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Is AI the greatest gift ever for lazy people? I've often said that if you want to find a better way to do something, ask a lazy person. Laziness, as it turns out, is a virtue. Lazy people want to find the most efficient way to get through a task. No wonder they're taking to AI like fish to water. In this episode of The Trending Communicator, host Dan Nestle connects with Kami Huyse, CEO of Zoetica. A self-described "lazy entrepreneur," Kami has nonetheless blazed new trails in AI adoption and implementation and is a recognized PR industry thought leader, speaker, and author. Dan and Kami explore the transformative impact of AI on the PR and marketing industries, emphasizing the importance of ethical considerations and critical thinking. Their discussion highlights the necessity of asking better questions, experimenting strategically, and maintaining a human-centric approach to AI. They also delve into AI's ethical challenges, stressing the need for transparency and responsible use. It's anything but a lazy conversation - it's a must-listen for professionals looking to navigate the evolving landscape of AI in communications. Listen in and hear about.... The importance of an entrepreneurial mindset while embracing AI AI "recipes" that can help you advance from a "home cook" prompter to a true AI "chef" How prompting skills may become obsolete as AI integration in software increases The necessity of critical thinking, curiosity, and a strategic mindset for effective AI interaction The importance of ethics and transparency when we use AI How AI can assist in content creation while maintaining a brand's unique voice and style Practical insights on leveraging AI for community building and social media strategy Notable Quotes On Being a Lazy Entrepreneur: - "I call myself a lazy entrepreneur in a sense, because what I've always done is I look at a problem that's in front of me, and I try to figure out a way to do it more efficiently and different." — Kami Huyse [00:03:33 → 00:03:45] On the Evolution of Social Media and AI: - "I've always been a forward-leaning person, and we did some of the first social media campaigns for big, big brands that you would know. So we did those social media campaigns early because we look at solving problems with current technology. And to me, AI is just an extension of that." — Kami Huyse [00:05:00 → 00:05:20] On the Importance of Asking Better Questions: - "We need to start to think about how to elevate those conversations. What do we need to, what questions do we need to be asking? We need to ask better questions. That's where the training comes in." — Kami Huyse [00:12:00 → 00:12:10] On the Role of Imperfection in Human Creativity: - "How do we have a pattern interrupt? I'll tell you how you throw in the imperfect human. That's how you tell imperfect stories. You talk about being a lazy entrepreneur. These are pattern interrupts that AI won't come up with on its own." — Kami Huyse [00:30:00 → 00:30:15] On the Future of AI and Human Interaction: - "We need to think about what can we bring to the table that is like a spice of human while understanding fully the AI and using it fully. So not throwing the baby out the bathwater, as we always said, but using the AI for what it's good for and throwing in your own spice." — Kami Huyse [00:30:30 → 00:30:50] On the Ethical Use of AI: - "AI isn't inherently evil, but the people who wield it are maybe so there's people that wield the AI. Here's the problem with AI in general. It's just like our society. Like, we talk about, you know, racism and bias and, you know, sexism and terrible things. Here's what AI does. It takes all of the knowledge of the world, and it boils it down and it repeats it back to you." — Kami Huyse [00:59:41 → 01:00:10] On the Role of Communicators in Ethical AI: - "We as PR communicators should be the ombudsman for our organizations. We should bring our point of view to protect the people that we represent as PR people. And the people we represent are our audience, are our customers, our stakeholders." — Kami Huyse [01:06:25 → 01:06:45] Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Kami Huyse Kami's Flowpage: Links to social media, resources, and more Zoetica Media, Digital Agency | Website Books Mentioned The Most Amazing Marketing Book Ever: More than 350 inspiring ideas!, by Mark Schaefer and Friends (Including Kami and Dan) Co-Intelligence: Living and Working with AI, by Ethan Mollick Timestamped summary for this episode (as generated by ChatGPT) The origin of ideas (00:00:00) Dan discusses his excitement for new ideas and tech, including the concept of creating custom GPT. The traits of successful idea execution (00:01:02) Dan outlines the traits and qualities required for successful idea execution, such as discipline, focus, and support. Introduction of Kami Huyse (00:02:01) Dan introduces Kami Huyse, highlighting her background and expertise in PR, marketing, and AI integration. Kami's problem-solving approach (00:03:46) Kami discusses her approach to solving problems efficiently and her focus on community building and AI integration. Evolution of media and technology (00:09:53) Dan and Kami reflect on the digital transformation and the importance of hands-on experiences in the marketing profession. The importance of AI training and mindset (00:11:55) Kami emphasizes the significance of training and developing an entrepreneurial mindset for effectively integrating AI in communication and marketing. Ethan Mollick's principles of AI interaction (00:17:07) Dan discusses Ethan Mollick's principles for interacting with AI, including inviting AI to the table, being the human in the loop, treating AI like a person, and acknowledging AI's continuous improvement. The importance of asking better questions (00:18:56) Kami discusses the importance of asking better questions to guide AI in achieving desired tasks and outcomes. The analogy of home cook and chef (00:19:37) Kami compares the difference between a home cook and a chef to illustrate the importance of understanding and utilizing AI tools effectively. The need for strategic training in AI tools (00:21:40) Kami emphasizes the significance of strategic training for the next generation to effectively use AI tools and adapt to the evolving marketplace. The integration of AI in software applications (00:22:54) The discussion revolves around the increasing integration of AI capabilities in various software applications and its impact on prompting and human interaction. The evolving role of prompting in AI usage (00:24:01) The conversation delves into the evolving role of prompting in AI usage, the impact of contextual understanding, and the distinction between chefs and home cooks in utilizing AI. The significance of asking power questions (00:25:04) The importance of asking power questions and the role of strategic prompting in utilizing AI effectively is highlighted. The importance of being relentlessly curious (00:27:07) Kami emphasizes the significance of being relentlessly curious and training the brain to notice and understand AI interactions. The concept of almost homemade solutions (00:29:01) Kami discusses the concept of almost homemade solutions, encouraging individuals to add their own unique touch to AI tools for personalized outcomes. The value of the imperfect human in AI interaction (00:30:01) The significance of embracing imperfection and adding human elements to AI interactions for unique and effective outcomes is emphasized. The need for critical thinking and curiosity in AI interaction (00:32:02) The importance of critical thinking, curiosity, and asking questions to drive effective interaction with AI tools is discussed. The importance of adding personal touch to AI tools (00:33:56) The significance of adding a personal touch and unique spice to AI tools for tailored and effective utilization is highlighted. The significance of being a critical thinker and inquisitive communicator (00:37:05) The importance of critical thinking, curiosity, and being an inquisitive communicator in adapting to AI tools and driving effective outcomes is emphasized. Critical thinking (00:38:20) Emphasizing the importance of critical thinking skills in evaluating information and avoiding deception. Asking better questions (00:39:12) Highlighting the significance of asking great questions to avoid monolithic content and promoting individuality. Life experiences and personal touch (00:40:10) Discussing the value of bringing personal experiences and unique elements to content creation to avoid generic outcomes. Human element in AI (00:41:49) Emphasizing the need for human input and caution when relying solely on AI, acknowledging occasional breakdowns and the importance of adding personal touch. Ethics and AI technology (00:42:43) Exploring the ethical implications of AI technology, including power consumption and the need for continuous input of new information. Reading and vocabulary (00:48:27) Stressing the importance of reading to enhance vocabulary and improve communication with AI. Writing and editing (00:50:20) Emphasizing the significance of being a good writer and engaging in editing to effectively communicate with AI. Community involvement (00:52:52) Advocating joining communities to learn from peers and stay informed about emerging technologies. Curiosity and diverse learning (00:54:51) Encouraging continuous curiosity, diverse learning, and open-mindedness to expand knowledge and perspectives. Neuroscience and AI (00:57:08) Discussion on the neuroscience behind AI interaction and the concept of neural networks. Ethical Considerations (00:58:22) Exploration of the societal, political, and civilizational changes brought by powerful digital entities and the focus on ethical AI usage. Bias in AI (01:00:04) Insight into the biases present in AI and the need for training to reduce biases, with examples of biased prompts and diversity representation. AI Governance and Ethics (01:05:44) Discussion on the need for external oversight in AI governance and the role of communicators as ethical safeguards. Transparency and Ethics (01:08:24) Importance of transparency in AI usage and the alignment of AI ethics with general ethical principles and governance. Ethical Decision-Making (01:13:25) Emphasis on the