HomeBiz Startup TV

Podcasting is a great way to get visibility . Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

Interviewing Influencer Tips . Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

Influencers can increase your audience if you interview them!. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

On today's show, we look at your domain name and how it can define and brand your website to make you more visible. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

So, today we're going to talk about the key content about you to put on your website. We already talked about what pages to put on your website, what branding to use for your website and today we're going to talk about the key content. So, the purpose of your webpage is each page should answer a question and key pages and the questions their content should answer. Your web pages aren't just there because every website has them. Each page has a clear purpose. It answers a question your visitor has. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

We are going to look at the customer journey through your website by going to look at your pages. So, we're going to plan your site layout and to help you achieve your goals. So it's always good to do your goals first for what you want the website to be. And the layout of the website will help you do plan the customer's journey through your website. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

We also wanted to highlight the uniqueness of your site, making sure that you have something unique that will make you stand out from others. And we looked at the unique value proposition template that you could use that would talk about what you provide and how you help them with their pain points by differentiating yourself from others and how you could work with them. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

So, who is your ideal customer? This is a good question because they may not be attracted to your website if you don't figure out who they are. And so you need to know who your target audience is, what they like to see, what they like to do, and what they like to know what they want. You can tailor your web content to speak directly to them. You can enhance their experience with a user friendly, easy to navigate site. You can offer products or services that meet their needs and you can focus your marketing efforts on those most likely to buy from you. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

A website can make you visible and it's the most important thing in your business, I believe in terms of showing that you're visible and you're uh, authentic and you're consistent because a strong online presence is crucial. And a website is a key component to being competitive and obviously to being visible. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

Are you afraid of being on the internet? That no one will be interested in what you have to say, that you aren't an expert and you shouldn't be sharing. Are you overwhelmed by all the tech you need to know on your camera? Are you unable to take the first step and get yourself on camera? Are you inconsistent with sharing on camera? And do you feel invisible? Well, mindset is everything in your business, and we are going to be talking about mindset today and how you have to overcome your mindset limiting beliefs that will stop you from being visible. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

So a good story makes a connection. You have to be genuine and from the heart with your story. You can connect with your audience's pain, values and desires. In that way they'll relate to you as well Stories have little effect if they don't relate to your characters. And just think back to any tv show you watched or book you read when you didn't really care whether the characters lived or died. Wasn't very compelling, was it? When we can relate to the characters in your story, it keeps you engaged. Choose characters your audience can identify with. The people who will make them say that guy or gals just like me or like someone I know whenever possible. Real customers and real employees. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

Today we're going to be talking about which story is most effective for your market. So, of course, it's all very well to say a tragedy plot or a mystery plot is very interesting and engaging, but it may not work for you in terms of telling your stories. So, which is most effective? If a story is not about the person that you're talking to, the hearer, he or she will not listen. A great, lasting story is about everyone, or it will not last. The “strange and familiar is not interesting, only the deeply personal and familiar”. So that's John Steinbeck, East of Eden. So, the first question you have to ask yourselves is probably figuring out who your target audience is and what are they worried about? What do they want to hear about? You've probably had some ideas swarming in your head about stories you can use for your brand. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

So, we've always told stories. We've always been around the fire and telling stories to each other. As soon as we started to speak and communicate, we were telling stories. So those stories from ancient times are often different from those today. They still have the same storylines. For the first human stories hatched tens of thousands of years ago to the TV program you watched the other night, these timeless storylines endure. So why are these storylines so enduring? Well, it's because they speak to fundamental emotions that all humans understand and experience. So, it's this theme all people face. Using these classic plots in your story planning can help you create something truly effective and emotional for your audience. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.

