Authentic Persuasion Show

What is the Authentic Persuasion Pathway? How can this help you in your sales career? The authentic persuasion pathway is a framework that you can apply to any sales conversation, whether it’s a short one-call close, or it’s a long sales cycle, it all has to be treated as a complete sales process. In this […]

How can you be even more successful in sales? Why is it important to always answer calls? Of everything that you do, calling your leads the first time is equally important to anybody who calls you back. Always make sure to answer the call because it’s literally all that matters. In this episode, I continue […]

How do you determine your strengths? What is it that is getting in the way for you to know yourself more? It is possible for every strength that you have, that it can also be a giant weakness. It can be a huge issue if you’re not careful. And the bigger the strength equals the […]

“We have to convey to these people to not be a gatekeeper of knowledge, share the information, and we will realize that you are the reason that the team is now being elevated.” – Adam In this episode, you will be listening to the aftershow with Adam Geffner. This is a casual conversation, off the […]

What are the elements that build up a successful organization? Why is it important to have a technical team behind a sales team? In this episode, Adam Geffner from Mphasis and I talk about getting great results from your contact center. We also talked about his sales and leadership experiences in the contact center industry. […]

When is the perfect time to start talking tradeoffs? Why do you even have to talk about it? As a salesperson, always remember that this part of the conversation is going to be different for each person, situation, or sales process. But what’s most important, is that you really have to mention it. In this […]

How does persistence help you to be successful in sales? What is holding you back in making that 2nd call attempt? As someone who is in sales, it is not just about calling or emailing once, you have to be persistent and determined in the right way. If you are not reaching out to your […]

What is the difference between leaders and managers? How can you be a leader in your sales conversations? Your job in sales is to help people in a way that benefits them, not just yourself. You are there to help them to get to a better place and make necessary changes. In this episode, I […]

“I don’t wanna change a KPI for a day. I wanna change a behavior. And I think that’s what we focus on is how do I change that behavior for a lifetime instead of the KPI for a day?” – Todd In this episode, you will be listening to the aftershow with Todd Smith. This […]

What role does gamification play in a sales operation? In what ways can you motivate your sales teams to do their best at all times? You can really tell the difference between a solid close-knit team and one that’s not. It would be great to be in a team that feels like a family, and […]

Why is it important to focus on the sales experience? Why do some companies don’t focus on it? A lot of sales organizations think it’s just the numbers. If we make enough dials, if we knock on enough doors, if we set enough appointments, if we, if we make people sit through enough demos, we […]

What is mystery shopping? What are some lessons that we can learn from it? If you’re in sales, an individual contributor, or a salesperson, this is super important for you because this is the difference between winning and losing. In this episode, I talk about a mystery shopping lesson, which is speed to lead. Learn […]

What is it like to be an order taker? What is the role of this type of salesperson? If you’re still not getting the results that you want, it could be some other things that are out there that are causing you to not be as effective. In this episode, I talk about understanding the […]

“Sales is the ultimate entrepreneur of the corporate world. You are the entrepreneurs and what you put into it, how you invest in your customer, and how you create solutions is going to be to your benefit.” – Ronnell In this episode, you will be listening to the aftershow with Ronnell Richards. This is a […]

Why is it important to understand the “why”? What motivates you to continue doing the things that you believe are valuable? For us to succeed in sales, we need to understand the fundamentals of our profession. It is crucial to understand your own “why” in life. In this episode, Ronnell Richards from Business & Bourbon […]

How did the Authentic Persuasion Show come about? What inspired me to keep creating content and reach 500 episodes? This is an exciting milestone of mine and I would like to take this occasion to acknowledge and celebrate where this podcast came from, and where it is now. Learn more about my story and the […]

What is one thing that most people hate? Could you also be one who is afraid of it? In this solo episode, I talk about the fear of change, and how should you manage to adapt to a change initiated by your sales leaders. For people in sales roles, you know what that’s like when […]

What value does a vision board have? How do you actually make one? In this episode, I talk about the importance of having a vision board. It’s never too late to make a vision board. For those who don’t have one, or never heard of it, go to jasoncutter.com, and there is a link on […]

“What I’ve seen in the collection space, is the most effective collectors take on a lot of what we do, which is relationship building, being empathetic, and being very soft about the approach” In this episode, you will be listening to the aftershow with Teresa Dodson. This is a casual conversation, off the cuff, and […]

How do you successfully build relationships with your customers? Why is it more important to listen to understand, than to listen to reply? A lot of people believe that retention starts after the client is enrolled, and that’s totally not true. Retention starts the minute you are on the phone with the customer, talking for […]

How do you find creativity in the sales process? Why is this such an important sales success trait? This is a huge separator between the unsuccessful salespeople and the successful, based on results, and closing deals. The key to creativity is it’s all about solving problems. In this episode, I talk about finding creativity in […]

Why do you not have a sales process in your organization? Why is having a sales process so important? You need to have a sales process built out in your team, such that every single member of the team is doing it the same way. You will get more success as a team when you […]

How do set a strong and effective follow-up to your prospects? What are some challenges that you face during this stage? You will never close 100% of your deals, but you can move the needle in your favor by getting effective follow-ups. In this episode, I talk about facing follow-ups in your sales process. Learn […]

“There’s no room for ego, no room for ego in this company. If you feel bad about us posting that you haven’t been performing and updating your metrics, then maybe this is not the right place for you.” – Assaf In this episode, you will be listening to the aftershow with Assaf Cohen. This is […]

What are some things you should consider in starting up a business? How does authentic persuasion apply to this? You just don’t get into a business for the sake of running a business. You should understand the marketplace and the customers that you want to serve. In this episode, Assaf Cohen from Pay.com and I, […]

How do you execute urgency in an effective way? What can be some of the problems with urgency? Urgency is the part when done wrong, it just feels super gross. It’s when you think of sales and you think of that pushy person who’s only focused on their goals to help you buy, to make […]

How can confidence help you persuade your prospects? How do you build it up in your self? There’s one thing that is the most important part of being successful in sales and in most things of life. When you have it, in what you’re saying in yourself and in your sales conversations, you can sell […]

What role do hope and trust bring as you deal with your prospects? How do you develop this attribute within yourself? To be successful in sales, you really need to make it all about your prospects. Take what you learned about them, the information you found out about why they want what it is that […]

“Backing away allows them to be a better leader versus being in it every second of every day and trying to have a pulse on everything” – Jennifer In this episode, you will be listening to the aftershow with Jennifer Hatcher. This is a casual conversation, off the cuff, and unscripted. Learn more about Jennifer […]

What are some challenges in B2B2C Sales? How can we be successful in this type of business model? It is important for everyone in an organization to be in the same process. This is one factor that will surely create a big impact on the success of your company. In this episode, Jennifer Hatcher from […]

What gets in the way for you to close more deals? Are you able to identify your own personal objections? If you want to be successful in sales, make sure that you’re aware all the time of what objections you are bringing with you into your sales role, and what are you putting on other […]

What impression are you leaving with your prospects? What are some factors that cause you to struggle with sales conversations? You must understand fully how your prospect sees you and your approach if you want to be successful in sales. Always be aware of what they might think your intentions are. In this solo episode, […]

Why is empathy so important in order to be an authentic persuader? How can you develop this attribute? When you are asking questions and you do it in a way where you actually want to know the answers, this will lead you to listen more than you speak. In this episode, I talk about embracing […]

“Teaching me the value of hard work and money was something that my dad was really good at. And it’s still working today” – Brad Everyone has their own success story, and some can influence others to reach their own way of success. In this episode, you will be listening to the aftershow with Brad […]

How do you drive your sales team to achieve their goals? What are some effective strategies to help them scale? Technology these days has played a big role in identifying problems and challenges that are getting in the way to success, and there are softwares out there that can really help you identify it and […]

Why is curiosity important to be successful in your sales role? What things should you be curious about? In sales, you need to be curious about everything to do with what you’re selling, how it works and the value it’s giving to your prospects. If you want to move to quota breaker status, and be […]

When will you know it’s time for you to finally talk to some prospects? How do you get yourself ready for it? If you’re new to sales, a lot of you who have the natural tendency to want to be in sales would want to dive in right away. While other people on the other […]

How do you define success in the world of sales? How can you improve in facilitating your customers? I believe your job as a salesperson is to pull people along towards your vision for them. The only way to be successful is to make it all about them and make them feel safe. In this […]

“When people do pick up [the phone], we’re encouraging them, we’re providing them the services they need in a way that’s positive, not pushing people through.” – Tyler How do you handle the stigma where people avoid answering phone calls, thinking they are scammers? How do you differentiate your organization from these folks? In this […]

What value are you bringing to the people you engage with? As a leader, how can you more effectively motivate your people? If a person is trying to reach out, it is because they don’t know or is not sure of something, and they are looking for some guidance on your part. Always remember to […]

Why does extrinsic motivation only work so much? What is the downside of this strategy? Most people are conditioned to focus on extrinsic motivation, especially if you are in sales. This tradition is just handed down over time, and salespeople are just so used to it. In this solo episode, I talk about how extrinsic […]

What do you do when your prospects think they can do it on their own? How do you handle this scenario as a sales professional? A lot of salespeople want to fight, use rebuttals, and convince the prospect that they are engaging with. There are some who would manipulate, trick, or bribe them with a […]

What keeps your customers from moving forward in your sales conversations? How do you earn their trust? If you remember from the authentic persuasion pathway, there are five pillars, and you have to go through those parts of the process to have an effective and complete sale. In this episode, I talk about the importance […]

“I think sales forecasting is super important. Forecasting allows us not just understand revenue, but also people growth.” – Phil There are things that you or your organization itself might be missing as to why you are not scaling. It is important that you follow a standard sales process in order to be successful. In […]

Why is it important to have that connection with your prospects? How do you create a connection? As a sales professional, you don’t need to fill the air with garbage. However, you will need to share what’s important. And if you can listen, and give heed to people, saying less is often even more powerful. […]

Should I try to sell via email or text? My prospects keep telling me they do not have the budget, what should I do? In this episode, I continue with having Part 8 of my question and answer segment. I really want to help everyone in sales, it’s part of my mission, to help facilitate […]

Are you over-automating your sales process? Is this strategy overall a bad thing for your success in sales? In most areas of our lives, there’s no reason to be doing the things that you don’t have to be doing because technology is there. There’s a lot of things that used to be done manually that […]

How do you adapt to a new strategy that your company or leader carries out? Why is it important as a sales professional to be open to change? If your leaders are asking you to do or change something different, the reason is that they feel it’s going to help them succeed on that mission […]

“If people are impatient, you need to have a conversation with them really early on that that is engaged with something that they’re interested in.” – Kevin Daly Consumers these days just have less patience. As a salesperson, in charge of directing them to the right path, you’ve gotta be mindful and empathetic of that. […]

How can quality conversations affect our success in sales? What can you do to improve on this aspect as a salesperson? You need to make every conversation count. As a salesperson, your role is to guide your customers to the right path whether it is beneficial for both of you or not. In this episode, […]

What are some challenges that you face in getting personal information? How do you deal with personal doubts in your products or service? A sales process is a formula that you have to follow. No matter what you’re selling, no matter who you’re selling to, it is the fundamentals that need to be a part […]