Content Jam: Content Marketing

Barry and Andy key in on the ways to develop your writing voice. Lotsa' examples. Lotsa' great writers too.

Fun one... In this edition, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it's okay for "okay" to do the trick sometimes?

Andy and Barry review the results from Orbit Media's Fourth Annual survey of business bloggers and discuss blogging trends.

Andy and Barry do a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.

In this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.

Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes. inkedIn (and general social media) etiquette. Who do you connect with on LinkedIn?

Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.

Andy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.

In this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing your personal brand.

Some companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Barry present simple ways to get started with content marketing metrics.

In this episode, Andy and Barry discuss how digital PR chumps hunting for backlinks sabatoge their success with useless outreach tactics to influential bloggers.

In this episode of Content Matters, Andy and Barry look at effective ways to get your content created and published.

In this episode of Content Matters, Andy and Barry discuss the important things you need to consider as you expand your content marketing efforts and build your team.

Andy and Barry discuss the many benefits of repurposing content, explain many useful strategies for doing so, and discuss some great examples.

In this episode, Barry and Andy reveal the findings from Orbit Media's annual research about the tactics used by business bloggers—and which created the strongest results.

Andy and Barry discuss the many ways content marketers benefit from collaborating with other content creators and influencers.

In this episode Andy and Barry discuss tips and tactics effective content marketers use to edit their copy.

Andy and Barry talk about how to make smart choices for your website's navigation that serve your customers and your marketing goals.

In this episode of Content Matters, Andy and Barry uncover the reasons why successful marketers create infographics as well as strategies for creating them effectively.

Andy and Barry review the many choices you make to optimize the design of your blog for a great user experience. Special guest: Rebecca Gill.

The process of creating a homepage tends to overwhelm—and even paralyze—website creators and marketers. Andy and Barry guide you through the process of planning and designing your homepage from top to bottom.

Ever struggle to find ideas for your content? In this episode of Content Matters Andy and Barry fill you up with easy ways to identify which topics to cover to build your audience.

The recipe for great written content begins with the right ingredients. Andy and Barry blast through 14 ingredients great writers use to consistently deliver inspiring content.

Have you got a book in you? Do you need to publish a book? Are there shortcuts and hacks to the powerful world of "authorship?" Let's talk about this.

You may or may not understand domain authority (DA). If you're concerned with SEO, you need to. This episode will make it all so clear to you.

Many marketers obsess over bounce rate. Should they? In some cases, it indicates success. Andy and Barry explain when you should and shouldn't be concerned and talk about the pages where bounce matters most.

Where do you begin with email marketing and how do you use the age-old channel to develop relationships with customers and build your business? Andy and Barry offer answers in this episode.

Andy and Barry run through the tactics it takes to optimize your pages and posts effectively and realize results on search.

Andy and Barry go through your home page left to right, top to bottom, and desktop to mobile to deliver smart practices to help you create a homepage that accomplishes the objective.

Companies that struggle to achieve their goals with content marketing usually don't have documented strategies. Andy and Barry discuss how and why to create an all-important mission statement, which gives your marketing the focus needed to be effective.

In this episode, Andy and Barry talk about how interviewing experts helps you generate greater content and build meaningful relationships.

In this episode, Andy and Barry explain strategies they apply before, during and after conferences and marketing events to realize all kinds of benefits and ROI.

Andy and Barry share how their experiences with guest blogging helped build their authority and attract readers to their blogs.

"Find something practical, take an action and measure the results of that action. That’s the difference between good and great marketing." ~ Andy @Crestodina on making your analytics matter

In this episode of Content Matters, Andy and Barry talk about why visual marketing matters and how to make it a powerful part of your content marketing.

Barry says you'll lose the battle for attention without them. Andy says they're the things we actually click and share. We're talking about great headlines in this edition of Content Matters because they're key to making your content magnetic.

It may not sound sexy, but as a format, research-based content can outperform anything else you create. In this episode, Andy Crestodina and Barry Feldman discuss the powerful pull of content based on research.

Content Marketing World 2015 posed a challenge to marketers around the world: create content that makes a difference in people's lives. The message inspired this new program, Content Matters. In this, the premier edition of the podcast, Andy Crestodina and Barry Feldman discuss their take-aways from the world's largest content marketing event.