responsibility of individuals to inject morality and ethics into AI, and the ongoing discussion and importance of ethical considerations. Backbone and Ethics (01:15:08) The need for courage and backbone in ethical decision-making, with a focus on the role of communicators in promoting ethical practices. Difficult decisions (01:16:14) Discussion on the challenge of expressing contravening opinions and the weight of decision-making in today's society. Tools and resources (01:17:14) Mention of plans to discuss tools and resources, and a recommendation to connect with Kami for valuable resources. Connect with Kami (01:18:00) Information on how to connect with Kami Huyse on social media and her company, Kamchatka, and a mention of her live streams and AI show. Closing remarks (01:19:52) Gratitude for Kami's participation and an invitation to subscribe, share, and provide feedback for the podcast. (Notes prepared by humans with the assistance of a variety of AI tools, including ChatGPT and Flowsend.ai)
Kami Huyse, APR, is a public relations professional, speaker, and author who helps organizations connect with their ideal online community, build awareness for their brand, meaningfully contribute, and drive measurable results. She is the CEO of Zoetica Media digital marketing and public relations agency, founder of the Social Media Breakfast of Houston, and Smart Social Secrets. Her website WHO IS MARK STRUCZEWSKI? Mark “Ski” Struczewski (Mister Productivity) works with executives to help them gain control of their time by taming distractions so they can experience less overwhelm, feel a sense of freedom, and enjoy their lives. In addition to being a productivity coach, Mark is a speaker, host of The Mark Struczewski Podcast, and author. His strategies have guided CEOs/Executive Directors, business owners, business corporate specialists, and entrepreneurs to get back control of their time. You can find out more about how to connect with Mark and his mission to create confident leaders at MisterProductivity.com. Does your to-do list have you overwhelmed? When you join my Digital Productivity Coaching (DPC) Program, you'll learn how to get and stay focused, become untangled from the chaos of your to-do list, experience less overwhelm, and have time to do what you really want to do! Find out more and sign up today at MarkStruczewski.com/dpc Let's talk about the show. Join our podcast Telegram channel. Become a Mark Struczewski Insider and get productivity tips and exclusive content that I only share with email subscribers. Follow Mark on TikTok, Facebook, and Instagram.
Today we welcome Kami Watson Huyse, APR to the That Solo Life podcast. Kami is the CEO and Founder of Zoetica Media, a digital marketing and public relations agency connecting clients with communities that matter most to them and delivering measurable results. Kami is a PR veteran who speaks at social media events and conferences all over the country. Her work in social media has earned her two Society for New Communications Research Social Media awards and IABC's Gold Quill of Excellence Award.Most recently, Kami launched Smart Social Secrets, a resource to help you keep up with all the latest updates in social media. Sign up here: https://www.smartsocialsecrets.com/sparksIn today’s episode Kami shares how she grew her team and the value of taking that leap. She’s also full of inspiration on the importance of standing out as a solo.Her challenge: “Just get started!” Don’t overthink it. Take the plan that you have and start. You’ll find that you will make changes as you go along anyway.Kami sure got us fired up – we hope she has the same effect on you!Tell us what you think at www.soloprpro.com.
Kami Huyse, is a public relations professional and author. She is the CEO of Zoetica Media LLC, a digital marketing and public relations agency. She is the founder of the Social Media Breakfast of Houston live event and live stream, co-founder of the podcast Communities That Convert, co-founder of travel and tourism influencer blog TexasTravelTalk.com and founder of Growth Hacks 4 Women, a mastermind community for leaders. She also serves on the board of Civilination, a nonprofit dedicated to taking a stand against online harassment, character assassination and violence. Kami helps brands and entrepreneurs connect with online communities that mean the most to their business in order to build awareness for their brand; contribute meaningfully to the community; and drive measurable business results. Where you find Kami online: Twitter Facebook LinkedIn smbhou.com communitiesthatconvert.com growthhacks4women.com What did you think of this episode? I want to know. Go to MarkStruczewski.com/kami and leave a comment. To leave feedback about the podcast or give suggestions for ideas for future episodes (including guests you'd like to hear me interview), go to MarkStruczewski.com/mypodcast or email feedback@markstruczewski.com. If you are looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me on LinkedIn, Facebook, Twitter and Instagram. Subscribe to my weekly Next Level Productivity Digest. If you love the show, share it with a friend on Apple Podcasts.
Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros
Kami Huyse is the CEO of Zoetica Media and the founder of Growth Hacks for Women, a community where she shares inspiring life, business and productivity hacks for entrepreneurs. In 2009 she started the Social Media Breakfast of Houston. And last year Kami and I started a new podcast together called Communities That Convert. In this episode, Kami shares her “BE FUN” secret sauce on Twitter. She stresses the importance of building a community by being community-minded and nurturing. Plus, she talks about how you can maximize the use of GIFs, Twitter videos and quick hashtags to make your tweets more engaging! Episode Highlights: Kami’s secret sauce is to “BE FUN” on Twitter Kami talks about ways to have a good Call-To-Action (CTA) Kami talks about ways to build your community on Twitter Use your GIFs strategically Twitter Video Hashtags My Favorite Quotes: “Don’t be a taker. Be a giver.” “Be community-minded. Think of yourself as a community manager rather than as a person who has an audience.” “My purpose in life is a community builder that builds communities. My goal is to help other people empower other people to build their own community.” How to Reach Kami: You can reach out to Kami on Twitter at twitter.com/kamichat and her website Zoetica Media, www.zoeticamedia.com Your Call-to-Action: Your call-to-action for this episode is to use GIFs strategically in your tweets. You can create your own GIFs on your phone using the Giphy Cam app (giphy.com/apps/giphycam). It’s available for both iPhone and Android. Make it a habit to play with GIFs in your tweets. It’s so much fun! Send me a tweet @MadalynSklar with a GIF, either one you created using the app, OR a fun one you found on Twitter or GIPHY. I want to hear from you. I’ll be waiting for your tweet. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to post a tweet.
Social Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Kami Huyse from Zoetica Media and Communities that Convert about Build Communities online and offline Kami is a public relations professional and author. She is the CEO of Zoetica Media LLC, a digital marketing and public relations agency. She is the founder of the Social Media Breakfast of Houston live event and live stream, co-founder of the podcast Communities That Convert, and co-founder of travel and tourism influencer blog TexasTravelTalk.com. Kami helps brands and entrepreneurs connect with online communities that mean the most to their business in order to build awareness for their brand; contribute meaningfully to the community; and drive measurable business results.
In this episode of the Roundtable, Jen Zingsheim Phillips of 4L Strategies sits in the anchor chair, joined by guest co-host Kami Watson Huyse, Founder & CEO of Zoetica Media and co-author of Cause Marketing Essentials and the Road to Success. They discuss three topics in thirty minutes or less: Donald Trump revokes Washington Post press credentials Instagram officially announces its new business tools Pinterest Partners With Oracle to Measure Offline Sales Continue Reading → The post 2016.07: Trump and the press, Instagram and business, plus Pinterest and Oracle appeared first on FIR Podcast Network.
Kami Huyse is the founder of Zoetica Media, a digital marketing and public relations agency comprised of highly experienced leaders in marketing, public relations and social media. The company connect clients with communities that matter most to them and deliver measurable results. Kami is a national leader on the topic of public relations and social media strategy. A 20-year-veteran of public relations, she speaks at social media events and conferences all over the country and her work in social media has earned her two Society for New Communications Research Social Media awards and IABC’s Gold Quill of Excellence Award. She is also a founder and administrator of the Social Media Breakfast of Houston, a monthly meeting of over 100 influencers in Houston. She has been named as one of the 100 most powerful Women on Twitter by Twitter Grader, was listed as one of the 30 top people to follow in public relations on Twitter by e-Releases, one of AG Beat's Top 50 Influencers and a Top 100 Power Influencer in Houston. Website: www.zoeticamedia.com Twitter: @kamichat
In episode 100 of #ThoughtLeaderLife, Mitchell Levy, Chief Aha Instigator of the Aha Amplifier (http://AhaAmplifier.com), issues a shout-out to Michael Procopio (@michaelprocopio), who started #TLL with him in 2013. Also in this episode, Mitchell formally introduces his co-host for the month, #ThoughtLeader Kami Huyse, CEO of Zoetica Media (http://www.zoeticamedia.com). This month, Kami has lined up four #ThoughtLeaders to guest on the show to talk about cause marketing and how it can drive success for companies.Continue Reading → The post Kami Huyse and Mitchell Levy on Cause Marketing Success appeared first on FIR Podcast Network.
In this episode, Kami discussed how she came to head her own agency and the path she took to being one of the leading voices for effective public relations in social media.