Podcasts about storyfuel

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Melanie Deziel is a keynote speaker, award-winning branded content creator, the Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Top 3 Value Bombs 1. In business, your content is an excellent way to showcase your expertise and keep your customers engaged. 2. Focus on curating other people's resources or expertise for your content - it is an excellent way to start. 3. You are creative! You have it within you to create excellent content - you just need to know when to activate it. Use the code 'FIRE' and get a discount on The Content Fuel Workbook for your business - The Content Fuel Framework Sponsors HubSpot There's a better way to win, and it all starts with the new HubSpot Sales Hub. It's smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales Belay Stop wasting time on tedious tasks that are better done by someone else. Delegate with BELAY Download their latest resource, The Power of Productivity, for free. Just text FIRE to 55123

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Melanie Deziel is a keynote speaker, award-winning branded content creator, the Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Top 3 Value Bombs 1. In business, your content is an excellent way to showcase your expertise and keep your customers engaged. 2. Focus on curating other people's resources or expertise for your content - it is an excellent way to start. 3. You are creative! You have it within you to create excellent content - you just need to know when to activate it. Use the code 'FIRE' and get a discount on The Content Fuel Workbook for your business - The Content Fuel Framework Sponsors HubSpot There's a better way to win, and it all starts with the new HubSpot Sales Hub. It's smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales Belay Stop wasting time on tedious tasks that are better done by someone else. Delegate with BELAY Download their latest resource, The Power of Productivity, for free. Just text FIRE to 55123  

This week's Misfit Entrepreneur is Melanie Deziel. Melanie is the founder of Storyfuel. She is a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She was the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines. She's the author of multiple bestsellers including her latest, Prove it: Exactly How Modern Markets earn trust. Building trust is one of the most critical aspects to building a great business and brand in today's world and Melanie has proven time and time again to be the go-to learn how to do so. www.StoryFuel.co www.CreatorKitchen.com To see the full show notes and Misfit 3 for this episode, go to www.MisfitEntrepreneur.com Show Sponsors: Millionaire University: Check out the Millionaire University podcast wherever you listen to your podcasts and go to MillionaireUniversity.com/training to get your free business masterclass today! 5 Minute Journal: www.MisfitEntrepreneur.com/Journal

In this episode, host Jeremy Shere talks with Melanie Diezel, Chief Content Officer at StoryFuel and author of Prove It: Exactly How Modern Marketers Earn Trust. They discuss repurposing content in the B2B world and the importance of updating existing content rather than just creating more and more content.Highlights: How to repurpose content, including updating existing content, copying and excerpting, and reformatting The importance of making sure existing content remains relevantHow to identify which claims need to be backed up with data Making claims more believable by linking to relevant case studies Learn more about StoryfuelConnect with Melanie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

You know your clinic is amazing. You say your clinic is amazing. But why should prospective patients who have never tried you, believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial―and that means you better deliver the evidence. In this podcast, StoryFuel founder Melanie Deziel and master of influence Phil M Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises―even the ones you don't realize you're making―gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show―not tell!―the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It's time to stand out from all the private practices that shout “trust us, we're great!” at a skeptical audience. Your prospective patients are waiting for you to prove it. So listen to this episode and learn how! 

Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel with Phil M. Jones About the Book: Your brand is on trial―here's how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial―and that means you better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises―even the ones you don't realize you're making―gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show―not tell!―the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It's time to stand out from all the brands that shout “trust us, we're great!” at a skeptical audience. Your customers are waiting for you to prove it. About the Author: Melanie Deziel is a keynote speaker, award-winning content creator, and lifelong storyteller on a mission to share the power of compelling and credible content with others. She is the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas (featured on episode 279 of The Marketing Book Podcast), and co-founder of The Convoy, a B2B marketplace that pools the buying power of independently owned businesses to help negotiate discounts on expenses. From page 7 of Prove It... I served as the first-ever editor of branded content at the New York Times, where I coached our advertisers on how to create compelling content that our audience would value. As a consultant, I've helped Fortune 100 companies implement content strategies that focus more on the audience's needs and interests than on their lifetime value as a customer. And I've been lucky enough to stand on stages around the world, delivering keynotes and workshops on this very topic to audiences filled with sales professionals, small business owners, and marketers from every industry, background, and walk of life. And, interesting facts: she can communicate with American sign language, and she was a state-level javelin thrower! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/prove-it-melanie-deziel

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie is also the Co-Founder and VP of Marketing at TheConvoy.com, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities. Her second book, “Prove It: Exactly How Modern Marketers Earn Trust” comes out October 11th, 2022. Prior to co-founding The Convoy, Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time Inc. MEMORABLE MOMENTS:“Sometimes the best thing you can do for your content is to find someone who has the time and passion to be able to dedicate to that to help you make it what you want it to be.”“My top recommendation is to figure out where your audience is; one, maybe two, places and really focus your effort on content creation and connecting there. Because if you spread yourself too thin, you're gonna have a whole lot of mediocre content that gets you no results. I'd much rather see you be awesome in one or two places than mediocre in 12” “If you can start with the focus: ‘What do I want to say? What can I talk about?'  Then you switch to ‘How do I bring that to life?' That makes the whole process so much easier.”“It helps to start from a place of abundance instead of from a place of scarcity. Like, I'm not sure what to post, I don't know what to say…you're starting with 100. That's your new baseline zero.”“For me, confidence comes from a place of knowledge and understanding. I feel most confident when I know that I can teach and add value; that I have something that I can give. I know at the end of that conversation, I can feel confident that I've done something of value.” Connect with Melanie:⭐ Connect on Twitter @mdeziel⭐ linkedin.com/in/melaniedeziel⭐ storyfuel.co Connect with Allison:⭐ Connect on Instagram @allisonwalsh⭐ JOIN THE SOCIETY: www.shebelievedsociety.com (use code 2022 to access the Society for $22/month)⭐ JOIN OUR FREE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity⭐ Check out book recommendations from the show here⭐ LEARN MORE about THINKIFIC COMMUNITIES here

Melanie Deziel is a keynote speaker, best-selling author and award-winning branded content creator. Melanie is also the Co-Founder and VP of Marketing at The Convoy, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities. Prior to co-founding The Convoy, Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time Inc. Melanie's new book PROVE IT: Exactly How Modern Marketers Earn Trust is at the center of today's Speak Easy Mashup (SEM) Episode, where she and Lou talk about earning trust in conversations. Click this link to order a copy of SPEAK EASY ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

In today's business world, it's not enough to tell people what you good at, why they should hire you, or that they should trust you. In fact, if you do tell them to trust you, they will probably doubt you. What you need to do today is prove it to your customers. That's why, in today's episode, I am speaking with Melanie Deziel, co-author of the new marketing book Prove It. In this conversation, Melanie and I discuss the growing sophistication and skepticism of consumers and our mutual belief that the onus is absolutely on the business – not the consumer – to build trust in a business/consumer relationship. We also touch on the importance of being truly committed to the claims you make about your business and how this is especially important to today's consumer, as well as how to use Melanie's process for performing a “claim audit” on the claims you're making to your customers.   Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie is also the Co-Founder and VP of Marketing at The Convoy, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities.  Prior to co-founding The Convoy, Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time Inc. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com.  Melanie Deziel, thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – Melanie Deziel on LinkedIn (in/melaniedeziel/) Melanie Deziel on Twitter (@mdeziel) Melanie Deziel on Instagram (@meldeziel) StoryFuel.co Prove It by Melanie Deziel & Phil M. Jones (PeopleWhoProveIt.com) Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Melanie Deziel, The Convoy's Co-Founder and VP of Marketing, discusses PR and journalism strategies. Journalists receive hundreds of pitches regularly, making your approach essential to getting noticed. In addition to entities that have covered you before, what matters is whether your topic is valuable to their audience. Today, Melanie talks about journalism best practices for SEOs. Show NotesConnect With: Melanie Deziel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melanie Deziel, The Convoy's Co-Founder and VP of Marketing, discusses PR and journalism strategies. Many of us would jump at the opportunity of a product launch feature in Newsweek. But, if your target audience doesn't read Newsweek, it may not be the best place to invest PR outreach efforts. Today, Melanie talks about how you can increase your chances of getting PR coverage. Show NotesConnect With: Melanie Deziel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Featuring Melanie DezielShe is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. Author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, and the founder of StoryFuel. Melanie spends her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content.Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time IncEpisode quote:“When I'm trying to come up with content ideas, I'm actually coming up with two things, both my focus and my format. And that makes that whole process a lot easier.” - Melanie Deziel, author of The Content Fuel FrameworkVisit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Do you want to understand the skills and strategies you need to tell better brand stories and create content that will reach, engage, retain or convert your audience?   Our special guest today on The Let's Get Social show podcast is Melanie Deziel, founder of StoryFuel. She is an expert in content strategy, storytelling and is the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas”.

In this episode, I chat with keynote speaker, author, award-winning branded content creator, and lifelong storyteller, Melanie Deziel. Melanie is the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, and the founder of StoryFuel. We discuss creator's block, the pressures of being a content creator, and ways to make our job easier. 

Have you ever felt at a loss for creating content to promote your business? If so, this podcast is a must-listen-to episode. Melanie Deziel is a two-time guest on The Brand Journalism Advantage podcast. She shares her powerful strategy for creating great content. Melanie Deziel is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder of StoryFuel, which teaches marketers, publishers, creators, and companies of all sizes how to tell better brand stories, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. See the show notes.

You know the feeling of when you open up Instagram and want to write that perfect caption? Storytelling is an art. We all need to know the art of telling our own story, whether you are an entrepreneur, designer or an accountant. But how do you go about it? What if you're never been a good writer? What if you don't have any imagination?  This week on Fika with Rice, Fredrik meets with Melanie Deziel. She's a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder and Chief Content Officer of StoryFuel, which teaches marketers, creators and organizations how to tell better brand stories, and the author of the bestselling Marketing and Business Communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas. We learn how anyone (that's right, ANYONE) - can become a better storyteller, how storytelling can be viewed as doing your laundry and that stories can be found in anyone's life, as long as you look closely enough. Follow @fikawithrice Connect with Fredrik:  Instagram | LinkedIn

Put your audience first — the motto of every journalism school.Put your product first — the motto of every marketing department.When a hard-nosed journalist transitioned into a savvy content marketer, she merged those two ideas. And with that, she made magic happen.In this episode, Melanie Deziel, former NYT journalist, chief content officer at StoryFuel, and author of The Content Fuel Framework, joins me to discuss how to tell the right story on the right channel with the right team.

Melanie Deziel is a keynote speaker, award-winning branded content creator, the Chief Content Officer of StoryFuel and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Top 3 Value Bombs: 1. In business, your content is an excellent way to showcase your expertise and keeps your customers engaged. 2. Focus on curating other people's resources or expertise to your content is an excellent way to start. 3. You are creative! You have it within you to create excellent content -  you just need to know when to activate it. Share a photo of yourself with the book and tag Melanie on social media. You will get a chance to WIN random fun prizes- The Content Fuel Framework: How to Generate Unlimited Story Ideas Sponsors: ZipRecruiter: Let ZipRecruiter take hiring off your plate so you can focus on growing your business. Try ZipRecruiter for free at ZipRecruiter.com/fire! FightCamp: FightCamp brings the boxing gym right to your home! Visit JoinFightCamp.com/fire to get free shipping on your new gym today!

To access the webpage for this episode on KenNewhouse.com along with the (100%) FREE Bonuses and (PDF) transcript of the interview (No Email Required!) --- CLICK HERE

Melanie Deziel   I founded StoryFuel to help teach marketers and creators learn how to think like journalists and tell better brand stories. At StoryFuel, we help our brand and individual clients create, organize and optimize their branded content voice, positioning, distribution, strategy, process and team structure. My book, The Content Fuel Framework: How to Generate Unlimited Story Ideas, was born from that same mission, and helps teach its readers a reliable system for generating thousands of story ideas for their blogs, video channels, social media and more. The companion workbook, (http://contentfuelframework.com/workbook)contains hundreds of reusable prompts for anyone who needs a bit more help turning their learning into action. We also help educate our clients on content marketing best practices through the Brand Storyteller Mastermind, direct coaching, our free Facebook Community ("StoryFuel: Brand Storyteller Society"), and both in-person and virtual workshops, keynotes and trainings.    Find out more  On LinkedIn   The website   Story Fuel   Visit our Sponsors: Dynatronsoftware   Traverconnect

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in building a better brand. HIGHLIGHTS What's the value of good content and good storytelling and how it helps you connect with your audience How to develop your creativity and do things more efficiently Some ideas on how to create content more consistently How to strategically repurpose your content Some new approaches to connect with your audience through storytelling Advice on how to make more engaging content QUOTES "Content is a tool for building a relationship." "Putting our audience's needs at the center, I think is absolutely key." "I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier." "You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works." Guest Links: Melanie's site: https://www.storyfuel.co/ Get Melanie's book at: http://iwantmelaniesbook.com/ MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Mary Drumond sits down with Worthix’s Head of Content, Steve Berry to talk about practical applications of concepts that Melanie Deziel discussed in her season 4 episode. In this “off the cuff” episode, key topics touched on are keeping the human element at the forefront of content, providing value to your customers, and generating ROI from content efforts. To listen to the original podcast with Melanie, follow this link

How do you balance advertising vs. content marketing? What is your content marketing strategy? Today's special guest is Melanie Deziel with Story Fuel.

My guest on the show this week is the incredible Melanie Deziel. She is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder and Chief Content Officer of StoryFuel, which teaches marketers, creators and organizations how to tell better brand stories, and the author of bestselling Marketing and Business Communications book “The Content Fuel Framework: How to Generate Unlimited Story Ideas”. She has an incredible background, that covers various aspects of media and marketing, and we talk about: Her journey into the industry What advice she would give to her younger self Who inspires her Impostor syndrome, and digital burnout Advice for people who want to start, or improve their speaking career The impact COVID had on her business, and how she had to adapt An insight into her Amazon bestselling book Advice on how to improve your Digital PR, and outreach skills Juggling parenthood alongside her work, during a pandemic and so much more!!! Her book maintains a 5-star rating, and has topped Amazon charts: #1 Bestseller in Marketing #1 Bestseller in Business Communications #1 New Release in Creativity #1 New Release in Communication Skills #2 New Release in Web Marketing #3 New Release in Marketing #4 New Release in Marketing & Sales #7 New Release in E-Commerce This really is one episode you'll come back to over and over again - you won't want to miss this. Useful links: Twitter: https://twitter.com/mdeziel Instagram: https://Instagram.com/meldeziel LinkedIn: https://linkedin.com/in/melaniedeziel Facebook: https://facebook.com/storyfuel As always, please like, rate, share and subscribe - tell a friend to tell a friend!

