Podcasts about xeodesign

In This Episode…In this week's PR 360, we talk with Nicole Lazzaro who specializes in the gaming and mobile gaming space. We discuss mobile gaming, ads, gamification, and more! A little about Nicole: Nicole Lazzaro is President of XEODesign and XEOPlay. Nicole is the leading authority on emotion and player experience, a champion for the people-centric Metaverse, and designed the first iPhone game. With a Stanford degree in psychology, Nicole is the first person to use facial expressions to measure player reactions. She puts her expertise to work designing award-winning XR interfaces for enterprises as well as games at her company XEODesign Inc. Her emotion model The 4 Keys to Fun is baked into the AI for The Sims, inspired IBM emotion analytics, and laid the foundation for gamification. Her clients include Meta, Ubisoft, EA on platforms and games including Myst, Horizon Worlds, Star Wars, and The Matrix.Show Notes· [01:01] Are you a coffee or tea drinker?· [01:14] Any favorite tea brands?· [01:32] Can you summarize your expertise?· [02:29] Can PR pros use the four keys of fun to create better strategies?· [03:54] Making it fun to get people's attention?· [05:32] How has gamification changed since you help create it?· [07:34] What should devs and PR pros understand about the mobile space?· [11:14] How do we get better ad targeting?· [13:31] How can PR pros get more attention to their mobile games?· [17:52] How can PR pros avoid deceptive ads?· [24:11] Is the mobile space maturing because of AAA publishers getting into the space?· [29:27] Fun question: What mobile game would you like to make right now?· [31:18] Final thoughtsPeople and Companies, We Mentioned in the Show· Nicole Lazzaro was our guest today.Episode Length: 34:33Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Everybody's favorite nice host emeritus, Martha Megarry, returns once again to the program to talk with Stephen about 4X games, Ellen delivers a book report, and Mark is disadvantaged as a player. 4X Games 0:05:08 Martha MegarryStephen McGregorGame DesignGamingWhat Makes a 4X Game - "Micah ""Marlowe"" Dutro", ExplorminateWelcome to CivAnon - 2K, YouTubeThe Best Scenarios in Civilization 6 - Sam Woodrick, GameRant'Civilization' and Strategy Games' Progress Delusion - Gabriel Soares, ViceColonialism is Fun? Sid Meier's Civilization and the Gamification of Imperialism - Nick Pullen, Imperial & Global Forum Actionable Gamification by Yu-kai Chou 0:40:44 Ellen Burns-JohnsonGame DesignToolsYu-kai Chou: Gamification & Behavioral Design Our evil counterparts went deep on Gamer Motivation Profiles in thier first takeover of the show: Evil Games Club! Bartle's Player Types for Gamification - "Janaki Mythily Kumar, Mario Herger, and Rikke Friis Dam ", Interaction Design FoundationThe 4 Keys to Fun - Nicole Lazzaro, XEODesignDid eBay Just Prove That Paid Search Ads Don't Work? - Ray Fisman, Harvard Business Review

Everybody's favorite nice host emeritus, Martha Megarry, returns once again to the program to talk with Stephen about 4X games, Ellen delivers a book report, and Mark is disadvantaged as a player. 4X Games 0:05:08 Martha Megarry Stephen McGregor Game Design Gaming What Makes a 4X Game - "Micah ""Marlowe"" Dutro", Explorminate Welcome to CivAnon - 2K, YouTube The Best Scenarios in Civilization 6 - Sam Woodrick, GameRant 'Civilization' and Strategy Games' Progress Delusion - Gabriel Soares, Vice Colonialism is Fun? Sid Meier’s Civilization and the Gamification of Imperialism - Nick Pullen, Imperial & Global Forum Actionable Gamification 0:40:44 Ellen Burns-Johnson Game Design Tools Yu-kai Chou: Gamification & Behavioral Design Our evil counterparts went deep on Gamer Motivation Profiles in thier first takeover of the show: Evil Games Club! Bartle’s Player Types for Gamification - "Janaki Mythily Kumar, Mario Herger, and Rikke Friis Dam ", Interaction Design Foundation The 4 Keys to Fun - Nicole Lazzaro, XEODesign Did eBay Just Prove That Paid Search Ads Don’t Work? - Ray Fisman, Harvard Business Review

