Good Copy Bad Copy – Radix

You nominated. The judges shortlisted. And you voted. Now, it's time to review 19 great examples of B2B content... and find out what you've chosen as the greatest of all time. The post B2BQ&A 113: What’s the best B2B content EVER? appeared first on Radix.

We're joined by two marketing and messaging experts to explore how you can find continuity in your B2B content, even if everything else changes. The post B2BQ&A 112: How can B2B content stay consistent when everything changes? appeared first on Radix.

Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read. The post B2BQ&A 111: How can ABM content balance relevance and brand voice? appeared first on Radix.

In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market. The post B2BQ&A 110: How can you find the right SEO keywords for niche B2B content? appeared first on Radix.

In this mini episode of B2BQ&A, eight copywriters share their favourite tips for writing brilliant B2B content. The post B2BQ&A 109.5: Copywriters share their top tips for writing B2B content appeared first on Radix.

What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans. The post B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter? appeared first on Radix.

How can you tell tumbleweed content from a B2B sensation? We ask Basware's Katie Colbourne and Matt Laybourn of Rockee. The post B2BQ&A 108: How much B2B content actually gets read? appeared first on Radix.

Claire Drumond of Atlassian and B2B Unleashed's Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit. The post B2BQ&A 107: Which kinds of content work for which B2B audiences? appeared first on Radix.

We return to Dave Briggs' question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie. The post B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2) appeared first on Radix.

What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey's Katherine Wildman and Robyn Collinge of WeTransfer. The post B2BQ&A 106: How can I make boring B2B subjects more interesting? appeared first on Radix.

We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work. The post B2BQ&A 105: How do you evaluate B2B content quality? appeared first on Radix.

If you're writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero's Content Strategy Lead. The post B2BQ&A 104: How can you keep your B2B content fresh? appeared first on Radix.

What was the best piece of B2B content this year? Discover trends, takeaways, and inspiration from this year's shortlist – then find out the winner. The post B2BQ&A 103: What was the best B2B content of 2021? appeared first on Radix.

Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well. The post B2BQ&A 102: Why is there so little humour in B2B content? appeared first on Radix.

Is correct grammar really that important in copywriting? And can you start a sentence with a conjunction? We ask Rishi Dastidar and Irene Triendl. Subscribe on Apple Podcasts. Grab the RSS feed. Download it. Or follow on Spotify. The post B2BQ&A 101: How important is correct grammar in B2B content? appeared first on Radix.

How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes. The post B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording? appeared first on Radix.

This month's episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.… The post Podcast 99: Why we need emotion in B2B appeared first on Radix.

Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn't accidentally exclude people. The post Podcast 98: How to make your B2B content more readable and accessible appeared first on Radix.

How do you create content that meets your audience's needs, and also serves your business goals? In this month's "Good Copy, Bad Copy", we find out. The post Podcast 97: how to write valuable B2B content appeared first on Radix.

Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy's Natalie Narh. The post Podcast 96: how to make sure your B2B content is inclusive and diverse appeared first on Radix.

Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise. The post Podcast 95: how to write B2B social media content appeared first on Radix.

What kind of content stands out, now ABM is so popular? To find out, we talk to Accenture’s Head of ABM for Europe, Rhiannon Blackwell. The post Podcast 94: how to write great content for ABM (now that *everyone* is doing it) appeared first on Radix.

Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five. The post Podcast 93: getting insights from other departments for your B2B content appeared first on Radix.

Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five. The post Podcast 93: getting insights from other departments for your B2B content appeared first on Radix.

How can B2B marketers get to grips with an industry that's constantly changing? To find out, we talk to telecoms marketing expert Sarah Zammit. The post Podcast 92: writing B2B content for telecoms (and other changing sectors) appeared first on Radix.

We reveal what you voted this year's best B2B content, and four expert panelists – Maureen Blandford, Harry Kapur, Lasse Lund and Karla Rivershaw – share their tips for 2021. The post Podcast 91: The Best B2B Content of 2020 appeared first on Radix.

What's more important to your B2B content, the data or the story? We ask Dr Christine Bailey and guest co-host Ramon Vanden Brulle. The post Podcast 90: telling stories with data appeared first on Radix.

We share takeaways from this year's Copywriting Conference, meet one of the brains behind the writing tool Scrivener, and get brutally honest answers from an Information Security pro. Plus: nominate the best B2B content of 2020. The post Podcast 89: B2B copywriting tools, tips and tricks appeared first on Radix.

David and co-host Jane Morrin, EMEA Director of Marketing at Udemy, talk to Joel Harrison about pivotal moments in B2B marketing's history, and what it could look like in the future. The post Podcast 88: the changing face of B2B marketing content appeared first on Radix.

Creating effective content for the public sector is a delicate balance between logic and emotion. We talk to leading marketers and find out how it’s done. The post Podcast 87: B2B content for the public sector appeared first on Radix.

Award-winning marketer Mwamba Kasanda shares how much work it takes to get stakeholders to buy your big idea – and the importance of having a strong story. The post Podcast 86: stakeholders and storytelling appeared first on Radix.

We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs. The post Podcast 85: B2B blog writing statistics – what’s changed, and why? appeared first on Radix.

Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn. The post Podcast 84: how to manage a creative B2B content team appeared first on Radix.

Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software's Emily King. The post Podcast 83: Lean-Agile B2B Content appeared first on Radix.

In Fiona's final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere. The post Podcast 82: B2B copywriting v technology appeared first on Radix.

We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it's high time we stopped writing to impress. The post Podcast 81: how to make B2B content readable appeared first on Radix.

105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals. The post Podcast 80: Survey results special – barriers to effective B2B content appeared first on Radix.

We reveal what you have voted the Best B2B Content of 2019, and chat about the other excellent B2B content that arrived during the last year. The post Podcast 79: The Best B2B Content of 2019 appeared first on Radix.

How can you be sure the numbers in your content are correct? We ask mathematics resource designer, podcaster, and writer, Lucy Rycroft-Smith. The post Podcast 78: Maths for B2B marketers appeared first on Radix.

We judge Turtl's demand to kill the PDF, while Lorraine Williams from Lighthouse Proofreading tells us how to proof one. The post Podcast 77: B2B content formats – copywriters v the PDF appeared first on Radix.

We discuss the obstacles that prevent good marketers from making good content... and Harry Kapur shares why B2B writers need intellectual rigour. The post Podcast 76: what makes bad B2B content? appeared first on Radix.

How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI. The post Podcast 75: B2B copywriters v AI – what does the future really hold? appeared first on Radix.

It’s been described as the “one kind of content that crushes almost everything else”, but how should you use research in B2B? We ask expert Simon Hayhurst. The post Podcast 74: how to use research in your B2B content appeared first on Radix.

Too often, it's difficult explaining why some B2B content works, and some doesn't. But not anymore – our 15-point checklist is an objective way to reviewing B2B writing. The post Podcast 73: our 15-point checklist for reviewing B2B copy appeared first on Radix.

B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford. The post Podcast 72: stop telling B2B marketers to be “brave” appeared first on Radix.

Bad news: there's no new "Good Copy, Bad Copy" this month. The Good news? We have an audio blog on ABM copywriting for you instead. The post Podcast 71-and-a-half: ABM copywriting… and an apology appeared first on Radix.

Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles. The post Podcast 71: how to write B2B social media content appeared first on Radix.

What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund. The post Podcast 70: how to write B2B copy for engineers appeared first on Radix.

Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech? The post Podcast 69: B2B tech copywriters versus the “Gender Say Gap” appeared first on Radix.

As 2018 draws to a close, it's time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples. The post Podcast 68: the best B2B content of 2018 appeared first on Radix.

Which types of B2B content get the strongest engagement? And how do you measure what content works best? The post Podcast 67: B2B content trends and analytics – which formats get the best results? appeared first on Radix.