Podcasts about lianna patch

In this week's episode, I sat down not with one, but two brilliant guests - the duo behind the brand-new venture known as SaaS Marketing Gym, Lianna Patch and Colleen Schnettler. As coaches and community leads for SaaS founders, they offer a refreshing counterpoint to the doom-and-gloom narratives trending on YouTube and other social channels about AI rendering software businesses obsolete. Through Lianna's conversion-focused (and delightfully humor-filled) copywriting expertise and Colleen's technical background, they're equipping SaaS founders with marketing strategies that prove software businesses aren't just surviving the AI revolution—they're positioned to thrive alongside it. What made our conversation so compelling was their evidence-backed optimism (a rare treat, I know) about the future of SaaS. While tech pundits predict AI will replace traditional software services, Lianna and Colleen articulate exactly why human-designed software solutions remain vital and how founders can use AI as an enhancement to what they're building rather than a replacement. Our discussion covers both the challenges of the current landscape and the surprising opportunities AI creates for SaaS companies that want to ride the wave. We talk about their origin stories and how they continuously evolve their skills to stay ahead of the curve. I guarantee you that you'll walk away with immediately actionable tactics and insights regardless of your company stage, and perhaps most valuably, a renewed confidence that SaaS remains a business model with staying power.

If you want a growing, profitable brand, you have to get noticed. That starts at the brand level and works all the way through your ads. Lianna Patch is my favorite copywriter around. She's the founder of Punchline Conversion Copywriting, and she's relentlessly good at one thing: she's interesting. Her copy is eye-catching, clear, and above all, funny. In this episode, I pick Lianna's brain to learn more about how she does it—and how you should do the same. EPISODE SPONSORS BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠⁠⁠⁠⁠⁠⁠https://bily.ai⁠⁠⁠⁠⁠⁠⁠⁠. THE BEST MEDIA BUYING TRAINING ON THE INTERNET Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠ REFERENCED IN THIS EPISODE "Can You Tell Which Short Story ChatGPT Wrote?" NYT Article FOLLOW UP WITH LIANNA Follow Lianna on X: @punchlinecopy Join Lianna's Conversion Comedy Cohort: punchlinecopy.com/cc FOLLOW UP WITH ANDREW Follow Andrew on X: ⁠@andrewjfaris⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Want to make your marketing more relatable? Wondering how humor could help? To explore how to embrace humor in your writing, I interview Lianna Patch.Guest: Lianna Patch | Show Notes: socialmediaexaminer.com/623Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Writing funny copy is an excellent way to make your brand memorable and connect with customers, but it can feel pretty risky. What if it's not actually funny? Or worse, could you end up inadvertently offending someone? Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Joining us today to set our minds at ease is Lianna Patch, a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click – in that order. She's written copy for Fresh Books, Igloo, and Manly Bands, among many other delightful clients, and regularly speaks at E-commerce and software conferences around the world. Today, we dig into how to write funny, memorable copy that sells, for your online business. In our conversation, Lianna shares practical tips and strategies she uses with her one-on-one clients for creating engaging and authentic content. Tune in to hear all her actionable advice on how to start using humor (even if it scares you), and create content that brings joy to your readers! Episode Highlights: The Power of Funny Copy [0:03:35] How to Start Adding Humor to Your Copy [0:04:30] Where to Avoid Being Funny [0:08:30] How Manly Bands went from Matter-of-Fact to Hilarious [0:10:05] Using Humor to Accomplish Goals [0:15:09] How to Create Irresistible CTAs [0:16:45] Don't Be Afraid to Play with Language [0:20:05] Finding Humor in Unexpected Places [0:28:19] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Lianna Patch wasn't thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy. Brian and Lianna's conversation was recorded on  December 13th, 2023.Brian's update was recorded on March 8th, 2024.(00:00) - How Lianna Patch Reinvented Her Copywriting Business (03:34) - The evolution of Pubchline copy (08:48) - Lianna's main client base (10:12) - How to be an ideal client (12:49) - How Lianna structures her business (17:30) - Offering productized services (21:31) - ..And larger projects? (22:35) - 2024's roadmap (26:34) - Moving from consulting to "passive" revenue Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched.  Got something to ship?  Let's talk!Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.This Podcast on YouTubeThis podcast is on YouTube!  You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

In this episode, we're heading to the vibrant and bustling eCommerceFuel Live 2024 in New Orleans. Join me, Kurt Elster, for raw, unscripted conversations with some of the biggest names in eCommerce. Get ready to hear from Brett Curry of OMGcommerce, Elaine Eason at QuietLight, Eulalie Cook from Tadpull, Jimmy Kim of Sendlane, and the incredibly talented copywriter Lianna Patch. We'll also dive into insights with Taylor Holiday from Common Thread Collective, among other notable guests. This episode is all about getting to the heart of eCommerce - the unfiltered, real-world experiences and strategies from those who breathe life into this industry every day. So, tune in and get ready to absorb wisdom and stories that you won't find anywhere else.Highlights:Exclusive, unscripted interviews with eCommerce expertsA deep dive into the unpolished, real side of the eCommerce worldInsights and stories from top industry professionalsShow LinksECF LiveSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Lianna Patch is known as a fantastic copywriter. Why? Because she's also a comedian! We talk about Lianna's passion for the craft of comedy, her comedic roots, and how she translated that into a thriving career as a copywriter.  Brian and Lianna's conversation was recorded on December 13th, 2023.Brian's update was recorded on January 21st, 2024.(00:00) - Geeking out on Comedy with Lianna Patch (04:25) - Lianna's introduction to comedy (07:43) - Niching down in comedy (13:14) - Building a comedy set (16:09) - Dealing with stage fright (and monkey brain "anxiety" ) (19:09) - Lianna's comedic inspiration (20:54) - Combining comedy with copy (23:01) - Lianna's journey to "punchline copy" Full Stack FounderHelping you go full stack to take your own products from idea to design to code to launched.✉️  Get my Full Stack Founder newsletter

Lianna Patch from Punchline Copy is back on the podcast to talk about how AI has affected her copywriting company, how she uses AI in her business, and why copywriters should embrace AI.    Today, we're joined by Lianna Patch of Punchline Copy. I first met Lianna as one of the speakers during ECF Live 3-4 years ago, and I absolutely loved her presentation. Since then, I've had her on the show back in Episode 307 to talk about improving conversions through copy and now she makes her appearance again!    Lianna Patch is back on the podcast to delve into AI's influence on copywriting and what it means for the industry. As AI technology continues to advance, the knee jerk reaction always seems to revolve around how AI will be replacing people and their skills, so I knew I had to get Lianna's opinion as an expert copywriter.   Timestamps: 00:00 - Introduction 01:30 - Lianna's Background 02:20 - How does Lianna See the World Changing with AI?  07:33 - Why Copywriters Will Become More Valuable    09:21 - Why Copywriters Should Embrace AI  11:29 - How Liana Uses AI in Her Business Today 17:11 - The Future of AI  22:03 - AI & The Writer's Strike  23:59 - How to Use AI to Be A Better Copywriter 25:51 - Embracing / Rejecting AI  32:00 - Contact Lianna    Lianna, thank you for joining me on today's episode. If you'd like to contact Lianna for any business inquiries, reach out to her on twitter or on her website, PunchlineCopy.   If you enjoyed this episode, don't forget to leave us a review on iTunes.    Happy selling and we'll see you in the next one!

Humor is an incredible way to build a relationship with your audience and keep them coming back again and again. So on today's episode, copywriter, Lianna Patch, breaks down the best places to infuse your brand with a punchline or two to add personality and humor. No matter what industry you're in.Follow Val on TwitterFollow Lianna on TwitterTry Privy for FREECheck out the Triple Whale Network

In today's show Ben introduces his business partner at Paramount Pet Health, Lianna Patch. Lianna is the founder of Punchline Copy and will be speaking at Dropship Breakthru LIVE in July. Grab your ticket and come meet her this summer! Links Mentioned https://punchlinecopy.com/ https://sprinklersupplystore.com/ ⁠⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve ⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠  — Join the course and start your journey today! ⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠ ⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠ ⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠ — Automatically back up your Shopify store data --- Send in a voice message: https://podcasters.spotify.com/pod/show/dropship-podcast/message

Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones.Well, there's a reason for this. But since this podcast isn't dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results.On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

In this episode originally recorded live for a virtual audience at The Future of Ecommerce, we talk with conversion copywriter Lianna Patch about how to improve your store's copywriting and maybe even add a dash of humor.TAKEAWAYS:What are some easily fixable copy mistakes (AKA copy-tunities) you'd like to see more stores address?What's the difference between conversion copy and direct response copy?What are some non-metric based ways to measure your copy's effectiveness?Where's the best place for store owners to try using humor in their copy?Show LinksPunchline Convresion CopywritingOriginal Future of Commerce episodeEcommerceTechSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well. The post B2BQ&A 102: Why is there so little humour in B2B content? appeared first on Radix.

Sometimes taking something too far is the best way to get it right. After burning out with her editing business, Lianna went back to corporate. It didn't take long for her to realize that was a big mistake. Here's how she undid that decision and found the fun and balance she needed to fall back in love with her business. Can't-Miss Moments From This Episode:Death by a thousand stiff, overly professional sounding emails: you escaped corporate hell, so why would you run your business sounding like a corporate suit?  When you're really good at something but it makes you feel “meh,” what do you do? Lianna shares how a job she hated and a job she really hated led her to the work she loves now.  If you're feeling more like an hourly employee then the CEO of your company, Lianna's got a strategy for you. It's not a magic rubber stamp but it makes things way easier (and way more enjoyable) “Like I don't know, maybe a pun?” — If that's how you're defining “funny”, you might want to dial it up. Lianna and I break down how going too far can actually help you get it just right.  “Just kiss the spoons” — The cautionary tale of when humor goes really wrong, courtesy of The Great British Bake OffDon't miss out - listen now!Lianna's Bio:Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).Trained in the not-so-dark arts of buyer psychology and customer research, she specializes in punchy, engaging landing pages and email copy. Her work has been featured by Copy Hackers, HubSpot, Conversio, Autopilot, BigCommerce, ConversionXL, and more impressive publications whose names you probably don't know.She's written copy for Freshbooks, Manly Bands, GhostBed, and The Contract Shop, among other delightful clients, and regularly speaks at ecommerce and software conferences around the world.Not sick of hearing about her yet? Great! Conquer campaigns with Lianna at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy.Resources and links mentioned:Lianna's siteLianna's “non-funny” siteLianna's TwitterJack Sparrow by Lonely Island featuring Michael BoltonThe Great British Bake Off HostsThe Mighty BooshOld GreggThe Great British Bake Off Old Gregg ReferenceThe IT CrowdCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTubeDownload this episode

A joke may be cheap, but the effect it can have on your conversion rate is simply priceless. That's what Lianna Patch believes anyway, and as both a comedian and founder of a successful e-commerce copywriting company, she may be on to something. Most brands tend to shy away from using humour in their website and promotional copy, feeling that it doesn't fit into their brand identity, worried that they won't be taken seriously among their peers in the industry, or downright certain that they're not funny to begin with. These are lost opportunities to engage personally with your users and customers on a human level, winning you lifetimes of brand loyalty. "Comedy improves memory" You may not remember who won Superbowl XLIV, or even what year it was, but you probably remember the Old Spice ad that ran during it, "The Man Your Man Could Smell like", starring Isaiah Mustafa. Even over a decade after, consumers can have strong memories and positive associations with a brand that made them laugh. Creating those positive associations and good will means customers will: Be more likely to think of you when shopping Buy from you while comparing prices from others Forgive you for errors or delays when they occur Here's how to lighten your brand up a little, and where to put your punchlines to get your guests giggling: 1. Funny Asked Questions Rather than including a direct but boring description of a product or answer to a common question, try channelling your inner frustration.  If a shirt is promoted based on its blended fabric, chances are its because single-cloth products like wool makes everyone sweat like it's the deep summer. Relate with the discomfort other products offer, to sell the better quality of your own. Allow consumers to hear their unspoken complaints come from you, and they'll see you as more than a store. 2. Telling Tall Tales A business should never lie about or be dishonest about their product; hyperbolically bragging though, about how incredible an item is in a way that is clearly and obviously nonsense, can excite and entertain customers, even though they know the claims are false.  It's all about offering balance to the user, allowing the consumer to contrast your reliable service, customer care and overall quality with a playful spirit, creating a deeper sense of trust. 3. A Spoonful of Sugar No one likes getting bad news, especially about an order you have been eagerly awaiting. A light touch and a laugh can be just the ticket to help stave off any annoyance and anger, for a time at least.  Don't push it with the jokes when it comes to customers who repeatedly have issues, but do try to take the opportunity to set positive expectations for resolution by first empathizing with your customer (who is likely upset with you) by laughing at yourself. Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

If you want your shot at the big time, says  e-commerce copy-editing expert and comedian Lianna Patch, then you've got to tighten your act up beyond the basic general conversion optimizing, such as image load time and page speed, tightened copy, segmented lists, presented social proof, reviews, guarantees and all the other fundamentals  you see everywhere. Here are 3 above and beyond features every great converting website share, milestones of quality and creativity, that can help you elevate your brand to a much bigger stage. 1. Focussed and fun attention to detail You'd be surprised where customers will end up on your site, either by accident or intention, and no matter how deep content may be buried, if you post it, someone will eventually find and read it. Once you have the all-important minor details included, have a little fun with the rest and reward your customer's curiosity and interest. Include easter eggs for perceptive users, such as: Bonus playful content Exclusive special offers Secret discounts 2.  Promotional copy on a customer-feedback loop There's no need to agonize over coming up with great copy if your customers already have. It's time to talk their language and get on the same page.  Read the reviews the consumers leave about your products, services and business, then incorporate them into your next blog article, sale or product description. This will both build trust with your customers, and ensure accurate product copy. 3. Brevity, wit and clarity The faster and easier any information is to read, the more likely it will be understood.  Condense your most important and most frequently asked product details into bullets, and include a concise answer to the question 'so what?' if ask about the information you included. This will make sure you include the most important details, while answering the most common customer questions.  Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

E-commerce can be very difficult. There are a thousand and one things you have to keep track of, stay ahead of and prepare for, yet any of them could start dragging your business down while your attention is elsewhere. These all too common and easily preventable mistakes are no laughing matter, says comedian and copywriter Lianna Patch, who wants to make sure your Shopify store doesn't turn into a bad joke. Here are her top 4 most irritating Shopify mistakes eager new business owners make and how to avoid them. 1. Ad traffic driving customers to your home page You're not trying to sell your Shopify store, you're trying to move product. Don't waste money on ads that just bring people to your front door and expect them to find their way around from there. Keep it simple and make it easy for your users. Link your ads directly to the product the promote, and bring your customers as close as you can to making that purchase 2.  Choosing aesthetics over information A stripped down and bare product page may be fashionable and design-forward, but it's not so helpful for the curious customer who may have some questions. Lianna  suggests a few key details that should always be included: Brief and pithy copy to draw the customer in and compel them to include the product in their life A list of the top 3-5 things every customer should know about the product, with clear reasons given for why Additional information such as shipping and return policies, reviews and contact information 3. Using default boilerplate emails Inject a little personality into your brand during any one-on-one customer engagement. Instead of using the default welcome or order confirmation emails available through your e-commerce platform, show a little creativity and draw the customer in with some humourous and amusing copy 4.  Having a boring 'About Us' page When a customer clicks on your 'About' page, they don't want to hear how committed you are to making the best darn product you can, they want to hear about why you, the person who founded the company, sunk all of their time and money into doing this.  Be open, be honest, be raw and be witty, just whatever you do don't be boring. Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

As lawyers, we have so many self-imposed limits on our communication, especially about showing personality or humor. We fear the air of informality will make us look unprofessional or immature. But, clients don't want to deal with a robot! Empathy and humor ASSUME trust, so why not use that to your advantage with your clients? Copywriter and comedian Lianna Patch joins us to give us all the reasons we should be injecting humor and humanity into our communication - and finding the right balance for your practice.  Plus, learn some great tips on how to work with copywriters! Find Lianna on Twitter @punchlinecopy, at https://punchlinecopy.com or https://snapcopy.co/ FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055

Welcome to Episode 354 of the EcomCrew podcast! It seems like it wasn’t too long ago when we started recording the first one, but here we are, closing 2020 out with the 354th episode. Throughout the year, we’ve talked to lots of interesting people in the industry and learned a bunch of new stuff both from their expertise and their mistakes. To cap it all off, we’ve thrown together a list of the best episodes of 2020. It includes 7 of our most downloaded episodes plus a few other favorites handpicked by our staff. What did you think about E350 and Greg Elfrink’s story of the Uber for grilled cheese sandwiches? Did the tidbits we found out in the Amazon vs. Congress Hearing in E299 raise your eyebrows? How about that crazy ‘package stabber’ story from our good friend Merideth in E339? Timestamps How we made our picks - 3:20 Top10: E301: Why Perseverance is so Important in Ecommerce with Dave Alexander - 3:54 Top 9. E315: Getting Your First Product into People's Hands - 5:16 Top 8. E298: Running an Ecommerce Business Out of Chiang Mai, Thailand - 6:15 Top 7. E307: Breaking the Patterns in Copywriting with Lianna Patch - 7:52 Top 6. E316: The State of the Amazon Seller with Joe from JungleScout - 9:20 Top 5. E299: Top 10 Things We Learned in the Amazon vs. Congress Hearing - 10:39 Top 4. E350: 7 Highly Interesting Businesses and What You Can Learn From Them with Greg Elfrink - 13:09 Top 3. E339: Crazy Customer Tales with Meredith Erin - 14:39 Top 2. Bonus Ep: The Struggles of an Ecommerce Seller in China Right Now - 16:45 Top 1. E303: A Pen, a Paper and a Dream with Roye Okupe - 19:09 How 2020 has been for us - 20:50 We’re throwing together a list of the best Amazon seller software of 2020. Simply tell us which apps you find most helpful and get a chance to win an annual Premium membership worth $1999 absolutely free. For Premium members, we’ll be extending your membership for a full year if you win. All you need to do is answer four short questions. Did your favorite episode make it on our list? Let us know and don’t forget to leave a review over on iTunes. Happy holidays and, as always, happy selling!

In this podcast, we talk about what brands should place on their email, why plain text email version matters, how brands can reduce objections ahead of time, and so much more! Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Conquer campaigns with her at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy. Lianna Patch’s Twitter: https://twitter.com/punchlinecopy  Lianna Patch’s LinkedIn: https://www.linkedin.com/in/liannapatch Punchline Conversion Copywriting website: https://punchlinecopy.com/ SNAP Copy website: https://snapcopy.co/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group. http://honestecommerce.co/

Lianna Patch is the founder of Punchlinecopy.comLinks MentionedTheBKShow.com — Find All Episode Notes HerePunchlineCopy.comParamount Pet Health About Us PageSee Lianna on StageFollow Lianna on TwitterCathryn Lavery's post on partnershipsBenKnegendorf.comLearnWithEzra.com — Grab a ticket to Smart Traffic Live through my partner linkJoin The BK Show's newsletterFollow Ben on TwitterFollow The BK Show on FacebookFollow The BK Show on InstagramSubscribe to The BK Show YouTube Channel Never miss an episodeSubscribe wherever you get your podcastsJoin The BK Show's newsletter Help the showLeave a reviewSubscribe wherever you get your podcasts What's Ben up to?Follow Ben on InstagramFollow Ben on TwitterApply to work with Ben to grow your business.

We don’t often associate copywriting with humor, but for today’s guest, Lianna Patch, this is a core tenet of her unique approach. As a sought-after conversion copywriter, Lianna blends humor with conversion optimization methods to write high-performing emails that increase sales and grow her clients’ businesses. We kick the show off by learning more about what prompted her foray into the world of humorous copywriting. While companies now hire her for her snarky style, this was not always the case. She felt stunted in her previous positions under the weight of professionalism. We then move on to explore more about what conversion copywriting is and what sets it apart from its direct response counterpart. Lianna sheds light on the kind of research necessary for conversion copywriting. From there, we dive into humor. It is no accident that Lianna has seamlessly woven comedy into her writing. She has drawn on cognitive psychological and physiological principles of humor and shares some of them with us. We then turn our attention to Lianna’s own newsletter and why it’s been on the back burner for a few years. Finally, we round the show off with some tips from Lianna on how to overcome the fear of the white paper when starting a series of emails. Be sure to tune in today!Key Points From This Episode:Learn more about how Lianna got started in the copywriting world and what she’s up to now.How conversion copywriting compares with the old school, direct response style.Exploring what conversion copywriting is all about and what research it entails.How Lianna’s style draws on cognitive psychological and physiological principles of humor.Some resources Lianna used to learn about the psychology of humor.Learn more about Lianna’s newsletter and what the status of it is.Some of Lianna’s best email copywriting tips. What clients have told Lianna about her emails and how customers have responded.Common mistakes Lianna sees when people write a series of emails and overcoming them.Insights into what happens when a client hires Lianna to work for them.Tweetables:“For me, there’s a much bigger connection with knowing your customer and being customer-centric, and usercentric, and humancentric that sometimes gets lost especially in the more direct response end of copy.” — @punchlinecopy [0:03:31]“In the broadest sense, conversion copywriting is any copy that starts based on research about the person it’s going to ultimately target.” — @punchlinecopy [0:05:05]“I think a lot of people, but especially in SaaS, have this disconnect in the way they would speak to a human being and the way they would sit down to write.” — @punchlinecopy [0:14:54]Links Mentioned in Today’s Episode:Punchline Conversion CopywritingLianna Patch on TwitterLianna Patch on LinkedInCopyhackersJoanna WiebeBreakthrough AdvertisingThe Psychology of HumorComedy Writing for Late-Night TVrasa.io

In this episode, Shopify merchants will hear how they could be better using humor in their marketing copy (especially email!) to improve conversions.How humor boosts conversionsHow to approach voice of customer researchHow can store owners and marketers write funnier copy without offending customers or coming off the wrong way?How do you know you're succeeding with humor?What are some big opportunities most brands overlook when creating their email automations?Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).She's written copy for Freshbooks, Manly Bands, LifeStraw, and The Contract Shop, among other delightful clients, and regularly speaks at ecommerce and software conferences around the world.Links MentionedPunchline CopySNAP CopySNAP Copy's free Voice of Customer Research Kit@punchlinecopyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsThis episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don't leave any sales on the table.

Copywriter and comedian Lianna Patch is on a mission: to inject humor into your marketing to make it more engaging, actionable, and profitable. Humor shouldn’t be used in all industries, of course. But Lianna says you’d be surprised in which niches prospects are open to having their funny bones tickled a bit.

Today, we're joined by Lianna Patch of Punchline Copy and SNAP Copy. Lianna was one of the speakers during ECF Live this year, and even though I didn't really have an initial interest in the subject of copywriting, her presentation easily became one of my favourites because of how funny and entertaining it was. So, after hearing her talk, I knew I had to get her on the show.  In this episode, I specifically requested if Lianna could share some copywriting tips that we can use to take home and really just implement right away and so, today's episode is just full of that – actionable advice, entertaining stories, and proof that shows that these things really work.  So grab a pen and paper, and take notes. This is going to be an episode full of just educational tips and advice. 

Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing? My guest today will teach you how to be funny with your copy and increase conversions. Today we have Lianna Patch, expert conversion copywriter and Copy Director at SNAP Copy. In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny. We covered: Is there any industry that’s too serious for humor? How to convince your clients to use humor How to research your customer’s sense of humor? How to make sure that the humor isn’t “off-brand” How to create a joke from customer reviews The improv’ frameworks you can use to produce humor on your copy How to codify humor in your company How to use humor in “high-tension” moment in the customer journey Why humor can increase trust What Lianna thinks marketers should learn in 5, 10, 50 years Resources: Learn Inbound Cards Against Humanity Michael Scott’s improv skit (The Office) Klaviyo Punchline Conversion Copywriting SNAP Copy

You can punch up your website and email copy and break away from the same old techniques! Many companies are adding humor, emojis, and animated GIFs to their communications to give a more personal and modern feel, and the results have been great! In this episode, Lianna Patch from PunchlineCopy.com joins us to discuss some of the “secret sauce” that you can use to help your business add some personality and character in your communications and on your website.  www.PunchlineCopy.com Lianna’s advice will help you to create a “voice” for your business that will create engagement and set you apart from your competitors.  You can learn more about Lianna and her business, Punchline Copy, by going to https://punchlinecopy.com/

In This Episode:    Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).    Why humor copy? File this one under “shockingly obvious” - Humor makes people LIKE you.   When people like you, they're engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you're selling.   Why conversion copy? You can tell jokes all day. But if you don't have a punchline, you're just wasting everyone's time and attention.   Copy works the same way. Write as much as you want – but if you don't have a conversion goal, you're going nowhere. Lianna is an expert in both copy AND humor, and we are so excited to have her on the show today. Let's dive in.    Episode Highlights   How Liana developed the one-two-punch of copywriter AND comedian The cardinal rule of using humor in your writing Humor mistakes that make copy cringe-worthy How to use humor strategically to get the sale When humor crosses the line and becomes too much How Lianna productized her copy services so she could focus on high-margin copy services Managing your roster and workflow to make space for new clients Lianna's trick for getting clients to come to her rather than chasing them How Lianna pitches to get on stage and speak as an expert What tactics beat imposter syndrome and stage fright Hilarious personal insights that we DEFINITELY didn't edit out  

Can the lessons learned through improv and stand-up help you convert more of your visitors to customers?

Lianna Patch is an experienced conversion copywriter who aims to inject a little humour into every SaaS product she works with. In this episode she outlines how humour in copy can be used as part of coherent client acquisition and retention strategy.

Today’s guest, Lianna Patch, is a conversion copywriter at Punchline Copy and a comedian. She’s written copy for Freshbooks, Manly Bands, GhostBed, The Contract Shop, and more, and regularly speaks at ecommerce and software conferences all over the world. Her work has been featured by Copy Hackers, HubSpot, Conversio, Autopilot, BigCommerce, ConversionXL, and lots more.   We’ve talked about copywriting on the show before, so you know how important it is. Lianna uses her interest in copy as well as stand-up comedy to get better conversion results. She shares how you can use a little humor in your copy to increase your brand’s likeability and increase sales conversions.   To learn more, visit: https://electriceye.io/podcast   Resources: Learn more at https://punchlinecopy.com/ Learn more at https://snapcopy.co/ The Contender: https://punchlinecopy.com/shop/the-contender/ Twitter: https://twitter.com/punchlinecopy Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com. Honest eCommerce is produced by Crate Media

Today, I'm chatting with the always hilarious, and very talented, conversion copywriter Lianna Patch. Lianna runs Punchline Copy where she helps her clients sell more stuff by infusing humor into their website copy, sales copy, and emails. She'll share how she came to develop such a strong brand and the business as it stands today. We also discuss how she managed six weeks of travel and speaking while keeping up with client work. Lianna gives us the truth about how it went, what she learned, and what place travel and speaking will likely have in her business going forward. She'll also give us the low down on how developing a strong brand through humor helped her better understand herself and her business.    Don't forget to grab your free Deep Work tips here.

Lianna Patch is a conversion copywriter that specializes in humorous copy. She works mostly with online stores and SaaS businesses to write funny product descriptions, landing pages, websites, and emails. Why humor? Why not just be bland AF like every other company out there? That, among other things, is what we discuss in this episode.Support the show (https://copyweekly.com/)

Today’s guest is Lianna Patch. Lianna is a copy writer, speaker, and the founder of Punchline Copy, a copywriting agency focused on injecting humor into brand copy. Lianna also runs Snap Copy, an on-demand copywriting service.

Interested in better email campaigns, more persuasive product detail pages and more irresistible videos?  Maybe you need to start incorporating a little humor.     By now we've all seen a Harmon Brother's video (Think Poo Pourri and Squatty Potty) and we've seen the magical effect those videos can have when launching a product….Or maybe you recall the simple, Dollar Shave Club video that launched an empire that Unilever bought for $1 Billion.  But...we've also seen some funny ads that did zero selling. Sometimes we can't even remember what product the ad was for after we saw it, but it did make us laugh.   So what's the difference? How can you use humor to actually sell?   A few months ago I was speaking at a Blue Ribbon Mastermind event run by Ezra Firestone and I heard another speaker and immediately fell in love with her topic - using humor to sell more.   Lianna Patch is the Founder of Punchline Copy.  She has a wealth of experience as a standup comedian, and improv actor, and a copywriter for eCommerce brands.  In this episode we dive into the following:   How to blend humor with persuasion for better conversion rates Where you should use humor first What ecommerce companies properly use humor How a jewelry store leverage humor for double digit improvements in conversion rates How to use humor in emails even if (or especially if) your product category is “boring” or even “B2B”. Plus more   Check it out!

This is the third episode in a three-episode series, and today we're speaking about the ATA-59 presentations on Saturday, October 27. Visit the conference website: www.atanet.org/conf/2018/ SHOW NOTES: 01:42 Mike Collins Son of Verbing: Your Way to a Better Translation (110) // Saturday 8:30 a.m.-9:30 a.m. - Studio 2 Conference session info: https://tools.eventpower.com/website_gizmos/widget/speaker_detail/18ATA-ANNUAL?key=63935b&speaker_id=124581&header=&basic= https://www.linkedin.com/in/mike-collins-b959a8119/ 12:07 Silvia D'Amico and Catherine Christaki Parents by Day, Translators by Night: Can They Really Do It All? (146) // Saturday 11:15 a.m.-12:15 p.m. – Acadia Conference session info: https://tools.eventpower.com/website_gizmos/widget/speaker_detail/18ATA-ANNUAL?key=63935b&speaker_id=124585&header=&basic= https://www.damicotranslations.com/ https://linguagreca.com/ Recommended resources: https://twitter.com/translationtalk https://www.amazon.com/Miracle-Morning-Entrepreneurs-Elevate-BUSINESS-ebook/dp/B01M0D5591 34:30 Michele Hansen and Stephen Volante Mind Your P's and Q's: Translation and Interpreting in International Development (134) //Saturday 11:15 a.m.-12:15 p.m. - Galerie 1 Conference session info: https://tools.eventpower.com/website_gizmos/widget/speaker_detail/18ATA-ANNUAL?key=63935b&speaker_id=124632&header=&basic= Michele’s website : http://globalhealthlanguage.com/ Stephen’s website : http://volantetranslation.com/ 56:45 Ekaterina Howard Just a Freelancer? What Other Industries Can Teach Us (132) // Saturday 10:00 a.m.-11:00 a.m. – Acadia Conference session info: https://tools.eventpower.com/website_gizmos/widget/speaker_detail/18ATA-ANNUAL?key=63935b&speaker_id=124645&header=&basic= Ekaterina’s website: http://pinwheeltrans.com/ Hotjar The Humans Strike Back podcast: https://www.hotjar.com/humans Hillary Weiss & positioning statement framework http://hillaryweiss.com/statementpieceframework Ryan Swift's The Track interview with Jo Hoffberg with the amazing positioning statement: http://www.thetrackpodcast.com/episodes/011 Jo Hoffberg & Kevin St. Laurent (shake that thing): https://youtu.be/pT2h5WiJ7Qc Copy Hackers. Copywriting formulas: https://copyhackers.com/2015/10/copywriting-formula/ Do 7 sweeps EVERY time you work on your website: https://copyhackers.com/how-to-edit-for-clarity/ https://copyhackers.com/voice-and-tone/ https://copyhackers.com/edit-believability-sweeps-3-4/ https://copyhackers.com/how-to-be-specific/ https://copyhackers.com/the-heightened-emotion-sweep/ https://copyhackers.com/the-zero-risk-sweep/ Lianna Patch and humor in copy: https://www.punchlinecopy.com/ And Justin Blackman (Pretty Fly for a Write Guy) https://prettyflycopy.com/ 01:08:34 Mercedes Guhl Translating Books: A Race for Endurance Runners, Part I (129) // Saturday 10:00 a.m.-11:00 a.m. - Studio 8 Translating Books: A Race for Endurance Runners, Part II (143) // Saturday 11:15 a.m.-12:15 p.m. - Studio 8 Conference session info: https://tools.eventpower.com/website_gizmos/widget/speaker_detail/18ATA-ANNUAL?key=63935b&speaker_id=124629&header=&basic= https://www.linkedin.com/in/mercedes-guhl-65396994/?originalSubdomain=mx http://www.ata-divisions.org/LD/index.php/speaker-lineup/mercedes-guhl/ traduzcoluegoescribo.mercedesguhl.com/ 01:36:43 Ewandro Magalhaes 7 Things a Chief Interpreter Wishes You Knew (172)// Saturday 3:30 p.m.-4:30 p.m. - Studio 9 Conference session info: https://tools.eventpower.com/website_gizmos/widget/speaker_detail/18ATA-ANNUAL?key=63935b&speaker_id=124681&header=&basic= Ewandro’s website: https://ewandro.com/ MUSIC: "UpUpUp and Over" by Blue Dot Sessions from the Free Music Archive (freemusicarchive.org) Copyright: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0: creativecommons.org/licenses/by-nc-nd/4.0/ "Southside" by Lee Rosevere from the Free Music Archive (freemusicarchive.org) Copyright: Attribution-NonCommercial 3.0 International: creativecommons.org/licenses/by-nc/3.0/

Lianna Patch is funny. Not everyone can stand up in front of 150 entrepreneurs and make them laugh, respect her, and want to hire her all at the same time. Yet – that's exactly what she did when I attended the Blue Ribbon Mastermind event in Denver last month (August 2018). When Lianna shares her passion, which is writing copy infused with humor that converts, people make more money. How? Their customers stay on page, get engaged in, and actually read what you write. Oh, and then they buy your product, write reviews and spread the word about your brand. Humor makes people like you. So why not write copy infused with humor? Because you are not funny. Me neither, at least that's what my kids tell me (what do they know…). It is a skill we don't all have, clearly. Episode Highlights: What Lianna does to help clients who come to her with the need for something new. How her techniques to boost add-to-cart conversions as well as purchase conversions. Why it is important to message-match across the board, through the entire purchase and follow-up process. The importance of building the relationship so that if the product is a one-off perhaps that client will be swayed to purchase other items. Lianna shares the biggest mistakes people make when writing online copy. Steps business owners should take to improve copy and what should be first on the list. What makes certain checkouts places that people want to revisit again and again. The importance of grammar and how intentionally not using perfect grammar can work if done the right way. Why Lianna thinks being buttoned up is a thing of e-commerce past. How to grab people's attention with web copy content. Transcription: Mark: Joe you spent a lot of years in the direct response world specifically within the agency world and buying radio ads right? Joe: Yeah. Yes, I did brought a lot of copy. Mark: Brought a lot of copy and this is an area that we're going to talk about today, writing copy. I find for myself when I have to actually write copy it's a completely different mindset from pretty much everything else and it can be difficult to do. Lianna Patch and she is a professional copywriter for specifically conversions right? Joe: Yes Lianna Patch did a presentation at the Blue Ribbon Mastermind in front of 150 entrepreneurs and she writes copy that conversion … calls herself a conversion copywriter which I think is brilliant. I'm sure it's a phrase that lots of people have heard but for some reason, it is brand new to me. Although that's what I did, that's what my contractors did back in my radio days and my online days. But what she did was she infused comedy into her presentation and she infuses comedy into her clients' websites, their emails, their … all of their different campaigns and Mark it works. I'm telling you the presentation was fantastic she gave some examples of what the before and after copy was like and it just made me want to read it. When you go to her website it just makes you want to stay on the website and poke around and look at different things. And throughout the whole podcast, I keep going back to her website and giving examples that I think are just hilarious and make me want to keep reading. And I don't think enough of us e-commerce entrepreneur or SaaS entrepreneurs whatever you want to call yourself infuse the human factor and a little bit of comedy into your content so that people realize you're not just some big corporation that's sending your standard email. It makes a big difference I think. Mark: Absolutely, any time you can get somebody to laugh that's going to loosen them up and also to disarm them a little bit from that and accessible as well. That's fantastic. You need to make sure you send me her website so I can take a look and enjoy some of the copy as well. Joe: Yeah there's some great ideas there you can get right from her website. But this is important stuff, right? Our first line of engagement with our customer is content. There's going to be some visual stuff but there's usually some content as well. So anyone listening that has any online presence or hopes to buy one and do better than the previous owner I would strongly recommend they listen to this entire podcast. Mark: All right, well let's get to it. Joe: Hey folks it's Joe Valley at the Quiet Light Podcast. Thanks for joining us today. Today I have a very special guest, her name is Lianna Patch. Lianna, welcome. Lianna: Thank you so much for having me. Joe: You are apparently funny, you're from Punchline Copy. I saw you … I know you're funny because I saw you at the Blue Ribbon Mastermind. There's no question about being apparently funny. Lianna: Okay. Joe: You said some pretty vulgar sayings in front of a big crowd of entrepreneurs and you could have fallen flat on your face or they all could have laughed out loud. And you did it within like the first 60 seconds and I- Lianna: I did. Joe: We all laughed out loud so thank you. Lianna: I'm so glad. Joe: It made us very comfortable being audacious ourselves so thank you for that. And I've looked at your website and I want you to tell folks about yourself but then I'm going to just like comment on a few things as well. So the for the folks listening instead of me doing that introduction, that fancy thing, why don't you tell us who you are, what you do, and what you're all about? Lianna: Sure. So I'm a conversion copyrighter which basically means I don't just make stuff up I base my copy on customer research and what people need to actually hear. And on top of that, I use humor as a tool to help mostly e-commerce stores and bootstrap software businesses connect better with their customers and retain customers longer. Joe: Conversion copywriter, wow. Lianna: Yeah. Joe: I love that. Did you make that up? Lianna: I did not. Joe: Somebody else coined that phrase? Lianna: I believe we can attribute it to the great Joanna Wiebe. She is a fabulous copywriter. I'm pretty sure she came up with the term conversion copywriting. She's the most well-known one. Joe: Okay. Lianna: And I met her in her first copywriter mastermind. Joe: And we will attribute it to Joanna Wiebe. But conversion copywriter really stands out and tells people exactly what you do. It's pretty quick and pretty direct to the point. Lianna: Yeah. Joe: And you infuse it with humor so I just want for people that are not watching this video on the home page of your website … where is it, it says… oh, I've got to scroll down a little bit, where is it. All right there's something that says something along the lines of … oh my God it's gone I'm on the wrong page. Really. Anyway, it says something along the lines of blank blank blank AF and it's right there in your face funny as AF. And for those that don't have teenagers and don't understand … I'm sorry for those that don't understand what that means ask your teenager because they do. You have a knock knock joke on your website as well and it says “Knock knock who's there and the answer is a shitload of money.” It's all good. It's all funny and it converts. So tell us about some of the experiences you've had with people that have terrible copy and how you fixed it and what kind of impact it has on their end mind revenue which is what folks are really looking for. Lianna: Yeah. My favorite type of client to work with is someone that comes to me and says okay we did the thing where we hired a professional copywriter and we come off like really cool and corporate and solid and we hate it and it's not working and we need to be more personal and funny please help because they already know the value. They already know that humor is going to help them connect better. So one example that I have been talking about a lot lately because it's exciting … and it's an e-commerce brand that sells wedding rings, it's called Manly Bands. And I came in and worked on some of their product descriptions. And they already have a super fun brand. They were already using humor throughout. I like to think of them as like the Dollar Shave Club of wedding rings but their product descriptions were very short. And they were kind of funny but they weren't really converting. So I went in, wrote longer descriptions, which is funny for some people because they think oh short copy is better. People don't like to read, people will read if you give them a reason to. And we made them funny and we made them personable and kind of weird and they boosted conversions almost across the board; both add to cart conversions and purchase conversions. So that was a really great test result to just be able to point to and say “hey look it works”. Joe: That's great it's a … you know I'm old school direct response, I used to sell stuff on radio. We'd write a 60 second spot ad that had to convert with someone actually calling the 800 number. I started in 1997 as I said before but you have to write copy that converts and get an action. So I love the conversion copy and it's measurable. You also talked about not just on the website where people are looking at the product description, not necessarily in the cart things of that nature. But you really if you have a client and can touch every aspect of their branding campaign do you hone in on the and if yes what kind of things do you do? Lianna: I do try to so I work more on the … I work closer to the purchase and post purchase for attention. That's kind of my jam. So I do a lot of emails. And I really feel like emails are one place we can use humor the most because it's the ability to build that one on one connection. You can be so personal, you can be so weird and funny in email and people will … you know even if it's coming from a brand they'll be like I like this. It feels like a real person in my inbox. Of course, it's top of funnel, sometimes you can scare people away with humor if you go about it the wrong way. It just depends on your brand and how willing you are to test those kinds of things. But if I can I'll address all of those touch points because they should be cohesive. There's got to be a message match between the ad, the landing page, the follow up emails, you know the eventual sale or whatever it is that you guide people to. Joe: I think the instinct of an entrepreneur that's building a brand is to give the impression to the end customer. The first impression is to that hey we're a real company, we're doing things in a very professional manner; which kind of may be boring. I just had a business that won on a contract fairly quickly with multiple offers and his customer service emails and responses were “hey thanks for helping the little guy we're here just taking care of my son join us and really … really appreciate it” that kind of thing. Lianna: Yeah. Joe: I think that does resonate. I think using the word feel, it feels like a real person behind the email. Lianna: Yeah. Joe: And really reaches out and helps them quite a bit. So you will touch all aspects of it from … if you can. From the website to … I mean from the email to conversion, would you do follow up emails after the sale as well and work out as well all aspects of it there? Lianna: Yeah. That's actually one of my favorite things to work on. I was just talking to my friend Val Geisler, she's an awesome email strategist about this and we were talking about especially with e-commerce businesses so many people are neglecting the long term post purchase follow up sequence. So someone has bought once and then they just get thrown back into this regular newsletter or sales email cycle. And there's no like follow up and say like hey do you want this product that sort of corresponds to what you bought. You get the review ask emails every now and then or take a survey but there's like two to three emails max after the purchase and then you just get lumped into existing customers. There's no specific long term nurture track to get you back for that second purchase. So that seems like a huge opportunity for most e-commerce stores and for humor because again they've already bought from you once. Now is the time to build the relationship more. Joe: And it's not just spamming them with emails if you're writing good content that's funny and enjoyable and they like reading them. They're probably not going to unsubscribe. Lianna: Right. Joe: Perhaps. Lianna: Right and you can test your sending limits like if you start to see a higher rate of unsubscribes back off; that's not rocket science. Joe: So I did a podcast early in the week with a guy named John Warrilow and he's written several books and he has something called the Value Builder System. And it's all about creating recurring and repeat revenue in your business and I would think that what you're doing is helping build the relationship with the customer so that if they sell a one off product … you said earlier you know hey maybe you might be interested in this too, that follow up email sequence keeps them engaged and maybe perhaps will help them become a repeat customer and buy an additional product along the way. Lianna: Yeah. Joe: [inaudible 00:10:58.9] Lianna: Yes and even if it's something that they might not need to of … I hear this a lot from mattress companies, I've worked with a few mattress companies you know A. they have other product lines. They have bedding and pillows and things like that accessories. But B. even if you move into a different business completely, if you've built those crazy rabid fans they'll follow you to whatever you do next. Joe: So you've mentioned Man Rings was the first one or something like that. Lianna: Manly Bands. Joe: Manly Bands, I love it. Lianna: It's great. Joe: And a mattress company, so I mean very very diverse product categories here. What other kind of physical product companies do you work with? So that people listening can say oh yeah okay she can help. Lianna: Oh yeah, clothing … I like to work with clothing. Honestly, any consumer product I think is really fun. I have to obviously believe that there's a benefit to it. I've had people come to me. Especially in the supplement world, I'm a little skeptical sometimes of actual benefits. So I like to try the product first and say can I get behind this? And if I can then I'll happily write a copy for it not that I can't but I will. Joe: You know I wish we met …. what is it a decade ago now right? I sold my company in 2010 and boy you would had fun with that. I sold a colon cleansing product. Lianna: Oh great. Joe: We started selling colon cleansing on radio back in 2002 and a TV infomercial in 2003. It went 100% online in 2005 and ultimately built a digestive wellness center around it. Lianna: Okay. Joe: But boy you would have had some fun ones. Lianna: Is that like colon cleansing from the outside in or from the inside out? Joe: Well that's from the inside out. Lianna: Okay. Joe: No it wasn't [inaudible 00:12:39.2]. Lianna: That's easier to sell. Yeah, okay. Joe: And it was … you know for those listening I mean you can't … you think what's fun about my product? You can't … you have to be serious about it something like that. We try to be serious about it and I think it was okay. We got lots and lots of testimonials and people would actually love to be … strangest thing ever people, when we produced a TV infomercial we had a producer travel around the country following up people to give testimonials and they'll actually get on camera and talk about their bowel movements and it's just crazy. And you would have had a great deal of fun with it and we could have made more fun of it and made it more enjoyable for all I guess. But I mean you can … from what I've seen [inaudible 00:13:21.0] for your presentation you kind of make every little aspect of it fun so that the entire feeling of the company is joyful and fun. For instance, the 404 redirect that you put up on the screen at Blue Ribbon Mastermind, can you describe that for the people? Lianna: Yeah so that's one of my favorite places where people aren't expecting humor, to just give them a joke or something weird. And this is … what was it called? I think it was eventcenter.uk or something. The site's not there anymore but it's oh no you hit the wrong link this isn't here choose one of our developers to fire. And it's four guys and if you click one of them he puts his head down in his hands and the rest of them looks relieved and then it says oh no he's only been working here for six months. He was just an intern like you're so horrible. And then it redirects you back to the homepage. Joe: Keeps people on the site versus you hit a 404 redirect … oh my god, this guy is terrible and you leave. Lianna: There's so many great ones, NPR has one too that's oh there's nothing here but here's a bunch of other articles about missing things. And there's an article about like lost luggage, Jimmy Hoffa … you know our retirement, things like that. [inaudible 00:14:28.0] for them like. Joe: That's fantastic. What would you say from your experience and the clients that you've worked with, what would you say are some of the biggest mistakes that they make when writing copy? Lianna: One of the biggest mistakes no matter what industry you're in is making the copy all about you. One of the easiest ways to fix that is to go through it and say how many times do we say we or I versus you the reader because they should always know what's in it for them while they're reading. Joe: Ok so back on the focus of the customer, what kind of things have you seen happen when people … if they want to take one, two, or three steps and try to improve their own copy? Is that step number one? What are the things should they do to try to make a big change and what areas should they focus on first? Is it the tagline on their website? Is it the email? Is it something in the cart? What do you focus on first? Lianna: I'd like to focus on whatever is closest to the actual purchase. So that's going to have the biggest effect on revenue if you can improve your checkout, not just copy but UX. If you're using something that's not an out of the box thing like Shopify you might have some serious UX issues in your checkout that you don't know about. What else- Joe: You're infusing humor in the copy in the checkout? Lianna: If I can. Joe: If you can. Lianna: I was just talking about this this morning. It's interesting how things connect. I think it's Shopify doesn't really let you change the form instructions or form auto-fill like the placeholder text in the checkout but that can be hugely persuasive. And it's a great place to run tests because you can just change something like email address to your email address or your favorite email address and that can have a huge impact on conversions. And obviously changing copy on the buy button can have a big impact too. But all of those things come standard or you can't tweak them unless you're a custom coder. And I think even then it's hard to get that stuff developed so I don't know that's been like a pet peeve of mine with certain checkouts. Joe: You want to be able to touch everything and change it and make it better. Lianna: Yeah because there are … I've been through some check outs that are just delightful and it makes you want to keep going even if it's a multiple screen checkout. There's a … do you know Cards Against Humanity? I've mentioned that at the talk. They have actually a fortune cookie company. Joe: Oh they do? Lianna: It's called OK Cookie and the fortunes are horrific. I have one over there that says you will die at an Arby's in Columbus, Ohio. That's the kind of fortune you get from them. But their check out process is just written the same way that all their other copy is which is very informal. Like pop, your email address in here hit this button to whatever and it can be as simple as a verb change to make people think oh a real person touched this. This isn't just a robot that's going to take my money and maybe not send me these cookies that will make me sad. Joe: Again going back to how the end customer feels in the process. Love it. You talked about grammar and that it's not always best practices to have proper grammar. I think … you know I was in the remedial English class in high school. I didn't have Mrs. Henderson I had Mrs. Lane and she was a step down so my grammar is always kind of poor. We were at a friend's house, I've got 14 and 16 year old boys and the neighbor was copied on an email because … it has something to do with the kids, the kids who are here and she asked my son if he'd already sent that. And he said yes, she goes oh there was a grammatical error and blah blah blah. And it's still read very well, it felt good and it was like from a teenage boy. And you can tell it was from a teenage boy. And the intent was good and I never would have corrected it. And she tried to after the fact you intentionally will misspell things and misspeak or misspoke whatever the case might be from what I can hear and what I've seen is that correct? Lianna: Yeah. Joe: Can you talk about that? Lianna: Yes and if it's a weird thing to say because I spent so long as first a copy editor and then a content editor. So I've been like in the nitty gritty line level proofing and the overall structural editing for so long and I was such a stickler for such a long time. And then eventually I had to let go because my heart rate was getting nuts. It just wasn't … that was great for me physically. But I think it's important to do it intentionally so that it doesn't come across as an oversight. So for instance, if you're going to put in a misspelling like I just said gonna, I didn't say going to. Technically you know that's an allusion it's mashing two words together, cutting off the end of a word, that's intentional. It comes across as intentional. Misspelling a word in a subject line can be intentional done the right way. The example that I gave was spelling M-O-R-E more as M-O-A-R because that's kind of internet speak. That's obviously intentional. Even when subject lines do go out with actual unintentional typos they tend to get higher open rates. I just saw one from Wistia they're having an online conference called CouchCon. And there's a subject line with “its” and there should have been an apostrophe in “its” and I marked that unread in my inbox for days because I was like I want to know if they did that on purpose. I don't think they did. Joe: I don't think- Lianna: They got a bunch of replies. Joe: I don't think I would have known if it was proper or not but did I just hear you say that subject lines that have misspellings or grammatical errors actually have a higher open rate? Lianna: Sometimes I mean every … like if you're talking to any conversion copywriter they're going to be like it depends no matter what you ask them. So I have to just give that disclaimer right now; it depends. But I personally have seen it. Lower case subject lines often get a higher open rate because that's the kind of email we receive from our friends and family. We don't bother capitalizing subject lines, especially not title casing each word which I think that's officially dead now in the email marketing world. I haven't seen a ton of emails in my actual inbox so definitely in my spam folder. Joe: You've never inquired on a Quiet Light listing because I know that with my follow up drip campaigns I will capitalize the first letter of each word in the subject line. I need to stop that is what you're saying? Lianna: [inaudible 00:20:21.1] test for you just … yeah start running an alternative version of each of those emails with A. more [inaudible 00:20:26.2] well, if you were to do a true test you would just uncapitalize the rest of the sentence but you can try more conversational subject line. Then I could do a whole thing on subject lines so I like them a lot but yeah making- Joe: So it's the first point of contact- Lianna: Yeah. Joe: And it never occurred to me to chill out a little bit and be more casual even though you know we were … and hopefully anybody listening will take this and apply it to their own business but we are online business brokers. We're selling businesses for a million dollars or whatever the case might be and sometimes we think we've got to be buttoned up and serious. We're working with entrepreneurs. We all work remotely, around the country, around the world in Brian's case and we try to be professional and serious but we can be professional and casual and funny at the same time. Lianna: Yeah. Joe: [inaudible 00:21:09.9] on our subject lines. Lianna: There's a scale I think you don't have to go- Joe: Are you telling me to loosen up? Lianna: A little bit. I mean you … do you have that top button undone? Is that a- Joe: I do. Yeah. Lianna: See we're great, yeah, no tie. Joe: It's hot. Lianna: I don't think [inaudible 00:21:22.6] video so I just look like garbage so you know. Joe: I'm in North Carolina, Lianna is in New Orleans did I say that right? Lianna: No. I'm going to … no. Joe: Say it, give it to me. Go ahead. Lianna: New Orleans born and raised. Joe: You actually have to enunciate it? Lianna: Not New Orleans. New Orleans. Joe: New Orleans not New Orleans. Lianna: [inaudible 00:21:42.3] people say New Orleans. Joe: All right it's New Orleans. Lianna: Never New Orleans unfortunately. Joe: Okay all right. Well, we're both hot and you know figuratively anyway. And that's why I have my top button undone. What other things can people focus on besides of the subject line, some of the stuff in the first point of contact with customers, what other little weird places do you think that they could focus on and try to be a little bit funny or a little more personal that the average person wouldn't look at that you've seen? Lianna: One of my favorite places to look at is copy surrounding a call to action. So any time you're going to ask somebody to do something you should probably be addressing their objections and previewing what's going to come next. And it's really nice to see a human and funny touch around the ask. So I can't member if I mentioned this when you saw me speak but I wrote a call to action to start a free trial for a software product. And normally underneath you would see small text that says no sign up required or credit card required or whatever your information is safe with us that kind of standard objection reducing stuff. We wrote … oh I wrote a copy there that said we do ask for your credit card but it's just because we love online shopping. It's just a little reward for someone reading to feel like okay all right we're good. And obviously, that person has to have a sense of humor because if they take it seriously then they're not going to sign up but who is your target customer is that a person without a sense of humor? No. Joe: Again personalize it, make it feel better. I'm looking at your site now and I must have moved my mouse off the screen and something popped up and it says I'd love to email you and there's three O's in the word love. Lianna: Yes. Joe: Now what is down below there, it says subscribe now and then nah, fam. Lianna: Nah, fam? Joe: What does that mean? Lianna: It's a no thanks, it's another way to say no thanks. So you can just … it's good to know that it's not coming across entirely clear to everyone. Joe: Well. Lianna: It's like you can sign up or no, fam. Joe: But I can tell like a human wrote this which is again exactly what is supposed to happen. And for those again listening and not watching so this … all of you have this exit intent … exit pop ups on websites. This one is personal and funny and I'm actually reading it. Normally I just X out, but now I'm reading it because you spelled the word love wrong, no fam; I don't know what that is. And I believe it's you in the image. Are you drinking coffee out of a box? Is that what's happening there? Lianna: Drinking box wine. Joe: Yeah. So there's a picture of Lianna sitting at her desk, her laptop is open and she's got a box wine up above her head and she's boozing it up. It's very very entertaining and it made me stop and look at it where I go to all of your websites whenever I'm doing work with you and if there's a pop up I generally just quick X as quickly as I can. So very cool just one other- Lianna: Yeah that's a great place the exit intent pop up is so hard to get people's attention and people often think like you know I have only two sentences or I have to cut my offer just $20 off and it has to be no longer than that. But I worked with a client we … this is for my other business SNAP Copy so it's me and my business partner James Turner, we optimized his opt in offer to get people on his list for free planning. He runs a productivity website and the headline that we ended up going with was hey don't leave without your goodie bag. And it was boosted opt-ins by 129% and there was some additional copy and it was a pretty long paragraph of what they were going to get when they signed up. But people read it and signed up a lot more than they did when it said get free planners. Joe: Hey don't leave without your goodie bag and it was an online thing just to get people to sign up and was there like I [inaudible 00:25:19.8] a goodie bag as a swag bag when you go to an event like Blue Ribbon Mastermind. What kind of goodie bag was it? Was it just something you could get electronically? Lianna: Yeah it was a digital goodie bag. It was like free weekly agenda or a free monthly planner. He has a lot of free resources like that. Joe: But he didn't say free gift it said hey don't leave without your goodie bag? Lianna: Yeah. Joe: Simple. You think it's simple but it's- Lianna: Yeah. Joe: People get too buttoned up I think. Lianna: Finding new ways to say also the things that people are already accustomed to because we've seen free gifts so much, we've seen claim my deal a lot. I feel like that's kind of … it's still working because it's very clear but if you can find another way to say something that doesn't obscure the meaning of the copy then it'll get people's attention. And they're like oh I haven't seen that before. Joe: Okay. So pretty simple stuff but not something I think everybody can do. You have a special skill. You're funny, you actually do stand-up comedy as well right? Lianna: I do. Joe: You do. Are you funny? Of course, you are right? Lianna: People … you know I feel like I want to write a bit about that but it might be to hack because there have been better comedians writing bits about that. But someone did that to me the other day she was like so I don't get it you do stand-up but like you're not funny right now. And I was like maybe I'm not inspired. Joe: Ah. Lianna: You're not a good audience, I don't know. Joe: I'm glad I didn't say that. I think what you do is fantastic. You know back to my radio direct response days I would write 60 second ad copy and we would be able to get direct responses; how many people called in when we gave out that phone number after 60 seconds. And so we knew exactly how well the copy worked. You're a conversion copywriter so you found a way to do the same thing and boost conversion when somebody visits a website or open emails and things of that nature. Do you find your clients doing split testing with your copy against with the original copy or things of that nature or did they just say this is really good it's funny let's go ahead and just put that in place and then they see how it works for a week or do they do an actual split test? Lianna: If … so this is like this is where the cobbler has no shoes because I should be making sure that they do that but sometimes my clients are in that stage between small and medium business where they don't really have the team to split test appropriately or like they don't want to learn how to use Google Optimize, Optimizely, or any other split testing tool. So usually it's we see how the control over the original copy was doing then we implement the new copy and it sort of functions as the test and we see what the lift is; the uplift or downlift usually. Usually up. Joe: Usually up, okay. Well, I had an experience many many years ago where we had … when we take the phone calls and someone didn't want to buy the product we would get their name and address and would send them out this simple little trifle brochure. Really simple, black and white or I think there was blue and white and you could tell that it was somebody stuffed the envelope and we hand wrote it and it went out. It was from that person that you talked to on the phone. We had a consultant come in and say oh that's not very professional, we need to step it up, we need to get a multi unfold brochure, colors and charts and graphs and all this stuff and of course we have to print out the addresses and make a professional. And conversion dropped by at least 50% and it was a real eye opener because it was in that personal touch and feel. Lianna: Yeah. Joe: And so I think everything that you said up on the stage at Blue Ribbon Mastermind made me want to have you here because I've seen it firsthand and I know how much a word here and there and a feeling here and there converts. And it's really tough online, it's getting easier and you know hopefully some of your work is being tracked with before or split tested and so your clients know. But I think that all I know is when I go to a site like yours I want to stay on it and I want to look. Lianna: Good. Joe: As opposed to a pop up like I know you got a rubber chicken being cut in half and blood spurting, it's cute and funny so I love it. I think what you do is fantastic. How exactly would people reach out to you? Is it simply punchlinecopy.com? Lianna: Yeah. Joe: Can they get a sort of assessment? How do you work with your clients? Lianna: Yeah so I have different product test services on my site. Sometimes people just need … they want to use me as like an ad hoc email copywriter for instance. They'll come in and like buy one or two emails and they'll say rewrite my abandoned cart email because again it's close to purchase. Or rewrite my welcome email so I get fewer unsubscribes when I add someone to my list. So I have one off emails, I have something called upper cuts which is where I do an audit of your landing page from my heuristic perspective. So I'll take any customer research data that the clients have for these kinds of audits; the more the better. But I'll just look at it and say like this UX is garbage like this photo doesn't open, I can't zoom around the product, the call to action isn't visible enough from far away. And then I'll rewrite the copy line by line. And then I also do custom projects and I've got an intake form there. Yeah, there's a lot of ways to work with me. Joe: Can you be funny in a sponsored ad or a Google ad? Do you work with anybody in those regards? Lianna: I don't do a lot of top of funnel acquisitions. Joe: It's a little tricky. Lianna: I've tried … I mean I've done it. I haven't run ads for my own business in forever. I probably should but I'm the first result for funny copywriter so who needs to? Am I right? Joe: So one other simple clean example is again … and people could just go to your website and go oh that's cool, that's cool, that's cool, and get some ideas. Again punchlinecopy.com but you know folks you probably have a chat now talk to us little thing down in the lower right hand corner of your website so somebody can chat with you. Lianna's has a picture of her. Lianna: It's a bit [inaudible 00:30:59.5]. Joe: A caricature of you and it says you there and it has you looking up over the little pop up bubble as opposed to the standard stuff which is great. Again it's personal and makes it me want to click it just to see if you are there. Lianna: Awesome. I'm not because I'm doing this but I just- Joe: Everybody go to Punchline Copy and click you there and see what happens. Lianna: Or send me an email. Most of the stuff on my site that I think people like the most is just stuff that makes me laugh because I thought it was hilarious to have that little thing pop up in the corner. Joe: I like it. I like it all. Well, I think it would be great if some folks can use your sevices. Lianna: Yeah. Joe: And we have people on that I think can help more than anything else whether that's somebody that is in the process of trying to grow their business and make it more valuable or some of that's going to buy one and tweak it and make more valuable than what they bought it for. And I think copy is so essential because if it converts you are a … again conversion copywriter that just gets them more value for the money that they spent on advertising. Lianna: Yeah. Joe: So it is fantastic, we will put your details in the bottom of the show notes so people can reach out to you and any last minute thoughts on copy that people should think about [inaudible 00:32:18.1] got here? Lianna: I mean I always want to challenge people to just try a joke somewhere. Like take your most boring email in any of your series and go in and add a joke or add an aside, you know add a PS that's kind of weird and see what happens. Joe: Just to see what happens add a PS; I like it. Lianna: Yeah. Joe: Well PS folks thank you for listening to the Quiet Light Podcast, I appreciate it. Lianna, thank you so much for your time. You are awesome. Lianna: Thank you. And so are you. Joe: Well I appreciate that thank you. Links: PunchlineCopy.com Punchline's Facebook Page Lianna on LinkedIn

Start imagining your ideal client. Get as specific as you can. Pick out the things you love most about your freelance career… Today’s guest was able to narrow down her niche by focusing on the thing she loves most – humor. Lianna Patch is a conversion copywriter and conference speaker who uses her amazing sense of humor to create interactive content for her clients. She’s injecting personality into her business and working with clients she genuinely likes. Her advice today will loosen you up and help you build the client list you actually want to work with. https://freelancetransformation.com/episode171

In this episode of Startups For The Rest Of Us, Mike interview Lianna Patch, a conversion copywriter about how to write copy for your homepage. Some of the topics include the basic process for crafting a homepage, how much time to spend on copy, and common mistakes.       

A Conversation with Lianna Patch, Founder of Punchline Conversion Copywriting & Copy Director at Snap Copy I personally think its a lot more fun if you can “laugh all the way to the bank“, instead of hold your breath and pray that you have enough money for that coffee you so desperately need! As her […] The post The Copy Comic on Using Humor To Write Copy That Converts appeared first on Custom Ecommerce Web Development.

For the 46th episode of The Copywriter Club Podcast, our friend, copywriter and comedian, Lianna Patch stops by to tell her story (she starts at the very beginning) about making copywriting her career. During the next 40ish minutes share also shares: •  Why she chose humor as her “hook” for copywriting clients •  her snarky answer to the dumbest question Rob has ever asked •  the enormously helpful life hack that would freak out AA •  how the rules of comedy can improve your copywriting •  how to be funny without being nasty •  what she did to land her first (and second and third) speaking engagements •  how she deals with projects that scare her And we cover a whole lot of other ground too. Like what brands are doing a good job with humorous copy and the advice she has for new copywriters. Plus, Lianna is the first guest to tell a joke on the podcast. As you’ve come to expect, this is another solid episode packed with ideas you can put to use in your business. To hear it, click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory The Copywriter Mastermind Boxed Wine CTA Conference Lianna’s Sustainable E-Commerce Post Aaron Orendorf Unbounce New Orleans Entrepreneur Week Conversion World DeepDyve Amy Harrison Boomerang for Gmail Snapcopy.co James Turner Foot Cardigan Jennifer Havice Wistia Dropps PunchlineCopy 5 Ways to Be Funnier in Your Copy Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failure, their work processes, and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at the Copywriter Club Podcast. Rob: You’re invited to join the club for episode 46, as we chat with freelance copywriter, Lianna Patch about the challenges of leaving an agency job to strike out on her own, getting attention at conferences, her copy optimization service called Snap, and whether there’s a place for rubber chickens and whoopee cushions in copywriting. Kira: Hi, Liana. Hi, Rob. Rob: Hey, guys. Lianna: Hey. Kira: How’s it going? Lianna: Good. Thanks for having me. Kira: You’re welcome. I think a good place to start is just finding out if you were funny as a kid, and what you wanted to be when you grew up. I feel like that’s the question I want to know. Lianna: Oh, okay. Rob: Did you always have a buzzer in your hand for handshakes? And rattlesnake eggs to hand the kids at school? Lianna: I think I was the unintentionally funny kid. I still have this expression, like I still have serious resting bitch face. My parents used to call me Little Miss Thundercloud because my resting face. I would say things that I thought were very serious and they would laugh at me, and then I would go, “Don’t laugh.” So, it’s kind of like a 180 from there. Rob: Tell us your story. Lianna: My story? Well, my dad loved my mom very much and so after they had my brother they were like, “This one’s a dud. We should probably try again,” and then I was born. Fast forwarding to now, I’ve worked in a couple agency settings, it didn’t seem to stick. I was doing my own stuff on the side throughout, and then everything kind of gelled when I took the first Copywriter Mastermind with Joanna Wiebe and I started to figure out that I should pinpoint humor, and that I should focus just on copywriting because I had noticed that I was getting way too deep into editing, especially publications editing, and I hated it so much. But, then I looked at my work schedule and it was like,

Have you tried to write a Facebook ad or newsletter email? Did you go back and forth with the text and phrasing countless times? This is copywriting. It can be fun. It can be draining. But it doesn’t have to be a mystery. Today’s guest is Lianna Patch, Copy Director at SnapCopy.co, and professional conversion copywriter. In less fancy terms, she will help you write better messages that will get your customers engaged. Some of the best quotes from this episode: “When in doubt, test." "It’s not hard to let down a robot. If your copy sounds personal and human, you’ll get better results." "The more the product costs, the more resistance you’ll face, and the more convincing your copy should be." Find out more about Lianna Patch: Official Website: https://www.punchlinecopy.com/ Agency Website: https://snapcopy.co/ Facebook: https://www.facebook.com/punchlinecopy Twitter: https://twitter.com/punchlinecopy Credits: Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic. This podcast was produced by comealivecreative.com.

James Turner, of Turner Creative. James started his business after the company he worked for picked up and moved five hours away. He didn’t want to make the move, so he took his skills and created his own conversion rates optimization company. Now he’s starting out another company, called Snap. He has caught the entrepreneurial bug and is making more money now than when he was working in the corporate world.   Famous Five:   Favorite Book? – Influence What CEO do you follow? — Elon Musk Favorite online tool? — Airstory Do you get 8 hours of sleep? — “I am trying really hard, but I also have a toddler.” If you could let your 20-year-old self know one thing, what would it be? — “You’re not going to miss out if you stay home to work on yourself.”   Time Stamped Show Notes: 01:20 – Nathan’s introduction 01:36 – What is conversion rate optimization? 02:05 – Turner recently worked with Conversion Sciences 02:45 – Getting more signups for a free trial 03:45 – Good and bad conversion rates 04:50 – “People have a hard time putting themselves in the heads of their customers.” 05:25 – The value of customer research 06:20 – How to collect data 06:30 – Talk to your customers 07:04 – Using testimonials and reviews 08:05 – Find which problem is most common in your reviews 08:20 – How Turner Creative got started 09:00 – First-year revenue was $36000 09:30 – 2015 total revenue was about $45000 09:40 – Payment per project: $10000 for 3 months 10:00 – He will revamp/renew a company’s website 10:45 – Currently 2 customers 10:55 – “I only want to do two retainers at a time.” 11:05 – James is starting a new company, Snap 11:25 – Focusing on quick copy 11:50 – His partner is Lianna Patch, of Punchlinecopy.com 12:00 – “Conversion optimized copy on demand” 12:20 – Contact him at turnercreative.ca or snapcopy.co. 14:30 – The Famous Five     3 Key Points: Take your skills and find a way to be financially successful. Take time to consider customer reviews and testimonials—utilizing this information will make your company better. Set aside time to take care of yourself and better yourself. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Airstory – A new online tool for content writing   Show Notes provided by Mallard Creatives    

Join "In the Stream" producer and host Jessica Dylan Winter as she welcomes the English Maven (Lianna Patch) to the show. Lianna Patch, better known to some as "the English Maven," is an insanely creative and freethinking writer, editor and Coppyblogger-certified Content Marketer. She's a born-and-raised New Orleanian whose bold approach to writing and life breathes fresh air into the spaces she invades. Some of her ongoing projects include writing and editing for New Orleans Living Magazine and the philly artblog.  Listen to Lianna talk about everything from creative inspiration and overcoming writer's block to building a better bookshelf to our time together at a Buddhist monastery in New York. Dive into the stream to hear what the English Maven has to say! The show will close with a short, guided meditation. Learn more about Lianna here: theenglishmaven.com