Podcasts about marketing teams

In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate tedious and time-intensive tasks like reformatting resumes and project sheets. About Shane: Shane Kane Director | Turner & Townsend Over the course of his marketing career, including work at an independent marketing agency and professional service firms focused on building design, construction and management, Shane has advanced marketing programs within national and international markets. His leadership, development and execution of multi-faceted marketing and business development programs has been aimed at strengthening overall corporate visibility while advancing new business pursuit interests. He has extensive experience in generating brand impressions, developing messaging, measuring effectiveness and guiding target audiences into the business development cycle. Using this integrated marketing and business development communications approach, he has led marketing teams and been involved in marketing efforts that have translated into new business contract awards exceeding $10 Billion in construction value in the last 12 years. Links: LinkedIn: https://www.linkedin.com/in/shanekane/ Website: https://www.turnerandtownsend.com/

Tired of waiting for leads to come to you? A door-to-door marketing team can be the game-changer that fuels rapid business growth. Learn how home service business owners can recruit, train, and compensate a high-performing team that brings in 100+ leads a month—without relying on expensive ads. Master the scripts, timing, and strategies that make this approach so effective. Join host Adam Sylvester with Mike Gore-Hickman of Painter Growth.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Marketing org charts may look innocent, but they're loaded with meaning. Split your team into “revenue” and “corporate” and you're sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be built for trust, speed, and results. In this episode, Drew Neisser is joined by Kelly Hopping (Demandbase), Lesley Davis (Waggoner Engineering), and Gary Sevounts (Simpplr) to discuss how they're shaping marketing teams that reflect clearer priorities, move in sync with the business, and operate at the pace growth demands. In this episode: Kelly built her team around one goal: earning sales love. It reshaped her team's structure, mindset, and KPIs.  Lesley explains how cultural clarity and cross-functional trust helped her team scale fast inside a complex org.  Gary shares how “Treasure Ops” became a full-funnel GTM engine, reviving stalled deals and tying ops directly to pipeline. You'll also learn:  Why your org structure should follow how your buyers engage  How AI is already shifting roles  How shared metrics and a single definition of success align marketing and sales  Tune in for a look at how marketing teams are being built to meet the moment!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Ep. 326 What if you could replace (or supercharge) your entire marketing team in under 45 minutes? Kipp and Kieran dive into how AI can build you an elite-level paid marketer, brand marketer, and product marketer, all powered by custom GPTs. Learn more on step-by-step instructions for creating expert marketing AI profiles, building custom GPTs that act as top-tier marketers, and how to leverage these virtual teammates to solve real business challenges—without hiring new humans. Mentions Get our Luke "The Paid Marketer" Master GPT here: https://clickhubspot.com/gjw ChatGPT https://chatgpt.com/ Claude https://claude.ai/ DALL·E https://openai.com/index/dall-e-3/ Brian Balfour https://brianbalfour.com/ Slack https://slack.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=18ouksJBwT4&t=38s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Scott Kabat is the Founding Partner and CEO of 621 Consulting, which provides fractional marketing leadership to help companies accelerate growth and navigate strategic transitions. With a team of over 350 seasoned marketers, 621 Consulting offers services, including go-to-market planning, demand generation, revenue operations, and brand positioning. Before founding 621, Scott held executive roles such as CMO at One Medical and Prezi, led the launch of Flip Video (acquired by Cisco), co-founded the edtech startup Knowmia, and held marketing positions at Cisco and Clorox.  In this episode… In today's competitive landscape, building a brand that stands out isn't just about flashy campaigns; it's about challenging the status quo and forging deeper connections with customers. But how do companies navigate this process while assembling the right marketing leadership to scale effectively? According to Scott Kabat, a seasoned marketing strategist and entrepreneur, the key lies in crafting a clear challenger narrative that resonates emotionally while delivering simplicity and value. He highlights that too many companies get trapped in complexity, diluting their message and missing their moment. By focusing on what makes a brand likable in an otherwise unlikable category, leaders can differentiate themselves and inspire loyalty. Scott also emphasizes the growing importance of fractional marketing teams in bridging skill gaps and providing strategic direction during pivotal growth phases. In this episode, John Corcoran sits down with Scott Kabat, Founding Partner and CEO of 621 Consulting, to discuss building challenger brands and leading fractional marketing teams. They explore how to align brand storytelling with business strategy, the benefits of fractional CMOs, and why marketers need to embrace experimentation. Scott also shares how his early career experiences shaped his leadership philosophy.

