21 For 21 - 21 Lessons about Sport and the Media in the 21st Century

The Women's European Football Championship kicks off TODAY! Former Ireland international and Arsenal goalkeeper Emma Byrne comes on the podcast to talk about all the excitement around Women's Football, the 2022 Euros and how the sport has changed since her time as a player, as well as the latest news and what Alexia Putella's injury means for Spain and the competition! Follow Emma: https://twitter.com/emmsb30 Follow Jamie: https://twitter.com/JamietheColes Follow Stuart: https://twitter.com/stuart_levy Email the show: 21for21sportmedia@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices

With the Women's European Football Championship about to get underway, women's sponsorship expert Rebecca Sowden joins to share her thoughts on the best practices in women's sport sponsorship, her predictions for the tournament - and a cool story about Megan Rapinoe drinking Budweiser! Check out more about Rebecca here https://www.teamheroine.com/ Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

The podcast returns by reviewing a topic from season one - fly-on-the-wall documentaries! How did MotoGP's effort perform, what are the reasons behind it - and what innovations might we see to the format going forward? Learn more about your ad choices. Visit megaphone.fm/adchoices

With the world record attendance for a Women's football match smashed for the recent Barcelona vs Real Madrid Champions League game, former Italy, PSG and more goalkeeper Arianna Criscione joins to talk about her playing career, and how she transitioned to her current role off the pitch with N3XT Sports. Arianna tells the pod all about her fascinating experiences - including her very unique souvenir from the previous holder of the record Women's football crowd! Learn more about your ad choices. Visit megaphone.fm/adchoices

The podcast reaches that milestone 21st lesson with the help of Jamie's old school friend Matt Smith. Now working as Head of Marketing & Communications at the Nottingham Forest Community Trust, Matt explains his career so far, what his current day job involves and why a Community Trust is so important in today's world (and if there are any rivalries between the Trusts of clubs!) Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Bradbury joins to chat about how he and his friends became co-owners of Walton & Hersham aged just 19 - making Stuart very jealous in the process! The enterprising bunch of students have since turned this opportunity of running their local team into more than just a hobby, with over 500k followers on TikTok putting them into the top flight on the platform! What content works best for them - and what are the plans for the future? Follow @waltonhershamfc on TikTok, Twitter, Instagram and Facebook Follow Thomas on Instagram: @_thomasbradbury Twitter: @Bradbury_tweets Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Fleming joins Jamie and Stuart to talk about his new book Radical Football - becoming not just the first author, but the first charity founder and first football club CEO to join the podcast! After a crazy football based charity challenge in Malawi, Steve and his brother saw the potential in the power of football and moved to Lesotho to put their thoughts into action! From attracting the attention of Fabio Capello to changing the lives of countless youths in the country, Steve tells us all about his inspiring adventure and how it led to his new book, Radical Football! Learn more about your ad choices. Visit megaphone.fm/adchoices

Late last year, Jamie gave a talk to language, translation and journalism students. How can the #21for21 lessons we have been talking about help practically? Follow Stuart: https://twitter.com/stuart_levy  Follow Jamie: https://twitter.com/JamietheColes  Email the show: 21for21sportmedia@gmail.com  LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Mithil Jaysen is living his dream! After travelling halfway around the world to study in Newcastle - the "Geordie Nation" - Mithil returned home to work for JSW Group, the conglomerate who own Cricket's Delhi Capitals, Football's Bengaluru FC and the Pro Kabaddi League team Haryana Steelers! What does his job involve, and what is the future for the sports marketing industry in India? Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Esports and Metaverse consultant Lowell Stevens shares some fascinating tales from his time working in the industry.  Beginning his life in Asia teaching English, he quickly found himself working in the esports sector and coached esports players on how to handle themselves in the media.   He quickly became an expert in the gaming world and has since moved into setting up his own consultancy firm on the growth industry that is the metaverse! What actually is it and why should it be of interest to you (and your grandma!)   Follow Lowell - https://www.linkedin.com/in/sakebomb  https://www.foxandfarthing.com/  Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes  Email the show: 21for21sportmedia@gmail.com   LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Ahead of the upcoming 2022 Winter Olympic Games, IRIS Sales Manager  Megan Tandy joins the pod to chat about her experiences as a 3-time  Olympian! From the highs of an Olympics in her home of British  Columbia, to the challenges of being a self-funded athlete training  abroad, Megan shares her inspirational story - and gets us all in the  mood for Beijing!  Follow IRIS - https://www.linkedin.com/company/iris-sport/ www.iris.sport   Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

The 21 For 21 Podcast returns, with Stuart being this week's guest! He  tells Jamie about his recent networking trip amongst top cycling teams  in Spain - how did he get there (professionally - physically he took a  plane) and what skills are needed? Featuring Carlton Town FC, the Rugby World Cup and a story Stuart has been keeping from Jamie throughout the podcasts so far! Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

In our 3rd Bonus Lesson on NFTs and all things crypto, Fran Wyld from MotoGP tells Jamie about the success of her company's NFT range. Why did MotoGP decide to get involved in the first place, and then why did they all sell out so quickly? Listen to the full episode here: https://anchor.fm/21-for-21/episodes/Lesson-5-NFTs-and-Fan-Tokens---why-should-I-get-involved--PART-2---feat--MotoGP-e18gi8l Follow Stuart: @Stuart_Levy Follow Jamie: @JamieTheColes Email the show: 21for21sportmedia@gmail.com --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Sky Golf commentator Richard Kaufman joined us back in episode 3. Hear the full interview with Richard as he tells Jamie what he really thinks about the recent spate of fly-on-the-wall sporting documentaries, why they are popular (with fans and the networks that produce them) and if he actually watches them himself! Listen to the full episode here: https://anchor.fm/21-for-21/episodes/Lesson-3-How-can-MotoGP--the-PGA-Tour-and-Ryan-Reynolds-replicate-the-success-of-Drive-to-Survive-e17s8vk Follow Richard: @KaufmanRichard Follow Stuart: @Stuart_Levy  Follow Jamie: @JamieTheColes  Email the show: 21for21sportmedia@gmail.com --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Downie from NiceHash joins the podcast to explain exactly what crypto mining is, and how this links to Fan Tokens - popular amongst many of Europe's top football clubs! Check out the full special episode on NFTs and Crypto here: https://youtu.be/0fnCoNSNYSs Follow NiceHash: https://twitter.com/NiceHashMining www.nicehash.com Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes  Email the show: 21for21sportmedia@gmail.com  LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Philipp Harrold from FANZONE joins the podcast in this exclusive full-length interview. He tells us how you can get started with your first NFT wallet and trading pack - even if (like him) you have no idea about blockchain and crypto! Listen to the full NFT special episode here: https://youtu.be/0fnCoNSNYSs Follow FanZone: https://twitter.com/fanzone_io https://www.fanzone.io/    Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes  Email the show: 21for21sportmedia@gmail.com  LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Working in Sport Media can lead to an irregular working schedule - which  is why Jamie is missing this week! Stuart uses the time to speak with  fellow die-hard Nottingham Forest fan Max Hayes, who is right at the  beginning of his career in the industry.   Max tells us how his career has gone from interviewing fans after Forest  games as a kid, to interviewing Steve Bruce, schmoozing with Colin Murray, recording TV shows for CBBC and more!   Follow Max: https://twitter.com/MaxdHayes  Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

We go all the way back to Lesson 3 to bring you the full interview with Chris Hull. The vastly experienced Chris gives Jamie some fascinating insight into his career in the business - as well as giving his take on why sport docuseries such as Sunderland Til I Die and Drive to Survive are so popular! Check out the full episode featuring Chris and Richard Kaufmann here - https://youtu.be/7GtzhD-Odww Follow Chris: @mrchrishull Follow Stuart: @Stuart_Levy Follow Jamie: @JamieTheColes  Email the show: 21for21sportmedia@gmail.com --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Journalist Tom Ward graduated from university without a plan. After  bouncing through a few jobs that didn't suit him, he decided to follow  his passion for Boxing and MMA and get a job in a sport that he loves! Now  a Senior Writer for GiveMeSport, Tom shares some superb insights on how  he got the job, the challenges of the pandemic, his brilliant  networking skills and what he feels is necessary to work in combat sport  journalism. The episode features plenty of name drops from the biggest  names across Boxing and MMA. Follow Tom: https://www.givemesport.com/thomas-ward Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Translator and interpreter Ronan Malt has turned his passion for football and talent for languages into a career! He might be most recognisable for having worked in press conferences for West Bromwich Albion during Pepe Mel's time in charge, but he works for a wide variety of clients. He joins this week to tell all about his career, and the different skills required for working for both traditional clubs and news outlets, as well as how the job is changing in the 21st century!   Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com  LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Journalist Omar Hawwash became known amongst fans of FC Barcelona on Twitter as a trusted source of information, news and updates - right from the heart of Camp Nou!   Using his experience, he has turned this into one of the leading independent fan websites for the club - and has even been officially hired by the club for their Twitch streams!   Omar joined Jamie and Stuart to discuss how he has turned his passion into a career!   Follow Omar: https://twitter.com/OmarHawwashBG  Follow Blaugranagram: https://twitter.com/Blaugranagram  Read Blaugranagram: https://www.blaugranagram.com/   Follow Stuart: https://twitter.com/stuart_levy  Follow Jamie: https://twitter.com/JamietheColes  Email the show: 21for21sportmedia@gmail.com  LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

As the 21 Podcast challenge reaches double figures, IRIS Sport's CEO and co-founder Peter Weber joins to talk about the new report discussing the findings of who was watching the Tokyo Olympics, and how. How has this changed since Rio 2016, and what further changes do we anticipate for Paris 2024?    Connect with Peter - https://www.linkedin.com/in/peter-weber-a621882/ Follow IRIS - https://www.linkedin.com/company/iris-sport/ www.iris.sport   Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com  LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Alex Fenton from Salford University joins to chat about his research in the fields of Digital, Business and Sport - what are the benefits of sports clubs benefitting from these huge pools of knowledge and talent?    http://alexfenton.co.uk/  http://fanfit.co.uk/   Follow Stuart: https://twitter.com/stuart_levy  Follow Jamie: https://twitter.com/JamietheColes  Email the show: 21for21sportmedia@gmail.com  LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining the pod this week is Tom Carter, who has worked in Social Media at some of Europe's top clubs. He gives Jamie and Stuart some great insights into his unusual route into the industry, as well as explaining how these clubs use localisation to appeal to their fans in different markets. Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Jamie and Stuart have reached the milestone of seven podcast episodes - the number at which most new shows enter "podfade" and remain dormant. How can they avoid this? Matt Dunn from MotoGP joins to share his tips on how to create, promote and most importantly enjoy making podcasts! Follow Matt Dunn: https://twitter.com/_MattDunn Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Enjoying the podcast so far? Want to know more about your hosts and  their work? In the first of our "So you want to work in Sport Media"  series, Jamie opens up about some of his experiences in the industry and  gives some insights into how it's changed and developed in the last 10  years - as well as advice on how you can get involved too! --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Our experts Joe Downie and Philipp Harrold continue their fascinating lesson on blockchain technology, with Fran Wyld from MotoGP also joining Jamie and Stuart to explain, from the perspective of a Rights Holder, how embracing the technology early has benefitted her sport. Follow NiceHash: https://twitter.com/NiceHashMining https://www.nicehash.com   Follow FanZone: https://twitter.com/fanzone_io https://www.fanzone.io/    Follow Fran Wyld: https://twitter.com/fran_corchamps Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Lionel Messi was paid partially in PSG Fan Tokens in his recent transfer - but what does that actually mean, and how can the everyday fan get involved? Jamie and Stuart enlist the help of experts Joe Downie and Philipp Harrold for the first part of this special episode looking at how crypto currencies and NFTs on the blockchain work, and how they are finding themselves increasingly embedded in sport. Follow NiceHash: https://twitter.com/NiceHashMining www.nicehash.com Follow FanZone: https://twitter.com/fanzone_io https://www.fanzone.io/ Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Guests Richard Kaufmann and Chris Hull join to give their thoughts on  the increasingly popular sporting documentary format - what makes a  successful documentary, who are they made for, and which sporting  properties should get the full series treatment next? Follow Stuart: @Stuart_Levy Follow Jamie: @JamieTheColes Email the show: 21for21sportmedia@gmail.com --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Amy is a football commentator and Sports TV Producer. She spoke on Episode 2 about the importance of Women's Football finding new audiences thanks to streaming platforms such as Twitch, TikTok and YouTube. Hear the full interview, where she also talks about the differences between Women's Football in England and Spain, and what players really mean when they say that they want the same conditions as the men. Follow Stuart: @Stuart_Levy  Follow Jamie: @JamieTheColes  Email the show: 21for21sportmedia@gmail.com --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

In this second episode of 21 For 21, Jamie and Stuart talk about how  Women's Football is reaching new audiences thanks to streaming platforms  and bold deals, and they're joined by Women's Football commentator Amy  von Arend who explains just what it means for the sport Follow Stuart: @Stuart_Levy Follow Jamie: @JamieTheColes Email the show: 21for21sportmedia@gmail.com --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

In this first episode of 21 For 21, Jamie and Stuart talk about how Ibai Llanos (who? Listen to find out...) and Gerard Piqué (you definitely  know him, right?) are taking on traditional broadcast media with Twitch, and what this means for Sports journalists and TV producers. Follow Stuart: @Stuart_Levy Follow Jamie: @JamieTheColes Email the show: 21for21sportmedia@gmail.com --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit megaphone.fm/adchoices

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