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Another Episode of the You A Lie Podcast for the people. As always thank you for listening and continue to like, share, and subscribe!This week, the boys talk about:4:16 - Cam Newton speaks on his definition of a women in a conversation with Gillie the Kid.18:35 - Inmates found pregnant by other transgender inmates in the prison.31:14 - Woman on tik tok advices women to stay away from men that don't have these key things in check. The fellas unpack it. Purchase the Merch its dopehttps://805-merch-2.creator-spring.comwww.facebook.com/YouALiePodcastwww.instagram.com/you_a_lie_podcastwww.805ent.comhttps://discord.gg/35QCy7nRBawww.youtube.com/c/youalieAs always, we appreciate all support, thank you for hitting that subscribe button!Until next time,You A Lie!
Our world is in dire need of more motivation, leadership, and inspiration. We need more clear resounding voices ushering people into the light, and we’re not talking about the voices of celebrities. We too have gifts the world desperately needs. When we worship celebrities, it’s often to our own detriment because we start to look down on ourselves, dim our own light and make ourselves subservient to them. There is so much beauty and divinity that the universe wants to bring forth through us. If we spend so much time putting other people on pedestals, we block our own power and ability to make that contribution. We may feel like there is much we are lacking, but we are walking miracles worth sharing with the world. How do we tap into our greatness by looking inward? How can we turn creative work into valuable products and offerings? In this episode I’m joined by author, empowering motivational speaker, entrepreneur and spoken word poet, Kim B. Miller. Join us as Kim shares some of her amazing poetry and talks about how artists can keep creating in this new world. 3 Things We Learned From This Episode - Why we learn the wrong lesson from famous people When we look up to celebrities, we tend to make ourselves feel inferior. We’re quick to beat up on ourselves when we hit a bump in the road, but we keep a different benchmark for famous people. Instead of only focusing on their successes and feeling inadequate, remember they have failures too. We can overcome our own failures the same way they did. - The truth about the creative process People are ever-evolving and constantly growing. We are both masterpieces and works in progress. Our work is no different. Just because we think something we created is complete, doesn’t mean we can’t go back and edit it. The word complete doesn’t mean a final completion, it just means our work is done for now. - How lightworkers and healers empower people We are governed by the inner voices, thoughts and feelings. In order to correct or improve them, it’s critical for us to silence the external distractions, turn inward and start working on ourselves. Motivational speakers are meant to help people look inward so they can do the work to heal themselves. Guest Bio Kim Miller is an author, empowering motivational speaker, entrepreneur and spoken word poet. She has been a featured speaker, poet and facilitator at events across the country, and she is the author of poetry books and the journal called Hope on Purpose: 26 Weeks of Clarity. She also works as an instructor at Poetry Behind Bars for Women Inmates in Maryland. To learn more about Kim and her work, visit http://www.kimbmiller.com and follow @iamkimbmiller on Instagram. Ready to reach, resonate and consciously convert with Facebook and Instagram ads? Schedule a Discovery Call at ResonateWithSara.com
Melanie Deziel is the founder of StoryFuel and has been recognized as one of the world’s leading experts on native advertising. At StoryFuel, Melanie works with publishers and brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. She serves on the board of the Native Advertising Institute. Melanie developed one of the first Master’s courses in Content Marketing for Fairleigh Dickinson University, where she now teaches as an adjunct professor. Melanie has spoken at conferences and events around the world, with audiences ranging from 20 to 2500. Her talks have been live translated into five languages and she’s graced the stage of industry leading events including Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound, and more. Melanie’s background is in journalism; She focused on investigative reporting at the University of Connecticut and earned her M.A. in Arts Journalism from Syracuse University. She was a founding member of HuffPost Partner Studio, helping to build out the brand storytelling team. As the first editor of branded content at The New York Times' T Brand Studio, she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix. She also worked as the Director of Creative Strategy at Time Inc., building branded content programs and strategy across 35+ US media properties, including Time, People, Sports Illustrated, Entertainment Weekly and more. * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com** LINKS: Website: storyfuel.co Melanie's Twitter, for content commentary: @mdeziel Melanie's Instagram, to follow her speaking adventures: Instagram.com/meldeziel FREE Story Idea Guide to generate better story ideas: https://www.storyfuel.co/ideaguide Brand Storyteller Society FB Group, to connect with your fellow: http://bit.ly/StorytellerGroup BOOKS: Everybody Writes, by Ann Handley Exactly What To Say, Phil M Jones YOUR HOST: Mike Domitrz is the founder of The Center for Respect where he helps educational institutions, the US Military and businesses of all sizes create a culture of respect throughout their organizations. From addressing consent to helping corporations build a workplace free from fear (reducing sexual harassment and helping employees thrive by treating them with respect every day), Domitrz engages audiences by sharing skill sets they can implement into their lives immediately. As an author, trainer, keynote speaker and coach, Mike Domitrz loves working with leaders at all levels. Learn more at http://www.CenterForRespect.com
Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world teaching marketers and publishers how to tell better brand stories. Melanie started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc., is on the board of the Native Advertising Institute and developed one of the first Master’s courses in Content Marketing for Fairleigh Dickinson University. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix. Melanie's journalistic approach to brand strategy is smart, fun and educational. Enjoy this fun chat as Melanie walks through her journey and her thinking.
Sarah is joined in studio for a special conversation with Trisha Swanson, founder of Reason to Run, a training program designed to encourage and support both new and experienced runners who are incarcerated at the Oregon state women’s correctional prison, plus Mimi Clinton, a mother runner who was in the program in 2016. Trisha and Mimi detail the 8-week Bunk to 5K program that has inmates circling a 0.1-mile loop in the prison yard—or doing burpees on indoor days. Mimi describes what it was like to always have people—including prison guards--watching her run her first steps. She talks about how she found strength in the community of women in the program—and continues to experience the positive effects of the running community since her release. Marvel as Mimi describes in vivid detail her “glorious” first post-prison run. Tear up along with Mimi when she admits, “it takes someone else to believe in you to remind you that what we tell ourselves isn’t true.” The trio agree on the barrier-breaking power of running and the activity’s ability to provide a few moments of peace from a chaotic setting. Dimity + Sarah catch up in the intro, talking about fur-babies + their human kiddos. Laugh along with their Roman numerals debate. Here’s the promised Eventbrite link for the podcast recording at GU Energy Labs HQ on the Ides of March (aka March 15). At 26:18, Dim drops off and the conversation with the guests begins. Order a sweet Valentine’s Day-themed package from The RunnerBox. Limited quantities selling fast! Get $35 off your first Sun Basket order by going to SunBasket.dom/AMR Get moving: New members get 50% off an annual Aaptiv membership. Visit aaptiv.com/AMR50 Learn more about your ad choices. Visit megaphone.fm/adchoices
Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League native ad newsletter. She is on the board of the Native Advertising Institute and travels the world teaching branded content strategy, best practices, and growth strategies to content creators, marketers and brands. Melanie was the first editor of branded content at The New York Times where she wrote the “Women Inmates” piece for Netflix, which won the OMMA for Best Native Advertising in 2014, and the "Grit & Grace" piece for Cole Haan that won the same award in 2015. She has also done content strategy work for Time Inc's 35+ US magazines, the Huffington Post, and a number of other publishers and brands. As an Expert in Residence with BRaVe Ventures, she offered content strategy consulting, training and advisory to Turner, Viacom, and other major media companies. Learn more about Melanie at mdeziel.com The Overlap League: overlapleague.com It's a biweekly dispatch of the latest news, recent branded content examples, resources and open jobs designed to help those working in brand storytelling stay informed. Summary- In this episode Stephen interviews Melanie Deziel, founder of The Overlap League native add newsletter. Melanie started out getting her masters in journalism, and moved to being a branded content educator. She not only helps educate, but also works with content directly, and helps content creators produce better content. She works with every kind of business, mostly bigger ones from insurance companies to jewelry companies, to start ups. The goal of a branded content strategist is to give the content a native feel, instead of interrupting the consumer’s life. After Melanie got her masters in journalism she found there weren’t a lot of jobs out there, so she looked for something that she could use her journalism skills in. First she went to the Huffington post, then the New York Times, and in February 2016 she branched out on her own. Not only does she run her Brand content company, she also runs the native add news letter, writes a column for Ink, and is a professor at Syracuse university. Although she doesn’t know where she will be in 10-20 years from now she intends on just listening and adapting to what the world of brand content needs. Getting into contact with Melanie is as easy as going to her website, where she loves to receive, and share new stories, and even occasionally help out.
