Podcasts about Augmented World Expo

Snap gaat een nieuwe AR-bril op de markt brengen die beschikbaar wordt voor het brede publiek. De afgelopen jaren kwamen de slimme brillen van Snap voornamelijk uit voor ontwikkelaars, maar volgens het bedrijf is de nieuwe versie van de 'Spectacles' klaar voor een publieke release. Rosanne Peters vertelt erover in deze Tech Update. De aankondiging is gisteravond gedaan door ceo Evan Spiegel op de Augmented World Expo in Los Angeles. Volgens Spiegel maakt Specs, hoe de nieuwe bril veelal genoemd wordt, veel kans om concurrentie op de markt van slimme brillen te verslaan. Een belangrijk argument daarvoor is dat vandaag de dag duizenden ontwikkelaars al content maken die op de nieuwe AR-bril gebruikt kan worden. Ook wordt de bril dunner en lichter dan de vorige versie van de Spectacles. De slimme bril wordt in 2026 uitgebracht. Hoeveel deze gaat kosten is nog niet duidelijk, maar zal volgens speculaties van verschillende techwebsites ruim boven de 300 dollar uitkomen. Verder in deze Tech Update: Google heeft Android 16 uitgebracht See omnystudio.com/listener for privacy information.

XR pioneer Avi Bar-Zeev has been at the forefront of Spatial Computing for over 30 years: from launching Disney's groundbreaking Aladdin VR ride in the early 90s and crafting Second Life's 3D worlds to co-founding Keyhole (Google Earth) mirror-earth spatial browser, co-inventing the Hololens AR headset in 2010 and leading the Experience Prototyping team for Apple's Vision Pro and more from 2016-19. Bar-Zeev's so ubiquitous he's been affectionately called the Forrest Gump of XR. On today's show, Bar-Zeev returns to the podcast and illuminates his journey through immersive tech from those early days to his latest role as Founder and President of the XR Guild, a 501c3 nonprofit, his response to the urgent need to bring more thoughtful and ethical practices into emerging platforms and AI. The XR Guild's Ethical Professionals Mixer is sold out. Zero to Start is proud to have joined primary event sponsor LA SIGGRAPH, and XRA as a "bronze" co-sponsor.Heading to AWE USA 2025 ? Road to VR readers can still get an exclusive 20% discount on tickets: https://geni.us/7ijTS - Ben LangThanks for listening! Subscribe to Zero to Start on your favorite podcast platform. Follow our podcast page on LinkedIn!AWE JUNE 9th:10:30 AM - 04:30 PM | Room 204 | XR Guild and Virtual World Society - UNCONFERENCECatch Avi and other guild members at these AWE panels:JUNE 10:04:30 PM - 04:55 PM  | Room 102A |  For XR/AI Makers, the Secret Sauce is Ethics - Aysu Unal - AiSU, Avi Bar-Zeev - XR GuildJUNE 11:11:45 AM - 12:15 PM  | Builders Nexus Stage - Expo Hall | AI x Metaverse: Advancing Spatial Intelligence, Spatial Computing, and Beyond in Synergy FEATURED LINKSOur AWE playlist !AWE Day One podcast guide!XR GuildXR Guild Library 2.0Neely Center for Ethical Leadership and Decision MakingNeely Purpose Driven XR LibraryCONNECT WITH SICILIANA:LinkedInsicilianatrevino.com

On today's show we're spotlighting our AWE day one itinerary. Elevate your conference vibe with our AWE playlist !Heading to AWE USA 2025 next week? Road to VR readers can still get an exclusive 20% discount on tickets: https://geni.us/7ijTS - BEN LANGJUNE 10 ITINERARY HIGHLIGHTS09:00 AM - 09:25 AM AWE USA 2025 Welcome Keynote - XR Is Going Mainstream! - Ori Inbar - AWE & Super Ventures09:30 AM - 09:55 AM Accelerating the Spatial Computing Revolution for Developers and Enterprise - Ziad Asghar - Qualcomm10:00 AM - 10:25 AM Bringing AI and AR Into the Real World Through Spectacles Evan Spiegel - Snap10:30 AM - 10:55 AM Project Aura & More: XREAL's Vision for the Present and Future of XR - Chi Xu - XREAL11:00 AM - 05:30 PM Expo, Playground, Gaming Hub01:30 PM - 01:55 PM From Storytelling to StoryLIVING: Our New Reality | Vicki Dobbs Beck - Lucasfilm & ILM02:00 PM - 02:25 PM  Evolving Bystander Signaling Norms and Industry Standards in the Era of AI - Dena Feldman - Meta02:00 PM - 02:55 PM  PANEL: The Next Revolution in Graphics: How 3DGS Changes Everything (Gaussian Splatting)02:30 PM - 02:55 PM Beyond the Banner Ad: How AR is Reshaping Brand Engagement - Tom Emrich - The Next Dimension03:30 PM - 04:15 PM AWE Wellness Walk with Caitlin Krause: A Somatic & Spatial Journey into Digital Wellbeing - Caitlin Krause04:30 PM - 04:55 PM  For XR/AI Makers, the Secret Sauce is Ethics - Aysu Unal - AiSU, Avi Bar-Zeev - XR Guild05:00 PM - 05:55 PM PANEL: Igniting Cultural Institutions: AfroFuturism & Lincoln Center5:00-5:25 pm From Code to Conduct: Building Healthy Communities in VR Games - David Neubelt | Another Axiom (Gorilla Tag) 

This week the hosts dive into the Trump's AI tour of the middle east, funding news for Gen-AI companies, and gen-AI in the metaverse (Meta's builder bot is back!), Roblox adds ecommerce, and VRChat an avatar shop where users can sell unique creations, This led to a conversation about the pioneering role of Second Life. Our guest is Ori Inbar, CEO of the upcoming 16th edition of Augmented World Expo in Long Beach, CA, from June 10 - 12th. He told us the theme of this year show, which features Snap CEO Evan Spiegel, Anduril and Oculus founder Palmer Lucky, and game industry legend Nolan Bushnell. In addition to recording an episode of the AI/XR podcast from the expo stage, there will be special programs like the Gaming Hub and Builder's Nexus. With XR crossing into the mainstream, as evidenced by significant sales of smart glasses and broad participation from industry leaders, the panel emphasizes the collaboration between AI and XR as essential for future advancements. Thank you to our sponsor, Zappar!Don't forget to like, share, and follow for more! Follow us on all socials @ThisWeekInXR!https://linktr.ee/thisweekinxr Hosted on Acast. See acast.com/privacy for more information.

Episode SummaryIn this powerful and deeply personal episode, Sonya Haskins (Head of Programming at Augmented World Expo) shares her unexpected path into the world of XR—from a homeschool mom and non-gamer to a competitive VR esports athlete and community advocate. Joined by Lewis Ward (Research Director at IDC), we explore her inspiring story of healing through VR, battling harassment in immersive spaces, and her vision for more inclusive, player-driven virtual worlds.This one's raw, real, and packed with insights on XR safety, community building, and the untapped power of play.

This week the news was all about AI, music labels sue AI music generators Suno and Udio. Etched raises $120M to make AI Chips. Emergence AI scores $97.2M to make AI agents for white-collar work. We share our hot takes on Augmented World Expo, which wrapped last week. Tony, a true XR OG and an old friend, joined Rony in the AWE Hall of Fame last week. We're talking about art, music, copyrights, problems in Hollywood, and the responsibilities (or lack thereof) of American companies. Thank you to our sponsor, Zappar!Don't forget to like, share, and follow for more! Follow us on all socials @ThisWeekInXR!https://linktr.ee/thisweekinxr Hosted on Acast. See acast.com/privacy for more information.

Listen Now to 71 Future Now Podcast Transcript of show Something for everybody this week, from Mars popcorn, Assange’s freedom, a great report on what was happening at the Augmented World Expo in Long Beach with Nick Venden and Greg Panos, who blew away the conference by an introduction to his virutal immortality talk made by his deceased mother in virtual form!   We discuss the defense tech of Lucky Palmer, a celebrity in the XR universe, and its implications.  Greg demonstrates the power of Udio in making a lyrical song on the spot about Julian Assange’s release and Dr. Dan gives us an update on the Covid virus. Plus, we start with a pre-roll of stories before the show even begins.. Enjoy! Pillow talk takes on new meaning.

Show Notes for Episode 196 of The G2 on 5GWelcome and Introduction- Hosts Will Townsend and Anshel Sag kick off the episode.- Anshel shares his recent experience at a Padres game and the Augmented World Expo conference.Microsoft's Shift in Telecom Strategy- Will discusses Microsoft's decision to exit the 5G application space on Azure for operators.- The focus shifts to infrastructure, similar to AWS's approach.- Analysis of the impact on AT&T and the broader telecom ecosystem.Orange's 5G Network for the Olympics- Anshel highlights Orange's deployment of a private 5G network for the upcoming Olympics in France.- Samsung's involvement with 200 Galaxy S24 Ultra smartphones for unique athlete perspectives.- The network will cover 120 venues, including athlete training grounds.Global Telco AI Alliance Formation- Will introduces the new alliance between Singtel, Deutsche Telekom, SK Telecom, and SoftBank.- The alliance aims to develop generative AI applications tailored for mobile operators.- Focus on multilingual large language models and potential security challenges.T-Mobile's Enterprise Expansion- Anshel discusses T-Mobile's recent wins, including the Spiral Four contract for the Department of Defense.- T-Mobile's involvement in Sail GP in New York and the Women's PGA Championship.- The company's growing presence in enterprise and sports venue support.Telia's 5G-Enabled Remote Forestry Control- Will shares an innovative use case from Telia in Sweden.- Drones and portable mobile base stations enable remote control of forestry machinery.- Highlights the importance of 5G's ultra-low latency for safe and efficient operations.Samsung and MediaTek's RedCap Testing- Anshel covers the collaboration between Samsung and MediaTek on RedCap testing over Vran.- Focus on power-saving features and the path to commercial viability by the second half of 2024.- Potential applications in IoT and beyond.Augmented World Expo Insights- Anshel provides a brief overview of his experience at the Augmented World Expo.- Highlights include Haptex's robotic gloves and Siteful's 5G-connected AR PC.Closing Remarks- Will and Anshel wrap up the episode, encouraging listeners to provide feedback and subscribe.- Both hosts express excitement for future 5G developments and applications.Contact Information- Will Townsend: @WilltonTech- Anshel Sag: @anshelsagCall to Action- Don't forget to rate and subscribe to the podcast for more insights on the latest in 5G technology.

The Troll Project was created by clinical psychologist Ruth Diaz to interrogate the root causes of trolling, but also tackling the issue head on within social VR spaces with some community-driven solutions that she has experimented with. She's recorded a number of ethnographic interviews with existing trolls, former trolls, and community managers to get a better idea behind the root causes that are leading people to troll others online. And she's put her theories into practice when trolls have interrupted her group discussions on different social VR platforms. Diaz has developed a conflict resiliency framework called The D.O.T. Model, which stands for "Deepen. Orient. Transform." The core idea is that there are polarities between the villain archetypes of the troll who fights versus the victim archetype of the target whose response is flight, and then another polarity axis between the vicarious bystander archetype who freezes vs the hero archetype who takes action to fix the situation and become the victor. The D.O.T. framework helps people navigate between these archetypal polarities while dealing with trolls. She writes, "It is designed so we learn how to re-center without using anything on the outside changing to fit our needs. It is a re-orienting “compass” that identifies polarizing relationships patterns, the non-verbals and emotions that accompany these reactive dances, and where one fits in those polarities. Using a catchy visual and simple recipe for each polarity/archetype we embody in negative interactions; it teaches us how to get back to the humanness of heart and reconnect to those around us in a meaningful way. " Diaz was teaching these conflict resiliency methods in public social VR spaces where the group would get trolled, but then they would apply these principles as a group intervention that would actually sometimes result in a transformative experience for the troll. She then started doing ethnographic interviews on different social VR platforms that could potentially lead towards a more formalized community-driven intervention framework for how to deal with trolling. I had a chance to speak with Diaz a couple of weeks ago in order to get more context into some of her ideas about moving beyond the technological solutions of blocking and banning to more holistically address some of the root causes of trolling with more of a community-driven solution. She's presenting today at the Augmented World Expo in a session titled "Resilient XR Environments: Building & Navigating Conflict-Resilient Spaces", and is ultimately hoping that The Troll Project can "contribute to understanding the complex interplay between human behavior, online identity (in 2d and 3d), and social dynamics, facilitating the development of strategies to mitigate negative behaviors and enhance transformative experiences in online communities." Part of a technological solutionism mindset to to expect that technological architectures can solve human problems, but there's limits to the existing technological mitigating strategies and The Troll Project is a welcomed venture into digging deeper into this problem. Trolling is obviously a huge issue that is unlikely to ever be fully eradicated, but Diaz has seen some of the transformative potential of her process by converting trolls into former trolls, and it's worth exploring these types of community-based alternatives to get to the root of the problem. The Troll Project is looking for funding and collaborations to take it to the next level, and so be sure to check out their Join & Contribute section to get more details for how to get involved. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

At the Augmented World Expo on Tuesday, Snap teased an early version of its real-time, on-device image diffusion model that can generate vivid AR experiences. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today Niantic's 8th Wall is announcing Niantic Studio, which is "a new visual interface for Niantic 8th Wall developers that offers an entirely new way to build immersive 3D and XR experiences." It's essentially a web-based game engine using three.js that can render WebXR experiences and starts to integrate a few of Niantic's Lightship APIs, but will be launching with more integrated computer vision and geospatial mapping features soon. I had a chance to speak with 8th Wall Founder Erik Murphy-Chutorian at length to get a lot more details, and be sure to tune into the podcast or read more information below to get a lot more context on this announcement that's being made at the Augmented World Expo. You can read more about Niantic Studio in their blog announcement. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

Design, Technology, and the Future In this episode, host Chris Do and Ian Dawson explore the evolution of broadcast design from the 90s to the present, focusing on the impact of new technologies like artificial intelligence, Augmented Reality (AR), and Virtual Reality (VR). Ian shares stories from his early career at Novacom, discusses pivotal industry changes, and examines challenges faced by producers and designers. They also delve into the transformative potential of AR and VR across sectors such as advertising and education, the importance of innovation and interdisciplinary collaboration, and how technologies like Apple's Vision Pro could revolutionize creative and educational fields. Furthermore, they highlight the shifting dynamics between agencies, brands, and creatives, emphasizing accountability and achieving Return on Investment (ROI). Tune in for insights on how these cutting-edge technologies are reshaping the future landscape for designers, developers, and educators. Check out the Augmented World Expo 2024: ➤ Website ➤ Use the promo code SPKR24D to get a 20% discount on your AWE 2024 event tickets! Check out today's guest, Ian Dawson: ➤ LinkedIn | idgrafx website  Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Cathy and Lee talk Cathy's experience at Summit at Sea. They discuss Apple closing discontinuing development on the Apple car and how Apple could expand its ecosystem to robots and home. Cathy and Lee discuss AI-first gadgets and how to discern AI hype. They bring you the latest updates in gaming because everyone is a gaming company, plus the next computing platform.Cathy interviews guest, Ori Inbar, co-founder of the Augmented World Expo and founder of Super Ventures. Producer Lily Snyder brings you the Dispatch from the Fringe. Hosted on Acast. See acast.com/privacy for more information.

Javier Fadul is Director of Innovation at HTX Labs, and I ran into him on the expo floor of the Augmented World Expo 2023. We talked about how he's been using ChatGPT via AR Glasses as a impromptu research assistant, curriculum planner, and children's book co-author. We also talk about how he sees how AI will continued to be integrated into virtual worlds within an educational context. Fadul has gone all in with creating casual conversation and educational dialects large language models via AR, and so he shares some of his initial insights and aspirations for where this could all go in the future. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

I had a chance to catch up with Jeri Ellsworth, co-founder and CEO of Tilt Five again at Augmented World Expo 2023. Be sure to catch my previous conversation in episode #1021 where she gives her full epic backstory in inventing Tilt Five at Valve, getting fire, and eventually being able to re-acquire the IP rights against all odds. At the time of this recording, Tilt Five had been shipping for six months, and I get a bit of an update for how their launch has been going, and their various efforts to promote a physical face-to-face use case for tabletop AR gaming. Ellsworth also shared with me how she used ChatGPT in order to rapidly prototype an AR demo for Tilt Five that they were showing at AWE. She's emphasizes the benefits of being able to quickly discover the fun within AR interactions, and how ChatGPT has been revolutionizing her own rapid prototyping processes by feeding in the Tilt Five API code as an input prompt, and then asking it how a senior Unity developer would go about solving how to visualize a specific data set of live satellite data. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

I had a chance to participate in a panel discussion exploring "The Intersection of AI and the Metaverse: What's Next?" on the main stage of Augmented World Expo on the opening day on May 31, 2023. The discussion was moderated by Amy LaMeyer (Managing Partner of WXR Fund), and also featured Tony Parisi (Chief Product Officer, Lamina1), Alvin Graylin (Global VP of Corporate Development , HTC and President of China for HTC). Graylin and I engaged in a bit of a dialectal debate on a number of issues at the end, which was a bit of a continuation of our lively conversation in episode #1185 at the start of SXSW 2023 exploring our differing perspectives about AI. You can check out the video recording our AWE panel, or tune into the podcast version which provides some additional context and the beginning and end (or also check out the rough transcript below). This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

Michael Running Wolf is a Northern Cheyenne/Lakota/Blackfeet indigenous man who grew up in Montana. He's worked for Amazon, but eventually left in order to pursue his lifelong goal of building XR experiences that integrate with AI for language education and to reclaim and preserve indigenous languages. The biggest blocker is that most natural language processing approaches have a hard to dealing with the infinite words that come from polysynthetic languages like many North American indigenous languages. I had a chance to catch up with Running Wolf at Augmented World Expo where he talked about his aspirations for researching solutions to these open problems, and eventually creating immersive experiences that can create a dynamic relational context that alters how indigenous languages are spoken. Also be sure to check out Running Wolf on a panel discussion about "New Technology, Old Property Laws" at the Existing Law and Extended Reality Symposium at the Stanford Cyber Policy Center along with fellow panelists including Mark Lemley, Tiffany Li, and Micaela Mantegna. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

This episode kicks off the collaboration between AWE EU 23 in Vienna and this podcast, in which the community of Spatial Realities profits from some nice perks! In the next few months before the conference, you will be able to listen to exclusive interviews with speakers you can see and hear live at AWE Vienna. Additionally, you can win 3x2 tickets for Europe's most important XR conference this year in three unannounced episodes (in English). And if you don't want to bet on your luck to get a ticket, use SPATIAL20D to get 20% off the ticket for AWE in Vienna 24+25 October. INTERVIEW "Learning about the history of XR is very important." Ori Inbar answers, as I ask where his journey as XR Professional started. As listeners know, I always love to look back into the development of an industry. Especially when the industry is complicated, expensive and needs so much endurance to fulfill its promises as the XR industry does. Ori continues with an insight which explains why the history lesson is important: "The folks jumping into this industry in the last few years can learn a lot from what happened there. And based on that knowledge and understanding they can prepare better for the future and accelerate the development of this whole industry." Ori is not just spouting a hollow phrase here. Before he made his hands dirty in the very beginnings of the XR industry, Ori learned about what the research community had already done in the past decades in Augmented Reality and went to events like Ismar, the International Symposium on Mixed and Augmented Reality. When Apple started the age of mobile computing with launching the iPhone, Ori co-founded Ogmento with industry veterans. First access to the camera API was not possible and AR only worked on jail-breaked devices. Ogmento and many more pleed Apple to open up the API which later was done. That was the start of a whole new AR app industry, which Ori brought together on the first edition of Augmented World Expo, AWE in 2012. Learn more about the enlightening history of the XR industry in this episode and what Ori has to say about the Metaverse-hype and what the announcement of Apples Vision Pro means for the future of the industry! https://spatialrealities.de/

Listen to Future Now 6.06.2023 XR The virtual and augmented worlds got a double boost this week, with the Augmented World Expo in Santa Clara and the revealing of the Apple Vision Pro headset. Apple’s vision of the XR future is markedly different from the leader in that space, Meta, with a focus more on augmented than virtual reality and higher end resolution and graphics, amongst many other things.  To help evaluate the latest and greatest in these worlds, we have in studio, Greg Panos, a pioneer o augmented and virtual reality, Richard Cray, an accomplished vr/ar performance artist, Taylor Barcroft, our Future Now Apple correspondent, and Bobby Wilder our science correspondent.  We think you’ll really appreciate a lttle ditty about Apple’s new headset we created with a little help from Richard’s singing and Greg’s prompting of Perplexity.ai.  Enjoy! L-R Richard Cray, Allan Lundell, Sun Lundell, Gregory Panos

On episode #80 of the 2B Bolder Podcast is a woman I've had the pleasure of knowing for years. I have admired her ability to manage her events company, make time to volunteer & balance motherhood.  Andrea Lowery is Head of Operations for Augmented World Expo, the world's leading augmented, virtual, and mixed-reality community.  Andrea oversees the operations team in the production and logistics for Augmented World Expo's in-person events in the US and Europe and online events, including 30+  international AWE Nite MeetUp Chapters and the AWE Academy educational series.  Prior to joining AWE XR full-time in 2021, Andrea was co-founder and VP of Operations of Prospera Events, producers of InnoTech, The Technology & Innovation Conference, and ShareCloud Summit events, in addition to event management and logistics for a portfolio of clients.   As a small business owner for over 15 years, she had the opportunity to produce over 100 events in the US and internationally, honing her skills as a contract negotiator, event producer, and team leader with financial accounting and HR thrown into the mix.    Andrea speaks about the realities of putting on an event, the ups and downs, and what skills you need to have to be successful. She shares personal stories of her travels and experiences, from running her own business to shifting and working for someone else.  She gives specific, actionable advice on how to get started in the business. It's a transparent conversation you must listen to if you are interested in working in the world of operations and logistics for events.Connect with Andrea Lowery on LinkedIn The 2B Bolder Podcast provides first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.Support the show

I dig into my interview backlog archive from April 2019 at F8 (a month before the Quest launch) to publish this conversation with Sonya Haskins, who shares her journey into VR through eSports and the Echo VR community. Haskins is a writer who published a couple of guest editorials on UploadVR starting in 2017 about how VR changed her perspective on gaming, and then a recent piece titled "Echo VR's Loss Reverberates In Reality" reacting to the shut down announcement on the previous day. On January 31, Ready at Dawn announced that "after many discussions internally and with our partners at Meta, we have made the difficult decision to shut down Echo VR." Meta CTO Andrew "Boz" Bosworth explained in an Instagram AMA on February 2nd that "The user base is small. It's loyal as all get-out, but it's small. It's measured in the low 10 thousands. And unfortunately keeping things alive takes work. This is not like a return on investment money standpoint, it's just those resources could be put to other uses that I think will be useful to the now tens of millions of people who are in VR." Even though John Carmack is no long a consulting CTO for Meta, Carmack still shared some in-depth thoughts with UploadVR saying, "Even if there are only ten thousand active users, destroying that user value should be avoided if possible. Your company suffers more harm when you take away something dear to a user than you gain in benefit by providing something equally valuable to them or others. User value is my number one talking point by far, but “focus” is pretty high up there as well, and opportunity cost is a real thing." I wanted to share this archival interview that I did with Haskins in 2019 since she talks about her journey into VR through Echo VR (originally titled Echo Arena, but rebranded in 2018), reflects on what VR and eSports has meant to her, especially as she's gone on over the past 3+ years to work within the XR industry as a key community organizer and she's currently the Head of Programming for the Augmented World Expo. And the community of Echo VR players have a number of campaigns ongoing in their attempts to #SaveEchoVR. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

Our guest on The XR MAG Show today is Jason Yim, Founder & CEO at Trigger XR. The world's most experienced XR developer and creative agency. For over 14 years, Jason has been strategizing, building, and running XR solutions for the world's top brands, helping them to launch cutting-edge AR, VR, and immersive experiences while leading them into the metaverse. Jason has been an innovator in mixed reality and has led the company through 300,000+ hours of XR development, notably as a launch partner for Niantic's Lightship program and Qualcomm Snapdragon spaces for HMD, the augmented reality content partner for the Global XR Content Telco Alliance and as a preferred partner for Meta (Facebook/Instagram), Snapchat, 8th Wall, and Verizon's 5G Innovation team. Jason's recent high-profile work demonstrates the wide spectrum of use cases for mixed reality including entertainment marketing (Jurassic World, Spider-Man, and Star Wars franchises), fan engagement (NBA, NHL, The PGA Tour), XR retail (Nike, LEGO, Walmart), and enterprise & 5G solutions" (AT&T, Honda, Verizon). Jason is a world-recognized mixed reality speaker with talks at major technology and industry conferences including AWS Re: invent, Ad Week, CES, SXSW, Unity's Unite, TEDx, and Augmented World Expo. He has also been featured across leading tech publications such as Ad Week, CNET, Digiday, Engadget, Forbes, TechCrunch, VentureBeat, Wired, XR Today, CMSWire, and Sirius Business Radio, among others. And he serves on the Interactive Advertising Bureau (IAB) AR/Metaverse Board. Jason has seven assigned patents in AR/XR and was named to “Next Reality's “30 People to Watch in Augmented Reality.” I'm glad that Jason Yim agreed to take some time out of his schedule to talk and share his experience on the XR Magazine show! In this episode, you will learn: How can XR be used to tell stories and bring immersive worlds, characters, and brands to life in the metaverse? How does XR technology inform the holistic approach to creating solutions for clients? What has been the most challenging project and how was it navigated through? What differentiates the processes used to create Mixed Reality and Augmented Reality? Please let me know if you have any questions about this episode or what guests you would like me to bring next!

Herzlich Willkommen zu Folge 127 von Alternativen Realitäten - eurem Podcast zum Thema VR&AR! Sebastian war auf der Augmented World Expo in Lissabon und hat einiges zu berichten! Über die Quest Pro, Megane X und noch ein paar andere spannende Dinge! Line Up: Nici, Sebastian & Dod

Suzan Oslin https://www.linkedin.com/in/suzan-oslin/ concreteoasis.city   Suzan is an independent XR creator with a focus on persistent, geo-spatially located AR. She uses immersive technology to build aspirational futures that reflect her own wonder and awe for the beauty of life–at the same time revealing ugly truths that endanger our very existence. Using her mastery of experience design, she crafts interactions intended to engender empathy and motivate positive action.    Katty Where are you? It's beautiful where you're sitting.   Suzan I'm at the AR House here in Los Angeles, and it's a co-working, co-living space run by Aidan Wolf and Lucas Rizzotto. Every month, they bring in ten new artists, where we live and collaborate together for four weeks. And it's in a beautiful house in the hills of Hollywood. We have a pool and a sauna and we invite people in from the public to be a part of the community and it's just a really amazing place for artists and creators to be inspired, build relationships, and build cool stuff.   Katty What a beautiful idea for collaboration. All AR projects?   Suzan Not necessarily but it's pretty much AR/VR as far as I know. Some artists come in and they're not necessarily developers, they're designers or illustrators, but they're pretty passionate about the AR/VR space, and they'll work usually with one of the devs to build stuff.   Katty Okay, let's step backwards just in case there are some people in the audience who may not be familiar with AR/VR. Can you just give us a quick little rundown of augmented reality/ virtual reality and then we'll start with how you got started in this.   Suzan There's sometimes a lot of confusion about that. Virtual reality is when you're completely immersed within a digital or virtual world, and that's usually through a headset, and there's no relationship to the outside world at all. You're completely in a created and fabricated world.  Augmented reality is when you are in the real world and your real world is being augmented by digital or virtual objects. So it's a layer over top of the real world, and usually that's done with your phone, or augmented reality glasses. There used to be a distinction of mixed reality. Mixed reality and augmented reality are kind of coming together into one thing and people talk less about mixed reality. I think it pretty much put it all together with augmented reality.   Katty And how does that play into where your career started from, which is in the UX space and what was the trajectory for you and the transition for you from traditional UX into what you're doing now?   Suzan Well, my career actually didn't start in UX. So when you and I met, my UX career was starting. I actually have a background in visual effects and animation and I've worked in the film industry for a number of years, so the 3D world is not a stranger to me. I had been doing UX for about 12 years.    I don't think I wrote a single line of code in that whole time and my background is very much in technical art. To be honest, I was getting a little bit bored with user experience design and wasn't challenged in the way that technology really challenges you. I was in a space where I was looking for my next evolution of my career. That's when I started to see, around 2018, and I started to see a lot of posts on LinkedIn and whatnot about augmented reality and virtual reality. It was more virtual reality at that time. To me, it seems like a no brainer to kind of go back to my roots, but also bring with me, my user experience design and hope to make an impact in terms of a new technology and bring in those concepts of user experience design. So often when a new technology is being created, a lot of the applications and experiences are created by the developers. And I know it makes sense because they're the ones figuring out the technology. So those are the ones that get built first and so I really wanted to have a presence of user experience in this burgeoning industry.   Katty To have both technology background, the design background, and the visual effects background in that space. I imagine the three of them together really play off of each other to help create the alternative universes that we're working on. How does Metaverse play into this?   Suzan There's a lot of debate in the industry about what exactly the Metaverse means. I just try to stay away from it. I think many of us do. I can tell you what the Metaverse means to me. Most of my work now is really in the augmented reality space and specifically in city-scale augmented reality because my vision for the future is where the digital and the physical worlds really come together and are one and that we can have digital content in context.    So that's why I'm really interested in physically located location-based augmented reality. Because it's like being in context, I think is where it's really going to make a lot of meaning and have impact. But I also believe, and I've believed for a long time that virtual reality and augmented reality will really come together as just being one spectrum of the other, of the same thing. So I can imagine, being in a space and putting on a pair of glasses and completely removing the light and going into a virtual reality space. There's a lot of, in terms of co-presence, having virtual people in your space, sit down next to a virtual being. Sit down next to you, so there's, that kind of mix of virtual and augmented reality. So, that's my idea and Metaverse is really the bringing together and combining the virtual, digital virtual, and physical worlds. But also having those spaces that are purely virtual and having it all connect and be interoperable and not be separate spaces. You know, similar to how the web is now, you can go anywhere on the web. That's how I see the Metaverse. It's really just an evolution of the web in 3D. In real space 3D in our world, not 3D on the screen, but in our present.   Katty You know where my mind went as you were just explaining that… this is gonna sound maybe strange, but this is the space that I've been in lately because of the book that I wrote, The Butterfly Years, which is my journey through grief. As you were talking about being there, the memory that came out for me was can I have a conversation with my loved ones?   Suzan That have past? Katty Yeah. Like they're physically there. Suzan In a way, yes. My father passed away shortly after I got into this industry and it was always very sad for me because the technology is there now where we can do a volume capture, a 3D capture of a person and pretty much create a hologram like you see in Star Wars in real life and how I wish I had had an opportunity to capture my father before his passing.    In very rudimentary ways, that is possible and they've even been talking about this yesterday. They've even brought back to life people that have passed on and recreated their figure in 3D just through photographs, and you know, I'm sure quite a bit of 3D modeling clean up. It's pretty exciting some of the technology that's being developed in terms of presence. I think really the thing that people are after right now is creating that co-presence with people that are actually here. You have someone in Bulgaria and you're in the United States and bringing that likeness through holography into your actual space, where you can sit across from each other and have a conversation and you're digital in their world and they're digital in your world but you physically have that connection.   Katty I've been fortunate to be at a conference where the speaker, from my very elementary vocabulary, had been beamed into that space and the facilitator and the guests were having this conversation and the facilitator was there in person, but the guest was a hologram. And it was fascinating to be in that space. And this is several years ago, so I'm sure that technology has just exponentially grown from there. But even there, it was so fascinating to be able to hear someone and it was just different than to watch a YouTube video of them. They were there, but they weren't, but they were so it was just really fascinating for them to be there and be able to answer your questions. Live, if you will.    Suzan Yeah, because you get their whole presence and all their mannerisms.   Katty When you describe what you do to people, how do you go about it to the layman audience when you tell them what it is you do, how do you how do you tell them? Do you say I'm more of a creative do you say I'm more of a technologist, what do you say?   Susan I use the term creative technologist now. When I first moved into and got interested in virtual reality and augmented reality, my goal was to work as a consultant as a UX expert, but I really got interested in making things and becoming a creator. So I see myself more as an experience creator and experience director, using the technology to create experiences out in the real world. I don't know how I describe myself!  But for the longest time when I was a UX designer, people would ask me what I did, like my family or someone that really doesn't have a lot of understanding of the technology industry, I would just say I was a web designer and it was close enough, but I can't really say that anymore. Sometimes, I just say I'm a designer. But if I'm talking to someone who understands the technology I say, I'm an XR creator, creative technologist.   Katty I would imagine. Some people don't even understand what it is that I do, even though to me it's just such an easy thing. But anyway, where does inspiration come from for you? Is it in the real world, is it in the digital world, how do you get inspired?   Suzan I would say it's the internal world. Just taking time to be quiet and allow inspiration to come to me. I would say it's like divinely inspired. That's where the predominant inspiration comes from.   Katty Is there a practice for you.. do you meditate on it?   Suzan Well I don't meditate on it, but I do have a regular daily meditation practice and I do yoga, so I definitely take quiet time for myself. I believe that myself and everyone, had been brought here with unique talent and gifts and to become quiet, I think we're pushed in that direction and we're driven to whatever that is.  But it requires getting quiet, to really listen, to know what that is. And so that's really my inspiration. That's my primary inspiration and outside I think I've always been very involved in communities. All the way back when I was in marketing, I've always been a part of the community and I think that's really important to know what other people are doing and know what people are doing locally. I'm very involved in the AWE, the Augmented World Expo, which has been around for I think 12 years now. I think it was the first and continues to be the biggest Expo for this technology. And I myself and my partner, Ray Mosco have been co-producing AWE Nights LA for our fourth year now. So the local chapter for AWE. I worked for many years at the LA User Experience meetup doing programs and participating. I did a mentorship program for about 4 years in Downtown Los Angeles, where once a month, designers would come in and just show their work and they had an opportunity to get feedback from whoever was there and that was really rewarding. Katty Thank you for that. That's always been something that I've really admired about you. Is this drive to give back to the community. I do remember you are very, very active in the user experience meetup space, always posting, always welcoming me and inviting me to the events that you were having, and just even given what you're doing now and where you are now. The AR house just really speaks volumes about the impact of community and the impact of collaboration and how powerful that can be.  It also takes me to mentorship and whether we mentor or are mentored, how important that opportunity is to be able to give constructive feedback, to be able to help someone along on their path. So hats off to you. Ever since I've known you, you've been doing that. I'm sure the creative community thanks you. I'm sure you've influenced a lot of people.   Katty But speaking of mentoring and giving feedback, it's hard to sometimes give constructive feedback and receive constructive feedback. Is there anything that you can share with people who maybe are earlier on in their careers and listening to this and getting excited about trying something new? Maybe you can share about your lessons learned? As you've grown on your path and the type of feedback that you've received or you've given.   Suzan Some organizations do have a culture where open communication and feedback is welcomed, but I think many more don't have that. I don't think it's very much a part of our culture in the United States. I can't say about other cultures. I think we would all be better off if it was more a part of our culture. I think that when someone offers you feedback, it's really a gift. I think most of the time it's intended to help you and help you to grow and help you to get better or help you to evolve. I think it's really great when people are willing to give me honest feedback, because then I can get better. When people are reluctant to give honest feedback, then you can't grow.   Katty It's difficult to receive it sometimes though, especially with art and creatives. Sometimes, it maybe difficult to separate the person and the piece. When giving feedback on resumes and when giving feedback on portfolios, sometimes the way it's received… somebody's identity is so tied into that piece versus we're trying to give feedback as to like, this is beautiful. It's just not what this particular client is looking for because of XY and Z. And I can see how difficult sometimes that is for somebody to hear, especially early in their path when maybe they're second guessing themselves.   Suzan I kind of feel like the distinction that is really important is that when you're doing a piece of art, if we can make a distinction between art and design is when you're doing a piece of art. You're really expressing yourself, right and it's whatever it is, and someone else's criticism, maybe doesn't really matter. Maybe you have an art teacher who's trying to develop your technique, or whatever.    But it's very different when you are getting hired as a designer. You're being hired to solve a problem. You're not being hired to express your innermost creativity. It's great when those two things can intersect, but more often than not, they may not. And so you really have to stay focused on what's the problem that you're trying to solve? Who's the audience, what are their needs, what are their goals, whether that's the client or the end consumer? It's really important that you stay focused on who your audience is and what are the needs of them. And I think then maybe that helps a little bit. So it's not about you. It's not about you. It's not about your vision. It's really about solving a problem.   Katty Right, being able to extract yourself from the middle of it. Great insights. Thank you for that. And for you personally, how do you evolve? How do you continually learn and grow? What keeps you curious all the time?   Suzan I don't know that anything keeps me curious, I just am curious. That's why my career is always evolving into something new. I like that constant learning, building, and growing. It's part of what I love about my career and so I think the one thing people in technology have is that passion to learn more and be curious. I think that's just part of my makeup.    I remember when I was doing the mentorship downtown in Los Angeles, and a lot of people would come wanting to switch into UX design from graphic design. We had psychology majors from school wanting to know how to get into UX design or people from all different things. I think that what I've always done is when I become curious about something, I start to explore it. Some people might have a plan where they're going to do this in that amount of time but I just kind of start exploring and go to the community and get involved with the community and doors start to open and I find my way. When I started in XR, and XR is a term that combines VR and AR for listeners that may not know, so when I started my journey in XR, I was going to plan to be a consultant as a UX designer, and ended up getting interested really in creating.   Katty Love that. You talked about community again, and I'd love to just hear from you as you're looking to hire people or you're looking for other collaborators. What is it that you look for? What's important to you? Is it skills, is it fit? Is it vision? What specifically draws you?   Suzan It's definitely skills. It's important to have the skills to be able to get the job done. But aside from that, what's really important to me is how they are as a communicator. Are they able to have conversations openly about their work and receive feedback? Are they good about letting me know what their schedule is or scheduled shifts so I can count on the delivery? So I'd say a second to skill is really communication is so important in any career.   Katty At every stage from the interview stage, all the way through.   Suzan Even how you present yourself online is a form of communication.   Katty Absolutely. 100% and I think a lot of people forget and they certainly forget that with social media. A lot of hiring managers do have an opportunity to evaluate and get a peek into communication styles and/or skills and so forth. I mean our portfolios, our LinkedIn profiles, all of that is an extension of who we are right now. What is it that you now know, as a creative technologist, or as just someone who's been in this field for many years and has seen your career morph and evolve to where it is today, what is it that you wished you had known when you first started in your path?   Katty Okay, think about that we'll come back to that before we wrap up. I'd love to, again, take you back to the earlier days. Lessons learned along the way?   Suzan I think my lessons learned are don't take things personally.. Even though I think many creatives tend to take things personally. Never assume you know why a choice was made in your favor or to your disfavor. There's always 100 things going on that don't have anything to do with you. I've learned over the years not to personalize things, because that can be very constricting, and I think damaging to self confidence. That's something I've definitely learned along the way. It's something that I see other people, especially younger people struggle with. So that's the big one. I think the other thing is that there's not a finite number of opportunities. There's really an infinite number of opportunities and to believe in the possibilities of your dreams coming true and to follow those dreams wherever they take you. And there's always going to be an opportunity at the right place and the right time.   Katty Beautiful. Well you can see I have “dwell in possibilities” on my wall so I'm a big fan of just seeing what else is out there and if there isn't, really this opportunity that we've always had but it's probably been amplified even more now because of COVID, this opportunity to just create possibilities. To venture out to do what it is that one wants to do if a traditional 9-5 job isn't it, that opportunity, especially in the freelance space, that we're in. We've always known that this exists… this opportunity for entrepreneurship… and creating our possibilities is a beautiful thing.   Suzan Yeah, now is a good time for that. COVID had some positive impacts. I think our work-life was definitely one of them, at least for technologists and creatives, the ability to work from home and opening up so much more opportunities for freelance has been really great.    Katty How was that overall impact for you? You've always worked from home, have you not?    Suzan No, I haven't always worked from home. Twice in my career I was a solopreneur. Earlier in my career when I first met you and more recently. But when I was in UX design I was, for the most part working at companies.    That's interesting. When COVID hit it wasn't all that different for me because at the time, I was working from home. But, that's not entirely true because I think the intensity of being forced to be at home and the lack of human contact, and having my kids home everyday from school.. it was challenging. We live in a small house so it was really challenging and I've always been very much of an introvert and not really good at when I go to events. I tend to go late and leave early so I don't have to do a lot of the networking, even though that's the reason I go. It's a little bit challenging for me to really put myself out there on a one-on-one basis when networking.    After COVID, the first party that I went to I was walking up to people and saying hi and introducing myself and it was completely natural because there was such a hunger for human connection. For me, that was a really positive impact, because I have a much easier time networking. In fact, that's how I met the people here who run the AR House, and that's how I got here.    It was the first party I had been to since COVID a few months back and I had recognized Lucas Rizzotto because I see a lot of his work online and I just walked up to him and said I love your work, I follow your work. We got to talking and he introduced me to his business partner, Aidan and I was talking about my project downtown in Pershing Square, which is a location-based AR project. Coincidentally that month, they were being sponsored by Niantic, and Niantic is in the process of putting out there location-based technology visual positioning system. So he said “hey, you should come by and hang out when Niantic is here and get to know the cohort. I did, and then the next month, I applied to come and live here. Katty I love how that kind of came back full circle for you back into being with community. Are you able to talk a little bit about your Pershing Square project?  Suzan Absolutely, it's my personal project so there is no NDA. Early on I got involved with the Open Air Cloud which is a Non-profit organization that promotes open and interoperable standards for the Metaverse, the air cloud, whatever we want to call it.  I had been working with them for some time and when their technology got mature enough to build something with, I decided I wanted to make a location-based something. For whatever reason I picked Pershing Square and I brought on a design partner, Laura Garcia, to collaborate with and she did some research. I wanted to do something that was impactful, socially impactful and meaningful so we threw around a bunch of different ideas and we ended up deciding on water conservation. Pershing Square has a history around the fountain and the design right now. The fountain is now dry, but the design was created to represent the water that is diverted to other places to Los Angeles, so it already had this history around water. We decided to do a project around water conservation and it's coming along very slowly. I had a small development team come together for the AWE AR Cloud challenge back in November. We won the challenge and I've continued to develop the design. I am now in the stage where I am applying for funding. I've applied for three grants now… My first time doing grant applications. Hopefully, one of them says yes. The goal of the project was to do something that was impactful and also that I believed could get funded. So a lot of thought has gone into this exhibit that will be throughout Pershing Square that educates people about the water ecosystem in LA. The fact that we get our water from all these different places. The seriousness of this drought, I know we're going to fill it this Summer. I know June 1st there's legislation happening where we're going to start getting restricted on our water usage and there is discussion on if we stop watering outside, and all the trees died what a huge environmental disaster that would be  and how difficult that would be to recreate that. We're not in a very good place around water. The exhibit is intended to raise that awareness and also engage people in interactions, where we have the opportunity to interact with content that is more engaging and more immersive and hopefully drive behavior change.  We've put a lot of thought into how we would measure that and create partnerships with local businesses and municipalities to help us measure and bring the whole community together around the issue.  Katty Beautiful, I got goosebumps. Beautiful, congratulations.  Suzan Thank you. Well, congratulate me when I actually get the money to build it. Katty The first step is to have the idea and the concept and putting it to a true social impact, environmental impact cause so, you are there. I do remember in Pershing Square, there is even like a sculpture the represents the aqueduct if I'm not mistaken. Suzan  Yeah, it's like a big purple wall and that's where the water used to come down the purple wall into the fountain and it doesn't do that anymore.  Katty  The symbolism doesn't escape me that even that's dry.  Suzan We're going to put water back there. People will create an oasis by engaging in these water-saving activities. Then we'll have the plants grow and the more people that contribute, the more beautiful that the oasis is. Katty  Is there a way for the public to help support? Is there a GoFundMe if a listener here hears it and say I'm interested?  Suzan That is not set up yet, but I do have a website, it's still a bit of a work in progress but my contact information at least is there and it's concreteoasis.city.  Katty We'll put that in the show notes. Where else besides Concrete Oasis can people find you? Are you available for projects? Are you available for new opportunities? How could people find you and reach out to you? Suzan  The best way to find me is on LinkedIn, that's where I'm the most active. So it's Suzan Oslin. I'm also on Twitter. Suzan, thank you so much for being here and really educating us on this amazing new space that you're forging into and taking us along with you. 

1. SD tops the list of biggest increase in tech talent 2. ResMed expands its cloud software footprint by acquiring MediFox Dan 3. XCOM's first product, a VR/AR wireless headset was presented at the Augmented World Expo in SF 4. OMG robots & drones!

David Heaney and Ian Hamilton dive into the news before Alex & Skeeva from Between Realities join for a special episode reporting back from the Augmented World Expo (AWE) in Santa Clara. We cover Quest 2 possibly selling 15 million units, Pimax Crystal headset, Meta's CTO on larger field of view VR, SteamVR's unexplained jump in usage, Etee's buttonless controllers shipping soon, Lynx R-1 shipping date moving again, and Apple's first VR Apps. Between Realities discussion for Augmented World Expo begins at around 1:09:23 with discussion about In3d, HaptX, Demeo in AR, Galea, Goertek and Magic Leap 2.

#24 Crypto Scam Busted, Highlights From Augmented World Expo Augmented World Expo Coinbase Highering Freeze Guy Scammed Out Of Thousands Of Dollars In Crypto Get's It Back Apple Files RealityOS Trademarks Reference Links https://www.nbcnews.com/tech/tech-news/local-high-tech-crime-units-are-tracking-seizing-stolen-cryptocurrency-rcna30655 https://9to5mac.com/2022/05/31/apple-teases-wwdc-with-ar-card-pack/ https://www.apple.com/apple-events/ https://www.macworld.com/article/707103/realityos-trademarks-point-to-apple-headset-launch-at-wwdc.html https://www.engadget.com/apple-realityos-trademarks-174927219.html https://www.theverge.com/2022/6/5/23155442/crypto-winter-coinbase-in-trouble-hiring-freeze-rescinded-job-offers https://galea.co/

Dr. Tara Alvarez is Professor of Bio-Medical Engineering at New Jersey Institute of Technology and Chief Scientific Officer at OculoMotor Technologies. Tara's research focuses on how we move our eyes, how visual information is brought in through our visual system, and how the brain changes. In particular, she studies a condition called convergence insufficiency. In this condition, people have difficulty and discomfort when reading or maintaining focus on near objects. She is working to better understand convergence insufficiency and how the brain changes during visual therapy, resulting in reduced symptoms. In her free time, Tara loves spending time with her kids, doing renovation projects at home, cooking, and gardening. She was awarded her B.S. in Electrical Engineering and her Ph.D. in Bioengineering and Biomedical Engineering from Rutgers University. Afterwards, she conducted postdoctoral research at Bell Labs before joining the faculty at New Jersey Institute of Technology. She has received numerous awards and honors in her career, including an NSF Career Award, the Founding Members Award for Science from the Neuro-Optometric Rehabilitation Association, an Edison Patent Award, the NJIT Excellence in Research Award, and Augmented World Expo's Auggie Awards for Women XR Laureate and for Most Innovative Breakthrough. She has also been named an Outstanding Woman Scientist of NJ, a Fellow of the American Academy of Optometry, and a Fellow of the American Institute for Medical and Biological Engineering. In this interview, Tara shares more about her life and science.

On this podcast, I'm sharing updates as a medical student during the pandemic that is also exploring educating people on the future of Augmented Reality specifically. It's all about introducing people to new ways to make it through life by being creative and using technology to help better your lives. A lot has happened since my last podcast episode; continuing medical school, speaking at the Augmented World Expo, the Unity Certified Instructor Summit, and current events. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/stuck-e-podcast/support

I had a chance to do a demo of the Lynx R-1 standalone mixed reality headset at the Augmented World Expo, which was a really

One of the most magical AR demos I’ve ever had a chance to see was Tilt Five at Augmented World Expo 2021. Jeri Ellsworth stumbled

Mark Zuckerberg may be busy pushing the idea of augmented and virtual reality worlds, but he is far from the first to start imaging them. Niantic CEO John Hanke heads the company that created Pokemon Go, the mobile game that was one of the first massive AR hits. Hanke has been augmenting reality for years now, and he says that his vision to bring people together in the real world is more egalitarian than Facebook's. This week on Gadget Lab, we welcome WIRED editor at large Steven Levy, who spoke to Hanke about how Niantic is countering Facebook's vision of the metaverse. Then Lauren talks with Bobby Murphy, the cofounder and CTO of Snap, and AR and VR developer Brielle Garcia, who makes lenses for Snap Spectacles about their vision for our augmented future. Show Notes Read Steven's interview with Niantic CEO John Hanke here. Visit the Augmented World Expo at awe.live, and watch videos of the 2021 expo on YouTube. Recommendations Steven recommends the Andover SpinBase, a $299 speaker made for use with record players. Mike recommends the YouTube cooking channel, “De Mi Rancho a Tu Cocina.” Lauren recommends the “Maybe You Should Go Outside” episode of The Cut podcast. Steven Levy can be found on Twitter @StevenLevy. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

WIR Group is Indonesia's leading digital reality [AR+VR+AI] technology group of companies, As the enabler for SMART Societies 5.0, WIR Group consists of several business units such as AR&CO, DAV, Mind stores, Minar & DMid with specialized expertise. Jeffrey Budiman leads the Research & Development team as Group Chief Operating Officer & Co-Founder of WIR Group, he has co-founded and helped one of the technology units under WIR Group "AR&CO". AR&Co has established itself as the World's leading and Asia's largest Augmented Reality & Innovative technology company that serves clients globally and won various awards such as listed as one of 40 global most innovative companies 2014 awarded at the London Stock Exchange, won Auggie Award during the 2015 Augmented World Expo in Silicon Valley, and awarded gold for the SMARTIES APAC award 2015. Senja Lazuardy is the Group Chief Technology Officer & an Augmented Reality technology pioneer and expert in Asia. He has been engaged in the field of Information Technology for more than a decade of experience. His passion for computer vision technology, especially in the development of Augmented Reality has helped to advance the technology from Indonesia to many parts of Asia. He is also responsible for leading the IT team to deliver various augmented reality programs for global clients such as Disney, Marvel, Cartoon Network, Samsung, Nissan, Caltex, LG, Unilever, Danone, Toyota, Honda and many others. Senja has been acknowledged by prestigious events and organizations such as: Best Augmented Reality Campaign 2015 in AWE Silicon Valley, listed as one of 40 global most innovative companies 2014 awarded at the London Stock Exchange and awarded gold for the SMARTIES APAC award 2015. https://wirglobal.com/ https://www.linkedin.com/company/wir-global https://id.linkedin.com/in/jeffreybudiman https://id.linkedin.com/in/senja-lazuardy-52a58aa9

Episode #31: On today's show, I will be talking with futurists Cathy Hackl & John Buzzell, co-authors of the new book 'The Augmented Workforce,' which is one of the essential books to learn how Augmented Reality, Artificial Intelligence, 5G networking, and other emerging technologies are changing business today and bringing about the next computing platform. This episode is packed with knowledge for everyone, regardless of your background with technology! About The Augmented Workforce: Led by globally recognized futurist Cathy Hackl and award-winning emerging tech leader John Buzzell, 'The Augmented Workforce' will arm you with frameworks and examples to tackle the rapid disruption happening in every industry. This book is for business leaders that want to learn more about 5G, artificial intelligence, augmented reality, and other emerging tech. Along the way, you'll hear real-life examples from business leaders and industry experts in technology years in the making. By the end, you'll be seeing the world through AR glasses, AI applications, and at the speed of 5G. About Cathy & John: Cathy Hackl is a leading tech futurist and globally recognized business leader specializing in augmented reality (AR), virtual reality (VR), and spatial computing. She is one of LinkedIn's top technology voices and a champion for diversity. She is a sought-after keynote speaker and has spoken at CES, SXSW, Comic-Con, Adobe Summit, Harvard Business School. Facebook, Twitter, Aspen Institute, In-Q-Tel, US Navy, SDA Bocconi, IE, Singularity University, and many other places. John Buzzell is an award-winning technology leader with experience spanning major technology transitions: AR/VR, Video Games, Mobile Apps, Websites, and more. Currently, he's leading customers through the next technology transition and into the metaverse at Epic Games. John is a frequent speaker on AR/VR, real-time 3D animation, and the metaverse. Talks have included the Hollywood Professional Association, Augmented World Expo, VRDC, Reuters XR USA, and M.I.T. Buy your copy of The Augmented Workforce HERE. Want to support this podcast? Visit https://anchor.fm/coffeyandcode/support or leave a rate & review on Apple Podcasts. *Subscribe to Coffey & Code to be notified when new episodes go live!* Is there someone in the tech space who you would love to hear on the show? I'd love to hear from you. CLICK HERE to drop me a line, or send me a DM on Twitter @ashleycoffey_ or Instagram @ashleyrcoffey89. Thanks for listening to Coffey & Code! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/coffeyandcode/support

#augmentedreality #awexr #extendedreality #superventures #oriinbar Ori Inbar is the co-founder and CEO of Augmented Reality.ORG, a global not-for-profit organization dedicated to advancing augmented reality. Augmented Reality.ORG's mission is to educate and promote the true potential of AR, and hatch augmented reality startups that offer unique value to its active users. He has founded Super Ventures the first fund dedicated to augmented reality investing in early stage startups using AR superpowers to change the world. In 2009, Ori was the co-founder and CEO of Ogmento, one of the first venture-backed companies conceived from the ground up to develop and publish augmented reality games – games that are played in the real world which was later acquired by #apple. Ori has been an enterprising champion of the augmented reality industry since 2007. He established Games Alfresco – a leading augmented reality blog that helped popularize AR, and in 2010 co-founded the Augmented World Expo – the world's largest and most influential conference for AR/VR/MR. Ori is a recognized speaker in the AR industry, lecturer at NYU, as well as a sought-after adviser and board member for augmented reality startups. Previously, as Senior Vice President of Solution Marketing for SAP's platform, Ori was responsible for the positioning and marketing of SAP NetWeaver – which under his leadership grew from a mere concept to a billion-dollar business for SAP. Prior to SAP, Ori joined TopTier Software, as one of the first employees of this start-up. He leads the development and introduction to the market of more than 15 multimedia and business applications including the world's leading enterprise portal, which in 2001 was acquired by SAP for $400 Million. Ori has a double major in Computer Science and Cinema from Tel Aviv University and is a graduate of INSEAD University's business leadership program. https://www.linkedin.com/in/oriinbar https://twitter.com/comogard https://www.superventures.com https://www.awexr.com https://www.augmentedreality.org https://medium.com/@oriinbar

Welcome to the EnsoReal Paradigm Shifters Podcast. This show is for and about the entrepreneurs who work to improve our human wellbeing by bringing new ideas to life.The show is hosted by Marie DahlgrenIn this episode, Marie talks to Isaac Rayment. Isaac is a serial entrepreneur with over a decade of experience in developing innovative immersive businesses.His current projects include building an immersive medical education platform with Harvard in Boston; building a virtual production studio in Toronto; designing projection-based shows for a series of projection mapped galleries across North America; developing AI body language software, and working on developing a VR concert series. He is also an active tech ambassador, speaker, and educator, as well as chapter lead for the Silicon Valley-based Augmented World Expo in Toronto.After the interview, Isaac messaged me the answer about what his strangest talent is: "Weirdest talent...I was the undefeated kingdom-wide wrestling champion in Saudi Arabia for my weight class when I was 13".And now, here is Marie’s interview with Isaac Rayment.Music: "Flying High" by FREDJI. 

Ashley has worked in the mixed-reality space for almost a decade helping Fortune 1000 brands including Adidas, Lexus, AT&T and more launch mixed reality applications to engage consumers and increase sales. She has 14 patents and have given talks on the future of mixed reality at SXSW, Digital Summit, Augmented World Expo, TEDx, World Economic Forum and more. Ashley graduated from USC with a bachelors and masters in engineering and leverage my engineering background to guide VNTANA's overall direction and technology development to shape the future of commerce by making it easy to create a 3D version of every product in the world. Ashley loves helping companies plan and execute a winning 3D strategy that not only increases revenue and consumer engagement, but also creates cost efficiencies and collaboration across an organization.. . VNTANA provides an advanced CMS for 3D rendering of products for a new level of eCommerce enablement. The system is designed to automate and streamline the workflow for economic rendering in 3D, tens of thousands of SKUs at a time. Proven to increase sales for major apparel, retail and industrial corporations, the 3D CMS allows easy interaction between product designers, promoters and sellers. Support this podcast

The Oculus Quest launched on May 21, 2019. Nine days later I was at Augmented World Expo doing interviews and preparing a main stage talk about The Ethical & Moral Dilemmas of Mixed Reality.

Augmented World Expo, VR Museum of Other Realities, Minecraft’s upcoming Electric Blockaloo, Google’s Sodar and Couch Chicken. Continue reading →

We're back to the standard segment order in this week's episode, where we talk about the SpaceX crewed Dragon launch (recorded before the mission was rescheduled), HBO Max's launch and plans for Zack Snyder's Justice League cut, and HP's new VR headset unveiled at the Augmented World Expo! Plus, in our new interview segment Living with Covid, Kishore interviews Ian Haydon, a volunteer who took part in the recent clinical trial of Moderna's Covid-19 vaccine candidate.

We're back to the standard segment order in this week's episode, where we talk about the SpaceX crewed Dragon launch (recorded before the mission was rescheduled), HBO Max's launch and plans for Zack Snyder's Justice League cut, and HP's new VR headset unveiled at the Augmented World Expo! Plus, in our new interview segment Living with Covid, Kishore interviews Ian Haydon, a volunteer who took part in the recent clinical trial of Moderna's Covid-19 vaccine candidate.

"We will get through this," says futurist, XR consultant and Forbes columnist Charlie Fink. Charlie, who is currently writing his third book, sees the current coronavirus pandemic drastically changing our society.  And he sees XR--which is the subject of his book--as a central part of future life. However, he says, no one can predict the ways in which this will happen. He would certainly know. As discussed in our 2018 interview, Charlie's career involves exploring the ways in which technologies like augmented and virtual reality will shape our future.  When he gave the keynote speech during VRLA 2018, he had just introduced his first book, the AR-enabled "Charlie Fink's Metaverse," at CES 2018. Since then, Charlie has continued to take his readers on a journey into the future, with his 2019 book "Convergence: How the World Will Be Painted With Data". And his forthcoming book will be entitled "Remote Collaborations, Virtual Conferences: The End of Distance and the Future of Work."  His goal, he says, is to publish it by late May, in time for Augmented World Expo. Charlie talked about the ways he sees society currently changing, what XR is and where he sees the technology going, and why, against the background of the COVID-19 pandemic. On this edition of Over Coffee®, you will hear: Why XR faces some obstacles in becoming widely used during the current pandemic; What exactly is "XR", anyway? Some of the best, currently-usable resources for XR during the pandemic; Currently-usable XR apps for education and homeschooling; A look at holographic storytelling and how it can facilitate memorization; Some of the trends Charlie's seeing, for our future workplaces and classrooms; A look forward, at the ways the world may change, following the pandemic; A preview of Charlie's new book!; A look at the arts, and how the pandemic may affect artists' use of the XR medium.

This week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of VNTANA, a company that helps brands build out new online realities (which may be more relevant now than ever before!). We discussed all of this and more on this week’s episode of the On Brand podcast. About Ashley Crowder Ashley Crowder is the co-founder and CEO of VNTANA, the industry-leading platform that automates the conversion of physical products into 3D Web, AR, VR & hologram e-commerce experiences. She has worked in the mixed-reality space for over 7 years, creating unique hologram activations for Fortune 1000 brands including Adidas, Lexus, Intel and more. Prior to co-founding VNTANA, she gained valuable engineering experience at Gulfstream, Northrop Grumman and BP, now leveraging her engineering background to guide VNTANA’s overall direction and technology development to shape the future of e-commerce. Under her leadership, VNTANA has released the fastest and easiest way to create, manage, and distribute 3D assets for the web, AR, and VR in an end-to-end CMS, making it easy to create a 3D version of every product in the world. Ashley has given talks on the future of mixed reality and how to incorporate it in enterprises today at prestigious venues including SXSW, Digital Summit, Internet Summit, Augmented World Expo, TEDx Venice, the World Economic Forum’s Global Growth Companies & Technology Pioneers, U.S. Chamber of Commerce, the Network for Teaching Entrepreneurship, The Montgomery Summit, Siemer Summit, Digital LA, and others. Ashley was featured as one of USC’s leading engineering CEOs of 2016 and is a part of the Microsoft Early Developer Program. She earned her BS in Industrial Systems Engineering and MS in Engineering Management from the University of Southern California. Episode Highlights Why is VNTANA such a good brand name? As a brand builder, I had to start with this great brand name, which comes from the Spanish word for window, ventana. “We’re giving people this view into another world,” explains Crowder of her company and its brand name. “Every brand needs to create their online twin for the VR, 3D spatial computing web.” We’ve come along way from those “brochure websites” we laughed about during the podcast. Perhaps taking the metaphor too far, I asked Ashley if it was an identical twin we should be striving to create online? She said responded, “It’s getting close …” “Results are everything.” Crowder shared stories about IKEA and Shopify using VR and AR to achieve significant results. IKEA created a 3D virtual catalog and saw a 35% increase that they could attribute to this. Shopify found customers were twice as likely to purchase after using their AR support feature. What brand has made Ashley smile recently? “Chipotle!” She shared a story about Marcus Smart of the Boston Celtics pranking rookie, Romeo Langford, along with some help from their local Chipotle. This one will literally make you smile! To learn more about Ashley Crowder and VNTANA, check out VNTANA’s website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Macy's has been in the news a lot this week, and many are worried about what the latest round of store closures mean for the long-running retailer, and the future of in-person shopping in general. But Macy's resident XR guru Mohamed Rajani came by our podcast a little while back to suggest that the future of retail exists in the virtual world. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is Mohamed Rajani, responsible for VR and AR initiatives at Macy’s. Mohamed is part of the new Business Development and Innovation team at Macy’s, and is responsible for driving change through the development of new retail concepts and partnerships amidst an evolving retail landscape. “Mo” also leads Macy’s immersive technology initiatives, including VR and AR in furniture, which is removing key friction points for the customer, enabling an AR view in-room capabilities on the Macy’s mobile app. To learn more about the work he’s doing, you can visit macys.com. Mohamed, welcome to the show. Mohamed: Thank you. Thanks for having me, Alan. Happy to be here. Alan: We had the opportunity to to have a few calls prior to Augmented World Expo. We were on a panel together, and you were talking about the amazing work that you’re doing at Macy’s. So let’s start unpacking that. Mo, tell us about what you guys are doing at Macy’s. Mohamed: So just a little bit of context that our team does. Our team’s about two and half years old. I’ve been with the company for over eight years, across a variety of different functions. But about two and a half years ago, as a company, we decided to establish a dedicated team that’s purely focused on what’s new, what’s next. That’s focused on the emerging consumer landscape, the emerging technology landscape, and making sure that the Macy’s brand continues to be relevant not only today, but 10, 20, 30 years from now. So as a team, we’re purely focused on looking at new business models, new concepts, emerging technologies, but then really tying those to our strategic businesses. We want to make sure that any new innovation that we bring into the organization has a lasting impact. But more importantly, a meaningful impact that is actually moving the needle. So if we think about from that context of how we ended up playing in virtual reality and augmented reality, in our business we have a strategic business fillers, and furniture is one of them. It is a business that is high touch, a high margin business, so it’s margin accretive, more profitable to the company, and it’s destination business for us. We’re top of mind for the customer when they’re thinking about furniture. And if you’ve had any experience in buying furniture, it is not a very easy process. It’s one of the few businesses that’s still overwhelmingly physical purchases. More business happens in-store than online, and by a higher margin. And part of it is just the friction involved in it. You don’t know how it’s going to look, how it’s going to fit. And it’s a business that we, as a company, need to fortify. It’s a business that if we want to remain relevant for the next five, 20 years, we want to make sure that we’re not only fortifying the business, but growing and capturing market share. So is that context, whereas we came across emerging technologies as part of our job, we were navigating the landscape and looking at what’s coming out. This was 2016, into 2017. We started seeing virtual reality technologies, especially in the furniture space, and we started exploring and we wanted to make sure that there was a practical a

Macy’s has been in the news a lot this week, and many are worried about what the latest round of store closures mean for the long-running retailer, and the future of in-person shopping in general. But Macy’s resident XR guru Mohamed Rajani came by our podcast a little while back to suggest that the future of retail exists in the virtual world. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is Mohamed Rajani, responsible for VR and AR initiatives at Macy’s. Mohamed is part of the new Business Development and Innovation team at Macy’s, and is responsible for driving change through the development of new retail concepts and partnerships amidst an evolving retail landscape. “Mo” also leads Macy’s immersive technology initiatives, including VR and AR in furniture, which is removing key friction points for the customer, enabling an AR view in-room capabilities on the Macy’s mobile app. To learn more about the work he’s doing, you can visit macys.com. Mohamed, welcome to the show. Mohamed: Thank you. Thanks for having me, Alan. Happy to be here. Alan: We had the opportunity to to have a few calls prior to Augmented World Expo. We were on a panel together, and you were talking about the amazing work that you’re doing at Macy’s. So let’s start unpacking that. Mo, tell us about what you guys are doing at Macy’s. Mohamed: So just a little bit of context that our team does. Our team’s about two and half years old. I’ve been with the company for over eight years, across a variety of different functions. But about two and a half years ago, as a company, we decided to establish a dedicated team that’s purely focused on what’s new, what’s next. That’s focused on the emerging consumer landscape, the emerging technology landscape, and making sure that the Macy’s brand continues to be relevant not only today, but 10, 20, 30 years from now. So as a team, we’re purely focused on looking at new business models, new concepts, emerging technologies, but then really tying those to our strategic businesses. We want to make sure that any new innovation that we bring into the organization has a lasting impact. But more importantly, a meaningful impact that is actually moving the needle. So if we think about from that context of how we ended up playing in virtual reality and augmented reality, in our business we have a strategic business fillers, and furniture is one of them. It is a business that is high touch, a high margin business, so it’s margin accretive, more profitable to the company, and it’s destination business for us. We’re top of mind for the customer when they’re thinking about furniture. And if you’ve had any experience in buying furniture, it is not a very easy process. It’s one of the few businesses that’s still overwhelmingly physical purchases. More business happens in-store than online, and by a higher margin. And part of it is just the friction involved in it. You don’t know how it’s going to look, how it’s going to fit. And it’s a business that we, as a company, need to fortify. It’s a business that if we want to remain relevant for the next five, 20 years, we want to make sure that we’re not only fortifying the business, but growing and capturing market share. So is that context, whereas we came across emerging technologies as part of our job, we were navigating the landscape and looking at what’s coming out. This was 2016, into 2017. We started seeing virtual reality technologies, especially in the furniture space, and we started exploring and we wanted to make sure that there was a practical a

Open AR Cloud held it’s first symposium before the start of Augmented World Expo this year, and I participated on a panel discussion on XR

The Virtual World Society provided me an opportunity to give a main stage talk at Augmented World Expo on the Ethical and Moral Dilemmas of

Für Folge #167 des MIXED.de Podcasts hatten wir Varjo VR-2 , Hololens 2 und Lenovos A6 auf dem Kopf - und eine AR-Brillen-Schwemme im Kopf. Den MIXED.de-Podcast gibt es bei Soundcloud, Spotify, iTunes, in der Google Podcast-App oder als RSS-Feed. Mehr Infos und alle Folgen: https://mixed.de/podcast Bitte unterstütze unsere Arbeit mit einem Werbefrei-Abo für die Seite: https://mixed.de/abo Oder einem Einkauf über unseren Amazon-Link (ohne Aufpreis für Dich): https://amzn.to/2Ytw5CN mit einem deaktivierten Werbeblocker oder einer positiven Bewertung bei iTunes, Spotify und Co. Danke! Alles wird AR ... wird es? Und weshalb? Der Tobibot war in seiner Fleischsack-Version auf der Augmented World Expo 2019 in München unterwegs - schon das 84. Mal (oder so) in Folge. Auf der XR-Fachkonferenz erschnupperte er die Stimmung in der Branche und testete die neueste Visortechnologie wie die Finnenbrille Varjo VR-2 mit Handtracking, Hololens 2 und Lenovos AR-Brille A6 (Vorabtest: https://mixed.de/ar-brille-a6-von-lenovo-ausprobiert/). Außerdem knobeln wir rum, ob auf die VR-Brillenschwemme der letzten Jahre in den kommenden Jahren die AR-Brillenschwemme oder zumindest Datenbrillenschwemme folgt, weil: Apple produziert (angeblich), Sony demonstriert, Samsung patentiert und Facebook antizipiert AR-Technologie für Endverbraucher. In diesem Kontext stellen sich zwei Fragen: Passiert das wirklich so? Und falls ja, weshalb?

Regular listeners have heard plenty of stories from Alan’s numerous adventures at Augmented World Expo. In today’s episode, we go to the source of all those tales, with AWE’s co-founder and executive producer, Ori Inbar — just ahead of this year’s summit. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. I am super excited to have our next guest today, Ori Inbar. He’s a world leading expert in the field of augmented reality industry, and he has devoted the past decade to fostering the AR ecosystem as an entrepreneur, advisor, and investor. He’s the founder and managing partner for Super Ventures and the CEO of AugmentedReality.org, a nonprofit that produces Augmented World Expo, the top industry conference for AR since 2010. To learn more about what he’s doing, you can visit augmentedreality.org and awexr.com or superventures.com. Ori, welcome to the show, my friend. Ori: Thank you, Alan. It’s awesome to be here. Alan: It’s so exciting to have you. I’ve been waiting for this episode for so long and I just can’t wait to get right in. Maybe can you just give us your first AR experience, and how did you get into this? You know, I watched your 2019 keynote from AWE again, and put on these these welding glasses that you had back in 2009. You’ve been doing this for ten years without any reduction in passion. And how did you get involved? Like, what was that precipitating moment for you? Ori: So for me, after the startup I was working for was acquired by SFP — and I spent seven years there — decided to leave and go back to my roots in startup. And then I realized that my kids are always stuck in front of a screen, computer screen or playing video games. And on one hand, it felt like we cannot really change the future. But I was trying to look for a way for kids — and adults — to kind of interact with the real world, like we did as kids. But by adding some of the things that attract kids and adults to computers and to video games and to social media and kind of merge it into reality. And at that time, I thought I kind of invented something new. But then upon some research, I realized there’s a term for it, it’s called augmented reality, it’s been around for many decades. But it was hidden in labs in a few places around the world. So the mission immediately became to find a way to bring it to the mainstream, to the masses. And then the iPhone was announced and it felt like finally we have an ideal device to deliver augmented reality to everyone, because they already have it in their pockets. Of course, from there the path was very long and arduous and still is. But I think we’re starting to see some of the fruits in the last couple of years where a bunch of new applications — whether it’s for enterprise or for consumers — are hitting the market and are actually showing value. So it seems like we’re definitely on the path to making it mainstream. Alan: My first AWE was three years ago and I remember it was amazing to me, because I went to Silicon Valley VR meet-up or SVVR, and it was mainly VR. And then I went to AWE and it was a lot of augmented reality, and glasses, and there was companies there making glasses that looked like aliens had built them. And it felt really clunky. I almost had this feeling like this is really cool, I can see where it’s going, but it’s not quite there. And it’s it’s just not ready for the real world, in my opinion. But you go back this year and everything is actually, Porsche's using this and Lockheed Martin is using it. Huge companies not only are done with their pilot phase, but they’re rolling it out at scale. So what do you think has hap

Regular listeners have heard plenty of stories from Alan’s numerous adventures at Augmented World Expo. In today’s episode, we go to the source of all those tales, with AWE’s co-founder and executive producer, Ori Inbar — just ahead of this year’s summit. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. I am super excited to have our next guest today, Ori Inbar. He’s a world leading expert in the field of augmented reality industry, and he has devoted the past decade to fostering the AR ecosystem as an entrepreneur, advisor, and investor. He’s the founder and managing partner for Super Ventures and the CEO of AugmentedReality.org, a nonprofit that produces Augmented World Expo, the top industry conference for AR since 2010. To learn more about what he’s doing, you can visit augmentedreality.org and awexr.com or superventures.com. Ori, welcome to the show, my friend. Ori: Thank you, Alan. It’s awesome to be here. Alan: It’s so exciting to have you. I’ve been waiting for this episode for so long and I just can’t wait to get right in. Maybe can you just give us your first AR experience, and how did you get into this? You know, I watched your 2019 keynote from AWE again, and put on these these welding glasses that you had back in 2009. You’ve been doing this for ten years without any reduction in passion. And how did you get involved? Like, what was that precipitating moment for you? Ori: So for me, after the startup I was working for was acquired by SFP — and I spent seven years there — decided to leave and go back to my roots in startup. And then I realized that my kids are always stuck in front of a screen, computer screen or playing video games. And on one hand, it felt like we cannot really change the future. But I was trying to look for a way for kids — and adults — to kind of interact with the real world, like we did as kids. But by adding some of the things that attract kids and adults to computers and to video games and to social media and kind of merge it into reality. And at that time, I thought I kind of invented something new. But then upon some research, I realized there’s a term for it, it’s called augmented reality, it’s been around for many decades. But it was hidden in labs in a few places around the world. So the mission immediately became to find a way to bring it to the mainstream, to the masses. And then the iPhone was announced and it felt like finally we have an ideal device to deliver augmented reality to everyone, because they already have it in their pockets. Of course, from there the path was very long and arduous and still is. But I think we’re starting to see some of the fruits in the last couple of years where a bunch of new applications — whether it’s for enterprise or for consumers — are hitting the market and are actually showing value. So it seems like we’re definitely on the path to making it mainstream. Alan: My first AWE was three years ago and I remember it was amazing to me, because I went to Silicon Valley VR meet-up or SVVR, and it was mainly VR. And then I went to AWE and it was a lot of augmented reality, and glasses, and there was companies there making glasses that looked like aliens had built them. And it felt really clunky. I almost had this feeling like this is really cool, I can see where it’s going, but it’s not quite there. And it’s it’s just not ready for the real world, in my opinion. But you go back this year and everything is actually, Porsche’s using this and Lockheed Martin is using it. Huge companies not only are done with their pilot phase, but they’re rolling it out at scale. So what do you think has hap

As the lead writer and head of content at BrainXchange, Emily Friedman has had ample chances to explore a lot of XR-related topics. She lets Alan pick her brain about a few of them, from getting millennials interested in trades, to democratizing knowledge, and how humanity will enter The Cloud. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is Emily Friedman from BrainXchange and Augmented World Expo. Emily Friedman is a New York based enterprise immersive, wearable and emerging technology advocate, journalist and facilitator. She’s Head of Content and the lead writer at BrainXchange, lead journalist and senior editor at Enterprisewear Blog, and head of marketing and communications for Augmented World Expo USA and AWE EU. To learn more about BrainXchange, you can visit brainxchange.com. And if you wanna learn more about AWE or Augmented World Expo, you can visit awexr.com. Welcome to the show, Emily. Emily: Thank you for having me. Alan: Oh, it’s my absolute pleasure. I’ve been really looking forward to this conversation, because you are writing everyday – or, not everyday, but what, a couple times a week? — on the enterprise wearables world. So maybe just kind of give us an overview of what is BrainXchange and AWE. Let’s start with that. Emily: Ok, I wish I were productive enough to write multiple articles a week. But there’s a lot going on. BrainXchange, we started out as a boutique events company, and we just happened to enter augmented reality at the right time. It was 2015, right after Google Glass, quote/unquote failed. And there were all these headlines, “Glasshole” articles. But if you read between the lines, it was clear that smartglasses weren’t a failure, and that enterprises were actually finding good use cases for it. So today we provide events, content, and other services all related to facilitating enterprise XR. Alan: You know, I’ve been at AWE a couple of times now. I lead the startup track this year. It’s an important conference for virtual/augmented/mixed reality and some may say it is the most important conference. It’s where everybody around the world gathers in. And I made this comment that if the building happened to collapse, basically the entire VR world would cease to exist, and we’d have to start over again. It was an amazing collection of some of the world’s smartest people working in this technology and enterprise. They seem to be really driving this technology forward. What are you seeing? Emily: Well, as for AWE, I think it’s a very important benchmarking event. Like you said, the entire industry gets together at that one point. What we’re seeing — and the reason we gravitated towards enterprise at first — is that that’s where the money is. I mean, that’s where the money has to be made, both for end users and the AR/VR companies themselves. At the end of the day, we cater to the enterprises and we talk to them every day. We get on the phone with Fortune 500 companies, the innovation people and all these different companies every day. And we listen to their pain points. AR/VR happens to offer a solution to a lot of their pain points. Alan: So what are some of the pain points? Let’s unpack that. Emily: Huge one is a shrinking workforce, that creates this need to train faster, better. So as the workforce ages — in manufacturing, I think the average age is like 40 to 50 now — and retires, not only do you need to attract new talent; you need to train them. As a millennial, this is actually pretty important to me. Learning a skill today just doesn’t get you as far as it did half a ce

As the lead writer and head of content at BrainXchange, Emily Friedman has had ample chances to explore a lot of XR-related topics. She lets Alan pick her brain about a few of them, from getting millennials interested in trades, to democratizing knowledge, and how humanity will enter The Cloud. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is Emily Friedman from BrainXchange and Augmented World Expo. Emily Friedman is a New York based enterprise immersive, wearable and emerging technology advocate, journalist and facilitator. She’s Head of Content and the lead writer at BrainXchange, lead journalist and senior editor at Enterprisewear Blog, and head of marketing and communications for Augmented World Expo USA and AWE EU. To learn more about BrainXchange, you can visit brainxchange.com. And if you wanna learn more about AWE or Augmented World Expo, you can visit awexr.com. Welcome to the show, Emily. Emily: Thank you for having me. Alan: Oh, it’s my absolute pleasure. I’ve been really looking forward to this conversation, because you are writing everyday – or, not everyday, but what, a couple times a week? — on the enterprise wearables world. So maybe just kind of give us an overview of what is BrainXchange and AWE. Let’s start with that. Emily: Ok, I wish I were productive enough to write multiple articles a week. But there’s a lot going on. BrainXchange, we started out as a boutique events company, and we just happened to enter augmented reality at the right time. It was 2015, right after Google Glass, quote/unquote failed. And there were all these headlines, “Glasshole” articles. But if you read between the lines, it was clear that smartglasses weren’t a failure, and that enterprises were actually finding good use cases for it. So today we provide events, content, and other services all related to facilitating enterprise XR. Alan: You know, I’ve been at AWE a couple of times now. I lead the startup track this year. It’s an important conference for virtual/augmented/mixed reality and some may say it is the most important conference. It’s where everybody around the world gathers in. And I made this comment that if the building happened to collapse, basically the entire VR world would cease to exist, and we’d have to start over again. It was an amazing collection of some of the world’s smartest people working in this technology and enterprise. They seem to be really driving this technology forward. What are you seeing? Emily: Well, as for AWE, I think it’s a very important benchmarking event. Like you said, the entire industry gets together at that one point. What we’re seeing — and the reason we gravitated towards enterprise at first — is that that’s where the money is. I mean, that’s where the money has to be made, both for end users and the AR/VR companies themselves. At the end of the day, we cater to the enterprises and we talk to them every day. We get on the phone with Fortune 500 companies, the innovation people and all these different companies every day. And we listen to their pain points. AR/VR happens to offer a solution to a lot of their pain points. Alan: So what are some of the pain points? Let’s unpack that. Emily: Huge one is a shrinking workforce, that creates this need to train faster, better. So as the workforce ages — in manufacturing, I think the average age is like 40 to 50 now — and retires, not only do you need to attract new talent; you need to train them. As a millennial, this is actually pretty important to me. Learning a skill today just doesn’t get you as far as it did half a ce

Most businesses have the information and infrastructures they need to be more efficient and competitive — it’s just a matter of having it all at their fingertips. RE’FLEKT is working at making that process easier by creating a modular, scalable, open-source operating system for businesses to build their own in-house AR applications on top of. President and CMO Dirk Schart drops in to explain how. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is Dirk Schart RE’FLEKT President and CMO. Dirk Schart is a marketing and growth driven tech executive, whose current mission is to build the operating system for enterprise augmented reality. Dirk leads the US operations for RE’FLEKT. Dirk is one of the first employees of RE’FLEKT and is a funded company by global companies such as Bosch and BASF, and today plays a leading role in enterprise AR. Previously, Dirk built the Digital Innovation Lab for Hyperloop Transportation Technologies, for which he continues to work as an advisor. Within four months, he built a team and developed the first MVP, and he also directs the VR and AR team for Hyperloop Transportation Technologies. Dirk helps technology startups such as VisualX, VYON, and RiseStep. He’s the author of two augmented reality books, albeit they’re both in German, but you can get them. And he also contributed to Metaverse, the book by Forbes writer Charlie Fink. He founded the first AR blog in Germany, “WE ARE AR” and has been interviewed and quoted by leading media such as Tech Crunch, Venture Beat and Huffington Post. For more information on RE’FLEKT, you can visit re-flekt.com. Dirk, welcome to the show. Dirk: Hey, Alan. Thank you very much for having me. Alan: My pleasure, my friend. The last time I saw you was at Augmented World Expo, and I think we were taking silly photos. Dirk: That’s true. But was fun. [laughs] Alan: It’s always fun. And it’s becoming like a family, this whole augmented reality family and everybody’s working together. And it’s been wonderful. And the work that you guys are doing at RE’FLEKT is world class. And I really want to dive into the benefits of this technology and how you guys are using it. Let’s talk about that. Dirk: Absolutely. So you already mentioned it in the intro; what we’re doing is we’re building the operating system for enterprise AR. So what does that mean? That’s for us the foundation of how enterprises will use AR in the future. Let me go back quickly and talk a little bit about how we started. That makes it easier for the listeners. Back in 2012, it was really, really difficult to create any kind of augmented reality applications. So it was completely different to what we have today. And we started to develop individually programmed applications. There were no platforms. There was nothing at the time. And one of the first things we did is, we build an application for Range Rover. And the reason for that was that they came and said, look, we have a very complex repair. It’s about a few return line of a Range Rover car. And the mechanics, they always have problems doing that because it’s complex. They don’t do that every day. Documentation doesn’t seem to be perfect for it for that use case. They try PDF, they tried videos, but result was the same, they couldn’t fix the problem. So we built an application. We showed it to them and helped the mechanic, because it guided them step by step through that repair and showed them exactly at the point where they had the problems. “Wait. Now focus on it. Have a look. Double check before you do the next step.” And that at t

Most businesses have the information and infrastructures they need to be more efficient and competitive — it’s just a matter of having it all at their fingertips. RE’FLEKT is working at making that process easier by creating a modular, scalable, open-source operating system for businesses to build their own in-house AR applications on top of. President and CMO Dirk Schart drops in to explain how. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is Dirk Schart RE’FLEKT President and CMO. Dirk Schart is a marketing and growth driven tech executive, whose current mission is to build the operating system for enterprise augmented reality. Dirk leads the US operations for RE’FLEKT. Dirk is one of the first employees of RE’FLEKT and is a funded company by global companies such as Bosch and BASF, and today plays a leading role in enterprise AR. Previously, Dirk built the Digital Innovation Lab for Hyperloop Transportation Technologies, for which he continues to work as an advisor. Within four months, he built a team and developed the first MVP, and he also directs the VR and AR team for Hyperloop Transportation Technologies. Dirk helps technology startups such as VisualX, VYON, and RiseStep. He’s the author of two augmented reality books, albeit they’re both in German, but you can get them. And he also contributed to Metaverse, the book by Forbes writer Charlie Fink. He founded the first AR blog in Germany, “WE ARE AR” and has been interviewed and quoted by leading media such as Tech Crunch, Venture Beat and Huffington Post. For more information on RE’FLEKT, you can visit re-flekt.com. Dirk, welcome to the show. Dirk: Hey, Alan. Thank you very much for having me. Alan: My pleasure, my friend. The last time I saw you was at Augmented World Expo, and I think we were taking silly photos. Dirk: That’s true. But was fun. [laughs] Alan: It’s always fun. And it’s becoming like a family, this whole augmented reality family and everybody’s working together. And it’s been wonderful. And the work that you guys are doing at RE’FLEKT is world class. And I really want to dive into the benefits of this technology and how you guys are using it. Let’s talk about that. Dirk: Absolutely. So you already mentioned it in the intro; what we’re doing is we’re building the operating system for enterprise AR. So what does that mean? That’s for us the foundation of how enterprises will use AR in the future. Let me go back quickly and talk a little bit about how we started. That makes it easier for the listeners. Back in 2012, it was really, really difficult to create any kind of augmented reality applications. So it was completely different to what we have today. And we started to develop individually programmed applications. There were no platforms. There was nothing at the time. And one of the first things we did is, we build an application for Range Rover. And the reason for that was that they came and said, look, we have a very complex repair. It’s about a few return line of a Range Rover car. And the mechanics, they always have problems doing that because it’s complex. They don’t do that every day. Documentation doesn’t seem to be perfect for it for that use case. They try PDF, they tried videos, but result was the same, they couldn’t fix the problem. So we built an application. We showed it to them and helped the mechanic, because it guided them step by step through that repair and showed them exactly at the point where they had the problems. “Wait. Now focus on it. Have a look. Double check before you do the next step.” And that at t

Don’t let his impressive stature fool you; Virtual Reality Marketing CEO Terry Proto knows that, in an industry where there’s a ton of use cases and many roles to fill, it doesn’t hurt to be small. Heck, it usually pays to be! Terry joins Alan in a chat about how companies can best find their niche in the XR realm. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is the one and only: Terry Proto. He’s the CEO of Virtual Reality Marketing. Terry is an award winning digital imaging and digital games producer. He has over 15 years of production and sales experience in the US, Europe and Asia. And he’s been creating images since the very first version of 3D Studio back in the 90s, and has evolved over the years working on myriad projects, including agency work and other products and project endeavors. In a previous life, he struggled with getting clients and visibility consistently for his own creative studio, despite the quality of his work. And after connecting with a lot of CEOs in the XR space, he realized that his problem was a widespread problem. So for the past two years, Terry and his team have been on a mission to help studios and brands better connect for everyone’s benefit. To learn more about his company, Virtual Reality Marketing.com, go to virtualrealitymarketing.com. It is my absolute pleasure to welcome Terry to the show. Welcome to the show, Terry. Terry: Hey, Alan. Well, thank you very much. I love the intro. It’s really an honor to be on your podcast today. Alan: Thank you. It’s such an honor to have you on the podcast. I know we finally got to meet in person for the first time at AWE — Augmented World Expo — what, about three weeks ago now? Terry: Yeah. We connect with so many people, and it’s all digital and it’s all remote. So it truly feels good to shake someone’s hand now. [chuckles] Alan: I got a hug from you, which was awesome. Terry: [laughs] Exactly. Alan: You are a very strong man. I don’t know if you’re benchpressing Volkswagens in your spare time, but those of you who know Terry; he’s a very large, solid dude. Not just in physical stature, but in mindfulness and everything. And his passion shows through in the work that he does. I really want to start digging into that. So tell us about Virtual Reality Marketing, and talk about how you got into this. Terry: I think you nailed it in the intro. It really started with my problem as a producer. And you know, when you’re a producer, you’re in your own silo and you’re working on those products and you’ve got your clients, your team, you’re flying around for business meetings and events. And you connect with people, but it’s more superficial. And when I stopped being a producer, I took a step back and I started talking to a lot of people. And that’s when I realized that my problem was — I wouldn’t say everyone’s problem, but very common problem — and I looked around and I couldn’t find a solution for myself for years. And I figured it would be time to hack all this and solve this for everyone. Alan: So what is the solution that Virtual Reality Marketing is doing? You’re connecting agencies and big brands with studios. Is that correct? Terry: Yeah, exactly. Simply put, Virtual Reality Marketing, we’re the most comprehensive directory of AR, VR, 360 studios. And we are also focusing on building the largest XR case studies library. Right now we’re close to 150 on the site, and we are on track to have 500 by next year. The problem that we

Don’t let his impressive stature fool you; Virtual Reality Marketing CEO Terry Proto knows that, in an industry where there’s a ton of use cases and many roles to fill, it doesn’t hurt to be small. Heck, it usually pays to be! Terry joins Alan in a chat about how companies can best find their niche in the XR realm. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is the one and only: Terry Proto. He’s the CEO of Virtual Reality Marketing. Terry is an award winning digital imaging and digital games producer. He has over 15 years of production and sales experience in the US, Europe and Asia. And he’s been creating images since the very first version of 3D Studio back in the 90s, and has evolved over the years working on myriad projects, including agency work and other products and project endeavors. In a previous life, he struggled with getting clients and visibility consistently for his own creative studio, despite the quality of his work. And after connecting with a lot of CEOs in the XR space, he realized that his problem was a widespread problem. So for the past two years, Terry and his team have been on a mission to help studios and brands better connect for everyone’s benefit. To learn more about his company, Virtual Reality Marketing.com, go to virtualrealitymarketing.com. It is my absolute pleasure to welcome Terry to the show. Welcome to the show, Terry. Terry: Hey, Alan. Well, thank you very much. I love the intro. It’s really an honor to be on your podcast today. Alan: Thank you. It’s such an honor to have you on the podcast. I know we finally got to meet in person for the first time at AWE — Augmented World Expo — what, about three weeks ago now? Terry: Yeah. We connect with so many people, and it’s all digital and it’s all remote. So it truly feels good to shake someone’s hand now. [chuckles] Alan: I got a hug from you, which was awesome. Terry: [laughs] Exactly. Alan: You are a very strong man. I don’t know if you’re benchpressing Volkswagens in your spare time, but those of you who know Terry; he’s a very large, solid dude. Not just in physical stature, but in mindfulness and everything. And his passion shows through in the work that he does. I really want to start digging into that. So tell us about Virtual Reality Marketing, and talk about how you got into this. Terry: I think you nailed it in the intro. It really started with my problem as a producer. And you know, when you’re a producer, you’re in your own silo and you’re working on those products and you’ve got your clients, your team, you’re flying around for business meetings and events. And you connect with people, but it’s more superficial. And when I stopped being a producer, I took a step back and I started talking to a lot of people. And that’s when I realized that my problem was — I wouldn’t say everyone’s problem, but very common problem — and I looked around and I couldn’t find a solution for myself for years. And I figured it would be time to hack all this and solve this for everyone. Alan: So what is the solution that Virtual Reality Marketing is doing? You’re connecting agencies and big brands with studios. Is that correct? Terry: Yeah, exactly. Simply put, Virtual Reality Marketing, we’re the most comprehensive directory of AR, VR, 360 studios. And we are also focusing on building the largest XR case studies library. Right now we’re close to 150 on the site, and we are on track to have 500 by next year. The problem that we

The old-school way to train someone for a task involves memorization, repetition, and practice, in order to make it like second nature. Not only is that time-consuming, but also, people aren’t very good at it. So why train, when AR makes it obsolete? Scope AR aims to help companies get out of old habits, and CEO Scott Montgomerie drops by to explain how. Alan: Today’s guest is Scott Montgomerie from Scope AR. Scott is the CEO and co-founder of Scope AR, a global leader in developing augmented reality solutions and products for industrial clients focused around field maintenance, manufacturing, and training. As the pioneer of utilizing AR for industry support and training, Scope AR are partnered with technology leaders such as Google and Microsoft. Since founding the company in 2011, Scott as one of the first executives to get augmented reality tools in use by multi-billion dollar corporations. Having launched many AR firsts, Scott has become one of the industry’s thought leaders and visionaries. He’s shared his knowledge and spoken about some of the most innovative uses of AR at several leading conferences, including South by Southwest, Augmented World Expo, Unity Vision Summit, and XRDC. Some of the clients include Unilever, Prince Castle and Lockheed Martin. To learn more about Scope AR, visit scopear.com. Scott, welcome to the show. Scott: Thanks a lot, Alan. Alan: Yeah man, I’m really super excited. We’ve been kind of chatting offline and it’s amazing, the work you guys are doing and you’re starting to really see this uptake of augmented reality being used in enterprise. Can you maybe give people a 10,000 foot view of Scope AR, what you’re doing, and who your clients are, and what they’re using it for? Scott: Yeah, sure. So we really view that augmented reality is a way of interacting with the world in a way that’s much more intuitive, the way that we evolved with our hands and our eyes. And so we really view that there’s a huge market central there. I think it was a stat out there that said that, 90 percent of Silicon Valley is focused on the worker that’s at their desk, using computers and screens. And there’s a vast market out there that is untapped, in these field workers that are using their hands and their eyes. And so if we can use augmented reality to get them the information they need, at the time of need, and really help them become an expert when they need to know that information. And like I said, we think that’s a huge market. So we really approach the problem in two different ways with our products. The first is a remote assistance capability. So we were the first to market with a product called Remote AR, we launched in 2015. So it was far before any of the other 30 companies that are out there today. The idea is that it allows you to communicate over video between a technician and an expert. So it’s almost like FaceTime. If you’re looking at a piece of equipment — maybe a car engine — you take your phone or a pair of smart glasses like a Hololens, and you can look at this piece of equipment and transfer this video back to somebody with expertise. And this expert can now draw on their side of the screen, and get a really good remote guide instructions. So the problem with something like FaceTime is that the communication channel is not wide enough to provide really good instructions. When was the last time you actually communicated with a mechanic over the phone or over FaceTime? There’s no chance. Alan: Never. Scott: Yeah, exactly. It would probably be very painful for him to guide you how to replace something simple like a spark plug. “It’s that one right there. No, to the left. No, no, the other le

The old-school way to train someone for a task involves memorization, repetition, and practice, in order to make it like second nature. Not only is that time-consuming, but also, people aren’t very good at it. So why train, when AR makes it obsolete? Scope AR aims to help companies get out of old habits, and CEO Scott Montgomerie drops by to explain how. Alan: Today’s guest is Scott Montgomerie from Scope AR. Scott is the CEO and co-founder of Scope AR, a global leader in developing augmented reality solutions and products for industrial clients focused around field maintenance, manufacturing, and training. As the pioneer of utilizing AR for industry support and training, Scope AR are partnered with technology leaders such as Google and Microsoft. Since founding the company in 2011, Scott as one of the first executives to get augmented reality tools in use by multi-billion dollar corporations. Having launched many AR firsts, Scott has become one of the industry’s thought leaders and visionaries. He’s shared his knowledge and spoken about some of the most innovative uses of AR at several leading conferences, including South by Southwest, Augmented World Expo, Unity Vision Summit, and XRDC. Some of the clients include Unilever, Prince Castle and Lockheed Martin. To learn more about Scope AR, visit scopear.com. Scott, welcome to the show. Scott: Thanks a lot, Alan. Alan: Yeah man, I’m really super excited. We’ve been kind of chatting offline and it’s amazing, the work you guys are doing and you’re starting to really see this uptake of augmented reality being used in enterprise. Can you maybe give people a 10,000 foot view of Scope AR, what you’re doing, and who your clients are, and what they’re using it for? Scott: Yeah, sure. So we really view that augmented reality is a way of interacting with the world in a way that’s much more intuitive, the way that we evolved with our hands and our eyes. And so we really view that there’s a huge market central there. I think it was a stat out there that said that, 90 percent of Silicon Valley is focused on the worker that’s at their desk, using computers and screens. And there’s a vast market out there that is untapped, in these field workers that are using their hands and their eyes. And so if we can use augmented reality to get them the information they need, at the time of need, and really help them become an expert when they need to know that information. And like I said, we think that’s a huge market. So we really approach the problem in two different ways with our products. The first is a remote assistance capability. So we were the first to market with a product called Remote AR, we launched in 2015. So it was far before any of the other 30 companies that are out there today. The idea is that it allows you to communicate over video between a technician and an expert. So it’s almost like FaceTime. If you’re looking at a piece of equipment — maybe a car engine — you take your phone or a pair of smart glasses like a Hololens, and you can look at this piece of equipment and transfer this video back to somebody with expertise. And this expert can now draw on their side of the screen, and get a really good remote guide instructions. So the problem with something like FaceTime is that the communication channel is not wide enough to provide really good instructions. When was the last time you actually communicated with a mechanic over the phone or over FaceTime? There’s no chance. Alan: Never. Scott: Yeah, exactly. It would probably be very painful for him to guide you how to replace something simple like a spark plug. “It’s that one right there. No, to the left. No, no, the other le

Mike Boland is the Founder & Chief Analyst of ARtillery Intelligence, Editor of AR Insider, Lead Analyst of Street Fight, and the President of the San Francisco chapter of the VR/AR Association.Earlier in his career, Mike was one of Silicon Valley's first tech reporters focused on the internet as a staff reporter for Forbes magazine starting in 2000. And he has been a tech industry analyst at top-tier research firms since 2005.Mike is a frequent speaker at industry conferences [such as Augmented World Expo, VRLA, and ad:tech. He has authored more than 120 market forecasts and in-depth reports on the tech & media landscape including social, mobile and AR. He contributes regularly to news sites such as TechCrunch, Business Insider, VentureBeat and the Huffington Post, and he gets quoted in publications such as The New Yorker, The Wall Street Journal and The New York Times.Mike is a trusted source and very insightful. That becomes clear in this conversation too.Here we explore the markets and market forecasts for mobile AR and smartglasses. We talk about Apple’s motivations and plans. And we discuss Microsoft, Google, Facebook, Amazon, and Snap, trying to guess where they might be going based on their motivations and past behavior.Mike draws lessons from the smartphone era and applies them to what’s happening today, and where we’ll be in 2023. He recalls it took several years for truly native thinking to emerge – where designers took full advantage of the interactions and capabilities that were unique to mobile phones.We also get into pass-through video versus optical see-through smartglasses.This was a really fun conversation, and I think you’ll love it.You can find all of the show notes at thearshow.com.

Ross Finman is the AR Strategy Lead at Niantic, the company behind Pokemon Go and Harry Potter Wizards Unite. Niantic is building a state-of-the-art, planet-scale augmented reality platform for current and future generations of AR hardware.Ross joined Niantic through the acquisition of his AR technology company, Escher Reality. He started Escher Reality while pursuing his PhD in Robotics at MIT.On the whole, Ross describes himself as an entrepreneur with over a decade of experience at the intersection of the digital and physical worlds through Augmented Reality and Robotics.Ross and I spoke on stage at the 2019 Augmented World Expo in late May. This episode contains about 23 minutes of additional Q&A from both before and after the formal on-stage session that isn’t available in the official AWE video of the conversation.In this conversation, Ross shares how he grew up on a Llama farm in Idaho, and how that influenced his pursuit of robotics at Carnegie Mellon and MIT.He describes his transition to augmented reality, and an important learning about the underlying technology. He goes on to talk about Niantic’s ambitions in AR as well as some of the impacts on the real world. Ross also shares his perspective on handheld AR versus head-worn smartglasses.We even field a question from author Kevin Kelly about the coming intersection of Robotics and AR. Ross concludes with a few lessons learned from his startup experience at Escher Reality.You can find all of the show notes at thearshow.com.

Rich Green (Rich Green Ink) attended the Augmented World Expo in California in May (the next one's in Munich in October) and attended no less than 25 sessions. He tells us some of what he learned in this deep-dive into AR (both visual AND audio) and its impact on day-to-day living and wellness tech. Here are some of the links Rich mentions: https://developer.bose.com/bose-ar https://www.openarcloud.org/ https://www.awexr.com/ Sign up for Expo here: https://www.cediaexpo.com/

We talk Mac Pros and reference monitors this week as we recap the news from WWDC (dub dub), joined by video game historian Steve Lin. Plus, pinball talk, gear we saw at Augmented World Expo, a Magic the Gathering televition show and much more to be discussed! Thanks so much to Steve Lin for joining us this week. Find out more about the Video Game History Foundation at https://gamehistory.org/

We talk Mac Pros and reference monitors this week as we recap the news from WWDC (dub dub), joined by video game historian Steve Lin. Plus, pinball talk, gear we saw at Augmented World Expo, a Magic the Gathering televition show and much more to be discussed! Thanks so much to Steve Lin for joining us this week. Find out more about the Video Game History Foundation at https://gamehistory.org/

Build Cool Stuff's Zach Radding joins us this week to talk about the Panic Playdate handheld, emotion-detecting smart assistants, ray-traced Quake, MacBook keyboards, and share our excitement for the Picard teaser. Plus, the VR minute as we prepare for Augmented World Expo.

Build Cool Stuff's Zach Radding joins us this week to talk about the Panic Playdate handheld, emotion-detecting smart assistants, ray-traced Quake, MacBook keyboards, and share our excitement for the Picard teaser. Plus, the VR minute as we prepare for Augmented World Expo.

Today on TRUNEWS, Doc and Edward report from the 2019 Augmented World Expo in Santa Clara, California, and speak with Kevin Kelly, WIRED Magazine founding executive editor, about the Global Brain, the future of AR and VR, and how this technology is heralding in an era of total surveillance across the world. We also share highlights from the first day of Pastor Mario Murillo’s revival tent in gang infested Stockton. Rick Wiles, Edward Szall, Doc Burkhart, Kerry Kinsey.

Today on TRUNEWS, Doc and Edward report from the 2019 Augmented World Expo in Santa Clara, California, and speak with Kevin Kelly, WIRED Magazine founding executive editor, about the Global Brain, the future of AR and VR, and how this technology is heralding in an era of total surveillance across the world. We also share highlights from the first day of Pastor Mario Murillo’s revival tent in gang infested Stockton. Rick Wiles, Edward Szall, Doc Burkhart, Kerry Kinsey.

We discuss AWE - Augmented World Expo - with Ori Inbar, it's co-founder and chat about the history of AR and the industry.

Today's episode of the podcast is a live recording from a panel Electric Runway founder Amanda Cosco recently moderated focused on augmented reality for retail. The panel took place Thursday, March 21st at Startwell, a co-working and meeting space on King Street West in Toronto, as a part of a meetup group called AWENite TO. For those who don’t know, Augmented World Expo is the largest conference in North America for those involved in augmented reality, and their satellite events take place throughout the year and throughout the world. AWENiteTO is a free meetup that regularly features presentations from thought-leaders, panel discussions, and demos from those innovating in the mixed reality space. In this panel discussion, you’ll hear from Charles Bern, the CEO of Patio Interactive, a technology-driven design and marketing agency. You'll also hear from Fareena Contractor, Head of Walmart Innovation Community, and Matt McPherson, the COO of Quantum Capture. Quantum Capture is a company that uses AR to bring artificial intelligence to life with virtual human avatars capable of two-way conversations and dynamic body gestures. Blog post for this episode--> https://electricrunway.com/augmented-reality-for-retail-live-recording-from-awenite-toronto/Follow us on Instagram --> https://www.instagram.com/electric_runway/Follow Electric Runway on Twitter--> https://twitter.com/Electric_RunwayMore on AWENite Toronto here--> https://www.meetup.com/AWENiteTO/

Welcome to the IEEE Digital Reality Podcast Series, an IEEE Future Directions Digital Studio Production. In this podcast series, we’ll talk with industry leaders in virtual reality, augmented reality, XR, human augmentation, smart robots, and much more, keeping you at the forefront of advancements in these ever-growing immersive technologies. We sat down with our first guest, Conor Russomanno, Director of Advanced Interfaces at Meta, and co-founder and CEO of OpenBCI, after his panel at the recently concluded Augmented World Expo in Silicon Valley. Conor shared his views on the future of augmented reality and virtual reality, brain computer interfacing, what he sees as some of the key challenges and opportunities that are driving the industry forward, and what keeps him up at night when it comes to the future of technology. Conor also discusses what he expects to learn at the upcoming 2018 IEEE Technology Time Machine symposium in San Diego, California on 31 October – 1 November 2018.

Ori Inbar is a serial entrepreneur and investor who often takes center stage at the Augmented World Expo. Also known as AWE, the conference is owned and run by AugmentedReality.org, where Ori is founder and CEO. AugmentedReality.org, along with the AWE conference, has the mission to educate and promote the true potential of AR.Ori is also a founder and managing partner of Super Ventures, an early-stage investment fund dedicated to AR. There he and his partners invest in startups changing the world by giving people real superpowers.He began his immersion into AR as the co-founder and CEO of Ogmento, which became Flyby Media and was acquired by Apple. Apple then combined it with the work and team from Metaio and some other acquisitions to create what is now AR Kit.In this second part of my conversation with Ori, we dig into the origins and lessons learned from Ogmento. Ori sees companies still making the same mistakes he made many years ago.We also get into his perspective at Super Ventures, and the areas of highest potential for startups to solve. He advises startups to match a big vision with very specific initial focus, and highlights six AR “moonshots” that he’s most excited about.I think you’ll really enjoy and get a lot out of the second part of this conversation.You can find all of the show notes at thearshow.com.

Ori Inbar is a serial entrepreneur and investor who often takes center stage at the Augmented World Expo. Also known as AWE, the conference is owned and run by AugmentedReality.org, where Ori is founder and CEO. AugmentedReality.org, along with the AWE conference, has the mission to educate and promote the true potential of AR.Ori is also a founder and managing partner of Super Ventures, an early-stage investment fund dedicated to AR. There he and his partners invest in startups changing the world by giving people real superpowers.He began his immersion into AR as the co-founder and CEO of Ogmento, which became Flyby Media and was acquired by Apple. Apple then combined it with the work and team from Metaio and some other acquisitions to create what is now AR Kit.I’ve broken my conversation with Ori into two parts. In this first part, we dig into the major trends Ori has identified over the last several years, and some of the major challenges that still remain. Ori hints at hardware sales of smartglasses, and we talk about the concept of the AR Cloud - what it is and who’s going to win that part of the market.Ori shares a lot of valuable insight. I think you’ll love this one.You can find all of the show notes at thearshow.com.

Join the Tech Cat on the show floor at AWE 2018(Augmented World Expo), #1 AR+VR conference and expo. AWE is back for its 9th year in the USA & will illustrate why every organization, startup, and investor must get into XR (short for AR, VR, MR) . We chat with startups and co's who are already using AR & VR tToday's show features interviews with Max Dawes of Zappar, an enterprise solution for creating mixed reality experiences for brands; Maarten Tobias of Dimenco, who is an international pioneer in display technologies and will discuss his partnership with Ultrahaptics on creating a new 'Simulated Reality' experience; Jay Iorie of IEEE who talks about creating standards for immersive technology; Wolfgang Steltzle of Re'Flekt, who provides tools for creating Augmented and Mixed Reality powered manuals and instructions and Ian Kelso of Impossible Things, who is building intuitive immersive experiences for museums and other categories.

Ori Inbar is the Co-Founder and CEO of Augmented Reality.ORG, a global non-for-profit organization dedicated to advancing augmented reality (AR), and the producer of Augmented World Expo – the world’s largest event dedicated exclusively to the AR industry. Augmented Reality.ORG’s mission is to promote the true potential of AR, and hatch augmented reality initiatives that offer unique value to its active users.

Join the Tech Cat on the show floor at AWE 2018(Augmented World Expo), #1 AR+VR conference and expo with annual dates in the USA, Asia and Europe. AWE is back for its 9th year in the USA & will illustrate why every organization, startup, and investor must get into XR (short for AR, VR, MR) or be left behind. We chat with startups and co's who are already using AR & VR to drive economic growth and change the world. Today's show features interviews with Ori Inba, Co-Founder of AWE as he sets the stage for one of the largest growing immersive content events; Harasha Kikkeri, CEO, of HoloSuit, the world’s first affordable, bi-directional, wireless full body motion capture suit;Tom Kidorla,CEO,Vsports,a company that is revolutionizing how athletes play & train by blending the real world with a virtual reality overlay & Marc Reese,Kopin with Goldin-I,a platform consisting of mobile wireless wearable headset computers operated by voice and head movements.

Technology opens doors that we could never have imagined and now it's possible for many of us to access these new worlds from our mobile phones. We begin the hour with the Co-Founder of the Augmented World Expo, Ori Inbar, who discusses how the expo has evolved in the last nine years. There will be over 400 speakers (100 of which are women) and 250 exhibitors that will be displaying the latest in augmented reality (AR) and virtual reality (VR). For anywhere from $49-$1000 (depending on the package you want), you can attend the expo and explore the wonderful advancements that have been made in the AR world. While this event is open to the public, it mostly attracts professionals that are working or wanting to work in the industry. If you're interested in discovering more about what the future holds for AR and VR, you don't want to miss this. Switching gears, we talk with Chris Heille, Director of Product Innovation of Zivix LLC, about their latest Indiegogo campaign for the Jamstik 7 and Jamstik 12. After the success of the original Jamstik and the Jamstik Plus, the team decided that they really needed to take these musical products to the next level. These new models of the Jamstik will feature seven or twelve frets (model specific) and the updated software will make it possible to use them not only on Apple products but Windows friendly machines as well. They will come equipped with MIDI Bluetooth and a USB port to connect to the device of your choice. The Jamstik 7, which was designed specifically for beginners will be priced, unbundled, at around $249 and the 12 at $279. If you are ready for some new technology in your life, tune in for more now. [00:00:00] Augmented World Expo [00:04:45] 50 Year 'Overnight Success' [00:12:31] Augmented Reality Cloud [00:19:51] Developers and Creators [00:25:07] Jamstik Seven and Twelve [00:35:53] Apple and Windows Compatible

Ori Inbar is the Co-Founder and CEO of AWE, (Augmented World Expo) and Partner at Super Ventures. AWE is the world’s largest event dedicated exclusively to the AR + VR industry. Ori talks about the beginnings of AWE 9 years ago and how it has evolved into a conference held in multiple locations throughout the world, and specifically the 9th annual AWE USA being held May 30 - June 1 in Santa Clara, CA. Ori also describes the fascinating topic of the AR Cloud. Register for AWE at www.augmentedworldexpo.com.  You can also connect with Ori at ori@superventures.com.   Please help the podcast out by leaving a rating and review on Apple Podcasts: Everything VR & AR Podcast on Apple Podcasts

Künstliche vs. reale Intelligenz: Tobias ist zurück, ersetzt den ihn ersetzenden Tobibot zurück und bringt reichlich Eindrücke von der Augmented World Expo für den VRODOCAST #63 mit. Meta 2 Hands-On Die Augmented-Reality-Brille Meta 2 ist derzeit der einzige ernstzunehmende Konkurrent für Microsofts Hololens. Oder auch nicht: Tobias hat nach seinem Test auf der Augmented World Expo 2017 ernsthafte Zweifel an der Produktqualität. Das Display schneidet zwar gut ab und wird nicht von einem zu engen Sichtfeld zurückgehalten wie Hololens. Allerdings offenbart das Tracking der Brille und die Gestenerkennung einige Schwächen. Tobias geht ins Detail und schildert seine Eindrücke aus einer Demonstration. Demos zur Meta 2: https://vrodo.de/augmented-reality-neue-demos-zur-meta-2-besser-als-hololens/ Avegant Lichtfelddisplay Das größte Problem der VR- und AR-Industrie ist die fehlende Innovation bei den Displays und Darstellungsverfahren. Das Unternehmen Avegant verspricht die Lösung in Form eines neuen LIchtfelddisplays. “Normale Displays halten die gesamte Mixed-Reality-Industrie zurück”, sagt Avegant Mitgründer Edward Tang. “Wir haben die Lösung.” Auf der AWE 2017 hatte Tobias Gelegenheit, durch die Linsen eines Prototyps einen Blick ins Lichtfeld zu werfen. Das größte Alleinstellungsmerkmal des Displays sind die verschiedenen Fokalebenen. Anders als in aktuellen VR- und AR-Brillen kann man den Blick sowohl auf weiter entfernte als auch auf nahe Objekte richten und diese fokussieren. Der Hintergrund wird dann wie in der Realität unscharf. Tobias ist begeistert, wie gut das funktioniert. Mehr zu Avegant: https://vrodo.de/konkurrenz-fuer-hololens-avegant-baut-augmented-reality-brille-mit-lichtfelddisplays/ Pico Goblin: Autarke VR im Test Mit Goblin bringt der chinesische Hersteller Pico eine VR-Brille mit echtem Alleinstellungsmerkmal auf den Markt: Das Gerät funktioniert komplett autark und braucht keinen externen Zuspieler wie Smartphone und PC. Matthias hat das Gerät getestet und löst eine Grundsatzdiskussion über Smartphone-VR vs. autarke VR-Brillen aus. Gibt es überhaupt einen Markt für diese Produkte? Pico Goblin im Test: https://vrodo.de/vr-brille-pico-goblin-im-test-wie-gut-ist-autarke-virtual-reality/ Apple-AR vs. Facebook-VR Zwei der mächtigsten Bosse der Techindustrie äußern zum gleichen Zeitpunkt zwei völlig konträre Meinungen zu Virtual Reality: Während Facebook-Chef Marc Zuckerberg einer Milliarde Menschen eine VR-Brille aufsetzen will, glaubt Apple-CEO Tim Cook nicht daran, dass VR die Nische verlassen kann. Stattdessen soll Augmented Reality die nächste große Sache sein. Wie kommen solche völlig unterschiedlichen Einschätzungen zustande? Marc Zuckerberg will eine Milliarde Oculus-Nutzer: https://vrodo.de/facebook-chef-virtual-reality-isoliert-nicht-sondern-verbindet/ Tim Cook glaubt nicht an die Virtual Reality: https://vrodo.de/apple-chef-tim-cook-virtual-reality-fehlt-es-an-tiefgang/

In Folge #59 des VRODOCAST, dem Podcast über die Zukunft der Computer, geht's um Anstecktracking, weitere ARKit-Eindrücke, die Augmented-World-Expo und eine potenzielle Konkurrenz zu The Void. Zed-Ansteckkamera für Inside-Out-Tracking und Augmented Virtual Reality Die Zed-Trackingkamera soll stationäre VR-Brillen nachträglich um Inside-Out-Tracking erweitern. Mehr sogar: Sie soll auch eine erste Form der Augmented Virtual Reality ermöglichen, bei der in der VR-Brille ein Bild der Außenwelt per Videostream angezeigt und digital erweitert wird. Das ist genau die Spielart von AR und VR, von der Oculus-Technikchef Michael Abrash glaubt, dass sie die Zukunft der Technologie ist: „Augmented VR wird anders sein als die Mixed Reality, die wir durch die AR-Brillen sehen. Wir werden mit Augmented VR über jeden Pixel Kontrolle haben. Die Realität wird vollständig modifizierbar.“ Dass die Zed-Kamera diesem Anspruch schon gerecht werden kann, darf kritisch hinterfragt werden. Immerhin gibt sie einen ersten Vorgeschmack auf das, was die zweite Generation Virtual-Reality-Brille bieten könnte. Mehr dazu: https://vrodo.de/die-zed-mini-macht-aus-oculus-rift-und-htc-vive-mixed-reality-brillen/ The-Void-Konkurrent Dreamscape Immersive: Super-VR im Kinosaal? Mit starken Hollywood-Lizenzen und rund 40 Millionen US-Dollar Risikokapital will das Mixed-Reality-Startup Dreamscape Immersive der VR-Spielhalle The Void Konkurrenz machen. Das Konzept ist bei beiden Angeboten identisch: Die reale Umgebung und eine virtuelle Welt werden passgenau aufeinandergelegt und miteinander vermischt. So wird die ansonsten subtanzlose VR-Welt haptisch und greifbar, was die Immersion deutlich steigert. Die Technologie von Dreamscape Immersive kommt aus der Schweiz und ist seit geraumer Zeit in Entwicklung. Tobias konnte einen frühen Prototyp austesten und schildert ein paar Eindrücke. Mehr dazu: https://vrodo.de/the-void-konkurrent-dreamscape-immersive-landet-hollywood-deal/ Außerdem: Weitere ARKit-Eindrücke, die Smartphone-AR Killer-App aufgedeckt und flegelhaftes Benehmen von Christian, der sich trotz striktem Redeverbot in eine intellektuell anspruchsvolle Konversation zweier Techprofis einmischt.

Tom Emrich is a Partner at Super Ventures and a co-producer of Augmented World Expo. After the release of the first feature phone, Tom began to see how immersive new technologies would transform the world around us and began building his career in the space. He’s consulted on how these technologies can improve the workplace & covered the industry for media publications like CanadaAM, ReadWrite, Betakit and more. Tom has also created and helped to foster communities around emerging technologies all over the world through groups like: We Are Wearables, Augmented Reality Bay Meetup, and most recently Augmented World Expo. He’s also now investing with 3 other partners through Super Ventures, a $10 Million dollar fund that’s helping to back startups building AR/VR & wearable products worldwide. Tom joins us to share his story, how he started his career in tech, why he’s so passionate about emerging technologies like AR/VR & wearables, what motivated him to help launch Super Ventures, what he and his partners look for in their investments, how he approaches building communities around emerging technologies, and much more!

FashTech Journalist Amanda Cosco shares conversations from the show floor at Augmented World Expo (AWE) 2016, one of the largest events in North America looking at augmented and virtual reality + wearable technology. Amanda explores how the digital is penetrating the physical in conversations with Metaverse Nails, SubPac, Machina, Nuheara, Myant, Octagon Studios, Athos, and Augment. AWE 2016 took place June 1-2 in Santa Clara California. Watch Electric Runway's vlog covering the event here: https://www.youtube.com/watch?v=JRIbxGrIoSc

Stitch is back and Old Ninja is out this week. Welcome to our 1 year Anniversary DrunkCast! **Disclaimer** We might talk about some dark/messed up stuff on this episode...but we were drunk so don't take it too seriously. We start off our extravaganza with Moonshine. We go in deep on X-Men Apocalypse, Kevin from Comic Noobs crashes the party, the Mystique billboard controversy, a 4 year old getting stuck in a Gorilla habitat, RIP Mohammad Ali, what are our favorite movies/tv shows of all time, Kr0nus has a Cheetah experience, Single Mothers on Fathers Day, Porn in VR, Augmented World Expo, people not seasoning chicken, Girts with sugar or salt, Do we believe in astrology, pickup lines, run flat tires, and more! Come follow us: http://www.beenhadproductions.com/bthanbti SoundCloud: https://soundcloud.com/bthanbti Facebook: https://www.facebook.com/BthanBTI/ Twitter: @BthanBTI iTunes: https://itun.es/i6SJ6Pw YouTube: https://www.youtube.com/c/BlackerThanBlackTimesInfinity #BthanBTI #Podcast #Blerd #XMenApocalypse #Overwatch #Moonshine #DrunkCast #ComicNoobs #VR #AR #AWE2016 #Geek #Nerd #Grits #Gaming #Comics #CivilWarII #Marvel #RIPAli #FathersDay #SingleMother #Zoo #Gorilla #Grits #Astrology #PickupLines #UnseasonedChicken #ODG #GeorgeZimmerman #RunFlatTires #AmericanDream #Taxes #SecurityBreach #SexFactor

  In this podcast the first in a number of special reports from the Augmented World Expo 2014 which took place on 28/29 May in Santa Clara Convention Centre.... In the podcast I interview Dhanushan Balachandreswaran, founder of Canadian tech force, Sulon Technologies...using their Cortex mounted head-set was certainly one of my most memorable experiences at the event. Also interviewed is Martin Herdina, CEO of Wikitude, whose SDK has already been used by more than 40,000 app developers world-wide. Their AR system has been used in the Shard London, and also to create a virtual tourist experience in the city of York.   In the second part of the podcast, I interview Gary Disley, Marketing Director of eircom Business Solutions. Topics we discuss are:   challenges of B2B compared to B2C, how marketing works within a large organisation like eircom, and why eircom are investing in Digital Boost and the eircom Spiders