Podcasts about usertesting

Episode web page: https://bit.ly/4nZFApH ----------------------- Episode summary: How do you know when your content is hitting the mark? And once you do, how can you scale it efficiently and strategically? In this episode of Insights Unlocked, host Nathan Isaacs sits down with Ross Simmonds, CEO of Foundation, a B2B content marketing agency known for its bold distribution strategies. Ross breaks down how to move beyond guesswork in content marketing by identifying real signals of content-market fit and using those insights to fuel smarter, faster content creation. From mining Reddit threads to making your content "baby unicorns," Ross shares tactical strategies for understanding your audience, experimenting with purpose, and leveraging data to guide decision-making. He also discusses why marketers should embrace AI to scale their efforts and stay competitive—without losing the curiosity and creativity that drives meaningful engagement. Whether you're a solo content creator or part of a larger marketing team, this episode is packed with practical advice on how to produce content that resonates, distributes well, and drives real business results. What you'll learn in this episode: Why content, like products, needs to have a strong fit with your audience How to spot signals of content-market fit across platforms like Reddit, X (Twitter), LinkedIn, and more Why you need to slow down in order to move faster—and how to "be the meerkat" in your marketing strategy Tips for running quarterly content reviews and influencing stakeholders with data How one tweet became a foundational content pillar for Ross's entire brand strategy The role of curiosity and experimentation in finding new content channels before they're saturated How to embrace AI to boost efficiency, scale distribution, and improve as a marketer Resources & Links: Ross Simmonds on LinkedIn (https://www.linkedin.com/in/rosssimmonds/) Foundation (https://foundationinc.co/) Distribution.ai (http://Distribution.ai) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast About the show: Insights Unlocked is the go-to podcast for marketing, UX, product, and CX leaders. Each week, we feature candid conversations with the builders and thinkers behind today's most impactful customer experiences. Brought to you by UserTesting

Will designers be replaced by AI? Figma VP Engineering share with us insights about what's next for Figma Make, Figma Design as well as his overall advices around AI...

Are you a SaaS founder wondering How to Build a Growth Operating System That Helps Teams Deliver Real Value? Growing a B2B SaaS company can often feel messy. Teams try lots of different tactics, hoping that something will finally work. But this kind of scattered approach rarely leads to long-term, repeatable success. In this episode of the Grow Your B2B SaaS Podcast Joran Hofman sits down with growth expert and coach Andrew Capland. Andrew explains how to move beyond one-off growth hacks and start building what he calls a Growth Operating System. This system helps teams focus on delivering real value, work together more effectively, and create results that can scale over time.Key Timecodes(00:00) - Cold Open: North Star Metric, Activation vs Retention, and Copying Playbooks Pitfalls(01:02) - Host Introduction: B2B SaaS Growth Operating System with Andrew Capland(01:46) - Why Tactics Alone Fail: The Case for a Growth Operating System in B2B SaaS(02:01) - Andrew's Journey: From Growth Content to Executing a Growth Operating System(03:40) - When to Implement a Growth OS: From Random Acts of Growth to Repeatable Systems(04:20) - Growth OS Building Blocks: Strategy, KPIs, Rituals, Templates, Frameworks(05:37) - Plug-and-Play Templates: Customizing the Growth Operating System for Your Stage(06:25) - Growth Strategy 101: North Star, Vision, Levers, Bets, and Milestones(07:25) - Choosing a North Star Metric: Activation and Retention as Leading Indicators(08:31) - Activation Example: The Facebook “7 Friends in 5 Days” North Star Metric(09:43) - Defining Activation: Customer Interviews, Milestones, and Value Realization(10:47) - Cross-Functional Growth: Sales, Product, CS Inputs and Growth Leadership(12:26) - Earning Ownership: Become the Expert on the Problem (Activation/Retention)(15:14) - Sponsor Break: SaaStock Dublin – B2B SaaS Founder Networking and Investors(16:45) - Founder vs Growth Leader: Ownership Shifts from Early Stage to Scale(17:35) - Common Growth Mistakes: Copy-Pasting Big Tech Playbooks vs ICP Fit(19:06) - Case Study: Airbnb Referral Program Copycat That Flopped (and Why)(20:13) - Managing Growth Setbacks: Trophy File Mindset and Learning-First Experiments(23:08) - Using AI in Growth: Train on Your A/B Tests, Learnings, and Audience Data(25:16) - Documentation is a Growth Lever: Standardize Learnings and Onboarding(26:20) - Hiring Your First Head of Growth: Skill-Problem Fit and Translating Jargon(28:40) - Alignment First: What Growth Owns, Accountability, and Collaboration Rules(29:20) - Problem Selection: Scoping High-Leverage Bets and Measuring Outcomes(30:34) - Low-Volume SaaS: Qualitative Research, Session Recordings, and User Testing(32:12) - Essential Tool Stack: CRM/Marketing Automation, Product Analytics, In-App Messaging(33:45) - The Next 2–3 Years: Train AI on Proprietary Growth Data to Predict Outcomes(35:23) - Stage Advice: From 0–10K MRR—Find One Acquisition Channel and One Retention Channel

Résoudre un problème ne veut pas forcément dire designer une interface ! Quelles alternatives ? Dans quels contextes ? On en discute ensemble…

Today's episode of the Punk CX podcast features Chris Koehler, the Chief Marketing Officer at Twilio. We discuss Twilio's recently published State of Customer Engagement Report, how many brands are using AI to personalise experiences and the impact they are seeing as a result, customer concerns about the use of their data, the rise of first-party data strategies, how increasingly customers want control over their personalisation settings, whether we are witnessing a convergence of marketing, sales, and customer service teams, data sharing and collaboration, and finally, why executives need to step out of their “ivory towers.” This interview follows on from my recent interview – Closing the CX chasm – Interview with Jamie Anderson of UserTesting – and is number 557 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face. From AI-powered search and agents, to disconnected content ecosystems, collapsing funnels, and new expectations for sustainability and meaning, the way users discover, evaluate, and buy has shifted. Whether you work in travel or not, this episode delivers insight into how to adapt your digital strategy for a fragmented, AI-enhanced, and purpose-driven customer journey. In This Episode: Why AI is collapsing the funnel Users no longer move in a straight line from awareness to action. Conversations with AI agents like ChatGPT are replacing multi-step journeys. Whoever owns the AI conversation, owns the customer. From connected to disconnected content The shift from traditional, connected social feeds to short-form, algorithmically driven discovery (Reels, TikToks, Shorts) has changed how we build awareness and trust. AI Overviews and Answer Engine Optimisation With 55% of Google searches now including AI summaries, Daniel explains why SEO alone is not enough and how Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the new battlegrounds. Agents are doing the work From itinerary planning to automated bookings, AI agents are reshaping how users interact with brands, often bypassing websites altogether. The new role of structured data Matthew shares how travel brands must now treat structured markup (schema) as a new kind of distribution, ensuring they are machine-readable to AI systems. Why user testing must change Daniel explains why marketers must rethink usability testing to account for personalised algorithms, behaviour-based ad targeting, and AI-powered search. Brand loyalty as a survival tactic In an age of disintermediation, programmes like Bonvoy are keeping users loyal through gamification and exclusive benefits, offering lessons for all industries. Content strategy for the AI era From FAQs and multilingual support to video answers and UGC, the path to visibility is paved with granular, high-quality, human-first content. Industry Case Study: Travel Through a detailed conversation with Matthew Gardiner, the episode explores how the travel industry has continually adapted to disruption. From the rise of OTAs and TripAdvisor to today's challenges around AI agents, soft adventure trends, live tourism, and sustainability expectations, travel may be the canary in the coal mine but its lessons are highly applicable to every sector. Key Takeaways: AI is not just changing how people search; it is rewriting how people trust, book, and choose. Being mentioned in AI conversations is the new SEO. Structured data and FAQ-rich content are your ticket in. Agents now do things, not just recommend. Optimising for transactions and post-click experience is vital. Loyalty schemes, brand identity, and customer advocacy matter more than ever to bypass AI's generic results. Usability testing must reflect real, personalised experiences, not idealised lab setups.

Dr. Nesrine Changuel nous partage son retour d'expérience et sa méthode Product Delight. ➡️ Commandez dès maintenant “Product Delight: How to Make Your Product Stand Out with Emotional Connection” : https://amzn.to/4nzFIMv

Garth Heckman The David Alliance TDAgiantSlayer@Gmail.com    I heard it again… I am broke and I need extra money… I don't know what to do?      Freelance Your Skills Online: Use platforms like Upwork, Fiverr, or Freelancer to offer services such as writing, graphic design, programming, data entry, social media management, or virtual assistant work. You leverage existing skills and set your own hours. Pet Sitting or Dog Walking: If you love animals, use apps like Rover or Wag! to find gigs watching pets in your home or theirs, or taking dogs for walks. This offers flexible hours and is often in high demand. Deliver Food or Groceries: Drive for services like Uber Eats, DoorDash, or Instacart. You can work on a flexible schedule and earn money delivering meals or groceries to people in your area. Sell Unwanted Items: Declutter your home and sell unused items like clothing, furniture, electronics, or books on platforms like eBay, Facebook Marketplace, Poshmark, or at a local yard sale. Take Paid Online Surveys and Participate in Focus Groups: Websites like Survey Junkie, Swagbucks, or Respondent pay you for sharing your opinion. Surveys are low-effort and can be done in your spare time, while focus groups often pay a higher hourly rate. Rent Out a Room or Your Car: If you have a spare room, you can rent it out for short-term stays on platforms like Airbnb. If you don't use your car often, you can rent it out through car-sharing services like Turo. Test Websites and Apps: Companies will pay you to test their websites and apps for usability, providing feedback on your experience. Services like UserTesting often offer a quick, one-time payment per test. Tutoring (Online or In-Person): If you are knowledgeable in a specific subject, language, or skill, you can tutor students online or locally. Sites like Wyzant or Chegg Tutors can help you find clients and set your rate. Complete Local Odd Jobs/Tasks: Use apps like TaskRabbit to find small gigs in your community, such as assembling furniture, light yard work, cleaning, or running errands for others.     The Bible does not contain a specific book on "business" or "entrepreneurship" as modern concepts, but it offers numerous principles regarding work, wealth, diligence, and ethical conduct that are highly relevant to both. Here are the key biblical principles applied to business and entrepreneurship:   1. Work and Diligence are Commended   The Bible encourages hard work and warns against laziness. This principle is fundamental to a successful venture. Diligence brings reward: "Lazy hands make for poverty, but diligent hands bring wealth." (Proverbs 10:4). Diligent hands: active, eager, willing to try anything….. When I first got online and saw the possibilities I figure out something pretty quick. Not every youth pastor had my creative skill and writing lessons for youth. I was already a regular contributor/writer for YouthWorker Journal - So I would put together these really good power point lessons with great applications. Then I sold them online… and guess what - people bought them!  To pay my bills I have lots of skills and I will try anything.  I have taught guitar, drums, I am a personal trainer. But all these things fit within my calendar. I can't take on another hourly, full time job - I am still and first a pastor. So Diligent hands seek what works best for each person.  Just today I hit up a woman who has a unique skill for other women- I can't give to much away just yet. But she absolutely loved my idea and wants to come on board. We will typically work with about 25 women for one night a week and make a few thousand dollars. Diligence - try anything and if you fail - keep trying.    YESTERDAY SOMEONE ASKED… Hey you said a $1000 bucks a week… how could you do that with just Uber… well my thought (and I did not explain it fully- sorry) is between uber, teach a lesson, sell something a $1000 a week is easy. Hey first and foremost - you better have a budget and stick to it! Or you will never have enough money!    Purposeful work: The creation narrative and later writings present work as a good, God-given activity (Genesis 2:15, Colossians 3:23-24). Work is seen as service, not just to people, but ultimately to the Lord…. Maybe you are asking the wrong question… maybe you should ask God what can I do to add value to your kingdom and get paid at the same time. A great friend of mine teaches martial arts/self protection… but he is also a strong believer. He gets paid well, has a strong client list, but uses this opportunity to share Christ all the time. It is a win win.    2. Stewardship and Investment   The concept of stewardship is central, suggesting that everything a person possesses—time, talent, and treasure—ultimately belongs to God and should be managed wisely… here is an idea, managing our time also means charging for our time. Listen I have a ton of people that would call me a friend - many times they want me to teach or train them for free because I am a friend and on top of that a pastor. Here is one simple rule I let them in on all the time. I have to charge my friends because my enemies won't do business with me. I say it in a fun loving way, but it gets the point across.  The Parable of the Talents (Matthew 25:14-30): This parable is often cited as a direct encouragement for enterprise and investment. The master praises the servants who invested their money and produced a profit, while rebuking the one who buried his talent out of fear. This emphasizes the expectation of using resources (gifts, skills, capital, talents) productively, taking calculated risks, and seeking growth… is a God thing. It is a value to our maker.  The lazy servant is called wicked. He acted in fear… fear kept him from seeing his investments take off. FEAR will stop 95% of all people who have ideas to make extra money… but if you are lazy fear is a great excuse to fall back on. I will forever nag my friend for not acting on his stupid idea… it was Uber, but he never acted on it… FEAR!  Prudence and Planning: "For which of you, desiring to build a tower, does not first sit down and calculate the cost, whether he has enough to complete it?" (Luke 14:28). This speaks to the need for careful planning, foresight, and sound financial management in business… most buisinesses fail due to lack of financial backing and a lack of planning. I used to have the #1 powerlifting gym in the country. Now I have a nice small personal training gym. It has everything I need…in time I will open another gym for body soul and spirit. But until then I just keep planning, picking up equipment that is a steal… and when the time is right - Boom I will act. But I will no longer rush into things! 

Garth Heckman The David Alliance TDAgiantSlayer@Gmail.com    I heard it again… I am broke and I need extra money… I don't know what to do?      Freelance Your Skills Online: Use platforms like Upwork, Fiverr, or Freelancer to offer services such as writing, graphic design, programming, data entry, social media management, or virtual assistant work. You leverage existing skills and set your own hours. Pet Sitting or Dog Walking: If you love animals, use apps like Rover or Wag! to find gigs watching pets in your home or theirs, or taking dogs for walks. This offers flexible hours and is often in high demand. Deliver Food or Groceries: Drive for services like Uber Eats, DoorDash, or Instacart. You can work on a flexible schedule and earn money delivering meals or groceries to people in your area. Sell Unwanted Items: Declutter your home and sell unused items like clothing, furniture, electronics, or books on platforms like eBay, Facebook Marketplace, Poshmark, or at a local yard sale. Take Paid Online Surveys and Participate in Focus Groups: Websites like Survey Junkie, Swagbucks, or Respondent pay you for sharing your opinion. Surveys are low-effort and can be done in your spare time, while focus groups often pay a higher hourly rate. Rent Out a Room or Your Car: If you have a spare room, you can rent it out for short-term stays on platforms like Airbnb. If you don't use your car often, you can rent it out through car-sharing services like Turo. Test Websites and Apps: Companies will pay you to test their websites and apps for usability, providing feedback on your experience. Services like UserTesting often offer a quick, one-time payment per test. Tutoring (Online or In-Person): If you are knowledgeable in a specific subject, language, or skill, you can tutor students online or locally. Sites like Wyzant or Chegg Tutors can help you find clients and set your rate. Complete Local Odd Jobs/Tasks: Use apps like TaskRabbit to find small gigs in your community, such as assembling furniture, light yard work, cleaning, or running errands for others.     The Bible does not contain a specific book on "business" or "entrepreneurship" as modern concepts, but it offers numerous principles regarding work, wealth, diligence, and ethical conduct that are highly relevant to both. Here are the key biblical principles applied to business and entrepreneurship:   1. Work and Diligence are Commended   The Bible encourages hard work and warns against laziness. This principle is fundamental to a successful venture. Diligence brings reward: "Lazy hands make for poverty, but diligent hands bring wealth." (Proverbs 10:4). Diligent hands: active, eager, willing to try anything….. When I first got online and saw the possibilities I figure out something pretty quick. Not every youth pastor had my creative skill and writing lessons for youth. I was already a regular contributor/writer for YouthWorker Journal - So I would put together these really good power point lessons with great applications. Then I sold them online… and guess what - people bought them!  To pay my bills I have lots of skills and I will try anything.  I have taught guitar, drums, I am a personal trainer. But all these things fit within my calendar. I can't take on another hourly, full time job - I am still and first a pastor. So Diligent hands seek what works best for each person.  Just today I hit up a woman who has a unique skill for other women- I can't give to much away just yet. But she absolutely loved my idea and wants to come on board. We will typically work with about 25 women for one night a week and make a few thousand dollars. Diligence - try anything and if you fail - keep trying. 

Today's episode of the Punk CX podcast features Jamie Anderson, Chief Revenue Officer of UserTesting. Jamie joins me today to talk music, the mismatch between what companies believe they deliver and what customers actually experience, and how this can be fixed with human-first design. We also explore how AI risks disconnecting teams from real human needs if left unsupervised, why many digital experiences suck and what we should do about it. This interview follows on from my recent interview – Creating a customer service system that scales without losing authenticity – Interview with Ty Givens of CX Collective – and is number 556 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Il faut se le dire : nos outils du quotidien n'ont pas tellement changé les 3 dernières années malgré l'IA... Pourquoi les designers n'ont pas réussi à infuser cette technologie dans nos outils existants ? Quel est l'ingrédient manquant ?

Temps limité ? Accès difficile aux utilisateurs ? Founder-led decisions ? Découvrons comment intégrer l'UXR au sein d'une startup…Découvrez la formation UX France sur https://uxfrance.com ou en prenant directement contact à commercial.uxfrance@gmail.com

Episode web page: https://bit.ly/46FFJbA ----------------------- Episode summary: In this episode of Insights Unlocked, we dive deep into the intersection of customer research, growth strategy, and fast decision-making with Asia Orangio, founder and CEO of DemandMaven. Host Lija Hogan, principal of experience research strategy at UserTesting, guides the conversation as Asia shares how product-led SaaS companies can find traction by uncovering the real problems hiding behind the data. Key topics discussed: The art of understanding customers: Asia's unexpected journey from oil painting to SaaS growth consultancy, and how her artistic background sharpened her skills in reading human behavior and motivation. Making KPIs talk: Why every important business metric can be unpacked through thoughtful customer conversations—and how to ask the right questions to get there. Dispelling research myths: Asia challenges the common belief that customer research is slow, expensive, or overly complex. Instead, she shows how fast and focused studies can lead to high-impact decisions. Interviewing for impact: Best practices for customer and churn interviews, including how to design research studies that align with your company's stage and challenges. Getting buy-in through presence: Why having founders and executives attend research interviews can be the game-changer for turning insights into action. Prioritizing what matters: How to separate controllable vs. uncontrollable churn factors, and how to turn qualitative feedback into a roadmap of quick wins and long-term opportunities. Quotes worth highlighting: “Behind every KPI you want to improve, there's a set of conversations you can have. You can make the number talk.” – Asia Orangio “Research doesn't have to take six months. You can get meaningful insights in two weeks—or less.” – Asia Orangio Resources & Links: Asia Orangio on LinkedIn (https://www.linkedin.com/in/asiaorangio/) Lija Hogan on LinkedIn (https://www.linkedin.com/in/lija-hogan-894769/) DemandMaven website (https://demandmaven.io/) DemandMaven podcast (https://in-demand.castos.com/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Chaque transformation technologique redesign notre métier, qu'en sera-t-il pour 2026 ?Découvrez la formation UX France sur https://uxfrance.com ou en prenant directement contact à commercial.uxfrance@gmail.com

Découvrez la formation UX France sur https://uxfrance.com ou en prenant directement contact à commercial.uxfrance@gmail.com

In this episode of Building Better Developers with AI, hosts Rob Broadhead and Michael Meloche revisit a classic topic: The Power of Clickable Demos in the Software Development Lifecycle. This time, they reframe it through the lens of demo-driven development, exploring how lightweight prototypes align teams, validate ideas, and reduce costly missteps. What is Demo-Driven Development? Demo-driven development utilizes interactive prototypes early in the lifecycle to demonstrate how an application might function before coding begins. These demos link wireframes or screens together into a simple, clickable flow. Low fidelity: Basic wireframes to test flow and logic. High fidelity: Polished UI mockups that look like production. Best practice: Begin low fidelity and add detail only as needed. “Demo-driven development gives stakeholders something to touch and test—without weeks of coding.” How Interactive Demo-Driven Development Improves Alignment Instead of static diagrams, teams can walk clients through interactive experiences that make requirements tangible. This approach helps uncover gaps, clarify assumptions, and prevent misunderstandings. Even a rough demo can save hours of rework by sparking conversations that written requirements alone often miss. Benefits for Developers, Managers, and Clients Prototypes provide value across roles: Developers: Spot design flaws early and estimate with more confidence. Product managers and designers: Validate ideas quickly and secure buy-in. Clients and end users: Interact with something realistic, making feedback far easier. “Many times, a demo exposes what was never written in requirements—but was always assumed.” Common Pitfalls to Avoid As Michael points out, demos can sometimes create false direction. Stakeholders may perceive the prototype as production-ready, prompting teams to release features that are rushed or incomplete. To prevent this: Emphasize that prototypes are exploratory. Focus on solving the problem, not polish. Avoid over-engineering features that may never be built. Using Prototypes for A/B Testing One strength of this approach is the ability to test multiple designs quickly. By creating different variations of a flow, teams can gather real feedback and compare preferences. For instance, rotating two demo versions on a website gives instant insight into which design resonates most, ensuring decisions are based on evidence rather than guesswork. Tools and Workflow for Demo-Driven Development Rob and Michael highlight practical ways to make demos effective: Start with wireframes – concentrate on flow, not design. Choose the right tools – Figma, Adobe XD, Sketch, or basic HTML/CSS. Test before presenting – nothing derails a meeting faster than broken links. Guide discussions – keep clients from getting stuck on minor details, such as colors. Keep it lean – focus on essentials that prove the concept. “Solve the problem first. Make it pretty later.” Why This Approach Still Matters Today Revisiting this topic highlights the continued value of demo-driven development. It accelerates feedback, ensures alignment, and keeps projects focused on real user needs before heavy development begins. When used wisely, it reduces risk, minimizes wasted effort, and helps teams deliver software that both functions effectively and delights users. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Building Out Your Application From a Demo How to Create an Effective Clickable Demo Successful Presentation Tips for Developers: Effective Demo Strategies Transform Your Projects: The Ultimate Guide to Effective User Stories The Developer Journey Videos – With Bonus Content Building Better Developers With AI Podcast Videos – With Bonus Content

Amandine, Lead Product Manager chez POINT.P, partage son expérience sur la gestion de la phase de Discovery dans le cycle de développement produit. Elle explique

Durant un process de recrutement design, le case study est souvent un incontournable… Je vous partage mes 3 pires échecs afin que vous puissiez éviter de commettre les mêmes erreurs !

Lovable, Replit, Figma Make, d'excellents outils de prototypage mais trop lents… Découvrons ensemble Claude Artifact, une solution plus légère mais bien plus rapide pour donner vie à vos concepts les plus farfelus !

Linear, IA Writer et même TikTok ont utilisé l'opinionated design pour se créer une place au sein d'un écosystème ultra-concurrentiel… Aujourd'hui on analyse Queue, une app qui a su s'immiscer dans le monde du podcast grâce à une philosophie forte.

Checkbox, Radio button, Toggle, Select... tous ces éléments sont clés dans les formulaires en ligne mais les maitrisez-vous dans les moindres détails ? On plonge en profondeur dans le design de l'élément checkbox pour en devenir des experts !

Exploiter l'IA en équipe de manière efficiente est encore un défi non résolu... Après des mois de réflexion et de tests, je vous partage mes réflexions et conseils sur le sujet !

Dr. Laura welcomes Dr. Joel Davis Brown. Chief Visionary Officer of Pneumos LLC, sought-after speaker, and author of “The Souls of Queer Folk: How Understanding LGBTQ+ Culture Can Transform Your Leadership Practice”, to Where Work Meets Life™ to talk about his journey, leadership, and what we can all learn from the queer community. Joel discusses how he worked to uncover what it means to be queer from an ethnographic standpoint, validating and understanding the community, in order to understand their leadership lessons. Joel and Dr. Laura explore the nine queer leadership principles from Joel's book, including justice, verve, resilience, and interconnectedness, which are core leadership competencies everyone should embrace. Joel highlights the importance of gratitude, differentiating it from toxic positivity, the significance of coming out, how leaders must heal themselves to do transformational work, and how soulful leadership embodies the essence of an individual. The conversation illuminates the depths of experience in the queer community, the insights Joel has pulled from the community to write his book, and the power of interconnectedness and storytelling.“Leadership is a life book. It's not a business book. So leadership applies to how you lead yourself, how you interact and engage with your family, your spouse, your children, your community, and yes, with the world. And so in that space, I think there's an opportunity for people to learn and to benefit from the wisdom of the queer community, asking: how can I be better as an individual? How can I be a better version of myself? How can I have a better relationship with my family? How can I support my organization? And also, how can we create a better planet? So that's in essence what this book is about.” Dr. Joel Davis BrownAbout Dr. Joel Davis Brown Esq., Ed.D., CLC:Dr. Joel A. Davis Brown is the Chief Visionary Officer of Pneumos LLC, a management consulting company based in San Francisco, California, and Nairobi, Kenya, specializing in cultural intelligence, leadership development, organizational strategy and change management, and strategic storytelling. Joel is also the co-owner of MetaPrinciple, a training and certification company that coaches practitioners on sustaining systems work globally using a modern theory of change.Best known for his critical analysis, creativity, humor, and his ability to build consensus, Joel has partnered with Fortune 500 Companies, non-profit organizations, and government agencies to help them achieve sustained growth and organizational breakthroughs. He has worked with the City and County of San Francisco, Apple, Workday, UserTesting, the United Nations, Pivotal Enterprises, PriceWaterhouseCoopers, the American Civil Liberties Union, and many other Fortune 500 companies, nonprofits, and institutions of learning.Joel is a member of several professional communities, including SIETAR, SIETAR Europa, Young SIETAR, and the International Association of Cross-Cultural Management. Joel is also a certified facilitator with the Cultural Detective suite of intercultural tools. Since 2018, Joel has served as an adjunct professor at the IESEG Management school in Lille and Paris, France, where he teaches Masters courses on emotional intelligence, strategic storytelling, and story listening. Joel has also designed programs that focus on Ethics in Leadership, Cross-cultural Dialogue, LGBTQ Inclusion, and Men's Leadership.Joel has his Juris Doctor degree from the University of Virginia School of Law and his doctorate in educational leadership from Saint Mary's College of California, which included domestic and international coursework in design thinking, global citizenship, innovation, and peace education. Joel has travelled to nearly 95+ countries, is conversational in Spanish, and has studied abroad in Costa Rica. Joel is also a nationally recognized spoken word artist in the United States. His award-winning and best-selling book, “The Souls of Queer Folk: How Understanding LGBTQ+ Culture Can Transform Your Leadership Practice,” was published in February 2023. Joel also curates and facilitates a Queer leadership forum, the Queer Leaders Lens, for aspiring and established LGBTQIA2S+ leaders all around the globe. Resources:Website: JoelDavisBrown.comWebsite: Pneumos.comBook: “The Souls of Queer Folk: How Understanding LGBTQ+ Culture Can Transform Your Leadership Practice” by Dr. Joel A Davis BrownLinkedIn: JoelAnthonyBrownInstagram: @JoelABrownPaulo FreireAnne FrankLearn more about Dr. Laura on her website: https://drlaura.liveFor more resources, look into Dr. Laura's organizations: Canada Career CounsellingSynthesis Psychology

Une recherche sans résultat, un tableau vide, une grille sans éléments… autant d'occasions de guider vos utilisateurs et de promouvoir votre valeur produit !

Arrivé sur le tard, Figma Make propose une approche légèrement différente des précurseurs comme Bolt, Lovable, Replit ou Cursor… Profitant d'un écosystème mais aussi de ses contraintes, est-ce que Make arrivera à se détacher ? Voici mon analyse…

By now, we've talked a lot about moving from being an implementer to someone who empowers others. You've started offering supportive services and built out a design system to help teams move faster. But if we're serious about scaling UX across an organization, we need to go even further.We need to make sure people have access to the right tools.Because even with a design system, your colleagues won't be able to do much UX work unless they have the means to run surveys, test ideas, analyze user behavior, or check accessibility. And if they're left to figure that out on their own, they'll waste time, pick poor tools, or give up altogether.Why a UX Tool Suite MattersIf you want your colleagues to take on more UX tasks themselves, you can't just leave them to it. You have to make it easy.Providing a pre-approved, easy-to-access set of tools helps in several ways:Saves time: No more researching dozens of survey platforms or testing toolsEnsures quality: You know the tools work and produce reliable resultsMakes training easier: Everyone is using the same toolset, so onboarding is simplerImproves collaboration: Results are more consistent, making it easier to share and interpret findingsYou're not just giving people tools. You're removing friction. And that makes adoption of UX practices far more likely.What Tools Should You Include?There's no single "perfect" toolkit. What works for one team may not work for another. But in general, you'll want to support the following areas:User ResearchSurveys, polls, and feedback tools. Things like Typeform, Google Forms, or UserTesting for more in-depth work.Data VisualizationTools to create personas, journey maps, or visualize research insights. Miro, UXPressia, or Figma's FigJam are good options here.Usability TestingRemote or in-person tools like Lookback, Maze, or even moderated sessions using Zoom and screen sharing.PrototypingFigma is the go-to for many teams, but simpler tools like Balsamiq might be better for beginners. Adobe XD or Axure offer more advanced options. Pick what fits your team's needs and existing skills.AnalyticsHeatmaps and behavior tracking via tools like Microsoft Clarity, Hotjar, or Google Analytics.AccessibilityBasic checks can be done with free tools like Axe DevTools, WAVE, or Siteimprove.It doesn't matter whether you go with an all-in-one platform or mix-and-match a few niche tools. The important thing is that the tools are:Easy to learnAlready availableApproved through procurementClearly documented, ideally with how-to guides or short trainingMake It Easy to Say "Yes"The best way to roll out a toolkit is to make it dead simple for people to start using it. That might mean:A Notion page listing your approved tools, with links and login infoA 15-minute intro video explaining what each tool doesTemplates for common tasks (like a usability testing plan or survey structure)Short drop-in training sessions to help people get startedWhen you lower the activation energy, you increase adoption. It's that simple.You're Not Just Providing Tools. You're Shaping BehaviorThis isn't just about giving people tools. It's about shaping a new culture.By equipping others, you're embedding UX into their daily practice. You're helping them build good habits. And you're removing one more excuse for not putting users first.It's one of the clearest ways to expand your influence without burning out.Outie's AsideIf you run a freelance practice or agency, this applies just as much to you. But in your case, your "colleagues" are your clients.Most clients want to do the right thing. They just don't know how. By giving them a simple toolkit, you make it easier for them to run with your ideas even after the project is done.Here's what that could look like:Provide a shortlist of free or low-cost research tools they can use between engagementsCreate a reusable testing script they can adaptOffer a client dashboard (Notion, Trello, or similar) that links to helpful resourcesRecord a short Loom video showing them how to run a simple usability testThat small investment makes you more valuable and deepens the relationship. It shows you're thinking long-term. Not just about the deliverables, but about their ongoing success.Curating a suite of UX tools might seem like a small step, but it can have a huge impact. When you remove the guesswork and make it easy for people to do good UX work, you unlock progress across the whole organization.It's one more way you move from being the person who does UX to the person who enables it.In the next lesson, we'll look at creating a preferred supplier list - another essential resource that helps your colleagues stay on track, even when you're not in the room.

Durant un process de recrutement, le case study design est souvent une étape cruciale… Beaucoup de possibilités, peu de contexte, voici quelques conseils qui pourront vous aider à mieux performer !

ChatGPT, c'est bien, un agent IA c'est mieux… L'agentique, on en entend parler partout mais le concept reste souvent flou. Dans cet épisode, je vous propose des exemples concrets, une définition simple et des conseils actionnables pour se familier avec le design de ces nouveaux produits…

Et si le chat n'était pas la seule solution ? Canvas, inline AI, typing picker, smart selection… peuvent être des solutions viables voir optimales ! On explore ces patterns ensemble dans cet épisode.

What if you could close the gap between what you think your customers experience and what they actually feel—using raw, unfiltered feedback you can see and hear for yourself? In a constantly evolving digital landscape, the journey from a customer's very first click to their final interaction is more complex—and crucial—than ever before. But many leaders believe that their customer experience is far better than it really is—a costly blind spot that leads to missed opportunities for building trust and loyalty. How can organizations truly see their products and services through their customers' eyes and outpace the competition in building brand confidence? You won't want to miss this week's Delighted Customers Podcast, where Mark Slatin sits down with Baran Erkel, Chief Strategy Officer at User Testing. Baran's rich background—from developer to consulting to enterprise SaaS leadership—gives him a unique 360-degree view on why empathy at scale is the new differentiator and how User Testing's platform enables businesses to bring the authentic voice of the customer into every decision. If you're a leader who wants to turn insight into action, streamline feedback loops, and future-proof experiences in the age of AI, Baran's expertise is essential listening. Here are three compelling questions Baran Erkel answers on this episode: Why is traditional customer feedback (like NPS surveys) not enough for truly understanding and closing the customer experience gap? How does User Testing enable organizations to “get out of the building” and immerse themselves in real-time, video-based customer feedback—even at scale? What is the transformative role of AI in the future of human insights, feedback, and designing for trust? Tune in to this insightful conversation and discover how to proactively bridge blind spots in your customer journey. Listen and subscribe on Apple Podcasts and Spotify—or catch Delighted Customers on all of your favorite podcast platforms so you never miss an episode! Meet Baran Erkel Baran Erkel is the Chief Strategy Officer at User Testing, where he leads strategy, corporate development (including mergers and acquisitions), and product management for their industry-leading platform. With over 15 years in enterprise software and a career foundation in computer science and consulting, Baran's passion lies in helping businesses harness human insights to drive innovation and deepen customer trust. User Testing, founded in 2008, now serves over 3,000 clients—including global enterprises in financial services, tech, and retail—by enabling rapid, actionable feedback through both digital and physical customer experiences. Baran is committed to equipping organizations with the tools and mindset shifts needed to close the “experience gap” and thrive in today's competitive landscape. Connect with Baran on LinkedIn. Show Note References Coupa Café anecdote illustrating the powerful impact of real-time, direct customer feedback The Bain & Company “CX Gap” statistic User Testing's role in transitioning from reactive to proactive customer listening The future of AI-powered feedback and its integration with human insights Don't forget to listen and subscribe—transform your approach to customer experience starting today!

La documentation produit, c'est pas sexy mais ça crée de la valeur pour vos utilisateurs finaux et même pour vous ! On découvre le pourquoi du comment ainsi que le comment du comment ensemble dans cet épisode…

Maybe you've already heard, but we're in the midst of significant global and technological change. It will be a struggle for many businesses to adapt, but IBM is a company that's no stranger to change. Time and again, they've reimagined, restructured, and refactored their business to stay relevant. Our guest today, Shani Sandy, is playing an important role in IBM's current transformation as VP of Experience Design. Welcome to a live episode of Design Better recorded at THiS Connect presented by UserTesting in New York. We're talking with Shani today about how her team stays connected to users to design great products, design's role in the new era of AI, and how IBM is evolving. *** Learn more about UserTesting *** Bio Shani Sandy is a visionary design executive whose ethos—DESIGNING FORWARD—reflects a career dedicated to propelling businesses, communities, and cultures through intentional, people-centered innovation. With a powerful blend of strategic leadership and creative insight, Shani has led transformative initiatives for Fortune 500 companies, including pioneering roles as the first Executive Creative Director at S&P Global and the first Design Executive at IBM Systems. Her expertise lies in integrating multidisciplinary design, AI, and emerging technologies to elevate user experiences, drive measurable business outcomes, and cultivate design maturity across organizations. Known for aligning design strategy with C-suite objectives, Shani excels at translating complexity into clarity and forging collaboration across functions to deliver lasting impact. She is a sought-after keynote speaker, having shared her insights at premier conferences including 3% Conference, AIGA National, and Adobe Creative Jam. A passionate mentor and advocate for underrepresented creatives, Shani is equally committed to shaping the future of design leadership as she is to delivering on today's innovation. Whether guiding enterprise transformation or nurturing the next generation of designers, Shani leads with bold vision, strategic execution, and an unwavering focus on outcomes.

Une surface unique à l'écosystème Apple avec des guidelines d'usage précises et une une complexité technique toute particulière. J'ai écumé les confs developpeurs de la WWDC 2026 pour vous condenser tout ce qu'il faut savoir sur le Liquid Glass !

Développer une app iOS de bout en bout, c'est l'opportunité de comprendre tous les métiers nécessaires à la création d'un produit numérique et un potentiel de génération de revenus

Mon usage de Figma a chuté ces derniers mois. De nouveaux outils ont pris la relève et répondent mieux à certains de mes besoins... ça devrait vous intéresser ! On parle de Lovable, Firebase Studio, Replit, v0, Windsurf, Cursor et tout ces nouveaux outils idéals pour de multiples use case du processus de conception produit.

Éliminer, Automatiser, Simplifier, le framework du Norman Nielsen Group propose une approche pragmatique pour augmenter la conversion de vos funnels et la satisfaction utilisateur. On découvre cette méthode ensemble dans ce guide UX. Article source: https://www.nngroup.com/articles/eas-framework-simplify-forms/

Episode web page: https://bit.ly/4370dIB ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode of Insights Unlocked, we're joined by Alita Kendrick, a UX researcher at Google leading accessibility research for the Google Cloud Platform and exploring new market opportunities. Alita discusses how generative AI is revolutionizing UX workflows—from streamlining planning docs to accelerating qualitative data analysis. Host Michael Domanic and Alita dive into how tools like Gemini, ChatGPT, and UserTesting's AI features are cutting research time in half and giving researchers back the space to focus on strategy, storytelling, and democratizing insights across organizations. Alita also shares real-world use cases, common pitfalls to avoid when starting with AI, and how AI can even help uncover your own unconscious biases. Whether you're a seasoned UX researcher or just starting to integrate AI into your work, this episode is packed with practical advice, inspiration, and a look at what the future holds for AI-powered research. Key topics discussed: How Alita uses AI throughout the research lifecycle—from planning to analysis Time savings and operational efficiencies achieved through AI tools Creative tools like NotebookLM, Claude, and Midjourney in UX workflows How to prompt AI effectively and avoid common early mistakes Balancing AI outputs with critical thinking and business context The role of AI in democratizing research and surfacing legacy insights Personal reflections on AI adoption, experimentation, and optimism for its future Resources & Links: Alita on Linkedin (https://www.linkedin.com/in/alita-kendrick/) Michael on LinkedIn (https://www.linkedin.com/in/michaeldomanic/) Alita's author site on NNG (https://www.nngroup.com/people/alita-kendrick/) Alita's Efficient UX course on NNG (https://www.nngroup.com/courses/efficient-ux/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

La concept map, un outil puissant pour débloquer les projets complexes. Découvrez ce qu'est une concept map, ses principaux cas d'usage (brainstorming, structuration d'idées, gestion de projets…) et des conseils pratiques pour l'utiliser efficacement. Idéal pour les entrepreneurs, créateurs et équipes produit en quête de clarté et de structure.

This interview was recorded live on May 1st for UserTesting's ThiS Connect City Tour. Interested in joining us for our next live show? We're joining an incredible lineup at #THiSConnect in NYC (including former Design Better guest Seth Godin), where we'll talk about customer experience, innovation, and the real impact of AI.

Episode web page: https://bit.ly/4d2nCOx ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode, UserTesting's Lija Hogan sits down with Jim Kalbach, Chief Evangelist at Mural and author of The Jobs to Be Done Playbook, to discuss how the “Jobs to Be Done” framework can transform UX and business strategy in today's growth-focused world. Jim unpacks how this mindset helps teams align around real customer needs and bridge the gap between design and business outcomes. He also shares insights on leveraging AI as a tool to enhance—not replace—human-centered research. Jim reflects on his career journey, his passion for experience mapping, and how reframing UX from a cost-saving function to a growth driver can earn teams greater influence in their organizations. Plus, he explains why empathy shouldn't stop at the customer—UX teams need to understand their business stakeholders just as deeply. Key takeaways: The evolution of jobs to be done from boardroom strategy to everyday design practice Why UX teams need to speak the language of business—and how the word “growth” can open doors How to gain executive buy-in by aligning with business goals and showing proof of impact Tips for using AI to support jobs-to-be-done research and scale customer insights The future of UX: creating more human-centric organizations by democratizing research mindsets Resources & Links: Connect with Jim Kalback on LinkedIn Jim's JTBD Playbook and Mapping Experiences books Mural Connect with Lija Hogan on LinkedIn Learn more about Insights Unlocked: usertesting.com/podcast

In this episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche walk you through how to demo your product in a way that not only shows off your work but also gathers critical feedback. Whether you're pitching to potential clients, investors, or internal stakeholders, the proper demo can shape the direction of your product and business.

Episode web page: https://bit.ly/4400s9a ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode of Insights Unlocked, Jason Giles, VP of Design at UserTesting, chats with Andrew Hogan, Head of Insights at Figma, about the evolving role of design in the AI era. Fresh off the release of Figma's 2025 AI Report, Andrew shares key takeaways from a survey of 2,500 designers and developers using AI in product development. The conversation covers how teams are shifting from experimentation to evaluating AI's real-world impact, why design is more crucial than ever for AI-powered products, and how successful teams are navigating the contradictions of rapid innovation. They also dive into the rise of agentic AI, the ongoing productivity vs. quality debate, and why tight design-dev collaboration is becoming non-negotiable. Whether you're building the next-gen user experience or exploring how AI fits into your workflow, this episode is packed with insights on making AI work for your team and your users. What you'll learn: Why 52% of builders say design is more important for AI products than traditional ones​ How agentic AI is emerging as the fastest-growing category—and what that means for UX The growing gap between AI's ability to speed up work and its impact on work quality Why “measured momentum” might best describe AI's trajectory in 2025 What high-performing teams do differently: iterate, collaborate, and stay flexible​ Resources & Links: Connect with Andrew Hogan on LinkedIn Andrew's Double Click blog post Connect with Jason Giles on LinkedIn Figma's 2025 AI Report: The year of AI at work Learn more about Insights Unlocked: usertesting.com/podcast

Épisode 1308 : Youpi, c'est les vacances et on vous a fait un joli récap des dernières news social media pour bien commencer la semaine !LinkedIn ouvre ses badges de vérification aux applications tiercesSur Internet, la confiance est devenue une monnaie rare. LinkedIn l'a bien compris et veut imposer ses badges de vérification partout, même au-delà de son réseau.LinkedIn poursuit sa quête de crédibilité et de lutte contre l'usurpation d'identité en étendant son programme de vérification d'identité à l'extérieur de sa propre plateforme.Selon LinkedIn, 75 personnes vérifient leur identité chaque minute sur la plateforme. Il y en a eu 750 depuis le début de cet épisodeDésormais, certains sites et applications tierces pourront intégrer et afficher le badge “Verified on LinkedIn” sur leurs services. Ce badge authentifie qu'un utilisateur a bel et bien vérifié son identité via LinkedIn, notamment son identité personnelle, son employeur ou son parcours universitaire.Comment ça marche ?Des plateformes partenaires comme Adobe Behance, TrustRadius, G2 ou encore UserTesting ont été choisies pour cette première vague. Par exemple, sur Behance, les créatifs pourront montrer leur badge LinkedIn directement sur leurs portfolios, renforçant leur crédibilité aux yeux de recruteurs ou de clients potentiels.Threads déploie ses publicités à l'ensemble des annonceurs MetaMeta ne compte pas laisser Threads végéter dans l'ombre : après un an de rodage, les publicités débarquent en masse sur la plateforme.Grosse actualité pour le petit frère d'Instagram : Threads annonce l'ouverture globale de son offre publicitaire. Après plusieurs mois de tests initiés début 2025 aux États-Unis et au Japon, tous les annonceurs Meta éligibles peuvent désormais acheter des emplacements publicitaires sur Threads.Facebook et Instagram face à une baisse d'usageUn aveu rare de Mark ZuckerbergLors d'une récente audience judiciaire, Mark Zuckerberg a reconnu que les utilisateurs passent désormais moins de temps sur Facebook et Instagram. Même si aucun chiffre précis n'a été donné, cet aveu confirme les suspicions croissantes autour du désengagement progressif sur ces plateformes historiques de Meta.WhatsApp renforce la confidentialité des discussionsNouvelle fonctionnalité : "Confidentialité avancée de la discussion"WhatsApp a annoncé le déploiement d'une nouvelle option de sécurité appelée "Confidentialité avancée de la discussion". Cette fonctionnalité complète les mesures déjà en place (chiffrement de bout en bout, messages éphémères, verrouillage des discussions).Fonctionnement de la confidentialité avancéeAvec cette fonctionnalité activée :Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Episode web page: https://bit.ly/4jHDYyu ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode of Insights Unlocked, Michael Domanic, Head of AI at UserTesting, sits down with Greg Shove, CEO of Section, to unpack what it truly means for businesses to embrace AI transformation. Greg shares his personal “aha” moment with generative AI, how it led him to pivot Section into an AI-centric business school, and why every executive should view AI as a strategic thought partner—not just a tool for marketers and engineers. From experimenting with AI as a boardroom simulator to identifying organizational resistance, Greg gets real about what's holding companies back from adopting AI effectively. He also offers practical advice for leaders navigating internal fears, outlines how businesses can build impactful AI pilots, and explains why creativity and experimentation are critical to unlocking AI's full potential. What you'll learn in this episode: Why Greg believes AI is the new cognitive edge for leaders The story behind Section's pivot to AI education Barriers to AI adoption, including fear, poor training, and restrictive data policies The difference between deploying AI tools and truly transforming workflows Why language-intensive roles are leading the charge in AI adoption The power of autonomous agents and what they mean for the future of customer experiences How to structure internal AI pilots that actually move the needle Who should lead AI transformation inside your organization—and the creative mindset they need Resources & Links: Connect with Greg Shove on LinkedIn Connect with Michael Domanic on LinkedIn Section School Greg's website Learn more about Insights Unlocked: usertesting.com/podcast

Episode web page: https://bit.ly/4l9JDil ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this Insights Unlocked episode, UserTesting's Jason Giles sits down with Dane Howard, Vice President of Product Design at G2, for a powerful conversation on the intersection of storytelling, design leadership, and purposeful innovation. With a career that spans design leadership at Amazon, eBay, and Microsoft, Dane brings a wealth of experience—and a passion for creating human-centered experiences. Dane discusses how G2's visual customer journey map became a transformative internal tool, using storytelling metaphors like cities and theme parks to create clarity, alignment, and excitement across the organization. He also opens up about his personal “three-legged stool” approach to balancing full-time work, advocacy, and creative passion projects. Whether you're a product leader, UX professional, or design enthusiast, this episode offers actionable insights into how to keep your work rooted in purpose and aligned with customer needs—while also making space for your own growth and creativity. What you'll learn in this episode: Why storytelling is an essential leadership skill in design and CX How G2's customer journey map turned into a city-wide metaphor that boosted internal alignment Tips on keeping internal artifacts like journey maps alive and evolving The power of framing design work through the lens of customer experience How to balance career, passion projects, and mentorship with intentionality Resources & Links: Connect with Dane Howard on LinkedIn Connect with Jason Giles on LinkedIn G2.com danehoward.com Dane's LinkedIn article on G2's Customer Journey Mapping project Learn more about Insights Unlocked: usertesting.com/podcast

Mona Sabet is the co-author of Sail to Scale: Steering Startups Clear of Mistakes from Launch to Exit and currently serves as SVP, Strategy, Projects, and Operations at GCG. With a track record of driving growth and strategic transformations, she has held executive roles at VulcanForms, UserTesting, and Cadence Design Systems. At UserTesting, she played a pivotal role in securing $100M in funding, leading acquisitions, taking the company public, and negotiating its $1.3B sale to Thoma Bravo. Beyond her corporate leadership, Mona is a passionate advocate for women in tech, law, and policy, having co-founded ChIPsNetwork.org and leading HiPower, a community dedicated to empowering executive women shaping the future of technology.In this conversation, we discuss:The critical mistakes startups make at different growth stages—Mona shares insights from Sail to Scale on why companies struggle to scale and how to avoid common pitfalls.How founders should "fire themselves" to scale effectively—Why transitioning from founder to CEO requires a mindset shift, and the biggest mistakes leaders make in this process.The AI bubble: hype vs. reality—Mona explains why overfunding in AI-first companies mirrors past tech bubbles and what it means for the future of the industry.Why acquisitions should be a long-term strategy, not a last-minute decision—The importance of planning exits early and why companies that wait too long often fail to sell at the right valuation.The evolving landscape of M&A and IPOs—How companies can differentiate themselves in a crowded market of late-stage startups waiting for an exit.The unseen biases keeping women out of leadership—Mona's perspective on why brand bias impacts diversity in tech and what leaders can do to create real change.Resources:Subscribe to the AI & The Future of Work NewsletterConnect with Mona on LinkedIn AI fun fact articleOn How to how AI is changing the entertainment industry 

#updateai #customersuccess #saas #businessJoin Josh Schachter (Founder & CEO, UpdateAI), Kristi Faltorusso (CCO, ClientSuccess), and Jon Johnson (Principal CSM Enterprise, UserTesting) as they discuss the recent merger between Opexus and Casepoint with Bonnye Hart, Chief Customer Officer.Discover how these twin powers under the Thoma Bravo banner are navigating change, professional growth, and customer success. From strategic partnerships to expanding adoption, this episode is packed with engaging conversations and expert insights.Timestamps0:00 - Preview, BS & Intros2:49 - Thoma Bravo and merger discussion6:04 - Team dynamics post-merger8:00 - Introduction to Opexus and Casepoint11:53 - The curiosity post-merger and job security14:43 - Engagement models and customer-centricity22:17 - Bonnye's strategy & approach to CS___________________________

#updateai #customersuccess #saas #businessLauren Kennedy (Head of CS, Glean) joins Josh Schachter (CEO & Co-Founder, UpdateAI) and Jon Johnson (Principal CSM, UserTesting) to share her insights on how Agentic AI is transforming customer success management by automating low-value tasks and enhancing productivity. She also discusses how they're leveraging their own technology to optimize internal operations and improve client engagements.**Timestamps:**0:00 - Preview, BS & Intros4:20 - Glean's X-factor8:20 - What is Agentic AI?12:00 - Goals for 202514:30 - Company Culture and Hiring Needs18:04 - Collaboration between Sales & CS20:55 - Glean for post-sales24:00 - Lauren's career path and insights___________________________

#updateai #customersuccess #saas #business Amy Oilman, SVP of Customer Success at Conversica, joins hosts Jon Johnson, Principal CSM, Key Accounts at UserTesting, and Josh Schachter, Co-Founder & CEO at UpdateAI, to share insights from her experience building and leading customer success teams at industry giants like Google and Salesforce. Drawing from her time at these powerhouse companies, she reveals how to create the most effective customer success teams, emphasizing the importance of a well-defined team vision, the core values guiding her teams, and innovative approaches to battling churn and ensuring customer satisfaction. Timestamps 0:00 – Preview & Intros 4:10 – Priorities for 2025 7:07 – Rules of the Road 8:40 – The #1 Rule of the Road 11:23 – Collaboration with Internal Teams 13:00 – Showing Up with a Point of View & Being Engaged 15:37 – Identifying and Hiring Potential Candidates 17:20 – "The Best in the Universe" 21:37 – Amy's Experience at the CS100 Conference 23:40 – Personal Branding and Growth ___________________________

#updateai #customersuccess #saas #business Hosts ⁠⁠Kristi Faltorusso (CCO, ClientSuccess)⁠⁠, ⁠⁠Jon Johnson(Principal CSM, Key Accounts at UserTesting)⁠⁠ & ⁠⁠Josh Schachter (Co-Founder & CEO, UpdateAI) dive into a dynamic conversation to kick off the new year. Tune in as they share insights on how companies are restructuring compensation models, discuss the trends they're observing, and reflect on the evolution of customer success and account management and the ongoing merger of these roles. Timestamps 0:00 - Preview, BS & Intros 5:44 - Are CS leaders transitioning to account management roles? 9:00 - Redesigning compensation models to align CS with revenue activities 14:50 - Problems with current data management practices 25:18 - Predictions for 2025 28:52 - LinkedIn algorithm, AI content, and Social Media Behavior 36:08 - Need for a defined strategy and long-term planning 39:30 - Pressure on CS to demonstrate quick impact and results ___________________________