Podcasts about marketing events

During this episode of the Marketing Matters™ Podcast, Ashley shares what she and the team learned from hosting the second Power of Paid Ads Summit for female entrepreneurs and small business owners. We talk about what worked, what didn't, and what we'll do next time to improve. She also talks about what she spent on paid ads and the event and what the return was. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Challenge: Join the Win with Paid Ads Challenge HERE

If you are searching for a local event for small business owners and entrepreneurs near Atlanta, Georgia, you belong in the room at the Power of Paid Ads Summit in Alpharetta, Georgia. This is an event designed for entrepreneurs who are ready to become findable and 10X their business by harnessing the Power of Paid Ads. You'll hear from Macy McNeely, Leticia Gardner, Sherri Somers Bell, Melissa Franks, Emily Judice, and Ernestine Morrison. You'll be surrounded by hundreds of other business owners like you. If you have questions about what's in it for you at the Power of Paid Ads Summit.. This business networking and learning opportunity is for you. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

Send us a textIn this special solo episode of Marketing in the Madness, Katie Street takes you through actionable strategies for B2B marketing in 2025. With AI reshaping the marketing landscape, Katie shares why human-centered content and authentic engagement are more critical than ever. From lead-generation events to TikTok-style videos, she unpacks the future of marketing that puts people first and delivers real, measurable results.Key Topics Covered:Human-Centered Marketing in 2025 - Why authenticity matters in an AI-dominated world and the need for person-first marketing to build trust in B2B.The Power of Events in a Fake Marketing World - How live events create real, trustworthy engagement and how to use events to connect with prospects in meaningful ways.Strategies for Hosting Successful Lead-Generation Events  - designing events that solve real prospect challenges, choosing unique venues and creating memorable experiences and why inspirational speakers are key to audience engagement.Building Relationships Through Nurture Journeys - Step-by-step guide to pre-event and post-event engagement and how to use personalised invitations and follow-ups to secure meetings.Leveraging Events for Content Creation - Turning event discussions into video snippets, articles, and social content and using these assets to target ideal prospects and extend event impact.The Future of B2B Content Creation - why short, snappy videos are the key to capturing attention and tips for creating educational, non-salesy content that builds relationships.This episode is packed with actionable insights and real-world strategies for anyone looking to stand out in the competitive world of B2B marketing. Katie's tips will help you build authentic relationships with prospects and drive measurable results through human-centered campaigns.In This Episode, Learn About:Human-centered marketing strategies.The role of live events in lead generation.Creating value-driven content for B2B audiences.How to use TikTok-style videos for LinkedIn success.Tips for crafting hyper-personalized marketing campaigns.Why AI tools are critical but should support—not replace—human creativity.This episode of Marketing In The Madness discusses B2B Marketing 2025, Human-Centered Marketing, AI in Marketing, Lead Generation Strategies, Marketing Events, Marketing Automation, LinkedIn Marketing Tips, Short-Form Content for B2B, Content Marketing Strategy, Personalised Marketing Campaigns, TikTok for Business and Event-Based Lead GenerationLINKS:Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Street Agencyhttps://street.agency/https://www.linkedin.com/company/streetagency/Connect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Wendy Robino, SVP of Marketing Events & Regional Publicity at Warner Bros. Joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock the art of big events. Don't miss out!  About the guest: Wendy Kupsis-Robino's expertise spans across several corners of the industry. Currently serving as the senior vice president of marketing events and regional publicity at Warner Bros. Pictures, Kupsis-Robino has been a driving force behind the success of numerous theatrical releases since joining the global publicity and marketing team in January 2019.  She oversees a dedicated team responsible for global premieres, press junkets, influencer and award events, as well as regional promotions and publicity across the U.S. Her strategic vision and leadership have played a pivotal role in the triumphs of Warner Bros. Pictures, contributing to the success of blockbuster films like Barbie, Elvis, and Dune.  Notable highlights of Kupsis-Robino's illustrious career include orchestrating the Barbie world premiere, its experiential press junket, and regional publicity stunts that catapulted the film to a record-setting $1.4 billion global box-office success and becoming Warner Bros' highest-grossing film of all time.   Before her tenure at Warner Bros., Kupsis-Robino ran her own experiential marketing and events agency, FlipTurn, boasting an impressive roster of more than 25 entertainment clients. Outside the boardroom, she is a proud member of the PR branch of the Academy of Motion Picture Arts and Sciences. EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠. Follow us! Find us on ⁠⁠LinkedIn, ⁠⁠⁠⁠EventUp Podcast LinkedIn⁠⁠ , and ⁠⁠Instagram

I recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ►

Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She's also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand. Key Takeaways:- Winning strategies for marketing events- The current state of PR and marketing- How to build a great personal brandEpisode Timeline:1:30 What is the current landscape for PR and marketing?2:40 What's PR's role in a world where people are telling their own stories?4:30 What are some common SEP problems people are having these days?6:45 How to get leads through events10:00 MicDrop's biggest success stories12:00 How MicDrop got a placement in the Wall Street Journal13:10 Pitches that get on Tod's nerves15:00 How MicDrop helps develop thought leaders17:00 How professionals can build a better personal brandThis episode's guest:• Katie Zeppieri on LinkedIn• The MicDrop AgencySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jo Juliana Turnbull AKA SEO Jo Blogs joins Jack to discuss the importance of events and community in the SEO industry. This episode includes advice for creating and growing your event as well as recommendations for communities and events for you to join. Sponsors: SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today. Understand your users with live “People Also Asked” data and intent clustering by Google. Links to follow Jo: LinkedIn: https://www.linkedin.com/in/j-turnbull X/Twitter: https://x.com/SEOJoBlogs Search London: https://searchldn.com/ Search Barcelona: https://searchldn.com/barcelona/ Links to resources/articles: Great article by Helen Pollitt - https://www.searchenginejournal.com/ask-an-seo-what-are-the-best-resources-to-learn-seo-and-who-are-the-best-people-to-follow-online-for-good-advice/520158/ https://www.womenintechseo.com/ https://webcertain.com/international-search-summit/barcelona/ https://www.goodsignals.com/seo-office-hours/ https://searchnstuff.co.uk/ Chapters 00:00:00 - Intro 00:01:18 - Sponsor: SE Ranking 00:02:26 - Sponsor: AlsoAsked 00:04:43 - Welcome SEO Jo Blogs 00:05:39 - SearchLondon 00:06:43 - Why are events so important in the SEO industry? 00:09:06 - The importance of being part of the SEO community 00:10:20 - There are so many incredible events around the world 00:10:53 - How and why Jo started running SearchLondon 00:12:41 - How to make the most of attending an event 00:13:59 - Events help us feel less alone 00:15:10 - The benefits of smaller events 00:18:17 - How to grow your event 00:20:50 - Have a focus for your event 00:22:05 - Booking and visiting the venue 00:23:24 - Prove that your city is worth visiting 00:24:55 - The events happening in Barcelona 00:26:50 - Finding your gap in the market 00:28:54 - How to stand out from other events 00:32:33 - SEO Office Hours 00:35:00 - Online events are important for people who can't attend in-person events 00:36:13 - Search Africon 00:39:24 - How to turn your events into a community 00:43:40 - Pay it forward to other events and creators 00:48:00 - How to build a returning audience for your events 00:55:05 - How to follow SEO Jo Blogs and Search London 00:56:59 - Outro

In this riveting episode of the Belkins Podcast, join host Michael Maximoff as he delves into a candid conversation with Anthony Kennada, Founder & CEO of AudiencePlus. Discover the unfiltered realities of being a first-time founder, the highs and lows of building a company from the ground up, and the crucial lessons learned along the way.Anthony shares invaluable insights into the challenges of year one, the strategic vision for 2024, and the transformative power of owning your audience. Whether you're a budding entrepreneur or a seasoned professional, this episode offers a wealth of knowledge and inspiration.

Aktuell verändert sich viel in der Wirtschaft und auch die Marketing-Konferenzen sind davon betroffen. Was genau sich verändert und wie die Zukunft von Marketing-Events aussehen könnte, bespricht Marco Janck mit Jan Stranghöner.

Recently, I had the opportunity to lead a workshop for the Jamestown Regional Entrepreneur Center. During the training, we talked about creating a grass roots marketing campaign for boutique businesses. It is not just about “spending money”, it is about understanding your customer and creating a plan to serve them well. On this episode, you'll get to hear the replay of this fabulous event.Work with Me - https://www.ciarastockeland.com/work-with-me-step-1Get Your Copy of My Book - https://www.ciarastockeland.com/book Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe Connect with the Jamestown Regional Entrepreneur Center: Website: http://www.jrecenter.com/events

Recently, I had the opportunity to lead a workshop for the Jamestown Regional Entrepreneur Center. During the training, we talked about creating a grass roots marketing campaign for boutique businesses. It is not just about “spending money”, it is about understanding your customer and creating a plan to serve them well. On this episode, you'll get to hear the replay of this fabulous event.Work with Me - https://www.ciarastockeland.com/work-with-me-step-1Get Your Copy of My Book - https://www.ciarastockeland.com/book Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe Connect with the Jamestown Regional Entrepreneur Center: Website: http://www.jrecenter.com/events

Joe Davy, Co-founder and CEO of Banzai an event marketing platform joins us today to chat about martech and its impact on today's B2B event landscape: Key topics covered: State of modern B2B events Impact of event tech and martech on modern events Types of virtual events that stand out today

Today I'm discussing how network marketing events not only change your business, but they change YOU for the better. —Links & resources:To follow more info about the podcast@levelup.debbienealCheck out my personal instagram account@debbie_nealThis Podcast is brought to you by Upstarter Pods

In this episode of Stop the Scroll podcast, host Brianna Doe discusses a recent influencer marketing event she spoke at hosted by Sprout Social called "Under the Brandfluence". She breaks down what made this event successful from the intentional speaker lineup to promotion strategies to how Sprout Social worked with speakers like herself. Listeners can expect to learn best practices for hosting their own influencer events.Best Moments:(01:04) Sprout Social's influencer marketing event "Under the Brandfluence" and if the event was worth it(02:50) How Sprout Social promoted the event alongside creators, not just speakers(03:57) How they gave speakers great audience demographics & interests + the freedom to create a great session (06:24) Allowing speakers to mention other tools, not just Sprout Social(07:10) Made it easy for the speakers to create content AND co-promote the event

In episode #25 of the #MarketingMatters podcast, Ashley talks about how to do marketing for an event, whether in-person, virtual, or both! She shares the story behind how much she spent on the event, how much she made on the event, and what you should consider when marketing an event.   Connect with Ashley Brock Instagram: @the.ashley.brock Join the Challenge: Find Your Leads Challenge  Download the Event Expense Tracker Apply: Marketing Matters Mastermind for six and seven figure female entrepreneurs Join Waitlist for Summit: Marketing Matters Summit - January 14-15, 2025!

In this episode of Wine & Chisme, we dive deep into the vibrant world of wine culture with the incomparable Gabriela Fernandez. Born and raised in the heart of Napa Valley, Gabriela's journey is as rich and complex as the wines she champions. Meet Gabriela Fernandez, a first-generation daughter of a migrant farmworker and immigrant refugee, whose roots in Napa Valley run deep. Gabriela is an outspoken, unapologetic, and prideful Latina whose mission is to elevate culture and bring others along with her, one glass at a time, sin miedo al éxito (without fear of success). Career Trajectory: Gabriela's career in the wine industry spans over a decade, marked by her fearless leadership and commitment to inclusivity. Currently serving as the Director of Trade & Marketing Events for The Duckhorn Portfolio, Gabriela has also left her mark as a pioneer in the marketing division of a Spanish wine importing company. Her dynamic presence extends beyond the boardroom as Wine Down Media's first Latina Producer and On-Air host at MegaMix radio station, amplifying voices in the Spanish-speaking community. Recognition & Achievements: Gabriela's impact on the industry has not gone unnoticed. Named one of Wine Enthusiast's Future 40 innovators, she's at the forefront of change in the beverage industry. In 2020, she launched "The Big Sip" podcast, a labor of love highlighting black and brown individuals shaping the worlds of wine, food, arts, tech, and health. Community Building & Advocacy: Driven by a desire for service and equity, Gabriela co-created the LatinX Wine Summit and serves as an active Board Member for Hispanics in Wine, championing educational and career advancement opportunities for the LatinX and Hispanic population. Join us as we uncork the story of Gabriela Fernandez, a trailblazer reshaping the wine landscape with her unwavering commitment to community, inclusivity, and advocacy. Connect with Gabriela: Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Die Flugshow meldet sich kurz aus ihrer Frühlingspause - und Schuld ist Ryoyu Kobayashi, der mit seinem Flug auf 291 Meter auf Island(!) große Schlagzeilen schrieb. Zusammen mit Flugshow-Hörer Thomas beleuchtet Host Luis die Hintergründe und die möglichen Folgen dieses Weltrekord-Stunts. Gemeinsam finden sie positive, aber auch kritikwürdige Aspekte an diesem Marketing-Event von Kobayashis Sponsor Red Bull. Flugshow in den Sozialen Netzwerken Flugshow auf Facebook Flugshow auf Instagram Foto: Mihai Stetcu / Red Bull Content Pool Was hinter Kobayashis Weltrekord-Stunt steckt Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.

Middle Ground with JLE L.L.C. "Where We Treat You Like Family" welcomes former Personal Trainer, Soon to be College Graduate & Marketing Events Supervisor at ESPN LA/Good Karma Brands as he shares his story of finding his purpose and the lessons learned.

Welcome to the Art of Value Whispering podcast   In this episode, I'm joined by the inspiring Shay Wheat, a certified event producer and CEO of Grace and Ease Productions.   Shay's business journey began in 2014, after she was invited to speak at an event and back-stage conversation led her to be invited to support Dr. Oz's upcoming Women's Conference. She said ‘Yes!' and the rest is history! obliged and that was her official induction into the world of events production.    Today, she helps business owners to grow their business, audience and profit through a range of events, each one carefully selected to match their business stage and strategy, and deliver a powerful impact for their audience.  ‍ Join us as Shay shares what she has learned it takes to leverage the power of events to grow your brand and business. ‍ "Events is one of the fastest ways to leverage your time, energy and effort to support more people" - Shay Wheat ‍ In this Week's Episode... In this episode, you will learn: Why you always need a Call to Action What it mean to ‘leverage' your events The five phases of events to scale your business At what point events make sense for your business Why having a profit plan is crucial in hosting events that grow your business The key to continued personal growth for entrepreneurs The 17 events to consider for your business growth ‍ Shay's 17 Types of Marketing Event: 90 minute workshop Summit Retreat Mastermind One-day sales and enrolment event Three day sales and enrolment events Seminars Podcasts Facebook Lives Instagram Lives Clubhouse Rooms Meetups Conferences Challenges Hackathons Conventions Trade shows ‍ "Any event that we're doing, we have to take a look at why we're doing it, what is the purpose and intention and what is the promise of that event in order to support the audience" - Shay Wheat ‍ About Shay Wheat Shay Wheat is a Certified Event Producer™ and Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc. ‍ Grace & Ease Productions, Inc supports their clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. ‍ Her company assists Speak-to-Sell clients to be extremely profitable with their events: just recently one of their clients generated over $2.1 Million dollars in one Virtual Live 3-day event. ‍Connect with Shay Website   LinkedIn   Free tool: Access Shay's 5 Phases of Events Tool   Podcast: Listen to Melitta on Shay Wheat's podcast: Creating Powerful Impact   ‍ Join the Magnetic Messages Challenge: Starts 22 April‍ Coaches, Consultants and Freelancers - are you ready to attract more dream clients with messages that feel aligned with you and your values? In the free 4-day Magnetic Messages Challenge you'll do this and so much more! ‍ Over 4-days you'll learn exactly how to: ⭐ Communicate Your True Value

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Join Sarah Noel Block and Lindsay McGuire as they unveil the secrets to event marketing success. Discover how to entice top influencers, transform your virtual events, and forge lasting partnerships that propel your business forward. Learn to craft irresistible pitches, nurture valuable connections, and showcase your event's success to attract future speakers. Tune in for a masterclass in marketing efficiency and impact, without the burnout. Don't miss out—listen now!Key Takeaways:Value and Benefit: Clearly communicate the value and benefit to influencers when asking for their time, as time is valuable, especially when approaching strangers.Building Relationships: Building relationships with influencers can sustain and grow your business, as it can lead to consistent leads and income.Pitching Influencers: When pitching influencers to speak at your events, be prepared, polished, and put together. Create a pitch deck and synopsis of your show, highlighting the benefits for the speaker.Speaker Incentives: Offer incentives to speakers, such as backlinks, the ability to pitch, and speaker gifts, to make it more enticing for them to participate.Referrals: After a guest has appeared on your show, ask them for referrals of other potential guests, as this can lead to warm introductions and new guests for your show.Meet Lindsey:As the Associate Director of Content & Campaigns at Goldcast, my days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue driving channels. Head over to goldcast.io to learn more about how events can be a powerful brand and business growth driver, from webinars and ongoing series to summits and conferences.Resources:Content LabMasterclassContent Repurposing with AIWebsite: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode

Our conversation today for Tourism Tuesday - Shenandoah County edition - with Kary Haun also includes Katie Mercer, Director of Marketing & Events for the town of Woodstock, and Zach Hottel, archivist at Shenandoah County Library. We learn details about the Civil War Trails® marker that was recently installed in Woodstock. The marker tells the story of the “Valley Turnpike,” which was influential in the movements of both sides during the Civil War. The sign is located at 135 N. Main Street, adjacent to the parking lot for the municipal office. Zach explains the research that goes into each of these markers and how locations are chosen for them. Civil War Trails® has been working with communities since 1994 to share their stories and connect visitors with small towns and big stories across a network that now spans six states. Travelers look to Trails to put them in the footsteps of the generals, soldiers, citizens, and the enslaved who found themselves in the midst of this Civil War. Learn more on their website: https://www.civilwartrails.org/  Katie gives details for a few upcoming events that will happen in the next few months: Woofstock & Shenandoah Valley ArtFest. She discusses the need for vendors at each event and shares plans to host a talent competition at ArtFest. Stay updated on Woodstock events by visiting their website: https://woodstockva.gov/ and follow them on Facebook. Zach gives details for Shenandoah County Heritage Day happening on Saturday, April 13, 2024, at the New Market Fire Hall on South Congress St. in New Market. Kary reminds listeners that the next Shenandoah County Tours will take place on Wednesday March 20th and will feature an art activity & tour of Woodstock. Get more details, registration information, and see a full list of future tours on their website: https://visitshenandoahcounty.com/shenandoah-county-tours/     

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Discover the secrets of community building in marketing events with industry experts Joel and Meisha. Learn practical strategies to nurture relationships, create engaging spaces for attendees, and generate shareable moments. Whether you're aiming for the cozy vibe of Content Marketing World or the excitement of new connections, this conversation is your guide to turning events into vibrant hubs of business and camaraderie.After the keynotes end, the conversation continues. Join us for insights on leveraging digital platforms, creating personalized experiences, and using LinkedIn to maintain relationships. Tune in, follow us on LinkedIn, and let's build communities together!Key Messages:Community-building at events is like a reunion, creating a sense of belonging and encouraging attendees to return year after year.In-person events benefit from dedicated spaces and activities for community members, fostering engagement and connection.Collaboration with other companies in similar spaces can enhance community events, providing attendees with a broader network and more value.Virtual events can build community through dedicated app spaces, direct messaging, and creating shareable moments like virtual meetups.Easy-to-implement strategies like prompting attendees to connect on LinkedIn can further relationships and extend the event's impact beyond its duration.Meisha BochicchioMeisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she's not busy behind the screen, she enjoys chasing down Boston's best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she'll always be a Clemson Tiger at heart.LinkedInJoel PrimackJoel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023.Podcast: Community-led Growth ShowWebsite: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode

“Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously.” -Kanene Ayo Holder   Kanene Ayo Holder is a renowned inclusive marketing, AI ethics expert and diversity consultant. With three National Endowment for the Humanities awards and an extensive background in education and interactive theater, she transforms learning experiences for corporations, schools, and non-profit organizations. Her work has been awarded with a Colin Powell Fellowship for Policy Study and numerous published contributions and speaking engagements on equity and the future of work. As the AI Integrations Manager for DEIGPT, an ethical and inclusive AI model, Kanene empowers individuals and companies to develop effective, responsible AI strategies. She is excited to leverage her expertise to bridge the worlds of marketing, AI, and diversity, shaping the future of inclusion. Recently, Kanene launched FutureFixer (futurefixer.ai) to support companies and leaders be more inclusive by leveraging her academic and anecdotal research across sectors and industries to accelerate innovation informed by inclusion. In this episode, we see Kanene unravel the essence of making AI, Marketing, HR, and everything in between as inclusive and prepared for what lies ahead.   Website: https://www.futurefixer.ai/ Facebook: https://www.facebook.com/kanene.holder LinkedIn: https://www.linkedin.com/in/kaneneayoholder/ Instagram: https://www.instagram.com/blackissuesissues/

“Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously.” -Kanene Ayo Holder   Kanene Ayo Holder is a renowned inclusive marketing, AI ethics expert and diversity consultant. With three National Endowment for the Humanities awards and an extensive background in education and interactive theater, she transforms learning experiences for corporations, schools, and non-profit organizations. Her work has been awarded with a Colin Powell Fellowship for Policy Study and numerous published contributions and speaking engagements on equity and the future of work. As the AI Integrations Manager for DEIGPT, an ethical and inclusive AI model, Kanene empowers individuals and companies to develop effective, responsible AI strategies. She is excited to leverage her expertise to bridge the worlds of marketing, AI, and diversity, shaping the future of inclusion. Recently, Kanene launched FutureFixer (futurefixer.ai) to support companies and leaders be more inclusive by leveraging her academic and anecdotal research across sectors and industries to accelerate innovation informed by inclusion. In this episode, we see Kanene unravel the essence of making AI, Marketing, HR, and everything in between as inclusive and prepared for what lies ahead.   Website: https://www.futurefixer.ai/ Facebook: https://www.facebook.com/kanene.holder LinkedIn: https://www.linkedin.com/in/kaneneayoholder/ Instagram: https://www.instagram.com/blackissuesissues/

Kathe Kline and Joanna Wyckoff share their insights on building leads and finding new clients in the insurance industry. Here are 3 key takeaways from the episode: 1️⃣ Local Events and Grassroots Methods: Joanna Wyckoff believes in establishing herself as a local agent and prioritizing her territory before venturing into other locations. She emphasizes the effectiveness of hosting local events, such as Thanksgiving senior center events, and utilizing branded giveaways to build personal branding and attract clients in the community. 2️⃣ Purchasing Reputable Leads: Joanna also discusses the advantages of purchasing leads from reputable vendors, including options such as direct mail and Facebook leads. Live transfers, which offer preset appointments with potential clients who have expressed interest in Medicare services, are also highlighted as a valuable strategy. 3️⃣ Personalized Marketing: Kathe Kline shares her experiences with sending handwritten birthday cards to individuals turning 65 as a way to gain new clients. The personalized nature of birthday cards and the high open rate they receive make them a slow but impactful way to connect with potential clients. Tune in to the full episode for more valuable insights on lead generation in the insurance industry.

In this engaging Q&A episode of the Travel Marketing & Media ® podcast, renowned travel marketing expert Sandra McLemore tackles your burning questions, providing valuable insights and actionable advice for travel agencies.First up, Sandra reveals the best strategies for hosting a successful River Cruise Night for a river cruise line. Discover her top tips and innovative ideas to make these events memorable and effective in attracting clients.Next, we address a common challenge: having a consistent stream of leads but struggling to close them. Sandra dives into the reasons why leads may not convert and offers practical solutions to enhance your closing techniques, ensuring that your potential clients become loyal customers.Lastly, we explore the digital world of engagement, specifically within Facebook groups. Sandra shares her secret trick for sparking lively engagement in your FB groups, vital for maintaining an active, enthusiastic online community.This episode is a treasure trove of wisdom for travel agencies looking to refine their marketing tactics and sales approaches. Whether you're a seasoned agency owner or just starting out, Sandra's expert advice is bound to inspire and guide you towards greater success. Tune in to "Navigating Success: Sandra McLemore Answers Your Top Travel Marketing Questions" and take a step forward in your travel marketing journey!

In our next episode of Meet the Creators, Lorenzo interviews Gina Mariko, founder & CEO of Make it Mariko Events. Gina Mariko Rosales is an events enthusiast, self-proclaimed efficiency nerd, experience curator, and nonprofit advocate. She is the Founder & Chief Experience Officer (CEO) of Make it Mariko, as well as the Co-Founder & Event Producer of the well-known UNDISCOVERED SF Creative Night Market in SOMA Pilipinas. Prior to founding Make it Mariko, Gina spent 10 years doing corporate & nonprofit event planning, administration, and operations including 7 years working for Google, most recently as the Head of Marketing Events for Google X.  Gina's mission is to curate magical, meaningful moments for the community while amplifying the voices of creatives of color. She is committed to curating creative, inclusive, and diverse spaces in the events industry, to challenge the status quo, and pave the way for a new generation of event experience curators. Check her out! @ginamariko www.ginamariko.com www.makeitmariko.com Follow us: @flipbirdfilms www.flipbirdfilms.com

Visit today's blog post here. Have you heard? I did a thing: I created a private podcast feed! It's absolutely free and on-demand and you can access it right now. It's basically an audio diary and you can easily access it from wherever you are listening from. This podcast walks you through the six pillars I used to get six figure (and beyond!) success. As I crossed the million-dollar lifetime revenue mark this year, I wanted to do this as a gift for you and share the actual steps I took to get to this point. You can access it in the resources linked below. Today's episode is all about what I call monthly marketing events. This is something I teach to my mastermind ladies is to pick one week every single month to do a little extra to market your business. At first, people are a little taken aback by that, but in my opinion it gives you more freedom the other 3-4 weeks of the month to relax and not do as much of a marketing push. –– Connect with Anna on Instagram: @heartcentered.entrepreneur The Heart Centered Entrepreneur Podcast is produced by Heart Centered Podcasting.

This week Daniel sits down with the Vice President of Experiential Marketing & Events at MotorTrend Group, Karen Brown. She talks about growing up in southern California, starting in sports marketing and her decade long experience in the automotive industry.

In this special *crossover* episode of Women in B2B Marketing, host Jane Serra reunites with two kickass women podcasters: Melissa Moody of 2 Pizza Marketing and Corrina Owens of Direct with Corrina & Taylor. Freshly back from attending an amazing event by Pavilion, GTM 2023, the women reunite to discuss what worked, what didn't, and what learnings we can apply to hosting and attending future events. Jane, Melissa, and Corrina talk through:How events can provide a pocket of happiness and connection in a difficult worldNailing the Target AudienceBalancing the Event StructureImportance of Diversity in keynote speakers Tips for attending eventsBeing intentional and present in conversationsBuilding connections and inclusivity at eventsSeeking feedback and self-reflectionPlanning and executing successful eventsExtending the Life of EventsDisruption of Traditional Event ModelsKey Links:Host: Melissa Moody - https://www.linkedin.com/in/melissammoody/Host: Corrina Owens - https://www.linkedin.com/in/corrina-owens/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ 2 Pizza Marketing - https://www.2pizzamarketing.com/Direct with Corrina & Taylor - https://podcasts.apple.com/us/podcast/direct-with-corrina-taylor/id1688175099Purple Cork - https://www.purplecork.wine/Wednesday Women - https://www.linkedin.com/company/wednesday-women/

Join Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real.We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction.Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing.Links:Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/Learn More About Clay Here: https://www.theoohinsider.com/guests/clay-lundquist/And Check Out Exposure Agents Here: https://exposureagents.com/Key Moments:[00:05:51] Why is it important to show up?[00:07:08] Street sampling and market research. [00:010:47] Event marketing as a part of your strategy. [00:12:14] Choosing the right event venue. [00:15:24] Alternative marketing ideas and tactics. [00:20:34] Memories of McDonald's French fries. [00:22:41] Festivals and the last mile of marketing.Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.

Our conversation today with Katie Mercer, Director of Marketing & Events for the Town of Woodstock gave all the details for competing in their upcoming WoodsTACO Street Taco Festival. The event will take place on Saturday, September 23, 2023 from 11am - 4pm in downtown Woodstock. Katie explained how the competition works - there are professional and amateur competitions - that feature five different categories: Authentic/ Traditional, Tex-Mex/Non-Traditional, Dessert, Vegetarian, and Showmanship. Guest judges will blind taste test and score the tacos to determine a $500 winner and a $250 runner up in each of the four categories.  (Showmanship is not determined by the guest judges.) Taco tasting ticket holders will vote for their favorite taco in each category for an overall $250 people's choice winner and an overall $100 showmanship winner.  You must purchase your ticket in advance (click here to do that) to taste and cast your vote for your favorite tacos. There are only 300 tasting tickets available for the event with less than 25 remaining at the time of our recording. Tasting ticket holders will receive a wristband at the event and will be the only individuals allowed to sample and vote. General admission is free and whole tacos and other fare will be available for purchase for attendees that do not have a tasting ticket/wristband. Taco sales will end around 3:30pm. There will be a beer/wine/cider garden sponsored by Woodstock Rotary. Live Mexalachian music will take place all day by the LUA Project. (This performance is partially supported by funding from the Virginia Commission for the Arts and the National Endowment for the Arts.) There will also be a Mexican folklore performance. The event is rain or shine. Learn more about WoodsTACO Street Taco Festival on their website: https://www.townofwoodstockva.gov/woodstaco

On Tiny Marketing, Sarah Noel Block and Erica Maurer explore one of the most potent yet underutilized marketing strategies: leveraging events to grow businesses. They highlight how businesses can use events as a significant platform for direct interaction with potential customers, showcasing their proficiency, and driving conversions.The duo further expounds on how events can serve as full sales funnels, replacing traditional and formal selling with a more relaxed and organic approach. Furthermore, the hosts elaborate on how evidence of past event success can serve as social proof, assuring potential customers of satisfying outcomes in their dealings.

Die bemerkenswerte Reise von Joel Burghardt: Vom Gebirgsjäger zur KI-Automation und SEO-Experten Joel Burghardt ist ehemaliger Soldat, der während seiner Dienstzeit als Gebirgsjäger eine Web-Agentur mit aktuell 14 Freelancern aufgebaut hat. Neben seiner Tätigkeit als Geschäftsführer tritt er leidenschaftlich in Podcasts und Marketing-Events auf. Aktuell beschäftigt er sich mit KI-Automation, Suchmaschinenoptimierung und macht die ersten Schritte als Investor. Vom Soldaten zum Zukunftsgestalter Als Zugführer bei den Gebirgsjägern der Bundeswehr hatte Joel nicht nur eine anspruchsvolle Aufgabe, sondern auch den Blick fest auf seine Zukunft nach der Militärkarriere gerichtet. Schon früh begann er darüber nachzudenken, welchen Weg er einschlagen möchte.   So waren es unter anderem die revolutionären Ideen wie in Tim Ferris' "4-Stunden-Woche", welche Joel dazu brachte, sich mit dem Konzept der Selbstständigkeit und des passiven Einkommens zu beschäftigen. Lektionen des Scheiterns Während eines Auslandseinsatzes vertiefte er seine Kenntnisse in den Bereichen Aktien und Kryptowährungen und versuchte sogar, Bitcoin-Arbitrage-Algorithmen zu programmieren, obwohl dieses Unterfangen letztendlich scheitert, stellte dies keinen Rückschlag, sondern eine Lektion dar.   "Selbst in Momenten des vermeintlichen Scheiterns liegt die Kraft, aus den Erfahrungen zu lernen und gestärkt auf dem Weg zum Erfolg voranschreiten." - Joel Burghardt. - Entdeckung einer Leidenschaft Die anschließende Entscheidung, einen kleinen Online-Shop zu kaufen, stellte Ihn vor die neue Herausforderung, die technischen Fähigkeiten in diesem Gebiet zu erweitern und neue Kontakte zu knüpfen. Entschlossen, neue Wege zu gehen, erwarb Joel die für den Erfolg entscheidenden SEO-Kenntnisse und entdeckte in diesem Prozess nicht nur eine Fähigkeit, die ihm lag, sondern auch eine, die ihm Freude bereitete und Raum für weitere Entfaltung bot. Vom Online-Shop zur Erfolgsgeschichte Diese neue Leidenschaft resultierte in der Akquisition und dem Aufbau weiterer Websites, heute sind es insgesamt 200! Aus diesen persönlichen Erfolgen heraus entwickelte sich Joels nächstes Projekt - die Gründung seiner eigenen Agentur, Lightweb Media. Mit einem engagierten Team von 14 Mitarbeitern und Freelancern bietet Joel Dienstleistungen in den Bereichen Marketing und Programmierung an.   Hierbei legt er großen Wert auf A-Player in seinem Team und verlässt sich auf starke Partner. Joels kontinuierlicher Drang, sich weiterzuentwickeln und zu vernetzen, hat ihn inzwischen auf die Bühnen verschiedener Podcasts und Artikel gebracht. Neue Horizonte Neben der stetigen Weiterentwicklung in der Welt der Suchmaschinenoptimierung und des Investment, haben Joels Neugier und Interesse an künstlicher Intelligenz (KI) ihn dazu bewogen, sich in das aufregende Feld der KI-Automation zu vertiefen.   In der Welt der digitalen Transformation setzt er auf innovative Technologien, die es seiner Agentur ermöglichen, Prozesse zu optimieren, Abläufe zu automatisieren und dadurch Effizienz und Wettbewerbsfähigkeit zu steigern.   Die bisherigen Ergebnisse seiner Forschungen und Experimente mit KI-Algorithmen konnte er bereits in Interviews und Podcasts erläutern.   Dein größter Fehler als Unternehmer Eines meiner größten Erkenntnisse als Unternehmer besteht darin, anfänglich den Fehler begangen zu haben, zu viele Aufgaben selbst erledigen und in das Micromanagement verstrickt sein zu wollen. Dies führte dazu, dass eine übermäßige Belastung auf meinen eigenen Schultern lag. Jedoch habe ich diesen Fehler erkannt und gelernt, dass das Einbeziehen und Vertrauen in meine Mitarbeiter von entscheidender Bedeutung ist. Indem ich den Fokus auf meine eigenen Stärken lege und die Verantwortung entsprechend delegiere, schaffe ich Raum für effektives Teamwork und steigere die Gesamtleistung des Unternehmens.   Deine Lieblings-Internet-Ressource?: Aktuell liebe ich LinkedIn zur Kommunikation, Lead-Generierung und Wissenserweiterung. Hier gibt es echt gute Beiträge mit echtem Mehrwert. Joel Burghardt bei LinkedIn: https://www.linkedin.com/in/joel-burghardt/   Deine beste Buchempfehlung: Buchtitel 1: Die 4-Stunden-Woche   Buchtitel 2: Das Stoffwechselkur E-Book Link: https://kur.meinstoffwechsel.com/   Kontaktdaten des Interviewpartners: Joel Burghardt https://lightweb-media.de agentur@lightweb-media.de https://www.linkedin.com/in/joel-burghardt/ https://www.xing.com/profile/joel_burghardt Exklusives Angebot für Podcast-Hörer: 10% Rabatt auf umfassende SEO Beratung Als Inhaber von Lightweb Media und einer der führenden Dienstleister im Bereich der Suchmaschinenoptimierung, freue ich mich, den Hörern dieses Podcasts eine exklusive 10% Vergünstigung für eine umfassende und professionelle SEO Beratung anzubieten.   Um diesen Rabatt zu erhalten, könnt ihr einfach das Code-Wort "Tom" in einer Anfrage auf der Website verwenden oder eine E-Mail an agentur@lightweb-media.de schreiben. Nutzt diese Gelegenheit, um eure Online-Präsenz erfolgreich zu optimieren!   +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Mehr Freiheit, mehr Geld und mehr Spaß mit DEINEM eigenen Podcast. Erfahre jetzt, warum es auch für Dich Sinn macht, Deinen eigenen Podcast zu starten. Jetzt hier zum kostenlosen Podcast-Workshop anmelden: https://Podcastkurs.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++   So fing alles an. Hier geht´s zur allerersten Episode von TomsTalkTime.com – DER Erfolgspodcast. Und ja, der Qualitätsunterschied sollte zu hören sein. Aber hey, dass war 2012…

Today we're excited to be joined by Monica Breeding, our Director of Marketing at FIG, who is here to talk to us about our upcoming ElevateU branding and coaching event. This event, designed to help improve and scale your business, is taking place in St. Louis on September 17th, 18th, and 19th. We are especially excited about this ElevateU event, as it features a stacked lineup of industry experts and introduces two brand-new programs designed to boost your marketing efforts. Discover the power of customized content that sets you apart in the digital landscape, learn about lead generation strategies, and explore the benefits of artificial intelligence in streamlining your outreach. Attendees will also have the opportunity to network and receive one-on-one coaching from successful advisors who have been through the trials and tribulations of growing their practices. Tune in for more inside tips on why you need to be at this incredible event!   Here are some key takeaways from this episode:   The upcoming ElevateU event will offer insights on brand building, digital marketing, database marketing, and lead generation from industry experts and successful advisors.   Two new marketing programs will be introduced at ElevateU, focusing on branding, database marketing, and lead generation. These programs are digitally inclined and aim to help businesses reach their target audience more effectively.   The event will also offer coaching programs and insights from model offices. Attendees can choose the program that suits their business needs, whether it's a total firm transformation or minor adjustments to enhance business.   Attendees will also have the opportunity to network and attend a St. Louis Cardinals baseball game, offering a mix of professional development and leisure activities.   Learn About FIG: https://www.figmarketing.com  800-527-1155  

I recently spoke at a social media marketing event... and I learned a hell of a lot!

Our conversation today with Katie Mercer, Director of Marketing & Events for the Town of Woodstock gave all the details for competing in their upcoming WoodsTACO Street Taco Festival. The event will take place on Saturday, September 23, 2023 from 11am - 4pm in downtown Woodstock. Katie explained how the competition works - there are professional and amateur competitions - that feature five different categories: Authentic/ Traditional, Tex-Mex/Non-Traditional, Dessert, Vegetarian, and Showmanship. Guest judges will blind taste test and score the tacos to determine a $500 winner and a $250 runner up in each of the four categories.  (Showmanship is not determined by the guest judges.) Taco tasting ticket holders will vote for their favorite taco in each category for an overall $250 people's choice winner and an overall $100 showmanship winner.  You must purchase your ticket in advance (click here to do that) to taste and cast your vote for your favorite tacos. There are only 300 tasting tickets available for the event. Tasting ticket holders will receive a wristband at the event and will be the only individuals allowed to sample and vote.  In addition to the prize money, all competitors will evenly split the money raised from tasting ticket sales. There is a $30 fee to register, however if you show up at the event & compete, that fee will be refunded. The deadline to register for the competition is Friday, September 15, 2023. Access the application and learn more about WoodsTACO Street Taco Festival on their website: https://www.townofwoodstockva.gov/woodstaco   

Our conversation today with Katie Mercer, Director of Marketing & Events for the Town of Woodstock gave us all the details for the Shenandoah Valley ArtFest happening on Saturday, June 24, 2023 from 10am - 6pm in Woodstock's Court Square. Katie told us about the various artists who will be selling their pieces, offering demonstrations, performing, and showcasing their talents during the free event. Food will be available for purchase, there will be kids' activities and several community art projects to participate in. Click here for a list of food vendors, performance times, and artists who will be attending the event. Katie also encouraged listeners to check their Facebook page for weather updates. Before we wrapped up, she also gave us details for the July 4th fireworks happening at the Shenandoah County Fairgrounds, and two upcoming (FREE) Woodstock ROCS (Riley Outdoor Concert Series) happening at W.O. Riley Park on July 14 & 28, 2023.    

Wrap Session 33 Design & Culture: In this episode, The Royal Court heads to sunny San Diego, California where we wrap with music lover, Lakers fan and Content Design Manager at Intuit, Aladrian Goods. Aladrian candidly shares her journey from Marketing Events to UX Content Design, from working 3 part-time jobs at the same time to funding her Design Education, and describes the early days of ClubHouse helping to grow one of the largest Design rooms. Finally, Aladrian shares gems on leadership, becoming a People Manager, a list of resources that have helped her along her career including, Content Design by Sarah Richards and Writing is Designing by Micheal Metts , as well the songs she finds joy listening to by Stevie Wonder and Kendrick Lamar. Another episode overflowing with Energy, Vibes and Inspiration. Listen Now! --- Send in a voice message: https://podcasters.spotify.com/pod/show/techwrapqueen/message

In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more.Links Mentioned in Today's Episode:Don't forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more. Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Creating a Marketing Event that Converts My 6-Week Accelerator students inspired this week's episode! You'll learn what goes into a captivating and valuable marketing webinar that bridges the gap between interest and sale! Make sure you don't miss the bonus Q&A content regarding gated webinars. Insights from the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks) Monthly Q&A—just one of the bonuses you get when you sign up for the Accelerator.   

What if you could get 25, 50, or even 75 families to come to your school location for a big community open house?What would throwing an open house “party” do for your enrollment?What would that do to build excitement for your lessons and programs?What would that do for your word of mouth marketing!?!?Nate gives practical ideas for how to fill your marketing events and who to staff it with in part 2 of our 2 part “event-based marketing” series.-------Get your burning business question answered by Daniel & Nate: growyourmusicstudio.com/7fmsIf you love the podcast, then please leave a review: growyourmusicstudio.com/7fmsreview

Minal Sampat and I have a weekly newsletter called Weekly Hacks. It's for pediatric dentists and pediatric practice owners only, and we share one effective growth hack every week to achieve big wins. no fluff, no spam, just your weekly dose of what you need to grow. Subscribe here to get this week's hack in your inbox! https://mailchi.mp/9d2a4644fd31/the-pediatric-dental-marketing-newsletter‍‍On this week's Monday Morning Marketing episode, I'm putting the focus on how to excel at a your ground marketing events as a pediatric dentist! I'm running through several tips, including spacing out your freebie materials, greeting everyone who walks by, adding fun to your booth with balloons, and providing an easy signup sheet or iPad for signups. The most important thing to remember when setting up a booth at a local event is that YOU are the most important aspect of your booth. The fact that you are present at the event, showing your face, and representing your brand is everything. I even dive into some strategies around how to market to other booths, break out of your shell, and so much more.‍To hear about these tips in action and learn how to conquer your next ground marketing event, listen in to this week's episode!‍Mentions and Links:Ground Marketing Events ScriptThe Pediatric Dental Marketing Course EnrollmentMinal SampatLA FitnessTargetWalmartDr. Cassandre Joseph - Odyssey Dental of SummerfieldiPad‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, what's up guys? So as pediatric dental, uh, practices, I know a lot of the times you guys are out in event. Doing presentations, lunch and learns, maybe talking to the kids, at the health fairs, right? You're just at, at an events. Um, and if you're in, in the pediatric dental marketing course, then you're in the ground marketing section and you're getting a lot of yeses to set up your booth at events, right?Or the businesses and which is fantastic. So in this episode, I wanna talk to you about how to perform your best at in-person ground marketing event. Okay, getting your foot in the door is just the first step, right? Once you got in there, you, they said, yeah, you know, you can come on in, come on by.Maybe you went to an apartment complex. In the apartment complex. By the way, if you don't know this, a lot of apartment complexes do events for their residents. at the same time, they do like specific children's things for the residents there. It's really, really great for the parents, uh, who are residents there.And then they, bring their kid, the parents coming on and. You got the yes. Now you need to know how to perform your best at an in-person ground marketing event so that you can capture more leads and convert more people into loyal patients. So that's what we're gonna be talking about in this episode.Now, performing your best at in-person ground marketing events is the key to gaining your prospect's trust. If you don't make an excellent first impression, chances are probably not gonna want to do business with you. They probably just want that free stuff that you're having at the booth, right? In order to put your best foot forward at an in-person ground marketing event, you need to know how to strategically set up your booth, how to act, and what to say, how to speak.Now I'm gonna break these steps down for you, okay? Starting with setting up your booth strategically now. A big mistake that I see most people make is setting up their booth with all their freebies and goodies in a grab bag. people can just walk right up to their booth, say, Hey, how come you gonna take one of these by and leave with no trace?Right? What happened to that bag? That's not what I want you to do. In that situation, your potential. Just grabbed a goodie bag and left without leaving any way for you to contact them. So when it comes to setting up your booth strategically, the name of the game is not convenience. Instead, you want people to stop by your booth.Shop around, spend more time at your booth. You can do this by simply deconstructing your hygiene kit or whatever it is you're giving away in your giddy. And place each item that you would like to give away side by side. So, uh, you can say, here's a baggie, here's some toothbrushes, here's some floss, here's some toothpaste, maybe some stickers, flyers, um, maybe a balloon if they want a balloon, right?Boom. Like that. Now, once they do that, once you have the booth just like that, They're gonna be shopping around a little bit, right? This will give you maximum time to talk to them about your offers, services, and your practices. Hey, the business and I, it's the apartment complex. The apartment complex, or the residents or whoever, right?If you're at a daycare, the daycare and I decided to partner up this month and we're giving you, boom. An incentive, right? It can be, Hey, we're giving you a free first exam. We're giving your child a free whatever, right? Or we're, you're not doing anything for free, right? You can just say, Hey, we're doing a new patient exam This.Or free office tour, however you wanna do it, right? Whatever incentive you wanna offer, that's what you want to mention. Now, remember, once they show up, you're like, hi, grab whatever you want, it's free. Just grab a little baggy, put one of each and that's it. Then they're like, oh, okay. Right? They grab their baggy and they start putting their toothbrush loss.They might ask you, oh, what kind of toothpaste is blah, blah, right? Or create conversation with you. You'll create conversation with them. That's your time to speak. Build rapport, be super friendly, but build rapport and at the same time, that's when you can offer your incentive. Seeing all of your freebies laid out in this way also peaks the person's curiosity with so much in front of them.They're gonna want to take some time to take in that situation. Once they're stopped at your booth, you can let them know that everything they see is free. Tell them. If they like to, they can grab a bag and shop around for whatever they like. Right? As they're shopping around, that's what you'll want to converse with them and let them know about your offers and promotions.The only thing you wanna put in the baggie from the start is your business card. So make sure each baggie has a business card in there. Right. Or maybe a flyer or something right in there. and that's basically it. Yeah. Tell them that, you know, they like, you can grab whatever you wanna have in there Like I said, have the business card from the start and allow them to shop around just in case they don't pick up a business card at the very and or something like that.If you don't want them to grab five toothbrushes at once, cuz this can happen. You need to set the boundary straight from the get-go. Tell them, feel free to grab a bag and grab one of each item. It's as simple as that. Now here's like an asterisk quick. You will get someone who says, oh, can I get one from my other child?They don't. They're not here. They're sick or whatever, up to you. But if it's just one other person, I'm like, yeah, sure, go ahead. Of course, of course. Yeah. You can grab another thing, especially if they signed up. Of course you can grab whatever you want. Now they're like, oh, can I also grab another one for my four other children or whatever?No, you're not Target, you're not Walmart, right? You can say, Ooh, you. We need to have enough for everyone. But if you'd like, when you come to visit us, we're more than happy to give them their toothbrush that they need. And then they're gonna be cool with that. Right? They're not gonna be like, what?Oh my gosh, no. I don't care about anybody else. Just gimme my stuff. No, they're gonna be cool with that. So that's what you wanna do, right? Maximum just give out two. to a family if, especially if the two kids are there. But if they're not just two. And then that's. So that's how you wanna strategically set up your booth, right?Nothing fancy. You don't have to have like a spin the wheel. Do all these things that you've been seeing a lot of people on social media. No, because the more important person is gonna be you, right? The person at the booth. Um, it doesn't matter what you have going on, if you're just there behind the booth, just like, and it's, none of that's gonna matter.So basically you wanna have a table, maybe a tablecloth, so it won't look tacky. Uh, tablecloth can have your, your branding on it, right? Um, your logo and. Have a deconstructed hygiene kit and then your information, and then have a pen and paper, a signup sheet. or if you want, you can have an iPad where they can actually physically put their appointment time in the practice management software, whichever one of those two you want to do, and then sign people up, right?But that's how you want strategically your thing, to have nothing in baggies where they can grab it and go, everything's laid out. Now that you know how to set up your booth strategically, it's time to know how to act, speak, and perform at an in-person ground marketing events so that you can capture more leads and grow your practice.So first and foremost, it's crucial that you greet and say hi to everyone who passes by your booth. Everyone, guys, even if they aren't stopping, say hi to everyone. This will create as much opportunity for you and your. It's also a great opportunity for you to lower your, what I call shy shield. Now, no matter how extroverted or introverted you are performing at these events can feel a little unnatural to you in the beginning, but getting in the habit of greeting everyone who walks by your booth will help you slowly lower your shy shield, getting you more in the groove of communication and networking confide.Once you say hi, like, Hey, how's it going? And your prospect stops by your booth, you can proceed to tell them that they can grab one of each item for free. Then if you're ground marketing outta business, you can even tell them that your dental practice and be sure to say the name of your practice, right?As partnered up with the business, this daycare, to give their customers an incentive, right? Or to give you parents an incentive. Of course, you need to make sure that the incentive you're offering is enticing enough for your prospects. So if you're ground marketing at a daycare, you could offer them something specific, right?Uh, for them. Make sure it's, very, very enticive uh, the incentive. what you can do is simply just make a poll on Instagram and your Facebook, right? And say like, what would you guys prefer, this or that, right? And then continue with. Offering that right? Or it can be a new patient exam. After sharing the incentive, the prospect will either show interest or say no thank you.If they show interest, You'll want them to leave their contact information on your sign of sheet, but if they say No, don't worry. It happens, but feel free to tell them. No worries. Do you have any friends or family who could benefit from this if they say, Ask them for their family members or friend's name.It's not unnatural guys. I know. You're like, I'm gonna ask them for their friend. Nope. Nope. It's not natural. This works so much when they're like, oh no, I already got a dentist. Thank you so much. Do you have any friends or families that would like to benefit from this new patient exam? You know what? Yeah.My neighbor does. Uh, kid was playing with them the other day and he like busted his tooth, man. And, um, I know they were looking for a dentist. I, I'll give them your information, right. Or I'll take some of your information and give it to them. It's just like that, right? Um, so make sure you ask that question.If they say no, if they're like, no, I'm, I'm okay. Right? If they happen to say no to both, if they're like no to the. I don't want any of the, the incentive you're offering and no, I don't have anybody that can benefit from Go in the show notes below and we have a script to help you navigate through that conversation.All you need to do is enter your email address in that little thing and that the email address is just for us to know who to send it to, to be honest with you. So we have a script in case you get on those. I got your back. Don't worry about it. But that's basically how you're gonna perform. And I say perform at an.Because sometimes, like I said, we're just not feeling it that day, but when you get to that event, you better turn it on. You have to turn it on for those three, four hour after that. Man, you cannot say a word to anybody and I don't care. But when you're at that event, pre-game it, drink some coffee, drink, whatever.If you're at the booth, have that energy. Turn it. Hi, how's it going? It's free if you want any of it. Hi, how's it going? It's free. Even if you are at a gym, let's just say LA Fitness or a gym, and these gyms, believe it or not, uh, you get a lot of patients there because there's daycares in there, right? So parents are dropping off their kid near the daycare section.You can set up near the daycare section and then just, Hey, how's it going? It's free. Do you want any B, when you come, when you're done with your workout, feel free to grab whatever you want, right? And blah, blah, blah. And even if they're wearing their headphones while they're walking in, still say, hi, how you doing with everyone?Right? I can't tell you how many times it's happened to me long, long time ago when I first started. I mean, there'd be some good days where I'm like, Hey, how's it going? Hey, how's it going? And then there'd be some days where they'd be walking by and I'm like, uh, you know, I'll say hi to the next person.You know, I'll say, and if I start off that way, it's not gonna end good. So immediately, even if I'm still setting up that. I'll be like, Hey, how's it going? Yeah, it's free. Well, I'm gonna put some stuff out right now. It's free. If you want any of it, um, feel free to grab whatever you want. They'll wait.They'll wait and see what you got going on. But you wanna have that tone of voice, that personality. You wanna turn it on every single time you are at these events, we're doing a presentation or setting up a booth, right? even so, if you have two people there. One person's behind the booth, they gotta be doing the same thing.And you can be out in the front saying, Hey, how's it going? Hey, you can be going to other, vendors doors and, and businesses who have booths and talking to them. And with your signup you'd be like, Hey, how's it going guys? Can I have some of your information? Oh my God, this is so cool. Can we put some of your information in our dental practice?You know, where the pediatric practice right down the street from you guys and you know, actually if you guys have any children that need patients, we're actually offering this. But we can give you, cuz you're part of a, a community and the business, a specific incentive. Just put your name and number down and then what?And boom. You know what I mean? There's one person attacking the vendors. There's another person at the booth saying, Hey, hi to everyone. You're doing fantastic at this health. So that's what you gotta do. You gotta turn it on for that time when it comes to setting up, and performing at these booths. Now, when it comes to performing your best at these in-person ground marketing events, a lot of it comes down to common sense, tone of voice and a smile.Remember, be present and engage with those who are around. Be present, guys, don't be on your phone. Um, a lot of the people in the pediatric dental marketing course, when they're going to ground marketing events, I tell them, Hey guys, if you can, if it's possible, stand up as much as you can. Sitting down is great, but it's gonna promote, like, to me at least, I'm, I'm a lazy guy, so like, sometimes I'm like, I gotta stand up for, I gotta stand up, you know?But if I'm already up, man, I'm active. I'm going, I'm going. Right? So I tell people the same. Just stand up. Don't be on your phone. If you're gonna be on your phone. It's for like a Facebook Live, Instagram live, taking pictures of the event, people doing things right, stuff that can help your social media.But um, other than that, don't be, you know, on the phone talk and texting, you're gonna see other people like that. The best thing you can have at that booth is you okay the. Thing, person, whatever you can have at that booth is you remember that? Nobody's you. So you're bringing that personality, that brand to that event.Thank you. Thank you for being here and making this event even more special. That's what the event's saying to you, right? So being the in-person, ground marketer at these events means you need to entice and invite these prospects, be personable, approachable, and friendly. Even if you get a.Everyone who walks by is an opportunity, whether they sign up for your incentive or not. So at the end of the day, they're leaving with your freebie and your business card inside of the freebie. You never know when they'll give you a call in the future, but the main thing you want is you want them to sign up.You are gonna get their name and information down, and you will give them a call later on that day or the next day, early the next day. So that's basically it, guys. That's how you're gonna set up your booth and that's how you're gonna. At these events and much more, much, much more information along with exactly what to have and specific type of, um, things to have at the booth is found in the pediatric dental marketing course.One quick tip I wanna give you guys, when you're thinking about what to add, like I said, you can have a deconstructed hygiene kit right on your booth. But one thing, this is from Dr. Cassandra Joseph from Odyssey, Dental, balloon. Balloons are fantastic. I can't tell you this has happened sometimes to me too.I see people with balloons and I'm like, uh, just see a sea of balloons of your balloons with your logo on it. And kids, do they not love balloons? They love balloons. So they're gonna see other kids with balloons and they're gonna be like, I want that balloon. Where? Where can't we go get the balloon?Oh, mom, I found where the balloons are at. They're right there. Let's go. Right? Have balloons. So if you can just have a deconstructed hygiene kit and some balloon. Trust me, it's gonna be fa you're gonna own that event. You're gonna own that event. So guys, that's gonna do it for this episode. Thank you so much for tuning in.At the same time, if you want much more information, we're gonna be opening up enrollment to the Pediatric Dental Marketing course pretty soon here. So make sure you go join the wait list or join the email list, be a part of it, and make sure you, you know, you, you're a part of the Pediatric Dental Marketing course because at the same time you get monthly.Mastermind sessions, office hours. So basically what you're listening to right now, but in real time, and I'm engaging with you, Manal, Sam, pat is engaging with you. We're answering questions, concerns, and all these things, and we also invite other guests and professionals on there as well. So that along with so much more information, go check it out.I'm gonna put a link to it in the show notes below. So thank you guys so much for tuning in and I'll talk to you in the next episode.‍

Simon Chan shares tips on how to grow your business at network marketing events. What to do before, during and after the MLM eventIn this EpisodeIn this episode you'll discover:-- Why events are so important to your network marketing business -- What you must do before the event-- What to do each day of the event-- How to create social media content and leverage it-- What you must do after the eventAdditional ResourcesHere are some additional trainings on how to maximize your time spent on training events and especially your company's annual Convention.How to Prepare, Promote and Get Ready for ConventionWhy You Must Attend Your Company's ConventionHow to Get Downlines to Attend Convention and Other Training EventsHow to Get Prepare and Maximize Your Time at ConventionWhat You Must Do At the Event5 Things You Must Do Everyday at ConventionThe Most Important Part of ConventionHow to Make Your Goals a Reality5 Things You Must Do Once Convention Is OverHow to Achieve the Goals You Set at ConventionHow to Keep the Convention Excitement GoingUpcoming EventsBYOB Online Workshop 

"If you're able to have a story that is impactful enough, people are going to remember it. They're going to remember what the problem was and they're going to remember how you solved the problem… using your product." - Lisa Roane   Lisa is the Manager of Marketing Events at InVision, the online whiteboard and productivity platform powering the future of work. With over 8 years experience as an events and marketing professional across the non-profit and tech industries, Lisa's expertise is planning and executing virtual and in-person events that inspire collaboration in others. She currently lives in Indianapolis, Indiana with her husband Thomas, and their two dogs, Sophie and Lucy. In this interview, Lisa takes us on the wild journey that ended with her being a successful marketing professional and provides some excellent insight she's learned from her marketing career.   Website: https://www.invisionapp.com/ LinkedIn: https://www.linkedin.com/in/lisa-roane-767a4495/ Instagram: https://www.instagram.com/lisaroane/

Join Jimbo and Paul as they follow up on Paul's innovative idea for promoting his detailing business and supporting local businesses at the same time. On this episode, Paul shares his results after hosting a free beer night at his shop during the winter months, when outdoor car shows are not an option. Tune in to hear the guys talk about the benefits of hosting an event like this, how it can attract customers and support the community, and the unique challenges that come with hosting an event during the winter. They also disucss how the event went, what Paul would do differently next time and how many of these events he may even do in the future. Don't miss this engaging conversation about the power of community and the importance of supporting local businesses. See my most recommened products here: https://www.amazon.com/shop/jimbobalaam I suggest having a website hosted here, you can get 30 days for free - https://app.kajabi.com/r/cbacf5Er/t/ulginu3f USE CODE: JIMBO for 50% off all trainings.  https://www.autodetailingpodcast.com/offers/FA6kmXVC/checkout https://www.autodetailingpodcast.com/offers/qfE3qp3q/checkout https://www.autodetailingpodcast.com/offers/DgwRHGSP/checkout Podcast Sponsors:  www.housecallpro.com/adp - Free Demo and discount when you book through my link.  The Auto Detailing Podcast creates the best auto detailing videos on youtube. From ASMR, Satisfying filthy car details to product reviews and torture test. SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/user/jbalaam?sub_confirmation=1 CONNECT WITH JIMBO: http://www.AutoDetailingPodcast.com FACEBOOK: http://www.Facebook.com/AutoDetailingPodcast or http://www.facebook.com/jimbo.balaam

In this episode, we have the SVP of Sales and Partnerships at Wedge, Sean Paulseth, on the show. Sean shares how he's been leveraging roundtables, conferences, webinars, etc in order to maximize lead generation as well as leveraging those for content during sales cycles and his personal brand. Connect with Sean on LinkedIn here, Ethan on LinkedIn here, and Outbound Squad here. Resources mentioned in the episode: Show Notes Page  Here are three more ways to get help with your prospecting: Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further. Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out. Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

For most marketers, planning in-person events is not fun. Unless you're Jacob Browne, Dean of Admission at Eckerd College, he lives and breathes marketing events. From campus tours, college fairs on the road, or open houses -- Jake knows all the tricks for crafting memorable in-person events that convert. In this episode, you'll hear both Jake's mistakes and lessons for meeting face-to-face to make a lasting impression that helps close a deal.By the end of the episode, you'll have tactics to:Creatively ensure more RSVPs for your next in-person eventEffectively plan your next event with unforgettable fun & learningThoughtfully intertwine various audience interests inside one event

I am still flying high because of a top-secret marketing event I took my 3 kids and my college intern to last week. There were only 800 people at the event, but I snuck a few of my big takeaways out for you so that you can use them in your photography business right now. Hit play for all the secrets. RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-114   BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty   FREE COPY:  NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook   FREE FACEBOOK GROUP: Join and get my free mini-class: How I paid for my 3 kids to go to college and saved for retirement working 16 hours a week by becoming a boutique photographer.   https://www.facebook.com/groups/ditchthedigitals   YOUTUBE:  I relaunched my YouTube channel. Subscribe for 3 new videos a week. https://www.youtube.com/c/thejoyofmarketing