Today on Inspired by HERstory is Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder and Chief Content Officer of StoryFuel, which teaches marketers, creators, and organizations how to tell better brand stories, and the author of bestselling Marketing and Business Communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas”. During this episode, Melanie talks more about: How she started off her journey as a journalist How to find confidence in public speaking as an introvert And how important storytelling is within your brand FOLLOW HER JOURNEY: Website: storyfuel.co Book website: http://contentfuelframework.com/ Twitter: @mdeziel Instagram: Instagram.com/meldeziel LinkedIn: linkedin.com/in/melaniedeziel Facebook: facebook.com/storyfuel FOLLOW MY JOURNEY: Instagram Brand Photography: https://www.instagram.com/kaitlyncassocreations/ Travel Photography: https://www.instagram.com/kaitlyncasso/ Podcast: https://www.instagram.com/inspiredbyherstory/ Website https://www.kaitlyncasso.com/ HONEYBOOK (Save 50% your first year!): http://share.honeybook.com/kaitlyn42938 --- Support this podcast: https://anchor.fm/kaitlyn-casso/support

Today we have Melanie Deziel, the founder and chief content officer at StoryFuel, a company that equips marketers, creators, and sales professionals with the skill and strategies that they need to tell better brand stories. Because human beings are storytellers by nature, we connect far better with stories than cold, hard facts, and Melanie helps people to leverage brand narratives to promote their businesses by speaking to people’s emotional side. For her, good content marketing is audience-centered and focuses on their needs and wants, so you should consider content that educates or helps them through a certain process – that’s why good DIY videos get so many views! In this episode, Melanie talks about her background working for large media brands, why she decided to go on her own to pursue entrepreneurship, and the different ways they teach brands about content marketing. She dishes out some tips for finding inspiration and creating captivating brand stories and how they help people to get past their limiting beliefs and start producing the content they have always talked about. Also, be sure to check out her new book The Content Fuel Strategy in which she shares all her expertise and best practices!  TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:52] Melanie’s background in journalism and how she got involved in content marketing.  [02:24] Hear about the big media companies she worked for, including The Huffington Post. [03:00] Discovering that going on her own would offer her far more business opportunities. [03:33] Their focus on educating brands about creating and leveraging content for marketing.   [04:40] How they make their money through speaking engagements, consulting, coaching, etc. [05:53] Where most people fall short with content marketing – not putting the audience first.    [07:12] Why brand stories will always be relevant to the impression we make on others.  [08:20] Examples of how our everyday experiences can be rich sources of inspiration.  [09:08] Using process-focused, ‘how to’ content, and other advice for telling better brand stories. [11:14] The advantages of thinking like a journalist and how to apply it to content marketing.  [12:56] How ‘content therapy’ helps people conquer their limiting beliefs about creating content.  [14:08] Melanie talks about The Content Fuel Framework and what readers will get out of it.  [16:07] Hear how the Inbox When Ready plug-in can help you keep control of your inbox.  [17:42] How the books Exactly What to Say and How to Be Antiracist changed her life.  [18:26] The best people to teach you about using Twitter and the entrepreneurial journey.     Resources From The Interview:   Melanie Deziel on LinkedIn StoryFuel The Content Fuel Framework AnswerThePublic The Huffington Post The New York Times They Ask You Answer Content Marketing Institute Native Advertising Institute HubSpot Inbox When Ready Rand Fishkin on Twitter Must-read book: Exactly What to Say and How to Be Antiracist    Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Eric Siu on Twitter

Melanie Deziel, Founder of StoryFuel and Author of the book The Content Fuel Framework: How to Generate Unlimited Story Ideas”. She speaks to Subhanjan Sarkar on her Best Seller “The Content Fuel Framework: How to Generate Unlimited Story Ideas”. The post Bizcast: Bits about books – In Conversation with Melanie Deziel, Author, The Content Fuel Framework: How to Generate Unlimited Story Ideas appeared first on Business Podcast Network.

Guest: Melanie - StoryFuel Download free 10 Steps to launching an interview-based podcast at www.SalesCulture.work or email me directly at info@salesculture.work Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/sales-culture Looking to keep employees engaged? Launch an internal PODCASTING for Free, in just 30 minutes per week! Email us to learn more at info@salesculture.work or visit us at www.SalesCulture.work --- Send in a voice message: https://anchor.fm/sales/message

Guest: Melanie Deziel SHOW SPONSOR: MYOSYTE: https://myosyte.myshopify.com/ Let's Connect InstaGram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ SC LinkedIn Sales Culture Page: https://www.linkedin.com/company/sales-culture Website: JoeAlexLemon.work --- Send in a voice message: https://anchor.fm/joelemon/message

Melanie Deziel is the founder and Chief Content Officer of StoryFuel, and the author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world’s leading experts in native advertising […] The post Find Your Story with Mel Deziel appeared first on erinking.com.

Whether you work for a corporate brand - or you’re a personal brand - we all have something in common. In order to persuade people to buy from us, work with us, or tell others about us, we have to be able to create powerful messages and stories that connect with our intended audience, and position us for success. So, wouldn’t it be nice if there was some type of framework that could help us to choose a focus and format to tell our story, so we could create content that serves our mission in the best possible way? Well, thankfully, there is a framework, and my guest today literally wrote the book on it. Melanie Deziel is a keynote speaker, award-winning branded content creator, and a lifelong storyteller on a mission to share the power of creating compelling and credible content with others. Melanie is the Founder and Chief Content Officer of StoryFuel, a company that teaches marketers, creators and organizations how to tell better brand stories, and she’s the author of the best-selling book - The Content Fuel Framework: How to Generate Unlimited Story Ideas. I’ve enjoyed reading Melanie’s book, and have found the 10 x 10 content fuel framework helpful as I’ve had to re-think how I connect with my community, and share my message while speaking on stages around the world is not an option. In our conversation today, Melanie shares how her experience as a journalist and content strategist for some of the most well-known companies and brands in the world was helpful to her when she decided to start and market her own business, and how she’s now on a mission to help others to create content that they can be proud of, and will get their messages heard.   Topics Discussed In This Episode:​​ How the storytelling process used by corporate brands is similar to telling your own story as a personal brand. The importance of understanding what is important to you, the message that you want to convey to your audience, and how your personal experiences can provide relevance and timeliness about your topic. How Melanie applied her experience as a journalist and with storytelling to market her business once she went out on her own. How volunteering to help sales people with client pitches led to Melanie becoming a successful international keynote speaker. How the 10 x 10 grid of the Content Fuel Framework evolved from a series of presentations, to a workshop, then a keynote, and ultimately a book. The challenges associated with launching a book during a global pandemic, and how Melanie has gotten creative to promote the book in non-traditional ways. How to choose a focus and format to tell your story, and to create content that serves your mission in the best possible way. Two things that a company - or a person - needs to consider before creating and sharing content, in order to get their message heard.   People & Resources Mentioned In This episode: Melanie Deziel Melanie Deziel LinkedIn Melanie Deziel Twitter Melanie Deziel Instagram Storyfuel The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators) by Melanie Deziel   Connect with Jennifer: Send her a message [https://jennifermcclure.net/contact/] On LinkedIn: http://www.linkedin.com/in/jennifermcclure On Twitter: https://twitter.com/JenniferMcClure On Instagram: https://www.instagram.com/jennifer_mcclure/ On Facebook: http://www.facebook.com/JenniferMcClureSpeaker *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

When it comes to content creation nothing beats coming up with an exciting idea. But sometimes they're few and far between, so what happens when those brilliant ideas are nowhere to be found? Every content marketer or business owner has suffered brainstorm fatigue at one time or another, but when you've got a looming deadline or a content-hungry audience, you might be under pressure to generate lots of good ideas, fast. Thankfully, Melanie Deziel knows how to help. Melanie is an idea generation machine. An expert in finding the best stories and how to tell them, she is the Founder and Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Her framework is a methodical guide to developing fresh content and multiplying the success of your already published content. I felt so inspired after our chat, I couldn't wait to start putting her advice into practice! Listen to the episode to learn: What a content focus is, and why it's important How to choose the best content for your audience…there are so many options! Melanie's secret weapon for idea generation Important Links & Mentions Get Melanie's book: https://www.amazon.co.uk/Content-Fuel-Framework-Unlimited-Marketers/dp/1734329009 (The Content Fuel Framework) Follow her on https://www.linkedin.com/in/melaniedeziel/ (LinkedIn) Visit her website: https://www.storyfuel.co/ (StoryFuel) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Find Melanie on https://twitter.com/mdeziel (Twitter) To watch the video, or read the blog post, https://www.content10x.com/153 (click here).

This episode is sponsored byhttp://www.punchlinecopy.com/ ( Punchline Conversion) Copy, a copywriting service that helps companies create jaw-droppingly effective copy, optimized for conversion. You can get the companion workbook for Melanie's book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" for less than $10, by using the code "SAASDISTRICT" in all caps when you order. The workbook includes 70+ pages of specific prompts and activities to coach you through generating hundreds of content ideas for your SaaS business. You can find the workbook at http://storyfuel.co/store (storyfuel.co/store), or directly on this http://contentfuelframework.com/workbook (Link)  Melanie is the founder and Chief Content Officer of StoryFuel. She's also the author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content.  She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards among many others.  As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Social Media Marketing World, Inbound, South by Southwest, and much more..  During this interview we cover: 00:00 - With Punchline Conversion Copy Create Jaw-Droppingly Effective Copy, Optimized for Conversion. (A word from the Sponsor) 01:08 - Intro  02:30 - Start with the Focus and Then Determine the Format 04:40 - Improve Your Content Idea Generation Through Focus & Format 07:10 - How to Leverage Your true Creativity Potential & Become Better At It 09:22 - Create Content That Connects To Your Audience 12:06 - Effectively Aim, Measure and Track Your Content Creation Efforts 16:38 - Get The Most Out Of Your Resources & Time When Creating Content 21:42 - How Valuable Is Creating Content Based on Your Opinion? 27:25 - Melanie's ROI Evaluation For Content Marketing Efforts 29:41 - How to Choose the Right Platform Where Your Audience Gatters  31:42 - Why not Promote Across All the Potential Channels? 35:24 - Content Idea Generation For Each Stage Of The SaaS Industry Funnel 35:53 - Awareness Stage Content Idea Generation 37:24 - Lead Generation Stage Content Idea Generation 38:24 - Sign Up Stage Content Idea Generation 39:44 - Conversion Stage Content Idea Generation 40:38 - Melanie's Favourite Resources or Mentors 43:05 - Get Melanie's Companion Book For A Discount 43:38 - Outro Mentions: https://moz.com/learn/seo/what-is-keyword-research (Keyword Research) https://answerthepublic.com/ (Answer the Public) https://corporatefinanceinstitute.com/resources/knowledge/other/smart-goal/ (SMART Goals) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwi277SMgoHsAhUQ4MgKHd1JC44YABAAGgJxdQ&ohost=www.google.com&cid=CAESQeD2A5ow-FYLrDkwipO-KR7V_BBHyfaU3bPoJjvre2gZ7sq0XYPBbyomF3jIsifGj5HbUFSGORSYSiXRScFWgoH8&sig=AOD64_0LKJEKyouaCoXRDAm_uu1uwVCQYg&q&adurl&ved=2ahUKEwiKk6qMgoHsAhVJL6wKHTXVCaYQ0Qx6BAgbEAE (Zapier) Terms: Curated Content People: https://sparktoro.com/blog/ (Rand Fishkin) https://www.garyvaynerchuk.com/ (Gary Vee.) https://www.tonyrobbins.com/ (Tony Robbins) http://www.oprah.com/index.html (Oprah) Books: https://www.storyfuel.co/contentfuelframework (The Content Fuel Marketing Framework) https://www.jaybaer.com/keynotes/hug-your-haters/ (Hug your haters) https://annhandley.com/everybodywrites/ (Everybody writes) Get in touch with Melanie:...

Join me on this week's episode as I talk to master story-teller and re-emerging pandemic parent, Melanie Deziel, about all the things. What does becoming a new mother, abruptly moving from a 600 square ft apartment, and launching a new book have in common? These are just a few of the unexpected adventures Melanie shares in this episode. Melanie is a keynote speaker, an award-winning branded content creator, and a lifelong storyteller on a mission to share the power of compelling and credible content with others. She is the founder and chief content officer of Storyfuel, which teaches marketers, publishers, creators, and companies of all sizes how to tell better brand stories. She is also the author of The Content Fuel Framework, How to Generate Unlimited Story Ideas. Melanie and her husband found themselves in a 600 square ft. apartment with a new baby and everyone suddenly working at home. They made a list of all the things that were important to them and surprisingly, Raleigh, North Carolina topped the list, so they moved during the pandemic to have more space and be closer to nature. The pandemic made them realize the importance of having a home that would support their wellbeing and minimize their stress levels. Melanie studied journalism at a time when journalism was really changing and there were no jobs for a new graduate, so she found a home in marketing and started using her story-telling skills for brands that needed her skillset. We are living in a remarkable world where we are all content creators. Many marketers think of content only as a way to alert people about our new products or a new sale. It's very transactional. Content can actually be so much more powerful when they're telling transformative stories about the lives they're changing or the customers they've served. Every content piece that you've either created or consumed was made up of two things: a focus and a format. High school students and college students are doing incredible special effects work, amazing video editing, creating music and so much more. The creativity, skills, and the technology they are learning at such a young age is incredible. Digital has democratized all these incredible skills for this whole generation.

This one hit hard. On this episode, we welcomed Melanie Deziel, the founder of StoryFuel and lifelong storyteller that's worked on stories for some of the biggest brands; Time, Fortune, People, and Netflix's Orange is the New Black. We get into a lot, but if you're interested at all in marketing, telling better stories, and making good decisions, this one's for you. Follow along with Melanie's adventures on Twitter (@mdeziel) and Instagram (@meldeziel). Learn more about StoryFuel at www.storyfuel.co

In the 17th episode of Brad Marley's Podcast, Brad chats with Melanie Deziel from Storyfuel about her journey from journalism to helping companies think like a journalist when it comes to their storytelling.  Twitter: www.twitter.com/mdeziel Storyfuel: www.storyfuel.co Content Fuel Framework book: https://www.amazon.com/Content-Fuel-Framework-Unlimited-Marketers/dp/1734329009 

#21: Do you struggle coming up with great content ideas? It seems like we're so busy posting on social media, we never take a step back to develop a strategy. Melanie Deziel is the author of the Content Fuel Framework and chief content officer at Story Fuel. In this episode, Melanie lays out her methodical process to creating social media content that actually has a purpose. If you're looking to convert social media communities into raving fans and clients, this episode is for you.StoryFuel.coBook: The Content Fuel FrameworkMelanie on TwitterClarify your story, build a presence, and monetize with my free guides HERE

l love copywriting. I love storytelling. There's nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story.I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it's a painstaking source of frustration. There are also grey areas, such large corporations bursting with stories to tell but shackled by their own corporate governance.Today's episode is about how to surface your brand's story and joining me for this conversation was Melanie Deziel, Chief Content Officer at Storyfuel. Melanie empowers brands of all backgrounds to tell better stories and is the author of the book 'The Content Fuel Framework' which is designed to help you generate unlimited story ideas!In this episode we discuss:How to approach telling your story for the first timeQuestions you can ask of yourself and others to uncover interesting storiesHow to keep your brand story consistentHow storytelling is developingCONNECT WITH MELANIE /STORYFUEL:https://www.storyfuel.co/https://www.linkedin.com/in/melaniedezielhttps://www.instagram.com/meldeziel/https://twitter.com/storyfuel_cohttps://twitter.com/mdezielhttps://www.instagram.com/meldeziel/ALSO MENTIONED ON THIS EPISODE:https://annhandley.com/newsletter/https://twitter.com/mkobachhttps://www.amazon.co.uk/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Hey everyone

Justin is joined by keynote speaker, award-winning branded content creator, and lifelong storyteller, Melanie Deziel.What happens when a college professor sees potential outside of your chosen field?  A life-changing event!  Melanie shares how one professor changed her life and put her on the creative path to help others.Plus, is it worth writing a list of goals and then find it years later?  Yes, yes it is.Check out her book, The Content Fuel Framework: How to Generate Unlimited Story Ideas on Amazon and her website, StoryFuel at StoryFuel.coFollow Melanie on:Twitter @mdezielFacebook Instagram @meldeziel 

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc. WEBSITES:  storyfuel.co Book: iwantmelaniesbook.com.Twitter:twitter.com/mdeziel Corporate Sponsor:  Abby Connect- Impress callers, save time, and grow your business with a dedicated receptionist team from Abby Connect. Visit abbyconnect.com/mikem

Melanie Deziel is the founder and Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. She's also the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. We talked about her background as a journalist and how she found her way into the world of content strategy and content marketing, about building content teams, telling the right stories in the right way, as well as the need for content for everything from thought leadership through to product marketing, sales enablement, and ABM. Throughout our conversation her strategies and insights were consistent – it's all about the customer. And her new book is a guide for figuring out the best stories to tell in the best formats once you have that understanding of who your customer or audience is.

Melanie Deziel, the Founder and Chief Content Officer of StoryFuel, joins the show to share her journey from aspiring journalist to Author and Creator of The Content Fuel Framework. Hear how to brainstorm content ideas, turn ideas into actual content, beat writer’s block, ignore the algorithm, and the surprise musical instrument Melanie plays. Connect with Melanie at StoryFuel.co and on social media

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas”. She is the Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.I ask her:Can we all learn how to tell better stories? You've been a patient, treated by a doctor. As a journalist and brand storyteller, what are you thinking when you experience the typical healthcare professional? For the doctor that says, I need a dedicated person to share my content and ideas, what can you say that might debunk this notion? Does a big ego help or hurt us when developing content? Why does content focused on people work so well? Surgeons are intelligent. What do they need to know about "Basics-Focused" content that can help them attract more patients? Learn about the book and purchase a copy on Amazon at:Book website: http://contentfuelframework.com/Amazon + Kindle: https://amzn.to/32u7Isc

Without CONTENT, we have nothing to share with our communities, clients, and prospects. Sometimes it can be daunting to figure out what do I post? How should I get it out there? Our guest on this episode felt that way... After she figured it out, she found herself counseling people on how she did it, so she decided to put it all in a book! Having a framework for how to develop your content takes out the guesswork. A viewer as we broadcast this live even said he can use this framework for his song writing. Our guest... Melanie DezielChief Content Officer - LinkedIn | Twitter | YouTube | FacebookMelanie is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.  As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more. We also spoke about how to market at at time when the world is going through a crisis (or two) -- she provided some really valuable tips for us as we navigate the challenging waters we're all going through. If you'd like to see the video, check it out on YouTube.    We are "Making a Marketer"... in all ways. Check out EPISODE 57 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

Minter Dialogue Episode #376Melanie Deziel is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this chat, we discuss what it means to think like a journalist as a marketer, the relationship between storytelling and content, looking at some key and insightful elements of her new book, how to come up with 100 pieces of content for your brand using focus and format and the notion of content bankruptcy. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Today on the show Jodi interviews Melanie Deziel, author of The Content Fuel Framework (2020). Here are some highlights from their conversation: Jodi and Melanie discussed the origin of her book. Melanie wanted to be able to share what she teaches on stage in a one-to-one format that’s accessible to anyone (i.e., not just those whose boss hires her to deliver a training or sends them to a conference).  Melanie described the writing and publishing process as a fun one with a big learning curve. The scale of a book is so different from what she (and most author-entrepreneurs) is used to writing, that when she was able to break it down into what felt familiar, it made a big difference. Thinking of chapters as articles made the word count seem less daunting. That long time line, coupled with no one seeing the manuscript for so long, was challenging for Melanie. Melanie noted that she had actually started another book before The Content Fuel Framework, but that during the writing process she realized that The Content Fuel Framework is the book her audience needs now/first. Because Melanie’s book release coincided with the coronavirus pandemic, most of her scheduled speaking and training engagements were canceled/moved to virtual events. Her plan is to package the book with workshops, allowing for bulk buying. Melanie encouraged aspiring author-entrepreneurs to consider their approach when starting the process. If you don’t break “I want to write a book” into steps, it can get overwhelming quickly. She also noted the importance of having people you trust to talk to about the process. Melanie shared that she recently read Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez and Giftology:The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention (https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention-ebook/dp/B01FT16BPM/ref=sr_1_1?dchild=1&keywords=giftology&qid=1586439911&s=digital-text&sr=1-1) by John Ruhlin and is currently reading fiction, which is unusual for her: Where the Crawdads Sing by Delia Owens. Listen here or on your favorite podcast player, and let me know what you think! Find Melanie here: Storyfuel.co (https://www.storyfuel.co/) http://contentfuelframework.com/Instagram.com/meldeziel (http://instagram.com/meldeziel) https://twitter.com/mdeziel https://www.amazon.com/Content-Fuel-Framework-Unlimited-Marketers-ebook/dp/B0852ZX7KM/ref=sr_1_1?crid=1NBPYR597XGIE&dchild=1&keywords=content+fuel+framework&qid=1586357917&sprefix=content+fuel+%2Caps%2C152&sr=8-1

I just love reading books about business and marketing. And – every once in a while, I come across a book that I just love so much, I want others to know about it. One of my latest favorite books is The Content Fuel Framework by Melanie Deziel. Why I love this book is that it’s a really more of an active tool than it is something to read. Too often, business books are good on theory – but – they lack any practical use. This book is so practical that Melanie gives you an easy tool that you can use to quickly come up with 100 Content Ideas. And it’s a tool that you will be able to continually use moving forward. Fortunately, in today’s day and age, social media allows one to pretty easily connect with influencers, authors and others. So, I took the liberty of quickly connecting with Melanie – and – I was so excited when she agreed to join me for this podcast episode. What’s really interesting for this episode is that it’s the first one I did where I didn’t really have any formal questions figured out ahead of time. Typically, I have a good idea of what I’m going to ask – but – this episode just seemed like it would be different from the start. Instead of the normal Q&A that I do, we decided that we’d just go through part of her Content Fuel Framework (the 10 Content Types) and let her explain each type. Then, I’d see if I could come up with some content ideas specific to home building. It turns out, the conversation was really good. In the span of about 40 minutes, I had 10 good content ideas generated that you could use right now! To be honest, it was more than 10 – but – you’ll get the picture when you listen. Melanie is a super cool guest – and – you’ll be able to tell that I am a Super Fan of her new book. So, grab your notebook (paper or digital) – and – get ready to have content ideas you can use as early as 45 minutes from now!

On the latest episode we're joined by Melanie Deziel of StoryFuel to talk about content in the era of Covid-19.Plus we all live in Zoom and Scooter Crash. How will some sectors of the economy evolve?And new music from Quart and Fred V.Working from home? Ask Alexa: "Alexa, play Disruptive FM on Apple podcasts."#DisruptiveFM #dfm

On the latest episode we're joined by Melanie Deziel of StoryFuel to talk about content in the era of Covid-19.Plus we all live in Zoom and Scooter Crash. How will some sectors of the economy evolve?And new music from Quart and Fred V.Working from home? Ask Alexa: "Alexa, play Disruptive FM on Apple podcasts."#DisruptiveFM #dfm

I'll admit, as someone who is constantly creating content, I'm often overwhelmed by it. But it is a topic that frequently comes up in my client sessions and one that is especially relevant right now. At a time when many of us are home and working on sharing more content with the world, it is important to make sure that what we create still has a purpose. With all the formats available to us now, how can we get our message out, support our business, and still keep ideas fresh, new, and interesting? Most people gravitate to formats they're most comfortable in. I, for one, much prefer audio over writing. So how can we Creative Warriors stretch ourselves and not just benefit from unfamiliar formats, but feel confident in them, too?  To help us dig into how to tap into unlimited content ideas, I've brought on author, speaker, and online educator, Melanie Deziel. Melanie Deziel is the founder of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more.  Melanie believes that with the right framework, everyone is capable of creating unlimited content. To learn how to ignite your story fuel, download this episode now. THE WARRIOR OF SYSTEMS “Do the work, before the work.” - Melanie Deziel Highlights - With the right framework, everyone can strengthen their content creating muscles.  Don't create content just to create content. It needs to drive your purpose.  Every piece of content is made up of focus and format.  A lot of online search is people looking for process-based, or how-to, content.  The best way to tell a story is to find one example that makes the case for your point and tell that smaller story in great detail. Adding a personal opinion can be a helpful tool for differentiating content.  Repurposing and reformatting existing content is a good place to start in unfamiliar formats. Guest Contact - Melanie's Website Melanie's Instagram Melanie's Twitter Melanie's Book: The Content Fuel Framework: How to Generate Unlimited Story Ideas Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Mentions - Everybody Writes by Anne Handley Start with Why by Simon Sinek Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn Sponsor- RSM Marketing Guide- 7 Tips to Get 10X More Leads From Your Website

Welcome to episode #715 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #715 - Host: Mitch Joel. Melanie Deziel is the founder of StoryFuel and a keynote speaker on the topics of native advertising and branded content. She's taught professionals around the globe to brainstorm better, think like journalists and tell better brand stories. Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015. Prior to founding StoryFuel, Melanie worked full time doing content strategy, business development and branded content creation for The New York Times’s T Brand Studio, helped found HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc’s portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, where she provided native advertising and content strategy insights, training and information. More recently, she is the author of the recently published, The Content Fuel Framework - How to Generate Unlimited Story Ideas. Enjoy the conversation... Running time: 59:42. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Melanie Deziel. The Content Fuel Framework. StoryFuel. Follow Melanie on Twitter. Follow Melanie on Instagram. This week's music: David Usher 'St. Lawrence River'.

http://www.alainguillot.com/melanie-deziel/ Melanie Deziel helps marketers & creators tell better stories & create better content. She is the founder of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. As a speaker, she teaches marketers around the globe to brainstorm better and think like journalists and tell better stories. She is a member of the National Speakers Association. Melanie teaches at Fairleigh Dickinson University, and she has also taught multiple courses online for Syracuse University. Prior to founding StoryFuel's, Melanie worked full time doing content strategy, business development, and branded content creation. She also served as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, where she provided native advertising and content strategy insights, training and information to companies and advisory clients, including Viacom, Turner, Discovery Communications, Oprah Winfrey Network and more. Melanie has also served as a startup advisor to a variety of media, marketing, and tech companies. Melanie has an undergraduate degree in journalism from UConn. She received her M.A. in Arts Journalism from Syracuse. She interned with Rolling Stone as a student. Melanie is based outside of New York City, where she lives with her husband Yasin Abbak (the CEO of The Fantasy Life App) and her daughter. When she's not traveling to speak at conferences or give workshops for clients, you can find her searching for a great cup of decaf coffee and scouting Instagram-worthy tile floors.

This week's guest is Melanie Deziel, keynote speaker, author, and founder of Storyfuel. Rain and Melanie discuss keeping up with communications & marketing in the midst of a crisis, Melanie's content creation framework, and unique & creative ideas to use in your marketing today. With all the craziness going on, we are committed to bringing you quality storytelling content & will continue with our weekly release schedule. Follow Melanie on Twitter @mdezielAnd check out her book: The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators) See acast.com/privacy for privacy and opt-out information.

It's All Journalism host Michael O'Connell is joined this week by Melanie Deziel, brand storytelling consultant and founder of Storyfuel, to discuss her new book, Content Fuel Framework, about how storytellers have more ways to tell stories than ever and why that can be intimidating. Keep up with the latest news about the It's All Journalism podcast, sign up for our weekly email newsletter.

On today’s episode of Steal the Show, we’re talking about using the tenets of journalism to produce good content for the stage.  Melanie Deziel is the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. She’s a keynote speaker, author, award-winning branded content creator, and lifelong storyteller who is on a mission to share the power of compelling and credible content with others. Her new book is The Content Fuel Framework: How to Generate Unlimited Story Ideas. Read more at https://stealtheshow.com/podcast/136-melanie-deziel-founding-nyt-branded-content-editor-on-pumping-content-fuel-to-your-speeches/

Melanie Deziel is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. Her book for marketers and creators, The Content Fuel Framework: How to Generate Unlimited Story Ideas, is out February 24th.( PS: Pronunciation is “MEL-uh-nee DEE-zull.” It sounds like the gasoline, but with a Z.) Other episodes of Shareable that I mentioned in this one. #84: Should You Consider Brand Journalism or Native Advertising? | Melanie Deziel #107: How To Build An Iron Clad Brand | Lindsay Pedersen #104: QXavier on Brand #42: How to Undress Your Brand | Deb Gabor & Greg Jumes #8: The BDSM Episode | Deb Gabor SHOW DETAILS Running time: 01:14:09 Subscribe on iTunes and leave us a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher CONNECT WITH MELANIE StoryFuel Melanie on Twitter Melanie on Linkedin Melanie on Instagram Melanie on Facebook CONNECT WITH JEFF @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff's Website Support Shareable on Patreon Email to hire Jeff as a speaker, trainer, or consultant Join The Superhero Institute

Melanie Deziel is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. Her book for marketers and creators, The Content Fuel Framework: How to Generate Unlimited Story Ideas, is out February 24th.( PS: Pronunciation is “MEL-uh-nee DEE-zull.” It sounds like the gasoline, but with a Z.) Other episodes of Shareable that I mentioned in this one. #84: Should You Consider Brand Journalism or Native Advertising? | Melanie Deziel #107: How To Build An Iron Clad Brand | Lindsay Pedersen #104: QXavier on Brand #42: How to Undress Your Brand | Deb Gabor & Greg Jumes #8: The BDSM Episode | Deb Gabor SHOW DETAILS Running time: 01:14:09 Subscribe on iTunes and leave us a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher CONNECT WITH MELANIE StoryFuel Melanie on Twitter Melanie on Linkedin Melanie on Instagram Melanie on Facebook CONNECT WITH JEFF @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website Support Shareable on Patreon Email to hire Jeff as a speaker, trainer, or consultant Join The Superhero Institute

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about the power of storytelling, content creation, and strategies which you should implement in building a better brand. Highlights from the episode: What’s the value of good content and good storytelling and how it helps you connect with your audience How to develop your creativity and do things more efficiently Some ideas on how to create content more consistently How to strategically repurpose your content Some new approaches to connect with your audience through storytelling Advice on how to make more engaging content Quotes: "Content is a tool for building a relationship." "Putting our audience’s needs at the center, I think is absolutely key." "I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier." "You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works."   Episode Links: Melanie’s site: https://www.storyfuel.co/ Get Melanie’s book at: http://iwantmelaniesbook.com/ If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Melanie Deziel is a keynote speaker, award-winning branded content creator, lifelong storyteller, and now the author of “CONTENT FUEL FRAMEWORK”. She is on a mission to share the power of compelling and credible content with others.  She is the founder of StoryFuel, teaching marketers, publishers, creators and companies of all sizes how to tell better brand stories. Her new book The Content Fuel Framework: How to Generate Unlimited Story Ideas. Comes out FEBRUARY 24, 2020 - EVERYWHERE! Thrive LOUD listeners will enjoy reconnecting with Melanie Deziel on this "Catch Up" episode. *** CONNECT TO LOU DIAMOND: www.loudiamond.net SUBSCRIBE TO THRIVELOUD: www.thriveloud.com/podcast  

Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework stops by the podcast to talk about storytelling. It's one of the hottest terms out there in marketing today, but so many brands struggle to create content that speaks to their audience in a way that's engaging and shareable. Deziel has crafted a framework to help you find the right focus and format for your content, and she shares that with us on this episode.

Bringing your brand story to life through content can seem daunting. What's your brand story, anyway? How can you weave brand voice into every interaction with your audience? This week we've got one of the world's leading experts in native advertising and branded content to help. Melanie Deziel is the founder of StoryFuel, a consulting firm that equips professionals with skills and strategies to tell better brand stories. She is also the author of The Content Fuel Framework, an international keynote speaker, and lifelong storyteller. On this episode she guides us through how to build a content framework for easier ideation and execution. Plus… a lively and extended story time, and Thaïs promises to get a real mic very soon. Story Time (4:56) Thaïs brings up the dirty “P” word… print! She's rethinking the print medium and how it could serve home builders in different ways. Will Kevin agree? Andrew just got back from Disney World and wonders… what makes Disney, Disney? So many things… Kevin shares how a builder partner's lead count increased by 5x, and no one was excited… except the marketing team. Kevin's story leads to a lively spinoff about email marketing – does it still work? Or has it just become more noise? 360 Topic of the Week – Bring Your Brand Story to Life with Melanie Deziel (31:40) Melanie Deziel This week we speak with Melanie Deziel, founder of StoryFuel and author of the new book, The Content Fuel Framework, about how to effectively communicate your brand story through content marketing. We discuss: Her background as a journalist The biggest misconception about content marketing Why you should put your audience's needs ahead of your own How companies can bring their voice to life and weave brand story into every audience interaction How to discover your brand story Developing a framework for idea generation Video vs written word How content marketers and influencers can co-exist Finding your content superpower Working with content partners And more! Links to resources: AnswerThePublic.com The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)   Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 87: Bring Your Brand Story to Life with Melanie Deziel appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 87: Bring Your Brand Story to Life with Melanie Deziel appeared first on Online Sales and Marketing for Home Builders - DYC.

