Podcast appearances and mentions of adam honig

Join Seth Earley on Earley AI Podcasts as he welcomes Adam Honig, a pioneering force in the field of customer relationship management (CRM). As the founder of Spiro AI, Adam challenges the conventional need for CRM systems by offering an innovative AI-driven alternative. With a rich history of building one of the largest Salesforce consulting partners—eventually acquired by Accenture—Adam's insights blend tradition with transformative technology, sparking discussions about the evolving landscape of CRM. Key Takeaways:Revolutionizing CRM: Understand Adam's perspective on why traditional CRM systems are antiquated and how Spiro's AI-driven approach offers a modern solution. Automated Data Capture: Learn how Spiro AI automates the tedious process of data entry and offers real-time insights for sales teams without manual input. Industry-Specific Challenges: Explore the unique hurdles faced by manufacturing and distribution sectors in adopting CRM and AI technologies. AI Implementation: Discover practical implementations of AI, including order entry automation, in revolutionizing traditional business models. Future of Work: Delve into a candid discussion on how AI could lead to significant job displacement, and the broader economic implications. Roadmap of Innovation: Get a sneak peek into future developments, including autonomous AI agents and enhanced integration with product data.Quote from the show:"Salespeople didn't go into sales to enter data. They want to meet with customers. They want to be where the action is, and they need the software to just get out of their way." – Adam HonigLinks:LinkedIn: https://www.linkedin.com/in/adamhonig/Website: https://spiro.aiX: https://x.com/adamhonigThanks to our sponsors: VKTR Earley Information Science AI Powered Enterprise Book

Happy New Year and welcome back to The Empowering Industry Podcast! We're kicking off 2023 with Charli's interview with Adam Honig.  Adam is the CEO and co-founder of Spiro.AI, a manufacturing-focused SaaS company. He is passionate about helping companies grow using artificial intelligence, and is the driving force behind Spiro's pioneering new approach: proactive relationship management. Email: Adam@spiro.ai or check out his LinkedInFind us @EmpoweringPumps on Facebook, LinkedIn,  Instagram and Twitter and using the hashtag #EmpoweringIndustryPodcast or via email podcast@empoweringpumps.com

“You almost can't be too narrow at the beginning,” Brendan says to succinctly summarize one of the many important lessons extracted from his interview with Adam Honig, CEO of Spiro. Narrowing your focus is the main theme that ran through Adam's most useful advice, which Brendan expands upon in this episode of Billion Dollar Breakdown. As Brendan says, a lack of focus is a major mistake that new entrepreneurs make time and again. Though it's easy to be overwhelmed by opportunities, and to be tempted not to limit yourself, it's crucial to select your focus, and just as crucial to shut everything else down once you decide. Here Brendan explains how to choose your focus and what to base that choice on. It's also important to identify the empty space and go there rather than where the market is full, and Brendan takes an example from Arnold Shwartzeneger's autobiography to make this point. Every position, whether you're a CEO or a new hire, has its own narrow set of rules that you must understand, and play by, in order to avoid major losses.  Every successful company identifies their “villain,” a problem that needs to be gotten rid of, that stands in the way of their buyers. Identifying this and focusing on how your company works to eliminate it is another crucial element of Adam's advice, and Brendan provides more explanation here.  Quotes: “Most of the companies that we see go broad, were narrow at the beginning.” (3:40-3:45 | Brendan)  “There's this broader theme, in entrepreneurship and as an employee, of understanding the agreements you're making and the game you're playing. The game an early stage employee is playing is a very different game than an executive at a large company is playing. A venture back  CEO is playing a very different game than a bootstrap CEO. A consultant, or an advisor, or an investor is playing a different game altogether. It can cost you if you do not understand those rules.” (6:56-7:44 | Brendan)  “Adam chose a villain, and you should, too.” (10:20-10:21 | Brendan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Master Class: https://www.brendandell.com/masterclass Buy a copy of Brendan's Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Adam Honig and Spiro:LinkedIn: @ Adam HonigTwitter: @adamhonig www.spiro.ai Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“We're going to build Scarlett Johansonn for Salesforce!” Adam Honig declared to his business partner after watching the Spike Jonez movie Her, starring the actress. Frustrated with Salesforce and other CRM services, he thought, why not have a virtual assistant, like the one voiced by Johansonn, to replace all of that extra work employees are tasked with. This led to founding Spiro, which, among other things, listens to phone calls and reads emails, to deal with those tasks not only faster but more efficiently. Ultimately, Spiro hopes to “kill CRM” and replace it with a new application theory it calls “proactive relationship management.”  This technology upgrade only works because it recognizes a pain point and offers a better solution to those currently available. In fact, a major problem with sales across the board, Adam insists, is that people constantly want a technological solution that is neither innovative nor efficient. More focus needs to be returned to good old-fashioned problem solving, and segmenting, to make sure the right message, and the right solution, are getting to the right person.  Serving your customer in need, not the one your ego is drawn to, should always be paramount. Hear who Adam's biggest competitor is, why he compares the art of sales to the Lord of the Rings trilogy, and which feature of LinkedIn might be making you look like a real ass. Quotes: “A lot of the new technology gets in the way. The emails, the subject, the body content, the calls to action, gloss over the most important thing that salespeople can be doing, which is really striving to understand the needs and desires of their prospects, to help them.”(4:13-4:33 | Adam) “So you need to really understand the pain, and you need to be able to help people articulate that pain in a way that's going to get the organization to take action.” (9:43-9:53 | Adam) “I love LinkedIn, it's a great platform, but it kills me. The number of terrible pitches I get every day, I cannot believe. Everybody talks about, ‘Me, me me. Here's my thing, in your face.' And if I don't respond, ‘Let me send you fifteen automated followups to that thing.” (14:53-15:16 | Adam) “My big competitor is Bill Gates with Microsoft Excel.” (25:01-25:05 | Adam) “You've got to know your segment. That's the whole thing.” (40:00-40:02 | Adam) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39  Buy a copy of Brendan's Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Adam Honig and Spiro:LinkedIn: @ Adam HonigTwitter: @adamhonig www.spiro.ai Check out Adam Honig's recommended reads: How to Win Friends and Influence People by Dale Carnegie https://www.indiebound.org/book/9780671027032   Traction: Get a Grip on Your Business by Gino Wickman  https://www.indiebound.org/book/9781936661831   The Lord of the Rings Trilogy by J.R.R. Tolkein https://www.indiebound.org/book/9780544273443 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

Getting Out Your Lane: It is preparation that allows for opportunity to be seized and it is determination that is the driving factor. Such is the testimony for this week's guest, Adam Honig. This Syracuse alumni, Adam, is a powerhouse that has leveraged his 18+ years of experience in research and development, creating analytical solutions, consulting and with his extraordinary ability to network to construct an avenue unique to him and his team. We're excited for you to hear this week's episode!

  Adam is passionate about helping companies make more money using artificial intelligence, and is the driving force behind Spiro's pioneering new approach: proactive relationship management. As CEO, he is focused on the company's overall strategy and vision.     Previously, Adam co-founded a software company which he led through its successful IPO and sale. Afterwards, he founded Innoveer, one of the largest CRM consulting firms, which was successfully acquired by Cloud Sherpas (and then Accenture).   Contact Adam: Website LinkedIn Twitter

This podcast interview focuses on product innovation that has the power to relieve salespeople from having to use CRM, so they can focus on what they're best at: In the moment selling. My guest is Adam Honig, CEO of Spiro AIAdam has worked my entire career in the technology industry. His specialty is building companies and organizations that sell and deliver enterprise software and solutions in the B2B space. All of the companies that he helped found were focused on dramatically improving their operations. Two of these companies went public, and two of them were successfully sold at favorable valuations.Although much has changed in the technology business since he started his career he believes a few things always remain the same: it's all about the business outcomes and not the technology itself. And you can never go wrong telling the truth. It's never worth it working with a jerk. And being the category king should always be your goal.After watching the movie 'Her' which shares a vision of artificial intelligence, played by the voice of Scarlett Johansson guiding sales reps to larger commission checks, he knew it was time to transform CRM and deliver the outcomes the world had been waiting for. Today he's the CEO of Spiro, a proactive relationship management platform. Spiro is on a mission to end an era where companies waste millions of dollars on CRM. How? By creating a platform that works for Salespeople, instead of the other way around. And this inspired me, and hence I invited Adam to my podcast. We explore what's broken in CRM and how the things CRM demands its users to do is fundamentally flawed. Adam shares why the problem won't be solved by making existing solutions look nicer, but that the solution is in doing things completely differently. We dig into the journey Spiro has been through to get traction and how it overcame the tough battle to get people to adopt new technologies. He also shares the big lessons learned in deeply understanding the real outcomes customers want to solve and what it requires to build a software business that stands out in a dense market.Here are some of his quotes:Really good salespeople are really good 'in the moment'. Having the conversation really listening well, understanding what's happening. They're not the same people who are good at then typing all of that up. It's just it's a different skill. And so the things that CRM asks them to do are the things that they're bad at. It's structurally flawed. And so, the salespeople who are really good at updating the CRM are the really bad salespeople. I had one sales VP telling me when he takes over a new job as a VP of sales, he looks to see who does the best job at CRM, and he fires those salespeople. Crazy.During this interview, you will learn four things:Why we have to stop creating solutions that demand users to do things they're not good at and principally despise. Focus on what they need to be successful instead.That often the only way to deliver remarkable impact is doing the hard things first. Why we should do away with the preconceived notion we know our domain like no one else - it can seriously get you stuck in salesWhy it's key to set your ego aside as a CEO and invest time listening to your customers. Not leadership, but actual users. Not once, but weekly.For more information about the guest from this week:Adam HonigWebsite Spiro AI See acast.com/privacy for privacy and opt-out information.

Adam Honig is the Co-founder and CEO of Spiro, a unique proactive relationship management platform. Spiro is designed to end CRM by helping businesses close deals faster and more efficiently using artificial intelligence. Adam started Spiro in 2014 after experiencing his own frustrations with CRM in his previous positions. Adam has had a long and successful career in the technology industry. Before Spiro, he served as the CEO of Innoveer Solutions for more than 14 years, growing the company to 250 employees in the US, the UK, and India. He was also the Co-founder and President of both the Open Environment Corporation and C-bridge Internet Solutions. In this episode… For most e-commerce brands, CRMs feel like a necessity. The question isn't if you should have one, but which one. There are hundreds of CRMs that all promise to make your business more efficient. Oftentimes, however, they overpromise and underdeliver, weighing down your budget while still not treating the underlying issues. This was the case for Adam Honig. Adam has served as the CEO and President of multiple businesses and software companies. During this time, he grew frustrated with CRMs and was inspired to create a better solution. In 2014, he and his co-founder came together to start Spiro, a proactive relationship management platform that works in the background. With Spiro, employees can stop micromanaging their CRM and start focusing on what's really important. Want to learn more? In this episode of the Revenue Engine Podcast, Alex Gluz interviews Adam Honig, the Co-founder and CEO of Spiro, to discuss how Spiro works and how Adam scaled the business. The two go over how to fund and market a new platform in a crowded field. They also talk about the challenges of building a sales enablement software, the different kinds of customers Spiro serves, and where CRMs fall short.

See show notes for this episode at https://interviewsthatconvert.com/identifying-designing-business-around-matters-most-adam-honig

Forget old school CRM, says Adam Honig, CEO of Spiro. It's an expensive waste of time. The alternative:  PRM – Proactive Relationship Management.  Spiro uses AI for more effective and efficient data collection and communications with prospects that lead to more sales and growth for companies. They're bringing “big data” to sales to make salespeople more productive and make sure they focus on activities that get results – like actually talking to prospects… and keep them accountable. And it's all automatic. We get into detail on this and how to build effective sales teams, as well as… 

Forget old school CRM, says Adam Honig, CEO of Spiro. It’s an expensive waste of time. The alternative: PRM – Proactive Relationship Management. Spiro uses AI for more effective and efficient data collection and communications with prospects that lead to more sales and growth for companies. They’re bringing “big data” to sales to make salespeople more productive and make sure they focus on activities that get results – like actually talking to prospects… and keep them accountable. And it’s all automatic. We get into detail on this and how to build effective sales teams, as well as…

Fourth and final segment of the conversation with Adam Honig from Spiro.AI. More gems: On Selling vs. Buying – “I feel like most buyers want to feel like they discovered it too!” Using persuasion – “so that’s why the persuasion comes in, you know, because we’re all somewhat skeptical about the world.” Download The Power […]

Part 3 of Adam Honig, from Spiro.ai making his case for the death of the CRM. This should make most sales reps and managers happy, as the CRM can be the bane of their existence.  Some gems… “I fundamentally believe sales is all about helping people” “like the saying goes like the worst kind of […]

Part 2 of the CRM busting conversation with Adam Honig, from Spiro.ai. Love CRMs? Hate CRMs? We talk about why…for both groups. Download The Power of Authentic Persuasion ebook Enroll in the Authentic Persuasion Online Course Get help with your sales team Connect with Jason on LinkedIn

Adam Honig, from Spiro.ai is on a mission to get rid of the CRM, especially for sales teams. And this is coming from a guy who spent years as a CRM consultant and expert! Check out this interesting discussion around why the CRM doesn’t work and what alternatives there are for managing a sales team […]

Many think that CRMs are the real deal when it comes to managing relations with potential customers, but this is not all true. In today’s episode, Mitch Russo and Adam Honig, the CEO of Spiro.ai, talk about how Adam’s software is thriving in the industry and putting CRM in the back room. He walks us through what it does, how it functions, and their revenue generation activities. Describing their incredible tech, he also shows us how a great sales process is done alongside cold calling. If you want you and your team to grow at what you do every day, be sure to tune in to this episode.Love the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Many think that CRMs are the real deal when it comes to managing relations with potential customers, but this is not all true. In today’s episode, Mitch Russo and Adam Honig, the CEO of Spiro.ai, talk about how Adam’s software is thriving in the industry and putting CRM in the back room. He walks us through what it does, how it functions, and their revenue generation activities. Describing their incredible tech, he also shows us how a great sales process is done alongside cold calling. If you want you and your team to grow at what you do every day, be sure to tune in to this episode. Love the show? Subscribe, rate, review, and share! Here’s How » Join Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

 Discover how having a solid follow-up system still is the best way to increase sales Know the areas, and actions you need to focus on as a salesperson, rather than that soul-crushing entry typing of your client's CRM data Learn why proactive relationship management is going to kill CRM Resources/Links: Download The 44 Best Sales Tips of All Time: https://spiro.ai/blog/ Summary As Spiros CEO, Adam Honig is focused on the company's overall market strategy and vision. He is passionate about helping sales teams make more money using artificial intelligence and is the driving force behind Spiros'proactive relationship management. In this episode, Adam shares how he helps sales teams make more money using artificial intelligence and shares their mission is to help sales teams spend more time selling rather than spending time in sorting out their CRM manually. Check out these episode highlights: 01:16 – Adam's ideal client: We work mostly with small and medium-sized businesses who have a sales team. And often the sales team is field-based, meaning that they travel from client to client. 01:32 – Problem he helps solve: A lot of business owners would like to understand what their sales teams are doing, their own activity, but doing the manual work of data entry in a CRM is just a soul-sucking experience 02:11 – Typical symptoms that clients do before reaching out to Adam: Well, there are usually two symptoms, either you don't know what the sales team is doing, or they're spending too much time updating CRM. 02:52 – Common mistakes people make when trying to solve that problem: Well, the traditional way to solve this problem is to bring up everybody who's involved in the sales process or perhaps have a large meeting. Where you force every person in the company or in the group to sit around and talk about all of your different potential customers, and it's a big waste of time. And the sales team hates that and everybody gets really bored. 03:39 – Adam's Valuable Free Action(VFA): The advice that I would give, which relates to that is to make sure that people are doing enough follow-ups. I know it feels like when you have a lead coming in that you're reaching out a lot to somebody. But reaching out a lot, even more, is really required to convert them into a customer. So, don't feel like you're not reaching out too much. You push through that and reach out more. 05:44 – Adam's Valuable Free Resource(VFR): Download The 44 Best Sales Tips of All Time: https://spiro.ai/blog/ 06:24 – Q: "what's the number one thing that I can do to increase sales?" A: Really trying to be authentic with people is super important. And when things are not right for your company, qualify people at quickly, but just really, you really want to make sure that people understand that you're coming from a point of view of trying to help them the most. That's, in my view, the best way to increase sales. Tweetable Takeaways from this Episode: Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note,

 Discover how having a solid follow-up system still is the best way to increase sales Know the areas, and actions you need to focus on as a salesperson, rather than that soul-crushing entry typing of your client's CRM data Learn why proactive relationship management is going to kill CRM Resources/Links: Download The 44 Best Sales Tips of All Time: https://spiro.ai/blog/ Summary As Spiros CEO, Adam Honig is focused on the company's overall market strategy and vision. He is passionate about helping sales teams make more money using artificial intelligence and is the driving force behind Spiros'proactive relationship management. In this episode, Adam shares how he helps sales teams make more money using artificial intelligence and shares their mission is to help sales teams spend more time selling rather than spending time in sorting out their CRM manually. Check out these episode highlights: 01:16 – Adam's ideal client: We work mostly with small and medium-sized businesses who have a sales team. And often the sales team is field-based, meaning that they travel from client to client. 01:32 – Problem he helps solve: A lot of business owners would like to understand what their sales teams are doing, their own activity, but doing the manual work of data entry in a CRM is just a soul-sucking experience 02:11 – Typical symptoms that clients do before reaching out to Adam: Well, there are usually two symptoms, either you don't know what the sales team is doing, or they're spending too much time updating CRM. 02:52 – Common mistakes people make when trying to solve that problem: Well, the traditional way to solve this problem is to bring up everybody who's involved in the sales process or perhaps have a large meeting. Where you force every person in the company or in the group to sit around and talk about all of your different potential customers, and it's a big waste of time. And the sales team hates that and everybody gets really bored. 03:39 – Adam's Valuable Free Action(VFA): The advice that I would give, which relates to that is to make sure that people are doing enough follow-ups. I know it feels like when you have a lead coming in that you're reaching out a lot to somebody. But reaching out a lot, even more, is really required to convert them into a customer. So, don't feel like you're not reaching out too much. You push through that and reach out more. 05:44 – Adam's Valuable Free Resource(VFR): Download The 44 Best Sales Tips of All Time: https://spiro.ai/blog/ 06:24 – Q: "what's the number one thing that I can do to increase sales?" A: Really trying to be authentic with people is super important. And when things are not right for your company, qualify people at quickly, but just really, you really want to make sure that people understand that you're coming from a point of view of trying to help them the most. That's, in my view, the best way to increase sales. Tweetable Takeaways from this Episode: “Make sure that your sales people are doing enough follow-ups.” -@spiroai Click To Tweet Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett: 0:09 Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm rocking it to you out of Yangon in Myanmar,

Happy Monday, Let's Talk Sales listeners! This episode's featured guest is Adam Honig. Adam is the Co-Founder and CEO of Spiro.ai, a company dedicated to helping sales teams spend more time selling using artificial intelligence! He has worked in the CRM and technology space for over 20 years, having previously founded Innoveer, one of the […] The post Let’s Talk Sales! Assessing your CRM with Adam Honig – Episode 195 appeared first on Criteria For Success.

Adam Honig, CEO of Spiro Technologies, shares insights on the challenges of today's sales environment - especially for companies that sell B2B products and services. Learn how emerging technologies are helping businesses close more sales and operate at a higher level of efficiency.

Relationships are the lifeblood of any organization and positively managing relationships is critical to successful sales. Adam Honig, founder and CEO of Spiro talks with Chris Mahar, associate editor of Manufacturing Engineering, about proactive relationship management and how AI is changing how manufacturing companies sell. Combining CRM, sales enablement and phone systems together are revolutionizing how manufacturers interact with their customers and improving relationship management.

Adam Honig (HOE-nig) is the founder and CEO of Spiro (SPEAR-oh) Technologies, a CRM company focused on breathing new life into sales technology to help salespeople reach new heights. Adam has worked in the tech industry for over 25 years, building companies that deliver enterprise software and solutions, as well as developing award-winning teams across the globe. Together with Spiros founding team, Adam has developed tech solutions for over 300,000 salespeople in the past 10 years. He's learned invaluable lessons throughout his career, and today he shares his expertise with sales teams across the globe, empowering them to achieve success through targeted relationship-building, proven sales tactics, and inspired technologies. What you will learn in this episode: How the movie “Her” inspired Adam to create Spiro How Spiro helps business owners as it relates to how can help and organizations sales team become more helpful and effective The problem organizations encounter when it comes to having a sales team record all of the data for their leads and the process that leads to the sale Ways that Spiro’s CRM eliminates the gaps in the sales team’s work with data to make them more effective The gaps that Spiro has seen with the sales team’s communication with prospects and how Spiro solves them What Adam believes is the best way that organizations can improve sales The importance of collecting data and seeing how it can be used to elevate the sales team’s performance and achieve goals How collecting all the data within your sales team can help you make better predictions for your business Why it is important to make sure your customer service is a priority in your business and how it can create opportunities down the road The skills a business owner needs to master in order to properly manage a sales team Why the tech industry has been leaning on creating specialized sales teams and how that is helping them grow their business Ways Spiro helps in creating alerts for communicating with leads Why connecting with leads on LinkedIn can be helping when creating and nurturing relationships with leads Resources: Website: spiro.ai Resource for listeners: spiro.ai/onwardnation

Adam Honig talks about empowering salespeople to reach new heights! If you have a sales team out in the market, as most of us do, are they producing the results you want? How do you feel about your CRM (customer relationship manager) system which you paid $3 million to install but no one is really using? Perhaps your sales team is better than their results but they just need a hand? In today’s podcast, I interview Adam Honig whose company, Spiro, has developed an entirely new way to help people sell. Think of it as your A.I. personal executive assistant that is very responsive to your activities and that reminds you every day what has to be done to better capture the right sales at the right time for the right client. We were very excited to hear about Spiro and learn what it can mean for business. You will be as well. As you listen to our conversation, ask yourself a couple of things: Why is my talented sales team not delivering the results we need to grow our company? Why are my current clients not feeling that they are getting the ongoing support they need from us? What could we do better if only…? About Adam Honig Adam is passionate about empowering salespeople to reach new heights through intuitive, user-friendly technologies. Having worked his entire career in the technology industry, Adam’s specialty is building companies and organizations that sell and deliver enterprise software and solutions. For over 25 years, he has served on founding teams for multiple tech companies, built award-winning teams spanning from the US to Europe to India, and has learned invaluable lessons throughout the process. Although much has changed in the technology business since 1989 when Adam began working at Cambridge Technology, he still lives and breathes by three abiding principles: It’s all about the business outcomes, not the technology itself. You can never go wrong telling the truth, and it’s never worthwhile to work with a jerk. Being the category king should always remain your #1 goal. Today, as CEO of Spiro Technologies, Adam lives out his mission of empowering salespeople by breathing new life into sales technology through AI and machine learning. (Spiro's name comes from the Latin spīrāre, which means “to breathe.”) Together with the founding team at Spiro, Adam has developed and deployed tech solutions for over 300,000 salespeople in the past 10 years, and he continues to inspire sales teams to achieve success through strong relationships, successful sales strategies and inspired technologies. To learn more about how AI can transform your business, check out these blogs and podcasts  AI Is Infiltrating Every Corner of the Business World. Is This A Good Thing? 4 Top Ways Technology Is Transforming Accounting Firms Jack Knocke—The Internet Of Things Is The Future of Things Gil Cargill—How to Fix Your Underperforming Sales Team Michael Gale—The Digital Transformation Coming to You Additional resources: Spiro Spiro "Welcome On The Brink listeners!" page My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants    Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here

On this episode of the B2B Revenue Acceleration podcast, I interviewed Adam Honig, Co-founder and CEO of Spiro.ai. Adam shared the top 8 reasons customers might not be buying from you. Understanding these issues can help you course correct if you’re struggling and increase your success in going after deals.

Tips on how to improve sales with AI-powered CRM from Adam Honig Spiro is a sales automation CRM that uses artificial intelligence to organize your contacts, reach more prospects and close bigger deals. I was presenting at a conference and I asked a bunch of salespeople to raise their hands if they liked CRM and one guy threw something at me. Yeah. So, our vision is, well, what if there was a CRM that nobody actually had to use? And what we learned by working with this particular client is that they were literally able to speak to 30% more prospects during the week. There are so many distractions in today's world. Can you really have time to focus and think about what's super important? And that's one of the things that Spiro helps you with because it's constantly looking at the data to say, “Where are these gaps of things that you need to do?” As a sales person who gets paid upon the success of their actions, you want to just keep taking more actions and not typing in data. So that's kind of what it's about. Somebody who's dealing with lots of small transactions is going to have a different experience than somebody who's selling a few big deals. And so, Spiro notices those things over time it just gets stronger, and stronger in terms of what it recommends. Spiro can give you push alerts about actions that you need to take. Also, within the app itself, there's a self-writing to do list, which is literally a log of everybody that Spiro thinks that you need to follow up with. Frankly, it's so cheap to provide data storage. I don't know why anybody charges that way. Well, one of my pet peeves is people who get worried about like, AI taking over the world. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ IMPROVE SALES WITH AI POWERED CRM [just click to tweet] IMPROVE SALES WITH AI POWERED CRM Spiro is a sales automation CRM that uses artificial intelligence to organize your contacts, reach more prospects and close bigger deals. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. I really don't know the best way to introduce you to the topic today, because as you all know, I'm a huge fan of technology, and leveraging technology for sales, and marketing and the guest that I just spoke to in this episode that you're gonna hear shortly, absolutely blew my mind. It's not very often that I pause, because I'm not sure what the next question should be, but I was just taken back and overwhelmed. I can't imagine what our sales and the marketing world's going to look like using his technology. When I say, “Hey Siri, what sales prospects should I call today?” And Siri's using his software sorts out the most likely prospect is closest to buying my product or service and sends me their name and phone number to follow up. So, that's we're going to talk about today. We're gonna talk about sales, and marketing and my guest kind of got in the studio to do this. His name is Adam Honig, and he is the founder of a company called Spiro, Spiro's technology. It's a CRM company that's focused on breathing new life into sales technology to help salespeople like you, and I reach new heights. So, Adam has worked in the tech space for over 25 years, building companies that have delivered enterprise software solutions as well as delivering, and developing award-winning teams across the globe. So, Adam is a founder of Spiro, and he developed tech solutions for over 300,000 salespeople in the last 10 years so, he's learned some really invaluable lessons throughout his career. And today on this episode, he's gonna share some of his expertise on how you, and I can use artificial intelligence and a new software platform. It's new. Actually, it's been out for about four years to help us move the sales dial in a big way, but in an easy to use application. So, I'd like to welcome Adam to the Real Marketing Real Fast Podcast.

For most of us, it's a pipe dream. For Adam Honig, Founder and CEO of Spiro, it has become a business that he believes can slay Salesforce. It all started one Saturday night in 2013 when Honig went to see the near-future Spike Jonze movie Her, which stars an uncredited Scarlett Johansson as the voice of an AI that takes over Joaquin Phoenix's life as he falls in love with her. Six years and $5 million (and counting) later they have realized that vision with Spiro, an artificial intelligence CRM that removes most of the administrative data entry from salespeople's lives and analyzes what their most profitable path is. Spiro cuts through that by handling it all and creating the datastream. Spiro handles the email, the texting, and even the phoning. Then it uses power natural language processing and machine learning to suggest the next most profitable actions. Honig has create special page for B2B Revenue Executive listeners: https://spiro.ai/b2brev/  “We publish a lot of content. We have about 700 blogs about sales and we've compiled them into The 44 Best Sales Tips Ever,” says Honig. “They are very tactical things that you can do when prospecting or working with customers to be more effective. There's a free download link.” To learn why Honig believes that Spiro will slay Salesforce, check out the podcast.

For most of us, it's a pipe dream. For Adam Honig, Founder and CEO of Spiro, it has become a business that he believes can slay Salesforce. It all started one Saturday night in 2013 when Honig went to see the near-future Spike Jonze movie Her, which stars an uncredited Scarlett Johansson as the voice of an AI that takes over Joaquin Phoenix's life as he falls in love with her. Six years and $5 million (and counting) later they have realized that vision with Spiro, an artificial intelligence CRM that removes most of the administrative data entry from salespeople's lives and analyzes what their most profitable path is. Spiro cuts through that by handling it all and creating the datastream. Spiro handles the email, the texting, and even the phoning. Then it uses power natural language processing and machine learning to suggest the next most profitable actions. Honig has create special page for B2B Revenue Executive listeners: https://spiro.ai/b2brev/  “We publish a lot of content. We have about 700 blogs about sales and we've compiled them into The 44 Best Sales Tips Ever,” says Honig. “They are very tactical things that you can do when prospecting or working with customers to be more effective. There's a free download link.” To learn why Honig believes that Spiro will slay Salesforce, check out the podcast.

In general, salespeople don't like when technology is applied to the sales process, says Adam Honig. It cramps their style. But, as founder and CEO of Spiro Technologies, Adam has found a way to inject the latest tech in order to move prospects through the pipeline faster and easier… in a way that sales teams embrace.One way is to give each salesperson a very specialized type of assistant – that's not even human. We find out how it works and how you can get started, as well as discuss… CRM taken to the next level, and then the level beyond that  How to make sure your goals aren't abstract (and unachievable) A method for qualifying top prospects automatically The best way to find out what's wrong – and what's right – with your sales process And more

If you sold sales software to sales people, and the software promised a specific outcome, how would you help customers achieve that outcome? You might publish that outcome on a dashboard in your product and place it in a highly visible location so your customers can see it every day. You might also overlay a target on the dashboard so customers know the number they need to achieve and the gap between current state and goal state. You might also color code the dashboard to make it even easier to understand current state. This is just what Adam Honig, founder and CEO of Spiro.ai does in his CRM product. The outcome Spiro is designed to help customers achieve is having more meaningful conversations with customers. Sales people spend 40% of their time doing administrative work in CRMs when they should be spending more of that time on high value tasks, like talking to prospects. While conversations with prospects does not necessarily lead directly to new sales, it does put sales people in a position to succeed. So Adam's goal is to help customers have more of those conversations and help them track towards that outcome.  Learn more about Adam Honig: Spiro: https://spiro.ai/helpingsells/ Get on the email list at helpingsells.substack.com

Adam Honig, Co-founder & CEO at Spiro Technologies, joins me for the second time on this episode.

Adam Honig, is the Founder of Spiro Technologies. In this episode, Adam talks about the need to provide sales reps with real-time data-driven insights and actionable recommendations they can use to boost their productivity. He describes how CRM systems are perceived by sales reps to be “command & control” systems for management, not a productivity tool for them. And, he provides an introduction to a new generation of sales productivity tools, including his own product, Spiro, that have specifically been designed for use by sales reps to help them increase win rates and deal size. This is a must listen episode for sales reps and managers

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Proactive relationship management * Scarlett Johansson got him started in AI * Worked in CRMs for decades and everyone hated them * Pick good co-founders * How do they treat people under them? * Have their "underlings" interview them. Get all of the show notes for every episode of The Sales Podcast ( https://www.thesaleswhisperer.com/podcasts/ ) with Wes Schaeffer, The Sales Whisperer® ( https://www.thesaleswhisperer.com/ ). Use these resources to grow your sales: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out early episodes of The Sales Podcast: * Episodes 1 to 10 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten ). * Episodes 11 to 20 ( https://www.thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20 ). * Episodes 21 to 30 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-21-30 ). * Episodes 31 to 40 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). * Episodes 41 to 50 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-41-50 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy