Stories of Market Research: The Insightrix Podcast

In our first episode back, Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Senior Product Scientist) of CloudResearch to chat about the state of data quality in market research. And the significance of data quality in market research is a critical topic for 2022 and emphasizes the urgent challenges facing the online survey industry - maintaining quality data.

In episode 33, Sharday and Jill discuss her unique journey into market research – from a student at UCLA to landing a “perfect position” that led to a business that supports market research professionals worldwide. Later in the episode, Sharday and Jill dive into the art and science of AI and human transcription in market research and why language services are critical in supporting businesses interested in expanding their products and services into global markets.

In Episode 32, Sharday connects with Kevin Hayes and Scott Wells - two co-leads at the Regina, Saskatchewan Chapter for Data For Good. Data For Good is a collective of do-gooders who want to use their powers for Good and not Evil (think the Avengers) to help improve their communities through data (…kind of like Professor Hulk!?).

In this episode, Sharday and Leigh dive into the nuance of storytelling in market research and how insights professionals are applying behavioural science techniques to bring their client's narratives to life.

In Episode 30 of the Stories of Market Research: The Insightrix Podcast, Sharday connects with Anne Brown, the CEO and principal of Gazelle Global Research Services, an established leader and innovator in managing research logistics on a global scale. As a leader in international research, Anne joins us to share her perspective on how global […]

You asked, and we listened! We decided to drop all three parts of episode 29 into one easy-to-listen episode! People. Work. is. Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay.

In our final part of episode 29, Karen and Evan offer their final thoughts on how organizations can continue to apply holistic strategies to help support their employee engagement programs. Karen, an author and expert on workplace culture, sets the stage for brands looking to break the ceiling and build organizational capacity in a way […]

Part two continues off where part one left us with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research. Karen, Evan and Sharday, where we are defining workplace culture and co-creation and diving into how insights can […]

Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay. In Episode 29, Sharday connects with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research.

On a product shelf, everything is competing for your attention and ultimately your loyalty as a consumer. But the shop reality of it is that decisions are made by shoppers in mere moments and THAT is what shopper insight researchers are looking to understand. We are talking about split-second decisions made by customers – if […]

On this special year-end episode of Stories of Market Research, Sharday is joined by Shonna Caldwell, our CRO at Insightrix Research. Together, they wrap up the new year in their festive reds, discussing some year-end updates. In episode 27, Sharday and Shonna discuss what is happening in and around Insightrix. As we settle into our […]

There is a significant amount of buzz around the idea of providing your customer with a great experience – one that is better than your competitors.You'll be met with recommendations on how to delight customers, no matter the cost. But customers today have a much higher expectation than customers from yesterday, which leaves brands needing […]

Consumer behaviour during the pandemic has shifted – yes – but other factors often go into purchase decisions, whether the pandemic played a hand in their need or not. In Episode 25 of SoMR, we are talking about consumer research through a pandemic lens. We talk with Jeremy King, CEO at Attest. Jeremy gives us a […] The post Episode 25: Consumer Research and COVID-19 appeared first on Stories of Market Research.

Passive data collection, or passive metering, is a market research technique that allows data collection without the participants' direct involvement being studied.

Passive data collection, or passive metering, is a market research technique that allows data collection without the participants' direct involvement being studied. With their full knowledge and consent, of course, passive metering can record the participant's activity – such as a website visit, application usage, what they have purchased, and so much more. This activity […] The post Episode 24: Passive Metering? Data Collection Ethics + Tools for Success appeared first on Stories of Market Research.

Market research isn't just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research. In Episode 23 of Stories of Market Research: The Insightrix Podcast, we're talking about what those benefits are, how market research for advocacy organizations can differ from research with […] The post Episode 23: Using Market Research for Advocacy – Facts for Funding appeared first on Stories of Market Research.

Market research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research...

The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible. In many cases, it should be made available to as many members of a group or constituency as possible –  especially in times like today, when many are unable or unwilling to […] The post Episode 22: Online Voting – Security & Concerns. The Future of Voting? appeared first on Stories of Market Research.

The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible, and in many cases, it should be made available to as many members of a group or constituency as possible –  especially...

IIEX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. Every year, members of the insights community, business and start-ups and professionals in industries that intersect with the market research industry meet to exchange ideas, network and learn about new and emerging trends in market research. This year, […] The post Episode 21: IIEX NA 2020 Conference Recap appeared first on Stories of Market Research.

IIeX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. With so much interesting stuff going on at the conference, and with so many innovations and new ideas being discussed, it is no surprise that Insightrix was in attendance.

COVID-19 has been a challenge for everyone – in our businesses and the ways they operate, and in our every day lives. It has also presented a once-in-a-lifetime opportunity for researchers looking to understand how consumers have been coping with the virus and adjusting the ways they live their lives as a result.

In Episode 20 of Stories of Market Research, we're examining some of the research Insightrix has been working on around COVID-19, and we describe the process and planning that went into it.  First, we speak with Research Director, Lang McGilp, to discuss the large research project we have been working on since late March – […] The post Episode 20: COVID-19 Research in Saskatchewan appeared first on Stories of Market Research.

For this nineteenth episode of Stories of Market Research, we’re taking a dive into the subject of usability testing. As a guest on this episode, we're joined by Petrina Holoszyc, the Director, Research Partner at Validately to talk about how Validately helps researchers perform usability testing and more.

Sometimes referred to as UX testing, usability testing is an essential part of the digital development process. By testing websites or apps, organizations can be assured their product will behave as it was intended with its target user group, but further than that, it assures that the product will meet the user experience needs of that group. UX testing can produce insights that can guarantee better end usability and a better experience for end users. The post Episode 19: The Road to User Testing – UX Design and Market Research appeared first on Stories of Market Research.

As a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They’ve had to learn new systems and new ways of staying operational in what is a completely unprecedented business environment. For many employees, staying connected and engaged with their places of work has been something they have had to navigate – perhaps for the first time. So, for this episode, we’re diving into the topic employee engagement!

As a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They've had to learn new systems and new ways of staying operational in what is a completely unprecedented business environment. The post Episode 18: Cultivating and Maintaining Employee Engagement appeared first on Stories of Market Research.

We're back - and this time, we're talking niche panels! Stories of Market Research: The Insightrix Podcast returns, and this time, we’re talking about how niche panels are developed. For the discussion, we use a recently built panel (our young adult panel) as a model of how a niche panel is developed. We chat about how this niche young adult panel was envisioned, recruited for and talk about some of the research they’ve already participated in - and some in which they may be engaged in the future.

Niche panels are more specific than general market research panels. Sometimes, brands require information stemming from specific populations – like an age range, occupation or lifestyle – to ensure they get information from only that population segment with the unique knowledge base they are looking to tap into. The post Episode 17: Research Participation, Online Panels – Long vs. Short Term appeared first on Stories of Market Research.

This episode of Stories of Market Research is different than the episodes we've produced in the past. Episode 16 – Market Research & COVID-19 focuses more on our company, Insightrix Research, to tell our own story of how we're adapting our business and our operations to the ongoing COVID-19 pandemic. In the episode, we speak […] The post Episode 16: Update on COVID-19 & Remote Working appeared first on Stories of Market Research.

Episode 16 of Stories of Market Research: The Insightrix Podcast is different from episodes we've produced in the past. Where past episodes have looked to speak with business leaders and research professionals from all over the globe to discuss different aspects of the market research industry, Episode 16 – Market Research & COVID-19 focuses more on our company, Insightrix Research, to tell our own story of how we’re adapting our business and our operations to the ongoing COVID-19 pandemic.

Stories of Market Research is back and we’re talking about market research associations. Market research associations play an important role in the insights and research industry...

Stories of Market Research is back and we're talking about market research associations. In Episode 15 of Stories of Market Research: The Insightrix Podcast, we're looking at that role with episode guest, Joaquim Bretcha, International Director at Netquest and President of ESOMAR. In the episode, Joaquim and Duncan discuss some ESOMAR history and how Joaquim became involved with […]

Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode for a brand-new year. In Episode 14 of the Insightrix Podcast series, we’re talking about market research and data visualization...

Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode for a brand-new year. In Episode 14 of the Insightrix Podcast series, we're talking about market research and data visualization. Data visualization and data representation are an important part of market research reporting because they make data sets that might be […]

This episode is all about market research and marketing in China and features episode guest Andrew Kuiler, who joins the conversation by telephone from Shanghai. Andrew Kuiler is the CEO and founder of The Silk Initiative (TSI), a brand consultancy located in Shanghai, China. Doing a bulk of its business working with brands in the food and […]

The thirteenth episode of Stories of Market Research: The Insightrix Podcast is here. This episode is all about market research and marketing in China and features episode guest, Andrew Kuiler, who joins the conversation by telephone from Shanghai...

In our latest podcast episode, Market Research & Prototype Testing, our host is joined by our Research Director, Lang McGilp, as co-host to speak with episode guest, Ben Jacobson. Ben is a partner at Conifer Research, a design research consultancy in Chicago that has worked in prototype testing with brands that include Samsung, Pepsi, Nestle […]

Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode to get you through those summer days. In our latest podcast episode, Market Research & Prototype Testing, Duncan is joined by our Research Director, Lang McGilp, as co-host to speak with episode guest, Ben Jacobson...

Welcome to the Insightrix Recap of IIeX NA 2019! The 2019 Insights Innovation Exchange North America (IIeX NA) conference was in Austin, Texas in April and members of the Insightrix Communities team were in attendance – and we get to hear all about it! To kick off the episode, we speak with a client success manager with our Insightrix Communities […]

Insightrix was at IIeX NA 2019! The 2019 Insights Innovation Exchange North America (IIeX NA) conference was in Austin, Texas in April and members of the Insightrix Communities team were in attendance – and we get to hear all about it!

Considering that Insightrix is an agile and independent market research company, always looking to explore and benchmark new and developing industries, we wanted to learn more about cannabis in Canada and explore the business sector further.

In the tenth episode of Stories of Market Research: The Insightrix Podcast, we’re exploring the cannabis retail sector...

Stories of Market Research: The Insightrix Podcast is back with a brand new episode for a brand-new season. Season 2 opens with Episode 9: Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur and communications consultant, Katrina German...

Stories of Market Research: The Insightrix Podcast is back with a brand new episode for a brand new season. Season 2 opens with Episode 9: Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur and communications consultant, Katrina German. In our conversation, Katrina unpacks some of the knowledge and the […]

Welcome back! We've been away for a while, planning and producing a brand new second season of Stories of Market Research: The Insightrix Podcast for 2019. Since it's been a while, we thought we would produce a short schedule update to let you know where we've been and what we've been up to – as […]

Since it's been a while, we thought we would produce a short schedule update to let you know where we've been and what we've been up to - as well as to give a sneak peak into what is coming in Season 2.

The seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and how the practice has changed over the years. We also speak to some of the benefits companies can expect from ad testing.

The seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and how the practice has changed over the years. We also speak to some of the […]

In our sixth episode, we're discussing market research online communities - What are they? What kinds of research do they do? Just who is using them?

We're joined by Megan McDowell, an Insightrix Communities Account Manager and all-around expert on online communities. She lays out what they are and how they are used, and speaks to an Insightrix Communities project, Young Futures, to illustrate some of their benefits and new ways these powerful research tools can be used.