby monitor is safe. Also, Michael B discovers when he can get his pizza delivered by a drone.