The Content Marketing Spectrum can be difficult to understand. You have Content Marketing on one side, brands creating content on a consistent basis to reach and audience. But, as you start to move down the spectrum, new approaches bring to light new ways to reach your audience. In this episode of the Enterprise Marketer Podcast, we talk to Melanie Deziel about two of these topics on the Content Marketing Spectrum, Branded Content and Native Advertising. Melanie, who in my mind is the most reliable source when it comes to information on Native Advertising and Branded Content, began her career as a journalism student with an emphasis on investigative journalism. As a budding storyteller, she quickly found the market did not have a lot of opportunity for a journalist. Not letting this stop her, she made her way to the Huffington Post, where she got her start in Branded Content and Native Advertising. After HuffPo, Melanie landed herself at the New York Times, where she worked with the team that is now known as TBrand Studio. There, she helped lay the foundation for other traditional print media companies to join the ranks of the Times by starting to produce content for brands that is distributed on their channels. One of the pieces she worked on was the Orange is the New Black piece that showed how the prison system in LA County operated and how women in prison were treated compared to men. This campaign was a masterpiece in the making, as the team put together infographics, 1500 words of newsroom-quality content, and three mini-documentaries. Little did the team know, but they were creating one of the most referenceable pieces of Branded Content and would kick off a new way of looking at brands and media companies working together in the digital age. Now, publishers like the New York Times and the Boston Globe can augment their revenue channels beyond subscriptions and traditional advertising, with this intelligent approach of leveraging talent and audience to help brands tell stories. Throughout this show, we dive into the numerous topics surrounding Branded Content and Native Advertising, and Melanie gives us a proper definition and examples of what the terms mean and how they are executed.Guest Host Name/Title: Melanie Deziel, Founder of The Overlap LeagueBio: Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-10-melanie-deziel/ Additional Links:•Twitter: https://twitter.com/mdeziel •LinkedIn: https://www.linkedin.com/in/melaniedeziel •Website: http://mdeziel.com
What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s worked with The New York Times, Time, Inc, Netflix, and more to do just that. We discussed all of this including her upcoming talk at Social Brand Forum 2016 on this week’s On Brand podcast. About Melanie Deziel Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively. You can find Melanie on Twitter and elsewhere as @mdeziel. Before we go, I want to flip the microphone around to our community …This past week Victoria Taylor gave us a shoutout for the our recent episode featuring Brian Fanzo. Thanks for listening, Victoria! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!
Talkin Native Advertising Campaigns and Orange Is the New Black as we hear from the Director of Creative Strategy for Time Inc. and Founder of The Overlap League Melanie Deziel. She gives us the inside scoop to Kristien Matelski of Vizion Interactive on native advertising, her experience working on native ad campaigns such as Netflix's “Orange Is the New Black”, and her own predictions for native advertising in the New Year!###pTime Inc., Melanie creates innovative branded content campaigns that span 25+ print and digital properties, including Sports Illustrated, People, Fortune, Entertainment Weekly, Health and Travel+Leisure. She has done content strategy and social strategy for both HuffPost Partner Studio and The New York Times's T Brand Studio, where she created the OMMA Award winning “Women Inmates” piece for Netflix's Orange Is The New Black.