“The biggest disservice we've done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel's new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast. About Melanie Deziel Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas,” and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc. Episode Highlights Where do we go from here with content marketing? Melanie likened content creation over time as similar to being in a relationship. You've been to every restaurant in your neighborhood. You've tried everything. What now? Melanie shared a series of hacks and idea starters to help content marketers get unstuck. Three common content marketing obstacles. As a veteran of organizations like The New York Times and Time and an advisor to countless clients, Melanie often finds organizations struggling with three common content marketing obstacles: (1) time, (2) lack of resources, and (3) confidence. She shared strategies for addressing each of these during the show. Why you should check out Melanie's new book The Content Fuel Framework. “The promise I make to you is that you'll have a shared language for content marketing and an approachable process for idea generation.” You can download a Content Fuel Framework cheat sheet combo now at this link using the code ONBRAND. What brand has made Melanie smile recently? Google made Melanie both smile and cry—in a short window of time—with their recent Super Bowl ad. Talk about a compelling brand story! To learn more, go to IWantMelaniesBook.com (it goes to Amazon but I wanted to share that awesome URL) or storyfuel.co. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Listen to Shane Barker and Melanie Deziel talk about content ideas and storytelling. Melanie Deziel is the founder of StoryFuel and the world’s leading expert on branded content. Learn how to come up with unique content ideas and create stellar content.   Listen to Melanie talk about it all here: https://shanebarker.com/podcast/melanie-deziel Also, find out how I’ve optimized my content to grow my business: https://shanebarker.com/blog/optimize-content-better-conversions/

Conversation with Melanie Deziel, the founder of StoryFuel, an international keynote speaker, a lifelong storyteller, and recognized as one of the world's leading experts in native advertising and branded content.

Jimmy Mackin interviews StoryFuel founder (and The New York Times's first branded content editor) Melanie Deziel. She provides great insight on how to approach marketing from a journalist's perspective.   Melanie's book Content Fuel releases in March 2020.

Melanie Deziel is the founder of StoryFuel, which works with marketers and brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc’s 35 US magazines. Learn more about Melanie at www.storyfuel.co.           In this episode, Karen and Melanie discuss:  Success Story of Melanie  Commit to Get Leads  Content can continue to work while you’re working on other things. Repurpose it in as many ways as you can to the best advantage of it.  Consult to Sell  Put the audience (your client or potential client) at the center of what you are doing. Ask how you can serve them first and engage them directly.  Connect to Build and Grow  Create repeating series (i.e. FanMail Friday) that saves you the mental work of having to create something new and different each day.  Success Thinking, Activities and Vision  Show and demonstrate your value, don’t just declare it. It creates deeper, more authentic connections with those around you.  Sweet Spot of Success        "Create content that show cases your expertise. By creating content like that, you’re actually helping any other sales effort that you might be making because you’re contributing to that trust factor."- Melanie Deziel        *5 Minute Success - Listener Giveaway*   Go here to receive your FREE Story Idea Guide!        Connect with Melanie Deziel:      Twitter: @mdeziel  Facebook: Melanie Deziel  Website: StoryFuel.co  Book: Content Fuel: A framework for generating unlimited story ideas to share your message, engage your audience, and expand your impact  YouTube: Melanie Deziel  LinkedIn: Melanie Deziel  Instagram: @meldeziel        About the Podcast     Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.      Here’s to your success in business and in life!        Connect with Karen Briscoe:     Twitter: @5MinuteSuccess  Facebook: 5MinuteSuccess  Website: 5MinuteSuccess.com  Email: Karen@5MinuteSuccess.com     5 Minute Success Links     Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day     Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"     Subscribe to 5 Minute Success Podcast     Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!       Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.   

Melanie Deziel, the founder of StoryFuel, is an international keynote speaker and a lifelong storyteller, recognized as one of the world's leading experts in native advertising and branded content. As a speaker, she's taught marketers around the globe to think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, SXSW, and more. She developed the Content Marketing course for Fairleigh Dickinson University's MS in Digital Marketing program, and has taught as an adjunct professor for FDU and Syracuse University. Follow Worthix on LinkedIn: www.linkedin.com/in/worthix/ Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn: www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary Follow Melanie on Twitter: @mdeziel Follow Melanie on Linkedin: https://www.linkedin.com/in/melaniedeziel/ Learn more about Melanie on her website: https://www.storyfuel.com

With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tricks and approaches to be learned from the world of journalism. In this podcast we discuss the five most important journalistic best practices taught in journalism-school classrooms and used in newsrooms across the country, allowing brand marketers and content strategists to make high-quality and authentic content that abides by the best practices that make journalistic content compelling, effective and trustworthy. Key Topics -How to add trust to the content you create -How to set your content apart in a world of content-sameness -How to ensure your content is relatable and creates an emotional connection with your audience Melanie Deziel is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Detailed show notes, links and resources can be found at: www.amawestmichigan.org/EP13

Melanie Deziel is the founder of StoryFuel and has been recognized as one of the world’s leading experts on native advertising. At StoryFuel, Melanie works with publishers and brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. She serves on the board of the Native Advertising Institute. Melanie developed one of the first Master’s courses in Content Marketing for Fairleigh Dickinson University, where she now teaches as an adjunct professor. Melanie has spoken at conferences and events around the world, with audiences ranging from 20 to 2500. Her talks have been live translated into five languages and she’s graced the stage of industry leading events including Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound, and more. Melanie’s background is in journalism; She focused on investigative reporting at the University of Connecticut and earned her M.A. in Arts Journalism from Syracuse University. She was a founding member of HuffPost Partner Studio, helping to build out the brand storytelling team. As the first editor of branded content at The New York Times' T Brand Studio, she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix. She also worked as the Director of Creative Strategy at Time Inc., building branded content programs and strategy across 35+ US media properties, including Time, People, Sports Illustrated, Entertainment Weekly and more.   * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com**   LINKS: Website: storyfuel.co Melanie's Twitter, for content commentary: @mdeziel Melanie's Instagram, to follow her speaking adventures: Instagram.com/meldeziel FREE Story Idea Guide to generate better story ideas: https://www.storyfuel.co/ideaguide Brand Storyteller Society FB Group, to connect with your fellow: http://bit.ly/StorytellerGroup   BOOKS: Everybody Writes, by Ann Handley Exactly What To Say, Phil M Jones YOUR HOST: Mike Domitrz is the founder of The Center for Respect where he helps educational institutions, the US Military and businesses of all sizes create a culture of respect throughout their organizations. From addressing consent to helping corporations build a workplace free from fear (reducing sexual harassment and helping employees thrive by treating them with respect every day), Domitrz engages audiences by sharing skill sets they can implement into their lives immediately. As an author, trainer, keynote speaker and coach, Mike Domitrz loves working with leaders at all levels. Learn more at http://www.CenterForRespect.com

Melanie Deziel, founder of StoryFuel, talks with producer Michael O'Connell about the challenges facing newsrooms that are creating branded content. The conversation addresses the impact that tech giants like Facebook and Google have on what you read and the importance of accurately measuring how readers engage with your content online.?

Melanie Deziel is sitting down with us this week and man, is she a force to be reckoned with. She has combined her original love for journalism with her innovate eye for marketing to revolutionize the brand content of companies from Huffington Post to New York Times to TIME Inc. She is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. Also a public speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Melanie’s experiences offer crazy insights on both journalism and advertising within media- the ins and outs, the ups and downs, the expectations, and the unique potential each has in creating a more informed and more conscious world. She’s sharing how we can be the best communicator possible in both sectors, in today’s world when credibility and reliability is everything. For those listeners considering either of these career tracks, this episode is an absolute gem. Take a listen and let us know what you think!   SHOW DETAILS Running time: 47:56 Subscribe on iTunes and leave us a review!   SHAREABLES What’s one book everyone should read? Everybody Writes by Ann Handley What’s your favorite podcast? 99% Invisible App Everyone Should Download Streaks Most Important Skill of the Future Empathy If You Could Have One Superpower Mind-reading One Thing Everyone Should Do Today Thank someone who has made a difference in your life CONNECT WITH MELANIE Story Fuel Website Story Fuel Facebook @meldeziel on Instagram Melanie on Linkedin Melanie on Youtube CONNECT WITH JEFF Email Jeff @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website

Melanie Deziel is sitting down with us this week and man, is she a force to be reckoned with. She has combined her original love for journalism with her innovate eye for marketing to revolutionize the brand content of companies from Huffington Post to New York Times to TIME Inc. She is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. Also a public speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Melanie's experiences offer crazy insights on both journalism and advertising within media- the ins and outs, the ups and downs, the expectations, and the unique potential each has in creating a more informed and more conscious world. She's sharing how we can be the best communicator possible in both sectors, in today's world when credibility and reliability is everything. For those listeners considering either of these career tracks, this episode is an absolute gem. Take a listen and let us know what you think!   SHOW DETAILS Running time: 47:56 Subscribe on iTunes and leave us a review!   SHAREABLES What's one book everyone should read? Everybody Writes by Ann Handley What's your favorite podcast? 99% Invisible App Everyone Should Download Streaks Most Important Skill of the Future Empathy If You Could Have One Superpower Mind-reading One Thing Everyone Should Do Today Thank someone who has made a difference in your life CONNECT WITH MELANIE Story Fuel Website Story Fuel Facebook @meldeziel on Instagram Melanie on Linkedin Melanie on Youtube CONNECT WITH JEFF Email Jeff @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff's Website

Episode 44: We spoke with Melanie Deziel, founder at Storyfuel and also an international keynote speaker who is recognized as one of the world’s leading experts in native advertising and branded content. We discuss the biggest myths about content marketing, how to properly brainstorm your content, as well as how to distribute it effectively. --- Support this podcast: https://anchor.fm/besttechie/support

This week Melanie Deziel, founder of StoryFuel, talks with David about native and branded content. How do you create a great story for native content? Can native content be too branded or not branded enough? What's the best way to get started in native content? Why are journalists so sought out as creators of native content? And why is transparency critical in native content? Melanie is the...

This week Melanie Deziel, founder of StoryFuel, talks with David about native and branded content.How do you create a great story for native content? Can native content be too branded or not branded enough? What's the best way to get started in native content? Why are journalists so sought out as creators of native content? And why is transparency critical in native content?Melanie is Melanie...

Have you ever wondered what it felt like to do a storytelling act, but this time in front of an audience filled with corporate? Well, here's a piece on someone who lives that. Melanie Deziel is the founder of StoryFuel, a consulting firm that teaches marketers around the world how to tell better brand stories.  She is an award-winning branded-content creator and sits on the board of the  Native  Advertising  Institute. Today we take a look at her life and perspective to her work. First, a few Achievements Melanie was the first editor of branded content at The  New York Times. She developed the first Master's course in Content Marketing for Fairleigh Dickinson University, where she now teaches as an adjunct professor and has degrees in investigative journalism and arts editing. In addition to her work with  The  New  York  Times'  T  Brand  Studio, Melanie was one of the founders of The Huffington  Post's Brand Storytelling team and is the former Director of Creative Strategy for Time Inc., worked on brand across all 35+ US  publications. Unlocking her Storytelling Instincts It might interest you to know that Melanie believes in tapping into the storytelling instinct and curiosity of kids while at work – bringing the power in that mindset into professional brand publishing. Her storytelling is always poised to captivate her given audience and have them hooked on the subject without misleading them in any way by her story. "I encourage people to think about three things – the acronym to help you remember is the ‘P.R.E.' this is your pre-strategy before creating the product." Melanie gave this response when quizzed about her tricks in helping people unlock the stories within them. She explained further; stating that The ‘P' represents the Product. Whatever the product or service is, you can create content around it. Then there's the ‘R' which represents the Role that marketers and publishers can play in the customer's life; what you can help them achieve, how their needs can be prioritized and met, what differences can you can make in their lives. The ‘E' is for Emotion. Melanie believes that everything we buy or engage within the world is an emotion and that products and services spark up a feeling in some way or the other. "There's something that that product or that purchase or that service is giving us on an emotional level, and when we could create stories that tap into the emotion, those are often some of the most powerful stories that we can tell" Melanie Said.. Fact and Fiction: Where she draws the Line Melanie makes an effort in her work to always present her views from a journalism-side of things. She focuses on ensuring that her storytelling is built to stay true to the critical needs of her audience. She believes in studying audiences and taking time to know what they would relate better to, as this can be a positive step towards achieving more significant progress with clients. The NetFlix Case Study She spoke fondly about her time as a staff in strategy development with the New York Times. The opportunity to offer marketing solutions to NetFlix regarding the TV show; Orange is the new black. The series boasts a true life story. "Orange is the New Black is based on a book; it's based on a true story. But we don't feel people know that. We feel that they think it's just a SitCom or these are made up satiations." Melanie recalls being told by Netflix She would go on (along with her team) to put together a long-form investigative report with a 3-part mini documentary and Info-graphics telling a story of what it is really like to be a woman in prison. "We interviewed current and former inmates of various women's prisons; we talked to prison reform workers, sociologists, activists, people who work inside the prisons, to tell that story: what is that experience like really?" Melanie said. This experience, while working with NetFlix inspired Melanie a lot and improved her drive to always want to have a storytelling pattern that pitches the crucial facts and figures to the public, even while mixing in a bit of entertainment or fiction. Speaking on Gratitude  As non-surprising as it sounds in Melanie's case, she owes a lot of gratitude to her husband whom she refers to as her number one fan.  And indeed she confirmed that a lot of the professionals and team members she has had the opportunity to work with have had a tremendous impact on her career. "It means so much to me, just to be surrounded by people who are sharing their talents and time with me and getting to share my talents and time with them. It absolutely means the world to me, and changes the way I look at my business." Melanie said. Her Journey to Public Speaking JJust like many renowned speakers, Melanie started in public speaking by first trying it out by accident, and then getting to like it. She had filled in for a colleague at an event, and gave an oral presentation at the time, and recalls feeling great after the event. "I loved that people came up afterward and said ‘this changed my opinion, this changed the way I'm going to do things' I feeling like I really have an impact," she said while defining how glad she had felt. "I looked for more opportunities to do that, to go out and represent and talk about the work that my team was doing, I also saw that it was the kind of thing that I enjoyed more than most of the other aspects of my job." Keeping up with her drive to do more public speaking, Melanie started her own consulting and speaking company three years ago – teaching marketers and brands how to tell stories. Admittedly it hasn't been an easy road – starting small and putting in a lot of work. Melanie recalls having had low, and no-paying gigs at her early startup. But her focus was never daunted.  She believes that loving her job and the fulfillment from helping the people she interacts with while on and off stage has been a massive boost in her confidence to keep going. Advice for Speakers "When you are stuck up on that stage, it is not about you. It is about the audience and the value you give them and the way you serve them best" Melanie said. She believes that one of the biggest errors a speaker can make is to be focused on themselves while going on stage – rather than on the audience. It would only be logical to agree with her mindset that it doesn't matter if a speaker makes a fool of his/herself as long as the right impact is passed on to the target audience.

Melanie Deziel, Founder of StoryFuel talks about her training in journalism and how she uses the tenets she learned in J school to solve problems for brands. She’s seen the change in media first hand, and come from the ever-shrinking newsrooms with some insights. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe