Podcasts about marketing teams

Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon Ep. 448 Can you really fire your entire marketing team and replace them with AI? Kieran dives into the reality behind agentic marketing systems by putting an AI-powered marketing “team” to the test for a fast-growth AI company. Learn more on how AI audits and rewrites website copy, tackles product positioning, competes in search and LLMs, and whether these emerging systems can actually outperform the average marketer or just generate average results. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/login ChatGPT https://chatgpt.com/ Ramp https://ramp.com/ One Mind https://onemind.org/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Being the first marketing hire at a company means the strategy, the budget, and the doing all land on you at once. In this episode of Content Amplified, Bronwyn Pope, Vice President of Marketing & Communications at St. Croix Hospice, shares what she learned doing it twice: first at Special Olympics Minnesota about 20 years ago, then at St. Croix Hospice, where she joined as the first marcomm hire eight years ago. She walks through her first 90 days, including handing a graphic designer $3,000 and asking for a year's worth of templates so one person could look like a whole department. She explains how she justified her first hires by targeting roles that would pay for themselves immediately, why she loves hiring people smarter than she is, and the question she asks everyone on her team: what is the job you want eventually? She also tells the story of how letting people pivot across the team turned a front-desk employee with a law enforcement degree into her head of internal communications. If you are building a marketing function from scratch, or leading one through fast growth, this episode maps the road ahead.About BronwynBronwyn Pope wanted to be a reporter from the time she was a child. She earned a degree in print journalism, worked at newspapers, and spent a year at the Associated Press before joining a big PR agency, where she discovered she loved the variety of writing for different clients. She has spent most of her career in healthcare marketing and has twice been the first marketing communications hire at an organization, first at Special Olympics Minnesota and later at St. Croix Hospice. Today she is Vice President of Marketing & Communications at St. Croix Hospice, where she has spent the past eight years building the team through a period of rapid growth.Show NotesConnect with Bronwyn on LinkedIn: https://www.linkedin.com/in/bronwyn-pope-4528b44/Text us what you think about this episode!

AI removed the campaign bottleneck, but volume alone won't win. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how 100+ enterprise teams—including OpenAI, Google, and YouTube—build AI-native marketing campaigns. He breaks down OpenAI's workflow that starts with an unstructured Slack message, uses AI agents to build a structured brief in Linear, then generates production-ready assets through an MCP server. Farnand also explains why campaigns should function like factory production lines, how to apply Goldratt's single-constraint theory to marketing throughput, and where humans stay in the loop to protect taste and relevance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI removed the campaign bottleneck, but volume alone won't win. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how 100+ enterprise teams—including OpenAI, Google, and YouTube—build AI-native marketing campaigns. He breaks down OpenAI's workflow that starts with an unstructured Slack message, uses AI agents to build a structured brief in Linear, then generates production-ready assets through an MCP server. Farnand also explains why campaigns should function like factory production lines, how to apply Goldratt's single-constraint theory to marketing throughput, and where humans stay in the loop to protect taste and relevance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call Episode #495 - Sam sits down (well, stands up actually!) with Aimen Chouchane, a marketing leader who's joined 4x different B2B tech companies as their very first marketing hire. We dig into the common mistakes founders make, the trap so many fall into chasing LinkedIn's AI hype, and why a strong support network matters far more than people often think.   Here's what you get on this one:  

Von selbst erstellten Bestenlisten bis zur Kennzeichnung KI-generierter Inhalte: In seiner monatlichen Solo-Podcastfolge ordnet Robin Heintze die aktuellen Entwicklungen aus dem Juli ein, die Marketing-Teams jetzt kennen sollten. Dabei wird vor allem deutlich, warum kurzfristige GEO-Hacks keine nachhaltige Strategie ersetzen.

"Can you knock this out by tomorrow?"On its own, it's usually not a big deal. But after the fifth "quick request" of the week, those little asks start adding up.This week on Little Talks, Sam and Roop talk about the capacity problem facing in-house marketing teams. Between sales requests, trade shows, last-minute projects, and everything in between, it's easy for strategic work to get pushed aside by whatever feels most urgent.The conversation isn't about saying "no." It's about making the tradeoffs visible. Every new project takes time away from something else, and the best teams are intentional about what moves forward and what waits.Because marketing isn't just producing deliverables. It's helping drive growth, and that work deserves the time and focus to do it well.See you next week for more Little Talks!— Sam, Claudia, and RoopTell us what you think!

Episode 169 with guest Mark "Strings" Stringer, Founder and Chair of PrettyGreen  Today's episode explores the leadership and human skills of building genuine diversity of thought within marketing teams and why it matters, including: why teams risk becoming clones of each other, recruiting for diverse thinking, your self-awareness as a leader to build the right teams around you, and why trust and psychological safety creates better work.  Joining Abby is Mark Stringer, known to most as Strings, the entrepreneurial force and founder of agency PrettyGreen. With over 30 years of founding and leading successful ventures, Strings is a seasoned expert in building fame for brands and driving innovation. As founder and chair, he has helped the agency and its sister agency, The Producers, work with clients including Cadbury, Under Armour, LEGO, Audible, Hasbro and Nando's and more. Alongside this he runs PrettyGreen +Ventures, which incubates and acquires founder-led companies, and is co-founder and non-exec CMO of B Corp SkootEco and Metropolitan Spirits  Key takeaways  Diversity of thought is about difference, not just demographics… The value of diverse thinking comes from surrounding yourself with people who think, decide and approach problems differently to you as well as different lived experiences  Know your own strengths, then build around them… Strings shares the parts of the job he loves and the parts he's happy to hand over, and how deliberately bringing in people who are strong where he isn't, has been core to building his teams  Trust is what lets leaders let go… Strings' mantra of needing to "get out of the room" only works because he trusts the people he hands the baton to, both to deliver and to tell him honestly when something is going wrong  Psychological safety turns diversity into better work… Recruiting different thinkers only pays off if people feel safe enough to challenge ideas, call out bias and speak up in the room  Building diverse teams takes deliberate action, not good intentions… Strings is candid that believing in "hiring the best people" wasn't enough until PrettyGreen looked honestly at who was actually in the room and set up a dedicated board to force the change through    00:00 — Welcome to the Whole Marketer Podcast  00:36 — Why Diversity of Thought Matters in Marketing Teams  02:55 — Introducing Mark "Strings" Stringer  05:21 — The Big Juicy Question: What Is Diversity of Thought?  07:43 — Finding People Who Love What You Don't  10:01 — Discovering DISC Profiles and Understanding Difference  12:27 — Founding PrettyGreen and Building the Right Partnerships  14:50 — The Impact of Bringing Complementary People Into the Team  17:01 — Learning to Trust and Get Out of the Room  19:21 — Matching Skills and Zone of Genius to the Work  21:41 — Uncovering Hidden Talent Across Departments  24:04 — Why Representation in the Room Matters  26:23 — Confronting the Agency's Own Diversity Gap  28:35 — Advice for Leaders Starting to Build Diverse Teams  30:54 — Knowing Your Superpower and Building Complementary Teams  33:22 — Handling Conflict With Humility and Vulnerability  35:44 — The Shadow and Light of Leadership  38:04 — Surrounding Yourself With People Who Call You Out  40:27 — Career Highs: Celebrating the Team's Work  42:30 — Career Grows: Getting Through the Hard Times  44:48 — Strings' Advice for Marketers of Tomorrow    Resources  The Whole Marketer 'Define your authentic leadership style' workbook – free download  https://thewholemarketer.com/resources/  The Whole Marketer seven-step leadership assessment – free download  https://thewholemarketer.com/resources/    Host: https://www.linkedin.com/in/abigailcdixon/  Guest: https://uk.linkedin.com/in/strings    About The Whole Marketer  The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.  Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.  Visit www.thewholemarketer.com to see how we support leaders to build successful and fulfilled marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.  Contact hello@thewholemarketer.com to get in touch with Abby and the team

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker is joined by Scott Allen, General Manager of Global Marketing, Privacy and Agency Management at Microsoft, to explore what it really means to build an AI‑native marketing team without losing the human premium. Drawing on insights from CIM's new AI report, Scott explains why AI won't simply “take all the jobs”, but it will change them. He shares how Microsoft has adopted AI internally, what that has meant for teams, and how leaders can redesign roles, apprenticeships, and talent pipelines so humans and AI work together, not in competition. If you're a marketing leader, or an ambitious early‑career marketer wondering how to stay relevant in an AI‑driven world, this episode is for you. In this episode, you'll learn:· How to balance automation and human judgement so you protect the human premium · What Scott learned leading AI adoption at Microsoft, and how smaller organisations can apply the same principles· A simple approach to getting started: where to pilot AI, what to measure, and when to scale (or stop) Listen now to rethink what a marketing team is and how you can lead your organisation towards a confident, AI‑native future.  Want to know more? Check out the CIM Content hub now for all things marketing.  Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

Marketing teams do not fall into the execution trap because they are bad at their jobs. They fall in because they are so good at executing that every request lands on their desk. In this episode of Content Amplified, Melissa Geertz, Senior Vice President of Marketing at Gray, explains the execution trap: why most organizations only tap a fraction of marketing's expertise, and what it takes to climb out. Melissa breaks down how a broad skill set turns marketing into the company catch-all, why measuring sales quantitatively and marketing qualitatively creates an unintentional divide, and how a shared services model amplifies all of it. She makes the case for a dedicated, business-facing role that thinks and acts like an account executive, not to do the work, but to be the bridge that unlocks the rest of the team. She also walks through the difference between executing a request for a video and asking what problem the business is actually trying to solve, and why the phrase "marketing needs a seat at the table" drives her crazy. If your team is stuck taking orders, this conversation gives you the first structural move and the patience to make it stick.About MelissaMelissa Geertz has spent about twenty-five years in marketing, but her career started in broadcast news, which gave her a foundation in storytelling and communication. She left it because that kind of storytelling felt transactional and kept her at a distance from people, and she wanted to build something longer term. Much of her career since has been spent leading enterprise shared services marketing organizations, where one team supports multiple businesses under a parent structure, a model she finds fascinating because it constantly challenges how you demonstrate marketing's strategic value. She is now Senior Vice President of Marketing at Gray, a 65-year-old design-build firm that began as a small family-owned construction company in rural Kentucky and now engineers, builds, and automates industrial facilities across North America with roughly 30 offices and 2,000 team members.Show NotesConnect with Melissa on LinkedIn: https://www.linkedin.com/in/melissageertz/Text us what you think about this episode!

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker is joined by Scott Allen, General Manager of Global Marketing, Privacy and Agency Management at Microsoft, to explore what it really means to build an AI‑native marketing team without losing the human premium.If you're a marketing leader, or an ambitious early‑career marketer wondering how to stay relevant in an AI‑driven world, this episode is for you.Can't wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

What really sets high-performing event marketing teams apart? It's not bigger budgets or larger teams. Kelly Harvey believes success comes from understanding your audience, clearly positioning your event, making smart use of data and maintaining a relentless focus on reducing friction throughout the attendee journey.In this episode, Libbie Ray sits down with Kelly Harvey from EventsAir to explore the evolving world of event marketing. They discuss audience research, attendee behaviour, personalisation, registration conversion strategies, AI-powered insights and the growing importance of creating meaningful experiences that extend well beyond registration.Events Air: https://www.eventsair.com/Kelly's LinkedIn: https://www.linkedin.com/in/kellynewbery/ About The PCOA:The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.The Association's objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.Website: www.pco.asn.auAbout Connected Event Group:Connected Event Group delivers innovative audio-visual services, event production, and digital experiences that help people and businesses connect in meaningful ways. With over two decades of experience, the team specialises in AV equipment and services, technical event production management, broadcasting, and interactive event technology across a wide range of industries.In 2026, Connected Event Group expanded its offering with the launch of Connected Apps, a dedicated branch focused on custom event apps, business platforms, fast websites, and AI-powered automation. Designed for live environments, these solutions bridge the gap between creative vision and real-world delivery, ensuring technology performs on site, on the day.Website: www.connectedeventgroup.comAbout Libbie Ray:Libbie Ray is the Director of Connected Event Group and Founder of Connected Apps. With 20 years of experience spanning marketing, events, technology, and broadcast production, Libbie brings a holistic and forward-thinking perspective to the evolving events landscape. A strong advocate for innovation, Libbie is particularly passionate about the role of digital platforms and AI in shaping the future of live and hybrid events. Libbie's LinkedIn: https://www.linkedin.com/in/libbie-ray/Send us Fan Mail

Your marketing team was never meant to be a never-ending content machine. In this episode, Emma discusses a major problem facing most modern marketing departments: confusing content production with true marketing strategy. While reels, graphics, captions, and campaigns all matter, constant execution without strategy leaves teams reactive and overwhelmed. You'll learn how to identify whether your team is stuck in content production mode, including signs like measuring success by output, lacking time to think strategically, treating every request as urgent, and constantly asking what to post next. This episode also introduces the Ninety Media Method, a four-part framework built around goals, strategy, execution, and data. Instead of letting content creation carry the full weight of your marketing, this conversation will help you reframe content as one tool within a larger strategy.  Listen in as Emma explains: Why content production alone is not the same as marketing How to recognize when your team is stuck in execution mode  How data helps refine your marketing instead of relying on opinions   And much, much more!  

On this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio. Rather than buy AI tools, he built his own: an AI front desk that […] The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.

What happens when a technical B2B SaaS company decides it doesn't need a twelve person marketing team? In this episode of Content Amplified, Jerome Stewart, a marketing leader who has spent the past decade building AI powered B2B SaaS brands in the analytics and observability space, explains how he helped shrink one marketing org from twelve people to four without breaking the work. Jerome walks through his "cover your bases" framework for deciding which functions still need a human at the helm (creative, communications, marketing ops, demand gen, product marketing), and how he builds "skills," reusable brand, PowerPoint, and social media instructions built from existing blogs, transcripts, and websites, so AI carries the last mile of production. He also digs into where AI quietly breaks down: content saturation, the em dash as an AI "tell," and a widening skills gap between AI fluent early career marketers and the business writing fundamentals that came before AI. If you're trying to figure out where to trust AI and where to still put a human, this conversation gives you a real framework, not just a hot take.About JeromeJerome Stewart began his career as a Peace Corps volunteer before going back to business school and starting out as a product manager at Microsoft, where he later moved into marketing. He lived in the Seattle area and overseas while at Microsoft, then relocated to the San Francisco Bay Area about ten years ago, where he has spent the past decade marketing AI powered B2B SaaS companies in the analytics and observability space. Jerome now spends much of his professional energy mentoring earlier career marketers, helping them pair their natural AI fluency with the business fundamentals it can't replace.Show NotesConnect with Jerome on LinkedIn: https://www.linkedin.com/in/jeromestewart/Text us what you think about this episode!

Referentin Simone Bogner zeigt in diesem Webinar, warum KI-Content zwar schnell entsteht, aber oft trotzdem austauschbar bleibt. Sie erklärt, wie Marken KI mit exakten Zielen, Tonalität, Best-Practice-Beispielen und klaren Prioritäten füttern, damit daraus Inhalte entstehen, die nicht generisch wirken, sondern zur Marke passen und Ergebnisse bringen. Im Webinar geht es um 5 typische Fehler im Umgang mit AI-Content – von fehlender Zielsetzung über Masse statt Strategie bis hin dazu, dass erfolgreiche Formate und Learnings aus Performance-Daten nicht konsequent in die nächste Content-Planung übernommen werden. Dazu gibt Simone tiefere Einblicke in das Prompting-Game sowie einfache Modelle und Checklisten mit auf den Weg, mit denen sich KI gezielter und wirksamer steuern lässt. Folgendes hast Du nach dem Webinar gelernt: - Welche fünf typischen Fehler im Umgang mit AI-Content vermieden werden sollten - Warum KI-Content oft gut klingt, aber trotzdem keine klare Haltung transportiert - Wie aus einzelnen Prompts ein systematischer Ansatz wird - Wie Inhalte so gesteuert werden, dass sie nicht nur produziert, sondern gezielt für Marke, Relevanz und Wirkung entwickelt werden - Wie Content-Entscheidungen vom Bauchgefühl zu einem klaren, wiederholbaren Prozess werden Zielgruppe: - Social Media Manager, die Content, Community und Performance zusammenbringen. - CMOs und Marketing-Leads, die KI strategisch statt nur als Textmaschine nutzen wollen. - Content-Nerds mit Fokus auf Qualität, Relevanz und Markenprofil. - Marketing-Teams, die ihre Content-Prozesse smarter und skalierbarer aufstellen möchten. - Alle, die KI im Content nicht nur ausprobieren, sondern wirklich wirksam einsetzen wollen.

In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums' marketing team explored animating a canonical artwork using AI-generated avatars as part of a digital campaign. While the approach promised novelty and attention, it raised internal concerns about brand authenticity, interpretive authority, donor relations, and reputational risk. Harvard Business School Assistant Professor Julian De Freitas and Harvard Art Museums Director of Marketing John Connolly join host Brian Kenny to discuss the case, Harvard Art Museums: When Art Meets Artificial Intelligence. They explore tensions between innovation and brand stewardship in cultural marketing, organizational barriers to new technology adoption, and the strategic use of emerging technologies in brand management.

What's up everyone, today we have the pleasure of sitting down with Cara Caruso, CEO and co-founder of Sentinel Insights, and Dustin Taylor, counsel at Troutman Pepper Locke.We'll cover:(00:00) - Cara-audio (00:53) - In This Episode (04:40) - 1 — Why Your Website Is Running More Tracking Tools Than You Know (08:17) - 2 — How a Plaintiff's Firm Turns Your Website Into a Lawsuit (17:55) - 3 — The ECPA Wave and the Privacy Policy That Sues You (20:53) - 4 — What Consent Drift Actually Looks Like (25:16) - 5 — Who Actually Owns Privacy Compliance (30:49) - 6 — The Business Case for Privacy-First Marketing (35:52) - 7 — What Marketing Ops Can Do About Privacy This Week (42:35) - 8 — Why Email Marketing Is the Next Privacy Lawsuit (48:04) - 9 — AI, Consent, and Being Forced to Delete Your Data (51:46) - 10 — Why Small Companies Get Privacy Lawsuits Too (58:42) - 11 — How to Decide What Deserves Your Energy Summary: A privacy-software CEO and a litigation defense attorney walk into a podcast and proceed to scare every marketer in the room, in the most useful way possible. Cara Caruso has scanned over 10,000 websites and found nearly 90% of them non-compliant, while Dustin Taylor has defended more than 100 companies against the exact lawsuits that follow. Together they trace how a forgotten tag from three years ago becomes a seven-figure settlement, why your own privacy policy is the document most likely to sue you, and how one month of a broken cookie banner turns into 10,000 dollars per visitor. Then they flip the whole thing and make the case for why clean, consented data actually performs better. Stick around for the part where your email open rates might be illegal and the FTC makes companies delete four years of data.About Cara Caruso and Dustin TaylorCara Caruso is the CEO and co-founder of Sentinel Insights, where she leads a platform that monitors websites in real time for consent violations and privacy exposure. Before starting the company she spent more than 25 years in data and martech, building and scaling teams across technology and financial services in both B2B and B2C. She pairs strategic planning with hands-on execution, and she's also a certified yoga instructor who has been known to bring a workshop into the office.Dustin Taylor is counsel at Troutman Pepper Locke, where he defends companies at the intersection of privacy law and marketing technology. He's defended more than 100 companies in ad-tech privacy cases involving cookies, pixels, session replay, and website chat, secured dismissals at the pleading stage in federal court, and argued in California, New York, Florida, Texas, and New Jersey. He started out with an advertising degree before law school, which makes him fluent in the martech stack in a way most litigators never are. He also publishes monthly privacy litigation reports and tracks ECPA filings with AI.Why Your Website Is Running More Tracking Tools Than You KnowMost marketing teams believe they have a clean inventory of what runs on their website. There's a tag manager, a cookie banner, a vendor list in a spreadsheet somewhere, and a general sense that someone signed off on all of it. Then someone actually scans the site, and the number comes back two, three, sometimes four times higher than anyone expected.Cara has watched this play out thousands of times. Sentinel Insights has scanned over 10,000 websites in the past year, and the pattern barely changes from one company to the next. Nearly 90% of those sites are not compliant. Every new customer gets the same uncomfortable conversation on day one.The gap between what a team thinks is running and what's actually firing comes from two places. The first is history. Somebody three years ago added a tag for a campaign that ended, then left the company, and nobody ever took it down. The team you have today inherited a stack built by people they never met, and most of those decisions were never written down anywhere. Cara calls it the ghost of marketers past, and it's sitting on almost every site she scans.The second is piggybacking. You buy one tool, drop in one script, and that single tag quietly loads four more. Each of those can load more on top. An agency hard-codes a pixel straight into a landing page because they didn't have access to the tag manager, and now your customer data flows to companies nobody on your team could name. None of it shows up in the tidy spreadsheet. All of it shows up in a scan.This is the part most marketers underestimate. The real exposure comes from the tools nobody chose on purpose, the dozen scripts running quietly in the background, each one sending customer data somewhere you've never audited. They pile up while everyone assumes the banner has it covered. No marketing team actually knows what's on its website until a scan proves otherwise, and "we reviewed it last year" is closer to a guess than a control.Why Not Knowing Is Not a Legal DefenseThe instinct, once you find those orphaned tags, is to assume they don't count against you. You didn't install them. You didn't even know they were there. Dustin spends a lot of his time correcting that assumption. These privacy laws do have a knowledge component, but courts read knowledge very differently than a normal person would. As long as the person who installed the tag three years ago knew they were installing something, the legal requirement is met. The fact that today's marketing team forgot it existed changes nothing.There's a second trap hiding inside the same problem. What marketing knew, what IT knew, and what legal knew are rarely the same thing, and that fragmentation is its own risk. Each group assumes another group is watching the stack. The court doesn't care which department dropped the ball. It only cares that someone, at some point, hit install.Key takeaway: Run a full scan of your live website this month and compare the results against your documented vendor list. Flag every tag you can't immediately explain, especially anything loading third-party scripts you never installed directly. The tools you can't account for are the ones quietly building your legal exposure, and forgetting they exist won't protect you.How a Plaintiff's Firm Turns Your Website Into a LawsuitHere's the mental model most marketing teams carry around: we're compliant until someone complains. You picture a single annoyed customer who takes the time to file something against your little startup, and you quietly decide the odds are low. Who's really going to sue over one text message or one tracking cookie? That assumption is the most expensive thing on your website, because litigation in this space doesn't start with a complaint. It starts with a scan of your site that you never see.Plaintiffs' law firms run continuous automated audits of company websites, and they're looking for far more than a typo in your privacy policy. Dustin walked through exactly what their scanners check:What loads automatically the moment someone lands on the page, before any consent is given, Whether there's a banner at all, and what it actually does, What keeps firing after a visitor opts out, Whether anything is miscategorized, like a marketing cookie quietly labeled "essential" so it can't be turned offOnce a firm finds the exposure, they find a plaintiff. The demand letter arrives, and the dollar amounts climb fast. Cara breaks the pressure into three forces bearing down on marketing teams at once:Trophy-hunting plaintiff attorneys who come after you for small amounts individually, then scale it into a class action, Brand and reputational damage that lingers long after a settlement clears, State enforcement at the atto...

The best teams at the World Cup don't win because they have the biggest rosters or the largest budgets. They win because they prepared — coached, drilled, and built around a deliberate system before the first match was played. Julia Carcamo breaks down four disciplines that separate casino marketing teams that win from the ones that simply stay busy: coaching your team with intention, turning your calendar into a formation, leveraging your small-market advantage, and knowing when to adjust a campaign before it's too late. Get the Marketing Team Pulse Check and the Calendar Worksheet at https://casinomarketingbootcamp.com/casino-marketing-resources/ Mid-Campaign Decision Playbook https://bit.ly/midcampaign-playbook Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c

Stop guessing what's working! Grab your Marketing Performance Indicators™ checklist now: https://perpetualtraffic.com/mpi Are you making six-figure ad spend decisions with incomplete data? If you can't confidently explain which marketing channels are actually driving revenue, you're probably wasting budget without realizing it.In today's episode, I'm reviewing a real case study from one of our discovery calls: a nine-year-old, $13 million premium home wellness brand selling $10,000 to $20,000 systems. Their nCAC had climbed to $2,800 in the US, nearly double what they're paying in Canada, and most of their calls happen on the phone.I'm breaking down exactly what's driving that number up. I'll also walk through what we'll fix first, how we'll shift budget without tanking revenue, and why 30 creatives a month is the new baseline. If you want this kind of thing done for your business, head over to tiereleven.com/applyWhat you'll learn:- How rising nCAC signals a scaling problem in Meta Ads and Google Ads- Why high-ticket products require creative diversification to convert- How offline conversion tracking improves attribution accuracy- Why relying on Google demand capture eventually limits business growth- The importance of matching landing pages with ad creative- Why low-fi video ads often outperform polished brand commercials- How to structure top, middle, and bottom-of-funnel creative strategy- Why importing CRM and phone sales data strengthens ad optimization- How dedicated landing pages improve high-consideration conversion rates- The strategy for gradually shifting the budget from GoogleMentioned in the Episode:Previous Episode with Scott Desgrosseilliers from Wicked Reports: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/Examples of Facebook ads:https://bit.ly/PTFBAds1https://bit.ly/PTFBAds2Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suite Partner With Tier 11's Marketing Team: https://www.tiereleven.com/applyListen to Previous Perpetual Traffic Episodes: https://perpetualtraffic.com/ Wicked Reports Attribution Tool: https://www.wickedreports.com/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/applyMentioned in this episode:https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/

Charlotte Johnson, founder and CEO of Drew and Rose, explains how to bridge the sales and marketing gap by making marketing accountable for lead generation — tying marketing compensation to leads, putting both teams in the same weekly meeting, and mapping the full funnel together. She shares her agency's results guarantee and a three-step "do it for you, do it together, you do it yourselves" framework that builds lasting alignment. Learn more at https://drewandrose.com/

Offshore digital marketing teams can slash costs by up to sixty percent while delivering specialized expertise and round-the-clock productivity. Real case studies reveal dramatic growth — and why this strategy is now mainstream for growing businesses. To learn more, visit https://smartscale360.com/pages/digital-marketing SmartScale 360 City: Tampa Address: 1209 E Cumberland Ave Website: https://smartscale360.com/

This week on Alter Everything, dive into a comprehensive discussion on how AI is reshaping marketing teams, outlining what tasks AI is best suited for, and emphasizing the critical role of human oversight. This episode offers practical insights on integrating AI tools effectively while maintaining brand integrity and governance.Start your 30 day free trial of Alteryx desktop or the Analytics cloud platform at https://www.alteryx.com/AlterEverythingSubscribe to the Alter Everything podcast on your favorite podcast app:Apple Podcasts: https://podcasts.apple.com/us/podcast/alter-everything/id1356137854Spotify: https://open.spotify.com/show/17KLxb23QlvgcbvLiaPck1?si=FWmOQEITRFCQ42smFjOpfAStitcher: https://www.stitcher.com/podcast/alteryx/alter-everythingEpisode Chapters0:00 AI meets real marketing teams1:35 What inbound marketing means4:08 Where AI in marketing stands today7:11 Adoption challenges: tools, workflows, and mindset12:00 The 80/20 shift for AI work15:50 Copywriting, brand voice, and human editing22:37 AI, design, and human creativity27:48 Marketing tech stacks and AI literacy34:04 Governance, security, and shadow AI40:32 What AI-first marketing teams may look like45:32 Lightning round: tools, skills, and mistakes51:18 Closing reflections

Unser heutiger Gast war schon einmal bei uns, in Folge 163. Damals haben wir über ein Leben gesprochen, das sich an einer sehr klaren Frage orientiert: „To live a life worthy of the respect and the love of my children and my wife.“ Er lebt seit über 20 Jahren in Kapstadt, ist Big-Wave-Surfer, Imker, Permakulturist und Vater von fünf Kindern, Zwillinge und Drillinge, geboren innerhalb von 13 Monaten. Unternehmerisch gehört er zu denjenigen, die Remote Work nicht diskutiert, sondern gebaut haben, bereits Anfang der 2000er mit einer der ersten vollständig remote arbeitenden Digitalagenturen für Kunden in Deutschland und der Schweiz. Heute führt er dieses Denken konsequent weiter. Mit The Factory hat er ein Produktionshaus aufgebaut, das sich auf die skalierte Ausproduktion digitaler Werbemittel spezialisiert hat, über 100.000 Assets pro Jahr für mehr als 100 Premium-Brands im DACH-Raum. Sein Fokus liegt darauf, Marketing-Teams ihre Zeit zurückzugeben, durch klar strukturierte Prozesse, eigene Software und eine radikale Effizienz in der Umsetzung. Sein Garnatieversprechen ist dabei so einfach wie selbstbewusst: Unhappy? You don't pay. Parallel dazu verfolgt er weiterhin seine zweite große Mission: Mit DADicated hat er eine Plattform geschaffen, die Väter stärkt und die Rolle von Vätern neu denkt – mit der Überzeugung, dass starke Familien die Grundlage für eine bessere Gesellschaft sind. Seit 9 Jahren beschäftigen wir uns in diesem Podcast mit der Frage, wie Arbeit den Menschen stärkt, statt ihn zu schwächen. Wir haben in mehr als 550 Episoden mit mehr als 700 Persönlichkeiten darüber gesprochen, was sich für sie verändert hat und was sich weiter ändern muss. Was verstehen Unternehmen bis heute nicht an Remote Work, obwohl es seit Jahren möglich ist? Wo genau verlieren Marketing-Teams heute am meisten Zeit und warum ist es so oft die Produktion von Werbemitteln? Und wie balanciert man ein Leben zwischen fünf Kindern, Big Waves und einem Business, das auf maximale Skalierung ausgelegt ist? Fest steht: Für die Lösung unserer aktuellen Herausforderungen brauchen wir neue Impulse. Daher suchen wir weiter nach Methoden, Vorbildern, Erfahrungen, Tools und Ideen, die uns dem Kern von New Work näherbringen. Darüber hinaus beschäftigt uns von Anfang an die Frage, ob wirklich alle Menschen das finden und leben können, was sie im Innersten wirklich, wirklich wollen. Ihr seid bei On the Way to New Work, heute mit Philipp Hartmann. [Hier](https://linktr.ee/onthewaytonewwork) findet ihr alle Links zum Podcast und unseren aktuellen Werbepartnern

In the healthcare marketing industry, just when you think you have everything under control, a new change comes along. And, honestly, it's a heavy responsibility for leaders to build a team structure that can withstand the pressures of the ever-evolving healthcare marketing space, but it also keeps things exciting! In this week's episode, our CEO, Jenny Bristow, shares two key concepts from the Entrepreneurial Operating System (EOS) framework that have helped Hedy & Hopp build a solid marketing team that has withstood many industry changes: the accountability chart & the “Right Person, Right Seat” framework.The Accountability Chart: The accountability chart is distinctly different from traditional job titles and organizational charts in that it focuses on the essential functions a team needs to operate efficiently. Start by mapping out core functions, such as content strategy, paid media, analytics, etc., and assigning responsibilities to each “seat.” When developing an accountability chart, it's critical to ignore current personnel to design an ideal structure from scratch, ensuring zero ambiguity regarding who owns each function.The "Right Person, Right Seat" (RPRS) Framework: Once the ideal structure is developed, evaluate current staff through two lenses: Right Person & Right Seat. Right Person assesses whether the individual shares the organization's core values. Right Seat utilizes the “GWC” framework (Get It, Want It, Capacity to Do It) to determine if a person is suited for a particular role. In other words does the person understand the requirements of the role? Are they genuinely excited and motivated to perform the responsibilities of the seat? And do they possess the mental, emotional, and technical capacity to succeed in the position?Separating the person from the problem is vital when restructuring. If a team member lacks the capacity for a specific modern technical role, it does not necessarily mean they must leave the organization; they may simply belong in a different seat.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Chris Hall — the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify's fastest-growing stores as a team of one — is as entertaining as he is tactical. But underneath the hat and the accent is a marketer who has been thinking hard about what separates the people who survive this AI moment from the ones who don't. His take: the button-pushers are already gone. The marketers who build and manage agents — and who also make bold analog bets — are the ones who get more valuable every quarter.Inside the episode:Why the "team of one" marketer is actually more viable than ever — and the Claude-powered workflow Chris used to handle ads, email, SMS, reporting, and organic social simultaneously at Bruce BoltHow BattleBox turned Whatnot into their #2 revenue channel (surpassing Amazon) — with net-new customers, not cannibalized .com sales — and why most DTC brands are still completely asleep on itThe AI stack Chris is actually using: Claude for strategy and execution, Wideframe for agentic video editing, Kive for AI product imagery so clean that seven-figure brands are running it as their entire Instagram feedWhy "get sweaty on camera" is one of the highest-leverage moves a marketer can make right now — and the skill it builds that AI literally cannot replicateThe two anti-AI bets Chris thinks every brand and operator needs to make in 2026 — and why they work because of AI, not in spite of it—Sponsored by OMG Commerce - go to https://www.omgcommerce.com/contact and request your FREE strategy session today!—‍Chapters:[0:00] Welcome & Introducing the Ecom Cowboy[1:53] Origin of the Ecom Cowboy Brand & Name[2:17] Chris Hall's Football Career at UT & Blocking Von Miller[4:43] From the NFL to Nonprofits to E-Commerce[6:45] Inside Bruce Bolt: One of Shopify's Fastest Growing Stores[9:07] The Future of Marketing Jobs in an AI World[14:26] What Marketers Must Do to Stay Relevant in 2026[17:32] Getting Claude-Pilled: Building Your Agentic Workforce[21:44] Running an Entire Marketing Team with AI Agents[27:34] Chris Hall's Full AI Stack (Wideframe, Higgsfield & More)[31:36] AI Productivity Hacks: Daily Reports, WhisperFlow & Skills[36:40] The Anti-AI Bet: Live Streaming & IRL Activations[39:11] Why Every Brand Should Be on Whatnot Right Now[47:29] Wrapping Up & How to Find Chris Hall Daily—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/channel/UCQmbMwBW8LYDfFAqNqlgTGw Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links: Chris' LinkedIn: /chrislukehallPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

In a marketing landscape shaped by lean teams, rising expectations, and an ever-expanding stack of AI tools, many leaders are asking the same question: do agencies still have a role to play? In this episode, Galen Low sits down with Tammy Valentine, President of LuckyTamm Marketing Group, to explore how boutique agencies are evolving in the age of AI—and why human expertise, trust, and collaboration still matter.Together, they unpack where AI genuinely adds value, where it falls short, and how marketing leaders can build stronger agency partnerships that help them achieve more with less. Along the way, they share practical lessons on experimentation, brand trust, onboarding, and the fundamentals that continue to drive marketing success regardless of technology shifts.Resources from this episode:Join the Digital Project Manager CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Tammy on LinkedInVisit LuckyTamm

How to Build a Marketing Team That People Don't Want to Leave On this episode host Adam Turinas sits down with Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, for a candid conversation about what it really takes to build a marketing team that lasts. Larry has spent nearly a decade growing the marketing function at Optimum from a logo and an outdated Drupal website into a tight, high-performing team. The lessons he has picked up along the way are ones that any marketing leader in healthtech will recognize. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

In this episode, I sit down with Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, for a candid conversation about what it really takes to build a marketing team that lasts. Larry has spent nearly a decade growing the marketing function at Optimum from a logo and an outdated Drupal website into a tight, high-performing team. The lessons he has picked up along the way are ones that any marketing leader in healthtech will recognize.The heart of this conversation is about people. Larry talks openly about the discipline of hiring for culture fit, not just qualifications, the difference between department culture and company culture, and why he deliberately builds teams where every member knows more about their domain than he does. He also shares what it means when a former team member calls and says they would come back and work for him again.If you are a marketing leader thinking about how to build something that compounds over time, this one is worth your full attention.Key Topics Covered"(00:00:00)" Introduction "(00:03:30)" Larry's background and Optimum Healthcare IT"(00:05:30)" Building a content and thought leadership engine from scratch "(00:08:30)" Using AI in content creation without losing quality"(00:11:30)" Optimum's podcast strategy "(00:18:30)" Building the team: structure, culture, and hiring "(00:22:30)" The difference between management and leadership "(00:26:00)" Relationships as the competitive advantage in healthcare"(00:28:00)" Four takeawaysIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Während die Schlagzeilen fast täglich neue Modell-Updates feiern, plädiert Fabian Ulitzka (Gründer von faive) für einen Perspektivwechsel. In dieser Folge von Digitale Vorreiter:innen erklärt der erfahrene Unternehmer, warum Unternehmen nicht primär technologischen Trends folgen sollten, sondern ihre eigene Wertschöpfung konsequent neu definieren müssen. Fabian räumt mit dem Mythos auf, dass KI lediglich ein Werkzeug zur Effizienzsteigerung ist. Er zeigt auf, wie Marketing-Teams durch echtes Enablement und den Einsatz von KI-Agenten den Sprung von der reinen Content-Produktion hin zu echter Innovation und nachhaltigem Wachstum meistern.

College marketing teams are being asked to do more than ever before, often with limited time, staff, and resources. So how do you move beyond production work and become a strategic partner across campus? In this QuickTake episode of the Higher Education Conversations Podcast, Cheryl Broom shares the mindset shifts community college marketing teams need to make to operate more strategically, efficiently, and effectively.Drawing on her experience as a former community college marketing director and now an agency CEO, Cheryl shares practical lessons on how even small teams can function like high-performing in-house agencies. If your team feels overwhelmed by requests, struggles to move from “vendor” to “strategic partner,” or is looking for ways to operate more efficiently, this conversation is for you.What You'll Learn:Why colleges need to position marketing teams as strategic partners, not production vendors How saying no to the wrong projects can improve your team's effectiveness Why building flex time into your schedule is critical for handling campus “emergencies” How understanding billable vs. non-billable time can transform team productivity Why the best in-house marketing teams know when to bring in outside supportThanks for listening!Connect with GradComm:Instagram: @gradcommunicationsFacebook: @GradCommunicationsLinkedIn: @gradcommSend us a message: GradComm.comHigher Ed Conversations is hosted by Cheryl Broom, CEO of GradComm, a marketing and branding agency specializing in community colleges and public education.

When your G2 category has 97 listings and the average is 75, sounding like everyone else is a death sentence. In this episode of Content Amplified, Mike McGee, Director of Product Marketing at Vantaca, explains why he's building his PMM team to look less like a traditional org chart and more like a digital newsroom, with product marketers assigned to specific customer roles the way reporters are assigned to beats. Mike walks through the inspiration (Nilay Patel's Decoder, the Brian Chesky episode on how Airbnb blended product, PMM, and program management), the internal precedent at Vantaca (support and implementation already reorganized around customer roles instead of platform modules), and the Seth Godin "who's it for, what's it for" lens he uses to pressure-test every messaging decision. He also gets honest about when not to overhaul an org: look at what's predictable and replicable first, find the gaps, and only do a major restructure when there's no tenable way to get from where you are to where you want to go. If you're scaling a PMM team and tired of inheriting your competitors' pitfalls, this one's for you.About MikeMike McGee is the Director of Product Marketing at Vantaca, where he leads the team responsible for messaging and go-to-market in community association management software. Mike got into marketing through customer success, spending several years managing the largest customers at a property management software company and learning how to translate one-on-one relationships into one-to-many storytelling. He joined Vantaca in May of 2025 and is currently scaling the PMM team from two people to five. Mike believes in breaking the rules when the rules just inherit your competitors' pitfalls, and he comes back constantly to the question of whether the team is serving customers to the utmost of its potential.Show Notes- Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepmcgee/- Decoder with Nilay Patel (referenced episode: Brian Chesky on Airbnb's product/PMM/program management restructure)Text us what you think about this episode!

Your marketing strategy is only as strong as the team executing it. Cardinal's VP of Brand Marketing Ashley Petrochenko sits down on the Ignite Healthcare Marketing Podcast with Kelly Perritt, Chief Marketing and Brand Strategy Officer at Horry Georgetown Technical College and a 20-year healthcare marketing veteran. Kelly shares the leadership principles she's used to build high-performing teams across nonprofit, for-profit, and academic healthcare environments, and why getting this right is the real driver of marketing results. You'll walk away with: A practical framework for aligning team members to roles based on strengths, not job titles Why listening is the most underrated skill in healthcare marketing leadership How to break down silos and create cross-functional alignment through process documentation What to look for when hiring multidimensional marketing talent in an AI-driven world If you want to build a team that can actually keep pace with where healthcare marketing is heading, this episode is essential listening. RELATED RESOURCES Connect with Kelly: https://www.linkedin.com/in/kellymperritt/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ How to Build a Healthcare Marketing Roadmap That Drives Patient Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/

A CMO Confidential Interview with Jean English, CMO of CoreWeave, formerly the CMO of Juniper Networks, Armis, Palo Alto Networks and NetApp. Jean discusses the dynamics driving the voracious demand for computing power, why cloud infrastructure matters so much, and the ongoing AI shift from training to inference. Key topics include: - How models are leapfrogging each other at speed- The importance of B2B brands at a time when decisions are often made by teams of people- Why marketing is a great use case for AI- Creative uses for hackathonsTune in to hear why "80% right" is okay and a story about using AI for parenting advice. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.⏱️ Chapters01:31 Guest Intro: Jean English (CMO, CoreWeave) 02:39 What CoreWeave Does (AI Cloud Explained) 04:20 AI Hype vs Reality 07:05 The AI Market & Competitive Landscape 09:40 Building an AI Brand 11:00 Buying Groups & Enterprise Complexity 13:01 Measuring AI Infrastructure Performance 15:32 Why Brand Matters in AI 18:11 IPO, Growth & Market Expansion 20:34 AI's Impact on Marketing Teams 24:32 Infrastructure, Scale & Future Demand 28:26 Final Advice for Marketers + Closing#AI #ArtificialIntelligence #CMO #MarketingLeadership #B2BMarketing #AIMarketing #GenerativeAI #AIInfrastructure #CloudComputing #DigitalTransformation #MarketingStrategy #FutureOfWork #AITrends #TechLeadership #BrandStrategy #EnterpriseAI #Innovation #MarketingAI #Leadership #ContentAtScaleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Healthcare Success Podcast, Stewart Gandolf is joined by Brooke Hynes, Anissa Davenport, and Dave Eilers of Possibility Partners to unpack one of the most persistent challenges in healthcare organizations: team dysfunction. From unclear roles and internal silos to cross-functional friction with IT, operations, and administration, healthcare marketing teams are under increasing pressure to perform—often without the alignment needed to succeed. The conversation explores why marketing teams frequently feel misunderstood, how that impacts performance, and what leaders can do to fix it.

AI has made marketing easier to produce - but harder to win. That's the sharp framing Cameron Partridge, Chief Growth Officer at Humanforce, brings to this conversation. Drawing on nearly a decade in the US, including a front-row seat to the AI boom at Invisible Technologies, working directly with OpenAI, Meta, Google, and Microsoft on AI training, Cameron delivers one of the most grounded takes on where marketing is heading. From the collapse of specialist roles to why marketing must own revenue, this is the episode to send to every marketing leader sitting on the fence about what AI means for their team and career. Guest Introduction Cameron Partridge is Chief Growth Officer at Humanforce, an AI-driven human capital management platform serving frontline workforces globally. He spent nearly a decade in the US, most recently as CMO of Invisible Technologies, one of North America's fastest-growing AI companies, where he helped grow revenue from $25-30M to close to $200M run rate while working directly with the world's leading AI model providers. He previously held senior leadership roles at BBDO and Macquarie Group, and began his career at Medibank, Telstra, and GE Capital in Australia. Key Topics Why AI has lowered the floor of marketing quality and what "AI slop" means for how you actually win in a crowded content landscapeHow the marketing function is collapsing from siloed specialists into generalists - and why that's both an opportunity and a threatWhy Cameron no longer hires for deep channel expertise, and what he looks for instead: cultural fit, outcomes focus, and "neural plasticity"Why marketing must stop reporting on activity and move toward shared revenue ownership with sales - and the rise of the Chief Growth Officer titleThe go-to-market engineer role: what it is, why it's a critical hire, and why these people are rare in AustraliaWhy AI boosts individual productivity but not organisational productivity, and how systems thinking closes the gapCameron's AI toolkit: Claude for deep work, ChatGPT for quick questions, Claude Code for vibe coding - and why courses are the wrong way to learn AIThe job outlook for marketers: why middle managers face the most risk and why now is the time to act Resources & Links Tools Claude - Cameron's go-to for deep work and complex tasksClaude Code - Used by Cameron for vibe coding projectsChatGPT - Cameron's "new Google" for quick questionsManus - Meta owned AI agent platform Cameron is experimenting withNotebookLM - Recommended for knowledge workSEMrush - Part of Cameron's cross-platform insights dashboardX (formerly Twitter) - Recommended for following AI researchersSubstack - Recommended for action-oriented AI insights People Mentioned Allie K. Miller - Top LinkedIn voice on AI; also on Instagram Companies OpenAI - Worked with directly at Invisible Technologies; recommended for following researchersAnthropic - Makers of Claude; referenced as a foundational model provider worth followingGoogle - Referenced in Cameron's analytics dashboard and as a major AI model providerInvisible Technologies - Cameron's former employer; recommended as a source for enterprise AI developments Contact & Credits Host: Shahin Hoda Guest: Cameron Partridge Produced by:  Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

On She Built It®, Dr. Debbie Qaqish, creator of Revenue Marketing® and founder of The Growth Factor, shares why the most urgent problem in marketing leadership today isn't strategy or AI; it's the human being trying to keep up with all of it.With 35 years in B2B marketing and a deeply personal journey through depression, ketamine therapy, and positive psychology, Dr. Debbie brings a rare combination of hard-won experience and science-backed tools to one of the most demanding roles in business. She talks about what survival mode is costing leaders and teams, how neuroscience explains why stress narrows our thinking, and the practical techniques (from breathwork to reframing to gratitude) that help leaders shift from hanging on by their fingernails to genuinely flourishing at work. This conversation is equal parts science, strategy, and deeply human.Connect with us:The Growth Factor WebsiteDr. Debbie Qaqish LinkedInDr. Debbie Qaqish TikTokVIA Institute on CharacterLeadership ResetWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

This week on the Builder Marketing Podcast, Will Duderstadt of M/I Homes joins Greg and Kevin to share his experience on how to inspire, train, and lead a home builder marketing team to success. Whether you are managing a small team or directing a large, geographically dispersed group, this conversation will help you level up your leadership. https://www.buildermarketingpodcast.com/episodes/316-inspiring-and-leading-a-home-builder-marketing-team-will-duderstadt

In this episode, host Sandy Vance welcomes back Kathryn Ayers Wickenhauser, Chief Strategy Officer at DirectTrust, for her third time on the show. This time the conversation goes deeper than ever, covering three major developments: DirectTrust's role in vetting apps for the new CMS Medicare App Library, the launch of a groundbreaking AI accreditation program built on the NIST AI Risk Management Framework, and the urgent but widely misunderstood gap in HIPAA coverage that leaves millions of consumers thinking their health data is protected when it really isn't. If you work anywhere in the health tech ecosystem, this episode is essential listening. In this episode, they talk about: HIPAA only covers covered entities and business associates, meaning most consumer health apps have little obligation to protect your data The CMS Medicare App Library is a vetted directory of trusted digital health apps, and DirectTrust is helping validate which apps earn a spot in it When CMS moves, the rest of the industry follows, making this app library a trust signal far beyond Medicare beneficiaries DirectTrust's AI accreditation program is built on the NIST AI Risk Management Framework and assessed by independent third-party reviewers The program will offer two tiers: a foundational version for organizations early in their AI journey and a comprehensive version for those with greater maturity The four pillars of the AI accreditation program are governance, management, mapping, and measurement AI is unlike any other technology implementation because it touches every aspect of an organization simultaneously DirectTrust's annual conference is October 20th and 21st in Kansas City at the Oracle Innovations Campus A Little About Kathryn: Kathryn Ayers Wickenhauser, MBA, FACHDM, CHPC, is Chief Strategy Officer at DirectTrust®, the national non-profit alliance and accreditor building trust in healthcare technology and secure information exchange. With nearly two decades of advancing interoperability, identity, privacy, and technical trust, she leads community engagement, communications, and strategic partnerships, shaping national standards and policy. Kathryn is a recognized thought leader featured in outlets like Healthcare IT Today and Health IT Answers, and under her leadership, DirectTrust has earned multiple HITMC awards, including Marketing Team of the Year in 2025. She has been named among the Top 50 Women Chief Strategy Officers and Becker's 100 Women in Health IT to Know.

95% of books are sold through word of mouth—but most authors are still chasing reach instead of building relationships. That's a problem, especially in a market where social media visibility is unpredictable and ad costs continue to climb.In this episode, we break down the one marketing engine that consistently works: a small, engaged group of readers who genuinely want to see your book succeed.We walk through a simple but powerful reader funnel—how casual readers become fans, how fans become superfans, and how a select group naturally evolves into a street team that supports your launches, promotions, and long-term visibility. More importantly, we explain what “engagement” actually looks like in practice, how to identify the readers already leaning in, and why you don't need a massive email list to see meaningful results.If marketing feels overwhelming or never-ending, this framework simplifies the process. It's designed for authors who want to spend more time writing while still building steady momentum.We also share one of the most effective (and overlooked) tactics for generating more Amazon reviews and Goodreads ratings: a strategically placed back-of-the-book letter that invites readers to stay connected and take the next step. Done right, this creates a natural bridge from reader to subscriber—and eventually, advocate.From there, we get tactical about building a street team without overcomplicating it. You'll learn how to vet members using a simple form, organize assets in a shared folder, and provide clear, brand-safe guidance so your team amplifies your message the right way.Finally, we address the growing wave of AI-generated books and what it means for discoverability. Algorithms can be influenced—but genuine reader connection cannot be replicated. A trusted group of engaged readers is one of the most reliable ways to stay visible in an increasingly crowded marketplace.If you're looking for a smarter, more sustainable way to market your book, this episode lays out a framework you can start using immediately.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

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As a Fractional CMO, you're not supposed to do everything. So who — or what — does? In this episode, Casey breaks down the five-resource allocation framework: the exact model he uses to staff a marketing department without becoming the person who handles it all. He walks through each layer in plain terms — full-time hires, contractors, agencies, fractional talent, and AI agents. When to use each one. Where they break down. And how to sequence them so your 10 hours of CMO time actually multiplies into 40, 80, or more hours of output. The goal isn't to be cheaper. It's to be faster. But here's the trap Casey flags early: don't walk into a client engagement waving your AI toolkit like a merit badge. The CMO who leads with "look what I can automate" is solving the wrong problem. Your job is to build a marketing department that works — full-time people as the foundation, everything else layered on top when it earns its place. Agents aren't automations. Agencies aren't contractors. And your client's bookkeeper definitely isn't your fractional CFO. The distinctions matter, and Casey makes them clear. Key Topics Covered: What a "marketing technician" is — and why it's your ideal first hire The Upwork trick that tells you if a contractor is quoting you honestly Why agencies are mercenaries (and when that's exactly what you need) The difference between an automation and an agent — and why your clients need to understand it How to use AI to replace tasks, not people — and move your team to the next layer Why you should never let a six-month agency renewal sneak up on you The dangerous place CMOs end up when they become the "AI person" on the team  

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Lara Vandenberg, CEO and Founder of Assemble, which connects brands with senior freelance marketing talent on demand. Lara shares why traditional marketing organizational structures are breaking down, and how leading CMOs are rethinking how work actually gets done.They explore the shift from fixed roles to flexible capabilities, the impact of overhiring and budget pressure, and why the biggest issue facing marketing teams today isn't talent, it's systems. Lara also unpacks the rise of new roles like marketing COOs and process improvement analysts, and what it takes to connect fragmented workflows, teams, and technologies to drive performance.Key takeawaysFlexible talent models are replacing traditional hiring and agency structures.Systems—not talent—are the biggest constraint on marketing performance.Winning teams align how work gets done with how consumers actually discover and shop. Hosted on Acast. See acast.com/privacy for more information.

James Dickerson (AKA The Boring Marketer) has been consulting businesses on marketing and growth since 2012 — and he's now using Claude Code to do what used to require a $5-10K/month agency. In this episode, James goes screen-share and builds a complete marketing funnel live from scratch: a landing page, a quiz funnel, a 14-day email nurture sequence, and dozens of social and SEO content assets — all inside Claude Code with zero coding. We break down the psychology behind high-converting email sequences (micro commitments, reciprocity, objection handling), how James's "skills" system encodes expert marketing knowledge into portable AI instruction files, and why anyone with these tools can immediately outperform 80% of marketers. If you've been procrastinating on Claude Code, this is your sign to just download an IDE and start.X: https://x.com/BoringMarketerWebsite: https://vibemarketer.comYoutube: @theboringmarketer

Are your marketing people glorified order takers or proactive advisors? For many agencies, marketing is just the team that formats slide decks or requests quotes from carriers. But true marketing - especially in the B2B insurance space - is about owning the customer journey and building a community of engaged prospects long before the sale happens.My guest, Shelby Fitzpatrick, Manager of Marketing at Sterling Seacrest Pritchard, joins me to discuss what it takes to build a modern marketing department in the insurance industry. Coming from a decade-long career in sports marketing, Shelby brings a fresh perspective to a notoriously stale industry. We discuss the differences between B2C and B2B marketing, why marketing should be treated as a strategic sales partner rather than a fulfillment center, and how to structure your marketing team based on specialized skills rather than hiring "generalists."▶▶ Sign Up For Your Free Discovery Callcompletegameu.com/agaKEY MOMENTS(00:00:00) From College Tennis to Sports Marketing: Shelby's Journey (00:08:11) Ego, Time Management, and the College Athlete Mindset (00:12:27) Building Community and Engagement in Tennis (00:15:22) The Accidental Jump to Insurance: Joining Sterling Seacrest Pritchard (00:19:01) The Biggest Misconception: Quoting vs. Marketing (00:23:34) Why RFPs Are Your Best Opportunity to Tell a Story (00:26:38) B2C vs. B2B Marketing: Building Trust with the C-Suite (00:30:06) How Agency Leaders Should View Marketing (It's Not Just Lead Gen) (00:33:05) How to Build a Modern Agency Marketing Team from Scratch (00:37:08) The Role of AI in Marketing: Efficiency vs. Empathy (00:40:18) Shelby's Lightning Round: Morning Routines, Checklists, and PickleballCONNECT WITH ANDY NEARY

“Make you a bestseller.” It's the loudest promise in book marketing—and often the least meaningful.In this episode, we break down how to distinguish real strategy from fear-based selling, AI-polished outreach, and high-pressure tactics designed to close a sale rather than build a career. From alarming emails about “missing metadata” to vague guarantees and unusual payment demands, we explain what's legitimate, what's inflated, and what's simply noise.Then we shift to what actually compounds.We walk through the foundational elements of sustainable book marketing: an optimized Amazon retail page, intentional category and keyword strategy, a reader-focused website, an email list you control, and targeted outreach to reviewers, influencers, and podcasters who genuinely reach your audience. You'll hear why one-off promotional blasts rarely build traction, how to evaluate podcast quality beyond download numbers, and what meaningful preparation looks like before any pitch goes out.We also unpack the proposal details that matter: specific deliverables, realistic timelines, strategic positioning, and measurable outcomes rooted in discoverability—not guaranteed sales. A professional team should explain the “why” behind every tactic and connect today's work to results you can still benefit from months later.Finally, we talk author readiness. What should you own yourself? How should you think about ROI without chasing instant payoff? And if your budget is limited, where does your money work hardest?If you want to avoid scams, invest wisely, and choose partners who assess your book instead of selling you fear, this episode gives you a clear, practical framework.If you found this helpful, follow the show, share it with an author friend, and leave a quick review so more writers can find us. Have a topic you want covered next? Text the word podcast to 888-402-8940 and tell us what you need.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

Marketing feels chaotic because most businesses are chasing tactics without a system to support them. In this episode, John Jantsch and Sara Nay explain why a marketing operating system brings clarity, accountability, and predictable growth. They walk through how strategy comes first, how campaigns turn strategy into action, and why systems create long-term business value. If marketing feels scattered or hard to measure, this conversation shows how to turn chaos into a repeatable system that actually works. *This is a rerun of a previous DTM episode. Today we discussed: 00:00 Why Marketing Feels Chaotic in 2025 02:21 What a Marketing OS Is and Why It Matters 04:53 Strategy-First Marketing for Small Business 08:14 Turning Strategy Into Marketing Campaigns 09:25 SOPs and Workstream Engine for Marketing 12:54 How AI Fits Into Modern Marketing Systems 15:24 Scorecards, Metrics and Marketing Dashboards 17:57 Monthly Momentum Meetings for Marketing Teams 20:27 Quarterly Optimization for Better Results 22:33 Agency vs Fractional CMO Service Models 24:32 Book a Call Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Craig Hewitt, founder of the 7-figure SaaS Castos, breaks down how he uses Claude Code to run his entire content marketing operation. Despite not being a developer, Craig built his first Claude Code project in 45 minutes while waiting outside his son's basketball practice. In this episode, he walks through the exact system he uses, demonstrates live builds, and shares his free, open-source SEO Machine project that anyone can download and use today.YouTube: youtube.com/@thecraighewitt

We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shares Hawk Media's scaling lessons, where AI helps, where it hurts, and how to build a moat in a noisy market.• LLM shifts to persona-first, Q&A-led visibility• AI as acceleration, not strategy replacement• Hiring and tooling only with clear business cases• Lean tech stack choices that reduce complexity• Brand as the moat in a copycat software world• Branded entertainment and YouTube as growth engines• Limits of synthetic audiences and AI-looking creative• Deepfakes, eroding trust, and authentic messaging• The Hawk Method: awareness, nurturing, trust• Channels that scale for B2B and B2C performance—----------Guest Contact Information: Website: erikhuberman.comInstagram: instagram.com/erikhubermanLinkedIn: linkedin.com/in/erikhubermanYouTube: youtube.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Memoirist and filmmaker Curtis Chin on pitching for national press, booking venues through cold emails, and making a high-volume book events strategy financially sustainable.   You'll learn:Why Curtis booked readings before his memoir released to drive pre-orders, and what that early push unlocked. How he found venues by researching programs and series online, then sending cold outreach without overcomplicating it. A practical way to define your “audience” so your outreach targets the right communities and institutions. How to write a venue email that creates urgency (a “hook” and a reason to say yes now), without sounding gimmicky. A press pitching approach that starts local, builds credibility, and then moves toward national outlets. What his spreadsheets are (and aren't) for, and a lightweight way to track outreach and payments without building a complicated system. How he initially used a publisher budget, then supplemented it with community funding when the budget wasn't enough. Why momentum compounds (your growing “resume” of events and media makes the next invitations easier), and how to lean into that effect. How he structures his day to keep writing, business logistics, and book marketing moving at the same time. How getting paid for talks changed the economics of touring, and why nonfiction subject expertise can create more paid speaking opportunities.  Resources & Links: