Making A Difference Podcast

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Podcast for Partners In EXCELLENCE. Discussions on sales, marketing, busines strategy, leadership and other professional topics.

Dave Brock


    • Jun 23, 2026 LATEST EPISODE
    • weekdays NEW EPISODES
    • 13m AVG DURATION
    • 294 EPISODES


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    Latest episodes from Making A Difference Podcast

    Stop Coaching The Deal, Playing Whack-A-Mole In Our Coaching

    Play Episode Listen Later Jun 23, 2026 19:19


    Another wonderful AI narrated discussion of this post. They inspired the image I chose to illustrate the challenge.  Finally, once again, they bring great clarity to the ideas in this article.  It is particularly good in explaining the relationship of behavior and mechanisms.   Be sure to take the time to listen. Here is the link to the original post:  https://davebrock.substack.com/p/stop-coaching-the-deal

    Everyone Agrees Coaching Matters, Almost No One Does It.

    Play Episode Listen Later Jun 22, 2026 22:32


    Here is a fascinating AI generated discussion of this post. I particularly like the discussion around “missed potential.” Enjoy! Here's the link to the original post:  https://davebrock.substack.com/p/everyone-agrees-coaching-matters

    We Keep Falling Out Of Alignment

    Play Episode Listen Later Jun 21, 2026 20:44


    This fascinating AI driven discussion is far better than the post. They introduce the idea of “dependence” more clearly than I did. They also leverage the concepts using the example of Jazz in a very powerful way. This is one that is a “must listen.” The original article is here:  https://davebrock.substack.com/p/we-keep-falling-out-of-alignment

    He Pointed A Finger At Me.....!

    Play Episode Listen Later Jun 17, 2026 20:30


    Another outstanding AI generated discussion of this post.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/he-pointed-his-finger-at-me/

    Comp Plans Aren't Your Problem

    Play Episode Listen Later Jun 17, 2026 22:28


    Once again, I love the perspective from this AI narrated discussion of this article. They always have a way of presenting the materials. Enjoy! Here is the link to the original post:  https://davebrock.substack.com/p/comp-plans-arent-your-problem

    Feedback On Everything Is Feedback On Nothing!

    Play Episode Listen Later Jun 11, 2026 20:27


    The opening sentence on this AI Generated discussion is hilarious!  Then the discussion goes on. It's a great discussion, really illustrating the ideas in this post vividly.  Enjoy! Here's the link to the original post:  https://partnersinexcellenceblog.com/feedback-on-everything-is-feedback-on-nothing/

    Where''s the differentiation?

    Play Episode Listen Later Jun 8, 2026 19:29


    The opening sentence of this AI generated discussion, captured what took me several paragraphs to communicate. We experience the differentiation challenge every time we stand in the store looking for toothpaste. They each advertise something different, but in reality they are all the same. This is a great discussion, Enjoy! (Though they do struggle saying MEDDICC) Here's the link to the original post:  https://davebrock.substack.com/p/wheres-the-differentiation

    Doing The Work!

    Play Episode Listen Later Jun 5, 2026 18:25


    Here is the AI generated discussion of this post. As always, the clarity with which they talk about these ideas is always stunning. Enjoy! Here's the link to the original post:  https://davebrock.substack.com/p/doing-the-work

    "Don't Follow Your Passion!"

    Play Episode Listen Later Jun 1, 2026 20:10


    Again, these AI characters provide a stunning perspective on this article. I'm always impressed by the perspective and nuanced way of talking about these articles. There are a few minor exceptions I have to the discussion, but it's fascinating. Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/dont-follow-your-passion/

    Choosing The Easier Work And Calling It "Management"

    Play Episode Listen Later May 27, 2026 18:59


    These AI generated discussions provide such fascinating perspectives on this post.  Enjoy it! Here is the link to the original post:  https://partnersinexcellenceblog.com/choosing-the-easier-work-and-calling-it-management/

    Fixing The "Noise" Does Not Fix The Problem

    Play Episode Listen Later May 20, 2026 24:25


    The AI generated discussion of my post, Fixing The "Noise" Does Not Fix The Problem, is stunning!  It actually caused me to re-title and edit the post.  The way they re-framed the issues, clarifying them is fantastic.  Please take the time to listen.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/fixing-the-noise-does-not-fix-the-problem/

    Form Triumphs Over Substance

    Play Episode Listen Later May 19, 2026 22:26


    An outstanding AI generated discussion of my post, Form Triumphs Over Substance.  I continue to be surprised by the quality of the discussion and how they add to it with a slightly different perspective.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/form-triumphs-over-substance-2/

    We Don't Start With AI

    Play Episode Listen Later May 7, 2026 18:22


    This is the AI generated discussion of this post. It's fascinating, they start with an example of dropping a F1 Car onto a dirt road, saying the car can't achieve it's potential because of the limitations of the road. They bridge into a fascinating discussion of this post. Brilliant! Enjoy. Here's the link to the original article:  https://davebrock.substack.com/p/we-dont-start-with-ai

    The AI Native Illusion

    Play Episode Listen Later May 7, 2026 20:51


    I love the discussion and examples the speakers in this AI generated discussion of this article. These examples help visualize the issues I'm discussing very nicely. Enjoy! Here is the link to this article:  https://davebrock.substack.com/p/the-ai-native-illusion

    The Bait, The Book, And The Real Answer

    Play Episode Listen Later Apr 29, 2026 14:48


    Another outstanding AI based discussion of my post:  The Bait, The Book, And The Real Answer.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/the-bait-the-book-and-the-real-answer/

    Old-Timers Are Right About What We're Seeing. We're Wrong About Why.

    Play Episode Listen Later Apr 28, 2026 22:55


    A fascinating AI generated discussion of my post: Old-Timers Are Right About What We're Seeing. We're Wrong About Why.  There are a few small errors, but it is still well done.  Enjoy! Here is the link to the original post.  https://partnersinexcellenceblog.com/old-timers-are-right-about-what-we-are-seeing-were-wrong-about-why/

    Managing th Number, Missing the Cause

    Play Episode Listen Later Apr 27, 2026 22:18


    This is an outstanding AI narrated discussion of my post Managing the Number, Missing the Cause.  They do make a mistake at the beginning, attributing a book to me that has never been written.  (Hmmm, I should think about that).  Other than that, it's outstanding! Here is the link to the post:  https://partnersinexcellenceblog.com/managing-the-number-missing-the-cause/

    What You Can't Count, You Have To See!

    Play Episode Listen Later Apr 24, 2026 22:07


    This AI generated discussion is actually far more clear and striking than the post, What You Can't Count, You Have To See! Please take the time to listen to this outstanding discussion. Enjoy! The original post is here:  https://partnersinexcellenceblog.com/what-you-cant-count-you-have-to-see/

    "We Don't Pay You To Think...."

    Play Episode Listen Later Apr 21, 2026 25:05


    Another fascinating AI generated discussion of my post, We Don't Pay You To Think....   Enjoy! The original post is here:  https://partnersinexcellenceblog.com/we-dont-pay-you-to-think/

    How Much Time Is AI Saving You?

    Play Episode Listen Later Apr 13, 2026 17:17


    This AI generated discussion of my post, How Much Time Is AI Saving You, takes some fascinating twists.  It is, perhaps, much better than the original article.  Enjoy! Here's the link to the original post:  https://partnersinexcellenceblog.com/how-much-time-is-ai-saving-you/ 

    Confident, Decisive, and Wrong!

    Play Episode Listen Later Apr 8, 2026 22:40


    Another insightful AI generated discussion of my post:  Confident, Decisive, and Wrong.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/confident-decisive-and-wrong/

    We're Asking the Wrong Question About AI and Jobs

    Play Episode Listen Later Apr 5, 2026 22:45


    This is an outstanding AI based discussion of my post, We're Asking The Wrong Question About AI And Jobs.   Enjoy!   Here is the link to the original post:  https://davebrock.substack.com/p/were-asking-the-wrong-question-about

    Do We Even Need A Sales Process?

    Play Episode Listen Later Mar 31, 2026 21:24


    The opening line in this AI generated discussion blew me away.  It was both hilarious, and remarkably insightful.  This is a discussion of my post Do We Even Need A Sales Process?  Enjoy! Here is the link to that post:  https://partnersinexcellenceblog.com/do-we-even-need-a-sales-process/

    The SaaS Sales Factory Is Broken

    Play Episode Listen Later Mar 26, 2026 21:54


    This is a fascinating AI based discussion of my post, The SaaS Sales Factory Is Broken.  As usual, they take some unexpected twists.  Enjoy! Here is the link to the original post.  https://partnersinexcellenceblog.com/the-saas-sales-factory-is-broken/

    We've Built the Scoreboard but Forgotten the Game!

    Play Episode Listen Later Mar 20, 2026 16:07


    This is a great AI based discussion of my post, We've Build the Scoreboard but Forgotten the Game!  Toward the end, they add a fascinating view that I hadn't considered.  They discuss the impact of AI in amplifying the problem.  Enjoy!   Here's the link to the original post:  https://partnersinexcellenceblog.com/weve-built-the-scoreboard-but-forgotten-the-game/

    Are We Using The Same Map?

    Play Episode Listen Later Mar 11, 2026 21:51


    This is a great AI generated discussion of my article, Are We Using The Same Map?  An outstanding discussion, Enjoy! Here's the link to the original post:  https://partnersinexcellenceblog.com/are-we-using-the-same-map/

    You Can Lead A Seller To Water, But You Can't Make Them Think!

    Play Episode Listen Later Mar 2, 2026 17:08


    A great AI generated discussion of my article: You Can Lead A Seller To Water, But You Can't Make Them Think.   What I love about these discussions is they always have a slightly different perspective.  I took a few notes from their discussion and edited the original article. Here is the link to the original post:  https://partnersinexcellenceblog.com/you-can-lead-a-seller-to-water-but-you-cant-make-them-think/ 

    Discovery Isn't Just For Selling

    Play Episode Listen Later Feb 23, 2026 18:41


    This is the AI based discussion of my post, Discovery Isn't Just For Selling.  Another outstanding discussion.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/discovery-isnt-just-for-selling/ 

    Do I Care?

    Play Episode Listen Later Feb 17, 2026 14:57


    This is a great AI generated discussion of my post, Do I Care?  Do you????  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/do-i-care/

    "We Are Competing To Lose 80-85% Of Our Deals!"

    Play Episode Listen Later Feb 16, 2026 15:30


    This is a great AI-driven discussion of my post:  "We Are Competing To Lose 80-85% Of Our Deals!"  Another great conversation.  Though they don't really understand No Decision Made.  Enjoy! Here is the link to the original post.  https://partnersinexcellenceblog.com/we-are-competing-to-lose-80-85-of-our-deals/  

    Prisoners of Our Inexperience

    Play Episode Listen Later Feb 11, 2026 14:20


    A fascinating discussion of my article, Prisoners of Our Inexperience.  Enjoy! Here's the link to the original article:  https://davebrock.substack.com/p/prisoners-of-our-inexperience

    Is AI Making Our People More Capable Or More Efficient?

    Play Episode Listen Later Feb 10, 2026 15:31


    Another insightful AI generated discussion of my post, Is AI Making Our People More Capable Or More Efficient?  Fascinating discussion, enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/is-ai-making-our-people-more-capable-or-more-efficient/

    What If Our Sales Process Helped Our Customers?

    Play Episode Listen Later Feb 9, 2026 14:59


    This is the AI generated discussion of my post, What If The Our Sales Process Helped Our Customers?  It's good, there are a few hallucinations, but it's a good discussion.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/what-if-the-sales-process-helped-customers/

    Attitude Is Everything!

    Play Episode Listen Later Feb 4, 2026 16:58


    Another great AI led discussion of my post Attitude Is Everything.  Enjoy! Here is the the link to the original post:  https://partnersinexcellenceblog.com/attitude-is-everything/

    Drowning In Acronyms, A Survival Guide

    Play Episode Listen Later Feb 2, 2026 14:53


    This is a fascinating AI generated discussion of my article, Drowning In Acronyms, A Survival Guide.  I wrote this just as a sarcastic humor article.  But they extracted interesting meaning out of what I wrote.  It's fascinating how they took a humor piece, interpreting, it in a way that delves into how we think and work.  It goes past the the humor I attempted to create.  There are some small errors, but a great conversation.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/drowning-in-acronyms-a-survival-guide/

    When Performance Problems Aren't Obvious---Yet!

    Play Episode Listen Later Jan 23, 2026 17:54


    This is the AI generated discussion of my article:  When performance problems aren't obvious---Yet!It's one of the most fascinating discussions I've listened to. One term rings true to me, “the arrogance of experience.” Their perspective is different, but arriving at the same conclusion. Enjoy! Here's the link to the original post:  https://davebrock.substack.com/p/when-performance-problems-arent-obvious

    Why Benchmarking Fails

    Play Episode Listen Later Jan 22, 2026 13:21


    This is the AI generated discussion of my post, Why Benchmarking Fails.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/why-benchmarking-fails/ 

    Protect Your Focus

    Play Episode Listen Later Jan 21, 2026 17:27


    This is the AI based discussion of my post Protect Your Focus.  As usual, they take some fascinating twists and turns in the discussion.  Enjoy! Here's the link to the original post:  https://partnersinexcellenceblog.com/protect-your-focus/

    Customer Service Or Lip Service

    Play Episode Listen Later Jan 19, 2026 16:09


    This is a fun and informative AI based discussion of the post Customer Service or Lip Service.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/customer-service-or-lip-service/

    The Power Of "Thank You!"

    Play Episode Listen Later Jan 14, 2026 13:13


    This is the AI generated discussion of my post, The Power Of "Thank You!"  They took this in directions I hadn't expected, and this discussion is one of the most powerful I listened to. Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/the-power-of-thank-you/

    Sales Excellence, Where Do You Start?

    Play Episode Listen Later Jan 12, 2026 13:54


    This is a fascinating AI-generated discussion of my post, Sales Excellence, Where Do You Start?  As usual, they bring up viewpoints that are different from what I expected.  Enjoy! Here is the link to the original post:  https://davebrock.substack.com/p/sales-excellence-where-do-i-start

    What Are You Willing To Struggle For?

    Play Episode Listen Later Jan 5, 2026 11:55


    Afterword: Here is the AI generated discussion of this post:  What Are You Willing To Struggle For?  This is one of the better AI generated discussions I've listened to. Take the time to listen to this, their perspective is fascinating. Enjoy! Here is the link to the original post:  https://davebrock.substack.com/p/what-are-you-willing-to-struggle

    Failing Is Harder Than Succeeding, What If We Start The New Year Focusing On Excellence?

    Play Episode Listen Later Jan 2, 2026 11:26


    Here is the AI generated discussion of my post:  Failing Is Harder Than Succeeding, What If We Start The New Year Focusing On Excellence?  They struggle with the ideas at first, then they start "getting" what I'm trying to express.  It ends up being outstanding! Here is the link to the post:  https://open.substack.com/pub/davebrock/p/failing-is-harder-than-succeeding

    Why Do We Invest So Heavily In Losing?

    Play Episode Listen Later Jan 1, 2026 13:11


    This is another outstanding AI generated discussion of my post:  Why Do We Invest So Heavily In Losing?  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/why-do-we-invest-so-eavily-in-losing/ 

    Walking The Talk, Why I Refused To Settle

    Play Episode Listen Later Dec 11, 2025 11:14


    This is the AI generated discussion of my post, Walking The Talk, Why I Refused To Settle.  It's a great discussion of this adventure.  However, I am embarrassed, they get the title of the book wrong.  But it's a great discussion.  Enjoy! Here's the link to the original article:  https://partnersinexcellenceblog.com/walking-the-talk-why-I-refused-to-settle/

    A Tale Of Two Sellers

    Play Episode Listen Later Dec 8, 2025 10:40


    Another AI driven discussion of the post, A Tale Of Two Sellers.  I love how they build the story of the post.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/a-tale-of-two-sellers/ 

    I Can Tell You The Quality Of A Sales Organization Just By......

    Play Episode Listen Later Dec 7, 2025 11:10


    Another fascinating AI created discussion of my post, I Can Tell You The Quality Of A Sales Organization Just By......  My apologies to Keenan, they credit me with the key question he raised that drove this post.  It's an excellent discussion.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/i-can-tell-you-tell-you-the-quality-of-a-sales-organization-just-by/ 

    The One Thing That Matters Most

    Play Episode Listen Later Dec 6, 2025 12:19


    This is an outstanding AI generated discussion of my post, The One Thing That Matters Most.  Enjoy! Here's the link to the original post:  https://partnersinexcellenceblog.com/the-one-thing-that-matters-most/ 

    Why I Advised A Seller To Recommend Her Competitor

    Play Episode Listen Later Dec 4, 2025 11:33


    Here is the AI generated discussion of my post, Why I Advised A Seller To Recommend Her Competitor.  At first, in listening to the discussion, I thought, "They have it all wrong, I'm going to have to re-do it."  They drift a little at the beginning.  But after the first 3 minutes, they get right on target in discussing the challenges of dealing with complex pricing discussions, and where they take this is remarkable.  Hang in there for the first few minutes, it's definitely worth your time. Here's the link to the original post:  https://partnersinexcellenceblog.com/why-i-advised-a-seller-to-recommend-her-competitor/ 

    Saving Time Is The Wrong Goal For AI

    Play Episode Listen Later Dec 2, 2025 12:47


    Here is the AI generated discussion of my post:  Saving Time Is The Wrong Goal For AI.  Again, the way they discuss this and the examples they create is fascinating.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/saving-time-is-time-is-the-wrong-goal-for-ai/

    Why We Settle (And How To Stop)

    Play Episode Listen Later Nov 29, 2025 14:39


    An outstanding AI based discussion on my post:  Why We Settle (And How To Stop).  This is another in a series leading to the launch of my new book, Is 'Good Enough' Good Enough, Mindsets and Behaviors for Sales Excellence.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/why-we-settle-and-how-to-stop/

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