Learn how to leverage advanced AI strategies that most business owners miss The untapped potential of artificial intelligence for business growth. The conversation explores how most people are barely scratching the surface of AI's capabilities, sharing practical examples of how AI can research prospects, create marketing campaigns, build prototypes, and even write books in a fraction of the time traditional methods require. Mike Koenigs is the author of "The AI Accelerator" and founder of the Superpower Accelerator. As one of Charles' early mentors, Mike has consistently stayed ahead of marketing trends and now helps business owners harness AI to expand their capabilities, create one-person marketing teams, elevate their authority, and scale without adding headcount. His innovative "thousand dollars cup of coffee" campaign demonstrates how AI-powered research can transform client consultations and dramatically increase revenue. KEY TAKEAWAYS: Most businesses only scratch the surface of AI potential, using basic ChatGPT instead of the full AI ecosystem. Quality AI output directly reflects quality input—effective prompt crafting is essential. Successful AI adoption requires understanding possibilities, selecting right tools, and focusing on four key functions. Being "tool agnostic" is crucial—multiple AI models provide better insights than any single tool. AI's greatest advantage comes from unleashing imagination and asking better questions. Create AI style guides to capture brand voice and apply consistently across all content. The "one-person marketing department" is now possible through comprehensive AI tools. Mike's "thousand dollars cup of coffee" model demonstrates how AI research transforms high-ticket sales. Websites: Main Website: https://superpoweraccelerator.com/ AI Accelerator: https://ai.mikekoenigs.com/ Book Website: https://aiaccelerator.mikekoenigs.com/ Social Media: LinkedIn: https://www.linkedin.com/in/mikekoenigs/ Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Send us a textIn this episode, Anika Zubair discusses the vital collaboration between customer success and marketing with guest Ashna Patel. They explore how aligning these two functions can drive growth, retention, and upsells. Ashna shares her journey from customer success to marketing, emphasizing the importance of messaging and cross-functional teamwork in enhancing the customer experience. The conversation highlights the need for customer success professionals to leverage marketing resources and insights to better serve their customers and achieve organizational goals. In this conversation, the speakers discuss the critical alignment between marketing and customer success teams, emphasizing the importance of collaboration to enhance customer retention and product adoption. They explore how effective messaging and nurturing relationships can drive growth, and the role of AI in shaping the future of customer success. The discussion highlights practical strategies for cross-functional collaboration and the need for open communication to ensure that both teams work towards common goals.Signup to the VIP Waitlist for RevUP Academy: https://thecustomersuccesspro.com/revupTimestamps:00:00 Introduction 02:52 Ashna Patel's Transition from Customer Success to Marketing06:06 Understanding the Bow Tie Model in Customer Journey09:10 The Role of Marketing in Customer Success11:53 The Importance of Messaging in Customer Engagement15:02 Aligning Marketing and Customer Success Teams17:54 Leveraging Marketing for Customer Retention and Growth20:54 Building Cross-Functional Relationships for Success32:39 Team Alignment for Customer Success35:05 Marketing's Role in Customer Retention39:55 Nurturing Customer Relationships42:04 Effective Messaging Strategies48:15 Cross-Functional Collaboration for Success55:30 Conclusion and Key TakeawaysConnect with Anika:LinkedInYouTubeTikTokInstagramWebsite: thecustomersuccesspro.comCoaching with Anika: CSM RevUP AcademyConnect with Ashna Patel:https://www.linkedin.com/in/ashnapatel92/Ashna Patel is a former award-winning Customer Success leader turned Marketer, bringing over a decade of experience in customer engagement, retention, and growth. After years of driving customer success strategies, she transitioned into marketing to bridge the gap between pre- and post-sales, leveraging her deep understanding of customer needs to fuel demand generation and customer marketing. Apart from this, Ashna is also passionate about helping professionals build personalized systems to prevent burnout, enhance productivity, and achieve sustainable success (personally and professionally).  Podcast Editor: https://podcastmagician.com/

From keyword research to content creation, AI is blowing past what most teams can handle manually. The smartest move now? Stop resisting and start partnering—because those who treat AI as a strategic advantage will outpace everyone still playing catch-up. Timecodes⏰ (00:00) The Rise of AI in Marketing (02:57) AI Tools Transforming Marketing Efficiency (06:12) The Future of Work: Adapting to AI (08:45) AI as a Strategic Partner (12:07) Embracing AI for Competitive Advantage How to Connect: IG: / ericosiu X: / ericosiu

Ready to navigate the AI revolution in higher education marketing? This episode dives deep into how institutions are leveraging artificial intelligence to connect with students, streamline operations, and stay ahead of the curve.We explore Arizona State University's innovative approach, uncovering how their AI Innovation Challenge sparked campus-wide adoption and yielded tangible results. Learn how fostering a culture of experimentation and responsible implementation can transform your institution's marketing efforts.Discover practical AI applications you can implement today, from crafting compelling content with AI assistance to building intelligent bots that enhance communication and brand consistency. We'll also highlight the power of community and knowledge sharing, showcasing how the AI Beacon Network is empowering higher ed marketers across the country.Connect with Tina Miller on Linkedin: https://www.linkedin.com/in/tinamiller3/

In dieser Episode spreche ich erneut mit Norbert Schuster, Vordenker für modernes Marketing und Vertrieb. Wir tauchen tief ein in die Welt von Marketing & Sales Automation – und schauen uns an, wie der Einsatz von LinkedIn, Video und cleveren Prozessen den Vertrieb transformieren kann. Norbert bringt nicht nur spannende Insights rund um das Thema „Red Rope“ mit, sondern zeigt auch, wie er gemeinsam mit Michael Schreck eine Methode entwickelt hat, die Unternehmen dabei hilft, zielgerichteter und erfolgreicher mit LinkedIn zu arbeiten. Du erfährst, warum es mehr braucht als Personas auf dem Papier, was eine wirklich gute Zielgruppenanalyse ausmacht – und warum aus einem roten Faden im besten Fall ein dickes rotes Seil werden sollte. Wir werfen einen Blick darauf, wie Sales- und Marketing-Teams von einer durchdachten Automatisierung profitieren können. Du lernst, wie LinkedIn-Profile und Content-Strategien datenbasiert optimiert werden – und wie es gelingt, daraus echte Leads zu machen. Ein weiteres Highlight: Die Rolle von Video im modernen Vertrieb. Norbert zeigt, warum Video nicht nur für hippe Start-ups, sondern gerade für B2B-Unternehmen zum Gamechanger wird. Außerdem sprechen wir über die Hemmnisse, die viele Unternehmen noch davon abhalten, den nächsten Schritt zu gehen. Warum eine gute Strategie, das richtige Mindset und Mut zur Veränderung gerade jetzt wichtig sind, erfährst Du ebenfalls. Ein weiteres Highlight dieser Folge ist die Diskussion über den „Safe Space“, den es braucht, damit Mitarbeitende sich überhaupt vor die Kamera trauen – und warum die Angst vor der Kamera oft der größte Showstopper ist. In dieser Folge erfährst Du: ✅ Was es mit dem „Red Rope“ in Sales & Marketing auf sich hat. ✅ Warum datenbasierte Persona- und Verhaltensanalysen den Unterschied machen. ✅ Wie LinkedIn und Automation optimal zusammenspielen. ✅ Warum Video ein unverzichtbarer Bestandteil moderner Vertriebsprozesse ist. ✅ Wie Du Mitarbeitenden den nötigen „Safe Space“ für Videokommunikation gibst. Mehr über Norbert Schuster: ✅ Webseite: https://www.strike2.de ✅ Blog: https://fromcoldtoclose.de/ ✅ Podcast: https://norbert-schuster.de/podcasts/ ✅ YouTube: https://www.youtube.com/c/NorbertSchuster ✅ LinkedIn: https://www.linkedin.com/in/norbertschuster/ Mehr zu meinem Thema Videokommunikation 4.0 erfährst Du hier: Meine Website: https://www.coporate-studio.de Mein LinkedIn Profil: https://www.linkedin.com/in/florian-gypser/ Du hast ein Thema rund um Corporate Videokommunikation, zu dem Du gerne einmal einen Podcast mit mir hören möchtest? Oder Du hast spannende Inhalte zum Thema und möchtest gerne mal Gast in meinem Podcast sein? Dann schreib mir an podcast@corporate-studio.de

Bereits 1984 schickte das IT-Unternehmen IBM sein gesamtes Marketing-Team für ein Wochenende auf ein Teamevent in die Wildnis. Ohne Laptops, ohne Anzüge und nur mit Zelten & Kompass ausgestattet, lernte sich das Team neu kennen. So schuf das Event neuen Raum für Gedanken, Ideen und Innovationen, die die Produktentwicklung enorm voran brachten. Was ein Teamevent erfolgreich macht und wie es zielführend eingesetzt wird, wollen wir heute gemeinsam herausfinden.Hier kommt ihr zu unserer angesprochenen Folge zu unserem Boss-Tausch

Feeling overwhelmed by marketing your jewelry business? What if you could have a full marketing team at your fingertips without the hefty price tag? In this game-changing episode, I reveal how I've trained AI to become my secret weapon for creating magnetic content that sounds authentically human. Discover my exact process for programming AI to match your unique brand voice, write compelling emails that convert, and create social media content your premium buyers can't resist - all in a fraction of the time! Even if you're tech-resistant, these simple hacks will transform how you show up in your business.In this episode, you'll learn:[03:17] How AI transformed my business efficiency and marketing capacity[07:20] The exact process to train AI to match your unique brand voice[11:42] My voice-to-text hack that makes AI content sound authentically human[15:35] How to use AI for product descriptions that actually convert[19:53] Creating content calendars and social captions in minutes[21:18] Using AI for email sequences and launches[24:54] The mindset shift needed to embrace AI effectively[27:40] Why AI amplifies creativity instead of replacing itHere are the resources mentioned in the show:Download 50 AI Content Prompts for Jewelry BrandsJoin the waitlist for Desire AIAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

As your nonprofit grows, the question of how to manage your marketing efforts becomes increasingly crucial. Should you hire a contractor, bring marketing in-house, or maintain a mix of both? In this episode, we explore the intricacies of building and expanding your marketing team, offering insights on when and how to make these pivotal decisions. Our guest, Kasper Sierslev, brings a wealth of experience from both agency and in-house perspectives. As a visionary thought leader in marketing operations, Casper shares valuable strategies for nonprofits at various stages of growth.   Key Insights on Marketing Team Development - The importance of balancing in-house expertise with external perspectives - How to determine which marketing functions to bring in-house first - Strategies for effective collaboration between internal teams and external agencies - The value of documenting processes and creating annual marketing plans   Building Your Marketing Dream Team Casper suggests starting with a small, versatile team: - A digital graphic designer for visual content creation - A copywriter to maintain consistent messaging and brand voice This foundation allows you to handle day-to-day marketing tasks while still leveraging external expertise for specialized projects or campaigns. Maximizing Agency Partnerships When working with external agencies, Casper recommends: - Clearly defining project scope and expectations - Fostering transparent communication and collaboration - Utilizing agencies for their unique insights and industry trends - Balancing agency work with in-house capabilities for cost-effectiveness   Streamlining Your Marketing Operations To create more time for creative work, Casper emphasizes the importance of: - Mapping out processes and creating playbooks - Batching content creation for efficiency - Regularly reviewing and refining your marketing strategies By implementing these strategies, you'll be better equipped to make informed decisions about your marketing team's structure and capabilities, ultimately driving more effective campaigns and better results for your nonprofit.   Want to skip ahead? Here are key takeaways: 07:12 Building Your Initial Marketing Team Start with a digital graphic designer and copywriter as your foundation for handling day-to-day marketing tasks. 15:38 Balancing In-House and External Resources Learn how to effectively collaborate with agencies while maintaining control over your marketing strategy. 23:05 Streamlining Marketing Operations Discover techniques for creating efficient processes that free up time for creative work and strategic thinking. 29:47 Embracing Creative Ideas Understand the power of innovative thinking in marketing and how to prioritize creativity in your campaigns. Kasper Sierslev Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry. As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes. Kasper's passion for in-house marketing is palpable, evident in his best-selling book, “Moving In-House. (https://moving-in-house.com/the-book)” Learn more at https://zite.agency https://www.linkedin.com/in/kaspersierslev/ https://www.instagram.com/cphillustrated/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Watch here: https://youtu.be/BbypHaRpOtAAbout the Guest: Victoria Hajjar is the founder of Ugli Ventures and a marketing strategist with deep experience building brands from the inside out. With a background that spans A&E, real estate development in China, and leading marketing departments for high-growth companies, Victoria has learned to build marketing engines that are scalable, measurable, and ready for acquisition. Her superpower? Turning messy marketing into a growth asset—fast.Summary: In this episode of How2Exit, host Ron Skelton sits down with Victoria Hajjar, founder and CEO of Ugli Ventures, for an energetic, no-fluff conversation about what it really takes to build a marketing machine that adds value in an M&A context. Instead of chasing vanity metrics or relying on branding for branding's sake, Hajjar breaks down the systems, scorecards, and human factors that make marketing a driver—not a passenger—of enterprise value. Whether you're a seller prepping for exit or a buyer looking to avoid post-acquisition marketing disasters, this is required listening. Victoria doesn't just theorize—she's been on the acquisition side and knows firsthand what it looks like to inherit a marketing mess… or a marketing moat.Key Takeaways:Marketing departments often feel the most vulnerable in acquisitions because buyers usually already have their own team. But dismissing the seller's marketing team too quickly risks losing the local expertise and systems that are driving current revenue.Buyers should pause before overhauling anything—Victoria recommends a 60-90 day observation window before making marketing changes post-acquisition.Most sellers don't have a documented, measurable marketing system, and this lack of structure reduces perceived business value.Brand value isn't just logos or followers—it's trust, relationships, and conversion rates. You need to prove that your audience responds to your messaging with measurable action.Having one “rainmaker” on the marketing team is risky. Buyers want marketing systems that are transferable and not tied to individual talent.Scorecards, SOPs, and a full-funnel strategy (not just top-of-funnel lead gen) are what differentiate valuable marketing machines from chaotic ones.AI can't replace human accountability. You can use AI tools for implementation and analysis, but you still need a human to own the marketing outcomes and make judgment calls.Hyper-personalization is the future of marketing. With AI, customers will expect messages tailored to their unique context. Businesses need to prepare for that now—or get left behind.--------------------------------------------------Contact Victoria onLinkedin: https://www.linkedin.com/in/victoria-hajjar/Website: http://www.ugliventures.com/--------------------------------------------------