We are going to be looking at the visible methods that you can get to use to get yourself visible on the Internet as well as everywhere else. And that includes storytelling. Storytelling makes it really easy for you to create content because your life happens and there's always a story to tell. Today we're going to talk about storytelling for your business and some successful businesses and how they've done it, as well as we'll just talk about it in a relative term. So, after nourishment, shelter and companionship, stories are the thing we need most in the world, according to Philip Pullman, British novelist. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips

You need to share your value and what you can share so people will come back again and again to see your training. So you're probably wondering, how did she do that? How did she get on camera? How did she turn herself off of the camera? Bam. Boom. M and, but, uh, that's for another show. why should you get visible? Well, of course you can entertain your audience. I mean, that wasn't very entertaining, but you know, it's good enough. And you should, , educate your audience and you can instruct your audience on train your audience and you can sell to your audience if they get to know you and you respond back to them while you're on camera, even better, they know you're alive and you can connect to your audience. You can develop a relationship with them even if you don't know them. And you can get them to know like and trust you. So they buy.

Anyone who is in home business needs to make themselves visible especially on the internet and that is what Season 4 of Homebizstartup.tv is all about in the next year. I'm Jane Gardner and welcome. Today we're going to talk about getting visible. So let's get visible. Why? Well, why should you be visible? Well, stop hiding behind your slides like I am right now. You need to be visible. You need to be the face of your business. It's all very well to represent your business but if people don't know who the CEO is, they are not going to trust you. You need to show your face, you need to show your personality, you need to show up on a regular basis, and you need to share your knowledge, and you need to do it for free.

So let's go build a community around ideas. It's important in your branding to have a community. Community is not the Facebook group forum or YouTube comments. It's the ideas you believe in. It's about what you teach. It's about you and your personality. And if you've been following me at all, you know a bit about me. People will come back because of your ideas, what you teach, what you believe, what you can do for them. They don't come back to watch another webinar. They come back because they get value from there that they can take and use in their business. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

So the question is, why should you have a learning center? Well, this is going to be your signature offer until you develop one where you have social proof and where you have coaching and where you have a high ticket offer. But the learning center will be the thing that you upsell people in once they buy a product, because of course, you'll have other products in that learning center and they, for a monthly membership, they will get these products included in their learning. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

Today, we're going to talk about production mode. So we're going to get into production mode, we're going to implement, focus and build. But what is production mode? So you decide on a problem that you're going to solve for yourself and for your business and it has to be relevant to your audience such that if you go and do the work to solve this problem, then it will be something your audience will be interested in. So you develop a plan to solve it, see how you what you need in order to solve that problem. You purchase the right tools and you purchase the right training so that you can learn how to do it properly. So let's say that you want to advertise and do paid advertising on Facebook. Well, you decide that first off, you, obviously you're going to develop a plan to solve it and you're going to hire the right person who knows how to do the Facebook ads properly and invest in the tools as well and the training from them or even outsource it to them. But you document all your steps. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

Go to where your audience is and make the offers there. So if you're going to master one media for traffic, that means that you choose one way and use all of the other media to support the one. Why? Because most of us are all over the place. We are running a Facebook group, we are recruiting affiliates, we're on YouTube, we're on LinkedIn, and we're doing a little bit of everything. So even if what you're doing is you're prospecting, you're going out and you're cold calling and networking the real world, you've got to kind of decide to master and hone in on one media platform and then let your media support one source of traffic. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

And even now, you can use voice, create voices to say it, but it's not you. But whether or not you choose to use it to create articles and content, the way to move people to establish a personal connection, of course, is you. You must seek to have personalized content over and above any, AI content that you might develop it in addition to unique content. You have to be personal and share your story, and you have to shine through, because you are the human that people want to connect with. They do not want to connect with AI. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

So you're always networking from a position of strength. When you realize that, of course, you have something that is an asset and others may be interested in, you are looking for one or two individuals that can connect you and make a difference for your business. So you're looking for people who maybe know people that you know, that you want to know. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

So the strategic marketing fundamental framework is your USP, your unique selling proposition, your exponential marketing, which is your upsells and your gross sale. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

For a product snow, every month, you're creating something new. It's just a small product based on the topic, which is a solution to a problem, very simple. And it basically gets your audience in the mood to buy what they find is relevant. So, of course, you have to find out what is relevant to your audience. So you can also increase your product snowball by building, as we were mentioning, horizontal and diagonal funnels. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

We teach through our weekly workshops, our products, our content, and our email marketing. So we're consistent and we're going to be authentic because we're going to hopefully be on camera for those of you who can get on camera, and we're going to do it weekly. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

So what is a brand? Well, a brand is not just your colors and your logo for your business. It is your mission, your values, your commitment to service, um, how you interact with your customers, et cetera, expressed in your social media, your website, your business, your publications, how you do business, what you sell, everything. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

Today it's all about developing your entrepreneurial mindset. We're going to just do a summary of the principles on entrepreneurial mindset on build your business, implement, get into action and grow. We are week 49, I believe, and we're almost time to wrap it up, but we're going to just do the presentation. I might even just stay on screen just to prove it is me doing it. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

We're going to talk about a way that you can promote your core ideas and also of course, get more people into your audience who are interested in your ideas and maybe want to follow along and get involved.. you will need to give back to your tribe and community by doing a special event. For example, this will be one of the few times when you will not do a weekly workshop because no one can do more than one workshop because this one is going to be a daily video diary. The reason is you'll be doing a daily explanation of how your core principles work in real life. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

One secret to getting more done and having less stress in your life and being more profitable, of course, is to have Systems. The secret is of course, Systems. So you have to have Systems. There are four essential areas of your business. You feel frustrated when your efforts don't lessen your stress, bring flexibility, produce big results, or eliminate your problems.. Have a system for each of those four areas that is habitual and repetitive. You're most likely finding you go into stress, chaos or overwhelm, and essential areas will get neglected or overlooked. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

What not to do when raising an affiliate army. So what not to do in your community in order to build your affiliates. Be careful not to communicate that one of the selling features of your product is that the customer will be able to make money as an affiliate. You don't want your customer to join and be in your community just because they can make affiliate commissions. You want people to purchase your product and your service because they want it, not because they can be an affiliate. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

This is all about how you can build your tribe or build your fans of people, build your audience who are interested in what you talk about into a community. You're building a community around your ideas so that people collect around those ideas. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

The purpose of your learning center in your business is to sell your products, to sell multiple products that are in your learning center. You also going to put your free training courses and free training ideas and free training case studies and sell them in your learning center. And you're going to gather and you're going to interact with your customers in your learning center. And you're going to add your weekly workshops which are free. Say let 20 minutes trainings in out of the learning center as a resource. And of course you're going to, as we talked before about doing case studies and doing challenges to learn about a topic and getting results or no results. And you can put those into your learning center because they're all about your topic. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

You will want to be doing something interesting that is relevant to your business and your brand. It will demonstrate that you're learning as well as applying core principles. There's a principle in content marketing called build in public and this is basically what we are doing that will formulate your content factory. It's a unique experience where you're out testing what you teach and proving it right. So for example, you could, do a challenge, for 30 days for email marketing. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

So you have to decide which media is going to be your thing. So the reason that you're doing this is that you're looking at determining your profit margin. In Dan Kennedy's book no BS time management, he says that all we need is determine how much an hour of our time is worth. It's basically the goal we've set, broken into hours. So 10,000 monthly, let's say that's your goal for income divided by reasonable hours worked, whatever that number is, is what you need to be making in order for the time you're spending there to be break even. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

Who are the information product creators? Who are the people out there who are creating products that are informative, that are relevant and of interest to the people who are on your email list. So you want to develop a list, a sublist of your dream 100 and you probably can guess who these would be. These are the people that sell information products. You then want to segment out those that have affiliate programs. Depending on what niche you're in, this could be a very small list. So this isn't for making money. This is for developing your reach and your audience. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

I want you to think about taking your customers on a journey. So the journey and teach method is a method that will help you to create content. You're going to create hyper unique products and services. Because once you take your audience or your customers on a journey, you save that journey and create a product from it. Because of course it will have results. Because a journey has a beginning, a middle and an end. And the end may be good, the end may be bad, but you always have an end. So whether you're selling information or other products, there are times when you'll need to develop an attention building activity that serves as the basis for new products and content. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

You can build affiliate relationships for every product launch. So if people know that you are doing products monthly and that there's always going to be an offer next month, then they'll be attracted to you in terms of being an affiliate for you as well as maybe using your product as a bonus for their launches. And you will always have an upsell and a cross sell for every product that you launch. So you are not going to be someone who has one product, one course to sell. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

So, every business has research and development, and this is a part of a business that is basically research. So you are learning in an area where you have an idea of what the questions are but don't know the answers to. So you're doing your research about your audience and finding out what their problems are and figuring out a one problem, one solution product for them to solve that problem so that they get a result. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

n doing a weekly workshop, you're teaching, right? It's not a sales webinar. You're not always selling. You do make an offer at the end of the program, but the idea in the session isn't to get customers to make an emotional decision and buy anything. So it's not a sales webinar, it's a teaching webinar. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

We know we are an expert and we're an educator and that we want to educate on this subject. So we're serving people that don't know yet if they need our help or not. So you have to have the mindset that you have value. You want to train on that value and you want to share that value with others because you know about what the value is as an educator and the information. So we're going to teach what we know until we start to build an audience.In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

Today we're going to be talking about your brand because we have 15 principles that if you use them, you will build your businessIn Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

If you are here and you're thinking about having your own business and you've already started thinking about growing and being an entrepreneur, so you're on the right road. So the mindset of the entrepreneur, there are certain traits of a successful entrepreneur, and I think we can all agree that having a positive attitude about your business is always good for success. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

So we're going to talk about identifying your own personal core values and you then can identify what your business core values will be and how you're going to communicate them to everyone associated with your business. So we've got to use strategies to help you implement your core values to make sure your business stays on track. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

Today we're looking at putting the systems in place. So there are four areas of your business to systematize, at least. And if you don't focus on all four areas, you will become stressed, become, um, overworked. So you need to lessen your stress. You need to bring flexibility and freedom into your business. And having these systems in place will also make you produce bigger results and eliminate a lot of the problems you might have by doing everything on your own as a solopreneur. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

So today it's all about raising and building your affiliate fans, getting your customers to be your raving fans and promote you to their audiences. So one of the ways that we can do that is by free offers and viral applications within your business. Free can always attract fans, so you've got to be able to produce freebie contact almost on autopilot. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

So we are looking at what is an online community for your brand? Your brand will be different from my brand, so your community will be different from my community. So we have to look at a structure online for people to interact with you and possibly each other around principles that you're teaching in your workshops and your products. It is a place for people to make sense of what it is that your philosophy is and what is it is. And you can have one or several layers to your community based on how someone becomes part of it. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

So why do we want a learning center? Well, this is going to be your signature offer until you develop one where you have social proof and you've developed your coaching model so that you have your high ticket offer. So this is going to be the initial continuity offer. You want to consider what your signature offer is going to be and then divide it by twelve to get your monthly pricing. But you need to have a lot of members to justify the cost. So your learning center will be a step in towards your high ticket offer. And at the end of the funnel, until you develop your largest ticket offer, whatever that might be in terms of your signature coaching, you can have a continuity offer of a learning center. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree

A key to success is to have a growth mindset. What Growth mindset means is you are willing to change, adapt or alter your direction as an Entrepreneur as your business develops. It can not grow if there is no fertilizer or ideas that develop. An Entrepreneur has to be willing to learn from his/her mistakes, failures as well as accept advice by others like mentors or even employees otherwise he/she don't have a flexible growth mindset and they get stuck in their ways. So be willing to learn and accept advice from others is a trait of an entrepreneur

To be a successful entrepreneur you have to have or develop a growth mindset so that you are willing to take action, change direction or overcome challenges and grow rather than staying in the same patterns.

Always build your network locally. There's a lot of local people in your local businesses in your area that probably don't even have an email list and of course, you can always educate them with your workshop on why they should have a list. And that would be one thing that you could do, or why they should have a podcast, depending on their business. And maybe then you'll become someone who they want to connect with and collaborate with. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree