Keeping Count

Video Description: In this episode of The Inventory Edge, host Chase Carmichael sits down with Chip Carlson, a global leader in the automotive aftermarket, to explore the unique challenges and strategies behind auto parts inventory management. From the complexities of stocking over 200,000 SKUs to the race for rapid "hot-shot" deliveries, Chip shares insights on distribution networks, lifecycle management, and the critical balance between customer service and inventory accuracy. With decades of experience at companies like O'Reilly Auto Parts and CIMA International, Chip brings valuable perspectives on operational excellence, global growth strategies, and why the right part at the right time is the true driver of success in this industry.

Auto parts aren't impulse buys—they're emergency essentials. Our guest Chip Carlson explains why inventory in the auto parts world is different, and how the industry's ecosystem is shaped by urgency, not desire.

What happens when a store doesn't have everything in stock? Our guest Chip Carlson explains how product groups and retailers use connected store networks to fulfill orders fast—even if it means pulling inventory from another location.

Are small auto parts retailers being pushed out? Our guest Chip Carlson breaks down how independent stores are banding together to survive in an industry dominated by big box giants—and why buying power matters more than ever.

Video Description: In this episode, we sit down with Chip Carlson, a global leader with deep expertise in international marketing, operations, and business development. Now at the helm of strategy and market expansion at CEMA International LLC, Chip shares how he's helped companies thrive in the complex world of global commerce—especially within the automotive aftermarket. We explore his early impact at O'Reilly Auto Parts, where he played a key role in expanding into Latin America, and unpack the strategies that have helped him drive measurable growth across distribution, retail operations, and beyond. From navigating P&L management to mastering sales forecasting, Chip offers valuable insights into what it takes to lead successfully in today's interconnected markets. Tune in for a sharp look at global growth strategies, operational excellence, and how to build sustainable success across borders.

Adrian Thomas, the president and CEO of Datascan, shares his upbringing in a small town and the significant influence of his father, who instilled in him the values of integrity, accountability, and courage. He emphasizes that doing the right thing often requires stepping out of one's comfort zone, even if it goes unrecognized. At Datascan, he highlights the importance of making ethical choices for customers, colleagues, and oneself. Simple daily actions, like helping out at home, reflect the commitment to integrity in both personal and professional life. Ultimately, he encourages everyone to choose the path of integrity, especially when faced with difficult decisions.

The video emphasizes the importance of collaboration, accountability, and integrity within a team. It highlights how working together and supporting one another aligns with their common goals and drives impactful change. The focus on discipline, such as maintaining up-to-date documentation, is crucial for executing tasks with excellence. The message encourages a proactive mindset, where small actions contribute to doing the right thing, ultimately reinforcing their core values. Together, they strive to make a difference by embodying these principles.

The video emphasizes the concept of ownership in the workplace, highlighting that it's more than just fulfilling job responsibilities. It illustrates how caring about daily tasks and their outcomes can significantly impact others' lives. Teamwork is prioritized over rigid job roles, with employees encouraged to step outside their defined positions for common goals. The supportive management team further enhances this sense of ownership, fostering an environment where collaboration thrives.

Laken, a customer service supervisor at Datascan, emphasizes the importance of collaboration in creating impactful change. She manages a team focused on resolving client issues and improving service processes. Laken believes that diverse perspectives and skill sets are essential for driving meaningful change. Her team's core values highlight the significance of working together and being open to one another. Ultimately, she asserts that no challenge is insurmountable when the right people unite.