Nicole Lazzaro, immersive media trailblazer, entrepreneur and game industry veteran has run XEODesign for 27 years. She discovered how game mechanics create emotion, designed the 1st iPhone game, and the 4 Keys to Fun used by millions of leading developers worldwide. Her 4 Keys are baked into the AI for the Sims and inspired IBM Watson’s sentiment analysis. Her game Tilt World planted 16K trees in Madagascar. Recent XR accomplishments include Follow the White Rabbit as well as Unscramble the Oracle, a choose your own adventure for AR headsets that inspires healthy play walking around the block.

Nicole Lazzaro, immersive media trailblazer, entrepreneur, and game industry veteran has run XEODesign for 27 years. She discovered how game mechanics create emotion, designed the 1st iPhone game, and the 4 Keys to Fun used by millions of leading developers worldwide. Her 4 Keys are baked into the AI for the Sims and inspired IBM Watson’s sentiment analysis. Her game Tilt World planted 16K trees in Madagascar. Recent XR accomplishments include Follow the White Rabbit as well as Unscramble the Oracle, a choose your own adventure for BOSE AR headsets that inspires healthy play walking around the block. Lazzaro is currently developing a Virtual Real Estate Tour Application and advises several leading XR companies including Facebook. Lazzaro is widely cited by global news media such as Wired, Rolling Stone, Fast Company, Samantha Bee, VentureBeat, CNN, CNET, and the Wall Street Journal. She has advised the Obama White House and the US State Department on the use of games to improve our world. Follow her on Twitter: @nicolelazzaro

Nicole Lazzaro, CEO of XEODesign, sits down with Tonya Hall to talk about AR and VR, including ethical VR user experience issues, rules a VR interface must follow, and different ways to design the user interface for AR. Watch more ZDNet videos: http://zd.net/2Hzw9Zy Subscribe to ZDNet on YouTube: http://bit.ly/2HzQmyf Follow ZDNet on Twitter: https://twitter.com/ZDNet Follow ZDNet on Facebook: https://www.facebook.com/ZDNet Follow ZDNet on Instagram: https://www.instagram.com/ZDNet_CBSi Follow ZDNet on LinkedIn: https://www.linkedin.com/company/zdnet-com/ Follow ZDNet on Snapchat: https://www.snapchat.com/add/zdnet_cbsi Learn more about your ad choices. Visit megaphone.fm/adchoices

Nicole Lazzaro, president of XEODesign, talks with Tonya Hall about how companies now have the ability to design games and workplaces with neuroscience in mind to increase the opportunity to create happiness. Follow ZDNet: Watch more ZDNet videos: http://zd.net/2Hzw9Zy Subscribe to ZDNet on YouTube: http://bit.ly/2HzQmyf Follow ZDNet on Twitter: https://twitter.com/ZDNet Follow ZDNet on Facebook: https://www.facebook.com/ZDNet Follow ZDNet on Instagram: https://www.instagram.com/ZDNet_CBSi Follow ZDNet on LinkedIn: https://www.linkedin.com/company/zdnet-com/ Follow ZDNet on Snapchat: https://www.snapchat.com/add/zdnet_cbsi Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of en(gender)ed, our guest is Nicole Lazzaro, founder and President of XEODesign, Inc., As a veteran of the video gaming industry, Nicole leverages her twenty years expertise in Play Experience Design to help companies such as Disney, Lucas Arts, EA Electronic Arts, build memorable and entertaining experiences for their players/customers. Nicole is widely recognized as one of the top women working in video games and a leading figure in mobile and social games, considered one of the 100 most influential women in high tech and voted one of the top 20 women working in video games by Gamasutra. Nicole is also known for designing the first iPhone game called TiltWorld and the players have planted 16,000 trees in Madagascar through the points that they've earned in the game..  In our conversation today, Nicole and I will be addressing women in tech, and sexism, misogyny and harassment in tech, her advice to women and founders starting out and GamerGate. During our conversation, Nicole and I referenced the following resources: Women and Minorities in Tech, by the Numbers Girls Who Code and Black Girls Code Ruth Bader Ginsberg's documentary, RBG, and the legal drama about her life, On the Basis of Sex DICE award winner, Christopher Judge of God of War and male allyship How "Funding For Female Founders Stalled at 2.2% of VC Dollars in 2018" XEODesign games: Follow the White Rabbit and Aladdin's Cave of Wonders WXR Fund for female entrepreneurs in computing XEODesign's Four Keys to Fun Brie Code's "tend and befriend" approach to game design for women The disconnect between Senator Klobuchar and her parental leave policy Nicole on Samantha Bee and "Gamify the Midterms" --- Thanks for tuning in to the en(gender)ed podcast! Be sure to check out our en(gender)ed site and follow our blog on Medium. Consider donating because your support is what makes this work sustainable. Please also connect with us on Twitter, Instagram and Facebook. Don't forget to subscribe to the show!

For 26 years Nicole Lazzaro has run XEODesign to unlock human potential through play. From designing the first iPhone game, to planting 16K trees in Madagascar, to authoring the 4 Keys to Fun her work inspires millions of leading developers worldwide including The Sims, Myst, and Star Wars. One of the top 20 women working in video games, Nicole is currently developing Follow the White Rabbit, a mind-bending XR adventure about a magician whose magic one day suddenly works. For more of Nicole: Follow the White Rabbit Website: http://playwhiterabbit.com Video Teaser: http://bitly.com/fwrteaser Twitter: @PlayWhiteRabbit Tilt World Website: http://TiltWorld.com T: @TiltWorld XEODesign Website: http://xeodesign.com 4 Keys to Fun free download: http://4K2F.com Twitter: @NicoleLazzaro To become a patron and help this program continue producing Mood Altering Substance, go to www.patreon.com/hellohuman and pledge any amount. For more of us: Facebook: https://www.facebook.com/hellohumans.co/ Instagram: https://www.instagram.com/hellohumans.co/ Twitter: https://twitter.com/HelloHumans_co And if you’d like to buy us a coffee (or burrito) once a month to help us keep going, you can become a patron by going to https://www.patreon.com/hellohuman and making a pledge of any amount.

Nicole Lazzaro, the CEO at XEODesign, was a guest on B2B Nation. We talked about the science behind what chemicals influence happiness, designing desirable brain states to help you get more done, and more!

Part 2 of our interview with Nicole Lazzaro, the founder and President of XEODesign. At Unite 2015 in Boston, some of us got a chance to see Nicole's talk about Design Leadership in VR then we got to meet her and demo her upcoming VR game "Follow the White Rabbit". We are so glad she agreed to sit down with us and talk about the "4 Keys 2 Fun" and how to better think about some of these game design concepts when developing our own games. We also touch on designing for VR and various other topics. Be sure to look for the second part of this interview next week.

Nicole Lazzaro, the founder and President of XEODesign, Inc. and has twenty years expertise in Player Experience Design (PXD) for mass-market entertainment products. At Unite 2015 in Boston, some of us got a chance to see Nicole's talk about Design Leadership in VR then we got to meet her and demo her upcoming VR game "Follow the White Rabbit". We are so glad she agreed to sit down with us and talk about the "4 Keys 2 Fun" and how to better think about some of these game design concepts when developing our own games. We also touch on designing for VR and various other topics. Be sure to look for the second part of this interview next week.