In this episode of Tomorrow's Best Practices Today, Cari Jaquet—currently CMO at Normalize (acquired by Proofpoint)—joins us to talk candidly about what it really takes to grow as a marketing leader, navigate shifting company stages, and build high-performing teams. From her early days in demand gen to driving BigPanda's unicorn run, Cari reflects on the inflection points, missteps, and mindset shifts that shaped her career.We dive into:- The surprising power of “doing the work” in early-stage startups.- How to recognize when your company is truly ready for a CMO.- Building marketing from 2 people to 11 during a crisis—and what changed.- The underrated skill of knowing when to abandon a campaign.- Using AI as a creative partner (not a replacement).- Transitioning from VP to CMO: mentorship, scorecards, and honest reflection.- Why empathy for sales and customers still defines great marketing.Show Notes: 00:00 – Intro: Meet Cari Jaquet01:38 – Career Path: From Demand Gen to CMO05:48 – Matching Marketing Skills to Company Stage10:39 – Building a Marketing Team from Scratch15:25 – Market Timing and the BigPanda Unicorn Run18:26 – Creative Campaigns During COVID24:10 – Field Marketing and High-Touch Campaigns26:28 – When to Hire a CMO vs. Go Fractional33:54 – AI in Marketing: Hype vs. Help41:47 – Life Outside the Zoom Box-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----#b2bmarketing #b2b

Episode Summary:In this episode of Brand Runner, we explore Canva's Visual Suite 2.0 — a major shift that brings design, AI, code, and data into a single creative workspace. From Magic Studio to Canva Code, we break down the most impactful features and what they mean for creative productivity, marketing teams, and the future of work.What We Cover:Canva AI and Magic Studio toolsVisual spreadsheets and real-time chartsCanva Code and no-code interactive toolsAI-powered workflows for faster content creationHow these changes impact collaboration and team structureResources Mentioned:Canva Create 2025 Keynote and Demos:https://www.youtube.com/watch?v=LupwvXsOQqshttps://www.youtube.com/watch?v=85f-fwJzUKMhttps://www.youtube.com/watch?v=RnVsl3PIx8UMore on Canva's Visual Suite:https://smallbiztrends.com/canva-launches-visual-suite-2-ai-tools/https://www.businesswire.com/news/home/20250410082173/en/Canvas-Biggest-Launch-Yet-Introduces-Visual-Suite-2.0-to-Redefine-Creativity-and-ProductivityConnect with Fabien:LinkedIn: https://www.linkedin.com/in/fabien-hameline/Newsletter: https://brandrunner.substack.com/Get weekly insights on creative productivity, branding, and modern marketing.New Book – The Five Rings of MarketingUnlock timeless strategy for today's marketing battles.Grab your copy here: https://brandrunner.kit.com/8b9a431f0f?utm_source=podcast&utm_medium=shownotesThis episode was produced with the help of AI.

Are you tired of wearing all the marketing hats in your small business? Juggling social media, email campaigns, content creation, and analytics while trying to actually run your business? What if I told you there's a new wave of AI that doesn't just help with tasks - it actually takes control and drives results on its own? The challenge for small businesses has always been competing with larger companies that have entire marketing departments. Traditional marketing automation helped, but it still required significant human oversight and technical expertise. Small business owners were left either spreading themselves too thin or watching opportunities pass them by. But today's guest is here to show us how agentic AI is completely rewriting these rules. Alex Carlson, host of The AI Marketing Navigator podcast and owner of Digital Pop, is at the forefront of this revolution. He's helping small and medium-sized businesses harness the power of autonomous AI to create what he calls an "AI Digital Marketing Department" - giving them enterprise-level marketing capabilities at a fraction of the cost. Alex is not just talking about these technologies - he's implementing them daily for his clients and sharing his insights through his podcast. His work with tools like Clay.com and Lindy.ai is showing small businesses how they can leverage agentic AI to compete with larger competitors, and his practical approach to AI implementation has helped countless businesses transform their marketing operations. The AI Hat Podcast host Mike Allton asked Alex Carlson about: ✨ Autonomous Marketing Evolution - Agentic AI represents the next generation of marketing automation, capable of independent decision-making and execution. ✨ Cost-Effective Scaling - Small businesses can now access enterprise-level marketing capabilities without the traditional overhead of a full marketing department. ✨ Strategic Implementation Path - Success with agentic AI requires a thoughtful approach to tool selection and integration, starting with core marketing functions. Learn more about Alex Carlson Connect with Alex Carlson on LinkedIn Resources & Brands mentioned in this episode Digital Pop AI Marketing Navigator Podcast Clay.com Dux Soup Lindy.ai Agorapulse The Surprising Truth About AI Adoption in Marketing Teams with Corbett Drummey, Lightricks and the AMA Agent.ai Dharmesh Shah Zapier Cursor Replit Custom GPTs for Marketers: Work Smarter, Not Harder AI Training & Bootcamps Chris Carr AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/marketing-automation-2-0-why-agentic-ai-is-a-game-changer-for-small-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textKendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives.Topics covered in today's conversation include:How to align marketing team goals with broader business objectivesUnderstanding the fundamental importance of knowing your customers at multiple levelsIdentifying different buying centers within customer segmentsMeasuring marketing's impact on the bottom lineBuilding cross-departmental collaboration to prevent marketing from being the first to blameCreating a shared vision for how marketing teams should functionConnect with Samuel WinderoLInkedIn: https://www.linkedin.com/in/samuwelii/Are You Ready to Elevate Your Marketing Strategy?Marketing is anything but a perfect science, but understanding your customers, aligning with business goals, and measuring impact can set you up for success.Enjoyed this episode? Don't forget to subscribe Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

This time on episode 542 of Delivering #MarketingJoy, Jeff Sauer joins us to talk about how to create a "minimum viable system" as a process in your business, how to automate your business, and how to use AI to create your marketing dream team! Listen now!

