Podcasts about good copy

00:00 Introduction and Persistence 02:00 JVZoo as an Affiliate Platform 05:16 The Role of Affiliates in Laura's Business 08:15 Laura's Growth Mindset and Evolution in JVZoo 11:14 Opportunities in Online Marketing 13:25 Listening to User Feedback and Utilizing AI 16:03 The Importance of Good Copy for Affiliates 18:31 Avoiding the Race to the Bottom 21:29 Transition in Ownership and Future of JVZoo 32:39 Lessons in Teamwork and Leadership: From Professional Dancer to CEO 38:35 The Power of Consistency and a Positive Mindset in Achieving Success 41:04 The Importance of Physical Activity and Taking Care of Your Body Market like you mean it. Now go sell something. Get private coaching with the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

I really didn't believe it was possible—that AI could crank out compelling copy in a conversational, persuasive voice. But I reconnected with my old mentoring client Jason Parker last week. By “old,” I mean it's been over a decade since we worked together. He's not all that old himself. Me, that's another story. When he showed me what he's come up with, I didn't believe my eyes at first. But then he showed me how he was doing it. And, with no background material other than the book title, he had AI write a pretty decent sales letter for my book The Persuasion Story code in about two minutes. I found my way to Jason because the only other person in his agency, Brian Halpin, was online talking about a webinar 80% written by AI that generated just shy of $900,000 for a client. Talking further with Jason, I found out that his agency was scoring win after win. Over $4 million a month for Launch Medical. Half a million a month for A Caccia di Trader, an Italian financial publishing business. And other improbable but documented big, impressive successes. I asked Jason if I could dig into what he was doing and how he was doing it, and he shared a lot with me. Meanwhile, he emphasized that we were only scratching the surface. But the most important thing I've seen is he's found a way to get AI to stop writing like what we're used to seeing from Chat GPT. And he's also found a way to pour a lot of proven copywriting knowledge and techniques into custom bots. I asked him to come on the show and share some of it with us. He very generously agreed to do so. Jason's agency is Parker & Kirkland Download.

Abraham is a Direct Response Copywriter, Skills Development & Trainer. He helps solopreneurs, entrepreneurs, freelancers, and creatives individuals to earn money, using converting copy and upskill workers. ♥ Thank you for listening to Obehi Podcast. Share also with your friends who might need it. ♥ Want to learn more about our storytelling mastery for small businesses? Start by downloading the first chapter of ⁠⁠The Storytelling Series For Businesses⁠⁠ by Obehi Ewanfoh. --- Send in a voice message: https://podcasters.spotify.com/pod/show/obehi-podcast/message

One of the biggest issues I see with ecommerce stores and a problem they are looking to solve is how to get more traffic to their website.Katrina McKinnon from Copysmith.com shares how in this episode.She also dives into how you use AI wisely and in a way that makes the google gods happy!We talk about how long form content like blogging and using product descriptions wisely can help you bring so much more traffic to your ecommerce store or website.It is something I am very passionate about and dive deep into it in my Nail your email Marketing program.  I show you how to figure out what sort of content to create and then how that can be used to became a starting point for you other content like emails, social media and more. Katrina explains how using AI like chatgpt can save you time and energy but there are ways to use it more effectively so your content is valued and the google search engines actually want to send traffic to you. Katrina shares how to create unique blog content here.The blog post template we discuss in the episode.  Find blog template here.Using imagery effectively to create content rich links and show up on google search engines is also a trick Katrina loves getting her ecommerce stores to utilise. To grab my guide on 15 ways to increase traffic to your website head here I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/freewebinarprofitAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Essentials to Wholesale webinar here:Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

This week Terrah and Audrey sit down to chat with Kori Whitby, a copywriter who is on a mission to make copywriting a staple investment for all creative entrepreneurs. On this episode you can expect to hear about;-How copywriting can help you to attract new clients-How to measure ROI in copywriting-What it means to have "data backed" copy-How to determine if you are ready to invest in a copywriterFollow Kori: https://www.instagram.com/bykoriwhitby/Try Later: https://try.later.com/d87iuh5hlhjiFollow us on Instagram: https://www.instagram.com/socialsessionspodcast/Follow us on Tiktok: https://www.tiktok.com/@tjcreativesagencySign up for our newsletter: https://view.flodesk.com/pages/638657201b84e9ea4164f529

The words you write and the photos you select to represent your business tell your audience so much about you. Corry and Melissa show you just how important good copywriting and great visuals are in your journey as an entrepreneur.   Apply for our September 2023 retreat in Lake Norman, NC on the Business Reboot Website: https://www.thebusinessreboot.com/  Want to have The Business Reboot right in your inbox? Join our community here: https://bit.ly/TheBusinessRebootPodcast  The Business Reboot Instagram: https://www.instagram.com/businessreboot/   

Many wouldn't agree that SEO is secondary to good copy. I wouldn't blame them. Business owners presume that SEO should be first but if you think about it, they create content for their audience and not for Google.  In this valuable episode, my special guest Faith Hanan shared her views about SEO and copywriting so that you can make your content authentic, relevant, and interesting for your audience. Faith is a Jesus lover, wife, barrel racer, worship leader, accidental SEO expert, copywriter, podcaster, and wrangler of tiny humans.  She podcasts over at Simple SEO & Marketing, where she shares shoot-ya-straight, VERY practical tips on how to SCALE your online business using SEO, keywords, and blogging.  We discussed common SEO mistakes people make. What are Faith's top 2 SEO tips that most site owners should need to know? Why Google hates AI content and so do humans? We also deep dive into the strategies of writing good copy for blog posts. Why stories are good, but how should they be used and optimized?  Finally, Faith shared things that you should include in your blog post so your business can make more money. Is your site not producing the results that you want in terms of growth? Check out this episode and pick up incredible tips that you can apply to your business!     Episode Highlights 02:11 Faith's thoughts about buying online businesses 04:14 Why you should never ignore the above-the-fold copy! 10:34 Is an AI content creation tool just producing generic content? 14:18 SEO mistakes that can hurt your blog site 18:34 Copywriting tips that make people want to read your content and rank well 22:21 If you believe in the product or service that you offer - Don't be Afraid to SELL! 27:22 How to sprinkle your valuable content across social media? 30:37 About Faith's Course - The Organic Marketing Framework 32:37 Where you can find Faith? About The Guest Faith Hanan is a Jesus lover, wife, barrel racer, worship leader, accidental SEO expert, copywriter, podcaster, and wrangler of tiny humans.  She podcasts over at Simple SEO & Marketing, where she shares shoot-ya-straight, VERY practical tips on how to SCALE your online business using SEO, Keywords, and blogging.    Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS here as a BOB listener (https://bit.ly/3BusZE3) Connect with Faith Hanan: ➥ https://faithhanan.com/ ➥ SEO Cheat Sheet - https://bit.ly/3jp4i6B ➥ Content Repurposing Cheat Sheet - https://bit.ly/3HJPoSu  See omnystudio.com/listener for privacy information.

Today, we sit down with renowned copywriter, polaroid camera enthusiast, and founder of verygoodcopy.com, Eddie Shleyner. His newsletter, VeryGoodCopy, is now growing ~100 subscribers a day with over 54,000 subscribers. He created 100s of free, addictive articles, interviews & courses about copywriting & creativity. In 2022, he won HackerNoon's “Email Newsletter of the Year” award. A few weeks later, he was voted a LinkedIn “Top Voice” in Marketing & Advertising. Eddie is cool, but what we think is cooler than all his accolades, is his energy. He's a perfect example of "Not Yelling." He's a chill, down to earth, introverted new father who's found a way to make an awesome living doing what he loves. I think you're gonna love this ep. A few more cool thing about Eddie: Former Copy Chief at G2.com Winner: “Marketing MVP of the Year” at G2 Freelance clients include: Google, Hubspot, The Hustle, Forbes, Geico, SEMRush and many more. He's recognized among 15 “must-follow” marketing thought leaders on LinkedIn with 75,000+ followers & 1M+ monthly content views Email Newsletter of the Year (Nominee) by HackerNoon Eddie, Bill, and Miles journey through: How he got into copywriting (on accident) How he left G2 to build his newsletter Using LinkedIn to create a growth loop Growing an audience (without yelling) Nuanced creative outlets that spark new ideas Some copywriting tips Having kids His new course, Transformational Landing Pages Subscribe to his newsletter: verygoodcopy.com Follow Eddie on LinkedIn: eshleyner The Landing Page Course we discuss (highly recommend, it's so good!): verygoodcopy.com/vgc-masterclass -- Leave us a review: ratethispodcast.com/artofnotyelling Sponsor the pod: subtleartofnotyelling.com/sponsor Join theboxworkshop.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/artofnotyelling/message Support this podcast: https://podcasters.spotify.com/pod/show/artofnotyelling/support

The moment you decide to have your own business, you also decide to take on a bunch of new roles, whether you want to or not. Bookkeeper, accountant, administrative, manager, visionary, creative, social media expert, marketer…and copywriter. Yep, whether you realize it or not, want to or not, love it or not, if want to be in business, you need to know how to write copy. Your business literally cannot exist without it. And yet, so many coaches, practitioners, and small business owners never give their copywriting skills a second thought and then are stumped when their businesses are struggling to take off, not building an audience, and not creating a connection-based community. It ALL comes back to copy. In this Copywriting Crash Course podcast series, I'm covering the ins and outs of writing good copy for your small business, even if you're not a “good writer,” so stay tuned. “Once you learn the skills, then it just become second nature… Learn the process, learn the psychology, learn the strategy and learn everything that's involved in copywriting.” - Shawn Mynar “Take the time to learn something that is so incredibly important and really pivotal for you to have a successful business.” - Shawn Mynar “Copy is your sales person… Your words are that powerful in your business.” - Shawn Mynar “Using the right words in your business by way of your copy is the thing that generates revenue for your business.” - Shawn Mynar “Just by your words you are going to show your dream clients what's possible… You have the power to show them all of that and get them excited about that just by way of your words.” - Shawn Mynar Write Good Copy Waitlist - shawnmynar.com/copy FULL EPISODE TRANSCRIPT BELOW: 0:00 The moment you decide to have your own business, you also decide to take on a whole bunch of new roles, whether you want to or not, bookkeeper, accountant, Administrative Manager, visionary, creative, social media expert marketer and copywriter. Yep, whether you realize it or not want to or not love it or not. If you want to be in business, you need to know how to write, copy, your business literally cannot exist without it. And yet so many coaches, practitioners and small business owners never give their copywriting skills a second thought. And then they're stumped when their businesses are struggling to take off or they're not building an audience, or they're not creating a connection based community. And it all comes back to copy. So in this copywriting Crash Course podcast series, I'm covering the ins and outs of writing good copy for your small business, even if you're not a quote unquote good writer, so stay tuned. 1:11 Hey there, I'm Shawn Mynar, and this is unstuck entrepreneur. I'm a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business where I work from home in my sweatpants while reaching and helping 1000s of people all at the same time. Now I'm obsessed with showing other heart centered coaches, practitioners and solopreneurs how to build a business and life they love. Consider this podcast your safe space to learn both the inner work and practical strategies required to build the impactful profitable business of your dreams, no hustle, grind, or long hours required. That's right hustle culture, not welcome here. Let's get into today's session. 1:55 Hey, hey there, friends. Welcome back to the unstuck entrepreneur Podcast. I'm Shawn, your host here on the show in every episode, it's me and you. So happy to have you here and grateful for your support of this show. We're getting into the good stuff, I have been waiting a couple months now to record these episodes and to do this podcast series, all around copywriting, and having good copy in your business because we all need it. There is no other way. There's no way around, having good copy and the difference that it makes in your business and for your business growth. So we're gonna do a whole podcast series, I don't know how many episodes is going to be yet I would say at least four, all around writing good copy for your small business. Even if you don't consider yourself a good writer, or you don't feel like you're good at marketing or you don't feel comfortable selling, or all these weird stories that we have in our heads around that side of our businesses, we're going to cut through that and find out what it actually takes to really, really upgrade your copywriting skills. So that is the plan for this series. Be sure to check them all out from this episode for at least the next four to really get the full picture of what you can do in your business. Today. This episode, we're going to start with the basics and just really dive into a good solid understanding of what copy and copy writing even is because what I have come to find out is that not a lot of you even really know or understand what those words are and how they fit into the big picture of your business. So let's start there first, a very basic definition of copy and copywriting. So, copy is the written content that aims to increase brand awareness and ultimately prompt a person or group to take a particular action. So that is the definition of copy may say it again, written content that aims to increase brand awareness and ultimately prompt a person or group to take a particular action. That is copy and you will find that obviously copywriting is a very similar definition. copywriting is the process of writing words intended to prompt a specific action by the reader. So copywriting is the process of writing copy. And this is where I just make the overarching disclaimer that I am not talking about copyright 5:00 NCOPY r i g h t, not that little circle with the C in it, that protects your content. That is not what I'm talking about here. That's a totally different version of essentially the same word. But we are not talking about that here. So now that we know these definitions, then we know that copy is written content, that is essentially guiding someone to take an action. So there are three main actions that we're going to talk about here. Those actions are to become a lead. So that would be for instance, someone happens upon your website, and they become a lead by signing up for your newsletter getting your freebie, that kind of thing, they are now in your orbit, instead of just being a passerby, on your website, just someone that comes on clicks, reads a couple words and leaves, and then never thinks about you again. So the goal really with website copy, then I mean, there's a lot of goals. And we'll get into more of this in detail when we talk specifically about websites. But one of the goals of a website copy is to turn a cold visitor into a lead. And that would be someone who is now on your email list or listening to your podcast or following you on social media. So they've taken another action, 6:31 there's also to become a buyer. So obviously, this is when maybe someone on your email list or someone that listens to your podcast, or watches your YouTube channel or something like that then takes the action to pay you for your products or services. So they become a buyer, and what prompts them, what encourages them, what guides them through that process are your words, what you're saying in your email, or what you're writing in your social media caption, or what you have on your website, or on your sales page or your landing page. It's the words that guide them to do that. And then there's one more type of action to take that I don't think most people specifically spotlight but I do want to, because I think it's really important. And that is the opportunity to take an action to become a repeat buyer. So what are you doing? What are you saying? What are you writing to the people that have purchased something from you once to get them to purchase something else, or purchase again from you or take the next step with you and go from, you know, a DIY product to a one on one coaching package. So the opportunity to guide someone to become a repeat buyer. So those are the three main actions that we're talking about when we discuss the main contributions that your copywriting will do for you, which as you can see is basically everything in your business to get new fresh eyes on you to get those eyes to become leads. And to get those leads then to become buyers. That is business in a nutshell, right? So really important. And from there, we can also then see where you're currently writing copy in your business, whether you've ever thought about it that way or not. Whether you realize it or not, whether you like it or not, you are writing copy in your business, on your website, on every page of your website, it should be very intentional, well thought out strategic copy, which I hardly ever see at least in this space that I tend to fall into which is wellness coaches and practitioners and experts. That kind of thing. I'm not seeing that intentional, well thought out strategic copy on your website, but it shouldn't be there. It should definitely be a big piece of your business and where you're putting your copy and your thought into that. Your emails, all the emails that you send. Now, even if you are writing an email that's not specifically saying hey, sign up for this program, hey, sign up to work one on one with me, even if that email is not specifically intended for that purpose. With that conversion in mind. It still is part of the overarching process, you are still in that role of warming them up to make that move to take the next step. So it still is copywriting Okay, 10:00 So all your emails, your social media captions, again, even if you're not saying, hey, sign up for this freebie, which just good copy would never just outright say that, just as a little side note there. But even if the goal is not to explicitly talk about your freebie and get that person from, you know Lurker into lead, 10:24 you are still in the process of warming them up to eventually take the next step. So you're still writing copy all of your landing pages, your thank you pages, your sales pages, obviously, your webinars, your video and audio scripts, even your blog posts. So pretty much all of the writing that you're doing for your business, which I know for me, I'd never expected to write as much as I do, as a business owner did not really consider that when I was getting into this role. And now writing I mean, I do also love it. And it is something that I want to do more of, not only in my business, but for other businesses as well. Hint, hint, but it's a lot. There's a lot of writing involved. And it should all be intentional, well thought out strategic copywriting. And to be totally, completely honest with you. I don't think there's very many of you listening right now, I'm sure there are some, but I don't think there's very many of you that can competently raise your hand and say, Yes, I have really thought about my copywriting I have really upgraded my writing skills. And I can honestly truly say that everything I write is intentional, strategic, and well thought out, because that's not really where our head goes, usually. And I think also, there's a lot of this misnomer that that's all going to take a lot of time and energy and effort and you don't have it. So you're just going to throw something up in the captions, and not ever think about it again. And that's false, too. It's more so once you learn the skills, then it just becomes second nature. But we haven't even learned the skills yet. And we're it's like we're trying to ride a bike when we haven't even learned how to walk. And so we need to kind of take it back a notch. Learn what we're supposed to be confusing in there, learn the process, learn the psychology, learn the strategy, learn everything that's involved in copywriting, which is much more than just salesy words, it's not actually salesy words at all, which we'll find out in a little bit. 12:37 But really taking that time to learn something that is so incredibly important, and really pivotal for you to have a successful business. It's like a non negotiable, and yet so many people have glazed over it. Not anymore, not here, because we're committed to doing the right things for our businesses and the success of our businesses around here. All right, now we're gonna go over some other definitions of copy some things that I want you to consider to basically get you on board with making this a priority in your business. First copy is your salesperson. And how nice is that, and how powerful is that your words are and will be that powerful in your business. And what's really nice about this is if you don't love, kind of like selling on the fly, and if you feel kind of uncomfortable with that, and that doesn't really like vibe with you, Hey, let your copy do the heavy lifting. That is what it is, therefore, that is what it will do. And if it's good copy, it will do it really, really well. So you really don't have to do or say anything, you can sit back and let the writing that you did do the work for you. So using the right words, in your business, by way of your copy, of course, is the thing that generates revenue for your business, the right words, in your business, generate revenue. You can't say that about a fancy website design or a logo or these social media templates that have your brand colors on them. You can't say that about those things. It's the words that do it. It's the words on that website. It's the words in that social media post that guide that person to take the next step and become a paying client. All right, next copy is your message in the way that your dream client needs to hear it. Ooh, 15:00 This is so good. This is so good. This is all we need to say we can just forget it all this is it, just do this and your golden copy is your message in the way your dream clients need to hear it. Just by your words, you are going to show your dream clients, what's possible, you're going to get them excited about the possibility of something different for themselves a life with a resolution to their problem, or their goals achieved, or their dreams realized. You have the power to show them all of that and get them excited about that. Just by way of your words. Like that is cool, cool stuff, is it not. And this also goes to show something important that is going to get into my next point here quite nicely, which is that copywriting is not about using words to sell. It's using words to coach and I had such a lightbulb moment as I was going through my copywriting certification when we talked about this, because this is huge for people like us who naturally fall into the role of coach or helper or healer or guide, someone like that where you know, you want to help others. And so a lot of times we shy away from this selling aspect of what we do. And it obviously hinders our ability to help the people we want to help. But when you can see that the words that you are using in your copy are really just there to support and guide and coach people into making the best decision for themselves. That takes on a whole new meaning because you're already a coach more than likely or see yourself in that way to some degree. So now if you just take those same skills that you do with your clients, and infuse them into your copywriting, to help someone make the best decisions for themselves, which is what you're already doing, as a coach with your clients, then what changes, what would change if that is how you took on the role of copywriting in your business. So let's always remember, that copy is a coaching tool. That's all it is a coaching tool, as a coach, it is your job to be a guide, and to guide your clients on a path towards what they want. And that's exactly what you're doing through your copy. You're coaching them to take the next best step for them towards something better for themselves. Is that not so cool? And don't you want to infuse that in all of the writing that you are doing for your business? I mean, wow, I don't know. Maybe it's just me, I think that is a really cool thing. And something that takes it to a whole new level with a whole new purpose. In least my business and hopefully for you too. 18:25 All right, a few things. That copy is not first, I think we may have gotten this already, but let me just remind you, good copy and the word good is in front of there for a reason. Good copy is not salesy, sleazy pushy marketing tactics. That's not what we're doing here. 18:51 Good copy is actually incredibly empathetic, kind, caring, and feel good, you know, and it infuses your personality. So it could be funny. It could be silly, it could be sensitive or spiritual, like there's so much that can be infused into your copy. And none of it is salesy, or sleazy or pushy or any thing like that. What it's really about is meeting people where they're at meeting those dream clients of yours, and letting them know that you see and hear them. And when your clients read words from you that do that, the last thing they are going to think or feel is that you're being annoying, pushy, sleazy used car salesman, that is the very last thing. There is nothing they want more than to feel seen, heard and understood. And when you can do that, you have a client for life, a paying client for life and that is the goal of your copy. And it also it 20:00 makes it fun to read, you know, it provides a motion, it's engaging people want to open your emails, people want to read your social media captions, people want to check out your blogs. Because you have infused that not only the ICU, I feel you part, but your personality as well. That's what makes things fun to read. I think we can all agree with that. And again, not something I'm seeing very many of you out there do, at least not intentionally. And can we try to do a little bit more of that and make it a little more fun to write for our business? 20:39 Next thing, copy is not perfect, beautiful, a plus writing? Can we get a hallelujah, take everything you learned in high school about writing and basically throw it out the window, because you don't need it. In copywriting. I mean, at least not as strictly like Yes, still put commas where they need to go. Still put periods at the end of sentences, those kinds of things, yes, but in terms of having like, a specific number of sentences per paragraph, and not having run on sentences, but then also not making your sentences too short, that can go out the window. Because the real goal, the main thing, when it comes to your writing, is that it is engaging, that it keeps people reading. And in today's world with the amount of content we all have in our faces all the time, it is more important than ever, to have an engaging copy. And also to allow for skimming. And if someone is skimming, reading quickly, just reading kind of the bullets or just kind of what catches their eye, that they can still get the point and still potentially be interested without having to read every word. So you will notice as you start kind of paying more attention to other people's copywriting skills. And also, it's really cool just to notice how you read, what do you focus on? What do you notice, do you skim as well are you still able to get to the point of something if you are just skimming and what makes that possible. And what you'll probably notice is if there's a lot of space, then that makes it more readable. So not these big, long paragraphs, no one's going to read an entire paragraph. So chunk it up, space it up, it's fine, you can put one sentence as an entire paragraph for an entire line that is totally fine. in complete sentences, really short, punchy sentences, that is the kind of stuff that really grabs attention. So we don't need to have this like beautiful, lovely, amazing A plus really like high level writing to have good copy. And in fact, I will tell you not to have high level writing in your copy. And we'll talk about that in an upcoming episode. But this also means that you don't have to be an excellent eight plus writer to write good copy of the best copy is really simple and straightforward, and easy to read and flows well and most importantly, connects with where your people are at. And that doesn't require an expansive vocabulary or this amazing writing skills that you have. In order to get to that connection point. I really feel like if you could today turn in a fifth grade paper, then you can write copy, and you can write good copy. So if that has ever been something you've thought of like I'm not a good writer, so therefore I can't write good copy or, you know, everything I do right for my business is going to suck. Get that out of your head right now we are going to change that. That is my goal here. Last thing, actually second to last thing, copy is not optional. If you want a business, I think I have made that clear. But just wanted to kind of put the cap on that copy is not optional. If you want a business, you have a choice, you can learn how to do it, or you can pay for it. So you can do it yourself and learn how to do it well so that you have a successful business. Or you can pay someone else to write your copy for you. They're both valid options, but you do have to pick one of them. You have to choose one of those two. We can't stay where we are now with having done neither 25:00 At least not intentionally. If you want to intentionally learn how to write good copy in your business, then I have a waitlist for you that I want you to go to right now and sign up for this waitlist. Because I'm hosting a workshop at the end of the month ish. I mean, I haven't set a date yet. But I'm working on it. Now, at the end of February 2023. I'm hosting a workshop and I want you to be there. So you can learn how to write good copy. So head to Shawnmynar.com/copy and get yourself on the waitlist. And you'll be the first to know when the workshop date has been set, and how to get registered for that. So Shawnmynar.com/copy, again, you have to make a decision, do you want to learn how to write good copy, or do you want to pay for someone else to write it for you, I will tell you, that's a an option. And that's an option that I'm going to be offering people as well. But it does come with a significantly higher price tag, obviously done for you versus do it yourself is always going to have a higher price tag, just to be totally transparent with you there. If you are more in the do it yourself stage in your business, then you want to sign up on this waitlist, Shawnmynar.com/copy, C O P y. And then the last thing I want to go over with you really quick, this is a quick distinction. But I want to make sure I make it right away. And that is the difference between messaging and copy. I've talked about messaging a lot over the years on this podcast. And it is another essential thing you have for your business. And they are very much intertwined, because your copy is the vehicle by which you will deliver your message, which means you can know your message really well. But it doesn't really mean anything if you don't know how to communicate it if you're not using that vehicle properly, to communicate it. And you can also try to drive that vehicle try to write copy, and it's not going to go anywhere, you're going to be totally stalled out if you haven't figured out your messaging. So all this to say you very much need to know both need to have both going on in your business, they are very much intertwined. And they really depend on each other. So the first step, of course, is to determine and master your messaging. Once you have that, then you move on to copy, as I will teach it, we will do both, we will make sure that you have messaging magic going on in your business. And then you will infuse that messaging into your really great copy. So that is the plan. But I wanted to make sure that you know the difference and you know how they interact and how important they are to each other messaging and copy. All right, that will wrap up this first episode in the copywriting Crash Course series that we're doing, I want to give you a little bit of homework, it's very easy, don't worry. But over this series, we're going to do a little copy audit on your own copy on what you are currently creating in your business. If you have written any words at all in your business, then use that to drive this copy audit. So I would say a good place to start is your website. For example, social media, captions are another great way the emails that you're sending out, I want you to just go in and read them and just get a sense of how you would write them just don't have to overthink it, just read some things that you've written for your business that are currently being used in your business. And see how you feel about them, how you're experiencing them how you think your clients or your potential clients would experience them. And give yourself a rating one to 10 That's all we're gonna do right now I just want to see where you're starting out, I want you to see where you're starting out. Because things can change really quickly and really easily. And you can actually really love what you have written for your business. And that's really what we want to do. We want you to be like really confident in what you have going out into the world. And obviously, we want it to also work for your business and part of that is having that confidence in what you're putting out. So just give yourself an overall rating. I would love it if you would share it with me. You can send me a direct message over on Instagram at Shawn Mynar and just give me an overall score of how you're 30:00 Doing let me know anything that you're thinking around your copy. And if what you love about it, what you don't love about it, what you think needs work, what you think is going well, I would just love to get that from you. And I want you to do that for yourself too, because we have to get a starting point. Alright, and that will wrap it up again, make sure you go get on the waitlist so that we can really take this to the next level and teach you how to write good copy over at Shawnmynar.com/copy. And until next time, take care. Hey friend, real quick before you go, don't forget to head over to my website and take the quiz to find out your solopreneur personality type. I've created a super fun super informative two minute quiz that will show you which one of the four solopreneur personality types you fall into. Could it be the boss, the socialite, the visionary or the supporter? Which one are you? Not only is it just fun to know more about yourself, especially as it relates to your business, but it's also really important information so you can be sure that you're building a business that works for you, based on your energy, your personality, and your desires. Did you ever take those quizzes from the Cosmopolitan magazine back in the day? It's kinda like that but with actual solid questions and real helpful tips and advice at the end, you can find the What's your solopreneur personality type a quiz right on the homepage of my website at Shawnmynar.com head there now to take the quiz then let me know over on Instagram at unstuck entrepreneur, what your type is I'll see you over there  

The financial industry doesn't talk a lot about messaging and the importance of copywriting, but understanding how to incorporate good copy into your marketing will determine whether you attract the right prospects, the wrong prospects, or not enough prospects. And yes, you can use good copy, even if you have strict compliance.  You may not be able to hack the YouTube algorithm and grow your platform, like Alex Cattoni did, but you can use these principles to make growing your business easier and much more fun.  In this exciting episode, I interview “Marketer Of The Year,” Alex Cattoni, a successful entrepreneur who grew her YouTube subscribers to 200K and built a multiple 7-figure business. Alex shares her expertise on writing compelling copy in a unique way that showcases your values and attracts clients who share those values. Listen to our episode to hear us talk about:  How your marketing can allow your true personality to shine through Why people are putting their money where their values are — and how that can help you succeed How you can create valuable “assets” outside of the traditional products you offer — and “become” the product people want How strategic marketing can hammer in the message that the financial future IS female, so more women come looking for your help Connect with Alex Cattoni Website: https://www.alexcattoni.com Facebook: https://www.facebook.com/AlexCattoni/ LinkedIn: https://www.linkedin.com/in/alexcattoni/?originalSubdomain=ca Twitter: https://twitter.com/alexcattoni Instagram: https://www.instagram.com/copyposse/ Connect with Robyn Crane Website: https://robyncrane.com/ Facebook: https://www.facebook.com/bizgrowth4women/ LinkedIn: https://www.linkedin.com/company/robyn-crane-inc./ YouTube: https://www.youtube.com/c/RobynCrane Instagram: https://www.instagram.com/robyncrane/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're a freelance copywriter looking for your edge, this one is a perfect blueprint to follow.

