Podcast appearances and mentions of doug kessler

What is a Galvanizing Story? Can a Galvanizing Story Really Unify Your Marketing and Sales Strategies? How to creating a Great Content Brand ? What are the Six Principles of Great Content Brands? What is the importance of Content Pillars ? Are You Missing Something Tangential? What is the role of Confidence & Experimentation in Content Marketing? What is the role of AI & Chat GPT in content marketing ? How to Hire a Specialist Agency for Content Marketing ? Attributes of a Great Content Writer ? Doug answers the above questions and many more as he takes us on a fascinating journey of how to create a good content brand . Doug Kessler has over 30 years of experience in B2B marketing and is the Executive Creative Director and Co-founder of Velocity Partners. Doug is a frequent speaker at marketing events and a prolific writer. Doug is a copywriter at heart but also enjoys analytics. Please visit his company http://www.velocitypartners.com Connect with him on Linkedin https://www.linkedin.com/in/dougkessler Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index of Content 00:00 Preview & Introduction to Doug Kessler 03:23 The Power of a Galvanizing Story, Role of Change 09:12 The Hubspot Story: How Inbound Marketing Became a Game-Changer 11:38 What is a Great Content Brand 16:11 6 Principles of Great Content Brands 19:12 Content Focus Falling Flat? How to Resist the Urge to Be Obvious 21:44 Content Pillars: Are You Missing Something Tangential? 26:08 Confidence in Content Marketing, Dumb Ways to Die 31:44 Content Marketing is Biggest Threat to Content Marketing 32:25 Chat GPT & AI for Content Marketing 34:35 Stealing Content to Keep Up 37:38 Hiring a Content Agency 41:15 B2B Marketing - Hard-work & Integrity 46:58 3 Qualities of a Great Content Writer 47:44 Rapid Fire - Personally Speaking with Doug Kessler 51:32 Connect with Doug Kessler Six Principles of Great Content Brands according to Doug are 1. Relevance: Great content brands understand their audience's needs and create valuable content that speaks to them. This builds trust and establishes the brand as a go-to source for information. 2. Consistency: A great content brand maintains a consistent voice and style across all content, reinforcing its identity and making it easier for the audience to recognize and remember. 3. Authenticity: Great content brands are honest, transparent, and true to their values and mission, building a loyal audience that trusts and respects them. 4. Storytelling: Great content brands use storytelling to engage and connect emotionally with their audience, making content more memorable and relatable. 5. Audience focus: Great content brands prioritize their audience's needs, preferences, and behaviors, creating content that aligns with those factors and listening to their feedback. 6. Innovation: Great content brands experiment with new ideas and formats to keep content fresh, attract new audiences, and position themselves as thought leaders. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

This episode of the Integrate & Ignite Marketing Podcast features guest Doug Kessler of Velocity Partners and is all about how marketers can adopt a new mindset, one that is oriented around defining ideal prospects, around listening harder with learning strategies, and around what Doug calls, “insane honesty.”  

We welcome our first non-works for us repeat guest, Doug Kessler, back to The Data Basement. He's the Co-Founder and Creative Director of Velocity Partners and specializes in B2B tech marketing. Doug is a prevalent speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity. Doug is a copywriter at heart but with a secret jones for analytics. In this episode, Doug reveals his half-baked reasons why B2B marketing is experiencing the most significant shift ever—and what it means for marketers today. Show Notes & Transcript: https://www.netwisedata.com/the-great-shift-in-b2b-marketing-ft-doug-kessler/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://anchor.fm/datadriven/message

Andy Crestodina, Tim Riesterer, Ashley Faus, Dave Kellogg, Cassidy Shield, Rand Fishkin, Ritesh Patel, Sean Griffey, Denise and Jim Franklin, Doug Kessler, Kait Creamer, and Melanie Deziel take down some of marketing's most accepted wisdom.

Doug explains why the stakeholder problem isn't real and why vanity metrics are good. He also talks ecosystem marketing, agency accountability, and the rise of sessionized content.

We know “mojo” is not your typical marketing jargon, and it's not often thrown around in a business setting, but that's exactly what today's guest Velocity Co-founder Doug Kessler says we're missing. We sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oh look, we wrangled another guest into the Data Basement! Adam and Mark had the pleasure of talking with Doug Kessler recently. Doug is the Creative Director and Co-Founder of Velocity Partners and Board Member at CLEAR Global. He's a displaced Yank who started his career at Ogilvy & Mather, New York but left to kill it in the B2B advertising world. And that's exactly what he's been doing. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-data-psychology-manipulation-and-mojo-in-marketing-w-doug-kessler Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://anchor.fm/datadriven/message

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler. Breaking out of the echo chamber of your social media network - additional ways to promote your book. Mentioned today - HARO: https://www.helpareporter.com/ Join the author conversation: https://www.facebook.com/groups/inkauthors/ Learn more about YDWH and catch up on old episodes: www.yourdailywritinghabit.com

How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes. The post B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording? appeared first on Radix.

B2B Marketing Agencies.When we first launched Content Monsta, we learned that the word “agency” may not be the best term to label our company with. The fact is, we ARE an agency - but even my own experiences in hiring agencies helped me to understand why the word AGENCY has at times gotten a bad rap.The truth is, it's not the term or category that a marketing company labels itself, it's more about its QUALITY of work and about the relationship that is built with its client.As someone who has also hired many agencies, I can tell you that transparency into the agency's ABILITY and the HONESTY in what they can actually provide are the keys to a good business to agency relationship.In this episode, we have someone who can help us learn more about agencies and marketing in general through the lenses of ability and honesty.Joining the podcast today, is the Co-Founder of Velocity Partners - a London-based, B2B tech marketing agency. He started his career at Ogilvy & Mather, New York before jumping into B2B Marketing and today is an ubiquitous speaker at marketing events, as well as a prolific writer on all things marketing, content, tech, strategy, and creativity.I'm honored to welcome to the podcast, Doug Kessler.Conversation points:Doug, I hear that you are a writer at heart, so how did that spark your journey to where you are today?You mention that "Every B2B marketing agency is cramming the word 'content' into everything they do.I've found that many of those agencies also connect "Full Service" in the phrase as well. Nearly every agency is stronger in one form of content over another.How can a business looking to work with a marketing agency be confident that this agency has roots in the type of content that they need and that they don't get fooled by the "Full Service Content Agency"?In a recent conversation with Christopher Penn from TrustInsights. He stressed how well A.I. is catching up to the ability to create real quality written content.What are your thoughts on A.I. in the content creation process? The good and bad.I consult on Marketing Automation. I noticed yesterday, that when I look for content on Marketing Automation, there is a very high chance that the best search results will come from Hubspot. This company not only built a customer base for its product from this content, they are also known simply for their content. You called this a “Great Content Brand." Tell me more about your thoughts on your definition of a Great Content Brand. In your slideshare on the topic you gave Six Principles of Great Content Brands, can you mention a few of those principles. Speaking of Hubspot, I saw your presentation from Inbound a few years back. The presentation was about INSANE HONESTY IN CONTENT MARKETING. You gave an example of a business that was extremely honest on what they could and couldn't do for you.When it comes to marketing agencies, I work on both sides of the fence. I work within large organizations that hire agencies around the world. I also operate an agency. What I see too often, is agencies that sell services when the agency knows it will be a stretch for them to actually deliver. What do you think companies should do to avoid hiring agencies who aren't insanely honest? What can agencies do better to be more honest when marketing their services? For businesses, it's effortless to ignore flaws. No one is tasked with talking about flaws or limitations.When it comes to creating Honest marketing, what do you say to organizations who have no interest in saying anything besides “Our product is the Best” because ‘why even address the flaws… our customers can do that'?Thanks to the listeners. If you're listening to the podcast and want to also “see” Doug and I,  - video of this podcast and OTHERS are available in the podcast section of ContentMonsta.com.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Ten years ago, Doug Kessler, co-founder and creative director of Velocity Partners, predicted the content marketing deluge we are experiencing nowadays. The internet is littered with bad content under click-worthy headlines, which makes it harder for good content to get considered because no one wants to risk wasting time wading through so much crappy content.… The post The Big Fat B2B Content Marketing Checklist appeared first on Eric Schwartzman.

Welcome back to the MarketEd NOT Live podcast, how’s it going? Are you enjoying season three? We hope you are. This week we are joined by Bethany Joy, a brand voice crafter who started her career in charity comms and moved into brand consultancy and copywriting for a creative agency. Bethany helps brands find their voice and writing style to show the passion and personality of their business. As well as an impressive CV, Bethany is also a speaker on stages across the UK and Europe (not right now though, obviously).    What you will learn...  What brand voice is  Why brand voice is so important  How brand voice can be accidental  How to start on the journey to defining your brand voice  Why understanding your business and your audience is the key to creating a strong brand voice  How to strike a balance between communicating using jargon and colloquial language for greater effect  Why it is important to be bold in your brand voice  Why brand voice is so much more than just ‘sounding human’  Why you need to create a detailed set of guidelines to define your brand voice  Why Monzo, Ohne and Flo are absolutely killing the brand voice game at the moment    Resources mentioned in this episode...  Brand Guidelines study  https://monzo.com/ (Monzo)  https://ohne.com/ (Ohne)  https://flo.health/ (Flo)  https://bethanyjoy.org/beirresistible/ (5 and a half steps to becoming irresistible to potential customers by talking to them in a way that connects.)  https://bethanyjoy.org/ (BethanyJoy.org)  https://velocitypartners.com/ (Velocity Partners)  https://velocitypartners.com/team/doug-kessler/ (Doug Kessler)  If you want to get in touch with Bethany, the best place to do so is through her https://www.linkedin.com/in/iambethanyjoy/ (LinkedIn). Send her a message and chat to her more about finding the ideal voice for your brand so you can really connect with your audience. 

Hey, you, B2B Marketer... When you were a small child did you have dreams and aspirations of getting into this space? Probably not. So, why, then, do marketers do what they do? Doug Kessler, Creative Director and Co-Founder of Velocity Partners, chats with us about finding meaning in his marketing, as well as makes a few predictions for 2020. The key takeaways here: make sure you're always starting from an ambitious place and be sure to take people on your journey with you. Listen in to make sense of it all. https://velocitypartners.com/ https://Insomnicat.com

So excited to talk to Doug Kessler about one of my favourite topics - creating engaging content for your audience. Doug is co-founder and creative director of Velocity Partners, the London- and New York-based B2B multi-award winning marketing agency. Doug wrote a lot of very strong content pieces like “the B2B Content Strategy Checklist, Insane Honesty in Content Marketing and Crap: Why the Biggest Threat to Content Marketing is Content Marketing”. In this interview we cover different angles of content such as: what b2b can learn from b2c Doug’s 5 step storytelling framework and how you can apply it what can you do better as a marketer right now Learn more about Doug Example of his work The search for meaning in B2B marketing If you’d like to share what you think about this episode, connect with me on Linkedin Resources mentioned on the show: “Marketing Myopia” article by Theodore Levitt The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore Find out more at https://sergey-ross-podcast.pinecast.co

Doug Kessler is Creative Director, Co-Founder, Velocity Partners. A multi award-winning London-based, B2B content marketing agency. They help their clients develop compelling stories, then drive these stories into the marketplace. We discuss: What are the most common questions from clients right now. How much do you think life will change after this?  Which brands should be communicating at this time and who shouldn't? What opportunities does this provide for the well run agencies and businesses who will survive and even thrive? Smart businesses won't waste a crisis. This is an opportunity to upgrade operations, run leaner and run more efficiently. discuss. Will we continue in their remote working environments or will we all be yearning to go back to the office? Doug's silver linings. Enjoy the chat.

In Part one of this interview with Doug Kessler, the Co-Founder and Creative Director of the award winning agency, Velocity Partners, we talk about the key differences between B2C and B2B marketing and why B2B sometimes fairly gets a bad rap. LinksDoug Kessler LinkedInVelocity PartnersVelocity Partners Blog

In our December 2019 episode, we discuss:The FTC's new advertising disclosures guidance for online influencers (2:30)The Spoken Word Audio Report from NPR/Edison Research (3:55)Content marketing planning for 2020 (4:55)Spotlight: South Dakota is on meth (7:10)Cision and PRWeek's 2019 Global Comms Report (15:20)The 2020 Relevance Report from the USC Center for Public Relations (18:35)Doug Kessler's view of the state of content marketing (25:25)Tom Snee, University of Iowa (31:00)Social Media Breakfast MSP's employer branding event (42:30)Quick News & Quick TakesFTC demystifies influencer disclosure with new resourcesThe Spoken Word Audio Report from NPR and Edison Research4 major content marketing trends for 2020: How to prepare for next yearTalking Points Spotlight‘Meth. We’re on it,’ South Dakota says in ridiculed ad campaign that cost $449,000Behind the scenes of the “Meth. We’re on it.” campaign and how it got approved"Meth. We're On It." is a new antidrug campaign in South Dakota. Seriously.The cold, hard truth: The PR and ad industries are still hooked on “vanity metrics”Talking Points3 surprising stats from PRWeek/Cision’s Global PR ReportCision and PRWeek release 2019 Global Comms Report: The Path To Progress, Demonstrating The Rise Of Earned Media2020 Relevance Report from the USC Center for Public RelationsSomething happenedFive years of Crap content: an anniversary of sortsTalking Points ShoutoutTom Snee, University of IowaClosingBrands being social: How to build & nurture an effective employer brandMORE INFORMATIONTheTalkingPointsPodcast.comFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS David James GroupBrandpointMinnesota PRSA

Doug Kessler is the Co-founder of Velocity Partners. They are multi-award-winning B2B tech marketing agency who help their clients develop compelling stories, then drive these stories into the marketplace. Their content, including CRAP and Insane Honesty, have gone truly vial and has been shared millions of times gaining them international recognition in the process.  Velocity is the Content Marketing Agency of the Year, 2016. They are a London-based, B2B content marketing agency. They help clients develop compelling stories, then drive these stories into the marketplace. Primary weapons: clear positioning, content marketing, lead gen, marketing automation, SEO, killer websites and breakthrough campaigns -- all measured using analytics and progressed through lead nurturing. Performance marketing with content as the arrowhead.

As hard as getting buy-in for your content revolution is, getting that yes is the easy part. In this episode, Content Marketing Institute’s Robert Rose explains why it may get messy before it gets better. Plus, he delves into the evolution of what we think of as a magazine and what that says about the importance of shared definitions; he interviews one of content marketing’s original rebels about what happens when disruptors lose their cool factor; and lastly, he offers a resource for creating a complete editorial strategy for your own revolution. And that’s a wrap for the week ending September 27, 2019. SPONSOR: The Content Advisory The Content Advisory was founded in 2010 by Robert Rose as the strategic education, consulting, and research group of The Content Marketing Institute. Over the last decade we’ve built a series of frameworks and approaches to help implement intelligent content strategies. We combine independent and pragmatic thinking across a group of independent thinking analysts, data scientists, journalists, and creative artists. The Content Advisory assembles agile teams to address specific challenges and help businesses to understand and meet the challenge of transforming their marketing into customer experiences. Since launching in 2010, we’ve worked with more than 200 organizations, including 15 of the Fortune 100. We’ve consulted directly with organizations such as Petco, UPS, McCormick Spices, Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation, and 3M. Learn more at TCA.inc NEWS ITEM of the Week  It’s time to rethink our definition of a magazine https://whatsnewinpublishing.com/its-time-to-rethink-our-definition-of-a-magazine INTERVIEW of the week Doug Kessler, Co-Founder & Creative Director, Velocity Partners Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B content marketing agency (now part of the Next 15 group). Velocity won the Content Marketing Institute's Agency of the Year in 2016 and Doug refuses to stop mentioning it. He's written a lot about content marketing and has been an annoyingly ubiquitous presence on the speaking circuit too. Learn more: https://velocitypartners.com/ CONTENT MARKETING IDEA of the WEEK Got a Plan? Content Marketing Success Demands It https://contentmarketinginstitute.com/2019/09/editorial-content-essentials/

In this episode we talk to Doug Kessler, Creative Director & Co-Founder of Velocity Partners. Doug shares: 1) Why you have to remember that a name isn't everything 2) What should possibly be on your list as non-negotiable for a good B2B company name? For instance... easily pronounced when read easily spelled when heard must not imply the wrong thing domain name available avoid existing vendor names 3) How do you remove subjectivity from the process 4) How do you actually start generating names? Resource to check out: Onym, https://onym.co/ Check out the blog post that goes into even more detail: https://velocitypartners.com/blog/renaming-a-b2b-brand-lessons-learned/ Click here to connect with this guest on LinkedIn.

What is the next big thing in the boundless world of content marketing? Where do we go from here?Marketing is moving towards interactive vs. interruptive content. Intelligence over aggression is becoming the standard for our ever more discerning customers. It can be easy to get lost in creating vanity content, but sometimes a back to the basics approach, adapted to new media, leads to increased ROI. Going beyond text in your content marketing does not mean you can lose sight of your mission: to provide the consumer with brand building material. We must adapt to the ever evolving climate while sticking to what works.There seem to be two camps formed in content marketing: "home run hitters", and "10% optimizers". While both will flow money to the bottom line: not all marketers are multi-faceted. Splintering of techniques will give you a myriad of content to present to your clients. While your corporate identity and compass should be cohesive, fluidity within that structure is paramount.As your brand grows, a community forms around your brilliance. Your clients become megaphones for content that radiates confidence. It is not the best content that wins: it is the best promoted that will take the day.The premier agencies have a top-down expectation of creative excellence coupled with a willingness to fail. The merging of "small concept" optimization and "big-idea" confidence will grow your business. Content marketing shaped the landscape in which we work today. What was once niche is now the mainstream, yet there are still some tried and true methods that work. Encouraging creative agility in your teams will never fail you. Build a pervasive culture of passion.On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.

The 2018 Edelman Trust Barometer came out this month and the results are alarming. Whether it’s politics, the media, or the non-for-profit sector, the public just doesn’t trust them. But you know who they do trust? CEOs and experts. On My Desk Sarah shared Doug Kessler’s update on his famous article, “Crap”. It’s here James recommended Dan Hatch’s article, How to Train Your Journalist. Links you might need Here’s the Edelman Trust Barometer Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

För fem år sedan publicerade Doug Kessler vid Londonbyrån Velocity Partners vad som med sina nära fem miljoner visningar måste vara en av världens bästa presentationer: Crap. The Content Marketing Deluge. I presentationen varnade Doug Kessler för att content marketing kommer att leda till en syndaflod av skitinnehåll. Han gav också tips på hur du ska överleva. Nu, fem år senare, har han återkommit till ämnet. I en lång och mycket läsvärd artikel frågar han sig om han fick rätt. Content spanarna kan inte vara sämre. Vi följer Doug Kessler i hans fotspår och plockar upp hans frågor och resonerar på egen hand. Det blev ett riktigt bra samtal, tycker i vart fall vi själva. Lyssna och döm själv. Du hittar länkar till allt vi hänvisar till (och lite till) på www.kntnt.se/16746. Musik: All Alone © Ivan Chew (CC BY 3.0) Musik: Fill the Space © Anthony Parker (CC BY-SA 3.0)

Doug and Kelly quickly jump on an interesting topic that most American marketers don’t think about, the acceptable use of the English language in Content Marketing. If you are like our team, getting out of the states is not a regular occurrence and interacting with anyone from another language or country can be a difficult task. As Doug notes, we have become so self-centered as Americans that we expect the world to be just like us. Because of this, the rest of the world has had to shift the approach to the languages they use, and English becomes the defacto second language. The big question for us is what form of English?In this show, Doug Kessler, an American in England, and Kelly Hungerford, an American in Switzerland, discuss the topic of Global Content Marketing with English at the core and several other Ex-Pat topics you won’t want to miss.Biography: Kelly HungerfordI’m a native Californian working with European brands leading digital transformation initiatives, programs, and digital marketing projects across the EMEA region. For the past 20 years I’ve held roles spanning large account sales, customer development, and technology for fortune 500 companies and startups in retail, low-tech and high-tech industries.For startups and small business, I founded Communityworks, a social business service. Communityworks focuses on helping business owners develop a sustainable relationship with end users, customers, and brand advocates to support business growth, revenue, retention, and loyalty goals.If you haven’t gotten the message yet, I’m a believer in sharing and collaboration. In 2015, I co-founded Women in Digital Switzerland along with two other amazing women to help raise the visibility of the talented female workforce across the country. In less than two years we’ve grown to into a non-profit association of more than 1600 women (and men!) across six cities in Switzerland.Biography: Doug KesslerDoug is a displaced Yank who started his career at Ogilvy & Mather, New York. Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B. Doug is a content marketing junkie. He’s a copywriter at heart but with a secret jones for analytics. And Lagavulin.Full show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-09/

Coming to you from Content Marketing World in Cleveland, Ohio, Sarah Mitchell and Dan Hatch meet with one of the most entertaining presenters in the game — co-founder and creative partner and Velocity, in London, Doug Kessler. Doug is on Twitter: @dougkessler. He blogs at: velocitypartners.com. Here’s the link to Doug’s strategy checklist: https://velocitypartners.com/resources/b2b-content-marketing-strategy-checklist/

Hello and welcome to another episode of Podcraft! This is the show about everything podcasting, from equipment to interview skills and everything in between. We're taking another break from listener questions this week. This time, to have a chat with Doug Kessler, the Creative Director at Velocity Partners. Doug chats about his role at the B2B […]Support the show (https://pod.academy)

Hello and welcome to another episode of Podcraft! This is the show about everything podcasting, from equipment to interview skills and everything in between. We’re taking another break from listener questions this week. This time, to have a chat with Doug Kessler, the Creative Director at Velocity Partners. Doug chats about his role at the B2B […]Support the show (https://pod.academy)

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler. About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition? PROUD TO PARTNER WITH CONTENT MARKETING WORLD This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland. Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com  FEEDBACK ON THE SHOW? LET ME KNOW! jay@unthinkable.fm  http://twitter.com/jayacunzo  http://instagram.com/jacunzo  LINKS TO KNOW: Doug Kessler on Twitter: http://twitter.com/dougkessler  The new way Doug's team created to tell digital stories: https://velocitypartners.com/resources/the-new-media-message/ 

“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping brands create and communicate promises to their communities. This week, Doug stopped by the On Brand podcast for a chat about content, creative, and strategy. About Doug Kessler Doug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency — and Content Marketing Institute Agency of the Year. Doug has written a lot about content marketing including the B2B Content Strategy Checklist, Insane Honesty in Content Marketing and Crap: Why the Biggest Threat to Content Marketing is Content Marketing. Episode Highlights We started the show with … crap. Doug has spent a lot of time writing about crap. Or specifically, what we need to avoid creating as content marketers. As he notes, “the biggest threat to content marketing is content marketing. Content makes too much sense to go anywhere.” Content quantity vs. quality. So what about the million-dollar question, ‘how much content should you create?’ Doug’s answer: “Do as much as you can above a certain quality level. Every piece you put out can either help or hurt your brand.” What you really have to do is … Create a content brand. You have to be more than just a brand builder and a content creator. You have to develop a content brand. But it’s harder and harder to hit a home run. How can you produce a content marketing home run? As Doug notes, “the first step is to aim for it.” This sounds obvious but so many of us fall prey to internal and external constraints that keep our content in the middle of the bell curve. That said, you still need to be strategic instead of following creative whims. “At Ogilvy in the ‘80s, we used to say, ‘you can always get attention from a gorilla in a jock strap.’” B2B content isn’t necessarily harder. “It’s different. Not all pieces have to do everything. There are heart pieces and there are head pieces. We need more content that celebrates the Simon Sinek ‘why.’” What brand has made Doug smile recently? “A B2C example is Everlane for their radical transparency in their supply chain and their margins. Thank you! For B2B, I’d say GE.” Doug then reminded us of their Hammer ad (below). To learn more about Doug, check out the Velocity Partners website and follow Doug on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently Matt Reno gave us a shout on Twitter for our episode featuring Brad Flowers. Specifically, Matt said he “poured some bourbon, opened the sketchbook, and chilled while listening to an insightful branding podcast.” Thanks for listening, Matt! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Doug Kessler, Co-founder and Creative Director of Velocity Partners knows a thing or two about putting on a good show. During this show, Doug tells us about what he believes marketers need to do as they move into new media types with Content Marketing. One of the points Doug drives home during the interview is the need to get out of your comfort zone. B2B is beyond the period of boring campaigns and brochures. Companies like Volvo, Blendtec, and Moz have led the way to create rich and engaging content that excites their customers and leads to more engagement. As a parting thought for a struggling Content Marketer, Doug suggests you insist on a one-page content strategy. Keep it simple and list only the characteristics that will help you do the work you are setting out to do. Once you have this one-page in place, start testing and analyzing the results to see what works. There is no reward given to the marketing team that did precisely what they originally planned to do, down to the letter, nor is there one given to the team who took the most time planning. Plan, execute, analyze, repeat are the steps you should take when developing your Content Marketing efforts.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-35-doug-kessler/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/dougkessler •LinkedIn: https://www.linkedin.com/in/dougkessler •Website: https://velocitypartners.com/team/doug-kessler/

In our latest edition of The Marketing Companion podcast, Tom Webster and I explore a couple of fascinating topics. The first is that marketers seems undeterred by the fact that most corporate content is not working, at least in a measurable way. Various research reveals that content marketing is not seen as effective by a majority of marketers, yet content creation budgets continue to rise dramatically. In our podcast, Tom Webster described content marketing as "an uphill slog" with the value of content "rapidly approaching zero" due to the flood of helpful and quality content that's available. But Tom points out that "Marketers have to do something, and this is that something." Is FOMO -- the fear of missing out -- driving a high level of content creation when the metrics don't seem to pan out? We explore the psychology and economics of this enigma, pointing out: Many marketers have a short-term focus and do things day-to-day hoping that the accumulation of activity means something. Google's impact on declining content value The fact that content marketing takes time. Marketers may be exhibiting patience. Google Analytics does not measure everything that is meaningful. We don't know the slight adjustments in the views of our readers/listeners/viewers with each piece of content. Over time, marketers will spend money on the media that can be measured. There will be a flight to better-quality channels if content marketing cannot be better measured. The other topic we discuss is courage in marketing, inspired by a talk by Jim Stengel, former CMO of Procter & Gamble. Mark and Tom look at two different examples of courage in marketing: Dominos admitted that their pizza was lousy, even showing consumer groups comparing the product to cardboard. Sprint swiped the "Can you hear me now" spokesperson from Verizon. Tom loved this approach ... I hated it. The new episode of The Marketing Companion is filled with big ideas and I know you'll enjoy it. Resources mentioned in this episode We referenced the creative commercials featuring the character Flo from Progressive. Doug Kessler of Velocity Marketing The post How Google ruined content marketing by Chad Pollitt Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com, BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.

In a stock-image, blue graph, ‘solutions’-filled world, It’s nice to talk to someone who gets that B2B marketing doesn’t have 2 B boring. Doug Kessler is Creative Director and Co-Founder at Velocity Partners, B2B marketing agency of huge brands like Salesforce and Sprint Business. But you don’t have to be B2B to learn from Doug. Listen to Richard’s interview […] The post Doug Kessler, creative director, Velocity Partners appeared first on Reevoo.

Doug Kessler of Velocity Partners says, "If you do not write down your content marketing strategy, it does not exist." Yet only 32% of marketers actually have a documented content strategy. In this episode of Content Inc., Joe Pulizzi breaks down the key elements you need when developing a written content marketing strategy for your organization. This is a critical component to your content marketing success, so be sure to take the time and get it in writing.  

In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes.  The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017.  Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology.  This week's TOM example: Content Marketing Institute. This week's links: 1. Less Velocity, More Quality Marcus Sheridan - who thinks the debate is a false choicehttp://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketinghttps://velocitypartners.com/resources/crap-the-single-biggest-threat-to-b2b-content-marketing/Robert Rose - Post on 2015 State of The Enterprise of Content Marketinghttp://contentmarketinginstitute.com/2015/06/content-marketing-2015-state-of-enterprise/2. Content Marketing M&A on the Rise2014 Biggest Acquisitions http://marketeer.kapost.com/acquisitions-2014-marketers-need/#axzz3o0XSYOcBContent Moves To The Middle - http://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.htmlHow Much Investment Money Is In Content Marketing Technologyhttp://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/3. The Dawn of the Content BrandBenefits of The Separate Content Sitehttp://www.brightinfo.com/blog/content-brands-need-separate-content-site/Interview with Andrew Davis on Content Brandshttp://www.branddrivendigital.com/why-content-brands-trump-branded-content-with-andrew-davis/LinkedIn Article on the 10 Most Influential Brands on LinkedInhttp://marketing.linkedin.com/blog/announcing-the-2015-10-most-influential-brands-on-linkedin/4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound MarketingCan We Just please stop using the words Branded Contenthttp://contentmarketinginstitute.com/2015/10/stop-using-branded-content/10 Content Marketing Buzzwords You’re Going To hear Way Too MuchReleased in January of this year:https://contently.com/strategist/2015/01/14/10-content-marketing-buzzwords-youre-going-to-hear-way-too-much-this-year/

This special episode of The CMO Show features a line-up of international guests, including co-founder and creative director at Velocity Partners, Doug Kessler; VP content solutions at St. Joseph Media, Jacqueline Loch; B2B content and inbound marketing creative at Lexmark, Jannay Oiknine; CEO and founder of Altura Interactive, Zeph Snapp; and marketing communications manager at Medical Mutual, Betsy O'Connell. The largest in-person content marketing event of its kind, Content Marketing World is estimated to have made an almost $3.6 million impact on the local economy, as more than 3,500 attendees descended on Cleveland for the week. And the take-home message? It appears that storytelling is front and centre when it comes to successful content marketing strategies. Speaker Michael Brenner told the audience that content marketers should approach marketing as if it's their job to tell stories that focus on the customer, not the brand. Quoting Ann Handley, Brenner reinforced the advice: “Take your brand out of the story—make your customers the hero.”

Tune into episode 8 for a cornucopia of marketing insights and inspiration featuring one of my favorite B2B marketers Doug Kessler, the co-founder and Creative Director at Velocity Group. Listen in as Doug and I discuss the importance of personality, charm, and risk-taking in content marketing along with a personal story of how one particular piece of content produced by Doug pulled me out a marketing rut. We also have a fun debate on whether or not a clean and tidy desk makes for a productive marketer.

From Madison Avenue to a content marketing rant that went viral, Doug Kessler, Velocity Partners, shares his marketing backstory with Todd Wheatland on this episode of The Pivot. Find out what gets Doug excited when it comes to B2B content marketing, why ethics is as critical now as ever before in the industry and the ripple effect of receiving over 900,000 views on SlideShare. 

Content marketing is booming, maar wat krijg je als merken ook daadwerkelijk allemaal uitgever worden? Een lawine aan slechte content, stelt Doug Kessler.