Sales and marketing teams often feel worlds apart—competing priorities, clashing strategies, and constant miscommunication. But it doesn't have to be that way.In this episode, we break down how sales and marketing can finally get aligned, collaborate effectively, and drive more revenue by working smarter—not harder. We reveal practical steps for modern B2B teams to bridge the gap, streamline their processes, and tackle today's toughest growth challenges together.Tune in and learn:+ The critical mistake keeping your teams misaligned+ How to build a powerful sales & marketing partnership+ Why modern sales and marketing alignment is your key growth leverThis is a must-watch episode for sales and marketing professionals who are tired of internal friction and want clear, actionable strategies for winning as one unified team.-----------------------------------------------------

Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms internal company interactions. By utilizing an employee communications cloud platform like Staffbase, companies can revolutionize their communication strategies with their workforce. Join David as he explores the topic of fixing broken marketing team communications in this insightful episode. Show Notes Connect With: David Burnand: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms internal company interactions. By utilizing an employee communications cloud platform like Staffbase, companies can revolutionize their communication strategies with their workforce. Join David as he explores the topic of fixing broken marketing team communications in this insightful episode. Show Notes Connect With: David Burnand: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  This week our host Brandi Starr is joined by Jorge Alvarez, seasoned B2B SaaS marketing leader and co-founder of Evolve IQ.  Meet Jorge Alvarez, a powerhouse in the marketing realm with over two decades of experience in driving growth at fintech and data organizations. With four successful stints as a CMO and a history of managing a $500 million investment portfolio at American Express, Jorge has mastered the art of data-driven marketing strategies, ABM, and funnel optimization. Currently, he integrates the latest generative AI tactics to revolutionize team efficiency and deliver high-impact results at Evolve IQ.  In this episode of Revenue Rehab, Brandi and Jorge explore how AI is transforming the marketing landscape. They delve into whether AI is making marketing specialists obsolete or is it merely the next evolution in team structure. This conversation navigates the balance between human expertise and AI capabilities, offering insights into the future of marketing roles and strategic leadership.  Episode Type: Problem Solving Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.   Bullet Points of Key Topics + Chapter Markers:  Topic #1 The Future of Marketing Teams with AI [00:05:46] Jorge Alvarez discusses the transformative role of AI in marketing, emphasizing how it will alter team structures: “The power of AI, it's huge. And when you start digging deeper into agentic AI and the possibilities that that enables, you see that it's going to change fundamentally. The way we work, like the way we set up our teams is going to be very different.”  Topic #2 Specialists vs. Generalists in the Age of AI [00:08:27] Alvarez provides insight into the ongoing debate about the necessity of specialists vs. generalists in marketing as AI becomes more prevalent: “The way I see it is that you have your CMO that should be super experienced… and then you have generalists that are actually executing on those tasks and they work alongside maybe an engineer that is taking care of setting up the agents in the proper way.”  Topic #3 Preparing for an AI-Driven Future [00:29:44] On adapting to new AI technologies, Alvarez shares advice for those early in their marketing careers: “I would say start learning about all sorts of tools, start implementing them at your job, if it's possible. Right…I see, I follow many, many podcasts and, you know, YouTubers and on a weekly basis, the number of advancements we get…it's going to, if you don't, it's going to hit you in the face at some point.”  What's One Thing You Can Do Today  Jorge's ‘One Thing' is to dive into implementing AI with simple workflows and activities. “Just start jumping into it and testing different ways. You'll find yourself pleasantly surprised by the efficiency and possibilities these tools bring. Start small, explore what AI can offer in your tasks, and gradually incorporate it into your workflow to maximize its potential.”  Rapid Fire Round  In this rapid-fire round, Brandi Starr asked Jorge Alvarez four critical questions about balancing AI and human resources in business.  When asked, “If your company is struggling to figure out where to leverage humans versus AI, what's the first thing you should do?” Jorge's advice was simple: Start implementing AI in small ways. Don't overthink it; just begin testing and iterating.  In response to “What's one red flag that signals a company has this challenge but doesn't realize it yet?” Jorge pointed out that if a company outright bans AI, that's a sign they're falling behind.  When asked, “What's the most common mistake people make when trying to determine human versus AI?” he emphasized that failing to revisit AI tools regularly is a huge misstep as what didn't work two months ago may be game-changing today.  Finally, to the question, “What's the fastest action someone can take today to make progress?” Jorge doubled down: Start experimenting. The sooner you begin, the sooner you'll uncover opportunities.  Buzzword Banishment  Jorge's Buzzword to Banish is ‘ABM' (Account-Based Marketing). Jorge argues for its banishment because “people throw ABM for many things that are not ABM and it kind of cheapens a little bit the impact of such an amazing methodology.” Brandi agrees, pointing out that it is not only overused, but often used incorrectly.  Links:  LinkedIn: https://www.linkedin.com/in/jorgealvareznyc/   CMO Blueprint: https://cmo-blueprint.beehiiv.com/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

As a B2B SaaS executive, it is fair to consider: Is my marketing team underperforming? With endless reports, unclear attribution models, and a constant flurry of activity, it can be tough to tell whether your team is actually moving the needle or just running in circles.In Episode 78 of the B2B SaaS Marketing Snacks Podcast, co-hosts Brian Graf and Stijn Hendrikse sit down with special guest CMO Antoine Vial to break down:The five key metrics that indicate whether your marketing team is strugglingHow to diagnose marketing underperformance strategically and tacticallyWhy team structure, data accuracy, and attribution models can make or break your effortsThe most common friction points between marketing, sales, and customer success—and how to align themBy the end of this episode, you'll have a clear roadmap to assess and optimize your marketing team's performance.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Measuring the ROI of Your SaaS Marketing Agency10 B2B SaaS Metrics & KPIs Every Founder Needs to Track to Optimize Performance7 Must-Know B2B SaaS Marketing Metric Benchmarks For SuccessT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

This week Jeanette Belashov, of Anvilogic, joins the show to talk about smarter and more authentic cybersecurity marketing.George K and George A talk to Jeanette about: Why the lead gen MQL mindset is total BS and hurts both your strategy AND your buyers Using selling signals instead of vanity metrics to actually help your sales team connect with the right accounts at the right time about the right use case Why marketers MUST get their hands dirty with the product and spend time understanding the day-to-day challenges of practitioners Creating hybrid attribution frameworks that actually make sense for today's complex buyer journeysJeanette drops some serious science about how successful cybersecurity marketers need to immerse themselves in the community - from Reddit threads to conference conversations - to truly understand what matters to security teams.As the CISO said: "This has to be one of the most value-filled episodes I've ever been a part of... You could probably do an entire course based on the themes and ideas she brought up."Check out the full episode wherever you listen to podcasts!

In this week's episode of the B2B Marketing Podcast, we spoke to Benefex about their joint Gold win for ‘B2B Marketing team of the year' at our 2024 B2B Marketing Awards. We sat down with Sally Winter, Marketing Director, Benefex to reveal all. We kicked off the conversation by discussing the structure of Benefex's team and how they were able to experience a huge amount of growth in just a few years. In addition, Sally touches on how to find the right people to deliver on the marketing strategy. Plus, they also talk about how to use your knowledge and expertise and apply it to different functions within the business. Want to learn more about the award winners? Check out our Winners Report: https://www.b2bmarketing.net/reports/b2b-marketing-awards-winners-report-2024/

Send us a textIn this episode, we interview Matt Fiel, EVP of Marketing at Penrod, a healthcare-focused Salesforce consultancy. As a one-person marketing team, Matt shares his strategies for maximizing efficiency, leveraging technology, and knowing when to outsource or expand.What you'll learn in this episode:How to prioritize tasks when you're the only marketerThe role of AI, automation, and project management tools in streamlining workWhen to outsource versus handling tasks in-houseHow to make a data-driven case for growing your teamThe key metrics that justify hiring additional marketing staffIf you're navigating the challenges of running marketing solo or leading a small team, this episode is packed with insights to help you scale smartly.

Beer 1: Troegs Boxing, boxing, and more boxing - Keyshawn Davis fight card recap and 135 landscape - Full card predictions for Beterbiev vs Bivol card. Beer 2: - Cobra Kai series finale - reactions, analysis, additions and subtractions. We loved the finale and the whole series

AI Won't Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today's industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca's insights might just change the way you think about your entire marketing approach. Key Moments:00:00 Who is Marketing Expert, Rebecca Messina?01:53 The Most Common Misconceptions in Marketing03:48 Adapting Marketing Strategies to Different Environments05:29 The Importance of Language in Marketing16:08 Cross-Functional Collaboration19:50 The Art of Risk-Taking26:06 Your Operating Model is Costing You Talent26:59 Global vs. Local Marketing Strategies28:32 Innovating Your Operating Model29:28 Hiring High-Performing Teams33:12 Navigating AI in Marketing39:16 Aligning Your Mission & Your Strategy42:28 Lightning Round & Rebecca's Top Resources47:28 Why Flexibility is Wealth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Account-Based Marketing (ABM) and intent data platforms like 6sense and Demandbase promise to revolutionize your go-to-market strategy—but are they actually delivering results? In this episode of the Sales Technology Podcast, host David Dulany sits down with Kristina Jaramillo, President of Personal ABM, to unpack the growing skepticism around ABM tech, why many teams struggle with implementation, and how sales, SDRs, and marketing teams can stop chasing bad intent signals and start closing bigger deals.Kristina shares real-world insights on:✅ Why intent data alone won't drive conversions✅ The missing strategy behind most ABM tech investments✅ How SDRs, sales leaders, and marketers can align for real revenue impact✅ The biggest mistakes teams make when adopting ABM—and how to fix themIf you're in Sales, Marketing, RevOps, or GTM leadership, this episode is packed with actionable insights to turn your ABM strategy from a money pit into a revenue machine.

In this special season 11 finale, host Klaudia Tirico sits down with Lindsay Tjepkema, founder of Human Brands Win and keynote speaker at the upcoming B2B Marketing Exchange West. During the chat, Lindsay discusses her 20+ years in B2B marketing and the importance of mindset in brand success. Specifically, she spotlights her "B.R.A.V.E." framework, and the importance for alignment with brand values, authentic relationships and positive energy in decision-making. Tune in now to:Get a sneak peek into her B2BMX West keynote session;Learn the "thinking brave" framework; Gain insights into the role of relationships in brand growth; Learn how to balance growth and brand values; andSo much more! Get the insights you need to build brand awareness, affinity, and trust with the right audience for long-term success, and don't miss Lindsay at B2BMX West. It's not too late to register! RELATED LINKS:Learn more about Lindsay Tjepkema here.Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15Follow us on LinkedIn and X.

Join John Golden in an engaging discussion with Kasper, founder of a company specializing in building in-house marketing capabilities. They dive deep into the advantages of in-house marketing over traditional agencies, including enhanced brand consistency and agility. Kasper outlines actionable steps for assessing spending, defining key roles, and establishing a clear brand voice. The episode highlights the role of AI in streamlining marketing tasks and optimizing campaigns. For businesses ready to transition to an in-house model, this episode offers valuable insights and strategies to enhance marketing.

Are your sales and marketing teams actually working together—or just pointing fingers? In this episode of Sales Is Not a Dirty Word, I break down why sales and marketing misalignment is costing businesses serious money and how you can fix it. Whether you're leading a sales team or a solopreneur working with a marketing agency, ensuring these two areas are in sync can dramatically increase conversions. Having managed multiple sales teams and marketing efforts, I've seen firsthand how small shifts in communication can lead to massive improvements in results. I'll walk you through how to align sales insights with marketing strategies so both teams (or just you) work smarter, not harder. In this episode, you'll learn: ✅ Why sales and marketing teams often clash—and how to get them on the same page ✅ The key questions sales should answer for marketing (and vice versa) ✅ How to create content that attracts the right prospects and pre-qualifies them ✅ The simple meeting strategy that helps teams uncover huge revenue opportunities ✅ How prioritizing feedback can prevent wasted time and effort

Highlights from this week's conversation include:Previewing Today's Topic (0:14Machine Learning Discussion (1:44)Conditions for Machine Learning Worthiness (6:59)Simplicity in Modeling (8:43)Predictive Analytics vs. Machine Learning (10:42)Optimization and Investment Problems (13:03)Practical vs. Theoretical Saturation (15:16)Building Relationships with Marketing Teams (19:52)Reporting Metrics and Attribution Models (22:49)Tracking Common Metrics (25:40)Understanding Profit Generation (27:46)ROI Calculation Challenges (29:49)AI in Customer Data Analysis (31:23)Execution Challenges in Marketing Automation (35:23)API Limitations in Marketing Tools (36:50)Optimizing Ads with AI (37:50)Challenges of Real-Time Data Integration (40:01)Final thoughts and takeaways (41:13)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

All sales training is sales enablement, but not all sales enablement is sales training.  In this week's episode of The Mindtools L&D Podcast, Ross Dickie and Lara are joined by Darren Bezani, Chief Salecologist at Salecology, to discuss:  what ‘sales enablement' means, and why it's intentionally broader in scope than sales training;   what sales enablement is designed to achieve, beyond increased sales;  the role of managers in sales enablement.  To learn more about Darren's work, head to salecology.com.  In ‘What I Learned This Week', Lara recommended the ‘How to Unlock the Power of Your Subconscious Mind' episode of Dr Rangan Chatterjee's Feel Better Live More podcast.   Ross D discussed Ben Betts' blog post ‘The fall of click-next e-learning: What Operator means for training'.  For more from us, visit mindtools.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.    Connect with our speakers     If you'd like to share your thoughts on this episode, connect with us on LinkedIn:  Ross Dickie  Lara Kidd  Darren Bezani 

Send us a textIn this episode, we interview Rachel Bulla, Associate Vice President of Growth at Fluency, Inc., an advertising operating system focused on digital advertising.What you'll learn in this episode:The difference between AI and automation in marketingHow AI-powered automation is saving marketers hours of manual workThe best ways to optimize marketing workflows using automationHow agencies can scale while improving employee satisfactionThe key criteria for selecting the right automation and AI toolsWhy data-driven decision-making is the future of marketing strategyIf you're a marketer looking to free up time and make smarter strategic decisions, this episode is a must-listen!

We're back with the most requested guest of the Free Outside Podcast—except it's just me requesting him. For his third appearance, Derrick Lytle joins the show to break down the Black Canyon 100K with the most in-depth, possibly inaccurate, but definitely entertaining preview out there. We discuss the dreamers and receivers of golden tickets, the state of ultra running rivalries (hint: we just ignited one), and why Hayden Hawks could still win this race from New Zealand. We also cover influencer participation (or lack thereof), how to look good for the live stream, and public domain excuses you can use if your race goes sideways. Other highlights include:

Today, we're talking with Kevin Wang, Chief Product Officer at Braze, a platform that enables businesses to build meaningful, personalized relationships with their customers across multiple channels. In this episode, Kevin talks about: How you can pair high-velocity market innovation with a long-term, consistent vision to beat competition year after year Why you should build durable teams, over agile org structures, to drive long-term success And, a process to partner with early adopters to get the best market insights for your product Links LinkedIn: https://www.linkedin.com/in/kevin-wang-96131916/ Chapters 00:00 Intro 00:56 Kevin Wang's Career at Braze 03:11 Understanding Selling to Marketers in SaaS 03:37 Braze's Customer Engagement Platform 08:03 The Evolution of Marketing Teams' Product Needs 13:25 Braze's Future-Forward Product Vision and Strategy 37:04 The Role of Durable Teams in Startups 39:07 AI and the Future of Customer Engagement 44:12 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr)

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on maintaining engagement without compromising on content value. Erin Sparks and Paula dive into the core philosophy of enterprise marketing strategies, focusing on effective goal-setting, the fine balance between creativity and productivity, and the pivotal role of AI in modern marketing. They tackle the often tricky conversations about budget allocations and staying the course amidst tempting trends. Paula shares her perspective: "You as a marketer want to be in front of your customer as often as possible... but if we do that, we are burning our marketing team and using budget inefficiently." Exploring the nuances between brand efforts and tangible ROI, Paula provides invaluable advice for navigating the complex landscape of marketing attribution. Key Segments [00:05:42] Strategic Marketing Amid Digital Noise [00:08:44] Balancing Creativity and Business Needs [00:12:00] Align Goals with Measurable Metrics [00:15:36] "Improving Communication in Project Processes" [00:17:36] EDGE of the Web Title Sponsor: Site Strategics [00:18:48] AI's Impact on Content Creation [00:23:10] AI Integration in Marketing Teams [00:24:38] EDGE of The Web Sponsor: Wix Studio [00:26:43] Optimizing Tech Stack in Marketing [00:30:04] Beyond Last-Touch Attribution [00:34:47] Building Inbound Brand Awareness Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix Studio: http://edgeofthewebradio.com/wixstudio Follow Our Guest LinkedIn: https://www.linkedin.com/in/paulaxmejia

In this episode, we dive into the dynamics of balancing in-house and outsourced marketing teams to maximize business growth. We explore the unique strengths of in-house teams—like brand familiarity, direct collaboration, and loyalty—and weigh them against the specialized expertise, scalability, and fresh perspectives that agencies provide.Sharing real-world examples, we highlight how a hybrid approach can bridge gaps, foster collaboration, and optimize resources for businesses at any stage. From navigating skill gaps to leveraging diverse ideas, we discuss how combining in-house and external marketing efforts delivers better results by focusing on shared goals, data-driven strategies, and flexibility. Tune in to learn how to create a marketing powerhouse that aligns with your unique business needs.Read the full blog post over at

Navigating tough financial times isn't just about cutting costs. It requires intentional leadership, proactive financial strategies, and keeping your team motivated.Whether you're feeling the pinch now or preparing for potential challenges, this episode of The Chris LoCurto Show is packed with actionable insights to help you lead with confidence.Let's dive in!Time Stamps & HighlightsIntroduction (00:00:00)Surviving tough times demands proactive leadership and a solid financial strategy to thrive, even when cash flow is tight. Examples included.The Importance of Financial Discipline Before Hard Times Hit (00:01:50)Hubris and overconfidence in good times can lead to financial disasters. Prepare ahead with humility and a financial cushion to weather unexpected storms. Examples included.Managing Finances During Tight Times (00:09:50)Tight times call for smarter financial management. Learn how to audit your P&L, eliminate unnecessary expenses, and retain what drives your business forward. Examples included.Optimizing Your Sales and Marketing Teams (00:13:37)Your sales and marketing teams are your revenue engines. Discover strategies to improve closing rates, capitalize on leads, and ensure marketing dollars deliver ROI. Examples included.Enhancing Operational Efficiency (00:18:20)Streamlining processes and automating repetitive tasks can free up resources for higher-value work. Use efficiency to reduce stress and improve financial performance. Examples included.Staying Calm and Making Better Decisions Under Pressure (00:19:59)When leaders panic, teams freeze. Learn how to stay composed, communicate clearly, and lead with confidence during difficult times. Examples included.Action Items (00:23:16)Key takeaways: Audit your financials, evaluate team performance, streamline operations, and plan for resilience during tough times. Examples included.Additional Resources (00:24:01)Check out episodes 363 (Smart Money Decisions During a Crisis) and 364 (Handling Fear and Preparing for the Future) for deeper insights.Next-Level Leadership LIVE Event 2025 (00:24:30)Join us April 2-4 for practical strategies to lead smarter, empower your team, and create balance in your life. Walk away with an actionable plan to transform your business and life.Tough financial times are inevitable, but they don't have to break you or your business. Take these steps to lead proactively, prepare wisely, and guide your team with clarity and purpose.Remember, as always: change your leadership, change your business, change your life.Catch the full episode and let's navigate this together!

Is your company's AI initiative feeling more like a costly experiment than a game-changing transformation? You're not alone. While 92% of enterprises are investing in AI, a staggering 85% of AI projects fail to deliver on their promises. But why? The truth is, most organizations are approaching AI implementation backwards. They're buying expensive tools and platforms without first establishing the foundation that makes those investments worthwhile - proper training and education. This gap between AI ambition and AI competency is costing enterprises millions. Today, we're joined by someone who's been solving this exact problem. Maryrose Lyons is the founder of the AI Institute and a digital marketing veteran with over two decades of experience. Since 1999, she's witnessed every major digital transformation, and now she's helping enterprises bridge the critical AI knowledge gap. With a Master's in Cyberpsychology and professional certification in AI, Maryrose brings a unique perspective on both the technical and human elements of AI adoption. Through the AI Institute, she's helped countless organizations turn their AI investments from money pits into profit centers, with some clients seeing up to 20% increase in performance after proper training. The AI Hat Podcast host Mike Allton asked Maryrose Lyons about: ✨ Training Before Tools - Successful AI implementation starts with education, not software purchases ✨ Cultural Integration Matters - Technical knowledge must be paired with organizational change management ✨ Measurable ROI Focus - Proper AI training directly correlates to improved business performance Learn more about Maryrose Lyons Connect with Maryrose Lyons on LinkedIn Resources & Brands mentioned in this episode AI Institute courses and AI Institute Programs for enterprise Coupon Code: Mike2025 = 15% discount on courses Udio The Surprising Truth About AI Adoption in Marketing Teams with Corbett Drummey 1Up EU AI Act AI Policy Template AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the The AI Hat Podcast podcast and Maryrose's podcast is called Chatting GPT SHOW TRANSCRIPT & NOTES: https://theaihat.com/why-your-enterprise-ai-initiative-is-failing-and-how-to-fix-it/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

#57: In this solo episode of the Workplay Podcast, we dive deep into the challenges faced by small to mid-sized brands, particularly the disconnect between CEOs and their marketing teams. Drawing on extensive experience working with both small brands and billion-dollar companies, we highlight a common issue: a gap in understanding the needs of marketing teams versus the perceptions of visionaries at the top. The discussion emphasizes the importance of aligning goals and resources, as marketing teams often find themselves in desperate need of support, sometimes even calling for the expertise of WorkPlay Branding. Tune in to explore how to bridge this gap and ensure that both the visionary and the marketing team can work together effectively for the brand's success. Key Takeaways from the Episode:Importance of Visuals in Marketing: Listeners learn that visuals capture attention and shape message perception. Need for Variety in Visual Assets: The episode highlights that reusing the same visuals causes audience fatigue, making it essential to create diverse visual assets to maintain engagement and interest. Emotional Connection Through Visuals: Listeners discover that visuals should evoke emotions tied to desired outcomes, capturing attention while the messaging provides details to create a compelling narrative.This episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

In today's episode on 9 January 2025, we discuss green GDP and whether it makes sense. If you're looking to join our Marketing Team, we'd love to have you on board. Ready to join us? Click this link

Amina Pasha has been in the CPG space for more than 20 years. While a good portion of that time was with P&G, her career went into new, exciting territory when she joined The Honest Company, a challenger brand that, from the beginning, doubled down on its mission and values. She has spent the last five years applying her learnings with the brand at Thrive Market, which is a values-based, challenger brand in its own right. Now, with the brand reaching its 10th birthday, Amina has some lessons to share. Listen to this episode of Retail Remix to get her thoughts on: The evolution of values-based brands and the influence marketing has on driving brand differentiation; How she balances brand and performance marketing to accomplish organizational goals; Ways to adapt and tailor marketing focal points based on persona behaviors and lifestyles; and What's top-of-mind for Thrive Market for the next five years. RELATED LINKSLearn more about Thrive MarketConnect with Amina on LinkedIn

Brands in the B2B space face constant pressure to drive awareness and results—yet many still rely on “spray and pray” tactics. In this talk, our featured marketing VP shares the biggest challenges teams encounter when shifting to more targeted, intent-based marketing approaches like ABM. She highlights how “fail fast” experimentation, direct mail, and strategic events can transform lead generation without draining time and resources. You'll also discover the role of brand awareness, the advantages of platforms like HubSpot and Survey Gizmo, and how remote or hybrid setups can empower productivity while still fostering work-life balance. Tune in to learn the tools and processes her team uses to stay agile—and “win back” the time needed to truly accelerate growth. Listen on Spotify for more unfiltered marketing insights! Have a topic you'd like us to cover next? Share your suggestions below—let's keep the conversation going. ▶️ How strong is your growth strategy? Find out for FREE with our Growth Score Quiz—get custom insights and a roadmap to scale. Take the quiz now!

In this special holiday episode, MPS and Richard James look back at an incredible year of the Your Practice Mastered Podcast. Featuring highlights from key guests like Mike Michalowicz and John Fisher, they share transformative lessons on hiring rockstar talent, building systems for independence, and mastering marketing and financial efficiency. Tune in for actionable takeaways to wrap up your year on a high note and prepare for an even more successful 2025!

Founder and Director at iKwe, Jadis Tillery, shares insights on empowering growth for businesses seeking investments and driving digital transformation through strategic vision and technology. With over 25 years of experience in various marketing sectors, including Media, Luxury Retail, and B2B SaaS, Jadis specializes in tailoring strategies to meet industry-specific challenges. Notable achievements include generating $1M in a month through internal ambassador networks and leading pioneering initiatives in social media and live broadcasting. Show NotesConnect With: Jadis Tillery: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a successful network marketing business is harder than ever! At least that's what some people think. Some people think it's all about changing the way you build your business. I spoke to Eric Worre about the state of the industry and what it takes to have a strong team after everything the world has gone through these past years. “You can blame it on the algorithm, on the economy, you can even blame it on the President! But the fundamentals of network marketing will always work. It's up to you to make use of them.” More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download