Rin Hamburgh was a Guardian journalist and with her journalistic experience she founded Rin Hamburgh & Co, a copywriting agency in Bristol. RH&Co help businesses use the right words to clarify and communicate their brand message. They write websites, blogs and white papers for some of the smartest people in the world and help their businesses communicate with crystal clear messaging 

Not seeing results from your website? It might have something to do with the accuracy of UX steps on your website and if they cater to (or not!) your user journey. Learn how UX and website implementation must marry copy and design together in a way that caters to your journey, in Julia's podcast. Plus: our experience taking on our first website clients!   → See our NEW website build service: https://contenthacker.com/websites/ → Join our FREE Facebook group: https://contenthacker.com/freegroup/ → All podcast episodes: https://contenthacker.com/podcast/   → Got questions? Send them to Julia on Instagram at @fementrepreneur! Bonus: share the takeaways you heard + tag us for a re-share to our audience!

Have you ever wondered if there's anything you can add to your marketing to make it meet your audience's taste? In today's episode, Jackie shares what ingredients you need to turn your copy into the “secret sauce” for your ads.

Are you doing the work to make good copy great?

You CANNOT write great copy without this one ingredient. If you try, you'll sound indistinguishable from the crowds of your competitors. What is it and how do you inject it into your marketing to elevate your copy? Listen to Season 4 Episode 2 of Cutting Chai Stories: Write Copy that Feels Good for the answer. Subscribe so you never miss another episode. If you already subscribe, thank you! Sign up at www.cuttingchaistories.com/subscribe to get my email newsletter, Chai in my Inbox, so you can —learn how to use storytelling to sell your products and services —know when a new episode of Cutting Chai Stories comes out & —be delighted by weird stories from my real life and thebusiness lessons I learned from them

Kaili Meyer of @revealstudio.co is talking ALL things copy and how your words can sell your services! She is a Sales Copywriter who writes all those words that sell for entrepreneurs like you and me! In this episode, Kaili shares her love for small businesses and breaks down the difference between what your “content” does for your business versus your “copy.” Listen for these differences and her best tips on how to write effectively for your business! Join us in Hawaii at our next photography workshop!www.rootedwrkshp.com/hawaii-workshop

Michael Bright (Lead Copywriter) and Brianna Pennella (Senior Copywriter) hosted today's episode of The Marketing Movement to talk about good copy and why it matters. They cover WHAT is good copy and go through a handful of copy do's and don'ts, along with specific examples.

Samar Owais joins me on this episode to talk about good copy in email. Join us. We discuss: Customer journeys The different types of emails Writing for people The impact of iOS15 How to handle replies And more... Connect with her here: https://samarowais.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Good copywriting doesn't stand out: it blends in. The copy on your website should act as a brand ambassador and point of connection with your customers. In this episode, we talk with professional writer Stephanie Momot Rhodes. She shares her perspective on the value of good copy and how it functions on your site to encourage specific user behavior. She also gives her top tips for those tasked with writing web copy, and some insights on the In the Loupe brand voice that she crafted.

Most copywriting projects need a designer to bring everything to life. And while a great collaboration can result in something truly glorious, the fact is that the copywriter and designer often work in isolation. Which can lead to awkward exchanges and poor project outcomes. Here's how we work our way around this problem.

Today I'm interviewing Chrissie Kenaston who is the copy coach in my group coaching program. In keeping with the theme of real talk about entrepreneurship, Chrissie shared the challenges she faced as she built her copywriting business and how long it took her to make real money as a service provider.  In addition to her copywriting business, Chrissie is also a published author and military spouse. She opened up about how those parts of her identity fit into her business. Last but not least, we took some time to geek out about copywriting. You don't want to miss Chrissie's take on the biggest mistake that entrepreneurs make in their copy and how to do market research. WHAT YOU'LL LEARN IN TODAY'S EPISODE: How long it really takes to make money Why the challenges don't stop when you're making money What Chrissie's biggest struggles are now The value of story in writing The difference between content writing and copywriting The biggest mistake that online entrepreneurs make How to do market research and find the language your ideal customers use Why you need a long sales page How to put together a sales page and what should go on it Why you need to focus on clear over catchy Practical ways to get better at writing copy Why it's important to test things in your business RESOURCES IN TODAY'S EPISODE: Chrissie Kenaston | Instagram BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram

This month's episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.… The post Podcast 99: Why we need emotion in B2B appeared first on Radix.

About Taylor De La Fuente: Taylor de la Fuente is an award-winning writer, inclusive language educator, and the owner of Lemon Tree Editorial. As a copywriter serving the wedding industry, Taylor crafts persuasive and personality-packed copy that woos couples. Before starting Lemon Tree Editorial, she worked in journalism, SEO and marketing. You can find Taylor online at www.lteditorial.com and @lteditorial. In this episode, Jamie, Heather and Taylor De La Fuente discuss:What “copy” is and how it can help your business to get a copywriterIncorporating authenticity into your copy. Some tips for working on your business copy. Testimonial mining do's and don'ts Search-Engine Optimization - how to make your page visible Key Takeaways:Informative content is different from persuasive content and copywriters are the expert of persuasion. They sell your brand and your business with text. Reverse engineer your testimonials: Look for patterns in your past testimonials to see what stands out about you and your business. These are what your clients tell you are important and what they value in you.Find your “you-isms”, the unique things that you say and incorporate it into your copy to give it personality. Think about what people will have to type on the search bar on Google to find your business and incorporate that into your headlines and a paragraph below that. Pick out keywords that point into your business, and insert it into that. "There's a line between being confident and being cocky, we want to be on the confident side… copywriting is an exercise on self-confidence." —  Taylor De La FuenteConnect with Taylor De La Fuente:Website:  https://www.lteditorial.com/Instagram: https://www.instagram.com/lteditorial/ Connect with The Union Podcast:Website: https://theunionpodcast.com/Instagram: https://www.instagram.com/unionpodcast/?hl=enShow: https://theunionpodcast.com/our-podcast/ Connect with Jamie:YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbAWebsite: https://jwcoordination.com/Instagram: https://www.instagram.com/jwcoordination/?hl=enFacebook: https://www.facebook.com/JWCoordination/ Connect with Heather:Website: https://theweddinghacker.com/Facebook: https://www.facebook.com/weddinghackerInstagram: https://www.instagram.com/weddinghackerexpoPinterest: https://www.pinterest.com/theweddinghacker/ Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

Podcast Notes:Possibly one of the most difficult elements to strategize for your website is the copy (or the writing / text). There are a ton of theories out there as to how to write good copy but we are tailoring our advice to those of you in the accounting industry. What should you do when writing copy? What should you avoid? How do you write good copy when all we want to do is dig into the numbers. Rule #1 don't overthink it. The rest, you can check out by listening to our latest episode. 3 To Do's:1. Know Who You Are2. Review Your Services3. Don't Turn Them Into AccountantsResources:Facebook Group - The Meeting Room

In this episode, Christopher Carvalho discussing the difference between good and bad copywriting. From the Copywriting for Creators Course: https://bit.ly/CopywritingForCreators

Eddie Shleyner, Jo Watson & Dave Harland are three of the world's best-known copywriters who also happen to be smashing it on Linkedin. In this friendly chat, they'll share how they do it, and answer your questions

How do you create content that meets your audience's needs, and also serves your business goals? In this month's "Good Copy, Bad Copy", we find out. The post Podcast 97: how to write valuable B2B content appeared first on Radix.

To write well is one of the greatest challenges people face while building their personal brand. Everything you do for your personal brand involves the practice of writing; i.e, creating Instagram captions, voice over scripts, blog posts, emails, and most importantly, the copy on your personal website. If I had a nickel for every time I heard, “But Anna, I'm just not a good writer, can I hire someone to do it for me?” I would be a very wealthy woman and I still wouldn't hire anyone to do it for you. Here's why:The more you resist writing for your personal brand, the more difficult this process will be for you. Good writing takes you where you want to go. It helps you sell your products and services and attracts the right people and opportunities to your brand. Bottom line: when you write well, you speak well. And speaking well gives you a deeper sense of self-confidence and assurance needed to be successful online. So how does one write well even when they don't feel like it? How do you write copy that sounds like “you” and also positions you as the credible thought leader in your field? It starts with writing the copy for your personal website. This episode will teach you how.Get a One Week Free Trial at Carr Workplaces

Ameerah sits down this week with copywriting mastermind, Apryl Beverly, to talk about leveraging our talents and platforms to make an impact on the world. At a young age, Apryl recognized her ability to emotionally sway the people in her life with writing. Now, she’s a highly successful expert word stylist helping her clients change their customers’ lives and generate multi-millions. In this episode, you’ll learn… How to build clientele -The fastest path to profitability -Scaling up -Redefining success If you like stories about discovering your innate talents, rolling with the unexpected punches of life, and reawakening to a new perspective of success, then you will love this week’s show! Links: Website: https://baab.biz/ Instagram: @baabwriting

How do you use words and ideas to make a profit? Easy. Write a great copy.  Copywriting is one of the most important skills any business owner must learn. When you know how to write a good copy, you can clearly and effectively communicate what you offer.  You are then able to connect with your clients and build lasting relationships. In today's podcast, we learn the fundamentals of copywriting from Bret Thomson, one of the most sought-after copywriters and conversion strategists in Australia. He talks about how he got into the copywriting space after avoiding reading and writing in school. Bret also shares five valuable things you must know to become a successful copywriter. If you're a business owner who wants to increase your leads and sales, this episode is for you. Tune in to learn how to write a good copy and generate business. Here are three reasons why you should listen to the full episode: Understand how important copywriting is for any business owner.  Discover how Bret went from being allergic to writing in school to excelling in copywriting. Learn Bret's fundamental steps on how to write a good copy. Resources Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny by Anthony Robbins How to Satisfy a Woman Every Time… and Have Her Beg For More by Naura Hayden How to Write a Good Advertisement: A Short Course in Copywriting by Victor Schwab Find all of Gene Schwartz's books here! Client Rush: 37 Proven Marketing Breakthroughs For Attracting More Clients Fast by Bret Thomson Work with Bret and his wife Lynika and automate your marketing at the Marketing Makeover HQ. Connect with Bret: Website  Episode Highlights How Bret Got Started In school, Bret didn't like books and claimed he was allergic to reading and writing. 10 years after graduating, he became a full-time investor and made his social life his priority. He was blessed with twin boys, which completely changed his priorities in life. He started reading books and became a personal development machine. He then found himself in a network marketing business, where he developed the confidence to approach people, resilience to rejection, and the ability to sell things. After working at a nuts and bolts company for 15 years, he decided to resign and start his own business. Entering the Copywriting Space After talking to some of the best marketers in Australia, Bret realized that his business model was bad. At first, he didn't believe them, but he ended up listening to them after losing all his money. He heard about copywriting at an event and thought it was the last thing he wanted to do. He later realized that copywriting was simply salesmanship in print. Since then, he studied up on how to write a good copy and started getting results. Soon, people were emailing him and asking him to write for them. Do Your Research Research is key to know how to write a good copy. Bret spends 70-80% of his time researching and only 20% writing. You don't have to be a wordsmith to know how to write a good copy. You simply have to understand the psychology of your clients. Talk to your clients to know what makes them tick. What the business owner thinks he knows about the market is generally completely different from reality. A campaign that might have worked a few years ago may not work today. Markets change and evolve, and so does people's awareness. Come Up with a Big Idea The second thing you should be good at is coming up with a big idea. Many people play it safe, but Bret prefers pushing things to the edge and going out of the box. The Importance of Headlines Most people stay on a page for only three seconds. They look at the headline and decide if it's worth their time. You could have the same ad with the same body and offer, but you will get different results with different headlines. One will outperform the other several times over. Writing email subjects is a good way to practice writing headlines.  When you go through your emails, scan the subject lines and see if anything catches your attention. Motion beats meditation, so permit yourself to write lots of bad headlines. That's how you get in the flow. Writing in a Conversational Style People usually feel compelled to use big words to sound intelligent, but doing this just puts readers to sleep. The best way to learn how to write conversationally is to sell an idea to a person you feel comfortable with. Ask them to give feedback and deal with these on the spot. There are a certain number of boxes you have to tick in people's minds to make a sale. If you miss one, they are not going to buy it.  One objection missed is a sale missed. Tune in to discover how to write a good copy, one that ticks people's boxes.  Keep Everything Short The more people read, the more they buy. Unfortunately, people don't like reading nowadays. Bret usually makes his paragraphs only one sentence long, especially in emails, to ease people into it. He also tries to limit his sentences to seven words, excluding the short ones. When you write, make everything as short as possible—short words, short sentences, short paragraphs. Long and convoluted texts allow your readers to trip up and start to skim-read, breaking the flow. How to Improve Readability Layout design is truly important. The worst thing that can happen when someone comes to your site is if they don't know where to look. This causes instant sales friction. Take out the clutter. Ask yourself: what is the soul and the priority of my website? Make sure these dominate your web pages.  Long vs. Short Copy Always write to heavy users. They are fanatics but write to them as if they're skeptics. Write copy in the same mindset as the one you'd have if you were in court fighting to keep your kids. Don't leave anything out to get your case across. Instead of pleasing those who are never going to buy in the first place, write to the enthusiasts. In the sales process, you don't want your readers to think. By writing longer copies, you avoid creating an opportunity for readers to stop and think about the negative things. It's about knowing how to present everything in digestible, bite-sized pieces laid out in a format that is easy on the eyes and in a way that speaks to your audience. 5 Powerful Quotes from this Episode “I learned very quickly that you can have one good idea on one side, but unless you know marketing, then it can just flop and you can lose a lot of money.” “Good marketing can sell a nonexistent product, while bad marketing can't give away free gold.” “Copywriting is a skill that will pay for life, and it's because it's about just really articulating what it is you offer to people in simple language.” “If you don't know the conversation going on inside your customer's head, you're going to spend a lot of money to get a lot of data, but you need to know how to improve it.” “To be a real business and grow in scale, you actually have to advertise.” About the Guest Bret Thomson is a best-selling author, speaker, coach, and mentor to thousands. He is one of Australia's highest-paid and most in-demand copywriters and sales conversion strategists. He has consistently created successful multimillion-dollar marketing campaigns for his clients. He is responsible for the marketing behind bringing Sir Richard Branson out to Australia. He is also the secret weapon behind some of the country's largest and most profitable direct response marketing campaigns. Bret is an explosive and entertaining stage presenter. He is the creator of one of Australia's most popular copywriting products called The 7 Hour Sales Letter. This workbook has taught thousands of people how to write a good copy. Enjoyed This Podcast? Jon shares some business development tips and tricks to help aspiring entrepreneurs hit the ground running.  If you enjoyed the podcast, be sure to subscribe and share it with your friends! Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends. For episode updates, visit our website. You may also tune in on Apple Podcasts.  PS. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?

This week I have special guest Rob Fortier. As a content marketing coach, Rob helps coaches, consultants and solopreneurs take the mystery out of marketing their businesses. He is dedicated to helping his clients increase their leads and sales with easy-to-implement marketing strategies.Website: RobFortier.comInstagram: https://www.instagram.com/rob_fortier_nyc/ (handle is @rob_fortier_nyc)Freebie: WriteFastGuide.com

What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they'd both say it's copywriting. In this episode, we're replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon's audit of a 3 million view headline. RESOURCES MENTIONED IN THIS EPISODE WP Engine Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse CopyPro Sellerator Jon's Website Jon on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they’d both say it’s copywriting. In this episode, we’re replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon’s audit of a 3 million view headline. RESOURCES MENTIONED IN THIS EPISODE WP Engine Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse CopyPro Sellerator Jon’s Website Jon on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

The co-founders also talk how good copywriters can make or break a business – and are key to conversions – how good copywriting has inspired Jamie to look into investing in art and some key takeaways from the most recent Viddyoze launch.   Talking Points: Jamie’s thoughts on the launch of Viddyoze (2:10) Why really good copywriters are key to success (12:00) Different types of copy (13:45) Copywriting and investing in art (20:00) The importance of words and well-written content (29:44)   Useful Links: The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze website Viddyoze app Viddyoze Facebook Viddyoze Instagram Joey Xoto LinkedIn Joey Xoto Instagram Jamie Garside LinkedIn

In Episode #075 of the podcast MARKETING ACADEMY OF PERSUASION, I will talk about 3 steps to convert a bad copy into a good copy. Grab my Free Ebook 'Powerful Words That Sell' from this link: https://www.consultwithvipul.com/free-ebook To know more about me and how I can help to skyrocket your Business on Linkedin, log on to my website: https://www.consultwithvipul.com Follow me on LinkedIn and be a part of my LinkedIn family which is close to 30,000 people right now: https://www.linkedin.com/in/vipul-chawla-digital-marketer/ Follow me on Instagram: https://www.instagram.com/consult_with_vipul/ Contact Me on: vipul@consultwithvipul.com Loads of Love & See You on LinkedIn & Instagram too :) - Vipul ------------------------------ So who is Vipul Chawla and why you should listen to him? He is an Engineer by Education, Entrepreneur by Profession and a Photographer by Hobby. In his earlier days, he worked in a Multi-National Company in New Delhi as Linux System Administrator, right after he earned the Certification of Red Hat Certified Engineer ( RHCE ) After 1 year, he came back to his hometown as he desired to start his own business. Then he started an online E-commerce website which failed after 6 months as he did not have a command on Digital Marketing and how to attract more and more people. After Failing, he started learning about Digital Marketing along with Copywriting which is the base of any form of Marketing whether it is digital or not. Then he started a company named Vee Pee Minerals with his father which is into silica sand manufacturing and trading sector. Right now the company is providing its services in the number of cities across North India. Thereafter, he started helping small enterprises by providing Sales Sucking Ad Copies through his Copywriting Agency Digital Samajh. He was able to grab almost 70-80% Clients from LinkedIn only, this was the time when he started consulting B2B Business Owners & Entrepreneurs to grow professionally in their business by his LinkedIn Growth and profile development strategies in addition to Sales Closing tips and tricks. Music Credits: Please do not add this audio content to the Youtube Content ID system. I have used background music which is owned by FesliyanStudios. Fing Beats: https://www.youtube.com/watch?v=-CiRwhM01is

On this episode, Alex Quin chats with Eddie Shleyner, founder of Very Good Copy. Eddie breaks down how he started his blog “Very Good Copy” and how important copywriting is in a business. Business is filled with one main thing...Words. From call to actions, websites, text messages to clients, and more copy is the number one item that is overlooked by business owners. But it is probably the most important! Alex walks you through how copy can engage your clients to help you grow as an entrepreneur and business owner. [01:15] What’s going on everyone [01:44] Talk to us about “Very Good Copy”[03:07] 30k+ on Linkedin [04:53] The principles of advertising haven't really changed[05:20] Psychology is really at the root of copywriting[06:41] The idea always comes from somewhere out in the world [07:46] And then comes the editing process[08:35] It's all just the benefiting of practicing [09:29] Just because you simplify, doesn't mean you’re not an expert writer[10:44] You're an artist in words[11:11] You're really a problem solver [12:03] If you can explain something simply, that means you understand it[12:41] You should be speaking as simply as you can [13:10] Hey (break) [14:41] Copywriting isn't english [15:51] Direct response copywriting [17:40] Theres two types of copywriting[17:55] I started “Very Good Copy” [18:45] Just said F*ck it, go freelance[19:22] It's been 6 years since I bought the domain [20:52] Building that sense of community [21:19] From a performance marketing perspective [21:47] Broken down aspect of what it's like to be a member of “Very Good Copy”[26:41] You don’t know what you don’t know[27:40] Eddie what are your platforms on social media[28:51] Creating something for specific platforms [29:30] Thank you for jumping on the podcast today [31:05] See you on the next episode ResourcesAlex Quin’s InstagramHustle Inspires Hustle AppHustle Inspires Hustle InstagramVery Good Copy BlogThe Copywriter's Handbook By Robert W. BlyEddie Shleyner LinkedinTwitter Eddie Shleyner

Copywriting is a hot topic and we are lucky to have one of the best in the best as our guest. We sit down with Eddie Shleyner, Founder of VeryGoodCopy, to talk copywriting.

In this episode, David Wolf and Melanie Rembrandt discuss the importance of good copywriting for your small business and tips to get the best results. For additional tips to help your small business grow, visit Rembrandt Communications® at https://www.rembrandtwrites.com and Audivita Studios at www.audivita.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello and welcome back to the Wedding Business Podcast! I am so excited to be back and to be kicking this second season off with a fabulous guest, Jen Feroze.  Jen is a self-professed word nerd, helping wedding businesses pin down what makes them so brilliant and creating copy that connects them to their dream clients.  It's easy to overlook the importance of good copy and focus on making our website or social media look great, but by also creating memorable copy we have an opportunity to really stand out and show who we are behind the business.  Jen shares some great advice and tips on where to start on creating captivating copy as well as her experience of building a successful wedding business and her best piece of advice if you're just starting out in the industry.  If you enjoyed today's episode, come and let me know on Instagram and let me know what upgrades you're going to make to your copy after hearing Jen's pearls of wisdom.  You can find more info about Jen's services at www.jackdaweditorial.com and connect with her on Instagram at www.instagram.com/jackdaweditorial Jen's upcoming poetry book The Colour Of Hope - Poems of Happiness in Uncertain Times is launching Autumn 2020. You can see more of her beautiful poems on instagram www.instagram.com/the_colourofhope

Sentences are kind of like suburbs. They’re places where we can use space well… or badly. Are your ideas clear, human and easy to navigate? Or are your readers driving long distances to get to something they need? In this workshop, the grammar enthusiasts at The Good Copy will explore some tactics to help us make the most of our sentence space. Pull up a seat, pick up a pencil and join us for a two-hour dabble in the dark arts of deleting: – squint at your adverbs – destroy prepositions – let your verbs live their best lives. Will it be easy? No. As EB White once said, “I wanted to write you a short letter, but I didn’t have time.”

Amy gets asked this question all the time: how do I write engaging captions for social media? In this episode she shares some of her ideas about great writing for social media and tips for writing engaging captions, including what to do when you’re stuck for ideas, how to structure a caption and how to create content that is valuable to your audience.Links:Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené BrownBird by Bird: Some Instructions on Writing and Life by Anne LamottIf you want to learn more about writing, I strongly recommend Write Right, a course run by The Good Copy studio in MelbourneThanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!Join our Soul Traders Podcast Community on Facebook (go on!)Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy’s Instagram @amy_snoek Bo’s Instagram @b_o_w_o_n_g Music and production by Dingo Spender

I recently took part in the RiseUp Challenge and I learned about the importance of good copy to connect with your audience. --- Send in a voice message: https://anchor.fm/elsa-morgan/message

Blake Akers is the owner of Webology, a digital marketing agency that started by “knocking on the doors” of local small and mid-size businesses. The company focuses on using Google for organic and paid search, providing scientific SEO, testing, and data analysis on the organic side and split testing ad campaigns within paid search. Today, the agency takes its focused expertise and works regional verticals, e.g. roofing and niche legal firms – companies that typically have a high cost per click and a high per lead value . . . companies where Webology, because of its tight industry focus, knows the business. Webology's intention is to work exclusively with one company in a vertical in a geographic market. Blake claims that, if you know how to rank a local roofing company website, you get a lot of leads on the search engine results page (SERP) – those from organic search and those from the Maps Pack (3-pack). The Maps Pack is the group of up to 3 businesses that appear in a box at the top of the page, after the advertisements. The Maps Pack is a valuable piece of real estate . . . studies suggest if a the SERP has a local pack, that local pack will get the majority of the clicks, but the Maps Pack alone will get over 40 percent of the total clicks. How did Blake get Webology so well-launched in such a short period of time (3 years)? Branding. Blake researched SEO to figure out what it took to rank a website locally and get leads for small- to mid-size businesses. . . starting with his company. He asked some critical questions: How do we write really, really good copy that sells, but also checks off all the boxes in regards to competitor averages? How do we enhance a page for users and still fit the averages that Google is looking for? He started getting some answers when he reviewed everyone else's “best practices.” But, the true answers did not come to light until after he dove deep into data science, assessed competitor averages, and identified and implemented advanced SEO strategies. This knowledge gave him the tools to help his own company grow . . . and a product he could sell to his clients. He has used his own company website a number of times to beta-test new ideas that later get rolled out to customers. If there is one thing he would change back at the start, Blake says he would have gone after more client reviews and worked even harder at building up his brand. Today, he is a lot more proactive about reaching out to his clients and interviewing them to get those valuable endorsements. To contact Blake, visit his company's website at: https://webology.io/, email him directly at: blake@webology.io., or ask general questions at: info@webology.io.    

The Podcast for Business Network Support: There are good copy vendors out there, really. ======= Host: Marvin Bee (marvin@podnutz.com) ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2# RSS: http://feeds.feedburner.com/podnutzpro Listen to previous shows: http://podnutz.com/category/podnutz-pro/ Live Video and Chat – None To send a voicemail call 707-6PODNUT (707-676-3688) Email: podnutzpro@podnutz.com ======= Mentioned in today’s show Upcoming Shows about: Domotz, UpLevel Systems, Florida […]

Creator Studio app, Facebook Story discovery, blue links, and Messaging data; Twitter threads, “Good Copy,” political spam, and community moderation; Twitter Stories coming?; LinkedIn GIFs; Snap-to-call.

As entrepreneurs and business owners, we are constantly creating content.  From social media posts, to sales pages and emails, most people find it super difficult to produce in a way that delivers the outcomes we are wanting.  Why do we find...

As entrepreneurs and business owners, we are constantly creating content.  From social media posts, to sales pages and emails, most people find it super difficult to produce in a way that delivers the outcomes we are wanting.  Why do we find it so difficult to write copy for our own products and ask for the sale?  Wouldn’t it be great if there was a system that you could follow to make the task easier? In this episode, Alyson Lex  joins us to talk about the five pillars that you can use to help to produce effective copy and connect with your prospects.   Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show! Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  https://samanthariley.global/podcast/152 WHAT YOU’LL DISCOVER IN THIS EPISODE: What happens when we don’t write directly to our ideal customer avatar  (6:20) Poking the bruise (13:15) Don’t wimp out - make the offer (15:19) Become clear on your call to action  (18:48) Prime your audience for the price (19:15) Do you struggle to sell your own product? (22:42) The confused mind doesn’t buy (25:30) How copy cosmetics help (32:25) Different customers need different delivery (34:34) Why you should never stop marketing  (38:03)

Hi folks! This week we will talk about the continuation of Kevin's series on OpenSource.com as well as what makes a good and a bad copy editor. In the background, you may even hear the Shepherd as she looks over the version of the manuscript the copy editor sent Ursula. Finally, we're going to have a talk with J. R. Blackwell, and how she stays productive. Links for this Episode: J. R. Blackwell J. R. Blackwell Twitter J. R. Blackwell Instagram Strattera Ritalin Bullet Journal Panda Planner Timbuk2 Osprey Travelon Peak Design Everyday Sling Camera bag Onyx + Green

The best part of an online business is that your customers can experience your products and services from all over the world without you physically being there but... What really converts traffic into sales? How can you ensure that your online platforms such as Website, Social Media, eCommerce or Email are all effectively communicating the values of your brand and business in the right way? And most importantly, are your platforms speaking the language of your clients? All these questions have the same answer... COPYWRITING In this week's episode of "A Cup Of Jo" I am having a lovely conversation with Megan Garcia, the founder of Establiss Writing Agency a copywriting business that focuses on working with unconventional and inspired entrepreneurs who crave change in their industry. Megan is the expert when it comes to customer retention from copywriting and being able to convert traffic from your platforms into sales. In this episode, YOU WILL LEARN: - Why writing good copy is essential for your business? - What are the 3 mistakes in your copy that are killing your business? - How to get your copy to sound like you and not like a robot? Also, make sure you screenshot today’s episode on your phone tag me @josephrubelli and today’s guest @establiss.bymegs and let us know what is your biggest takeaway from today's show so that I can give you a shoutout and repost you on my stories too.

Reading and Writing

Questions about Costa Rica? Connect with Adam: https://twitter.com/adamamcbride www.facebook.com/adamamcbride/ www.instagram.com/adamamcbride/ Adam's current projects: rawbotanicals.com/ marketchameleon.com/

Jon Benson is a living legend of copywriting. In this episode, Garrett and Jenna sit down with Jon to listen to his copywriting secrets. Find out why Jon (and Ryan Deiss) argue that copywriting is the most important tool in marketing, Jon’s tool that is the Uber of copywriting, and the reason AI in marketing isn’t something to be scared of.   IN THIS EPISODE YOU’LL LEARN: How Jon used presentation slides to figure out how to write successful copy for video sales letters (VSLs) The biggest mistake marketers are making when they’re writing copy and why it’s so important to hire a professional How CopyPro uses AI to create copy and one of the formulas they’re using—verb, pronoun, goal Why marketers shouldn’t be scared of AI and instead should figure out how to work with the technology The copywriting best practices that don’t work as well as they used to—like clickbait headlines The benefits of every marketer knowing the basics of copywriting The strategy of using a “Primary Solution” to show your customers how you’ll help them Jon’s audit of Garrett’s article headline that garnered 3 million views   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Thin in 30 Minutes: Walk Your Way Thin in Just 30 Minutes Or Less (is this his first book?) Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse CopyPro Sellerator Jon’s Website Jon on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Tina Lorenz - copywriting queen and she discusses what is good copywriting, how to look for it and tips on both how to be a good copywriter and how to hire one. So stay tuned and learn how your brand and business can benefit! If you’re ready to define, optimize, and launch your brand online then this is the podcast for you. Welcome to the Own Your Brand Academy podcast. Where you’ll learn how to create your best brand so that your ideal customers will identify with and find you online. We talk about brand messaging, strategy, and how to use online search and your digital footprint to make the most of online marketing for your business messaging. Get ready to make your biggest impact and Own Your Brand. Visit us at: OwnYourBrandAcademy.com Related interviews from Funnel Hacking Live 2019: Dr. Perry Bard - Chiropractic Marketing and Book Author Tom Naylor - Construction Contractor Marketing Mynders Glover - Project Management Basics for Agencies Own Your Brand Academy Online: Podcast on Anchor Follow Us on Facebook Follow Us on Instagram Subscribe to us on Youtube

Bad news: there's no new "Good Copy, Bad Copy" this month. The Good news? We have an audio blog on ABM copywriting for you instead. The post Podcast 71-and-a-half: ABM copywriting… and an apology appeared first on Radix.

Adam talks about the need for high quality copy in your emails and email streams. Connect with Adam: www.facebook.com/adamamcbride/ www.instagram.com/adamamcbride/ Adam's current projects: rawbotanicals.com/ marketchameleon.com/

Deerman, Episode 16: Good Copy, Party Cop, God Cop

Copy is one of the most important elements in your online business, and in today's episode you'll learn how to evaluate and improve the messaging on your website and sales page. My guest is Liz Theresa, and she has some great tips for writing effective copy that connects with your target audience and convinces them to invest in your products or services. Highlights: - What exactly is "copy," and why is it so important? - Elements that make for good and bad copy - Effective sales pages - how to describe the problem and present the solution - When should you write copy yourself vs. hire a copywriter? Links and comments: http://www.entrepreneursinmotion.com/goodcopy/

For those people of a certain age and demographic here in Melbourne - Penny Modra is someone who needs no introduction. From the days that we cofounded Is Not Magazine together, to her time as the editor of city guide The Thousands, to her long tenure as an arts writer for The Age. Penny is someone who has lived and breathed words her entire career, and has taken that passion and craft into the founding of The Good Copy - A writing school, publisher and shop, for word people. While our two industries may not be in the same exact circles anymore, we thought bringing Penny in would be a perfect way to kickstart our ‘non-industry’ interviews, especially given all the conversation we have around the important role that written communications play in creative production and life in general. We've also got a Riso print giveaway going just for our beloved podcast listeners, head over to our instagram post for more details! Featured links from our discussion - Want to get these in your inbox every Friday? Sign up for our text-only tinyletter at tinyletter.com/jackywinter Intro Links: Margaret Atwood says Handmaid's Tale TV show profits went to MGM, not her / Podcast Listeners Really Are THe Holy Grail Advertisers Hoped They’d Be / Everyone’s a copywriter, right? Penny Modra: The Good Copy / Nicely Said / Mailchimp Style Guide / Writing that Works / Write to the Point / Shopify Polaris - Write It / Grammar Girl If you like the show or these links or think we sound like nice people, please go and leave us a rating or review on iTunes. It helps other people find the show and boosts our downloads which in turn lets us know that what we're doing is worth doing more of! Jacky Winter Gives You The Business is produced by Areej Nur To subscribe, view show notes or previous episodes head on over to our podcast page at http://jackywinter.givesyouthe.biz/ Special thanks to Jacky Winter (the band, with much better shirts than us) for the music. Listen to them over at Soundcloud. Everything else Jacky Winter (us) can be found at http://www.jackywinter.com/

GOOD COPY WORKS - Marketing the Works with Drew Bedard Ep. 26 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/drew-bedard/message Support this podcast: https://anchor.fm/drew-bedard/support

It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, emails, opt-in pages... Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show. Kira is the host of The Copywriter Club podcast and an amazing conversion copywriter. These days she focuses on launch copy, but as she says, all types of copy are about storytelling and getting the sale (while tracking results)… In the episode today, she reveals her three-step process for writing high-converting copy and shares the importance of finding out what your ideal customers are saying about your niche. You’ll Also Learn: The first thing to do before writing any copy Where to find out what your ideal customers are saying about your niche. How being honest and revealing with our copy allows us to connect with our customers – and why “weird” isn’t necessarily a bad thing! Ways you can survey and interview your audience to really hear what people are saying What the 5 levels of awareness are, which level most of your customers are likely at, and how to write for them What “sticky copy” is and why it’s important Why thinking through the channels that you’re writing for is crucial What to look for when hiring a copywriter -- 3 questions to ask, including one question most people aren’t comfortable asking… You’ll notice this episode goes a bit longer than our usual ones, and that’s because it’s jam-packed with useful information that you can immediately start using in your business today. I hope you enjoy this episode of the podcast and gain as much as I did from my conversation with Kira Hug. Want My Help with Your Facebook Ads Strategy? If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego. This is my FBA Live event which is limited to just 40 people. FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business. This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.   My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign. You’re going to walk away from the event with stuff DONE… the RIGHT way. We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot. At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more… You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you. To learn more and secure your spot, go to rickmulready.com/live.

The third leg of MRelay considered the theme 'Pause'. What happens when we stop—if we push a symbolic pause button on our lives? How is pause used as a diplomatic moment, a break in verse, a strategic instrument, a historical atonement or a connection to place? This session presented a chance to reflect on our past lives, imagined lives and future lives, and considered our environment and the surroundings we are in. How a moment of pause can result in a total reassessment and recalibration. In our technology-based society, we explored the significance of pause in creative practice, techniques of mindfulness, the importance of learning from history, paying respect to our elders and the unifying moment of a minute’s silence in a crowd. Pause was hosted by Nayuka Gorrie, Indigenous writer and activist. Speakers includedKenny Pittock, Melbourne based artist; Julie Bernhardt, professor at the Florey Institute of Neuroscience and Mental Health in Melbourne; Penny Modra, writing and grammar nerd at The Good Copy; Sue Maslin, hugely successful film producer; Daniel Teitelbaum, head of content at School of Life Australia; Amy Muir, director of MUIR Architects; and Eugenia Flynn, CEO at The Social Studio.

Michael and Kathryn start diving into what it means to have good copy for your marketing. Because this dynamic duo have been running a successful marketing and advertising agency for more than a decade, it's safe to say they know a thing or two about writing good copy. 

For this, the first (not a) book club, i-D AU/NZ's Wendy Syfret was joined by Penny Modra of The Good Copy to look at the twelve-part episodic podcast series ‘Charles Manson’s Hollywood’ from the podcast ‘You Must Remember This’. The twelve-part series of podcast episodes “…explore the murders committed in the summer of 1969 by followers of Charles Manson, and the Hollywood music and movie scene surrounding the killings.” Wendy and Penny discussed why we’re so obsessed with Charles Mason, other cults, how the Manson murders both inspired and were inspired by popular culture, and drew comparisons between those trends and things they observe in our present day.

Listen Here: Michele Pariza Wacek is the best-selling author of the Love-Based Copywriting books that teach people how to write copy that attracts, inspires and invites. She is owner of… The post Writing Good Copy appeared first on Annie Jennings PR Elite Wire.

Listen as Todd shares what good copy sounds like... and why you don't want to "think like a copywriter" when writing your copy. "Good copy doesn't read like copy. It reads like a valuable, educational, and entertaining communication from one person to another", says Todd. -- Get a FREE copy of the Mind Map that Todd uses for each and every click funnel he creates! Just text “MIND” to 38470

If you want to write a damn good, persuasive copy, you can't miss this episode. You'll learn why value proposition is so important for your customers. You'll also learn how to sell benefits, not products! My special guest - Szymon Klimczak, LiveChat CMO!

Welcome to the OFFICIAL Charlies Productions Podcast, sometimes Podcasts can go wrong and people can interrupt you, HAHA!! Enjoy!! YouTube: http://www.youtube.com/c/charliesproductions -Credits- Keep'n Books Alive To Miss. Evans for making an interruption... (Good Copy interrupted...) Deal or no Deal Theme Song Ms. Ramsay Reid Bilquist Charlie Huynh

Dubbed "The Indie Queen" by TIME magazine, Parker Posey has forged a formidable presence in the world of independent cinema, earning her crown playing an impressive range of quirky characters on the big screen. Along with her star turns in classics such as Dazed and Confused, Party Girl, and The House of Yes, Posey has formed an equally as interesting television resume, popping up on the box with fierce regularity throughout her 25 year career. Complementing In Praise of Parker Posey, this session of Talking TV took an inquisitive look at the small screen outings of this truly unique cinematic royal. After her first professional acting gig on the soap opera As the World Turns, Posey has made some memorable appearances on the small screen throughout her career. From her cult-favourite recurring role in the Tales of the City mini-series to guest voicing on The Simpsons and Futurama, and more recently playing recurring guest characters on seasons of Louie and The Good Wife. Join our panel of guests including The Good Copy’s Penny Modra, writer Sinead Stubbins, The Age’s Bhakthi Puvanenthiran and Guardian Australia’s film and TV critic Luke Buckmaster as they explore the small screen offerings of the Indie Queen, and look back over a television resume as diverse and idiosyncratic as the actress herself.

I remember the first time I walked past ‘The Good Copy’ on Johnston St in Collingwood, Melbourne. I knew there was something interesting and different about the space and it pricked my curiosity so much that I had to go in for a look.

If you're new to writing copy even getting started can be a daunting prospect. What do you say? How are you going to convince a person to click on a link or purchase your online course simply through the use of the written word? In this episode, I fol...

If you're new to writing copy even getting started can be a daunting prospect. What do you say? How are you going to convince a person to click on a link or purchase your online course simply through the use of the written word?In this episode, I follow up with Scott and review the initial draft of his sales letter. I believe Scott got off to a great start considering he only had a 45 minute crash course in copywriting the week before.I've been studying copywriting and marketing for some time now and have been on a number of coaching calls where sales copy is being critiqued. It wasn't a surprise that Scott made the same mistakes in his first attempt as I have, and probably everyone starting out writing copy has.So I thought this was a great example, to take Scott's draft and show him a few tricks to take his content and format to the next level.When we are preparing our copy it is more than acceptable to look to successful copy as a starting point. In fact professional copywriters maintain something called a 'swipe file' in which they catalogue successful pieces of copy.We're not talking about stealing or plagiarising. We are talking about looking a something that works and using it as a model for your own sales copy. This at least, gives you are starting point, a structure, and you're not left labouring over a blank piece of paper, not knowing where to start.Watch the video as we do quite a lot of screen sharing. In a future episode I'll share Scott's second draft, it was quite a transformation and looked nothing like the first.Have a listen and let me know what you think.

If you're new to writing copy even getting started can be a daunting prospect. What do you say? How are you going to convince a person to click on a link or purchase your online course simply through the use of the written word?In this episode, I follow up with Scott and review the initial draft of his sales letter. I believe Scott got off to a great start considering he only had a 45 minute crash course in copywriting the week before.I've been studying copywriting and marketing for some time now and have been on a number of coaching calls where sales copy is being critiqued. It wasn't a surprise that Scott made the same mistakes in his first attempt as I have, and probably everyone starting out writing copy has.So I thought this was a great example, to take Scott's draft and show him a few tricks to take his content and format to the next level.When we are preparing our copy it is more than acceptable to look to successful copy as a starting point. In fact professional copywriters maintain something called a 'swipe file' in which they catalogue successful pieces of copy.We're not talking about stealing or plagiarising. We are talking about looking a something that works and using it as a model for your own sales copy. This at least, gives you are starting point, a structure, and you're not left labouring over a blank piece of paper, not knowing where to start.Watch the video as we do quite a lot of screen sharing. In a future episode I'll share Scott's second draft, it was quite a transformation and looked nothing like the first.Have a listen and let me know what you think.

Today I’m talking with copywriter Laura Belgray, who taught me that if you don’t have great copy, you don’t have an online business. "When you’re writing your copy, you have to know your client, your customer, and what their ideal life looks like." - Laura Belgray Learn more about this episode of Launch it Fierce at grysinding.com/3

The Difference Between an Offer and a Product The Product: This is a solution to a problem. Also called an "information product" The Offer: Is the whole package grouped/stacked in a way that's really "sexy" Let's Break Down Information Products Here's a little exercise for you: Go to ClickBank.com. At the top there is a tab that says "Marketplace." Click on the magnifying glass. It shows top offers on this site. These are real things that people are looking for-i.e., infertility cures, how to play piano, etc. Since people are looking for them, you know now that these are subjects that people are willing to pay for if you provide an "information product" that will help them fix it. An Information Product can be an E-book, a video, or a PDF file. It just needs to be digital. An Information Product is a step-by-step repeatable solution to a problem many people have. Let's Break Down Offers An offer is how you "package" the Information Product. Most solutions involve combining 2-3 things, if not more, so those become your "offers." This is the "extra stuff" that people will find exciting and desirable. For example, if your Information Product is an E-Book on "How to Play Piano", your "extras" could be that you're going to teach them how to read sheet music or you're going to teach them how to play the most popular 5-10 songs right off the bat. You could include a monthly video meetup (via Skype or Google Hangout) to talk about what they're learning. Now, they're not getting "just a book." Anyone can go buy a book and they probably already have and didn't find the answers they were seeking. You are here to take it to the next level and give to them what other's didn't. What Do You Need To Sell Effective Offers? Good Copy! Here are Robert's "Geeky Copywriting Terms"... Product-see above. Features-what it is. In this example, it is an "extra" on how to read sheet music. Benefits-what you can do with it once you learn it. Once you learn how to read sheet music, you can literally read limitless songs. The benefit is WHAT YOU CAN DO WITH IT. What people are REALLY looking for is what THEY can get out of your training. The Hook-what the offer hinges on. This is where you boil down your offer to the coolest thing you have included and inform about it in a short, concise sentence. This is what most of your marketing and your follow up emails and your sales copy is going to hinge on. Most people are going to be sold on the one thing because it's the coolest thing you have going on. Let's put ourselves in the mind of your prospect . Someone just wants to play the piano. They want the shortcut. Your "Hook" would be: PLAY GUITAR TODAY. That's an easy way to find a hook-take something that people expect to take months or years to learn and show them how to do it in a REALLY short time. On his IncomeMachine.com, he teaches the 8 things you need in under 3 days. Shows people how to stop spinning your wheels and get something completed. The formula is: How to get something big in value for little in money in a short amount of time without a lot of unnecessary stuff and fluff. The Magic Wand-what would you add into this package if you could wave a magic wand, if anything was possible? It doesn't have to be practical. Think big and open up that creativity. A Short Little Break for Some Quick Thoughts from Robert Dunning-Kruger Effect: intelligent people tend to underestimate themselves while idiots tend to be overly confident and very often loud. That's okay. Just rest in the knowledge that if you're quiet but very capable that's okay too. Facebook: Everybody's Facebook persona is better than real-life. When you see someone on there who's bragging every day, just know that they're more than likely overcompensating. Thank You: Just say "Thank You" when you receive a compliment. It's that simple. And, now…back to the show! Let's Talk About Consistent Passive Income This is your goal in Online Marketing.

Reason.com staff editor Robby Soave joins me to talk about how he got into journalism, what it's like to write for maximum clicks while keeping content genuine, how to stay optimistic when reporting on scandal every day, and what TV shows to watch,

This episode was ridiculously fun for me to prepare for. Michele had agreed to allow me to find examples of bad copy and read them out loud, and then analyze whether or not they could be saved. Of course, I had a field day. Hear MANY examples of what not to do, as well as the difference between fear and pain-based marketing, time management tips, and the best writing advice you’ll hear.

Discover the CopyWriting Secret Sauce for  Business Video MarketingThis episode: CopyWriting - and the Secret Sauce that Turns Average into the Wow factor.Do you have the "Words that Sell" ?Do your words inspire, help and move people to take action ?If not, then learn the secrets that will transform you into the "Expert" in your field, and the "leader" in your industry.Even in video the CopyWriting and word smithing is vital for success. It's important to get the right type of video with the right message. What is your video message ? Do you describer and instruct people in the right manner ? Do you get actions out of your videos ? you can make a real difference in your business with GOOD COPY in your vidoes.If you like the show then please share it with your facebook or twitter friends! Want to Shoot Excellent Videos on your iphone? - Click Here to Find Out How. Business Video Marketing Strategies explores the ins and outs of video marketing. There are many different type of video to produce for business, including ads, lead generation videos, sales page videos, information videos, training videos, how to make a video, and many many more business strategies. Have you got your videos up and running ? Do you have good copy in your videos ? I trust this episode will help answer a number of those outstanding questions...Thanks and enjoy,David CummingsThe Video Marketing Guy

Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action: When we talk about "copy", what are we talking about, and why do business owners need it? What are the big problems business owners face when writing copy? So, where do you start? (Copy isn't hard - but there are 4 big mistakes business owners make in their copy). 3 Keys to Good Copy. The first 3-steps of 7 to writing great sales copy. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Zentester - Brent's website testing tool Leave a review on Small Business Big Marketing in iTunes. And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy. Writing Sales Copy This is the process Brent Hodgson from ZenTester uses to write sales and marketing copy. It's an effective step-by-step process for any type of copy - although you will need to cut down the end output to suit your needs. 1. Bullets The best place to start writing copy is by working out what you're selling. Start by listing every feature about your product or service on 3x5 index cards. (You can buy index cards at most newsagencies.) Example: If you're selling golf clubs, a feature of one of your golf clubs might be the perfectly weighted alloy head. By the time you've finished writing down the features of your product, you might find you have several hundred features. This is great! Perhaps for the first time, you can see a list of the “things” that people want to buy inside your product or service. The next step is to work out what is special about each one of these “things” - or what the benefit is of each of these features. Example: Using the example feature of the perfectly weighted golf club head, the benefits for this feature might be more distance, more accuracy, more power and less strain in your swing. If you're a financial planner, one of overlooked features of your service is that you are subject to Continuing Professional Development, that all financial planners must undertake. Some of the benefits of this might be that the customer can have confidence your skills are up to date, you are aware of the latest risks and opportunities in the market, and you will invest their money wisely. When you're done, you'll have something that you can easily turn into a feature-benefit bullet point. Example: All pastries are baked fresh on the premises daily - meaning they're even warmer and sweeter with the first bite. 24 hour monitoring of your alarm system - so your family, and belongings, are secure from intruders - even when you can't be there to protect them yourself These bullet points will form the meat of your marketing sandwich. 2. Problems This is where we put pen to paper and write the introduction to your sales copy. Look over the list of bullet points you've created, and pick the BIG benefits - the big reasons why customers pick your product over alternatives. Then flip that benefit into a pain point. Example: If people buy from you more often because you're more reputable than your competitors, it's because of fear, uncertainty and doubt about your competitors. If people are buying your $1,000 coffee machine, instead of going to Starbucks, the local latte shop, or buying a $200 coffee machine, then it's likely that they want to avoid the pain of getting bad coffee, the cost of buying coffee from coffee shops, and the hassle of going out to get coffee (when some benefits of your coffee machine might be the convenience of getting high quality coffee at home). See omnystudio.com/listener for privacy information.