Podcasts about usertesting

Dr. Laura welcomes Dr. Joel Davis Brown. Chief Visionary Officer of Pneumos LLC, sought-after speaker, and author of “The Souls of Queer Folk: How Understanding LGBTQ+ Culture Can Transform Your Leadership Practice”, to Where Work Meets Life™ to talk about his journey, leadership, and what we can all learn from the queer community. Joel discusses how he worked to uncover what it means to be queer from an ethnographic standpoint, validating and understanding the community, in order to understand their leadership lessons. Joel and Dr. Laura explore the nine queer leadership principles from Joel's book, including justice, verve, resilience, and interconnectedness, which are core leadership competencies everyone should embrace. Joel highlights the importance of gratitude, differentiating it from toxic positivity, the significance of coming out, how leaders must heal themselves to do transformational work, and how soulful leadership embodies the essence of an individual. The conversation illuminates the depths of experience in the queer community, the insights Joel has pulled from the community to write his book, and the power of interconnectedness and storytelling.“Leadership is a life book. It's not a business book. So leadership applies to how you lead yourself, how you interact and engage with your family, your spouse, your children, your community, and yes, with the world. And so in that space, I think there's an opportunity for people to learn and to benefit from the wisdom of the queer community, asking: how can I be better as an individual? How can I be a better version of myself? How can I have a better relationship with my family? How can I support my organization? And also, how can we create a better planet? So that's in essence what this book is about.” Dr. Joel Davis BrownAbout Dr. Joel Davis Brown Esq., Ed.D., CLC:Dr. Joel A. Davis Brown is the Chief Visionary Officer of Pneumos LLC, a management consulting company based in San Francisco, California, and Nairobi, Kenya, specializing in cultural intelligence, leadership development, organizational strategy and change management, and strategic storytelling. Joel is also the co-owner of MetaPrinciple, a training and certification company that coaches practitioners on sustaining systems work globally using a modern theory of change.Best known for his critical analysis, creativity, humor, and his ability to build consensus, Joel has partnered with Fortune 500 Companies, non-profit organizations, and government agencies to help them achieve sustained growth and organizational breakthroughs. He has worked with the City and County of San Francisco, Apple, Workday, UserTesting, the United Nations, Pivotal Enterprises, PriceWaterhouseCoopers, the American Civil Liberties Union, and many other Fortune 500 companies, nonprofits, and institutions of learning.Joel is a member of several professional communities, including SIETAR, SIETAR Europa, Young SIETAR, and the International Association of Cross-Cultural Management. Joel is also a certified facilitator with the Cultural Detective suite of intercultural tools. Since 2018, Joel has served as an adjunct professor at the IESEG Management school in Lille and Paris, France, where he teaches Masters courses on emotional intelligence, strategic storytelling, and story listening. Joel has also designed programs that focus on Ethics in Leadership, Cross-cultural Dialogue, LGBTQ Inclusion, and Men's Leadership.Joel has his Juris Doctor degree from the University of Virginia School of Law and his doctorate in educational leadership from Saint Mary's College of California, which included domestic and international coursework in design thinking, global citizenship, innovation, and peace education. Joel has travelled to nearly 95+ countries, is conversational in Spanish, and has studied abroad in Costa Rica. Joel is also a nationally recognized spoken word artist in the United States. His award-winning and best-selling book, “The Souls of Queer Folk: How Understanding LGBTQ+ Culture Can Transform Your Leadership Practice,” was published in February 2023. Joel also curates and facilitates a Queer leadership forum, the Queer Leaders Lens, for aspiring and established LGBTQIA2S+ leaders all around the globe. Resources:Website: JoelDavisBrown.comWebsite: Pneumos.comBook: “The Souls of Queer Folk: How Understanding LGBTQ+ Culture Can Transform Your Leadership Practice” by Dr. Joel A Davis BrownLinkedIn: JoelAnthonyBrownInstagram: @JoelABrownPaulo FreireAnne FrankLearn more about Dr. Laura on her website: https://drlaura.liveFor more resources, look into Dr. Laura's organizations: Canada Career CounsellingSynthesis Psychology

Arrivé sur le tard, Figma Make propose une approche légèrement différente des précurseurs comme Bolt, Lovable, Replit ou Cursor… Profitant d'un écosystème mais aussi de ses contraintes, est-ce que Make arrivera à se détacher ? Voici mon analyse…

Heute freue ich mich, Martin Kranz als Gast begrüßen zu dürfen. Martin ist seit rund zehn Jahren im Bereich UI- und UX-Design tätig und bringt eine spannende Kombination aus Agentur- und Inhouse-Erfahrung mit. Seine Karriere begann im klassischen Grafik- und Webdesign, bevor er sich ganz dem UX-Feld verschrieben hat – zunächst in Softwareentwicklungsunternehmen und seit 2022 bei RINGANA. Bei RINGANA startete Martin als UI/UX Designer und ist mittlerweile Teamleiter des E-Commerce & Digital Projects Teams sowie Product Manager Digital. In dieser Funktion ist er verantwortlich für die digitale Produktentwicklung in einem Unternehmen, dessen Identität durch die zentralen Werte Frische, Exzellenz und Trendsetting geprägt ist.RINGANA wurde in der Steiermark gegründet, ist bis heute inhabergeführt und vertreibt seine Produkte – Frischekosmetik und Nahrungsergänzungsmittel – mittlerweile in über 30 Ländern Europas und Südamerikas.Wir sprechen daüber, wie User Testing mit Userbrain auch ohne Expertenwissen funktioniert, warum dreimal Spanisch nicht automatisch eine Zielgruppe ist und wie cross-funktionale Teams gemeinsam zu besseren UX-Lösungen finden.Martins LinksMartins LinkedInRingana WebsiteRessourcenUX Matters WebsiteStyleguide: Just a moment...Styleguide: PENCILVitaly Friedmans LinkedInMartins BuchempfehlungenDon't Make Me Think - Steve KrugThe Design of Everyday Things - Don NormanSponsoruxcon vienna wird fünf – und das wird vom 6. bis 8. Oktober ordentlich gefeiert! Drei Tage lang dreht sich in Wien bei der internationalen Konferenz alles um UX Research und Design. Zwei Tage im MAK, dem Museum für angewandte Kunst, und am dritten Tag geht's ins Innovation Hub weXelerate, ans Badeschiff am Donaukanal und in die Stadt – mit Workshops, exklusiven Sessions und ganz viel Raum zum Austauschen, Netzwerken und Erkunden.Rund 600 UX-Enthusiast:innen aus aller Welt kommen jedes Jahr zusammen – und das Jubiläumsprogramm bietet auch diesmal wieder eine beeindruckende Vielfalt an Formaten und Side Events. Für alle, die noch tiefer einsteigen wollen, gibt's in derselben Woche einen Ganztagsworkshop mit UX-Ikone Jared Spool zum Thema Outcome-based UX Metrics. Und zum Runterkommen geht's dann am 20. Oktober für 30 UX Leader nach Tirol – zum 3-tägigen Design Leaders Retreat mitten in den Alpen, mit Blick auf den Wilden Kaiser.Wer UX liebt, ist bei uxcon vienna genau richtig. Wenn ihr also die Jubiläumsausgabe also nicht verpassen wollt – oder bei einem der vielen anderen spannenden Events und Workshops dabei sein möchtet – schaut einfach mal vorbei auf uxcon.io.Ich hoffe, ihr fandet diese Folge nützlich. Wenn ihr auch die nächsten nicht verpassen wollt - abonniert UX Heroes doch auf Spotify, Apple oder eurem Lieblingspodcaster - ihr könnt uns dort auch bis zu 5 Sterne als Bewertung dalassen. Wenn Ihr Fragen oder Feedback habt, schickt uns doch gerne eine Nachricht an podcast@userbrain.com.Ihr findet ihr mich auf LinkedIn unter Markus Pirker. Bis bald bei UX Heroes.UX Heroes ist ein Podcast von Userbrain.

By now, we've talked a lot about moving from being an implementer to someone who empowers others. You've started offering supportive services and built out a design system to help teams move faster. But if we're serious about scaling UX across an organization, we need to go even further.We need to make sure people have access to the right tools.Because even with a design system, your colleagues won't be able to do much UX work unless they have the means to run surveys, test ideas, analyze user behavior, or check accessibility. And if they're left to figure that out on their own, they'll waste time, pick poor tools, or give up altogether.Why a UX Tool Suite MattersIf you want your colleagues to take on more UX tasks themselves, you can't just leave them to it. You have to make it easy.Providing a pre-approved, easy-to-access set of tools helps in several ways:Saves time: No more researching dozens of survey platforms or testing toolsEnsures quality: You know the tools work and produce reliable resultsMakes training easier: Everyone is using the same toolset, so onboarding is simplerImproves collaboration: Results are more consistent, making it easier to share and interpret findingsYou're not just giving people tools. You're removing friction. And that makes adoption of UX practices far more likely.What Tools Should You Include?There's no single "perfect" toolkit. What works for one team may not work for another. But in general, you'll want to support the following areas:User ResearchSurveys, polls, and feedback tools. Things like Typeform, Google Forms, or UserTesting for more in-depth work.Data VisualizationTools to create personas, journey maps, or visualize research insights. Miro, UXPressia, or Figma's FigJam are good options here.Usability TestingRemote or in-person tools like Lookback, Maze, or even moderated sessions using Zoom and screen sharing.PrototypingFigma is the go-to for many teams, but simpler tools like Balsamiq might be better for beginners. Adobe XD or Axure offer more advanced options. Pick what fits your team's needs and existing skills.AnalyticsHeatmaps and behavior tracking via tools like Microsoft Clarity, Hotjar, or Google Analytics.AccessibilityBasic checks can be done with free tools like Axe DevTools, WAVE, or Siteimprove.It doesn't matter whether you go with an all-in-one platform or mix-and-match a few niche tools. The important thing is that the tools are:Easy to learnAlready availableApproved through procurementClearly documented, ideally with how-to guides or short trainingMake It Easy to Say "Yes"The best way to roll out a toolkit is to make it dead simple for people to start using it. That might mean:A Notion page listing your approved tools, with links and login infoA 15-minute intro video explaining what each tool doesTemplates for common tasks (like a usability testing plan or survey structure)Short drop-in training sessions to help people get startedWhen you lower the activation energy, you increase adoption. It's that simple.You're Not Just Providing Tools. You're Shaping BehaviorThis isn't just about giving people tools. It's about shaping a new culture.By equipping others, you're embedding UX into their daily practice. You're helping them build good habits. And you're removing one more excuse for not putting users first.It's one of the clearest ways to expand your influence without burning out.Outie's AsideIf you run a freelance practice or agency, this applies just as much to you. But in your case, your "colleagues" are your clients.Most clients want to do the right thing. They just don't know how. By giving them a simple toolkit, you make it easier for them to run with your ideas even after the project is done.Here's what that could look like:Provide a shortlist of free or low-cost research tools they can use between engagementsCreate a reusable testing script they can adaptOffer a client dashboard (Notion, Trello, or similar) that links to helpful resourcesRecord a short Loom video showing them how to run a simple usability testThat small investment makes you more valuable and deepens the relationship. It shows you're thinking long-term. Not just about the deliverables, but about their ongoing success.Curating a suite of UX tools might seem like a small step, but it can have a huge impact. When you remove the guesswork and make it easy for people to do good UX work, you unlock progress across the whole organization.It's one more way you move from being the person who does UX to the person who enables it.In the next lesson, we'll look at creating a preferred supplier list - another essential resource that helps your colleagues stay on track, even when you're not in the room.

Durant un process de recrutement, le case study design est souvent une étape cruciale… Beaucoup de possibilités, peu de contexte, voici quelques conseils qui pourront vous aider à mieux performer !

ChatGPT, c'est bien, un agent IA c'est mieux… L'agentique, on en entend parler partout mais le concept reste souvent flou. Dans cet épisode, je vous propose des exemples concrets, une définition simple et des conseils actionnables pour se familier avec le design de ces nouveaux produits…

Et si le chat n'était pas la seule solution ? Canvas, inline AI, typing picker, smart selection… peuvent être des solutions viables voir optimales ! On explore ces patterns ensemble dans cet épisode.

Thomas Ottersbach spricht im Podcast mit Isabelle Launspach, UX-Beraterin mit einem klaren Fokus auf Sprache im digitalen Raum. Gemeinsam werfen wir einen Blick auf die spannende Entwicklung im UX Writing, warum gute Texte nicht nur schön, sondern vor allem verständlich, konsistent und zielorientiert sein müssen – und wie sich das mit den Anforderungen moderner SEO-Strategien verträgt. Wir reden über Synonyme, die mehr verwirren als helfen, über die Rolle von KI in der Content-Erstellung, und darüber, warum das Schreiben der Texte oft nur 20 % der Arbeit sind – der Rest ist Research, User Testing und echtes Verständnis für die Zielgruppe. Du erfährst außerdem, warum Snackable Content, Content-Chunks und eine klare Nutzerführung künftig wichtiger sind als 5.000-Wörter-Texte – und wie sich SEO und UX Writing in Zeiten von AI-Overviews und ChatGPT wieder annähern. Das SEO- und Content-Game verändert sich. Aber nicht so stark, wie manch einer vielleicht prognostiziert. Aber es gibt Veränderungen, hört euch den Podcast an.

What if you could close the gap between what you think your customers experience and what they actually feel—using raw, unfiltered feedback you can see and hear for yourself? In a constantly evolving digital landscape, the journey from a customer's very first click to their final interaction is more complex—and crucial—than ever before. But many leaders believe that their customer experience is far better than it really is—a costly blind spot that leads to missed opportunities for building trust and loyalty. How can organizations truly see their products and services through their customers' eyes and outpace the competition in building brand confidence? You won't want to miss this week's Delighted Customers Podcast, where Mark Slatin sits down with Baran Erkel, Chief Strategy Officer at User Testing. Baran's rich background—from developer to consulting to enterprise SaaS leadership—gives him a unique 360-degree view on why empathy at scale is the new differentiator and how User Testing's platform enables businesses to bring the authentic voice of the customer into every decision. If you're a leader who wants to turn insight into action, streamline feedback loops, and future-proof experiences in the age of AI, Baran's expertise is essential listening. Here are three compelling questions Baran Erkel answers on this episode: Why is traditional customer feedback (like NPS surveys) not enough for truly understanding and closing the customer experience gap? How does User Testing enable organizations to “get out of the building” and immerse themselves in real-time, video-based customer feedback—even at scale? What is the transformative role of AI in the future of human insights, feedback, and designing for trust? Tune in to this insightful conversation and discover how to proactively bridge blind spots in your customer journey. Listen and subscribe on Apple Podcasts and Spotify—or catch Delighted Customers on all of your favorite podcast platforms so you never miss an episode! Meet Baran Erkel Baran Erkel is the Chief Strategy Officer at User Testing, where he leads strategy, corporate development (including mergers and acquisitions), and product management for their industry-leading platform. With over 15 years in enterprise software and a career foundation in computer science and consulting, Baran's passion lies in helping businesses harness human insights to drive innovation and deepen customer trust. User Testing, founded in 2008, now serves over 3,000 clients—including global enterprises in financial services, tech, and retail—by enabling rapid, actionable feedback through both digital and physical customer experiences. Baran is committed to equipping organizations with the tools and mindset shifts needed to close the “experience gap” and thrive in today's competitive landscape. Connect with Baran on LinkedIn. Show Note References Coupa Café anecdote illustrating the powerful impact of real-time, direct customer feedback The Bain & Company “CX Gap” statistic User Testing's role in transitioning from reactive to proactive customer listening The future of AI-powered feedback and its integration with human insights Don't forget to listen and subscribe—transform your approach to customer experience starting today!

La documentation produit, c'est pas sexy mais ça crée de la valeur pour vos utilisateurs finaux et même pour vous ! On découvre le pourquoi du comment ainsi que le comment du comment ensemble dans cet épisode…

Maybe you've already heard, but we're in the midst of significant global and technological change. It will be a struggle for many businesses to adapt, but IBM is a company that's no stranger to change. Time and again, they've reimagined, restructured, and refactored their business to stay relevant. Our guest today, Shani Sandy, is playing an important role in IBM's current transformation as VP of Experience Design. Welcome to a live episode of Design Better recorded at THiS Connect presented by UserTesting in New York. We're talking with Shani today about how her team stays connected to users to design great products, design's role in the new era of AI, and how IBM is evolving. *** Learn more about UserTesting *** Bio Shani Sandy is a visionary design executive whose ethos—DESIGNING FORWARD—reflects a career dedicated to propelling businesses, communities, and cultures through intentional, people-centered innovation. With a powerful blend of strategic leadership and creative insight, Shani has led transformative initiatives for Fortune 500 companies, including pioneering roles as the first Executive Creative Director at S&P Global and the first Design Executive at IBM Systems. Her expertise lies in integrating multidisciplinary design, AI, and emerging technologies to elevate user experiences, drive measurable business outcomes, and cultivate design maturity across organizations. Known for aligning design strategy with C-suite objectives, Shani excels at translating complexity into clarity and forging collaboration across functions to deliver lasting impact. She is a sought-after keynote speaker, having shared her insights at premier conferences including 3% Conference, AIGA National, and Adobe Creative Jam. A passionate mentor and advocate for underrepresented creatives, Shani is equally committed to shaping the future of design leadership as she is to delivering on today's innovation. Whether guiding enterprise transformation or nurturing the next generation of designers, Shani leads with bold vision, strategic execution, and an unwavering focus on outcomes.

Une surface unique à l'écosystème Apple avec des guidelines d'usage précises et une une complexité technique toute particulière. J'ai écumé les confs developpeurs de la WWDC 2026 pour vous condenser tout ce qu'il faut savoir sur le Liquid Glass !

Développer une app iOS de bout en bout, c'est l'opportunité de comprendre tous les métiers nécessaires à la création d'un produit numérique et un potentiel de génération de revenus

Heute freue ich mich, Robin Sharma als Gast begrüßen zu dürfen. Robin ist UX-Generalist mit Design-Fokus und arbeitet bei move:elevator, einer der größten inhabergeführten Digitalagenturen Deutschlands mit Kunden wie AUDI BKK, Stepstone, LUEG und dem Phantasialand.Seit 2020 ist er Teil des Teams und hat 2022 den Schritt vom Ruhrpott nach Sachsen gemacht, wo er am Dresdner Standort in einem agilen, crossfunktionalen Team arbeitet. Besonders stolz ist er darauf, dass er das Thema User Research im Unternehmen nachhaltig verankern konnte – insbesondere seit seiner CPUX-F-Fortbildung gemeinsam mit Kolleg:innen. Während Wireframes und Webdesigns sein tägliches Brot sind, liegt ihm vor allem die Durchführung von Usability-Tests und Interviews am Herzen – am liebsten „quick & dirty“, ein Prinzip, das er übrigens aus diesem Podcast mitgenommen hat.Neben der Arbeit steht für Robin die Familie an erster Stelle – und wenn er nicht gerade UX-Strategien entwickelt, verwöhnt er seine Liebsten mit selbstgemachter Pizza aus 72-Stunden-Teig oder Smashburgern. Außerdem ist er unter dem Künstlernamen Novvel musikalisch aktiv, produziert Chill Beats, schreibt Songs, spielt Gitarre und lernt aktuell zusammen mit einer seiner Töchter Klavier.Wir sprechen mit Robin darüber, wie er den Mut zu "quick and dirty" User Testing gefunden hat, wie ihm User Insights mit emotionaler Musik helfen, Pitches zu gewinnen und warum für ihn Support Teams wahre UX-Goldgruben sind.Robins LinksRobins LinkedInmove:elevator WebsiteChillbeats NovvelEchofuchs (Deutsche Texte, Indie-Pop)RessourcenE31 über BenchmarkingCPUX-F FortbildungSponsor: uxcon Viennauxcon vienna wird fünf – und das wird vom 6. bis 8. Oktober ordentlich gefeiert! Drei Tage lang dreht sich in Wien bei der internationalen Konferenz alles um UX Research und Design. Zwei Tage im MAK, dem Museum für angewandte Kunst, und am dritten Tag geht's ins Innovation Hub weXelerate, ans Badeschiff am Donaukanal und in die Stadt – mit Workshops, exklusiven Sessions und ganz viel Raum zum Austauschen, Netzwerken und Erkunden.Rund 600 UX-Enthusiast:innen aus aller Welt kommen jedes Jahr zusammen – und das Jubiläumsprogramm bietet auch diesmal wieder eine beeindruckende Vielfalt an Formaten und Side Events. Für alle, die noch tiefer einsteigen wollen, gibt's in derselben Woche einen Ganztagsworkshop mit UX-Ikone Jared Spool zum Thema Outcome-based UX Metrics. Und zum Runterkommen geht's dann am 20. Oktober für 30 UX Leader nach Tirol – zum 3-tägigen Design Leaders Retreat mitten in den Alpen, mit Blick auf den Wilden Kaiser.

Mon usage de Figma a chuté ces derniers mois. De nouveaux outils ont pris la relève et répondent mieux à certains de mes besoins... ça devrait vous intéresser ! On parle de Lovable, Firebase Studio, Replit, v0, Windsurf, Cursor et tout ces nouveaux outils idéals pour de multiples use case du processus de conception produit.

Éliminer, Automatiser, Simplifier, le framework du Norman Nielsen Group propose une approche pragmatique pour augmenter la conversion de vos funnels et la satisfaction utilisateur. On découvre cette méthode ensemble dans ce guide UX. Article source: https://www.nngroup.com/articles/eas-framework-simplify-forms/

Episode web page: https://bit.ly/4370dIB ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode of Insights Unlocked, we're joined by Alita Kendrick, a UX researcher at Google leading accessibility research for the Google Cloud Platform and exploring new market opportunities. Alita discusses how generative AI is revolutionizing UX workflows—from streamlining planning docs to accelerating qualitative data analysis. Host Michael Domanic and Alita dive into how tools like Gemini, ChatGPT, and UserTesting's AI features are cutting research time in half and giving researchers back the space to focus on strategy, storytelling, and democratizing insights across organizations. Alita also shares real-world use cases, common pitfalls to avoid when starting with AI, and how AI can even help uncover your own unconscious biases. Whether you're a seasoned UX researcher or just starting to integrate AI into your work, this episode is packed with practical advice, inspiration, and a look at what the future holds for AI-powered research. Key topics discussed: How Alita uses AI throughout the research lifecycle—from planning to analysis Time savings and operational efficiencies achieved through AI tools Creative tools like NotebookLM, Claude, and Midjourney in UX workflows How to prompt AI effectively and avoid common early mistakes Balancing AI outputs with critical thinking and business context The role of AI in democratizing research and surfacing legacy insights Personal reflections on AI adoption, experimentation, and optimism for its future Resources & Links: Alita on Linkedin (https://www.linkedin.com/in/alita-kendrick/) Michael on LinkedIn (https://www.linkedin.com/in/michaeldomanic/) Alita's author site on NNG (https://www.nngroup.com/people/alita-kendrick/) Alita's Efficient UX course on NNG (https://www.nngroup.com/courses/efficient-ux/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

La concept map, un outil puissant pour débloquer les projets complexes. Découvrez ce qu'est une concept map, ses principaux cas d'usage (brainstorming, structuration d'idées, gestion de projets…) et des conseils pratiques pour l'utiliser efficacement. Idéal pour les entrepreneurs, créateurs et équipes produit en quête de clarté et de structure.

This interview was recorded live on May 1st for UserTesting's ThiS Connect City Tour. Interested in joining us for our next live show? We're joining an incredible lineup at #THiSConnect in NYC (including former Design Better guest Seth Godin), where we'll talk about customer experience, innovation, and the real impact of AI.

Figma a dévoilé 3 produits et 2 features majeurs en 1 soirée, voici un récap condensé ainsi que mes premiers retours d'expérience à chaud !

Episode web page: https://bit.ly/4d2nCOx ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode, UserTesting's Lija Hogan sits down with Jim Kalbach, Chief Evangelist at Mural and author of The Jobs to Be Done Playbook, to discuss how the “Jobs to Be Done” framework can transform UX and business strategy in today's growth-focused world. Jim unpacks how this mindset helps teams align around real customer needs and bridge the gap between design and business outcomes. He also shares insights on leveraging AI as a tool to enhance—not replace—human-centered research. Jim reflects on his career journey, his passion for experience mapping, and how reframing UX from a cost-saving function to a growth driver can earn teams greater influence in their organizations. Plus, he explains why empathy shouldn't stop at the customer—UX teams need to understand their business stakeholders just as deeply. Key takeaways: The evolution of jobs to be done from boardroom strategy to everyday design practice Why UX teams need to speak the language of business—and how the word “growth” can open doors How to gain executive buy-in by aligning with business goals and showing proof of impact Tips for using AI to support jobs-to-be-done research and scale customer insights The future of UX: creating more human-centric organizations by democratizing research mindsets Resources & Links: Connect with Jim Kalback on LinkedIn Jim's JTBD Playbook and Mapping Experiences books Mural Connect with Lija Hogan on LinkedIn Learn more about Insights Unlocked: usertesting.com/podcast

In this episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche walk you through how to demo your product in a way that not only shows off your work but also gathers critical feedback. Whether you're pitching to potential clients, investors, or internal stakeholders, the proper demo can shape the direction of your product and business.

Vendre un abonnement ou des add-ons au sein d'une app mobile est un véritable challenge de design et de commerce… J'ai analysé le top des apps mobiles pour vous partager le gold standard pour augmenter sa conversion et son revenu ! Attention : ceci risque de déplaire aux puristes de l'UX Design…

Créer un produit fonctionnel de A à Z en quelques heures et le déployer en ligne ? C'est la promesse du Vibe Coding et ça pourrait devenir un outil majeur du Product Designer… J'ai testé plusieurs outils et voici mon debrief !

Episode web page: https://bit.ly/4400s9a ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode of Insights Unlocked, Jason Giles, VP of Design at UserTesting, chats with Andrew Hogan, Head of Insights at Figma, about the evolving role of design in the AI era. Fresh off the release of Figma's 2025 AI Report, Andrew shares key takeaways from a survey of 2,500 designers and developers using AI in product development. The conversation covers how teams are shifting from experimentation to evaluating AI's real-world impact, why design is more crucial than ever for AI-powered products, and how successful teams are navigating the contradictions of rapid innovation. They also dive into the rise of agentic AI, the ongoing productivity vs. quality debate, and why tight design-dev collaboration is becoming non-negotiable. Whether you're building the next-gen user experience or exploring how AI fits into your workflow, this episode is packed with insights on making AI work for your team and your users. What you'll learn: Why 52% of builders say design is more important for AI products than traditional ones​ How agentic AI is emerging as the fastest-growing category—and what that means for UX The growing gap between AI's ability to speed up work and its impact on work quality Why “measured momentum” might best describe AI's trajectory in 2025 What high-performing teams do differently: iterate, collaborate, and stay flexible​ Resources & Links: Connect with Andrew Hogan on LinkedIn Andrew's Double Click blog post Connect with Jason Giles on LinkedIn Figma's 2025 AI Report: The year of AI at work Learn more about Insights Unlocked: usertesting.com/podcast

Épisode 1308 : Youpi, c'est les vacances et on vous a fait un joli récap des dernières news social media pour bien commencer la semaine !LinkedIn ouvre ses badges de vérification aux applications tiercesSur Internet, la confiance est devenue une monnaie rare. LinkedIn l'a bien compris et veut imposer ses badges de vérification partout, même au-delà de son réseau.LinkedIn poursuit sa quête de crédibilité et de lutte contre l'usurpation d'identité en étendant son programme de vérification d'identité à l'extérieur de sa propre plateforme.Selon LinkedIn, 75 personnes vérifient leur identité chaque minute sur la plateforme. Il y en a eu 750 depuis le début de cet épisodeDésormais, certains sites et applications tierces pourront intégrer et afficher le badge “Verified on LinkedIn” sur leurs services. Ce badge authentifie qu'un utilisateur a bel et bien vérifié son identité via LinkedIn, notamment son identité personnelle, son employeur ou son parcours universitaire.Comment ça marche ?Des plateformes partenaires comme Adobe Behance, TrustRadius, G2 ou encore UserTesting ont été choisies pour cette première vague. Par exemple, sur Behance, les créatifs pourront montrer leur badge LinkedIn directement sur leurs portfolios, renforçant leur crédibilité aux yeux de recruteurs ou de clients potentiels.Threads déploie ses publicités à l'ensemble des annonceurs MetaMeta ne compte pas laisser Threads végéter dans l'ombre : après un an de rodage, les publicités débarquent en masse sur la plateforme.Grosse actualité pour le petit frère d'Instagram : Threads annonce l'ouverture globale de son offre publicitaire. Après plusieurs mois de tests initiés début 2025 aux États-Unis et au Japon, tous les annonceurs Meta éligibles peuvent désormais acheter des emplacements publicitaires sur Threads.Facebook et Instagram face à une baisse d'usageUn aveu rare de Mark ZuckerbergLors d'une récente audience judiciaire, Mark Zuckerberg a reconnu que les utilisateurs passent désormais moins de temps sur Facebook et Instagram. Même si aucun chiffre précis n'a été donné, cet aveu confirme les suspicions croissantes autour du désengagement progressif sur ces plateformes historiques de Meta.WhatsApp renforce la confidentialité des discussionsNouvelle fonctionnalité : "Confidentialité avancée de la discussion"WhatsApp a annoncé le déploiement d'une nouvelle option de sécurité appelée "Confidentialité avancée de la discussion". Cette fonctionnalité complète les mesures déjà en place (chiffrement de bout en bout, messages éphémères, verrouillage des discussions).Fonctionnement de la confidentialité avancéeAvec cette fonctionnalité activée :Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Le duo Designer x PM tel qu'on le connait n'a plus vraiment la côte... Airbnb, Snapchat et bien d'autres ont mis en place des variantes du schéma traditionnel et la tendance continue de s'affirmer, creusons la dès maintenant pour anticiper le monde de demain !

Episode web page: https://bit.ly/4jHDYyu ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode of Insights Unlocked, Michael Domanic, Head of AI at UserTesting, sits down with Greg Shove, CEO of Section, to unpack what it truly means for businesses to embrace AI transformation. Greg shares his personal “aha” moment with generative AI, how it led him to pivot Section into an AI-centric business school, and why every executive should view AI as a strategic thought partner—not just a tool for marketers and engineers. From experimenting with AI as a boardroom simulator to identifying organizational resistance, Greg gets real about what's holding companies back from adopting AI effectively. He also offers practical advice for leaders navigating internal fears, outlines how businesses can build impactful AI pilots, and explains why creativity and experimentation are critical to unlocking AI's full potential. What you'll learn in this episode: Why Greg believes AI is the new cognitive edge for leaders The story behind Section's pivot to AI education Barriers to AI adoption, including fear, poor training, and restrictive data policies The difference between deploying AI tools and truly transforming workflows Why language-intensive roles are leading the charge in AI adoption The power of autonomous agents and what they mean for the future of customer experiences How to structure internal AI pilots that actually move the needle Who should lead AI transformation inside your organization—and the creative mindset they need Resources & Links: Connect with Greg Shove on LinkedIn Connect with Michael Domanic on LinkedIn Section School Greg's website Learn more about Insights Unlocked: usertesting.com/podcast

Trouver des bonnes ressources et de bonnes idées tout en les adaptant à son contexte précis, tel est le défi d'une bonne session de benchmark. Voici le toolkit gratuit qu'il vous faut : https://pablooo.club/toolkit

Episode web page: https://bit.ly/4l9JDil ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this Insights Unlocked episode, UserTesting's Jason Giles sits down with Dane Howard, Vice President of Product Design at G2, for a powerful conversation on the intersection of storytelling, design leadership, and purposeful innovation. With a career that spans design leadership at Amazon, eBay, and Microsoft, Dane brings a wealth of experience—and a passion for creating human-centered experiences. Dane discusses how G2's visual customer journey map became a transformative internal tool, using storytelling metaphors like cities and theme parks to create clarity, alignment, and excitement across the organization. He also opens up about his personal “three-legged stool” approach to balancing full-time work, advocacy, and creative passion projects. Whether you're a product leader, UX professional, or design enthusiast, this episode offers actionable insights into how to keep your work rooted in purpose and aligned with customer needs—while also making space for your own growth and creativity. What you'll learn in this episode: Why storytelling is an essential leadership skill in design and CX How G2's customer journey map turned into a city-wide metaphor that boosted internal alignment Tips on keeping internal artifacts like journey maps alive and evolving The power of framing design work through the lens of customer experience How to balance career, passion projects, and mentorship with intentionality Resources & Links: Connect with Dane Howard on LinkedIn Connect with Jason Giles on LinkedIn G2.com danehoward.com Dane's LinkedIn article on G2's Customer Journey Mapping project Learn more about Insights Unlocked: usertesting.com/podcast

Transcrire, analyser, archiver, Gong le fait ! Après 6 mois d'usage, je vous partage mon retour d'expérience honnête sur cet outil qui peut vous sauver de nombreuses heures d'UX Research…

Guider une interview d'UX Research demande une rigueur nette dans l'application de quelques principes de base. On récap tout ça ensemble dans cet épisode.

Travailler dans un fichier Figma lent est un véritable enfer… mais avec quelques astuces et l'outil natif caché d'optimisation des perfs, on devrait pouvoir s'en sortir !

UserTesting's Chief of Staff to the Chief People Officer and Head of ESG, Corey Hatcher, joins the show to discuss her unique journey into corporate social impact and how the company leverages its people, products, and capital for good.

Omniprésent et trop souvent oublié : le curseur de souris est un outil puissant pour indiquer l'usage des différents éléments qu'il survole. On se fait un récap ensemble dans cet épisode !

D'où vient l'impact carbone du numérique ? Comment le réduire ? Comment agir ? Streaming, intelligence artificielle, mails, on debunk tout ça dans Parlons Design...

Mona Sabet is the co-author of Sail to Scale: Steering Startups Clear of Mistakes from Launch to Exit and currently serves as SVP, Strategy, Projects, and Operations at GCG. With a track record of driving growth and strategic transformations, she has held executive roles at VulcanForms, UserTesting, and Cadence Design Systems. At UserTesting, she played a pivotal role in securing $100M in funding, leading acquisitions, taking the company public, and negotiating its $1.3B sale to Thoma Bravo. Beyond her corporate leadership, Mona is a passionate advocate for women in tech, law, and policy, having co-founded ChIPsNetwork.org and leading HiPower, a community dedicated to empowering executive women shaping the future of technology.In this conversation, we discuss:The critical mistakes startups make at different growth stages—Mona shares insights from Sail to Scale on why companies struggle to scale and how to avoid common pitfalls.How founders should "fire themselves" to scale effectively—Why transitioning from founder to CEO requires a mindset shift, and the biggest mistakes leaders make in this process.The AI bubble: hype vs. reality—Mona explains why overfunding in AI-first companies mirrors past tech bubbles and what it means for the future of the industry.Why acquisitions should be a long-term strategy, not a last-minute decision—The importance of planning exits early and why companies that wait too long often fail to sell at the right valuation.The evolving landscape of M&A and IPOs—How companies can differentiate themselves in a crowded market of late-stage startups waiting for an exit.The unseen biases keeping women out of leadership—Mona's perspective on why brand bias impacts diversity in tech and what leaders can do to create real change.Resources:Subscribe to the AI & The Future of Work NewsletterConnect with Mona on LinkedIn AI fun fact articleOn How to how AI is changing the entertainment industry 

#updateai #customersuccess #saas #businessJoin Josh Schachter (Founder & CEO, UpdateAI), Kristi Faltorusso (CCO, ClientSuccess), and Jon Johnson (Principal CSM Enterprise, UserTesting) as they discuss the recent merger between Opexus and Casepoint with Bonnye Hart, Chief Customer Officer.Discover how these twin powers under the Thoma Bravo banner are navigating change, professional growth, and customer success. From strategic partnerships to expanding adoption, this episode is packed with engaging conversations and expert insights.Timestamps0:00 - Preview, BS & Intros2:49 - Thoma Bravo and merger discussion6:04 - Team dynamics post-merger8:00 - Introduction to Opexus and Casepoint11:53 - The curiosity post-merger and job security14:43 - Engagement models and customer-centricity22:17 - Bonnye's strategy & approach to CS___________________________

#updateai #customersuccess #saas #businessLauren Kennedy (Head of CS, Glean) joins Josh Schachter (CEO & Co-Founder, UpdateAI) and Jon Johnson (Principal CSM, UserTesting) to share her insights on how Agentic AI is transforming customer success management by automating low-value tasks and enhancing productivity. She also discusses how they're leveraging their own technology to optimize internal operations and improve client engagements.**Timestamps:**0:00 - Preview, BS & Intros4:20 - Glean's X-factor8:20 - What is Agentic AI?12:00 - Goals for 202514:30 - Company Culture and Hiring Needs18:04 - Collaboration between Sales & CS20:55 - Glean for post-sales24:00 - Lauren's career path and insights___________________________

#updateai #customersuccess #saas #business Amy Oilman, SVP of Customer Success at Conversica, joins hosts Jon Johnson, Principal CSM, Key Accounts at UserTesting, and Josh Schachter, Co-Founder & CEO at UpdateAI, to share insights from her experience building and leading customer success teams at industry giants like Google and Salesforce. Drawing from her time at these powerhouse companies, she reveals how to create the most effective customer success teams, emphasizing the importance of a well-defined team vision, the core values guiding her teams, and innovative approaches to battling churn and ensuring customer satisfaction. Timestamps 0:00 – Preview & Intros 4:10 – Priorities for 2025 7:07 – Rules of the Road 8:40 – The #1 Rule of the Road 11:23 – Collaboration with Internal Teams 13:00 – Showing Up with a Point of View & Being Engaged 15:37 – Identifying and Hiring Potential Candidates 17:20 – "The Best in the Universe" 21:37 – Amy's Experience at the CS100 Conference 23:40 – Personal Branding and Growth ___________________________

Episode web page: https://bit.ly/4h5CI79 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this special episode, recorded live at The Human Insights Summit in October, Amy Stillman, VP of Design at Cedar, and Logan Hartline, Senior Director of UX at HCA Healthcare, talk with host Lija Hogan from UserTesting about how healthcare leaders use storytelling and AI to improve UX, align stakeholders, and transform patient experiences. The episode focused on innovation and user experience (UX) in healthcare, emphasizing collaboration, insights, and the integration of AI. Key Themes: Collaboration and Success Stories: Amy shared Cedar's efforts in creating tools to help patients identify Medicaid eligibility, simplifying a typically cumbersome process. The project highlighted the emotional and psychological barriers users face and how digital solutions can foster a more accessible and empathetic experience. Logan discussed a UX project improving emergency department operations. By shadowing staff and observing real-life workflows, the team uncovered critical design insights about the conflicting color codes across different systems, leading to improved coordination. AI and Innovation: Both leaders highlighted AI's role in their organizations. Logan described how predictive analytics are helping anticipate staffing needs in labor and delivery, balancing efficiency with human oversight. Amy discussed leveraging AI in call centers to improve data accuracy and reduce staff workload. By analyzing tone and call content, they enhanced both operational efficiency and patient satisfaction while maintaining sensitivity to user tolerance for AI interactions. The Power of Insights and Storytelling: Both speakers emphasized the importance of qualitative research and storytelling in aligning stakeholders and driving change. Using patient narratives and highlight reels, they built urgency and alignment among decision-makers, demonstrating the tangible impact of UX insights. Advice for UX Practitioners: Logan advised starting small with curiosity-driven research and democratizing UX practices within teams. Amy stressed the importance of aligning UX goals with measurable metrics that resonate with stakeholders, particularly in healthcare's data-driven environment.

#updateai #customersuccess #saas #business Hosts ⁠⁠Kristi Faltorusso (CCO, ClientSuccess)⁠⁠, ⁠⁠Jon Johnson(Principal CSM, Key Accounts at UserTesting)⁠⁠ & ⁠⁠Josh Schachter (Co-Founder & CEO, UpdateAI) dive into a dynamic conversation to kick off the new year. Tune in as they share insights on how companies are restructuring compensation models, discuss the trends they're observing, and reflect on the evolution of customer success and account management and the ongoing merger of these roles. Timestamps 0:00 - Preview, BS & Intros 5:44 - Are CS leaders transitioning to account management roles? 9:00 - Redesigning compensation models to align CS with revenue activities 14:50 - Problems with current data management practices 25:18 - Predictions for 2025 28:52 - LinkedIn algorithm, AI content, and Social Media Behavior 36:08 - Need for a defined strategy and long-term planning 39:30 - Pressure on CS to demonstrate quick impact and results ___________________________

Our first episode of 2025 will feature the Indian epic "Mahabharata" which is authored by Sage Vedavyasa. Our host, Preethy Padmanabhan guides an inspiring conversation with Tatyana Mamut, Co-founder and CEO of Wayfound. They discuss the concept of Dharma (duty, moral law) that plays a central role in the Mahabharata.  Tatyana was the Board Director and Chair of Comp Committee for UserTesting's IPO on NYSE. She is a leader and builder of successful new products & businesses at Nextdoor, Amazon, Salesforce, IDEO, and Pendo. She has 15 patents & patents pending for technology inventions, including 5 for GenerativeAI innovations. Topics: 00:00 Introduction to Leadership and Time 00:48 Welcome to 10x Growth Strategies Podcast 01:15 Guest Introduction: Tatyana Mamut 01:54 Tatyana's Personal Journey 04:09 Exploring the Mahabharata 07:29 Leadership Lessons from the Mahabharata 10:58 Key Takeaways on Leadership 15:40 Understanding Dharma and Duty 25:07 Lessons from Arjuna 34:11 Self-Awareness and Overcoming Failures 38:40 Final Words of Wisdom Read the book: Amazon - https://a.co/d/gyKPLHi  Wikipedia - https://en.wikipedia.org/wiki/Mahabharata 

#updateai #customersuccess #saas #business Emily McIlwain, Director of Customer Success at Exo, joins the hosts ⁠⁠Jon Johnson, Principal CSM at User Testing⁠⁠ , and ⁠⁠Josh Schachter, Co-Founder and CEO at UpdateAI, to chat about the art of building scalable processes in a rapidly growing startup. Timestamps 0:00 - Preview 1:36 - Josh is engaged 2:50 - Exo- Overview, Products and Mission 15:00 - Importance of process documentation and improvement 17:15 - Challenges of automating processes and maintaining clear communication 20:12 - Setting realistic expectations for new implementations and product shifts ___________________________

Episode web page: https://bit.ly/4gFlEVz ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode, Michael Dominic, Head of AI at UserTesting, and Mike Mace, a seasoned tech industry veteran, delve into the transformative impact of artificial intelligence on the workplace. From the evolution of AI to strategies for effective implementation, they explore how organizations can harness this powerful technology to drive productivity, innovation, and competitive advantage. Key Takeaways: The Two Waves of AI Hype: Explore the rise and fall of conversational AI tools during the first hype cycle (2015–2019). Learn how OpenAI's ChatGPT launched the second wave of rapid adoption in 2022. AI Adoption at a Glance: 66% of knowledge workers globally use generative AI tools like ChatGPT, making this the fastest adoption of a major tech product in history. Despite high adoption rates, only 20% of users maximize AI's potential as a daily productivity tool. Challenges in AI Integration: A significant gap in training leaves most users underutilizing AI. Companies must implement deliberate training and governance to reap the full benefits. Humanizing AI Interactions: Discover how users judge AI chatbots like they would human interactions—emphasizing tone, phrasing, and emotional resonance. Understand the importance of aligning AI interactions with brand voice and values. Strategies for Success: Choose the right AI model for your business needs. Set clear data governance policies to ensure security and compliance. Establish training programs to help employees integrate AI into their workflows effectively. Treat AI as a partner in strategy, not just a task-oriented tool. Actionable Insights: For Leaders: Empower your teams with AI training and clear guidelines to unlock its full productivity potential. For Product Teams: Test AI features for usability and emotional resonance to ensure they align with user expectations and your brand identity. For Organizations: View AI as an opportunity for competitive differentiation, not just a security challenge.

FEATURING:* Michal Perlstein, Senior Manager of Digital Engagement, City of Seattle IT* Michelle Ringgold, User Experience Team Lead, City of Seattle IT* Dennis McCoy, Product Management Team Supervisor, City of Seattle IT* Jeff Beckstrom, Development Team Manager for Digital Engagement, City of Seattle ITIN THIS EPISODE, YOU'LL LEARN:* How Seattle's digital engagement team manages web content, blogs, and newsletters while overseeing digital policies and design requirements* Why user testing and feedback were crucial in developing the city's major event pages for winter weather, heat, smoke, and flooding* The importance of "evergreen" content in emergency preparedness communications* How Seattle IT has prepared for WCAG 2.1 accessibility compliance over the past 6-7 years* The challenges and opportunities of implementing AI and cloud solutions in government digital servicesTIMESTAMPS: * (00:00) Show Introduction* (00:52) Team Introductions and Roles* (03:45) Building the Digital Engagement Team* (05:48) Implementing UX in Government* (09:10) Major Event Pages Development* (14:15) User Testing and Feedback* (19:20) Public Sector Product Management* (23:42) Cross-Department Collaboration* (28:15) Digital Accessibility Implementation* (31:00) Future Challenges and AI OpportunitiesLINKS MENTIONED:* Seattle.gov* WCAG 2.1 Standards* City of Seattle Major Event PagesWhenever you're ready, there are 4 ways you can connect with TechTables:1. The TechTables Newsletter: Join our thriving community of senior technology leaders by subscribing to the TechTables Newsletter. Gain early access to the latest episodes, industry insights, and exclusive event updates.2.

This special episode of the Career Strategy Podcast features an episode of the Insights Unlocked Podcast powered by UserTesting. In this episode, Sarah Doody is interviewed by UserTesting's CEO, Andy McMillan. They discuss navigating your UX career over the next one to two years and dive into crucial themes that resonate with UX researchers, designers, and product managers from coping with tech layoffs to understanding the impact of AI.Key Topics Covered:The State of UX Careers in 2024Insights from UX professionals on career satisfaction and challenges.Exploring opportunities beyond traditional tech companies.Impact of Layoffs and AI on UX CareersHow tech layoffs and the rise of AI are reshaping career trajectories.Leveraging AI as a tool rather than a threat.Building a Career RoadmapThe importance of long-term planning and acquiring transferable skills.Timeless skills like communication and critical thinking as career accelerators.Opportunities in Non-Tech IndustriesHigh-impact roles in healthcare, government, and education sectors.The growing value of research-first mindsets in non-tech companies.Practical Advice for Career GrowthKeeping your resume, portfolio, and LinkedIn profile updated.Building business acumen and aligning research with organizational strategy.The Role of AI in ResearchAI's potential in idea generation and data synthesis.Why human context and critical analysis remain irreplaceable.Actionable Takeaways:Create a career roadmap to strategically build skills for long-term growth.Regularly update your career materials to be ready for new opportunities.Expand your impact by developing business acumen and aligning UX practices with company strategies.View AI as a tool to enhance efficiency, not as a replacement for human expertise.Time Stamps:01:36 UX Professionals Share Their Career Insights03:41 Navigating Layoffs and Economic Challenges05:21 Exploring Opportunities Beyond Big Tech09:49 The Role of AI in UX Research14:30 Building a Resilient Career Strategy18:54 Opportunities and Challenges in UX26:31 Conclusion and Final Thoughts

Episode web page: https://bit.ly/408ltw2 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked, host Nathan Isaacs talks with Mike McDowell, Senior Solutions Consultant at UserTesting, about his role, his new book Demotainment: The Art of Delivering Demos That Engage, Inspire, and Drive Results, and his approach to crafting compelling product demonstrations. Key Highlights: Role at UserTesting: Mike describes his role as a platform expert, guiding clients on effectively utilizing UserTesting's tools. He supports sales processes and helps teams maximize value by aligning the platform with their business goals​. The Concept of Demotainment: Mike explains how his background in theater inspired him to transform product demonstrations into performances that captivate audiences. His philosophy emphasizes bringing energy, personalizing demos, and engaging customers​. Writing the Book: The book stemmed from a popular presentation Mike gave at Demo Fest. Encouraged by the reception, he expanded his ideas into a LinkedIn article and eventually a book. He shares the iterative writing process, from drafting chapters based on his presentation to weaving in anecdotes and pop culture references to make the book lively and relatable​. Impact on Sales Teams: The book aims to help sales professionals make their demonstrations more personalized and engaging, ultimately boosting success rates. Mike offers strategies for tailoring demos even with limited preparation​. Behind-the-Scenes of Writing: Mike talks about the discipline and creativity required to write a book while managing a busy schedule. He reveals how revisiting his material and getting reader feedback improved both his writing and professional approach to demos​.

#updateai #customersuccess #saas #business Tatiana Ferreira (CCO, Launchmetrics) joins the hosts ⁠⁠Kristi Faltorusso (CCO, Client Success)⁠⁠, ⁠⁠Jon Johnson (Principal CSM, User Testing)⁠⁠ & ⁠⁠Josh Schachter⁠⁠ (Founder & CEO, UpdateAI). They discuss the complexities of mergers and acquisitions, the shift towards proactive customer outreach, the challenges of communication in multi-CSM models, the emerging role of AI in predicting risk within customer success, the balance between specialized and generalized customer support, and the imperative of clear communication during organizational changes. Timestamps 0:00 - Preview, BS, Intros 3:50 - Overview of Launchmetrics 9:20 - Aligning motivations & communicating post-merger integration 13:26 - OKRs and employee engagement 15:50 - Mixed roles in CS and professional services 18:27 - Challenges in customer interaction and communication clarity 25:00 - Automation and tech stack 27:35 - Enablement and evolving skill sets for CSMs 30:00 - Need for understanding data and being proactive ___________________________

Jason Giles is tuned into the habits of successful product design teams, not only because he's been leading them for 15 years, but also because his team at UserTesting makes essential tools used by top design teams around the world. Jason thinks of the collaboration process in his team as similar to a jazz band where improvisation and exploration go hand-in-hand. We're anxious to learn more. We're excited to share this sponsored bonus episode, recorded live in Austin at The Human Insight Summit (THiS)—as UserTesting helps designers and product teams gain shared insight—seeing and hearing how another person engages with the world around them and taking in their perspective. Learn more about UserTesting Bio As VP of Product Design at UserTesting, Jason leads a team of designers, writers, and researchers across the US, Canada, and UK with the mission to enable real human insight and lead a movement for empathy. Jason Giles began his professional career as a designer at Microsoft, where he effectively “grew up” alongside the UX discipline itself. Having actively participated in that evolution, Jason transitioned to design management where he has focused on building teams with great cultures that deliver awesome product experiences. Visit our Substack to view the video of the interview: https://designbetterpodcast.com/p/jason-giles